beauty

Brand Categories Followers ER i Average engagement rate of all media. Engagement rate is based on the likes and comments received divided by the number of followers at the time of the post. Posts on hashtag Media posted
1

M·A·C Cosmetics

14.4M (=)

0.66% (181)

8.4M (2)

3.8k (18)

2

Anastasia Beverly Hills

13.3M (=)

1.01% (136)

9M (1)

9.7k (4)

3

Sephora

10.9M (=)

0.85% (160)

4.8M (5)

2.7k (35)

4

NYX Professional Makeup

10.6M (=)

1.08% (127)

4.3M (6)

3.7k (20)

5

Calvin Klein

8.6M (=)

1.20% (114)

2.5M (12)

1.9k (67)

6

Too Faced Cosmetics

8.5M (=)

1.39% (94)

2.6M (9)

3.3k (23)

7

Urban Decay Cosmetics

8M (=)

1.02% (132)

5.6M (4)

2.4k (43)

8

Benefit Cosmetics US

6.1M (=)

1.21% (113)

862.9k (30)

4.2k (16)

9

Tarte Cosmetics

6.1M (=)

1.01% (135)

776.1k (32)

4.8k (12)

10

Maybelline New York

4.9M (=)

0.93% (146)

2.4M (14)

4.4k (14)

11

narsissist

4.2M (=)

1.24% (109)

277.5k (63)

2.3k (46)

12

Lush Cosmetics North America

3.6M (=)

2.99% (17)

1.2k (200)

1.4k (90)

13

MAKE UP FOR EVER OFFICIAL

3.4M (=)

0.60% (187)

3.9M (8)

2.3k (47)

14

L'Oréal Paris Makeup

3.2M (=)

0.66% (180)

557.6k (39)

4.4k (13)

15

Bath & Body Works

2.9M (=)

2.45% (30)

988.1k (25)

2.7k (34)

16

Smashbox Cosmetics

2.9M (=)

0.76% (171)

918.9k (27)

2k (58)

17

Lime Crime

2.9M (=)

1.24% (108)

1.3M (21)

7.2k (5)

18

SigmaBeauty.com

2.8M (=)

0.61% (186)

462k (45)

4.3k (15)

19

Motives Cosmetics Official

2.3M (=)

0.63% (183)

615.2k (36)

17.8k (1)

20

essie

2.2M (=)

1.93% (47)

229.1k (66)

2.5k (40)

21

Bobbi Brown Cosmetics

2.1M (=)

0.93% (145)

1M (24)

1.9k (64)

22

Keyshia Ka'oir

2.1M (=)

1.36% (100)

23.3k (115)

3.8k (19)

23

House of Lashes®

2.1M (=)

0.69% (178)

425k (47)

6.9k (6)

24

eos Products

2M (=)

3.42% (13)

2.4M (13)

887 (134)

25

Sugarpill Cosmetics

1.9M (=)

1.08% (126)

412.5k (48)

6.4k (7)

26

Milani Cosmetics

1.9M (=)

0.92% (149)

220.3k (68)

1.8k (71)

27

Estée Lauder

1.7M (=)

1.12% (121)

1.1M (23)

1.9k (66)

28

Real Techniques

1.7M (=)

1.56% (78)

542.4k (40)

1.8k (68)

29

Gerard Cosmetics

1.6M (=)

0.50% (199)

356.4k (52)

10.1k (3)

30

Lancôme Official

1.6M (=)

0.88% (156)

1.2M (22)

1.1k (113)

1

Closeup

15.3k (196)

35.57% (=)

87 (288)

25 (287)

2

treaclemoon (official)

149.9k (85)

7.41% (=)

3k (175)

380 (230)

3

Merci Handy

112.9k (95)

4.72% (=)

12.8k (129)

1.1k (116)

4

Gillette Venus

17.8k (191)

4.70% (=)

5.5k (155)

234 (252)

5

Golden Rose

116.6k (92)

4.43% (=)

14k (127)

783 (153)

6

St. Ives

23.3k (172)

4.17% (=)

2.2k (183)

379 (231)

7

Devonne

494.4k (54)

4.15% (=)

138.7k (74)

635 (180)

8

dm-drogerie markt Deutschland

1.2M (36)

3.72% (=)

65.5k (87)

946 (129)

9

Clean & Clear

73.4k (112)

3.72% (=)

22.4k (116)

601 (187)

10

Bella Henna

107.5k (98)

3.68% (=)

791 (216)

427 (219)

11

essence cosmetics

1.2M (35)

3.50% (+1)

159.8k (73)

1.2k (103)

12

GLOSSYBOX

109.9k (96)

3.50% (-1)

10.1k (139)

1.3k (100)

13

eos Products

2M (24)

3.42% (=)

2.4M (13)

887 (134)

14

Daniel Gray

12k (208)

3.41% (=)

109 (284)

83 (279)

15

Dermacol CZ&SK

30.4k (162)

3.26% (=)

867 (213)

506 (207)

16

SPN Nails Professional

52.4k (136)

3.07% (=)

32.7k (101)

1.4k (97)

17

Lush Cosmetics North America

3.6M (12)

2.99% (=)

1.2k (200)

1.4k (90)

18

WELEDA

20.4k (184)

2.94% (=)

97.3k (79)

424 (220)

19

Issey Miyake Parfums

13.2k (203)

2.91% (=)

712 (225)

145 (268)

20

Yves Rocher Ukraine

16.1k (195)

2.89% (=)

0 (313)

668 (171)

21

Made in Sephora

258k (69)

2.84% (=)

18.5k (121)

189 (258)

22

SHISEIDO

212.8k (73)

2.73% (=)

680.9k (34)

872 (137)

23

Crest

13.2k (204)

2.68% (=)

12.7k (130)

167 (262)

24

ChapStick

65.2k (123)

2.59% (=)

196.5k (70)

773 (156)

25

Glossier

458.5k (56)

2.57% (=)

51k (95)

1.9k (65)

26

Maria Nila Stockholm

23.6k (171)

2.54% (=)

28.3k (106)

628 (183)

27

CATRICE Cosmetics official

399k (59)

2.53% (=)

0 (311)

685 (167)

28

Kérastase Deutschland

10.2k (216)

2.52% (=)

606 (233)

913 (131)

29

Eau Thermale Avène France

38.4k (149)

2.50% (=)

100.2k (78)

228 (254)

30

Bath & Body Works

2.9M (15)

2.45% (=)

988.1k (25)

2.7k (34)

1

Anastasia Beverly Hills

13.3M (2)

1.01% (136)

9M (=)

9.7k (4)

2

M·A·C Cosmetics

14.4M (1)

0.66% (181)

8.4M (=)

3.8k (18)

3

KENZO

1.5M (32)

0.95% (142)

6.3M (=)

1.6k (80)

4

Urban Decay Cosmetics

8M (7)

1.02% (132)

5.6M (=)

2.4k (43)

5

Sephora

10.9M (3)

0.85% (160)

4.8M (=)

2.7k (35)

6

NYX Professional Makeup

10.6M (4)

1.08% (127)

4.3M (=)

3.7k (20)

7

OPI

951k (42)

1.45% (88)

4.1M (=)

2.6k (36)

8

MAKE UP FOR EVER OFFICIAL

3.4M (13)

0.60% (187)

3.9M (=)

2.3k (47)

9

Too Faced Cosmetics

8.5M (6)

1.39% (94)

2.6M (=)

3.3k (23)

10

L'Oréal Paris France

0 (298)

0.00% (0)

2.5M (+2)

0 (306)

11

L'Oréal Paris USA

0 (314)

0.00% (0)

2.5M (=)

0 (304)

12

Calvin Klein

8.6M (5)

1.20% (114)

2.5M (-2)

1.9k (67)

13

eos Products

2M (24)

3.42% (13)

2.4M (=)

887 (134)

14

Maybelline New York

4.9M (10)

0.93% (146)

2.4M (=)

4.4k (14)

15

Gemey Maybelline

0 (295)

0.00% (0)

2.4M (=)

0 (298)

16

avoninsider

109k (97)

1.40% (92)

1.8M (=)

1.8k (70)

17

ETUDE HOUSE Hong Kong

41.1k (147)

1.65% (72)

1.5M (=)

402 (226)

18

Redken

250.4k (70)

0.61% (185)

1.5M (=)

2.4k (42)

19

Oriflame

186.8k (78)

1.54% (80)

1.4M (=)

654 (177)

20

Revlon

1.1M (39)

0.85% (161)

1.4M (=)

1.9k (61)

21

Lime Crime

2.9M (17)

1.24% (108)

1.3M (=)

7.2k (5)

22

Lancôme Official

1.6M (30)

0.88% (156)

1.2M (=)

1.1k (113)

23

Estée Lauder

1.7M (27)

1.12% (121)

1.1M (=)

1.9k (66)

24

Bobbi Brown Cosmetics

2.1M (21)

0.93% (145)

1M (=)

1.9k (64)

25

Bath & Body Works

2.9M (15)

2.45% (30)

988.1k (=)

2.7k (34)

26

Clinique

1.2M (33)

0.90% (152)

978.1k (=)

1.2k (110)

27

Smashbox Cosmetics

2.9M (16)

0.76% (171)

918.9k (=)

2k (58)

28

Dove Global Channel

193.4k (76)

1.00% (138)

889.7k (=)

335 (237)

29

Comme des Garcons OFFICIAL

955.8k (41)

1.37% (98)

879.6k (=)

145 (267)

30

Benefit Cosmetics US

6.1M (8)

1.21% (113)

862.9k (=)

4.2k (16)

61

Revlon

1.1M (39)

0.85% (161)

1.4M (20)

1.9k (=)

62

Mugler

179.9k (80)

0.81% (167)

73.6k (84)

1.9k (=)

63

MOTD Cosmetics® Makeup Brushes

21.6k (180)

1.09% (125)

24.8k (112)

1.9k (=)

64

Bobbi Brown Cosmetics

2.1M (21)

0.93% (145)

1M (24)

1.9k (=)

65

Glossier

458.5k (56)

2.57% (25)

51k (95)

1.9k (=)

66

Estée Lauder

1.7M (27)

1.12% (121)

1.1M (23)

1.9k (+1)

67

Calvin Klein

8.6M (5)

1.20% (114)

2.5M (12)

1.9k (-1)

68

Real Techniques

1.7M (28)

1.56% (78)

542.4k (40)

1.8k (=)

69

Furless Cosmetics

73.4k (111)

1.82% (54)

8.5k (144)

1.8k (=)

70

avoninsider

109k (97)

1.40% (92)

1.8M (16)

1.8k (=)

71

Milani Cosmetics

1.9M (26)

0.92% (149)

220.3k (68)

1.8k (=)

72

StyleSeat

26k (168)

0.81% (168)

345k (54)

1.8k (=)

73

So Shape

123.7k (89)

1.42% (91)

20.4k (119)

1.7k (=)

74

Sigma PRO Program

47.4k (142)

0.70% (175)

30.6k (103)

1.7k (=)

75

L'Oréal MEN EXPERT Official

35.2k (152)

0.69% (177)

3.2k (172)

1.7k (=)

76

Clinique

245.8k (71)

0.56% (192)

4.7k (159)

1.7k (=)

77

Elle Finland

11.7k (210)

1.95% (45)

1.9k (188)

1.7k (=)

78

BEVEL

67.3k (117)

1.28% (106)

677 (230)

1.7k (=)

79

Madi International

46.6k (143)

0.27% (213)

212 (267)

1.6k (=)

80

KENZO

1.5M (32)

0.95% (142)

6.3M (3)

1.6k (=)

81

bareMinerals

418k (58)

1.51% (83)

496.6k (43)

1.6k (=)

82

Wella Professionals

288.8k (64)

0.56% (193)

519.4k (42)

1.6k (=)

83

ELOQUII

90k (103)

1.05% (131)

10.8k (136)

1.6k (=)

84

amika

40.3k (148)

1.01% (133)

12.3k (132)

1.6k (=)

85

TheBodyShopJed

264.4k (67)

0.45% (206)

766 (222)

1.5k (=)

86

Sephora Brasil

1.1M (40)

0.51% (196)

28.7k (104)

1.5k (=)

87

Official Feelunique Account

171.2k (83)

1.43% (90)

18.9k (120)

1.5k (=)

88

NYX Professional Makeup ID

118.7k (91)

0.47% (202)

61.5k (89)

1.5k (=)

89

minmote.no

31.3k (160)

1.72% (65)

63.7k (88)

1.4k (=)

90

Lush Cosmetics North America

3.6M (12)

2.99% (17)

1.2k (200)

1.4k (=)