beauty

Brand Categories Followers ER i Average engagement rate of all media. Engagement rate is based on the likes and comments received divided by the number of followers at the time of the post. Posts on hashtag Media posted
1

M·A·C Cosmetics

15.4M (=)

0.64% (187)

9M (2)

4.2k (17)

2

Anastasia Beverly Hills

13.9M (=)

0.99% (139)

9.8M (1)

10.1k (4)

3

Sephora

11.6M (=)

0.81% (168)

5.1M (5)

2.8k (33)

4

NYX Professional Makeup

11.1M (=)

1.01% (136)

4.6M (6)

3.9k (19)

5

Calvin Klein

9.2M (=)

1.15% (118)

2.7M (12)

1.9k (68)

6

Too Faced Cosmetics

8.9M (=)

1.34% (100)

2.8M (9)

3.5k (23)

7

Urban Decay Cosmetics

8.3M (=)

0.96% (142)

5.9M (4)

2.6k (40)

8

Benefit Cosmetics US

6.6M (=)

1.18% (115)

957.2k (29)

4.3k (16)

9

Tarte Cosmetics

6.6M (=)

0.99% (140)

903.7k (31)

5.1k (12)

10

Maybelline New York

5.2M (=)

0.94% (147)

2.5M (15)

4.6k (13)

11

narsissist

4.4M (=)

1.19% (113)

301.3k (63)

2.4k (48)

12

Lush Cosmetics North America

3.8M (=)

2.82% (20)

1.2k (206)

1.5k (92)

13

MAKE UP FOR EVER OFFICIAL

3.7M (=)

0.57% (195)

4.2M (8)

2.5k (44)

14

L'Oréal Paris Makeup

3.5M (=)

0.66% (185)

606.3k (39)

4.6k (14)

15

Smashbox Cosmetics

3.1M (=)

0.75% (177)

983.3k (27)

2.1k (56)

16

Lime Crime

3M (=)

1.21% (111)

1.4M (20)

7.6k (5)

17

Bath & Body Works

3M (=)

2.35% (33)

1M (26)

2.8k (34)

18

SigmaBeauty.com

2.9M (=)

0.58% (193)

489.1k (44)

4.5k (15)

19

Motives Cosmetics Official

2.3M (=)

0.62% (190)

628.5k (37)

18k (1)

20

Bobbi Brown Cosmetics

2.3M (=)

0.83% (164)

1.1M (24)

2k (60)

21

Keyshia Ka'oir

2.2M (=)

1.36% (97)

24.7k (115)

3.8k (20)

22

essie

2.2M (=)

1.82% (52)

237.5k (66)

2.6k (38)

23

House of Lashes®

2.1M (=)

0.65% (186)

444.5k (47)

7.3k (6)

24

eos Products

2M (=)

3.26% (16)

2.5M (13)

941 (134)

25

Milani Cosmetics

2M (=)

0.89% (152)

236.1k (68)

1.8k (72)

26

Sugarpill Cosmetics

2M (=)

1.05% (131)

428.1k (48)

6.7k (7)

27

Estée Lauder

1.8M (=)

1.03% (135)

1.1M (23)

2k (62)

28

Real Techniques

1.7M (=)

1.47% (86)

565.1k (41)

1.9k (69)

29

Lancôme Official

1.7M (=)

0.83% (165)

1.3M (22)

1.3k (111)

30

Risqué | A Vida em Cores

1.7M (=)

1.30% (107)

29.1k (109)

1.4k (101)

61

Kiehl's Since 1851

63k (132)

1.71% (=)

302.8k (61)

471 (217)

62

Mary Kay

357.8k (63)

1.70% (=)

23.1k (117)

1.3k (104)

63

minmote.no

32.2k (164)

1.69% (=)

68.8k (87)

1.5k (91)

64

Vichy Canada

27.3k (170)

1.68% (=)

1.5k (197)

593 (197)

65

Weleda France

23.7k (178)

1.67% (=)

171 (281)

611 (195)

66

Lise Watier Cosmétiques

62.6k (133)

1.66% (=)

26.1k (112)

987 (128)

67

Profusion Cosmetics

28.1k (168)

1.66% (=)

15.1k (127)

490 (215)

68

Suavecito Pomade

189.9k (82)

1.66% (=)

125.6k (75)

5.8k (8)

69

Jo Malone London

514.2k (55)

1.65% (=)

73.6k (86)

336 (243)

70

Olga's Organics

11.6k (212)

1.64% (=)

507 (242)

424 (228)

71

Graftobian Makeup Company

69k (122)

1.64% (=)

11.5k (137)

538 (209)

72

Eau Thermale Avène España

21.9k (185)

1.59% (=)

107.9k (77)

372 (237)

73

AXE

39k (151)

1.58% (=)

726 (229)

1.2k (117)

74

curlbox

356.1k (64)

1.57% (=)

681k (35)

15.6k (2)

75

ARTDECO

94.3k (105)

1.57% (=)

13.7k (131)

673 (180)

76

Estée Edit

73.4k (115)

1.57% (=)

11.4k (138)

611 (194)

77

Body and Scrub

11.9k (211)

1.56% (=)

624 (234)

698 (177)

78

Oriflame

209.5k (76)

1.55% (=)

1.6M (18)

713 (170)

79

OPI Arabia

18.8k (191)

1.54% (=)

806 (221)

424 (229)

80

the only blonde color salon

20k (189)

1.53% (=)

0 (315)

979 (129)

81

OGXBeauty

66.1k (129)

1.51% (=)

598 (238)

673 (179)

82

ETUDE HOUSE Hong Kong

41.9k (149)

1.51% (=)

1.6M (19)

432 (226)

83

ZOEVA

926.5k (43)

1.51% (=)

376k (52)

703 (173)

84

Antonym Cosmetics

18.2k (193)

1.49% (=)

1.2k (208)

657 (185)

85

Julep Beauty

106.8k (100)

1.49% (=)

75k (85)

2.9k (32)

86

Real Techniques

1.7M (28)

1.47% (=)

565.1k (41)

1.9k (69)

87

NANSHY Makeup Brushes & Tools

32.9k (162)

1.46% (=)

6.6k (150)

894 (144)

88

shu uemura

64.1k (131)

1.45% (=)

367.3k (54)

502 (213)

89

Sally Hansen

270.7k (70)

1.45% (=)

528.9k (42)

2k (63)

90

bareMinerals

445.6k (59)

1.43% (=)

512.3k (43)

1.6k (83)

1

Anastasia Beverly Hills

13.9M (2)

0.99% (139)

9.8M (=)

10.1k (4)

2

M·A·C Cosmetics

15.4M (1)

0.64% (187)

9M (=)

4.2k (17)

3

KENZO

1.5M (32)

0.93% (148)

6.4M (=)

1.7k (82)

4

Urban Decay Cosmetics

8.3M (7)

0.96% (142)

5.9M (=)

2.6k (40)

5

Sephora

11.6M (3)

0.81% (168)

5.1M (=)

2.8k (33)

6

NYX Professional Makeup

11.1M (4)

1.01% (136)

4.6M (=)

3.9k (19)

7

OPI

961.2k (42)

1.39% (92)

4.2M (=)

2.7k (36)

8

MAKE UP FOR EVER OFFICIAL

3.7M (13)

0.57% (195)

4.2M (=)

2.5k (44)

9

Too Faced Cosmetics

8.9M (6)

1.34% (100)

2.8M (=)

3.5k (23)

10

L'Oréal Paris USA

0 (294)

0.00% (0)

2.7M (=)

0 (314)

11

L'Oréal Paris France

0 (297)

0.00% (0)

2.7M (=)

0 (307)

12

Calvin Klein

9.2M (5)

1.15% (118)

2.7M (=)

1.9k (68)

13

eos Products

2M (24)

3.26% (16)

2.5M (=)

941 (134)

14

Gemey Maybelline

0 (309)

0.00% (0)

2.5M (=)

0 (295)

15

Maybelline New York

5.2M (10)

0.94% (147)

2.5M (=)

4.6k (13)

16

avoninsider

113.7k (97)

1.37% (95)

1.9M (=)

1.8k (74)

17

Redken

260.1k (71)

0.59% (191)

1.6M (=)

2.5k (43)

18

Oriflame

209.5k (76)

1.55% (78)

1.6M (=)

713 (170)

19

ETUDE HOUSE Hong Kong

41.9k (149)

1.51% (82)

1.6M (=)

432 (226)

20

Lime Crime

3M (16)

1.21% (111)

1.4M (=)

7.6k (5)

21

Revlon

1.2M (39)

0.81% (167)

1.4M (=)

2k (66)

22

Lancôme Official

1.7M (29)

0.83% (165)

1.3M (=)

1.3k (111)

23

Estée Lauder

1.8M (27)

1.03% (135)

1.1M (=)

2k (62)

24

Bobbi Brown Cosmetics

2.3M (20)

0.83% (164)

1.1M (=)

2k (60)

25

Clinique

1.3M (33)

0.87% (159)

1M (=)

1.2k (114)

26

Bath & Body Works

3M (17)

2.35% (33)

1M (=)

2.8k (34)

27

Smashbox Cosmetics

3.1M (15)

0.75% (177)

983.3k (=)

2.1k (56)

28

Comme des Garcons OFFICIAL

1.1M (41)

1.33% (102)

959.7k (=)

181 (266)

29

Benefit Cosmetics US

6.6M (8)

1.18% (115)

957.2k (=)

4.3k (16)

30

Dove Global Channel

204.6k (77)

0.94% (146)

918k (=)

370 (238)

1

Motives Cosmetics Official

2.3M (19)

0.62% (190)

628.5k (37)

18k (=)

2

curlbox

356.1k (64)

1.57% (74)

681k (35)

15.6k (=)

3

Gerard Cosmetics

1.6M (31)

0.48% (203)

374.5k (53)

10.5k (=)

4

Anastasia Beverly Hills

13.9M (2)

0.99% (139)

9.8M (1)

10.1k (=)

5

Lime Crime

3M (16)

1.21% (111)

1.4M (20)

7.6k (=)

6

House of Lashes®

2.1M (23)

0.65% (186)

444.5k (47)

7.3k (=)

7

Sugarpill Cosmetics

2M (26)

1.05% (131)

428.1k (48)

6.7k (=)

8

Suavecito Pomade

189.9k (82)

1.66% (68)

125.6k (75)

5.8k (=)

9

Sis Hair

10.4k (220)

0.19% (222)

210 (272)

5.6k (=)

10

ROMANOVAMAKEUP Ресницы

65.8k (130)

0.40% (217)

15.6k (124)

5.4k (=)

11

Bondi Sands

402.3k (61)

0.85% (161)

61.9k (93)

5.2k (=)

12

Tarte Cosmetics

6.6M (9)

0.99% (140)

903.7k (31)

5.1k (=)

13

Maybelline New York

5.2M (10)

0.94% (147)

2.5M (15)

4.6k (=)

14

L'Oréal Paris Makeup

3.5M (14)

0.66% (185)

606.3k (39)

4.6k (=)

15

SigmaBeauty.com

2.9M (18)

0.58% (193)

489.1k (44)

4.5k (=)

16

Benefit Cosmetics US

6.6M (8)

1.18% (115)

957.2k (29)

4.3k (=)

17

M·A·C Cosmetics

15.4M (1)

0.64% (187)

9M (2)

4.2k (=)

18

piCture pOlish

509.3k (56)

1.13% (123)

125k (76)

4k (=)

19

NYX Professional Makeup

11.1M (4)

1.01% (136)

4.6M (6)

3.9k (=)

20

Keyshia Ka'oir

2.2M (21)

1.36% (97)

24.7k (115)

3.8k (=)

21

Lace Kingdom

9.3k (227)

0.21% (0)

10 (308)

3.7k (=)

22

Palytte

29.2k (166)

0.49% (202)

6.4k (152)

3.6k (=)

23

Too Faced Cosmetics

8.9M (6)

1.34% (100)

2.8M (9)

3.5k (=)

24

Beleza na Web

172.4k (85)

0.29% (218)

0 (311)

3.4k (=)

25

Ardell Lashes

673.2k (47)

0.58% (192)

414.3k (49)

3.3k (=)

26

CLARINS USA

199.5k (79)

0.80% (169)

392k (50)

3.3k (=)

27

Айгунь

22k (184)

0.46% (208)

2.3k (184)

3.2k (=)

28

Borissoler

8.8k (229)

0.94% (0)

792 (224)

3.2k (=)

29

Tammy Taylor

60.5k (134)

0.71% (178)

81.7k (82)

3.2k (=)

30

Avon Philippines

107.6k (99)

0.55% (196)

15.2k (126)

3.1k (=)