Keep a close eye on a brand's presence on Instagram and see how they perform.

Identify brands doing best at sparking interest and conversation with the ER (Engagement Rate) ranking - Sort brands by number of followers or #hashtag popularity - Narrow down to your competitors with categories - Get a detailed analysis on each brand's profile page.

all except celebrities

Brand Categories Followers ER i Average engagement rate of all media. Engagement rate is based on the likes and comments received divided by the number of followers at the time of the post. Posts on hashtag Media posted
1

National Geographic

77.7M (=)

1.02% (2779)

7M (91)

14k (27)

2

nike

72.3M (=)

1.54% (2036)

56.1M (5)

897 (2610)

3

Victoria's Secret

55.6M (=)

0.92% (2942)

3.6M (164)

4.8k (348)

4

FC Barcelona

50.3M (=)

1.73% (1821)

3.3M (183)

9.4k (73)

5

¡CAMPEONES!

49.7M (=)

1.92% (1592)

7.5M (85)

1.3k (1890)

6

9GAG: Go Fun Yourself

40.2M (=)

2.09% (1410)

1.8M (286)

12.9k (33)

7

Nike Football (Soccer)

28.2M (=)

3.03% (717)

563.8k (613)

1.4k (1797)

8

NASA

24.4M (=)

2.69% (940)

1.7M (295)

2k (1269)

9

NBA

23.3M (=)

1.03% (2771)

10M (64)

20.5k (6)

10

CHANEL

21.9M (=)

0.80% (3126)

49M (8)

708 (3027)

11

H&M

21.3M (=)

0.88% (2999)

6M (109)

3.4k (622)

12

adidas Originals

20.5M (=)

1.11% (2638)

3.6M (169)

3.4k (636)

13

ZARA Official

19.9M (=)

0.76% (3192)

12.7k (2430)

1.4k (1775)

14

National Geographic Travel

17.9M (=)

1.43% (2188)

7M (90)

6.7k (165)

15

Manchester United

17.8M (=)

2.07% (1430)

1.1M (426)

6.4k (185)

16

Louis Vuitton Official

17.3M (=)

0.62% (3400)

25.5M (23)

2k (1274)

17

Vogue

16.2M (=)

0.85% (3053)

595.3k (599)

3.4k (623)

18

Dior Official

15.6M (=)

0.63% (3388)

36M (13)

2.5k (972)

19

M·A·C Cosmetics

15.4M (=)

0.64% (3368)

9M (73)

4.2k (450)

20

Gucci

15.2M (=)

0.51% (3537)

36.5M (12)

3.2k (703)

21

adidas

14.7M (=)

1.29% (2379)

31.5M (16)

1.1k (2216)

22

Starbucks Coffee ☕

14.4M (=)

2.94% (769)

27.8M (19)

1.4k (1829)

23

Anastasia Beverly Hills

13.9M (=)

0.99% (2826)

9.9M (65)

10.1k (56)

24

Dolce & Gabbana

13.8M (=)

0.44% (3613)

6.6M (98)

4.6k (376)

25

musical.ly

13.4M (=)

3.20% (645)

1.8M (281)

1.4k (1762)

26

forever21

13.2M (=)

1.46% (2148)

4.2M (151)

4.4k (410)

27

WWE

12.9M (=)

0.92% (2930)

8.4M (78)

11.8k (45)

28

chrissy teigen

12.9M (=)

3.08% (705)

84.9k (1455)

3k (753)

29

Prada

12.6M (=)

0.44% (3610)

34.5M (14)

2.3k (1033)

30

gopro

12.5M (=)

2.99% (741)

28.6M (18)

3.5k (607)

1

Dodge Viper

25.1k (3114)

180.22% (=)

5.8M (113)

24 (4862)

2

tv|on|fit

31.8k (2924)

45.62% (=)

79 (4527)

98 (4679)

3

Closeup

15.9k (3457)

37.33% (=)

58 (4571)

25 (4859)

4

The Glee Project

20.2k (3305)

35.07% (=)

4.6k (2934)

192 (4424)

5

Cagatay Ulusoy

2M (307)

21.47% (+1)

475.4k (674)

81 (4732)

6

Interstellar Movie

22.2k (3218)

21.45% (-1)

5.2k (2874)

80 (4735)

7

Disney Movie Club

20.8k (3278)

19.66% (=)

8.5k (2620)

71 (4753)

8

KVR

17.9k (3377)

19.31% (+1)

10.1k (2549)

54 (4788)

9

Беларусь

20k (3309)

19.12% (-1)

3.6M (168)

139 (4554)

10

Red Band Society

59.5k (2459)

18.86% (=)

26.4k (2055)

139 (4548)

11

Homayoun Shajarian

787.2k (655)

18.84% (=)

11k (2511)

38 (4825)

12

_artistiq

948.5k (584)

15.30% (=)

9k (2592)

290 (4163)

13

TheEvilWithin

18.4k (3360)

15.06% (=)

74.8k (1514)

71 (4751)

14

Chips Ahoy!

11.6k (3670)

14.91% (=)

117.8k (1272)

87 (4710)

15

Bundespolizei Karriere

17.2k (3410)

14.71% (=)

0 (4934)

191 (4425)

16

Justpaintings

14.7k (3511)

13.85% (=)

3.1k (3114)

92 (4697)

17

LEGO Batman

64.9k (2395)

13.59% (=)

1.4k (3493)

301 (4131)

18

The Lego Movie

34.4k (2860)

12.89% (=)

91k (1410)

49 (4800)

19

Unfriended

25.6k (3101)

12.50% (=)

1.8k (3378)

39 (4823)

20

Swimming

14.5k (3521)

11.80% (=)

2 (4826)

405 (3829)

21

SteakEat

10.6k (3729)

11.59% (=)

251 (4251)

101 (4675)

22

PowWow Smile

28.5k (3010)

11.23% (+3749)

0 (4956)

131 (4575)

23

Parks And Recreation

167.1k (1629)

11.01% (-1)

396 (4089)

354 (3971)

24

Mono County Tourism

13.9k (3548)

10.83% (-1)

2.7k (3192)

588 (3330)

25

CONTEMPORARY ART

22.8k (3202)

10.65% (-1)

253.6M (2)

96 (4681)

26

The Killing

11.4k (3691)

10.42% (-1)

33k (1926)

233 (4318)

27

queensuniversity

20.5k (3291)

9.94% (-1)

51.1k (1729)

626 (3237)

28

TONI MAHFUD†

3M (211)

9.92% (-1)

41.3k (1818)

927 (2547)

29

Sardinia.in

13.3k (3583)

9.70% (-1)

33k (1932)

325 (4060)

30

Verne Q. Powell Flutes

11.4k (3690)

9.57% (-1)

2.7k (3189)

438 (3747)

1

Fashionglama.com Photography

1.2k (4650)

3.32% (0)

376.8M (=)

390 (3868)

2

CONTEMPORARY ART

22.8k (3202)

10.65% (25)

253.6M (=)

96 (4681)

3

VSCO

3.2M (194)

2.49% (1059)

134.9M (=)

2.6k (919)

4

Paris

158k (1666)

1.79% (1763)

64.1M (=)

735 (2964)

5

nike

72.3M (2)

1.54% (2036)

56.1M (=)

897 (2610)

6

Visit Dubai

579.8k (821)

1.58% (1980)

52.5M (=)

1.2k (2136)

7

Dubai Airports

105.7k (1966)

1.54% (2034)

52.5M (=)

445 (3727)

8

CHANEL

21.9M (10)

0.80% (3126)

49M (=)

708 (3027)

9

Tumblr

1.1M (530)

1.26% (2422)

41.4M (=)

568 (3391)

10

visitcalifornia

273.5k (1253)

1.95% (1564)

41.1M (=)

2.6k (905)

11

Disney

9.5M (46)

1.85% (1689)

38.3M (=)

2.4k (1001)

12

Gucci

15.2M (20)

0.51% (3537)

36.5M (=)

3.2k (703)

13

Dior Official

15.6M (18)

0.63% (3388)

36M (=)

2.5k (972)

14

Prada

12.6M (29)

0.44% (3610)

34.5M (=)

2.3k (1033)

15

Hermès official account

4.9M (119)

0.63% (3396)

33M (=)

1.2k (2098)

16

adidas

14.7M (21)

1.29% (2379)

31.5M (=)

1.1k (2216)

17

VisitMexico

84.9k (2146)

1.84% (1700)

30.4M (=)

740 (2954)

18

gopro

12.5M (30)

2.99% (741)

28.6M (=)

3.5k (607)

19

Starbucks Coffee ☕

14.4M (22)

2.94% (769)

27.8M (=)

1.4k (1829)

20

CrossFit

2M (320)

1.20% (2512)

27.3M (=)

6.6k (169)

21

GIVENCHY

8.5M (58)

0.52% (3518)

26.3M (=)

2.3k (1061)

22

Las Vegas

383.4k (1049)

2.79% (874)

25.9M (=)

884 (2636)

23

Louis Vuitton Official

17.3M (16)

0.62% (3400)

25.5M (=)

2k (1274)

24

Burberry

9.5M (47)

0.69% (3294)

24M (=)

3k (746)

25

Cartier Official

5.2M (111)

0.75% (3207)

23.9M (=)

989 (2434)

26

Orange France

11.2k (3698)

4.05% (371)

23.5M (=)

1.3k (1995)

27

Kik

180.5k (1561)

3.15% (672)

23.1M (=)

323 (4064)

28

Chloé

4.7M (124)

0.68% (3314)

22.7M (=)

1.4k (1851)

29

Star Wars

7.3M (76)

2.12% (1380)

22.7M (=)

2.4k (989)

30

youtube

9.5M (48)

1.12% (2625)

22.2M (=)

1.1k (2204)

61

Zac Posen

1.5M (429)

0.79% (3151)

94.9k (1382)

9.9k (=)

62

espn

8M (66)

1.23% (2459)

1.4M (341)

9.9k (=)

63

Fenerbahçe SK

2.5M (251)

1.90% (1627)

1.5M (332)

9.9k (+1)

64

nbatv

3.4M (180)

0.95% (2896)

84.8k (1456)

9.9k (-1)

65

Corinthians

1.8M (341)

1.19% (2531)

1.1M (401)

9.9k (=)

66

Nylon Magazine

1.2M (491)

0.73% (3240)

32.7k (1938)

9.8k (=)

67

Super Street

3.2M (197)

2.01% (1500)

3.5k (3072)

9.8k (=)

68

Skyrockfm

126.9k (1827)

0.51% (3536)

20.6k (2181)

9.6k (=)

69

TODAY

1.5M (425)

0.76% (3184)

217.4k (1007)

9.6k (=)

70

Vans Warped Tour

1.1M (525)

1.81% (1743)

1.2M (397)

9.6k (=)

71

GlobalStreetArt #WallsProject

181.5k (1550)

1.17% (2558)

115.7k (1279)

9.5k (=)

72

ufc

7.7M (72)

0.93% (2923)

5.9M (112)

9.5k (=)

73

FC Barcelona

50.3M (4)

1.73% (1821)

3.3M (183)

9.4k (=)

74

MISSGUIDED

2.3M (263)

0.77% (3178)

293.7k (885)

9.1k (=)

75

REVOLT TV

482.2k (921)

0.39% (3658)

314.3k (849)

8.9k (=)

76

PayPorte

195k (1491)

0.46% (3596)

15.3k (2319)

8.7k (=)

77

Siam Paragon

42.3k (2715)

0.40% (3649)

0 (4854)

8.6k (=)

78

Línea BBVA Provincial

45.4k (2658)

0.33% (3691)

10.2k (2543)

8.6k (=)

79

Mercedes-Benz

9.6M (43)

2.10% (1400)

9.7M (67)

8.5k (+1)

80

freepeople

3.2M (192)

2.05% (1448)

1.4M (344)

8.5k (-1)

81

univision

1.8M (347)

0.27% (3723)

500.7k (650)

8.5k (=)

82

Speed Society

983.3k (569)

1.29% (2378)

74.1k (1520)

8.5k (=)

83

Nicky Diamonds™

770.3k (664)

2.04% (1456)

297.8k (877)

8.4k (=)

84

PASMAG

57.8k (2479)

0.96% (2866)

68.3k (1572)

8.3k (=)

85

ModernNotoriety

463.6k (941)

2.94% (764)

680k (555)

8.3k (=)

86

Estadão

541.6k (856)

0.76% (3189)

85.7k (1447)

8.3k (=)

87

FC Bayern Official

10M (41)

2.06% (1439)

634.6k (573)

8.3k (=)

88

يمي جدة | YummyJeddah

350.2k (1107)

0.40% (3648)

27.4k (2032)

8.1k (=)

89

conwaypanama

116.6k (1889)

0.59% (3429)

2.2M (253)

8.1k (=)

90

Foot Locker Europe

957.7k (580)

1.37% (2251)

1.8k (3392)

8.1k (=)