Keep a close eye on a brand's presence on Instagram and see how they perform.

Identify brands doing best at sparking interest and conversation with the ER (Engagement Rate) ranking - Sort brands by number of followers or #hashtag popularity - Narrow down to your competitors with categories - Get a detailed analysis on each brand's profile page.

all except celebrities

Brand Categories Followers ER i Average engagement rate of all media. Engagement rate is based on the likes and comments received divided by the number of followers at the time of the post. Posts on hashtag Media posted
1

National Geographic

79.4M (=)

0.99% (2823)

7.7M (88)

14.4k (28)

2

nike

73.4M (=)

1.43% (2182)

58.1M (5)

904 (2668)

3

Victoria's Secret

56.5M (=)

0.89% (2991)

3.7M (169)

4.9k (357)

4

Real Madrid C.F.

51.2M (=)

1.92% (1576)

8M (84)

1.5k (1781)

5

FC Barcelona

51M (=)

1.71% (1821)

3.4M (185)

9.6k (75)

6

9GAG: Go Fun The World

41.1M (=)

2.03% (1442)

1.9M (287)

13.3k (33)

7

Nike Football (Soccer)

29M (=)

2.90% (763)

594.2k (614)

1.4k (1852)

8

NASA

25.7M (=)

2.55% (1001)

1.8M (292)

2k (1282)

9

NBA

24.2M (=)

1.03% (2763)

10.5M (65)

21k (7)

10

CHANEL

23.2M (=)

0.75% (3228)

49.9M (8)

777 (2952)

11

H&M

22M (=)

0.84% (3078)

6.2M (110)

3.6k (618)

12

adidas Originals

21.4M (=)

1.06% (2693)

3.7M (170)

3.5k (645)

13

ZARA Official

21.1M (=)

0.73% (3253)

12.7k (2467)

1.5k (1787)

14

National Geographic Travel

19M (=)

1.40% (2213)

7.7M (87)

7k (162)

15

Manchester United

18.4M (=)

2.04% (1425)

1.1M (425)

6.6k (191)

16

Louis Vuitton Official

18.1M (=)

0.59% (3453)

25.9M (23)

2.1k (1249)

17

Vogue

16.5M (=)

0.78% (3166)

643.3k (589)

3.6k (603)

18

Gucci

16.3M (=)

0.50% (3584)

37.5M (12)

3.4k (674)

19

Dior Official

16.2M (=)

0.61% (3441)

36.6M (13)

2.7k (924)

20

M·A·C Cosmetics

15.9M (=)

0.63% (3414)

9.6M (73)

4.4k (430)

21

adidas

15.5M (=)

1.25% (2415)

33.2M (16)

1.1k (2276)

22

#UCL

15.2M (=)

1.00% (2804)

430.3k (730)

4k (525)

23

Starbucks Coffee ☕

14.9M (=)

2.86% (807)

28.4M (20)

1.4k (1861)

24

musical.ly

14.3M (=)

2.99% (726)

1.9M (284)

1.5k (1764)

25

Anastasia Beverly Hills

14.2M (=)

0.97% (2844)

10.6M (64)

10.4k (62)

26

Dolce & Gabbana

14.2M (=)

0.42% (3670)

6.8M (98)

5k (355)

27

chrissy teigen

13.7M (=)

3.09% (682)

88.9k (1463)

3.1k (777)

28

forever21

13.5M (=)

1.39% (2227)

4.4M (151)

4.6k (412)

29

Marvel Entertainment

13.2M (=)

1.80% (1721)

14.8M (45)

1.3k (2017)

30

Mesut Özil

13.1M (=)

4.14% (328)

441.5k (715)

913 (2651)

1

Dodge Viper

26.1k (3137)

194.24% (=)

6.1M (115)

24 (4900)

2

tv|on|fit

31k (2992)

45.59% (=)

79 (4575)

98 (4709)

3

Closeup

15.7k (3518)

37.41% (=)

57 (4627)

25 (4893)

4

The Glee Project

19.9k (3360)

35.10% (=)

4.6k (2967)

192 (4464)

5

Cagatay Ulusoy

2.2M (284)

22.49% (=)

553.2k (636)

80 (4774)

6

Interstellar Movie

22.1k (3276)

21.29% (=)

5.4k (2889)

80 (4771)

7

Disney Movie Club

20.8k (3330)

19.82% (=)

8.8k (2650)

71 (4792)

8

Red Band Society

59.2k (2513)

18.91% (=)

26.7k (2083)

139 (4595)

9

Беларусь

20.1k (3354)

18.90% (=)

3.9M (164)

142 (4591)

10

Homayoun Shajarian

872.1k (631)

18.16% (=)

11.6k (2517)

40 (4858)

11

Rabbid Peach

14k (3608)

15.35% (=)

57 (4630)

119 (4649)

12

_artistiq

928.7k (608)

15.30% (=)

9.3k (2607)

287 (4230)

13

Chips Ahoy!

11.6k (3723)

15.11% (=)

118.8k (1290)

87 (4750)

14

Bundespolizei Karriere

20.1k (3350)

13.81% (=)

0 (5014)

218 (4403)

15

Wildlife Vet & Eco-Fashionista

52.5k (2601)

13.70% (=)

0 (4919)

205 (4444)

16

LEGO Batman

64.3k (2442)

13.59% (=)

1.4k (3550)

301 (4187)

17

Justpaintings

15.8k (3513)

12.64% (=)

3.7k (3081)

98 (4712)

18

Unfriended

25.2k (3170)

12.52% (=)

1.8k (3432)

39 (4859)

19

STABILO Singapore

10.2k (3814)

12.46% (=)

757 (3844)

328 (4109)

20

SteakEat

11.4k (3739)

12.34% (=)

271 (4290)

101 (4704)

21

KVR

40.6k (2787)

12.21% (=)

10.7k (2554)

64 (4808)

22

The Lego Movie

34.4k (2905)

12.09% (=)

92k (1438)

50 (4834)

23

Swimming

14k (3606)

11.78% (=)

2 (4881)

405 (3887)

24

Parks And Recreation

167.3k (1665)

11.01% (=)

397 (4154)

354 (4040)

25

Mono County Tourism

15.6k (3521)

10.53% (=)

3.1k (3172)

641 (3263)

26

The Killing

11.6k (3722)

10.45% (=)

33.6k (1957)

233 (4360)

27

CONTEMPORARY ART

23.4k (3229)

10.05% (=)

268.7M (2)

97 (4717)

28

Ted Wells Living:Simple

10.1k (3819)

10.00% (=)

529 (4018)

569 (3458)

29

TONI MAHFUD†

3.1M (210)

9.91% (=)

46k (1806)

927 (2630)

30

queensuniversity

21k (3315)

9.87% (=)

52.5k (1753)

642 (3259)

61

Herbalife Nutrition

722.4k (711)

1.21% (2485)

11.1M (=)

897 (2689)

62

Audi France

41.6k (2773)

3.04% (702)

10.7M (=)

1.2k (2183)

63

Audi

8.6M (61)

2.87% (797)

10.7M (=)

1.6k (1694)

64

Anastasia Beverly Hills

14.2M (25)

0.97% (2844)

10.6M (=)

10.4k (62)

65

NBA

24.2M (9)

1.03% (2763)

10.5M (=)

21k (7)

66

Volkswagen USA

388.8k (1069)

1.79% (1729)

10.3M (=)

1.8k (1492)

67

Mercedes-Benz

10.2M (43)

2.04% (1432)

10.2M (=)

8.8k (79)

68

toyotausa

811.7k (660)

1.13% (2602)

10M (=)

1.8k (1480)

69

Sony

4.4M (139)

1.53% (2026)

9.9M (=)

1.2k (2101)

70

Office

157.3k (1706)

0.40% (3686)

9.9M (=)

152 (4564)

71

YamahaMotorUSA

352k (1125)

1.18% (2535)

9.8M (=)

4.4k (433)

72

Nissan

1.8M (360)

2.16% (1317)

9.7M (=)

2.7k (932)

73

M·A·C Cosmetics

15.9M (20)

0.63% (3414)

9.6M (=)

4.4k (430)

74

LEGO

2.2M (301)

1.67% (1862)

9.2M (=)

1.4k (1828)

75

Porsche

7.8M (75)

1.86% (1645)

9.1M (=)

812 (2883)

76

Monster

14.7k (3572)

1.01% (2789)

8.8M (=)

361 (4018)

77

WWE

13.1M (31)

0.89% (2993)

8.7M (=)

12.6k (40)

78

Tod's

798.4k (665)

0.57% (3483)

8.6M (=)

2.7k (930)

79

Samsung

0 (4965)

0.00% (0)

8.6M (=)

0 (5006)

80

Jeep

1.7M (379)

2.19% (1280)

8.5M (=)

1.6k (1686)

81

Lamborghini

8.5M (65)

2.29% (1197)

8.4M (=)

939 (2605)

82

NFL

9.7M (53)

1.96% (1525)

8.3M (=)

16.3k (19)

83

Nintendo of America

3.3M (198)

2.88% (789)

8M (=)

1.1k (2334)

84

Real Madrid C.F.

51.2M (4)

1.92% (1576)

8M (=)

1.5k (1781)

85

HYPEBEAST

4.1M (149)

1.34% (2287)

7.9M (=)

17.8k (15)

86

BOOM

867 (4775)

7.77% (0)

7.7M (=)

86 (4752)

87

National Geographic Travel

19M (14)

1.40% (2213)

7.7M (=)

7k (162)

88

National Geographic

79.4M (1)

0.99% (2823)

7.7M (=)

14.4k (28)

89

Nutella

1.4M (438)

3.18% (642)

7.6M (=)

638 (3268)

90

Fashion and Graphics designer

560 (4839)

15.99% (0)

7.6M (=)

311 (4152)

1

DEL Records

639.4k (783)

0.37% (3713)

2M (268)

42.8k (=)

2

Listín Diario

190.6k (1544)

0.09% (3817)

220 (4353)

37.2k (=)

3

FashionNova.com

8.3M (66)

0.51% (3576)

235.1k (997)

25.8k (=)

4

Culturizando

688.9k (738)

0.25% (3777)

74k (1561)

22.2k (=)

5

Inked Magazine

1.6M (388)

0.33% (3740)

1M (452)

21.4k (=)

6

TC Televisión

679.7k (747)

0.09% (3819)

468.5k (696)

21.2k (=)

7

NBA

24.2M (9)

1.03% (2763)

10.5M (65)

21k (=)

8

Glamour Brasil

1.2M (516)

0.34% (3732)

38.5k (1889)

20.1k (=)

9

MLB ⚾

3.7M (171)

2.66% (936)

4M (159)

19.5k (=)

10

HOT 97

657k (765)

0.44% (3658)

845.6k (501)

19.1k (=)

11

SportsCenter

9.8M (49)

1.68% (1854)

222.6k (1027)

18.4k (=)

12

SuicideGirls

6.8M (92)

1.13% (2612)

1.2M (404)

18.4k (=)

13

Del Toro ®||Matthew Chevallard

150.7k (1742)

0.61% (3433)

50.9k (1765)

18.2k (=)

14

Motives Cosmetics Official

2.3M (275)

0.61% (3439)

640.4k (591)

18.1k (=)

15

HYPEBEAST

4.1M (149)

1.34% (2287)

7.9M (85)

17.8k (=)

16

Rebel Circus

306.5k (1211)

0.70% (3296)

94.2k (1422)

17.5k (=)

17

شركة مجموعة الراي الإعلامية

100.4k (2049)

0.30% (3753)

323 (4227)

16.9k (=)

18

JD

736.7k (701)

0.68% (3331)

924 (3742)

16.6k (=)

19

NFL

9.7M (53)

1.96% (1525)

8.3M (82)

16.3k (=)

20

SHOWPO

1.3M (487)

0.99% (2813)

25.4k (2110)

16.1k (=)

21

OOTD Magazine

2.8M (230)

1.29% (2347)

2.3M (250)

15.8k (=)

22

curlbox

359.2k (1113)

1.54% (2016)

702k (562)

15.8k (=)

23

Pink Boutique

342.4k (1139)

0.40% (3683)

2.8k (3223)

15.7k (=)

24

Freedom Of Style

509.4k (910)

1.59% (1955)

29.4k (2032)

15.6k (=)

25

Gypsy Warrior

871.6k (632)

1.06% (2695)

85.4k (1483)

14.9k (=)

26

CarLifestyle

3.9M (157)

1.76% (1767)

2.5M (240)

14.9k (=)

27

Telemundo

4.1M (151)

0.28% (3764)

435k (723)

14.7k (=)

28

National Geographic

79.4M (1)

0.99% (2823)

7.7M (88)

14.4k (=)

29

Her World Singapore

38.3k (2834)

0.51% (3570)

3.6k (3096)

13.9k (=)

30

GETTINLOW® official, Indonesia

153.4k (1727)

0.98% (2839)

416.7k (748)

13.7k (=)