beauty

Brand Categories Followers ER i Average engagement rate of all media. Engagement rate is based on the likes and comments received divided by the number of followers at the time of the post. Posts on hashtag Media posted
1

M·A·C Cosmetics

14.9M (=)

0.65% (184)

8.7M (2)

4k (17)

2

Anastasia Beverly Hills

13.7M (=)

1.00% (137)

9.4M (1)

9.9k (4)

3

Sephora

11.3M (=)

0.83% (165)

5M (5)

2.8k (33)

4

NYX Professional Makeup

10.9M (=)

1.04% (133)

4.5M (6)

3.8k (19)

5

Calvin Klein

8.9M (=)

1.18% (118)

2.6M (12)

1.9k (67)

6

Too Faced Cosmetics

8.8M (=)

1.36% (98)

2.7M (9)

3.4k (23)

7

Urban Decay Cosmetics

8.2M (=)

0.99% (139)

5.8M (4)

2.5k (42)

8

Benefit Cosmetics US

6.5M (=)

1.20% (115)

911.7k (28)

4.2k (16)

9

Tarte Cosmetics

6.4M (=)

1.00% (138)

838.4k (31)

4.9k (12)

10

Maybelline New York

5.1M (=)

0.94% (144)

2.5M (14)

4.5k (13)

11

narsissist

4.4M (=)

1.21% (113)

289.6k (63)

2.3k (47)

12

Lush Cosmetics North America

3.7M (=)

2.91% (19)

1.2k (202)

1.5k (91)

13

MAKE UP FOR EVER OFFICIAL

3.6M (=)

0.58% (191)

4.1M (8)

2.4k (44)

14

L'Oréal Paris Makeup

3.4M (=)

0.66% (183)

578.9k (39)

4.5k (14)

15

Smashbox Cosmetics

3M (=)

0.76% (174)

952.8k (27)

2.1k (56)

16

Lime Crime

3M (=)

1.23% (110)

1.4M (21)

7.4k (5)

17

Bath & Body Works

3M (=)

2.40% (32)

997.5k (26)

2.7k (34)

18

SigmaBeauty.com

2.8M (=)

0.59% (188)

475.4k (45)

4.4k (15)

19

Motives Cosmetics Official

2.3M (=)

0.62% (187)

621k (37)

17.9k (1)

20

Bobbi Brown Cosmetics

2.2M (=)

0.86% (159)

1.1M (24)

2k (62)

21

essie

2.2M (=)

1.87% (51)

233.5k (66)

2.5k (39)

22

Keyshia Ka'oir

2.2M (=)

1.36% (101)

24.2k (115)

3.8k (20)

23

House of Lashes®

2.1M (=)

0.67% (182)

435k (47)

7.1k (6)

24

eos Products

2M (=)

3.34% (15)

2.5M (13)

917 (133)

25

Milani Cosmetics

2M (=)

0.90% (151)

228.4k (68)

1.8k (70)

26

Sugarpill Cosmetics

1.9M (=)

1.06% (131)

421.7k (48)

6.6k (7)

27

Estée Lauder

1.8M (=)

1.09% (128)

1.1M (23)

1.9k (66)

28

Real Techniques

1.7M (=)

1.52% (85)

554.4k (40)

1.9k (69)

29

Lancôme Official

1.6M (=)

0.86% (160)

1.2M (22)

1.2k (113)

30

Gerard Cosmetics

1.6M (=)

0.49% (201)

365.8k (52)

10.6k (3)

1

Closeup

15.6k (196)

36.38% (=)

89 (290)

25 (290)

2

treaclemoon (official)

153.5k (86)

7.24% (=)

3.1k (174)

393 (230)

3

Merci Handy

125.6k (92)

4.74% (=)

14k (129)

1.1k (117)

4

Gillette Venus

19.9k (188)

4.59% (=)

5.6k (155)

236 (255)

5

Golden Rose

123.4k (94)

4.29% (=)

14.6k (127)

811 (155)

6

Devonne

492.1k (55)

4.16% (=)

140.1k (74)

635 (185)

7

St. Ives

24.4k (173)

4.10% (=)

2.2k (184)

382 (231)

8

dm-drogerie markt Deutschland

1.2M (38)

3.60% (=)

67.2k (87)

967 (127)

9

La Roche-Posay Maroc

10.5k (215)

3.59% (=)

320 (261)

59 (284)

10

Bella Henna

109.6k (98)

3.57% (=)

795 (218)

436 (222)

11

Clean & Clear

75k (111)

3.50% (=)

22.9k (116)

617 (188)

12

GLOSSYBOX

115k (96)

3.40% (=)

10.4k (139)

1.3k (100)

13

Daniel Gray

12.1k (208)

3.40% (=)

109 (286)

84 (281)

14

essence cosmetics

1.2M (35)

3.38% (=)

167.3k (73)

1.3k (103)

15

eos Products

2M (24)

3.34% (=)

2.5M (13)

917 (133)

16

Dermacol CZ&SK

32k (161)

3.14% (=)

904 (214)

533 (205)

17

SPN Nails Professional

54.4k (136)

2.98% (=)

34.6k (101)

1.4k (96)

18

SHISEIDO

234.7k (73)

2.92% (=)

695.1k (34)

938 (131)

19

Lush Cosmetics North America

3.7M (12)

2.91% (=)

1.2k (202)

1.5k (91)

20

WELEDA

21.3k (184)

2.87% (=)

101k (79)

446 (218)

21

Issey Miyake Parfums

13.6k (205)

2.84% (=)

738 (227)

160 (267)

22

Yves Rocher Ukraine

16.5k (195)

2.77% (=)

0 (314)

690 (172)

23

Crest

13.7k (204)

2.68% (=)

13k (131)

169 (265)

24

Glossier

515k (53)

2.61% (=)

57.6k (93)

1.9k (65)

25

Kérastase Deutschland

10.2k (219)

2.52% (=)

617 (235)

913 (134)

26

ChapStick

66.4k (124)

2.51% (=)

197.7k (70)

796 (159)

27

Angela & Dmytri

10.3k (217)

2.50% (=)

26 (300)

832 (151)

28

Maria Nila Stockholm

24.7k (172)

2.49% (=)

30k (107)

649 (182)

29

Made in Sephora

319k (63)

2.47% (=)

20k (120)

251 (253)

30

Eau Thermale Avène France

41.8k (147)

2.41% (+1)

104.1k (78)

240 (254)

31

Tarte Cosmetics

6.4M (9)

1.00% (138)

838.4k (=)

4.9k (12)

32

COVERGIRL

1.3M (34)

1.11% (123)

821.6k (=)

2k (59)

33

Laura Mercier Cosmetics

1.2M (36)

0.82% (167)

795.3k (=)

1.3k (105)

34

SHISEIDO

234.7k (73)

2.92% (18)

695.1k (=)

938 (131)

35

curlbox

353.2k (61)

1.59% (75)

671.6k (=)

15.6k (2)

36

The Body Shop Official

877.2k (44)

1.26% (109)

622.4k (=)

2.1k (55)

37

Motives Cosmetics Official

2.3M (19)

0.62% (187)

621k (=)

17.9k (1)

38

Kerastase

439.7k (57)

0.46% (206)

585k (=)

835 (150)

39

L'Oréal Paris Makeup

3.4M (14)

0.66% (183)

578.9k (=)

4.5k (14)

40

Real Techniques

1.7M (28)

1.52% (85)

554.4k (=)

1.9k (69)

41

Wella Professionals

300.4k (66)

0.55% (194)

547.9k (=)

1.6k (82)

42

Sally Hansen

266.3k (69)

1.46% (88)

526.1k (=)

2k (61)

43

bareMinerals

434k (58)

1.48% (87)

504.3k (=)

1.6k (83)

44

Guerlain

594.3k (49)

1.35% (102)

476.3k (=)

879 (139)

45

SigmaBeauty.com

2.8M (18)

0.59% (188)

475.4k (=)

4.4k (15)

46

Sexy Hair®

52.3k (138)

0.78% (173)

448.3k (=)

2k (58)

47

House of Lashes®

2.1M (23)

0.67% (182)

435k (=)

7.1k (6)

48

Sugarpill Cosmetics

1.9M (26)

1.06% (131)

421.7k (=)

6.6k (7)

49

Ardell Lashes

654.9k (47)

0.59% (190)

396.6k (=)

3.2k (25)

50

CLARINS USA

194.4k (78)

0.81% (168)

385.1k (=)

3.2k (26)

51

SEPbeauty

4k (247)

8.54% (0)

368.3k (=)

37 (288)

52

Gerard Cosmetics

1.6M (30)

0.49% (201)

365.8k (=)

10.6k (3)

53

ZOEVA

899.6k (43)

1.58% (77)

359.5k (=)

692 (171)

54

shu uemura

64.1k (130)

1.45% (89)

357k (=)

502 (212)

55

StyleSeat

26.1k (169)

0.80% (172)

354.6k (=)

1.8k (71)

56

Bourjois Paris

215.5k (74)

1.92% (48)

339.8k (=)

553 (202)

57

BIODERMA France

127.8k (89)

1.32% (106)

322.3k (=)

567 (199)

58

L'OCCITANE en Provence

543.3k (51)

1.33% (103)

314.2k (=)

1k (124)

59

Moroccanoil

176.7k (82)

0.87% (157)

309k (=)

1.1k (119)

60

L'Oréal Professionnel

124.3k (93)

0.83% (164)

308.8k (=)

1.2k (111)

1

Motives Cosmetics Official

2.3M (19)

0.62% (187)

621k (37)

17.9k (=)

2

curlbox

353.2k (61)

1.59% (75)

671.6k (35)

15.6k (=)

3

Gerard Cosmetics

1.6M (30)

0.49% (201)

365.8k (52)

10.6k (=)

4

Anastasia Beverly Hills

13.7M (2)

1.00% (137)

9.4M (1)

9.9k (=)

5

Lime Crime

3M (16)

1.23% (110)

1.4M (21)

7.4k (=)

6

House of Lashes®

2.1M (23)

0.67% (182)

435k (47)

7.1k (=)

7

Sugarpill Cosmetics

1.9M (26)

1.06% (131)

421.7k (48)

6.6k (=)

8

Suavecito Pomade

187.6k (80)

1.69% (68)

121.6k (76)

5.7k (=)

9

ROMANOVAMAKEUP Ресницы

64.9k (129)

0.40% (214)

15.1k (125)

5.4k (=)

10

Sis Hair

10.2k (218)

0.20% (218)

207 (270)

5.4k (=)

11

Bondi Sands

392.6k (60)

0.86% (158)

59.5k (92)

5k (=)

12

Tarte Cosmetics

6.4M (9)

1.00% (138)

838.4k (31)

4.9k (=)

13

Maybelline New York

5.1M (10)

0.94% (144)

2.5M (14)

4.5k (=)

14

L'Oréal Paris Makeup

3.4M (14)

0.66% (183)

578.9k (39)

4.5k (=)

15

SigmaBeauty.com

2.8M (18)

0.59% (188)

475.4k (45)

4.4k (=)

16

Benefit Cosmetics US

6.5M (8)

1.20% (115)

911.7k (28)

4.2k (=)

17

M·A·C Cosmetics

14.9M (1)

0.65% (184)

8.7M (2)

4k (=)

18

piCture pOlish

511.7k (54)

1.15% (120)

123.1k (75)

4k (=)

19

NYX Professional Makeup

10.9M (4)

1.04% (133)

4.5M (6)

3.8k (=)

20

Keyshia Ka'oir

2.2M (22)

1.36% (101)

24.2k (115)

3.8k (=)

21

Lace Kingdom

9.4k (224)

0.21% (0)

15 (304)

3.7k (=)

22

Palytte

29k (165)

0.50% (199)

6.2k (152)

3.5k (=)

23

Too Faced Cosmetics

8.8M (6)

1.36% (98)

2.7M (9)

3.4k (=)

24

Beleza na Web

160.8k (85)

0.29% (215)

0 (312)

3.3k (=)

25

Ardell Lashes

654.9k (47)

0.59% (190)

396.6k (49)

3.2k (=)

26

CLARINS USA

194.4k (78)

0.81% (168)

385.1k (50)

3.2k (=)

27

Айгунь

21.9k (183)

0.47% (203)

2.3k (183)

3.2k (=)

28

Borissoler

8.6k (228)

0.94% (0)

741 (226)

3.1k (=)

29

Tammy Taylor

58.9k (134)

0.71% (177)

78.7k (82)

3.1k (=)

30

Avon Philippines

103.8k (100)

0.55% (195)

14.9k (126)

3k (=)