beauty

Brand Categories Followers ER i Average engagement rate of all media. Engagement rate is based on the likes and comments received divided by the number of followers at the time of the post. Posts on hashtag Media posted
1

M·A·C Cosmetics

16.7M (=)

0.58% (202)

10.5M (2)

5k (16)

2

Anastasia Beverly Hills

14.8M (=)

0.95% (140)

11.9M (1)

11.1k (4)

3

Sephora

12.9M (=)

0.70% (187)

5.8M (5)

3.3k (30)

4

NYX Professional Makeup

12M (=)

0.85% (157)

5.5M (6)

4.6k (18)

5

CALVIN KLEIN

10.4M (=)

0.96% (137)

3.3M (12)

2.1k (74)

6

Too Faced Cosmetics

9.5M (=)

1.19% (109)

3.3M (11)

4k (21)

7

Urban Decay Cosmetics

9M (=)

0.85% (156)

6.9M (3)

3.3k (31)

8

Benefit Cosmetics US

7.3M (=)

1.10% (119)

1.2M (26)

4.8k (17)

9

Tarte Cosmetics

7.2M (=)

0.92% (145)

1.2M (24)

6k (10)

10

Maybelline New York

5.9M (=)

0.90% (149)

2.9M (14)

5.4k (13)

11

narsissist

4.8M (=)

0.98% (135)

358.4k (62)

2.6k (49)

12

L'Oréal Paris Makeup

4.1M (=)

0.66% (192)

735.3k (37)

5.2k (14)

13

MAKE UP FOR EVER OFFICIAL

4.1M (=)

0.50% (213)

5.1M (7)

3.1k (36)

14

Lush Cosmetics North America

4M (=)

2.47% (26)

1.3k (219)

1.8k (93)

15

Smashbox Cosmetics

3.6M (=)

0.69% (190)

1.1M (28)

2.5k (52)

16

Lime Crime

3.2M (=)

1.13% (116)

1.6M (20)

8.7k (5)

17

Bath & Body Works

3.2M (=)

2.08% (38)

1.1M (30)

3.1k (34)

18

Keyshia Ka'oir Davis

3.1M (+1)

1.70% (55)

41.2k (109)

3.9k (22)

19

SigmaBeauty.com

3M (-1)

0.53% (206)

578.4k (42)

5.2k (15)

20

Bobbi Brown Cosmetics

2.6M (=)

0.76% (173)

1.2M (25)

2.3k (60)

21

Motives Cosmetics Official

2.3M (=)

0.59% (200)

658.9k (40)

18.4k (1)

22

Milani Cosmetics

2.3M (=)

0.81% (162)

277.3k (67)

2k (76)

23

essie

2.2M (=)

1.62% (61)

255.8k (70)

3.1k (35)

24

House of Lashes®

2.2M (=)

0.59% (198)

491.4k (50)

8.1k (6)

25

Estée Lauder

2.2M (=)

0.84% (158)

1.3M (23)

2.5k (54)

26

Lancôme Official

2.1M (=)

0.71% (184)

1.5M (22)

1.6k (98)

27

eos Products

2M (=)

2.77% (17)

2.8M (15)

1.1k (141)

28

Sugarpill Cosmetics

2M (=)

0.98% (136)

465.9k (51)

7.6k (7)

29

Real Techniques

1.9M (=)

1.28% (95)

620.2k (41)

2.2k (71)

30

Risqué | A Vida em Cores

1.9M (=)

1.19% (108)

32.1k (115)

1.4k (116)

31

Maria Nila Stockholm

34.2k (176)

2.32% (=)

40.7k (110)

724 (190)

32

SPN Nails Professional

62k (149)

2.27% (=)

42.9k (107)

1.7k (96)

33

Yves Rocher Ukraine

22k (202)

2.20% (=)

0 (336)

808 (179)

34

ARTDECO

162.8k (95)

2.18% (=)

20.4k (127)

1k (152)

35

ChapStick

75k (132)

2.17% (=)

208.4k (72)

912 (164)

36

Semilac

243.8k (83)

2.16% (=)

549.6k (45)

1.6k (103)

37

Steph G. | Simplecare Products

13k (226)

2.09% (=)

147 (300)

881 (170)

38

Bath & Body Works

3.2M (17)

2.08% (=)

1.1M (30)

3.1k (34)

39

Caroline Skora

15k (218)

2.07% (=)

61 (308)

491 (232)

40

La Roche-Posay Maroc

15.4k (216)

2.05% (=)

376 (278)

78 (305)

41

bareMinerals Deutschland

31.4k (183)

1.96% (=)

149 (298)

1.6k (105)

42

CATRICE Cosmetics official

500k (62)

1.93% (=)

0 (334)

967 (157)

43

Krink ® New York City

88.6k (119)

1.93% (=)

7.9k (155)

1.4k (120)

44

Brave & bearded Inc.

153.2k (97)

1.91% (=)

0 (332)

2.6k (50)

45

X-presion

68.3k (142)

1.88% (=)

3.1k (183)

891 (167)

46

ELLE Finland

13.1k (224)

1.87% (=)

2.2k (193)

1.9k (86)

47

bareMinerals France

53.6k (154)

1.86% (=)

194 (295)

1.2k (133)

48

Eau Thermale Avène France

58.2k (151)

1.84% (=)

126.4k (84)

303 (268)

49

Kiehl's Russia

51.9k (155)

1.83% (=)

5.6k (165)

259 (271)

50

MARIE-STELLA-MARIS

24.3k (197)

1.82% (=)

6.9k (159)

1.4k (122)

51

Sephora Collection

646.1k (57)

1.76% (=)

26.2k (120)

574 (218)

52

Puressentiel

17.1k (212)

1.74% (=)

3.9k (175)

482 (235)

53

KORRES US & Canada

21.9k (203)

1.72% (=)

0 (338)

741 (187)

54

Kiehl's Since 1851

63k (147)

1.71% (=)

354.9k (63)

471 (238)

55

Keyshia Ka'oir Davis

3.1M (18)

1.70% (+1)

41.2k (109)

3.9k (22)

56

diptyque

284.2k (76)

1.70% (-1)

208.6k (71)

719 (192)

57

Weleda France

31.4k (182)

1.68% (+1)

202 (292)

690 (200)

58

Furless Cosmetics

83.6k (124)

1.68% (-1)

10.3k (150)

2.2k (65)

59

Kiehl's Since 1851

13.1k (225)

1.66% (=)

1.7k (208)

1k (153)

60

Aesop

362.6k (68)

1.65% (=)

208.3k (73)

499 (230)

1

Anastasia Beverly Hills

14.8M (2)

0.95% (140)

11.9M (=)

11.1k (4)

2

M·A·C Cosmetics

16.7M (1)

0.58% (202)

10.5M (=)

5k (16)

3

Urban Decay Cosmetics

9M (7)

0.85% (156)

6.9M (=)

3.3k (31)

4

KENZO

1.6M (33)

0.82% (160)

6.6M (=)

1.8k (90)

5

Sephora

12.9M (3)

0.70% (187)

5.8M (=)

3.3k (30)

6

NYX Professional Makeup

12M (4)

0.85% (157)

5.5M (=)

4.6k (18)

7

MAKE UP FOR EVER OFFICIAL

4.1M (13)

0.50% (213)

5.1M (=)

3.1k (36)

8

OPI

986k (45)

1.22% (103)

4.5M (=)

3.2k (32)

9

L'Oréal Paris USA

0 (320)

0.00% (0)

3.3M (=)

0 (329)

10

L'Oréal Paris France

0 (318)

0.00% (0)

3.3M (=)

0 (336)

11

Too Faced Cosmetics

9.5M (6)

1.19% (109)

3.3M (=)

4k (21)

12

CALVIN KLEIN

10.4M (5)

0.96% (137)

3.3M (=)

2.1k (74)

13

Gemey Maybelline

0 (322)

0.00% (0)

2.9M (=)

0 (338)

14

Maybelline New York

5.9M (10)

0.90% (149)

2.9M (=)

5.4k (13)

15

eos Products

2M (27)

2.77% (17)

2.8M (=)

1.1k (141)

16

avoninsider

125.2k (105)

1.24% (99)

2.2M (=)

2k (80)

17

Redken

260.1k (79)

0.59% (199)

2M (=)

2.5k (51)

18

Oriflame

263.3k (78)

1.55% (71)

1.9M (=)

867 (172)

19

ETUDE HOUSE Hong Kong

44.2k (161)

1.27% (97)

1.7M (=)

504 (227)

20

Lime Crime

3.2M (16)

1.13% (116)

1.6M (=)

8.7k (5)

21

Revlon

1.4M (37)

0.69% (189)

1.5M (=)

2.2k (70)

22

Lancôme Official

2.1M (26)

0.71% (184)

1.5M (=)

1.6k (98)

23

Estée Lauder

2.2M (25)

0.84% (158)

1.3M (=)

2.5k (54)

24

Tarte Cosmetics

7.2M (9)

0.92% (145)

1.2M (=)

6k (10)

25

Bobbi Brown Cosmetics

2.6M (20)

0.76% (173)

1.2M (=)

2.3k (60)

26

Benefit Cosmetics US

7.3M (8)

1.10% (119)

1.2M (=)

4.8k (17)

27

Clinique

1.6M (32)

0.71% (186)

1.2M (=)

1.5k (109)

28

Smashbox Cosmetics

3.6M (15)

0.69% (190)

1.1M (=)

2.5k (52)

29

Comme des Garcons OFFICIAL

1.3M (39)

1.17% (110)

1.1M (=)

225 (279)

30

Bath & Body Works

3.2M (17)

2.08% (38)

1.1M (=)

3.1k (34)

1

Motives Cosmetics Official

2.3M (21)

0.59% (200)

658.9k (40)

18.4k (=)

2

curlbox

362.4k (69)

1.50% (77)

734k (38)

15.9k (=)

3

Gerard Cosmetics

1.6M (31)

0.45% (224)

414.2k (57)

12k (=)

4

Anastasia Beverly Hills

14.8M (2)

0.95% (140)

11.9M (1)

11.1k (=)

5

Lime Crime

3.2M (16)

1.13% (116)

1.6M (20)

8.7k (=)

6

House of Lashes®

2.2M (24)

0.59% (198)

491.4k (50)

8.1k (=)

7

Sugarpill Cosmetics

2M (28)

0.98% (136)

465.9k (51)

7.6k (=)

8

Suavecito Pomade

199.8k (89)

1.54% (72)

143.5k (80)

6.3k (=)

9

Sis Hair

10.9k (236)

0.17% (239)

337 (281)

6.1k (=)

10

Tarte Cosmetics

7.2M (9)

0.92% (145)

1.2M (24)

6k (=)

11

Bondi Sands

454.2k (65)

0.80% (163)

74.5k (96)

5.7k (=)

12

ROMANOVAMAKEUP Ресницы

70.2k (140)

0.39% (230)

17.7k (131)

5.7k (=)

13

Maybelline New York

5.9M (10)

0.90% (149)

2.9M (14)

5.4k (=)

14

L'Oréal Paris Makeup

4.1M (12)

0.66% (192)

735.3k (37)

5.2k (=)

15

SigmaBeauty.com

3M (19)

0.53% (206)

578.4k (42)

5.2k (=)

16

M·A·C Cosmetics

16.7M (1)

0.58% (202)

10.5M (2)

5k (=)

17

Benefit Cosmetics US

7.3M (8)

1.10% (119)

1.2M (26)

4.8k (=)

18

NYX Professional Makeup

12M (4)

0.85% (157)

5.5M (6)

4.6k (=)

19

Palytte

30.1k (184)

0.45% (223)

7.3k (157)

4.4k (=)

20

Beleza na Web

211.3k (87)

0.28% (234)

0 (333)

4.3k (=)

21

Too Faced Cosmetics

9.5M (6)

1.19% (109)

3.3M (11)

4k (=)

22

Keyshia Ka'oir Davis

3.1M (18)

1.70% (55)

41.2k (109)

3.9k (=)

23

Lace Kingdom

9.2k (246)

0.21% (0)

11 (324)

3.7k (=)

24

Ardell Lashes & Beauty

727.2k (51)

0.54% (205)

507.5k (49)

3.6k (=)

25

Tammy Taylor

71.8k (137)

0.70% (188)

95.8k (88)

3.6k (=)

26

Borissoler

9.2k (243)

0.95% (0)

998 (232)

3.6k (=)

27

CLARINS USA

218.2k (85)

0.73% (179)

448.5k (53)

3.5k (=)

28

Al Jothen Gallery

100.7k (113)

0.41% (229)

0 (329)

3.4k (=)

29

Avon Philippines

115.7k (108)

0.51% (210)

16k (137)

3.4k (=)

30

Sephora

12.9M (3)

0.70% (187)

5.8M (5)

3.3k (=)