beauty

Brand Categories Followers ER i Average engagement rate of all media. Engagement rate is based on the likes and comments received divided by the number of followers at the time of the post. Posts on hashtag Media posted
1

M·A·C Cosmetics

15.8M (=)

0.63% (191)

9.3M (2)

4.3k (17)

2

Anastasia Beverly Hills

14.2M (=)

0.98% (140)

10.2M (1)

10.3k (4)

3

Sephora

11.9M (=)

0.78% (174)

5.2M (5)

2.9k (32)

4

NYX Professional Makeup

11.3M (=)

0.98% (139)

4.8M (6)

4k (18)

5

Calvin Klein

9.5M (=)

1.12% (122)

2.8M (12)

1.9k (69)

6

Too Faced Cosmetics

9.1M (=)

1.29% (101)

2.9M (9)

3.6k (23)

7

Urban Decay Cosmetics

8.5M (=)

0.95% (146)

6.2M (4)

2.7k (39)

8

Benefit Cosmetics US

6.8M (=)

1.16% (117)

1M (28)

4.4k (16)

9

Tarte Cosmetics

6.7M (=)

0.97% (141)

976.9k (30)

5.3k (11)

10

Maybelline New York

5.4M (=)

0.93% (148)

2.6M (14)

4.8k (13)

11

narsissist

4.5M (=)

1.17% (114)

315.4k (61)

2.4k (47)

12

Lush Cosmetics North America

3.9M (=)

2.71% (21)

1.2k (209)

1.6k (89)

13

MAKE UP FOR EVER OFFICIAL

3.8M (=)

0.55% (200)

4.4M (7)

2.6k (40)

14

L'Oréal Paris Makeup

3.6M (=)

0.66% (187)

636.7k (38)

4.8k (14)

15

Smashbox Cosmetics

3.2M (=)

0.73% (180)

1M (27)

2.2k (54)

16

Lime Crime

3.1M (=)

1.20% (112)

1.4M (20)

7.9k (5)

17

Bath & Body Works

3M (=)

2.29% (36)

1M (26)

2.8k (33)

18

SigmaBeauty.com

2.9M (=)

0.57% (199)

506.3k (44)

4.7k (15)

19

Bobbi Brown Cosmetics

2.3M (=)

0.81% (168)

1.1M (24)

2.1k (59)

20

Motives Cosmetics Official

2.3M (=)

0.61% (193)

636.2k (39)

18.1k (1)

21

Keyshia Ka'oir

2.3M (=)

1.37% (94)

25.8k (114)

3.8k (19)

22

essie

2.2M (=)

1.77% (55)

242.2k (68)

2.7k (37)

23

House of Lashes®

2.1M (=)

0.64% (190)

455.5k (47)

7.5k (6)

24

Milani Cosmetics

2.1M (=)

0.87% (155)

244.9k (67)

1.9k (71)

25

eos Products

2M (=)

3.13% (17)

2.6M (15)

976 (134)

26

Sugarpill Cosmetics

2M (=)

1.04% (131)

436k (49)

6.9k (7)

27

Estée Lauder

1.9M (=)

0.95% (144)

1.2M (23)

2.1k (56)

28

Lancôme Official

1.8M (=)

0.80% (172)

1.3M (22)

1.3k (109)

29

Real Techniques

1.8M (=)

1.41% (90)

578.4k (41)

2k (68)

30

Risqué | A Vida em Cores

1.7M (=)

1.25% (108)

30.1k (109)

1.4k (101)

1

Closeup

15.8k (202)

37.41% (=)

56 (299)

25 (298)

2

PowWow Smile

28.1k (174)

9.42% (=)

182 (282)

145 (278)

3

treaclemoon (official)

154.8k (88)

6.80% (=)

3.3k (173)

418 (233)

4

Merci Handy

145.3k (90)

4.65% (=)

15.9k (126)

1.2k (118)

5

Devonne

484.6k (57)

4.16% (=)

142.3k (74)

635 (190)

6

Golden Rose

133.7k (93)

3.99% (=)

15.8k (127)

865 (152)

7

La Roche-Posay Maroc

11.7k (216)

3.95% (+1)

340 (266)

59 (292)

8

Gillette Venus

21.8k (190)

3.93% (-1)

5.9k (157)

248 (259)

9

프리메라 primera Official Account

11k (220)

3.88% (=)

0 (325)

321 (252)

10

St. Ives

27.3k (175)

3.66% (=)

2.4k (183)

389 (237)

11

dm-drogerie markt Deutschland

1.2M (38)

3.41% (=)

69.7k (90)

1k (132)

12

Daniel Gray

12.6k (212)

3.38% (=)

115 (292)

85 (287)

13

Clean & Clear

78.2k (112)

3.34% (=)

23.8k (117)

630 (193)

14

Bella Henna

113.6k (98)

3.34% (=)

832 (225)

451 (222)

15

GLOSSYBOX

125.2k (95)

3.17% (=)

10.9k (140)

1.4k (99)

16

essence cosmetics

1.3M (37)

3.13% (+1)

181.9k (73)

1.4k (100)

17

eos Products

2M (25)

3.13% (-1)

2.6M (15)

976 (134)

18

SHISEIDO

268.1k (71)

3.06% (+1)

727.4k (34)

1.1k (126)

19

patchology

12.3k (213)

3.06% (-1)

4k (163)

576 (205)

20

Dermacol CZ&SK

35.7k (161)

2.90% (=)

1k (217)

583 (203)

21

Lush Cosmetics North America

3.9M (12)

2.71% (=)

1.2k (209)

1.6k (89)

22

WELEDA

23.5k (185)

2.71% (=)

109.4k (80)

496 (215)

23

SPN Nails Professional

57.9k (141)

2.70% (=)

37.7k (102)

1.5k (94)

24

Issey Miyake Parfums

14.4k (209)

2.68% (=)

969 (219)

146 (277)

25

Glossier

607.5k (52)

2.66% (=)

72.9k (88)

2k (63)

26

ARTDECO

100.5k (104)

2.66% (=)

15.2k (131)

709 (176)

27

Crest

14.5k (207)

2.54% (=)

13.5k (133)

173 (273)

28

Yves Rocher Ukraine

17.8k (197)

2.53% (=)

0 (324)

732 (173)

29

Kérastase Deutschland

10.2k (227)

2.52% (=)

617 (239)

913 (145)

30

Angela & Dmytri

10.7k (223)

2.50% (=)

24 (306)

845 (155)

1

Anastasia Beverly Hills

14.2M (2)

0.98% (140)

10.2M (=)

10.3k (4)

2

M·A·C Cosmetics

15.8M (1)

0.63% (191)

9.3M (=)

4.3k (17)

3

KENZO

1.5M (32)

0.91% (150)

6.4M (=)

1.7k (85)

4

Urban Decay Cosmetics

8.5M (7)

0.95% (146)

6.2M (=)

2.7k (39)

5

Sephora

11.9M (3)

0.78% (174)

5.2M (=)

2.9k (32)

6

NYX Professional Makeup

11.3M (4)

0.98% (139)

4.8M (=)

4k (18)

7

MAKE UP FOR EVER OFFICIAL

3.8M (13)

0.55% (200)

4.4M (=)

2.6k (40)

8

OPI

966.8k (42)

1.34% (98)

4.3M (=)

2.8k (34)

9

Too Faced Cosmetics

9.1M (6)

1.29% (101)

2.9M (=)

3.6k (23)

10

L'Oréal Paris USA

0 (302)

0.00% (0)

2.9M (=)

0 (319)

11

L'Oréal Paris France

0 (305)

0.00% (0)

2.9M (=)

0 (313)

12

Calvin Klein

9.5M (5)

1.12% (122)

2.8M (=)

1.9k (69)

13

Gemey Maybelline

0 (311)

0.00% (0)

2.6M (=)

0 (312)

14

Maybelline New York

5.4M (10)

0.93% (148)

2.6M (=)

4.8k (13)

15

eos Products

2M (25)

3.13% (17)

2.6M (=)

976 (134)

16

avoninsider

115.3k (97)

1.35% (96)

2M (=)

1.9k (73)

17

Redken

260.1k (73)

0.59% (194)

1.7M (=)

2.5k (43)

18

Oriflame

221.2k (76)

1.54% (79)

1.7M (=)

749 (170)

19

ETUDE HOUSE Hong Kong

42.2k (152)

1.45% (86)

1.6M (=)

450 (223)

20

Lime Crime

3.1M (16)

1.20% (112)

1.4M (=)

7.9k (5)

21

Revlon

1.2M (39)

0.78% (176)

1.4M (=)

2k (65)

22

Lancôme Official

1.8M (28)

0.80% (172)

1.3M (=)

1.3k (109)

23

Estée Lauder

1.9M (27)

0.95% (144)

1.2M (=)

2.1k (56)

24

Bobbi Brown Cosmetics

2.3M (19)

0.81% (168)

1.1M (=)

2.1k (59)

25

Clinique

1.4M (33)

0.84% (162)

1.1M (=)

1.3k (113)

26

Bath & Body Works

3M (17)

2.29% (36)

1M (=)

2.8k (33)

27

Smashbox Cosmetics

3.2M (15)

0.73% (180)

1M (=)

2.2k (54)

28

Benefit Cosmetics US

6.8M (8)

1.16% (117)

1M (=)

4.4k (16)

29

Comme des Garcons OFFICIAL

1.1M (41)

1.24% (110)

998.9k (=)

196 (269)

30

Tarte Cosmetics

6.7M (9)

0.97% (141)

976.9k (=)

5.3k (11)

301

Dove Philippines

0 (317)

0.00% (0)

2.3k (185)

0 (=)

302

L'Oreal Paris Indonesia

0 (320)

0.00% (0)

3.9k (165)

0 (=)

303

L'Oréal Paris Levant

0 (319)

0.00% (0)

202 (276)

0 (=)

304

Lancôme Deutschland

0 (322)

0.00% (0)

465 (253)

0 (=)

305

Lancôme Egypt

0 (318)

0.00% (0)

373 (261)

0 (=)

306

Gail

0 (300)

0.00% (0)

71 (296)

0 (=)

307

Lancôme Ukraine

0 (323)

0.00% (0)

1k (214)

0 (=)

308

Lancome Malaysia

0 (310)

0.00% (0)

0 (321)

0 (=)

309

Biotherm Homme

0 (316)

0.00% (0)

36 (302)

0 (=)

310

Maybelline Chile

0 (307)

0.00% (0)

3k (177)

0 (=)

311

Maybelline NY Middle East

0 (324)

0.00% (0)

678 (235)

0 (=)

312

Gemey Maybelline

0 (311)

0.00% (0)

2.6M (13)

0 (=)

313

L'Oréal Paris France

0 (305)

0.00% (0)

2.9M (11)

0 (=)

314

L'Oreal Paris Polska

0 (301)

0.00% (0)

830 (226)

0 (=)

315

Lancôme Spain

0 (315)

0.00% (0)

4k (164)

0 (=)

316

L'Oréal Paris Chile

0 (314)

0.00% (0)

473 (251)

0 (=)

317

Lancôme Italia

0 (312)

0.00% (0)

650 (237)

0 (=)

318

Biotherm Canada

0 (303)

0.00% (0)

355 (263)

0 (=)

319

L'Oréal Paris USA

0 (302)

0.00% (0)

2.9M (10)

0 (=)

320

The Body Shop Belgium

0 (309)

0.00% (0)

782 (230)

0 (=)

321

Body Shop NL

0 (313)

0.00% (0)

438 (255)

0 (=)

322

The Body Shop Danmark

0 (308)

0.00% (0)

1.8k (194)

0 (=)

323

Biotherm Korea

0 (306)

0.00% (0)

47 (301)

0 (=)

324

Lancome Japan

0 (304)

0.00% (0)

10 (312)

0 (=)

325

Lancôme Hong-Kong

0 (325)

0.00% (0)

12.8k (136)

0 (=)