Keep a close eye on a brand's presence on Instagram and see how they perform.

Identify brands doing best at sparking interest and conversation with the ER (Engagement Rate) ranking - Sort brands by number of followers or #hashtag popularity - Narrow down to your competitors with categories - Get a detailed analysis on each brand's profile page.

all except celebrities

Brand Categories Followers ER i Average engagement rate of all media. Engagement rate is based on the likes and comments received divided by the number of followers at the time of the post. Posts on hashtag Media posted
1

National Geographic

86.1M (=)

0.87% (3142)

10.4M (85)

16.4k (26)

2

nike

76.2M (=)

1.15% (2648)

66.3M (7)

914 (2980)

3

Victoria's Secret

58.7M (=)

0.73% (3399)

4.4M (175)

5.8k (327)

4

Real Madrid C.F.

55.8M (=)

1.81% (1706)

9.4M (93)

1.9k (1572)

5

FC Barcelona

55.1M (=)

1.66% (1899)

4M (188)

10.4k (81)

6

9GAG: Go Fun The World

44M (=)

1.89% (1612)

2.4M (276)

15.3k (34)

7

Nike Football (Soccer)

31.4M (=)

2.67% (921)

765.9k (605)

1.5k (2032)

8

NASA

30.9M (=)

2.29% (1201)

2.3M (284)

2.3k (1336)

9

NBA

27M (=)

1.03% (2846)

12.6M (71)

23.4k (7)

10

CHANEL

26.4M (=)

0.63% (3573)

53.9M (10)

996 (2828)

11

adidas Originals

24.7M (=)

0.93% (3005)

4.3M (182)

3.9k (664)

12

H&M

24.4M (=)

0.71% (3413)

7.2M (119)

4.1k (603)

13

ZARA Official

24.4M (=)

0.57% (3650)

12.4k (2624)

1.8k (1733)

14

National Geographic Travel

22.5M (=)

1.30% (2411)

10.4M (84)

8.1k (149)

15

Louis Vuitton Official

21.5M (=)

0.54% (3695)

28.5M (25)

2.4k (1244)

16

Gucci

21.4M (=)

0.52% (3739)

43.5M (14)

4.2k (590)

17

Manchester United

20.9M (=)

1.94% (1556)

1.3M (434)

7.6k (183)

18

Alia ✨⭐️

20.4M (=)

2.36% (1149)

133.7k (1350)

1.1k (2562)

19

#UCL

20M (=)

1.14% (2657)

3.8M (194)

5.7k (342)

20

adidas

18.7M (=)

1.07% (2774)

40.4M (15)

952 (2904)

21

Dior Official

18.5M (=)

0.53% (3727)

39.5M (16)

3.5k (802)

22

M·A·C Cosmetics

17.8M (=)

0.54% (3707)

11.7M (77)

5.7k (344)

23

Vogue

17.6M (=)

0.65% (3527)

856.2k (558)

4.4k (552)

24

Marvel Entertainment

16.6M (=)

1.32% (2375)

18M (44)

1.9k (1584)

25

chrissy teigen

16.3M (=)

3.34% (574)

106.3k (1484)

3.2k (870)

26

Anastasia Beverly Hills

16.2M (=)

0.95% (2979)

13.7M (62)

11.9k (64)

27

Starbucks Coffee ☕

16.1M (=)

2.53% (1028)

30.7M (22)

1.6k (1930)

28

Dolce & Gabbana

15.9M (=)

0.37% (3923)

7.6M (110)

6.2k (290)

29

Premier League

15.6M (=)

1.27% (2448)

2.4M (281)

6.7k (230)

30

Mesut Özil

15.5M (=)

4.02% (363)

503.1k (747)

1k (2755)

1

Dodge Viper

30k (3250)

245.74% (=)

7M (120)

24 (5252)

2

GroupG3

41.7k (2971)

158.10% (=)

103 (4856)

5 (5311)

3

Wipro Limited

25.8k (3369)

88.97% (=)

667 (4169)

435 (4123)

4

The Glee Project

19k (3621)

35.22% (=)

4.5k (3154)

192 (4767)

5

Closeup

14.4k (3815)

34.31% (=)

52 (4955)

9 (5301)

6

⚡️ThunderReach

59.4k (2694)

29.87% (=)

20 (5090)

11 (5291)

7

Techfest, IIT Bombay

15.1k (3784)

26.95% (=)

64 (4926)

576 (3756)

8

Durex UK

11.8k (3964)

26.37% (=)

73 (4902)

108 (4993)

9

Republicants

49.2k (2845)

26.25% (=)

1.6k (3696)

281 (4527)

10

Cagatay Ulusoy

2.7M (283)

23.14% (=)

719.7k (619)

86 (5072)

11

Greece Photo Tours

11.3k (3996)

22.42% (=)

924 (3978)

119 (4961)

12

Disney Movie Club

23.4k (3448)

22.25% (=)

9.5k (2769)

71 (5127)

13

ディレップジャマー

12k (3953)

21.13% (=)

88 (4873)

112 (4980)

14

Red Band Society

58.4k (2702)

19.10% (=)

28.3k (2194)

139 (4900)

15

Беларусь

22.8k (3472)

18.82% (=)

4.8M (161)

163 (4837)

16

Interstellar Movie

23.3k (3456)

17.33% (=)

4.7k (3132)

82 (5091)

17

Chips Ahoy!

12.2k (3941)

16.17% (=)

121.7k (1398)

87 (5071)

18

Homayoun Shajarian

1.1M (585)

15.88% (=)

17.4k (2455)

57 (5163)

19

Lifestyle tv|on|fit

34.4k (3133)

15.19% (=)

109 (4841)

124 (4949)

20

_artistiq

871k (694)

15.15% (=)

10.7k (2715)

290 (4499)

21

Rabbid Peach

19.4k (3607)

14.71% (=)

718 (4125)

137 (4916)

22

Tom Brady

3.9M (192)

13.87% (=)

705.3k (625)

244 (4633)

23

Bundespolizei Karriere

36.8k (3067)

13.74% (=)

0 (5281)

335 (4377)

24

LEGO Batman

61.5k (2662)

13.59% (=)

1.4k (3759)

301 (4463)

25

BLΛƆKPIИK

8M (86)

13.21% (=)

3.7M (198)

381 (4279)

26

Unfriended

23.9k (3436)

12.57% (=)

1.8k (3654)

39 (5202)

27

Menē Official Account

13.5k (3867)

12.13% (=)

326 (4494)

35 (5217)

28

Swimming

12.7k (3912)

11.77% (=)

1 (5225)

405 (4201)

29

SteakEat

11.3k (3989)

11.74% (=)

375 (4437)

105 (5006)

30

Parks And Recreation

174.8k (1775)

10.86% (=)

427 (4388)

357 (4330)

1

VEREL

2k (4858)

4.99% (0)

478.3M (=)

275 (4552)

2

Fashionglama.com Photography

1.3k (5005)

3.20% (0)

478.3M (=)

439 (4113)

3

ANDREY KALININ

22.7k (3476)

9.11% (45)

336.4M (=)

91 (5057)

4

A FIRMA

457 (5206)

26.64% (0)

187.9M (=)

170 (4820)

5

VSCO

3.5M (210)

2.21% (1259)

161.2M (=)

3k (947)

6

Paris

170.3k (1792)

1.58% (2013)

79M (=)

898 (3019)

7

nike

76.2M (2)

1.15% (2648)

66.3M (=)

914 (2980)

8

Visit Dubai

793.8k (745)

1.73% (1832)

62.6M (=)

1.5k (2025)

9

Dubai Airports

159.5k (1840)

1.10% (2726)

62.6M (=)

600 (3689)

10

CHANEL

26.4M (10)

0.63% (3573)

53.9M (=)

996 (2828)

11

visitcalifornia

321.9k (1282)

1.77% (1770)

51.8M (=)

3.1k (914)

12

Tumblr

1.3M (529)

1.00% (2895)

50M (=)

836 (3142)

13

Disney

10.9M (53)

1.53% (2081)

45.8M (=)

3.1k (900)

14

Gucci

21.4M (16)

0.52% (3739)

43.5M (=)

4.2k (590)

15

adidas

18.7M (20)

1.07% (2774)

40.4M (=)

952 (2904)

16

Dior Official

18.5M (21)

0.53% (3727)

39.5M (=)

3.5k (802)

17

VisitMexico

225.3k (1555)

2.59% (992)

38.8M (=)

1.2k (2384)

18

Prada

14.7M (33)

0.34% (3957)

36.7M (=)

3.3k (859)

19

Hermès official account

6.2M (121)

0.49% (3786)

36M (=)

1.5k (1977)

20

CrossFit

2.3M (325)

1.05% (2824)

34.9M (=)

8.3k (140)

21

GoPro

13.6M (39)

2.58% (997)

34.2M (=)

4.1k (609)

22

Starbucks Coffee ☕

16.1M (27)

2.53% (1028)

30.7M (=)

1.6k (1930)

23

YouTube

11.7M (46)

0.92% (3021)

29.8M (=)

1.3k (2277)

24

Las Vegas

482.9k (1045)

2.92% (778)

28.8M (=)

980 (2860)

25

Louis Vuitton Official

21.5M (15)

0.54% (3695)

28.5M (=)

2.4k (1244)

26

GIVENCHY

9.7M (68)

0.41% (3891)

27.5M (=)

2.7k (1073)

27

Orange France

11.2k (4005)

4.05% (354)

27.4M (=)

1.3k (2365)

28

Star Wars

8.9M (76)

1.95% (1546)

27.4M (=)

2.8k (1010)

29

BMW France

66.4k (2596)

2.18% (1277)

27M (=)

1.4k (2208)

30

BMW

14.9M (32)

1.96% (1539)

27M (=)

4.5k (522)

61

ChefsTalk

676.5k (843)

0.83% (3199)

1.3M (437)

12.1k (=)

62

BET Networks

766k (767)

0.22% (4031)

15.5k (2518)

11.9k (=)

63

Galatasaray

4.3M (170)

1.70% (1855)

84.7k (1615)

11.9k (=)

64

Anastasia Beverly Hills

16.2M (26)

0.95% (2979)

13.7M (62)

11.9k (=)

65

Corinthians

2.2M (348)

1.20% (2557)

1.4M (413)

11.9k (=)

66

TODAY

1.6M (444)

0.73% (3398)

260k (1050)

11.8k (=)

67

Super Street

3.2M (235)

1.61% (1962)

4.1k (3219)

11.7k (=)

68

SLAM

979k (646)

1.95% (1544)

8.7k (2818)

11.5k (=)

69

Univision

2.1M (352)

0.26% (4010)

564.2k (702)

11.3k (=)

70

Zac Posen

1.6M (461)

0.73% (3393)

113.8k (1442)

11.3k (=)

71

ufc

9.3M (73)

0.89% (3079)

7.7M (106)

11k (=)

72

NBA Brasil

214k (1600)

1.33% (2353)

30.2k (2152)

11k (=)

73

Nylon Magazine

1.2M (554)

0.65% (3532)

41.2k (1981)

10.8k (=)

74

City Beach

425.6k (1108)

1.40% (2253)

110.4k (1456)

10.8k (=)

75

GlobalStreetArt #WallsProject

198k (1667)

1.08% (2763)

171.6k (1235)

10.7k (=)

76

FOX

576.2k (936)

0.46% (3835)

93.8k (1555)

10.6k (+1)

77

SACO ساكو

1.4M (501)

0.11% (4060)

579 (4237)

10.6k (-1)

78

PASMAG

59.3k (2695)

0.87% (3127)

81.5k (1634)

10.5k (=)

79

Estadão

635.5k (876)

0.76% (3322)

112.8k (1446)

10.5k (=)

80

The Jewellery Editor

141.9k (1944)

0.53% (3716)

207 (4659)

10.5k (=)

81

FC Barcelona

55.1M (5)

1.66% (1899)

4M (188)

10.4k (=)

82

Foot Locker Europe

1.1M (588)

1.22% (2536)

2k (3609)

10.3k (=)

83

Siam Paragon

71.7k (2530)

0.32% (3972)

0 (5323)

10.2k (=)

84

Revista Vea

839.6k (714)

0.27% (4000)

2.6k (3471)

10.2k (=)

85

MISSGUIDED

2.8M (268)

0.73% (3401)

389.8k (872)

10.2k (=)

86

Mercedes-Benz

12.5M (41)

1.85% (1657)

12.6M (72)

10k (=)

87

Billboard

4M (185)

0.88% (3100)

1.3M (441)

9.9k (=)

88

E! News

9.8M (67)

1.03% (2860)

121k (1403)

9.9k (=)

89

The FADER

385k (1167)

0.62% (3574)

74.4k (1695)

9.8k (=)

90

PGA TOUR

1.2M (558)

1.63% (1938)

448.5k (812)

9.8k (=)