beauty

Brand Categories Followers ER i Average engagement rate of all media. Engagement rate is based on the likes and comments received divided by the number of followers at the time of the post. Posts on hashtag Media posted
1

M·A·C Cosmetics

17.2M (=)

0.57% (210)

11M (2)

5.3k (17)

2

Anastasia Beverly Hills

15.3M (=)

0.94% (143)

12.6M (1)

11.4k (4)

3

Sephora

13.3M (=)

0.68% (193)

6.1M (5)

3.5k (30)

4

NYX Professional Makeup

12.2M (=)

0.82% (163)

5.7M (6)

4.8k (18)

5

CALVIN KLEIN

10.9M (=)

0.92% (148)

3.4M (12)

2.2k (73)

6

Too Faced Cosmetics

9.7M (=)

1.15% (112)

3.4M (11)

4.1k (21)

7

Urban Decay Cosmetics

9.2M (=)

0.82% (164)

7.2M (3)

3.5k (28)

8

Benefit Cosmetics US

7.4M (=)

1.07% (128)

1.3M (25)

1.2k (135)

9

Tarte Cosmetics

7.4M (=)

0.89% (152)

1.4M (24)

6.3k (10)

10

Maybelline New York

6.1M (=)

0.88% (156)

3.1M (14)

5.7k (14)

11

narsissist

4.9M (=)

0.94% (144)

376.2k (63)

2.6k (49)

12

L'Oréal Paris Makeup

4.4M (=)

0.66% (198)

776.8k (38)

5.4k (16)

13

MAKE UP FOR EVER OFFICIAL

4.2M (=)

0.49% (220)

5.5M (7)

3.2k (33)

14

Lush Cosmetics North America

4M (=)

2.41% (29)

1.3k (225)

1.9k (88)

15

Smashbox Cosmetics

3.7M (=)

0.68% (194)

1.2M (27)

2.6k (48)

16

Keyshia Ka'oir Davis

3.4M (=)

1.80% (51)

49.8k (108)

3.9k (22)

17

Bath & Body Works

3.3M (=)

2.01% (41)

1.1M (30)

3.2k (35)

18

Lime Crime

3.3M (=)

1.10% (124)

1.6M (21)

9k (5)

19

SigmaBeauty.com

3.1M (=)

0.51% (218)

607.4k (43)

5.5k (15)

20

Bobbi Brown Cosmetics

2.7M (=)

0.76% (178)

1.3M (26)

2.3k (64)

21

Milani Cosmetics

2.4M (=)

0.79% (170)

287.6k (69)

2.1k (79)

22

Motives Cosmetics Official

2.3M (=)

0.58% (206)

670.4k (41)

18.6k (1)

23

Estée Lauder

2.3M (=)

0.81% (166)

1.4M (23)

2.6k (51)

24

Lancôme Official

2.3M (=)

0.69% (191)

1.5M (22)

1.8k (96)

25

essie

2.2M (=)

1.58% (66)

260.9k (71)

3.2k (34)

26

House of Lashes®

2.2M (=)

0.58% (208)

505k (51)

8.3k (7)

27

eos Products

2.1M (=)

2.65% (21)

2.9M (15)

1.1k (143)

28

Sugarpill Cosmetics

2.1M (=)

0.96% (142)

479.3k (53)

7.9k (8)

29

Real Techniques

2M (=)

1.23% (101)

638.9k (42)

2.3k (68)

30

Risqué | A Vida em Cores

1.9M (=)

1.15% (113)

32.7k (117)

1.4k (116)

1

Closeup

14.8k (224)

34.28% (=)

49 (316)

9 (320)

2

PowWow Smile

27.3k (194)

7.97% (=)

191 (297)

173 (293)

3

treaclemoon (official)

154.2k (100)

6.01% (=)

3.4k (184)

482 (241)

4

Merci Handy

191.6k (94)

4.41% (=)

21k (129)

1.3k (126)

5

Devonne

457.1k (66)

4.16% (=)

153.5k (80)

635 (213)

6

Daniel Gray

13.3k (231)

3.59% (=)

114 (310)

86 (310)

7

Golden Rose

158.3k (98)

3.32% (=)

22.1k (128)

1.1k (153)

8

Avène México

13.4k (230)

3.31% (=)

152 (302)

485 (240)

9

Clean & Clear

93k (119)

3.25% (=)

26.8k (121)

651 (211)

10

Eucerin Pflege erleben

10.6k (241)

3.18% (=)

435 (273)

260 (279)

11

St. Ives

42.9k (170)

3.14% (=)

3.2k (186)

415 (256)

12

Gillette Venus

27.6k (193)

3.01% (+1)

6.5k (164)

273 (275)

13

Bella Henna

116.3k (112)

3.00% (-1)

855 (242)

477 (243)

14

프리메라 primera Official Account

13.9k (227)

2.98% (=)

0 (338)

404 (259)

15

Nolla® Lashes

11.2k (240)

2.90% (=)

115 (309)

84 (311)

16

dm-drogerie markt Deutschland

1.4M (41)

2.88% (=)

78.4k (95)

1.1k (145)

17

GLOSSYBOX

161.1k (97)

2.82% (=)

12.2k (150)

1.6k (105)

18

CARBON SCRUB SKINCARE

10.4k (243)

2.76% (=)

730 (252)

471 (247)

19

Glossier

872.4k (48)

2.74% (=)

121.2k (87)

2.3k (65)

20

SHISEIDO

318.2k (74)

2.70% (=)

827.2k (34)

1.2k (134)

21

eos Products

2.1M (27)

2.65% (=)

2.9M (15)

1.1k (143)

22

HAWKERS CO.

684.4k (58)

2.61% (=)

77.8k (97)

2.2k (71)

23

Issey Miyake Parfums

24.8k (201)

2.59% (=)

1.4k (223)

215 (286)

24

essence cosmetics

1.4M (39)

2.55% (=)

215.7k (75)

1.7k (102)

25

Angela & Dmytri

12.2k (236)

2.54% (=)

37 (321)

867 (178)

26

Dermacol CZ&SK

42.1k (171)

2.53% (=)

1.2k (227)

691 (207)

27

Kérastase Deutschland

10.2k (244)

2.52% (=)

616 (263)

913 (172)

28

patchology

19.7k (214)

2.48% (=)

5.6k (168)

537 (228)

29

Lush Cosmetics North America

4M (14)

2.41% (=)

1.3k (225)

1.9k (88)

30

Olay Fresh Effects Official

12.9k (233)

2.36% (=)

1.7k (211)

631 (214)

31

Dove Global Channel

263.1k (82)

0.86% (158)

1M (=)

475 (244)

32

Laura Mercier Cosmetics

1.6M (35)

0.69% (192)

1M (=)

1.4k (118)

33

COVERGIRL

1.5M (36)

0.84% (159)

1M (=)

2.5k (57)

34

SHISEIDO

318.2k (74)

2.70% (20)

827.2k (=)

1.2k (134)

35

Kerastase

532k (62)

0.42% (231)

797.4k (=)

1.4k (125)

36

Wella Professionals

385.7k (68)

0.48% (222)

796.9k (=)

2.5k (56)

37

Makeup Revolution

932.9k (46)

0.83% (161)

793.7k (=)

8.9k (6)

38

L'Oréal Paris Makeup

4.4M (12)

0.66% (198)

776.8k (=)

5.4k (16)

39

The Body Shop Official

1.2M (43)

1.06% (130)

749.6k (=)

2.9k (42)

40

curlbox

363.3k (71)

1.48% (79)

748.6k (=)

16k (2)

41

Motives Cosmetics Official

2.3M (22)

0.58% (206)

670.4k (=)

18.6k (1)

42

Real Techniques

2M (29)

1.23% (101)

638.9k (=)

2.3k (68)

43

SigmaBeauty.com

3.1M (19)

0.51% (218)

607.4k (=)

5.5k (15)

44

Sexy Hair®

64k (150)

0.75% (179)

605.2k (=)

2.2k (74)

45

Semilac

261.1k (83)

2.16% (34)

586.6k (=)

1.7k (104)

46

L'Oréal Professionnel

843.7k (49)

0.39% (236)

577k (+1)

1.9k (91)

47

bareMinerals

548.1k (61)

1.13% (115)

576.1k (-1)

1.9k (90)

48

Guerlain

755k (54)

1.20% (105)

563k (=)

1.1k (147)

49

Sally Hansen

292.6k (78)

1.24% (100)

554.3k (=)

2.2k (72)

50

Ardell Lashes & Beauty

742.2k (55)

0.53% (212)

534.9k (=)

3.7k (24)

51

House of Lashes®

2.2M (26)

0.58% (208)

505k (=)

8.3k (7)

52

ZOEVA

1.1M (44)

1.17% (110)

490.1k (=)

924 (169)

53

Sugarpill Cosmetics

2.1M (28)

0.96% (142)

479.3k (=)

7.9k (8)

54

CLARINS USA

223.1k (88)

0.71% (185)

466.9k (=)

3.6k (26)

55

StyleSeat

27.2k (195)

0.72% (184)

456.1k (=)

2k (82)

56

SEPbeauty

5.9k (266)

5.02% (0)

440.3k (=)

107 (303)

57

shu uemura

64.1k (148)

1.45% (82)

435.4k (=)

502 (235)

58

Gerard Cosmetics

1.7M (32)

0.45% (226)

426.1k (=)

12.3k (3)

59

Nature Republic

3.5k (279)

4.90% (0)

398k (=)

73 (314)

60

Moroccanoil

213.6k (89)

0.78% (172)

395.8k (=)

1.3k (128)

1

Motives Cosmetics Official

2.3M (22)

0.58% (206)

670.4k (41)

18.6k (=)

2

curlbox

363.3k (71)

1.48% (79)

748.6k (40)

16k (=)

3

Gerard Cosmetics

1.7M (32)

0.45% (226)

426.1k (58)

12.3k (=)

4

Anastasia Beverly Hills

15.3M (2)

0.94% (143)

12.6M (1)

11.4k (=)

5

Lime Crime

3.3M (18)

1.10% (124)

1.6M (21)

9k (=)

6

Makeup Revolution

932.9k (46)

0.83% (161)

793.7k (37)

8.9k (=)

7

House of Lashes®

2.2M (26)

0.58% (208)

505k (51)

8.3k (=)

8

Sugarpill Cosmetics

2.1M (28)

0.96% (142)

479.3k (53)

7.9k (=)

9

Suavecito Pomade

202.8k (91)

1.52% (72)

148k (81)

6.4k (=)

10

Tarte Cosmetics

7.4M (9)

0.89% (152)

1.4M (24)

6.3k (=)

11

Sis Hair

11.3k (239)

0.17% (245)

452 (272)

6.3k (=)

12

Bondi Sands

467.2k (65)

0.79% (169)

78.3k (96)

5.8k (=)

13

ROMANOVAMAKEUP Ресницы

73k (140)

0.40% (234)

18.4k (134)

5.8k (=)

14

Maybelline New York

6.1M (10)

0.88% (156)

3.1M (14)

5.7k (=)

15

SigmaBeauty.com

3.1M (19)

0.51% (218)

607.4k (43)

5.5k (=)

16

L'Oréal Paris Makeup

4.4M (12)

0.66% (198)

776.8k (38)

5.4k (=)

17

M·A·C Cosmetics

17.2M (1)

0.57% (210)

11M (2)

5.3k (=)

18

NYX Professional Makeup

12.2M (4)

0.82% (163)

5.7M (6)

4.8k (=)

19

Palytte

29.8k (191)

0.43% (229)

7.6k (158)

4.7k (=)

20

Beleza na Web

233.9k (86)

0.28% (240)

0 (336)

4.6k (=)

21

Too Faced Cosmetics

9.7M (6)

1.15% (112)

3.4M (11)

4.1k (=)

22

Keyshia Ka'oir Davis

3.4M (16)

1.80% (51)

49.8k (108)

3.9k (=)

23

Lace Kingdom

9.2k (251)

0.21% (0)

11 (331)

3.7k (=)

24

Ardell Lashes & Beauty

742.2k (55)

0.53% (212)

534.9k (50)

3.7k (=)

25

Borissoler

9.5k (246)

0.95% (0)

1.1k (232)

3.7k (=)

26

CLARINS USA

223.1k (88)

0.71% (185)

466.9k (54)

3.6k (=)

27

Tammy Taylor

71.8k (143)

0.70% (189)

100.3k (89)

3.6k (=)

28

Urban Decay Cosmetics

9.2M (7)

0.82% (164)

7.2M (3)

3.5k (=)

29

Al Jothen Gallery

100.9k (115)

0.39% (235)

0 (339)

3.5k (=)

30

Sephora

13.3M (3)

0.68% (193)

6.1M (5)

3.5k (=)