beauty

Brand Categories Followers ER i Average engagement rate of all media. Engagement rate is based on the likes and comments received divided by the number of followers at the time of the post. Posts on hashtag Media posted
1

M·A·C Cosmetics

16.6M (=)

0.58% (200)

10.4M (2)

4.9k (16)

2

Anastasia Beverly Hills

14.8M (=)

0.95% (140)

11.9M (1)

11k (4)

3

Sephora

12.8M (=)

0.71% (187)

5.8M (5)

3.3k (30)

4

NYX Professional Makeup

11.9M (=)

0.85% (157)

5.4M (6)

4.6k (18)

5

CALVIN KLEIN

10.4M (=)

0.97% (137)

3.2M (12)

2.1k (74)

6

Too Faced Cosmetics

9.4M (=)

1.19% (109)

3.3M (11)

4k (21)

7

Urban Decay Cosmetics

9M (=)

0.86% (154)

6.9M (3)

3.2k (31)

8

Benefit Cosmetics US

7.3M (=)

1.11% (119)

1.2M (26)

4.8k (17)

9

Tarte Cosmetics

7.1M (=)

0.92% (145)

1.2M (24)

6k (10)

10

Maybelline New York

5.8M (=)

0.90% (151)

2.9M (13)

5.4k (13)

11

narsissist

4.8M (=)

0.99% (135)

356.2k (61)

2.6k (48)

12

L'Oréal Paris Makeup

4.1M (=)

0.66% (192)

729.6k (38)

5.2k (14)

13

MAKE UP FOR EVER OFFICIAL

4.1M (=)

0.51% (210)

5.1M (7)

3k (36)

14

Lush Cosmetics North America

4M (=)

2.48% (26)

1.3k (219)

1.8k (92)

15

Smashbox Cosmetics

3.6M (=)

0.69% (190)

1.1M (28)

2.5k (52)

16

Lime Crime

3.2M (=)

1.13% (117)

1.5M (20)

8.6k (5)

17

Bath & Body Works

3.2M (=)

2.09% (39)

1.1M (30)

3.1k (34)

18

SigmaBeauty.com

3M (=)

0.53% (205)

574.6k (42)

5.2k (15)

19

Keyshia Ka'oir

2.6M (=)

1.52% (75)

31.4k (115)

3.9k (22)

20

Bobbi Brown Cosmetics

2.6M (=)

0.76% (173)

1.2M (25)

2.3k (60)

21

Motives Cosmetics Official

2.3M (=)

0.59% (198)

657.3k (40)

18.4k (1)

22

Milani Cosmetics

2.3M (=)

0.81% (162)

275.5k (67)

2k (76)

23

essie

2.2M (=)

1.63% (62)

255.2k (70)

3.1k (35)

24

House of Lashes®

2.2M (=)

0.60% (197)

489.6k (50)

8k (6)

25

Estée Lauder

2.1M (=)

0.84% (158)

1.3M (23)

2.5k (54)

26

Lancôme Official

2.1M (=)

0.72% (184)

1.4M (22)

1.6k (98)

27

eos Products

2M (=)

2.79% (17)

2.8M (15)

1.1k (141)

28

Sugarpill Cosmetics

2M (=)

0.98% (136)

464.2k (51)

7.6k (7)

29

Real Techniques

1.9M (=)

1.28% (95)

617.9k (41)

2.1k (71)

30

Risqué | A Vida em Cores

1.9M (=)

1.19% (108)

32k (114)

1.4k (114)

1

Closeup

15.1k (217)

34.21% (=)

49 (311)

27 (310)

2

PowWow Smile

27.8k (190)

7.97% (=)

195 (291)

173 (288)

3

treaclemoon (official)

153.5k (96)

6.26% (=)

3.4k (181)

459 (242)

4

Merci Handy

169.1k (94)

4.42% (=)

18.6k (129)

1.3k (124)

5

Devonne

465.4k (64)

4.16% (=)

150.5k (79)

635 (207)

6

Daniel Gray

13.1k (222)

3.56% (=)

117 (300)

85 (302)

7

Avène México

11.8k (233)

3.44% (=)

148 (296)

476 (235)

8

Golden Rose

150.4k (98)

3.41% (=)

20.7k (126)

986 (153)

9

Clean & Clear

89.1k (116)

3.31% (=)

25.9k (121)

645 (206)

10

Gillette Venus

24.5k (195)

3.28% (=)

6.3k (162)

264 (269)

11

프리메라 primera Official Account

12.6k (228)

3.24% (=)

0 (332)

372 (260)

12

St. Ives

38.5k (169)

3.13% (=)

2.9k (188)

411 (253)

13

Bella Henna

116.5k (107)

3.12% (=)

823 (239)

468 (239)

14

dm-drogerie markt Deutschland

1.3M (40)

3.11% (=)

75.9k (95)

1.1k (143)

15

SHISEIDO

295.6k (73)

2.89% (=)

793.4k (34)

1.2k (133)

16

GLOSSYBOX

143.3k (99)

2.83% (=)

11.6k (148)

1.6k (104)

17

eos Products

2M (27)

2.79% (=)

2.8M (15)

1.1k (141)

18

Glossier

785.8k (47)

2.73% (=)

102.9k (86)

2.3k (62)

19

HAWKERS CO.

671.8k (54)

2.72% (=)

73.8k (97)

2.2k (66)

20

essence cosmetics

1.3M (38)

2.71% (=)

204.4k (74)

1.6k (101)

21

Dermacol CZ&SK

39.3k (168)

2.60% (=)

1.1k (224)

659 (205)

22

Angela & Dmytri

11.8k (234)

2.54% (+1)

33 (314)

860 (173)

23

patchology

16.8k (213)

2.54% (-1)

4.9k (169)

496 (229)

24

Issey Miyake Parfums

18.7k (209)

2.52% (+1)

1.2k (221)

188 (283)

25

Kérastase Deutschland

10.2k (238)

2.52% (-1)

617 (253)

913 (163)

26

Lush Cosmetics North America

4M (14)

2.48% (=)

1.3k (219)

1.8k (92)

27

Crest

16.1k (215)

2.43% (=)

14.2k (141)

179 (285)

28

WELEDA

28.3k (189)

2.42% (=)

123.2k (85)

606 (213)

29

Chambor Geneva

10.6k (237)

2.37% (=)

6.4k (161)

678 (201)

30

Olay Fresh Effects Official

12.9k (227)

2.36% (=)

1.7k (206)

631 (209)

1

Anastasia Beverly Hills

14.8M (2)

0.95% (140)

11.9M (=)

11k (4)

2

M·A·C Cosmetics

16.6M (1)

0.58% (200)

10.4M (=)

4.9k (16)

3

Urban Decay Cosmetics

9M (7)

0.86% (154)

6.9M (=)

3.2k (31)

4

KENZO

1.6M (32)

0.82% (160)

6.6M (=)

1.8k (90)

5

Sephora

12.8M (3)

0.71% (187)

5.8M (=)

3.3k (30)

6

NYX Professional Makeup

11.9M (4)

0.85% (157)

5.4M (=)

4.6k (18)

7

MAKE UP FOR EVER OFFICIAL

4.1M (13)

0.51% (210)

5.1M (=)

3k (36)

8

OPI

984.7k (45)

1.22% (104)

4.5M (=)

3.1k (32)

9

L'Oréal Paris USA

0 (318)

0.00% (0)

3.3M (=)

0 (336)

10

L'Oréal Paris France

0 (316)

0.00% (0)

3.3M (=)

0 (316)

11

Too Faced Cosmetics

9.4M (6)

1.19% (109)

3.3M (=)

4k (21)

12

CALVIN KLEIN

10.4M (5)

0.97% (137)

3.2M (=)

2.1k (74)

13

Maybelline New York

5.8M (10)

0.90% (151)

2.9M (+1)

5.4k (13)

14

Gemey Maybelline

0 (320)

0.00% (0)

2.9M (-1)

0 (333)

15

eos Products

2M (27)

2.79% (17)

2.8M (=)

1.1k (141)

16

avoninsider

124.8k (105)

1.25% (100)

2.2M (=)

2k (79)

17

Redken

260.1k (79)

0.59% (199)

2M (=)

2.5k (51)

18

Oriflame

261.1k (78)

1.54% (70)

1.9M (=)

862 (172)

19

ETUDE HOUSE Hong Kong

44k (161)

1.27% (97)

1.7M (=)

504 (226)

20

Lime Crime

3.2M (16)

1.13% (117)

1.5M (=)

8.6k (5)

21

Revlon

1.4M (37)

0.70% (189)

1.5M (=)

2.2k (70)

22

Lancôme Official

2.1M (26)

0.72% (184)

1.4M (=)

1.6k (98)

23

Estée Lauder

2.1M (25)

0.84% (158)

1.3M (=)

2.5k (54)

24

Tarte Cosmetics

7.1M (9)

0.92% (145)

1.2M (=)

6k (10)

25

Bobbi Brown Cosmetics

2.6M (20)

0.76% (173)

1.2M (=)

2.3k (60)

26

Benefit Cosmetics US

7.3M (8)

1.11% (119)

1.2M (=)

4.8k (17)

27

Clinique

1.6M (33)

0.71% (185)

1.1M (=)

1.5k (109)

28

Smashbox Cosmetics

3.6M (15)

0.69% (190)

1.1M (=)

2.5k (52)

29

Comme des Garcons OFFICIAL

1.3M (39)

1.17% (112)

1.1M (=)

225 (276)

30

Bath & Body Works

3.2M (17)

2.09% (39)

1.1M (=)

3.1k (34)

1

Motives Cosmetics Official

2.3M (21)

0.59% (198)

657.3k (40)

18.4k (=)

2

curlbox

362.2k (68)

1.50% (77)

732.1k (37)

15.9k (=)

3

Gerard Cosmetics

1.6M (31)

0.45% (223)

412.7k (57)

11.9k (=)

4

Anastasia Beverly Hills

14.8M (2)

0.95% (140)

11.9M (1)

11k (=)

5

Lime Crime

3.2M (16)

1.13% (117)

1.5M (20)

8.6k (=)

6

House of Lashes®

2.2M (24)

0.60% (197)

489.6k (50)

8k (=)

7

Sugarpill Cosmetics

2M (28)

0.98% (136)

464.2k (51)

7.6k (=)

8

Suavecito Pomade

199.2k (89)

1.54% (71)

142.7k (80)

6.3k (=)

9

Sis Hair

10.9k (235)

0.17% (238)

335 (279)

6.1k (=)

10

Tarte Cosmetics

7.1M (9)

0.92% (145)

1.2M (24)

6k (=)

11

Bondi Sands

453.9k (65)

0.80% (163)

74.2k (96)

5.7k (=)

12

ROMANOVAMAKEUP Ресницы

69.9k (140)

0.39% (229)

17.5k (132)

5.7k (=)

13

Maybelline New York

5.8M (10)

0.90% (151)

2.9M (13)

5.4k (=)

14

L'Oréal Paris Makeup

4.1M (12)

0.66% (192)

729.6k (38)

5.2k (=)

15

SigmaBeauty.com

3M (18)

0.53% (205)

574.6k (42)

5.2k (=)

16

M·A·C Cosmetics

16.6M (1)

0.58% (200)

10.4M (2)

4.9k (=)

17

Benefit Cosmetics US

7.3M (8)

1.11% (119)

1.2M (26)

4.8k (=)

18

NYX Professional Makeup

11.9M (4)

0.85% (157)

5.4M (6)

4.6k (=)

19

Palytte

30.2k (184)

0.45% (222)

7.2k (157)

4.4k (=)

20

Beleza na Web

209.7k (87)

0.28% (233)

0 (333)

4.3k (=)

21

Too Faced Cosmetics

9.4M (6)

1.19% (109)

3.3M (11)

4k (=)

22

Keyshia Ka'oir

2.6M (19)

1.52% (75)

31.4k (115)

3.9k (=)

23

Lace Kingdom

9.2k (244)

0.21% (0)

11 (321)

3.7k (=)

24

Ardell Lashes & Beauty

725.6k (51)

0.54% (204)

504.2k (48)

3.6k (=)

25

Tammy Taylor

71.6k (137)

0.70% (188)

95.3k (88)

3.6k (=)

26

Borissoler

9.2k (241)

0.94% (0)

965 (232)

3.5k (=)

27

CLARINS USA

217.6k (85)

0.74% (178)

446.7k (53)

3.5k (=)

28

Al Jothen Gallery

100.7k (113)

0.41% (228)

0 (327)

3.4k (=)

29

Avon Philippines

115.7k (108)

0.51% (209)

16k (137)

3.4k (=)

30

Sephora

12.8M (3)

0.71% (187)

5.8M (5)

3.3k (=)