beauty

Brand Categories Followers ER i Average engagement rate of all media. Engagement rate is based on the likes and comments received divided by the number of followers at the time of the post. Posts on hashtag Media posted
1

M·A·C Cosmetics

14.9M (=)

0.65% (184)

8.7M (2)

4k (17)

2

Anastasia Beverly Hills

13.7M (=)

1.00% (137)

9.4M (1)

9.9k (4)

3

Sephora

11.3M (=)

0.83% (165)

5M (5)

2.8k (33)

4

NYX Professional Makeup

10.9M (=)

1.04% (133)

4.5M (6)

3.8k (19)

5

Calvin Klein

8.9M (=)

1.18% (118)

2.6M (12)

1.9k (67)

6

Too Faced Cosmetics

8.8M (=)

1.36% (98)

2.7M (9)

3.4k (23)

7

Urban Decay Cosmetics

8.2M (=)

0.99% (139)

5.8M (4)

2.5k (42)

8

Benefit Cosmetics US

6.5M (=)

1.20% (115)

911.7k (28)

4.2k (16)

9

Tarte Cosmetics

6.4M (=)

1.00% (138)

838.4k (31)

4.9k (12)

10

Maybelline New York

5.1M (=)

0.94% (144)

2.5M (14)

4.5k (13)

11

narsissist

4.4M (=)

1.21% (113)

289.6k (63)

2.3k (47)

12

Lush Cosmetics North America

3.7M (=)

2.91% (19)

1.2k (202)

1.5k (91)

13

MAKE UP FOR EVER OFFICIAL

3.6M (=)

0.58% (191)

4.1M (8)

2.4k (44)

14

L'Oréal Paris Makeup

3.4M (=)

0.66% (183)

578.9k (39)

4.5k (14)

15

Smashbox Cosmetics

3M (=)

0.76% (174)

952.8k (27)

2.1k (56)

16

Lime Crime

3M (=)

1.23% (110)

1.4M (21)

7.4k (5)

17

Bath & Body Works

3M (=)

2.40% (32)

997.5k (26)

2.7k (34)

18

SigmaBeauty.com

2.8M (=)

0.59% (188)

475.4k (45)

4.4k (15)

19

Motives Cosmetics Official

2.3M (=)

0.62% (187)

621k (37)

17.9k (1)

20

Bobbi Brown Cosmetics

2.2M (=)

0.86% (159)

1.1M (24)

2k (62)

21

essie

2.2M (=)

1.87% (51)

233.5k (66)

2.5k (39)

22

Keyshia Ka'oir

2.2M (=)

1.36% (101)

24.2k (115)

3.8k (20)

23

House of Lashes®

2.1M (=)

0.67% (182)

435k (47)

7.1k (6)

24

eos Products

2M (=)

3.34% (15)

2.5M (13)

917 (133)

25

Milani Cosmetics

2M (=)

0.90% (151)

228.4k (68)

1.8k (70)

26

Sugarpill Cosmetics

1.9M (=)

1.06% (131)

421.7k (48)

6.6k (7)

27

Estée Lauder

1.8M (=)

1.09% (128)

1.1M (23)

1.9k (66)

28

Real Techniques

1.7M (=)

1.52% (85)

554.4k (40)

1.9k (69)

29

Lancôme Official

1.6M (=)

0.86% (160)

1.2M (22)

1.2k (113)

30

Gerard Cosmetics

1.6M (=)

0.49% (201)

365.8k (52)

10.6k (3)

31

CATRICE Cosmetics official

416.4k (59)

2.41% (-1)

0 (313)

727 (167)

32

Bath & Body Works

3M (17)

2.40% (=)

997.5k (26)

2.7k (34)

33

Chambor Geneva

10.6k (214)

2.37% (=)

5.5k (156)

678 (176)

34

Olay Fresh Effects Official

12.9k (206)

2.36% (=)

1.7k (190)

631 (186)

35

kosmetik4less.de

72.4k (115)

2.23% (=)

10k (141)

666 (177)

36

bareMinerals Deutschland

29.9k (164)

2.16% (=)

113 (284)

1.4k (98)

37

Kiehl's Russia

36.5k (154)

2.13% (+1)

4.8k (161)

204 (259)

38

bareMinerals France

50.2k (141)

2.13% (-1)

177 (277)

1.1k (120)

39

MADE WITH REAL INGREDIENTS.

10.3k (216)

2.11% (=)

146 (280)

831 (152)

40

Krink ® New York City

83.3k (106)

2.10% (=)

6.5k (149)

1.2k (109)

41

Caroline Skora

15k (200)

2.07% (=)

115 (282)

491 (213)

42

MARIE-STELLA-MARIS

23.4k (177)

2.05% (=)

6k (154)

1.2k (115)

43

Clarins Russia

71k (117)

1.95% (=)

9.8k (142)

803 (158)

44

Elle Finland

12k (209)

1.95% (=)

2k (188)

1.7k (77)

45

SHHHOWERCAP

12.6k (207)

1.93% (+1)

185 (276)

570 (198)

46

Aveeno

23.2k (179)

1.93% (-1)

114 (283)

160 (268)

47

Puressentiel

15.4k (197)

1.92% (+1)

3k (176)

429 (224)

48

Bourjois Paris

215.5k (74)

1.92% (-1)

339.8k (56)

553 (202)

49

KORRES USA

13.9k (203)

1.90% (=)

553 (237)

612 (189)

50

X-presion

51.6k (140)

1.87% (=)

2.6k (180)

741 (166)

51

essie

2.2M (21)

1.87% (=)

233.5k (66)

2.5k (39)

52

Kiehl's Since 1851

10.9k (213)

1.86% (=)

1.4k (199)

876 (140)

53

HAWKERS CO.

536.5k (52)

1.82% (=)

60.7k (91)

2.2k (52)

54

Avon Russia

32.8k (158)

1.80% (=)

28.9k (108)

316 (245)

55

Furless Cosmetics

76.3k (108)

1.79% (=)

8.9k (144)

1.9k (68)

56

Profusion Cosmetics

27.1k (168)

1.78% (=)

14.3k (128)

449 (217)

57

Aussie Hair Official

28.4k (166)

1.78% (=)

6k (153)

626 (187)

58

diptyque

244.5k (72)

1.75% (=)

186.2k (71)

663 (178)

59

Vichy Canada

25.3k (170)

1.74% (=)

1.4k (196)

554 (201)

60

Aesop

306.2k (65)

1.74% (+1)

173.6k (72)

449 (216)

1

Anastasia Beverly Hills

13.7M (2)

1.00% (137)

9.4M (=)

9.9k (4)

2

M·A·C Cosmetics

14.9M (1)

0.65% (184)

8.7M (=)

4k (17)

3

KENZO

1.5M (32)

0.94% (145)

6.3M (=)

1.6k (81)

4

Urban Decay Cosmetics

8.2M (7)

0.99% (139)

5.8M (=)

2.5k (42)

5

Sephora

11.3M (3)

0.83% (165)

5M (=)

2.8k (33)

6

NYX Professional Makeup

10.9M (4)

1.04% (133)

4.5M (=)

3.8k (19)

7

OPI

957k (42)

1.43% (91)

4.2M (=)

2.6k (36)

8

MAKE UP FOR EVER OFFICIAL

3.6M (13)

0.58% (191)

4.1M (=)

2.4k (44)

9

Too Faced Cosmetics

8.8M (6)

1.36% (98)

2.7M (=)

3.4k (23)

10

L'Oréal Paris USA

0 (295)

0.00% (0)

2.6M (=)

0 (307)

11

L'Oréal Paris France

0 (293)

0.00% (0)

2.6M (=)

0 (302)

12

Calvin Klein

8.9M (5)

1.18% (118)

2.6M (=)

1.9k (67)

13

eos Products

2M (24)

3.34% (15)

2.5M (=)

917 (133)

14

Maybelline New York

5.1M (10)

0.94% (144)

2.5M (=)

4.5k (13)

15

Gemey Maybelline

0 (292)

0.00% (0)

2.5M (=)

0 (310)

16

avoninsider

112.1k (97)

1.39% (94)

1.9M (=)

1.8k (72)

17

ETUDE HOUSE Hong Kong

41.6k (149)

1.55% (81)

1.5M (=)

423 (225)

18

Oriflame

198.9k (76)

1.55% (80)

1.5M (=)

686 (173)

19

Redken

260.1k (70)

0.59% (189)

1.5M (=)

2.5k (40)

20

Revlon

1.1M (39)

0.83% (163)

1.4M (=)

1.9k (63)

21

Lime Crime

3M (16)

1.23% (110)

1.4M (=)

7.4k (5)

22

Lancôme Official

1.6M (29)

0.86% (160)

1.2M (=)

1.2k (113)

23

Estée Lauder

1.8M (27)

1.09% (128)

1.1M (=)

1.9k (66)

24

Bobbi Brown Cosmetics

2.2M (20)

0.86% (159)

1.1M (=)

2k (62)

25

Clinique

1.3M (33)

0.88% (154)

1M (=)

1.2k (110)

26

Bath & Body Works

3M (17)

2.40% (32)

997.5k (=)

2.7k (34)

27

Smashbox Cosmetics

3M (15)

0.76% (174)

952.8k (=)

2.1k (56)

28

Benefit Cosmetics US

6.5M (8)

1.20% (115)

911.7k (=)

4.2k (16)

29

Comme des Garcons OFFICIAL

1M (41)

1.38% (96)

909.1k (=)

154 (269)

30

Dove Global Channel

199.1k (75)

0.98% (141)

904.4k (=)

350 (239)

1

Motives Cosmetics Official

2.3M (19)

0.62% (187)

621k (37)

17.9k (=)

2

curlbox

353.2k (61)

1.59% (75)

671.6k (35)

15.6k (=)

3

Gerard Cosmetics

1.6M (30)

0.49% (201)

365.8k (52)

10.6k (=)

4

Anastasia Beverly Hills

13.7M (2)

1.00% (137)

9.4M (1)

9.9k (=)

5

Lime Crime

3M (16)

1.23% (110)

1.4M (21)

7.4k (=)

6

House of Lashes®

2.1M (23)

0.67% (182)

435k (47)

7.1k (=)

7

Sugarpill Cosmetics

1.9M (26)

1.06% (131)

421.7k (48)

6.6k (=)

8

Suavecito Pomade

187.6k (80)

1.69% (68)

121.6k (76)

5.7k (=)

9

ROMANOVAMAKEUP Ресницы

64.9k (129)

0.40% (214)

15.1k (125)

5.4k (=)

10

Sis Hair

10.2k (218)

0.20% (218)

207 (270)

5.4k (=)

11

Bondi Sands

392.6k (60)

0.86% (158)

59.5k (92)

5k (=)

12

Tarte Cosmetics

6.4M (9)

1.00% (138)

838.4k (31)

4.9k (=)

13

Maybelline New York

5.1M (10)

0.94% (144)

2.5M (14)

4.5k (=)

14

L'Oréal Paris Makeup

3.4M (14)

0.66% (183)

578.9k (39)

4.5k (=)

15

SigmaBeauty.com

2.8M (18)

0.59% (188)

475.4k (45)

4.4k (=)

16

Benefit Cosmetics US

6.5M (8)

1.20% (115)

911.7k (28)

4.2k (=)

17

M·A·C Cosmetics

14.9M (1)

0.65% (184)

8.7M (2)

4k (=)

18

piCture pOlish

511.7k (54)

1.15% (120)

123.1k (75)

4k (=)

19

NYX Professional Makeup

10.9M (4)

1.04% (133)

4.5M (6)

3.8k (=)

20

Keyshia Ka'oir

2.2M (22)

1.36% (101)

24.2k (115)

3.8k (=)

21

Lace Kingdom

9.4k (224)

0.21% (0)

15 (304)

3.7k (=)

22

Palytte

29k (165)

0.50% (199)

6.2k (152)

3.5k (=)

23

Too Faced Cosmetics

8.8M (6)

1.36% (98)

2.7M (9)

3.4k (=)

24

Beleza na Web

160.8k (85)

0.29% (215)

0 (312)

3.3k (=)

25

Ardell Lashes

654.9k (47)

0.59% (190)

396.6k (49)

3.2k (=)

26

CLARINS USA

194.4k (78)

0.81% (168)

385.1k (50)

3.2k (=)

27

Айгунь

21.9k (183)

0.47% (203)

2.3k (183)

3.2k (=)

28

Borissoler

8.6k (228)

0.94% (0)

741 (226)

3.1k (=)

29

Tammy Taylor

58.9k (134)

0.71% (177)

78.7k (82)

3.1k (=)

30

Avon Philippines

103.8k (100)

0.55% (195)

14.9k (126)

3k (=)