Keep a close eye on a brand's presence on Instagram and see how they perform.

Identify brands doing best at sparking interest and conversation with the ER (Engagement Rate) ranking - Sort brands by number of followers or #hashtag popularity - Narrow down to your competitors with categories - Get a detailed analysis on each brand's profile page.

all except celebrities

Brand Categories Followers ER i Average engagement rate of all media. Engagement rate is based on the likes and comments received divided by the number of followers at the time of the post. Posts on hashtag Media posted
1

National Geographic

79.4M (=)

0.99% (2823)

7.7M (88)

14.4k (28)

2

nike

73.4M (=)

1.43% (2182)

58.1M (5)

904 (2668)

3

Victoria's Secret

56.5M (=)

0.89% (2991)

3.7M (169)

4.9k (357)

4

Real Madrid C.F.

51.2M (=)

1.92% (1576)

8M (84)

1.5k (1781)

5

FC Barcelona

51M (=)

1.71% (1821)

3.4M (185)

9.6k (75)

6

9GAG: Go Fun The World

41.1M (=)

2.03% (1442)

1.9M (287)

13.3k (33)

7

Nike Football (Soccer)

29M (=)

2.90% (763)

594.2k (614)

1.4k (1852)

8

NASA

25.7M (=)

2.55% (1001)

1.8M (292)

2k (1282)

9

NBA

24.2M (=)

1.03% (2763)

10.5M (65)

21k (7)

10

CHANEL

23.2M (=)

0.75% (3228)

49.9M (8)

777 (2952)

11

H&M

22M (=)

0.84% (3078)

6.2M (110)

3.6k (618)

12

adidas Originals

21.4M (=)

1.06% (2693)

3.7M (170)

3.5k (645)

13

ZARA Official

21.1M (=)

0.73% (3253)

12.7k (2467)

1.5k (1787)

14

National Geographic Travel

19M (=)

1.40% (2213)

7.7M (87)

7k (162)

15

Manchester United

18.4M (=)

2.04% (1425)

1.1M (425)

6.6k (191)

16

Louis Vuitton Official

18.1M (=)

0.59% (3453)

25.9M (23)

2.1k (1249)

17

Vogue

16.5M (=)

0.78% (3166)

643.3k (589)

3.6k (603)

18

Gucci

16.3M (=)

0.50% (3584)

37.5M (12)

3.4k (674)

19

Dior Official

16.2M (=)

0.61% (3441)

36.6M (13)

2.7k (924)

20

M·A·C Cosmetics

15.9M (=)

0.63% (3414)

9.6M (73)

4.4k (430)

21

adidas

15.5M (=)

1.25% (2415)

33.2M (16)

1.1k (2276)

22

#UCL

15.2M (=)

1.00% (2804)

430.3k (730)

4k (525)

23

Starbucks Coffee ☕

14.9M (=)

2.86% (807)

28.4M (20)

1.4k (1861)

24

musical.ly

14.3M (=)

2.99% (726)

1.9M (284)

1.5k (1764)

25

Anastasia Beverly Hills

14.2M (=)

0.97% (2844)

10.6M (64)

10.4k (62)

26

Dolce & Gabbana

14.2M (=)

0.42% (3670)

6.8M (98)

5k (355)

27

chrissy teigen

13.7M (=)

3.09% (682)

88.9k (1463)

3.1k (777)

28

forever21

13.5M (=)

1.39% (2227)

4.4M (151)

4.6k (412)

29

Marvel Entertainment

13.2M (=)

1.80% (1721)

14.8M (45)

1.3k (2017)

30

Mesut Özil

13.1M (=)

4.14% (328)

441.5k (715)

913 (2651)

1

Dodge Viper

26.1k (3137)

194.24% (=)

6.1M (115)

24 (4900)

2

tv|on|fit

31k (2992)

45.59% (=)

79 (4575)

98 (4709)

3

Closeup

15.7k (3518)

37.41% (=)

57 (4627)

25 (4893)

4

The Glee Project

19.9k (3360)

35.10% (=)

4.6k (2967)

192 (4464)

5

Cagatay Ulusoy

2.2M (284)

22.49% (=)

553.2k (636)

80 (4774)

6

Interstellar Movie

22.1k (3276)

21.29% (=)

5.4k (2889)

80 (4771)

7

Disney Movie Club

20.8k (3330)

19.82% (=)

8.8k (2650)

71 (4792)

8

Red Band Society

59.2k (2513)

18.91% (=)

26.7k (2083)

139 (4595)

9

Беларусь

20.1k (3354)

18.90% (=)

3.9M (164)

142 (4591)

10

Homayoun Shajarian

872.1k (631)

18.16% (=)

11.6k (2517)

40 (4858)

11

Rabbid Peach

14k (3608)

15.35% (=)

57 (4630)

119 (4649)

12

_artistiq

928.7k (608)

15.30% (=)

9.3k (2607)

287 (4230)

13

Chips Ahoy!

11.6k (3723)

15.11% (=)

118.8k (1290)

87 (4750)

14

Bundespolizei Karriere

20.1k (3350)

13.81% (=)

0 (5014)

218 (4403)

15

Wildlife Vet & Eco-Fashionista

52.5k (2601)

13.70% (=)

0 (4919)

205 (4444)

16

LEGO Batman

64.3k (2442)

13.59% (=)

1.4k (3550)

301 (4187)

17

Justpaintings

15.8k (3513)

12.64% (=)

3.7k (3081)

98 (4712)

18

Unfriended

25.2k (3170)

12.52% (=)

1.8k (3432)

39 (4859)

19

STABILO Singapore

10.2k (3814)

12.46% (=)

757 (3844)

328 (4109)

20

SteakEat

11.4k (3739)

12.34% (=)

271 (4290)

101 (4704)

21

KVR

40.6k (2787)

12.21% (=)

10.7k (2554)

64 (4808)

22

The Lego Movie

34.4k (2905)

12.09% (=)

92k (1438)

50 (4834)

23

Swimming

14k (3606)

11.78% (=)

2 (4881)

405 (3887)

24

Parks And Recreation

167.3k (1665)

11.01% (=)

397 (4154)

354 (4040)

25

Mono County Tourism

15.6k (3521)

10.53% (=)

3.1k (3172)

641 (3263)

26

The Killing

11.6k (3722)

10.45% (=)

33.6k (1957)

233 (4360)

27

CONTEMPORARY ART

23.4k (3229)

10.05% (=)

268.7M (2)

97 (4717)

28

Ted Wells Living:Simple

10.1k (3819)

10.00% (=)

529 (4018)

569 (3458)

29

TONI MAHFUD†

3.1M (210)

9.91% (=)

46k (1806)

927 (2630)

30

queensuniversity

21k (3315)

9.87% (=)

52.5k (1753)

642 (3259)

1

Fashionglama.com Photography

1.3k (4691)

3.39% (0)

395.4M (=)

396 (3922)

2

CONTEMPORARY ART

23.4k (3229)

10.05% (27)

268.7M (=)

97 (4717)

3

VSCO

3.3M (195)

2.40% (1102)

140.6M (=)

2.7k (915)

4

Paris

160.3k (1692)

1.66% (1880)

67M (=)

782 (2939)

5

nike

73.4M (2)

1.43% (2182)

58.1M (=)

904 (2668)

6

Visit Dubai

605.1k (816)

1.57% (1981)

54.2M (=)

1.2k (2098)

7

Dubai Airports

113.7k (1948)

1.40% (2220)

54.2M (=)

475 (3714)

8

CHANEL

23.2M (10)

0.75% (3228)

49.9M (=)

777 (2952)

9

visitcalifornia

285.9k (1258)

1.91% (1584)

43.3M (=)

2.7k (913)

10

Tumblr

1.1M (523)

1.18% (2527)

43M (=)

620 (3328)

11

Disney

9.8M (47)

1.75% (1784)

39.7M (=)

2.6k (958)

12

Gucci

16.3M (18)

0.50% (3584)

37.5M (=)

3.4k (674)

13

Dior Official

16.2M (19)

0.61% (3441)

36.6M (=)

2.7k (924)

14

Prada

13M (32)

0.41% (3678)

34.9M (=)

2.5k (986)

15

Hermès official account

5.2M (116)

0.57% (3491)

33.5M (=)

1.3k (2031)

16

adidas

15.5M (21)

1.25% (2415)

33.2M (=)

1.1k (2276)

17

VisitMexico

108.3k (1989)

2.18% (1294)

31.9M (=)

852 (2788)

18

gopro

12.9M (33)

2.88% (785)

29.8M (=)

3.6k (606)

19

CrossFit

2M (321)

1.15% (2577)

28.8M (=)

7k (158)

20

Starbucks Coffee ☕

14.9M (23)

2.86% (807)

28.4M (=)

1.4k (1861)

21

Las Vegas

404.5k (1044)

2.80% (850)

26.6M (=)

908 (2659)

22

GIVENCHY

8.7M (59)

0.50% (3585)

26.5M (=)

2.3k (1084)

23

Louis Vuitton Official

18.1M (16)

0.59% (3453)

25.9M (=)

2.1k (1249)

24

Orange France

11.2k (3745)

4.05% (347)

24.2M (=)

1.3k (2073)

25

Burberry

9.7M (51)

0.65% (3381)

24.1M (=)

3.2k (748)

26

Cartier Official

5.4M (113)

0.70% (3305)

24M (=)

1.1k (2391)

27

youtube

10M (44)

1.08% (2672)

23.6M (=)

1.2k (2228)

28

Star Wars

7.7M (76)

2.08% (1383)

23.4M (=)

2.5k (1004)

29

Kik

179.2k (1608)

3.16% (657)

23.2M (=)

327 (4113)

30

Chloé

4.9M (124)

0.66% (3369)

22.8M (=)

1.4k (1845)

61

ChefsTalk

627.7k (793)

0.89% (2996)

919.6k (470)

10.5k (=)

62

Anastasia Beverly Hills

14.2M (25)

0.97% (2844)

10.6M (64)

10.4k (=)

63

BET Networks

642.8k (779)

0.18% (3801)

13.4k (2439)

10.4k (=)

64

MTV

8M (74)

0.68% (3333)

3.1M (197)

10.4k (=)

65

The Jewellery Editor

135.1k (1823)

0.55% (3512)

179 (4421)

10.2k (=)

66

Zac Posen

1.5M (437)

0.77% (3198)

97.9k (1394)

10.2k (=)

67

Super Street

3.2M (208)

1.91% (1592)

3.6k (3089)

10.2k (=)

68

City Beach

428.2k (1019)

1.49% (2070)

94.4k (1420)

10.1k (=)

69

TODAY

1.5M (432)

0.74% (3233)

226k (1018)

10k (=)

70

Nylon Magazine

1.2M (503)

0.71% (3284)

34.5k (1939)

10k (=)

71

PayPorte

205.2k (1493)

0.38% (3703)

17.5k (2295)

9.9k (=)

72

GlobalStreetArt #WallsProject

186.4k (1565)

1.14% (2596)

128k (1263)

9.9k (=)

73

ufc

8M (73)

0.90% (2965)

6.2M (109)

9.8k (=)

74

Vans Warped Tour

1.1M (537)

1.76% (1775)

1.2M (399)

9.8k (=)

75

FC Barcelona

51M (5)

1.71% (1821)

3.4M (185)

9.6k (=)

76

MISSGUIDED

2.4M (268)

0.75% (3229)

310.5k (882)

9.3k (=)

77

Siam Paragon

42.4k (2761)

0.38% (3706)

0 (4950)

9k (=)

78

univision

1.9M (346)

0.27% (3766)

513.4k (666)

8.9k (=)

79

Mercedes-Benz

10.2M (43)

2.04% (1432)

10.2M (67)

8.8k (=)

80

PASMAG

58.3k (2525)

0.94% (2890)

71.6k (1580)

8.8k (=)

81

Estadão

565k (857)

0.76% (3210)

91.6k (1441)

8.8k (=)

82

freepeople

3.3M (200)

1.98% (1502)

1.5M (341)

8.7k (=)

83

Línea BBVA Provincial

46.7k (2684)

0.33% (3736)

10.3k (2567)

8.6k (=)

84

FC Bayern Official

10.5M (41)

2.03% (1440)

650.3k (587)

8.6k (=)

85

Speed Society

991.9k (578)

1.27% (2388)

78.5k (1521)

8.6k (=)

86

SACO ساكو

1.2M (521)

0.14% (3807)

514 (4031)

8.5k (=)

87

Foot Locker Europe

979.5k (584)

1.34% (2291)

1.8k (3438)

8.5k (=)

88

ModernNotoriety

473k (959)

2.83% (827)

751.5k (533)

8.5k (=)

89

SLAM

775.6k (676)

1.66% (1876)

6.7k (2786)

8.4k (+1)

90

Nicky Diamonds™

763k (682)

2.01% (1461)

299.5k (902)

8.4k (-1)