beauty

Brand Categories Followers ER i Average engagement rate of all media. Engagement rate is based on the likes and comments received divided by the number of followers at the time of the post. Posts on hashtag Media posted
1

M·A·C Cosmetics

16.4M (=)

0.59% (202)

10.2M (2)

4.8k (16)

2

Anastasia Beverly Hills

14.6M (=)

0.96% (140)

11.7M (1)

10.9k (4)

3

Sephora

12.6M (=)

0.72% (184)

5.7M (5)

3.2k (30)

4

NYX Professional Makeup

11.8M (=)

0.87% (155)

5.3M (6)

4.5k (18)

5

CALVIN KLEIN

10.1M (=)

0.99% (136)

3.2M (12)

2.1k (74)

6

Too Faced Cosmetics

9.3M (=)

1.21% (109)

3.2M (11)

3.9k (21)

7

Urban Decay Cosmetics

8.9M (=)

0.88% (153)

6.7M (3)

3.1k (31)

8

Benefit Cosmetics US

7.1M (=)

1.12% (120)

1.2M (26)

4.7k (17)

9

Tarte Cosmetics

7M (=)

0.93% (144)

1.2M (25)

5.8k (10)

10

Maybelline New York

5.7M (=)

0.91% (149)

2.8M (14)

5.3k (13)

11

narsissist

4.7M (=)

1.07% (129)

346.7k (61)

2.5k (48)

12

MAKE UP FOR EVER OFFICIAL

4M (=)

0.52% (208)

4.9M (7)

2.9k (36)

13

L'Oréal Paris Makeup

4M (=)

0.66% (192)

706.3k (37)

5.1k (14)

14

Lush Cosmetics North America

3.9M (=)

2.52% (28)

1.3k (218)

1.7k (92)

15

Smashbox Cosmetics

3.5M (=)

0.70% (190)

1.1M (28)

2.4k (55)

16

Lime Crime

3.2M (=)

1.15% (117)

1.5M (20)

8.4k (5)

17

Bath & Body Works

3.2M (=)

2.12% (38)

1.1M (30)

3k (34)

18

SigmaBeauty.com

3M (=)

0.54% (207)

560.5k (42)

5k (15)

19

Keyshia Ka'oir

2.5M (=)

1.45% (81)

28.6k (115)

3.9k (22)

20

Bobbi Brown Cosmetics

2.5M (=)

0.76% (176)

1.2M (24)

2.3k (59)

21

Motives Cosmetics Official

2.3M (=)

0.59% (201)

653.7k (40)

18.3k (1)

22

Milani Cosmetics

2.2M (=)

0.82% (163)

269.3k (66)

2k (76)

23

essie

2.2M (=)

1.65% (61)

253k (70)

3k (35)

24

House of Lashes®

2.2M (=)

0.60% (198)

483.3k (49)

7.9k (6)

25

Estée Lauder

2.1M (=)

0.86% (157)

1.3M (23)

2.4k (56)

26

eos Products

2M (=)

2.86% (17)

2.8M (15)

1.1k (139)

27

Sugarpill Cosmetics

2M (=)

0.99% (137)

458k (51)

7.4k (7)

28

Lancôme Official

2M (=)

0.73% (181)

1.4M (22)

1.6k (99)

29

Real Techniques

1.9M (=)

1.32% (95)

609k (41)

2.1k (70)

30

Risqué | A Vida em Cores

1.8M (=)

1.21% (108)

31.6k (113)

1.4k (113)

211

L'Oréal Paris Hair Official

874.8k (46)

0.51% (=)

74k (94)

2.8k (40)

212

Wella Professionals

356.4k (67)

0.51% (=)

703.3k (38)

2.1k (69)

213

Sephora Brasil

1.2M (41)

0.50% (=)

39.7k (107)

1.5k (101)

214

The Body Shop Indonesia

234.4k (80)

0.49% (+1)

61.4k (98)

2.4k (54)

215

Official Page Wardah Cosmetics

1.1M (42)

0.49% (-1)

148.9k (77)

1.4k (115)

216

NYX Professional Makeup ID

171.4k (91)

0.48% (=)

69.7k (97)

1.9k (80)

217

Clinique

281.6k (74)

0.47% (+1)

5.2k (166)

1.8k (84)

218

Sam Villa

748.7k (49)

0.47% (-1)

93.3k (86)

2.9k (39)

219

Rossmann Türkiye

232.3k (81)

0.47% (=)

17.2k (131)

1.3k (118)

220

Avon Malaysia

32.4k (177)

0.46% (=)

9.4k (150)

1k (142)

221

Palytte

30.4k (181)

0.46% (=)

7k (157)

4.3k (19)

222

Luxuria Cosmetics

14.7k (216)

0.45% (=)

786 (241)

761 (181)

223

L'Oréal Professionnel

701.3k (52)

0.45% (=)

466.1k (50)

1.6k (96)

224

Gerard Cosmetics

1.6M (31)

0.45% (=)

406.9k (56)

11.8k (3)

225

Айгунь

22.9k (200)

0.44% (=)

2.6k (188)

2.6k (45)

226

Al Jothen Gallery

100.5k (111)

0.43% (=)

0 (325)

3.3k (29)

227

Boots Middle East

114.2k (106)

0.43% (=)

1.5k (209)

748 (183)

228

Kerastase

496k (61)

0.41% (=)

719.5k (36)

1.2k (127)

229

ROMANOVAMAKEUP Ресницы

69.6k (137)

0.39% (=)

17.2k (132)

5.6k (11)

230

thebodyshopuae

68.6k (140)

0.37% (=)

1.5k (208)

2.5k (52)

231

TheBodyShopJed

314.2k (70)

0.36% (=)

1.3k (217)

1.9k (81)

232

Beleza na Web

202.2k (86)

0.29% (=)

0 (329)

4.2k (20)

233

Madi International

46.8k (157)

0.24% (=)

715 (245)

1.9k (79)

234

Lycopene Skin Care

58.1k (149)

0.24% (=)

35 (312)

87 (299)

235

K-Palette Philippines

70.6k (135)

0.24% (=)

6.6k (159)

1.5k (107)

236

Depilarte Venezuela

47.7k (156)

0.18% (=)

230 (283)

909 (160)

237

Sis Hair

10.9k (232)

0.17% (=)

334 (278)

6.1k (9)

1

Anastasia Beverly Hills

14.6M (2)

0.96% (140)

11.7M (=)

10.9k (4)

2

M·A·C Cosmetics

16.4M (1)

0.59% (202)

10.2M (=)

4.8k (16)

3

Urban Decay Cosmetics

8.9M (7)

0.88% (153)

6.7M (=)

3.1k (31)

4

KENZO

1.5M (32)

0.85% (159)

6.6M (=)

1.8k (91)

5

Sephora

12.6M (3)

0.72% (184)

5.7M (=)

3.2k (30)

6

NYX Professional Makeup

11.8M (4)

0.87% (155)

5.3M (=)

4.5k (18)

7

MAKE UP FOR EVER OFFICIAL

4M (12)

0.52% (208)

4.9M (=)

2.9k (36)

8

OPI

980.2k (45)

1.24% (104)

4.5M (=)

3.1k (33)

9

L'Oréal Paris USA

0 (316)

0.00% (0)

3.2M (+1)

0 (335)

10

L'Oréal Paris France

0 (318)

0.00% (0)

3.2M (+1)

0 (324)

11

Too Faced Cosmetics

9.3M (6)

1.21% (109)

3.2M (-2)

3.9k (21)

12

CALVIN KLEIN

10.1M (5)

0.99% (136)

3.2M (=)

2.1k (74)

13

Gemey Maybelline

0 (315)

0.00% (0)

2.8M (=)

0 (333)

14

Maybelline New York

5.7M (10)

0.91% (149)

2.8M (=)

5.3k (13)

15

eos Products

2M (26)

2.86% (17)

2.8M (=)

1.1k (139)

16

avoninsider

122k (104)

1.28% (101)

2.2M (=)

1.9k (77)

17

Redken

260.1k (76)

0.59% (203)

1.9M (=)

2.5k (49)

18

Oriflame

251.1k (78)

1.53% (74)

1.8M (=)

837 (172)

19

ETUDE HOUSE Hong Kong

43.5k (160)

1.28% (102)

1.7M (=)

498 (225)

20

Lime Crime

3.2M (16)

1.15% (117)

1.5M (=)

8.4k (5)

21

Revlon

1.3M (37)

0.72% (188)

1.5M (=)

2.1k (68)

22

Lancôme Official

2M (28)

0.73% (181)

1.4M (=)

1.6k (99)

23

Estée Lauder

2.1M (25)

0.86% (157)

1.3M (=)

2.4k (56)

24

Bobbi Brown Cosmetics

2.5M (20)

0.76% (176)

1.2M (=)

2.3k (59)

25

Tarte Cosmetics

7M (9)

0.93% (144)

1.2M (=)

5.8k (10)

26

Benefit Cosmetics US

7.1M (8)

1.12% (120)

1.2M (=)

4.7k (17)

27

Clinique

1.5M (33)

0.73% (182)

1.1M (=)

1.4k (110)

28

Smashbox Cosmetics

3.5M (15)

0.70% (190)

1.1M (=)

2.4k (55)

29

Comme des Garcons OFFICIAL

1.3M (40)

1.18% (113)

1.1M (=)

219 (276)

30

Bath & Body Works

3.2M (17)

2.12% (38)

1.1M (=)

3k (34)

1

Motives Cosmetics Official

2.3M (21)

0.59% (201)

653.7k (40)

18.3k (=)

2

curlbox

361.3k (66)

1.51% (76)

725.7k (35)

15.8k (=)

3

Gerard Cosmetics

1.6M (31)

0.45% (224)

406.9k (56)

11.8k (=)

4

Anastasia Beverly Hills

14.6M (2)

0.96% (140)

11.7M (1)

10.9k (=)

5

Lime Crime

3.2M (16)

1.15% (117)

1.5M (20)

8.4k (=)

6

House of Lashes®

2.2M (24)

0.60% (198)

483.3k (49)

7.9k (=)

7

Sugarpill Cosmetics

2M (27)

0.99% (137)

458k (51)

7.4k (=)

8

Suavecito Pomade

197.4k (88)

1.55% (72)

140k (79)

6.2k (=)

9

Sis Hair

10.9k (232)

0.17% (237)

334 (278)

6.1k (=)

10

Tarte Cosmetics

7M (9)

0.93% (144)

1.2M (25)

5.8k (=)

11

ROMANOVAMAKEUP Ресницы

69.6k (137)

0.39% (229)

17.2k (132)

5.6k (=)

12

Bondi Sands

451k (64)

0.81% (164)

72.4k (95)

5.6k (=)

13

Maybelline New York

5.7M (10)

0.91% (149)

2.8M (14)

5.3k (=)

14

L'Oréal Paris Makeup

4M (13)

0.66% (192)

706.3k (37)

5.1k (=)

15

SigmaBeauty.com

3M (18)

0.54% (207)

560.5k (42)

5k (=)

16

M·A·C Cosmetics

16.4M (1)

0.59% (202)

10.2M (2)

4.8k (=)

17

Benefit Cosmetics US

7.1M (8)

1.12% (120)

1.2M (26)

4.7k (=)

18

NYX Professional Makeup

11.8M (4)

0.87% (155)

5.3M (6)

4.5k (=)

19

Palytte

30.4k (181)

0.46% (221)

7k (157)

4.3k (=)

20

Beleza na Web

202.2k (86)

0.29% (232)

0 (329)

4.2k (=)

21

Too Faced Cosmetics

9.3M (6)

1.21% (109)

3.2M (11)

3.9k (=)

22

Keyshia Ka'oir

2.5M (19)

1.45% (81)

28.6k (115)

3.9k (=)

23

Lace Kingdom

9.2k (242)

0.21% (0)

11 (321)

3.7k (=)

24

Tammy Taylor

70.2k (136)

0.71% (189)

93.1k (87)

3.5k (=)

25

Ardell Lashes

720.4k (51)

0.55% (205)

489.5k (48)

3.5k (=)

26

CLARINS USA

215.3k (85)

0.75% (179)

436.4k (53)

3.5k (=)

27

Borissoler

9.1k (243)

0.95% (0)

942 (231)

3.5k (=)

28

Avon Philippines

113.9k (107)

0.51% (209)

15.8k (135)

3.3k (=)

29

Al Jothen Gallery

100.5k (111)

0.43% (226)

0 (325)

3.3k (=)

30

Sephora

12.6M (3)

0.72% (184)

5.7M (5)

3.2k (=)