beauty

Brand Categories Followers ER i Average engagement rate of all media. Engagement rate is based on the likes and comments received divided by the number of followers at the time of the post. Posts on hashtag Media posted
1

M·A·C Cosmetics

17M (=)

0.57% (208)

10.8M (2)

5.2k (17)

2

Anastasia Beverly Hills

15.1M (=)

0.95% (144)

12.4M (1)

11.3k (4)

3

Sephora

13.1M (=)

0.69% (191)

6M (5)

3.4k (30)

4

NYX Professional Makeup

12.1M (=)

0.83% (162)

5.6M (6)

4.7k (18)

5

CALVIN KLEIN

10.7M (=)

0.94% (146)

3.4M (12)

2.2k (75)

6

Too Faced Cosmetics

9.6M (=)

1.17% (112)

3.4M (11)

4.1k (21)

7

Urban Decay Cosmetics

9.1M (=)

0.83% (160)

7.1M (3)

3.4k (29)

8

Benefit Cosmetics US

7.4M (=)

1.09% (125)

1.3M (25)

3.2k (36)

9

Tarte Cosmetics

7.3M (=)

0.90% (149)

1.3M (24)

6.2k (11)

10

Maybelline New York

6M (=)

0.89% (154)

3M (14)

5.6k (14)

11

narsissist

4.9M (=)

0.95% (143)

369.3k (63)

2.6k (50)

12

L'Oréal Paris Makeup

4.3M (=)

0.66% (197)

761.2k (38)

5.3k (16)

13

MAKE UP FOR EVER OFFICIAL

4.2M (=)

0.49% (219)

5.4M (7)

3.2k (35)

14

Lush Cosmetics North America

4M (=)

2.43% (28)

1.3k (225)

1.9k (91)

15

Smashbox Cosmetics

3.7M (=)

0.68% (194)

1.2M (28)

2.6k (52)

16

Keyshia Ka'oir Davis

3.3M (=)

1.76% (53)

48.3k (108)

3.9k (22)

17

Bath & Body Works

3.3M (=)

2.04% (40)

1.1M (30)

3.2k (34)

18

Lime Crime

3.3M (=)

1.11% (121)

1.6M (20)

8.9k (5)

19

SigmaBeauty.com

3.1M (=)

0.52% (215)

597.1k (43)

5.4k (15)

20

Bobbi Brown Cosmetics

2.6M (=)

0.76% (177)

1.3M (26)

2.3k (64)

21

Milani Cosmetics

2.3M (=)

0.80% (169)

283.1k (68)

2k (80)

22

Motives Cosmetics Official

2.3M (=)

0.58% (204)

665.9k (41)

18.5k (1)

23

Estée Lauder

2.2M (=)

0.82% (164)

1.3M (23)

2.6k (54)

24

essie

2.2M (=)

1.60% (66)

258.7k (71)

3.2k (37)

25

Lancôme Official

2.2M (=)

0.70% (190)

1.5M (22)

1.7k (99)

26

House of Lashes®

2.2M (=)

0.58% (207)

499.5k (51)

8.2k (7)

27

eos Products

2.1M (=)

2.70% (21)

2.9M (15)

1.1k (144)

28

Sugarpill Cosmetics

2M (=)

0.97% (142)

475.2k (53)

7.8k (8)

29

Real Techniques

2M (=)

1.25% (100)

632k (42)

2.2k (69)

30

Risqué | A Vida em Cores

1.9M (=)

1.18% (110)

32.5k (117)

1.4k (116)

1

Closeup

14.9k (222)

34.27% (=)

52 (316)

9 (320)

2

PowWow Smile

27.4k (192)

7.97% (=)

192 (297)

173 (293)

3

treaclemoon (official)

153.7k (98)

6.09% (=)

3.4k (183)

474 (241)

4

Merci Handy

183.5k (94)

4.41% (=)

20.2k (131)

1.3k (126)

5

Devonne

460.1k (66)

4.16% (=)

152.2k (80)

635 (213)

6

Daniel Gray

13.3k (229)

3.62% (=)

113 (310)

85 (309)

7

Golden Rose

155.6k (97)

3.36% (=)

21.6k (128)

1k (154)

8

Avène México

12.8k (233)

3.31% (=)

148 (302)

484 (240)

9

Eucerin Pflege erleben

10.4k (243)

3.28% (+1)

422 (273)

252 (279)

10

Clean & Clear

92k (119)

3.27% (-1)

26.5k (122)

649 (209)

11

Gillette Venus

26.1k (197)

3.22% (=)

6.4k (164)

267 (274)

12

St. Ives

41.6k (170)

3.13% (=)

3.1k (187)

412 (257)

13

Bella Henna

116.1k (112)

3.06% (=)

848 (242)

474 (242)

14

프리메라 primera Official Account

13.5k (227)

3.01% (+1)

0 (340)

396 (259)

15

Nolla® Lashes

11.2k (240)

2.97% (-1)

114 (308)

84 (310)

16

dm-drogerie markt Deutschland

1.3M (41)

2.93% (=)

77.3k (95)

1.1k (145)

17

CARBON SCRUB SKINCARE

10.5k (241)

2.93% (=)

698 (254)

453 (249)

18

GLOSSYBOX

152.8k (100)

2.81% (=)

11.8k (150)

1.6k (107)

19

SHISEIDO

309.7k (74)

2.79% (=)

816.6k (34)

1.2k (135)

20

Glossier

842k (48)

2.72% (=)

115.5k (87)

2.3k (65)

21

eos Products

2.1M (27)

2.70% (=)

2.9M (15)

1.1k (144)

22

HAWKERS CO.

682.8k (57)

2.69% (=)

76.7k (97)

2.2k (70)

23

essence cosmetics

1.4M (39)

2.59% (=)

211.6k (75)

1.7k (103)

24

Issey Miyake Parfums

23k (207)

2.59% (=)

1.3k (224)

206 (288)

25

Angela & Dmytri

12.1k (236)

2.54% (+1)

37 (321)

865 (177)

26

Dermacol CZ&SK

41.2k (171)

2.54% (-1)

1.2k (227)

682 (206)

27

Kérastase Deutschland

10.2k (244)

2.52% (=)

616 (262)

913 (168)

28

Lush Cosmetics North America

4M (14)

2.43% (=)

1.3k (225)

1.9k (91)

29

patchology

18.5k (218)

2.42% (=)

5.2k (170)

521 (228)

30

WELEDA

29.8k (191)

2.41% (=)

127.5k (86)

643 (211)

301

bareMinerals Deutschland

32.8k (184)

1.96% (41)

148 (=)

1.6k (108)

302

Avène México

12.8k (233)

3.31% (8)

148 (=)

484 (240)

303

Steph G. | Simplecare Products

13k (231)

2.08% (38)

146 (=)

886 (175)

304

TM Tsukor • Est. in Kiev

3.8k (278)

1.52% (0)

137 (=)

145 (297)

305

AXE Spain

1.9k (297)

3.74% (0)

122 (=)

210 (286)

306

Original Luxury Beauty Cases®

30.9k (189)

1.37% (90)

120 (=)

508 (233)

307

rexonaturkiye

4k (275)

1.39% (0)

117 (=)

210 (285)

308

Nolla® Lashes

11.2k (240)

2.97% (15)

114 (=)

84 (310)

309

NIVEA Norge

1.5k (299)

5.01% (0)

114 (=)

393 (261)

310

Daniel Gray

13.3k (229)

3.62% (6)

113 (=)

85 (309)

311

Korálky.cz a Korálky.sk

895 (310)

13.40% (0)

107 (=)

72 (313)

312

Gail

0 (334)

0.00% (0)

71 (=)

0 (336)

313

Caroline Skora

15k (221)

2.07% (39)

62 (=)

491 (238)

314

Genius Marketplace

2.8k (286)

2.41% (0)

60 (=)

95 (305)

315

Daniel Kokoro

229 (317)

28.25% (0)

56 (=)

115 (301)

316

Closeup

14.9k (222)

34.27% (1)

52 (=)

9 (320)

317

PurAloeUnePlantepourlaVie

2.1k (295)

13.46% (0)

52 (=)

72 (312)

318

John Frieda Canada

1.3k (303)

4.04% (0)

49 (=)

256 (278)

319

Biotherm Korea

0 (331)

0.00% (0)

48 (=)

0 (324)

320

Biotherm Homme

0 (332)

0.00% (0)

39 (=)

0 (328)

321

Angela & Dmytri

12.1k (236)

2.54% (25)

37 (=)

865 (177)

322

Lycopene Skin Care

61.8k (152)

0.18% (242)

35 (=)

104 (303)

323

DUDE parrucchieri

5k (269)

3.96% (0)

34 (=)

208 (287)

324

TRESemme Egypt

6.1k (264)

1.31% (0)

29 (=)

611 (217)

325

ENPISTA △

818 (311)

10.66% (0)

28 (=)

183 (292)

326

HER COSMETICS LLC

150 (319)

33.46% (0)

27 (=)

36 (317)

327

Rexona Australia

1.1k (308)

5.67% (0)

25 (=)

116 (299)

328

AXE Middle East

323 (316)

4.62% (0)

18 (=)

97 (304)

329

Rexona Egypt

2.2k (293)

4.45% (0)

16 (=)

161 (295)

330

Lancome Japan

0 (341)

0.00% (0)

12 (=)

0 (330)

1

Motives Cosmetics Official

2.3M (22)

0.58% (204)

665.9k (41)

18.5k (=)

2

curlbox

363k (71)

1.49% (78)

744.1k (39)

15.9k (=)

3

Gerard Cosmetics

1.7M (31)

0.45% (228)

421.5k (58)

12.1k (=)

4

Anastasia Beverly Hills

15.1M (2)

0.95% (144)

12.4M (1)

11.3k (=)

5

Lime Crime

3.3M (18)

1.11% (121)

1.6M (20)

8.9k (=)

6

Makeup Revolution

911.4k (47)

0.82% (163)

769.6k (37)

8.8k (=)

7

House of Lashes®

2.2M (26)

0.58% (207)

499.5k (51)

8.2k (=)

8

Sugarpill Cosmetics

2M (28)

0.97% (142)

475.2k (53)

7.8k (=)

9

Suavecito Pomade

201.4k (90)

1.53% (75)

146.7k (81)

6.3k (=)

10

Sis Hair

11.3k (239)

0.17% (244)

441 (270)

6.3k (=)

11

Tarte Cosmetics

7.3M (9)

0.90% (149)

1.3M (24)

6.2k (=)

12

Bondi Sands

461k (65)

0.80% (168)

76.9k (96)

5.8k (=)

13

ROMANOVAMAKEUP Ресницы

71.7k (140)

0.40% (235)

18.1k (135)

5.8k (=)

14

Maybelline New York

6M (10)

0.89% (154)

3M (14)

5.6k (=)

15

SigmaBeauty.com

3.1M (19)

0.52% (215)

597.1k (43)

5.4k (=)

16

L'Oréal Paris Makeup

4.3M (12)

0.66% (197)

761.2k (38)

5.3k (=)

17

M·A·C Cosmetics

17M (1)

0.57% (208)

10.8M (2)

5.2k (=)

18

NYX Professional Makeup

12.1M (4)

0.83% (162)

5.6M (6)

4.7k (=)

19

Palytte

29.9k (190)

0.44% (229)

7.5k (158)

4.6k (=)

20

Beleza na Web

226.1k (86)

0.28% (239)

0 (346)

4.5k (=)

21

Too Faced Cosmetics

9.6M (6)

1.17% (112)

3.4M (11)

4.1k (=)

22

Keyshia Ka'oir Davis

3.3M (16)

1.76% (53)

48.3k (108)

3.9k (=)

23

Lace Kingdom

9.2k (250)

0.21% (0)

11 (331)

3.7k (=)

24

Ardell Lashes & Beauty

737.2k (55)

0.53% (211)

525.8k (50)

3.6k (=)

25

Borissoler

9.4k (246)

0.95% (0)

1k (233)

3.6k (=)

26

Tammy Taylor

71.8k (138)

0.70% (189)

98.6k (89)

3.6k (=)

27

CLARINS USA

221.4k (87)

0.72% (184)

460k (54)

3.6k (=)

28

Al Jothen Gallery

100.8k (115)

0.40% (234)

0 (342)

3.4k (+1)

29

Urban Decay Cosmetics

9.1M (7)

0.83% (160)

7.1M (3)

3.4k (+2)

30

Sephora

13.1M (3)

0.69% (191)

6M (5)

3.4k (=)