beauty

Brand Categories Followers ER i Average engagement rate of all media. Engagement rate is based on the likes and comments received divided by the number of followers at the time of the post. Posts on hashtag Media posted
1

M·A·C Cosmetics

17M (=)

0.57% (208)

10.8M (2)

5.2k (17)

2

Anastasia Beverly Hills

15.1M (=)

0.95% (144)

12.4M (1)

11.3k (4)

3

Sephora

13.1M (=)

0.69% (191)

6M (5)

3.4k (30)

4

NYX Professional Makeup

12.1M (=)

0.83% (162)

5.6M (6)

4.7k (18)

5

CALVIN KLEIN

10.7M (=)

0.94% (146)

3.4M (12)

2.2k (75)

6

Too Faced Cosmetics

9.6M (=)

1.17% (112)

3.4M (11)

4.1k (21)

7

Urban Decay Cosmetics

9.1M (=)

0.83% (160)

7.1M (3)

3.4k (29)

8

Benefit Cosmetics US

7.4M (=)

1.09% (125)

1.3M (25)

3.2k (36)

9

Tarte Cosmetics

7.3M (=)

0.90% (149)

1.3M (24)

6.2k (11)

10

Maybelline New York

6M (=)

0.89% (154)

3M (14)

5.6k (14)

11

narsissist

4.9M (=)

0.95% (143)

369.3k (63)

2.6k (50)

12

L'Oréal Paris Makeup

4.3M (=)

0.66% (197)

761.2k (38)

5.3k (16)

13

MAKE UP FOR EVER OFFICIAL

4.2M (=)

0.49% (219)

5.4M (7)

3.2k (35)

14

Lush Cosmetics North America

4M (=)

2.43% (28)

1.3k (225)

1.9k (91)

15

Smashbox Cosmetics

3.7M (=)

0.68% (194)

1.2M (28)

2.6k (52)

16

Keyshia Ka'oir Davis

3.3M (=)

1.76% (53)

48.3k (108)

3.9k (22)

17

Bath & Body Works

3.3M (=)

2.04% (40)

1.1M (30)

3.2k (34)

18

Lime Crime

3.3M (=)

1.11% (121)

1.6M (20)

8.9k (5)

19

SigmaBeauty.com

3.1M (=)

0.52% (215)

597.1k (43)

5.4k (15)

20

Bobbi Brown Cosmetics

2.6M (=)

0.76% (177)

1.3M (26)

2.3k (64)

21

Milani Cosmetics

2.3M (=)

0.80% (169)

283.1k (68)

2k (80)

22

Motives Cosmetics Official

2.3M (=)

0.58% (204)

665.9k (41)

18.5k (1)

23

Estée Lauder

2.2M (=)

0.82% (164)

1.3M (23)

2.6k (54)

24

essie

2.2M (=)

1.60% (66)

258.7k (71)

3.2k (37)

25

Lancôme Official

2.2M (=)

0.70% (190)

1.5M (22)

1.7k (99)

26

House of Lashes®

2.2M (=)

0.58% (207)

499.5k (51)

8.2k (7)

27

eos Products

2.1M (=)

2.70% (21)

2.9M (15)

1.1k (144)

28

Sugarpill Cosmetics

2M (=)

0.97% (142)

475.2k (53)

7.8k (8)

29

Real Techniques

2M (=)

1.25% (100)

632k (42)

2.2k (69)

30

Risqué | A Vida em Cores

1.9M (=)

1.18% (110)

32.5k (117)

1.4k (116)

61

Furless Cosmetics

84k (127)

1.65% (=)

10.4k (152)

2.3k (67)

62

Aesop

372.6k (69)

1.65% (=)

215.1k (72)

507 (234)

63

Kiehl's Since 1851

13.6k (225)

1.63% (=)

1.7k (210)

1k (151)

64

AXE

49.3k (162)

1.62% (=)

743 (251)

1.2k (134)

65

FRENCH GIRL

33.5k (182)

1.60% (=)

1.6k (216)

1.7k (101)

66

essie

2.2M (24)

1.60% (=)

258.7k (71)

3.2k (37)

67

minmote.no

35k (178)

1.59% (=)

84.4k (92)

1.9k (89)

68

Oriflame

278.1k (79)

1.57% (=)

2M (18)

900 (172)

69

Body and Scrub

11.9k (237)

1.56% (=)

621 (261)

698 (204)

70

Jo Malone London

677k (58)

1.55% (=)

88.2k (91)

436 (254)

71

Aussie Hair Official

34.5k (180)

1.55% (=)

7.5k (160)

701 (202)

72

Mary Kay

402.8k (67)

1.55% (=)

31.6k (118)

1.5k (114)

73

kosmetik4less.de

75.9k (135)

1.54% (=)

11.1k (151)

1k (157)

74

Estée Edit

75.5k (137)

1.54% (=)

12.8k (148)

624 (215)

75

Suavecito Pomade

201.4k (90)

1.53% (=)

146.7k (81)

6.3k (9)

76

Eau Thermale Avène España

31.8k (187)

1.51% (=)

129.5k (84)

435 (255)

77

Clarins Russia

93.6k (117)

1.50% (=)

12.9k (147)

1k (155)

78

curlbox

363k (71)

1.49% (=)

744.1k (39)

15.9k (2)

79

the only blonde color salon

21.7k (210)

1.48% (=)

0 (337)

1k (158)

80

Oral-B

66.7k (146)

1.47% (=)

59.9k (104)

206 (289)

81

SHHHOWERCAP

19.1k (213)

1.47% (=)

303 (286)

791 (185)

82

ANNABELLE

24.5k (200)

1.47% (+1)

891 (240)

964 (162)

83

NANSHY Brushes

109.4k (113)

1.46% (-1)

7.2k (161)

1.1k (149)

84

shu uemura

64.1k (148)

1.45% (=)

428.5k (57)

502 (235)

85

Lise Watier Cosmétiques

65.7k (147)

1.42% (=)

29.4k (119)

1.1k (143)

86

Antonym Cosmetics

25.8k (199)

1.42% (=)

2.1k (202)

787 (186)

87

BOXYCHARM

597.7k (60)

1.40% (=)

180.4k (76)

2.8k (44)

88

Marcelle

13.1k (230)

1.38% (+1)

2.3k (195)

647 (210)

89

Graftobian Makeup Company

81.6k (129)

1.38% (-1)

16k (140)

637 (212)

90

Original Luxury Beauty Cases®

30.9k (189)

1.37% (=)

120 (306)

508 (233)

1

Anastasia Beverly Hills

15.1M (2)

0.95% (144)

12.4M (=)

11.3k (4)

2

M·A·C Cosmetics

17M (1)

0.57% (208)

10.8M (=)

5.2k (17)

3

Urban Decay Cosmetics

9.1M (7)

0.83% (160)

7.1M (=)

3.4k (29)

4

KENZO

1.6M (34)

0.81% (165)

6.7M (=)

1.8k (94)

5

Sephora

13.1M (3)

0.69% (191)

6M (=)

3.4k (30)

6

NYX Professional Makeup

12.1M (4)

0.83% (162)

5.6M (=)

4.7k (18)

7

MAKE UP FOR EVER OFFICIAL

4.2M (13)

0.49% (219)

5.4M (=)

3.2k (35)

8

OPI

992.7k (45)

1.20% (106)

4.6M (=)

3.3k (32)

9

L'Oréal Paris USA

0 (322)

0.00% (0)

3.4M (=)

0 (342)

10

L'Oréal Paris France

0 (324)

0.00% (0)

3.4M (=)

0 (343)

11

Too Faced Cosmetics

9.6M (6)

1.17% (112)

3.4M (=)

4.1k (21)

12

CALVIN KLEIN

10.7M (5)

0.94% (146)

3.4M (=)

2.2k (75)

13

Gemey Maybelline

0 (330)

0.00% (0)

3M (=)

0 (334)

14

Maybelline New York

6M (10)

0.89% (154)

3M (=)

5.6k (14)

15

eos Products

2.1M (27)

2.70% (21)

2.9M (=)

1.1k (144)

16

avoninsider

127.7k (106)

1.22% (103)

2.3M (=)

2k (81)

17

Redken

260.1k (82)

0.59% (202)

2.1M (=)

2.5k (56)

18

Oriflame

278.1k (79)

1.57% (68)

2M (=)

900 (172)

19

ETUDE HOUSE Hong Kong

44.5k (167)

1.26% (99)

1.8M (=)

516 (229)

20

Lime Crime

3.3M (18)

1.11% (121)

1.6M (=)

8.9k (5)

21

Revlon

1.4M (37)

0.67% (196)

1.6M (=)

2.2k (71)

22

Lancôme Official

2.2M (25)

0.70% (190)

1.5M (=)

1.7k (99)

23

Estée Lauder

2.2M (23)

0.82% (164)

1.3M (=)

2.6k (54)

24

Tarte Cosmetics

7.3M (9)

0.90% (149)

1.3M (=)

6.2k (11)

25

Benefit Cosmetics US

7.4M (8)

1.09% (125)

1.3M (=)

3.2k (36)

26

Bobbi Brown Cosmetics

2.6M (20)

0.76% (177)

1.3M (=)

2.3k (64)

27

Clinique

1.6M (32)

0.69% (193)

1.2M (=)

1.5k (110)

28

Smashbox Cosmetics

3.7M (15)

0.68% (194)

1.2M (=)

2.6k (52)

29

Comme des Garcons OFFICIAL

1.4M (38)

1.14% (115)

1.2M (=)

231 (283)

30

Bath & Body Works

3.3M (17)

2.04% (40)

1.1M (=)

3.2k (34)

1

Motives Cosmetics Official

2.3M (22)

0.58% (204)

665.9k (41)

18.5k (=)

2

curlbox

363k (71)

1.49% (78)

744.1k (39)

15.9k (=)

3

Gerard Cosmetics

1.7M (31)

0.45% (228)

421.5k (58)

12.1k (=)

4

Anastasia Beverly Hills

15.1M (2)

0.95% (144)

12.4M (1)

11.3k (=)

5

Lime Crime

3.3M (18)

1.11% (121)

1.6M (20)

8.9k (=)

6

Makeup Revolution

911.4k (47)

0.82% (163)

769.6k (37)

8.8k (=)

7

House of Lashes®

2.2M (26)

0.58% (207)

499.5k (51)

8.2k (=)

8

Sugarpill Cosmetics

2M (28)

0.97% (142)

475.2k (53)

7.8k (=)

9

Suavecito Pomade

201.4k (90)

1.53% (75)

146.7k (81)

6.3k (=)

10

Sis Hair

11.3k (239)

0.17% (244)

441 (270)

6.3k (=)

11

Tarte Cosmetics

7.3M (9)

0.90% (149)

1.3M (24)

6.2k (=)

12

Bondi Sands

461k (65)

0.80% (168)

76.9k (96)

5.8k (=)

13

ROMANOVAMAKEUP Ресницы

71.7k (140)

0.40% (235)

18.1k (135)

5.8k (=)

14

Maybelline New York

6M (10)

0.89% (154)

3M (14)

5.6k (=)

15

SigmaBeauty.com

3.1M (19)

0.52% (215)

597.1k (43)

5.4k (=)

16

L'Oréal Paris Makeup

4.3M (12)

0.66% (197)

761.2k (38)

5.3k (=)

17

M·A·C Cosmetics

17M (1)

0.57% (208)

10.8M (2)

5.2k (=)

18

NYX Professional Makeup

12.1M (4)

0.83% (162)

5.6M (6)

4.7k (=)

19

Palytte

29.9k (190)

0.44% (229)

7.5k (158)

4.6k (=)

20

Beleza na Web

226.1k (86)

0.28% (239)

0 (346)

4.5k (=)

21

Too Faced Cosmetics

9.6M (6)

1.17% (112)

3.4M (11)

4.1k (=)

22

Keyshia Ka'oir Davis

3.3M (16)

1.76% (53)

48.3k (108)

3.9k (=)

23

Lace Kingdom

9.2k (250)

0.21% (0)

11 (331)

3.7k (=)

24

Ardell Lashes & Beauty

737.2k (55)

0.53% (211)

525.8k (50)

3.6k (=)

25

Borissoler

9.4k (246)

0.95% (0)

1k (233)

3.6k (=)

26

Tammy Taylor

71.8k (138)

0.70% (189)

98.6k (89)

3.6k (=)

27

CLARINS USA

221.4k (87)

0.72% (184)

460k (54)

3.6k (=)

28

Al Jothen Gallery

100.8k (115)

0.40% (234)

0 (342)

3.4k (+1)

29

Urban Decay Cosmetics

9.1M (7)

0.83% (160)

7.1M (3)

3.4k (+2)

30

Sephora

13.1M (3)

0.69% (191)

6M (5)

3.4k (=)