Keep a close eye on a brand's presence on Instagram and see how they perform.

Identify brands doing best at sparking interest and conversation with the ER (Engagement Rate) ranking - Sort brands by number of followers or #hashtag popularity - Narrow down to your competitors with categories - Get a detailed analysis on each brand's profile page.

all except celebrities

Brand Categories Followers ER i Average engagement rate of all media. Engagement rate is based on the likes and comments received divided by the number of followers at the time of the post. Posts on hashtag Media posted
1

National Geographic

82M (=)

0.93% (2907)

8.9M (86)

15.2k (27)

2

nike

74.8M (=)

1.32% (2311)

61.7M (5)

909 (2813)

3

Victoria's Secret

57.3M (=)

0.82% (3115)

4M (172)

5.3k (353)

4

Real Madrid C.F.

53.3M (=)

1.87% (1592)

8.7M (88)

1.7k (1670)

5

FC Barcelona

52.6M (=)

1.69% (1823)

3.6M (187)

10k (74)

6

9GAG: Go Fun The World

42.2M (=)

1.94% (1511)

2.1M (283)

14.1k (33)

7

Nike Football (Soccer)

30.4M (=)

2.79% (818)

660.5k (608)

1.5k (1929)

8

NASA

28.1M (=)

2.40% (1083)

2M (286)

2.1k (1302)

9

NBA

25.1M (=)

1.03% (2760)

11.3M (65)

21.5k (7)

10

CHANEL

24.5M (=)

0.70% (3328)

51.6M (8)

861 (2913)

11

H&M

23.3M (=)

0.78% (3200)

6.6M (109)

3.8k (605)

12

ZARA Official

22.8M (=)

0.65% (3421)

12.6k (2546)

1.6k (1740)

13

adidas Originals

22.7M (=)

0.99% (2823)

4M (173)

3.7k (646)

14

National Geographic Travel

20.6M (=)

1.36% (2253)

8.9M (85)

7.4k (158)

15

Louis Vuitton Official

19.5M (=)

0.57% (3525)

26.9M (22)

2.2k (1243)

16

Manchester United

19.5M (=)

1.99% (1452)

1.2M (425)

7.1k (184)

17

Alia ✨⭐️

18.4M (=)

2.09% (1352)

91.9k (1503)

1.1k (2513)

18

Gucci

18.2M (=)

0.50% (3646)

39.9M (12)

3.8k (619)

19

Dior Official

17.4M (=)

0.58% (3515)

37.9M (13)

3k (858)

20

#UCL

17.4M (=)

1.08% (2698)

479k (715)

4.7k (438)

21

Vogue

16.9M (=)

0.70% (3324)

743.4k (577)

4k (580)

22

adidas

16.9M (=)

1.18% (2531)

36.4M (14)

944 (2738)

23

M·A·C Cosmetics

16.7M (=)

0.58% (3513)

10.5M (72)

4.9k (408)

24

Starbucks Coffee ☕

15.6M (=)

2.74% (849)

29.3M (20)

1.5k (1892)

25

musical.ly

15.1M (=)

2.62% (925)

2.1M (277)

1.6k (1771)

26

Dolce & Gabbana

14.8M (=)

0.40% (3765)

7.1M (100)

5.5k (310)

27

Anastasia Beverly Hills

14.8M (=)

0.95% (2881)

11.9M (61)

11.1k (64)

28

chrissy teigen

14.8M (=)

3.15% (630)

94.3k (1484)

3.1k (808)

29

Marvel Entertainment

14.4M (=)

1.51% (2038)

16.1M (42)

1.5k (1830)

30

Mesut Özil

14.3M (=)

4.07% (331)

466k (732)

957 (2706)

1

Dodge Viper

27.8k (3186)

214.25% (=)

6.5M (116)

24 (5016)

2

GroupG3

43.1k (2837)

158.37% (=)

104 (4660)

5 (5066)

3

Wipro Limited

12.9k (3745)

49.00% (=)

615 (4056)

372 (4119)

4

The Glee Project

19.5k (3470)

35.11% (=)

4.5k (3048)

192 (4576)

5

Closeup

15.1k (3644)

34.23% (=)

50 (4768)

27 (5010)

6

Republicants

48.6k (2736)

27.09% (=)

1.3k (3669)

275 (4369)

7

Cagatay Ulusoy

2.4M (279)

22.75% (=)

630.6k (633)

84 (4868)

8

ディレップジャマー

11.5k (3832)

21.01% (=)

88 (4680)

112 (4776)

9

Disney Movie Club

22.1k (3358)

20.81% (=)

9.2k (2700)

71 (4901)

10

Red Band Society

58.5k (2603)

18.98% (=)

27.8k (2125)

139 (4702)

11

Homayoun Shajarian

973k (611)

18.56% (=)

14.6k (2469)

42 (4966)

12

Беларусь

20k (3447)

18.55% (=)

4.3M (160)

150 (4676)

13

Lifestyle tv|on|fit

34.5k (2999)

16.68% (=)

106 (4657)

120 (4755)

14

Chips Ahoy!

11.8k (3815)

15.42% (=)

120.1k (1342)

87 (4863)

15

Interstellar Movie

21.4k (3395)

15.33% (=)

5.7k (2942)

82 (4879)

16

_artistiq

902.4k (644)

15.14% (=)

10k (2651)

290 (4332)

17

Rabbid Peach

18.2k (3523)

14.63% (=)

526 (4126)

131 (4722)

18

LEGO Batman

63k (2544)

13.59% (=)

1.4k (3639)

301 (4301)

19

Bundespolizei Karriere

26.6k (3228)

13.01% (=)

0 (5100)

267 (4388)

20

Unfriended

24.7k (3273)

12.54% (=)

1.8k (3522)

39 (4972)

21

Justpaintings

17.6k (3543)

11.88% (=)

4.4k (3059)

105 (4802)

22

Swimming

13.4k (3711)

11.77% (=)

1 (5004)

405 (4018)

23

SteakEat

11.6k (3825)

11.72% (=)

320 (4335)

106 (4798)

24

The Lego Movie

33.9k (3018)

11.42% (=)

93.2k (1492)

51 (4944)

25

Parks And Recreation

166.8k (1732)

10.91% (=)

413 (4244)

355 (4165)

26

The Killing

12k (3795)

10.51% (=)

34.6k (2003)

233 (4476)

27

TONI MAHFUD†

3.3M (211)

9.93% (=)

53.2k (1801)

937 (2763)

28

Mono County Tourism

17.3k (3553)

9.82% (=)

3.9k (3138)

751 (3141)

29

queensuniversity

22.4k (3350)

9.74% (=)

55.9k (1777)

665 (3344)

30

STABILO Singapore

11.1k (3854)

9.72% (+1)

812 (3909)

363 (4145)

1

Fashionglama.com Photography

1.3k (4798)

3.19% (0)

429.7M (=)

427 (3960)

2

CONTEMPORARY ART

23.1k (3325)

9.58% (33)

296.6M (=)

100 (4820)

3

VSCO

3.4M (204)

2.30% (1153)

150.3M (=)

2.8k (921)

4

Paris

164.4k (1744)

1.56% (1980)

72M (=)

853 (2928)

5

nike

74.8M (2)

1.32% (2311)

61.7M (=)

909 (2813)

6

Visit Dubai

643.9k (821)

1.57% (1962)

57.4M (=)

1.3k (2077)

7

Dubai Airports

128.6k (1920)

1.29% (2352)

57.4M (=)

514 (3722)

8

CHANEL

24.5M (10)

0.70% (3328)

51.6M (=)

861 (2913)

9

visitcalifornia

301.7k (1269)

1.85% (1612)

47.1M (=)

2.9k (913)

10

Tumblr

1.2M (517)

1.06% (2711)

45.9M (=)

711 (3233)

11

Disney

10.3M (49)

1.63% (1890)

42.2M (=)

2.8k (935)

12

Gucci

18.2M (18)

0.50% (3646)

39.9M (=)

3.8k (619)

13

Dior Official

17.4M (19)

0.58% (3515)

37.9M (=)

3k (858)

14

adidas

16.9M (22)

1.18% (2531)

36.4M (=)

944 (2738)

15

Prada

13.7M (33)

0.37% (3784)

35.6M (=)

2.9k (908)

16

VisitMexico

146.6k (1822)

2.41% (1069)

34.8M (=)

1k (2592)

17

Hermès official account

5.7M (118)

0.53% (3593)

34.7M (=)

1.4k (2003)

18

gopro

13.3M (38)

2.73% (864)

31.9M (=)

3.8k (606)

19

CrossFit

2.2M (325)

1.10% (2668)

31.4M (=)

7.6k (143)

20

Starbucks Coffee ☕

15.6M (24)

2.74% (849)

29.3M (=)

1.5k (1892)

21

Las Vegas

443.4k (1044)

2.84% (792)

27.8M (=)

949 (2724)

22

Louis Vuitton Official

19.5M (15)

0.57% (3525)

26.9M (=)

2.2k (1243)

23

GIVENCHY

9.2M (63)

0.45% (3711)

26.8M (=)

2.5k (1057)

24

YouTube

10.7M (44)

1.01% (2796)

26.2M (=)

1.2k (2288)

25

Orange France

11.2k (3851)

4.05% (336)

25.6M (=)

1.3k (2207)

26

BMW

13.7M (34)

2.04% (1412)

24.5M (+1)

4.1k (539)

27

BMW France

58.3k (2606)

2.19% (1250)

24.5M (-1)

1.3k (2118)

28

Star Wars

8.1M (78)

1.99% (1450)

24.5M (=)

2.6k (1008)

29

Burberry

10.2M (53)

0.59% (3505)

24.4M (=)

3.4k (738)

30

Cartier Official

5.8M (115)

0.63% (3449)

24.4M (=)

1.2k (2343)

31

HIGHSNOBIETY

1.8M (379)

1.36% (2250)

2.6M (249)

14.4k (=)

32

Sony Music Latin

345.3k (1188)

0.24% (3864)

15.8k (2425)

14.1k (+2)

33

9GAG: Go Fun The World

42.2M (6)

1.94% (1511)

2.1M (283)

14.1k (-1)

34

GETTINLOW® official, Indonesia

156.1k (1780)

0.98% (2842)

450.1k (754)

14.1k (-1)

35

Her World Singapore

38.8k (2907)

0.50% (3637)

4k (3121)

14k (=)

36

REVOLT TV

517.7k (945)

0.31% (3829)

352.6k (865)

14k (=)

37

WWE

13.6M (36)

0.84% (3077)

9.4M (78)

13.8k (=)

38

Thessy & Yiota

1.7M (399)

1.24% (2434)

67.6k (1678)

13.6k (=)

39

Nice Kicks

2.8M (242)

1.17% (2548)

6.1M (121)

13.5k (=)

40

Oklahoma City Thunder

3M (228)

1.05% (2730)

71.4k (1650)

13.3k (+1)

41

Racer X Online

702.6k (764)

1.38% (2219)

3.6k (3186)

13.3k (-1)

42

ELLE UK

796.9k (690)

0.49% (3653)

41.1k (1916)

13.1k (=)

43

STYLERUNNER

553k (908)

0.65% (3411)

71.9k (1646)

13.1k (=)

44

IMGmodels

1.2M (534)

0.79% (3186)

350.7k (867)

13k (=)

45

Rádio FM O Dia

731k (742)

0.24% (3863)

13.1k (2517)

13k (=)

46

StanceNation

3.8M (181)

2.49% (1018)

5.5M (135)

12.9k (=)

47

Sneaker News & Release Dates

2.9M (235)

1.73% (1784)

7.2M (99)

12.8k (=)

48

People Magazine

3.7M (187)

0.68% (3352)

82.2k (1567)

12.2k (=)

49

colette

1.1M (585)

0.56% (3551)

226.9k (1061)

12k (=)

50

espn

8.8M (73)

1.22% (2453)

1.6M (335)

12k (=)

51

Gerard Cosmetics

1.6M (416)

0.45% (3713)

413.5k (792)

12k (=)

52

Sneaker News

6.7M (99)

1.41% (2185)

4M (171)

12k (=)

53

Skyrockfm

132.1k (1901)

0.45% (3714)

22.9k (2227)

11.8k (=)

54

Alternative Press

694.9k (770)

1.38% (2220)

54.3k (1793)

11.7k (=)

55

Fenerbahçe SK

2.7M (256)

1.94% (1506)

1.7M (326)

11.6k (=)

56

Lola Shoetique

1.9M (358)

0.69% (3346)

90.6k (1508)

11.5k (=)

57

PayPorte

210.5k (1530)

0.31% (3830)

22.8k (2229)

11.5k (=)

58

size?

843.4k (671)

0.72% (3295)

13.1k (2520)

11.4k (=)

59

MTV

8.4M (76)

0.64% (3442)

3.3M (195)

11.3k (=)

60

Corinthians

2M (351)

1.14% (2589)

1.3M (405)

11.3k (=)