Keep a close eye on a brand's presence on Instagram and see how they perform.

Identify brands doing best at sparking interest and conversation with the ER (Engagement Rate) ranking - Sort brands by number of followers or #hashtag popularity - Narrow down to your competitors with categories - Get a detailed analysis on each brand's profile page.

all except celebrities

Brand Categories Followers ER i Average engagement rate of all media. Engagement rate is based on the likes and comments received divided by the number of followers at the time of the post. Posts on hashtag Media posted
1

National Geographic

82.8M (=)

0.92% (2959)

9.2M (85)

15.5k (27)

2

nike

75.2M (=)

1.27% (2389)

62.7M (5)

912 (2857)

3

Victoria's Secret

57.6M (=)

0.80% (3181)

4.1M (172)

5.4k (348)

4

Real Madrid C.F.

53.8M (=)

1.85% (1607)

8.8M (88)

1.8k (1647)

5

FC Barcelona

53.1M (=)

1.68% (1841)

3.7M (186)

10k (76)

6

9GAG: Go Fun The World

42.6M (=)

1.92% (1538)

2.1M (278)

14.4k (35)

7

Nike Football (Soccer)

30.7M (=)

2.77% (835)

681.4k (607)

1.5k (1956)

8

NASA

28.7M (=)

2.37% (1108)

2.1M (286)

2.2k (1317)

9

NBA

25.6M (=)

1.03% (2778)

11.6M (65)

21.9k (7)

10

CHANEL

25M (=)

0.69% (3369)

52.1M (8)

879 (2926)

11

H&M

23.6M (=)

0.75% (3260)

6.8M (109)

3.9k (603)

12

ZARA Official

23.3M (=)

0.63% (3472)

12.6k (2561)

1.7k (1738)

13

adidas Originals

23.2M (=)

0.98% (2861)

4M (174)

3.7k (656)

14

National Geographic Travel

21.2M (=)

1.35% (2290)

9.2M (84)

7.6k (153)

15

Louis Vuitton Official

19.9M (=)

0.57% (3562)

27.2M (22)

2.3k (1236)

16

Manchester United

19.7M (=)

1.98% (1469)

1.2M (425)

7.2k (185)

17

Alia ✨⭐️

19M (=)

2.16% (1279)

103.3k (1449)

1.1k (2529)

18

Gucci

18.9M (=)

0.50% (3669)

40.6M (12)

3.9k (616)

19

#UCL

17.9M (=)

1.09% (2692)

492.7k (714)

4.9k (423)

20

Dior Official

17.7M (=)

0.57% (3558)

38.3M (13)

3.1k (843)

21

adidas

17.2M (=)

1.16% (2583)

37.3M (14)

950 (2777)

22

Vogue

17.1M (=)

0.69% (3372)

769.8k (571)

4.1k (573)

23

M·A·C Cosmetics

16.9M (=)

0.58% (3552)

10.8M (71)

5.1k (389)

24

Starbucks Coffee ☕

15.8M (=)

2.71% (871)

29.8M (20)

1.5k (1906)

25

musical.ly

15.3M (=)

2.55% (983)

2.2M (274)

1.6k (1793)

26

Dolce & Gabbana

15M (=)

0.39% (3802)

7.2M (100)

5.7k (308)

27

chrissy teigen

15M (=)

3.15% (638)

95.6k (1491)

3.2k (824)

28

Anastasia Beverly Hills

15M (=)

0.95% (2912)

12.3M (59)

11.3k (65)

29

Marvel Entertainment

14.8M (=)

1.40% (2205)

16.5M (42)

1.7k (1740)

30

Mesut Özil

14.6M (=)

4.03% (343)

474k (735)

978 (2714)

1

Dodge Viper

28.3k (3209)

222.10% (=)

6.6M (117)

24 (5051)

2

GroupG3

42.8k (2866)

158.27% (=)

103 (4688)

5 (5101)

3

Wipro Limited

17k (3597)

63.88% (=)

630 (4063)

390 (4104)

4

⚡️ThunderReach

59.6k (2609)

39.23% (=)

16 (4921)

10 (5089)

5

The Glee Project

19.3k (3507)

35.13% (=)

4.6k (3064)

192 (4619)

6

Closeup

14.9k (3677)

34.26% (=)

52 (4786)

9 (5091)

7

Republicants

48.7k (2766)

26.97% (=)

1.4k (3681)

276 (4392)

8

Durex UK

10.3k (3927)

24.11% (=)

71 (4737)

108 (4826)

9

Greece Photo Tours

10.8k (3901)

24.09% (=)

853 (3899)

113 (4810)

10

Cagatay Ulusoy

2.5M (284)

22.58% (=)

652.6k (624)

85 (4901)

11

Disney Movie Club

22.3k (3383)

21.12% (+1)

9.2k (2716)

71 (4938)

12

ディレップジャマー

11.8k (3841)

21.12% (-1)

88 (4707)

112 (4813)

13

Беларусь

20.1k (3472)

19.06% (=)

4.4M (160)

152 (4710)

14

Red Band Society

58.5k (2619)

19.00% (=)

28.1k (2144)

139 (4732)

15

Homayoun Shajarian

1M (608)

17.98% (=)

15.3k (2461)

44 (5003)

16

Lifestyle tv|on|fit

34.9k (3012)

16.73% (=)

105 (4685)

120 (4789)

17

Chips Ahoy!

11.8k (3843)

15.52% (=)

120.5k (1359)

87 (4894)

18

Interstellar Movie

21.6k (3415)

15.51% (=)

4.5k (3073)

82 (4912)

19

Tom Brady

3M (233)

15.39% (=)

611.7k (646)

189 (4624)

20

_artistiq

896k (656)

15.15% (=)

10.2k (2658)

290 (4365)

21

Rabbid Peach

18.5k (3546)

14.71% (=)

584 (4101)

133 (4754)

22

LEGO Batman

62.7k (2576)

13.59% (=)

1.4k (3664)

301 (4325)

23

Bundespolizei Karriere

28.8k (3194)

13.05% (=)

0 (5122)

276 (4395)

24

Unfriended

24.6k (3308)

12.54% (=)

1.8k (3542)

39 (5011)

25

Swimming

13.3k (3752)

11.77% (=)

1 (5040)

405 (4060)

26

SteakEat

11.5k (3858)

11.72% (=)

343 (4332)

106 (4832)

27

Parks And Recreation

168.5k (1741)

10.91% (=)

417 (4260)

355 (4193)

28

The Lego Movie

33.8k (3044)

10.77% (=)

93.4k (1505)

52 (4982)

29

The Killing

12.1k (3822)

10.53% (=)

34.8k (2016)

233 (4510)

30

Justpaintings

18.1k (3565)

10.25% (=)

4.8k (3039)

115 (4801)

31

Kik

175.6k (1709)

2.91% (747)

23.2M (=)

356 (4192)

32

ARTE

144.5k (1852)

0.59% (3533)

23.2M (=)

1.9k (1481)

33

Chloé

5.4M (126)

0.59% (3537)

23.1M (=)

1.6k (1763)

34

#MyDubai

827.8k (687)

1.65% (1870)

23.1M (=)

3.9k (611)

35

LOOKBOOK

1.1M (581)

1.30% (2351)

21.3M (=)

7.2k (182)

36

Michael Kors

10.8M (45)

0.48% (3697)

20.1M (=)

3.9k (602)

37

Honda

2.1M (344)

1.04% (2767)

19.9M (=)

1.5k (1878)

38

İZMİR BÜYÜKŞEHİR BELEDİYESİ

72.2k (2447)

2.98% (720)

18.6M (=)

1.5k (1914)

39

etsy

1.6M (434)

0.73% (3295)

18.4M (=)

2.3k (1244)

40

La Famiglia Restaurant

503 (5002)

8.19% (0)

17.5M (=)

279 (4384)

41

Balenciaga

4.6M (152)

0.56% (3566)

17M (=)

1.1k (2509)

42

Marvel Entertainment

14.8M (29)

1.40% (2205)

16.5M (=)

1.7k (1740)

43

Disneyland

6M (111)

3.44% (518)

16.4M (=)

1.3k (2152)

44

Discover Atlanta

78k (2383)

3.00% (702)

16.4M (=)

881 (2921)

45

SAINT LAURENT

3.1M (230)

0.69% (3370)

16M (=)

360 (4180)

46

Christian Louboutin

10.4M (53)

0.83% (3133)

15.6M (=)

3.7k (652)

47

New York City by Liz Eswein

1.3M (495)

1.85% (1614)

15.6M (+1)

1.6k (1800)

48

Visit Colorado

126.1k (1967)

2.49% (1030)

15.6M (-1)

5.1k (404)

49

vans

9.3M (64)

1.83% (1639)

15.1M (=)

2.6k (1066)

50

VERSACE

10.5M (47)

0.62% (3497)

15.1M (=)

3.1k (852)

51

Miu Miu

4.7M (148)

0.54% (3603)

15M (=)

1.8k (1552)

52

Ford Motor Company

3M (235)

1.54% (2013)

15M (=)

1.4k (2058)

53

Jimmy Choo

7.3M (91)

0.94% (2915)

13.9M (=)

2k (1408)

54

DAILYLOOK

301k (1284)

1.01% (2818)

13.7M (=)

4.3k (523)

55

Simple

13.8k (3723)

3.01% (692)

13.6M (=)

296 (4337)

56

Converse

6.4M (104)

1.74% (1771)

13.4M (=)

1.8k (1551)

57

Topshop

9.2M (67)

0.86% (3074)

13.2M (=)

5.3k (364)

58

Facebook

2.9M (243)

0.33% (3846)

12.9M (=)

294 (4348)

59

Anastasia Beverly Hills

15M (28)

0.95% (2912)

12.3M (=)

11.3k (65)

60

Xbox

6.4M (103)

2.65% (920)

12.2M (=)

652 (3422)

1

DEL Records

658.8k (821)

0.37% (3819)

2.1M (290)

43.4k (=)

2

Listín Diario

211.1k (1548)

0.10% (3940)

238 (4456)

41.3k (=)

3

FashionNova.com

9.3M (63)

0.48% (3705)

365k (857)

29.5k (=)

4

TC Televisión

751.8k (733)

0.09% (3941)

462.7k (751)

24.6k (=)

5

Culturizando

700k (780)

0.26% (3890)

79.1k (1601)

23.5k (=)

6

Inked Magazine

1.8M (395)

0.33% (3848)

1.2M (429)

23.1k (=)

7

NBA

25.6M (9)

1.03% (2778)

11.6M (65)

21.9k (=)

8

Glamour Brasil

1.2M (529)

0.32% (3855)

41k (1933)

21.7k (=)

9

HOT 97

708.1k (772)

0.41% (3778)

955.3k (495)

21.3k (=)

10

MLB ⚾

3.9M (174)

2.57% (967)

4.6M (157)

21.2k (=)

11

HYPEBEAST

4.9M (144)

1.28% (2387)

9.9M (77)

20.1k (+1)

12

SportsCenter

10.4M (51)

1.66% (1867)

253.8k (1019)

20.1k (-1)

13

Rebel Circus

320k (1241)

0.69% (3365)

107.9k (1417)

19.6k (=)

14

SuicideGirls

6.9M (96)

1.07% (2717)

1.4M (389)

19.4k (=)

15

Freedom Of Style

496.9k (989)

1.59% (1960)

33.5k (2033)

19.3k (=)

16

شركة مجموعة الراي الإعلامية

107.1k (2098)

0.29% (3873)

345 (4330)

19.3k (=)

17

Del Toro ®||Matthew Chevallard

149.9k (1825)

0.59% (3524)

53.2k (1809)

18.7k (=)

18

NFL

10.2M (57)

1.79% (1703)

9.4M (82)

18.6k (=)

19

Motives Cosmetics Official

2.3M (309)

0.59% (3538)

664.7k (616)

18.5k (=)

20

SHOWPO

1.3M (506)

0.97% (2869)

30.8k (2083)

17.8k (=)

21

JD

799.3k (702)

0.67% (3417)

279 (4401)

17.8k (=)

22

OOTD Magazine

2.9M (245)

1.20% (2499)

2.7M (240)

17.1k (=)

23

Telemundo

4.6M (151)

0.27% (3882)

476.9k (729)

16.8k (=)

24

Pink Boutique

365.2k (1163)

0.40% (3794)

2.8k (3310)

16.5k (=)

25

curlbox

362.9k (1172)

1.49% (2080)

742.9k (585)

16k (=)

26

CarLifestyle

3.9M (180)

1.66% (1854)

3M (218)

15.8k (=)

27

National Geographic

82.8M (1)

0.92% (2959)

9.2M (85)

15.5k (=)

28

REVOLT TV

527.9k (944)

0.30% (3865)

360.7k (868)

15.3k (=)

29

LIKEtoKNOW.it

2.7M (260)

0.76% (3250)

2.1M (282)

15.1k (=)

30

beIN SPORTS

3.5M (202)

0.34% (3839)

75.9k (1628)

15.1k (=)