Keep a close eye on a brand's presence on Instagram and see how they perform.

Identify brands doing best at sparking interest and conversation with the ER (Engagement Rate) ranking - Sort brands by number of followers or #hashtag popularity - Narrow down to your competitors with categories - Get a detailed analysis on each brand's profile page.

all except celebrities

Brand Categories Followers ER i Average engagement rate of all media. Engagement rate is based on the likes and comments received divided by the number of followers at the time of the post. Posts on hashtag Media posted
1

National Geographic

83M (=)

0.92% (2973)

9.3M (85)

15.5k (28)

2

nike

75.3M (=)

1.26% (2421)

62.9M (5)

914 (2863)

3

Victoria's Secret

57.8M (=)

0.80% (3193)

4.1M (171)

5.4k (349)

4

Real Madrid C.F.

53.9M (=)

1.85% (1619)

8.8M (88)

1.8k (1642)

5

FC Barcelona

53.2M (=)

1.68% (1844)

3.7M (186)

10.1k (76)

6

9GAG: Go Fun The World

42.6M (=)

1.92% (1546)

2.2M (276)

14.4k (35)

7

Nike Football (Soccer)

30.7M (=)

2.77% (836)

685.8k (607)

1.5k (1963)

8

NASA

28.8M (=)

2.37% (1117)

2.1M (285)

2.2k (1319)

9

NBA

25.6M (=)

1.03% (2787)

11.7M (65)

22k (7)

10

CHANEL

25M (=)

0.68% (3387)

52.3M (8)

884 (2930)

11

H&M

23.7M (=)

0.75% (3278)

6.8M (109)

4k (602)

12

ZARA Official

23.4M (=)

0.63% (3491)

12.6k (2568)

1.7k (1739)

13

adidas Originals

23.3M (=)

0.97% (2875)

4M (174)

3.7k (657)

14

National Geographic Travel

21.2M (=)

1.34% (2294)

9.3M (84)

7.6k (154)

15

Louis Vuitton Official

20M (=)

0.57% (3576)

27.3M (22)

2.3k (1241)

16

Manchester United

19.8M (=)

1.97% (1479)

1.2M (425)

7.2k (186)

17

Gucci

19.1M (+1)

0.50% (3680)

40.8M (12)

3.9k (616)

18

Alia ✨⭐️

19.1M (-1)

2.16% (1279)

105.3k (1440)

1.1k (2528)

19

#UCL

18M (=)

1.08% (2716)

500.7k (710)

5.1k (407)

20

Dior Official

17.8M (=)

0.57% (3574)

38.4M (13)

3.1k (842)

21

adidas

17.3M (=)

1.16% (2587)

37.5M (14)

951 (2784)

22

Vogue

17.1M (=)

0.69% (3386)

775.4k (572)

4.1k (574)

23

M·A·C Cosmetics

17M (=)

0.57% (3566)

10.8M (71)

5.2k (389)

24

Starbucks Coffee ☕

15.8M (=)

2.70% (883)

29.8M (20)

1.5k (1916)

25

musical.ly

15.3M (=)

2.53% (1000)

2.2M (274)

1.6k (1799)

26

Dolce & Gabbana

15.1M (=)

0.39% (3815)

7.2M (100)

5.8k (308)

27

chrissy teigen

15.1M (=)

3.16% (640)

96.4k (1493)

3.2k (828)

28

Anastasia Beverly Hills

15.1M (=)

0.95% (2921)

12.4M (59)

11.3k (65)

29

Marvel Entertainment

14.9M (=)

1.40% (2212)

16.6M (42)

1.7k (1734)

30

Mesut Özil

14.6M (=)

4.03% (345)

475.8k (737)

982 (2720)

1

Dodge Viper

28.4k (3219)

223.32% (=)

6.6M (117)

24 (5071)

2

GroupG3

42.7k (2879)

158.29% (=)

103 (4710)

5 (5122)

3

Wipro Limited

17.7k (3587)

66.99% (=)

631 (4081)

394 (4106)

4

⚡️ThunderReach

59.6k (2616)

39.45% (=)

16 (4942)

10 (5110)

5

The Glee Project

19.3k (3523)

35.13% (=)

4.6k (3077)

192 (4635)

6

Closeup

14.9k (3695)

34.27% (=)

52 (4806)

9 (5112)

7

Republicants

48.6k (2774)

26.97% (=)

1.4k (3692)

276 (4409)

8

Durex UK

10.4k (3940)

24.21% (=)

71 (4753)

108 (4840)

9

Greece Photo Tours

12.1k (3839)

23.86% (=)

860 (3908)

114 (4828)

10

Cagatay Ulusoy

2.5M (285)

22.61% (=)

656.4k (625)

85 (4916)

11

Disney Movie Club

22.3k (3399)

21.20% (=)

9.2k (2722)

71 (4953)

12

ディレップジャマー

12k (3845)

21.12% (=)

88 (4727)

112 (4832)

13

Беларусь

20.2k (3486)

19.02% (=)

4.4M (160)

153 (4723)

14

Red Band Society

58.5k (2630)

19.00% (=)

28.1k (2151)

139 (4753)

15

Homayoun Shajarian

1M (609)

18.00% (=)

15.3k (2466)

44 (5024)

16

Lifestyle tv|on|fit

34.9k (3020)

16.74% (=)

105 (4702)

120 (4810)

17

Interstellar Movie

21.6k (3427)

15.62% (=)

4.5k (3082)

82 (4931)

18

Chips Ahoy!

11.8k (3859)

15.52% (=)

120.5k (1364)

87 (4914)

19

Tom Brady

3.1M (231)

15.30% (=)

614.1k (648)

193 (4630)

20

_artistiq

894.6k (658)

15.15% (=)

10.2k (2665)

290 (4377)

21

Rabbid Peach

18.6k (3559)

14.71% (=)

589 (4114)

133 (4772)

22

LEGO Batman

62.7k (2585)

13.59% (=)

1.4k (3685)

301 (4340)

23

Bundespolizei Karriere

29.3k (3194)

13.14% (=)

0 (5187)

279 (4399)

24

Unfriended

24.5k (3321)

12.54% (=)

1.8k (3555)

39 (5032)

25

Champagne Canard-Duchêne

10k (3962)

11.87% (=)

3.3k (3261)

92 (4893)

26

Swimming

13.3k (3767)

11.77% (=)

1 (5055)

405 (4074)

27

SteakEat

11.5k (3873)

11.72% (=)

347 (4344)

106 (4847)

28

Parks And Recreation

168.8k (1750)

10.91% (=)

418 (4278)

355 (4207)

29

The Lego Movie

33.7k (3059)

10.77% (=)

93.6k (1508)

52 (5001)

30

The Killing

12.2k (3835)

10.53% (=)

34.8k (2022)

233 (4522)

61

Xbox

6.5M (104)

2.66% (914)

12.3M (=)

652 (3439)

62

Facts by Guff

732k (758)

2.30% (1164)

12.2M (=)

1.4k (1996)

63

Audi France

46.8k (2810)

2.92% (747)

11.9M (=)

1.3k (2264)

64

Audi

9.7M (58)

2.55% (984)

11.9M (=)

1.6k (1796)

65

NBA

25.6M (9)

1.03% (2787)

11.7M (=)

22k (7)

66

Mercedes-Benz

11.5M (42)

1.94% (1521)

11.6M (=)

9.6k (85)

67

Sony

5.1M (136)

1.42% (2179)

11.6M (=)

1.3k (2173)

68

toyotausa

902.2k (654)

1.12% (2654)

11.2M (=)

1.8k (1567)

69

Volkswagen USA

408.3k (1101)

1.74% (1771)

11.2M (=)

1.8k (1588)

70

YamahaMotorUSA

368.8k (1159)

1.13% (2630)

11.1M (=)

4.8k (437)

71

M·A·C Cosmetics

17M (23)

0.57% (3566)

10.8M (=)

5.2k (389)

72

Office

176.4k (1713)

0.37% (3832)

10.8M (=)

165 (4692)

73

Nissan

2.1M (338)

2.06% (1393)

10.6M (=)

2.9k (910)

74

Fashion Week Los Angeles

16.1k (3648)

2.60% (951)

10.4M (=)

261 (4445)

75

Porsche

9M (72)

1.78% (1722)

10.2M (=)

910 (2875)

76

HYPEBEAST

4.9M (140)

1.28% (2394)

10M (=)

20.2k (11)

77

LEGO

2.4M (301)

1.43% (2161)

10M (=)

1.8k (1640)

78

Supreme

8M (82)

1.96% (1491)

9.7M (=)

1.1k (2559)

79

WWE

13.8M (37)

0.83% (3121)

9.6M (=)

14.3k (37)

80

Samsung

0 (5136)

0.00% (0)

9.6M (=)

0 (5142)

81

Monster

15.2k (3680)

1.00% (2831)

9.5M (=)

370 (4172)

82

NFL

10.3M (57)

1.79% (1710)

9.5M (=)

18.8k (17)

83

Lamborghini

10.5M (50)

2.19% (1259)

9.4M (=)

1k (2618)

84

National Geographic Travel

21.2M (14)

1.34% (2294)

9.3M (=)

7.6k (154)

85

National Geographic

83M (1)

0.92% (2973)

9.3M (=)

15.5k (28)

86

Jeep

2.1M (345)

2.25% (1205)

9.2M (=)

1.8k (1656)

87

Nintendo of America

3.6M (200)

2.66% (912)

8.9M (=)

1.2k (2407)

88

Real Madrid C.F.

53.9M (4)

1.85% (1619)

8.8M (=)

1.8k (1642)

89

Tod's

872.6k (668)

0.54% (3621)

8.7M (=)

3k (895)

90

Fashion and Graphics designer

497 (5022)

13.35% (0)

8.6M (=)

307 (4322)

1

DEL Records

658.8k (823)

0.37% (3833)

2.1M (291)

43.4k (=)

2

Listín Diario

212.2k (1549)

0.10% (3953)

243 (4469)

41.5k (=)

3

FashionNova.com

9.4M (63)

0.48% (3720)

371.9k (851)

29.7k (=)

4

TC Televisión

755.2k (734)

0.09% (3956)

462.5k (756)

24.7k (=)

5

Culturizando

700.9k (781)

0.26% (3904)

79.4k (1605)

23.6k (=)

6

Inked Magazine

1.8M (394)

0.33% (3860)

1.2M (426)

23.2k (=)

7

NBA

25.6M (9)

1.03% (2787)

11.7M (65)

22k (=)

8

Glamour Brasil

1.2M (531)

0.32% (3871)

41.1k (1938)

21.8k (=)

9

HOT 97

712.1k (772)

0.42% (3793)

963.5k (495)

21.4k (=)

10

MLB ⚾

3.9M (175)

2.56% (972)

4.6M (157)

21.2k (=)

11

HYPEBEAST

4.9M (140)

1.28% (2394)

10M (76)

20.2k (=)

12

SportsCenter

10.5M (52)

1.66% (1869)

255.2k (1019)

20.2k (=)

13

Rebel Circus

321.1k (1243)

0.69% (3376)

108.6k (1418)

19.7k (=)

14

SuicideGirls

7M (96)

1.07% (2725)

1.4M (387)

19.4k (=)

15

شركة مجموعة الراي الإعلامية

107.5k (2104)

0.29% (3888)

346 (4347)

19.4k (=)

16

Freedom Of Style

497k (993)

1.58% (1967)

33.6k (2042)

19.4k (=)

17

NFL

10.3M (57)

1.79% (1710)

9.5M (82)

18.8k (=)

18

Del Toro ®||Matthew Chevallard

149.9k (1835)

0.59% (3537)

53.3k (1813)

18.8k (=)

19

Motives Cosmetics Official

2.3M (310)

0.58% (3553)

665.9k (617)

18.5k (=)

20

SHOWPO

1.3M (506)

0.97% (2879)

31.1k (2085)

17.9k (=)

21

JD

803.1k (702)

0.67% (3429)

291 (4409)

17.9k (=)

22

OOTD Magazine

2.9M (245)

1.20% (2512)

2.7M (239)

17.2k (=)

23

Telemundo

4.6M (151)

0.27% (3897)

478.2k (731)

16.9k (=)

24

Pink Boutique

365.7k (1168)

0.40% (3810)

2.8k (3322)

16.5k (=)

25

curlbox

363k (1179)

1.49% (2085)

744.1k (587)

15.9k (=)

26

CarLifestyle

3.9M (181)

1.66% (1864)

3.1M (218)

15.8k (=)

27

REVOLT TV

529.4k (948)

0.30% (3880)

362.9k (868)

15.6k (+1)

28

National Geographic

83M (1)

0.92% (2973)

9.3M (85)

15.5k (-1)

29

LIKEtoKNOW.it

2.7M (260)

0.76% (3265)

2.1M (281)

15.2k (=)

30

beIN SPORTS

3.5M (202)

0.34% (3858)

76.7k (1626)

15.2k (=)