Keep a close eye on a brand's presence on Instagram and see how they perform.

Identify brands doing best at sparking interest and conversation with the ER (Engagement Rate) ranking - Sort brands by number of followers or #hashtag popularity - Narrow down to your competitors with categories - Get a detailed analysis on each brand's profile page.

all except celebrities

Brand Categories Followers ER i Average engagement rate of all media. Engagement rate is based on the likes and comments received divided by the number of followers at the time of the post. Posts on hashtag Media posted
61

GIVENCHY

7.9M (=)

0.54% (3441)

26.2M (20)

2.2k (1038)

62

E! News

7.9M (=)

1.12% (2617)

83.6k (1431)

7k (119)

63

Paris Saint-Germain

7.7M (=)

1.29% (2360)

1.5M (312)

3.5k (570)

64

Armani

7.7M (=)

0.65% (3313)

6.8M (88)

4k (457)

65

MTV

7.5M (=)

0.73% (3210)

2.9M (192)

9.4k (63)

66

Audi

7.5M (=)

2.95% (785)

9.5M (61)

1.5k (1560)

67

espn

7.4M (=)

1.24% (2438)

1.4M (344)

8.9k (70)

68

ufc

7.3M (=)

0.95% (2866)

5.6M (114)

9.2k (64)

69

PlayStation

7.3M (=)

2.31% (1224)

6.7M (90)

709 (2926)

70

vans

7.2M (=)

2.07% (1461)

13M (49)

2.3k (997)

71

FashionNova.com

7.1M (=)

0.55% (3436)

156.1k (1124)

22.3k (3)

72

Fendi

7M (=)

0.66% (3302)

1.3k (3471)

3.3k (607)

73

Star Wars

6.9M (=)

2.18% (1336)

21.5M (29)

2.3k (995)

74

Red Bull

6.9M (=)

1.97% (1571)

4.8M (133)

3.3k (626)

75

Victoria's Secret PINK

6.8M (=)

3.08% (713)

571.1k (585)

2.7k (818)

76

Foot Locker

6.8M (=)

1.47% (2140)

506.4k (629)

5.3k (255)

77

Lamborghini

6.8M (=)

2.35% (1179)

7.5M (82)

853 (2593)

78

Pretty Little Liars

6.8M (=)

2.83% (860)

2.9M (193)

4.4k (367)

79

Urban Outfitters

6.7M (=)

2.41% (1142)

1.3M (355)

6.9k (127)

80

Porsche

6.7M (=)

1.95% (1595)

8.1M (77)

754 (2816)

81

Ronaldo

6.7M (=)

1.68% (1872)

12.7k (2380)

830 (2637)

82

BALMAIN

6.5M (=)

0.80% (3097)

5.6M (113)

3.6k (548)

83

MANGO

6.5M (=)

0.87% (2993)

17.5k (2224)

2.7k (824)

84

National Geographic Creative

6.4M (=)

1.28% (2374)

332.5k (794)

1.6k (1477)

85

NikeWomen

6.4M (=)

2.79% (894)

1.1M (396)

731 (2870)

86

The Walking Dead

6.3M (=)

3.44% (559)

6.3M (97)

2k (1172)

87

Tiffany & Co.

6.3M (=)

1.19% (2520)

674.2k (538)

2.2k (1064)

88

SuicideGirls

6.3M (=)

1.19% (2512)

1.1M (413)

17.5k (12)

89

Jimmy Choo

6.2M (=)

1.10% (2637)

13.7M (47)

1.8k (1329)

90

Juventus Football Club

6.2M (=)

2.07% (1462)

2.1M (249)

4.8k (319)

1

Dodge Viper

23.8k (3079)

164.85% (=)

5.6M (115)

24 (4779)

2

Mattel

35.6k (2778)

101.65% (=)

645.6k (549)

1 (4826)

3

tv|on|fit

32.9k (2838)

45.66% (=)

82 (4486)

98 (4599)

4

Closeup

15.3k (3413)

35.57% (=)

87 (4472)

25 (4777)

5

The Glee Project

20.5k (3216)

35.10% (=)

4.6k (2880)

192 (4325)

6

Interstellar Movie

22.1k (3140)

20.69% (=)

5.1k (2839)

80 (4651)

7

Беларусь

20k (3234)

19.48% (=)

3.3M (171)

133 (4484)

8

Disney Movie Club

20.2k (3224)

19.42% (=)

8.2k (2605)

71 (4669)

9

Red Band Society

59.5k (2409)

18.81% (=)

26.4k (2011)

139 (4471)

10

Homayoun Shajarian

670.6k (703)

18.36% (=)

10k (2514)

35 (4748)

11

_artistiq

966.7k (553)

15.29% (=)

8.5k (2585)

290 (4062)

12

TheEvilWithin

18.4k (3293)

14.80% (=)

74.8k (1488)

71 (4670)

13

Bundespolizei Karriere

13.3k (3504)

14.78% (=)

0 (4859)

162 (4408)

14

Chips Ahoy!

11.6k (3586)

14.56% (=)

116.7k (1255)

87 (4628)

15

Justpaintings

13.8k (3471)

14.08% (=)

2.6k (3149)

90 (4617)

16

LEGO Batman

65.6k (2323)

13.59% (=)

1.4k (3444)

301 (4027)

17

The Lego Movie

33.2k (2832)

12.82% (=)

90.7k (1375)

49 (4712)

18

Unfriended

26.1k (3018)

12.47% (=)

1.9k (3303)

39 (4735)

19

Swimming

15k (3422)

11.82% (=)

2 (4772)

405 (3730)

20

CONTEMPORARY ART

21.7k (3160)

11.35% (=)

237.2M (2)

94 (4607)

21

Mono County Tourism

12.8k (3529)

11.33% (=)

2.4k (3174)

532 (3392)

22

Parks And Recreation

167.5k (1568)

11.00% (=)

392 (4020)

354 (3876)

23

The Killing

11.1k (3618)

10.39% (=)

32.2k (1899)

233 (4223)

24

TONI MAHFUD†

2.8M (213)

10.01% (=)

36.7k (1839)

918 (2467)

25

Wake And Bake Entertainment®

19.2k (3265)

9.95% (+3)

27.6k (1986)

86 (4633)

26

queensuniversity

19.8k (3244)

9.95% (=)

49.3k (1709)

609 (3165)

27

Verne Q. Powell Flutes

11.2k (3615)

9.95% (-2)

2.4k (3175)

426 (3677)

28

Sardinia.in

11.6k (3585)

9.94% (-1)

29.1k (1951)

302 (4024)

29

Saechsische Schweiz

15.8k (3384)

9.53% (=)

4.2k (2924)

243 (4190)

30

ryazan.city

10k (3692)

9.40% (=)

13.1k (2362)

725 (2889)

1

Fashionglama.com Photography

1.1k (4587)

3.45% (0)

355.7M (=)

373 (3829)

2

CONTEMPORARY ART

21.7k (3160)

11.35% (20)

237.2M (=)

94 (4607)

3

VSCO

3.1M (188)

2.61% (992)

128.6M (=)

2.4k (932)

4

Paris

156.9k (1622)

1.89% (1669)

61M (=)

711 (2916)

5

nike

70.3M (2)

1.61% (1948)

53.8M (=)

890 (2530)

6

Visit Dubai

539.1k (824)

1.59% (1975)

50.4M (+1)

1.1k (2154)

7

Dubai Airports

94k (1999)

1.66% (1891)

50.4M (-1)

418 (3694)

8

CHANEL

19.1M (11)

0.83% (3046)

48M (=)

661 (3037)

9

Tumblr

1M (523)

1.34% (2294)

40M (=)

516 (3434)

10

visitcalifornia

257k (1247)

2.06% (1475)

38.7M (=)

2.4k (918)

11

Disney

8.8M (48)

1.99% (1558)

36.7M (=)

2.2k (1049)

12

Gucci

13.5M (21)

0.52% (3462)

35.5M (=)

3k (715)

13

Dior Official

14.5M (18)

0.67% (3296)

35.3M (=)

2.2k (1039)

14

Prada

11.6M (29)

0.47% (3520)

34.1M (=)

2.2k (1057)

15

Hermès official account

4.4M (121)

0.66% (3303)

32.4M (=)

1.2k (1987)

16

adidas

13.2M (23)

1.34% (2289)

29.4M (=)

1.1k (2157)

17

VisitMexico

66.1k (2312)

1.68% (1865)

28.7M (=)

682 (2986)

18

gopro

11.9M (28)

3.13% (685)

27.3M (=)

3.3k (604)

19

Starbucks Coffee ☕

13.6M (20)

3.01% (748)

26.9M (=)

1.3k (1779)

20

GIVENCHY

7.9M (61)

0.54% (3441)

26.2M (=)

2.2k (1038)

21

CrossFit

1.8M (315)

1.25% (2418)

25.6M (=)

6.3k (175)

22

Las Vegas

358.1k (1055)

2.79% (896)

25.2M (=)

863 (2576)

23

Louis Vuitton Official

15.5M (16)

0.66% (3305)

25M (=)

1.9k (1279)

24

Burberry

9M (45)

0.73% (3201)

23.8M (=)

2.9k (737)

25

Cartier Official

4.7M (115)

0.82% (3067)

23.7M (=)

907 (2486)

26

Kik

182.2k (1499)

3.22% (649)

23.1M (=)

314 (3992)

27

Orange France

11.2k (3612)

4.05% (385)

22.8M (=)

1.3k (1899)

28

Chloé

4.2M (127)

0.69% (3265)

22.6M (=)

1.3k (1818)

29

Star Wars

6.9M (73)

2.18% (1336)

21.5M (=)

2.3k (995)

30

youtube

8.5M (55)

1.19% (2510)

20.8M (=)

1.1k (2239)

1

DEL Records

604.5k (760)

0.38% (3590)

2M (256)

41.9k (=)

2

Listín Diario

172.5k (1550)

0.10% (3682)

213 (4245)

31.8k (=)

3

FashionNova.com

7.1M (71)

0.55% (3436)

156.1k (1124)

22.3k (=)

4

Culturizando

669.5k (705)

0.25% (3651)

67.5k (1540)

20.8k (=)

5

NBA

22.1M (8)

1.05% (2716)

9.5M (64)

19.7k (=)

6

Inked Magazine

1.5M (393)

0.32% (3622)

825.8k (472)

19.6k (=)

7

Glamour Brasil

1.1M (494)

0.36% (3605)

36.3k (1845)

19k (=)

8

MLB ⚾

3.4M (169)

2.82% (871)

3.5M (162)

17.8k (+1)

9

Motives Cosmetics Official

2.3M (253)

0.63% (3336)

615.2k (567)

17.8k (-1)

10

Del Toro ®||Matthew Chevallard

149.8k (1653)

0.63% (3339)

49k (1715)

17.7k (=)

11

TC Televisión

619.1k (746)

0.08% (3685)

478k (646)

17.6k (=)

12

SuicideGirls

6.3M (88)

1.19% (2512)

1.1M (413)

17.5k (=)

13

HOT 97

605.7k (759)

0.49% (3490)

755.2k (503)

16.6k (=)

14

SportsCenter

8.9M (46)

1.72% (1827)

198.7k (1032)

16.3k (=)

15

Freedom Of Style

509.4k (856)

1.59% (1974)

27k (1999)

15.6k (=)

16

curlbox

349.5k (1068)

1.61% (1950)

660.5k (540)

15.5k (=)

17

Rebel Circus

285.5k (1192)

0.71% (3227)

83.7k (1429)

15.5k (=)

18

HYPEBEAST

3.6M (159)

1.36% (2264)

6.3M (93)

15.5k (=)

19

NFL

9M (43)

2.03% (1504)

7.9M (79)

15.4k (=)

20

JD Sports Official

691.9k (692)

2.15% (1374)

879 (3657)

15.2k (=)

21

Pink Boutique

327.6k (1105)

0.41% (3572)

2.7k (3125)

15.1k (=)

22

OOTD Magazine

2.8M (212)

1.39% (2216)

1.9M (264)

14.4k (+1)

23

Gypsy Warrior

868.3k (598)

1.09% (2650)

82.5k (1436)

14.4k (-1)

24

SHOWPO

1.2M (475)

1.00% (2781)

20.3k (2150)

14.4k (=)

25

شركة مجموعة الراي الإعلامية

92.2k (2014)

0.33% (3617)

269 (4170)

13.9k (=)

26

Her World Singapore

36.8k (2753)

0.53% (3449)

3.2k (3062)

13.6k (=)

27

CARLIFESTYLE

3.9M (138)

1.90% (1646)

2.1M (253)

13.6k (=)

28

National Geographic

73.3M (1)

1.07% (2692)

6.3M (96)

13.4k (=)

29

GETTINLOW® official, Indonesia

140.3k (1698)

0.96% (2836)

374.7k (744)

13.2k (=)

30

Telemundo

3.5M (160)

0.27% (3646)

394.6k (719)

12.8k (=)