beauty

Brand Categories Followers ER i Average engagement rate of all media. Engagement rate is based on the likes and comments received divided by the number of followers at the time of the post. Posts on hashtag Media posted
1

M·A·C Cosmetics

16.7M (=)

0.58% (201)

10.5M (2)

4.9k (16)

2

Anastasia Beverly Hills

14.8M (=)

0.95% (140)

11.9M (1)

11k (4)

3

Sephora

12.8M (=)

0.71% (187)

5.8M (5)

3.3k (30)

4

NYX Professional Makeup

11.9M (=)

0.85% (157)

5.4M (6)

4.6k (18)

5

CALVIN KLEIN

10.4M (=)

0.97% (137)

3.2M (12)

2.1k (74)

6

Too Faced Cosmetics

9.4M (=)

1.19% (109)

3.3M (11)

4k (21)

7

Urban Decay Cosmetics

9M (=)

0.86% (155)

6.9M (3)

3.2k (31)

8

Benefit Cosmetics US

7.3M (=)

1.11% (119)

1.2M (26)

4.8k (17)

9

Tarte Cosmetics

7.1M (=)

0.92% (145)

1.2M (24)

6k (10)

10

Maybelline New York

5.8M (=)

0.89% (151)

2.9M (13)

5.4k (13)

11

narsissist

4.8M (=)

0.99% (135)

356.6k (61)

2.6k (48)

12

L'Oréal Paris Makeup

4.1M (=)

0.66% (192)

731.6k (38)

5.2k (14)

13

MAKE UP FOR EVER OFFICIAL

4.1M (=)

0.50% (211)

5.1M (7)

3k (36)

14

Lush Cosmetics North America

4M (=)

2.48% (26)

1.3k (219)

1.8k (92)

15

Smashbox Cosmetics

3.6M (=)

0.69% (190)

1.1M (28)

2.5k (52)

16

Lime Crime

3.2M (=)

1.13% (117)

1.5M (20)

8.6k (5)

17

Bath & Body Works

3.2M (=)

2.08% (39)

1.1M (30)

3.1k (34)

18

SigmaBeauty.com

3M (=)

0.53% (206)

575.3k (42)

5.2k (15)

19

Keyshia Ka'oir

2.7M (=)

1.53% (75)

31.8k (115)

3.9k (22)

20

Bobbi Brown Cosmetics

2.6M (=)

0.76% (173)

1.2M (25)

2.3k (60)

21

Motives Cosmetics Official

2.3M (=)

0.59% (199)

657.6k (40)

18.4k (1)

22

Milani Cosmetics

2.3M (=)

0.81% (162)

276k (67)

2k (76)

23

essie

2.2M (=)

1.63% (62)

255.3k (70)

3.1k (35)

24

House of Lashes®

2.2M (=)

0.60% (198)

490k (50)

8.1k (6)

25

Estée Lauder

2.1M (=)

0.84% (158)

1.3M (23)

2.5k (54)

26

Lancôme Official

2.1M (=)

0.72% (184)

1.4M (22)

1.6k (98)

27

eos Products

2M (=)

2.78% (17)

2.8M (15)

1.1k (141)

28

Sugarpill Cosmetics

2M (=)

0.98% (136)

464.5k (51)

7.6k (7)

29

Real Techniques

1.9M (=)

1.28% (95)

618.7k (41)

2.2k (71)

30

Risqué | A Vida em Cores

1.9M (=)

1.19% (108)

32k (114)

1.4k (115)

1

Closeup

15.1k (217)

34.22% (=)

49 (311)

27 (312)

2

PowWow Smile

27.8k (190)

7.97% (=)

195 (291)

173 (290)

3

treaclemoon (official)

153.5k (96)

6.24% (=)

3.4k (181)

459 (243)

4

Merci Handy

169.4k (94)

4.42% (=)

18.7k (129)

1.3k (124)

5

Devonne

465.3k (64)

4.16% (=)

150.6k (79)

635 (208)

6

Daniel Gray

13.1k (222)

3.56% (=)

117 (301)

85 (304)

7

Avène México

11.8k (233)

3.41% (=)

148 (297)

477 (236)

8

Golden Rose

150.5k (98)

3.40% (=)

20.7k (126)

988 (153)

9

Clean & Clear

89.1k (116)

3.31% (=)

25.9k (121)

645 (207)

10

Gillette Venus

24.5k (195)

3.28% (=)

6.4k (162)

264 (270)

11

프리메라 primera Official Account

12.6k (228)

3.23% (=)

0 (330)

373 (261)

12

Bella Henna

116.4k (107)

3.12% (+1)

823 (241)

468 (240)

13

dm-drogerie markt Deutschland

1.3M (40)

3.11% (+1)

76k (95)

1.1k (143)

14

St. Ives

38.6k (169)

3.09% (-2)

2.9k (187)

412 (254)

15

SHISEIDO

295.9k (73)

2.88% (=)

794.4k (34)

1.2k (132)

16

GLOSSYBOX

143.4k (99)

2.83% (=)

11.7k (148)

1.6k (104)

17

eos Products

2M (27)

2.78% (=)

2.8M (15)

1.1k (141)

18

Glossier

787.9k (47)

2.73% (=)

103.6k (86)

2.3k (62)

19

HAWKERS CO.

672.1k (54)

2.72% (=)

74k (97)

2.2k (67)

20

essence cosmetics

1.3M (38)

2.71% (=)

204.6k (74)

1.6k (101)

21

Dermacol CZ&SK

39.4k (168)

2.60% (=)

1.1k (224)

660 (205)

22

Angela & Dmytri

11.8k (234)

2.54% (=)

33 (315)

860 (173)

23

patchology

16.8k (213)

2.54% (=)

4.9k (168)

496 (230)

24

Issey Miyake Parfums

18.8k (209)

2.52% (=)

1.2k (221)

188 (285)

25

Kérastase Deutschland

10.2k (239)

2.52% (=)

616 (255)

913 (163)

26

Lush Cosmetics North America

4M (14)

2.48% (=)

1.3k (219)

1.8k (92)

27

Crest

16.1k (215)

2.43% (=)

14.2k (141)

179 (287)

28

WELEDA

28.3k (189)

2.42% (=)

123.4k (85)

607 (214)

29

Chambor Geneva

10.6k (238)

2.37% (=)

6.4k (161)

678 (202)

30

Olay Fresh Effects Official

12.9k (227)

2.36% (=)

1.7k (206)

631 (210)

31

Dove Global Channel

249.7k (81)

0.86% (154)

1M (=)

469 (239)

32

Laura Mercier Cosmetics

1.5M (35)

0.71% (185)

964.9k (=)

1.4k (116)

33

COVERGIRL

1.4M (36)

0.89% (150)

961.8k (=)

2.4k (58)

34

SHISEIDO

295.9k (73)

2.88% (15)

794.4k (=)

1.2k (132)

35

Kerastase

508.2k (61)

0.42% (227)

744.1k (=)

1.3k (126)

36

Wella Professionals

365.7k (67)

0.49% (216)

735.3k (=)

2.2k (65)

37

curlbox

362.2k (68)

1.50% (77)

732.5k (=)

15.9k (2)

38

L'Oréal Paris Makeup

4.1M (12)

0.66% (192)

731.6k (=)

5.2k (14)

39

The Body Shop Official

1.1M (43)

1.10% (122)

714.4k (=)

2.7k (43)

40

Motives Cosmetics Official

2.3M (21)

0.59% (199)

657.6k (=)

18.4k (1)

41

Real Techniques

1.9M (29)

1.28% (95)

618.7k (=)

2.2k (71)

42

SigmaBeauty.com

3M (18)

0.53% (206)

575.3k (=)

5.2k (15)

43

Sexy Hair®

61.2k (150)

0.75% (175)

566.5k (=)

2.2k (69)

44

bareMinerals

519.6k (60)

1.17% (111)

558.5k (=)

1.8k (88)

45

Sally Hansen

286.3k (74)

1.32% (91)

548.1k (=)

2.1k (73)

46

Semilac

241.8k (83)

2.16% (37)

545.7k (=)

1.6k (102)

47

Guerlain

711.3k (53)

1.22% (105)

541.2k (=)

1k (145)

48

Ardell Lashes & Beauty

725.8k (51)

0.54% (205)

504.8k (=)

3.6k (24)

49

L'Oréal Professionnel

715.1k (52)

0.42% (226)

502.1k (=)

1.7k (95)

50

House of Lashes®

2.2M (24)

0.60% (198)

490k (=)

8.1k (6)

51

Sugarpill Cosmetics

2M (28)

0.98% (136)

464.5k (=)

7.6k (7)

52

ZOEVA

1M (44)

1.24% (102)

456.7k (=)

848 (174)

53

CLARINS USA

217.7k (85)

0.74% (178)

447k (=)

3.5k (27)

54

StyleSeat

27k (191)

0.72% (182)

427k (=)

2k (82)

55

SEPbeauty

4.9k (265)

4.95% (0)

425.9k (=)

88 (303)

56

shu uemura

64.1k (146)

1.45% (82)

413.5k (=)

502 (228)

57

Gerard Cosmetics

1.6M (31)

0.45% (224)

413.2k (=)

11.9k (3)

58

Moroccanoil

204.2k (88)

0.79% (167)

373.2k (=)

1.2k (127)

59

Bourjois Paris

266.7k (77)

1.25% (99)

372.3k (=)

670 (203)

60

BIODERMA France

170.8k (93)

1.15% (113)

366.5k (=)

660 (204)

1

Motives Cosmetics Official

2.3M (21)

0.59% (199)

657.6k (40)

18.4k (=)

2

curlbox

362.2k (68)

1.50% (77)

732.5k (37)

15.9k (=)

3

Gerard Cosmetics

1.6M (31)

0.45% (224)

413.2k (57)

11.9k (=)

4

Anastasia Beverly Hills

14.8M (2)

0.95% (140)

11.9M (1)

11k (=)

5

Lime Crime

3.2M (16)

1.13% (117)

1.5M (20)

8.6k (=)

6

House of Lashes®

2.2M (24)

0.60% (198)

490k (50)

8.1k (=)

7

Sugarpill Cosmetics

2M (28)

0.98% (136)

464.5k (51)

7.6k (=)

8

Suavecito Pomade

199.3k (89)

1.54% (71)

142.8k (80)

6.3k (=)

9

Sis Hair

10.9k (236)

0.17% (239)

335 (279)

6.1k (=)

10

Tarte Cosmetics

7.1M (9)

0.92% (145)

1.2M (24)

6k (=)

11

Bondi Sands

454k (65)

0.80% (163)

74.1k (96)

5.7k (=)

12

ROMANOVAMAKEUP Ресницы

70k (140)

0.39% (230)

17.6k (131)

5.7k (=)

13

Maybelline New York

5.8M (10)

0.89% (151)

2.9M (13)

5.4k (=)

14

L'Oréal Paris Makeup

4.1M (12)

0.66% (192)

731.6k (38)

5.2k (=)

15

SigmaBeauty.com

3M (18)

0.53% (206)

575.3k (42)

5.2k (=)

16

M·A·C Cosmetics

16.7M (1)

0.58% (201)

10.5M (2)

4.9k (=)

17

Benefit Cosmetics US

7.3M (8)

1.11% (119)

1.2M (26)

4.8k (=)

18

NYX Professional Makeup

11.9M (4)

0.85% (157)

5.4M (6)

4.6k (=)

19

Palytte

30.2k (184)

0.45% (223)

7.2k (157)

4.4k (=)

20

Beleza na Web

209.9k (87)

0.28% (234)

0 (332)

4.3k (=)

21

Too Faced Cosmetics

9.4M (6)

1.19% (109)

3.3M (11)

4k (=)

22

Keyshia Ka'oir

2.7M (19)

1.53% (75)

31.8k (115)

3.9k (=)

23

Lace Kingdom

9.2k (245)

0.21% (0)

11 (322)

3.7k (=)

24

Ardell Lashes & Beauty

725.8k (51)

0.54% (205)

504.8k (48)

3.6k (=)

25

Tammy Taylor

71.7k (137)

0.70% (188)

95.4k (88)

3.6k (=)

26

Borissoler

9.2k (242)

0.95% (0)

972 (232)

3.5k (=)

27

CLARINS USA

217.7k (85)

0.74% (178)

447k (53)

3.5k (=)

28

Al Jothen Gallery

100.7k (113)

0.41% (229)

0 (328)

3.4k (=)

29

Avon Philippines

115.7k (108)

0.51% (210)

16k (137)

3.4k (=)

30

Sephora

12.8M (3)

0.71% (187)

5.8M (5)

3.3k (=)