beauty

Brand Categories Followers ER i Average engagement rate of all media. Engagement rate is based on the likes and comments received divided by the number of followers at the time of the post. Posts on hashtag Media posted
1

M·A·C Cosmetics

16.5M (=)

0.59% (202)

10.2M (2)

4.8k (16)

2

Anastasia Beverly Hills

14.6M (=)

0.96% (140)

11.7M (1)

10.9k (4)

3

Sephora

12.6M (=)

0.72% (187)

5.7M (5)

3.2k (30)

4

NYX Professional Makeup

11.8M (=)

0.86% (156)

5.3M (6)

4.5k (18)

5

CALVIN KLEIN

10.2M (=)

0.99% (137)

3.2M (12)

2.1k (74)

6

Too Faced Cosmetics

9.4M (=)

1.20% (109)

3.2M (11)

3.9k (21)

7

Urban Decay Cosmetics

8.9M (=)

0.87% (153)

6.7M (3)

3.1k (31)

8

Benefit Cosmetics US

7.2M (=)

1.12% (120)

1.2M (26)

4.7k (17)

9

Tarte Cosmetics

7M (=)

0.93% (145)

1.2M (25)

5.8k (10)

10

Maybelline New York

5.7M (=)

0.90% (149)

2.9M (13)

5.3k (13)

11

narsissist

4.7M (=)

1.06% (129)

348.2k (61)

2.5k (48)

12

MAKE UP FOR EVER OFFICIAL

4M (=)

0.51% (209)

5M (7)

3k (36)

13

L'Oréal Paris Makeup

4M (=)

0.66% (192)

709.8k (37)

5.1k (14)

14

Lush Cosmetics North America

3.9M (=)

2.51% (26)

1.3k (218)

1.8k (92)

15

Smashbox Cosmetics

3.5M (=)

0.70% (190)

1.1M (28)

2.4k (55)

16

Lime Crime

3.2M (=)

1.14% (117)

1.5M (20)

8.5k (5)

17

Bath & Body Works

3.2M (=)

2.12% (38)

1.1M (30)

3.1k (34)

18

SigmaBeauty.com

3M (=)

0.54% (207)

562.7k (42)

5.1k (15)

19

Bobbi Brown Cosmetics

2.5M (=)

0.76% (175)

1.2M (24)

2.3k (59)

20

Keyshia Ka'oir

2.5M (=)

1.46% (80)

28.7k (115)

3.9k (22)

21

Motives Cosmetics Official

2.3M (=)

0.59% (200)

654.7k (40)

18.3k (1)

22

Milani Cosmetics

2.2M (=)

0.82% (163)

270.4k (66)

2k (76)

23

essie

2.2M (=)

1.65% (62)

253.6k (70)

3k (35)

24

House of Lashes®

2.2M (=)

0.60% (198)

484.6k (49)

8k (6)

25

Estée Lauder

2.1M (=)

0.86% (157)

1.3M (23)

2.4k (56)

26

eos Products

2M (=)

2.85% (17)

2.8M (15)

1.1k (139)

27

Sugarpill Cosmetics

2M (=)

0.99% (136)

459.1k (51)

7.5k (7)

28

Lancôme Official

2M (=)

0.73% (181)

1.4M (22)

1.6k (99)

29

Real Techniques

1.9M (=)

1.31% (95)

610.5k (41)

2.1k (71)

30

Risqué | A Vida em Cores

1.8M (=)

1.20% (108)

31.7k (113)

1.4k (113)

1

Closeup

15.2k (214)

37.34% (=)

48 (308)

25 (308)

2

PowWow Smile

27.9k (188)

8.04% (=)

195 (289)

173 (286)

3

treaclemoon (official)

153.1k (95)

6.38% (=)

3.4k (180)

448 (243)

4

Merci Handy

163.9k (92)

4.45% (=)

17.8k (128)

1.3k (123)

5

Devonne

468.6k (63)

4.16% (=)

148.7k (78)

635 (206)

6

Daniel Gray

13k (221)

3.53% (=)

118 (299)

86 (300)

7

Golden Rose

147.1k (97)

3.50% (=)

20k (125)

963 (154)

8

Avène México

10.9k (233)

3.39% (=)

147 (295)

472 (234)

9

Clean & Clear

87.1k (116)

3.35% (=)

25.4k (121)

642 (205)

10

프리메라 primera Official Account

12.1k (228)

3.33% (=)

0 (327)

362 (259)

11

Gillette Venus

24.3k (194)

3.31% (=)

6.3k (160)

263 (268)

12

dm-drogerie markt Deutschland

1.3M (39)

3.18% (=)

75.8k (93)

1k (141)

13

St. Ives

36.9k (169)

3.14% (=)

2.8k (186)

410 (253)

14

Bella Henna

116.1k (105)

3.12% (=)

817 (236)

467 (237)

15

SHISEIDO

288.3k (72)

2.93% (=)

781.1k (34)

1.2k (131)

16

GLOSSYBOX

136.9k (99)

2.88% (=)

11.5k (146)

1.5k (105)

17

eos Products

2M (26)

2.85% (=)

2.8M (15)

1.1k (139)

18

essence cosmetics

1.3M (38)

2.78% (=)

200.2k (74)

1.6k (100)

19

Glossier

742.8k (50)

2.74% (=)

96.9k (85)

2.2k (61)

20

HAWKERS CO.

661.9k (54)

2.73% (=)

72.3k (96)

2.2k (63)

21

Dermacol CZ&SK

38.6k (166)

2.65% (=)

1.1k (223)

646 (204)

22

patchology

16.1k (212)

2.65% (=)

4.7k (168)

482 (232)

23

Issey Miyake Parfums

16.3k (211)

2.57% (=)

1.2k (219)

179 (281)

24

Angela & Dmytri

11.7k (231)

2.53% (=)

33 (313)

859 (169)

25

Kérastase Deutschland

10.2k (237)

2.52% (=)

612 (251)

913 (159)

26

Lush Cosmetics North America

3.9M (14)

2.51% (=)

1.3k (218)

1.8k (92)

27

WELEDA

27.6k (189)

2.51% (=)

120.5k (84)

574 (216)

28

Crest

15.8k (213)

2.51% (=)

14.2k (139)

177 (283)

29

La Roche-Posay Maroc

14.6k (218)

2.51% (=)

374 (274)

70 (301)

30

Chambor Geneva

10.6k (235)

2.37% (=)

6.2k (162)

678 (195)

1

Anastasia Beverly Hills

14.6M (2)

0.96% (140)

11.7M (=)

10.9k (4)

2

M·A·C Cosmetics

16.5M (1)

0.59% (202)

10.2M (=)

4.8k (16)

3

Urban Decay Cosmetics

8.9M (7)

0.87% (153)

6.7M (=)

3.1k (31)

4

KENZO

1.6M (32)

0.84% (159)

6.6M (=)

1.8k (91)

5

Sephora

12.6M (3)

0.72% (187)

5.7M (=)

3.2k (30)

6

NYX Professional Makeup

11.8M (4)

0.86% (156)

5.3M (=)

4.5k (18)

7

MAKE UP FOR EVER OFFICIAL

4M (12)

0.51% (209)

5M (=)

3k (36)

8

OPI

980.6k (45)

1.24% (104)

4.5M (=)

3.1k (33)

9

L'Oréal Paris France

0 (318)

0.00% (0)

3.2M (+1)

0 (324)

10

L'Oréal Paris USA

0 (316)

0.00% (0)

3.2M (-1)

0 (317)

11

Too Faced Cosmetics

9.4M (6)

1.20% (109)

3.2M (=)

3.9k (21)

12

CALVIN KLEIN

10.2M (5)

0.99% (137)

3.2M (=)

2.1k (74)

13

Maybelline New York

5.7M (10)

0.90% (149)

2.9M (+1)

5.3k (13)

14

Gemey Maybelline

0 (315)

0.00% (0)

2.9M (-1)

0 (336)

15

eos Products

2M (26)

2.85% (17)

2.8M (=)

1.1k (139)

16

avoninsider

122.3k (104)

1.28% (102)

2.2M (=)

2k (77)

17

Redken

260.1k (76)

0.59% (203)

1.9M (=)

2.5k (49)

18

Oriflame

252.5k (78)

1.53% (74)

1.9M (=)

841 (172)

19

ETUDE HOUSE Hong Kong

43.5k (160)

1.28% (101)

1.7M (=)

498 (226)

20

Lime Crime

3.2M (16)

1.14% (117)

1.5M (=)

8.5k (5)

21

Revlon

1.3M (37)

0.72% (188)

1.5M (=)

2.1k (69)

22

Lancôme Official

2M (28)

0.73% (181)

1.4M (=)

1.6k (99)

23

Estée Lauder

2.1M (25)

0.86% (157)

1.3M (=)

2.4k (56)

24

Bobbi Brown Cosmetics

2.5M (19)

0.76% (175)

1.2M (=)

2.3k (59)

25

Tarte Cosmetics

7M (9)

0.93% (145)

1.2M (=)

5.8k (10)

26

Benefit Cosmetics US

7.2M (8)

1.12% (120)

1.2M (=)

4.7k (17)

27

Clinique

1.5M (33)

0.73% (183)

1.1M (=)

1.4k (109)

28

Smashbox Cosmetics

3.5M (15)

0.70% (190)

1.1M (=)

2.4k (55)

29

Comme des Garcons OFFICIAL

1.3M (40)

1.17% (114)

1.1M (=)

222 (276)

30

Bath & Body Works

3.2M (17)

2.12% (38)

1.1M (=)

3.1k (34)

31

Urban Decay Cosmetics

8.9M (7)

0.87% (153)

6.7M (3)

3.1k (=)

32

Julep Beauty

111.7k (108)

1.38% (89)

75.9k (92)

3.1k (=)

33

OPI

980.6k (45)

1.24% (104)

4.5M (8)

3.1k (=)

34

Bath & Body Works

3.2M (17)

2.12% (38)

1.1M (30)

3.1k (=)

35

essie

2.2M (23)

1.65% (62)

253.6k (70)

3k (=)

36

MAKE UP FOR EVER OFFICIAL

4M (12)

0.51% (209)

5M (7)

3k (=)

37

ghd hair

188.5k (89)

0.66% (191)

6.3k (161)

2.9k (=)

38

IMAN Cosmetics

83.3k (120)

0.90% (150)

19.3k (126)

2.9k (=)

39

Sam Villa

748.9k (49)

0.47% (217)

93.7k (86)

2.9k (=)

40

L'Oréal Paris Hair Official

876.5k (46)

0.51% (208)

74.4k (94)

2.9k (=)

41

Marc Jacobs Beauty

1.5M (34)

0.54% (206)

45.9k (104)

2.7k (=)

42

BOXYCHARM

538.5k (58)

1.31% (97)

159.6k (75)

2.7k (=)

43

Zoe Organics

34.3k (173)

0.79% (170)

3.5k (178)

2.6k (=)

44

The Body Shop Official

1M (43)

1.11% (122)

701.3k (39)

2.6k (=)

45

Айгунь

22.9k (200)

0.44% (225)

1.7k (204)

2.6k (=)

46

IT Cosmetics

768.7k (47)

0.80% (169)

269.4k (67)

2.6k (=)

47

Coca-Cola Jeans

215.5k (85)

0.76% (176)

34.1k (111)

2.6k (=)

48

narsissist

4.7M (11)

1.06% (129)

348.2k (61)

2.5k (=)

49

Redken

260.1k (76)

0.59% (203)

1.9M (17)

2.5k (=)

50

Beautylish

352.5k (69)

0.81% (166)

49.9k (103)

2.5k (=)

51

Brave & bearded Inc.

153.4k (94)

1.95% (44)

0 (328)

2.5k (=)

52

thebodyshopuae

69.1k (139)

0.37% (230)

1.6k (208)

2.5k (=)

53

TRESemmé

82.6k (122)

1.22% (107)

61.3k (99)

2.4k (=)

54

The Body Shop Indonesia

236.1k (80)

0.49% (214)

61.5k (98)

2.4k (=)

55

Smashbox Cosmetics

3.5M (15)

0.70% (190)

1.1M (28)

2.4k (=)

56

Estée Lauder

2.1M (25)

0.86% (157)

1.3M (23)

2.4k (=)

57

dr. brandt Skincare

88.8k (114)

0.76% (174)

32.7k (112)

2.4k (=)

58

COVERGIRL

1.4M (36)

0.92% (147)

942.7k (33)

2.3k (=)

59

Bobbi Brown Cosmetics

2.5M (19)

0.76% (175)

1.2M (24)

2.3k (=)

60

Skin Laundry

25.6k (191)

0.91% (148)

4.2k (170)

2.3k (=)