beauty

Brand Categories Followers ER i Average engagement rate of all media. Engagement rate is based on the likes and comments received divided by the number of followers at the time of the post. Posts on hashtag Media posted
1

M·A·C Cosmetics

16.2M (=)

0.61% (198)

9.9M (2)

4.6k (16)

2

Anastasia Beverly Hills

14.4M (=)

0.96% (141)

11.1M (1)

10.7k (4)

3

Sephora

12.3M (=)

0.74% (182)

5.5M (5)

3.1k (31)

4

NYX Professional Makeup

11.6M (=)

0.90% (151)

5.1M (6)

4.3k (18)

5

CALVIN KLEIN

9.9M (=)

1.05% (133)

3M (12)

2k (72)

6

Too Faced Cosmetics

9.2M (=)

1.23% (108)

3.1M (9)

3.8k (22)

7

Urban Decay Cosmetics

8.7M (=)

0.90% (150)

6.5M (4)

3k (34)

8

Benefit Cosmetics US

7M (=)

1.13% (120)

1.1M (26)

4.6k (17)

9

Tarte Cosmetics

7M (=)

0.94% (145)

1.1M (25)

5.7k (10)

10

Maybelline New York

5.6M (=)

0.91% (149)

2.8M (14)

5.1k (13)

11

narsissist

4.6M (=)

1.10% (123)

335.5k (61)

2.5k (49)

12

MAKE UP FOR EVER OFFICIAL

3.9M (=)

0.53% (206)

4.8M (7)

2.8k (38)

13

Lush Cosmetics North America

3.9M (=)

2.58% (24)

1.2k (214)

1.7k (93)

14

L'Oréal Paris Makeup

3.9M (=)

0.67% (190)

681.3k (37)

5k (14)

15

Smashbox Cosmetics

3.4M (=)

0.71% (188)

1.1M (28)

2.3k (57)

16

Lime Crime

3.2M (=)

1.17% (116)

1.5M (20)

8.2k (5)

17

Bath & Body Works

3.1M (=)

2.20% (36)

1M (30)

3k (35)

18

SigmaBeauty.com

3M (=)

0.55% (205)

541.9k (42)

4.9k (15)

19

Bobbi Brown Cosmetics

2.4M (=)

0.78% (175)

1.2M (24)

2.2k (60)

20

Keyshia Ka'oir

2.4M (=)

1.42% (89)

27.6k (115)

3.9k (21)

21

Motives Cosmetics Official

2.3M (=)

0.60% (199)

647.4k (40)

18.2k (1)

22

essie

2.2M (=)

1.69% (59)

248.7k (70)

2.9k (36)

23

Milani Cosmetics

2.2M (=)

0.84% (160)

260.8k (66)

1.9k (76)

24

House of Lashes®

2.2M (=)

0.61% (197)

474.3k (48)

7.8k (6)

25

eos Products

2M (=)

2.94% (17)

2.7M (15)

1k (136)

26

Sugarpill Cosmetics

2M (=)

1.01% (136)

450k (50)

7.2k (7)

27

Estée Lauder

2M (=)

0.88% (156)

1.2M (23)

2.3k (56)

28

Lancôme Official

1.9M (=)

0.76% (180)

1.4M (22)

1.5k (104)

29

Real Techniques

1.8M (=)

1.35% (95)

597.8k (41)

2k (70)

30

Risqué | A Vida em Cores

1.8M (=)

1.22% (111)

31k (111)

1.4k (109)

1

Closeup

15.4k (208)

37.36% (=)

55 (306)

25 (305)

2

PowWow Smile

28.4k (181)

7.91% (=)

199 (286)

170 (282)

3

treaclemoon (official)

153.4k (93)

6.55% (=)

3.3k (177)

434 (240)

4

Merci Handy

158.3k (91)

4.50% (=)

17.2k (127)

1.2k (122)

5

Devonne

474.3k (61)

4.16% (=)

147.2k (75)

635 (200)

6

Golden Rose

142.5k (96)

3.63% (=)

19k (124)

933 (151)

7

프리메라 primera Official Account

11.6k (227)

3.54% (=)

0 (323)

345 (258)

8

Gillette Venus

24k (190)

3.51% (+1)

6.2k (159)

258 (266)

9

Daniel Gray

12.9k (218)

3.50% (-1)

118 (297)

86 (297)

10

St. Ives

34.3k (168)

3.32% (=)

2.7k (184)

401 (248)

11

dm-drogerie markt Deutschland

1.3M (39)

3.30% (=)

72.9k (92)

1k (137)

12

Clean & Clear

82.1k (115)

3.29% (=)

24.8k (120)

636 (199)

13

Bella Henna

116.5k (104)

3.26% (=)

837 (231)

458 (233)

14

SHISEIDO

282k (71)

2.98% (=)

758.7k (34)

1.1k (130)

15

GLOSSYBOX

134k (97)

2.97% (=)

11.2k (143)

1.5k (105)

16

La Roche-Posay Maroc

13.1k (216)

2.94% (+1)

347 (273)

64 (298)

17

eos Products

2M (25)

2.94% (-1)

2.7M (15)

1k (136)

18

essence cosmetics

1.3M (37)

2.90% (=)

192.8k (74)

1.5k (101)

19

patchology

15.1k (211)

2.81% (=)

4.6k (165)

607 (208)

20

Dermacol CZ&SK

37.4k (164)

2.75% (=)

1.1k (220)

617 (206)

21

Glossier

691.4k (50)

2.73% (=)

87.9k (86)

2.1k (64)

22

HAWKERS CO.

643k (53)

2.72% (=)

69.3k (96)

2.2k (61)

23

Issey Miyake Parfums

15.3k (209)

2.63% (=)

1.1k (221)

164 (284)

24

Lush Cosmetics North America

3.9M (13)

2.58% (=)

1.2k (214)

1.7k (93)

25

Crest

15.3k (210)

2.57% (=)

13.8k (137)

175 (280)

26

WELEDA

25.9k (187)

2.56% (=)

116.1k (82)

544 (218)

27

Kérastase Deutschland

10.2k (233)

2.52% (=)

613 (248)

913 (154)

28

Angela & Dmytri

11.3k (228)

2.52% (=)

28 (310)

855 (165)

29

SPN Nails Professional

60.3k (145)

2.44% (=)

40.1k (105)

1.6k (95)

30

ARTDECO

125.6k (99)

2.41% (=)

17.3k (126)

824 (172)

1

Anastasia Beverly Hills

14.4M (2)

0.96% (141)

11.1M (=)

10.7k (4)

2

M·A·C Cosmetics

16.2M (1)

0.61% (198)

9.9M (=)

4.6k (16)

3

KENZO

1.5M (32)

0.87% (157)

6.5M (=)

1.7k (90)

4

Urban Decay Cosmetics

8.7M (7)

0.90% (150)

6.5M (=)

3k (34)

5

Sephora

12.3M (3)

0.74% (182)

5.5M (=)

3.1k (31)

6

NYX Professional Makeup

11.6M (4)

0.90% (151)

5.1M (=)

4.3k (18)

7

MAKE UP FOR EVER OFFICIAL

3.9M (12)

0.53% (206)

4.8M (=)

2.8k (38)

8

OPI

974.8k (44)

1.28% (102)

4.4M (=)

3k (33)

9

Too Faced Cosmetics

9.2M (6)

1.23% (108)

3.1M (=)

3.8k (22)

10

L'Oréal Paris USA

0 (312)

0.00% (0)

3.1M (+1)

0 (320)

11

L'Oréal Paris France

0 (310)

0.00% (0)

3.1M (-1)

0 (330)

12

CALVIN KLEIN

9.9M (5)

1.05% (133)

3M (=)

2k (72)

13

Gemey Maybelline

0 (314)

0.00% (0)

2.8M (=)

0 (329)

14

Maybelline New York

5.6M (10)

0.91% (149)

2.8M (=)

5.1k (13)

15

eos Products

2M (25)

2.94% (17)

2.7M (=)

1k (136)

16

avoninsider

120k (101)

1.31% (99)

2.1M (=)

1.9k (77)

17

Redken

260.1k (75)

0.59% (201)

1.8M (=)

2.5k (44)

18

Oriflame

239.6k (76)

1.53% (76)

1.8M (=)

806 (173)

19

ETUDE HOUSE Hong Kong

43k (158)

1.31% (98)

1.7M (=)

483 (225)

20

Lime Crime

3.2M (16)

1.17% (116)

1.5M (=)

8.2k (5)

21

Revlon

1.3M (38)

0.74% (183)

1.5M (=)

2.1k (68)

22

Lancôme Official

1.9M (28)

0.76% (180)

1.4M (=)

1.5k (104)

23

Estée Lauder

2M (27)

0.88% (156)

1.2M (=)

2.3k (56)

24

Bobbi Brown Cosmetics

2.4M (19)

0.78% (175)

1.2M (=)

2.2k (60)

25

Tarte Cosmetics

7M (9)

0.94% (145)

1.1M (=)

5.7k (10)

26

Benefit Cosmetics US

7M (8)

1.13% (120)

1.1M (=)

4.6k (17)

27

Clinique

1.5M (33)

0.77% (177)

1.1M (=)

1.4k (114)

28

Smashbox Cosmetics

3.4M (15)

0.71% (188)

1.1M (=)

2.3k (57)

29

Comme des Garcons OFFICIAL

1.2M (40)

1.19% (115)

1.1M (=)

211 (275)

30

Bath & Body Works

3.1M (17)

2.20% (36)

1M (=)

3k (35)

61

HAWKERS CO.

643k (53)

2.72% (22)

69.3k (96)

2.2k (=)

62

Furless Cosmetics

83.2k (113)

1.71% (56)

10k (146)

2.2k (=)

63

Mugler

219.3k (80)

0.79% (171)

78.2k (89)

2.2k (=)

64

Glossier

691.4k (50)

2.73% (21)

87.9k (86)

2.1k (=)

65

Sexy Hair®

57.8k (146)

0.76% (179)

521.7k (45)

2.1k (=)

66

L'Oréal MEN EXPERT Official

37.7k (162)

0.72% (186)

5.2k (163)

2.1k (=)

67

MOTD Cosmetics® Makeup Brushes

23.7k (192)

1.06% (132)

25.8k (118)

2.1k (=)

68

Revlon

1.3M (38)

0.74% (183)

1.5M (21)

2.1k (=)

69

Sally Hansen

281.2k (72)

1.38% (92)

541.8k (43)

2.1k (=)

70

Real Techniques

1.8M (29)

1.35% (95)

597.8k (41)

2k (=)

71

So Shape

133.1k (98)

1.29% (100)

23.3k (121)

2k (=)

72

CALVIN KLEIN

9.9M (5)

1.05% (133)

3M (12)

2k (=)

73

ELOQUII

117.5k (102)

0.97% (138)

15.2k (134)

2k (=)

74

Salon Line

723.9k (48)

0.78% (174)

138.5k (77)

2k (=)

75

Wella Professionals

346.9k (67)

0.52% (207)

670k (39)

1.9k (=)

76

Milani Cosmetics

2.2M (23)

0.84% (160)

260.8k (66)

1.9k (=)

77

avoninsider

120k (101)

1.31% (99)

2.1M (16)

1.9k (=)

78

StyleSeat

26.7k (185)

0.74% (185)

396.8k (56)

1.9k (=)

79

Madi International

46.8k (153)

0.25% (230)

698 (242)

1.9k (=)

80

Sigma PRO Program

52.6k (148)

0.66% (191)

36.1k (109)

1.9k (=)

81

NYX Professional Makeup ID

160.1k (90)

0.47% (217)

69.6k (94)

1.8k (=)

82

BEVEL

69.2k (133)

1.09% (128)

709 (241)

1.8k (=)

83

Clinique

276.9k (73)

0.48% (216)

5.2k (164)

1.8k (=)

84

TheBodyShopJed

306.7k (70)

0.37% (228)

1.2k (216)

1.8k (=)

85

Elle Finland

12.8k (220)

1.90% (48)

2.1k (190)

1.8k (=)

86

bareMinerals

485.9k (58)

1.23% (107)

537.4k (44)

1.8k (=)

87

IMAGES LUXURY NAIL LOUNGE

12.3k (223)

0.94% (146)

375 (268)

1.8k (=)

88

Official Feelunique Account

181.7k (89)

1.23% (109)

21.7k (122)

1.7k (=)

89

amika

50k (150)

0.95% (144)

14.9k (135)

1.7k (=)

90

KENZO

1.5M (32)

0.87% (157)

6.5M (3)

1.7k (=)