beauty

Brand Categories Followers ER i Average engagement rate of all media. Engagement rate is based on the likes and comments received divided by the number of followers at the time of the post. Posts on hashtag Media posted
1

M·A·C Cosmetics

15.9M (=)

0.62% (190)

9.6M (2)

4.4k (17)

2

Anastasia Beverly Hills

14.3M (=)

0.97% (137)

10.6M (1)

10.5k (4)

3

Sephora

12.1M (=)

0.77% (174)

5.4M (5)

3k (32)

4

NYX Professional Makeup

11.5M (=)

0.94% (143)

5M (6)

4.2k (18)

5

CALVIN KLEIN

9.7M (=)

1.09% (123)

2.9M (12)

2k (70)

6

Too Faced Cosmetics

9.1M (=)

1.26% (102)

3M (9)

3.7k (22)

7

Urban Decay Cosmetics

8.6M (=)

0.92% (146)

6.3M (4)

2.8k (35)

8

Benefit Cosmetics US

6.9M (=)

1.14% (114)

1.1M (26)

4.5k (16)

9

Tarte Cosmetics

6.8M (=)

0.95% (141)

1M (28)

5.5k (10)

10

Maybelline New York

5.5M (=)

0.93% (145)

2.7M (13)

5k (13)

11

narsissist

4.6M (=)

1.14% (115)

326.2k (61)

2.4k (46)

12

Lush Cosmetics North America

3.9M (=)

2.63% (24)

1.2k (211)

1.6k (91)

13

MAKE UP FOR EVER OFFICIAL

3.9M (=)

0.54% (200)

4.6M (7)

2.7k (40)

14

L'Oréal Paris Makeup

3.7M (=)

0.66% (186)

657.8k (38)

4.9k (14)

15

Smashbox Cosmetics

3.3M (=)

0.72% (180)

1M (27)

2.3k (54)

16

Lime Crime

3.1M (=)

1.19% (111)

1.5M (20)

8.1k (5)

17

Bath & Body Works

3.1M (=)

2.24% (36)

1M (30)

2.9k (33)

18

SigmaBeauty.com

2.9M (=)

0.56% (199)

522.7k (44)

4.8k (15)

19

Bobbi Brown Cosmetics

2.4M (=)

0.79% (170)

1.1M (24)

2.2k (59)

20

Keyshia Ka'oir

2.4M (=)

1.40% (89)

27.1k (113)

3.9k (20)

21

Motives Cosmetics Official

2.3M (=)

0.60% (193)

641.2k (39)

18.1k (1)

22

essie

2.2M (=)

1.72% (55)

245.4k (69)

2.8k (38)

23

House of Lashes®

2.2M (=)

0.62% (191)

464.8k (47)

7.7k (6)

24

Milani Cosmetics

2.1M (=)

0.86% (154)

252.9k (66)

1.9k (71)

25

eos Products

2M (=)

3.03% (17)

2.7M (15)

1k (133)

26

Sugarpill Cosmetics

2M (=)

1.03% (131)

443.5k (49)

7.1k (7)

27

Estée Lauder

2M (=)

0.91% (149)

1.2M (23)

2.2k (55)

28

Lancôme Official

1.9M (=)

0.77% (172)

1.3M (22)

1.4k (104)

29

Real Techniques

1.8M (=)

1.38% (90)

588.3k (41)

2k (68)

30

Risqué | A Vida em Cores

1.8M (=)

1.23% (108)

30.6k (109)

1.4k (103)

1

Closeup

15.6k (203)

37.40% (=)

56 (301)

25 (299)

2

PowWow Smile

28.1k (176)

7.91% (=)

208 (278)

170 (276)

3

treaclemoon (official)

154.2k (88)

6.64% (=)

3.3k (175)

428 (234)

4

Merci Handy

151.9k (89)

4.58% (=)

16.6k (126)

1.2k (119)

5

Devonne

479.4k (57)

4.16% (=)

144.6k (74)

635 (193)

6

La Roche-Posay Maroc

12.2k (216)

4.12% (=)

342 (270)

59 (292)

7

Golden Rose

138k (93)

3.80% (=)

17.7k (123)

900 (151)

8

프리메라 primera Official Account

11.2k (220)

3.71% (+1)

0 (324)

333 (251)

9

Gillette Venus

22.8k (188)

3.70% (-1)

6.1k (157)

253 (260)

10

Daniel Gray

12.8k (212)

3.45% (=)

117 (294)

85 (291)

11

St. Ives

29.3k (173)

3.44% (=)

2.6k (183)

396 (240)

12

Clean & Clear

79.4k (114)

3.35% (+1)

24.4k (117)

630 (195)

13

dm-drogerie markt Deutschland

1.3M (38)

3.34% (-1)

70.7k (90)

1k (131)

14

Bella Henna

114k (100)

3.24% (=)

851 (225)

455 (227)

15

GLOSSYBOX

130.8k (95)

3.06% (=)

11.2k (141)

1.4k (101)

16

SHISEIDO

276.7k (71)

3.04% (=)

742.2k (34)

1.1k (126)

17

eos Products

2M (25)

3.03% (=)

2.7M (15)

1k (133)

18

essence cosmetics

1.3M (37)

3.01% (=)

188.1k (73)

1.4k (100)

19

patchology

13.3k (210)

2.91% (=)

4.3k (163)

591 (205)

20

Dermacol CZ&SK

36.4k (160)

2.84% (=)

1k (216)

597 (203)

21

Glossier

644.2k (52)

2.68% (=)

80.2k (84)

2.1k (63)

22

Issey Miyake Parfums

14.8k (207)

2.67% (=)

1k (219)

152 (278)

23

WELEDA

24.2k (184)

2.65% (=)

112.9k (80)

517 (214)

24

Lush Cosmetics North America

3.9M (12)

2.63% (=)

1.2k (211)

1.6k (91)

25

HAWKERS CO.

613.8k (53)

2.62% (=)

66.8k (93)

2.2k (56)

26

SPN Nails Professional

59k (142)

2.55% (=)

38.9k (103)

1.6k (93)

27

ARTDECO

119.9k (97)

2.53% (=)

16.3k (128)

757 (174)

28

Kérastase Deutschland

10.2k (226)

2.52% (=)

617 (240)

913 (148)

29

Crest

15k (204)

2.51% (=)

13.6k (134)

175 (275)

30

Angela & Dmytri

11k (222)

2.51% (=)

25 (307)

850 (157)

1

Anastasia Beverly Hills

14.3M (2)

0.97% (137)

10.6M (=)

10.5k (4)

2

M·A·C Cosmetics

15.9M (1)

0.62% (190)

9.6M (=)

4.4k (17)

3

KENZO

1.5M (32)

0.88% (152)

6.5M (=)

1.7k (85)

4

Urban Decay Cosmetics

8.6M (7)

0.92% (146)

6.3M (=)

2.8k (35)

5

Sephora

12.1M (3)

0.77% (174)

5.4M (=)

3k (32)

6

NYX Professional Makeup

11.5M (4)

0.94% (143)

5M (=)

4.2k (18)

7

MAKE UP FOR EVER OFFICIAL

3.9M (13)

0.54% (200)

4.6M (=)

2.7k (40)

8

OPI

970.6k (44)

1.30% (97)

4.4M (=)

2.9k (34)

9

Too Faced Cosmetics

9.1M (6)

1.26% (102)

3M (=)

3.7k (22)

10

L'Oréal Paris USA

0 (302)

0.00% (0)

3M (=)

0 (319)

11

L'Oréal Paris France

0 (307)

0.00% (0)

3M (=)

0 (313)

12

CALVIN KLEIN

9.7M (5)

1.09% (123)

2.9M (=)

2k (70)

13

Maybelline New York

5.5M (10)

0.93% (145)

2.7M (+1)

5k (13)

14

Gemey Maybelline

0 (314)

0.00% (0)

2.7M (-1)

0 (312)

15

eos Products

2M (25)

3.03% (17)

2.7M (=)

1k (133)

16

avoninsider

116.7k (98)

1.33% (94)

2M (=)

1.9k (74)

17

Redken

260.1k (74)

0.59% (194)

1.8M (=)

2.5k (43)

18

Oriflame

230.8k (76)

1.53% (75)

1.7M (=)

778 (169)

19

ETUDE HOUSE Hong Kong

42.5k (155)

1.37% (92)

1.6M (=)

462 (224)

20

Lime Crime

3.1M (16)

1.19% (111)

1.5M (=)

8.1k (5)

21

Revlon

1.3M (39)

0.76% (176)

1.5M (=)

2k (65)

22

Lancôme Official

1.9M (28)

0.77% (172)

1.3M (=)

1.4k (104)

23

Estée Lauder

2M (27)

0.91% (149)

1.2M (=)

2.2k (55)

24

Bobbi Brown Cosmetics

2.4M (19)

0.79% (170)

1.1M (=)

2.2k (59)

25

Clinique

1.4M (33)

0.81% (164)

1.1M (=)

1.3k (113)

26

Benefit Cosmetics US

6.9M (8)

1.14% (114)

1.1M (=)

4.5k (16)

27

Smashbox Cosmetics

3.3M (15)

0.72% (180)

1M (=)

2.3k (54)

28

Tarte Cosmetics

6.8M (9)

0.95% (141)

1M (=)

5.5k (10)

29

Comme des Garcons OFFICIAL

1.2M (41)

1.19% (110)

1M (=)

208 (268)

30

Bath & Body Works

3.1M (17)

2.24% (36)

1M (=)

2.9k (33)

31

Julep Beauty

109.2k (103)

1.43% (85)

75.5k (88)

3k (=)

32

Sephora

12.1M (3)

0.77% (174)

5.4M (5)

3k (=)

33

Bath & Body Works

3.1M (17)

2.24% (36)

1M (30)

2.9k (=)

34

OPI

970.6k (44)

1.30% (97)

4.4M (8)

2.9k (=)

35

Urban Decay Cosmetics

8.6M (7)

0.92% (146)

6.3M (4)

2.8k (=)

36

IMAN Cosmetics

80.6k (111)

0.90% (151)

17.9k (122)

2.8k (=)

37

Sam Villa

749.1k (46)

0.50% (206)

87k (83)

2.8k (=)

38

essie

2.2M (22)

1.72% (55)

245.4k (69)

2.8k (=)

39

ghd hair

179.7k (87)

0.67% (184)

6.4k (155)

2.8k (=)

40

MAKE UP FOR EVER OFFICIAL

3.9M (13)

0.54% (200)

4.6M (7)

2.7k (=)

41

L'Oréal Paris Hair Official

810.6k (45)

0.49% (207)

65k (94)

2.7k (=)

42

Zoe Organics

34k (164)

0.81% (165)

3.4k (172)

2.6k (=)

43

Redken

260.1k (74)

0.59% (194)

1.8M (17)

2.5k (=)

44

Coca-Cola Jeans

211.5k (80)

0.80% (168)

32.3k (108)

2.5k (=)

45

Beautylish

342.6k (65)

0.83% (161)

48.1k (100)

2.4k (=)

46

narsissist

4.6M (11)

1.14% (115)

326.2k (61)

2.4k (=)

47

TRESemmé

78.9k (115)

1.25% (104)

59.1k (95)

2.4k (=)

48

Marc Jacobs Beauty

1.4M (34)

0.58% (196)

40k (101)

2.4k (=)

49

IT Cosmetics

717.9k (47)

0.85% (156)

250.8k (68)

2.4k (=)

50

The Body Shop Official

976.1k (43)

1.17% (113)

666.6k (37)

2.4k (=)

51

thebodyshopuae

60.6k (141)

0.39% (221)

1.4k (203)

2.4k (=)

52

The Body Shop Indonesia

215.1k (79)

0.48% (209)

57k (96)

2.4k (=)

53

dr. brandt Skincare

80.4k (112)

0.81% (163)

30.1k (110)

2.3k (=)

54

Smashbox Cosmetics

3.3M (15)

0.72% (180)

1M (27)

2.3k (=)

55

Estée Lauder

2M (27)

0.91% (149)

1.2M (23)

2.2k (=)

56

HAWKERS CO.

613.8k (53)

2.62% (25)

66.8k (93)

2.2k (=)

57

COVERGIRL

1.4M (36)

1.00% (133)

892.6k (32)

2.2k (+1)

58

Skin Laundry

21.9k (191)

0.93% (144)

4k (166)

2.2k (-1)

59

Bobbi Brown Cosmetics

2.4M (19)

0.79% (170)

1.1M (24)

2.2k (=)

60

Mugler

216.2k (78)

0.79% (169)

79.7k (85)

2.1k (=)