Keep a close eye on a brand's presence on Instagram and see how they perform.

Identify brands doing best at sparking interest and conversation with the ER (Engagement Rate) ranking - Sort brands by number of followers or #hashtag popularity - Narrow down to your competitors with categories - Get a detailed analysis on each brand's profile page.

all except celebrities

Brand Categories Followers ER i Average engagement rate of all media. Engagement rate is based on the likes and comments received divided by the number of followers at the time of the post. Posts on hashtag Media posted
1

National Geographic

73.3M (=)

1.07% (2692)

6.3M (96)

13.4k (28)

2

nike

70.3M (=)

1.61% (1948)

53.8M (5)

890 (2530)

3

Victoria's Secret

53M (=)

0.95% (2859)

3.6M (159)

4.6k (338)

4

FC Barcelona

48.1M (=)

1.74% (1811)

3.1M (181)

9.2k (65)

5

Real Madrid C.F.

46.9M (=)

1.92% (1627)

7M (86)

1.2k (2030)

6

9GAG

38.3M (=)

2.20% (1310)

1.7M (287)

12.4k (33)

7

Nike Football (Soccer)

26.9M (=)

3.08% (710)

525.9k (615)

1.4k (1718)

8

NBA

22.1M (=)

1.05% (2716)

9.5M (64)

19.7k (5)

9

NASA

21.1M (=)

2.77% (905)

1.6M (299)

1.9k (1233)

10

H&M

19.4M (=)

0.93% (2909)

5.7M (109)

3.3k (633)

11

CHANEL

19.1M (=)

0.83% (3046)

48M (8)

661 (3037)

12

adidas Originals

18.3M (=)

1.14% (2571)

3.4M (168)

3.3k (611)

13

Manchester United

16.8M (=)

2.16% (1363)

990.5k (432)

6k (194)

14

ZARA Official

16.7M (=)

0.80% (3094)

12.8k (2374)

1.3k (1781)

15

National Geographic Travel

16.2M (=)

1.46% (2145)

6.3M (95)

6.3k (171)

16

Louis Vuitton Official

15.5M (=)

0.66% (3305)

25M (23)

1.9k (1279)

17

Vogue

15.1M (=)

0.93% (2896)

534.1k (609)

3.2k (654)

18

Dior Official

14.5M (=)

0.67% (3296)

35.3M (13)

2.2k (1039)

19

M·A·C Cosmetics

14.4M (=)

0.66% (3310)

8.4M (75)

3.8k (478)

20

Starbucks Coffee ☕

13.6M (=)

3.01% (748)

26.9M (19)

1.3k (1779)

21

Gucci

13.5M (=)

0.52% (3462)

35.5M (12)

3k (715)

22

Anastasia Beverly Hills

13.3M (=)

1.01% (2777)

9M (67)

9.7k (55)

23

adidas

13.2M (=)

1.34% (2289)

29.4M (16)

1.1k (2157)

24

Dolce & Gabbana

12.8M (=)

0.45% (3532)

6.4M (92)

4.3k (387)

25

forever21

12.6M (=)

1.54% (2047)

4.1M (148)

4.2k (417)

26

musical.ly

12.2M (+1)

3.57% (507)

1.8M (278)

1.4k (1750)

27

WWE

12.2M (-1)

0.96% (2847)

7.9M (78)

11k (46)

28

gopro

11.9M (=)

3.13% (685)

27.3M (18)

3.3k (604)

29

Prada

11.6M (=)

0.47% (3520)

34.1M (14)

2.2k (1057)

30

Jordan

11.5M (=)

1.90% (1653)

709.9k (520)

1k (2268)

61

GR ilovegreece™

80.6k (2124)

7.73% (=)

54.4k (1656)

897 (2512)

62

Seventeen Magazine

16.3k (3366)

7.68% (=)

32.7k (1888)

49 (4713)

63

United States Naval Academy

66.4k (2306)

7.63% (=)

23.5k (2087)

759 (2803)

64

THE NEXT STEP

291.3k (1182)

7.62% (=)

122.4k (1232)

1k (2272)

65

BYU

86.7k (2064)

7.61% (=)

239.3k (939)

992 (2340)

66

Doctor Who Official

391.1k (1001)

7.55% (=)

38.5k (1824)

1.1k (2124)

67

mylittlepony

177.5k (1521)

7.55% (+1)

2.2M (245)

268 (4122)

68

Eskapee

12.2k (3557)

7.55% (-1)

10.6k (2478)

812 (2668)

69

Dartmouth College

32.6k (2842)

7.54% (=)

210k (997)

902 (2501)

70

Bates Motel on A&E

150.4k (1648)

7.50% (=)

601 (3834)

477 (3540)

71

Don't Blame Genetics®

12.3k (3556)

7.46% (=)

438 (3977)

314 (3995)

72

University of Washington

55.7k (2451)

7.45% (=)

54.3k (1658)

735 (2857)

73

treaclemoon (official)

149.9k (1652)

7.41% (=)

3k (3087)

380 (3805)

74

Six Flags Magic Mountain

97k (1978)

7.34% (+1)

79.2k (1459)

250 (4179)

75

Furby

28.9k (2927)

7.34% (-1)

525.3k (617)

293 (4053)

76

Demo Tivátor

191.5k (1459)

7.34% (=)

5.3k (2823)

815 (2663)

77

PARADISE AMSTERDAM

16.4k (3356)

7.28% (=)

384 (4034)

239 (4207)

78

Mariusz Pałczyński

21.9k (3144)

7.27% (=)

1 (4788)

111 (4544)

79

DyeStat

54.4k (2467)

7.24% (=)

11.4k (2436)

1.5k (1585)

80

UNC-Chapel Hill

62.9k (2362)

7.23% (=)

14.1k (2319)

1k (2261)

81

Hunter Burgan

18.4k (3296)

7.20% (=)

5.3k (2820)

1.5k (1649)

82

Perfocal | Book A Photographer

28.8k (2932)

7.09% (+1)

144k (1160)

588 (3215)

83

NCIS

101k (1952)

7.05% (+2)

234.4k (953)

335 (3927)

84

Cambridge Town

19.9k (3236)

7.03% (=)

13.6k (2340)

263 (4144)

85

WRENCH SCIENCE

14.8k (3430)

7.02% (+1)

1.9k (3295)

615 (3154)

86

Roger Federer

3M (199)

7.01% (-4)

249.7k (923)

140 (4469)

87

UVM

20.2k (3227)

6.98% (=)

5.9k (2772)

849 (2602)

88

IW Hockey

12.2k (3559)

6.93% (=)

264 (4174)

466 (3580)

89

Alex Morgan

4.8M (112)

6.92% (=)

112.1k (1264)

516 (3432)

90

Antoine Griezmann

9M (44)

6.85% (=)

15.5k (2276)

294 (4051)

1

Fashionglama.com Photography

1.1k (4587)

3.45% (0)

355.7M (=)

373 (3829)

2

CONTEMPORARY ART

21.7k (3160)

11.35% (20)

237.2M (=)

94 (4607)

3

VSCO

3.1M (188)

2.61% (992)

128.6M (=)

2.4k (932)

4

Paris

156.9k (1622)

1.89% (1669)

61M (=)

711 (2916)

5

nike

70.3M (2)

1.61% (1948)

53.8M (=)

890 (2530)

6

Visit Dubai

539.1k (824)

1.59% (1975)

50.4M (+1)

1.1k (2154)

7

Dubai Airports

94k (1999)

1.66% (1891)

50.4M (-1)

418 (3694)

8

CHANEL

19.1M (11)

0.83% (3046)

48M (=)

661 (3037)

9

Tumblr

1M (523)

1.34% (2294)

40M (=)

516 (3434)

10

visitcalifornia

257k (1247)

2.06% (1475)

38.7M (=)

2.4k (918)

11

Disney

8.8M (48)

1.99% (1558)

36.7M (=)

2.2k (1049)

12

Gucci

13.5M (21)

0.52% (3462)

35.5M (=)

3k (715)

13

Dior Official

14.5M (18)

0.67% (3296)

35.3M (=)

2.2k (1039)

14

Prada

11.6M (29)

0.47% (3520)

34.1M (=)

2.2k (1057)

15

Hermès official account

4.4M (121)

0.66% (3303)

32.4M (=)

1.2k (1987)

16

adidas

13.2M (23)

1.34% (2289)

29.4M (=)

1.1k (2157)

17

VisitMexico

66.1k (2312)

1.68% (1865)

28.7M (=)

682 (2986)

18

gopro

11.9M (28)

3.13% (685)

27.3M (=)

3.3k (604)

19

Starbucks Coffee ☕

13.6M (20)

3.01% (748)

26.9M (=)

1.3k (1779)

20

GIVENCHY

7.9M (61)

0.54% (3441)

26.2M (=)

2.2k (1038)

21

CrossFit

1.8M (315)

1.25% (2418)

25.6M (=)

6.3k (175)

22

Las Vegas

358.1k (1055)

2.79% (896)

25.2M (=)

863 (2576)

23

Louis Vuitton Official

15.5M (16)

0.66% (3305)

25M (=)

1.9k (1279)

24

Burberry

9M (45)

0.73% (3201)

23.8M (=)

2.9k (737)

25

Cartier Official

4.7M (115)

0.82% (3067)

23.7M (=)

907 (2486)

26

Kik

182.2k (1499)

3.22% (649)

23.1M (=)

314 (3992)

27

Orange France

11.2k (3612)

4.05% (385)

22.8M (=)

1.3k (1899)

28

Chloé

4.2M (127)

0.69% (3265)

22.6M (=)

1.3k (1818)

29

Star Wars

6.9M (73)

2.18% (1336)

21.5M (=)

2.3k (995)

30

youtube

8.5M (55)

1.19% (2510)

20.8M (=)

1.1k (2239)

1

DEL Records

604.5k (760)

0.38% (3590)

2M (256)

41.9k (=)

2

Listín Diario

172.5k (1550)

0.10% (3682)

213 (4245)

31.8k (=)

3

FashionNova.com

7.1M (71)

0.55% (3436)

156.1k (1124)

22.3k (=)

4

Culturizando

669.5k (705)

0.25% (3651)

67.5k (1540)

20.8k (=)

5

NBA

22.1M (8)

1.05% (2716)

9.5M (64)

19.7k (=)

6

Inked Magazine

1.5M (393)

0.32% (3622)

825.8k (472)

19.6k (=)

7

Glamour Brasil

1.1M (494)

0.36% (3605)

36.3k (1845)

19k (=)

8

MLB ⚾

3.4M (169)

2.82% (871)

3.5M (162)

17.8k (+1)

9

Motives Cosmetics Official

2.3M (253)

0.63% (3336)

615.2k (567)

17.8k (-1)

10

Del Toro ®||Matthew Chevallard

149.8k (1653)

0.63% (3339)

49k (1715)

17.7k (=)

11

TC Televisión

619.1k (746)

0.08% (3685)

478k (646)

17.6k (=)

12

SuicideGirls

6.3M (88)

1.19% (2512)

1.1M (413)

17.5k (=)

13

HOT 97

605.7k (759)

0.49% (3490)

755.2k (503)

16.6k (=)

14

SportsCenter

8.9M (46)

1.72% (1827)

198.7k (1032)

16.3k (=)

15

Freedom Of Style

509.4k (856)

1.59% (1974)

27k (1999)

15.6k (=)

16

curlbox

349.5k (1068)

1.61% (1950)

660.5k (540)

15.5k (=)

17

Rebel Circus

285.5k (1192)

0.71% (3227)

83.7k (1429)

15.5k (=)

18

HYPEBEAST

3.6M (159)

1.36% (2264)

6.3M (93)

15.5k (=)

19

NFL

9M (43)

2.03% (1504)

7.9M (79)

15.4k (=)

20

JD Sports Official

691.9k (692)

2.15% (1374)

879 (3657)

15.2k (=)

21

Pink Boutique

327.6k (1105)

0.41% (3572)

2.7k (3125)

15.1k (=)

22

OOTD Magazine

2.8M (212)

1.39% (2216)

1.9M (264)

14.4k (+1)

23

Gypsy Warrior

868.3k (598)

1.09% (2650)

82.5k (1436)

14.4k (-1)

24

SHOWPO

1.2M (475)

1.00% (2781)

20.3k (2150)

14.4k (=)

25

شركة مجموعة الراي الإعلامية

92.2k (2014)

0.33% (3617)

269 (4170)

13.9k (=)

26

Her World Singapore

36.8k (2753)

0.53% (3449)

3.2k (3062)

13.6k (=)

27

CARLIFESTYLE

3.9M (138)

1.90% (1646)

2.1M (253)

13.6k (=)

28

National Geographic

73.3M (1)

1.07% (2692)

6.3M (96)

13.4k (=)

29

GETTINLOW® official, Indonesia

140.3k (1698)

0.96% (2836)

374.7k (744)

13.2k (=)

30

Telemundo

3.5M (160)

0.27% (3646)

394.6k (719)

12.8k (=)