beauty

Brand Categories Followers ER i Average engagement rate of all media. Engagement rate is based on the likes and comments received divided by the number of followers at the time of the post. Posts on hashtag Media posted
1

M·A·C Cosmetics

17.8M (=)

0.54% (212)

11.7M (2)

5.7k (16)

2

Anastasia Beverly Hills

16.2M (=)

0.95% (143)

13.7M (1)

11.9k (4)

3

Kylie Cosmetics

15.6M (=)

1.73% (52)

2.5M (14)

3.4k (35)

4

Sephora

13.9M (=)

0.64% (194)

6.5M (4)

3.7k (25)

5

NYX Professional Makeup

12.5M (=)

0.77% (168)

6.1M (5)

5.2k (19)

6

Too Faced Cosmetics

10.2M (=)

1.11% (117)

3.7M (10)

4.4k (21)

7

Urban Decay Cosmetics

9.5M (=)

0.76% (177)

7.7M (3)

3.9k (22)

8

Benefit Cosmetics US

7.7M (=)

1.04% (133)

1.4M (25)

5.4k (18)

9

Tarte Cosmetics

7.6M (=)

0.86% (157)

1.5M (23)

6.7k (9)

10

Maybelline New York

6.4M (=)

0.84% (159)

3.3M (12)

6.2k (12)

11

narsissist

5.1M (=)

0.90% (151)

405k (60)

2.7k (53)

12

L'Oréal Paris Makeup

4.6M (=)

0.65% (192)

835.8k (38)

5.6k (17)

13

MAKE UP FOR EVER OFFICIAL

4.4M (=)

0.46% (226)

5.9M (6)

3.5k (32)

14

Lush Cosmetics North America

4.1M (=)

2.33% (31)

1.3k (224)

2k (83)

15

Smashbox Cosmetics

3.9M (=)

0.66% (190)

1.3M (27)

2.8k (48)

16

Keyshia Ka'oir Davis

3.8M (=)

1.98% (42)

55.2k (105)

3k (45)

17

Bath & Body Works

3.4M (=)

1.92% (45)

1.2M (30)

3.4k (36)

18

Lime Crime

3.3M (=)

1.06% (129)

1.7M (21)

9.4k (5)

19

SigmaBeauty.com

3.2M (=)

0.49% (219)

641.2k (46)

5.9k (15)

20

Bobbi Brown Cosmetics

2.8M (=)

0.75% (179)

1.3M (26)

2.4k (68)

21

Milani Cosmetics

2.5M (=)

0.79% (167)

305.6k (68)

2.1k (77)

22

Lancôme Official

2.4M (=)

0.62% (199)

1.6M (22)

2k (84)

23

Estée Lauder

2.4M (=)

0.75% (180)

1.5M (24)

2.8k (51)

24

House of Lashes®

2.3M (=)

0.56% (209)

530.7k (52)

8.6k (7)

25

Motives Cosmetics Official

2.3M (=)

0.57% (207)

687.4k (41)

18.8k (1)

26

essie

2.2M (=)

1.50% (70)

267.8k (71)

3.4k (34)

27

Sugarpill Cosmetics

2.1M (=)

0.93% (145)

500.6k (54)

8.3k (8)

28

Real Techniques

2.1M (=)

1.17% (104)

666k (43)

2.4k (70)

29

eos Products

2.1M (=)

2.49% (24)

3.1M (13)

1.2k (138)

30

Risqué | A Vida em Cores

2M (=)

1.14% (110)

33.6k (115)

1.5k (113)

1

Closeup

14.4k (226)

34.30% (=)

50 (318)

9 (325)

2

PowWow Smile

26.2k (201)

7.87% (=)

188 (299)

173 (295)

3

treaclemoon (official)

152k (103)

5.74% (=)

3.5k (181)

510 (237)

4

Merci Handy

202.2k (95)

4.25% (=)

23k (126)

1.4k (117)

5

Devonne

443.7k (65)

4.16% (=)

156.4k (80)

635 (211)

6

Daniel Gray

13.8k (231)

3.71% (=)

117 (310)

86 (313)

7

Avène México

18.1k (218)

3.42% (=)

179 (301)

502 (244)

8

St. Ives

53k (162)

3.35% (=)

3.6k (179)

429 (254)

9

KKWBEAUTY

1.3M (42)

3.31% (=)

131.7k (87)

407 (256)

10

Golden Rose

169.1k (98)

3.17% (=)

25.1k (124)

1.1k (146)

11

Clean & Clear

97.6k (120)

3.03% (=)

29k (118)

15 (323)

12

Bella Henna

114.6k (114)

2.96% (=)

889 (242)

485 (246)

13

Eucerin Pflege erleben

11.2k (238)

2.92% (=)

501 (267)

283 (275)

14

GLOSSYBOX

169k (99)

2.81% (=)

12.7k (147)

1.7k (102)

15

Gillette Venus

32.6k (188)

2.80% (=)

6.8k (160)

283 (276)

16

Nolla® Lashes

11k (240)

2.79% (+1)

119 (309)

85 (315)

17

Glossier

1M (47)

2.79% (-1)

146.6k (82)

2.5k (64)

18

프리메라 primera Official Account

15.7k (220)

2.73% (=)

0 (345)

437 (251)

19

dm-drogerie markt Deutschland

1.4M (40)

2.71% (=)

80.3k (95)

1.2k (142)

20

Garnier India

10.6k (242)

2.53% (=)

1k (241)

619 (219)

21

Angela & Dmytri

11.7k (236)

2.53% (=)

39 (324)

869 (179)

22

Kérastase Deutschland

10.2k (244)

2.52% (=)

617 (260)

913 (171)

23

Dermacol CZ&SK

45.2k (169)

2.50% (=)

1.3k (223)

766 (194)

24

eos Products

2.1M (29)

2.49% (=)

3.1M (13)

1.2k (138)

25

Issey Miyake Parfums

30.3k (190)

2.45% (=)

1.5k (220)

254 (281)

26

SHISEIDO

354.6k (72)

2.43% (=)

864.3k (36)

1.3k (131)

27

essence cosmetics

1.5M (38)

2.43% (=)

231.1k (74)

1.9k (93)

28

patchology

27.1k (198)

2.40% (+1)

7.5k (157)

397 (258)

29

CARBON SCRUB SKINCARE

11.1k (239)

2.40% (-1)

818 (246)

513 (235)

30

Olay Fresh Effects Official

12.9k (232)

2.36% (=)

1.7k (217)

631 (212)

1

Anastasia Beverly Hills

16.2M (2)

0.95% (143)

13.7M (=)

11.9k (4)

2

M·A·C Cosmetics

17.8M (1)

0.54% (212)

11.7M (=)

5.7k (16)

3

Urban Decay Cosmetics

9.5M (7)

0.76% (177)

7.7M (=)

3.9k (22)

4

Sephora

13.9M (4)

0.64% (194)

6.5M (=)

3.7k (25)

5

NYX Professional Makeup

12.5M (5)

0.77% (168)

6.1M (=)

5.2k (19)

6

MAKE UP FOR EVER OFFICIAL

4.4M (13)

0.46% (226)

5.9M (=)

3.5k (32)

7

OPI

1.1M (45)

1.14% (112)

4.8M (=)

3.5k (31)

8

L'Oréal Paris USA

0 (329)

0.00% (0)

3.7M (=)

0 (344)

9

L'Oréal Paris France

0 (327)

0.00% (0)

3.7M (=)

0 (331)

10

Too Faced Cosmetics

10.2M (6)

1.11% (117)

3.7M (=)

4.4k (21)

11

Gemey Maybelline

0 (330)

0.00% (0)

3.3M (=)

0 (347)

12

Maybelline New York

6.4M (10)

0.84% (159)

3.3M (=)

6.2k (12)

13

eos Products

2.1M (29)

2.49% (24)

3.1M (=)

1.2k (138)

14

Kylie Cosmetics

15.6M (3)

1.73% (52)

2.5M (=)

3.4k (35)

15

avoninsider

132.8k (109)

1.15% (107)

2.5M (=)

2.1k (80)

16

Redken

260.1k (85)

0.59% (203)

2.4M (+1)

2.5k (61)

17

Redken

497.5k (63)

0.51% (216)

2.4M (-1)

2.4k (67)

18

Oriflame

321.4k (77)

1.68% (57)

2.4M (=)

994 (160)

19

ETUDE HOUSE Hong Kong

46.3k (168)

1.20% (101)

1.9M (=)

564 (225)

20

Revlon

1.5M (37)

0.60% (201)

1.7M (=)

2.4k (71)

21

Lime Crime

3.3M (18)

1.06% (129)

1.7M (=)

9.4k (5)

22

Lancôme Official

2.4M (22)

0.62% (199)

1.6M (=)

2k (84)

23

Tarte Cosmetics

7.6M (9)

0.86% (157)

1.5M (=)

6.7k (9)

24

Estée Lauder

2.4M (23)

0.75% (180)

1.5M (=)

2.8k (51)

25

Benefit Cosmetics US

7.7M (8)

1.04% (133)

1.4M (=)

5.4k (18)

26

Bobbi Brown Cosmetics

2.8M (20)

0.75% (179)

1.3M (=)

2.4k (68)

27

Smashbox Cosmetics

3.9M (15)

0.66% (190)

1.3M (=)

2.8k (48)

28

Comme des Garcons

1.5M (36)

1.12% (115)

1.3M (=)

240 (284)

29

Clinique

1.7M (33)

0.61% (200)

1.3M (=)

1.7k (100)

30

Bath & Body Works

3.4M (17)

1.92% (45)

1.2M (=)

3.4k (36)

31

OPI

1.1M (45)

1.14% (112)

4.8M (7)

3.5k (=)

32

MAKE UP FOR EVER OFFICIAL

4.4M (13)

0.46% (226)

5.9M (6)

3.5k (+1)

33

Avon Philippines

122.8k (110)

0.50% (218)

16.5k (139)

3.5k (-1)

34

essie

2.2M (26)

1.50% (70)

267.8k (71)

3.4k (=)

35

Kylie Cosmetics

15.6M (3)

1.73% (52)

2.5M (14)

3.4k (=)

36

Bath & Body Works

3.4M (17)

1.92% (45)

1.2M (30)

3.4k (=)

37

ghd hair

223.5k (90)

0.65% (193)

6.2k (163)

3.3k (=)

38

Julep Beauty

120.7k (111)

1.30% (92)

76.8k (97)

3.3k (=)

39

L'Oréal Paris Hair Official

987.1k (48)

0.53% (214)

102.6k (91)

3.3k (=)

40

Sam Villa

761.2k (56)

0.44% (227)

109.7k (88)

3.3k (=)

41

Marc Jacobs Beauty

1.9M (31)

0.47% (221)

57.9k (103)

3.2k (=)

42

The Body Shop Official

1.2M (43)

1.01% (137)

792.8k (39)

3.2k (=)

43

BOXYCHARM

699.5k (58)

1.47% (74)

208.7k (76)

3.1k (=)

44

IMAN Cosmetics

89.5k (126)

0.87% (156)

22.3k (127)

3.1k (=)

45

Keyshia Ka'oir Davis

3.8M (16)

1.98% (42)

55.2k (105)

3k (=)

46

Wella Professionals

411.4k (67)

0.47% (222)

884.8k (35)

2.8k (=)

47

МАНИКЮР АСТАНА

22.5k (208)

0.42% (231)

1.9k (205)

2.8k (=)

48

Smashbox Cosmetics

3.9M (15)

0.66% (190)

1.3M (27)

2.8k (=)

49

IT Cosmetics

907.7k (51)

0.75% (182)

317.9k (66)

2.8k (=)

50

COVERGIRL

1.5M (35)

0.76% (176)

1.1M (33)

2.8k (=)

51

Estée Lauder

2.4M (23)

0.75% (180)

1.5M (24)

2.8k (=)

52

Zoe Organics

34.6k (184)

0.76% (172)

3.7k (178)

2.7k (=)

53

narsissist

5.1M (11)

0.90% (151)

405k (60)

2.7k (=)

54

thebodyshopuae

92.8k (124)

0.32% (237)

1.9k (204)

2.7k (=)

55

Beautylish

383.6k (69)

0.76% (173)

56.2k (104)

2.7k (=)

56

Salon Line

920.1k (50)

0.70% (186)

202.1k (78)

2.7k (=)

57

The Body Shop Indonesia

303.4k (80)

0.54% (211)

66.8k (101)

2.6k (=)

58

Brave & bearded

154.3k (102)

1.90% (46)

0 (349)

2.6k (=)

59

dr. brandt skincare

117.5k (113)

0.74% (183)

41.5k (112)

2.6k (=)

60

Mugler

285.6k (83)

0.76% (178)

87.4k (93)

2.5k (=)