beauty

Brand Categories Followers ER i Average engagement rate of all media. Engagement rate is based on the likes and comments received divided by the number of followers at the time of the post. Posts on hashtag Media posted
1

M·A·C Cosmetics

15.8M (=)

0.63% (191)

9.3M (2)

4.3k (17)

2

Anastasia Beverly Hills

14.2M (=)

0.98% (140)

10.2M (1)

10.3k (4)

3

Sephora

11.9M (=)

0.78% (174)

5.2M (5)

2.9k (32)

4

NYX Professional Makeup

11.3M (=)

0.98% (139)

4.8M (6)

4k (18)

5

Calvin Klein

9.5M (=)

1.12% (122)

2.8M (12)

1.9k (69)

6

Too Faced Cosmetics

9.1M (=)

1.29% (101)

2.9M (9)

3.6k (23)

7

Urban Decay Cosmetics

8.5M (=)

0.95% (146)

6.2M (4)

2.7k (39)

8

Benefit Cosmetics US

6.8M (=)

1.16% (117)

1M (28)

4.4k (16)

9

Tarte Cosmetics

6.7M (=)

0.97% (141)

976.9k (30)

5.3k (11)

10

Maybelline New York

5.4M (=)

0.93% (148)

2.6M (14)

4.8k (13)

11

narsissist

4.5M (=)

1.17% (114)

315.4k (61)

2.4k (47)

12

Lush Cosmetics North America

3.9M (=)

2.71% (21)

1.2k (209)

1.6k (89)

13

MAKE UP FOR EVER OFFICIAL

3.8M (=)

0.55% (200)

4.4M (7)

2.6k (40)

14

L'Oréal Paris Makeup

3.6M (=)

0.66% (187)

636.7k (38)

4.8k (14)

15

Smashbox Cosmetics

3.2M (=)

0.73% (180)

1M (27)

2.2k (54)

16

Lime Crime

3.1M (=)

1.20% (112)

1.4M (20)

7.9k (5)

17

Bath & Body Works

3M (=)

2.29% (36)

1M (26)

2.8k (33)

18

SigmaBeauty.com

2.9M (=)

0.57% (199)

506.3k (44)

4.7k (15)

19

Bobbi Brown Cosmetics

2.3M (=)

0.81% (168)

1.1M (24)

2.1k (59)

20

Motives Cosmetics Official

2.3M (=)

0.61% (193)

636.2k (39)

18.1k (1)

21

Keyshia Ka'oir

2.3M (=)

1.37% (94)

25.8k (114)

3.8k (19)

22

essie

2.2M (=)

1.77% (55)

242.2k (68)

2.7k (37)

23

House of Lashes®

2.1M (=)

0.64% (190)

455.5k (47)

7.5k (6)

24

Milani Cosmetics

2.1M (=)

0.87% (155)

244.9k (67)

1.9k (71)

25

eos Products

2M (=)

3.13% (17)

2.6M (15)

976 (134)

26

Sugarpill Cosmetics

2M (=)

1.04% (131)

436k (49)

6.9k (7)

27

Estée Lauder

1.9M (=)

0.95% (144)

1.2M (23)

2.1k (56)

28

Lancôme Official

1.8M (=)

0.80% (172)

1.3M (22)

1.3k (109)

29

Real Techniques

1.8M (=)

1.41% (90)

578.4k (41)

2k (68)

30

Risqué | A Vida em Cores

1.7M (=)

1.25% (108)

30.1k (109)

1.4k (101)

1

Closeup

15.8k (202)

37.41% (=)

56 (299)

25 (298)

2

PowWow Smile

28.1k (174)

9.42% (=)

182 (282)

145 (278)

3

treaclemoon (official)

154.8k (88)

6.80% (=)

3.3k (173)

418 (233)

4

Merci Handy

145.3k (90)

4.65% (=)

15.9k (126)

1.2k (118)

5

Devonne

484.6k (57)

4.16% (=)

142.3k (74)

635 (190)

6

Golden Rose

133.7k (93)

3.99% (=)

15.8k (127)

865 (152)

7

La Roche-Posay Maroc

11.7k (216)

3.95% (+1)

340 (266)

59 (292)

8

Gillette Venus

21.8k (190)

3.93% (-1)

5.9k (157)

248 (259)

9

프리메라 primera Official Account

11k (220)

3.88% (=)

0 (325)

321 (252)

10

St. Ives

27.3k (175)

3.66% (=)

2.4k (183)

389 (237)

11

dm-drogerie markt Deutschland

1.2M (38)

3.41% (=)

69.7k (90)

1k (132)

12

Daniel Gray

12.6k (212)

3.38% (=)

115 (292)

85 (287)

13

Clean & Clear

78.2k (112)

3.34% (=)

23.8k (117)

630 (193)

14

Bella Henna

113.6k (98)

3.34% (=)

832 (225)

451 (222)

15

GLOSSYBOX

125.2k (95)

3.17% (=)

10.9k (140)

1.4k (99)

16

essence cosmetics

1.3M (37)

3.13% (+1)

181.9k (73)

1.4k (100)

17

eos Products

2M (25)

3.13% (-1)

2.6M (15)

976 (134)

18

SHISEIDO

268.1k (71)

3.06% (+1)

727.4k (34)

1.1k (126)

19

patchology

12.3k (213)

3.06% (-1)

4k (163)

576 (205)

20

Dermacol CZ&SK

35.7k (161)

2.90% (=)

1k (217)

583 (203)

21

Lush Cosmetics North America

3.9M (12)

2.71% (=)

1.2k (209)

1.6k (89)

22

WELEDA

23.5k (185)

2.71% (=)

109.4k (80)

496 (215)

23

SPN Nails Professional

57.9k (141)

2.70% (=)

37.7k (102)

1.5k (94)

24

Issey Miyake Parfums

14.4k (209)

2.68% (=)

969 (219)

146 (277)

25

Glossier

607.5k (52)

2.66% (=)

72.9k (88)

2k (63)

26

ARTDECO

100.5k (104)

2.66% (=)

15.2k (131)

709 (176)

27

Crest

14.5k (207)

2.54% (=)

13.5k (133)

173 (273)

28

Yves Rocher Ukraine

17.8k (197)

2.53% (=)

0 (324)

732 (173)

29

Kérastase Deutschland

10.2k (227)

2.52% (=)

617 (239)

913 (145)

30

Angela & Dmytri

10.7k (223)

2.50% (=)

24 (306)

845 (155)

1

Anastasia Beverly Hills

14.2M (2)

0.98% (140)

10.2M (=)

10.3k (4)

2

M·A·C Cosmetics

15.8M (1)

0.63% (191)

9.3M (=)

4.3k (17)

3

KENZO

1.5M (32)

0.91% (150)

6.4M (=)

1.7k (85)

4

Urban Decay Cosmetics

8.5M (7)

0.95% (146)

6.2M (=)

2.7k (39)

5

Sephora

11.9M (3)

0.78% (174)

5.2M (=)

2.9k (32)

6

NYX Professional Makeup

11.3M (4)

0.98% (139)

4.8M (=)

4k (18)

7

MAKE UP FOR EVER OFFICIAL

3.8M (13)

0.55% (200)

4.4M (=)

2.6k (40)

8

OPI

966.8k (42)

1.34% (98)

4.3M (=)

2.8k (34)

9

Too Faced Cosmetics

9.1M (6)

1.29% (101)

2.9M (=)

3.6k (23)

10

L'Oréal Paris USA

0 (302)

0.00% (0)

2.9M (=)

0 (319)

11

L'Oréal Paris France

0 (305)

0.00% (0)

2.9M (=)

0 (313)

12

Calvin Klein

9.5M (5)

1.12% (122)

2.8M (=)

1.9k (69)

13

Gemey Maybelline

0 (311)

0.00% (0)

2.6M (=)

0 (312)

14

Maybelline New York

5.4M (10)

0.93% (148)

2.6M (=)

4.8k (13)

15

eos Products

2M (25)

3.13% (17)

2.6M (=)

976 (134)

16

avoninsider

115.3k (97)

1.35% (96)

2M (=)

1.9k (73)

17

Redken

260.1k (73)

0.59% (194)

1.7M (=)

2.5k (43)

18

Oriflame

221.2k (76)

1.54% (79)

1.7M (=)

749 (170)

19

ETUDE HOUSE Hong Kong

42.2k (152)

1.45% (86)

1.6M (=)

450 (223)

20

Lime Crime

3.1M (16)

1.20% (112)

1.4M (=)

7.9k (5)

21

Revlon

1.2M (39)

0.78% (176)

1.4M (=)

2k (65)

22

Lancôme Official

1.8M (28)

0.80% (172)

1.3M (=)

1.3k (109)

23

Estée Lauder

1.9M (27)

0.95% (144)

1.2M (=)

2.1k (56)

24

Bobbi Brown Cosmetics

2.3M (19)

0.81% (168)

1.1M (=)

2.1k (59)

25

Clinique

1.4M (33)

0.84% (162)

1.1M (=)

1.3k (113)

26

Bath & Body Works

3M (17)

2.29% (36)

1M (=)

2.8k (33)

27

Smashbox Cosmetics

3.2M (15)

0.73% (180)

1M (=)

2.2k (54)

28

Benefit Cosmetics US

6.8M (8)

1.16% (117)

1M (=)

4.4k (16)

29

Comme des Garcons OFFICIAL

1.1M (41)

1.24% (110)

998.9k (=)

196 (269)

30

Tarte Cosmetics

6.7M (9)

0.97% (141)

976.9k (=)

5.3k (11)

61

Mugler

209.2k (78)

0.80% (170)

78.2k (84)

2.1k (=)

62

Furless Cosmetics

80.3k (108)

1.74% (57)

9.7k (144)

2k (=)

63

Glossier

607.5k (52)

2.66% (25)

72.9k (88)

2k (=)

64

MOTD Cosmetics® Makeup Brushes

23.8k (184)

1.08% (127)

25.4k (115)

2k (=)

65

Revlon

1.2M (39)

0.78% (176)

1.4M (21)

2k (+1)

66

Sally Hansen

274.6k (70)

1.42% (89)

533.5k (42)

2k (-1)

67

L'Oréal MEN EXPERT Official

36.2k (160)

0.70% (182)

4.5k (162)

2k (=)

68

Real Techniques

1.8M (29)

1.41% (90)

578.4k (41)

2k (=)

69

Calvin Klein

9.5M (5)

1.12% (122)

2.8M (12)

1.9k (=)

70

So Shape

131.2k (94)

1.34% (97)

22.3k (119)

1.9k (=)

71

Milani Cosmetics

2.1M (24)

0.87% (155)

244.9k (67)

1.9k (=)

72

StyleSeat

26.4k (177)

0.76% (177)

375k (55)

1.9k (=)

73

avoninsider

115.3k (97)

1.35% (96)

2M (16)

1.9k (=)

74

ELOQUII

109.8k (99)

1.01% (137)

13.4k (134)

1.8k (=)

75

Madi International

46.8k (147)

0.26% (224)

512 (244)

1.8k (=)

76

Sigma PRO Program

48.8k (145)

0.67% (186)

33.9k (106)

1.8k (=)

77

Clinique

265.3k (72)

0.50% (207)

5k (161)

1.8k (=)

78

BEVEL

68.8k (127)

1.15% (119)

704 (234)

1.8k (=)

79

Elle Finland

12.6k (211)

1.92% (49)

2.1k (188)

1.8k (=)

80

Wella Professionals

328.6k (67)

0.54% (201)

607.1k (40)

1.8k (=)

81

Salon Line

657.4k (50)

0.83% (165)

117.3k (77)

1.8k (=)

82

NYX Professional Makeup ID

145.9k (89)

0.48% (209)

68.6k (91)

1.7k (=)

83

TheBodyShopJed

296.8k (69)

0.40% (221)

1.1k (212)

1.7k (=)

84

bareMinerals

460.7k (58)

1.36% (95)

521.6k (43)

1.7k (=)

85

KENZO

1.5M (32)

0.91% (150)

6.4M (3)

1.7k (=)

86

amika

46.4k (148)

0.96% (142)

13.8k (132)

1.7k (=)

87

IMAGES LUXURY NAIL LOUNGE

12.2k (214)

0.96% (143)

369 (262)

1.7k (=)

88

Official Feelunique Account

176.5k (85)

1.30% (100)

20.4k (121)

1.6k (=)

89

Lush Cosmetics North America

3.9M (12)

2.71% (21)

1.2k (209)

1.6k (=)

90

minmote.no

32.8k (165)

1.68% (63)

72k (89)

1.6k (=)