Keep a close eye on a brand's presence on Instagram and see how they perform.

Identify brands doing best at sparking interest and conversation with the ER (Engagement Rate) ranking - Sort brands by number of followers or #hashtag popularity - Narrow down to your competitors with categories - Get a detailed analysis on each brand's profile page.

all except celebrities

Brand Categories Followers ER i Average engagement rate of all media. Engagement rate is based on the likes and comments received divided by the number of followers at the time of the post. Posts on hashtag Media posted
1

National Geographic

73.1M (=)

1.07% (2688)

6.3M (96)

13.4k (28)

2

nike

70.2M (=)

1.64% (1921)

53.7M (5)

888 (2533)

3

Victoria's Secret

52.8M (=)

0.95% (2854)

3.6M (159)

4.6k (339)

4

FC Barcelona

47.9M (=)

1.74% (1811)

3.1M (179)

9.2k (65)

5

Real Madrid C.F.

46.7M (=)

1.92% (1626)

7M (86)

1.2k (2030)

6

9GAG

38.2M (=)

2.21% (1310)

1.7M (287)

12.3k (33)

7

Nike Football (Soccer)

26.8M (=)

3.08% (710)

523.7k (615)

1.4k (1713)

8

NBA

22.1M (=)

1.05% (2716)

9.4M (64)

19.6k (5)

9

NASA

20.9M (=)

2.77% (904)

1.6M (298)

1.9k (1233)

10

H&M

19.4M (=)

0.93% (2906)

5.7M (109)

3.3k (632)

11

CHANEL

19M (=)

0.83% (3046)

48M (8)

661 (3032)

12

adidas Originals

18.2M (=)

1.15% (2567)

3.4M (168)

3.3k (612)

13

Manchester United

16.8M (=)

2.16% (1362)

989k (431)

6k (193)

14

ZARA Official

16.6M (=)

0.80% (3092)

12.8k (2367)

1.3k (1779)

15

National Geographic Travel

16.1M (=)

1.46% (2144)

6.3M (95)

6.3k (170)

16

Louis Vuitton Official

15.4M (=)

0.66% (3304)

24.9M (23)

1.9k (1279)

17

Vogue

15M (=)

0.93% (2891)

530.8k (608)

3.2k (654)

18

Dior Official

14.4M (=)

0.67% (3290)

35.3M (13)

2.2k (1042)

19

M·A·C Cosmetics

14.3M (=)

0.66% (3307)

8.4M (75)

3.8k (479)

20

Starbucks Coffee ☕

13.5M (=)

3.02% (745)

26.9M (19)

1.3k (1777)

21

Gucci

13.4M (=)

0.52% (3461)

35.5M (12)

3k (715)

22

Anastasia Beverly Hills

13.3M (=)

1.01% (2775)

9M (67)

9.7k (55)

23

adidas

13.2M (=)

1.35% (2286)

29.3M (16)

1.1k (2155)

24

Dolce & Gabbana

12.8M (=)

0.46% (3528)

6.3M (92)

4.3k (391)

25

forever21

12.6M (=)

1.54% (2042)

4.1M (148)

4.1k (419)

26

WWE

12.2M (=)

0.96% (2842)

7.9M (79)

10.9k (46)

27

musical.ly

12.2M (=)

3.57% (508)

1.8M (276)

1.4k (1749)

28

gopro

11.8M (=)

3.14% (685)

27.3M (18)

3.3k (606)

29

Prada

11.6M (=)

0.47% (3518)

34.1M (14)

2.2k (1057)

30

Jordan

11.5M (=)

1.90% (1648)

708.2k (519)

1k (2266)

1

Dodge Viper

23.8k (3078)

164.18% (=)

5.5M (115)

24 (4781)

2

Mattel

35.6k (2775)

101.48% (=)

643.6k (549)

1 (4828)

3

tv|on|fit

32.9k (2835)

45.67% (=)

82 (4477)

98 (4598)

4

Closeup

15.3k (3410)

35.56% (=)

88 (4461)

25 (4778)

5

The Glee Project

20.5k (3214)

35.10% (=)

4.6k (2875)

192 (4323)

6

Interstellar Movie

22.1k (3138)

20.68% (=)

5.1k (2834)

80 (4652)

7

Беларусь

20k (3231)

19.48% (=)

3.3M (172)

133 (4483)

8

Disney Movie Club

20.2k (3225)

19.42% (=)

8.2k (2600)

71 (4669)

9

Homayoun Shajarian

666.2k (708)

19.05% (=)

9.9k (2512)

34 (4750)

10

Red Band Society

59.6k (2407)

18.81% (=)

26.4k (2006)

139 (4467)

11

_artistiq

967.6k (550)

15.29% (=)

8.5k (2581)

290 (4062)

12

Bundespolizei Karriere

13.2k (3508)

14.79% (=)

0 (4861)

160 (4413)

13

TheEvilWithin

18.4k (3291)

14.78% (=)

74.7k (1482)

71 (4670)

14

Chips Ahoy!

11.6k (3587)

14.56% (=)

116.6k (1247)

87 (4629)

15

Justpaintings

13.8k (3471)

14.00% (=)

2.6k (3144)

89 (4620)

16

LEGO Batman

65.6k (2316)

13.59% (=)

1.4k (3438)

301 (4023)

17

The Lego Movie

33k (2833)

12.81% (=)

90.7k (1370)

49 (4712)

18

Unfriended

26.1k (3015)

12.47% (=)

1.9k (3298)

39 (4736)

19

Swimming

15k (3419)

11.82% (=)

2 (4767)

405 (3729)

20

CONTEMPORARY ART

21.6k (3160)

11.32% (+1)

236.4M (2)

94 (4605)

21

Mono County Tourism

12.8k (3530)

11.32% (-1)

2.4k (3168)

530 (3392)

22

Parks And Recreation

167.4k (1566)

11.00% (=)

392 (4011)

354 (3873)

23

The Killing

11.1k (3617)

10.39% (+1)

32.1k (1893)

233 (4219)

24

Wake And Bake Entertainment®

19.2k (3262)

10.23% (-1)

27.4k (1983)

85 (4637)

25

TONI MAHFUD†

2.8M (213)

10.00% (=)

36.6k (1836)

918 (2466)

26

Verne Q. Powell Flutes

11.2k (3613)

9.95% (=)

2.4k (3171)

426 (3674)

27

queensuniversity

19.7k (3244)

9.95% (=)

49.2k (1705)

607 (3167)

28

Sardinia.in

11.6k (3584)

9.94% (=)

29k (1949)

302 (4020)

29

Saechsische Schweiz

15.7k (3389)

9.59% (=)

4.2k (2921)

241 (4193)

30

ryazan.city

10k (3688)

9.42% (=)

13.1k (2351)

725 (2885)

1

Fashionglama.com Photography

1.1k (4586)

3.45% (0)

354.7M (=)

373 (3825)

2

CONTEMPORARY ART

21.6k (3160)

11.32% (20)

236.4M (=)

94 (4605)

3

VSCO

3.1M (188)

2.62% (993)

128.3M (=)

2.4k (931)

4

Paris

156.8k (1620)

1.90% (1658)

60.8M (=)

710 (2915)

5

nike

70.2M (2)

1.64% (1921)

53.7M (=)

888 (2533)

6

Visit Dubai

536.7k (826)

1.60% (1969)

50.3M (=)

1.1k (2156)

7

Dubai Airports

93.4k (2001)

1.66% (1885)

50.3M (=)

417 (3694)

8

CHANEL

19M (11)

0.83% (3046)

48M (=)

661 (3032)

9

Tumblr

1M (522)

1.35% (2289)

40M (=)

514 (3436)

10

visitcalifornia

256.2k (1246)

2.06% (1474)

38.5M (=)

2.4k (918)

11

Disney

8.8M (48)

1.99% (1553)

36.6M (=)

2.2k (1051)

12

Gucci

13.4M (21)

0.52% (3461)

35.5M (=)

3k (715)

13

Dior Official

14.4M (18)

0.67% (3290)

35.3M (=)

2.2k (1042)

14

Prada

11.6M (29)

0.47% (3518)

34.1M (=)

2.2k (1057)

15

Hermès official account

4.4M (121)

0.66% (3303)

32.4M (=)

1.2k (1988)

16

adidas

13.2M (23)

1.35% (2286)

29.3M (=)

1.1k (2155)

17

VisitMexico

65.3k (2323)

1.68% (1872)

28.6M (=)

680 (2983)

18

gopro

11.8M (28)

3.14% (685)

27.3M (=)

3.3k (606)

19

Starbucks Coffee ☕

13.5M (20)

3.02% (745)

26.9M (=)

1.3k (1777)

20

GIVENCHY

7.8M (61)

0.54% (3439)

26.2M (=)

2.2k (1035)

21

CrossFit

1.8M (315)

1.25% (2413)

25.5M (=)

6.2k (175)

22

Las Vegas

357.1k (1056)

2.78% (898)

25.2M (=)

861 (2576)

23

Louis Vuitton Official

15.4M (16)

0.66% (3304)

24.9M (=)

1.9k (1279)

24

Burberry

8.9M (45)

0.74% (3198)

23.8M (=)

2.9k (736)

25

Cartier Official

4.7M (115)

0.82% (3067)

23.7M (=)

905 (2488)

26

Kik

182.3k (1498)

3.23% (648)

23.1M (=)

313 (3994)

27

Orange France

11.2k (3610)

4.05% (385)

22.7M (=)

1.3k (1895)

28

Chloé

4.2M (127)

0.69% (3265)

22.6M (=)

1.3k (1818)

29

Star Wars

6.9M (73)

2.19% (1336)

21.4M (=)

2.3k (995)

30

youtube

8.5M (56)

1.19% (2507)

20.8M (=)

1k (2243)

31

ELLE UK

767.1k (645)

0.50% (3481)

36.4k (1838)

12.5k (=)

32

LIKEtoKNOW.it

2.4M (243)

0.84% (3037)

1.4M (320)

12.4k (=)

33

9GAG

38.2M (6)

2.21% (1310)

1.7M (287)

12.3k (=)

34

Oklahoma City Thunder

2.6M (225)

1.07% (2690)

53k (1663)

12.2k (=)

35

beIN SPORTS

3.4M (171)

0.41% (3560)

51.9k (1678)

12.1k (+1)

36

Racer X Online

667.2k (706)

1.48% (2119)

2.9k (3084)

12.1k (-1)

37

StanceNation

3.6M (153)

2.76% (913)

4.6M (136)

11.9k (=)

38

Sneaker News & Release Dates

2.9M (203)

1.95% (1596)

6.3M (93)

11.8k (=)

39

Nice Kicks

2.7M (220)

1.32% (2328)

5.4M (122)

11.8k (=)

40

Sony Music Latin

263.7k (1227)

0.23% (3654)

11.8k (2411)

11.6k (+1)

41

STYLERUNNER

517.9k (841)

0.70% (3240)

62.9k (1574)

11.6k (-1)

42

IMGmodels

1M (531)

0.83% (3050)

259.9k (904)

11.5k (=)

43

Thessy & Yiota

1.7M (352)

1.47% (2130)

60.4k (1596)

11.2k (=)

44

colette

924.8k (570)

0.60% (3367)

194.3k (1036)

11.1k (=)

45

Rádio FM O Dia

643.7k (719)

0.28% (3638)

10.8k (2461)

11.1k (=)

46

WWE

12.2M (26)

0.96% (2842)

7.9M (79)

10.9k (=)

47

HIGHSNOBIETY

1.5M (382)

1.27% (2392)

1.6M (290)

10.9k (=)

48

People Magazine

2.9M (201)

0.62% (3346)

70k (1514)

10.8k (=)

49

Sneaker News

6.1M (94)

1.61% (1947)

3.5M (166)

10.6k (=)

50

Galatasaray

3.5M (162)

1.46% (2150)

61.7k (1582)

10.4k (=)

51

size?

790.9k (631)

0.79% (3102)

12.2k (2396)

10.4k (=)

52

Gerard Cosmetics

1.6M (363)

0.51% (3475)

355.1k (770)

10k (+1)

53

The Jewellery Editor

126.4k (1775)

0.56% (3418)

177 (4298)

10k (-1)

54

City Beach

433.9k (951)

1.54% (2040)

83.3k (1426)

9.9k (=)

55

Anastasia Beverly Hills

13.3M (22)

1.01% (2775)

9M (67)

9.7k (=)

56

BET Networks

594.8k (770)

0.17% (3670)

12.4k (2387)

9.6k (=)

57

Zac Posen

1.4M (411)

0.81% (3079)

91.5k (1365)

9.6k (=)

58

Alternative Press

653.3k (713)

1.57% (2007)

45.6k (1734)

9.6k (=)

59

ChefsTalk

591.7k (772)

0.93% (2907)

740.1k (508)

9.5k (=)

60

Nylon Magazine

1.1M (480)

0.76% (3157)

30.5k (1923)

9.5k (=)