beauty

Brand Categories Followers ER i Average engagement rate of all media. Engagement rate is based on the likes and comments received divided by the number of followers at the time of the post. Posts on hashtag Media posted
1

M·A·C Cosmetics

17M (=)

0.57% (208)

10.9M (2)

5.2k (17)

2

Anastasia Beverly Hills

15.1M (=)

0.95% (144)

12.4M (1)

11.3k (4)

3

Sephora

13.2M (=)

0.69% (192)

6M (5)

3.4k (30)

4

NYX Professional Makeup

12.1M (=)

0.83% (162)

5.6M (6)

4.8k (18)

5

CALVIN KLEIN

10.7M (=)

0.93% (146)

3.4M (12)

2.2k (75)

6

Too Faced Cosmetics

9.6M (=)

1.17% (113)

3.4M (11)

4.1k (21)

7

Urban Decay Cosmetics

9.1M (=)

0.83% (160)

7.1M (3)

3.4k (29)

8

Benefit Cosmetics US

7.4M (=)

1.09% (125)

1.3M (25)

3.2k (36)

9

Tarte Cosmetics

7.3M (=)

0.90% (149)

1.3M (24)

6.2k (11)

10

Maybelline New York

6M (=)

0.89% (154)

3M (13)

5.6k (14)

11

narsissist

4.9M (=)

0.95% (143)

369.7k (63)

2.6k (50)

12

L'Oréal Paris Makeup

4.3M (=)

0.66% (197)

762k (38)

5.3k (16)

13

MAKE UP FOR EVER OFFICIAL

4.2M (=)

0.49% (219)

5.4M (7)

3.2k (35)

14

Lush Cosmetics North America

4M (=)

2.43% (28)

1.3k (225)

1.9k (91)

15

Smashbox Cosmetics

3.7M (=)

0.68% (194)

1.2M (28)

2.6k (52)

16

Keyshia Ka'oir Davis

3.3M (=)

1.77% (53)

48.4k (108)

3.9k (22)

17

Bath & Body Works

3.3M (=)

2.04% (40)

1.1M (30)

3.2k (34)

18

Lime Crime

3.3M (=)

1.11% (121)

1.6M (21)

8.9k (5)

19

SigmaBeauty.com

3.1M (=)

0.52% (215)

597.5k (43)

5.4k (15)

20

Bobbi Brown Cosmetics

2.6M (=)

0.76% (177)

1.3M (26)

2.3k (64)

21

Milani Cosmetics

2.3M (=)

0.80% (169)

283.4k (68)

2k (80)

22

Motives Cosmetics Official

2.3M (=)

0.58% (205)

666.1k (41)

18.5k (1)

23

Estée Lauder

2.2M (=)

0.82% (164)

1.4M (23)

2.6k (54)

24

essie

2.2M (=)

1.60% (66)

258.8k (71)

3.2k (37)

25

Lancôme Official

2.2M (=)

0.70% (190)

1.5M (22)

1.7k (99)

26

House of Lashes®

2.2M (=)

0.58% (207)

499.9k (51)

8.2k (7)

27

eos Products

2.1M (=)

2.69% (21)

2.9M (15)

1.1k (144)

28

Sugarpill Cosmetics

2M (=)

0.96% (142)

475.4k (53)

7.8k (8)

29

Real Techniques

2M (=)

1.25% (100)

632.4k (42)

2.2k (69)

30

Risqué | A Vida em Cores

1.9M (=)

1.18% (109)

32.5k (117)

1.4k (116)

1

Closeup

14.9k (222)

34.27% (=)

52 (316)

9 (320)

2

PowWow Smile

27.4k (192)

7.97% (=)

192 (297)

173 (293)

3

treaclemoon (official)

153.7k (98)

6.09% (=)

3.4k (183)

475 (241)

4

Merci Handy

183.7k (94)

4.41% (=)

20.2k (131)

1.3k (126)

5

Devonne

460k (66)

4.16% (=)

152.2k (80)

635 (213)

6

Daniel Gray

13.3k (229)

3.62% (=)

113 (310)

85 (309)

7

Golden Rose

155.8k (97)

3.36% (=)

21.6k (128)

1k (154)

8

Avène México

12.9k (233)

3.32% (=)

148 (302)

484 (240)

9

Clean & Clear

92k (119)

3.27% (+1)

26.5k (121)

649 (209)

10

Eucerin Pflege erleben

10.4k (243)

3.26% (-1)

422 (274)

253 (279)

11

Gillette Venus

26.2k (197)

3.22% (=)

6.4k (164)

267 (274)

12

St. Ives

41.7k (170)

3.13% (=)

3.1k (187)

412 (257)

13

Bella Henna

116.1k (112)

3.06% (=)

846 (242)

474 (242)

14

프리메라 primera Official Account

13.5k (227)

3.00% (=)

0 (340)

397 (259)

15

Nolla® Lashes

11.2k (240)

2.97% (=)

114 (309)

85 (310)

16

dm-drogerie markt Deutschland

1.3M (41)

2.93% (=)

77.4k (95)

1.1k (145)

17

CARBON SCRUB SKINCARE

10.5k (241)

2.92% (=)

700 (254)

454 (249)

18

GLOSSYBOX

153.2k (100)

2.81% (=)

11.9k (150)

1.6k (107)

19

SHISEIDO

310.3k (74)

2.79% (=)

817.2k (34)

1.2k (135)

20

Glossier

843.4k (48)

2.72% (=)

115.8k (87)

2.3k (65)

21

eos Products

2.1M (27)

2.69% (=)

2.9M (15)

1.1k (144)

22

HAWKERS CO.

683k (57)

2.67% (=)

76.8k (97)

2.2k (70)

23

Issey Miyake Parfums

23.1k (206)

2.59% (+1)

1.3k (224)

206 (289)

24

essence cosmetics

1.4M (39)

2.59% (-1)

211.8k (75)

1.7k (103)

25

Angela & Dmytri

12.1k (236)

2.54% (=)

38 (321)

866 (177)

26

Dermacol CZ&SK

41.3k (171)

2.54% (=)

1.2k (227)

683 (206)

27

Kérastase Deutschland

10.2k (244)

2.52% (=)

619 (262)

913 (168)

28

Lush Cosmetics North America

4M (14)

2.43% (=)

1.3k (225)

1.9k (91)

29

patchology

18.5k (218)

2.42% (=)

5.2k (170)

522 (228)

30

WELEDA

29.8k (191)

2.40% (=)

127.6k (86)

645 (211)

1

Anastasia Beverly Hills

15.1M (2)

0.95% (144)

12.4M (=)

11.3k (4)

2

M·A·C Cosmetics

17M (1)

0.57% (208)

10.9M (=)

5.2k (17)

3

Urban Decay Cosmetics

9.1M (7)

0.83% (160)

7.1M (=)

3.4k (29)

4

KENZO

1.6M (34)

0.81% (165)

6.7M (=)

1.8k (94)

5

Sephora

13.2M (3)

0.69% (192)

6M (=)

3.4k (30)

6

NYX Professional Makeup

12.1M (4)

0.83% (162)

5.6M (=)

4.8k (18)

7

MAKE UP FOR EVER OFFICIAL

4.2M (13)

0.49% (219)

5.4M (=)

3.2k (35)

8

OPI

992.8k (45)

1.20% (105)

4.6M (=)

3.3k (32)

9

L'Oréal Paris USA

0 (322)

0.00% (0)

3.4M (=)

0 (345)

10

L'Oréal Paris France

0 (324)

0.00% (0)

3.4M (=)

0 (342)

11

Too Faced Cosmetics

9.6M (6)

1.17% (113)

3.4M (=)

4.1k (21)

12

CALVIN KLEIN

10.7M (5)

0.93% (146)

3.4M (=)

2.2k (75)

13

Maybelline New York

6M (10)

0.89% (154)

3M (+1)

5.6k (14)

14

Gemey Maybelline

0 (330)

0.00% (0)

3M (-1)

0 (334)

15

eos Products

2.1M (27)

2.69% (21)

2.9M (=)

1.1k (144)

16

avoninsider

127.8k (106)

1.21% (103)

2.3M (=)

2k (81)

17

Redken

260.1k (82)

0.59% (203)

2.1M (=)

2.5k (56)

18

Oriflame

278.6k (79)

1.57% (68)

2M (=)

901 (172)

19

ETUDE HOUSE Hong Kong

44.5k (167)

1.26% (99)

1.8M (=)

516 (229)

20

Revlon

1.4M (37)

0.67% (196)

1.6M (+1)

2.2k (71)

21

Lime Crime

3.3M (18)

1.11% (121)

1.6M (-1)

8.9k (5)

22

Lancôme Official

2.2M (25)

0.70% (190)

1.5M (=)

1.7k (99)

23

Estée Lauder

2.2M (23)

0.82% (164)

1.4M (=)

2.6k (54)

24

Tarte Cosmetics

7.3M (9)

0.90% (149)

1.3M (=)

6.2k (11)

25

Benefit Cosmetics US

7.4M (8)

1.09% (125)

1.3M (=)

3.2k (36)

26

Bobbi Brown Cosmetics

2.6M (20)

0.76% (177)

1.3M (=)

2.3k (64)

27

Clinique

1.6M (32)

0.69% (193)

1.2M (=)

1.5k (110)

28

Smashbox Cosmetics

3.7M (15)

0.68% (194)

1.2M (=)

2.6k (52)

29

Comme des Garcons OFFICIAL

1.4M (38)

1.15% (114)

1.2M (=)

231 (284)

30

Bath & Body Works

3.3M (17)

2.04% (40)

1.1M (=)

3.2k (34)

31

Avon Philippines

119.1k (110)

0.51% (218)

16.3k (139)

3.4k (=)

32

OPI

992.8k (45)

1.20% (105)

4.6M (8)

3.3k (=)

33

Julep Beauty

118.4k (111)

1.35% (92)

76.3k (98)

3.2k (=)

34

Bath & Body Works

3.3M (17)

2.04% (40)

1.1M (30)

3.2k (=)

35

MAKE UP FOR EVER OFFICIAL

4.2M (13)

0.49% (219)

5.4M (7)

3.2k (=)

36

Benefit Cosmetics US

7.4M (8)

1.09% (125)

1.3M (25)

3.2k (=)

37

essie

2.2M (24)

1.60% (66)

258.8k (71)

3.2k (=)

38

ghd hair

200.7k (91)

0.65% (198)

6.3k (165)

3.1k (=)

39

Sam Villa

755.7k (52)

0.46% (227)

100k (88)

3k (=)

40

L'Oréal Paris Hair Official

920.6k (46)

0.52% (213)

83.7k (93)

3k (=)

41

IMAN Cosmetics

84.9k (124)

0.89% (153)

20.4k (130)

2.9k (=)

42

Marc Jacobs Beauty

1.6M (33)

0.52% (212)

50.4k (106)

2.9k (=)

43

The Body Shop Official

1.1M (43)

1.07% (129)

737k (40)

2.8k (=)

44

BOXYCHARM

598k (60)

1.40% (87)

180.6k (76)

2.8k (=)

45

IT Cosmetics

821.1k (50)

0.77% (174)

288.4k (67)

2.7k (+1)

46

Айгунь

22.7k (208)

0.42% (230)

1.8k (207)

2.7k (-1)

47

Zoe Organics

34.8k (179)

0.78% (172)

3.6k (182)

2.7k (=)

48

Coca-Cola Jeans

221.4k (88)

0.73% (183)

35.9k (114)

2.6k (+1)

49

Brave & bearded Inc.

153.3k (99)

1.89% (47)

0 (341)

2.6k (-1)

50

narsissist

4.9M (11)

0.95% (143)

369.7k (63)

2.6k (=)

51

Beautylish

364.8k (70)

0.78% (171)

51.7k (105)

2.6k (=)

52

Smashbox Cosmetics

3.7M (15)

0.68% (194)

1.2M (28)

2.6k (=)

53

thebodyshopuae

78.1k (134)

0.34% (238)

1.7k (209)

2.6k (=)

54

Estée Lauder

2.2M (23)

0.82% (164)

1.4M (23)

2.6k (=)

55

The Body Shop Indonesia

266.5k (81)

0.52% (214)

63k (102)

2.5k (=)

56

Redken

260.1k (82)

0.59% (203)

2.1M (17)

2.5k (=)

57

COVERGIRL

1.5M (36)

0.86% (158)

991.6k (33)

2.5k (+1)

58

TRESemmé

86.1k (123)

1.17% (110)

63.6k (101)

2.5k (-1)

59

dr. brandt Skincare

97.8k (116)

0.75% (180)

35.7k (115)

2.5k (=)

60

Wella Professionals

380.1k (68)

0.49% (222)

777k (36)

2.4k (=)