beauty

Brand Categories Followers ER i Average engagement rate of all media. Engagement rate is based on the likes and comments received divided by the number of followers at the time of the post. Posts on hashtag Media posted
1

M·A·C Cosmetics

14.4M (=)

0.66% (181)

8.4M (2)

3.8k (18)

2

Anastasia Beverly Hills

13.3M (=)

1.01% (136)

9M (1)

9.7k (4)

3

Sephora

10.9M (=)

0.85% (160)

4.8M (5)

2.7k (35)

4

NYX Professional Makeup

10.6M (=)

1.08% (127)

4.3M (6)

3.7k (20)

5

Calvin Klein

8.6M (=)

1.20% (114)

2.5M (12)

1.9k (67)

6

Too Faced Cosmetics

8.5M (=)

1.39% (94)

2.6M (9)

3.3k (23)

7

Urban Decay Cosmetics

8M (=)

1.02% (132)

5.6M (4)

2.4k (43)

8

Benefit Cosmetics US

6.1M (=)

1.21% (113)

862.9k (30)

4.2k (16)

9

Tarte Cosmetics

6.1M (=)

1.01% (135)

776.1k (32)

4.8k (12)

10

Maybelline New York

4.9M (=)

0.93% (146)

2.4M (14)

4.4k (14)

11

narsissist

4.2M (=)

1.24% (109)

277.5k (63)

2.3k (46)

12

Lush Cosmetics North America

3.6M (=)

2.99% (17)

1.2k (200)

1.4k (90)

13

MAKE UP FOR EVER OFFICIAL

3.4M (=)

0.60% (187)

3.9M (8)

2.3k (47)

14

L'Oréal Paris Makeup

3.2M (=)

0.66% (180)

557.6k (39)

4.4k (13)

15

Bath & Body Works

2.9M (=)

2.45% (30)

988.1k (25)

2.7k (34)

16

Smashbox Cosmetics

2.9M (=)

0.76% (171)

918.9k (27)

2k (58)

17

Lime Crime

2.9M (=)

1.24% (108)

1.3M (21)

7.2k (5)

18

SigmaBeauty.com

2.8M (=)

0.61% (186)

462k (45)

4.3k (15)

19

Motives Cosmetics Official

2.3M (=)

0.63% (183)

615.2k (36)

17.8k (1)

20

essie

2.2M (=)

1.93% (47)

229.1k (66)

2.5k (40)

21

Bobbi Brown Cosmetics

2.1M (=)

0.93% (145)

1M (24)

1.9k (64)

22

Keyshia Ka'oir

2.1M (=)

1.36% (100)

23.3k (115)

3.8k (19)

23

House of Lashes®

2.1M (=)

0.69% (178)

425k (47)

6.9k (6)

24

eos Products

2M (=)

3.42% (13)

2.4M (13)

887 (134)

25

Sugarpill Cosmetics

1.9M (=)

1.08% (126)

412.5k (48)

6.4k (7)

26

Milani Cosmetics

1.9M (=)

0.92% (149)

220.3k (68)

1.8k (71)

27

Estée Lauder

1.7M (=)

1.12% (121)

1.1M (23)

1.9k (66)

28

Real Techniques

1.7M (=)

1.56% (78)

542.4k (40)

1.8k (68)

29

Gerard Cosmetics

1.6M (=)

0.50% (199)

356.4k (52)

10.1k (3)

30

Lancôme Official

1.6M (=)

0.88% (156)

1.2M (22)

1.1k (113)

61

Mary Kay

343.6k (62)

1.75% (=)

21.3k (118)

1.3k (102)

62

Olga's Organics

11.2k (211)

1.75% (=)

476 (242)

397 (228)

63

Aesop

288.4k (65)

1.75% (=)

167.9k (72)

438 (215)

64

Suavecito Pomade

185.1k (79)

1.72% (=)

116.5k (76)

5.6k (8)

65

minmote.no

31.3k (160)

1.72% (=)

63.7k (88)

1.4k (89)

66

Graftobian Makeup Company

66.4k (120)

1.71% (=)

10.7k (137)

519 (203)

67

Kiehl's Since 1851

63k (127)

1.71% (=)

282.9k (60)

471 (213)

68

Weleda France

21.1k (182)

1.69% (=)

158 (276)

575 (192)

69

ARTDECO

78k (106)

1.68% (=)

11.4k (134)

608 (186)

70

ZOEVA

870.7k (43)

1.67% (=)

342.9k (55)

658 (175)

71

Estée Edit

69.4k (116)

1.65% (=)

10.2k (138)

568 (195)

72

ETUDE HOUSE Hong Kong

41.1k (147)

1.65% (=)

1.5M (17)

402 (226)

73

curlbox

349.5k (61)

1.61% (=)

660.5k (35)

15.5k (2)

74

OPI Arabia

18.8k (189)

1.60% (=)

785 (218)

415 (223)

75

OGXBeauty

60.5k (133)

1.60% (=)

510 (237)

651 (178)

76

Eau Thermale Avène España

19k (186)

1.58% (=)

100.2k (77)

352 (233)

77

the only blonde color salon

18.5k (190)

1.57% (=)

0 (312)

955 (128)

78

Real Techniques

1.7M (28)

1.56% (=)

542.4k (40)

1.8k (68)

79

Body + Scrub

11.9k (209)

1.56% (=)

618 (231)

698 (166)

80

Oriflame

186.8k (78)

1.54% (=)

1.4M (19)

654 (177)

81

Julep Beauty

104.4k (99)

1.53% (=)

74.2k (83)

2.9k (31)

82

Antonym Cosmetics

16.7k (193)

1.52% (=)

1.1k (203)

609 (185)

83

bareMinerals

418k (58)

1.51% (=)

496.6k (43)

1.6k (81)

84

AXE

34.1k (155)

1.49% (=)

730 (223)

1.2k (111)

85

Sally Hansen

262.8k (68)

1.47% (=)

523.1k (41)

2k (60)

86

AMOREPACIFIC Official

17.6k (192)

1.46% (=)

197 (271)

846 (142)

87

shu uemura

64.1k (126)

1.45% (=)

346.2k (53)

502 (208)

88

OPI

951k (42)

1.45% (=)

4.1M (7)

2.6k (36)

89

Clarins Italia

23k (177)

1.44% (=)

385 (253)

829 (146)

90

Official Feelunique Account

171.2k (83)

1.43% (=)

18.9k (120)

1.5k (87)

1

Anastasia Beverly Hills

13.3M (2)

1.01% (136)

9M (=)

9.7k (4)

2

M·A·C Cosmetics

14.4M (1)

0.66% (181)

8.4M (=)

3.8k (18)

3

KENZO

1.5M (32)

0.95% (142)

6.3M (=)

1.6k (80)

4

Urban Decay Cosmetics

8M (7)

1.02% (132)

5.6M (=)

2.4k (43)

5

Sephora

10.9M (3)

0.85% (160)

4.8M (=)

2.7k (35)

6

NYX Professional Makeup

10.6M (4)

1.08% (127)

4.3M (=)

3.7k (20)

7

OPI

951k (42)

1.45% (88)

4.1M (=)

2.6k (36)

8

MAKE UP FOR EVER OFFICIAL

3.4M (13)

0.60% (187)

3.9M (=)

2.3k (47)

9

Too Faced Cosmetics

8.5M (6)

1.39% (94)

2.6M (=)

3.3k (23)

10

L'Oréal Paris France

0 (298)

0.00% (0)

2.5M (+2)

0 (306)

11

L'Oréal Paris USA

0 (314)

0.00% (0)

2.5M (=)

0 (304)

12

Calvin Klein

8.6M (5)

1.20% (114)

2.5M (-2)

1.9k (67)

13

eos Products

2M (24)

3.42% (13)

2.4M (=)

887 (134)

14

Maybelline New York

4.9M (10)

0.93% (146)

2.4M (=)

4.4k (14)

15

Gemey Maybelline

0 (295)

0.00% (0)

2.4M (=)

0 (298)

16

avoninsider

109k (97)

1.40% (92)

1.8M (=)

1.8k (70)

17

ETUDE HOUSE Hong Kong

41.1k (147)

1.65% (72)

1.5M (=)

402 (226)

18

Redken

250.4k (70)

0.61% (185)

1.5M (=)

2.4k (42)

19

Oriflame

186.8k (78)

1.54% (80)

1.4M (=)

654 (177)

20

Revlon

1.1M (39)

0.85% (161)

1.4M (=)

1.9k (61)

21

Lime Crime

2.9M (17)

1.24% (108)

1.3M (=)

7.2k (5)

22

Lancôme Official

1.6M (30)

0.88% (156)

1.2M (=)

1.1k (113)

23

Estée Lauder

1.7M (27)

1.12% (121)

1.1M (=)

1.9k (66)

24

Bobbi Brown Cosmetics

2.1M (21)

0.93% (145)

1M (=)

1.9k (64)

25

Bath & Body Works

2.9M (15)

2.45% (30)

988.1k (=)

2.7k (34)

26

Clinique

1.2M (33)

0.90% (152)

978.1k (=)

1.2k (110)

27

Smashbox Cosmetics

2.9M (16)

0.76% (171)

918.9k (=)

2k (58)

28

Dove Global Channel

193.4k (76)

1.00% (138)

889.7k (=)

335 (237)

29

Comme des Garcons OFFICIAL

955.8k (41)

1.37% (98)

879.6k (=)

145 (267)

30

Benefit Cosmetics US

6.1M (8)

1.21% (113)

862.9k (=)

4.2k (16)

1

Motives Cosmetics Official

2.3M (19)

0.63% (183)

615.2k (36)

17.8k (=)

2

curlbox

349.5k (61)

1.61% (73)

660.5k (35)

15.5k (=)

3

Gerard Cosmetics

1.6M (29)

0.50% (199)

356.4k (52)

10.1k (=)

4

Anastasia Beverly Hills

13.3M (2)

1.01% (136)

9M (1)

9.7k (=)

5

Lime Crime

2.9M (17)

1.24% (108)

1.3M (21)

7.2k (=)

6

House of Lashes®

2.1M (23)

0.69% (178)

425k (47)

6.9k (=)

7

Sugarpill Cosmetics

1.9M (25)

1.08% (126)

412.5k (48)

6.4k (=)

8

Suavecito Pomade

185.1k (79)

1.72% (64)

116.5k (76)

5.6k (=)

9

ROMANOVAMAKEUP Ресницы

62.2k (128)

0.40% (211)

14.7k (126)

5.3k (=)

10

Sis Hair

10.3k (214)

0.22% (215)

204 (268)

4.9k (+1)

11

Bondi Sands

381.8k (60)

0.88% (157)

57k (92)

4.9k (-1)

12

Tarte Cosmetics

6.1M (9)

1.01% (135)

776.1k (32)

4.8k (=)

13

L'Oréal Paris Makeup

3.2M (14)

0.66% (180)

557.6k (39)

4.4k (=)

14

Maybelline New York

4.9M (10)

0.93% (146)

2.4M (14)

4.4k (=)

15

SigmaBeauty.com

2.8M (18)

0.61% (186)

462k (45)

4.3k (=)

16

Benefit Cosmetics US

6.1M (8)

1.21% (113)

862.9k (30)

4.2k (=)

17

piCture pOlish

514.1k (52)

1.17% (115)

121.1k (75)

3.9k (=)

18

M·A·C Cosmetics

14.4M (1)

0.66% (181)

8.4M (2)

3.8k (=)

19

Keyshia Ka'oir

2.1M (22)

1.36% (100)

23.3k (115)

3.8k (=)

20

NYX Professional Makeup

10.6M (4)

1.08% (127)

4.3M (6)

3.7k (=)

21

Lace Kingdom

9.2k (219)

0.22% (0)

17 (303)

3.6k (=)

22

Palytte

28.8k (165)

0.50% (197)

6k (152)

3.4k (=)

23

Too Faced Cosmetics

8.5M (6)

1.39% (94)

2.6M (9)

3.3k (=)

24

CLARINS USA

189k (77)

0.83% (166)

375k (50)

3.2k (=)

25

Ardell Lashes

633.2k (47)

0.59% (188)

378.9k (49)

3.1k (=)

26

Beleza na Web

148.5k (87)

0.29% (212)

0 (310)

3.1k (=)

27

Айгунь

21.5k (181)

0.48% (201)

2.2k (184)

3.1k (=)

28

Borissoler

8.5k (225)

0.93% (0)

698 (226)

3.1k (=)

29

Avon Philippines

102.8k (100)

0.56% (191)

14.8k (124)

2.9k (=)

30

Tammy Taylor

56.9k (134)

0.72% (174)

75.6k (82)

2.9k (=)