beauty

Brand Categories Followers ER i Average engagement rate of all media. Engagement rate is based on the likes and comments received divided by the number of followers at the time of the post. Posts on hashtag Media posted
1

M·A·C Cosmetics

15.4M (=)

0.64% (190)

9M (2)

4.2k (17)

2

Anastasia Beverly Hills

13.9M (=)

0.99% (140)

9.9M (1)

10.1k (4)

3

Sephora

11.6M (=)

0.80% (169)

5.1M (5)

2.8k (33)

4

NYX Professional Makeup

11.2M (=)

1.01% (137)

4.7M (6)

3.9k (18)

5

Calvin Klein

9.3M (=)

1.14% (120)

2.7M (12)

1.9k (68)

6

Too Faced Cosmetics

8.9M (=)

1.33% (102)

2.8M (9)

3.5k (22)

7

Urban Decay Cosmetics

8.3M (=)

0.96% (145)

6M (4)

2.6k (40)

8

Benefit Cosmetics US

6.6M (=)

1.18% (117)

967.1k (29)

4.3k (16)

9

Tarte Cosmetics

6.6M (=)

0.98% (142)

917k (31)

5.1k (12)

10

Maybelline New York

5.2M (=)

0.94% (148)

2.5M (14)

4.7k (13)

11

narsissist

4.5M (=)

1.18% (115)

304.1k (63)

2.4k (48)

12

Lush Cosmetics North America

3.8M (=)

2.81% (22)

1.2k (207)

1.5k (92)

13

MAKE UP FOR EVER OFFICIAL

3.7M (=)

0.57% (198)

4.3M (7)

2.5k (43)

14

L'Oréal Paris Makeup

3.5M (=)

0.66% (188)

615.4k (39)

4.6k (14)

15

Smashbox Cosmetics

3.1M (=)

0.75% (178)

988.8k (27)

2.1k (56)

16

Lime Crime

3.1M (=)

1.21% (113)

1.4M (20)

7.7k (5)

17

Bath & Body Works

3M (=)

2.34% (34)

1M (26)

2.8k (34)

18

SigmaBeauty.com

2.9M (=)

0.58% (196)

491.9k (44)

4.6k (15)

19

Motives Cosmetics Official

2.3M (=)

0.62% (192)

630.2k (37)

18k (1)

20

Bobbi Brown Cosmetics

2.3M (=)

0.82% (166)

1.1M (24)

2k (60)

21

Keyshia Ka'oir

2.2M (=)

1.36% (98)

24.8k (115)

3.8k (19)

22

essie

2.2M (=)

1.81% (54)

238.3k (67)

2.6k (38)

23

House of Lashes®

2.1M (=)

0.65% (189)

446.7k (47)

7.3k (6)

24

eos Products

2M (=)

3.23% (16)

2.5M (13)

947 (133)

25

Milani Cosmetics

2M (=)

0.89% (154)

237.9k (68)

1.9k (72)

26

Sugarpill Cosmetics

2M (=)

1.05% (133)

429.6k (48)

6.8k (7)

27

Estée Lauder

1.8M (=)

1.01% (138)

1.1M (23)

2k (61)

28

Real Techniques

1.8M (=)

1.46% (89)

567.5k (41)

1.9k (69)

29

Lancôme Official

1.7M (=)

0.82% (167)

1.3M (22)

1.3k (111)

30

Risqué | A Vida em Cores

1.7M (=)

1.30% (108)

29.3k (109)

1.4k (101)

1

Closeup

16k (199)

37.37% (=)

57 (295)

25 (294)

2

PowWow Smile

28.5k (169)

11.03% (=)

233 (271)

133 (276)

3

treaclemoon (official)

154.7k (87)

6.97% (=)

3.2k (173)

408 (232)

4

Merci Handy

137k (91)

4.73% (=)

14.8k (129)

1.1k (118)

5

Gillette Venus

21.2k (189)

4.41% (=)

5.8k (155)

240 (257)

6

Devonne

489k (57)

4.16% (=)

141k (74)

635 (188)

7

Golden Rose

129.6k (93)

4.13% (=)

15.2k (128)

841 (155)

8

프리메라 primera Official Account

10.5k (222)

4.02% (=)

0 (320)

309 (252)

9

St. Ives

25.7k (175)

3.99% (=)

2.3k (185)

383 (234)

10

La Roche-Posay Maroc

11.3k (215)

3.79% (=)

335 (263)

59 (288)

11

dm-drogerie markt Deutschland

1.2M (38)

3.49% (=)

68.3k (89)

983 (130)

12

Daniel Gray

12.4k (211)

3.41% (=)

112 (290)

82 (285)

13

Bella Henna

110.5k (98)

3.40% (=)

826 (220)

445 (222)

14

Clean & Clear

76.8k (111)

3.35% (=)

23.3k (116)

629 (191)

15

GLOSSYBOX

121.3k (95)

3.28% (=)

10.7k (139)

1.4k (100)

16

eos Products

2M (24)

3.23% (=)

2.5M (13)

947 (133)

17

essence cosmetics

1.3M (37)

3.23% (=)

176k (73)

1.4k (102)

18

patchology

10.7k (220)

3.15% (=)

3.8k (166)

560 (206)

19

SHISEIDO

251.9k (74)

3.01% (=)

713.6k (34)

1k (127)

20

Dermacol CZ&SK

34.5k (160)

2.99% (=)

967 (215)

562 (205)

21

SPN Nails Professional

56.4k (137)

2.84% (=)

36.3k (101)

1.4k (97)

22

Lush Cosmetics North America

3.8M (12)

2.81% (=)

1.2k (207)

1.5k (92)

23

WELEDA

22.7k (185)

2.78% (=)

105.9k (80)

478 (216)

24

Issey Miyake Parfums

14.1k (207)

2.73% (=)

778 (229)

175 (270)

25

Crest

14.3k (206)

2.71% (=)

13.3k (132)

170 (271)

26

Glossier

566.5k (53)

2.65% (=)

65.6k (91)

2k (64)

27

Yves Rocher Ukraine

17.1k (197)

2.64% (=)

0 (313)

713 (171)

28

Kérastase Deutschland

10.2k (225)

2.52% (=)

616 (236)

913 (140)

29

Angela & Dmytri

10.4k (224)

2.50% (=)

23 (303)

839 (156)

30

ChapStick

67k (129)

2.44% (=)

199.5k (70)

815 (160)

31

Tarte Cosmetics

6.6M (9)

0.98% (142)

917k (=)

5.1k (12)

32

COVERGIRL

1.3M (34)

1.07% (131)

847.1k (=)

2.1k (58)

33

Laura Mercier Cosmetics

1.3M (36)

0.80% (174)

830.1k (=)

1.3k (109)

34

SHISEIDO

251.9k (74)

3.01% (19)

713.6k (=)

1k (127)

35

curlbox

356.7k (64)

1.57% (76)

683.6k (=)

15.7k (2)

36

The Body Shop Official

906.3k (44)

1.22% (112)

636.4k (=)

2.2k (55)

37

Motives Cosmetics Official

2.3M (19)

0.62% (192)

630.2k (=)

18k (1)

38

Kerastase

451.7k (58)

0.43% (216)

615.7k (=)

927 (136)

39

L'Oréal Paris Makeup

3.5M (14)

0.66% (188)

615.4k (=)

4.6k (14)

40

Wella Professionals

315.6k (67)

0.55% (200)

580k (=)

1.7k (81)

41

Real Techniques

1.8M (28)

1.46% (89)

567.5k (=)

1.9k (69)

42

Sally Hansen

271.6k (70)

1.44% (91)

529.6k (=)

2k (63)

43

bareMinerals

448k (59)

1.42% (93)

513.9k (=)

1.6k (84)

44

SigmaBeauty.com

2.9M (18)

0.58% (196)

491.9k (=)

4.6k (15)

45

Guerlain

620.3k (50)

1.33% (99)

489.2k (=)

911 (141)

46

Sexy Hair®

53.8k (141)

0.77% (177)

465.2k (=)

2.1k (59)

47

House of Lashes®

2.1M (23)

0.65% (189)

446.7k (=)

7.3k (6)

48

Sugarpill Cosmetics

2M (26)

1.05% (133)

429.6k (=)

6.8k (7)

49

Ardell Lashes

677.1k (47)

0.58% (195)

418.3k (=)

3.3k (24)

50

CLARINS USA

200.7k (80)

0.80% (171)

394.4k (=)

3.3k (25)

51

ZOEVA

932.9k (43)

1.50% (84)

379.1k (=)

708 (173)

52

SEPbeauty

4.1k (251)

6.80% (0)

378.4k (=)

55 (290)

53

Gerard Cosmetics

1.6M (31)

0.48% (206)

376.3k (=)

10.6k (3)

54

shu uemura

64.1k (131)

1.45% (90)

369k (=)

502 (213)

55

StyleSeat

26.3k (174)

0.78% (176)

365.5k (=)

1.8k (73)

56

Bourjois Paris

224.5k (75)

1.76% (55)

346k (=)

572 (204)

57

L'Oréal Professionnel

651.2k (49)

0.72% (179)

344.2k (=)

1.3k (108)

58

BIODERMA France

135.4k (92)

1.31% (106)

330.9k (=)

580 (201)

59

Moroccanoil

181.3k (83)

0.86% (162)

322.4k (=)

1.1k (120)

60

L'OCCITANE en Provence

564.1k (54)

1.31% (107)

321.4k (=)

1.1k (125)

1

Motives Cosmetics Official

2.3M (19)

0.62% (192)

630.2k (37)

18k (=)

2

curlbox

356.7k (64)

1.57% (76)

683.6k (35)

15.7k (=)

3

Gerard Cosmetics

1.6M (31)

0.48% (206)

376.3k (53)

10.6k (=)

4

Anastasia Beverly Hills

13.9M (2)

0.99% (140)

9.9M (1)

10.1k (=)

5

Lime Crime

3.1M (16)

1.21% (113)

1.4M (20)

7.7k (=)

6

House of Lashes®

2.1M (23)

0.65% (189)

446.7k (47)

7.3k (=)

7

Sugarpill Cosmetics

2M (26)

1.05% (133)

429.6k (48)

6.8k (=)

8

Suavecito Pomade

190.6k (82)

1.65% (68)

126.2k (75)

5.8k (=)

9

Sis Hair

10.5k (223)

0.19% (225)

211 (274)

5.6k (=)

10

ROMANOVAMAKEUP Ресницы

67.2k (128)

0.40% (220)

15.6k (124)

5.4k (=)

11

Bondi Sands

420.2k (61)

0.85% (163)

62.8k (92)

5.2k (=)

12

Tarte Cosmetics

6.6M (9)

0.98% (142)

917k (31)

5.1k (=)

13

Maybelline New York

5.2M (10)

0.94% (148)

2.5M (14)

4.7k (=)

14

L'Oréal Paris Makeup

3.5M (14)

0.66% (188)

615.4k (39)

4.6k (=)

15

SigmaBeauty.com

2.9M (18)

0.58% (196)

491.9k (44)

4.6k (=)

16

Benefit Cosmetics US

6.6M (8)

1.18% (117)

967.1k (29)

4.3k (=)

17

M·A·C Cosmetics

15.4M (1)

0.64% (190)

9M (2)

4.2k (=)

18

NYX Professional Makeup

11.2M (4)

1.01% (137)

4.7M (6)

3.9k (=)

19

Keyshia Ka'oir

2.2M (21)

1.36% (98)

24.8k (115)

3.8k (=)

20

Lace Kingdom

9.3k (229)

0.21% (0)

9 (310)

3.7k (=)

21

Palytte

29.3k (167)

0.49% (205)

6.3k (152)

3.7k (=)

22

Too Faced Cosmetics

8.9M (6)

1.33% (102)

2.8M (9)

3.5k (=)

23

Beleza na Web

175.6k (84)

0.29% (221)

0 (312)

3.5k (=)

24

Ardell Lashes

677.1k (47)

0.58% (195)

418.3k (49)

3.3k (=)

25

CLARINS USA

200.7k (80)

0.80% (171)

394.4k (50)

3.3k (=)

26

Айгунь

22.1k (187)

0.46% (211)

2.3k (183)

3.3k (=)

27

Borissoler

8.8k (231)

0.94% (0)

801 (224)

3.2k (=)

28

Tammy Taylor

60.9k (134)

0.71% (180)

82.3k (82)

3.2k (=)

29

Avon Philippines

108.3k (99)

0.55% (199)

15.3k (127)

3.1k (=)

30

piCture pOlish

508.9k (56)

1.12% (123)

125.4k (76)

3k (=)