beauty

Brand Categories Followers ER i Average engagement rate of all media. Engagement rate is based on the likes and comments received divided by the number of followers at the time of the post. Posts on hashtag Media posted
1

M·A·C Cosmetics

17.2M (=)

0.57% (210)

11M (2)

5.3k (17)

2

Anastasia Beverly Hills

15.2M (=)

0.94% (143)

12.6M (1)

11.4k (4)

3

Sephora

13.3M (=)

0.68% (193)

6.1M (5)

3.5k (30)

4

NYX Professional Makeup

12.2M (=)

0.82% (164)

5.7M (6)

4.8k (18)

5

CALVIN KLEIN

10.9M (=)

0.92% (148)

3.4M (12)

2.2k (73)

6

Too Faced Cosmetics

9.6M (=)

1.16% (112)

3.4M (11)

4.1k (21)

7

Urban Decay Cosmetics

9.2M (=)

0.82% (163)

7.2M (3)

3.5k (28)

8

Benefit Cosmetics US

7.4M (=)

1.08% (128)

1.3M (25)

1.2k (135)

9

Tarte Cosmetics

7.4M (=)

0.89% (152)

1.4M (24)

6.3k (10)

10

Maybelline New York

6.1M (=)

0.88% (156)

3.1M (14)

5.7k (14)

11

narsissist

4.9M (=)

0.94% (144)

375.8k (63)

2.6k (48)

12

L'Oréal Paris Makeup

4.4M (=)

0.66% (198)

775.9k (38)

5.4k (16)

13

MAKE UP FOR EVER OFFICIAL

4.2M (=)

0.49% (220)

5.5M (7)

3.2k (33)

14

Lush Cosmetics North America

4M (=)

2.41% (29)

1.3k (225)

1.9k (88)

15

Smashbox Cosmetics

3.7M (=)

0.68% (194)

1.2M (27)

2.6k (49)

16

Keyshia Ka'oir Davis

3.4M (=)

1.80% (51)

49.7k (108)

3.9k (22)

17

Bath & Body Works

3.3M (=)

2.02% (41)

1.1M (30)

3.2k (34)

18

Lime Crime

3.3M (=)

1.10% (124)

1.6M (21)

9k (5)

19

SigmaBeauty.com

3.1M (=)

0.51% (217)

606.9k (43)

5.5k (15)

20

Bobbi Brown Cosmetics

2.7M (=)

0.76% (178)

1.3M (26)

2.3k (64)

21

Milani Cosmetics

2.3M (=)

0.79% (170)

287.4k (69)

2.1k (79)

22

Motives Cosmetics Official

2.3M (=)

0.58% (206)

670.2k (41)

18.6k (1)

23

Estée Lauder

2.3M (=)

0.81% (165)

1.4M (23)

2.6k (51)

24

Lancôme Official

2.3M (=)

0.69% (191)

1.5M (22)

1.8k (96)

25

essie

2.2M (=)

1.58% (66)

260.8k (71)

3.2k (35)

26

House of Lashes®

2.2M (=)

0.58% (208)

504.6k (51)

8.3k (7)

27

eos Products

2.1M (=)

2.65% (21)

2.9M (15)

1.1k (143)

28

Sugarpill Cosmetics

2.1M (=)

0.96% (142)

479k (53)

7.9k (8)

29

Real Techniques

2M (=)

1.24% (101)

638.5k (42)

2.3k (68)

30

Risqué | A Vida em Cores

1.9M (=)

1.15% (113)

32.7k (117)

1.4k (116)

1

Closeup

14.8k (224)

34.28% (=)

49 (316)

9 (320)

2

PowWow Smile

27.3k (194)

7.97% (=)

191 (297)

173 (293)

3

treaclemoon (official)

154.2k (100)

6.02% (=)

3.4k (184)

482 (241)

4

Merci Handy

191.3k (94)

4.41% (=)

20.9k (129)

1.3k (126)

5

Devonne

457.2k (66)

4.16% (=)

153.5k (80)

635 (213)

6

Daniel Gray

13.3k (231)

3.59% (=)

114 (310)

86 (310)

7

Golden Rose

158k (98)

3.34% (=)

22.1k (128)

1k (153)

8

Avène México

13.4k (230)

3.31% (=)

152 (302)

485 (240)

9

Clean & Clear

92.9k (119)

3.25% (=)

26.7k (121)

651 (211)

10

Eucerin Pflege erleben

10.6k (241)

3.20% (=)

435 (273)

259 (279)

11

St. Ives

42.8k (170)

3.14% (=)

3.2k (186)

415 (256)

12

Bella Henna

116.3k (112)

3.01% (+1)

856 (242)

476 (242)

13

Gillette Venus

27.4k (193)

3.00% (-1)

6.5k (164)

273 (275)

14

프리메라 primera Official Account

13.9k (227)

2.99% (=)

0 (338)

403 (259)

15

Nolla® Lashes

11.2k (240)

2.90% (=)

115 (309)

84 (311)

16

dm-drogerie markt Deutschland

1.4M (41)

2.88% (=)

78.4k (95)

1.1k (145)

17

GLOSSYBOX

161k (97)

2.82% (=)

12.2k (150)

1.6k (105)

18

CARBON SCRUB SKINCARE

10.4k (243)

2.76% (=)

730 (252)

471 (248)

19

Glossier

871k (48)

2.74% (=)

120.9k (87)

2.3k (65)

20

SHISEIDO

317.9k (74)

2.71% (=)

826.6k (34)

1.2k (134)

21

eos Products

2.1M (27)

2.65% (=)

2.9M (15)

1.1k (143)

22

HAWKERS CO.

684.4k (58)

2.61% (=)

77.8k (97)

2.2k (71)

23

Issey Miyake Parfums

24.8k (201)

2.59% (=)

1.4k (223)

215 (286)

24

essence cosmetics

1.4M (39)

2.55% (=)

215.4k (75)

1.7k (102)

25

Angela & Dmytri

12.2k (236)

2.54% (=)

37 (321)

867 (177)

26

Dermacol CZ&SK

42.1k (171)

2.54% (=)

1.2k (227)

690 (207)

27

Kérastase Deutschland

10.2k (244)

2.52% (=)

616 (263)

913 (172)

28

patchology

19.7k (215)

2.48% (=)

5.6k (168)

536 (228)

29

Lush Cosmetics North America

4M (14)

2.41% (=)

1.3k (225)

1.9k (88)

30

Olay Fresh Effects Official

12.9k (233)

2.36% (=)

1.7k (211)

631 (214)

1

Anastasia Beverly Hills

15.2M (2)

0.94% (143)

12.6M (=)

11.4k (4)

2

M·A·C Cosmetics

17.2M (1)

0.57% (210)

11M (=)

5.3k (17)

3

Urban Decay Cosmetics

9.2M (7)

0.82% (163)

7.2M (=)

3.5k (28)

4

KENZO

1.6M (34)

0.81% (166)

6.7M (=)

1.9k (94)

5

Sephora

13.3M (3)

0.68% (193)

6.1M (=)

3.5k (30)

6

NYX Professional Makeup

12.2M (4)

0.82% (164)

5.7M (=)

4.8k (18)

7

MAKE UP FOR EVER OFFICIAL

4.2M (13)

0.49% (220)

5.5M (=)

3.2k (33)

8

OPI

1M (45)

1.19% (106)

4.6M (=)

3.3k (32)

9

L'Oréal Paris USA

0 (328)

0.00% (0)

3.5M (=)

0 (337)

10

L'Oréal Paris France

0 (326)

0.00% (0)

3.5M (=)

0 (344)

11

Too Faced Cosmetics

9.6M (6)

1.16% (112)

3.4M (=)

4.1k (21)

12

CALVIN KLEIN

10.9M (5)

0.92% (148)

3.4M (=)

2.2k (73)

13

Gemey Maybelline

0 (330)

0.00% (0)

3.1M (=)

0 (332)

14

Maybelline New York

6.1M (10)

0.88% (156)

3.1M (=)

5.7k (14)

15

eos Products

2.1M (27)

2.65% (21)

2.9M (=)

1.1k (143)

16

avoninsider

128.8k (106)

1.20% (104)

2.3M (=)

2k (80)

17

Redken

260.1k (84)

0.59% (205)

2.2M (=)

2.5k (55)

18

Oriflame

286.4k (79)

1.62% (63)

2.1M (=)

918 (171)

19

ETUDE HOUSE Hong Kong

44.6k (167)

1.25% (99)

1.8M (=)

522 (232)

20

Revlon

1.4M (37)

0.66% (197)

1.6M (=)

2.2k (70)

21

Lime Crime

3.3M (18)

1.10% (124)

1.6M (=)

9k (5)

22

Lancôme Official

2.3M (24)

0.69% (191)

1.5M (=)

1.8k (96)

23

Estée Lauder

2.3M (23)

0.81% (165)

1.4M (=)

2.6k (51)

24

Tarte Cosmetics

7.4M (9)

0.89% (152)

1.4M (=)

6.3k (10)

25

Benefit Cosmetics US

7.4M (8)

1.08% (128)

1.3M (=)

1.2k (135)

26

Bobbi Brown Cosmetics

2.7M (20)

0.76% (178)

1.3M (=)

2.3k (64)

27

Smashbox Cosmetics

3.7M (15)

0.68% (194)

1.2M (=)

2.6k (49)

28

Clinique

1.6M (33)

0.67% (195)

1.2M (=)

1.6k (109)

29

Comme des Garcons OFFICIAL

1.4M (38)

1.15% (114)

1.2M (=)

232 (284)

30

Bath & Body Works

3.3M (17)

2.02% (41)

1.1M (=)

3.2k (34)

61

Salon Line

837.6k (50)

0.70% (188)

175.1k (78)

2.4k (=)

62

Skin Laundry

27.9k (192)

0.89% (151)

4.6k (172)

2.4k (=)

63

Furless Cosmetics

84.2k (128)

1.64% (61)

10.5k (153)

2.4k (=)

64

Bobbi Brown Cosmetics

2.7M (20)

0.76% (178)

1.3M (26)

2.3k (=)

65

Glossier

871k (48)

2.74% (19)

120.9k (87)

2.3k (=)

66

MOTD Cosmetics® Makeup Brushes

23.7k (206)

1.00% (136)

26.4k (123)

2.3k (=)

67

L'Oréal MEN EXPERT Official

45.6k (166)

0.75% (180)

6.2k (166)

2.3k (=)

68

Real Techniques

2M (29)

1.24% (101)

638.5k (42)

2.3k (=)

69

So Shape

137.9k (104)

1.21% (103)

24.8k (124)

2.2k (=)

70

Revlon

1.4M (37)

0.66% (197)

1.6M (20)

2.2k (=)

71

HAWKERS CO.

684.4k (58)

2.61% (22)

77.8k (97)

2.2k (=)

72

Sally Hansen

292.6k (78)

1.24% (100)

554.3k (49)

2.2k (=)

73

CALVIN KLEIN

10.9M (5)

0.92% (148)

3.4M (12)

2.2k (=)

74

Sexy Hair®

63.9k (150)

0.75% (179)

604.8k (44)

2.2k (=)

75

ELOQUII

138.1k (103)

0.98% (139)

18.6k (133)

2.2k (=)

76

NYX Professional Makeup ID

194.7k (92)

0.52% (215)

70.4k (99)

2.1k (=)

77

TheBodyShopJed

336.5k (72)

0.34% (238)

1.5k (221)

2.1k (=)

78

NINA RICCI

707.6k (56)

0.34% (237)

182.5k (77)

2.1k (=)

79

Milani Cosmetics

2.3M (21)

0.79% (170)

287.4k (69)

2.1k (=)

80

avoninsider

128.8k (106)

1.20% (104)

2.3M (16)

2k (=)

81

Madi International

46.9k (165)

0.24% (241)

753 (250)

2k (=)

82

StyleSeat

27.2k (195)

0.72% (184)

455.7k (55)

2k (=)

83

Official Feelunique Account

193.4k (93)

1.11% (121)

24.6k (125)

2k (=)

84

Sigma PRO Program

55.5k (158)

0.64% (200)

41.2k (113)

2k (=)

85

BEVEL

73k (139)

1.00% (134)

712 (254)

1.9k (=)

86

Artist Couture

329.2k (73)

0.63% (201)

93.2k (90)

1.9k (=)

87

minmote.no

35.3k (179)

1.59% (65)

85.8k (93)

1.9k (=)

88

Lush Cosmetics North America

4M (14)

2.41% (29)

1.3k (225)

1.9k (=)

89

ELLE Finland

13.7k (228)

1.87% (48)

2.3k (197)

1.9k (=)

90

bareMinerals

547.7k (61)

1.13% (115)

575.9k (46)

1.9k (=)