beauty

Brand Categories Followers ER i Average engagement rate of all media. Engagement rate is based on the likes and comments received divided by the number of followers at the time of the post. Posts on hashtag Media posted
1

M·A·C Cosmetics

17.8M (=)

0.54% (212)

11.7M (2)

5.7k (16)

2

Anastasia Beverly Hills

16.2M (=)

0.95% (143)

13.7M (1)

11.9k (4)

3

Kylie Cosmetics

15.5M (=)

1.73% (52)

2.5M (14)

3.4k (35)

4

Sephora

13.8M (=)

0.64% (195)

6.4M (4)

3.7k (26)

5

NYX Professional Makeup

12.5M (=)

0.77% (168)

6.1M (5)

5.2k (19)

6

Too Faced Cosmetics

10.2M (=)

1.11% (117)

3.7M (10)

4.4k (21)

7

Urban Decay Cosmetics

9.4M (=)

0.76% (176)

7.7M (3)

3.9k (22)

8

Benefit Cosmetics US

7.6M (=)

1.04% (133)

1.4M (25)

5.4k (18)

9

Tarte Cosmetics

7.6M (=)

0.86% (157)

1.5M (23)

6.7k (9)

10

Maybelline New York

6.4M (=)

0.84% (159)

3.3M (12)

6.2k (12)

11

narsissist

5.1M (=)

0.90% (150)

403.3k (60)

2.7k (53)

12

L'Oréal Paris Makeup

4.6M (=)

0.65% (192)

833.8k (38)

5.6k (17)

13

MAKE UP FOR EVER OFFICIAL

4.4M (=)

0.46% (225)

5.9M (6)

3.5k (33)

14

Lush Cosmetics North America

4.1M (=)

2.33% (31)

1.3k (224)

2k (83)

15

Smashbox Cosmetics

3.9M (=)

0.66% (190)

1.3M (27)

2.8k (49)

16

Keyshia Ka'oir Davis

3.8M (=)

1.98% (41)

55.1k (105)

3k (45)

17

Bath & Body Works

3.4M (=)

1.93% (45)

1.2M (30)

3.4k (36)

18

Lime Crime

3.3M (=)

1.06% (129)

1.7M (21)

9.4k (5)

19

SigmaBeauty.com

3.2M (=)

0.49% (219)

639.4k (46)

5.8k (15)

20

Bobbi Brown Cosmetics

2.8M (=)

0.76% (178)

1.3M (26)

2.4k (68)

21

Milani Cosmetics

2.5M (=)

0.79% (167)

304.6k (68)

2.1k (77)

22

Lancôme Official

2.4M (=)

0.62% (198)

1.6M (22)

2k (85)

23

Estée Lauder

2.4M (=)

0.75% (180)

1.5M (24)

2.8k (50)

24

House of Lashes®

2.3M (=)

0.56% (209)

528.8k (52)

8.6k (7)

25

Motives Cosmetics Official

2.3M (=)

0.57% (207)

686.4k (41)

18.8k (1)

26

essie

2.2M (=)

1.50% (69)

267.4k (71)

3.4k (34)

27

Sugarpill Cosmetics

2.1M (=)

0.93% (145)

499.4k (53)

8.3k (8)

28

Real Techniques

2.1M (=)

1.18% (104)

664.4k (42)

2.4k (70)

29

eos Products

2.1M (=)

2.49% (23)

3.1M (13)

1.2k (137)

30

Risqué | A Vida em Cores

2M (=)

1.14% (112)

33.4k (115)

1.5k (114)

1

Closeup

14.4k (226)

34.31% (=)

52 (317)

9 (325)

2

PowWow Smile

26.2k (201)

7.87% (=)

188 (299)

173 (295)

3

treaclemoon (official)

151.6k (103)

5.75% (=)

3.5k (181)

508 (238)

4

Merci Handy

201.9k (96)

4.26% (=)

22.9k (126)

1.4k (117)

5

Devonne

444.3k (65)

4.16% (=)

156.2k (80)

635 (211)

6

Daniel Gray

13.8k (231)

3.69% (=)

117 (310)

86 (314)

7

Avène México

17.8k (218)

3.44% (=)

175 (301)

500 (244)

8

KKWBEAUTY

1.3M (42)

3.34% (=)

130.1k (87)

400 (257)

9

St. Ives

52.1k (163)

3.29% (=)

3.5k (179)

428 (255)

10

Golden Rose

168.6k (98)

3.17% (=)

25k (124)

1.1k (146)

11

Clean & Clear

97.2k (120)

3.03% (=)

28.9k (118)

15 (323)

12

Bella Henna

114.7k (114)

2.96% (=)

897 (242)

485 (246)

13

Eucerin Pflege erleben

11.2k (238)

2.93% (=)

495 (267)

282 (275)

14

Gillette Venus

32.5k (188)

2.86% (=)

6.7k (160)

281 (277)

15

GLOSSYBOX

167.3k (99)

2.81% (=)

12.8k (147)

1.7k (101)

16

Nolla® Lashes

11k (240)

2.79% (=)

119 (309)

85 (315)

17

Glossier

1M (47)

2.79% (=)

145.2k (82)

2.5k (64)

18

프리메라 primera Official Account

15.6k (220)

2.73% (=)

0 (345)

436 (251)

19

dm-drogerie markt Deutschland

1.4M (40)

2.72% (=)

80.3k (95)

1.2k (141)

20

Angela & Dmytri

11.7k (236)

2.53% (=)

39 (323)

869 (179)

21

Kérastase Deutschland

10.2k (244)

2.52% (=)

617 (260)

913 (169)

22

Garnier India

10.5k (242)

2.52% (=)

1k (241)

618 (217)

23

eos Products

2.1M (29)

2.49% (=)

3.1M (13)

1.2k (137)

24

Dermacol CZ&SK

45k (169)

2.49% (=)

1.3k (223)

762 (195)

25

Issey Miyake Parfums

29.9k (191)

2.45% (=)

1.5k (220)

252 (281)

26

SHISEIDO

353k (72)

2.44% (=)

861.7k (36)

1.3k (130)

27

essence cosmetics

1.5M (38)

2.43% (=)

230.1k (74)

1.9k (93)

28

CARBON SCRUB SKINCARE

11.1k (239)

2.41% (=)

818 (246)

512 (236)

29

patchology

26.5k (198)

2.40% (=)

7.4k (157)

394 (259)

30

Olay Fresh Effects Official

12.9k (232)

2.36% (=)

1.7k (217)

631 (212)

61

Kiehl's Since 1851

63k (155)

1.71% (54)

400k (=)

471 (247)

62

pilassam

1.4k (303)

10.24% (0)

400k (=)

777 (192)

63

Bourjois Paris

362.2k (71)

1.31% (91)

394.5k (=)

845 (181)

64

BIODERMA France

207.8k (94)

1.06% (128)

391.1k (=)

732 (200)

65

L'OCCITANE en Provence

700.9k (57)

1.14% (111)

388.2k (=)

1.5k (110)

66

IT Cosmetics

905.2k (51)

0.75% (182)

317k (=)

2.8k (48)

67

sedaoficial

95.6k (121)

1.30% (93)

307.4k (=)

128 (304)

68

Milani Cosmetics

2.5M (21)

0.79% (167)

304.6k (=)

2.1k (77)

69

dermalogica

163.7k (100)

0.90% (149)

288.4k (=)

1.1k (153)

70

Vaseline Australia

3.3k (284)

3.57% (0)

286.3k (=)

234 (285)

71

essie

2.2M (26)

1.50% (69)

267.4k (=)

3.4k (34)

72

Aesop

404.7k (68)

1.65% (61)

236k (=)

535 (227)

73

diptyque

319.5k (77)

1.41% (81)

231.9k (=)

822 (185)

74

essence cosmetics

1.5M (38)

2.43% (27)

230.1k (=)

1.9k (93)

75

ChapStick

88.5k (128)

2.06% (39)

225.7k (=)

972 (163)

76

BOXYCHARM

695.3k (58)

1.47% (74)

207.7k (=)

3.1k (43)

77

Salon Line

916.5k (50)

0.70% (186)

200.9k (=)

2.7k (57)

78

Official Page Wardah Cosmetics

1.3M (41)

0.42% (230)

200.7k (=)

1.6k (107)

79

Schwarzkopf Professional

119.1k (112)

1.02% (136)

163.6k (=)

1.9k (92)

80

Devonne

444.3k (65)

4.16% (5)

156.2k (=)

635 (211)

81

Suavecito Pomade

209.6k (93)

1.50% (72)

155.8k (=)

6.5k (10)

82

Glossier

1M (47)

2.79% (17)

145.2k (=)

2.5k (64)

83

piCture pOlish

489.2k (64)

1.05% (132)

141.9k (=)

76 (317)

84

WELEDA

33.9k (186)

2.30% (32)

137.7k (=)

724 (202)

85

Eau Thermale Avène France

71.6k (145)

1.69% (56)

137.6k (=)

339 (267)

86

Eau Thermale Avène España

36.2k (180)

1.51% (67)

137.6k (=)

456 (248)

87

KKWBEAUTY

1.3M (42)

3.34% (8)

130.1k (=)

400 (257)

88

Sam Villa

761.3k (56)

0.44% (227)

109.3k (=)

3.2k (40)

89

Tammy Taylor

71.8k (144)

0.70% (185)

106.5k (=)

3.6k (30)

90

Artist Couture

345k (74)

0.64% (196)

102.6k (=)

2.1k (81)

1

Motives Cosmetics Official

2.3M (25)

0.57% (207)

686.4k (41)

18.8k (=)

2

curlbox

364k (70)

1.45% (76)

768.7k (40)

16k (=)

3

Gerard Cosmetics

1.8M (32)

0.46% (226)

443.1k (58)

12.8k (=)

4

Anastasia Beverly Hills

16.2M (2)

0.95% (143)

13.7M (1)

11.9k (=)

5

Lime Crime

3.3M (18)

1.06% (129)

1.7M (21)

9.4k (=)

6

Makeup Revolution

1M (46)

0.85% (158)

901k (34)

9.2k (=)

7

House of Lashes®

2.3M (24)

0.56% (209)

528.8k (52)

8.6k (=)

8

Sugarpill Cosmetics

2.1M (27)

0.93% (145)

499.4k (53)

8.3k (=)

9

Tarte Cosmetics

7.6M (9)

0.86% (157)

1.5M (23)

6.7k (=)

10

Suavecito Pomade

209.6k (93)

1.50% (72)

155.8k (81)

6.5k (=)

11

Sis Hair

11.2k (237)

0.17% (243)

456 (274)

6.3k (=)

12

Maybelline New York

6.4M (10)

0.84% (159)

3.3M (12)

6.2k (=)

13

Bondi Sands

501.6k (62)

0.80% (166)

83.9k (94)

6k (=)

14

Romanovamakeup Cosmetic&lashes

80.4k (134)

0.42% (229)

18.8k (132)

6k (=)

15

SigmaBeauty.com

3.2M (19)

0.49% (219)

639.4k (46)

5.8k (=)

16

M·A·C Cosmetics

17.8M (1)

0.54% (212)

11.7M (2)

5.7k (=)

17

L'Oréal Paris Makeup

4.6M (12)

0.65% (192)

833.8k (38)

5.6k (=)

18

Benefit Cosmetics US

7.6M (8)

1.04% (133)

1.4M (25)

5.4k (=)

19

NYX Professional Makeup

12.5M (5)

0.77% (168)

6.1M (5)

5.2k (=)

20

Beleza na Web

257.5k (86)

0.28% (239)

0 (339)

4.8k (=)

21

Too Faced Cosmetics

10.2M (6)

1.11% (117)

3.7M (10)

4.4k (=)

22

Urban Decay Cosmetics

9.4M (7)

0.76% (176)

7.7M (3)

3.9k (=)

23

Borissoler

9.8k (245)

0.95% (0)

1.2k (229)

3.8k (=)

24

CLARINS USA

227.7k (89)

0.68% (188)

491.9k (55)

3.7k (=)

25

Ardell Lashes & Beauty

770.7k (54)

0.53% (214)

574.2k (49)

3.7k (=)

26

Sephora

13.8M (4)

0.64% (195)

6.4M (4)

3.7k (=)

27

Lace Kingdom

9.2k (251)

0.21% (0)

11 (333)

3.7k (=)

28

PÜR cosmetics

335.7k (75)

0.65% (191)

19.4k (130)

3.6k (=)

29

Al Jothen Gallery

101.7k (118)

0.37% (234)

38 (324)

3.6k (=)

30

Tammy Taylor

71.8k (144)

0.70% (185)

106.5k (89)

3.6k (=)