beauty

Brand Categories Followers ER i Average engagement rate of all media. Engagement rate is based on the likes and comments received divided by the number of followers at the time of the post. Posts on hashtag Media posted
1

M·A·C Cosmetics

17.8M (=)

0.54% (212)

11.7M (2)

5.7k (16)

2

Anastasia Beverly Hills

16.2M (=)

0.95% (143)

13.7M (1)

11.9k (4)

3

Kylie Cosmetics

15.5M (=)

1.73% (52)

2.5M (14)

3.4k (35)

4

Sephora

13.8M (=)

0.64% (195)

6.4M (4)

3.7k (26)

5

NYX Professional Makeup

12.5M (=)

0.77% (168)

6.1M (5)

5.2k (19)

6

Too Faced Cosmetics

10.2M (=)

1.11% (117)

3.7M (10)

4.4k (21)

7

Urban Decay Cosmetics

9.4M (=)

0.76% (176)

7.7M (3)

3.9k (22)

8

Benefit Cosmetics US

7.6M (=)

1.04% (133)

1.4M (25)

5.4k (18)

9

Tarte Cosmetics

7.6M (=)

0.86% (157)

1.5M (23)

6.7k (9)

10

Maybelline New York

6.4M (=)

0.84% (159)

3.3M (12)

6.2k (12)

11

narsissist

5.1M (=)

0.90% (150)

403.3k (60)

2.7k (53)

12

L'Oréal Paris Makeup

4.6M (=)

0.65% (192)

833.8k (38)

5.6k (17)

13

MAKE UP FOR EVER OFFICIAL

4.4M (=)

0.46% (225)

5.9M (6)

3.5k (33)

14

Lush Cosmetics North America

4.1M (=)

2.33% (31)

1.3k (224)

2k (83)

15

Smashbox Cosmetics

3.9M (=)

0.66% (190)

1.3M (27)

2.8k (49)

16

Keyshia Ka'oir Davis

3.8M (=)

1.98% (41)

55.1k (105)

3k (45)

17

Bath & Body Works

3.4M (=)

1.93% (45)

1.2M (30)

3.4k (36)

18

Lime Crime

3.3M (=)

1.06% (129)

1.7M (21)

9.4k (5)

19

SigmaBeauty.com

3.2M (=)

0.49% (219)

639.4k (46)

5.8k (15)

20

Bobbi Brown Cosmetics

2.8M (=)

0.76% (178)

1.3M (26)

2.4k (68)

21

Milani Cosmetics

2.5M (=)

0.79% (167)

304.6k (68)

2.1k (77)

22

Lancôme Official

2.4M (=)

0.62% (198)

1.6M (22)

2k (85)

23

Estée Lauder

2.4M (=)

0.75% (180)

1.5M (24)

2.8k (50)

24

House of Lashes®

2.3M (=)

0.56% (209)

528.8k (52)

8.6k (7)

25

Motives Cosmetics Official

2.3M (=)

0.57% (207)

686.4k (41)

18.8k (1)

26

essie

2.2M (=)

1.50% (69)

267.4k (71)

3.4k (34)

27

Sugarpill Cosmetics

2.1M (=)

0.93% (145)

499.4k (53)

8.3k (8)

28

Real Techniques

2.1M (=)

1.18% (104)

664.4k (42)

2.4k (70)

29

eos Products

2.1M (=)

2.49% (23)

3.1M (13)

1.2k (137)

30

Risqué | A Vida em Cores

2M (=)

1.14% (112)

33.4k (115)

1.5k (114)

1

Closeup

14.4k (226)

34.31% (=)

52 (317)

9 (325)

2

PowWow Smile

26.2k (201)

7.87% (=)

188 (299)

173 (295)

3

treaclemoon (official)

151.6k (103)

5.75% (=)

3.5k (181)

508 (238)

4

Merci Handy

201.9k (96)

4.26% (=)

22.9k (126)

1.4k (117)

5

Devonne

444.3k (65)

4.16% (=)

156.2k (80)

635 (211)

6

Daniel Gray

13.8k (231)

3.69% (=)

117 (310)

86 (314)

7

Avène México

17.8k (218)

3.44% (=)

175 (301)

500 (244)

8

KKWBEAUTY

1.3M (42)

3.34% (=)

130.1k (87)

400 (257)

9

St. Ives

52.1k (163)

3.29% (=)

3.5k (179)

428 (255)

10

Golden Rose

168.6k (98)

3.17% (=)

25k (124)

1.1k (146)

11

Clean & Clear

97.2k (120)

3.03% (=)

28.9k (118)

15 (323)

12

Bella Henna

114.7k (114)

2.96% (=)

897 (242)

485 (246)

13

Eucerin Pflege erleben

11.2k (238)

2.93% (=)

495 (267)

282 (275)

14

Gillette Venus

32.5k (188)

2.86% (=)

6.7k (160)

281 (277)

15

GLOSSYBOX

167.3k (99)

2.81% (=)

12.8k (147)

1.7k (101)

16

Nolla® Lashes

11k (240)

2.79% (=)

119 (309)

85 (315)

17

Glossier

1M (47)

2.79% (=)

145.2k (82)

2.5k (64)

18

프리메라 primera Official Account

15.6k (220)

2.73% (=)

0 (345)

436 (251)

19

dm-drogerie markt Deutschland

1.4M (40)

2.72% (=)

80.3k (95)

1.2k (141)

20

Angela & Dmytri

11.7k (236)

2.53% (=)

39 (323)

869 (179)

21

Kérastase Deutschland

10.2k (244)

2.52% (=)

617 (260)

913 (169)

22

Garnier India

10.5k (242)

2.52% (=)

1k (241)

618 (217)

23

eos Products

2.1M (29)

2.49% (=)

3.1M (13)

1.2k (137)

24

Dermacol CZ&SK

45k (169)

2.49% (=)

1.3k (223)

762 (195)

25

Issey Miyake Parfums

29.9k (191)

2.45% (=)

1.5k (220)

252 (281)

26

SHISEIDO

353k (72)

2.44% (=)

861.7k (36)

1.3k (130)

27

essence cosmetics

1.5M (38)

2.43% (=)

230.1k (74)

1.9k (93)

28

CARBON SCRUB SKINCARE

11.1k (239)

2.41% (=)

818 (246)

512 (236)

29

patchology

26.5k (198)

2.40% (=)

7.4k (157)

394 (259)

30

Olay Fresh Effects Official

12.9k (232)

2.36% (=)

1.7k (217)

631 (212)

1

Anastasia Beverly Hills

16.2M (2)

0.95% (143)

13.7M (=)

11.9k (4)

2

M·A·C Cosmetics

17.8M (1)

0.54% (212)

11.7M (=)

5.7k (16)

3

Urban Decay Cosmetics

9.4M (7)

0.76% (176)

7.7M (=)

3.9k (22)

4

Sephora

13.8M (4)

0.64% (195)

6.4M (=)

3.7k (26)

5

NYX Professional Makeup

12.5M (5)

0.77% (168)

6.1M (=)

5.2k (19)

6

MAKE UP FOR EVER OFFICIAL

4.4M (13)

0.46% (225)

5.9M (=)

3.5k (33)

7

OPI

1.1M (45)

1.14% (110)

4.8M (=)

3.5k (31)

8

L'Oréal Paris USA

0 (329)

0.00% (0)

3.7M (=)

0 (337)

9

L'Oréal Paris France

0 (327)

0.00% (0)

3.7M (=)

0 (332)

10

Too Faced Cosmetics

10.2M (6)

1.11% (117)

3.7M (=)

4.4k (21)

11

Gemey Maybelline

0 (330)

0.00% (0)

3.3M (+1)

0 (341)

12

Maybelline New York

6.4M (10)

0.84% (159)

3.3M (-1)

6.2k (12)

13

eos Products

2.1M (29)

2.49% (23)

3.1M (=)

1.2k (137)

14

Kylie Cosmetics

15.5M (3)

1.73% (52)

2.5M (=)

3.4k (35)

15

avoninsider

132.3k (109)

1.15% (108)

2.5M (=)

2.1k (79)

16

Redken

496.2k (63)

0.51% (217)

2.4M (=)

2.4k (67)

17

Redken

260.1k (85)

0.59% (203)

2.4M (=)

2.5k (60)

18

Oriflame

319.2k (78)

1.67% (58)

2.4M (=)

990 (160)

19

ETUDE HOUSE Hong Kong

46.2k (168)

1.20% (102)

1.9M (=)

564 (225)

20

Revlon

1.5M (37)

0.61% (201)

1.7M (=)

2.4k (71)

21

Lime Crime

3.3M (18)

1.06% (129)

1.7M (=)

9.4k (5)

22

Lancôme Official

2.4M (22)

0.62% (198)

1.6M (=)

2k (85)

23

Tarte Cosmetics

7.6M (9)

0.86% (157)

1.5M (=)

6.7k (9)

24

Estée Lauder

2.4M (23)

0.75% (180)

1.5M (=)

2.8k (50)

25

Benefit Cosmetics US

7.6M (8)

1.04% (133)

1.4M (=)

5.4k (18)

26

Bobbi Brown Cosmetics

2.8M (20)

0.76% (178)

1.3M (=)

2.4k (68)

27

Smashbox Cosmetics

3.9M (15)

0.66% (190)

1.3M (=)

2.8k (49)

28

Comme des Garcons

1.5M (36)

1.12% (114)

1.3M (=)

240 (284)

29

Clinique

1.7M (33)

0.61% (200)

1.3M (=)

1.7k (100)

30

Bath & Body Works

3.4M (17)

1.93% (45)

1.2M (=)

3.4k (36)

61

Mugler

283.8k (83)

0.76% (179)

87.2k (93)

2.5k (=)

62

TRESemmé

92.6k (123)

1.12% (116)

67.6k (100)

2.5k (=)

63

Furless Cosmetics

85.7k (131)

1.58% (64)

11.1k (149)

2.5k (=)

64

Glossier

1M (47)

2.79% (17)

145.2k (82)

2.5k (=)

65

Skin Laundry

29.4k (193)

0.88% (154)

4.9k (167)

2.5k (=)

66

L'Oréal MEN EXPERT Official

47.6k (166)

0.76% (172)

6.5k (161)

2.4k (=)

67

Redken

496.2k (63)

0.51% (217)

2.4M (16)

2.4k (=)

68

Bobbi Brown Cosmetics

2.8M (20)

0.76% (178)

1.3M (26)

2.4k (=)

69

MOTD Cosmetics® Makeup Brushes

24.5k (204)

0.99% (139)

27.5k (119)

2.4k (=)

70

Real Techniques

2.1M (28)

1.18% (104)

664.4k (42)

2.4k (=)

71

Revlon

1.5M (37)

0.61% (201)

1.7M (20)

2.4k (=)

72

Sally Hansen

298k (81)

1.16% (105)

561.2k (50)

2.3k (=)

73

TheBodyShopJed

349.3k (73)

0.32% (236)

1.7k (215)

2.3k (=)

74

KORA Organics

214.5k (91)

1.24% (98)

18k (135)

2.3k (=)

75

NYX Professional Makeup ID

210.7k (92)

0.51% (216)

70.2k (98)

2.3k (=)

76

Sexy Hair®

66.6k (149)

0.76% (177)

640.3k (45)

2.2k (=)

77

Milani Cosmetics

2.5M (21)

0.79% (167)

304.6k (68)

2.1k (=)

78

Official Feelunique Account

202.1k (95)

1.07% (127)

26.6k (120)

2.1k (=)

79

avoninsider

132.3k (109)

1.15% (108)

2.5M (15)

2.1k (=)

80

L'Oréal Professionnel

874.1k (52)

0.36% (235)

663.3k (43)

2.1k (=)

81

Artist Couture

345k (74)

0.64% (196)

102.6k (90)

2.1k (=)

82

Madi International

46.9k (167)

0.23% (240)

764 (251)

2.1k (=)

83

Lush Cosmetics North America

4.1M (14)

2.33% (31)

1.3k (224)

2k (=)

84

BEVEL

80.7k (133)

0.98% (140)

714 (256)

2k (=)

85

Lancôme Official

2.4M (22)

0.62% (198)

1.6M (22)

2k (=)

86

We Have Moved!

55.8k (159)

0.63% (197)

45k (111)

2k (=)

87

ELLE Finland

14.2k (228)

1.84% (47)

2.4k (195)

2k (+1)

88

bareMinerals

634.8k (59)

1.08% (122)

597.6k (47)

2k (-1)

89

amika

67k (148)

0.97% (141)

19.6k (129)

1.9k (=)

90

IMAGES LUXURY NAIL LOUNGE

12.2k (235)

0.95% (142)

500 (266)

1.9k (=)