Keep a close eye on a brand's presence on Instagram and see how they perform.

Identify brands doing best at sparking interest and conversation with the ER (Engagement Rate) ranking - Sort brands by number of followers or #hashtag popularity - Narrow down to your competitors with categories - Get a detailed analysis on each brand's profile page.

all except celebrities

Brand Categories Followers ER i Average engagement rate of all media. Engagement rate is based on the likes and comments received divided by the number of followers at the time of the post. Posts on hashtag Media posted
1

National Geographic

76.4M (=)

1.04% (2740)

6.7M (94)

13.8k (27)

2

nike

71.5M (=)

1.58% (1983)

55.1M (5)

893 (2571)

3

Victoria's Secret

54.7M (=)

0.93% (2900)

3.6M (164)

4.7k (342)

4

FC Barcelona

49.7M (=)

1.74% (1802)

3.2M (182)

9.3k (69)

5

Real Madrid C.F.

48.7M (=)

1.90% (1624)

7.3M (86)

1.3k (1958)

6

9GAG: Go Fun Yourself

39.6M (=)

2.13% (1373)

1.7M (287)

12.7k (33)

7

Nike Football (Soccer)

27.8M (=)

3.05% (714)

550.7k (614)

1.4k (1757)

8

NASA

23.4M (=)

2.72% (922)

1.6M (296)

2k (1251)

9

NBA

22.9M (=)

1.03% (2746)

9.7M (64)

20.2k (5)

10

CHANEL

21M (=)

0.82% (3066)

48.5M (8)

673 (3069)

11

H&M

20.8M (=)

0.90% (2946)

5.9M (109)

3.4k (622)

12

adidas Originals

19.8M (=)

1.12% (2613)

3.5M (169)

3.4k (616)

13

ZARA Official

18.9M (=)

0.77% (3140)

12.7k (2412)

1.4k (1763)

14

Manchester United

17.4M (=)

2.11% (1392)

1M (431)

6.2k (190)

15

National Geographic Travel

17.3M (=)

1.44% (2164)

6.7M (93)

6.5k (168)

16

Louis Vuitton Official

16.8M (=)

0.64% (3341)

25.2M (23)

1.9k (1286)

17

Vogue

15.8M (=)

0.88% (2979)

568k (604)

3.3k (643)

18

Dior Official

15.2M (=)

0.65% (3332)

35.7M (13)

2.3k (1012)

19

M·A·C Cosmetics

15M (=)

0.65% (3337)

8.8M (73)

4k (468)

20

Gucci

14.6M (=)

0.51% (3496)

36.1M (12)

3.1k (707)

21

adidas

14.2M (=)

1.30% (2352)

30.6M (16)

1.1k (2177)

22

Starbucks Coffee ☕

14.1M (=)

2.98% (755)

27.4M (19)

1.4k (1803)

23

Anastasia Beverly Hills

13.7M (=)

1.00% (2804)

9.5M (66)

9.9k (55)

24

Dolce & Gabbana

13.4M (=)

0.44% (3572)

6.5M (98)

4.5k (375)

25

forever21

13M (=)

1.49% (2098)

4.1M (149)

4.3k (414)

26

musical.ly

12.9M (=)

3.31% (605)

1.8M (279)

1.4k (1750)

27

WWE

12.7M (=)

0.94% (2882)

8.2M (78)

11.5k (46)

28

Prada

12.3M (=)

0.46% (3559)

34.3M (14)

2.3k (1045)

29

chrissy teigen

12.2M (=)

3.05% (713)

81k (1466)

3k (735)

30

gopro

12.2M (=)

3.06% (707)

28M (18)

3.4k (606)

1

Dodge Viper

24.6k (3093)

173.89% (=)

5.7M (113)

24 (4822)

2

tv|on|fit

32.3k (2877)

45.63% (=)

82 (4524)

98 (4640)

3

Closeup

15.7k (3425)

36.50% (=)

89 (4508)

25 (4819)

4

The Glee Project

20.3k (3259)

35.09% (=)

4.6k (2911)

192 (4374)

5

KVR

11k (3668)

27.06% (=)

9.8k (2544)

39 (4778)

6

Interstellar Movie

22.2k (3188)

21.17% (=)

5.2k (2862)

80 (4695)

7

Cagatay Ulusoy

1.9M (313)

21.08% (=)

449k (685)

79 (4697)

8

Disney Movie Club

20.8k (3235)

19.65% (=)

8.4k (2612)

71 (4713)

9

Беларусь

19.9k (3276)

19.49% (=)

3.4M (170)

133 (4527)

10

Red Band Society

59.4k (2438)

18.83% (=)

26.4k (2036)

139 (4509)

11

Homayoun Shajarian

721.6k (684)

18.62% (=)

10.4k (2517)

35 (4793)

12

_artistiq

956.5k (573)

15.30% (=)

8.8k (2588)

290 (4120)

13

TheEvilWithin

18.4k (3328)

14.96% (=)

74.7k (1501)

71 (4714)

14

Chips Ahoy!

11.6k (3626)

14.81% (=)

117.4k (1263)

87 (4673)

15

Bundespolizei Karriere

15.3k (3443)

14.44% (=)

0 (4926)

180 (4405)

16

LEGO Batman

65.2k (2362)

13.59% (=)

1.4k (3480)

301 (4084)

17

Justpaintings

14.3k (3492)

13.38% (=)

2.8k (3134)

92 (4656)

18

The Lego Movie

34.3k (2835)

12.87% (=)

90.7k (1392)

49 (4759)

19

Unfriended

25.8k (3059)

12.49% (=)

1.9k (3338)

39 (4776)

20

Swimming

14.7k (3468)

11.81% (=)

2 (4821)

405 (3786)

21

SteakEat

10.2k (3722)

11.63% (=)

226 (4266)

97 (4646)

22

Parks And Recreation

167.3k (1604)

11.00% (+1)

393 (4057)

354 (3933)

23

Mono County Tourism

13.3k (3540)

11.00% (-1)

2.6k (3182)

566 (3339)

24

CONTEMPORARY ART

22.4k (3176)

10.88% (=)

246.5M (2)

98 (4641)

25

The Killing

11.3k (3649)

10.41% (=)

32.6k (1910)

233 (4279)

26

queensuniversity

20.2k (3264)

9.96% (=)

50.2k (1726)

619 (3193)

27

TONI MAHFUD†

2.9M (213)

9.95% (=)

39.6k (1832)

923 (2508)

28

Sardinia.in

11.9k (3612)

9.90% (=)

30.9k (1948)

305 (4066)

29

Verne Q. Powell Flutes

11.3k (3646)

9.79% (=)

2.6k (3184)

433 (3716)

30

True Blood

211.4k (1410)

9.39% (=)

2.9k (3126)

305 (4064)

1

Fashionglama.com Photography

1.2k (4609)

3.39% (0)

367.5M (=)

383 (3844)

2

CONTEMPORARY ART

22.4k (3176)

10.88% (24)

246.5M (=)

98 (4641)

3

VSCO

3.2M (188)

2.54% (1019)

132.1M (=)

2.5k (923)

4

Paris

157.3k (1648)

1.81% (1740)

62.7M (=)

728 (2936)

5

nike

71.5M (2)

1.58% (1983)

55.1M (=)

893 (2571)

6

Visit Dubai

562.2k (824)

1.57% (1988)

51.6M (=)

1.1k (2143)

7

Dubai Airports

101.7k (1976)

1.57% (1985)

51.6M (=)

433 (3717)

8

CHANEL

21M (10)

0.82% (3066)

48.5M (=)

673 (3069)

9

Tumblr

1.1M (530)

1.30% (2351)

40.9M (=)

544 (3412)

10

visitcalifornia

266.3k (1252)

2.00% (1511)

40M (=)

2.5k (907)

11

Disney

9.2M (48)

1.91% (1618)

37.6M (=)

2.3k (1019)

12

Gucci

14.6M (20)

0.51% (3496)

36.1M (=)

3.1k (707)

13

Dior Official

15.2M (18)

0.65% (3332)

35.7M (=)

2.3k (1012)

14

Prada

12.3M (28)

0.46% (3559)

34.3M (=)

2.3k (1045)

15

Hermès official account

4.7M (120)

0.65% (3340)

32.8M (=)

1.2k (2114)

16

adidas

14.2M (21)

1.30% (2352)

30.6M (=)

1.1k (2177)

17

VisitMexico

76.6k (2213)

1.76% (1782)

29.6M (=)

714 (2965)

18

gopro

12.2M (30)

3.06% (707)

28M (=)

3.4k (606)

19

Starbucks Coffee ☕

14.1M (22)

2.98% (755)

27.4M (=)

1.4k (1803)

20

CrossFit

1.9M (318)

1.22% (2462)

26.5M (=)

6.4k (175)

21

GIVENCHY

8.3M (58)

0.53% (3476)

26.3M (=)

2.3k (1050)

22

Las Vegas

374.1k (1054)

2.77% (889)

25.6M (=)

874 (2601)

23

Louis Vuitton Official

16.8M (16)

0.64% (3341)

25.2M (=)

1.9k (1286)

24

Burberry

9.3M (44)

0.72% (3233)

23.9M (=)

3k (750)

25

Cartier Official

5M (111)

0.80% (3102)

23.8M (=)

941 (2473)

26

Orange France

11.2k (3653)

4.05% (377)

23.2M (=)

1.3k (1949)

27

Kik

181.1k (1530)

3.18% (658)

23.1M (=)

319 (4027)

28

Chloé

4.5M (124)

0.69% (3281)

22.7M (=)

1.3k (1842)

29

Star Wars

7.2M (74)

2.14% (1351)

22M (=)

2.4k (990)

30

youtube

9.1M (51)

1.15% (2572)

21.6M (=)

1.1k (2208)

31

LIKEtoKNOW.it

2.5M (247)

0.83% (3060)

1.5M (315)

12.8k (=)

32

Oklahoma City Thunder

2.7M (224)

1.04% (2737)

58.4k (1639)

12.7k (=)

33

9GAG: Go Fun Yourself

39.6M (6)

2.13% (1373)

1.7M (287)

12.7k (=)

34

ELLE UK

776.9k (649)

0.50% (3512)

37.3k (1847)

12.6k (=)

35

beIN SPORTS

3.4M (175)

0.40% (3612)

55.6k (1666)

12.6k (=)

36

Racer X Online

676.6k (714)

1.46% (2140)

3.1k (3097)

12.3k (=)

37

Sony Music Latin

282.9k (1219)

0.24% (3690)

12.7k (2410)

12.1k (=)

38

Nice Kicks

2.8M (223)

1.29% (2357)

5.5M (123)

12k (=)

39

StanceNation

3.7M (158)

2.71% (932)

4.8M (137)

12k (=)

40

Sneaker News & Release Dates

2.9M (208)

1.91% (1620)

6.5M (96)

12k (=)

41

STYLERUNNER

525.7k (858)

0.69% (3275)

64.7k (1588)

11.8k (=)

42

IMGmodels

1.1M (535)

0.83% (3064)

277.2k (897)

11.7k (=)

43

Thessy & Yiota

1.7M (366)

1.43% (2177)

61.1k (1615)

11.6k (=)

44

HIGHSNOBIETY

1.6M (385)

1.25% (2413)

1.8M (281)

11.5k (=)

45

Rádio FM O Dia

664.1k (722)

0.27% (3677)

11.2k (2477)

11.5k (=)

46

WWE

12.7M (27)

0.94% (2882)

8.2M (78)

11.5k (=)

47

colette

959.1k (571)

0.59% (3395)

200.5k (1040)

11.3k (=)

48

People Magazine

3.1M (196)

0.63% (3360)

72.2k (1523)

11.1k (=)

49

Sneaker News

6.2M (95)

1.57% (1987)

3.6M (166)

10.9k (=)

50

size?

806.3k (639)

0.78% (3134)

12.2k (2434)

10.6k (=)

51

Galatasaray

3.6M (168)

1.46% (2142)

62.1k (1606)

10.5k (=)

52

Lola Shoetique

1.9M (322)

0.75% (3173)

80.4k (1474)

10.3k (=)

53

Gerard Cosmetics

1.6M (375)

0.49% (3523)

367.7k (772)

10.3k (=)

54

The Jewellery Editor

129.6k (1793)

0.56% (3437)

178 (4349)

10.1k (=)

55

Anastasia Beverly Hills

13.7M (23)

1.00% (2804)

9.5M (66)

9.9k (=)

56

City Beach

432.9k (970)

1.53% (2052)

85.8k (1433)

9.9k (=)

57

Alternative Press

662.7k (724)

1.52% (2057)

47.1k (1749)

9.9k (=)

58

BET Networks

600.2k (782)

0.17% (3707)

12.4k (2421)

9.9k (=)

59

Zac Posen

1.4M (418)

0.80% (3112)

93.2k (1378)

9.8k (=)

60

ChefsTalk

607.1k (777)

0.92% (2916)

796.6k (501)

9.8k (=)