beauty

Brand Categories Followers ER i Average engagement rate of all media. Engagement rate is based on the likes and comments received divided by the number of followers at the time of the post. Posts on hashtag Media posted
1

M·A·C Cosmetics

13.9M (=)

0.68% (179)

8.1M (2)

3.6k (19)

2

Anastasia Beverly Hills

12.9M (=)

1.02% (136)

8.6M (1)

9.5k (4)

3

Sephora

10.5M (=)

0.87% (162)

4.7M (5)

2.6k (33)

4

NYX Professional Makeup

10.3M (=)

1.11% (122)

4.1M (6)

3.7k (18)

5

Too Faced Cosmetics

8.3M (=)

1.41% (96)

2.5M (9)

3.1k (21)

6

Calvin Klein

8.2M (=)

1.26% (111)

2.4M (10)

1.9k (59)

7

Urban Decay Cosmetics

7.7M (=)

1.04% (131)

5.4M (4)

2.3k (41)

8

Tarte Cosmetics

5.9M (+1)

1.02% (134)

713.2k (33)

4.6k (11)

9

Benefit Cosmetics US

5.9M (-1)

1.22% (113)

814.1k (30)

4.1k (15)

10

Maybelline New York

4.7M (=)

0.93% (149)

2.3M (14)

4.2k (13)

11

narsissist

3.6M (=)

1.28% (107)

264.6k (62)

2.1k (46)

12

Lush Cosmetics North America

3.5M (=)

3.01% (20)

1.2k (200)

1.4k (88)

13

MAKE UP FOR EVER OFFICIAL

3.3M (=)

0.59% (189)

3.7M (8)

2.2k (45)

14

L'Oréal Paris Makeup

3.1M (=)

0.66% (181)

529.6k (39)

4.3k (12)

15

Bath & Body Works

2.8M (=)

2.50% (30)

974.1k (25)

2.6k (32)

16

Lime Crime

2.8M (=)

1.27% (109)

1.3M (21)

7k (5)

17

Smashbox Cosmetics

2.7M (=)

0.76% (172)

884.3k (27)

1.9k (57)

18

SigmaBeauty.com

2.7M (=)

0.62% (184)

445.4k (45)

4.1k (14)

19

Motives Cosmetics Official

2.3M (=)

0.63% (183)

607.8k (36)

17.7k (1)

20

essie

2.1M (=)

1.99% (46)

224.9k (66)

2.4k (39)

21

Keyshia Ka'oir

2.1M (=)

1.35% (104)

21.3k (117)

3.8k (17)

22

House of Lashes®

2M (=)

0.71% (176)

413.8k (46)

6.8k (6)

23

eos Products

2M (=)

3.50% (13)

2.4M (13)

863 (132)

24

Sugarpill Cosmetics

1.9M (=)

1.10% (125)

401.6k (48)

6.2k (7)

25

Bobbi Brown Cosmetics

1.8M (=)

0.96% (142)

1M (23)

1.5k (81)

26

Milani Cosmetics

1.8M (=)

0.94% (148)

212.8k (68)

1.8k (66)

27

Estée Lauder

1.6M (=)

1.15% (118)

1M (24)

1.8k (61)

28

Real Techniques

1.6M (=)

1.61% (75)

527.4k (40)

1.7k (68)

29

Gerard Cosmetics

1.6M (=)

0.52% (197)

344k (52)

9.6k (3)

30

KENZO

1.5M (=)

0.98% (139)

6.2M (3)

1.6k (78)

1

Closeup

15.1k (197)

35.03% (=)

87 (286)

25 (286)

2

treaclemoon (official)

145.9k (85)

7.56% (=)

2.9k (172)

370 (230)

3

Gillette Venus

17.2k (190)

4.77% (=)

5.1k (156)

232 (247)

4

Merci Handy

97k (100)

4.65% (+1)

12.1k (130)

1.1k (114)

5

Golden Rose

108.9k (93)

4.64% (-1)

13.1k (127)

751 (152)

6

St. Ives

21.6k (178)

4.21% (=)

2.2k (183)

376 (227)

7

Devonne

495.5k (53)

4.15% (=)

137.5k (74)

633 (175)

8

Clean & Clear

71.6k (109)

3.94% (=)

21.8k (115)

586 (184)

9

dm-drogerie markt Deutschland

1.1M (36)

3.83% (=)

62.7k (87)

926 (125)

10

Bella Henna

104.5k (96)

3.72% (=)

768 (217)

421 (217)

11

essence cosmetics

1.2M (34)

3.64% (=)

149.1k (73)

1.2k (103)

12

GLOSSYBOX

104.3k (97)

3.60% (=)

9.8k (139)

1.3k (98)

13

eos Products

2M (23)

3.50% (=)

2.4M (13)

863 (132)

14

Dermacol CZ&SK

29k (161)

3.44% (=)

819 (213)

475 (209)

15

Made in Sephora

175.5k (78)

3.31% (=)

15.9k (122)

135 (266)

16

Daniel Gray

11.5k (209)

3.25% (=)

105 (283)

81 (277)

17

SPN Nails Professional ❤❤❤

50.3k (136)

3.24% (=)

30.7k (101)

1.3k (94)

18

WELEDA

18.6k (184)

3.04% (+1)

92.8k (79)

392 (222)

19

Yves Rocher Ukraine

15.4k (195)

3.04% (-1)

0 (307)

649 (169)

20

Lush Cosmetics North America

3.5M (12)

3.01% (=)

1.2k (200)

1.4k (88)

21

Issey Miyake Parfums

12.8k (204)

2.90% (=)

684 (224)

136 (264)

22

ChapStick

64k (122)

2.68% (=)

194.9k (70)

749 (154)

23

CATRICE Cosmetics official

375.9k (59)

2.64% (=)

0 (308)

650 (168)

24

Crest

12.8k (205)

2.63% (=)

12.6k (128)

165 (257)

25

Maria Nila Stockholm

21.9k (176)

2.57% (=)

26.1k (107)

605 (181)

26

Eau Thermale Avène France

33.8k (150)

2.54% (=)

96.3k (78)

217 (250)

27

Glossier

406.2k (57)

2.53% (=)

44.5k (96)

1.8k (62)

28

Kérastase Deutschland

10.2k (215)

2.52% (=)

608 (231)

913 (127)

29

SHISEIDO

188.4k (74)

2.52% (=)

663.6k (34)

809 (142)

30

Bath & Body Works

2.8M (15)

2.50% (=)

974.1k (25)

2.6k (32)

1

Anastasia Beverly Hills

12.9M (2)

1.02% (136)

8.6M (=)

9.5k (4)

2

M·A·C Cosmetics

13.9M (1)

0.68% (179)

8.1M (=)

3.6k (19)

3

KENZO

1.5M (30)

0.98% (139)

6.2M (=)

1.6k (78)

4

Urban Decay Cosmetics

7.7M (7)

1.04% (131)

5.4M (=)

2.3k (41)

5

Sephora

10.5M (3)

0.87% (162)

4.7M (=)

2.6k (33)

6

NYX Professional Makeup

10.3M (4)

1.11% (122)

4.1M (=)

3.7k (18)

7

OPI

941k (41)

1.48% (88)

4.1M (=)

2.6k (34)

8

MAKE UP FOR EVER OFFICIAL

3.3M (13)

0.59% (189)

3.7M (=)

2.2k (45)

9

Too Faced Cosmetics

8.3M (5)

1.41% (96)

2.5M (=)

3.1k (21)

10

Calvin Klein

8.2M (6)

1.26% (111)

2.4M (=)

1.9k (59)

11

L'Oréal Paris USA

0 (310)

0.00% (0)

2.4M (=)

0 (292)

12

L'Oréal Paris France

0 (313)

0.00% (0)

2.4M (=)

0 (296)

13

eos Products

2M (23)

3.50% (13)

2.4M (=)

863 (132)

14

Maybelline New York

4.7M (10)

0.93% (149)

2.3M (+1)

4.2k (13)

15

Gemey Maybelline

0 (305)

0.00% (0)

2.3M (-1)

0 (290)

16

avoninsider

107.4k (94)

1.42% (94)

1.7M (=)

1.8k (65)

17

ETUDE HOUSE Hong Kong

40.4k (146)

1.75% (64)

1.5M (=)

384 (224)

18

Redken

238.6k (70)

0.62% (185)

1.4M (=)

2.3k (42)

19

Oriflame

173.2k (79)

1.55% (80)

1.3M (=)

617 (179)

20

Revlon

1.1M (39)

0.88% (161)

1.3M (=)

1.9k (58)

21

Lime Crime

2.8M (16)

1.27% (109)

1.3M (=)

7k (5)

22

Lancôme Official

1.5M (31)

0.90% (155)

1.1M (=)

1.1k (112)

23

Bobbi Brown Cosmetics

1.8M (25)

0.96% (142)

1M (=)

1.5k (81)

24

Estée Lauder

1.6M (27)

1.15% (118)

1M (=)

1.8k (61)

25

Bath & Body Works

2.8M (15)

2.50% (30)

974.1k (=)

2.6k (32)

26

Clinique

1.2M (35)

0.93% (150)

946.4k (=)

1.1k (109)

27

Smashbox Cosmetics

2.7M (17)

0.76% (172)

884.3k (=)

1.9k (57)

28

Dove Global Channel

186k (75)

1.04% (132)

873.2k (=)

374 (228)

29

Comme des Garcons OFFICIAL

913.8k (42)

1.48% (87)

851k (=)

126 (269)

30

Benefit Cosmetics US

5.9M (9)

1.22% (113)

814.1k (=)

4.1k (15)

1

Motives Cosmetics Official

2.3M (19)

0.63% (183)

607.8k (36)

17.7k (=)

2

curlbox

346.6k (61)

1.62% (73)

649.3k (35)

15.4k (=)

3

Gerard Cosmetics

1.6M (29)

0.52% (197)

344k (52)

9.6k (=)

4

Anastasia Beverly Hills

12.9M (2)

1.02% (136)

8.6M (1)

9.5k (=)

5

Lime Crime

2.8M (16)

1.27% (109)

1.3M (21)

7k (=)

6

House of Lashes®

2M (22)

0.71% (176)

413.8k (46)

6.8k (=)

7

Sugarpill Cosmetics

1.9M (24)

1.10% (125)

401.6k (48)

6.2k (=)

8

Suavecito Pomade

182.2k (76)

1.75% (65)

111.8k (76)

5.4k (=)

9

ROMANOVAMAKEUP ресницы

60.3k (127)

0.39% (210)

14.2k (125)

5.2k (=)

10

Bondi Sands

367.7k (60)

0.89% (157)

54.1k (92)

4.8k (=)

11

Tarte Cosmetics

5.9M (8)

1.02% (134)

713.2k (33)

4.6k (=)

12

L'Oréal Paris Makeup

3.1M (14)

0.66% (181)

529.6k (39)

4.3k (=)

13

Maybelline New York

4.7M (10)

0.93% (149)

2.3M (14)

4.2k (=)

14

SigmaBeauty.com

2.7M (18)

0.62% (184)

445.4k (45)

4.1k (=)

15

Benefit Cosmetics US

5.9M (9)

1.22% (113)

814.1k (30)

4.1k (=)

16

piCture pOlish

516.4k (50)

1.19% (115)

119k (75)

3.8k (=)

17

Keyshia Ka'oir

2.1M (21)

1.35% (104)

21.3k (117)

3.8k (=)

18

NYX Professional Makeup

10.3M (4)

1.11% (122)

4.1M (6)

3.7k (=)

19

M·A·C Cosmetics

13.9M (1)

0.68% (179)

8.1M (2)

3.6k (=)

20

Palytte

28.5k (162)

0.51% (198)

5.8k (152)

3.2k (=)

21

Too Faced Cosmetics

8.3M (5)

1.41% (96)

2.5M (9)

3.1k (=)

22

CLARINS USA

181.9k (77)

0.84% (166)

363k (49)

3.1k (=)

23

Ardell Lashes

607.7k (47)

0.60% (188)

359.1k (50)

3k (=)

24

Borissoler

8.3k (222)

0.91% (0)

634 (230)

3k (=)

25

Айгунь

21.3k (179)

0.49% (201)

2.1k (184)

3k (=)

26

Beleza na Web

132.7k (87)

0.29% (212)

0 (313)

2.9k (=)

27

Avon Philippines

100.9k (99)

0.58% (191)

14.6k (124)

2.9k (=)

28

Julep

103.2k (98)

1.54% (81)

73.7k (81)

2.8k (=)

29

Tammy Taylor

54.5k (133)

0.72% (174)

72.2k (83)

2.8k (=)

30

Al Jothen Gallery

92.3k (101)

0.53% (194)

0 (311)

2.7k (=)