beauty

Brand Categories Followers ER i Average engagement rate of all media. Engagement rate is based on the likes and comments received divided by the number of followers at the time of the post. Posts on hashtag Media posted
1

M·A·C Cosmetics

16.2M (=)

0.61% (198)

9.8M (2)

4.6k (17)

2

Anastasia Beverly Hills

14.4M (=)

0.96% (141)

11M (1)

10.7k (4)

3

Sephora

12.3M (=)

0.75% (182)

5.5M (5)

3.1k (31)

4

NYX Professional Makeup

11.6M (=)

0.90% (151)

5.1M (6)

4.3k (18)

5

CALVIN KLEIN

9.9M (=)

1.05% (133)

3M (12)

2k (72)

6

Too Faced Cosmetics

9.2M (=)

1.23% (108)

3.1M (9)

3.8k (22)

7

Urban Decay Cosmetics

8.7M (=)

0.91% (150)

6.5M (4)

2.9k (35)

8

Benefit Cosmetics US

7M (=)

1.13% (120)

1.1M (26)

4.6k (16)

9

Tarte Cosmetics

6.9M (=)

0.95% (145)

1.1M (25)

5.6k (10)

10

Maybelline New York

5.6M (=)

0.92% (149)

2.8M (13)

5.1k (13)

11

narsissist

4.6M (=)

1.11% (123)

334k (62)

2.5k (49)

12

MAKE UP FOR EVER OFFICIAL

3.9M (=)

0.53% (206)

4.7M (7)

2.8k (39)

13

Lush Cosmetics North America

3.9M (=)

2.58% (24)

1.2k (214)

1.7k (93)

14

L'Oréal Paris Makeup

3.8M (=)

0.67% (190)

677.2k (38)

5k (14)

15

Smashbox Cosmetics

3.4M (=)

0.71% (188)

1.1M (28)

2.3k (57)

16

Lime Crime

3.2M (=)

1.17% (116)

1.5M (20)

8.2k (5)

17

Bath & Body Works

3.1M (=)

2.20% (36)

1M (30)

3k (34)

18

SigmaBeauty.com

3M (=)

0.55% (205)

539.9k (43)

4.9k (15)

19

Bobbi Brown Cosmetics

2.4M (=)

0.78% (175)

1.2M (24)

2.2k (61)

20

Keyshia Ka'oir

2.4M (=)

1.41% (89)

27.5k (115)

3.9k (21)

21

Motives Cosmetics Official

2.3M (=)

0.60% (199)

646.9k (40)

18.2k (1)

22

essie

2.2M (=)

1.69% (59)

248k (70)

2.9k (36)

23

Milani Cosmetics

2.2M (=)

0.84% (160)

259.5k (66)

1.9k (75)

24

House of Lashes®

2.2M (=)

0.61% (197)

473.4k (48)

7.8k (6)

25

eos Products

2M (=)

2.95% (16)

2.7M (15)

1k (135)

26

Sugarpill Cosmetics

2M (=)

1.01% (136)

448.8k (50)

7.2k (7)

27

Estée Lauder

2M (=)

0.88% (156)

1.2M (23)

2.3k (56)

28

Lancôme Official

1.9M (=)

0.76% (180)

1.4M (22)

1.5k (105)

29

Real Techniques

1.8M (=)

1.35% (95)

596.2k (41)

2k (70)

30

Risqué | A Vida em Cores

1.8M (=)

1.22% (111)

31k (111)

1.4k (109)

1

Closeup

15.4k (208)

37.36% (=)

55 (306)

25 (305)

2

PowWow Smile

28.4k (181)

7.91% (=)

199 (286)

170 (282)

3

treaclemoon (official)

153.5k (93)

6.57% (=)

3.3k (177)

433 (239)

4

Merci Handy

157.7k (91)

4.50% (=)

17.2k (127)

1.2k (122)

5

Devonne

474.8k (61)

4.16% (=)

146.5k (75)

635 (198)

6

Golden Rose

142.1k (96)

3.64% (=)

18.7k (124)

931 (151)

7

프리메라 primera Official Account

11.5k (227)

3.55% (=)

0 (331)

344 (258)

8

Gillette Venus

23.9k (190)

3.55% (=)

6.2k (159)

257 (266)

9

Daniel Gray

12.9k (218)

3.49% (=)

117 (298)

86 (297)

10

St. Ives

33.7k (169)

3.34% (=)

2.7k (185)

400 (248)

11

dm-drogerie markt Deutschland

1.3M (39)

3.31% (=)

72.5k (92)

1k (137)

12

Clean & Clear

81.8k (115)

3.30% (=)

24.7k (120)

635 (199)

13

Bella Henna

116.6k (104)

3.26% (=)

835 (231)

458 (234)

14

SHISEIDO

281.5k (71)

2.99% (=)

755.8k (34)

1.1k (129)

15

GLOSSYBOX

133.8k (97)

2.98% (=)

11.1k (143)

1.5k (104)

16

eos Products

2M (25)

2.95% (=)

2.7M (15)

1k (135)

17

La Roche-Posay Maroc

13k (216)

2.92% (=)

346 (274)

64 (298)

18

essence cosmetics

1.3M (37)

2.91% (=)

192k (74)

1.5k (101)

19

patchology

14.9k (212)

2.82% (=)

4.5k (165)

605 (208)

20

Dermacol CZ&SK

37.4k (163)

2.77% (=)

1k (220)

613 (207)

21

Glossier

685.6k (51)

2.72% (=)

86.6k (86)

2.1k (64)

22

HAWKERS CO.

640.7k (53)

2.72% (=)

68.8k (95)

2.2k (60)

23

Issey Miyake Parfums

15.2k (210)

2.63% (=)

1k (221)

163 (284)

24

Lush Cosmetics North America

3.9M (13)

2.58% (=)

1.2k (214)

1.7k (93)

25

Crest

15.2k (209)

2.57% (+1)

13.7k (137)

175 (280)

26

WELEDA

25.5k (187)

2.57% (-1)

115.5k (82)

541 (218)

27

Kérastase Deutschland

10.2k (233)

2.52% (=)

613 (247)

913 (153)

28

Angela & Dmytri

11.3k (228)

2.51% (=)

28 (310)

855 (165)

29

ARTDECO

123.4k (100)

2.45% (=)

17.2k (128)

813 (172)

30

SPN Nails Professional

60.1k (145)

2.45% (=)

39.8k (105)

1.6k (95)

31

Dove Global Channel

227.6k (78)

0.85% (159)

964.7k (=)

433 (240)

32

COVERGIRL

1.4M (36)

0.97% (139)

913k (=)

2.2k (58)

33

Laura Mercier Cosmetics

1.4M (35)

0.75% (181)

907.3k (=)

1.3k (116)

34

SHISEIDO

281.5k (71)

2.99% (14)

755.8k (=)

1.1k (129)

35

curlbox

360.3k (65)

1.53% (78)

713.9k (=)

15.8k (2)

36

Kerastase

481.1k (58)

0.42% (225)

687.5k (=)

1.2k (128)

37

The Body Shop Official

999.6k (43)

1.14% (119)

678.4k (=)

2.5k (48)

38

L'Oréal Paris Makeup

3.8M (14)

0.67% (190)

677.2k (=)

5k (14)

39

Wella Professionals

346.3k (67)

0.52% (207)

665k (=)

1.9k (76)

40

Motives Cosmetics Official

2.3M (21)

0.60% (199)

646.9k (=)

18.2k (1)

41

Real Techniques

1.8M (29)

1.35% (95)

596.2k (=)

2k (70)

42

Sally Hansen

280.8k (72)

1.38% (92)

541.3k (=)

2.1k (69)

43

SigmaBeauty.com

3M (18)

0.55% (205)

539.9k (=)

4.9k (15)

44

bareMinerals

483.9k (57)

1.24% (107)

535.9k (=)

1.8k (86)

45

Sexy Hair®

57.7k (146)

0.76% (179)

519.6k (=)

2.1k (65)

46

Guerlain

671.2k (52)

1.27% (103)

518.9k (=)

987 (145)

47

Semilac

216.7k (81)

2.12% (37)

501k (=)

1.5k (103)

48

House of Lashes®

2.2M (24)

0.61% (197)

473.4k (=)

7.8k (6)

49

Ardell Lashes

712.5k (49)

0.56% (204)

469.3k (=)

3.5k (24)

50

Sugarpill Cosmetics

2M (26)

1.01% (136)

448.8k (=)

7.2k (7)

51

CLARINS USA

214k (83)

0.76% (178)

423.1k (=)

3.4k (27)

52

L'Oréal Professionnel

686.5k (50)

0.49% (212)

422.4k (=)

1.5k (98)

53

ZOEVA

1M (42)

1.34% (96)

422k (=)

780 (175)

54

SEPbeauty

4.5k (261)

5.04% (0)

400.1k (=)

105 (290)

55

Gerard Cosmetics

1.6M (31)

0.45% (220)

397.3k (=)

11.5k (3)

56

StyleSeat

26.7k (185)

0.74% (184)

394.6k (=)

1.9k (77)

57

shu uemura

64.1k (139)

1.45% (85)

392.9k (=)

502 (222)

58

Bourjois Paris

233.1k (77)

1.80% (52)

360.6k (=)

574 (214)

59

BIODERMA France

154.5k (92)

1.20% (113)

351.5k (=)

633 (201)

60

Moroccanoil

196.5k (86)

0.83% (164)

350.7k (=)

1.2k (123)

1

Motives Cosmetics Official

2.3M (21)

0.60% (199)

646.9k (40)

18.2k (=)

2

curlbox

360.3k (65)

1.53% (78)

713.9k (35)

15.8k (=)

3

Gerard Cosmetics

1.6M (31)

0.45% (220)

397.3k (55)

11.5k (=)

4

Anastasia Beverly Hills

14.4M (2)

0.96% (141)

11M (1)

10.7k (=)

5

Lime Crime

3.2M (16)

1.17% (116)

1.5M (20)

8.2k (=)

6

House of Lashes®

2.2M (24)

0.61% (197)

473.4k (48)

7.8k (=)

7

Sugarpill Cosmetics

2M (26)

1.01% (136)

448.8k (50)

7.2k (=)

8

Suavecito Pomade

195.6k (87)

1.57% (71)

136.3k (78)

6.1k (=)

9

Sis Hair

10.9k (229)

0.17% (233)

216 (280)

6k (=)

10

Tarte Cosmetics

6.9M (9)

0.95% (145)

1.1M (25)

5.6k (=)

11

ROMANOVAMAKEUP Ресницы

69.2k (134)

0.40% (226)

16.6k (131)

5.6k (=)

12

Bondi Sands

447.5k (63)

0.82% (165)

69.8k (93)

5.5k (=)

13

Maybelline New York

5.6M (10)

0.92% (149)

2.8M (13)

5.1k (=)

14

L'Oréal Paris Makeup

3.8M (14)

0.67% (190)

677.2k (38)

5k (=)

15

SigmaBeauty.com

3M (18)

0.55% (205)

539.9k (43)

4.9k (=)

16

Benefit Cosmetics US

7M (8)

1.13% (120)

1.1M (26)

4.6k (=)

17

M·A·C Cosmetics

16.2M (1)

0.61% (198)

9.8M (2)

4.6k (=)

18

NYX Professional Makeup

11.6M (4)

0.90% (151)

5.1M (6)

4.3k (=)

19

Palytte

30.1k (177)

0.47% (218)

6.9k (154)

4.1k (=)

20

Beleza na Web

196.8k (85)

0.29% (229)

0 (324)

3.9k (=)

21

Keyshia Ka'oir

2.4M (20)

1.41% (89)

27.5k (115)

3.9k (=)

22

Too Faced Cosmetics

9.2M (6)

1.23% (108)

3.1M (9)

3.8k (=)

23

Lace Kingdom

9.2k (238)

0.21% (0)

11 (318)

3.7k (=)

24

Ardell Lashes

712.5k (49)

0.56% (204)

469.3k (49)

3.5k (=)

25

Айгунь

22.8k (195)

0.44% (224)

2.5k (186)

3.5k (=)

26

Tammy Taylor

64.5k (138)

0.71% (187)

90.1k (84)

3.4k (=)

27

CLARINS USA

214k (83)

0.76% (178)

423.1k (51)

3.4k (=)

28

Borissoler

9.1k (239)

0.95% (0)

918 (227)

3.4k (=)

29

Avon Philippines

110.9k (105)

0.51% (208)

15.6k (133)

3.3k (=)

30

Al Jothen Gallery

100.2k (108)

0.45% (222)

0 (323)

3.3k (=)