beauty

Brand Categories Followers ER i Average engagement rate of all media. Engagement rate is based on the likes and comments received divided by the number of followers at the time of the post. Posts on hashtag Media posted
1

M·A·C Cosmetics

14.4M (=)

0.66% (181)

8.4M (2)

3.8k (18)

2

Anastasia Beverly Hills

13.3M (=)

1.01% (136)

9M (1)

9.7k (4)

3

Sephora

10.9M (=)

0.85% (160)

4.8M (5)

2.7k (35)

4

NYX Professional Makeup

10.6M (=)

1.08% (127)

4.3M (6)

3.7k (20)

5

Calvin Klein

8.5M (=)

1.20% (114)

2.5M (10)

1.9k (66)

6

Too Faced Cosmetics

8.5M (=)

1.39% (95)

2.6M (9)

3.3k (23)

7

Urban Decay Cosmetics

8M (=)

1.02% (132)

5.6M (4)

2.4k (43)

8

Benefit Cosmetics US

6.1M (+1)

1.21% (113)

861.1k (30)

4.1k (16)

9

Tarte Cosmetics

6.1M (-1)

1.01% (135)

774k (32)

4.8k (12)

10

Maybelline New York

4.9M (=)

0.93% (147)

2.4M (14)

4.4k (14)

11

narsissist

4.2M (=)

1.24% (109)

277.1k (63)

2.3k (46)

12

Lush Cosmetics North America

3.6M (=)

2.99% (17)

1.2k (200)

1.4k (90)

13

MAKE UP FOR EVER OFFICIAL

3.4M (=)

0.60% (187)

3.9M (8)

2.3k (47)

14

L'Oréal Paris Makeup

3.2M (=)

0.66% (180)

556.7k (39)

4.4k (13)

15

Bath & Body Works

2.9M (=)

2.45% (30)

987.7k (25)

2.7k (34)

16

Smashbox Cosmetics

2.9M (=)

0.76% (172)

917.6k (27)

2k (58)

17

Lime Crime

2.9M (=)

1.25% (107)

1.3M (21)

7.2k (5)

18

SigmaBeauty.com

2.8M (=)

0.61% (186)

461.5k (45)

4.3k (15)

19

Motives Cosmetics Official

2.3M (=)

0.63% (183)

614.9k (36)

17.8k (1)

20

essie

2.2M (=)

1.93% (47)

229k (66)

2.4k (40)

21

Bobbi Brown Cosmetics

2.1M (=)

0.93% (145)

1M (24)

1.9k (64)

22

Keyshia Ka'oir

2.1M (=)

1.36% (100)

23.3k (115)

3.8k (19)

23

House of Lashes®

2.1M (=)

0.69% (178)

424.7k (47)

6.9k (6)

24

eos Products

2M (=)

3.43% (13)

2.4M (13)

886 (134)

25

Sugarpill Cosmetics

1.9M (=)

1.08% (126)

412.2k (48)

6.4k (7)

26

Milani Cosmetics

1.9M (=)

0.92% (149)

220.1k (68)

1.8k (71)

27

Estée Lauder

1.7M (=)

1.12% (121)

1.1M (23)

1.9k (67)

28

Real Techniques

1.7M (=)

1.56% (78)

542.1k (40)

1.8k (68)

29

Gerard Cosmetics

1.6M (=)

0.51% (196)

356k (52)

10.1k (3)

30

Lancôme Official

1.6M (=)

0.88% (156)

1.2M (22)

1.1k (113)

1

Closeup

15.3k (196)

35.57% (=)

87 (288)

25 (287)

2

treaclemoon (official)

149.8k (85)

7.41% (=)

3k (175)

380 (230)

3

Merci Handy

112.9k (95)

4.72% (+1)

12.8k (129)

1.1k (116)

4

Gillette Venus

17.8k (191)

4.70% (-1)

5.4k (155)

234 (251)

5

Golden Rose

116.4k (92)

4.43% (=)

14k (127)

783 (153)

6

St. Ives

23.3k (172)

4.17% (=)

2.2k (183)

379 (231)

7

Devonne

494.4k (54)

4.15% (=)

138.7k (74)

635 (180)

8

dm-drogerie markt Deutschland

1.2M (36)

3.72% (=)

65.5k (87)

946 (129)

9

Clean & Clear

73.3k (112)

3.72% (=)

22.3k (116)

601 (187)

10

Bella Henna

107.4k (98)

3.68% (=)

793 (216)

427 (219)

11

GLOSSYBOX

109.8k (96)

3.51% (=)

10k (139)

1.3k (101)

12

essence cosmetics

1.2M (35)

3.51% (=)

159.5k (73)

1.2k (103)

13

eos Products

2M (24)

3.43% (=)

2.4M (13)

886 (134)

14

Daniel Gray

12k (208)

3.40% (=)

109 (284)

83 (279)

15

Dermacol CZ&SK

30.4k (161)

3.27% (=)

866 (213)

505 (207)

16

SPN Nails Professional

52.3k (136)

3.07% (=)

32.7k (101)

1.4k (96)

17

Lush Cosmetics North America

3.6M (12)

2.99% (=)

1.2k (200)

1.4k (90)

18

WELEDA

20.4k (184)

2.95% (=)

97.2k (79)

423 (221)

19

Issey Miyake Parfums

13.2k (203)

2.90% (=)

710 (225)

145 (268)

20

Yves Rocher Ukraine

16.1k (195)

2.89% (=)

0 (313)

668 (171)

21

Made in Sephora

256.6k (69)

2.83% (=)

18.5k (121)

188 (258)

22

SHISEIDO

212.1k (73)

2.72% (=)

680.4k (34)

869 (137)

23

Crest

13.2k (204)

2.68% (=)

12.7k (130)

167 (262)

24

ChapStick

65.2k (123)

2.59% (=)

196.4k (70)

773 (156)

25

Glossier

457k (56)

2.57% (=)

50.9k (95)

1.9k (65)

26

Maria Nila Stockholm

23.5k (171)

2.54% (=)

28.3k (106)

628 (183)

27

CATRICE Cosmetics official

398.4k (59)

2.53% (=)

0 (311)

685 (167)

28

Kérastase Deutschland

10.2k (216)

2.52% (=)

606 (233)

913 (131)

29

Eau Thermale Avène France

38.2k (149)

2.50% (=)

100.1k (78)

228 (253)

30

Bath & Body Works

2.9M (15)

2.45% (=)

987.7k (25)

2.7k (34)

1

Anastasia Beverly Hills

13.3M (2)

1.01% (136)

9M (=)

9.7k (4)

2

M·A·C Cosmetics

14.4M (1)

0.66% (181)

8.4M (=)

3.8k (18)

3

KENZO

1.5M (32)

0.95% (142)

6.3M (=)

1.6k (80)

4

Urban Decay Cosmetics

8M (7)

1.02% (132)

5.6M (=)

2.4k (43)

5

Sephora

10.9M (3)

0.85% (160)

4.8M (=)

2.7k (35)

6

NYX Professional Makeup

10.6M (4)

1.08% (127)

4.3M (=)

3.7k (20)

7

OPI

950.7k (42)

1.45% (88)

4.1M (=)

2.6k (36)

8

MAKE UP FOR EVER OFFICIAL

3.4M (13)

0.60% (187)

3.9M (=)

2.3k (47)

9

Too Faced Cosmetics

8.5M (6)

1.39% (95)

2.6M (=)

3.3k (23)

10

Calvin Klein

8.5M (5)

1.20% (114)

2.5M (=)

1.9k (66)

11

L'Oréal Paris USA

0 (314)

0.00% (0)

2.5M (+1)

0 (304)

12

L'Oréal Paris France

0 (298)

0.00% (0)

2.5M (-1)

0 (306)

13

eos Products

2M (24)

3.43% (13)

2.4M (=)

886 (134)

14

Maybelline New York

4.9M (10)

0.93% (147)

2.4M (+1)

4.4k (14)

15

Gemey Maybelline

0 (295)

0.00% (0)

2.4M (-1)

0 (298)

16

avoninsider

109k (97)

1.40% (92)

1.8M (=)

1.8k (70)

17

ETUDE HOUSE Hong Kong

41.1k (147)

1.65% (72)

1.5M (=)

402 (226)

18

Redken

250.1k (70)

0.61% (185)

1.4M (=)

2.4k (42)

19

Oriflame

186.4k (78)

1.53% (80)

1.4M (=)

653 (177)

20

Revlon

1.1M (39)

0.85% (161)

1.4M (=)

1.9k (61)

21

Lime Crime

2.9M (17)

1.25% (107)

1.3M (=)

7.2k (5)

22

Lancôme Official

1.6M (30)

0.88% (156)

1.2M (=)

1.1k (113)

23

Estée Lauder

1.7M (27)

1.12% (121)

1.1M (=)

1.9k (67)

24

Bobbi Brown Cosmetics

2.1M (21)

0.93% (145)

1M (=)

1.9k (64)

25

Bath & Body Works

2.9M (15)

2.45% (30)

987.7k (=)

2.7k (34)

26

Clinique

1.2M (33)

0.90% (152)

977.3k (=)

1.2k (110)

27

Smashbox Cosmetics

2.9M (16)

0.76% (172)

917.6k (=)

2k (58)

28

Dove Global Channel

193.2k (76)

1.00% (137)

889.3k (=)

335 (237)

29

Comme des Garcons OFFICIAL

954.7k (41)

1.37% (98)

878.9k (=)

145 (267)

30

Benefit Cosmetics US

6.1M (8)

1.21% (113)

861.1k (=)

4.1k (16)

31

Julep Beauty

104.4k (99)

1.53% (81)

74.2k (83)

2.9k (=)

32

Al Jothen Gallery

93k (101)

0.51% (194)

0 (309)

2.8k (=)

33

IMAN Cosmetics

73.5k (110)

0.93% (146)

14.7k (125)

2.7k (=)

34

Bath & Body Works

2.9M (15)

2.45% (30)

987.7k (25)

2.7k (=)

35

Sephora

10.9M (3)

0.85% (160)

4.8M (5)

2.7k (=)

36

OPI

950.7k (42)

1.45% (88)

4.1M (7)

2.6k (=)

37

Sam Villa

730.5k (45)

0.59% (189)

73k (85)

2.5k (=)

38

Zoe Organics

32k (159)

0.85% (162)

3.3k (170)

2.5k (=)

39

ghd hair

162.1k (84)

0.74% (173)

6.5k (147)

2.5k (=)

40

essie

2.2M (20)

1.93% (47)

229k (66)

2.4k (=)

41

TRESemmé

75.1k (109)

1.28% (105)

55k (93)

2.4k (=)

42

Redken

250.1k (70)

0.61% (185)

1.4M (18)

2.4k (=)

43

Urban Decay Cosmetics

8M (7)

1.02% (132)

5.6M (4)

2.4k (=)

44

Coca-Cola Jeans

196k (75)

0.84% (164)

28.7k (104)

2.4k (=)

45

L'Oréal Paris Hair Official

691.4k (46)

0.40% (210)

43.6k (98)

2.4k (=)

46

narsissist

4.2M (11)

1.24% (109)

277.1k (63)

2.3k (=)

47

MAKE UP FOR EVER OFFICIAL

3.4M (13)

0.60% (187)

3.9M (8)

2.3k (=)

48

Beautylish

297.5k (63)

0.86% (159)

43.5k (99)

2.3k (=)

49

The Body Shop Indonesia

177.2k (81)

0.46% (205)

52.5k (94)

2.2k (=)

50

HAWKERS CO.

511.6k (53)

1.81% (55)

58.9k (91)

2.2k (=)

51

IT Cosmetics

608.4k (48)

0.94% (143)

215.1k (69)

2.2k (=)

52

thebodyshopuae

46.5k (144)

0.47% (202)

1.1k (205)

2.1k (=)

53

Marc Jacobs Beauty

1.1M (37)

0.65% (182)

31.1k (102)

2k (=)

54

dr. brandt Skincare

61.4k (131)

0.96% (140)

26.7k (109)

2k (=)

55

COVERGIRL

1.2M (34)

1.15% (118)

799k (31)

2k (=)

56

Skin Laundry

19.8k (185)

0.96% (141)

3.5k (165)

2k (=)

57

Sexy Hair®

50.1k (138)

0.78% (170)

434.9k (46)

2k (=)

58

Smashbox Cosmetics

2.9M (16)

0.76% (172)

917.6k (27)

2k (=)

59

The Body Shop Official

843.8k (44)

1.31% (104)

608.2k (37)

2k (=)

60

Sally Hansen

262.6k (68)

1.47% (85)

523k (41)

2k (=)