beauty

Brand Categories Followers ER i Average engagement rate of all media. Engagement rate is based on the likes and comments received divided by the number of followers at the time of the post. Posts on hashtag Media posted
1

M·A·C Cosmetics

15.9M (=)

0.62% (191)

9.6M (2)

4.4k (17)

2

Anastasia Beverly Hills

14.3M (=)

0.97% (137)

10.6M (1)

10.5k (4)

3

Sephora

12M (=)

0.77% (174)

5.4M (5)

3k (32)

4

NYX Professional Makeup

11.4M (=)

0.94% (143)

5M (6)

4.2k (18)

5

CALVIN KLEIN

9.7M (=)

1.09% (123)

2.9M (12)

2k (69)

6

Too Faced Cosmetics

9.1M (=)

1.26% (101)

3M (9)

3.7k (22)

7

Urban Decay Cosmetics

8.6M (=)

0.93% (145)

6.3M (4)

2.8k (37)

8

Benefit Cosmetics US

6.9M (=)

1.14% (114)

1.1M (26)

4.5k (16)

9

Tarte Cosmetics

6.8M (=)

0.95% (141)

1M (28)

5.5k (11)

10

Maybelline New York

5.4M (=)

0.93% (146)

2.7M (14)

4.9k (13)

11

narsissist

4.6M (=)

1.14% (115)

325.5k (61)

2.4k (46)

12

Lush Cosmetics North America

3.9M (=)

2.64% (24)

1.2k (211)

1.6k (91)

13

MAKE UP FOR EVER OFFICIAL

3.8M (=)

0.54% (200)

4.6M (7)

2.7k (40)

14

L'Oréal Paris Makeup

3.7M (=)

0.66% (186)

656.3k (38)

4.9k (14)

15

Smashbox Cosmetics

3.3M (=)

0.72% (180)

1M (27)

2.3k (54)

16

Lime Crime

3.1M (=)

1.19% (110)

1.5M (20)

8k (5)

17

Bath & Body Works

3.1M (=)

2.24% (36)

1M (30)

2.9k (33)

18

SigmaBeauty.com

2.9M (=)

0.56% (199)

521.5k (44)

4.8k (15)

19

Bobbi Brown Cosmetics

2.4M (=)

0.79% (170)

1.1M (24)

2.2k (59)

20

Keyshia Ka'oir

2.3M (=)

1.40% (89)

27.2k (112)

3.9k (20)

21

Motives Cosmetics Official

2.3M (=)

0.60% (193)

640.8k (39)

18.1k (1)

22

essie

2.2M (=)

1.72% (55)

245.2k (69)

2.8k (38)

23

House of Lashes®

2.2M (=)

0.62% (190)

464.1k (47)

7.6k (6)

24

Milani Cosmetics

2.1M (=)

0.86% (154)

252.4k (66)

1.9k (71)

25

eos Products

2M (=)

3.03% (17)

2.7M (15)

1k (133)

26

Sugarpill Cosmetics

2M (=)

1.03% (131)

443k (49)

7.1k (7)

27

Estée Lauder

1.9M (=)

0.91% (149)

1.2M (23)

2.2k (55)

28

Lancôme Official

1.9M (=)

0.77% (172)

1.3M (22)

1.4k (105)

29

Real Techniques

1.8M (=)

1.38% (90)

587.7k (41)

2k (68)

30

Risqué | A Vida em Cores

1.8M (=)

1.23% (108)

30.5k (109)

1.4k (103)

1

Closeup

15.7k (203)

37.41% (=)

57 (299)

25 (299)

2

PowWow Smile

28.2k (176)

7.92% (=)

208 (277)

169 (276)

3

treaclemoon (official)

154.3k (88)

6.66% (=)

3.3k (175)

427 (234)

4

Merci Handy

151.6k (89)

4.59% (=)

16.5k (126)

1.2k (119)

5

Devonne

479.8k (57)

4.16% (=)

144.8k (74)

635 (193)

6

La Roche-Posay Maroc

12.2k (216)

4.10% (=)

342 (270)

59 (292)

7

Golden Rose

137.8k (93)

3.80% (=)

17.6k (123)

899 (151)

8

Gillette Venus

22.8k (188)

3.75% (=)

6.1k (157)

252 (260)

9

프리메라 primera Official Account

11.2k (220)

3.71% (=)

0 (314)

333 (251)

10

Daniel Gray

12.7k (212)

3.44% (=)

116 (293)

85 (291)

11

St. Ives

29.1k (173)

3.43% (=)

2.6k (183)

396 (240)

12

dm-drogerie markt Deutschland

1.3M (38)

3.35% (=)

70.5k (90)

1k (132)

13

Clean & Clear

79.3k (114)

3.35% (=)

24.3k (117)

630 (195)

14

Bella Henna

114k (99)

3.23% (=)

850 (225)

455 (227)

15

GLOSSYBOX

130.7k (95)

3.08% (=)

11.2k (141)

1.4k (101)

16

SHISEIDO

276.1k (71)

3.04% (=)

741.2k (34)

1.1k (126)

17

eos Products

2M (25)

3.03% (=)

2.7M (15)

1k (133)

18

essence cosmetics

1.3M (37)

3.02% (=)

187.7k (73)

1.4k (100)

19

patchology

13.3k (210)

2.92% (=)

4.3k (163)

590 (205)

20

Dermacol CZ&SK

36.4k (160)

2.84% (=)

1k (216)

597 (203)

21

Issey Miyake Parfums

14.7k (208)

2.67% (+1)

1k (219)

152 (278)

22

Glossier

640k (52)

2.67% (-1)

79.5k (85)

2.1k (63)

23

WELEDA

24.2k (184)

2.65% (=)

112.8k (80)

516 (214)

24

Lush Cosmetics North America

3.9M (12)

2.64% (=)

1.2k (211)

1.6k (91)

25

HAWKERS CO.

613.2k (53)

2.59% (=)

66.7k (93)

2.2k (56)

26

SPN Nails Professional

59k (142)

2.56% (=)

38.9k (103)

1.6k (93)

27

ARTDECO

118.5k (97)

2.53% (=)

16.2k (128)

754 (174)

28

Kérastase Deutschland

10.2k (226)

2.52% (=)

617 (241)

913 (148)

29

Crest

14.9k (205)

2.51% (=)

13.7k (134)

175 (275)

30

Angela & Dmytri

10.9k (222)

2.50% (=)

25 (306)

850 (156)

1

Anastasia Beverly Hills

14.3M (2)

0.97% (137)

10.6M (=)

10.5k (4)

2

M·A·C Cosmetics

15.9M (1)

0.62% (191)

9.6M (=)

4.4k (17)

3

KENZO

1.5M (32)

0.88% (152)

6.5M (=)

1.7k (85)

4

Urban Decay Cosmetics

8.6M (7)

0.93% (145)

6.3M (=)

2.8k (37)

5

Sephora

12M (3)

0.77% (174)

5.4M (=)

3k (32)

6

NYX Professional Makeup

11.4M (4)

0.94% (143)

5M (=)

4.2k (18)

7

MAKE UP FOR EVER OFFICIAL

3.8M (13)

0.54% (200)

4.6M (=)

2.7k (40)

8

OPI

969.9k (44)

1.31% (97)

4.4M (=)

2.9k (34)

9

Too Faced Cosmetics

9.1M (6)

1.26% (101)

3M (=)

3.7k (22)

10

L'Oréal Paris USA

0 (302)

0.00% (0)

3M (=)

0 (319)

11

L'Oréal Paris France

0 (307)

0.00% (0)

3M (=)

0 (313)

12

CALVIN KLEIN

9.7M (5)

1.09% (123)

2.9M (=)

2k (69)

13

Gemey Maybelline

0 (314)

0.00% (0)

2.7M (=)

0 (312)

14

Maybelline New York

5.4M (10)

0.93% (146)

2.7M (=)

4.9k (13)

15

eos Products

2M (25)

3.03% (17)

2.7M (=)

1k (133)

16

avoninsider

116.6k (98)

1.33% (94)

2M (=)

1.9k (74)

17

Redken

260.1k (74)

0.59% (194)

1.8M (=)

2.5k (43)

18

Oriflame

230.3k (76)

1.53% (75)

1.7M (=)

776 (169)

19

ETUDE HOUSE Hong Kong

42.4k (155)

1.37% (93)

1.6M (=)

462 (223)

20

Lime Crime

3.1M (16)

1.19% (110)

1.5M (=)

8k (5)

21

Revlon

1.3M (39)

0.76% (176)

1.5M (=)

2k (65)

22

Lancôme Official

1.9M (28)

0.77% (172)

1.3M (=)

1.4k (105)

23

Estée Lauder

1.9M (27)

0.91% (149)

1.2M (=)

2.2k (55)

24

Bobbi Brown Cosmetics

2.4M (19)

0.79% (170)

1.1M (=)

2.2k (59)

25

Clinique

1.4M (33)

0.81% (164)

1.1M (=)

1.3k (113)

26

Benefit Cosmetics US

6.9M (8)

1.14% (114)

1.1M (=)

4.5k (16)

27

Smashbox Cosmetics

3.3M (15)

0.72% (180)

1M (=)

2.3k (54)

28

Tarte Cosmetics

6.8M (9)

0.95% (141)

1M (=)

5.5k (11)

29

Comme des Garcons OFFICIAL

1.2M (41)

1.19% (111)

1M (+1)

208 (268)

30

Bath & Body Works

3.1M (17)

2.24% (36)

1M (-1)

2.9k (33)

1

Motives Cosmetics Official

2.3M (21)

0.60% (193)

640.8k (39)

18.1k (=)

2

curlbox

359.3k (64)

1.54% (73)

703k (35)

15.8k (=)

3

Gerard Cosmetics

1.6M (31)

0.46% (214)

389.9k (54)

11.2k (=)

4

Anastasia Beverly Hills

14.3M (2)

0.97% (137)

10.6M (1)

10.5k (=)

5

Lime Crime

3.1M (16)

1.19% (110)

1.5M (20)

8k (=)

6

House of Lashes®

2.2M (23)

0.62% (190)

464.1k (47)

7.6k (=)

7

Sugarpill Cosmetics

2M (26)

1.03% (131)

443k (49)

7.1k (=)

8

Suavecito Pomade

194.6k (82)

1.60% (69)

133.6k (75)

6k (=)

9

Sis Hair

11k (221)

0.18% (227)

214 (275)

5.9k (=)

10

ROMANOVAMAKEUP Ресницы

68.5k (129)

0.39% (220)

16.4k (127)

5.5k (=)

11

Tarte Cosmetics

6.8M (9)

0.95% (141)

1M (28)

5.5k (=)

12

Bondi Sands

443.1k (61)

0.83% (159)

67.9k (92)

5.4k (=)

13

Maybelline New York

5.4M (10)

0.93% (146)

2.7M (14)

4.9k (=)

14

L'Oréal Paris Makeup

3.7M (14)

0.66% (186)

656.3k (38)

4.9k (=)

15

SigmaBeauty.com

2.9M (18)

0.56% (199)

521.5k (44)

4.8k (=)

16

Benefit Cosmetics US

6.9M (8)

1.14% (114)

1.1M (26)

4.5k (=)

17

M·A·C Cosmetics

15.9M (1)

0.62% (191)

9.6M (2)

4.4k (=)

18

NYX Professional Makeup

11.4M (4)

0.94% (143)

5M (6)

4.2k (=)

19

Palytte

29.9k (172)

0.48% (211)

6.7k (152)

4k (=)

20

Keyshia Ka'oir

2.3M (20)

1.40% (89)

27.2k (112)

3.9k (=)

21

Beleza na Web

190.4k (84)

0.29% (223)

0 (315)

3.8k (=)

22

Too Faced Cosmetics

9.1M (6)

1.26% (101)

3M (9)

3.7k (=)

23

Lace Kingdom

9.2k (231)

0.21% (0)

9 (313)

3.7k (=)

24

Ardell Lashes

704.4k (48)

0.57% (198)

453.7k (48)

3.4k (=)

25

Айгунь

22.6k (189)

0.45% (217)

2.5k (184)

3.4k (=)

26

CLARINS USA

210.8k (81)

0.77% (173)

414.5k (50)

3.4k (=)

27

Tammy Taylor

63.6k (134)

0.71% (181)

87.6k (82)

3.4k (=)

28

Borissoler

9k (232)

0.95% (0)

900 (222)

3.3k (=)

29

Avon Philippines

110.2k (102)

0.52% (203)

15.5k (131)

3.2k (=)

30

Al Jothen Gallery

100.1k (105)

0.46% (213)

0 (324)

3.2k (=)