beauty

Brand Categories Followers ER i Average engagement rate of all media. Engagement rate is based on the likes and comments received divided by the number of followers at the time of the post. Posts on hashtag Media posted
1

M·A·C Cosmetics

16.4M (=)

0.59% (201)

10.2M (2)

4.8k (16)

2

Anastasia Beverly Hills

14.6M (=)

0.96% (140)

11.7M (1)

10.9k (4)

3

Sephora

12.6M (=)

0.72% (187)

5.7M (5)

3.2k (30)

4

NYX Professional Makeup

11.8M (=)

0.86% (156)

5.3M (6)

4.5k (18)

5

CALVIN KLEIN

10.2M (=)

0.99% (137)

3.2M (12)

2.1k (74)

6

Too Faced Cosmetics

9.4M (=)

1.20% (109)

3.2M (11)

3.9k (21)

7

Urban Decay Cosmetics

8.9M (=)

0.87% (153)

6.7M (3)

3.1k (31)

8

Benefit Cosmetics US

7.2M (=)

1.12% (120)

1.2M (26)

4.7k (17)

9

Tarte Cosmetics

7M (=)

0.93% (145)

1.2M (25)

5.8k (10)

10

Maybelline New York

5.7M (=)

0.90% (149)

2.8M (14)

5.3k (13)

11

narsissist

4.7M (=)

1.06% (129)

347.4k (61)

2.5k (48)

12

MAKE UP FOR EVER OFFICIAL

4M (=)

0.51% (208)

5M (7)

2.9k (36)

13

L'Oréal Paris Makeup

4M (=)

0.66% (192)

708.2k (37)

5.1k (14)

14

Lush Cosmetics North America

3.9M (=)

2.52% (26)

1.3k (218)

1.8k (92)

15

Smashbox Cosmetics

3.5M (=)

0.70% (190)

1.1M (28)

2.4k (55)

16

Lime Crime

3.2M (=)

1.15% (117)

1.5M (20)

8.5k (5)

17

Bath & Body Works

3.2M (=)

2.12% (38)

1.1M (30)

3.1k (34)

18

SigmaBeauty.com

3M (=)

0.54% (207)

561.6k (42)

5.1k (15)

19

Bobbi Brown Cosmetics

2.5M (=)

0.76% (176)

1.2M (24)

2.3k (59)

20

Keyshia Ka'oir

2.5M (=)

1.45% (81)

28.6k (115)

3.9k (22)

21

Motives Cosmetics Official

2.3M (=)

0.59% (200)

654.3k (40)

18.3k (1)

22

Milani Cosmetics

2.2M (=)

0.82% (163)

269.9k (66)

2k (76)

23

essie

2.2M (=)

1.65% (61)

253.3k (70)

3k (35)

24

House of Lashes®

2.2M (=)

0.60% (198)

484k (49)

8k (6)

25

Estée Lauder

2.1M (=)

0.86% (157)

1.3M (23)

2.4k (56)

26

eos Products

2M (=)

2.85% (17)

2.8M (15)

1.1k (139)

27

Sugarpill Cosmetics

2M (=)

0.99% (136)

458.6k (51)

7.4k (7)

28

Lancôme Official

2M (=)

0.73% (181)

1.4M (22)

1.6k (99)

29

Real Techniques

1.9M (=)

1.32% (95)

609.8k (41)

2.1k (70)

30

Risqué | A Vida em Cores

1.8M (=)

1.21% (108)

31.6k (113)

1.4k (113)

61

essie

2.2M (23)

1.65% (=)

253.3k (70)

3k (35)

62

FRENCH GIRL

28.1k (187)

1.65% (=)

1.4k (213)

1.5k (104)

63

AXE

46.6k (158)

1.62% (+1)

738 (244)

1.2k (129)

64

minmote.no

34.3k (172)

1.62% (+1)

79.4k (91)

1.7k (93)

65

Aussie Hair Official

32.7k (176)

1.62% (-2)

7.1k (155)

677 (195)

66

SHHHOWERCAP

18.4k (208)

1.61% (=)

253 (281)

718 (185)

67

Mary Kay

388.7k (65)

1.60% (=)

28.4k (116)

1.4k (111)

68

NANSHY

90.7k (113)

1.60% (=)

7k (156)

1k (147)

69

Jo Malone London

621.9k (55)

1.57% (=)

83.5k (89)

410 (252)

70

Clarins Russia

85.6k (117)

1.57% (=)

12k (144)

962 (154)

71

Body and Scrub

11.9k (229)

1.56% (=)

616 (250)

698 (191)

72

Suavecito Pomade

197.5k (88)

1.55% (=)

140.2k (79)

6.2k (8)

73

Estée Edit

75.5k (129)

1.54% (=)

12.7k (141)

624 (208)

74

Oriflame

251.8k (78)

1.53% (=)

1.9M (18)

839 (172)

75

Eau Thermale Avène España

28.2k (186)

1.53% (=)

123.3k (81)

416 (250)

76

curlbox

361.8k (66)

1.51% (=)

726.1k (35)

15.9k (2)

77

ANNABELLE

23.8k (197)

1.50% (=)

794 (238)

927 (157)

78

the only blonde color salon

21.3k (202)

1.48% (=)

0 (332)

1k (148)

79

Antonym Cosmetics

24.8k (193)

1.46% (=)

1.8k (201)

751 (182)

80

Lise Watier Cosmétiques

63.7k (144)

1.46% (=)

28.2k (117)

1.1k (135)

81

Keyshia Ka'oir

2.5M (20)

1.45% (=)

28.6k (115)

3.9k (22)

82

shu uemura

64.1k (143)

1.45% (=)

404.6k (57)

502 (224)

83

Oral-B

63.3k (145)

1.44% (=)

56.5k (102)

206 (279)

84

Olga's Organics

10.3k (236)

1.44% (=)

582 (257)

500 (225)

85

Vichy Canada

31.3k (179)

1.44% (=)

2.1k (196)

771 (179)

86

Original Luxury Beauty Cases®

29.2k (184)

1.43% (=)

82 (302)

434 (247)

87

Graftobian Makeup Company

76k (128)

1.42% (=)

14.3k (138)

605 (211)

88

Marcelle

11.8k (230)

1.38% (=)

1.9k (199)

623 (209)

89

Julep Beauty

111.7k (108)

1.38% (+1)

75.9k (92)

3.1k (32)

90

Avon Russia

41.5k (162)

1.38% (-1)

36.7k (110)

440 (244)

1

Anastasia Beverly Hills

14.6M (2)

0.96% (140)

11.7M (=)

10.9k (4)

2

M·A·C Cosmetics

16.4M (1)

0.59% (201)

10.2M (=)

4.8k (16)

3

Urban Decay Cosmetics

8.9M (7)

0.87% (153)

6.7M (=)

3.1k (31)

4

KENZO

1.5M (32)

0.85% (159)

6.6M (=)

1.8k (91)

5

Sephora

12.6M (3)

0.72% (187)

5.7M (=)

3.2k (30)

6

NYX Professional Makeup

11.8M (4)

0.86% (156)

5.3M (=)

4.5k (18)

7

MAKE UP FOR EVER OFFICIAL

4M (12)

0.51% (208)

5M (=)

2.9k (36)

8

OPI

980.4k (45)

1.24% (104)

4.5M (=)

3.1k (33)

9

L'Oréal Paris USA

0 (316)

0.00% (0)

3.2M (=)

0 (335)

10

L'Oréal Paris France

0 (318)

0.00% (0)

3.2M (=)

0 (314)

11

Too Faced Cosmetics

9.4M (6)

1.20% (109)

3.2M (=)

3.9k (21)

12

CALVIN KLEIN

10.2M (5)

0.99% (137)

3.2M (=)

2.1k (74)

13

Gemey Maybelline

0 (315)

0.00% (0)

2.8M (=)

0 (333)

14

Maybelline New York

5.7M (10)

0.90% (149)

2.8M (=)

5.3k (13)

15

eos Products

2M (26)

2.85% (17)

2.8M (=)

1.1k (139)

16

avoninsider

122.2k (104)

1.28% (102)

2.2M (=)

1.9k (77)

17

Redken

260.1k (76)

0.59% (203)

1.9M (=)

2.5k (49)

18

Oriflame

251.8k (78)

1.53% (74)

1.9M (=)

839 (172)

19

ETUDE HOUSE Hong Kong

43.5k (160)

1.28% (101)

1.7M (=)

498 (226)

20

Lime Crime

3.2M (16)

1.15% (117)

1.5M (=)

8.5k (5)

21

Revlon

1.3M (37)

0.72% (188)

1.5M (=)

2.1k (68)

22

Lancôme Official

2M (28)

0.73% (181)

1.4M (=)

1.6k (99)

23

Estée Lauder

2.1M (25)

0.86% (157)

1.3M (=)

2.4k (56)

24

Bobbi Brown Cosmetics

2.5M (19)

0.76% (176)

1.2M (=)

2.3k (59)

25

Tarte Cosmetics

7M (9)

0.93% (145)

1.2M (=)

5.8k (10)

26

Benefit Cosmetics US

7.2M (8)

1.12% (120)

1.2M (=)

4.7k (17)

27

Clinique

1.5M (33)

0.73% (182)

1.1M (=)

1.4k (110)

28

Smashbox Cosmetics

3.5M (15)

0.70% (190)

1.1M (=)

2.4k (55)

29

Comme des Garcons OFFICIAL

1.3M (40)

1.17% (114)

1.1M (=)

222 (276)

30

Bath & Body Works

3.2M (17)

2.12% (38)

1.1M (=)

3.1k (34)

1

Motives Cosmetics Official

2.3M (21)

0.59% (200)

654.3k (40)

18.3k (=)

2

curlbox

361.8k (66)

1.51% (76)

726.1k (35)

15.9k (=)

3

Gerard Cosmetics

1.6M (31)

0.45% (223)

407.5k (56)

11.8k (=)

4

Anastasia Beverly Hills

14.6M (2)

0.96% (140)

11.7M (1)

10.9k (=)

5

Lime Crime

3.2M (16)

1.15% (117)

1.5M (20)

8.5k (=)

6

House of Lashes®

2.2M (24)

0.60% (198)

484k (49)

8k (=)

7

Sugarpill Cosmetics

2M (27)

0.99% (136)

458.6k (51)

7.4k (=)

8

Suavecito Pomade

197.5k (88)

1.55% (72)

140.2k (79)

6.2k (=)

9

Sis Hair

10.9k (232)

0.17% (237)

335 (278)

6.1k (=)

10

Tarte Cosmetics

7M (9)

0.93% (145)

1.2M (25)

5.8k (=)

11

ROMANOVAMAKEUP Ресницы

69.6k (137)

0.39% (229)

17.2k (132)

5.6k (=)

12

Bondi Sands

451.2k (64)

0.81% (164)

72.6k (95)

5.6k (=)

13

Maybelline New York

5.7M (10)

0.90% (149)

2.8M (14)

5.3k (=)

14

L'Oréal Paris Makeup

4M (13)

0.66% (192)

708.2k (37)

5.1k (=)

15

SigmaBeauty.com

3M (18)

0.54% (207)

561.6k (42)

5.1k (=)

16

M·A·C Cosmetics

16.4M (1)

0.59% (201)

10.2M (2)

4.8k (=)

17

Benefit Cosmetics US

7.2M (8)

1.12% (120)

1.2M (26)

4.7k (=)

18

NYX Professional Makeup

11.8M (4)

0.86% (156)

5.3M (6)

4.5k (=)

19

Palytte

30.3k (181)

0.46% (221)

7k (157)

4.3k (=)

20

Beleza na Web

202.8k (86)

0.29% (232)

0 (331)

4.2k (=)

21

Too Faced Cosmetics

9.4M (6)

1.20% (109)

3.2M (11)

3.9k (=)

22

Keyshia Ka'oir

2.5M (20)

1.45% (81)

28.6k (115)

3.9k (=)

23

Lace Kingdom

9.2k (242)

0.21% (0)

11 (321)

3.7k (=)

24

Ardell Lashes

720.7k (51)

0.55% (205)

490.3k (48)

3.5k (=)

25

Tammy Taylor

70.3k (136)

0.71% (189)

93.4k (87)

3.5k (=)

26

CLARINS USA

215.3k (85)

0.75% (179)

437.2k (53)

3.5k (=)

27

Borissoler

9.1k (243)

0.95% (0)

943 (231)

3.5k (=)

28

Avon Philippines

114.1k (107)

0.51% (210)

15.8k (135)

3.3k (=)

29

Al Jothen Gallery

100.5k (111)

0.43% (226)

0 (324)

3.3k (=)

30

Sephora

12.6M (3)

0.72% (187)

5.7M (5)

3.2k (=)