beauty

Brand Categories Followers ER i Average engagement rate of all media. Engagement rate is based on the likes and comments received divided by the number of followers at the time of the post. Posts on hashtag Media posted
1

M·A·C Cosmetics

16.2M (=)

0.61% (198)

9.9M (2)

4.6k (16)

2

Anastasia Beverly Hills

14.4M (=)

0.96% (141)

11.1M (1)

10.7k (4)

3

Sephora

12.3M (=)

0.74% (182)

5.5M (5)

3.1k (31)

4

NYX Professional Makeup

11.6M (=)

0.90% (151)

5.1M (6)

4.3k (18)

5

CALVIN KLEIN

9.9M (=)

1.05% (133)

3M (12)

2k (72)

6

Too Faced Cosmetics

9.2M (=)

1.23% (108)

3.1M (9)

3.8k (22)

7

Urban Decay Cosmetics

8.7M (=)

0.90% (150)

6.5M (4)

3k (34)

8

Benefit Cosmetics US

7M (=)

1.13% (120)

1.1M (26)

4.6k (17)

9

Tarte Cosmetics

7M (=)

0.94% (145)

1.1M (25)

5.7k (10)

10

Maybelline New York

5.6M (=)

0.91% (149)

2.8M (14)

5.1k (13)

11

narsissist

4.6M (=)

1.10% (123)

335.5k (61)

2.5k (49)

12

MAKE UP FOR EVER OFFICIAL

3.9M (=)

0.53% (206)

4.8M (7)

2.8k (38)

13

Lush Cosmetics North America

3.9M (=)

2.58% (24)

1.2k (214)

1.7k (93)

14

L'Oréal Paris Makeup

3.9M (=)

0.67% (190)

681.3k (37)

5k (14)

15

Smashbox Cosmetics

3.4M (=)

0.71% (188)

1.1M (28)

2.3k (57)

16

Lime Crime

3.2M (=)

1.17% (116)

1.5M (20)

8.2k (5)

17

Bath & Body Works

3.1M (=)

2.20% (36)

1M (30)

3k (35)

18

SigmaBeauty.com

3M (=)

0.55% (205)

541.9k (42)

4.9k (15)

19

Bobbi Brown Cosmetics

2.4M (=)

0.78% (175)

1.2M (24)

2.2k (60)

20

Keyshia Ka'oir

2.4M (=)

1.42% (89)

27.6k (115)

3.9k (21)

21

Motives Cosmetics Official

2.3M (=)

0.60% (199)

647.4k (40)

18.2k (1)

22

essie

2.2M (=)

1.69% (59)

248.7k (70)

2.9k (36)

23

Milani Cosmetics

2.2M (=)

0.84% (160)

260.8k (66)

1.9k (76)

24

House of Lashes®

2.2M (=)

0.61% (197)

474.3k (48)

7.8k (6)

25

eos Products

2M (=)

2.94% (17)

2.7M (15)

1k (136)

26

Sugarpill Cosmetics

2M (=)

1.01% (136)

450k (50)

7.2k (7)

27

Estée Lauder

2M (=)

0.88% (156)

1.2M (23)

2.3k (56)

28

Lancôme Official

1.9M (=)

0.76% (180)

1.4M (22)

1.5k (104)

29

Real Techniques

1.8M (=)

1.35% (95)

597.8k (41)

2k (70)

30

Risqué | A Vida em Cores

1.8M (=)

1.22% (111)

31k (111)

1.4k (109)

1

Closeup

15.4k (208)

37.36% (=)

55 (306)

25 (305)

2

PowWow Smile

28.4k (181)

7.91% (=)

199 (286)

170 (282)

3

treaclemoon (official)

153.4k (93)

6.55% (=)

3.3k (177)

434 (240)

4

Merci Handy

158.3k (91)

4.50% (=)

17.2k (127)

1.2k (122)

5

Devonne

474.3k (61)

4.16% (=)

147.2k (75)

635 (200)

6

Golden Rose

142.5k (96)

3.63% (=)

19k (124)

933 (151)

7

프리메라 primera Official Account

11.6k (227)

3.54% (=)

0 (323)

345 (258)

8

Gillette Venus

24k (190)

3.51% (+1)

6.2k (159)

258 (266)

9

Daniel Gray

12.9k (218)

3.50% (-1)

118 (297)

86 (297)

10

St. Ives

34.3k (168)

3.32% (=)

2.7k (184)

401 (248)

11

dm-drogerie markt Deutschland

1.3M (39)

3.30% (=)

72.9k (92)

1k (137)

12

Clean & Clear

82.1k (115)

3.29% (=)

24.8k (120)

636 (199)

13

Bella Henna

116.5k (104)

3.26% (=)

837 (231)

458 (233)

14

SHISEIDO

282k (71)

2.98% (=)

758.7k (34)

1.1k (130)

15

GLOSSYBOX

134k (97)

2.97% (=)

11.2k (143)

1.5k (105)

16

La Roche-Posay Maroc

13.1k (216)

2.94% (+1)

347 (273)

64 (298)

17

eos Products

2M (25)

2.94% (-1)

2.7M (15)

1k (136)

18

essence cosmetics

1.3M (37)

2.90% (=)

192.8k (74)

1.5k (101)

19

patchology

15.1k (211)

2.81% (=)

4.6k (165)

607 (208)

20

Dermacol CZ&SK

37.4k (164)

2.75% (=)

1.1k (220)

617 (206)

21

Glossier

691.4k (50)

2.73% (=)

87.9k (86)

2.1k (64)

22

HAWKERS CO.

643k (53)

2.72% (=)

69.3k (96)

2.2k (61)

23

Issey Miyake Parfums

15.3k (209)

2.63% (=)

1.1k (221)

164 (284)

24

Lush Cosmetics North America

3.9M (13)

2.58% (=)

1.2k (214)

1.7k (93)

25

Crest

15.3k (210)

2.57% (=)

13.8k (137)

175 (280)

26

WELEDA

25.9k (187)

2.56% (=)

116.1k (82)

544 (218)

27

Kérastase Deutschland

10.2k (233)

2.52% (=)

613 (248)

913 (154)

28

Angela & Dmytri

11.3k (228)

2.52% (=)

28 (310)

855 (165)

29

SPN Nails Professional

60.3k (145)

2.44% (=)

40.1k (105)

1.6k (95)

30

ARTDECO

125.6k (99)

2.41% (=)

17.3k (126)

824 (172)

1

Anastasia Beverly Hills

14.4M (2)

0.96% (141)

11.1M (=)

10.7k (4)

2

M·A·C Cosmetics

16.2M (1)

0.61% (198)

9.9M (=)

4.6k (16)

3

KENZO

1.5M (32)

0.87% (157)

6.5M (=)

1.7k (90)

4

Urban Decay Cosmetics

8.7M (7)

0.90% (150)

6.5M (=)

3k (34)

5

Sephora

12.3M (3)

0.74% (182)

5.5M (=)

3.1k (31)

6

NYX Professional Makeup

11.6M (4)

0.90% (151)

5.1M (=)

4.3k (18)

7

MAKE UP FOR EVER OFFICIAL

3.9M (12)

0.53% (206)

4.8M (=)

2.8k (38)

8

OPI

974.8k (44)

1.28% (102)

4.4M (=)

3k (33)

9

Too Faced Cosmetics

9.2M (6)

1.23% (108)

3.1M (=)

3.8k (22)

10

L'Oréal Paris USA

0 (312)

0.00% (0)

3.1M (+1)

0 (320)

11

L'Oréal Paris France

0 (310)

0.00% (0)

3.1M (-1)

0 (330)

12

CALVIN KLEIN

9.9M (5)

1.05% (133)

3M (=)

2k (72)

13

Gemey Maybelline

0 (314)

0.00% (0)

2.8M (=)

0 (329)

14

Maybelline New York

5.6M (10)

0.91% (149)

2.8M (=)

5.1k (13)

15

eos Products

2M (25)

2.94% (17)

2.7M (=)

1k (136)

16

avoninsider

120k (101)

1.31% (99)

2.1M (=)

1.9k (77)

17

Redken

260.1k (75)

0.59% (201)

1.8M (=)

2.5k (44)

18

Oriflame

239.6k (76)

1.53% (76)

1.8M (=)

806 (173)

19

ETUDE HOUSE Hong Kong

43k (158)

1.31% (98)

1.7M (=)

483 (225)

20

Lime Crime

3.2M (16)

1.17% (116)

1.5M (=)

8.2k (5)

21

Revlon

1.3M (38)

0.74% (183)

1.5M (=)

2.1k (68)

22

Lancôme Official

1.9M (28)

0.76% (180)

1.4M (=)

1.5k (104)

23

Estée Lauder

2M (27)

0.88% (156)

1.2M (=)

2.3k (56)

24

Bobbi Brown Cosmetics

2.4M (19)

0.78% (175)

1.2M (=)

2.2k (60)

25

Tarte Cosmetics

7M (9)

0.94% (145)

1.1M (=)

5.7k (10)

26

Benefit Cosmetics US

7M (8)

1.13% (120)

1.1M (=)

4.6k (17)

27

Clinique

1.5M (33)

0.77% (177)

1.1M (=)

1.4k (114)

28

Smashbox Cosmetics

3.4M (15)

0.71% (188)

1.1M (=)

2.3k (57)

29

Comme des Garcons OFFICIAL

1.2M (40)

1.19% (115)

1.1M (=)

211 (275)

30

Bath & Body Works

3.1M (17)

2.20% (36)

1M (=)

3k (35)

301

RevitaSmile-Teeth Whitening

83 (305)

75.18% (0)

0 (324)

45 (=)

302

SUPER SKINNY ME

709 (300)

3.83% (0)

288 (277)

39 (=)

303

Skintimate

1.2k (294)

3.51% (0)

2k (194)

34 (=)

304

Nature Republic

1.5k (285)

13.28% (0)

315.9k (65)

28 (=)

305

Closeup

15.4k (208)

37.36% (1)

55 (306)

25 (=)

306

HER COSMETICS LLC

51 (306)

61.04% (0)

11 (318)

10 (=)

307

Biotherm Canada

0 (311)

0.00% (0)

365 (270)

0 (=)

308

Lancôme Spain

0 (325)

0.00% (0)

4.3k (166)

0 (=)

309

Lancôme Egypt

0 (320)

0.00% (0)

380 (266)

0 (=)

310

L'Oréal Paris Levant

0 (307)

0.00% (0)

202 (283)

0 (=)

311

L'Oreal Paris Indonesia

0 (331)

0.00% (0)

4k (170)

0 (=)

312

Dove Philippines

0 (328)

0.00% (0)

2.4k (187)

0 (=)

313

L'Oréal Paris Greece

0 (330)

0.00% (0)

2.8k (183)

0 (=)

314

Lancôme Deutschland

0 (329)

0.00% (0)

467 (261)

0 (=)

315

Lancôme Ukraine

0 (327)

0.00% (0)

1.1k (218)

0 (=)

316

Maybelline NY Middle East

0 (323)

0.00% (0)

674 (244)

0 (=)

317

Biotherm Homme

0 (326)

0.00% (0)

37 (308)

0 (=)

318

L'Oreal Paris Polska

0 (319)

0.00% (0)

832 (232)

0 (=)

319

L'Oréal Paris Chile

0 (324)

0.00% (0)

532 (256)

0 (=)

320

L'Oréal Paris USA

0 (312)

0.00% (0)

3.1M (10)

0 (=)

321

Gail

0 (321)

0.00% (0)

71 (301)

0 (=)

322

Lancôme Italia

0 (318)

0.00% (0)

745 (238)

0 (=)

323

The Body Shop Belgium

0 (322)

0.00% (0)

790 (236)

0 (=)

324

Maybelline Chile

0 (309)

0.00% (0)

3.2k (178)

0 (=)

325

Body Shop NL

0 (308)

0.00% (0)

422 (262)

0 (=)

326

Biotherm Korea

0 (317)

0.00% (0)

58 (304)

0 (=)

327

Lancome Japan

0 (316)

0.00% (0)

10 (319)

0 (=)

328

Lancome Malaysia

0 (315)

0.00% (0)

0 (332)

0 (=)

329

Gemey Maybelline

0 (314)

0.00% (0)

2.8M (13)

0 (=)

330

L'Oréal Paris France

0 (310)

0.00% (0)

3.1M (11)

0 (=)