beauty

Brand Categories Followers ER i Average engagement rate of all media. Engagement rate is based on the likes and comments received divided by the number of followers at the time of the post. Posts on hashtag Media posted
1

M·A·C Cosmetics

16.7M (=)

0.58% (202)

10.5M (2)

4.9k (16)

2

Anastasia Beverly Hills

14.8M (=)

0.95% (140)

11.9M (1)

11.1k (4)

3

Sephora

12.8M (=)

0.71% (187)

5.8M (5)

3.3k (30)

4

NYX Professional Makeup

11.9M (=)

0.85% (157)

5.4M (6)

4.6k (18)

5

CALVIN KLEIN

10.4M (=)

0.97% (137)

3.2M (12)

2.1k (74)

6

Too Faced Cosmetics

9.4M (=)

1.19% (109)

3.3M (11)

4k (21)

7

Urban Decay Cosmetics

9M (=)

0.85% (155)

6.9M (3)

3.3k (31)

8

Benefit Cosmetics US

7.3M (=)

1.11% (119)

1.2M (26)

4.8k (17)

9

Tarte Cosmetics

7.2M (=)

0.92% (145)

1.2M (24)

6k (10)

10

Maybelline New York

5.9M (=)

0.89% (150)

2.9M (14)

5.4k (13)

11

narsissist

4.8M (=)

0.99% (135)

357.7k (61)

2.6k (48)

12

L'Oréal Paris Makeup

4.1M (=)

0.66% (192)

733.5k (37)

5.2k (14)

13

MAKE UP FOR EVER OFFICIAL

4.1M (=)

0.50% (212)

5.1M (7)

3k (36)

14

Lush Cosmetics North America

4M (=)

2.48% (26)

1.3k (219)

1.8k (93)

15

Smashbox Cosmetics

3.6M (=)

0.69% (190)

1.1M (28)

2.5k (52)

16

Lime Crime

3.2M (=)

1.13% (117)

1.5M (20)

8.7k (5)

17

Bath & Body Works

3.2M (=)

2.08% (39)

1.1M (30)

3.1k (34)

18

SigmaBeauty.com

3M (=)

0.53% (206)

577.2k (42)

5.2k (15)

19

Keyshia Ka'oir Davis

3M (=)

1.66% (59)

39.9k (110)

3.9k (22)

20

Bobbi Brown Cosmetics

2.6M (=)

0.76% (173)

1.2M (25)

2.3k (60)

21

Motives Cosmetics Official

2.3M (=)

0.59% (200)

658.4k (40)

18.4k (1)

22

Milani Cosmetics

2.3M (=)

0.81% (162)

276.5k (67)

2k (77)

23

essie

2.2M (=)

1.62% (62)

255.6k (70)

3.1k (35)

24

House of Lashes®

2.2M (=)

0.60% (198)

490.4k (50)

8.1k (6)

25

Estée Lauder

2.2M (=)

0.84% (158)

1.3M (23)

2.5k (54)

26

Lancôme Official

2.1M (=)

0.71% (184)

1.4M (22)

1.6k (98)

27

eos Products

2M (=)

2.78% (17)

2.8M (15)

1.1k (141)

28

Sugarpill Cosmetics

2M (=)

0.98% (136)

465.3k (51)

7.6k (7)

29

Real Techniques

1.9M (=)

1.28% (95)

619.3k (41)

2.2k (71)

30

Risqué | A Vida em Cores

1.9M (=)

1.19% (108)

32.1k (115)

1.4k (115)

1

Closeup

15.1k (217)

34.23% (=)

50 (312)

27 (312)

2

PowWow Smile

27.8k (190)

7.97% (=)

195 (295)

173 (290)

3

treaclemoon (official)

153.5k (96)

6.23% (=)

3.4k (181)

461 (242)

4

Merci Handy

170.2k (94)

4.41% (=)

18.8k (129)

1.3k (124)

5

Devonne

465k (64)

4.16% (=)

150.7k (79)

635 (208)

6

Daniel Gray

13.1k (223)

3.56% (=)

117 (303)

85 (303)

7

Avène México

11.9k (233)

3.40% (=)

148 (299)

478 (237)

8

Golden Rose

151.1k (98)

3.38% (=)

20.8k (126)

992 (153)

9

Clean & Clear

89.2k (116)

3.30% (=)

25.9k (121)

646 (207)

10

Gillette Venus

24.5k (195)

3.24% (=)

6.4k (162)

265 (270)

11

프리메라 primera Official Account

12.7k (228)

3.20% (=)

0 (331)

375 (261)

12

Bella Henna

116.5k (107)

3.11% (=)

825 (242)

469 (240)

13

St. Ives

38.7k (169)

3.09% (=)

2.9k (187)

411 (255)

14

dm-drogerie markt Deutschland

1.3M (40)

3.09% (=)

76.1k (95)

1.1k (143)

15

SHISEIDO

297k (73)

2.87% (=)

795.6k (34)

1.2k (132)

16

GLOSSYBOX

143.8k (99)

2.82% (=)

11.7k (148)

1.6k (104)

17

eos Products

2M (27)

2.78% (=)

2.8M (15)

1.1k (141)

18

HAWKERS CO.

672.8k (54)

2.72% (+1)

74.1k (97)

2.2k (67)

19

Glossier

794.7k (47)

2.72% (-1)

104.5k (86)

2.3k (62)

20

essence cosmetics

1.3M (38)

2.70% (=)

205k (74)

1.6k (101)

21

Dermacol CZ&SK

39.5k (168)

2.59% (=)

1.1k (225)

662 (204)

22

Angela & Dmytri

11.8k (234)

2.55% (=)

33 (317)

860 (173)

23

Issey Miyake Parfums

19.2k (209)

2.53% (+1)

1.2k (222)

190 (285)

24

Kérastase Deutschland

10.2k (239)

2.52% (+1)

615 (257)

913 (163)

25

patchology

16.9k (213)

2.51% (-2)

4.9k (168)

499 (230)

26

Lush Cosmetics North America

4M (14)

2.48% (=)

1.3k (219)

1.8k (93)

27

WELEDA

28.4k (189)

2.44% (=)

123.6k (85)

610 (214)

28

Crest

16.2k (215)

2.43% (=)

14.3k (141)

179 (287)

29

Chambor Geneva

10.6k (238)

2.37% (=)

6.4k (161)

678 (202)

30

Olay Fresh Effects Official

12.9k (227)

2.36% (=)

1.7k (206)

631 (210)

1

Anastasia Beverly Hills

14.8M (2)

0.95% (140)

11.9M (=)

11.1k (4)

2

M·A·C Cosmetics

16.7M (1)

0.58% (202)

10.5M (=)

4.9k (16)

3

Urban Decay Cosmetics

9M (7)

0.85% (155)

6.9M (=)

3.3k (31)

4

KENZO

1.6M (33)

0.82% (160)

6.6M (=)

1.8k (90)

5

Sephora

12.8M (3)

0.71% (187)

5.8M (=)

3.3k (30)

6

NYX Professional Makeup

11.9M (4)

0.85% (157)

5.4M (=)

4.6k (18)

7

MAKE UP FOR EVER OFFICIAL

4.1M (13)

0.50% (212)

5.1M (=)

3k (36)

8

OPI

985.7k (45)

1.22% (104)

4.5M (=)

3.2k (32)

9

L'Oréal Paris France

0 (318)

0.00% (0)

3.3M (=)

0 (315)

10

L'Oréal Paris USA

0 (320)

0.00% (0)

3.3M (=)

0 (338)

11

Too Faced Cosmetics

9.4M (6)

1.19% (109)

3.3M (=)

4k (21)

12

CALVIN KLEIN

10.4M (5)

0.97% (137)

3.2M (=)

2.1k (74)

13

Gemey Maybelline

0 (322)

0.00% (0)

2.9M (=)

0 (334)

14

Maybelline New York

5.9M (10)

0.89% (150)

2.9M (=)

5.4k (13)

15

eos Products

2M (27)

2.78% (17)

2.8M (=)

1.1k (141)

16

avoninsider

125.1k (105)

1.24% (99)

2.2M (=)

2k (80)

17

Redken

260.1k (79)

0.59% (199)

2M (=)

2.5k (51)

18

Oriflame

262.6k (78)

1.54% (71)

1.9M (=)

866 (172)

19

ETUDE HOUSE Hong Kong

44.1k (161)

1.27% (97)

1.7M (=)

504 (227)

20

Lime Crime

3.2M (16)

1.13% (117)

1.5M (=)

8.7k (5)

21

Revlon

1.4M (37)

0.70% (189)

1.5M (=)

2.2k (70)

22

Lancôme Official

2.1M (26)

0.71% (184)

1.4M (=)

1.6k (98)

23

Estée Lauder

2.2M (25)

0.84% (158)

1.3M (=)

2.5k (54)

24

Tarte Cosmetics

7.2M (9)

0.92% (145)

1.2M (=)

6k (10)

25

Bobbi Brown Cosmetics

2.6M (20)

0.76% (173)

1.2M (=)

2.3k (60)

26

Benefit Cosmetics US

7.3M (8)

1.11% (119)

1.2M (=)

4.8k (17)

27

Clinique

1.6M (32)

0.71% (185)

1.2M (=)

1.5k (109)

28

Smashbox Cosmetics

3.6M (15)

0.69% (190)

1.1M (=)

2.5k (52)

29

Comme des Garcons OFFICIAL

1.3M (39)

1.17% (111)

1.1M (=)

225 (279)

30

Bath & Body Works

3.2M (17)

2.08% (39)

1.1M (=)

3.1k (34)

61

Mugler

236.3k (84)

0.77% (172)

81.2k (92)

2.3k (=)

62

Glossier

794.7k (47)

2.72% (19)

104.5k (86)

2.3k (=)

63

MOTD Cosmetics® Makeup Brushes

23.7k (199)

1.01% (132)

25.8k (122)

2.3k (=)

64

Wella Professionals

367k (67)

0.49% (217)

737.8k (36)

2.3k (=)

65

Furless Cosmetics

83.6k (124)

1.68% (56)

10.2k (150)

2.2k (=)

66

L'Oréal MEN EXPERT Official

40.7k (167)

0.73% (180)

5.6k (164)

2.2k (=)

67

HAWKERS CO.

672.8k (54)

2.72% (18)

74.1k (97)

2.2k (=)

68

Salon Line

786.7k (49)

0.72% (181)

159.9k (77)

2.2k (=)

69

Sexy Hair®

61.4k (150)

0.75% (174)

568.7k (43)

2.2k (=)

70

Revlon

1.4M (37)

0.70% (189)

1.5M (21)

2.2k (=)

71

Real Techniques

1.9M (29)

1.28% (95)

619.3k (41)

2.2k (=)

72

So Shape

137.8k (101)

1.24% (100)

24.3k (123)

2.1k (=)

73

Sally Hansen

286.6k (74)

1.31% (91)

548.5k (45)

2.1k (=)

74

CALVIN KLEIN

10.4M (5)

0.97% (137)

3.2M (12)

2.1k (=)

75

ELOQUII

125.8k (104)

0.96% (138)

16.9k (134)

2.1k (=)

76

NINA RICCI

659.5k (55)

0.34% (233)

174.4k (75)

2k (+1)

77

Milani Cosmetics

2.3M (22)

0.81% (162)

276.5k (67)

2k (-1)

78

NYX Professional Makeup ID

181.3k (92)

0.50% (214)

69.8k (98)

2k (=)

79

TheBodyShopJed

322.4k (71)

0.35% (232)

1.4k (218)

2k (+1)

80

avoninsider

125.1k (105)

1.24% (99)

2.2M (16)

2k (-1)

81

Madi International

46.8k (160)

0.24% (235)

723 (248)

2k (=)

82

StyleSeat

27k (191)

0.72% (182)

428.5k (54)

2k (=)

83

Sigma PRO Program

54.2k (153)

0.65% (194)

38.8k (111)

1.9k (=)

84

BEVEL

69.1k (141)

1.03% (129)

707 (249)

1.9k (=)

85

ELLE Finland

13.1k (224)

1.87% (46)

2.2k (193)

1.9k (=)

86

Official Feelunique Account

189.9k (91)

1.17% (110)

23.4k (124)

1.9k (=)

87

Clinique

285.9k (75)

0.46% (220)

5.4k (167)

1.8k (+1)

88

bareMinerals

521.1k (60)

1.17% (112)

559.1k (44)

1.8k (-1)

89

Artist Couture

318.6k (72)

0.63% (195)

87.6k (89)

1.8k (=)

90

KENZO

1.6M (33)

0.82% (160)

6.6M (4)

1.8k (=)