beauty

Brand Categories Followers ER i Average engagement rate of all media. Engagement rate is based on the likes and comments received divided by the number of followers at the time of the post. Posts on hashtag Media posted
1

M·A·C Cosmetics

17.8M (=)

0.54% (212)

11.7M (2)

5.7k (16)

2

Anastasia Beverly Hills

16.2M (=)

0.95% (143)

13.7M (1)

11.9k (4)

3

Kylie Cosmetics

15.5M (=)

1.73% (52)

2.5M (14)

3.4k (35)

4

Sephora

13.9M (=)

0.64% (194)

6.4M (4)

3.7k (25)

5

NYX Professional Makeup

12.5M (=)

0.77% (168)

6.1M (5)

5.2k (19)

6

Too Faced Cosmetics

10.2M (=)

1.11% (117)

3.7M (10)

4.4k (21)

7

Urban Decay Cosmetics

9.4M (=)

0.76% (177)

7.7M (3)

3.9k (22)

8

Benefit Cosmetics US

7.7M (=)

1.04% (133)

1.4M (25)

5.4k (18)

9

Tarte Cosmetics

7.6M (=)

0.86% (157)

1.5M (23)

6.7k (9)

10

Maybelline New York

6.4M (=)

0.84% (159)

3.3M (12)

6.2k (12)

11

narsissist

5.1M (=)

0.90% (151)

404.6k (60)

2.7k (53)

12

L'Oréal Paris Makeup

4.6M (=)

0.65% (192)

834.9k (38)

5.6k (17)

13

MAKE UP FOR EVER OFFICIAL

4.4M (=)

0.46% (226)

5.9M (6)

3.5k (33)

14

Lush Cosmetics North America

4.1M (=)

2.33% (31)

1.3k (224)

2k (83)

15

Smashbox Cosmetics

3.9M (=)

0.66% (190)

1.3M (27)

2.8k (48)

16

Keyshia Ka'oir Davis

3.8M (=)

1.98% (41)

55.2k (105)

3k (45)

17

Bath & Body Works

3.4M (=)

1.92% (45)

1.2M (30)

3.4k (36)

18

Lime Crime

3.3M (=)

1.06% (129)

1.7M (21)

9.4k (5)

19

SigmaBeauty.com

3.2M (=)

0.49% (219)

640.6k (46)

5.9k (15)

20

Bobbi Brown Cosmetics

2.8M (=)

0.76% (179)

1.3M (26)

2.4k (68)

21

Milani Cosmetics

2.5M (=)

0.79% (167)

305.3k (68)

2.1k (77)

22

Lancôme Official

2.4M (=)

0.62% (199)

1.6M (22)

2k (84)

23

Estée Lauder

2.4M (=)

0.75% (180)

1.5M (24)

2.8k (51)

24

House of Lashes®

2.3M (=)

0.56% (209)

530.3k (52)

8.6k (7)

25

Motives Cosmetics Official

2.3M (=)

0.57% (207)

687.1k (41)

18.8k (1)

26

essie

2.2M (=)

1.50% (70)

267.7k (71)

3.4k (34)

27

Sugarpill Cosmetics

2.1M (=)

0.93% (145)

500.4k (54)

8.3k (8)

28

Real Techniques

2.1M (=)

1.17% (104)

665.6k (43)

2.4k (70)

29

eos Products

2.1M (=)

2.49% (24)

3.1M (13)

1.2k (138)

30

Risqué | A Vida em Cores

2M (=)

1.14% (112)

33.5k (115)

1.5k (113)

1

Closeup

14.4k (226)

34.30% (=)

50 (318)

9 (325)

2

PowWow Smile

26.2k (201)

7.87% (=)

188 (299)

173 (295)

3

treaclemoon (official)

152k (103)

5.73% (=)

3.5k (181)

510 (237)

4

Merci Handy

202.1k (96)

4.25% (=)

23k (126)

1.4k (117)

5

Devonne

443.9k (65)

4.16% (=)

156.3k (80)

635 (211)

6

Daniel Gray

13.9k (231)

3.71% (=)

117 (310)

86 (313)

7

Avène México

18.1k (218)

3.41% (=)

177 (301)

502 (244)

8

St. Ives

52.8k (162)

3.34% (+1)

3.6k (179)

429 (254)

9

KKWBEAUTY

1.3M (42)

3.32% (-1)

131.4k (87)

405 (257)

10

Golden Rose

169k (98)

3.16% (=)

25.1k (124)

1.1k (146)

11

Clean & Clear

97.5k (120)

3.03% (=)

29k (118)

15 (323)

12

Bella Henna

114.6k (114)

2.96% (=)

889 (242)

485 (246)

13

Eucerin Pflege erleben

11.2k (238)

2.92% (=)

501 (267)

283 (275)

14

GLOSSYBOX

169k (99)

2.81% (+1)

12.7k (147)

1.7k (102)

15

Gillette Venus

32.6k (188)

2.79% (-1)

6.8k (160)

283 (276)

16

Glossier

1M (47)

2.79% (+1)

146.3k (82)

2.5k (64)

17

Nolla® Lashes

11k (240)

2.79% (-1)

119 (309)

85 (315)

18

프리메라 primera Official Account

15.6k (220)

2.73% (=)

0 (345)

437 (251)

19

dm-drogerie markt Deutschland

1.4M (40)

2.71% (=)

80.4k (95)

1.2k (141)

20

Garnier India

10.6k (242)

2.53% (+1)

1k (241)

619 (218)

21

Angela & Dmytri

11.7k (236)

2.53% (-1)

39 (324)

869 (179)

22

Kérastase Deutschland

10.2k (244)

2.52% (=)

617 (260)

913 (171)

23

Dermacol CZ&SK

45.1k (169)

2.49% (=)

1.3k (223)

766 (194)

24

eos Products

2.1M (29)

2.49% (=)

3.1M (13)

1.2k (138)

25

Issey Miyake Parfums

30.2k (190)

2.45% (=)

1.5k (220)

254 (281)

26

SHISEIDO

354.1k (72)

2.43% (=)

863.7k (36)

1.3k (131)

27

essence cosmetics

1.5M (38)

2.43% (=)

230.8k (74)

1.9k (93)

28

CARBON SCRUB SKINCARE

11.1k (239)

2.40% (=)

818 (246)

513 (235)

29

patchology

26.9k (198)

2.40% (=)

7.5k (157)

397 (258)

30

Olay Fresh Effects Official

12.9k (232)

2.36% (=)

1.7k (217)

631 (212)

31

Laura Mercier Cosmetics

1.7M (34)

0.67% (189)

1.1M (=)

1.5k (115)

32

Dove Global Channel

282.6k (84)

0.82% (161)

1.1M (=)

520 (231)

33

COVERGIRL

1.5M (35)

0.76% (175)

1.1M (=)

2.8k (50)

34

Makeup Revolution

1M (46)

0.86% (158)

905.8k (=)

9.2k (6)

35

Wella Professionals

411.1k (67)

0.47% (222)

883.5k (=)

2.8k (46)

36

SHISEIDO

354.1k (72)

2.43% (26)

863.7k (=)

1.3k (131)

37

Kerastase

565.7k (61)

0.41% (232)

861.1k (=)

1.5k (111)

38

L'Oréal Paris Makeup

4.6M (12)

0.65% (192)

834.9k (=)

5.6k (17)

39

The Body Shop Official

1.2M (43)

1.01% (137)

792.5k (=)

3.2k (42)

40

curlbox

364.1k (70)

1.45% (77)

770.2k (=)

16k (2)

41

Motives Cosmetics Official

2.3M (25)

0.57% (207)

687.1k (=)

18.8k (1)

42

L'Oréal Professionnel

875.9k (52)

0.36% (235)

668.6k (=)

2.1k (79)

43

Real Techniques

2.1M (28)

1.17% (104)

665.6k (=)

2.4k (70)

44

Semilac

286.5k (82)

2.21% (35)

645.3k (=)

1.8k (97)

45

Sexy Hair®

66.7k (149)

0.76% (176)

642.1k (=)

2.2k (76)

46

SigmaBeauty.com

3.2M (19)

0.49% (219)

640.6k (=)

5.9k (15)

47

bareMinerals

636.2k (59)

1.08% (122)

598.6k (=)

2k (88)

48

Guerlain

805.5k (53)

1.18% (103)

592.6k (=)

1.2k (144)

49

Ardell Lashes & Beauty

771.5k (54)

0.53% (213)

575.3k (=)

3.7k (26)

50

Sally Hansen

298.2k (81)

1.16% (105)

561.5k (=)

2.3k (72)

51

ZOEVA

1.2M (44)

1.15% (109)

531.6k (=)

1k (159)

52

House of Lashes®

2.3M (24)

0.56% (209)

530.3k (=)

8.6k (7)

53

Nature Republic

3.9k (280)

3.72% (0)

501.1k (+1)

99 (309)

54

Sugarpill Cosmetics

2.1M (27)

0.93% (145)

500.4k (-1)

8.3k (8)

55

CLARINS USA

227.9k (89)

0.68% (188)

493.2k (=)

3.8k (24)

56

shu uemura

64.1k (153)

1.45% (76)

459k (=)

502 (242)

57

SEPbeauty

7.3k (261)

5.10% (0)

458.5k (=)

140 (300)

58

Gerard Cosmetics

1.8M (32)

0.46% (225)

444k (=)

12.8k (3)

59

Moroccanoil

229.9k (88)

0.77% (170)

423.8k (=)

1.3k (122)

60

narsissist

5.1M (11)

0.90% (151)

404.6k (=)

2.7k (53)

1

Motives Cosmetics Official

2.3M (25)

0.57% (207)

687.1k (41)

18.8k (=)

2

curlbox

364.1k (70)

1.45% (77)

770.2k (40)

16k (=)

3

Gerard Cosmetics

1.8M (32)

0.46% (225)

444k (58)

12.8k (=)

4

Anastasia Beverly Hills

16.2M (2)

0.95% (143)

13.7M (1)

11.9k (=)

5

Lime Crime

3.3M (18)

1.06% (129)

1.7M (21)

9.4k (=)

6

Makeup Revolution

1M (46)

0.86% (158)

905.8k (34)

9.2k (=)

7

House of Lashes®

2.3M (24)

0.56% (209)

530.3k (52)

8.6k (=)

8

Sugarpill Cosmetics

2.1M (27)

0.93% (145)

500.4k (54)

8.3k (=)

9

Tarte Cosmetics

7.6M (9)

0.86% (157)

1.5M (23)

6.7k (=)

10

Suavecito Pomade

209.9k (93)

1.50% (71)

156.1k (81)

6.5k (=)

11

Sis Hair

11.2k (237)

0.17% (243)

456 (274)

6.3k (=)

12

Maybelline New York

6.4M (10)

0.84% (159)

3.3M (12)

6.2k (=)

13

Bondi Sands

503.7k (62)

0.80% (166)

84.2k (94)

6k (=)

14

Romanovamakeup Cosmetic&lashes

80.5k (134)

0.42% (229)

18.8k (132)

6k (=)

15

SigmaBeauty.com

3.2M (19)

0.49% (219)

640.6k (46)

5.9k (=)

16

M·A·C Cosmetics

17.8M (1)

0.54% (212)

11.7M (2)

5.7k (=)

17

L'Oréal Paris Makeup

4.6M (12)

0.65% (192)

834.9k (38)

5.6k (=)

18

Benefit Cosmetics US

7.7M (8)

1.04% (133)

1.4M (25)

5.4k (=)

19

NYX Professional Makeup

12.5M (5)

0.77% (168)

6.1M (5)

5.2k (=)

20

Beleza na Web

259.3k (86)

0.28% (239)

0 (347)

4.8k (=)

21

Too Faced Cosmetics

10.2M (6)

1.11% (117)

3.7M (10)

4.4k (=)

22

Urban Decay Cosmetics

9.4M (7)

0.76% (177)

7.7M (3)

3.9k (=)

23

Borissoler

9.8k (245)

0.95% (0)

1.2k (229)

3.8k (=)

24

CLARINS USA

227.9k (89)

0.68% (188)

493.2k (55)

3.8k (=)

25

Sephora

13.9M (4)

0.64% (194)

6.4M (4)

3.7k (=)

26

Ardell Lashes & Beauty

771.5k (54)

0.53% (213)

575.3k (49)

3.7k (=)

27

Lace Kingdom

9.2k (251)

0.21% (0)

11 (333)

3.7k (=)

28

PÜR cosmetics

335.8k (75)

0.65% (191)

19.5k (130)

3.6k (=)

29

Al Jothen Gallery

101.8k (118)

0.37% (234)

47 (321)

3.6k (=)

30

Tammy Taylor

71.8k (144)

0.70% (185)

106.7k (89)

3.6k (=)