beauty

Brand Categories Followers ER i Average engagement rate of all media. Engagement rate is based on the likes and comments received divided by the number of followers at the time of the post. Posts on hashtag Media posted
1

M·A·C Cosmetics

14.4M (=)

0.66% (181)

8.4M (2)

3.8k (18)

2

Anastasia Beverly Hills

13.3M (=)

1.01% (136)

9M (1)

9.7k (4)

3

Sephora

10.9M (=)

0.85% (160)

4.8M (5)

2.7k (35)

4

NYX Professional Makeup

10.6M (=)

1.08% (127)

4.3M (6)

3.7k (20)

5

Calvin Klein

8.5M (=)

1.20% (114)

2.5M (10)

1.9k (66)

6

Too Faced Cosmetics

8.5M (=)

1.39% (95)

2.6M (9)

3.3k (23)

7

Urban Decay Cosmetics

8M (=)

1.02% (132)

5.6M (4)

2.4k (43)

8

Benefit Cosmetics US

6.1M (+1)

1.21% (113)

861.1k (30)

4.1k (16)

9

Tarte Cosmetics

6.1M (-1)

1.01% (135)

774k (32)

4.8k (12)

10

Maybelline New York

4.9M (=)

0.93% (147)

2.4M (14)

4.4k (14)

11

narsissist

4.2M (=)

1.24% (109)

277.1k (63)

2.3k (46)

12

Lush Cosmetics North America

3.6M (=)

2.99% (17)

1.2k (200)

1.4k (90)

13

MAKE UP FOR EVER OFFICIAL

3.4M (=)

0.60% (187)

3.9M (8)

2.3k (47)

14

L'Oréal Paris Makeup

3.2M (=)

0.66% (180)

556.7k (39)

4.4k (13)

15

Bath & Body Works

2.9M (=)

2.45% (30)

987.7k (25)

2.7k (34)

16

Smashbox Cosmetics

2.9M (=)

0.76% (172)

917.6k (27)

2k (58)

17

Lime Crime

2.9M (=)

1.25% (107)

1.3M (21)

7.2k (5)

18

SigmaBeauty.com

2.8M (=)

0.61% (186)

461.5k (45)

4.3k (15)

19

Motives Cosmetics Official

2.3M (=)

0.63% (183)

614.9k (36)

17.8k (1)

20

essie

2.2M (=)

1.93% (47)

229k (66)

2.4k (40)

21

Bobbi Brown Cosmetics

2.1M (=)

0.93% (145)

1M (24)

1.9k (64)

22

Keyshia Ka'oir

2.1M (=)

1.36% (100)

23.3k (115)

3.8k (19)

23

House of Lashes®

2.1M (=)

0.69% (178)

424.7k (47)

6.9k (6)

24

eos Products

2M (=)

3.43% (13)

2.4M (13)

886 (134)

25

Sugarpill Cosmetics

1.9M (=)

1.08% (126)

412.2k (48)

6.4k (7)

26

Milani Cosmetics

1.9M (=)

0.92% (149)

220.1k (68)

1.8k (71)

27

Estée Lauder

1.7M (=)

1.12% (121)

1.1M (23)

1.9k (67)

28

Real Techniques

1.7M (=)

1.56% (78)

542.1k (40)

1.8k (68)

29

Gerard Cosmetics

1.6M (=)

0.51% (196)

356k (52)

10.1k (3)

30

Lancôme Official

1.6M (=)

0.88% (156)

1.2M (22)

1.1k (113)

1

Closeup

15.3k (196)

35.57% (=)

87 (288)

25 (287)

2

treaclemoon (official)

149.8k (85)

7.41% (=)

3k (175)

380 (230)

3

Merci Handy

112.9k (95)

4.72% (+1)

12.8k (129)

1.1k (116)

4

Gillette Venus

17.8k (191)

4.70% (-1)

5.4k (155)

234 (251)

5

Golden Rose

116.4k (92)

4.43% (=)

14k (127)

783 (153)

6

St. Ives

23.3k (172)

4.17% (=)

2.2k (183)

379 (231)

7

Devonne

494.4k (54)

4.15% (=)

138.7k (74)

635 (180)

8

dm-drogerie markt Deutschland

1.2M (36)

3.72% (=)

65.5k (87)

946 (129)

9

Clean & Clear

73.3k (112)

3.72% (=)

22.3k (116)

601 (187)

10

Bella Henna

107.4k (98)

3.68% (=)

793 (216)

427 (219)

11

GLOSSYBOX

109.8k (96)

3.51% (=)

10k (139)

1.3k (101)

12

essence cosmetics

1.2M (35)

3.51% (=)

159.5k (73)

1.2k (103)

13

eos Products

2M (24)

3.43% (=)

2.4M (13)

886 (134)

14

Daniel Gray

12k (208)

3.40% (=)

109 (284)

83 (279)

15

Dermacol CZ&SK

30.4k (161)

3.27% (=)

866 (213)

505 (207)

16

SPN Nails Professional

52.3k (136)

3.07% (=)

32.7k (101)

1.4k (96)

17

Lush Cosmetics North America

3.6M (12)

2.99% (=)

1.2k (200)

1.4k (90)

18

WELEDA

20.4k (184)

2.95% (=)

97.2k (79)

423 (221)

19

Issey Miyake Parfums

13.2k (203)

2.90% (=)

710 (225)

145 (268)

20

Yves Rocher Ukraine

16.1k (195)

2.89% (=)

0 (313)

668 (171)

21

Made in Sephora

256.6k (69)

2.83% (=)

18.5k (121)

188 (258)

22

SHISEIDO

212.1k (73)

2.72% (=)

680.4k (34)

869 (137)

23

Crest

13.2k (204)

2.68% (=)

12.7k (130)

167 (262)

24

ChapStick

65.2k (123)

2.59% (=)

196.4k (70)

773 (156)

25

Glossier

457k (56)

2.57% (=)

50.9k (95)

1.9k (65)

26

Maria Nila Stockholm

23.5k (171)

2.54% (=)

28.3k (106)

628 (183)

27

CATRICE Cosmetics official

398.4k (59)

2.53% (=)

0 (311)

685 (167)

28

Kérastase Deutschland

10.2k (216)

2.52% (=)

606 (233)

913 (131)

29

Eau Thermale Avène France

38.2k (149)

2.50% (=)

100.1k (78)

228 (253)

30

Bath & Body Works

2.9M (15)

2.45% (=)

987.7k (25)

2.7k (34)

31

COVERGIRL

1.2M (34)

1.15% (118)

799k (=)

2k (55)

32

Tarte Cosmetics

6.1M (9)

1.01% (135)

774k (=)

4.8k (12)

33

Laura Mercier Cosmetics

1.1M (38)

0.84% (165)

766.2k (=)

1.2k (104)

34

SHISEIDO

212.1k (73)

2.72% (22)

680.4k (=)

869 (137)

35

curlbox

349.4k (61)

1.61% (73)

660.2k (=)

15.5k (2)

36

Motives Cosmetics Official

2.3M (19)

0.63% (183)

614.9k (=)

17.8k (1)

37

The Body Shop Official

843.8k (44)

1.31% (104)

608.2k (=)

2k (59)

38

Kerastase

428.8k (57)

0.46% (204)

558.7k (=)

762 (160)

39

L'Oréal Paris Makeup

3.2M (14)

0.66% (180)

556.7k (=)

4.4k (13)

40

Real Techniques

1.7M (28)

1.56% (78)

542.1k (=)

1.8k (68)

41

Sally Hansen

262.6k (68)

1.47% (85)

523k (=)

2k (60)

42

Wella Professionals

288.5k (64)

0.56% (193)

518.4k (=)

1.6k (82)

43

bareMinerals

417.5k (58)

1.51% (83)

496.3k (=)

1.6k (81)

44

Guerlain

565.4k (49)

1.38% (97)

465.8k (=)

851 (140)

45

SigmaBeauty.com

2.8M (18)

0.61% (186)

461.5k (=)

4.3k (15)

46

Sexy Hair®

50.1k (138)

0.78% (170)

434.9k (=)

2k (57)

47

House of Lashes®

2.1M (23)

0.69% (178)

424.7k (=)

6.9k (6)

48

Sugarpill Cosmetics

1.9M (25)

1.08% (126)

412.2k (=)

6.4k (7)

49

Ardell Lashes

632.4k (47)

0.59% (188)

378.2k (=)

3.1k (25)

50

CLARINS USA

188.8k (77)

0.83% (166)

374.7k (=)

3.2k (24)

51

SEPbeauty

4.1k (246)

25.25% (0)

359.7k (=)

1 (289)

52

Gerard Cosmetics

1.6M (29)

0.51% (196)

356k (=)

10.1k (3)

53

shu uemura

64.1k (126)

1.45% (87)

345.9k (=)

502 (208)

54

StyleSeat

26k (168)

0.81% (168)

344.6k (=)

1.8k (72)

55

ZOEVA

869.4k (43)

1.68% (70)

342.3k (=)

657 (175)

56

Bourjois Paris

204k (74)

1.99% (44)

332.5k (=)

545 (199)

57

BIODERMA France

119.5k (90)

1.33% (103)

315k (=)

555 (197)

58

L'OCCITANE en Provence

523.5k (50)

1.35% (102)

308k (=)

954 (127)

59

Moroccanoil

171.9k (82)

0.88% (153)

298.1k (=)

1.1k (117)

60

Kiehl's Since 1851

63k (127)

1.71% (67)

282.7k (=)

471 (213)

1

Motives Cosmetics Official

2.3M (19)

0.63% (183)

614.9k (36)

17.8k (=)

2

curlbox

349.4k (61)

1.61% (73)

660.2k (35)

15.5k (=)

3

Gerard Cosmetics

1.6M (29)

0.51% (196)

356k (52)

10.1k (=)

4

Anastasia Beverly Hills

13.3M (2)

1.01% (136)

9M (1)

9.7k (=)

5

Lime Crime

2.9M (17)

1.25% (107)

1.3M (21)

7.2k (=)

6

House of Lashes®

2.1M (23)

0.69% (178)

424.7k (47)

6.9k (=)

7

Sugarpill Cosmetics

1.9M (25)

1.08% (126)

412.2k (48)

6.4k (=)

8

Suavecito Pomade

185k (79)

1.72% (64)

116.4k (76)

5.6k (=)

9

ROMANOVAMAKEUP Ресницы

62.2k (128)

0.40% (211)

14.6k (126)

5.3k (=)

10

Bondi Sands

381.5k (60)

0.88% (157)

56.9k (92)

4.9k (=)

11

Sis Hair

10.4k (214)

0.22% (215)

204 (268)

4.9k (=)

12

Tarte Cosmetics

6.1M (9)

1.01% (135)

774k (32)

4.8k (=)

13

L'Oréal Paris Makeup

3.2M (14)

0.66% (180)

556.7k (39)

4.4k (=)

14

Maybelline New York

4.9M (10)

0.93% (147)

2.4M (14)

4.4k (=)

15

SigmaBeauty.com

2.8M (18)

0.61% (186)

461.5k (45)

4.3k (=)

16

Benefit Cosmetics US

6.1M (8)

1.21% (113)

861.1k (30)

4.1k (=)

17

piCture pOlish

514.2k (52)

1.17% (115)

121k (75)

3.9k (=)

18

M·A·C Cosmetics

14.4M (1)

0.66% (181)

8.4M (2)

3.8k (=)

19

Keyshia Ka'oir

2.1M (22)

1.36% (100)

23.3k (115)

3.8k (=)

20

NYX Professional Makeup

10.6M (4)

1.08% (127)

4.3M (6)

3.7k (=)

21

Lace Kingdom

9.2k (219)

0.22% (0)

17 (303)

3.6k (=)

22

Palytte

28.8k (164)

0.50% (198)

6k (152)

3.4k (=)

23

Too Faced Cosmetics

8.5M (6)

1.39% (95)

2.6M (9)

3.3k (=)

24

CLARINS USA

188.8k (77)

0.83% (166)

374.7k (50)

3.2k (=)

25

Ardell Lashes

632.4k (47)

0.59% (188)

378.2k (49)

3.1k (=)

26

Beleza na Web

148.2k (87)

0.29% (212)

0 (310)

3.1k (=)

27

Айгунь

21.5k (181)

0.48% (200)

2.2k (184)

3.1k (=)

28

Borissoler

8.5k (225)

0.93% (0)

695 (226)

3.1k (=)

29

Avon Philippines

102.8k (100)

0.56% (191)

14.7k (124)

2.9k (=)

30

Tammy Taylor

56.8k (134)

0.72% (174)

75.5k (82)

2.9k (=)