Keep a close eye on a brand's presence on Instagram and see how they perform.

Identify brands doing best at sparking interest and conversation with the ER (Engagement Rate) ranking - Sort brands by number of followers or #hashtag popularity - Narrow down to your competitors with categories - Get a detailed analysis on each brand's profile page.

all except celebrities

Brand Categories Followers ER i Average engagement rate of all media. Engagement rate is based on the likes and comments received divided by the number of followers at the time of the post. Posts on hashtag Media posted
1

National Geographic

77.7M (=)

1.02% (2779)

7M (91)

14k (27)

2

nike

72.3M (=)

1.54% (2036)

56.1M (5)

897 (2610)

3

Victoria's Secret

55.6M (=)

0.92% (2942)

3.6M (164)

4.8k (348)

4

FC Barcelona

50.3M (=)

1.73% (1821)

3.3M (183)

9.4k (73)

5

¡CAMPEONES!

49.7M (=)

1.92% (1592)

7.5M (85)

1.3k (1890)

6

9GAG: Go Fun Yourself

40.2M (=)

2.09% (1410)

1.8M (286)

12.9k (33)

7

Nike Football (Soccer)

28.2M (=)

3.03% (717)

563.8k (613)

1.4k (1797)

8

NASA

24.4M (=)

2.69% (940)

1.7M (295)

2k (1269)

9

NBA

23.3M (=)

1.03% (2771)

10M (64)

20.5k (6)

10

CHANEL

21.9M (=)

0.80% (3126)

49M (8)

708 (3027)

11

H&M

21.3M (=)

0.88% (2999)

6M (109)

3.4k (622)

12

adidas Originals

20.5M (=)

1.11% (2638)

3.6M (169)

3.4k (636)

13

ZARA Official

19.9M (=)

0.76% (3192)

12.7k (2430)

1.4k (1775)

14

National Geographic Travel

17.9M (=)

1.43% (2188)

7M (90)

6.7k (165)

15

Manchester United

17.8M (=)

2.07% (1430)

1.1M (426)

6.4k (185)

16

Louis Vuitton Official

17.3M (=)

0.62% (3400)

25.5M (23)

2k (1274)

17

Vogue

16.2M (=)

0.85% (3053)

595.3k (599)

3.4k (623)

18

Dior Official

15.6M (=)

0.63% (3388)

36M (13)

2.5k (972)

19

M·A·C Cosmetics

15.4M (=)

0.64% (3368)

9M (73)

4.2k (450)

20

Gucci

15.2M (=)

0.51% (3537)

36.5M (12)

3.2k (703)

21

adidas

14.7M (=)

1.29% (2379)

31.5M (16)

1.1k (2216)

22

Starbucks Coffee ☕

14.4M (=)

2.94% (769)

27.8M (19)

1.4k (1829)

23

Anastasia Beverly Hills

13.9M (=)

0.99% (2826)

9.9M (65)

10.1k (56)

24

Dolce & Gabbana

13.8M (=)

0.44% (3613)

6.6M (98)

4.6k (376)

25

musical.ly

13.4M (=)

3.20% (645)

1.8M (281)

1.4k (1762)

26

forever21

13.2M (=)

1.46% (2148)

4.2M (151)

4.4k (410)

27

WWE

12.9M (=)

0.92% (2930)

8.4M (78)

11.8k (45)

28

chrissy teigen

12.9M (=)

3.08% (705)

84.9k (1455)

3k (753)

29

Prada

12.6M (=)

0.44% (3610)

34.5M (14)

2.3k (1033)

30

gopro

12.5M (=)

2.99% (741)

28.6M (18)

3.5k (607)

61

Seventeen Magazine

16.3k (3448)

7.68% (-1)

33.4k (1912)

49 (4802)

62

Trevor James Flutes

12.3k (3632)

7.65% (-1)

1.1k (3625)

466 (3676)

63

Bates Motel on A&E

163.1k (1649)

7.56% (-1)

671 (3847)

514 (3545)

64

Dartmouth College

34.2k (2864)

7.54% (-1)

224k (993)

916 (2569)

65

United States Naval Academy

71.2k (2317)

7.50% (-1)

25.1k (2086)

818 (2779)

66

BYU

89.8k (2092)

7.45% (-1)

247.1k (955)

964 (2482)

67

THE NEXT STEP

303k (1195)

7.44% (-1)

128.2k (1236)

1.1k (2292)

68

GR ilovegreece™

84.4k (2154)

7.41% (-1)

56.2k (1680)

944 (2516)

69

Furby

28.8k (2996)

7.36% (-1)

523.3k (634)

293 (4156)

70

Demo Tivátor

199k (1482)

7.28% (=)

5.3k (2869)

844 (2718)

71

Eskapee

12.7k (3614)

7.26% (-2)

12.3k (2448)

871 (2657)

72

Don't Blame Genetics®

16k (3455)

7.22% (-1)

506 (3969)

340 (4008)

73

Hunter Burgan

19.2k (3336)

7.19% (=)

5.6k (2831)

1.5k (1701)

74

Bobby Arthur Jewelry

32.1k (2915)

7.18% (=)

169 (4386)

93 (4691)

75

University of Washington

58.5k (2471)

7.18% (-3)

61.6k (1629)

779 (2867)

76

Beat The Grind

32.3k (2908)

7.16% (=)

423 (4058)

252 (4269)

77

DyeStat

55k (2526)

7.16% (-2)

12k (2460)

1.6k (1635)

78

UNC-Chapel Hill

68.9k (2338)

7.15% (-1)

14.7k (2356)

1.1k (2249)

79

House of Cards

371.7k (1069)

7.15% (-1)

379.1k (767)

357 (3966)

80

Roger Federer

3.2M (191)

7.14% (-1)

264.2k (925)

154 (4522)

81

Perfocal | Book A Photographer

29.8k (2966)

7.08% (-1)

150.8k (1168)

592 (3314)

82

Doctor Who Official

416.6k (1009)

7.05% (-1)

40.5k (1831)

1.2k (2091)

83

PARADISE AMSTERDAM

21.1k (3255)

7.03% (-1)

406 (4076)

248 (4281)

84

treaclemoon (official)

154.5k (1684)

7.01% (-1)

3.2k (3100)

407 (3823)

85

NCIS

103.6k (1984)

6.97% (-1)

238.5k (968)

338 (4020)

86

mylittlepony

192.7k (1505)

6.97% (-1)

2.2M (250)

280 (4190)

87

UVM

21.1k (3262)

6.93% (-1)

6.3k (2784)

917 (2567)

88

Wake And Bake Entertainment®

19.8k (3317)

6.89% (-1)

31.1k (1964)

102 (4668)

89

Six Flags Magic Mountain

99.1k (2018)

6.80% (-1)

82.2k (1474)

261 (4246)

90

Mariusz Pałczyński

21.3k (3247)

6.79% (-1)

0 (4870)

115 (4621)

1

Fashionglama.com Photography

1.2k (4650)

3.32% (0)

376.8M (=)

390 (3868)

2

CONTEMPORARY ART

22.8k (3202)

10.65% (25)

253.6M (=)

96 (4681)

3

VSCO

3.2M (194)

2.49% (1059)

134.9M (=)

2.6k (919)

4

Paris

158k (1666)

1.79% (1763)

64.1M (=)

735 (2964)

5

nike

72.3M (2)

1.54% (2036)

56.1M (=)

897 (2610)

6

Visit Dubai

579.8k (821)

1.58% (1980)

52.5M (=)

1.2k (2136)

7

Dubai Airports

105.7k (1966)

1.54% (2034)

52.5M (=)

445 (3727)

8

CHANEL

21.9M (10)

0.80% (3126)

49M (=)

708 (3027)

9

Tumblr

1.1M (530)

1.26% (2422)

41.4M (=)

568 (3391)

10

visitcalifornia

273.5k (1253)

1.95% (1564)

41.1M (=)

2.6k (905)

11

Disney

9.5M (46)

1.85% (1689)

38.3M (=)

2.4k (1001)

12

Gucci

15.2M (20)

0.51% (3537)

36.5M (=)

3.2k (703)

13

Dior Official

15.6M (18)

0.63% (3388)

36M (=)

2.5k (972)

14

Prada

12.6M (29)

0.44% (3610)

34.5M (=)

2.3k (1033)

15

Hermès official account

4.9M (119)

0.63% (3396)

33M (=)

1.2k (2098)

16

adidas

14.7M (21)

1.29% (2379)

31.5M (=)

1.1k (2216)

17

VisitMexico

84.9k (2146)

1.84% (1700)

30.4M (=)

740 (2954)

18

gopro

12.5M (30)

2.99% (741)

28.6M (=)

3.5k (607)

19

Starbucks Coffee ☕

14.4M (22)

2.94% (769)

27.8M (=)

1.4k (1829)

20

CrossFit

2M (320)

1.20% (2512)

27.3M (=)

6.6k (169)

21

GIVENCHY

8.5M (58)

0.52% (3518)

26.3M (=)

2.3k (1061)

22

Las Vegas

383.4k (1049)

2.79% (874)

25.9M (=)

884 (2636)

23

Louis Vuitton Official

17.3M (16)

0.62% (3400)

25.5M (=)

2k (1274)

24

Burberry

9.5M (47)

0.69% (3294)

24M (=)

3k (746)

25

Cartier Official

5.2M (111)

0.75% (3207)

23.9M (=)

989 (2434)

26

Orange France

11.2k (3698)

4.05% (371)

23.5M (=)

1.3k (1995)

27

Kik

180.5k (1561)

3.15% (672)

23.1M (=)

323 (4064)

28

Chloé

4.7M (124)

0.68% (3314)

22.7M (=)

1.4k (1851)

29

Star Wars

7.3M (76)

2.12% (1380)

22.7M (=)

2.4k (989)

30

youtube

9.5M (48)

1.12% (2625)

22.2M (=)

1.1k (2204)

1

DEL Records

626.5k (774)

0.38% (3668)

2M (263)

42.4k (=)

2

Listín Diario

184.1k (1537)

0.09% (3765)

214 (4310)

34.6k (=)

3

FashionNova.com

7.9M (67)

0.52% (3513)

195.4k (1062)

24.1k (=)

4

Culturizando

683.1k (718)

0.25% (3728)

71.5k (1546)

21.5k (=)

5

Inked Magazine

1.6M (392)

0.32% (3696)

916.9k (456)

20.5k (+1)

6

NBA

23.3M (9)

1.03% (2771)

10M (64)

20.5k (-1)

7

TC Televisión

649.8k (747)

0.08% (3768)

473.6k (676)

19.7k (=)

8

Glamour Brasil

1.2M (506)

0.35% (3685)

37.5k (1862)

19.6k (=)

9

MLB ⚾

3.6M (172)

2.73% (919)

3.8M (159)

18.6k (=)

10

Del Toro ®||Matthew Chevallard

149.9k (1700)

0.62% (3407)

50k (1737)

18k (=)

11

Motives Cosmetics Official

2.3M (259)

0.62% (3409)

629.6k (576)

18k (=)

12

SuicideGirls

6.6M (89)

1.16% (2578)

1.1M (408)

18k (=)

13

HOT 97

631.9k (768)

0.46% (3597)

800.1k (504)

17.9k (=)

14

SportsCenter

9.4M (50)

1.69% (1855)

210.5k (1030)

17.5k (=)

15

HYPEBEAST

3.9M (153)

1.35% (2278)

7.2M (88)

16.7k (=)

16

Rebel Circus

298.1k (1201)

0.71% (3269)

88.7k (1429)

16.5k (=)

17

NFL

9.4M (49)

1.98% (1530)

8.1M (80)

16k (=)

18

JD Sports Official

719.9k (698)

0.69% (3301)

887 (3704)

15.9k (=)

19

curlbox

356.5k (1099)

1.57% (2004)

682.7k (554)

15.6k (=)

20

Freedom Of Style

509.4k (893)

1.59% (1968)

28.3k (2015)

15.6k (=)

21

شركة مجموعة الراي الإعلامية

96.7k (2036)

0.32% (3701)

276 (4221)

15.6k (=)

22

Pink Boutique

336.7k (1124)

0.40% (3642)

2.7k (3182)

15.4k (=)

23

SHOWPO

1.2M (481)

1.00% (2811)

23.1k (2129)

15.2k (=)

24

OOTD Magazine

2.9M (221)

1.34% (2297)

2.1M (256)

15k (=)

25

Gypsy Warrior

871.4k (623)

1.07% (2694)

84k (1463)

14.8k (=)

26

CarLifestyle

3.9M (152)

1.83% (1718)

2.3M (245)

14.3k (=)

27

National Geographic

77.7M (1)

1.02% (2779)

7M (91)

14k (=)

28

Telemundo

3.9M (154)

0.27% (3721)

418.3k (722)

13.9k (=)

29

Her World Singapore

37.8k (2806)

0.52% (3522)

3.4k (3080)

13.8k (=)

30

GETTINLOW® official, Indonesia

145.5k (1726)

0.97% (2858)

398.3k (748)

13.7k (=)