beauty

Brand Categories Followers ER i Average engagement rate of all media. Engagement rate is based on the likes and comments received divided by the number of followers at the time of the post. Posts on hashtag Media posted
1

M·A·C Cosmetics

15.8M (=)

0.63% (191)

9.3M (2)

4.3k (17)

2

Anastasia Beverly Hills

14.2M (=)

0.98% (139)

10.3M (1)

10.3k (4)

3

Sephora

11.9M (=)

0.78% (174)

5.2M (5)

2.9k (32)

4

NYX Professional Makeup

11.3M (=)

0.98% (140)

4.8M (6)

4k (18)

5

Calvin Klein

9.5M (=)

1.12% (122)

2.8M (12)

1.9k (69)

6

Too Faced Cosmetics

9.1M (=)

1.29% (101)

2.9M (9)

3.6k (23)

7

Urban Decay Cosmetics

8.5M (=)

0.95% (145)

6.2M (4)

2.7k (39)

8

Benefit Cosmetics US

6.8M (=)

1.16% (116)

1M (28)

4.4k (16)

9

Tarte Cosmetics

6.8M (=)

0.97% (141)

979k (30)

5.3k (11)

10

Maybelline New York

5.4M (=)

0.93% (148)

2.6M (14)

4.8k (13)

11

narsissist

4.6M (=)

1.16% (115)

315.7k (61)

2.4k (47)

12

Lush Cosmetics North America

3.9M (=)

2.71% (22)

1.2k (209)

1.6k (89)

13

MAKE UP FOR EVER OFFICIAL

3.8M (=)

0.55% (200)

4.4M (7)

2.6k (40)

14

L'Oréal Paris Makeup

3.6M (=)

0.66% (187)

637.5k (38)

4.8k (14)

15

Smashbox Cosmetics

3.2M (=)

0.73% (180)

1M (27)

2.2k (54)

16

Lime Crime

3.1M (=)

1.20% (112)

1.4M (20)

7.9k (5)

17

Bath & Body Works

3M (=)

2.28% (36)

1M (26)

2.8k (33)

18

SigmaBeauty.com

2.9M (=)

0.57% (199)

506.8k (44)

4.7k (15)

19

Bobbi Brown Cosmetics

2.3M (=)

0.81% (168)

1.1M (24)

2.1k (59)

20

Motives Cosmetics Official

2.3M (=)

0.61% (193)

636.4k (39)

18.1k (1)

21

Keyshia Ka'oir

2.3M (=)

1.37% (94)

25.9k (114)

3.8k (19)

22

essie

2.2M (=)

1.76% (55)

242.4k (68)

2.7k (37)

23

House of Lashes®

2.1M (=)

0.64% (190)

455.8k (47)

7.5k (6)

24

Milani Cosmetics

2.1M (=)

0.87% (155)

245.2k (66)

1.9k (71)

25

eos Products

2M (=)

3.12% (17)

2.6M (15)

977 (134)

26

Sugarpill Cosmetics

2M (=)

1.04% (131)

436.2k (49)

6.9k (7)

27

Estée Lauder

1.9M (=)

0.95% (144)

1.2M (23)

2.1k (56)

28

Lancôme Official

1.8M (=)

0.80% (172)

1.3M (22)

1.3k (108)

29

Real Techniques

1.8M (=)

1.41% (91)

578.8k (41)

2k (68)

30

Risqué | A Vida em Cores

1.7M (=)

1.25% (108)

30.1k (109)

1.4k (101)

1

Closeup

15.8k (202)

37.41% (=)

56 (299)

25 (298)

2

PowWow Smile

28.1k (174)

9.42% (=)

188 (282)

145 (278)

3

treaclemoon (official)

154.7k (88)

6.80% (=)

3.3k (173)

418 (233)

4

Merci Handy

145.5k (90)

4.65% (=)

15.9k (126)

1.2k (118)

5

Devonne

484.4k (57)

4.16% (=)

142.3k (74)

635 (190)

6

Golden Rose

133.8k (93)

3.99% (=)

15.8k (127)

865 (152)

7

La Roche-Posay Maroc

11.8k (216)

3.95% (=)

341 (266)

59 (292)

8

Gillette Venus

21.8k (190)

3.93% (=)

5.9k (157)

248 (259)

9

프리메라 primera Official Account

11k (220)

3.88% (=)

0 (325)

321 (252)

10

St. Ives

27.4k (175)

3.66% (=)

2.5k (183)

389 (237)

11

dm-drogerie markt Deutschland

1.2M (38)

3.41% (=)

69.8k (90)

1k (132)

12

Daniel Gray

12.6k (211)

3.38% (=)

115 (292)

85 (287)

13

Clean & Clear

78.2k (112)

3.34% (=)

23.8k (117)

630 (193)

14

Bella Henna

113.6k (98)

3.32% (=)

833 (225)

452 (222)

15

GLOSSYBOX

125.3k (95)

3.17% (=)

10.9k (140)

1.4k (99)

16

essence cosmetics

1.3M (37)

3.12% (=)

182.1k (73)

1.4k (100)

17

eos Products

2M (25)

3.12% (=)

2.6M (15)

977 (134)

18

SHISEIDO

268.6k (71)

3.06% (=)

727.9k (34)

1.1k (126)

19

patchology

12.4k (213)

3.05% (=)

4k (163)

576 (205)

20

Dermacol CZ&SK

35.7k (161)

2.90% (=)

1k (217)

583 (203)

21

WELEDA

23.5k (185)

2.71% (+1)

109.6k (80)

496 (215)

22

Lush Cosmetics North America

3.9M (12)

2.71% (-1)

1.2k (209)

1.6k (89)

23

SPN Nails Professional

57.9k (141)

2.71% (=)

37.7k (102)

1.5k (94)

24

Issey Miyake Parfums

14.4k (209)

2.68% (=)

970 (219)

146 (277)

25

ARTDECO

100.5k (104)

2.66% (+1)

15.2k (131)

710 (176)

26

Glossier

608.3k (52)

2.66% (-1)

73.1k (88)

2k (63)

27

Crest

14.6k (207)

2.54% (=)

13.5k (133)

173 (273)

28

Yves Rocher Ukraine

17.9k (197)

2.53% (=)

0 (324)

732 (174)

29

Kérastase Deutschland

10.2k (226)

2.52% (=)

617 (239)

913 (145)

30

Angela & Dmytri

10.7k (223)

2.50% (=)

24 (306)

845 (155)

1

Anastasia Beverly Hills

14.2M (2)

0.98% (139)

10.3M (=)

10.3k (4)

2

M·A·C Cosmetics

15.8M (1)

0.63% (191)

9.3M (=)

4.3k (17)

3

KENZO

1.5M (32)

0.91% (150)

6.4M (=)

1.7k (85)

4

Urban Decay Cosmetics

8.5M (7)

0.95% (145)

6.2M (=)

2.7k (39)

5

Sephora

11.9M (3)

0.78% (174)

5.2M (=)

2.9k (32)

6

NYX Professional Makeup

11.3M (4)

0.98% (140)

4.8M (=)

4k (18)

7

MAKE UP FOR EVER OFFICIAL

3.8M (13)

0.55% (200)

4.4M (=)

2.6k (40)

8

OPI

966.8k (42)

1.34% (98)

4.3M (=)

2.8k (34)

9

Too Faced Cosmetics

9.1M (6)

1.29% (101)

2.9M (=)

3.6k (23)

10

L'Oréal Paris USA

0 (302)

0.00% (0)

2.9M (=)

0 (320)

11

L'Oréal Paris France

0 (305)

0.00% (0)

2.9M (=)

0 (313)

12

Calvin Klein

9.5M (5)

1.12% (122)

2.8M (=)

1.9k (69)

13

Gemey Maybelline

0 (311)

0.00% (0)

2.6M (=)

0 (312)

14

Maybelline New York

5.4M (10)

0.93% (148)

2.6M (=)

4.8k (13)

15

eos Products

2M (25)

3.12% (17)

2.6M (=)

977 (134)

16

avoninsider

115.3k (97)

1.35% (96)

2M (=)

1.9k (73)

17

Redken

260.1k (73)

0.59% (194)

1.7M (=)

2.5k (43)

18

Oriflame

221.4k (76)

1.54% (79)

1.7M (=)

750 (170)

19

ETUDE HOUSE Hong Kong

42.2k (152)

1.45% (86)

1.6M (=)

450 (223)

20

Lime Crime

3.1M (16)

1.20% (112)

1.4M (=)

7.9k (5)

21

Revlon

1.2M (39)

0.78% (176)

1.4M (=)

2k (65)

22

Lancôme Official

1.8M (28)

0.80% (172)

1.3M (=)

1.3k (108)

23

Estée Lauder

1.9M (27)

0.95% (144)

1.2M (=)

2.1k (56)

24

Bobbi Brown Cosmetics

2.3M (19)

0.81% (168)

1.1M (=)

2.1k (59)

25

Clinique

1.4M (33)

0.84% (162)

1.1M (=)

1.3k (113)

26

Bath & Body Works

3M (17)

2.28% (36)

1M (=)

2.8k (33)

27

Smashbox Cosmetics

3.2M (15)

0.73% (180)

1M (=)

2.2k (54)

28

Benefit Cosmetics US

6.8M (8)

1.16% (116)

1M (=)

4.4k (16)

29

Comme des Garcons OFFICIAL

1.1M (41)

1.24% (110)

1M (=)

196 (269)

30

Tarte Cosmetics

6.8M (9)

0.97% (141)

979k (=)

5.3k (11)

1

Motives Cosmetics Official

2.3M (20)

0.61% (193)

636.4k (39)

18.1k (=)

2

curlbox

358.4k (64)

1.55% (78)

692.2k (35)

15.7k (=)

3

Gerard Cosmetics

1.6M (31)

0.47% (212)

382.8k (53)

10.9k (=)

4

Anastasia Beverly Hills

14.2M (2)

0.98% (139)

10.3M (1)

10.3k (=)

5

Lime Crime

3.1M (16)

1.20% (112)

1.4M (20)

7.9k (=)

6

House of Lashes®

2.1M (23)

0.64% (190)

455.8k (47)

7.5k (=)

7

Sugarpill Cosmetics

2M (26)

1.04% (131)

436.2k (49)

6.9k (=)

8

Suavecito Pomade

193.4k (82)

1.62% (67)

130.1k (75)

5.9k (=)

9

Sis Hair

10.9k (221)

0.18% (227)

214 (274)

5.8k (=)

10

ROMANOVAMAKEUP Ресницы

67.6k (129)

0.40% (222)

16k (125)

5.5k (=)

11

Tarte Cosmetics

6.8M (9)

0.97% (141)

979k (30)

5.3k (=)

12

Bondi Sands

436.1k (61)

0.84% (160)

65.8k (92)

5.3k (=)

13

Maybelline New York

5.4M (10)

0.93% (148)

2.6M (14)

4.8k (=)

14

L'Oréal Paris Makeup

3.6M (14)

0.66% (187)

637.5k (38)

4.8k (=)

15

SigmaBeauty.com

2.9M (18)

0.57% (199)

506.8k (44)

4.7k (=)

16

Benefit Cosmetics US

6.8M (8)

1.16% (116)

1M (28)

4.4k (=)

17

M·A·C Cosmetics

15.8M (1)

0.63% (191)

9.3M (2)

4.3k (=)

18

NYX Professional Makeup

11.3M (4)

0.98% (140)

4.8M (6)

4k (=)

19

Keyshia Ka'oir

2.3M (21)

1.37% (94)

25.9k (114)

3.8k (=)

20

Palytte

29.7k (169)

0.48% (208)

6.5k (151)

3.8k (=)

21

Lace Kingdom

9.2k (230)

0.21% (0)

9 (313)

3.7k (=)

22

Beleza na Web

183.2k (84)

0.29% (223)

0 (320)

3.6k (=)

23

Too Faced Cosmetics

9.1M (6)

1.29% (101)

2.9M (9)

3.6k (=)

24

Ardell Lashes

694.3k (48)

0.57% (197)

436.8k (48)

3.3k (=)

25

Айгунь

22.5k (189)

0.45% (216)

2.4k (184)

3.3k (=)

26

CLARINS USA

207.6k (80)

0.79% (173)

404.7k (50)

3.3k (=)

27

Borissoler

8.9k (232)

0.95% (0)

876 (221)

3.3k (=)

28

Tammy Taylor

62.6k (135)

0.71% (181)

85.1k (82)

3.3k (=)

29

Avon Philippines

109.3k (100)

0.53% (202)

15.5k (129)

3.2k (=)

30

Al Jothen Gallery

99.4k (105)

0.47% (213)

0 (317)

3.1k (=)