beauty

Brand Categories Followers ER i Average engagement rate of all media. Engagement rate is based on the likes and comments received divided by the number of followers at the time of the post. Posts on hashtag Media posted
1

M·A·C Cosmetics

16.9M (=)

0.58% (205)

10.8M (2)

5.1k (16)

2

Anastasia Beverly Hills

15M (=)

0.95% (143)

12.3M (1)

11.3k (4)

3

Sephora

13.1M (=)

0.69% (190)

6M (5)

3.4k (29)

4

NYX Professional Makeup

12.1M (=)

0.83% (160)

5.6M (6)

4.7k (17)

5

CALVIN KLEIN

10.6M (=)

0.94% (145)

3.3M (12)

2.2k (74)

6

Too Faced Cosmetics

9.5M (=)

1.17% (113)

3.4M (11)

4.1k (20)

7

Urban Decay Cosmetics

9.1M (=)

0.84% (159)

7.1M (3)

3.4k (30)

8

Benefit Cosmetics US

7.3M (=)

1.09% (125)

1.2M (26)

3.9k (22)

9

Tarte Cosmetics

7.3M (=)

0.90% (148)

1.3M (24)

6.1k (10)

10

Maybelline New York

6M (=)

0.89% (152)

3M (13)

5.6k (13)

11

narsissist

4.9M (=)

0.96% (142)

367.3k (62)

2.6k (49)

12

L'Oréal Paris Makeup

4.2M (=)

0.66% (195)

756.7k (37)

5.3k (15)

13

MAKE UP FOR EVER OFFICIAL

4.2M (=)

0.49% (216)

5.3M (7)

3.1k (36)

14

Lush Cosmetics North America

4M (=)

2.44% (28)

1.3k (223)

1.9k (90)

15

Smashbox Cosmetics

3.7M (=)

0.68% (193)

1.2M (28)

2.6k (51)

16

Keyshia Ka'oir Davis

3.3M (=)

1.76% (53)

47.7k (107)

3.9k (21)

17

Bath & Body Works

3.3M (=)

2.05% (40)

1.1M (30)

3.2k (34)

18

Lime Crime

3.3M (=)

1.11% (120)

1.6M (20)

8.8k (5)

19

SigmaBeauty.com

3.1M (=)

0.52% (211)

593.9k (42)

5.3k (14)

20

Bobbi Brown Cosmetics

2.6M (=)

0.76% (175)

1.3M (25)

2.3k (62)

21

Milani Cosmetics

2.3M (=)

0.80% (165)

281.6k (67)

2k (79)

22

Motives Cosmetics Official

2.3M (=)

0.59% (203)

664.7k (40)

18.5k (1)

23

Estée Lauder

2.2M (=)

0.82% (162)

1.3M (23)

2.6k (53)

24

essie

2.2M (=)

1.60% (66)

258.4k (70)

3.2k (35)

25

House of Lashes®

2.2M (=)

0.59% (202)

498k (50)

8.2k (6)

26

Lancôme Official

2.2M (=)

0.70% (188)

1.5M (22)

1.7k (99)

27

eos Products

2M (=)

2.71% (20)

2.9M (15)

1.1k (143)

28

Sugarpill Cosmetics

2M (=)

0.97% (140)

473.6k (52)

7.8k (7)

29

Real Techniques

2M (=)

1.26% (99)

629.7k (41)

2.2k (69)

30

Risqué | A Vida em Cores

1.9M (=)

1.19% (109)

32.5k (116)

1.4k (115)

1

Closeup

14.9k (219)

34.26% (=)

52 (314)

9 (316)

2

PowWow Smile

27.5k (190)

7.97% (=)

192 (295)

173 (291)

3

treaclemoon (official)

153.6k (97)

6.11% (=)

3.4k (181)

472 (241)

4

Merci Handy

181k (93)

4.42% (=)

19.9k (129)

1.3k (125)

5

Devonne

461k (64)

4.16% (=)

152.1k (79)

635 (211)

6

Daniel Gray

13.2k (227)

3.61% (=)

117 (305)

85 (306)

7

Avène México

12.7k (231)

3.35% (=)

148 (299)

482 (239)

8

Golden Rose

154.7k (96)

3.35% (=)

21.4k (126)

1k (153)

9

Eucerin Pflege erleben

10.3k (241)

3.28% (=)

417 (270)

250 (277)

10

Clean & Clear

91.7k (118)

3.27% (=)

26.4k (121)

649 (207)

11

Gillette Venus

25.8k (195)

3.25% (=)

6.4k (162)

266 (272)

12

St. Ives

41k (169)

3.12% (=)

3.1k (186)

412 (255)

13

Nolla® Lashes

11.2k (237)

3.11% (=)

114 (307)

83 (307)

14

Bella Henna

116.3k (111)

3.07% (=)

847 (240)

473 (240)

15

CARBON SCRUB SKINCARE

10.5k (240)

3.02% (=)

685 (252)

445 (248)

16

프리메라 primera Official Account

13.4k (225)

3.01% (=)

0 (334)

394 (257)

17

dm-drogerie markt Deutschland

1.3M (41)

2.97% (=)

77k (94)

1.1k (144)

18

GLOSSYBOX

150k (99)

2.80% (=)

11.8k (148)

1.6k (106)

19

SHISEIDO

307k (73)

2.80% (=)

813.4k (34)

1.2k (134)

20

eos Products

2M (27)

2.71% (=)

2.9M (15)

1.1k (143)

21

HAWKERS CO.

679.8k (56)

2.71% (+1)

76.3k (96)

2.2k (68)

22

Glossier

832.3k (47)

2.71% (-1)

113k (86)

2.3k (64)

23

essence cosmetics

1.4M (39)

2.61% (=)

210.5k (74)

1.7k (102)

24

Issey Miyake Parfums

22.4k (206)

2.56% (=)

1.3k (222)

204 (286)

25

Dermacol CZ&SK

41.1k (168)

2.55% (=)

1.2k (225)

679 (205)

26

Angela & Dmytri

12k (234)

2.54% (=)

37 (318)

865 (176)

27

Kérastase Deutschland

10.2k (242)

2.52% (=)

616 (260)

913 (167)

28

Lush Cosmetics North America

4M (14)

2.44% (=)

1.3k (223)

1.9k (90)

29

patchology

18.1k (216)

2.42% (=)

5.1k (168)

518 (227)

30

WELEDA

29.5k (189)

2.40% (=)

126.8k (85)

636 (210)

1

Anastasia Beverly Hills

15M (2)

0.95% (143)

12.3M (=)

11.3k (4)

2

M·A·C Cosmetics

16.9M (1)

0.58% (205)

10.8M (=)

5.1k (16)

3

Urban Decay Cosmetics

9.1M (7)

0.84% (159)

7.1M (=)

3.4k (30)

4

KENZO

1.6M (34)

0.81% (163)

6.7M (=)

1.8k (93)

5

Sephora

13.1M (3)

0.69% (190)

6M (=)

3.4k (29)

6

NYX Professional Makeup

12.1M (4)

0.83% (160)

5.6M (=)

4.7k (17)

7

MAKE UP FOR EVER OFFICIAL

4.2M (13)

0.49% (216)

5.3M (=)

3.1k (36)

8

OPI

991.5k (45)

1.20% (106)

4.6M (=)

3.2k (32)

9

L'Oréal Paris USA

0 (322)

0.00% (0)

3.4M (=)

0 (323)

10

L'Oréal Paris France

0 (320)

0.00% (0)

3.4M (=)

0 (321)

11

Too Faced Cosmetics

9.5M (6)

1.17% (113)

3.4M (=)

4.1k (20)

12

CALVIN KLEIN

10.6M (5)

0.94% (145)

3.3M (=)

2.2k (74)

13

Maybelline New York

6M (10)

0.89% (152)

3M (=)

5.6k (13)

14

Gemey Maybelline

0 (324)

0.00% (0)

3M (=)

0 (326)

15

eos Products

2M (27)

2.71% (20)

2.9M (=)

1.1k (143)

16

avoninsider

127.2k (105)

1.22% (103)

2.3M (=)

2k (80)

17

Redken

260.1k (81)

0.59% (201)

2.1M (=)

2.5k (54)

18

Oriflame

275.1k (78)

1.57% (68)

2M (=)

894 (171)

19

ETUDE HOUSE Hong Kong

44.5k (165)

1.25% (100)

1.8M (=)

516 (228)

20

Lime Crime

3.3M (18)

1.11% (120)

1.6M (=)

8.8k (5)

21

Revlon

1.4M (37)

0.68% (194)

1.6M (=)

2.2k (70)

22

Lancôme Official

2.2M (26)

0.70% (188)

1.5M (=)

1.7k (99)

23

Estée Lauder

2.2M (23)

0.82% (162)

1.3M (=)

2.6k (53)

24

Tarte Cosmetics

7.3M (9)

0.90% (148)

1.3M (=)

6.1k (10)

25

Bobbi Brown Cosmetics

2.6M (20)

0.76% (175)

1.3M (=)

2.3k (62)

26

Benefit Cosmetics US

7.3M (8)

1.09% (125)

1.2M (=)

3.9k (22)

27

Clinique

1.6M (32)

0.69% (189)

1.2M (=)

1.5k (109)

28

Smashbox Cosmetics

3.7M (15)

0.68% (193)

1.2M (=)

2.6k (51)

29

Comme des Garcons OFFICIAL

1.4M (38)

1.17% (112)

1.2M (=)

225 (282)

30

Bath & Body Works

3.3M (17)

2.05% (40)

1.1M (=)

3.2k (34)

1

Motives Cosmetics Official

2.3M (22)

0.59% (203)

664.7k (40)

18.5k (=)

2

curlbox

362.9k (70)

1.49% (78)

742.9k (38)

16k (=)

3

Gerard Cosmetics

1.6M (31)

0.45% (225)

420.3k (57)

12.1k (=)

4

Anastasia Beverly Hills

15M (2)

0.95% (143)

12.3M (1)

11.3k (=)

5

Lime Crime

3.3M (18)

1.11% (120)

1.6M (20)

8.8k (=)

6

House of Lashes®

2.2M (25)

0.59% (202)

498k (50)

8.2k (=)

7

Sugarpill Cosmetics

2M (28)

0.97% (140)

473.6k (52)

7.8k (=)

8

Suavecito Pomade

201.2k (89)

1.53% (75)

145.9k (80)

6.3k (=)

9

Sis Hair

11.2k (238)

0.17% (242)

412 (272)

6.2k (=)

10

Tarte Cosmetics

7.3M (9)

0.90% (148)

1.3M (24)

6.1k (=)

11

Bondi Sands

460.3k (65)

0.80% (167)

76.4k (95)

5.8k (=)

12

ROMANOVAMAKEUP Ресницы

71.6k (138)

0.40% (233)

18k (132)

5.8k (=)

13

Maybelline New York

6M (10)

0.89% (152)

3M (13)

5.6k (=)

14

SigmaBeauty.com

3.1M (19)

0.52% (211)

593.9k (42)

5.3k (=)

15

L'Oréal Paris Makeup

4.2M (12)

0.66% (195)

756.7k (37)

5.3k (=)

16

M·A·C Cosmetics

16.9M (1)

0.58% (205)

10.8M (2)

5.1k (=)

17

NYX Professional Makeup

12.1M (4)

0.83% (160)

5.6M (6)

4.7k (=)

18

Palytte

29.9k (188)

0.44% (226)

7.5k (156)

4.5k (=)

19

Beleza na Web

223.4k (85)

0.28% (237)

0 (338)

4.5k (=)

20

Too Faced Cosmetics

9.5M (6)

1.17% (113)

3.4M (11)

4.1k (=)

21

Keyshia Ka'oir Davis

3.3M (16)

1.76% (53)

47.7k (107)

3.9k (=)

22

Benefit Cosmetics US

7.3M (8)

1.09% (125)

1.2M (26)

3.9k (=)

23

Lace Kingdom

9.2k (247)

0.21% (0)

11 (327)

3.7k (=)

24

Ardell Lashes & Beauty

735.4k (52)

0.54% (208)

522.5k (49)

3.6k (=)

25

Borissoler

9.4k (244)

0.95% (0)

1k (232)

3.6k (=)

26

Tammy Taylor

71.8k (137)

0.70% (187)

98.2k (88)

3.6k (=)

27

CLARINS USA

220.7k (86)

0.73% (182)

457.8k (53)

3.6k (=)

28

Al Jothen Gallery

100.8k (114)

0.40% (232)

0 (332)

3.4k (=)

29

Sephora

13.1M (3)

0.69% (190)

6M (5)

3.4k (=)

30

Urban Decay Cosmetics

9.1M (7)

0.84% (159)

7.1M (3)

3.4k (+1)