beauty

Brand Categories Followers ER i Average engagement rate of all media. Engagement rate is based on the likes and comments received divided by the number of followers at the time of the post. Posts on hashtag Media posted
1

M·A·C Cosmetics

17.2M (=)

0.57% (210)

11M (2)

5.3k (17)

2

Anastasia Beverly Hills

15.2M (=)

0.94% (143)

12.6M (1)

11.4k (4)

3

Sephora

13.3M (=)

0.68% (193)

6.1M (5)

3.5k (30)

4

NYX Professional Makeup

12.2M (=)

0.82% (164)

5.7M (6)

4.8k (18)

5

CALVIN KLEIN

10.9M (=)

0.92% (148)

3.4M (12)

2.2k (73)

6

Too Faced Cosmetics

9.6M (=)

1.16% (112)

3.4M (11)

4.1k (21)

7

Urban Decay Cosmetics

9.2M (=)

0.82% (163)

7.2M (3)

3.5k (28)

8

Benefit Cosmetics US

7.4M (=)

1.08% (128)

1.3M (25)

1.2k (135)

9

Tarte Cosmetics

7.4M (=)

0.89% (152)

1.4M (24)

6.3k (10)

10

Maybelline New York

6.1M (=)

0.88% (156)

3.1M (14)

5.7k (14)

11

narsissist

4.9M (=)

0.94% (144)

375.8k (63)

2.6k (48)

12

L'Oréal Paris Makeup

4.4M (=)

0.66% (198)

775.9k (38)

5.4k (16)

13

MAKE UP FOR EVER OFFICIAL

4.2M (=)

0.49% (220)

5.5M (7)

3.2k (33)

14

Lush Cosmetics North America

4M (=)

2.41% (29)

1.3k (225)

1.9k (88)

15

Smashbox Cosmetics

3.7M (=)

0.68% (194)

1.2M (27)

2.6k (49)

16

Keyshia Ka'oir Davis

3.4M (=)

1.80% (51)

49.7k (108)

3.9k (22)

17

Bath & Body Works

3.3M (=)

2.02% (41)

1.1M (30)

3.2k (34)

18

Lime Crime

3.3M (=)

1.10% (124)

1.6M (21)

9k (5)

19

SigmaBeauty.com

3.1M (=)

0.51% (217)

606.9k (43)

5.5k (15)

20

Bobbi Brown Cosmetics

2.7M (=)

0.76% (178)

1.3M (26)

2.3k (64)

21

Milani Cosmetics

2.3M (=)

0.79% (170)

287.4k (69)

2.1k (79)

22

Motives Cosmetics Official

2.3M (=)

0.58% (206)

670.2k (41)

18.6k (1)

23

Estée Lauder

2.3M (=)

0.81% (165)

1.4M (23)

2.6k (51)

24

Lancôme Official

2.3M (=)

0.69% (191)

1.5M (22)

1.8k (96)

25

essie

2.2M (=)

1.58% (66)

260.8k (71)

3.2k (35)

26

House of Lashes®

2.2M (=)

0.58% (208)

504.6k (51)

8.3k (7)

27

eos Products

2.1M (=)

2.65% (21)

2.9M (15)

1.1k (143)

28

Sugarpill Cosmetics

2.1M (=)

0.96% (142)

479k (53)

7.9k (8)

29

Real Techniques

2M (=)

1.24% (101)

638.5k (42)

2.3k (68)

30

Risqué | A Vida em Cores

1.9M (=)

1.15% (113)

32.7k (117)

1.4k (116)

1

Closeup

14.8k (224)

34.28% (=)

49 (316)

9 (320)

2

PowWow Smile

27.3k (194)

7.97% (=)

191 (297)

173 (293)

3

treaclemoon (official)

154.2k (100)

6.02% (=)

3.4k (184)

482 (241)

4

Merci Handy

191.3k (94)

4.41% (=)

20.9k (129)

1.3k (126)

5

Devonne

457.2k (66)

4.16% (=)

153.5k (80)

635 (213)

6

Daniel Gray

13.3k (231)

3.59% (=)

114 (310)

86 (310)

7

Golden Rose

158k (98)

3.34% (=)

22.1k (128)

1k (153)

8

Avène México

13.4k (230)

3.31% (=)

152 (302)

485 (240)

9

Clean & Clear

92.9k (119)

3.25% (=)

26.7k (121)

651 (211)

10

Eucerin Pflege erleben

10.6k (241)

3.20% (=)

435 (273)

259 (279)

11

St. Ives

42.8k (170)

3.14% (=)

3.2k (186)

415 (256)

12

Bella Henna

116.3k (112)

3.01% (+1)

856 (242)

476 (242)

13

Gillette Venus

27.4k (193)

3.00% (-1)

6.5k (164)

273 (275)

14

프리메라 primera Official Account

13.9k (227)

2.99% (=)

0 (338)

403 (259)

15

Nolla® Lashes

11.2k (240)

2.90% (=)

115 (309)

84 (311)

16

dm-drogerie markt Deutschland

1.4M (41)

2.88% (=)

78.4k (95)

1.1k (145)

17

GLOSSYBOX

161k (97)

2.82% (=)

12.2k (150)

1.6k (105)

18

CARBON SCRUB SKINCARE

10.4k (243)

2.76% (=)

730 (252)

471 (248)

19

Glossier

871k (48)

2.74% (=)

120.9k (87)

2.3k (65)

20

SHISEIDO

317.9k (74)

2.71% (=)

826.6k (34)

1.2k (134)

21

eos Products

2.1M (27)

2.65% (=)

2.9M (15)

1.1k (143)

22

HAWKERS CO.

684.4k (58)

2.61% (=)

77.8k (97)

2.2k (71)

23

Issey Miyake Parfums

24.8k (201)

2.59% (=)

1.4k (223)

215 (286)

24

essence cosmetics

1.4M (39)

2.55% (=)

215.4k (75)

1.7k (102)

25

Angela & Dmytri

12.2k (236)

2.54% (=)

37 (321)

867 (177)

26

Dermacol CZ&SK

42.1k (171)

2.54% (=)

1.2k (227)

690 (207)

27

Kérastase Deutschland

10.2k (244)

2.52% (=)

616 (263)

913 (172)

28

patchology

19.7k (215)

2.48% (=)

5.6k (168)

536 (228)

29

Lush Cosmetics North America

4M (14)

2.41% (=)

1.3k (225)

1.9k (88)

30

Olay Fresh Effects Official

12.9k (233)

2.36% (=)

1.7k (211)

631 (214)

61

Bourjois Paris

312.1k (75)

1.32% (95)

381.8k (=)

741 (196)

62

BIODERMA France

188.6k (95)

1.13% (117)

377.2k (=)

694 (206)

63

narsissist

4.9M (11)

0.94% (144)

375.8k (=)

2.6k (48)

64

Kiehl's Since 1851

63k (151)

1.71% (57)

375.3k (=)

471 (247)

65

pilassam

1.4k (302)

10.63% (0)

375.3k (=)

721 (200)

66

L'OCCITANE en Provence

669.5k (59)

1.17% (109)

366k (=)

1.4k (124)

67

IT Cosmetics

836.9k (51)

0.76% (176)

293k (=)

2.7k (45)

68

sedaoficial

81.3k (131)

1.13% (118)

288k (=)

116 (301)

69

Milani Cosmetics

2.3M (21)

0.79% (170)

287.4k (=)

2.1k (79)

70

Vaseline Australia

3.4k (281)

3.66% (0)

275.8k (=)

234 (283)

71

essie

2.2M (25)

1.58% (66)

260.8k (=)

3.2k (35)

72

Aesop

379.6k (69)

1.65% (59)

219k (=)

512 (234)

73

diptyque

302.3k (76)

1.51% (73)

217.8k (=)

777 (188)

74

ChapStick

79.9k (133)

2.13% (37)

215.9k (=)

940 (168)

75

essence cosmetics

1.4M (39)

2.55% (24)

215.4k (=)

1.7k (102)

76

BOXYCHARM

612k (60)

1.41% (86)

183.3k (=)

2.9k (43)

77

NINA RICCI

707.6k (56)

0.34% (237)

182.5k (=)

2.1k (78)

78

Salon Line

837.6k (50)

0.70% (188)

175.1k (=)

2.4k (61)

79

Official Page Wardah Cosmetics

1.2M (42)

0.40% (232)

174.2k (=)

1.5k (112)

80

Devonne

457.2k (66)

4.16% (5)

153.5k (=)

635 (213)

81

Suavecito Pomade

202.6k (91)

1.52% (72)

147.9k (=)

6.4k (9)

82

Schwarzkopf Professional

105.9k (114)

1.02% (132)

143.1k (=)

1.7k (101)

83

piCture pOlish

494.7k (64)

1.06% (129)

137.5k (=)

277 (273)

84

Eau Thermale Avène España

32.7k (187)

1.51% (74)

131.2k (=)

440 (253)

85

Eau Thermale Avène France

62.7k (152)

1.80% (52)

131.2k (=)

314 (270)

86

WELEDA

30.8k (190)

2.35% (31)

129.3k (=)

667 (208)

87

Glossier

871k (48)

2.74% (19)

120.9k (=)

2.3k (65)

88

Sam Villa

758.2k (53)

0.45% (226)

101.8k (=)

3.1k (38)

89

Tammy Taylor

71.8k (143)

0.70% (189)

100.2k (=)

3.6k (27)

90

Artist Couture

329.2k (73)

0.63% (201)

93.2k (=)

1.9k (86)

1

Motives Cosmetics Official

2.3M (22)

0.58% (206)

670.2k (41)

18.6k (=)

2

curlbox

363.3k (71)

1.48% (79)

748.5k (40)

16k (=)

3

Gerard Cosmetics

1.7M (32)

0.45% (227)

425.8k (58)

12.3k (=)

4

Anastasia Beverly Hills

15.2M (2)

0.94% (143)

12.6M (1)

11.4k (=)

5

Lime Crime

3.3M (18)

1.10% (124)

1.6M (21)

9k (=)

6

Makeup Revolution

931.9k (46)

0.83% (161)

792.4k (37)

8.9k (=)

7

House of Lashes®

2.2M (26)

0.58% (208)

504.6k (51)

8.3k (=)

8

Sugarpill Cosmetics

2.1M (28)

0.96% (142)

479k (53)

7.9k (=)

9

Suavecito Pomade

202.6k (91)

1.52% (72)

147.9k (81)

6.4k (=)

10

Tarte Cosmetics

7.4M (9)

0.89% (152)

1.4M (24)

6.3k (=)

11

Sis Hair

11.3k (239)

0.17% (245)

453 (272)

6.3k (=)

12

Bondi Sands

467.1k (65)

0.79% (169)

78.2k (96)

5.8k (=)

13

ROMANOVAMAKEUP Ресницы

72.9k (140)

0.40% (234)

18.4k (134)

5.8k (=)

14

Maybelline New York

6.1M (10)

0.88% (156)

3.1M (14)

5.7k (=)

15

SigmaBeauty.com

3.1M (19)

0.51% (217)

606.9k (43)

5.5k (=)

16

L'Oréal Paris Makeup

4.4M (12)

0.66% (198)

775.9k (38)

5.4k (=)

17

M·A·C Cosmetics

17.2M (1)

0.57% (210)

11M (2)

5.3k (=)

18

NYX Professional Makeup

12.2M (4)

0.82% (164)

5.7M (6)

4.8k (=)

19

Palytte

29.8k (191)

0.43% (229)

7.6k (158)

4.7k (=)

20

Beleza na Web

233.5k (86)

0.28% (240)

0 (336)

4.6k (=)

21

Too Faced Cosmetics

9.6M (6)

1.16% (112)

3.4M (11)

4.1k (=)

22

Keyshia Ka'oir Davis

3.4M (16)

1.80% (51)

49.7k (108)

3.9k (=)

23

Lace Kingdom

9.2k (251)

0.21% (0)

11 (331)

3.7k (=)

24

Ardell Lashes & Beauty

741.8k (55)

0.53% (212)

534.4k (50)

3.7k (=)

25

Borissoler

9.5k (246)

0.95% (0)

1.1k (232)

3.7k (=)

26

CLARINS USA

223k (88)

0.71% (185)

466.6k (54)

3.6k (=)

27

Tammy Taylor

71.8k (143)

0.70% (189)

100.2k (89)

3.6k (=)

28

Urban Decay Cosmetics

9.2M (7)

0.82% (163)

7.2M (3)

3.5k (=)

29

Al Jothen Gallery

100.9k (115)

0.39% (235)

0 (339)

3.5k (=)

30

Sephora

13.3M (3)

0.68% (193)

6.1M (5)

3.5k (=)