beauty

Brand Categories Followers ER i Average engagement rate of all media. Engagement rate is based on the likes and comments received divided by the number of followers at the time of the post. Posts on hashtag Media posted
1

M·A·C Cosmetics

16.7M (=)

0.58% (202)

10.5M (2)

5k (16)

2

Anastasia Beverly Hills

14.8M (=)

0.95% (141)

11.9M (1)

11.1k (4)

3

Sephora

12.9M (=)

0.70% (187)

5.8M (5)

3.3k (30)

4

NYX Professional Makeup

12M (=)

0.85% (157)

5.5M (6)

4.6k (18)

5

CALVIN KLEIN

10.4M (=)

0.96% (137)

3.3M (12)

2.1k (74)

6

Too Faced Cosmetics

9.5M (=)

1.18% (109)

3.3M (11)

4k (21)

7

Urban Decay Cosmetics

9M (=)

0.85% (156)

6.9M (3)

3.3k (31)

8

Benefit Cosmetics US

7.3M (=)

1.10% (119)

1.2M (26)

4.8k (17)

9

Tarte Cosmetics

7.2M (=)

0.92% (145)

1.2M (24)

6k (10)

10

Maybelline New York

5.9M (=)

0.90% (149)

2.9M (14)

5.4k (13)

11

narsissist

4.8M (=)

0.98% (135)

358.8k (62)

2.6k (49)

12

L'Oréal Paris Makeup

4.1M (=)

0.66% (192)

736.3k (37)

5.2k (14)

13

MAKE UP FOR EVER OFFICIAL

4.1M (=)

0.50% (213)

5.1M (7)

3.1k (36)

14

Lush Cosmetics North America

4M (=)

2.47% (26)

1.3k (219)

1.8k (92)

15

Smashbox Cosmetics

3.6M (=)

0.69% (190)

1.1M (28)

2.5k (52)

16

Lime Crime

3.2M (=)

1.13% (116)

1.6M (20)

8.7k (5)

17

Bath & Body Works

3.2M (=)

2.08% (38)

1.1M (30)

3.1k (34)

18

Keyshia Ka'oir Davis

3.1M (=)

1.71% (54)

41.6k (108)

3.9k (22)

19

SigmaBeauty.com

3M (=)

0.53% (206)

579k (42)

5.2k (15)

20

Bobbi Brown Cosmetics

2.6M (=)

0.76% (173)

1.2M (25)

2.3k (60)

21

Motives Cosmetics Official

2.3M (=)

0.59% (200)

659.1k (40)

18.4k (1)

22

Milani Cosmetics

2.3M (=)

0.81% (162)

277.5k (67)

2k (78)

23

essie

2.2M (=)

1.62% (61)

255.9k (70)

3.1k (35)

24

House of Lashes®

2.2M (=)

0.59% (198)

491.7k (50)

8.1k (6)

25

Estée Lauder

2.2M (=)

0.84% (158)

1.3M (23)

2.5k (54)

26

Lancôme Official

2.1M (=)

0.71% (184)

1.5M (22)

1.6k (98)

27

eos Products

2M (=)

2.77% (17)

2.8M (15)

1.1k (141)

28

Sugarpill Cosmetics

2M (=)

0.98% (136)

466.3k (51)

7.6k (7)

29

Real Techniques

1.9M (=)

1.28% (95)

620.6k (41)

2.2k (71)

30

Risqué | A Vida em Cores

1.9M (=)

1.19% (108)

32.1k (115)

1.4k (116)

1

Closeup

15.1k (217)

34.26% (=)

51 (312)

27 (312)

2

PowWow Smile

27.7k (190)

7.97% (=)

195 (294)

173 (290)

3

treaclemoon (official)

153.5k (96)

6.21% (=)

3.4k (181)

462 (242)

4

Merci Handy

172.3k (94)

4.43% (=)

19k (129)

1.3k (124)

5

Devonne

464.5k (64)

4.16% (=)

150.8k (79)

635 (209)

6

Daniel Gray

13.1k (224)

3.57% (=)

117 (303)

85 (303)

7

Avène México

12k (232)

3.40% (=)

148 (299)

478 (237)

8

Golden Rose

151.5k (98)

3.38% (=)

20.8k (126)

993 (155)

9

Clean & Clear

89.5k (116)

3.29% (=)

26k (121)

647 (207)

10

Gillette Venus

24.5k (196)

3.24% (=)

6.4k (162)

265 (270)

11

프리메라 primera Official Account

12.9k (228)

3.21% (=)

0 (331)

375 (261)

12

Bella Henna

116.7k (107)

3.11% (=)

826 (242)

469 (239)

13

St. Ives

38.9k (169)

3.10% (=)

2.9k (187)

411 (255)

14

dm-drogerie markt Deutschland

1.3M (40)

3.08% (=)

76.2k (94)

1.1k (143)

15

SHISEIDO

298k (73)

2.86% (=)

798k (34)

1.2k (132)

16

GLOSSYBOX

144.1k (99)

2.82% (=)

11.7k (148)

1.6k (104)

17

eos Products

2M (27)

2.77% (=)

2.8M (15)

1.1k (141)

18

Glossier

799k (48)

2.72% (=)

105.8k (86)

2.3k (64)

19

HAWKERS CO.

673.2k (54)

2.71% (=)

74.4k (96)

2.2k (68)

20

essence cosmetics

1.3M (38)

2.68% (=)

206k (74)

1.6k (101)

21

Dermacol CZ&SK

39.6k (168)

2.58% (=)

1.1k (225)

663 (205)

22

Angela & Dmytri

11.8k (234)

2.55% (=)

33 (317)

860 (173)

23

Issey Miyake Parfums

19.6k (209)

2.54% (=)

1.3k (222)

190 (285)

24

Kérastase Deutschland

10.2k (239)

2.52% (=)

616 (257)

913 (164)

25

patchology

17k (214)

2.51% (=)

4.9k (168)

501 (229)

26

Lush Cosmetics North America

4M (14)

2.47% (=)

1.3k (219)

1.8k (92)

27

Crest

16.2k (215)

2.44% (=)

14.3k (141)

179 (287)

28

WELEDA

28.6k (189)

2.43% (=)

124.1k (85)

612 (213)

29

Chambor Geneva

10.6k (238)

2.37% (=)

6.5k (161)

678 (202)

30

Olay Fresh Effects Official

12.9k (227)

2.36% (=)

1.7k (206)

631 (210)

1

Anastasia Beverly Hills

14.8M (2)

0.95% (141)

11.9M (=)

11.1k (4)

2

M·A·C Cosmetics

16.7M (1)

0.58% (202)

10.5M (=)

5k (16)

3

Urban Decay Cosmetics

9M (7)

0.85% (156)

6.9M (=)

3.3k (31)

4

KENZO

1.6M (33)

0.82% (160)

6.6M (=)

1.8k (91)

5

Sephora

12.9M (3)

0.70% (187)

5.8M (=)

3.3k (30)

6

NYX Professional Makeup

12M (4)

0.85% (157)

5.5M (=)

4.6k (18)

7

MAKE UP FOR EVER OFFICIAL

4.1M (13)

0.50% (213)

5.1M (=)

3.1k (36)

8

OPI

986.2k (45)

1.22% (103)

4.5M (=)

3.2k (32)

9

L'Oréal Paris USA

0 (320)

0.00% (0)

3.3M (=)

0 (327)

10

L'Oréal Paris France

0 (318)

0.00% (0)

3.3M (=)

0 (339)

11

Too Faced Cosmetics

9.5M (6)

1.18% (109)

3.3M (=)

4k (21)

12

CALVIN KLEIN

10.4M (5)

0.96% (137)

3.3M (=)

2.1k (74)

13

Gemey Maybelline

0 (322)

0.00% (0)

2.9M (=)

0 (337)

14

Maybelline New York

5.9M (10)

0.90% (149)

2.9M (=)

5.4k (13)

15

eos Products

2M (27)

2.77% (17)

2.8M (=)

1.1k (141)

16

avoninsider

125.2k (105)

1.24% (98)

2.2M (=)

2k (80)

17

Redken

260.1k (79)

0.59% (199)

2M (=)

2.5k (51)

18

Oriflame

263.7k (78)

1.54% (71)

1.9M (=)

869 (172)

19

ETUDE HOUSE Hong Kong

44.2k (161)

1.27% (97)

1.8M (=)

504 (227)

20

Lime Crime

3.2M (16)

1.13% (116)

1.6M (=)

8.7k (5)

21

Revlon

1.4M (37)

0.69% (189)

1.5M (=)

2.2k (70)

22

Lancôme Official

2.1M (26)

0.71% (184)

1.5M (=)

1.6k (98)

23

Estée Lauder

2.2M (25)

0.84% (158)

1.3M (=)

2.5k (54)

24

Tarte Cosmetics

7.2M (9)

0.92% (145)

1.2M (=)

6k (10)

25

Bobbi Brown Cosmetics

2.6M (20)

0.76% (173)

1.2M (=)

2.3k (60)

26

Benefit Cosmetics US

7.3M (8)

1.10% (119)

1.2M (=)

4.8k (17)

27

Clinique

1.6M (32)

0.71% (186)

1.2M (=)

1.5k (109)

28

Smashbox Cosmetics

3.6M (15)

0.69% (190)

1.1M (=)

2.5k (52)

29

Comme des Garcons OFFICIAL

1.3M (39)

1.17% (111)

1.1M (=)

225 (279)

30

Bath & Body Works

3.2M (17)

2.08% (38)

1.1M (=)

3.1k (34)

1

Motives Cosmetics Official

2.3M (21)

0.59% (200)

659.1k (40)

18.4k (=)

2

curlbox

362.4k (69)

1.50% (77)

734.4k (38)

15.9k (=)

3

Gerard Cosmetics

1.6M (31)

0.45% (224)

414.5k (57)

12k (=)

4

Anastasia Beverly Hills

14.8M (2)

0.95% (141)

11.9M (1)

11.1k (=)

5

Lime Crime

3.2M (16)

1.13% (116)

1.6M (20)

8.7k (=)

6

House of Lashes®

2.2M (24)

0.59% (198)

491.7k (50)

8.1k (=)

7

Sugarpill Cosmetics

2M (28)

0.98% (136)

466.3k (51)

7.6k (=)

8

Suavecito Pomade

199.8k (89)

1.54% (72)

143.6k (80)

6.3k (=)

9

Sis Hair

10.9k (236)

0.17% (239)

337 (281)

6.1k (=)

10

Tarte Cosmetics

7.2M (9)

0.92% (145)

1.2M (24)

6k (=)

11

Bondi Sands

454.3k (65)

0.80% (163)

74.4k (97)

5.7k (=)

12

ROMANOVAMAKEUP Ресницы

70.2k (140)

0.39% (230)

17.7k (131)

5.7k (=)

13

Maybelline New York

5.9M (10)

0.90% (149)

2.9M (14)

5.4k (=)

14

L'Oréal Paris Makeup

4.1M (12)

0.66% (192)

736.3k (37)

5.2k (=)

15

SigmaBeauty.com

3M (19)

0.53% (206)

579k (42)

5.2k (=)

16

M·A·C Cosmetics

16.7M (1)

0.58% (202)

10.5M (2)

5k (=)

17

Benefit Cosmetics US

7.3M (8)

1.10% (119)

1.2M (26)

4.8k (=)

18

NYX Professional Makeup

12M (4)

0.85% (157)

5.5M (6)

4.6k (=)

19

Palytte

30.1k (185)

0.45% (223)

7.3k (157)

4.4k (=)

20

Beleza na Web

211.6k (87)

0.28% (234)

0 (333)

4.4k (=)

21

Too Faced Cosmetics

9.5M (6)

1.18% (109)

3.3M (11)

4k (=)

22

Keyshia Ka'oir Davis

3.1M (18)

1.71% (54)

41.6k (108)

3.9k (=)

23

Lace Kingdom

9.2k (246)

0.21% (0)

11 (324)

3.7k (=)

24

Ardell Lashes & Beauty

727.4k (52)

0.54% (205)

508.2k (49)

3.6k (=)

25

Tammy Taylor

71.8k (137)

0.70% (188)

95.9k (88)

3.6k (=)

26

Borissoler

9.2k (243)

0.95% (0)

1k (232)

3.6k (=)

27

CLARINS USA

218.2k (85)

0.73% (179)

449k (53)

3.5k (=)

28

Al Jothen Gallery

100.7k (113)

0.41% (229)

0 (329)

3.4k (=)

29

Avon Philippines

116.5k (108)

0.51% (210)

16k (137)

3.4k (=)

30

Sephora

12.9M (3)

0.70% (187)

5.8M (5)

3.3k (=)