Keep a close eye on a brand's presence on Instagram and see how they perform.

Identify brands doing best at sparking interest and conversation with the ER (Engagement Rate) ranking - Sort brands by number of followers or #hashtag popularity - Narrow down to your competitors with categories - Get a detailed analysis on each brand's profile page.

all except celebrities

Brand Categories Followers ER i Average engagement rate of all media. Engagement rate is based on the likes and comments received divided by the number of followers at the time of the post. Posts on hashtag Media posted
61

Audi

8.6M (=)

2.87% (797)

10.7M (63)

1.6k (1694)

62

Urban Decay Cosmetics

8.6M (=)

0.93% (2927)

6.3M (106)

2.8k (867)

63

E! News

8.5M (=)

1.07% (2683)

96.4k (1407)

7.8k (110)

64

Nike Basketball

8.5M (=)

1.97% (1512)

523.6k (661)

733 (3048)

65

Lamborghini

8.5M (=)

2.29% (1197)

8.4M (81)

939 (2605)

66

FashionNova.com

8.3M (=)

0.51% (3576)

235.1k (997)

25.8k (3)

67

espn

8.3M (=)

1.23% (2452)

1.5M (340)

10.8k (55)

68

⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀MARIO GÖTZE

8.3M (=)

3.20% (633)

119.8k (1287)

1k (2411)

69

Paris Saint-Germain

8.2M (=)

1.15% (2583)

1.6M (325)

3.8k (552)

70

PlayStation

8.2M (=)

1.82% (1693)

7.4M (93)

802 (2903)

71

vans

8.2M (=)

1.91% (1582)

14M (50)

2.4k (1030)

72

Ronaldo

8.1M (=)

1.70% (1826)

14.1k (2420)

889 (2705)

73

ufc

8M (=)

0.90% (2965)

6.2M (109)

9.8k (73)

74

MTV

8M (=)

0.68% (3333)

3.1M (197)

10.4k (64)

75

Porsche

7.8M (=)

1.86% (1645)

9.1M (75)

812 (2883)

76

Star Wars

7.7M (=)

2.08% (1383)

23.4M (28)

2.5k (1004)

77

Fendi

7.6M (=)

0.62% (3425)

1.3k (3579)

3.6k (612)

78

Red Bull

7.5M (=)

1.70% (1827)

5.1M (136)

3.9k (532)

79

Juventus Football Club

7.5M (=)

2.13% (1345)

2.6M (230)

5.1k (324)

80

Foot Locker

7.4M (=)

1.32% (2318)

532.1k (649)

5.8k (247)

81

Victoria's Secret PINK

7.3M (=)

2.91% (762)

606.4k (609)

2.9k (842)

82

National Geographic Creative

7.3M (=)

1.23% (2460)

405.1k (761)

1.8k (1476)

83

Urban Outfitters

7.2M (=)

2.24% (1233)

1.5M (344)

7.4k (132)

84

Pretty Little Liars

7.2M (=)

2.59% (977)

3.1M (195)

5.1k (328)

85

BALMAIN

7.1M (=)

0.72% (3277)

5.8M (123)

3.8k (557)

86

Tiffany & Co.

7M (=)

1.08% (2671)

740.7k (538)

2.3k (1092)

87

MANGO

7M (=)

0.78% (3178)

19.9k (2235)

2.8k (881)

88

NikeWomen

6.9M (=)

2.69% (916)

1.3M (390)

745 (3025)

89

Benefit Cosmetics US

6.9M (=)

1.14% (2590)

1.1M (436)

4.5k (424)

90

Jimmy Choo

6.8M (=)

1.01% (2782)

13.8M (53)

1.9k (1374)

1

Dodge Viper

26.1k (3137)

194.24% (=)

6.1M (115)

24 (4900)

2

tv|on|fit

31k (2992)

45.59% (=)

79 (4575)

98 (4709)

3

Closeup

15.7k (3518)

37.41% (=)

57 (4627)

25 (4893)

4

The Glee Project

19.9k (3360)

35.10% (=)

4.6k (2967)

192 (4464)

5

Cagatay Ulusoy

2.2M (284)

22.49% (=)

553.2k (636)

80 (4774)

6

Interstellar Movie

22.1k (3276)

21.29% (=)

5.4k (2889)

80 (4771)

7

Disney Movie Club

20.8k (3330)

19.82% (=)

8.8k (2650)

71 (4792)

8

Red Band Society

59.2k (2513)

18.91% (=)

26.7k (2083)

139 (4595)

9

Беларусь

20.1k (3354)

18.90% (=)

3.9M (164)

142 (4591)

10

Homayoun Shajarian

872.1k (631)

18.16% (=)

11.6k (2517)

40 (4858)

11

Rabbid Peach

14k (3608)

15.35% (=)

57 (4630)

119 (4649)

12

_artistiq

928.7k (608)

15.30% (=)

9.3k (2607)

287 (4230)

13

Chips Ahoy!

11.6k (3723)

15.11% (=)

118.8k (1290)

87 (4750)

14

Bundespolizei Karriere

20.1k (3350)

13.81% (=)

0 (5014)

218 (4403)

15

Wildlife Vet & Eco-Fashionista

52.5k (2601)

13.70% (=)

0 (4919)

205 (4444)

16

LEGO Batman

64.3k (2442)

13.59% (=)

1.4k (3550)

301 (4187)

17

Justpaintings

15.8k (3513)

12.64% (=)

3.7k (3081)

98 (4712)

18

Unfriended

25.2k (3170)

12.52% (=)

1.8k (3432)

39 (4859)

19

STABILO Singapore

10.2k (3814)

12.46% (=)

757 (3844)

328 (4109)

20

SteakEat

11.4k (3739)

12.34% (=)

271 (4290)

101 (4704)

21

KVR

40.6k (2787)

12.21% (=)

10.7k (2554)

64 (4808)

22

The Lego Movie

34.4k (2905)

12.09% (=)

92k (1438)

50 (4834)

23

Swimming

14k (3606)

11.78% (=)

2 (4881)

405 (3887)

24

Parks And Recreation

167.3k (1665)

11.01% (=)

397 (4154)

354 (4040)

25

Mono County Tourism

15.6k (3521)

10.53% (=)

3.1k (3172)

641 (3263)

26

The Killing

11.6k (3722)

10.45% (=)

33.6k (1957)

233 (4360)

27

CONTEMPORARY ART

23.4k (3229)

10.05% (=)

268.7M (2)

97 (4717)

28

Ted Wells Living:Simple

10.1k (3819)

10.00% (=)

529 (4018)

569 (3458)

29

TONI MAHFUD†

3.1M (210)

9.91% (=)

46k (1806)

927 (2630)

30

queensuniversity

21k (3315)

9.87% (=)

52.5k (1753)

642 (3259)

1

Fashionglama.com Photography

1.3k (4691)

3.39% (0)

395.4M (=)

396 (3922)

2

CONTEMPORARY ART

23.4k (3229)

10.05% (27)

268.7M (=)

97 (4717)

3

VSCO

3.3M (195)

2.40% (1102)

140.6M (=)

2.7k (915)

4

Paris

160.3k (1692)

1.66% (1880)

67M (=)

782 (2939)

5

nike

73.4M (2)

1.43% (2182)

58.1M (=)

904 (2668)

6

Visit Dubai

605.1k (816)

1.57% (1981)

54.2M (=)

1.2k (2098)

7

Dubai Airports

113.7k (1948)

1.40% (2220)

54.2M (=)

475 (3714)

8

CHANEL

23.2M (10)

0.75% (3228)

49.9M (=)

777 (2952)

9

visitcalifornia

285.9k (1258)

1.91% (1584)

43.3M (=)

2.7k (913)

10

Tumblr

1.1M (523)

1.18% (2527)

43M (=)

620 (3328)

11

Disney

9.8M (47)

1.75% (1784)

39.7M (=)

2.6k (958)

12

Gucci

16.3M (18)

0.50% (3584)

37.5M (=)

3.4k (674)

13

Dior Official

16.2M (19)

0.61% (3441)

36.6M (=)

2.7k (924)

14

Prada

13M (32)

0.41% (3678)

34.9M (=)

2.5k (986)

15

Hermès official account

5.2M (116)

0.57% (3491)

33.5M (=)

1.3k (2031)

16

adidas

15.5M (21)

1.25% (2415)

33.2M (=)

1.1k (2276)

17

VisitMexico

108.3k (1989)

2.18% (1294)

31.9M (=)

852 (2788)

18

gopro

12.9M (33)

2.88% (785)

29.8M (=)

3.6k (606)

19

CrossFit

2M (321)

1.15% (2577)

28.8M (=)

7k (158)

20

Starbucks Coffee ☕

14.9M (23)

2.86% (807)

28.4M (=)

1.4k (1861)

21

Las Vegas

404.5k (1044)

2.80% (850)

26.6M (=)

908 (2659)

22

GIVENCHY

8.7M (59)

0.50% (3585)

26.5M (=)

2.3k (1084)

23

Louis Vuitton Official

18.1M (16)

0.59% (3453)

25.9M (=)

2.1k (1249)

24

Orange France

11.2k (3745)

4.05% (347)

24.2M (=)

1.3k (2073)

25

Burberry

9.7M (51)

0.65% (3381)

24.1M (=)

3.2k (748)

26

Cartier Official

5.4M (113)

0.70% (3305)

24M (=)

1.1k (2391)

27

youtube

10M (44)

1.08% (2672)

23.6M (=)

1.2k (2228)

28

Star Wars

7.7M (76)

2.08% (1383)

23.4M (=)

2.5k (1004)

29

Kik

179.2k (1608)

3.16% (657)

23.2M (=)

327 (4113)

30

Chloé

4.9M (124)

0.66% (3369)

22.8M (=)

1.4k (1845)

1

DEL Records

639.4k (783)

0.37% (3713)

2M (268)

42.8k (=)

2

Listín Diario

190.6k (1544)

0.09% (3817)

220 (4353)

37.2k (=)

3

FashionNova.com

8.3M (66)

0.51% (3576)

235.1k (997)

25.8k (=)

4

Culturizando

688.9k (738)

0.25% (3777)

74k (1561)

22.2k (=)

5

Inked Magazine

1.6M (388)

0.33% (3740)

1M (452)

21.4k (=)

6

TC Televisión

679.7k (747)

0.09% (3819)

468.5k (696)

21.2k (=)

7

NBA

24.2M (9)

1.03% (2763)

10.5M (65)

21k (=)

8

Glamour Brasil

1.2M (516)

0.34% (3732)

38.5k (1889)

20.1k (=)

9

MLB ⚾

3.7M (171)

2.66% (936)

4M (159)

19.5k (=)

10

HOT 97

657k (765)

0.44% (3658)

845.6k (501)

19.1k (=)

11

SportsCenter

9.8M (49)

1.68% (1854)

222.6k (1027)

18.4k (=)

12

SuicideGirls

6.8M (92)

1.13% (2612)

1.2M (404)

18.4k (=)

13

Del Toro ®||Matthew Chevallard

150.7k (1742)

0.61% (3433)

50.9k (1765)

18.2k (=)

14

Motives Cosmetics Official

2.3M (275)

0.61% (3439)

640.4k (591)

18.1k (=)

15

HYPEBEAST

4.1M (149)

1.34% (2287)

7.9M (85)

17.8k (=)

16

Rebel Circus

306.5k (1211)

0.70% (3296)

94.2k (1422)

17.5k (=)

17

شركة مجموعة الراي الإعلامية

100.4k (2049)

0.30% (3753)

323 (4227)

16.9k (=)

18

JD

736.7k (701)

0.68% (3331)

924 (3742)

16.6k (=)

19

NFL

9.7M (53)

1.96% (1525)

8.3M (82)

16.3k (=)

20

SHOWPO

1.3M (487)

0.99% (2813)

25.4k (2110)

16.1k (=)

21

OOTD Magazine

2.8M (230)

1.29% (2347)

2.3M (250)

15.8k (=)

22

curlbox

359.2k (1113)

1.54% (2016)

702k (562)

15.8k (=)

23

Pink Boutique

342.4k (1139)

0.40% (3683)

2.8k (3223)

15.7k (=)

24

Freedom Of Style

509.4k (910)

1.59% (1955)

29.4k (2032)

15.6k (=)

25

Gypsy Warrior

871.6k (632)

1.06% (2695)

85.4k (1483)

14.9k (=)

26

CarLifestyle

3.9M (157)

1.76% (1767)

2.5M (240)

14.9k (=)

27

Telemundo

4.1M (151)

0.28% (3764)

435k (723)

14.7k (=)

28

National Geographic

79.4M (1)

0.99% (2823)

7.7M (88)

14.4k (=)

29

Her World Singapore

38.3k (2834)

0.51% (3570)

3.6k (3096)

13.9k (=)

30

GETTINLOW® official, Indonesia

153.4k (1727)

0.98% (2839)

416.7k (748)

13.7k (=)