beauty

Brand Categories Followers ER i Average engagement rate of all media. Engagement rate is based on the likes and comments received divided by the number of followers at the time of the post. Posts on hashtag Media posted
1

M·A·C Cosmetics

16.2M (=)

0.61% (198)

9.8M (2)

4.6k (17)

2

Anastasia Beverly Hills

14.4M (=)

0.96% (142)

11M (1)

10.7k (4)

3

Sephora

12.3M (=)

0.75% (182)

5.5M (5)

3.1k (31)

4

NYX Professional Makeup

11.6M (=)

0.90% (151)

5.1M (6)

4.3k (18)

5

CALVIN KLEIN

9.9M (=)

1.05% (133)

3M (12)

2k (72)

6

Too Faced Cosmetics

9.2M (=)

1.23% (108)

3.1M (9)

3.8k (22)

7

Urban Decay Cosmetics

8.7M (=)

0.91% (150)

6.5M (4)

2.9k (35)

8

Benefit Cosmetics US

7M (=)

1.13% (120)

1.1M (26)

4.6k (16)

9

Tarte Cosmetics

6.9M (=)

0.95% (146)

1.1M (25)

5.6k (10)

10

Maybelline New York

5.6M (=)

0.92% (149)

2.8M (13)

5.1k (13)

11

narsissist

4.6M (=)

1.11% (124)

334k (62)

2.5k (49)

12

MAKE UP FOR EVER OFFICIAL

3.9M (=)

0.53% (206)

4.7M (7)

2.8k (39)

13

Lush Cosmetics North America

3.9M (=)

2.58% (24)

1.2k (214)

1.7k (93)

14

L'Oréal Paris Makeup

3.8M (=)

0.67% (190)

677.2k (38)

5k (14)

15

Smashbox Cosmetics

3.4M (=)

0.71% (188)

1.1M (28)

2.3k (57)

16

Lime Crime

3.2M (=)

1.17% (116)

1.5M (20)

8.2k (5)

17

Bath & Body Works

3.1M (=)

2.20% (36)

1M (30)

3k (34)

18

SigmaBeauty.com

3M (=)

0.55% (205)

539.9k (43)

4.9k (15)

19

Bobbi Brown Cosmetics

2.4M (=)

0.78% (175)

1.2M (24)

2.2k (61)

20

Keyshia Ka'oir

2.4M (=)

1.41% (89)

27.5k (115)

3.9k (21)

21

Motives Cosmetics Official

2.3M (=)

0.60% (199)

646.9k (40)

18.2k (1)

22

essie

2.2M (=)

1.69% (59)

248k (70)

2.9k (36)

23

Milani Cosmetics

2.2M (=)

0.84% (160)

259.5k (66)

1.9k (75)

24

House of Lashes®

2.2M (=)

0.61% (197)

473.4k (48)

7.8k (6)

25

eos Products

2M (=)

2.95% (16)

2.7M (15)

1k (135)

26

Sugarpill Cosmetics

2M (=)

1.01% (136)

448.8k (50)

7.2k (7)

27

Estée Lauder

2M (=)

0.88% (156)

1.2M (23)

2.3k (56)

28

Lancôme Official

1.9M (=)

0.76% (180)

1.4M (22)

1.5k (105)

29

Real Techniques

1.8M (=)

1.36% (95)

596.2k (41)

2k (70)

30

Risqué | A Vida em Cores

1.8M (=)

1.22% (111)

31k (111)

1.4k (109)

31

Chambor Geneva

10.6k (231)

2.37% (=)

6k (160)

678 (191)

32

Yves Rocher Ukraine

19.5k (200)

2.37% (=)

0 (327)

766 (177)

33

Maria Nila Stockholm

30.2k (176)

2.36% (=)

36.2k (107)

720 (180)

34

Olay Fresh Effects Official

12.9k (217)

2.36% (=)

1.7k (201)

631 (202)

35

ChapStick

69.6k (132)

2.26% (=)

203.2k (71)

874 (162)

36

Bath & Body Works

3.1M (17)

2.20% (=)

1M (30)

3k (34)

37

Semilac

216.2k (81)

2.12% (=)

501k (47)

1.5k (103)

38

Steph G. | Simplecare Products

12.5k (221)

2.07% (=)

148 (292)

876 (161)

39

Caroline Skora

15k (211)

2.07% (=)

63 (302)

491 (223)

40

CATRICE Cosmetics official

464.3k (62)

2.05% (=)

0 (320)

885 (159)

41

bareMinerals Deutschland

30.6k (175)

2.02% (=)

136 (294)

1.5k (100)

42

Eau Thermale Avène France

52.8k (147)

2.01% (+1)

119.6k (80)

282 (265)

43

Krink ® New York City

87.2k (110)

2.00% (-1)

7.5k (152)

1.3k (117)

44

Brave & bearded Inc.

153.3k (94)

1.98% (=)

0 (322)

2.4k (52)

45

X-presion

66.6k (135)

1.97% (+1)

2.9k (181)

832 (169)

46

Kiehl's Russia

47.6k (151)

1.96% (-1)

5.2k (162)

229 (269)

47

bareMinerals France

52.3k (148)

1.94% (=)

194 (288)

1.1k (130)

48

Elle Finland

12.8k (220)

1.90% (=)

2.1k (190)

1.8k (85)

49

MARIE-STELLA-MARIS

24.1k (189)

1.89% (=)

6.5k (156)

1.3k (118)

50

Made in Sephora

476.9k (59)

1.85% (=)

24.9k (119)

451 (235)

51

kosmetik4less.de

73.7k (128)

1.83% (=)

10.7k (145)

818 (171)

52

Puressentiel

16.4k (207)

1.80% (=)

3.6k (173)

462 (231)

53

Bourjois Paris

233.1k (77)

1.80% (=)

360.6k (58)

574 (213)

54

KORRES US & Canada

17.7k (205)

1.79% (=)

0 (326)

690 (188)

55

Kiehl's Since 1851

12.1k (224)

1.77% (=)

1.5k (205)

942 (150)

56

Kiehl's Since 1851

63k (142)

1.71% (=)

332.4k (64)

471 (229)

57

Furless Cosmetics

83.1k (113)

1.71% (=)

10k (146)

2.1k (63)

58

Weleda France

28k (182)

1.70% (=)

199 (285)

657 (196)

59

essie

2.2M (22)

1.69% (=)

248k (70)

2.9k (36)

60

SHHHOWERCAP

17.2k (206)

1.69% (=)

225 (279)

684 (190)

1

Anastasia Beverly Hills

14.4M (2)

0.96% (142)

11M (=)

10.7k (4)

2

M·A·C Cosmetics

16.2M (1)

0.61% (198)

9.8M (=)

4.6k (17)

3

KENZO

1.5M (32)

0.87% (157)

6.5M (=)

1.7k (89)

4

Urban Decay Cosmetics

8.7M (7)

0.91% (150)

6.5M (=)

2.9k (35)

5

Sephora

12.3M (3)

0.75% (182)

5.5M (=)

3.1k (31)

6

NYX Professional Makeup

11.6M (4)

0.90% (151)

5.1M (=)

4.3k (18)

7

MAKE UP FOR EVER OFFICIAL

3.9M (12)

0.53% (206)

4.7M (=)

2.8k (39)

8

OPI

974.1k (44)

1.28% (102)

4.4M (=)

3k (33)

9

Too Faced Cosmetics

9.2M (6)

1.23% (108)

3.1M (=)

3.8k (22)

10

L'Oréal Paris USA

0 (312)

0.00% (0)

3M (=)

0 (320)

11

L'Oréal Paris France

0 (310)

0.00% (0)

3M (=)

0 (330)

12

CALVIN KLEIN

9.9M (5)

1.05% (133)

3M (=)

2k (72)

13

Maybelline New York

5.6M (10)

0.92% (149)

2.8M (=)

5.1k (13)

14

Gemey Maybelline

0 (314)

0.00% (0)

2.7M (=)

0 (329)

15

eos Products

2M (25)

2.95% (16)

2.7M (=)

1k (135)

16

avoninsider

119.8k (101)

1.31% (98)

2.1M (=)

1.9k (78)

17

Redken

260.1k (75)

0.59% (201)

1.8M (=)

2.5k (44)

18

Oriflame

238.3k (76)

1.53% (77)

1.8M (=)

802 (173)

19

ETUDE HOUSE Hong Kong

42.9k (158)

1.31% (99)

1.7M (=)

483 (225)

20

Lime Crime

3.2M (16)

1.17% (116)

1.5M (=)

8.2k (5)

21

Revlon

1.3M (38)

0.74% (183)

1.5M (=)

2.1k (68)

22

Lancôme Official

1.9M (28)

0.76% (180)

1.4M (=)

1.5k (105)

23

Estée Lauder

2M (27)

0.88% (156)

1.2M (=)

2.3k (56)

24

Bobbi Brown Cosmetics

2.4M (19)

0.78% (175)

1.2M (=)

2.2k (61)

25

Tarte Cosmetics

6.9M (9)

0.95% (146)

1.1M (+1)

5.6k (10)

26

Benefit Cosmetics US

7M (8)

1.13% (120)

1.1M (-1)

4.6k (16)

27

Clinique

1.5M (33)

0.77% (177)

1.1M (=)

1.4k (114)

28

Smashbox Cosmetics

3.4M (15)

0.71% (188)

1.1M (=)

2.3k (57)

29

Comme des Garcons OFFICIAL

1.2M (40)

1.19% (115)

1.1M (=)

211 (274)

30

Bath & Body Works

3.1M (17)

2.20% (36)

1M (=)

3k (34)

1

Motives Cosmetics Official

2.3M (21)

0.60% (199)

646.9k (40)

18.2k (=)

2

curlbox

360.2k (65)

1.53% (78)

713.9k (35)

15.8k (=)

3

Gerard Cosmetics

1.6M (31)

0.45% (220)

397.3k (55)

11.5k (=)

4

Anastasia Beverly Hills

14.4M (2)

0.96% (142)

11M (1)

10.7k (=)

5

Lime Crime

3.2M (16)

1.17% (116)

1.5M (20)

8.2k (=)

6

House of Lashes®

2.2M (24)

0.61% (197)

473.4k (48)

7.8k (=)

7

Sugarpill Cosmetics

2M (26)

1.01% (136)

448.8k (50)

7.2k (=)

8

Suavecito Pomade

195.4k (87)

1.57% (71)

136.3k (78)

6.1k (=)

9

Sis Hair

10.9k (229)

0.17% (233)

216 (280)

6k (=)

10

Tarte Cosmetics

6.9M (9)

0.95% (146)

1.1M (25)

5.6k (=)

11

ROMANOVAMAKEUP Ресницы

69.1k (134)

0.40% (226)

16.6k (131)

5.6k (=)

12

Bondi Sands

447.4k (63)

0.82% (166)

69.8k (93)

5.5k (=)

13

Maybelline New York

5.6M (10)

0.92% (149)

2.8M (13)

5.1k (=)

14

L'Oréal Paris Makeup

3.8M (14)

0.67% (190)

677.2k (38)

5k (=)

15

SigmaBeauty.com

3M (18)

0.55% (205)

539.9k (43)

4.9k (=)

16

Benefit Cosmetics US

7M (8)

1.13% (120)

1.1M (26)

4.6k (=)

17

M·A·C Cosmetics

16.2M (1)

0.61% (198)

9.8M (2)

4.6k (=)

18

NYX Professional Makeup

11.6M (4)

0.90% (151)

5.1M (6)

4.3k (=)

19

Palytte

30.1k (177)

0.47% (218)

6.9k (154)

4.1k (=)

20

Beleza na Web

196.6k (85)

0.29% (229)

0 (324)

3.9k (=)

21

Keyshia Ka'oir

2.4M (20)

1.41% (89)

27.5k (115)

3.9k (=)

22

Too Faced Cosmetics

9.2M (6)

1.23% (108)

3.1M (9)

3.8k (=)

23

Lace Kingdom

9.2k (238)

0.21% (0)

11 (318)

3.7k (=)

24

Ardell Lashes

712.3k (49)

0.56% (204)

469.3k (49)

3.5k (=)

25

Айгунь

22.8k (195)

0.44% (224)

2.5k (186)

3.4k (=)

26

Tammy Taylor

64.5k (138)

0.71% (187)

90.1k (84)

3.4k (=)

27

CLARINS USA

214k (83)

0.76% (178)

423.1k (51)

3.4k (=)

28

Borissoler

9.1k (239)

0.95% (0)

918 (227)

3.4k (=)

29

Avon Philippines

110.9k (105)

0.51% (208)

15.6k (133)

3.3k (=)

30

Al Jothen Gallery

100.3k (108)

0.45% (222)

0 (323)

3.3k (=)