Keep a close eye on a brand's presence on Instagram and see how they perform.

Identify brands doing best at sparking interest and conversation with the ER (Engagement Rate) ranking - Sort brands by number of followers or #hashtag popularity - Narrow down to your competitors with categories - Get a detailed analysis on each brand's profile page.

all except celebrities

Brand Categories Followers ER i Average engagement rate of all media. Engagement rate is based on the likes and comments received divided by the number of followers at the time of the post. Posts on hashtag Media posted
1

National Geographic

79.4M (=)

0.99% (2823)

7.7M (88)

14.4k (28)

2

nike

73.4M (=)

1.43% (2182)

58.1M (5)

904 (2668)

3

Victoria's Secret

56.5M (=)

0.89% (2991)

3.7M (169)

4.9k (357)

4

Real Madrid C.F.

51.2M (=)

1.92% (1576)

8M (84)

1.5k (1781)

5

FC Barcelona

51M (=)

1.71% (1821)

3.4M (185)

9.6k (75)

6

9GAG: Go Fun The World

41.1M (=)

2.03% (1442)

1.9M (287)

13.3k (33)

7

Nike Football (Soccer)

29M (=)

2.90% (763)

594.2k (614)

1.4k (1852)

8

NASA

25.7M (=)

2.55% (1001)

1.8M (292)

2k (1282)

9

NBA

24.2M (=)

1.03% (2763)

10.5M (65)

21k (7)

10

CHANEL

23.2M (=)

0.75% (3228)

49.9M (8)

777 (2952)

11

H&M

22M (=)

0.84% (3078)

6.2M (110)

3.6k (618)

12

adidas Originals

21.4M (=)

1.06% (2693)

3.7M (170)

3.5k (645)

13

ZARA Official

21.1M (=)

0.73% (3253)

12.7k (2467)

1.5k (1787)

14

National Geographic Travel

19M (=)

1.40% (2213)

7.7M (87)

7k (162)

15

Manchester United

18.4M (=)

2.04% (1425)

1.1M (425)

6.6k (191)

16

Louis Vuitton Official

18.1M (=)

0.59% (3453)

25.9M (23)

2.1k (1249)

17

Vogue

16.5M (=)

0.78% (3166)

643.3k (589)

3.6k (603)

18

Gucci

16.3M (=)

0.50% (3584)

37.5M (12)

3.4k (674)

19

Dior Official

16.2M (=)

0.61% (3441)

36.6M (13)

2.7k (924)

20

M·A·C Cosmetics

15.9M (=)

0.63% (3414)

9.6M (73)

4.4k (430)

21

adidas

15.5M (=)

1.25% (2415)

33.2M (16)

1.1k (2276)

22

#UCL

15.2M (=)

1.00% (2804)

430.3k (730)

4k (525)

23

Starbucks Coffee ☕

14.9M (=)

2.86% (807)

28.4M (20)

1.4k (1861)

24

musical.ly

14.3M (=)

2.99% (726)

1.9M (284)

1.5k (1764)

25

Anastasia Beverly Hills

14.2M (=)

0.97% (2844)

10.6M (64)

10.4k (62)

26

Dolce & Gabbana

14.2M (=)

0.42% (3670)

6.8M (98)

5k (355)

27

chrissy teigen

13.7M (=)

3.09% (682)

88.9k (1463)

3.1k (777)

28

forever21

13.5M (=)

1.39% (2227)

4.4M (151)

4.6k (412)

29

Marvel Entertainment

13.2M (=)

1.80% (1721)

14.8M (45)

1.3k (2017)

30

Mesut Özil

13.1M (=)

4.14% (328)

441.5k (715)

913 (2651)

61

The Best Screen Printing

23k (3244)

7.63% (=)

1.7M (311)

120 (4647)

62

Bates Motel on A&E

166.6k (1667)

7.59% (=)

600 (3957)

514 (3607)

63

Dartmouth College

35.6k (2878)

7.50% (=)

239.1k (994)

931 (2621)

64

United States Naval Academy

77.7k (2286)

7.49% (+2)

26.6k (2085)

861 (2766)

65

Michael Schumacher

249.5k (1335)

7.48% (=)

17.1k (2306)

111 (4670)

66

Belles des Pins

12.7k (3663)

7.47% (-2)

277 (4277)

282 (4243)

67

Furby

28.7k (3064)

7.37% (=)

524.5k (658)

293 (4210)

68

libertybrothers

17.2k (3462)

7.34% (+1)

465 (4077)

556 (3495)

69

Daily Tech Update

68.7k (2385)

7.31% (-1)

314 (4238)

10 (4935)

70

GR ilovegreece™

88.1k (2160)

7.30% (+1)

57.6k (1703)

977 (2532)

71

Trevor James Flutes

13.3k (3633)

7.30% (-1)

1.3k (3607)

535 (3547)

72

BYU

91.6k (2120)

7.27% (=)

252.9k (964)

868 (2756)

73

THE NEXT STEP

306k (1213)

7.23% (+1)

131.9k (1245)

1.1k (2325)

74

Greece | Ελλάδα

120.4k (1897)

7.23% (+1)

101.8k (1371)

629 (3297)

75

Mix-o-Logic

17.1k (3465)

7.20% (-2)

5 (4848)

309 (4155)

76

Basics Life

52.7k (2599)

7.14% (+2)

885 (3764)

856 (2780)

77

Demo Tivátor

202.3k (1498)

7.13% (-1)

5.3k (2908)

873 (2742)

78

Hunter Burgan

19.7k (3368)

7.11% (-1)

6.1k (2837)

1.5k (1738)

79

DyeStat

55.4k (2565)

7.11% (=)

12.8k (2462)

1.6k (1669)

80

www.eskapee.com

13.1k (3646)

7.02% (=)

14k (2422)

922 (2641)

81

Perfocal | Book A Photographer

30.1k (3021)

6.99% (+1)

154.7k (1174)

594 (3410)

82

Don't Blame Genetics®

16.8k (3477)

6.99% (+1)

546 (3994)

356 (4029)

83

UNC-Chapel Hill

70.5k (2358)

6.98% (-2)

14.9k (2387)

1.1k (2273)

84

NCIS

105k (2014)

6.92% (+1)

242k (986)

339 (4083)

85

University of Washington

60.1k (2507)

6.92% (-1)

64.8k (1631)

819 (2868)

86

UVM

21.6k (3298)

6.84% (=)

6.5k (2807)

966 (2551)

87

PARADISE AMSTERDAM

21.5k (3303)

6.79% (=)

442 (4106)

257 (4312)

88

Cal State LA

10.4k (3801)

6.78% (+1)

48.9k (1778)

900 (2683)

89

Beat The Grind

32.3k (2964)

6.77% (-1)

503 (4039)

271 (4273)

90

Cambridge Town

21.7k (3296)

6.77% (=)

17.5k (2300)

285 (4233)

1

Fashionglama.com Photography

1.3k (4691)

3.39% (0)

395.4M (=)

396 (3922)

2

CONTEMPORARY ART

23.4k (3229)

10.05% (27)

268.7M (=)

97 (4717)

3

VSCO

3.3M (195)

2.40% (1102)

140.6M (=)

2.7k (915)

4

Paris

160.3k (1692)

1.66% (1880)

67M (=)

782 (2939)

5

nike

73.4M (2)

1.43% (2182)

58.1M (=)

904 (2668)

6

Visit Dubai

605.1k (816)

1.57% (1981)

54.2M (=)

1.2k (2098)

7

Dubai Airports

113.7k (1948)

1.40% (2220)

54.2M (=)

475 (3714)

8

CHANEL

23.2M (10)

0.75% (3228)

49.9M (=)

777 (2952)

9

visitcalifornia

285.9k (1258)

1.91% (1584)

43.3M (=)

2.7k (913)

10

Tumblr

1.1M (523)

1.18% (2527)

43M (=)

620 (3328)

11

Disney

9.8M (47)

1.75% (1784)

39.7M (=)

2.6k (958)

12

Gucci

16.3M (18)

0.50% (3584)

37.5M (=)

3.4k (674)

13

Dior Official

16.2M (19)

0.61% (3441)

36.6M (=)

2.7k (924)

14

Prada

13M (32)

0.41% (3678)

34.9M (=)

2.5k (986)

15

Hermès official account

5.2M (116)

0.57% (3491)

33.5M (=)

1.3k (2031)

16

adidas

15.5M (21)

1.25% (2415)

33.2M (=)

1.1k (2276)

17

VisitMexico

108.3k (1989)

2.18% (1294)

31.9M (=)

852 (2788)

18

gopro

12.9M (33)

2.88% (785)

29.8M (=)

3.6k (606)

19

CrossFit

2M (321)

1.15% (2577)

28.8M (=)

7k (158)

20

Starbucks Coffee ☕

14.9M (23)

2.86% (807)

28.4M (=)

1.4k (1861)

21

Las Vegas

404.5k (1044)

2.80% (850)

26.6M (=)

908 (2659)

22

GIVENCHY

8.7M (59)

0.50% (3585)

26.5M (=)

2.3k (1084)

23

Louis Vuitton Official

18.1M (16)

0.59% (3453)

25.9M (=)

2.1k (1249)

24

Orange France

11.2k (3745)

4.05% (347)

24.2M (=)

1.3k (2073)

25

Burberry

9.7M (51)

0.65% (3381)

24.1M (=)

3.2k (748)

26

Cartier Official

5.4M (113)

0.70% (3305)

24M (=)

1.1k (2391)

27

youtube

10M (44)

1.08% (2672)

23.6M (=)

1.2k (2228)

28

Star Wars

7.7M (76)

2.08% (1383)

23.4M (=)

2.5k (1004)

29

Kik

179.2k (1608)

3.16% (657)

23.2M (=)

327 (4113)

30

Chloé

4.9M (124)

0.66% (3369)

22.8M (=)

1.4k (1845)

1

DEL Records

639.4k (783)

0.37% (3713)

2M (268)

42.8k (=)

2

Listín Diario

190.6k (1544)

0.09% (3817)

220 (4353)

37.2k (=)

3

FashionNova.com

8.3M (66)

0.51% (3576)

235.1k (997)

25.8k (=)

4

Culturizando

688.9k (738)

0.25% (3777)

74k (1561)

22.2k (=)

5

Inked Magazine

1.6M (388)

0.33% (3740)

1M (452)

21.4k (=)

6

TC Televisión

679.7k (747)

0.09% (3819)

468.5k (696)

21.2k (=)

7

NBA

24.2M (9)

1.03% (2763)

10.5M (65)

21k (=)

8

Glamour Brasil

1.2M (516)

0.34% (3732)

38.5k (1889)

20.1k (=)

9

MLB ⚾

3.7M (171)

2.66% (936)

4M (159)

19.5k (=)

10

HOT 97

657k (765)

0.44% (3658)

845.6k (501)

19.1k (=)

11

SportsCenter

9.8M (49)

1.68% (1854)

222.6k (1027)

18.4k (=)

12

SuicideGirls

6.8M (92)

1.13% (2612)

1.2M (404)

18.4k (=)

13

Del Toro ®||Matthew Chevallard

150.7k (1742)

0.61% (3433)

50.9k (1765)

18.2k (=)

14

Motives Cosmetics Official

2.3M (275)

0.61% (3439)

640.4k (591)

18.1k (=)

15

HYPEBEAST

4.1M (149)

1.34% (2287)

7.9M (85)

17.8k (=)

16

Rebel Circus

306.5k (1211)

0.70% (3296)

94.2k (1422)

17.5k (=)

17

شركة مجموعة الراي الإعلامية

100.4k (2049)

0.30% (3753)

323 (4227)

16.9k (=)

18

JD

736.7k (701)

0.68% (3331)

924 (3742)

16.6k (=)

19

NFL

9.7M (53)

1.96% (1525)

8.3M (82)

16.3k (=)

20

SHOWPO

1.3M (487)

0.99% (2813)

25.4k (2110)

16.1k (=)

21

OOTD Magazine

2.8M (230)

1.29% (2347)

2.3M (250)

15.8k (=)

22

curlbox

359.2k (1113)

1.54% (2016)

702k (562)

15.8k (=)

23

Pink Boutique

342.4k (1139)

0.40% (3683)

2.8k (3223)

15.7k (=)

24

Freedom Of Style

509.4k (910)

1.59% (1955)

29.4k (2032)

15.6k (=)

25

Gypsy Warrior

871.6k (632)

1.06% (2695)

85.4k (1483)

14.9k (=)

26

CarLifestyle

3.9M (157)

1.76% (1767)

2.5M (240)

14.9k (=)

27

Telemundo

4.1M (151)

0.28% (3764)

435k (723)

14.7k (=)

28

National Geographic

79.4M (1)

0.99% (2823)

7.7M (88)

14.4k (=)

29

Her World Singapore

38.3k (2834)

0.51% (3570)

3.6k (3096)

13.9k (=)

30

GETTINLOW® official, Indonesia

153.4k (1727)

0.98% (2839)

416.7k (748)

13.7k (=)