beauty

Brand Categories Followers ER i Average engagement rate of all media. Engagement rate is based on the likes and comments received divided by the number of followers at the time of the post. Posts on hashtag Media posted
1

M·A·C Cosmetics

16.2M (=)

0.61% (198)

9.9M (2)

4.6k (16)

2

Anastasia Beverly Hills

14.4M (=)

0.96% (141)

11.1M (1)

10.7k (4)

3

Sephora

12.3M (=)

0.74% (182)

5.5M (5)

3.1k (31)

4

NYX Professional Makeup

11.6M (=)

0.90% (151)

5.1M (6)

4.3k (18)

5

CALVIN KLEIN

9.9M (=)

1.05% (133)

3M (12)

2k (72)

6

Too Faced Cosmetics

9.2M (=)

1.23% (108)

3.1M (9)

3.8k (22)

7

Urban Decay Cosmetics

8.7M (=)

0.90% (150)

6.5M (4)

3k (34)

8

Benefit Cosmetics US

7M (=)

1.13% (120)

1.1M (26)

4.6k (17)

9

Tarte Cosmetics

7M (=)

0.94% (145)

1.1M (25)

5.7k (10)

10

Maybelline New York

5.6M (=)

0.91% (149)

2.8M (14)

5.1k (13)

11

narsissist

4.6M (=)

1.10% (123)

335.5k (61)

2.5k (49)

12

MAKE UP FOR EVER OFFICIAL

3.9M (=)

0.53% (206)

4.8M (7)

2.8k (38)

13

Lush Cosmetics North America

3.9M (=)

2.58% (24)

1.2k (214)

1.7k (93)

14

L'Oréal Paris Makeup

3.9M (=)

0.67% (190)

681.3k (37)

5k (14)

15

Smashbox Cosmetics

3.4M (=)

0.71% (188)

1.1M (28)

2.3k (57)

16

Lime Crime

3.2M (=)

1.17% (116)

1.5M (20)

8.2k (5)

17

Bath & Body Works

3.1M (=)

2.20% (36)

1M (30)

3k (35)

18

SigmaBeauty.com

3M (=)

0.55% (205)

541.9k (42)

4.9k (15)

19

Bobbi Brown Cosmetics

2.4M (=)

0.78% (175)

1.2M (24)

2.2k (60)

20

Keyshia Ka'oir

2.4M (=)

1.42% (89)

27.6k (115)

3.9k (21)

21

Motives Cosmetics Official

2.3M (=)

0.60% (199)

647.4k (40)

18.2k (1)

22

essie

2.2M (=)

1.69% (59)

248.7k (70)

2.9k (36)

23

Milani Cosmetics

2.2M (=)

0.84% (160)

260.8k (66)

1.9k (76)

24

House of Lashes®

2.2M (=)

0.61% (197)

474.3k (48)

7.8k (6)

25

eos Products

2M (=)

2.94% (17)

2.7M (15)

1k (136)

26

Sugarpill Cosmetics

2M (=)

1.01% (136)

450k (50)

7.2k (7)

27

Estée Lauder

2M (=)

0.88% (156)

1.2M (23)

2.3k (56)

28

Lancôme Official

1.9M (=)

0.76% (180)

1.4M (22)

1.5k (104)

29

Real Techniques

1.8M (=)

1.35% (95)

597.8k (41)

2k (70)

30

Risqué | A Vida em Cores

1.8M (=)

1.22% (111)

31k (111)

1.4k (109)

1

Closeup

15.4k (208)

37.36% (=)

55 (306)

25 (305)

2

PowWow Smile

28.4k (181)

7.91% (=)

199 (286)

170 (282)

3

treaclemoon (official)

153.4k (93)

6.55% (=)

3.3k (177)

434 (240)

4

Merci Handy

158.3k (91)

4.50% (=)

17.2k (127)

1.2k (122)

5

Devonne

474.3k (61)

4.16% (=)

147.2k (75)

635 (200)

6

Golden Rose

142.5k (96)

3.63% (=)

19k (124)

933 (151)

7

프리메라 primera Official Account

11.6k (227)

3.54% (=)

0 (323)

345 (258)

8

Gillette Venus

24k (190)

3.51% (+1)

6.2k (159)

258 (266)

9

Daniel Gray

12.9k (218)

3.50% (-1)

118 (297)

86 (297)

10

St. Ives

34.3k (168)

3.32% (=)

2.7k (184)

401 (248)

11

dm-drogerie markt Deutschland

1.3M (39)

3.30% (=)

72.9k (92)

1k (137)

12

Clean & Clear

82.1k (115)

3.29% (=)

24.8k (120)

636 (199)

13

Bella Henna

116.5k (104)

3.26% (=)

837 (231)

458 (233)

14

SHISEIDO

282k (71)

2.98% (=)

758.7k (34)

1.1k (130)

15

GLOSSYBOX

134k (97)

2.97% (=)

11.2k (143)

1.5k (105)

16

La Roche-Posay Maroc

13.1k (216)

2.94% (+1)

347 (273)

64 (298)

17

eos Products

2M (25)

2.94% (-1)

2.7M (15)

1k (136)

18

essence cosmetics

1.3M (37)

2.90% (=)

192.8k (74)

1.5k (101)

19

patchology

15.1k (211)

2.81% (=)

4.6k (165)

607 (208)

20

Dermacol CZ&SK

37.4k (164)

2.75% (=)

1.1k (220)

617 (206)

21

Glossier

691.4k (50)

2.73% (=)

87.9k (86)

2.1k (64)

22

HAWKERS CO.

643k (53)

2.72% (=)

69.3k (96)

2.2k (61)

23

Issey Miyake Parfums

15.3k (209)

2.63% (=)

1.1k (221)

164 (284)

24

Lush Cosmetics North America

3.9M (13)

2.58% (=)

1.2k (214)

1.7k (93)

25

Crest

15.3k (210)

2.57% (=)

13.8k (137)

175 (280)

26

WELEDA

25.9k (187)

2.56% (=)

116.1k (82)

544 (218)

27

Kérastase Deutschland

10.2k (233)

2.52% (=)

613 (248)

913 (154)

28

Angela & Dmytri

11.3k (228)

2.52% (=)

28 (310)

855 (165)

29

SPN Nails Professional

60.3k (145)

2.44% (=)

40.1k (105)

1.6k (95)

30

ARTDECO

125.6k (99)

2.41% (=)

17.3k (126)

824 (172)

1

Anastasia Beverly Hills

14.4M (2)

0.96% (141)

11.1M (=)

10.7k (4)

2

M·A·C Cosmetics

16.2M (1)

0.61% (198)

9.9M (=)

4.6k (16)

3

KENZO

1.5M (32)

0.87% (157)

6.5M (=)

1.7k (90)

4

Urban Decay Cosmetics

8.7M (7)

0.90% (150)

6.5M (=)

3k (34)

5

Sephora

12.3M (3)

0.74% (182)

5.5M (=)

3.1k (31)

6

NYX Professional Makeup

11.6M (4)

0.90% (151)

5.1M (=)

4.3k (18)

7

MAKE UP FOR EVER OFFICIAL

3.9M (12)

0.53% (206)

4.8M (=)

2.8k (38)

8

OPI

974.8k (44)

1.28% (102)

4.4M (=)

3k (33)

9

Too Faced Cosmetics

9.2M (6)

1.23% (108)

3.1M (=)

3.8k (22)

10

L'Oréal Paris USA

0 (312)

0.00% (0)

3.1M (+1)

0 (320)

11

L'Oréal Paris France

0 (310)

0.00% (0)

3.1M (-1)

0 (330)

12

CALVIN KLEIN

9.9M (5)

1.05% (133)

3M (=)

2k (72)

13

Gemey Maybelline

0 (314)

0.00% (0)

2.8M (=)

0 (329)

14

Maybelline New York

5.6M (10)

0.91% (149)

2.8M (=)

5.1k (13)

15

eos Products

2M (25)

2.94% (17)

2.7M (=)

1k (136)

16

avoninsider

120k (101)

1.31% (99)

2.1M (=)

1.9k (77)

17

Redken

260.1k (75)

0.59% (201)

1.8M (=)

2.5k (44)

18

Oriflame

239.6k (76)

1.53% (76)

1.8M (=)

806 (173)

19

ETUDE HOUSE Hong Kong

43k (158)

1.31% (98)

1.7M (=)

483 (225)

20

Lime Crime

3.2M (16)

1.17% (116)

1.5M (=)

8.2k (5)

21

Revlon

1.3M (38)

0.74% (183)

1.5M (=)

2.1k (68)

22

Lancôme Official

1.9M (28)

0.76% (180)

1.4M (=)

1.5k (104)

23

Estée Lauder

2M (27)

0.88% (156)

1.2M (=)

2.3k (56)

24

Bobbi Brown Cosmetics

2.4M (19)

0.78% (175)

1.2M (=)

2.2k (60)

25

Tarte Cosmetics

7M (9)

0.94% (145)

1.1M (=)

5.7k (10)

26

Benefit Cosmetics US

7M (8)

1.13% (120)

1.1M (=)

4.6k (17)

27

Clinique

1.5M (33)

0.77% (177)

1.1M (=)

1.4k (114)

28

Smashbox Cosmetics

3.4M (15)

0.71% (188)

1.1M (=)

2.3k (57)

29

Comme des Garcons OFFICIAL

1.2M (40)

1.19% (115)

1.1M (=)

211 (275)

30

Bath & Body Works

3.1M (17)

2.20% (36)

1M (=)

3k (35)

1

Motives Cosmetics Official

2.3M (21)

0.60% (199)

647.4k (40)

18.2k (=)

2

curlbox

360.5k (65)

1.53% (77)

715.4k (35)

15.8k (=)

3

Gerard Cosmetics

1.6M (31)

0.45% (220)

398.7k (55)

11.5k (=)

4

Anastasia Beverly Hills

14.4M (2)

0.96% (141)

11.1M (1)

10.7k (=)

5

Lime Crime

3.2M (16)

1.17% (116)

1.5M (20)

8.2k (=)

6

House of Lashes®

2.2M (24)

0.61% (197)

474.3k (48)

7.8k (=)

7

Sugarpill Cosmetics

2M (26)

1.01% (136)

450k (50)

7.2k (=)

8

Suavecito Pomade

195.9k (87)

1.57% (71)

136.7k (78)

6.1k (=)

9

Sis Hair

10.9k (229)

0.17% (233)

218 (280)

6k (=)

10

Tarte Cosmetics

7M (9)

0.94% (145)

1.1M (25)

5.7k (=)

11

ROMANOVAMAKEUP Ресницы

69.1k (134)

0.40% (226)

16.7k (131)

5.6k (=)

12

Bondi Sands

447.6k (63)

0.82% (166)

70.2k (93)

5.5k (=)

13

Maybelline New York

5.6M (10)

0.91% (149)

2.8M (14)

5.1k (=)

14

L'Oréal Paris Makeup

3.9M (14)

0.67% (190)

681.3k (37)

5k (=)

15

SigmaBeauty.com

3M (18)

0.55% (205)

541.9k (42)

4.9k (=)

16

M·A·C Cosmetics

16.2M (1)

0.61% (198)

9.9M (2)

4.6k (=)

17

Benefit Cosmetics US

7M (8)

1.13% (120)

1.1M (26)

4.6k (=)

18

NYX Professional Makeup

11.6M (4)

0.90% (151)

5.1M (6)

4.3k (=)

19

Palytte

30.1k (177)

0.47% (218)

6.9k (154)

4.1k (=)

20

Beleza na Web

197k (85)

0.29% (229)

0 (320)

4k (=)

21

Keyshia Ka'oir

2.4M (20)

1.42% (89)

27.6k (115)

3.9k (=)

22

Too Faced Cosmetics

9.2M (6)

1.23% (108)

3.1M (9)

3.8k (=)

23

Lace Kingdom

9.2k (238)

0.21% (0)

11 (317)

3.7k (=)

24

Ardell Lashes

713k (49)

0.56% (204)

471.8k (49)

3.5k (=)

25

Айгунь

22.8k (195)

0.44% (224)

2.5k (186)

3.5k (=)

26

Tammy Taylor

64.6k (138)

0.71% (187)

90.5k (84)

3.4k (=)

27

CLARINS USA

214.2k (83)

0.76% (178)

424.5k (52)

3.4k (=)

28

Borissoler

9.1k (239)

0.95% (0)

918 (227)

3.4k (=)

29

Avon Philippines

111k (105)

0.51% (208)

15.7k (133)

3.3k (=)

30

Al Jothen Gallery

100.2k (109)

0.44% (221)

0 (329)

3.3k (=)