Keep a close eye on a brand's presence on Instagram and see how they perform.

Identify brands doing best at sparking interest and conversation with the ER (Engagement Rate) ranking - Sort brands by number of followers or #hashtag popularity - Narrow down to your competitors with categories - Get a detailed analysis on each brand's profile page.

all except celebrities

Brand Categories Followers ER i Average engagement rate of all media. Engagement rate is based on the likes and comments received divided by the number of followers at the time of the post. Posts on hashtag Media posted
1

National Geographic

81.5M (=)

0.95% (2886)

8.5M (87)

15k (27)

2

nike

74.4M (=)

1.36% (2272)

60.7M (5)

912 (2768)

3

Victoria's Secret

57.1M (=)

0.85% (3059)

3.9M (172)

5.1k (357)

4

Real Madrid C.F.

52.7M (=)

1.88% (1600)

8.5M (85)

1.6k (1679)

5

FC Barcelona

52.2M (=)

1.69% (1825)

3.5M (185)

9.9k (74)

6

9GAG: Go Fun The World

41.9M (=)

1.96% (1493)

2M (284)

13.9k (34)

7

Nike Football (Soccer)

30.1M (=)

2.80% (822)

641.2k (612)

1.5k (1895)

8

NASA

27.4M (=)

2.45% (1047)

2M (286)

2.1k (1296)

9

NBA

24.8M (=)

1.03% (2768)

11M (65)

21.2k (7)

10

CHANEL

24.1M (=)

0.72% (3286)

51.1M (8)

817 (2960)

11

H&M

22.9M (=)

0.80% (3162)

6.5M (111)

3.8k (610)

12

adidas Originals

22.3M (=)

1.01% (2791)

3.9M (173)

3.6k (645)

13

ZARA Official

22.2M (=)

0.67% (3381)

12.6k (2522)

1.6k (1753)

14

National Geographic Travel

20.1M (=)

1.38% (2245)

8.5M (86)

7.3k (157)

15

Manchester United

19.2M (=)

2.00% (1449)

1.2M (420)

6.9k (181)

16

Louis Vuitton Official

19.1M (=)

0.59% (3494)

26.6M (23)

2.2k (1268)

17

Alia ✨⭐️

17.9M (=)

2.01% (1439)

85.3k (1526)

1k (2515)

18

Gucci

17.6M (=)

0.50% (3626)

39.1M (12)

3.6k (641)

19

Dior Official

17M (=)

0.59% (3496)

37.5M (13)

2.9k (883)

20

Vogue

16.8M (=)

0.73% (3280)

714.7k (583)

3.9k (588)

21

#UCL

16.7M (=)

1.08% (2686)

458.2k (732)

4.4k (476)

22

adidas

16.6M (=)

1.20% (2499)

35.5M (14)

1.2k (2322)

23

M·A·C Cosmetics

16.4M (=)

0.59% (3484)

10.2M (72)

4.8k (413)

24

Starbucks Coffee ☕

15.3M (=)

2.78% (835)

29M (20)

1.5k (1881)

25

musical.ly

14.9M (=)

2.72% (885)

2M (283)

1.6k (1763)

26

Anastasia Beverly Hills

14.6M (=)

0.96% (2872)

11.7M (61)

10.9k (63)

27

Dolce & Gabbana

14.6M (=)

0.41% (3730)

7M (100)

5.2k (340)

28

chrissy teigen

14.5M (=)

3.16% (636)

92.9k (1476)

3.1k (798)

29

Marvel Entertainment

14.1M (=)

1.62% (1906)

15.8M (43)

1.4k (1920)

30

Mesut Özil

14.1M (=)

4.10% (325)

460.1k (727)

948 (2688)

61

Roger Federer

3.9M (169)

7.56% (-2)

316.6k (902)

167 (4605)

62

Dartmouth College

36.9k (2918)

7.54% (=)

257.2k (985)

941 (2697)

63

MileSplit

95.6k (2148)

7.54% (=)

9.3k (2671)

1.5k (1855)

64

PONY mag

24.2k (3266)

7.44% (=)

2.4k (3353)

643 (3371)

65

United States Naval Academy

81.1k (2301)

7.42% (=)

27.5k (2114)

900 (2793)

66

Furby

28.5k (3135)

7.39% (+1)

524.5k (678)

293 (4288)

67

Wet'n'Wild Sydney

30.1k (3090)

7.38% (+1)

6.1k (2884)

544 (3615)

68

Salzburg.info

20.9k (3383)

7.38% (-2)

29k (2083)

572 (3542)

69

Airship Notebooks

11.4k (3810)

7.35% (=)

716 (3947)

1.3k (2164)

70

Greece // ilovegreece™

91k (2188)

7.19% (=)

59.7k (1727)

1k (2564)

71

BYU

96.5k (2139)

7.17% (=)

263.9k (975)

900 (2792)

72

THE NEXT STEP

307.9k (1239)

7.13% (=)

133.9k (1273)

1.1k (2354)

73

Hunter Burgan

20.2k (3412)

7.10% (=)

6.8k (2835)

1.6k (1766)

74

Ascona-Locarno Tourism

10.2k (3872)

7.06% (=)

5.2k (2963)

780 (3035)

75

Greece | Ελλάδα

121.2k (1951)

7.06% (=)

115.9k (1351)

644 (3368)

76

Michael Schumacher

287.1k (1284)

7.05% (=)

21.1k (2248)

132 (4682)

77

Demo Tivátor

204.6k (1537)

7.03% (=)

5.3k (2957)

899 (2795)

78

DyeStat

55.1k (2623)

7.02% (=)

13.6k (2487)

1.6k (1710)

79

Anime clothing and merchandise

16.3k (3564)

6.99% (+1)

34 (4781)

64 (4882)

80

Trevor James Flutes

14.5k (3647)

6.98% (-1)

1.6k (3544)

620 (3432)

81

Perfocal | Book A Photographer

30.5k (3076)

6.96% (=)

161k (1190)

597 (3472)

82

NCIS

109.5k (2030)

6.92% (=)

246.9k (1010)

340 (4169)

83

UVM

22.6k (3321)

6.89% (=)

6.9k (2830)

1k (2544)

84

UNC-Chapel Hill

72.6k (2392)

6.82% (=)

15.3k (2427)

1.2k (2304)

85

www.eskapee.com

13.3k (3696)

6.78% (=)

15.8k (2408)

988 (2609)

86

Cambridge Town

22k (3341)

6.78% (=)

18.7k (2312)

285 (4315)

87

University of Washington

62.6k (2526)

6.76% (=)

67.8k (1660)

854 (2885)

88

Don't Blame Genetics®

18.3k (3491)

6.73% (+1)

570 (4050)

374 (4074)

89

Belles des Pins

13.4k (3694)

6.73% (+1)

320 (4300)

340 (4170)

90

EA SPORTS FIFA ESPAÑA

87.1k (2232)

6.72% (-2)

1 (4975)

633 (3396)

1

Fashionglama.com Photography

1.3k (4764)

3.20% (0)

419.5M (=)

424 (3931)

2

CONTEMPORARY ART

23.2k (3310)

9.58% (34)

287.9M (=)

100 (4779)

3

VSCO

3.4M (203)

2.33% (1142)

147.6M (=)

2.8k (916)

4

Paris

163.1k (1727)

1.57% (1968)

70.3M (=)

844 (2905)

5

nike

74.4M (2)

1.36% (2272)

60.7M (=)

912 (2768)

6

Visit Dubai

630.2k (823)

1.57% (1970)

56.4M (=)

1.3k (2083)

7

Dubai Airports

122.6k (1942)

1.31% (2326)

56.4M (=)

503 (3714)

8

CHANEL

24.1M (10)

0.72% (3286)

51.1M (=)

817 (2960)

9

visitcalifornia

296.7k (1270)

1.86% (1616)

46.1M (=)

2.8k (908)

10

Tumblr

1.2M (517)

1.10% (2659)

45.1M (=)

683 (3257)

11

Disney

10.2M (48)

1.67% (1849)

41.4M (=)

2.7k (952)

12

Gucci

17.6M (18)

0.50% (3626)

39.1M (=)

3.6k (641)

13

Dior Official

17M (19)

0.59% (3496)

37.5M (=)

2.9k (883)

14

adidas

16.6M (22)

1.20% (2499)

35.5M (=)

1.2k (2322)

15

Prada

13.5M (34)

0.38% (3756)

35.4M (=)

2.8k (930)

16

Hermès official account

5.5M (119)

0.55% (3554)

34.3M (=)

1.4k (2029)

17

VisitMexico

136.2k (1862)

2.38% (1102)

34M (=)

963 (2662)

18

gopro

13.2M (37)

2.76% (846)

31.4M (=)

3.8k (602)

19

CrossFit

2.1M (323)

1.11% (2647)

30.7M (=)

7.5k (142)

20

Starbucks Coffee ☕

15.3M (24)

2.78% (835)

29M (=)

1.5k (1881)

21

Las Vegas

428.6k (1048)

2.83% (798)

27.4M (=)

939 (2700)

22

GIVENCHY

9M (63)

0.47% (3669)

26.7M (=)

2.5k (1076)

23

Louis Vuitton Official

19.1M (16)

0.59% (3494)

26.6M (=)

2.2k (1268)

24

youtube

10.5M (45)

1.05% (2721)

25.4M (=)

1.2k (2293)

25

Orange France

11.2k (3818)

4.05% (336)

25.1M (=)

1.3k (2161)

26

Burberry

10.1M (52)

0.61% (3468)

24.3M (=)

3.3k (747)

27

Cartier Official

5.7M (114)

0.66% (3393)

24.3M (=)

1.1k (2369)

28

Star Wars

8M (78)

2.02% (1432)

24.1M (=)

2.6k (1010)

29

BMW France

57.2k (2595)

2.22% (1230)

23.9M (=)

1.3k (2109)

30

BMW

13.4M (36)

2.05% (1399)

23.9M (=)

4.1k (538)

1

DEL Records

652.4k (797)

0.37% (3763)

2.1M (277)

43.3k (=)

2

Listín Diario

203.9k (1539)

0.09% (3879)

233 (4404)

39.5k (=)

3

FashionNova.com

8.8M (67)

0.49% (3638)

302.9k (917)

27.8k (=)

4

TC Televisión

715.4k (744)

0.09% (3880)

464.7k (722)

23k (=)

5

Culturizando

694.7k (762)

0.25% (3833)

76.7k (1588)

22.9k (=)

6

Inked Magazine

1.7M (395)

0.33% (3795)

1.1M (436)

22.3k (=)

7

NBA

24.8M (9)

1.03% (2768)

11M (65)

21.2k (=)

8

Glamour Brasil

1.2M (529)

0.32% (3798)

39.8k (1917)

21k (=)

9

MLB ⚾

3.8M (174)

2.61% (951)

4.3M (157)

20.4k (=)

10

HOT 97

664.3k (786)

0.43% (3716)

902k (503)

19.5k (=)

11

SportsCenter

10.1M (51)

1.67% (1859)

239.9k (1024)

19.3k (=)

12

HYPEBEAST

4.5M (148)

1.32% (2323)

9M (80)

19k (=)

13

SuicideGirls

6.9M (93)

1.09% (2666)

1.3M (394)

18.9k (=)

14

Rebel Circus

312.3k (1232)

0.70% (3322)

101.2k (1423)

18.6k (=)

15

Del Toro ®||Matthew Chevallard

149.4k (1790)

0.60% (3478)

51.8k (1795)

18.5k (=)

16

Motives Cosmetics Official

2.3M (292)

0.59% (3486)

654.3k (603)

18.3k (=)

17

شركة مجموعة الراي الإعلامية

104.3k (2077)

0.30% (3810)

343 (4277)

18.2k (=)

18

NFL

10M (55)

1.87% (1610)

8.8M (83)

17.4k (=)

19

JD

764.6k (702)

0.67% (3379)

216 (4433)

17.3k (=)

20

SHOWPO

1.3M (493)

0.98% (2837)

28.3k (2104)

17k (=)

21

OOTD Magazine

2.8M (238)

1.25% (2428)

2.6M (246)

16.2k (=)

22

Pink Boutique

355.6k (1158)

0.40% (3742)

2.8k (3277)

16.1k (=)

23

curlbox

361.8k (1144)

1.51% (2044)

726.1k (572)

15.9k (=)

24

Telemundo

4.4M (152)

0.28% (3820)

459.3k (728)

15.7k (=)

25

Freedom Of Style

509.4k (939)

1.59% (1944)

31.3k (2042)

15.6k (=)

26

CarLifestyle

3.9M (170)

1.71% (1815)

2.8M (222)

15.4k (=)

27

National Geographic

81.5M (1)

0.95% (2886)

8.5M (87)

15k (=)

28

Gypsy Warrior

867.7k (650)

1.06% (2700)

86.4k (1519)

14.9k (=)

29

LIKEtoKNOW.it

2.6M (256)

0.77% (3201)

1.9M (291)

14.5k (=)

30

beIN SPORTS

3.5M (195)

0.35% (3776)

69.6k (1643)

14.4k (=)