beauty

Brand Categories Followers ER i Average engagement rate of all media. Engagement rate is based on the likes and comments received divided by the number of followers at the time of the post. Posts on hashtag Media posted
1

M·A·C Cosmetics

15.9M (=)

0.62% (190)

9.6M (2)

4.4k (17)

2

Anastasia Beverly Hills

14.3M (=)

0.97% (137)

10.6M (1)

10.5k (4)

3

Sephora

12.1M (=)

0.77% (174)

5.4M (5)

3k (32)

4

NYX Professional Makeup

11.5M (=)

0.94% (143)

5M (6)

4.2k (18)

5

CALVIN KLEIN

9.7M (=)

1.09% (123)

2.9M (12)

2k (70)

6

Too Faced Cosmetics

9.1M (=)

1.26% (102)

3M (9)

3.7k (22)

7

Urban Decay Cosmetics

8.6M (=)

0.92% (146)

6.3M (4)

2.8k (35)

8

Benefit Cosmetics US

6.9M (=)

1.14% (114)

1.1M (26)

4.5k (16)

9

Tarte Cosmetics

6.8M (=)

0.95% (141)

1M (28)

5.5k (10)

10

Maybelline New York

5.5M (=)

0.93% (145)

2.7M (13)

5k (13)

11

narsissist

4.6M (=)

1.14% (115)

326.2k (61)

2.4k (46)

12

Lush Cosmetics North America

3.9M (=)

2.63% (24)

1.2k (211)

1.6k (91)

13

MAKE UP FOR EVER OFFICIAL

3.9M (=)

0.54% (200)

4.6M (7)

2.7k (40)

14

L'Oréal Paris Makeup

3.7M (=)

0.66% (186)

657.8k (38)

4.9k (14)

15

Smashbox Cosmetics

3.3M (=)

0.72% (180)

1M (27)

2.3k (54)

16

Lime Crime

3.1M (=)

1.19% (111)

1.5M (20)

8.1k (5)

17

Bath & Body Works

3.1M (=)

2.24% (36)

1M (30)

2.9k (33)

18

SigmaBeauty.com

2.9M (=)

0.56% (199)

522.7k (44)

4.8k (15)

19

Bobbi Brown Cosmetics

2.4M (=)

0.79% (170)

1.1M (24)

2.2k (59)

20

Keyshia Ka'oir

2.4M (=)

1.40% (89)

27.1k (113)

3.9k (20)

21

Motives Cosmetics Official

2.3M (=)

0.60% (193)

641.2k (39)

18.1k (1)

22

essie

2.2M (=)

1.72% (55)

245.4k (69)

2.8k (38)

23

House of Lashes®

2.2M (=)

0.62% (191)

464.8k (47)

7.7k (6)

24

Milani Cosmetics

2.1M (=)

0.86% (154)

252.9k (66)

1.9k (71)

25

eos Products

2M (=)

3.03% (17)

2.7M (15)

1k (133)

26

Sugarpill Cosmetics

2M (=)

1.03% (131)

443.5k (49)

7.1k (7)

27

Estée Lauder

2M (=)

0.91% (149)

1.2M (23)

2.2k (55)

28

Lancôme Official

1.9M (=)

0.77% (172)

1.3M (22)

1.4k (104)

29

Real Techniques

1.8M (=)

1.38% (90)

588.3k (41)

2k (68)

30

Risqué | A Vida em Cores

1.8M (=)

1.23% (108)

30.6k (109)

1.4k (103)

1

Closeup

15.6k (203)

37.40% (=)

56 (301)

25 (299)

2

PowWow Smile

28.1k (176)

7.91% (=)

208 (278)

170 (276)

3

treaclemoon (official)

154.2k (88)

6.64% (=)

3.3k (175)

428 (234)

4

Merci Handy

151.9k (89)

4.58% (=)

16.6k (126)

1.2k (119)

5

Devonne

479.4k (57)

4.16% (=)

144.6k (74)

635 (193)

6

La Roche-Posay Maroc

12.2k (216)

4.12% (=)

342 (270)

59 (292)

7

Golden Rose

138k (93)

3.80% (=)

17.7k (123)

900 (151)

8

프리메라 primera Official Account

11.2k (220)

3.71% (+1)

0 (324)

333 (251)

9

Gillette Venus

22.8k (188)

3.70% (-1)

6.1k (157)

253 (260)

10

Daniel Gray

12.8k (212)

3.45% (=)

117 (294)

85 (291)

11

St. Ives

29.3k (173)

3.44% (=)

2.6k (183)

396 (240)

12

Clean & Clear

79.4k (114)

3.35% (+1)

24.4k (117)

630 (195)

13

dm-drogerie markt Deutschland

1.3M (38)

3.34% (-1)

70.7k (90)

1k (131)

14

Bella Henna

114k (100)

3.24% (=)

851 (225)

455 (227)

15

GLOSSYBOX

130.8k (95)

3.06% (=)

11.2k (141)

1.4k (101)

16

SHISEIDO

276.7k (71)

3.04% (=)

742.2k (34)

1.1k (126)

17

eos Products

2M (25)

3.03% (=)

2.7M (15)

1k (133)

18

essence cosmetics

1.3M (37)

3.01% (=)

188.1k (73)

1.4k (100)

19

patchology

13.3k (210)

2.91% (=)

4.3k (163)

591 (205)

20

Dermacol CZ&SK

36.4k (160)

2.84% (=)

1k (216)

597 (203)

21

Glossier

644.2k (52)

2.68% (=)

80.2k (84)

2.1k (63)

22

Issey Miyake Parfums

14.8k (207)

2.67% (=)

1k (219)

152 (278)

23

WELEDA

24.2k (184)

2.65% (=)

112.9k (80)

517 (214)

24

Lush Cosmetics North America

3.9M (12)

2.63% (=)

1.2k (211)

1.6k (91)

25

HAWKERS CO.

613.8k (53)

2.62% (=)

66.8k (93)

2.2k (56)

26

SPN Nails Professional

59k (142)

2.55% (=)

38.9k (103)

1.6k (93)

27

ARTDECO

119.9k (97)

2.53% (=)

16.3k (128)

757 (174)

28

Kérastase Deutschland

10.2k (226)

2.52% (=)

617 (240)

913 (148)

29

Crest

15k (204)

2.51% (=)

13.6k (134)

175 (275)

30

Angela & Dmytri

11k (222)

2.51% (=)

25 (307)

850 (157)

61

narsissist

4.6M (11)

1.14% (115)

326.2k (=)

2.4k (46)

62

Kiehl's Since 1851

63k (136)

1.71% (57)

323.9k (=)

471 (220)

63

pilassam

1.4k (279)

11.57% (0)

323.9k (=)

606 (200)

64

Nature Republic

1.5k (278)

18.90% (0)

301.2k (=)

26 (298)

65

Vaseline Australia

3.4k (261)

4.13% (0)

255.1k (=)

220 (264)

66

Milani Cosmetics

2.1M (24)

0.86% (154)

252.9k (=)

1.9k (71)

67

sedaoficial

62.6k (137)

1.10% (122)

251.8k (=)

88 (290)

68

IT Cosmetics

717.9k (47)

0.85% (156)

250.8k (=)

2.4k (49)

69

essie

2.2M (22)

1.72% (55)

245.4k (=)

2.8k (38)

70

ChapStick

68.1k (130)

2.35% (35)

202.2k (=)

847 (158)

71

diptyque

262.4k (73)

1.69% (59)

195.8k (=)

690 (183)

72

Aesop

338k (67)

1.69% (61)

191.1k (=)

479 (219)

73

essence cosmetics

1.3M (37)

3.01% (18)

188.1k (=)

1.4k (100)

74

Devonne

479.4k (57)

4.16% (5)

144.6k (=)

635 (193)

75

Suavecito Pomade

194.5k (82)

1.60% (69)

133.9k (=)

6k (8)

76

piCture pOlish

504.1k (56)

1.11% (120)

128.9k (=)

276 (258)

77

Salon Line

691.4k (49)

0.80% (166)

128.8k (=)

1.9k (75)

78

Eau Thermale Avène España

25.9k (181)

1.59% (70)

116.7k (=)

395 (241)

79

Eau Thermale Avène France

50.9k (145)

2.07% (39)

116.7k (=)

275 (259)

80

WELEDA

24.2k (184)

2.65% (23)

112.9k (=)

517 (214)

81

Schwarzkopf Professional

83.3k (108)

1.03% (130)

108.2k (=)

1.5k (97)

82

Tammy Taylor

63.7k (134)

0.71% (181)

87.8k (=)

3.4k (27)

83

Sam Villa

749.1k (46)

0.50% (206)

87k (=)

2.8k (37)

84

Glossier

644.2k (52)

2.68% (21)

80.2k (=)

2.1k (63)

85

Mugler

216.2k (78)

0.79% (169)

79.7k (=)

2.1k (60)

86

Jo Malone London

563.3k (55)

1.55% (72)

79k (=)

379 (244)

87

Artist Couture

305.5k (68)

0.67% (185)

78.2k (=)

1.6k (90)

88

Julep Beauty

109.2k (103)

1.43% (85)

75.5k (=)

3k (31)

89

minmote.no

33.1k (165)

1.65% (64)

74.2k (=)

1.6k (89)

90

dm-drogerie markt Deutschland

1.3M (38)

3.34% (13)

70.7k (=)

1k (131)

1

Motives Cosmetics Official

2.3M (21)

0.60% (193)

641.2k (39)

18.1k (=)

2

curlbox

359.4k (64)

1.54% (73)

703.8k (35)

15.8k (=)

3

Gerard Cosmetics

1.6M (31)

0.46% (215)

390.5k (54)

11.2k (=)

4

Anastasia Beverly Hills

14.3M (2)

0.97% (137)

10.6M (1)

10.5k (=)

5

Lime Crime

3.1M (16)

1.19% (111)

1.5M (20)

8.1k (=)

6

House of Lashes®

2.2M (23)

0.62% (191)

464.8k (47)

7.7k (=)

7

Sugarpill Cosmetics

2M (26)

1.03% (131)

443.5k (49)

7.1k (=)

8

Suavecito Pomade

194.5k (82)

1.60% (69)

133.9k (75)

6k (=)

9

Sis Hair

11k (221)

0.18% (227)

214 (275)

5.9k (=)

10

Tarte Cosmetics

6.8M (9)

0.95% (141)

1M (28)

5.5k (+1)

11

ROMANOVAMAKEUP Ресницы

68.6k (129)

0.39% (220)

16.4k (127)

5.5k (-1)

12

Bondi Sands

443.1k (62)

0.83% (159)

68.1k (92)

5.4k (=)

13

Maybelline New York

5.5M (10)

0.93% (145)

2.7M (13)

5k (=)

14

L'Oréal Paris Makeup

3.7M (14)

0.66% (186)

657.8k (38)

4.9k (=)

15

SigmaBeauty.com

2.9M (18)

0.56% (199)

522.7k (44)

4.8k (=)

16

Benefit Cosmetics US

6.9M (8)

1.14% (114)

1.1M (26)

4.5k (=)

17

M·A·C Cosmetics

15.9M (1)

0.62% (190)

9.6M (2)

4.4k (=)

18

NYX Professional Makeup

11.5M (4)

0.94% (143)

5M (6)

4.2k (=)

19

Palytte

29.9k (172)

0.48% (211)

6.7k (152)

4k (=)

20

Keyshia Ka'oir

2.4M (20)

1.40% (89)

27.1k (113)

3.9k (=)

21

Beleza na Web

191.8k (84)

0.29% (223)

0 (322)

3.8k (=)

22

Too Faced Cosmetics

9.1M (6)

1.26% (102)

3M (9)

3.7k (=)

23

Lace Kingdom

9.2k (231)

0.21% (0)

9 (313)

3.7k (=)

24

Ardell Lashes

705.1k (48)

0.57% (198)

455k (48)

3.4k (=)

25

Айгунь

22.7k (189)

0.45% (217)

2.5k (184)

3.4k (=)

26

CLARINS USA

211k (81)

0.77% (173)

415.1k (50)

3.4k (=)

27

Tammy Taylor

63.7k (134)

0.71% (181)

87.8k (82)

3.4k (=)

28

Borissoler

9k (232)

0.95% (0)

902 (222)

3.3k (=)

29

Avon Philippines

110.2k (102)

0.52% (202)

15.5k (131)

3.2k (=)

30

Al Jothen Gallery

100.1k (105)

0.46% (214)

0 (323)

3.2k (=)