beauty

Brand Categories Followers ER i Average engagement rate of all media. Engagement rate is based on the likes and comments received divided by the number of followers at the time of the post. Posts on hashtag Media posted
1

M·A·C Cosmetics

14.4M (=)

0.66% (181)

8.4M (2)

3.8k (18)

2

Anastasia Beverly Hills

13.3M (=)

1.01% (136)

9M (1)

9.7k (4)

3

Sephora

10.9M (=)

0.85% (160)

4.8M (5)

2.7k (35)

4

NYX Professional Makeup

10.6M (=)

1.08% (127)

4.3M (6)

3.7k (20)

5

Calvin Klein

8.5M (=)

1.20% (114)

2.5M (10)

1.9k (66)

6

Too Faced Cosmetics

8.5M (=)

1.39% (95)

2.6M (9)

3.3k (23)

7

Urban Decay Cosmetics

8M (=)

1.02% (132)

5.6M (4)

2.4k (43)

8

Benefit Cosmetics US

6.1M (+1)

1.21% (113)

861.1k (30)

4.1k (16)

9

Tarte Cosmetics

6.1M (-1)

1.01% (135)

774k (32)

4.8k (12)

10

Maybelline New York

4.9M (=)

0.93% (147)

2.4M (14)

4.4k (14)

11

narsissist

4.2M (=)

1.24% (109)

277.1k (63)

2.3k (46)

12

Lush Cosmetics North America

3.6M (=)

2.99% (17)

1.2k (200)

1.4k (90)

13

MAKE UP FOR EVER OFFICIAL

3.4M (=)

0.60% (187)

3.9M (8)

2.3k (47)

14

L'Oréal Paris Makeup

3.2M (=)

0.66% (180)

556.7k (39)

4.4k (13)

15

Bath & Body Works

2.9M (=)

2.45% (30)

987.7k (25)

2.7k (34)

16

Smashbox Cosmetics

2.9M (=)

0.76% (172)

917.6k (27)

2k (58)

17

Lime Crime

2.9M (=)

1.25% (107)

1.3M (21)

7.2k (5)

18

SigmaBeauty.com

2.8M (=)

0.61% (186)

461.5k (45)

4.3k (15)

19

Motives Cosmetics Official

2.3M (=)

0.63% (183)

614.9k (36)

17.8k (1)

20

essie

2.2M (=)

1.93% (47)

229k (66)

2.4k (40)

21

Bobbi Brown Cosmetics

2.1M (=)

0.93% (145)

1M (24)

1.9k (64)

22

Keyshia Ka'oir

2.1M (=)

1.36% (100)

23.3k (115)

3.8k (19)

23

House of Lashes®

2.1M (=)

0.69% (178)

424.7k (47)

6.9k (6)

24

eos Products

2M (=)

3.43% (13)

2.4M (13)

886 (134)

25

Sugarpill Cosmetics

1.9M (=)

1.08% (126)

412.2k (48)

6.4k (7)

26

Milani Cosmetics

1.9M (=)

0.92% (149)

220.1k (68)

1.8k (71)

27

Estée Lauder

1.7M (=)

1.12% (121)

1.1M (23)

1.9k (67)

28

Real Techniques

1.7M (=)

1.56% (78)

542.1k (40)

1.8k (68)

29

Gerard Cosmetics

1.6M (=)

0.51% (196)

356k (52)

10.1k (3)

30

Lancôme Official

1.6M (=)

0.88% (156)

1.2M (22)

1.1k (113)

31

Chambor Geneva

10.6k (212)

2.37% (=)

5.4k (156)

678 (169)

32

Olay Fresh Effects Official

12.9k (206)

2.36% (=)

1.8k (190)

631 (181)

33

kosmetik4less.de

71.1k (114)

2.30% (=)

9.8k (141)

630 (182)

34

Avon Russia

27.9k (165)

2.24% (=)

25.2k (111)

211 (254)

35

bareMinerals Deutschland

29.9k (163)

2.19% (=)

112 (282)

1.3k (98)

36

bareMinerals France

49.4k (140)

2.18% (=)

179 (274)

1.1k (119)

37

Krink ® New York City

82.2k (105)

2.16% (=)

6.3k (148)

1.2k (109)

38

Kiehl's Russia

34.4k (154)

2.13% (=)

4.7k (160)

199 (257)

39

Aveeno

20.6k (183)

2.11% (+1)

101 (285)

147 (266)

40

made with real ingredients.

10.3k (215)

2.11% (-1)

145 (279)

834 (145)

41

MARIE-STELLA-MARIS

23.1k (175)

2.09% (=)

5.8k (153)

1.1k (112)

42

Caroline Skora

15k (198)

2.07% (=)

119 (281)

491 (211)

43

Clarins Russia

67k (118)

2.03% (=)

9.3k (142)

776 (155)

44

Bourjois Paris

204k (74)

1.99% (=)

332.5k (56)

545 (199)

45

Elle Finland

11.7k (210)

1.95% (=)

1.9k (188)

1.7k (77)

46

SHHHOWERCAP

12.3k (207)

1.94% (=)

174 (275)

552 (198)

47

essie

2.2M (20)

1.93% (=)

229k (66)

2.4k (40)

48

Puressentiel

14.6k (200)

1.93% (=)

2.8k (177)

420 (222)

49

X-presion

50.5k (137)

1.90% (+1)

2.5k (180)

723 (164)

50

KORRES USA

13k (205)

1.90% (-1)

522 (235)

593 (188)

51

Kiehl's Since 1851

10.4k (213)

1.88% (+1)

1.3k (197)

858 (138)

52

Profusion Cosmetics

25.6k (169)

1.87% (+1)

13.4k (128)

423 (220)

53

FRENCH GIRL

18.9k (187)

1.87% (-2)

1.1k (207)

1k (121)

54

Furless Cosmetics

73.4k (111)

1.82% (=)

8.5k (144)

1.8k (69)

55

HAWKERS CO.

511.6k (53)

1.81% (=)

58.9k (91)

2.2k (50)

56

Vichy Canada

24.2k (170)

1.79% (=)

1.4k (196)

516 (204)

57

Lise Watier Cosmétiques

60.6k (132)

1.79% (=)

25.2k (110)

931 (130)

58

Aussie Hair Official

27.6k (166)

1.79% (=)

5.8k (154)

624 (184)

59

Jo Malone London

465.5k (55)

1.77% (=)

67.2k (86)

296 (244)

60

diptyque

236.6k (72)

1.76% (+1)

181.8k (71)

654 (176)

1

Anastasia Beverly Hills

13.3M (2)

1.01% (136)

9M (=)

9.7k (4)

2

M·A·C Cosmetics

14.4M (1)

0.66% (181)

8.4M (=)

3.8k (18)

3

KENZO

1.5M (32)

0.95% (142)

6.3M (=)

1.6k (80)

4

Urban Decay Cosmetics

8M (7)

1.02% (132)

5.6M (=)

2.4k (43)

5

Sephora

10.9M (3)

0.85% (160)

4.8M (=)

2.7k (35)

6

NYX Professional Makeup

10.6M (4)

1.08% (127)

4.3M (=)

3.7k (20)

7

OPI

950.7k (42)

1.45% (88)

4.1M (=)

2.6k (36)

8

MAKE UP FOR EVER OFFICIAL

3.4M (13)

0.60% (187)

3.9M (=)

2.3k (47)

9

Too Faced Cosmetics

8.5M (6)

1.39% (95)

2.6M (=)

3.3k (23)

10

Calvin Klein

8.5M (5)

1.20% (114)

2.5M (=)

1.9k (66)

11

L'Oréal Paris USA

0 (314)

0.00% (0)

2.5M (+1)

0 (304)

12

L'Oréal Paris France

0 (298)

0.00% (0)

2.5M (-1)

0 (306)

13

eos Products

2M (24)

3.43% (13)

2.4M (=)

886 (134)

14

Maybelline New York

4.9M (10)

0.93% (147)

2.4M (+1)

4.4k (14)

15

Gemey Maybelline

0 (295)

0.00% (0)

2.4M (-1)

0 (298)

16

avoninsider

109k (97)

1.40% (92)

1.8M (=)

1.8k (70)

17

ETUDE HOUSE Hong Kong

41.1k (147)

1.65% (72)

1.5M (=)

402 (226)

18

Redken

250.1k (70)

0.61% (185)

1.4M (=)

2.4k (42)

19

Oriflame

186.4k (78)

1.53% (80)

1.4M (=)

653 (177)

20

Revlon

1.1M (39)

0.85% (161)

1.4M (=)

1.9k (61)

21

Lime Crime

2.9M (17)

1.25% (107)

1.3M (=)

7.2k (5)

22

Lancôme Official

1.6M (30)

0.88% (156)

1.2M (=)

1.1k (113)

23

Estée Lauder

1.7M (27)

1.12% (121)

1.1M (=)

1.9k (67)

24

Bobbi Brown Cosmetics

2.1M (21)

0.93% (145)

1M (=)

1.9k (64)

25

Bath & Body Works

2.9M (15)

2.45% (30)

987.7k (=)

2.7k (34)

26

Clinique

1.2M (33)

0.90% (152)

977.3k (=)

1.2k (110)

27

Smashbox Cosmetics

2.9M (16)

0.76% (172)

917.6k (=)

2k (58)

28

Dove Global Channel

193.2k (76)

1.00% (137)

889.3k (=)

335 (237)

29

Comme des Garcons OFFICIAL

954.7k (41)

1.37% (98)

878.9k (=)

145 (267)

30

Benefit Cosmetics US

6.1M (8)

1.21% (113)

861.1k (=)

4.1k (16)

1

Motives Cosmetics Official

2.3M (19)

0.63% (183)

614.9k (36)

17.8k (=)

2

curlbox

349.4k (61)

1.61% (73)

660.2k (35)

15.5k (=)

3

Gerard Cosmetics

1.6M (29)

0.51% (196)

356k (52)

10.1k (=)

4

Anastasia Beverly Hills

13.3M (2)

1.01% (136)

9M (1)

9.7k (=)

5

Lime Crime

2.9M (17)

1.25% (107)

1.3M (21)

7.2k (=)

6

House of Lashes®

2.1M (23)

0.69% (178)

424.7k (47)

6.9k (=)

7

Sugarpill Cosmetics

1.9M (25)

1.08% (126)

412.2k (48)

6.4k (=)

8

Suavecito Pomade

185k (79)

1.72% (64)

116.4k (76)

5.6k (=)

9

ROMANOVAMAKEUP Ресницы

62.2k (128)

0.40% (211)

14.6k (126)

5.3k (=)

10

Bondi Sands

381.5k (60)

0.88% (157)

56.9k (92)

4.9k (=)

11

Sis Hair

10.4k (214)

0.22% (215)

204 (268)

4.9k (=)

12

Tarte Cosmetics

6.1M (9)

1.01% (135)

774k (32)

4.8k (=)

13

L'Oréal Paris Makeup

3.2M (14)

0.66% (180)

556.7k (39)

4.4k (=)

14

Maybelline New York

4.9M (10)

0.93% (147)

2.4M (14)

4.4k (=)

15

SigmaBeauty.com

2.8M (18)

0.61% (186)

461.5k (45)

4.3k (=)

16

Benefit Cosmetics US

6.1M (8)

1.21% (113)

861.1k (30)

4.1k (=)

17

piCture pOlish

514.2k (52)

1.17% (115)

121k (75)

3.9k (=)

18

M·A·C Cosmetics

14.4M (1)

0.66% (181)

8.4M (2)

3.8k (=)

19

Keyshia Ka'oir

2.1M (22)

1.36% (100)

23.3k (115)

3.8k (=)

20

NYX Professional Makeup

10.6M (4)

1.08% (127)

4.3M (6)

3.7k (=)

21

Lace Kingdom

9.2k (219)

0.22% (0)

17 (303)

3.6k (=)

22

Palytte

28.8k (164)

0.50% (198)

6k (152)

3.4k (=)

23

Too Faced Cosmetics

8.5M (6)

1.39% (95)

2.6M (9)

3.3k (=)

24

CLARINS USA

188.8k (77)

0.83% (166)

374.7k (50)

3.2k (=)

25

Ardell Lashes

632.4k (47)

0.59% (188)

378.2k (49)

3.1k (=)

26

Beleza na Web

148.2k (87)

0.29% (212)

0 (310)

3.1k (=)

27

Айгунь

21.5k (181)

0.48% (200)

2.2k (184)

3.1k (=)

28

Borissoler

8.5k (225)

0.93% (0)

695 (226)

3.1k (=)

29

Avon Philippines

102.8k (100)

0.56% (191)

14.7k (124)

2.9k (=)

30

Tammy Taylor

56.8k (134)

0.72% (174)

75.5k (82)

2.9k (=)