Keep a close eye on a brand's presence on Instagram and see how they perform.

Identify brands doing best at sparking interest and conversation with the ER (Engagement Rate) ranking - Sort brands by number of followers or #hashtag popularity - Narrow down to your competitors with categories - Get a detailed analysis on each brand's profile page.

all except celebrities

Brand Categories Followers ER i Average engagement rate of all media. Engagement rate is based on the likes and comments received divided by the number of followers at the time of the post. Posts on hashtag Media posted
61

E! News

8.3M (=)

1.09% (2663)

90.1k (1421)

7.5k (111)

62

Mario Götze ⭐️️

8.3M (=)

3.23% (630)

122.2k (1256)

1k (2368)

63

Nike Basketball

8.2M (=)

1.99% (1522)

498.3k (652)

724 (2990)

64

Audi

8.2M (=)

2.89% (797)

10.2M (63)

1.6k (1615)

65

Paris Saint-Germain

8M (=)

1.20% (2515)

1.5M (324)

3.7k (553)

66

espn

8M (=)

1.23% (2459)

1.4M (341)

9.9k (62)

67

FashionNova.com

7.9M (=)

0.52% (3513)

195.4k (1062)

24.1k (3)

68

vans

7.8M (=)

1.99% (1526)

13.5M (50)

2.4k (1017)

69

MTV

7.8M (=)

0.70% (3287)

3M (195)

10k (58)

70

Lamborghini

7.7M (=)

2.32% (1194)

7.9M (82)

896 (2614)

71

PlayStation

7.7M (=)

2.15% (1337)

7M (92)

733 (2969)

72

ufc

7.7M (=)

0.93% (2923)

5.9M (112)

9.5k (72)

73

Ronaldo

7.4M (=)

1.69% (1862)

13.1k (2418)

859 (2676)

74

Fendi

7.4M (=)

0.64% (3374)

1.3k (3525)

3.5k (608)

75

Porsche

7.4M (=)

1.93% (1587)

8.6M (76)

783 (2860)

76

Star Wars

7.3M (=)

2.12% (1380)

22.7M (29)

2.4k (989)

77

Red Bull

7.3M (=)

1.86% (1683)

5M (135)

3.6k (574)

78

Victoria's Secret PINK

7.2M (=)

2.98% (746)

589.4k (601)

2.8k (834)

79

Foot Locker

7.1M (=)

1.39% (2229)

520.5k (637)

5.6k (249)

80

Urban Outfitters

7M (=)

2.31% (1200)

1.4M (353)

7.2k (131)

81

Pretty Little Liars

7M (=)

2.66% (954)

3M (197)

4.8k (345)

82

National Geographic Creative

7M (=)

1.25% (2437)

370.6k (780)

1.7k (1472)

83

Juventus Football Club

7M (=)

2.11% (1384)

2.4M (238)

5k (312)

84

BALMAIN

7M (=)

0.76% (3196)

5.7M (122)

3.7k (546)

85

MANGO

6.8M (=)

0.82% (3093)

18.6k (2228)

2.7k (854)

86

Tiffany & Co.

6.8M (=)

1.11% (2632)

710.9k (537)

2.3k (1074)

87

NikeWomen

6.7M (=)

2.74% (915)

1.2M (391)

738 (2961)

88

Benefit Cosmetics US

6.6M (=)

1.18% (2542)

964.4k (448)

4.3k (425)

89

SuicideGirls

6.6M (=)

1.16% (2578)

1.1M (408)

18k (12)

90

Tarte Cosmetics

6.6M (=)

0.98% (2832)

912.5k (459)

5.1k (297)

1

Dodge Viper

25.1k (3114)

180.22% (=)

5.8M (113)

24 (4862)

2

tv|on|fit

31.8k (2924)

45.62% (=)

79 (4527)

98 (4679)

3

Closeup

15.9k (3457)

37.33% (=)

58 (4571)

25 (4859)

4

The Glee Project

20.2k (3305)

35.07% (=)

4.6k (2934)

192 (4424)

5

Cagatay Ulusoy

2M (307)

21.47% (+1)

475.4k (674)

81 (4732)

6

Interstellar Movie

22.2k (3218)

21.45% (-1)

5.2k (2874)

80 (4735)

7

Disney Movie Club

20.8k (3278)

19.66% (=)

8.5k (2620)

71 (4753)

8

KVR

17.9k (3377)

19.31% (+1)

10.1k (2549)

54 (4788)

9

Беларусь

20k (3309)

19.12% (-1)

3.6M (168)

139 (4554)

10

Red Band Society

59.5k (2459)

18.86% (=)

26.4k (2055)

139 (4548)

11

Homayoun Shajarian

787.2k (655)

18.84% (=)

11k (2511)

38 (4825)

12

_artistiq

948.5k (584)

15.30% (=)

9k (2592)

290 (4163)

13

TheEvilWithin

18.4k (3360)

15.06% (=)

74.8k (1514)

71 (4751)

14

Chips Ahoy!

11.6k (3670)

14.91% (=)

117.8k (1272)

87 (4710)

15

Bundespolizei Karriere

17.2k (3410)

14.71% (=)

0 (4934)

191 (4425)

16

Justpaintings

14.7k (3511)

13.85% (=)

3.1k (3114)

92 (4697)

17

LEGO Batman

64.9k (2395)

13.59% (=)

1.4k (3493)

301 (4131)

18

The Lego Movie

34.4k (2860)

12.89% (=)

91k (1410)

49 (4800)

19

Unfriended

25.6k (3101)

12.50% (=)

1.8k (3378)

39 (4823)

20

Swimming

14.5k (3521)

11.80% (=)

2 (4826)

405 (3829)

21

SteakEat

10.6k (3729)

11.59% (=)

251 (4251)

101 (4675)

22

PowWow Smile

28.5k (3010)

11.23% (+3749)

0 (4956)

131 (4575)

23

Parks And Recreation

167.1k (1629)

11.01% (-1)

396 (4089)

354 (3971)

24

Mono County Tourism

13.9k (3548)

10.83% (-1)

2.7k (3192)

588 (3330)

25

CONTEMPORARY ART

22.8k (3202)

10.65% (-1)

253.6M (2)

96 (4681)

26

The Killing

11.4k (3691)

10.42% (-1)

33k (1926)

233 (4318)

27

queensuniversity

20.5k (3291)

9.94% (-1)

51.1k (1729)

626 (3237)

28

TONI MAHFUD†

3M (211)

9.92% (-1)

41.3k (1818)

927 (2547)

29

Sardinia.in

13.3k (3583)

9.70% (-1)

33k (1932)

325 (4060)

30

Verne Q. Powell Flutes

11.4k (3690)

9.57% (-1)

2.7k (3189)

438 (3747)

1

Fashionglama.com Photography

1.2k (4650)

3.32% (0)

376.8M (=)

390 (3868)

2

CONTEMPORARY ART

22.8k (3202)

10.65% (25)

253.6M (=)

96 (4681)

3

VSCO

3.2M (194)

2.49% (1059)

134.9M (=)

2.6k (919)

4

Paris

158k (1666)

1.79% (1763)

64.1M (=)

735 (2964)

5

nike

72.3M (2)

1.54% (2036)

56.1M (=)

897 (2610)

6

Visit Dubai

579.8k (821)

1.58% (1980)

52.5M (=)

1.2k (2136)

7

Dubai Airports

105.7k (1966)

1.54% (2034)

52.5M (=)

445 (3727)

8

CHANEL

21.9M (10)

0.80% (3126)

49M (=)

708 (3027)

9

Tumblr

1.1M (530)

1.26% (2422)

41.4M (=)

568 (3391)

10

visitcalifornia

273.5k (1253)

1.95% (1564)

41.1M (=)

2.6k (905)

11

Disney

9.5M (46)

1.85% (1689)

38.3M (=)

2.4k (1001)

12

Gucci

15.2M (20)

0.51% (3537)

36.5M (=)

3.2k (703)

13

Dior Official

15.6M (18)

0.63% (3388)

36M (=)

2.5k (972)

14

Prada

12.6M (29)

0.44% (3610)

34.5M (=)

2.3k (1033)

15

Hermès official account

4.9M (119)

0.63% (3396)

33M (=)

1.2k (2098)

16

adidas

14.7M (21)

1.29% (2379)

31.5M (=)

1.1k (2216)

17

VisitMexico

84.9k (2146)

1.84% (1700)

30.4M (=)

740 (2954)

18

gopro

12.5M (30)

2.99% (741)

28.6M (=)

3.5k (607)

19

Starbucks Coffee ☕

14.4M (22)

2.94% (769)

27.8M (=)

1.4k (1829)

20

CrossFit

2M (320)

1.20% (2512)

27.3M (=)

6.6k (169)

21

GIVENCHY

8.5M (58)

0.52% (3518)

26.3M (=)

2.3k (1061)

22

Las Vegas

383.4k (1049)

2.79% (874)

25.9M (=)

884 (2636)

23

Louis Vuitton Official

17.3M (16)

0.62% (3400)

25.5M (=)

2k (1274)

24

Burberry

9.5M (47)

0.69% (3294)

24M (=)

3k (746)

25

Cartier Official

5.2M (111)

0.75% (3207)

23.9M (=)

989 (2434)

26

Orange France

11.2k (3698)

4.05% (371)

23.5M (=)

1.3k (1995)

27

Kik

180.5k (1561)

3.15% (672)

23.1M (=)

323 (4064)

28

Chloé

4.7M (124)

0.68% (3314)

22.7M (=)

1.4k (1851)

29

Star Wars

7.3M (76)

2.12% (1380)

22.7M (=)

2.4k (989)

30

youtube

9.5M (48)

1.12% (2625)

22.2M (=)

1.1k (2204)

1

DEL Records

626.5k (774)

0.38% (3668)

2M (263)

42.4k (=)

2

Listín Diario

184.1k (1537)

0.09% (3765)

214 (4310)

34.6k (=)

3

FashionNova.com

7.9M (67)

0.52% (3513)

195.4k (1062)

24.1k (=)

4

Culturizando

683.1k (718)

0.25% (3728)

71.5k (1546)

21.5k (=)

5

Inked Magazine

1.6M (392)

0.32% (3696)

916.9k (456)

20.5k (+1)

6

NBA

23.3M (9)

1.03% (2771)

10M (64)

20.5k (-1)

7

TC Televisión

649.8k (747)

0.08% (3768)

473.6k (676)

19.7k (=)

8

Glamour Brasil

1.2M (506)

0.35% (3685)

37.5k (1862)

19.6k (=)

9

MLB ⚾

3.6M (172)

2.73% (919)

3.8M (159)

18.6k (=)

10

Del Toro ®||Matthew Chevallard

149.9k (1700)

0.62% (3407)

50k (1737)

18k (=)

11

Motives Cosmetics Official

2.3M (259)

0.62% (3409)

629.6k (576)

18k (=)

12

SuicideGirls

6.6M (89)

1.16% (2578)

1.1M (408)

18k (=)

13

HOT 97

631.9k (768)

0.46% (3597)

800.1k (504)

17.9k (=)

14

SportsCenter

9.4M (50)

1.69% (1855)

210.5k (1030)

17.5k (=)

15

HYPEBEAST

3.9M (153)

1.35% (2278)

7.2M (88)

16.7k (=)

16

Rebel Circus

298.1k (1201)

0.71% (3269)

88.7k (1429)

16.5k (=)

17

NFL

9.4M (49)

1.98% (1530)

8.1M (80)

16k (=)

18

JD Sports Official

719.9k (698)

0.69% (3301)

887 (3704)

15.9k (=)

19

curlbox

356.5k (1099)

1.57% (2004)

682.7k (554)

15.6k (=)

20

Freedom Of Style

509.4k (893)

1.59% (1968)

28.3k (2015)

15.6k (=)

21

شركة مجموعة الراي الإعلامية

96.7k (2036)

0.32% (3701)

276 (4221)

15.6k (=)

22

Pink Boutique

336.7k (1124)

0.40% (3642)

2.7k (3182)

15.4k (=)

23

SHOWPO

1.2M (481)

1.00% (2811)

23.1k (2129)

15.2k (=)

24

OOTD Magazine

2.9M (221)

1.34% (2297)

2.1M (256)

15k (=)

25

Gypsy Warrior

871.4k (623)

1.07% (2694)

84k (1463)

14.8k (=)

26

CarLifestyle

3.9M (152)

1.83% (1718)

2.3M (245)

14.3k (=)

27

National Geographic

77.7M (1)

1.02% (2779)

7M (91)

14k (=)

28

Telemundo

3.9M (154)

0.27% (3721)

418.3k (722)

13.9k (=)

29

Her World Singapore

37.8k (2806)

0.52% (3522)

3.4k (3080)

13.8k (=)

30

GETTINLOW® official, Indonesia

145.5k (1726)

0.97% (2858)

398.3k (748)

13.7k (=)