beauty

Brand Categories Followers ER i Average engagement rate of all media. Engagement rate is based on the likes and comments received divided by the number of followers at the time of the post. Posts on hashtag Media posted
1

M·A·C Cosmetics

15.8M (=)

0.63% (191)

9.4M (2)

4.3k (17)

2

Anastasia Beverly Hills

14.2M (=)

0.98% (138)

10.3M (1)

10.3k (4)

3

Sephora

11.9M (=)

0.78% (174)

5.3M (5)

2.9k (32)

4

NYX Professional Makeup

11.3M (=)

0.97% (141)

4.8M (6)

4.1k (18)

5

Calvin Klein

9.6M (=)

1.12% (122)

2.8M (12)

1.9k (69)

6

Too Faced Cosmetics

9.1M (=)

1.29% (101)

2.9M (9)

3.6k (23)

7

Urban Decay Cosmetics

8.5M (=)

0.94% (144)

6.2M (4)

2.7k (39)

8

Benefit Cosmetics US

6.8M (=)

1.16% (115)

1M (28)

4.4k (16)

9

Tarte Cosmetics

6.8M (=)

0.97% (140)

983k (30)

5.3k (11)

10

Maybelline New York

5.4M (=)

0.93% (148)

2.6M (14)

4.8k (13)

11

narsissist

4.6M (=)

1.16% (116)

316.6k (61)

2.4k (47)

12

Lush Cosmetics North America

3.9M (=)

2.71% (21)

1.2k (209)

1.6k (89)

13

MAKE UP FOR EVER OFFICIAL

3.8M (=)

0.55% (200)

4.4M (7)

2.6k (40)

14

L'Oréal Paris Makeup

3.6M (=)

0.67% (187)

638k (38)

4.8k (14)

15

Smashbox Cosmetics

3.2M (=)

0.73% (180)

1M (27)

2.2k (54)

16

Lime Crime

3.1M (=)

1.20% (112)

1.4M (20)

7.9k (5)

17

Bath & Body Works

3M (=)

2.28% (36)

1M (26)

2.9k (33)

18

SigmaBeauty.com

2.9M (=)

0.57% (199)

507.9k (44)

4.7k (15)

19

Bobbi Brown Cosmetics

2.3M (=)

0.81% (168)

1.1M (24)

2.1k (59)

20

Motives Cosmetics Official

2.3M (=)

0.61% (193)

636.9k (39)

18.1k (1)

21

Keyshia Ka'oir

2.3M (=)

1.38% (94)

26.2k (113)

3.9k (19)

22

essie

2.2M (=)

1.76% (55)

242.6k (68)

2.7k (37)

23

House of Lashes®

2.1M (=)

0.64% (190)

456.1k (47)

7.5k (6)

24

Milani Cosmetics

2.1M (=)

0.87% (155)

245.7k (66)

1.9k (71)

25

eos Products

2M (=)

3.11% (17)

2.6M (15)

979 (134)

26

Sugarpill Cosmetics

2M (=)

1.04% (131)

436.7k (49)

6.9k (7)

27

Estée Lauder

1.9M (=)

0.94% (145)

1.2M (23)

2.2k (56)

28

Lancôme Official

1.8M (=)

0.79% (172)

1.3M (22)

1.3k (108)

29

Real Techniques

1.8M (=)

1.41% (90)

579.4k (41)

2k (68)

30

Risqué | A Vida em Cores

1.7M (=)

1.24% (108)

30.1k (109)

1.4k (101)

61

Kiehl's Since 1851

63k (134)

1.71% (-1)

315k (62)

471 (220)

62

Aesop

331.6k (66)

1.70% (=)

185.9k (72)

472 (219)

63

minmote.no

32.8k (165)

1.69% (=)

72.3k (89)

1.6k (90)

64

Weleda France

26.1k (179)

1.68% (+1)

181 (283)

636 (190)

65

Mary Kay

367.3k (63)

1.67% (-1)

24.6k (116)

1.4k (106)

66

FRENCH GIRL

23.6k (185)

1.65% (=)

1.3k (207)

1.4k (104)

67

Suavecito Pomade

193.5k (82)

1.62% (=)

130.3k (75)

5.9k (8)

68

Aveeno

29.6k (170)

1.61% (=)

141 (287)

195 (270)

69

Eau Thermale Avène España

24k (182)

1.59% (=)

113.2k (79)

386 (238)

70

AXE

41.3k (155)

1.59% (+1)

729 (233)

1.2k (117)

71

Lise Watier Cosmétiques

63.2k (133)

1.58% (+1)

26.7k (112)

1k (128)

72

Vichy Canada

28.2k (173)

1.58% (-2)

1.8k (193)

647 (188)

73

NANSHY

59.5k (137)

1.57% (=)

6.7k (150)

930 (144)

74

Jo Malone London

545.5k (55)

1.57% (=)

76.5k (85)

366 (244)

75

Body and Scrub

11.9k (215)

1.56% (=)

617 (238)

698 (178)

76

Olga's Organics

10.1k (227)

1.55% (+1)

528 (243)

443 (228)

77

curlbox

358.4k (64)

1.55% (+1)

692.8k (35)

15.7k (2)

78

Profusion Cosmetics

29.5k (171)

1.54% (-2)

16.2k (124)

555 (209)

79

Oriflame

221.9k (76)

1.54% (+1)

1.7M (18)

752 (170)

80

Estée Edit

75.5k (118)

1.54% (-1)

12.1k (138)

624 (195)

81

Graftobian Makeup Company

71.4k (124)

1.53% (=)

12.5k (137)

564 (208)

82

the only blonde color salon

20.4k (193)

1.51% (=)

0 (315)

989 (133)

83

Antonym Cosmetics

20k (194)

1.48% (=)

1.3k (204)

677 (184)

84

OGXBeauty

67.8k (128)

1.48% (=)

662 (236)

687 (180)

85

Julep Beauty

108.9k (101)

1.46% (=)

75.1k (86)

3k (31)

86

ETUDE HOUSE Hong Kong

42.2k (152)

1.45% (=)

1.6M (19)

450 (224)

87

shu uemura

64.1k (132)

1.45% (=)

377k (54)

502 (214)

88

ZOEVA

960.1k (43)

1.43% (=)

394.6k (51)

734 (173)

89

Sally Hansen

274.8k (70)

1.42% (=)

534k (42)

2k (66)

90

Real Techniques

1.8M (29)

1.41% (=)

579.4k (41)

2k (68)

1

Anastasia Beverly Hills

14.2M (2)

0.98% (138)

10.3M (=)

10.3k (4)

2

M·A·C Cosmetics

15.8M (1)

0.63% (191)

9.4M (=)

4.3k (17)

3

KENZO

1.5M (32)

0.90% (150)

6.4M (=)

1.7k (85)

4

Urban Decay Cosmetics

8.5M (7)

0.94% (144)

6.2M (=)

2.7k (39)

5

Sephora

11.9M (3)

0.78% (174)

5.3M (=)

2.9k (32)

6

NYX Professional Makeup

11.3M (4)

0.97% (141)

4.8M (=)

4.1k (18)

7

MAKE UP FOR EVER OFFICIAL

3.8M (13)

0.55% (200)

4.4M (=)

2.6k (40)

8

OPI

967k (42)

1.34% (98)

4.3M (=)

2.8k (34)

9

Too Faced Cosmetics

9.1M (6)

1.29% (101)

2.9M (=)

3.6k (23)

10

L'Oréal Paris USA

0 (302)

0.00% (0)

2.9M (+1)

0 (320)

11

L'Oréal Paris France

0 (305)

0.00% (0)

2.9M (-1)

0 (313)

12

Calvin Klein

9.6M (5)

1.12% (122)

2.8M (=)

1.9k (69)

13

Gemey Maybelline

0 (311)

0.00% (0)

2.6M (=)

0 (312)

14

Maybelline New York

5.4M (10)

0.93% (148)

2.6M (=)

4.8k (13)

15

eos Products

2M (25)

3.11% (17)

2.6M (=)

979 (134)

16

avoninsider

115.4k (97)

1.35% (96)

2M (=)

1.9k (73)

17

Redken

260.1k (73)

0.59% (194)

1.7M (=)

2.5k (43)

18

Oriflame

221.9k (76)

1.54% (79)

1.7M (=)

752 (170)

19

ETUDE HOUSE Hong Kong

42.2k (152)

1.45% (86)

1.6M (=)

450 (224)

20

Lime Crime

3.1M (16)

1.20% (112)

1.4M (=)

7.9k (5)

21

Revlon

1.2M (39)

0.78% (176)

1.4M (=)

2k (65)

22

Lancôme Official

1.8M (28)

0.79% (172)

1.3M (=)

1.3k (108)

23

Estée Lauder

1.9M (27)

0.94% (145)

1.2M (=)

2.2k (56)

24

Bobbi Brown Cosmetics

2.3M (19)

0.81% (168)

1.1M (=)

2.1k (59)

25

Clinique

1.4M (33)

0.84% (161)

1.1M (=)

1.3k (113)

26

Bath & Body Works

3M (17)

2.28% (36)

1M (=)

2.9k (33)

27

Smashbox Cosmetics

3.2M (15)

0.73% (180)

1M (=)

2.2k (54)

28

Benefit Cosmetics US

6.8M (8)

1.16% (115)

1M (=)

4.4k (16)

29

Comme des Garcons OFFICIAL

1.2M (41)

1.24% (110)

1M (=)

196 (269)

30

Tarte Cosmetics

6.8M (9)

0.97% (140)

983k (=)

5.3k (11)

1

Motives Cosmetics Official

2.3M (20)

0.61% (193)

636.9k (39)

18.1k (=)

2

curlbox

358.4k (64)

1.55% (77)

692.8k (35)

15.7k (=)

3

Gerard Cosmetics

1.6M (31)

0.47% (214)

383.3k (53)

10.9k (=)

4

Anastasia Beverly Hills

14.2M (2)

0.98% (138)

10.3M (1)

10.3k (=)

5

Lime Crime

3.1M (16)

1.20% (112)

1.4M (20)

7.9k (=)

6

House of Lashes®

2.1M (23)

0.64% (190)

456.1k (47)

7.5k (=)

7

Sugarpill Cosmetics

2M (26)

1.04% (131)

436.7k (49)

6.9k (=)

8

Suavecito Pomade

193.5k (82)

1.62% (67)

130.3k (75)

5.9k (=)

9

Sis Hair

11k (221)

0.18% (227)

214 (274)

5.8k (=)

10

ROMANOVAMAKEUP Ресницы

67.6k (129)

0.40% (222)

16k (125)

5.5k (=)

11

Tarte Cosmetics

6.8M (9)

0.97% (140)

983k (30)

5.3k (=)

12

Bondi Sands

436.9k (61)

0.84% (160)

66k (92)

5.3k (=)

13

Maybelline New York

5.4M (10)

0.93% (148)

2.6M (14)

4.8k (=)

14

L'Oréal Paris Makeup

3.6M (14)

0.67% (187)

638k (38)

4.8k (=)

15

SigmaBeauty.com

2.9M (18)

0.57% (199)

507.9k (44)

4.7k (=)

16

Benefit Cosmetics US

6.8M (8)

1.16% (115)

1M (28)

4.4k (=)

17

M·A·C Cosmetics

15.8M (1)

0.63% (191)

9.4M (2)

4.3k (=)

18

NYX Professional Makeup

11.3M (4)

0.97% (141)

4.8M (6)

4.1k (=)

19

Keyshia Ka'oir

2.3M (21)

1.38% (94)

26.2k (113)

3.9k (=)

20

Palytte

29.7k (169)

0.48% (208)

6.5k (151)

3.8k (=)

21

Lace Kingdom

9.2k (230)

0.21% (0)

9 (313)

3.7k (=)

22

Beleza na Web

183.4k (84)

0.29% (223)

0 (320)

3.7k (=)

23

Too Faced Cosmetics

9.1M (6)

1.29% (101)

2.9M (9)

3.6k (=)

24

Ardell Lashes

695.3k (48)

0.57% (197)

438k (48)

3.3k (=)

25

Айгунь

22.5k (189)

0.45% (216)

2.4k (184)

3.3k (=)

26

CLARINS USA

208k (80)

0.78% (173)

405.2k (50)

3.3k (=)

27

Borissoler

8.9k (232)

0.95% (0)

877 (221)

3.3k (=)

28

Tammy Taylor

62.7k (135)

0.71% (181)

85.3k (82)

3.3k (=)

29

Avon Philippines

109.3k (100)

0.53% (203)

15.5k (130)

3.2k (=)

30

Al Jothen Gallery

99.4k (105)

0.47% (212)

0 (317)

3.1k (=)