Keep a close eye on a brand's presence on Instagram and see how they perform.

Identify brands doing best at sparking interest and conversation with the ER (Engagement Rate) ranking - Sort brands by number of followers or #hashtag popularity - Narrow down to your competitors with categories - Get a detailed analysis on each brand's profile page.

all except celebrities

Brand Categories Followers ER i Average engagement rate of all media. Engagement rate is based on the likes and comments received divided by the number of followers at the time of the post. Posts on hashtag Media posted
1

National Geographic

83M (=)

0.92% (2973)

9.3M (85)

15.5k (28)

2

nike

75.3M (=)

1.26% (2421)

62.9M (5)

914 (2863)

3

Victoria's Secret

57.8M (=)

0.80% (3193)

4.1M (171)

5.4k (349)

4

Real Madrid C.F.

53.9M (=)

1.85% (1619)

8.8M (88)

1.8k (1642)

5

FC Barcelona

53.2M (=)

1.68% (1844)

3.7M (186)

10.1k (76)

6

9GAG: Go Fun The World

42.6M (=)

1.92% (1546)

2.2M (276)

14.4k (35)

7

Nike Football (Soccer)

30.7M (=)

2.77% (836)

685.8k (607)

1.5k (1963)

8

NASA

28.8M (=)

2.37% (1117)

2.1M (285)

2.2k (1319)

9

NBA

25.6M (=)

1.03% (2787)

11.7M (65)

22k (7)

10

CHANEL

25M (=)

0.68% (3387)

52.3M (8)

884 (2930)

11

H&M

23.7M (=)

0.75% (3278)

6.8M (109)

4k (602)

12

ZARA Official

23.4M (=)

0.63% (3491)

12.6k (2568)

1.7k (1739)

13

adidas Originals

23.3M (=)

0.97% (2875)

4M (174)

3.7k (657)

14

National Geographic Travel

21.2M (=)

1.34% (2294)

9.3M (84)

7.6k (154)

15

Louis Vuitton Official

20M (=)

0.57% (3576)

27.3M (22)

2.3k (1241)

16

Manchester United

19.8M (=)

1.97% (1479)

1.2M (425)

7.2k (186)

17

Gucci

19.1M (+1)

0.50% (3680)

40.8M (12)

3.9k (616)

18

Alia ✨⭐️

19.1M (-1)

2.16% (1279)

105.3k (1440)

1.1k (2528)

19

#UCL

18M (=)

1.08% (2716)

500.7k (710)

5.1k (407)

20

Dior Official

17.8M (=)

0.57% (3574)

38.4M (13)

3.1k (842)

21

adidas

17.3M (=)

1.16% (2587)

37.5M (14)

951 (2784)

22

Vogue

17.1M (=)

0.69% (3386)

775.4k (572)

4.1k (574)

23

M·A·C Cosmetics

17M (=)

0.57% (3566)

10.8M (71)

5.2k (389)

24

Starbucks Coffee ☕

15.8M (=)

2.70% (883)

29.8M (20)

1.5k (1916)

25

musical.ly

15.3M (=)

2.53% (1000)

2.2M (274)

1.6k (1799)

26

Dolce & Gabbana

15.1M (=)

0.39% (3815)

7.2M (100)

5.8k (308)

27

chrissy teigen

15.1M (=)

3.16% (640)

96.4k (1493)

3.2k (828)

28

Anastasia Beverly Hills

15.1M (=)

0.95% (2921)

12.4M (59)

11.3k (65)

29

Marvel Entertainment

14.9M (=)

1.40% (2212)

16.6M (42)

1.7k (1734)

30

Mesut Özil

14.6M (=)

4.03% (345)

475.8k (737)

982 (2720)

1

Dodge Viper

28.4k (3219)

223.32% (=)

6.6M (117)

24 (5071)

2

GroupG3

42.7k (2879)

158.29% (=)

103 (4710)

5 (5122)

3

Wipro Limited

17.7k (3587)

66.99% (=)

631 (4081)

394 (4106)

4

⚡️ThunderReach

59.6k (2616)

39.45% (=)

16 (4942)

10 (5110)

5

The Glee Project

19.3k (3523)

35.13% (=)

4.6k (3077)

192 (4635)

6

Closeup

14.9k (3695)

34.27% (=)

52 (4806)

9 (5112)

7

Republicants

48.6k (2774)

26.97% (=)

1.4k (3692)

276 (4409)

8

Durex UK

10.4k (3940)

24.21% (=)

71 (4753)

108 (4840)

9

Greece Photo Tours

12.1k (3839)

23.86% (=)

860 (3908)

114 (4828)

10

Cagatay Ulusoy

2.5M (285)

22.61% (=)

656.4k (625)

85 (4916)

11

Disney Movie Club

22.3k (3399)

21.20% (=)

9.2k (2722)

71 (4953)

12

ディレップジャマー

12k (3845)

21.12% (=)

88 (4727)

112 (4832)

13

Беларусь

20.2k (3486)

19.02% (=)

4.4M (160)

153 (4723)

14

Red Band Society

58.5k (2630)

19.00% (=)

28.1k (2151)

139 (4753)

15

Homayoun Shajarian

1M (609)

18.00% (=)

15.3k (2466)

44 (5024)

16

Lifestyle tv|on|fit

34.9k (3020)

16.74% (=)

105 (4702)

120 (4810)

17

Interstellar Movie

21.6k (3427)

15.62% (=)

4.5k (3082)

82 (4931)

18

Chips Ahoy!

11.8k (3859)

15.52% (=)

120.5k (1364)

87 (4914)

19

Tom Brady

3.1M (231)

15.30% (=)

614.1k (648)

193 (4630)

20

_artistiq

894.6k (658)

15.15% (=)

10.2k (2665)

290 (4377)

21

Rabbid Peach

18.6k (3559)

14.71% (=)

589 (4114)

133 (4772)

22

LEGO Batman

62.7k (2585)

13.59% (=)

1.4k (3685)

301 (4340)

23

Bundespolizei Karriere

29.3k (3194)

13.14% (=)

0 (5187)

279 (4399)

24

Unfriended

24.5k (3321)

12.54% (=)

1.8k (3555)

39 (5032)

25

Champagne Canard-Duchêne

10k (3962)

11.87% (=)

3.3k (3261)

92 (4893)

26

Swimming

13.3k (3767)

11.77% (=)

1 (5055)

405 (4074)

27

SteakEat

11.5k (3873)

11.72% (=)

347 (4344)

106 (4847)

28

Parks And Recreation

168.8k (1750)

10.91% (=)

418 (4278)

355 (4207)

29

The Lego Movie

33.7k (3059)

10.77% (=)

93.6k (1508)

52 (5001)

30

The Killing

12.2k (3835)

10.53% (=)

34.8k (2022)

233 (4522)

1

Fashionglama.com Photography

1.3k (4852)

3.20% (0)

443.8M (=)

427 (4017)

2

CONTEMPORARY ART

23k (3376)

9.37% (37)

307.6M (=)

92 (4896)

3

VSCO

3.5M (204)

2.28% (1186)

153.4M (=)

2.9k (928)

4

Paris

165.6k (1763)

1.56% (1996)

74M (=)

859 (2976)

5

nike

75.3M (2)

1.26% (2421)

62.9M (=)

914 (2863)

6

Visit Dubai

665.4k (819)

1.58% (1968)

58.9M (=)

1.4k (2087)

7

Dubai Airports

139k (1898)

1.20% (2509)

58.9M (=)

548 (3697)

8

CHANEL

25M (10)

0.68% (3387)

52.3M (=)

884 (2930)

9

visitcalifornia

306.6k (1278)

1.83% (1650)

48.4M (=)

2.9k (909)

10

Tumblr

1.2M (520)

1.04% (2776)

47M (=)

746 (3209)

11

Disney

10.5M (49)

1.60% (1948)

43.2M (=)

2.9k (921)

12

Gucci

19.1M (17)

0.50% (3680)

40.8M (=)

3.9k (616)

13

Dior Official

17.8M (20)

0.57% (3574)

38.4M (=)

3.1k (842)

14

adidas

17.3M (21)

1.16% (2587)

37.5M (=)

951 (2784)

15

VisitMexico

163.8k (1769)

2.49% (1028)

36M (=)

1.1k (2527)

16

Prada

14M (34)

0.36% (3837)

35.9M (=)

3k (896)

17

Hermès official account

5.8M (117)

0.52% (3647)

35.1M (=)

1.4k (2014)

18

gopro

13.4M (38)

2.68% (907)

32.5M (=)

3.9k (609)

19

CrossFit

2.2M (326)

1.08% (2712)

32.4M (=)

7.8k (141)

20

Starbucks Coffee ☕

15.8M (24)

2.70% (883)

29.8M (=)

1.5k (1916)

21

Las Vegas

451.9k (1049)

2.86% (787)

28M (=)

956 (2776)

22

Louis Vuitton Official

20M (15)

0.57% (3576)

27.3M (=)

2.3k (1241)

23

YouTube

11M (44)

0.97% (2890)

27.1M (=)

1.2k (2281)

24

GIVENCHY

9.3M (65)

0.44% (3763)

27M (=)

2.6k (1072)

25

Orange France

11.2k (3893)

4.05% (336)

26.3M (=)

1.3k (2255)

26

BMW France

61.2k (2598)

2.19% (1256)

25.2M (=)

1.3k (2147)

27

BMW

14.1M (33)

2.03% (1435)

25.2M (=)

4.2k (534)

28

Star Wars

8.3M (78)

1.95% (1504)

25M (=)

2.7k (1005)

29

Burberry

10.4M (55)

0.56% (3581)

24.6M (=)

3.5k (739)

30

Cartier Official

6M (115)

0.63% (3492)

24.5M (=)

1.2k (2355)

61

MTV

8.5M (75)

0.63% (3485)

3.4M (196)

11.6k (=)

62

Corinthians

2.1M (344)

1.17% (2562)

1.3M (402)

11.5k (=)

63

ChefsTalk

655.3k (826)

0.86% (3083)

1.1M (451)

11.4k (=)

64

Galatasaray

3.9M (173)

1.60% (1949)

77.8k (1618)

11.4k (=)

65

Anastasia Beverly Hills

15.1M (28)

0.95% (2921)

12.4M (59)

11.3k (=)

66

BET Networks

707.8k (780)

0.21% (3927)

14.7k (2489)

11.3k (=)

67

Super Street

3.2M (217)

1.72% (1795)

3.9k (3180)

11k (=)

68

Zac Posen

1.5M (460)

0.74% (3302)

107.5k (1426)

10.8k (=)

69

Nylon Magazine

1.2M (529)

0.67% (3432)

38.7k (1964)

10.5k (=)

70

City Beach

427.3k (1082)

1.44% (2152)

104.1k (1448)

10.5k (=)

71

ufc

9M (73)

0.90% (2998)

7.1M (103)

10.4k (=)

72

The Jewellery Editor

140.2k (1893)

0.54% (3615)

203 (4529)

10.4k (=)

73

GlobalStreetArt #WallsProject

192.7k (1633)

1.11% (2672)

155.7k (1241)

10.3k (=)

74

TODAY

1.5M (458)

0.74% (3300)

243.4k (1043)

10.2k (=)

75

univision

2M (348)

0.26% (3902)

544.9k (687)

10.2k (=)

76

FC Barcelona

53.2M (5)

1.68% (1844)

3.7M (186)

10.1k (=)

77

SLAM

836.7k (685)

1.77% (1732)

7.3k (2841)

10k (=)

78

Estadão

608.8k (868)

0.76% (3264)

103.8k (1451)

9.8k (=)

79

Siam Paragon

72.1k (2455)

0.34% (3856)

0 (5125)

9.8k (=)

80

PASMAG

59.1k (2624)

0.91% (2988)

77.2k (1623)

9.8k (=)

81

MISSGUIDED

2.6M (272)

0.72% (3326)

356.8k (875)

9.7k (=)

82

SACO ساكو

1.3M (507)

0.12% (3949)

574 (4128)

9.7k (=)

83

Vans Warped Tour

1.1M (574)

1.73% (1790)

1.2M (420)

9.7k (=)

84

Foot Locker Europe

1.1M (590)

1.24% (2442)

1.9k (3533)

9.6k (=)

85

Mercedes-Benz

11.5M (42)

1.94% (1521)

11.6M (66)

9.6k (=)

86

FOX

547.1k (934)

0.50% (3676)

87.7k (1553)

9.4k (=)

87

NBA Brasil

189.3k (1645)

1.33% (2322)

26k (2189)

9.3k (=)

88

conwaypanama

137.4k (1911)

0.52% (3637)

2.3M (263)

9.2k (=)

89

freepeople

3.3M (214)

1.84% (1631)

1.6M (343)

9.2k (=)

90

Billboard

3.6M (198)

0.83% (3119)

1.1M (450)

9.2k (=)