beauty

Brand Categories Followers ER i Average engagement rate of all media. Engagement rate is based on the likes and comments received divided by the number of followers at the time of the post. Posts on hashtag Media posted
1

M·A·C Cosmetics

13.4M (=)

0.70% (175)

7.8M (2)

3.4k (19)

2

Anastasia Beverly Hills

12.6M (=)

1.03% (132)

8.1M (1)

9.2k (4)

3

Sephora

10.3M (=)

0.92% (150)

4.5M (5)

2.5k (33)

4

NYX Professional Makeup

10M (=)

1.14% (116)

3.9M (7)

3.6k (18)

5

Calvin Klein

8M (=)

1.50% (85)

2.3M (9)

1.8k (58)

6

Too Faced Cosmetics

8M (=)

1.44% (94)

2.3M (10)

3k (22)

7

Urban Decay Cosmetics

7.5M (=)

1.08% (125)

5.2M (4)

2.2k (40)

8

Benefit Cosmetics US

5.7M (=)

1.23% (109)

764.5k (30)

4k (13)

9

Tarte Cosmetics

5.7M (=)

1.04% (130)

646.7k (33)

4.4k (11)

10

Maybelline New York

4.5M (=)

0.94% (148)

2.2M (15)

4.1k (12)

11

narsissist

3.6M (=)

1.28% (108)

252k (62)

2.1k (42)

12

Lush Cosmetics North America

3.4M (=)

3.06% (18)

1.2k (196)

1.3k (88)

13

MAKE UP FOR EVER OFFICIAL

3.1M (=)

0.60% (185)

3.5M (8)

2.1k (46)

14

L'Oréal Paris Makeup

2.8M (=)

0.66% (177)

500.3k (41)

3.9k (15)

15

Bath & Body Works

2.7M (=)

2.58% (22)

960k (25)

2.5k (31)

16

Lime Crime

2.7M (=)

1.30% (105)

1.3M (20)

6.8k (5)

17

SigmaBeauty.com

2.7M (=)

0.65% (178)

426.7k (45)

3.9k (14)

18

Smashbox Cosmetics

2.6M (=)

0.75% (169)

847.7k (28)

1.8k (56)

19

Motives Cosmetics Official

2.3M (=)

0.64% (179)

599.6k (36)

17.6k (1)

20

House of Lashes®

2M (=)

0.73% (170)

401.4k (46)

6.5k (6)

21

Keyshia Ka'oir

2M (=)

1.32% (102)

19.7k (117)

3.7k (17)

22

eos Products

1.9M (=)

3.62% (13)

2.3M (13)

836 (131)

23

Bobbi Brown Cosmetics

1.8M (=)

0.96% (142)

983k (23)

1.5k (77)

24

Sugarpill Cosmetics

1.8M (=)

1.12% (120)

388.4k (47)

6k (7)

25

Milani Cosmetics

1.7M (=)

0.96% (144)

202.2k (68)

1.7k (63)

26

essie

1.7M (=)

2.07% (43)

219.6k (65)

2.2k (38)

27

Estée Lauder

1.6M (=)

1.18% (115)

970.9k (24)

1.8k (57)

28

Gerard Cosmetics

1.6M (=)

0.53% (193)

330.6k (52)

9.2k (3)

29

Real Techniques

1.5M (=)

1.66% (69)

511.6k (39)

1.7k (67)

30

KENZO

1.4M (=)

1.01% (134)

6.2M (3)

1.6k (75)

1

Closeup

15.3k (190)

35.05% (=)

86 (283)

25 (281)

2

treaclemoon (official)

139.2k (84)

7.66% (=)

2.6k (174)

357 (225)

3

Gillette Venus

16.9k (184)

4.88% (=)

5.1k (154)

230 (243)

4

Golden Rose

100.6k (94)

4.84% (=)

12k (127)

721 (153)

5

Merci Handy

86.7k (99)

4.54% (=)

11.2k (129)

1k (113)

6

St. Ives

20.7k (174)

4.25% (=)

2.2k (181)

373 (220)

7

Devonne

498.9k (51)

4.18% (=)

135.6k (74)

625 (170)

8

Clean & Clear

71k (106)

4.14% (=)

21.3k (114)

573 (181)

9

dm-drogerie markt Deutschland

1.1M (36)

3.98% (=)

59.1k (88)

909 (121)

10

Bella Henna

102.1k (92)

3.79% (=)

665 (222)

414 (212)

11

essence cosmetics

1.1M (34)

3.77% (=)

139.6k (73)

1.2k (103)

12

GLOSSYBOX

99.2k (95)

3.70% (=)

9.2k (137)

1.2k (96)

13

eos Products

1.9M (22)

3.62% (=)

2.3M (13)

836 (131)

14

SPN Nails Professional ❤❤❤

48k (135)

3.36% (=)

28.4k (101)

1.3k (92)

15

Daniel Gray

11.4k (205)

3.24% (=)

104 (281)

80 (272)

16

Yves Rocher Ukraine

14.6k (194)

3.23% (=)

0 (306)

624 (171)

17

WELEDA

17.4k (182)

3.10% (=)

87.4k (79)

376 (218)

18

Lush Cosmetics North America

3.4M (12)

3.06% (=)

1.2k (196)

1.3k (88)

19

Issey Miyake Parfums

12.5k (200)

2.87% (=)

668 (221)

128 (261)

20

ChapStick

62.7k (118)

2.81% (=)

192.8k (70)

713 (156)

21

CATRICE Cosmetics official

358.2k (59)

2.69% (=)

0 (308)

626 (169)

22

Bath & Body Works

2.7M (15)

2.58% (=)

960k (25)

2.5k (31)

23

Maria Nila Stockholm

20.3k (178)

2.57% (=)

24k (108)

588 (178)

24

Eau Thermale Avène France

30.4k (153)

2.57% (=)

92.5k (77)

200 (247)

25

Crest

12.4k (201)

2.57% (=)

13.1k (126)

165 (254)

26

Glossier.

375.3k (58)

2.56% (=)

39.4k (97)

1.7k (60)

27

Kérastase Deutschland

10.2k (210)

2.52% (=)

610 (227)

913 (120)

28

kosmetik4less.de

68.6k (108)

2.51% (=)

9k (139)

568 (183)

29

Chambor Geneva

10.6k (208)

2.37% (=)

5k (155)

678 (161)

30

Olay Fresh Effects Official

13k (198)

2.36% (=)

1.9k (186)

631 (167)

1

Anastasia Beverly Hills

12.6M (2)

1.03% (132)

8.1M (=)

9.2k (4)

2

M·A·C Cosmetics

13.4M (1)

0.70% (175)

7.8M (=)

3.4k (19)

3

KENZO

1.4M (30)

1.01% (134)

6.2M (=)

1.6k (75)

4

Urban Decay Cosmetics

7.5M (7)

1.08% (125)

5.2M (=)

2.2k (40)

5

Sephora

10.3M (3)

0.92% (150)

4.5M (=)

2.5k (33)

6

OPI

934.5k (41)

1.54% (80)

4M (=)

2.5k (32)

7

NYX Professional Makeup

10M (4)

1.14% (116)

3.9M (=)

3.6k (18)

8

MAKE UP FOR EVER OFFICIAL

3.1M (13)

0.60% (185)

3.5M (=)

2.1k (46)

9

Calvin Klein

8M (5)

1.50% (85)

2.3M (=)

1.8k (58)

10

Too Faced Cosmetics

8M (6)

1.44% (94)

2.3M (=)

3k (22)

11

L'Oréal Paris USA

0 (292)

0.00% (0)

2.3M (=)

0 (302)

12

L'Oréal Paris France

0 (299)

0.00% (0)

2.3M (=)

0 (306)

13

eos Products

1.9M (22)

3.62% (13)

2.3M (=)

836 (131)

14

Gemey Maybelline

0 (286)

0.00% (0)

2.2M (=)

0 (303)

15

Maybelline New York

4.5M (10)

0.94% (148)

2.2M (=)

4.1k (12)

16

avoninsider

105.4k (90)

1.44% (93)

1.7M (=)

1.7k (62)

17

ETUDE HOUSE Hong Kong

39.3k (144)

1.79% (64)

1.4M (=)

375 (219)

18

Revlon

1M (37)

0.92% (151)

1.3M (=)

1.8k (55)

19

Redken

228.6k (70)

0.64% (181)

1.3M (=)

2.1k (44)

20

Lime Crime

2.7M (16)

1.30% (105)

1.3M (=)

6.8k (5)

21

Oriflame

162.3k (80)

1.58% (75)

1.3M (=)

584 (179)

22

Lancôme Official

1.4M (32)

0.91% (152)

1.1M (=)

983 (116)

23

Bobbi Brown Cosmetics

1.8M (23)

0.96% (142)

983k (=)

1.5k (77)

24

Estée Lauder

1.6M (27)

1.18% (115)

970.9k (=)

1.8k (57)

25

Bath & Body Works

2.7M (15)

2.58% (22)

960k (=)

2.5k (31)

26

Clinique

1.1M (35)

0.97% (141)

910.7k (=)

1.1k (108)

27

Dove Global Channel

180.4k (74)

1.07% (127)

854.9k (=)

364 (222)

28

Smashbox Cosmetics

2.6M (18)

0.75% (169)

847.7k (=)

1.8k (56)

29

Comme des Garcons OFFICIAL

867.5k (42)

1.47% (89)

823k (=)

126 (262)

30

Benefit Cosmetics US

5.7M (8)

1.23% (109)

764.5k (=)

4k (13)

1

Motives Cosmetics Official

2.3M (19)

0.64% (179)

599.6k (36)

17.6k (=)

2

curlbox

344.4k (61)

1.64% (71)

639.5k (35)

15.4k (=)

3

Gerard Cosmetics

1.6M (28)

0.53% (193)

330.6k (52)

9.2k (+1)

4

Anastasia Beverly Hills

12.6M (2)

1.03% (132)

8.1M (1)

9.2k (-1)

5

Lime Crime

2.7M (16)

1.30% (105)

1.3M (20)

6.8k (=)

6

House of Lashes®

2M (20)

0.73% (170)

401.4k (46)

6.5k (=)

7

Sugarpill Cosmetics

1.8M (24)

1.12% (120)

388.4k (47)

6k (=)

8

Suavecito Pomade

179.3k (75)

1.79% (63)

106.5k (76)

5.3k (=)

9

ROMANOVAMAKEUP ресницы

58.9k (124)

0.39% (206)

13.6k (124)

5.1k (=)

10

Bondi Sands

355.8k (60)

0.91% (154)

51.5k (92)

4.7k (=)

11

Tarte Cosmetics

5.7M (9)

1.04% (130)

646.7k (33)

4.4k (=)

12

Maybelline New York

4.5M (10)

0.94% (148)

2.2M (15)

4.1k (=)

13

Benefit Cosmetics US

5.7M (8)

1.23% (109)

764.5k (30)

4k (=)

14

SigmaBeauty.com

2.7M (17)

0.65% (178)

426.7k (45)

3.9k (+1)

15

L'Oréal Paris Makeup

2.8M (14)

0.66% (177)

500.3k (41)

3.9k (-1)

16

piCture pOlish

519.9k (49)

1.21% (111)

116k (75)

3.7k (=)

17

Keyshia Ka'oir

2M (21)

1.32% (102)

19.7k (117)

3.7k (=)

18

NYX Professional Makeup

10M (4)

1.14% (116)

3.9M (7)

3.6k (=)

19

M·A·C Cosmetics

13.4M (1)

0.70% (175)

7.8M (2)

3.4k (=)

20

Palytte

28.3k (158)

0.52% (194)

5.6k (152)

3.1k (=)

21

CLARINS USA

177.1k (76)

0.85% (162)

352.1k (49)

3.1k (=)

22

Too Faced Cosmetics

8M (6)

1.44% (94)

2.3M (10)

3k (=)

23

Ardell Lashes

582.9k (47)

0.61% (184)

338k (51)

2.9k (=)

24

Borissoler

8k (217)

0.89% (0)

577 (228)

2.9k (=)

25

Айгунь

21.1k (172)

0.51% (195)

2k (182)

2.9k (=)

26

Julep

102.4k (91)

1.56% (77)

72.8k (80)

2.8k (=)

27

Avon Philippines

98.7k (96)

0.58% (187)

14.5k (123)

2.8k (=)

28

Tammy Taylor

52.1k (130)

0.71% (173)

69k (82)

2.7k (=)

29

IMAN Cosmetics

66.6k (110)

0.94% (147)

13.3k (125)

2.6k (=)

30

Al Jothen Gallery

88k (98)

0.56% (190)

0 (304)

2.6k (=)