beauty

Brand Categories Followers ER i Average engagement rate of all media. Engagement rate is based on the likes and comments received divided by the number of followers at the time of the post. Posts on hashtag Media posted
1

M·A·C Cosmetics

14.9M (=)

0.65% (183)

8.7M (2)

4k (17)

2

Anastasia Beverly Hills

13.6M (=)

1.00% (135)

9.4M (1)

9.9k (4)

3

Sephora

11.3M (=)

0.83% (164)

5M (5)

2.7k (33)

4

NYX Professional Makeup

10.9M (=)

1.04% (132)

4.5M (6)

3.8k (19)

5

Calvin Klein

8.9M (=)

1.18% (117)

2.6M (12)

1.9k (67)

6

Too Faced Cosmetics

8.8M (=)

1.36% (98)

2.7M (9)

3.4k (23)

7

Urban Decay Cosmetics

8.2M (=)

0.99% (138)

5.8M (4)

2.5k (42)

8

Benefit Cosmetics US

6.5M (=)

1.20% (114)

909.8k (28)

4.2k (16)

9

Tarte Cosmetics

6.4M (=)

1.00% (137)

835.8k (31)

4.9k (12)

10

Maybelline New York

5.1M (=)

0.94% (143)

2.5M (14)

4.5k (13)

11

narsissist

4.4M (=)

1.22% (112)

289k (63)

2.3k (47)

12

Lush Cosmetics North America

3.7M (=)

2.91% (18)

1.2k (202)

1.5k (91)

13

MAKE UP FOR EVER OFFICIAL

3.6M (=)

0.59% (189)

4.1M (8)

2.4k (45)

14

L'Oréal Paris Makeup

3.4M (=)

0.66% (182)

578.3k (39)

4.5k (14)

15

Smashbox Cosmetics

3M (=)

0.76% (173)

951.4k (27)

2k (56)

16

Lime Crime

3M (=)

1.23% (110)

1.4M (21)

7.4k (5)

17

Bath & Body Works

2.9M (=)

2.40% (32)

997.2k (26)

2.7k (34)

18

SigmaBeauty.com

2.8M (=)

0.59% (187)

475.4k (45)

4.4k (15)

19

Motives Cosmetics Official

2.3M (=)

0.62% (186)

620.7k (37)

17.9k (1)

20

Bobbi Brown Cosmetics

2.2M (=)

0.86% (158)

1.1M (24)

2k (62)

21

essie

2.2M (=)

1.87% (51)

233.4k (66)

2.5k (39)

22

Keyshia Ka'oir

2.2M (=)

1.36% (99)

24.1k (115)

3.8k (20)

23

House of Lashes®

2.1M (=)

0.67% (181)

434.8k (47)

7.1k (6)

24

eos Products

2M (=)

3.35% (15)

2.5M (13)

915 (133)

25

Milani Cosmetics

1.9M (=)

0.90% (149)

228.1k (68)

1.8k (70)

26

Sugarpill Cosmetics

1.9M (=)

1.06% (130)

421.4k (48)

6.6k (7)

27

Estée Lauder

1.8M (=)

1.09% (127)

1.1M (23)

1.9k (66)

28

Real Techniques

1.7M (=)

1.52% (83)

554.1k (40)

1.9k (69)

29

Lancôme Official

1.6M (=)

0.86% (159)

1.2M (22)

1.2k (113)

30

Gerard Cosmetics

1.6M (=)

0.49% (200)

365.4k (52)

10.6k (3)

1

Closeup

15.5k (196)

36.11% (=)

89 (290)

25 (290)

2

treaclemoon (official)

153.3k (86)

7.24% (=)

3.1k (174)

392 (230)

3

Merci Handy

125.1k (92)

4.74% (=)

14k (129)

1.1k (117)

4

Gillette Venus

19.9k (188)

4.57% (=)

5.6k (155)

236 (255)

5

Golden Rose

123k (94)

4.30% (=)

14.6k (127)

809 (155)

6

Devonne

492.2k (55)

4.16% (=)

140.1k (74)

635 (184)

7

St. Ives

24.3k (173)

4.10% (=)

2.2k (184)

381 (232)

8

dm-drogerie markt Deutschland

1.2M (38)

3.63% (=)

67.1k (87)

964 (127)

9

La Roche-Posay Maroc

10.4k (214)

3.58% (+1)

319 (261)

59 (284)

10

Bella Henna

109.5k (98)

3.58% (-1)

793 (220)

435 (222)

11

Clean & Clear

74.8k (111)

3.53% (=)

22.9k (116)

615 (188)

12

GLOSSYBOX

114.8k (96)

3.40% (=)

10.4k (139)

1.3k (100)

13

Daniel Gray

12.1k (208)

3.39% (=)

109 (286)

84 (281)

14

essence cosmetics

1.2M (35)

3.39% (=)

167k (73)

1.3k (103)

15

eos Products

2M (24)

3.35% (=)

2.5M (13)

915 (133)

16

Dermacol CZ&SK

31.9k (161)

3.15% (=)

903 (214)

531 (205)

17

SPN Nails Professional

54.3k (136)

2.99% (=)

34.5k (101)

1.4k (96)

18

Lush Cosmetics North America

3.7M (12)

2.91% (=)

1.2k (202)

1.5k (91)

19

SHISEIDO

233.3k (73)

2.91% (=)

694.5k (34)

935 (131)

20

WELEDA

21.2k (184)

2.86% (=)

100.9k (79)

445 (218)

21

Issey Miyake Parfums

13.5k (205)

2.84% (=)

737 (227)

160 (267)

22

Yves Rocher Ukraine

16.5k (195)

2.77% (=)

0 (314)

689 (172)

23

Crest

13.7k (204)

2.68% (=)

13k (131)

169 (265)

24

Glossier

511.3k (54)

2.61% (=)

57.4k (93)

1.9k (65)

25

Kérastase Deutschland

10.2k (218)

2.52% (=)

617 (235)

913 (134)

26

ChapStick

66.3k (124)

2.51% (=)

197.7k (70)

795 (159)

27

Maria Nila Stockholm

24.6k (171)

2.50% (+1)

29.9k (107)

647 (182)

28

Angela & Dmytri

10.2k (216)

2.50% (-1)

26 (300)

832 (149)

29

Made in Sephora

315.9k (63)

2.47% (=)

19.9k (120)

248 (253)

30

CATRICE Cosmetics official

415.2k (59)

2.42% (=)

0 (313)

724 (167)

1

Anastasia Beverly Hills

13.6M (2)

1.00% (135)

9.4M (=)

9.9k (4)

2

M·A·C Cosmetics

14.9M (1)

0.65% (183)

8.7M (=)

4k (17)

3

KENZO

1.5M (32)

0.94% (144)

6.3M (=)

1.6k (81)

4

Urban Decay Cosmetics

8.2M (7)

0.99% (138)

5.8M (=)

2.5k (42)

5

Sephora

11.3M (3)

0.83% (164)

5M (=)

2.7k (33)

6

NYX Professional Makeup

10.9M (4)

1.04% (132)

4.5M (=)

3.8k (19)

7

OPI

956.8k (42)

1.43% (90)

4.2M (=)

2.6k (36)

8

MAKE UP FOR EVER OFFICIAL

3.6M (13)

0.59% (189)

4.1M (=)

2.4k (45)

9

Too Faced Cosmetics

8.8M (6)

1.36% (98)

2.7M (=)

3.4k (23)

10

L'Oréal Paris USA

0 (295)

0.00% (0)

2.6M (=)

0 (313)

11

L'Oréal Paris France

0 (293)

0.00% (0)

2.6M (=)

0 (301)

12

Calvin Klein

8.9M (5)

1.18% (117)

2.6M (=)

1.9k (67)

13

eos Products

2M (24)

3.35% (15)

2.5M (=)

915 (133)

14

Maybelline New York

5.1M (10)

0.94% (143)

2.5M (+1)

4.5k (13)

15

Gemey Maybelline

0 (292)

0.00% (0)

2.5M (-1)

0 (302)

16

avoninsider

111.2k (97)

1.39% (93)

1.9M (=)

1.8k (72)

17

ETUDE HOUSE Hong Kong

41.6k (148)

1.56% (80)

1.5M (=)

420 (225)

18

Oriflame

198.2k (77)

1.56% (79)

1.5M (=)

684 (173)

19

Redken

260.1k (70)

0.59% (188)

1.5M (=)

2.5k (40)

20

Revlon

1.1M (39)

0.83% (163)

1.4M (=)

1.9k (63)

21

Lime Crime

3M (16)

1.23% (110)

1.4M (=)

7.4k (5)

22

Lancôme Official

1.6M (29)

0.86% (159)

1.2M (=)

1.2k (113)

23

Estée Lauder

1.8M (27)

1.09% (127)

1.1M (=)

1.9k (66)

24

Bobbi Brown Cosmetics

2.2M (20)

0.86% (158)

1.1M (=)

2k (62)

25

Clinique

1.3M (33)

0.88% (153)

1M (=)

1.2k (110)

26

Bath & Body Works

2.9M (17)

2.40% (32)

997.2k (=)

2.7k (34)

27

Smashbox Cosmetics

3M (15)

0.76% (173)

951.4k (=)

2k (56)

28

Benefit Cosmetics US

6.5M (8)

1.20% (114)

909.8k (=)

4.2k (16)

29

Comme des Garcons OFFICIAL

1M (41)

1.38% (95)

908k (=)

154 (269)

30

Dove Global Channel

198.7k (75)

0.99% (140)

903.8k (=)

348 (239)

301

L'Oréal Paris France

0 (293)

0.00% (0)

2.6M (11)

0 (+1)

302

Gemey Maybelline

0 (292)

0.00% (0)

2.5M (15)

0 (+8)

303

Lancome Malaysia

0 (300)

0.00% (0)

0 (317)

0 (+1)

304

Lancôme Ukraine

0 (306)

0.00% (0)

985 (212)

0 (-5)

305

Lancome Japan

0 (302)

0.00% (0)

12 (307)

0 (+11)

306

Lancôme Deutschland

0 (315)

0.00% (0)

454 (246)

0 (-8)

307

L'Oreal Paris Polska

0 (301)

0.00% (0)

778 (222)

0 (-6)

308

Dove Philippines

0 (311)

0.00% (0)

2.3k (182)

0 (-3)

309

L'Oréal Paris Greece

0 (303)

0.00% (0)

2.1k (185)

0 (-13)

310

L'Oréal Paris Levant

0 (305)

0.00% (0)

203 (273)

0 (-17)

311

The Body Shop Danmark

0 (294)

0.00% (0)

1.7k (191)

0 (-2)

312

Body Shop NL

0 (310)

0.00% (0)

409 (250)

0 (+5)

313

L'Oréal Paris USA

0 (295)

0.00% (0)

2.6M (10)

0 (-6)

314

Biotherm Canada

0 (299)

0.00% (0)

331 (259)

0 (-8)

315

The Body Shop Belgium

0 (316)

0.00% (0)

781 (221)

0 (=)

316

L'Oreal Paris Indonesia

0 (304)

0.00% (0)

4.1k (162)

0 (-24)

317

Lancôme Hong-Kong

0 (308)

0.00% (0)

12k (134)

0 (-17)