Keep a close eye on a brand's presence on Instagram and see how they perform.

Identify brands doing best at sparking interest and conversation with the ER (Engagement Rate) ranking - Sort brands by number of followers or #hashtag popularity - Narrow down to your competitors with categories - Get a detailed analysis on each brand's profile page.

all except celebrities

Brand Categories Followers ER i Average engagement rate of all media. Engagement rate is based on the likes and comments received divided by the number of followers at the time of the post. Posts on hashtag Media posted
1

National Geographic

73.3M (=)

1.07% (2692)

6.3M (96)

13.4k (28)

2

nike

70.3M (=)

1.61% (1948)

53.8M (5)

890 (2530)

3

Victoria's Secret

53M (=)

0.95% (2859)

3.6M (159)

4.6k (338)

4

FC Barcelona

48.1M (=)

1.74% (1811)

3.1M (181)

9.2k (65)

5

Real Madrid C.F.

46.9M (=)

1.92% (1627)

7M (86)

1.2k (2030)

6

9GAG

38.3M (=)

2.20% (1310)

1.7M (287)

12.4k (33)

7

Nike Football (Soccer)

26.9M (=)

3.08% (710)

525.9k (615)

1.4k (1718)

8

NBA

22.1M (=)

1.05% (2716)

9.5M (64)

19.7k (5)

9

NASA

21.1M (=)

2.77% (905)

1.6M (299)

1.9k (1233)

10

H&M

19.4M (=)

0.93% (2909)

5.7M (109)

3.3k (633)

11

CHANEL

19.1M (=)

0.83% (3046)

48M (8)

661 (3037)

12

adidas Originals

18.3M (=)

1.14% (2571)

3.4M (168)

3.3k (611)

13

Manchester United

16.8M (=)

2.16% (1363)

990.5k (432)

6k (194)

14

ZARA Official

16.7M (=)

0.80% (3094)

12.8k (2374)

1.3k (1781)

15

National Geographic Travel

16.2M (=)

1.46% (2145)

6.3M (95)

6.3k (171)

16

Louis Vuitton Official

15.5M (=)

0.66% (3305)

25M (23)

1.9k (1279)

17

Vogue

15.1M (=)

0.93% (2896)

534.1k (609)

3.2k (654)

18

Dior Official

14.5M (=)

0.67% (3296)

35.3M (13)

2.2k (1039)

19

M·A·C Cosmetics

14.4M (=)

0.66% (3310)

8.4M (75)

3.8k (478)

20

Starbucks Coffee ☕

13.6M (=)

3.01% (748)

26.9M (19)

1.3k (1779)

21

Gucci

13.5M (=)

0.52% (3462)

35.5M (12)

3k (715)

22

Anastasia Beverly Hills

13.3M (=)

1.01% (2777)

9M (67)

9.7k (55)

23

adidas

13.2M (=)

1.34% (2289)

29.4M (16)

1.1k (2157)

24

Dolce & Gabbana

12.8M (=)

0.45% (3532)

6.4M (92)

4.3k (387)

25

forever21

12.6M (=)

1.54% (2047)

4.1M (148)

4.2k (417)

26

musical.ly

12.2M (+1)

3.57% (507)

1.8M (278)

1.4k (1750)

27

WWE

12.2M (-1)

0.96% (2847)

7.9M (78)

11k (46)

28

gopro

11.9M (=)

3.13% (685)

27.3M (18)

3.3k (604)

29

Prada

11.6M (=)

0.47% (3520)

34.1M (14)

2.2k (1057)

30

Jordan

11.5M (=)

1.90% (1653)

709.9k (520)

1k (2268)

1

Dodge Viper

23.8k (3079)

164.85% (=)

5.6M (115)

24 (4779)

2

Mattel

35.6k (2778)

101.65% (=)

645.6k (549)

1 (4826)

3

tv|on|fit

32.9k (2838)

45.66% (=)

82 (4486)

98 (4599)

4

Closeup

15.3k (3413)

35.57% (=)

87 (4472)

25 (4777)

5

The Glee Project

20.5k (3216)

35.10% (=)

4.6k (2880)

192 (4325)

6

Interstellar Movie

22.1k (3140)

20.69% (=)

5.1k (2839)

80 (4651)

7

Беларусь

20k (3234)

19.48% (=)

3.3M (171)

133 (4484)

8

Disney Movie Club

20.2k (3224)

19.42% (=)

8.2k (2605)

71 (4669)

9

Red Band Society

59.5k (2409)

18.81% (=)

26.4k (2011)

139 (4471)

10

Homayoun Shajarian

670.6k (703)

18.36% (=)

10k (2514)

35 (4748)

11

_artistiq

966.7k (553)

15.29% (=)

8.5k (2585)

290 (4062)

12

TheEvilWithin

18.4k (3293)

14.80% (=)

74.8k (1488)

71 (4670)

13

Bundespolizei Karriere

13.3k (3504)

14.78% (=)

0 (4859)

162 (4408)

14

Chips Ahoy!

11.6k (3586)

14.56% (=)

116.7k (1255)

87 (4628)

15

Justpaintings

13.8k (3471)

14.08% (=)

2.6k (3149)

90 (4617)

16

LEGO Batman

65.6k (2323)

13.59% (=)

1.4k (3444)

301 (4027)

17

The Lego Movie

33.2k (2832)

12.82% (=)

90.7k (1375)

49 (4712)

18

Unfriended

26.1k (3018)

12.47% (=)

1.9k (3303)

39 (4735)

19

Swimming

15k (3422)

11.82% (=)

2 (4772)

405 (3730)

20

CONTEMPORARY ART

21.7k (3160)

11.35% (=)

237.2M (2)

94 (4607)

21

Mono County Tourism

12.8k (3529)

11.33% (=)

2.4k (3174)

532 (3392)

22

Parks And Recreation

167.5k (1568)

11.00% (=)

392 (4020)

354 (3876)

23

The Killing

11.1k (3618)

10.39% (=)

32.2k (1899)

233 (4223)

24

TONI MAHFUD†

2.8M (213)

10.01% (=)

36.7k (1839)

918 (2467)

25

Wake And Bake Entertainment®

19.2k (3265)

9.95% (+3)

27.6k (1986)

86 (4633)

26

queensuniversity

19.8k (3244)

9.95% (=)

49.3k (1709)

609 (3165)

27

Verne Q. Powell Flutes

11.2k (3615)

9.95% (-2)

2.4k (3175)

426 (3677)

28

Sardinia.in

11.6k (3585)

9.94% (-1)

29.1k (1951)

302 (4024)

29

Saechsische Schweiz

15.8k (3384)

9.53% (=)

4.2k (2924)

243 (4190)

30

ryazan.city

10k (3692)

9.40% (=)

13.1k (2362)

725 (2889)

61

Audi

7.5M (66)

2.95% (785)

9.5M (+1)

1.5k (1560)

62

Audi France

37.6k (2730)

3.37% (586)

9.5M (-1)

1.1k (2133)

63

DAILYLOOK Elite

302.5k (1157)

1.08% (2666)

9.5M (=)

4.1k (439)

64

NBA

22.1M (8)

1.05% (2716)

9.5M (=)

19.7k (5)

65

Volkswagen USA

373.5k (1025)

1.86% (1690)

9.4M (=)

1.7k (1411)

66

Office

130.8k (1758)

0.46% (3526)

9.1M (=)

133 (4486)

67

Anastasia Beverly Hills

13.3M (22)

1.01% (2777)

9M (=)

9.7k (55)

68

Mercedes-Benz

8.8M (49)

2.18% (1332)

9M (=)

8.2k (78)

69

toyotausa

714.1k (672)

1.19% (2515)

8.9M (=)

1.7k (1403)

70

Nissan

1.5M (391)

2.16% (1359)

8.8M (=)

2.4k (962)

71

YamahaMotorUSA

333.9k (1088)

1.29% (2363)

8.6M (=)

3.8k (491)

72

Tod's

721.7k (666)

0.59% (3377)

8.6M (=)

2.4k (935)

73

Sony

3.8M (142)

1.69% (1855)

8.5M (=)

1.2k (2039)

74

LEGO

1.9M (302)

2.22% (1292)

8.5M (=)

1.1k (2100)

75

M·A·C Cosmetics

14.4M (19)

0.66% (3310)

8.4M (=)

3.8k (478)

76

Monster

13.9k (3468)

1.05% (2718)

8.3M (=)

358 (3863)

77

Porsche

6.7M (80)

1.95% (1595)

8.1M (=)

754 (2816)

78

WWE

12.2M (27)

0.96% (2847)

7.9M (=)

11k (46)

79

NFL

9M (43)

2.03% (1504)

7.9M (=)

15.4k (19)

80

Samsung

0 (4861)

0.00% (0)

7.7M (=)

0 (4853)

81

Jeep

1.4M (424)

2.14% (1386)

7.7M (=)

1.4k (1773)

82

Lamborghini

6.8M (77)

2.35% (1179)

7.5M (=)

853 (2593)

83

BOOM

746 (4671)

7.21% (0)

7.4M (=)

85 (4637)

84

Nintendo of America

2.8M (210)

3.12% (690)

7.3M (=)

1.1k (2224)

85

Nutella

1.3M (441)

3.52% (520)

7.3M (=)

603 (3182)

86

Real Madrid C.F.

46.9M (5)

1.92% (1627)

7M (=)

1.2k (2030)

87

Ray-Ban

3M (193)

0.64% (3324)

7M (=)

1.4k (1772)

88

Armani

7.7M (64)

0.65% (3313)

6.8M (=)

4k (457)

89

I G W O R L D C L U B ®

191.3k (1462)

2.97% (773)

6.7M (=)

6.8k (137)

90

PlayStation

7.3M (69)

2.31% (1224)

6.7M (=)

709 (2926)

1

DEL Records

604.5k (760)

0.38% (3590)

2M (256)

41.9k (=)

2

Listín Diario

172.5k (1550)

0.10% (3682)

213 (4245)

31.8k (=)

3

FashionNova.com

7.1M (71)

0.55% (3436)

156.1k (1124)

22.3k (=)

4

Culturizando

669.5k (705)

0.25% (3651)

67.5k (1540)

20.8k (=)

5

NBA

22.1M (8)

1.05% (2716)

9.5M (64)

19.7k (=)

6

Inked Magazine

1.5M (393)

0.32% (3622)

825.8k (472)

19.6k (=)

7

Glamour Brasil

1.1M (494)

0.36% (3605)

36.3k (1845)

19k (=)

8

MLB ⚾

3.4M (169)

2.82% (871)

3.5M (162)

17.8k (+1)

9

Motives Cosmetics Official

2.3M (253)

0.63% (3336)

615.2k (567)

17.8k (-1)

10

Del Toro ®||Matthew Chevallard

149.8k (1653)

0.63% (3339)

49k (1715)

17.7k (=)

11

TC Televisión

619.1k (746)

0.08% (3685)

478k (646)

17.6k (=)

12

SuicideGirls

6.3M (88)

1.19% (2512)

1.1M (413)

17.5k (=)

13

HOT 97

605.7k (759)

0.49% (3490)

755.2k (503)

16.6k (=)

14

SportsCenter

8.9M (46)

1.72% (1827)

198.7k (1032)

16.3k (=)

15

Freedom Of Style

509.4k (856)

1.59% (1974)

27k (1999)

15.6k (=)

16

curlbox

349.5k (1068)

1.61% (1950)

660.5k (540)

15.5k (=)

17

Rebel Circus

285.5k (1192)

0.71% (3227)

83.7k (1429)

15.5k (=)

18

HYPEBEAST

3.6M (159)

1.36% (2264)

6.3M (93)

15.5k (=)

19

NFL

9M (43)

2.03% (1504)

7.9M (79)

15.4k (=)

20

JD Sports Official

691.9k (692)

2.15% (1374)

879 (3657)

15.2k (=)

21

Pink Boutique

327.6k (1105)

0.41% (3572)

2.7k (3125)

15.1k (=)

22

OOTD Magazine

2.8M (212)

1.39% (2216)

1.9M (264)

14.4k (+1)

23

Gypsy Warrior

868.3k (598)

1.09% (2650)

82.5k (1436)

14.4k (-1)

24

SHOWPO

1.2M (475)

1.00% (2781)

20.3k (2150)

14.4k (=)

25

شركة مجموعة الراي الإعلامية

92.2k (2014)

0.33% (3617)

269 (4170)

13.9k (=)

26

Her World Singapore

36.8k (2753)

0.53% (3449)

3.2k (3062)

13.6k (=)

27

CARLIFESTYLE

3.9M (138)

1.90% (1646)

2.1M (253)

13.6k (=)

28

National Geographic

73.3M (1)

1.07% (2692)

6.3M (96)

13.4k (=)

29

GETTINLOW® official, Indonesia

140.3k (1698)

0.96% (2836)

374.7k (744)

13.2k (=)

30

Telemundo

3.5M (160)

0.27% (3646)

394.6k (719)

12.8k (=)