Keep a close eye on a brand's presence on Instagram and see how they perform.

Identify brands doing best at sparking interest and conversation with the ER (Engagement Rate) ranking - Sort brands by number of followers or #hashtag popularity - Narrow down to your competitors with categories - Get a detailed analysis on each brand's profile page.

all except celebrities

Brand Categories Followers ER i Average engagement rate of all media. Engagement rate is based on the likes and comments received divided by the number of followers at the time of the post. Posts on hashtag Media posted
1

National Geographic

77.7M (=)

1.02% (2779)

7M (91)

14k (27)

2

nike

72.3M (=)

1.54% (2036)

56.1M (5)

897 (2610)

3

Victoria's Secret

55.6M (=)

0.92% (2942)

3.6M (164)

4.8k (348)

4

FC Barcelona

50.3M (=)

1.73% (1821)

3.3M (183)

9.4k (73)

5

¡CAMPEONES!

49.7M (=)

1.92% (1592)

7.5M (85)

1.3k (1890)

6

9GAG: Go Fun Yourself

40.2M (=)

2.09% (1410)

1.8M (286)

12.9k (33)

7

Nike Football (Soccer)

28.2M (=)

3.03% (717)

563.8k (613)

1.4k (1797)

8

NASA

24.4M (=)

2.69% (940)

1.7M (295)

2k (1269)

9

NBA

23.3M (=)

1.03% (2771)

10M (64)

20.5k (6)

10

CHANEL

21.9M (=)

0.80% (3126)

49M (8)

708 (3027)

11

H&M

21.3M (=)

0.88% (2999)

6M (109)

3.4k (622)

12

adidas Originals

20.5M (=)

1.11% (2638)

3.6M (169)

3.4k (636)

13

ZARA Official

19.9M (=)

0.76% (3192)

12.7k (2430)

1.4k (1775)

14

National Geographic Travel

17.9M (=)

1.43% (2188)

7M (90)

6.7k (165)

15

Manchester United

17.8M (=)

2.07% (1430)

1.1M (426)

6.4k (185)

16

Louis Vuitton Official

17.3M (=)

0.62% (3400)

25.5M (23)

2k (1274)

17

Vogue

16.2M (=)

0.85% (3053)

595.3k (599)

3.4k (623)

18

Dior Official

15.6M (=)

0.63% (3388)

36M (13)

2.5k (972)

19

M·A·C Cosmetics

15.4M (=)

0.64% (3368)

9M (73)

4.2k (450)

20

Gucci

15.2M (=)

0.51% (3537)

36.5M (12)

3.2k (703)

21

adidas

14.7M (=)

1.29% (2379)

31.5M (16)

1.1k (2216)

22

Starbucks Coffee ☕

14.4M (=)

2.94% (769)

27.8M (19)

1.4k (1829)

23

Anastasia Beverly Hills

13.9M (=)

0.99% (2826)

9.9M (65)

10.1k (56)

24

Dolce & Gabbana

13.8M (=)

0.44% (3613)

6.6M (98)

4.6k (376)

25

musical.ly

13.4M (=)

3.20% (645)

1.8M (281)

1.4k (1762)

26

forever21

13.2M (=)

1.46% (2148)

4.2M (151)

4.4k (410)

27

WWE

12.9M (=)

0.92% (2930)

8.4M (78)

11.8k (45)

28

chrissy teigen

12.9M (=)

3.08% (705)

84.9k (1455)

3k (753)

29

Prada

12.6M (=)

0.44% (3610)

34.5M (14)

2.3k (1033)

30

gopro

12.5M (=)

2.99% (741)

28.6M (18)

3.5k (607)

1

Dodge Viper

25.1k (3114)

180.22% (=)

5.8M (113)

24 (4862)

2

tv|on|fit

31.8k (2924)

45.62% (=)

79 (4527)

98 (4679)

3

Closeup

15.9k (3457)

37.33% (=)

58 (4571)

25 (4859)

4

The Glee Project

20.2k (3305)

35.07% (=)

4.6k (2934)

192 (4424)

5

Cagatay Ulusoy

2M (307)

21.47% (+1)

475.4k (674)

81 (4732)

6

Interstellar Movie

22.2k (3218)

21.45% (-1)

5.2k (2874)

80 (4735)

7

Disney Movie Club

20.8k (3278)

19.66% (=)

8.5k (2620)

71 (4753)

8

KVR

17.9k (3377)

19.31% (+1)

10.1k (2549)

54 (4788)

9

Беларусь

20k (3309)

19.12% (-1)

3.6M (168)

139 (4554)

10

Red Band Society

59.5k (2459)

18.86% (=)

26.4k (2055)

139 (4548)

11

Homayoun Shajarian

787.2k (655)

18.84% (=)

11k (2511)

38 (4825)

12

_artistiq

948.5k (584)

15.30% (=)

9k (2592)

290 (4163)

13

TheEvilWithin

18.4k (3360)

15.06% (=)

74.8k (1514)

71 (4751)

14

Chips Ahoy!

11.6k (3670)

14.91% (=)

117.8k (1272)

87 (4710)

15

Bundespolizei Karriere

17.2k (3410)

14.71% (=)

0 (4934)

191 (4425)

16

Justpaintings

14.7k (3511)

13.85% (=)

3.1k (3114)

92 (4697)

17

LEGO Batman

64.9k (2395)

13.59% (=)

1.4k (3493)

301 (4131)

18

The Lego Movie

34.4k (2860)

12.89% (=)

91k (1410)

49 (4800)

19

Unfriended

25.6k (3101)

12.50% (=)

1.8k (3378)

39 (4823)

20

Swimming

14.5k (3521)

11.80% (=)

2 (4826)

405 (3829)

21

SteakEat

10.6k (3729)

11.59% (=)

251 (4251)

101 (4675)

22

PowWow Smile

28.5k (3010)

11.23% (+3749)

0 (4956)

131 (4575)

23

Parks And Recreation

167.1k (1629)

11.01% (-1)

396 (4089)

354 (3971)

24

Mono County Tourism

13.9k (3548)

10.83% (-1)

2.7k (3192)

588 (3330)

25

CONTEMPORARY ART

22.8k (3202)

10.65% (-1)

253.6M (2)

96 (4681)

26

The Killing

11.4k (3691)

10.42% (-1)

33k (1926)

233 (4318)

27

queensuniversity

20.5k (3291)

9.94% (-1)

51.1k (1729)

626 (3237)

28

TONI MAHFUD†

3M (211)

9.92% (-1)

41.3k (1818)

927 (2547)

29

Sardinia.in

13.3k (3583)

9.70% (-1)

33k (1932)

325 (4060)

30

Verne Q. Powell Flutes

11.4k (3690)

9.57% (-1)

2.7k (3189)

438 (3747)

61

DAILYLOOK Elite

300.5k (1198)

1.06% (2720)

10.6M (=)

4.1k (461)

62

Audi France

39.8k (2760)

3.22% (637)

10.2M (=)

1.1k (2172)

63

Audi

8.2M (64)

2.89% (797)

10.2M (=)

1.6k (1615)

64

NBA

23.3M (9)

1.03% (2771)

10M (=)

20.5k (6)

65

Anastasia Beverly Hills

13.9M (23)

0.99% (2826)

9.9M (=)

10.1k (56)

66

Volkswagen USA

381.8k (1055)

1.82% (1727)

9.8M (=)

1.7k (1458)

67

Mercedes-Benz

9.6M (43)

2.10% (1400)

9.7M (=)

8.5k (79)

68

Office

146.4k (1721)

0.44% (3607)

9.5M (=)

139 (4549)

69

toyotausa

770.1k (665)

1.14% (2595)

9.5M (=)

1.8k (1429)

70

YamahaMotorUSA

344.1k (1113)

1.22% (2476)

9.3M (=)

4.1k (455)

71

Nissan

1.7M (374)

2.17% (1325)

9.2M (=)

2.5k (956)

72

Sony

4.2M (143)

1.61% (1947)

9.2M (=)

1.2k (2071)

73

M·A·C Cosmetics

15.4M (19)

0.64% (3368)

9M (=)

4.2k (450)

74

LEGO

2M (304)

1.92% (1598)

8.9M (=)

1.3k (1991)

75

Tod's

757.9k (669)

0.58% (3447)

8.6M (=)

2.5k (928)

76

Porsche

7.4M (75)

1.93% (1587)

8.6M (=)

783 (2860)

77

Monster

14.2k (3532)

1.05% (2731)

8.5M (=)

359 (3959)

78

WWE

12.9M (27)

0.92% (2930)

8.4M (=)

11.8k (45)

79

Samsung

0 (4936)

0.00% (0)

8.2M (=)

0 (4923)

80

NFL

9.4M (49)

1.98% (1530)

8.1M (=)

16k (17)

81

Jeep

1.6M (391)

2.17% (1327)

8.1M (=)

1.5k (1704)

82

Lamborghini

7.7M (70)

2.32% (1194)

7.9M (=)

896 (2614)

83

Nintendo of America

3.1M (204)

3.02% (728)

7.7M (=)

1.1k (2291)

84

BOOM

804 (4742)

7.67% (0)

7.6M (=)

85 (4721)

85

¡CAMPEONES!

49.7M (5)

1.92% (1592)

7.5M (=)

1.3k (1890)

86

Nutella

1.4M (443)

3.23% (629)

7.4M (=)

633 (3215)

87

Ray-Ban

3.3M (188)

0.63% (3392)

7.2M (=)

1.4k (1761)

88

HYPEBEAST

3.9M (153)

1.35% (2278)

7.2M (=)

16.7k (15)

89

Fashion and Graphics designer

263 (4863)

19.94% (0)

7.2M (=)

266 (4232)

90

National Geographic Travel

17.9M (14)

1.43% (2188)

7M (+1)

6.7k (165)

1

DEL Records

626.5k (774)

0.38% (3668)

2M (263)

42.4k (=)

2

Listín Diario

184.1k (1537)

0.09% (3765)

214 (4310)

34.6k (=)

3

FashionNova.com

7.9M (67)

0.52% (3513)

195.4k (1062)

24.1k (=)

4

Culturizando

683.1k (718)

0.25% (3728)

71.5k (1546)

21.5k (=)

5

Inked Magazine

1.6M (392)

0.32% (3696)

916.9k (456)

20.5k (+1)

6

NBA

23.3M (9)

1.03% (2771)

10M (64)

20.5k (-1)

7

TC Televisión

649.8k (747)

0.08% (3768)

473.6k (676)

19.7k (=)

8

Glamour Brasil

1.2M (506)

0.35% (3685)

37.5k (1862)

19.6k (=)

9

MLB ⚾

3.6M (172)

2.73% (919)

3.8M (159)

18.6k (=)

10

Del Toro ®||Matthew Chevallard

149.9k (1700)

0.62% (3407)

50k (1737)

18k (=)

11

Motives Cosmetics Official

2.3M (259)

0.62% (3409)

629.6k (576)

18k (=)

12

SuicideGirls

6.6M (89)

1.16% (2578)

1.1M (408)

18k (=)

13

HOT 97

631.9k (768)

0.46% (3597)

800.1k (504)

17.9k (=)

14

SportsCenter

9.4M (50)

1.69% (1855)

210.5k (1030)

17.5k (=)

15

HYPEBEAST

3.9M (153)

1.35% (2278)

7.2M (88)

16.7k (=)

16

Rebel Circus

298.1k (1201)

0.71% (3269)

88.7k (1429)

16.5k (=)

17

NFL

9.4M (49)

1.98% (1530)

8.1M (80)

16k (=)

18

JD Sports Official

719.9k (698)

0.69% (3301)

887 (3704)

15.9k (=)

19

curlbox

356.5k (1099)

1.57% (2004)

682.7k (554)

15.6k (=)

20

Freedom Of Style

509.4k (893)

1.59% (1968)

28.3k (2015)

15.6k (=)

21

شركة مجموعة الراي الإعلامية

96.7k (2036)

0.32% (3701)

276 (4221)

15.6k (=)

22

Pink Boutique

336.7k (1124)

0.40% (3642)

2.7k (3182)

15.4k (=)

23

SHOWPO

1.2M (481)

1.00% (2811)

23.1k (2129)

15.2k (=)

24

OOTD Magazine

2.9M (221)

1.34% (2297)

2.1M (256)

15k (=)

25

Gypsy Warrior

871.4k (623)

1.07% (2694)

84k (1463)

14.8k (=)

26

CarLifestyle

3.9M (152)

1.83% (1718)

2.3M (245)

14.3k (=)

27

National Geographic

77.7M (1)

1.02% (2779)

7M (91)

14k (=)

28

Telemundo

3.9M (154)

0.27% (3721)

418.3k (722)

13.9k (=)

29

Her World Singapore

37.8k (2806)

0.52% (3522)

3.4k (3080)

13.8k (=)

30

GETTINLOW® official, Indonesia

145.5k (1726)

0.97% (2858)

398.3k (748)

13.7k (=)