beauty

Brand Categories Followers ER i Average engagement rate of all media. Engagement rate is based on the likes and comments received divided by the number of followers at the time of the post. Posts on hashtag Media posted
1

M·A·C Cosmetics

17.8M (=)

0.54% (212)

11.7M (2)

5.7k (16)

2

Anastasia Beverly Hills

16.2M (=)

0.95% (143)

13.7M (1)

11.9k (4)

3

Kylie Cosmetics

15.5M (=)

1.73% (52)

2.5M (14)

3.4k (35)

4

Sephora

13.8M (=)

0.64% (195)

6.4M (4)

3.7k (26)

5

NYX Professional Makeup

12.5M (=)

0.77% (168)

6.1M (5)

5.2k (19)

6

Too Faced Cosmetics

10.2M (=)

1.11% (117)

3.7M (10)

4.4k (21)

7

Urban Decay Cosmetics

9.4M (=)

0.76% (176)

7.7M (3)

3.9k (22)

8

Benefit Cosmetics US

7.6M (=)

1.04% (133)

1.4M (25)

5.4k (18)

9

Tarte Cosmetics

7.6M (=)

0.86% (157)

1.5M (23)

6.7k (9)

10

Maybelline New York

6.4M (=)

0.84% (159)

3.3M (12)

6.2k (12)

11

narsissist

5.1M (=)

0.90% (150)

403.3k (60)

2.7k (53)

12

L'Oréal Paris Makeup

4.6M (=)

0.65% (192)

833.8k (38)

5.6k (17)

13

MAKE UP FOR EVER OFFICIAL

4.4M (=)

0.46% (225)

5.9M (6)

3.5k (33)

14

Lush Cosmetics North America

4.1M (=)

2.33% (31)

1.3k (224)

2k (83)

15

Smashbox Cosmetics

3.9M (=)

0.66% (190)

1.3M (27)

2.8k (49)

16

Keyshia Ka'oir Davis

3.8M (=)

1.98% (41)

55.1k (105)

3k (45)

17

Bath & Body Works

3.4M (=)

1.93% (45)

1.2M (30)

3.4k (36)

18

Lime Crime

3.3M (=)

1.06% (129)

1.7M (21)

9.4k (5)

19

SigmaBeauty.com

3.2M (=)

0.49% (219)

639.4k (46)

5.8k (15)

20

Bobbi Brown Cosmetics

2.8M (=)

0.76% (178)

1.3M (26)

2.4k (68)

21

Milani Cosmetics

2.5M (=)

0.79% (167)

304.6k (68)

2.1k (77)

22

Lancôme Official

2.4M (=)

0.62% (198)

1.6M (22)

2k (85)

23

Estée Lauder

2.4M (=)

0.75% (180)

1.5M (24)

2.8k (50)

24

House of Lashes®

2.3M (=)

0.56% (209)

528.8k (52)

8.6k (7)

25

Motives Cosmetics Official

2.3M (=)

0.57% (207)

686.4k (41)

18.8k (1)

26

essie

2.2M (=)

1.50% (69)

267.4k (71)

3.4k (34)

27

Sugarpill Cosmetics

2.1M (=)

0.93% (145)

499.4k (53)

8.3k (8)

28

Real Techniques

2.1M (=)

1.18% (104)

664.4k (42)

2.4k (70)

29

eos Products

2.1M (=)

2.49% (23)

3.1M (13)

1.2k (137)

30

Risqué | A Vida em Cores

2M (=)

1.14% (112)

33.4k (115)

1.5k (114)

1

Closeup

14.4k (226)

34.31% (=)

52 (317)

9 (325)

2

PowWow Smile

26.2k (201)

7.87% (=)

188 (299)

173 (295)

3

treaclemoon (official)

151.6k (103)

5.75% (=)

3.5k (181)

508 (238)

4

Merci Handy

201.9k (96)

4.26% (=)

22.9k (126)

1.4k (117)

5

Devonne

444.3k (65)

4.16% (=)

156.2k (80)

635 (211)

6

Daniel Gray

13.8k (231)

3.69% (=)

117 (310)

86 (314)

7

Avène México

17.8k (218)

3.44% (=)

175 (301)

500 (244)

8

KKWBEAUTY

1.3M (42)

3.34% (=)

130.1k (87)

400 (257)

9

St. Ives

52.1k (163)

3.29% (=)

3.5k (179)

428 (255)

10

Golden Rose

168.6k (98)

3.17% (=)

25k (124)

1.1k (146)

11

Clean & Clear

97.2k (120)

3.03% (=)

28.9k (118)

15 (323)

12

Bella Henna

114.7k (114)

2.96% (=)

897 (242)

485 (246)

13

Eucerin Pflege erleben

11.2k (238)

2.93% (=)

495 (267)

282 (275)

14

Gillette Venus

32.5k (188)

2.86% (=)

6.7k (160)

281 (277)

15

GLOSSYBOX

167.3k (99)

2.81% (=)

12.8k (147)

1.7k (101)

16

Nolla® Lashes

11k (240)

2.79% (=)

119 (309)

85 (315)

17

Glossier

1M (47)

2.79% (=)

145.2k (82)

2.5k (64)

18

프리메라 primera Official Account

15.6k (220)

2.73% (=)

0 (345)

436 (251)

19

dm-drogerie markt Deutschland

1.4M (40)

2.72% (=)

80.3k (95)

1.2k (141)

20

Angela & Dmytri

11.7k (236)

2.53% (=)

39 (323)

869 (179)

21

Kérastase Deutschland

10.2k (244)

2.52% (=)

617 (260)

913 (169)

22

Garnier India

10.5k (242)

2.52% (=)

1k (241)

618 (217)

23

eos Products

2.1M (29)

2.49% (=)

3.1M (13)

1.2k (137)

24

Dermacol CZ&SK

45k (169)

2.49% (=)

1.3k (223)

762 (195)

25

Issey Miyake Parfums

29.9k (191)

2.45% (=)

1.5k (220)

252 (281)

26

SHISEIDO

353k (72)

2.44% (=)

861.7k (36)

1.3k (130)

27

essence cosmetics

1.5M (38)

2.43% (=)

230.1k (74)

1.9k (93)

28

CARBON SCRUB SKINCARE

11.1k (239)

2.41% (=)

818 (246)

512 (236)

29

patchology

26.5k (198)

2.40% (=)

7.4k (157)

394 (259)

30

Olay Fresh Effects Official

12.9k (232)

2.36% (=)

1.7k (217)

631 (212)

301

Avène México

17.8k (218)

3.44% (7)

175 (=)

500 (244)

302

Korálky.cz a Korálky.sk

1.3k (305)

8.67% (0)

174 (=)

130 (302)

303

bareMinerals Deutschland

36.4k (178)

2.22% (34)

155 (=)

1.6k (104)

304

TM Tsukor • Est. in Kiev

3.7k (281)

1.52% (0)

152 (=)

148 (299)

305

Steph | simplecareproducts.com

14k (229)

1.96% (44)

148 (=)

943 (165)

306

Original Luxury Beauty Cases®

32.1k (189)

1.07% (125)

147 (=)

733 (199)

307

AXE Spain

2.2k (295)

4.48% (0)

126 (=)

204 (290)

308

rexonaturkiye

4.2k (277)

1.31% (0)

120 (=)

225 (286)

309

Nolla® Lashes

11k (240)

2.79% (16)

119 (=)

85 (315)

310

Daniel Gray

13.8k (231)

3.69% (6)

117 (=)

86 (314)

311

NIVEA Norge

1.5k (301)

4.99% (0)

116 (=)

396 (258)

312

Al Jothen Academy

3.5k (282)

2.79% (0)

114 (=)

126 (305)

313

Gail

0 (342)

0.00% (0)

71 (=)

0 (335)

314

PurAloeUnePlantepourlaVie

2.4k (294)

11.22% (0)

62 (=)

86 (313)

315

Caroline Skora

15k (222)

2.07% (38)

57 (=)

491 (245)

316

Daniel Kokoro

249 (323)

26.15% (0)

56 (=)

129 (303)

317

Closeup

14.4k (226)

34.31% (1)

52 (=)

9 (325)

318

Biotherm Korea

0 (343)

0.00% (0)

50 (=)

0 (343)

319

John Frieda Canada

1.5k (302)

3.83% (0)

50 (=)

274 (278)

320

Genius Marketplace

2.7k (290)

2.45% (0)

48 (=)

95 (311)

321

Melchior & Balthazar

2.7k (291)

5.58% (0)

48 (=)

183 (294)

322

Biotherm Homme

0 (337)

0.00% (0)

43 (=)

0 (334)

323

Angela & Dmytri

11.7k (236)

2.53% (20)

39 (=)

869 (179)

324

Al Jothen Gallery

101.7k (118)

0.37% (234)

38 (=)

3.6k (29)

325

Lycopene Skin Care

59.9k (156)

0.16% (244)

36 (=)

116 (306)

326

DUDE parrucchieri

7.3k (261)

3.28% (0)

36 (=)

252 (282)

327

HER COSMETICS LLC

255 (322)

25.71% (0)

33 (=)

59 (318)

328

ENPISTA △

811 (316)

10.44% (0)

28 (=)

192 (292)

329

Rexona Australia

1.1k (314)

5.72% (0)

24 (=)

116 (307)

330

AXE Middle East

316 (320)

4.62% (0)

18 (=)

97 (309)

1

Motives Cosmetics Official

2.3M (25)

0.57% (207)

686.4k (41)

18.8k (=)

2

curlbox

364k (70)

1.45% (76)

768.7k (40)

16k (=)

3

Gerard Cosmetics

1.8M (32)

0.46% (226)

443.1k (58)

12.8k (=)

4

Anastasia Beverly Hills

16.2M (2)

0.95% (143)

13.7M (1)

11.9k (=)

5

Lime Crime

3.3M (18)

1.06% (129)

1.7M (21)

9.4k (=)

6

Makeup Revolution

1M (46)

0.85% (158)

901k (34)

9.2k (=)

7

House of Lashes®

2.3M (24)

0.56% (209)

528.8k (52)

8.6k (=)

8

Sugarpill Cosmetics

2.1M (27)

0.93% (145)

499.4k (53)

8.3k (=)

9

Tarte Cosmetics

7.6M (9)

0.86% (157)

1.5M (23)

6.7k (=)

10

Suavecito Pomade

209.6k (93)

1.50% (72)

155.8k (81)

6.5k (=)

11

Sis Hair

11.2k (237)

0.17% (243)

456 (274)

6.3k (=)

12

Maybelline New York

6.4M (10)

0.84% (159)

3.3M (12)

6.2k (=)

13

Bondi Sands

501.6k (62)

0.80% (166)

83.9k (94)

6k (=)

14

Romanovamakeup Cosmetic&lashes

80.4k (134)

0.42% (229)

18.8k (132)

6k (=)

15

SigmaBeauty.com

3.2M (19)

0.49% (219)

639.4k (46)

5.8k (=)

16

M·A·C Cosmetics

17.8M (1)

0.54% (212)

11.7M (2)

5.7k (=)

17

L'Oréal Paris Makeup

4.6M (12)

0.65% (192)

833.8k (38)

5.6k (=)

18

Benefit Cosmetics US

7.6M (8)

1.04% (133)

1.4M (25)

5.4k (=)

19

NYX Professional Makeup

12.5M (5)

0.77% (168)

6.1M (5)

5.2k (=)

20

Beleza na Web

257.5k (86)

0.28% (239)

0 (339)

4.8k (=)

21

Too Faced Cosmetics

10.2M (6)

1.11% (117)

3.7M (10)

4.4k (=)

22

Urban Decay Cosmetics

9.4M (7)

0.76% (176)

7.7M (3)

3.9k (=)

23

Borissoler

9.8k (245)

0.95% (0)

1.2k (229)

3.8k (=)

24

CLARINS USA

227.7k (89)

0.68% (188)

491.9k (55)

3.7k (=)

25

Ardell Lashes & Beauty

770.7k (54)

0.53% (214)

574.2k (49)

3.7k (=)

26

Sephora

13.8M (4)

0.64% (195)

6.4M (4)

3.7k (=)

27

Lace Kingdom

9.2k (251)

0.21% (0)

11 (333)

3.7k (=)

28

PÜR cosmetics

335.7k (75)

0.65% (191)

19.4k (130)

3.6k (=)

29

Al Jothen Gallery

101.7k (118)

0.37% (234)

38 (324)

3.6k (=)

30

Tammy Taylor

71.8k (144)

0.70% (185)

106.5k (89)

3.6k (=)