Keep a close eye on a brand's presence on Instagram and see how they perform.

Identify brands doing best at sparking interest and conversation with the ER (Engagement Rate) ranking - Sort brands by number of followers or #hashtag popularity - Narrow down to your competitors with categories - Get a detailed analysis on each brand's profile page.

all except celebrities

Brand Categories Followers ER i Average engagement rate of all media. Engagement rate is based on the likes and comments received divided by the number of followers at the time of the post. Posts on hashtag Media posted
1

National Geographic

86.1M (=)

0.87% (3142)

10.4M (85)

16.4k (26)

2

nike

76.2M (=)

1.15% (2648)

66.3M (7)

914 (2980)

3

Victoria's Secret

58.7M (=)

0.73% (3399)

4.4M (175)

5.8k (327)

4

Real Madrid C.F.

55.8M (=)

1.81% (1706)

9.4M (93)

1.9k (1572)

5

FC Barcelona

55.1M (=)

1.66% (1899)

4M (188)

10.4k (81)

6

9GAG: Go Fun The World

44M (=)

1.89% (1612)

2.4M (276)

15.3k (34)

7

Nike Football (Soccer)

31.4M (=)

2.67% (921)

765.9k (605)

1.5k (2032)

8

NASA

30.9M (=)

2.29% (1201)

2.3M (284)

2.3k (1336)

9

NBA

27M (=)

1.03% (2846)

12.6M (71)

23.4k (7)

10

CHANEL

26.4M (=)

0.63% (3573)

53.9M (10)

996 (2828)

11

adidas Originals

24.7M (=)

0.93% (3005)

4.3M (182)

3.9k (664)

12

H&M

24.4M (=)

0.71% (3413)

7.2M (119)

4.1k (603)

13

ZARA Official

24.4M (=)

0.57% (3650)

12.4k (2624)

1.8k (1733)

14

National Geographic Travel

22.5M (=)

1.30% (2411)

10.4M (84)

8.1k (149)

15

Louis Vuitton Official

21.5M (=)

0.54% (3695)

28.5M (25)

2.4k (1244)

16

Gucci

21.4M (=)

0.52% (3739)

43.5M (14)

4.2k (590)

17

Manchester United

20.9M (=)

1.94% (1556)

1.3M (434)

7.6k (183)

18

Alia ✨⭐️

20.4M (=)

2.36% (1149)

133.7k (1350)

1.1k (2562)

19

#UCL

20M (=)

1.14% (2657)

3.8M (194)

5.7k (342)

20

adidas

18.7M (=)

1.07% (2774)

40.4M (15)

952 (2904)

21

Dior Official

18.5M (=)

0.53% (3727)

39.5M (16)

3.5k (802)

22

M·A·C Cosmetics

17.8M (=)

0.54% (3707)

11.7M (77)

5.7k (344)

23

Vogue

17.6M (=)

0.65% (3527)

856.2k (558)

4.4k (552)

24

Marvel Entertainment

16.6M (=)

1.32% (2375)

18M (44)

1.9k (1584)

25

chrissy teigen

16.3M (=)

3.34% (574)

106.3k (1484)

3.2k (870)

26

Anastasia Beverly Hills

16.2M (=)

0.95% (2979)

13.7M (62)

11.9k (64)

27

Starbucks Coffee ☕

16.1M (=)

2.53% (1028)

30.7M (22)

1.6k (1930)

28

Dolce & Gabbana

15.9M (=)

0.37% (3923)

7.6M (110)

6.2k (290)

29

Premier League

15.6M (=)

1.27% (2448)

2.4M (281)

6.7k (230)

30

Mesut Özil

15.5M (=)

4.02% (363)

503.1k (747)

1k (2755)

1

Dodge Viper

30k (3250)

245.74% (=)

7M (120)

24 (5252)

2

GroupG3

41.7k (2971)

158.10% (=)

103 (4856)

5 (5311)

3

Wipro Limited

25.8k (3369)

88.97% (=)

667 (4169)

435 (4123)

4

The Glee Project

19k (3621)

35.22% (=)

4.5k (3154)

192 (4767)

5

Closeup

14.4k (3815)

34.31% (=)

52 (4955)

9 (5301)

6

⚡️ThunderReach

59.4k (2694)

29.87% (=)

20 (5090)

11 (5291)

7

Techfest, IIT Bombay

15.1k (3784)

26.95% (=)

64 (4926)

576 (3756)

8

Durex UK

11.8k (3964)

26.37% (=)

73 (4902)

108 (4993)

9

Republicants

49.2k (2845)

26.25% (=)

1.6k (3696)

281 (4527)

10

Cagatay Ulusoy

2.7M (283)

23.14% (=)

719.7k (619)

86 (5072)

11

Greece Photo Tours

11.3k (3996)

22.42% (=)

924 (3978)

119 (4961)

12

Disney Movie Club

23.4k (3448)

22.25% (=)

9.5k (2769)

71 (5127)

13

ディレップジャマー

12k (3953)

21.13% (=)

88 (4873)

112 (4980)

14

Red Band Society

58.4k (2702)

19.10% (=)

28.3k (2194)

139 (4900)

15

Беларусь

22.8k (3472)

18.82% (=)

4.8M (161)

163 (4837)

16

Interstellar Movie

23.3k (3456)

17.33% (=)

4.7k (3132)

82 (5091)

17

Chips Ahoy!

12.2k (3941)

16.17% (=)

121.7k (1398)

87 (5071)

18

Homayoun Shajarian

1.1M (585)

15.88% (=)

17.4k (2455)

57 (5163)

19

Lifestyle tv|on|fit

34.4k (3133)

15.19% (=)

109 (4841)

124 (4949)

20

_artistiq

871k (694)

15.15% (=)

10.7k (2715)

290 (4499)

21

Rabbid Peach

19.4k (3607)

14.71% (=)

718 (4125)

137 (4916)

22

Tom Brady

3.9M (192)

13.87% (=)

705.3k (625)

244 (4633)

23

Bundespolizei Karriere

36.8k (3067)

13.74% (=)

0 (5281)

335 (4377)

24

LEGO Batman

61.5k (2662)

13.59% (=)

1.4k (3759)

301 (4463)

25

BLΛƆKPIИK

8M (86)

13.21% (=)

3.7M (198)

381 (4279)

26

Unfriended

23.9k (3436)

12.57% (=)

1.8k (3654)

39 (5202)

27

Menē Official Account

13.5k (3867)

12.13% (=)

326 (4494)

35 (5217)

28

Swimming

12.7k (3912)

11.77% (=)

1 (5225)

405 (4201)

29

SteakEat

11.3k (3989)

11.74% (=)

375 (4437)

105 (5006)

30

Parks And Recreation

174.8k (1775)

10.86% (=)

427 (4388)

357 (4330)

61

Facebook

3M (251)

0.34% (3954)

13.8M (=)

294 (4486)

62

Anastasia Beverly Hills

16.2M (26)

0.95% (2979)

13.7M (+1)

11.9k (64)

63

Topshop

9.3M (75)

0.82% (3227)

13.7M (-1)

5.4k (380)

64

Xbox

6.9M (103)

2.65% (941)

13M (=)

674 (3507)

65

Herbalife Nutrition

849.2k (709)

1.14% (2664)

13M (=)

1k (2817)

66

Facts by Guff

721.8k (803)

2.29% (1198)

12.9M (=)

1.5k (2087)

67

Ferrari

6.6M (110)

3.08% (699)

12.8M (=)

1.1k (2659)

68

Audi France

50.4k (2830)

2.89% (801)

12.8M (=)

1.3k (2290)

69

Audi

10.4M (59)

2.44% (1087)

12.8M (=)

1.7k (1814)

70

Sony

5.5M (135)

1.37% (2303)

12.8M (=)

1.4k (2196)

71

NBA

27M (9)

1.03% (2846)

12.6M (=)

23.4k (7)

72

Mercedes-Benz

12.5M (41)

1.85% (1657)

12.6M (=)

10k (86)

73

toyotausa

1M (628)

1.17% (2606)

12.1M (=)

1.9k (1623)

74

YamahaMotorUSA

380.9k (1178)

1.12% (2692)

11.9M (=)

5k (448)

75

Volkswagen USA

423.4k (1111)

1.73% (1828)

11.8M (=)

1k (2751)

76

HYPEBEAST

5.5M (136)

1.25% (2477)

11.7M (+1)

21.8k (10)

77

M·A·C Cosmetics

17.8M (22)

0.54% (3707)

11.7M (-1)

5.7k (344)

78

Fashion Week Los Angeles

15.9k (3746)

2.58% (995)

11.5M (=)

262 (4589)

79

Supreme

9.3M (74)

2.01% (1472)

11.5M (=)

1.1k (2642)

80

Office

192.6k (1694)

0.37% (3927)

11.4M (=)

166 (4831)

81

Nissan

2.3M (322)

1.98% (1506)

11.3M (=)

3.1k (895)

82

Porsche

9.9M (65)

1.73% (1825)

11M (=)

997 (2825)

83

LEGO

2.5M (302)

1.35% (2338)

10.6M (=)

1.9k (1577)

84

National Geographic Travel

22.5M (14)

1.30% (2411)

10.4M (=)

8.1k (149)

85

National Geographic

86.1M (1)

0.87% (3142)

10.4M (=)

16.4k (26)

86

Samsung

0 (5366)

0.00% (0)

10.4M (=)

0 (5332)

87

NFL

10.9M (54)

1.74% (1810)

10.2M (=)

20.4k (15)

88

WWE

14.3M (36)

0.82% (3226)

10.2M (=)

15.4k (32)

89

Lamborghini

11.9M (44)

2.08% (1380)

10.1M (=)

1.1k (2623)

90

Monster

15.7k (3755)

1.01% (2885)

9.8M (=)

371 (4296)

1

DEL RECORDS

694.2k (827)

0.36% (3939)

2.1M (311)

44.2k (=)

2

Listín Diario

224.2k (1566)

0.10% (4061)

259 (4583)

43.6k (=)

3

FashionNova.com

10.7M (57)

0.46% (3830)

501.9k (751)

32.3k (=)

4

TC Televisión

796k (742)

0.10% (4062)

457.6k (799)

26.8k (=)

5

Inked Magazine

1.8M (402)

0.34% (3958)

1.4M (418)

24.5k (=)

6

FASHION | BEAUTY | LIFESTYLE

2.6M (294)

0.75% (3361)

99.6k (1520)

23.9k (=)

7

NBA

27M (9)

1.03% (2846)

12.6M (71)

23.4k (=)

8

Glamour Brasil

1.2M (548)

0.31% (3977)

41.9k (1974)

22.6k (=)

9

HOT 97

740.8k (793)

0.42% (3883)

1.1M (501)

22k (=)

10

HYPEBEAST

5.5M (136)

1.25% (2477)

11.7M (76)

21.8k (=)

11

MLB ⚾

4M (179)

2.55% (1009)

4.8M (163)

21.6k (=)

12

SportsCenter

11.1M (50)

1.67% (1894)

278.4k (1011)

21.4k (=)

13

Rebel Circus

329.2k (1264)

0.68% (3457)

117.3k (1425)

21.4k (=)

14

شركة مجموعة الراي الإعلامية

111.9k (2141)

0.28% (3998)

350 (4464)

21k (=)

15

NFL

10.9M (54)

1.74% (1810)

10.2M (87)

20.4k (=)

16

SuicideGirls

7.1M (98)

1.04% (2841)

1.6M (370)

20.1k (=)

17

Freedom Of Style

508k (1018)

1.42% (2221)

36.9k (2035)

20k (=)

18

SHOWPO

1.3M (525)

0.95% (2967)

34.9k (2069)

19.3k (=)

19

Del Toro ®||Matthew Chevallard

147.5k (1905)

0.59% (3635)

56.4k (1828)

19k (=)

20

Motives Cosmetics Official

2.3M (337)

0.57% (3652)

686.4k (638)

18.8k (=)

21

JD

874.2k (692)

0.67% (3491)

406 (4403)

18.7k (=)

22

OOTD Magazine

2.9M (259)

1.15% (2633)

3M (241)

18.3k (=)

23

Telemundo

5.1M (145)

0.29% (3994)

502k (750)

18.3k (=)

24

Pink Boutique

376.3k (1184)

0.39% (3906)

2.7k (3430)

17k (=)

25

beIN SPORTS

3.6M (208)

0.32% (3971)

92.7k (1559)

16.5k (=)

26

National Geographic

86.1M (1)

0.87% (3142)

10.4M (85)

16.4k (=)

27

CarLifestyle

3.8M (198)

1.60% (1988)

3.4M (212)

16.3k (=)

28

HIGHSNOBIETY

2.1M (357)

1.44% (2194)

3.2M (230)

16.3k (=)

29

LIKEtoKNOW.it

2.8M (265)

0.73% (3386)

2.5M (270)

16.2k (=)

30

curlbox

364k (1199)

1.45% (2182)

768.7k (601)

16k (=)