Keep a close eye on a brand's presence on Instagram and see how they perform.

Identify brands doing best at sparking interest and conversation with the ER (Engagement Rate) ranking - Sort brands by number of followers or #hashtag popularity - Narrow down to your competitors with categories - Get a detailed analysis on each brand's profile page.

all except celebrities

Brand Categories Followers ER i Average engagement rate of all media. Engagement rate is based on the likes and comments received divided by the number of followers at the time of the post. Posts on hashtag Media posted
1

National Geographic

85.1M (=)

0.88% (3058)

10M (85)

16.1k (24)

2

nike

75.7M (=)

1.20% (2520)

65.1M (7)

905 (2947)

3

Victoria's Secret

58.6M (=)

0.75% (3310)

4.3M (171)

5.7k (329)

4

Real Madrid C.F.

55M (=)

1.82% (1679)

9.2M (92)

1.9k (1569)

5

FC Barcelona

54.5M (=)

1.67% (1860)

3.9M (187)

10.3k (77)

6

9GAG: Go Fun The World

43.6M (=)

1.90% (1579)

2.3M (275)

15k (33)

7

Nike Football (Soccer)

31.2M (=)

2.74% (864)

733.3k (606)

1.5k (2002)

8

NASA

30.2M (=)

2.32% (1163)

2.3M (283)

2.2k (1319)

9

NBA

26.5M (=)

1.03% (2819)

12.3M (70)

22.9k (6)

10

CHANEL

25.9M (=)

0.65% (3485)

53.3M (10)

951 (2860)

11

H&M

24.2M (=)

0.73% (3343)

7.1M (113)

4.1k (599)

12

adidas Originals

24.2M (=)

0.95% (2926)

4.2M (179)

3.8k (656)

13

ZARA Official

24.1M (=)

0.60% (3563)

12.5k (2590)

1.7k (1731)

14

National Geographic Travel

22.2M (=)

1.32% (2342)

10M (84)

7.9k (150)

15

Louis Vuitton Official

21M (=)

0.55% (3635)

28.1M (25)

2.4k (1219)

16

Gucci

20.7M (=)

0.51% (3685)

42.5M (14)

4.1k (594)

17

Manchester United

20.4M (=)

1.94% (1532)

1.3M (426)

7.5k (179)

18

Alia ✨⭐️

19.9M (=)

2.31% (1170)

124.1k (1370)

1.1k (2523)

19

#UCL

19.3M (=)

1.13% (2640)

3.6M (193)

5.5k (360)

20

Dior Official

18.2M (=)

0.54% (3647)

39.1M (16)

3.3k (804)

21

adidas

18M (=)

1.12% (2663)

39.4M (15)

927 (2899)

22

M·A·C Cosmetics

17.6M (=)

0.56% (3623)

11.4M (75)

5.5k (355)

23

Vogue

17.4M (=)

0.66% (3449)

827.6k (562)

4.3k (562)

24

Starbucks Coffee ☕

16M (=)

2.59% (969)

30.4M (22)

1.5k (1909)

25

Marvel Entertainment

16M (=)

1.38% (2258)

17.4M (45)

1.8k (1653)

26

Anastasia Beverly Hills

15.8M (=)

0.95% (2936)

13.3M (62)

11.7k (62)

27

chrissy teigen

15.8M (=)

3.25% (597)

101.2k (1491)

3.2k (856)

28

Dolce & Gabbana

15.7M (=)

0.38% (3859)

7.5M (107)

6.1k (294)

29

Premier League

15.2M (=)

1.27% (2406)

2.3M (282)

6.5k (243)

30

Mesut Özil

15.2M (=)

4.00% (352)

492.1k (740)

1k (2730)

1

Dodge Viper

29.4k (3223)

239.71% (=)

6.8M (119)

24 (5143)

2

GroupG3

42k (2927)

158.25% (=)

103 (4767)

5 (5202)

3

Wipro Limited

23.6k (3389)

89.48% (=)

655 (4116)

420 (4098)

4

⚡️ThunderReach

59.6k (2654)

42.33% (=)

17 (5002)

10 (5187)

5

The Glee Project

19k (3568)

35.14% (=)

4.5k (3107)

192 (4690)

6

Closeup

14.5k (3755)

34.29% (=)

52 (4869)

9 (5192)

7

Techfest, IIT Bombay

15.4k (3714)

27.38% (=)

64 (4838)

574 (3705)

8

Republicants

48.2k (2819)

26.55% (=)

1.5k (3685)

279 (4455)

9

Durex UK

11.4k (3930)

25.67% (=)

73 (4814)

108 (4908)

10

Cagatay Ulusoy

2.6M (281)

22.91% (=)

693.2k (622)

86 (4979)

11

Greece Photo Tours

11.4k (3934)

22.44% (=)

889 (3943)

118 (4873)

12

Disney Movie Club

22.9k (3415)

21.88% (=)

9.3k (2747)

71 (5024)

13

ディレップジャマー

12k (3895)

21.13% (=)

88 (4786)

112 (4894)

14

Red Band Society

58.5k (2670)

19.06% (=)

28.5k (2157)

139 (4815)

15

Беларусь

20.3k (3520)

18.95% (=)

4.7M (160)

154 (4778)

16

Interstellar Movie

22.7k (3426)

16.75% (=)

4.6k (3101)

82 (4997)

17

Homayoun Shajarian

1.1M (590)

16.06% (=)

16.8k (2440)

55 (5069)

18

Chips Ahoy!

12.1k (3889)

16.02% (=)

121.2k (1383)

87 (4976)

19

_artistiq

878.9k (681)

15.15% (=)

10.6k (2681)

290 (4427)

20

Lifestyle tv|on|fit

34.3k (3091)

15.13% (=)

109 (4756)

124 (4858)

21

Rabbid Peach

19.1k (3566)

14.81% (=)

669 (4102)

135 (4828)

22

Tom Brady

3.4M (212)

14.07% (=)

649.1k (646)

227 (4611)

23

LEGO Batman

61.9k (2621)

13.59% (=)

1.4k (3712)

301 (4392)

24

Bundespolizei Karriere

34.4k (3090)

13.57% (=)

0 (5252)

313 (4360)

25

Unfriended

24.1k (3374)

12.56% (=)

1.8k (3599)

39 (5099)

26

Swimming

12.9k (3838)

11.77% (=)

1 (5129)

405 (4134)

27

SteakEat

11.4k (3931)

11.74% (=)

368 (4374)

105 (4917)

28

Parks And Recreation

172.9k (1760)

10.85% (=)

422 (4325)

356 (4262)

29

Champagne Canard-Duchêne

10.8k (3969)

10.85% (=)

3.6k (3248)

106 (4912)

30

Justpaintings

19.2k (3564)

10.80% (=)

5.3k (3031)

115 (4886)

31

ARTE

159.9k (1816)

0.61% (3550)

25.1M (=)

2k (1463)

32

Burberry

10.7M (54)

0.54% (3649)

24.8M (=)

3.6k (731)

33

Cartier Official

6.2M (116)

0.62% (3530)

24.8M (=)

1.3k (2333)

34

#MyDubai

858.5k (693)

1.61% (1946)

23.8M (=)

4k (613)

35

Chloé

5.6M (129)

0.57% (3604)

23.4M (=)

1.7k (1753)

36

Kik

174.2k (1757)

2.92% (760)

23.3M (=)

363 (4246)

37

LOOKBOOK

1.1M (597)

1.29% (2382)

22.7M (=)

7.2k (193)

38

Honda

2.2M (336)

1.06% (2766)

20.8M (=)

1.6k (1888)

39

Michael Kors

11M (49)

0.48% (3746)

20.4M (=)

4k (614)

40

İZMİR BÜYÜKŞEHİR BELEDİYESİ

76.1k (2444)

2.95% (741)

20M (=)

1.5k (1925)

41

etsy

1.7M (423)

0.75% (3312)

19.6M (=)

2.4k (1201)

42

La Famiglia Restaurant

779 (5034)

8.62% (0)

18.6M (=)

281 (4449)

43

HOTEL CAMPESTRE EL CISNE

3.7k (4520)

2.03% (0)

17.7M (=)

212 (4648)

44

Balenciaga

5.1M (138)

0.61% (3543)

17.6M (=)

1.1k (2492)

45

Marvel Entertainment

16M (25)

1.38% (2258)

17.4M (=)

1.8k (1653)

46

Discover Atlanta

82.2k (2379)

3.04% (698)

17.4M (=)

921 (2914)

47

Disneyland

6.3M (115)

3.39% (544)

17.2M (=)

1.4k (2159)

48

New York City by Liz Eswein

1.4M (491)

1.84% (1641)

16.6M (=)

1.6k (1841)

49

SAINT LAURENT

3.5M (208)

0.68% (3429)

16.5M (=)

399 (4155)

50

Visit Colorado

129.7k (1993)

2.43% (1081)

16.2M (=)

5.3k (404)

51

Christian Louboutin

10.6M (57)

0.78% (3246)

15.8M (=)

3.9k (637)

52

vans

10M (60)

1.80% (1708)

15.8M (=)

2.7k (1067)

53

Ford Motor Company

3.2M (233)

1.59% (1975)

15.6M (=)

1.4k (2117)

54

VERSACE

11.1M (48)

0.61% (3552)

15.4M (=)

3.3k (816)

55

Miu Miu

4.9M (151)

0.51% (3686)

15.3M (=)

2k (1487)

56

DAILYLOOK

303.8k (1308)

1.00% (2869)

14.9M (=)

4.3k (541)

57

Simple

13.8k (3793)

3.01% (718)

14.2M (=)

298 (4401)

58

Jimmy Choo

7.6M (90)

0.92% (2993)

14M (=)

2.1k (1409)

59

Converse

6.6M (104)

1.66% (1865)

13.8M (=)

1.9k (1576)

60

Topshop

9.2M (74)

0.83% (3159)

13.5M (=)

5.4k (369)

1

DEL RECORDS

687.6k (818)

0.36% (3878)

2.1M (303)

44k (=)

2

Listín Diario

219.7k (1561)

0.10% (3995)

258 (4506)

43k (=)

3

FashionNova.com

10.3M (58)

0.47% (3768)

455k (787)

31.5k (=)

4

TC Televisión

784.8k (733)

0.10% (3997)

459.1k (782)

26.2k (=)

5

Inked Magazine

1.8M (394)

0.34% (3892)

1.3M (417)

24.1k (=)

6

NBA

26.5M (9)

1.03% (2819)

12.3M (70)

22.9k (=)

7

Glamour Brasil

1.2M (538)

0.31% (3913)

41.5k (1957)

22.3k (=)

8

HOT 97

740.8k (777)

0.42% (3827)

1M (498)

22k (=)

9

MLB ⚾

4M (179)

2.56% (994)

4.7M (159)

21.5k (=)

10

HYPEBEAST

5.3M (136)

1.26% (2427)

11.1M (77)

21.2k (=)

11

SportsCenter

10.9M (50)

1.66% (1866)

268.6k (1010)

20.9k (=)

12

Rebel Circus

327.9k (1247)

0.69% (3394)

114.7k (1413)

20.8k (=)

13

شركة مجموعة الراي الإعلامية

110.6k (2121)

0.29% (3929)

350 (4391)

20.5k (=)

14

NFL

10.7M (55)

1.75% (1771)

10M (87)

20k (=)

15

SuicideGirls

7.1M (97)

1.05% (2778)

1.6M (371)

19.9k (=)

16

Freedom Of Style

505k (1007)

1.42% (2190)

35.5k (2035)

19.8k (=)

17

Del Toro ®||Matthew Chevallard

149.1k (1873)

0.59% (3576)

55.5k (1813)

18.9k (=)

18

SHOWPO

1.3M (519)

0.96% (2912)

33.5k (2054)

18.8k (=)

19

Motives Cosmetics Official

2.3M (326)

0.58% (3595)

677.9k (630)

18.7k (=)

20

JD

862.1k (686)

0.67% (3440)

357 (4384)

18.4k (=)

21

OOTD Magazine

2.9M (255)

1.17% (2580)

2.9M (236)

18k (=)

22

Telemundo

4.9M (150)

0.28% (3932)

492.6k (738)

17.8k (=)

23

Pink Boutique

371.5k (1182)

0.39% (3844)

2.8k (3372)

16.9k (=)

24

National Geographic

85.1M (1)

0.88% (3058)

10M (85)

16.1k (=)

25

CarLifestyle

3.8M (193)

1.62% (1926)

3.3M (211)

16.1k (=)

26

curlbox

363.6k (1193)

1.46% (2137)

761k (593)

16k (=)

27

beIN SPORTS

3.6M (205)

0.33% (3904)

86.8k (1578)

16k (=)

28

LIKEtoKNOW.it

2.8M (261)

0.75% (3320)

2.3M (268)

15.9k (=)

29

HIGHSNOBIETY

2M (360)

1.43% (2175)

3M (230)

15.8k (=)

30

Sony Music Latin

384.9k (1151)

0.26% (3943)

16.7k (2445)

15.5k (=)