beauty

Brand Categories Followers ER i Average engagement rate of all media. Engagement rate is based on the likes and comments received divided by the number of followers at the time of the post. Posts on hashtag Media posted
1

M·A·C Cosmetics

15.4M (=)

0.64% (187)

9M (2)

4.2k (17)

2

Anastasia Beverly Hills

13.9M (=)

0.99% (139)

9.8M (1)

10.1k (4)

3

Sephora

11.6M (=)

0.80% (168)

5.1M (5)

2.8k (33)

4

NYX Professional Makeup

11.1M (=)

1.01% (136)

4.7M (6)

3.9k (18)

5

Calvin Klein

9.3M (=)

1.15% (118)

2.7M (12)

1.9k (68)

6

Too Faced Cosmetics

8.9M (=)

1.33% (99)

2.8M (9)

3.5k (22)

7

Urban Decay Cosmetics

8.3M (=)

0.96% (142)

6M (4)

2.6k (40)

8

Benefit Cosmetics US

6.6M (=)

1.18% (115)

962.5k (29)

4.3k (16)

9

Tarte Cosmetics

6.6M (=)

0.98% (140)

910.2k (31)

5.1k (12)

10

Maybelline New York

5.2M (=)

0.94% (146)

2.5M (15)

4.7k (13)

11

narsissist

4.5M (=)

1.19% (113)

302.9k (63)

2.4k (48)

12

Lush Cosmetics North America

3.8M (=)

2.81% (20)

1.2k (207)

1.5k (92)

13

MAKE UP FOR EVER OFFICIAL

3.7M (=)

0.57% (195)

4.2M (7)

2.5k (44)

14

L'Oréal Paris Makeup

3.5M (=)

0.66% (185)

611.4k (39)

4.6k (14)

15

Smashbox Cosmetics

3.1M (=)

0.75% (176)

986k (27)

2.1k (56)

16

Lime Crime

3M (=)

1.21% (111)

1.4M (20)

7.7k (5)

17

Bath & Body Works

3M (=)

2.34% (33)

1M (26)

2.8k (34)

18

SigmaBeauty.com

2.9M (=)

0.58% (193)

490.7k (44)

4.5k (15)

19

Motives Cosmetics Official

2.3M (=)

0.62% (190)

629.3k (37)

18k (1)

20

Bobbi Brown Cosmetics

2.3M (=)

0.83% (165)

1.1M (24)

2k (60)

21

Keyshia Ka'oir

2.2M (=)

1.36% (96)

24.7k (115)

3.8k (19)

22

essie

2.2M (=)

1.82% (52)

237.9k (66)

2.6k (38)

23

House of Lashes®

2.1M (=)

0.65% (186)

445.7k (47)

7.3k (6)

24

eos Products

2M (=)

3.25% (16)

2.5M (13)

944 (133)

25

Milani Cosmetics

2M (=)

0.89% (152)

237k (68)

1.8k (72)

26

Sugarpill Cosmetics

2M (=)

1.05% (132)

428.8k (48)

6.7k (7)

27

Estée Lauder

1.8M (=)

1.02% (135)

1.1M (23)

2k (61)

28

Real Techniques

1.7M (=)

1.47% (87)

566.2k (41)

1.9k (69)

29

Lancôme Official

1.7M (=)

0.83% (164)

1.3M (22)

1.3k (111)

30

Risqué | A Vida em Cores

1.7M (=)

1.30% (107)

29.2k (109)

1.4k (101)

1

Closeup

15.9k (196)

37.27% (=)

58 (293)

25 (292)

2

treaclemoon (official)

154.5k (87)

7.01% (=)

3.2k (173)

406 (231)

3

Merci Handy

136.1k (91)

4.73% (=)

14.8k (129)

1.1k (118)

4

Gillette Venus

20.9k (188)

4.48% (=)

5.7k (155)

239 (256)

5

Devonne

489.4k (57)

4.16% (+1)

140.9k (74)

635 (186)

6

Golden Rose

129.2k (94)

4.15% (-1)

15.1k (128)

838 (156)

7

프리메라 primera Official Account

10.4k (221)

4.05% (=)

0 (318)

307 (252)

8

St. Ives

25.5k (174)

3.99% (=)

2.3k (185)

383 (233)

9

La Roche-Posay Maroc

11.2k (213)

3.75% (=)

333 (262)

59 (286)

10

dm-drogerie markt Deutschland

1.2M (38)

3.52% (=)

68.1k (88)

981 (130)

11

Daniel Gray

12.4k (209)

3.41% (+1)

111 (288)

82 (283)

12

Bella Henna

110.1k (98)

3.40% (-1)

826 (218)

444 (222)

13

Clean & Clear

76.6k (111)

3.36% (=)

23.3k (116)

628 (191)

14

GLOSSYBOX

120.8k (95)

3.29% (=)

10.6k (139)

1.4k (100)

15

essence cosmetics

1.3M (37)

3.25% (+1)

175.2k (73)

1.3k (102)

16

eos Products

2M (24)

3.25% (-1)

2.5M (13)

944 (133)

17

Dermacol CZ&SK

34.2k (158)

3.01% (=)

960 (214)

559 (205)

18

SHISEIDO

249.8k (74)

3.01% (=)

711.9k (34)

1k (127)

19

SPN Nails Professional

56.3k (137)

2.86% (=)

36.1k (101)

1.4k (97)

20

Lush Cosmetics North America

3.8M (12)

2.81% (=)

1.2k (207)

1.5k (92)

21

WELEDA

22.6k (183)

2.79% (=)

105.4k (80)

475 (216)

22

Issey Miyake Parfums

14k (205)

2.75% (=)

774 (228)

174 (269)

23

Crest

14.2k (204)

2.70% (=)

13.3k (132)

170 (270)

24

Yves Rocher Ukraine

17.1k (195)

2.65% (=)

0 (312)

711 (171)

25

Glossier

562.2k (53)

2.64% (=)

64.9k (91)

2k (64)

26

Kérastase Deutschland

10.2k (222)

2.52% (=)

616 (235)

913 (138)

27

Angela & Dmytri

10.5k (219)

2.50% (=)

23 (302)

839 (155)

28

ChapStick

66.9k (128)

2.45% (=)

199.4k (70)

812 (160)

29

Maria Nila Stockholm

25.6k (173)

2.43% (=)

31.8k (106)

675 (181)

30

Chambor Geneva

10.6k (218)

2.37% (=)

5.7k (157)

678 (178)

1

Anastasia Beverly Hills

13.9M (2)

0.99% (139)

9.8M (=)

10.1k (4)

2

M·A·C Cosmetics

15.4M (1)

0.64% (187)

9M (=)

4.2k (17)

3

KENZO

1.5M (32)

0.92% (148)

6.4M (=)

1.7k (82)

4

Urban Decay Cosmetics

8.3M (7)

0.96% (142)

6M (=)

2.6k (40)

5

Sephora

11.6M (3)

0.80% (168)

5.1M (=)

2.8k (33)

6

NYX Professional Makeup

11.1M (4)

1.01% (136)

4.7M (=)

3.9k (18)

7

MAKE UP FOR EVER OFFICIAL

3.7M (13)

0.57% (195)

4.2M (=)

2.5k (44)

8

OPI

961.6k (42)

1.38% (93)

4.2M (=)

2.7k (36)

9

Too Faced Cosmetics

8.9M (6)

1.33% (99)

2.8M (=)

3.5k (22)

10

L'Oréal Paris USA

0 (294)

0.00% (0)

2.7M (=)

0 (314)

11

L'Oréal Paris France

0 (297)

0.00% (0)

2.7M (=)

0 (312)

12

Calvin Klein

9.3M (5)

1.15% (118)

2.7M (=)

1.9k (68)

13

eos Products

2M (24)

3.25% (16)

2.5M (=)

944 (133)

14

Gemey Maybelline

0 (309)

0.00% (0)

2.5M (=)

0 (307)

15

Maybelline New York

5.2M (10)

0.94% (146)

2.5M (=)

4.7k (13)

16

avoninsider

113.9k (97)

1.37% (94)

1.9M (=)

1.8k (74)

17

Redken

260.1k (71)

0.59% (191)

1.6M (=)

2.5k (43)

18

Oriflame

210.7k (76)

1.56% (77)

1.6M (=)

716 (170)

19

ETUDE HOUSE Hong Kong

41.9k (149)

1.51% (81)

1.6M (=)

432 (226)

20

Lime Crime

3M (16)

1.21% (111)

1.4M (=)

7.7k (5)

21

Revlon

1.2M (39)

0.80% (167)

1.4M (=)

2k (66)

22

Lancôme Official

1.7M (29)

0.83% (164)

1.3M (=)

1.3k (111)

23

Estée Lauder

1.8M (27)

1.02% (135)

1.1M (=)

2k (61)

24

Bobbi Brown Cosmetics

2.3M (20)

0.83% (165)

1.1M (=)

2k (60)

25

Clinique

1.3M (33)

0.86% (159)

1M (=)

1.2k (114)

26

Bath & Body Works

3M (17)

2.34% (33)

1M (=)

2.8k (34)

27

Smashbox Cosmetics

3.1M (15)

0.75% (176)

986k (=)

2.1k (56)

28

Comme des Garcons OFFICIAL

1.1M (41)

1.33% (101)

963.9k (=)

181 (266)

29

Benefit Cosmetics US

6.6M (8)

1.18% (115)

962.5k (=)

4.3k (16)

30

Dove Global Channel

205.2k (77)

0.94% (147)

919.5k (=)

373 (238)

61

Estée Lauder

1.8M (27)

1.02% (135)

1.1M (23)

2k (=)

62

Mugler

199.8k (80)

0.81% (166)

76.6k (84)

2k (=)

63

Sally Hansen

271.1k (70)

1.44% (89)

529.2k (42)

2k (=)

64

Glossier

562.2k (53)

2.64% (25)

64.9k (91)

2k (+1)

65

MOTD Cosmetics® Makeup Brushes

23.5k (180)

1.08% (127)

25.1k (114)

2k (-1)

66

Revlon

1.2M (39)

0.80% (167)

1.4M (21)

2k (=)

67

Furless Cosmetics

77.5k (108)

1.76% (56)

9.4k (144)

2k (=)

68

Calvin Klein

9.3M (5)

1.15% (118)

2.7M (12)

1.9k (=)

69

Real Techniques

1.7M (28)

1.47% (87)

566.2k (41)

1.9k (=)

70

L'Oréal MEN EXPERT Official

36.3k (155)

0.69% (180)

3.9k (163)

1.9k (=)

71

So Shape

129.3k (93)

1.37% (95)

21.4k (119)

1.9k (=)

72

Milani Cosmetics

2M (25)

0.89% (152)

237k (68)

1.8k (=)

73

StyleSeat

26.3k (172)

0.78% (174)

364.3k (55)

1.8k (=)

74

avoninsider

113.9k (97)

1.37% (94)

1.9M (16)

1.8k (=)

75

Sigma PRO Program

48.4k (143)

0.68% (184)

32.8k (104)

1.8k (=)

76

Madi International

46.7k (144)

0.26% (220)

378 (256)

1.8k (=)

77

BEVEL

68.3k (124)

1.18% (116)

695 (232)

1.7k (=)

78

Elle Finland

12.4k (208)

1.93% (44)

2k (188)

1.7k (+1)

79

Clinique

259.5k (72)

0.53% (199)

4.9k (160)

1.7k (-1)

80

ELOQUII

103.7k (101)

1.02% (134)

12.6k (134)

1.7k (=)

81

Wella Professionals

314.5k (67)

0.55% (197)

576.7k (40)

1.7k (=)

82

KENZO

1.5M (32)

0.92% (148)

6.4M (3)

1.7k (=)

83

bareMinerals

446.8k (59)

1.42% (91)

513k (43)

1.6k (=)

84

Salon Line

613.8k (51)

0.88% (155)

106.1k (79)

1.6k (=)

85

amika

44.6k (146)

0.99% (138)

13.2k (133)

1.6k (=)

86

NYX Professional Makeup ID

138.2k (90)

0.46% (206)

66.1k (90)

1.6k (=)

87

TheBodyShopJed

283.9k (69)

0.42% (215)

903 (216)

1.6k (=)

88

IMAGES LUXURY NAIL LOUNGE

12.2k (210)

0.96% (143)

367 (258)

1.6k (=)

89

Official Feelunique Account

174.1k (84)

1.33% (98)

19.8k (121)

1.6k (=)

90

Sephora Brasil

1.2M (40)

0.50% (201)

32.4k (105)

1.5k (=)