beauty

Brand Categories Followers ER i Average engagement rate of all media. Engagement rate is based on the likes and comments received divided by the number of followers at the time of the post. Posts on hashtag Media posted
1

M·A·C Cosmetics

17.6M (=)

0.56% (210)

11.4M (2)

5.5k (17)

2

Anastasia Beverly Hills

15.8M (=)

0.95% (143)

13.3M (1)

11.7k (4)

3

Kylie Cosmetics

15.3M (=)

1.78% (50)

2.4M (14)

3.3k (35)

4

Sephora

13.7M (=)

0.66% (191)

6.3M (4)

3.6k (26)

5

NYX Professional Makeup

12.4M (=)

0.79% (165)

5.9M (5)

5k (18)

6

Too Faced Cosmetics

9.8M (=)

1.13% (117)

3.6M (10)

4.3k (20)

7

Urban Decay Cosmetics

9.3M (=)

0.78% (168)

7.5M (3)

3.7k (22)

8

Tarte Cosmetics

7.6M (=)

0.87% (156)

1.5M (23)

6.6k (9)

9

Benefit Cosmetics US

7.5M (=)

1.06% (130)

1.4M (25)

1k (157)

10

Maybelline New York

6.2M (=)

0.86% (157)

3.2M (12)

6k (12)

11

narsissist

5M (=)

0.91% (148)

391.1k (60)

2.7k (51)

12

L'Oréal Paris Makeup

4.5M (=)

0.65% (193)

807.5k (38)

5.5k (16)

13

MAKE UP FOR EVER OFFICIAL

4.4M (=)

0.47% (223)

5.7M (6)

3.4k (32)

14

Lush Cosmetics North America

4.1M (=)

2.37% (29)

1.3k (223)

2k (83)

15

Smashbox Cosmetics

3.8M (=)

0.67% (190)

1.2M (27)

2.7k (47)

16

Keyshia Ka'oir Davis

3.7M (=)

1.93% (43)

53.1k (105)

3k (44)

17

Bath & Body Works

3.4M (=)

1.96% (42)

1.1M (30)

3.3k (34)

18

Lime Crime

3.3M (=)

1.07% (127)

1.6M (21)

9.2k (5)

19

SigmaBeauty.com

3.2M (=)

0.50% (217)

625.9k (43)

5.7k (15)

20

Bobbi Brown Cosmetics

2.7M (=)

0.76% (176)

1.3M (26)

2.4k (66)

21

Milani Cosmetics

2.4M (=)

0.80% (164)

296.5k (68)

2.1k (76)

22

Lancôme Official

2.4M (=)

0.65% (194)

1.6M (22)

1.9k (87)

23

Estée Lauder

2.3M (=)

0.77% (172)

1.4M (24)

2.7k (49)

24

House of Lashes®

2.3M (=)

0.57% (207)

518.9k (51)

8.4k (7)

25

Motives Cosmetics Official

2.3M (=)

0.58% (205)

677.9k (41)

18.7k (1)

26

essie

2.2M (=)

1.54% (68)

264.8k (71)

3.3k (33)

27

Sugarpill Cosmetics

2.1M (=)

0.94% (144)

489.6k (53)

8.1k (8)

28

eos Products

2.1M (=)

2.57% (20)

3M (13)

1.2k (136)

29

Real Techniques

2.1M (=)

1.20% (103)

654.2k (42)

2.3k (68)

30

Risqué | A Vida em Cores

2M (=)

1.15% (112)

33.2k (115)

1.5k (110)

1

Closeup

14.5k (223)

34.29% (=)

52 (314)

9 (319)

2

PowWow Smile

26.4k (197)

7.88% (=)

190 (295)

173 (292)

3

treaclemoon (official)

152.5k (102)

5.86% (=)

3.5k (180)

496 (237)

4

Merci Handy

197.9k (95)

4.34% (=)

22.2k (125)

1.4k (119)

5

Devonne

449.5k (65)

4.16% (=)

155.1k (79)

635 (208)

6

KKWBEAUTY

1.2M (43)

3.67% (=)

113.2k (87)

348 (262)

7

Daniel Gray

13.4k (230)

3.57% (=)

116 (309)

87 (310)

8

Avène México

15.4k (219)

3.39% (=)

163 (298)

490 (240)

9

Golden Rose

163.9k (98)

3.25% (=)

23.5k (124)

1.1k (146)

10

Clean & Clear

95k (119)

3.24% (=)

27.9k (118)

653 (206)

11

St. Ives

47.9k (164)

3.20% (=)

3.4k (181)

423 (252)

12

Eucerin Pflege erleben

11k (239)

3.04% (=)

459 (270)

273 (275)

13

Gillette Venus

30.3k (188)

2.99% (=)

6.6k (159)

276 (273)

14

Bella Henna

115.3k (111)

2.96% (=)

882 (242)

483 (244)

15

프리메라 primera Official Account

14.8k (222)

2.86% (=)

0 (342)

419 (254)

16

GLOSSYBOX

165.9k (96)

2.84% (=)

12.5k (146)

1.7k (99)

17

Nolla® Lashes

11.1k (238)

2.78% (=)

119 (307)

85 (311)

18

dm-drogerie markt Deutschland

1.4M (40)

2.77% (=)

79.8k (95)

1.1k (139)

19

Glossier

942.2k (48)

2.76% (=)

133.7k (86)

2.4k (63)

20

eos Products

2.1M (28)

2.57% (=)

3M (13)

1.2k (136)

21

Angela & Dmytri

12.2k (235)

2.54% (+1)

39 (319)

867 (176)

22

Dermacol CZ&SK

43.6k (169)

2.53% (+1)

1.2k (224)

724 (198)

23

CARBON SCRUB SKINCARE

11.2k (237)

2.53% (-2)

786 (248)

497 (236)

24

SHISEIDO

338.2k (73)

2.53% (=)

845.9k (35)

1.2k (128)

25

Kérastase Deutschland

10.2k (243)

2.52% (=)

614 (260)

913 (167)

26

Issey Miyake Parfums

27.2k (195)

2.50% (=)

1.5k (221)

239 (281)

27

essence cosmetics

1.4M (38)

2.47% (=)

223.4k (74)

1.8k (94)

28

patchology

22.7k (207)

2.42% (=)

6.4k (160)

558 (226)

29

Lush Cosmetics North America

4.1M (14)

2.37% (=)

1.3k (223)

2k (83)

30

Olay Fresh Effects Official

12.9k (232)

2.36% (=)

1.7k (214)

631 (210)

1

Anastasia Beverly Hills

15.8M (2)

0.95% (143)

13.3M (=)

11.7k (4)

2

M·A·C Cosmetics

17.6M (1)

0.56% (210)

11.4M (=)

5.5k (17)

3

Urban Decay Cosmetics

9.3M (7)

0.78% (168)

7.5M (=)

3.7k (22)

4

Sephora

13.7M (4)

0.66% (191)

6.3M (=)

3.6k (26)

5

NYX Professional Makeup

12.4M (5)

0.79% (165)

5.9M (=)

5k (18)

6

MAKE UP FOR EVER OFFICIAL

4.4M (13)

0.47% (223)

5.7M (=)

3.4k (32)

7

OPI

1.1M (45)

1.16% (107)

4.7M (=)

3.4k (31)

8

L'Oréal Paris USA

0 (325)

0.00% (0)

3.6M (=)

0 (332)

9

L'Oréal Paris France

0 (323)

0.00% (0)

3.6M (=)

0 (331)

10

Too Faced Cosmetics

9.8M (6)

1.13% (117)

3.6M (=)

4.3k (20)

11

Gemey Maybelline

0 (327)

0.00% (0)

3.2M (+1)

0 (343)

12

Maybelline New York

6.2M (10)

0.86% (157)

3.2M (-1)

6k (12)

13

eos Products

2.1M (28)

2.57% (20)

3M (=)

1.2k (136)

14

Kylie Cosmetics

15.3M (3)

1.78% (50)

2.4M (=)

3.3k (35)

15

avoninsider

130.5k (107)

1.17% (106)

2.4M (=)

2.1k (77)

16

Redken

475.4k (63)

0.51% (216)

2.3M (+1)

2.3k (69)

17

Redken

260.1k (85)

0.59% (204)

2.3M (-1)

2.5k (59)

18

Oriflame

303.2k (78)

1.65% (61)

2.2M (=)

960 (162)

19

ETUDE HOUSE Hong Kong

45.4k (168)

1.22% (101)

1.8M (=)

549 (227)

20

Revlon

1.5M (37)

0.64% (198)

1.6M (=)

2.3k (70)

21

Lime Crime

3.3M (18)

1.07% (127)

1.6M (=)

9.2k (5)

22

Lancôme Official

2.4M (22)

0.65% (194)

1.6M (=)

1.9k (87)

23

Tarte Cosmetics

7.6M (8)

0.87% (156)

1.5M (=)

6.6k (9)

24

Estée Lauder

2.3M (23)

0.77% (172)

1.4M (=)

2.7k (49)

25

Benefit Cosmetics US

7.5M (9)

1.06% (130)

1.4M (=)

1k (157)

26

Bobbi Brown Cosmetics

2.7M (20)

0.76% (176)

1.3M (=)

2.4k (66)

27

Smashbox Cosmetics

3.8M (15)

0.67% (190)

1.2M (=)

2.7k (47)

28

Comme des Garcons OFFICIAL

1.5M (36)

1.13% (115)

1.2M (=)

249 (278)

29

Clinique

1.7M (33)

0.63% (199)

1.2M (=)

1.6k (102)

30

Bath & Body Works

3.4M (17)

1.96% (42)

1.1M (=)

3.3k (34)

1

Motives Cosmetics Official

2.3M (25)

0.58% (205)

677.9k (41)

18.7k (=)

2

curlbox

363.6k (70)

1.46% (79)

761k (40)

16k (=)

3

Gerard Cosmetics

1.7M (32)

0.46% (225)

434.8k (58)

12.6k (=)

4

Anastasia Beverly Hills

15.8M (2)

0.95% (143)

13.3M (1)

11.7k (=)

5

Lime Crime

3.3M (18)

1.07% (127)

1.6M (21)

9.2k (=)

6

Makeup Revolution

993.7k (46)

0.84% (159)

851.5k (34)

9k (=)

7

House of Lashes®

2.3M (24)

0.57% (207)

518.9k (51)

8.4k (=)

8

Sugarpill Cosmetics

2.1M (27)

0.94% (144)

489.6k (53)

8.1k (=)

9

Tarte Cosmetics

7.6M (8)

0.87% (156)

1.5M (23)

6.6k (=)

10

Suavecito Pomade

206.3k (91)

1.51% (72)

151.7k (81)

6.5k (=)

11

Sis Hair

11.3k (236)

0.17% (242)

453 (271)

6.3k (=)

12

Maybelline New York

6.2M (10)

0.86% (157)

3.2M (12)

6k (=)

13

Bondi Sands

472.7k (64)

0.79% (167)

81k (94)

5.9k (=)

14

Romanovamakeup Cosmetic&lashes

76.4k (136)

0.41% (231)

18.6k (130)

5.9k (=)

15

SigmaBeauty.com

3.2M (19)

0.50% (217)

625.9k (43)

5.7k (=)

16

L'Oréal Paris Makeup

4.5M (12)

0.65% (193)

807.5k (38)

5.5k (=)

17

M·A·C Cosmetics

17.6M (1)

0.56% (210)

11.4M (2)

5.5k (=)

18

NYX Professional Makeup

12.4M (5)

0.79% (165)

5.9M (5)

5k (=)

19

Beleza na Web

247.2k (86)

0.28% (238)

0 (338)

4.7k (=)

20

Too Faced Cosmetics

9.8M (6)

1.13% (117)

3.6M (10)

4.3k (=)

21

Borissoler

9.7k (244)

0.95% (0)

1.2k (228)

3.7k (=)

22

Urban Decay Cosmetics

9.3M (7)

0.78% (168)

7.5M (3)

3.7k (=)

23

Ardell Lashes & Beauty

758.8k (55)

0.53% (212)

557.4k (50)

3.7k (=)

24

Lace Kingdom

9.2k (249)

0.21% (0)

11 (329)

3.7k (=)

25

CLARINS USA

226k (87)

0.70% (186)

480.4k (54)

3.7k (=)

26

Sephora

13.7M (4)

0.66% (191)

6.3M (4)

3.6k (=)

27

Tammy Taylor

71.8k (141)

0.70% (185)

104k (89)

3.6k (=)

28

Al Jothen Gallery

101.3k (115)

0.38% (233)

0 (340)

3.5k (=)

29

PÜR cosmetics

327k (75)

0.66% (192)

18.5k (131)

3.5k (=)

30

Avon Philippines

121.4k (109)

0.50% (219)

16.4k (139)

3.5k (=)