Keep a close eye on a brand's presence on Instagram and see how they perform.

Identify brands doing best at sparking interest and conversation with the ER (Engagement Rate) ranking - Sort brands by number of followers or #hashtag popularity - Narrow down to your competitors with categories - Get a detailed analysis on each brand's profile page.

all except celebrities

Brand Categories Followers ER i Average engagement rate of all media. Engagement rate is based on the likes and comments received divided by the number of followers at the time of the post. Posts on hashtag Media posted
1

National Geographic

76.4M (=)

1.04% (2740)

6.7M (94)

13.8k (27)

2

nike

71.5M (=)

1.58% (1983)

55.1M (5)

893 (2571)

3

Victoria's Secret

54.7M (=)

0.93% (2900)

3.6M (164)

4.7k (342)

4

FC Barcelona

49.7M (=)

1.74% (1802)

3.2M (182)

9.3k (69)

5

Real Madrid C.F.

48.7M (=)

1.90% (1624)

7.3M (86)

1.3k (1958)

6

9GAG: Go Fun Yourself

39.6M (=)

2.13% (1373)

1.7M (287)

12.7k (33)

7

Nike Football (Soccer)

27.8M (=)

3.05% (714)

550.7k (614)

1.4k (1757)

8

NASA

23.4M (=)

2.72% (922)

1.6M (296)

2k (1251)

9

NBA

22.9M (=)

1.03% (2746)

9.7M (64)

20.2k (5)

10

CHANEL

21M (=)

0.82% (3066)

48.5M (8)

673 (3069)

11

H&M

20.8M (=)

0.90% (2946)

5.9M (109)

3.4k (622)

12

adidas Originals

19.8M (=)

1.12% (2613)

3.5M (169)

3.4k (616)

13

ZARA Official

18.9M (=)

0.77% (3140)

12.7k (2412)

1.4k (1763)

14

Manchester United

17.4M (=)

2.11% (1392)

1M (431)

6.2k (190)

15

National Geographic Travel

17.3M (=)

1.44% (2164)

6.7M (93)

6.5k (168)

16

Louis Vuitton Official

16.8M (=)

0.64% (3341)

25.2M (23)

1.9k (1286)

17

Vogue

15.8M (=)

0.88% (2979)

568k (604)

3.3k (643)

18

Dior Official

15.2M (=)

0.65% (3332)

35.7M (13)

2.3k (1012)

19

M·A·C Cosmetics

15M (=)

0.65% (3337)

8.8M (73)

4k (468)

20

Gucci

14.6M (=)

0.51% (3496)

36.1M (12)

3.1k (707)

21

adidas

14.2M (=)

1.30% (2352)

30.6M (16)

1.1k (2177)

22

Starbucks Coffee ☕

14.1M (=)

2.98% (755)

27.4M (19)

1.4k (1803)

23

Anastasia Beverly Hills

13.7M (=)

1.00% (2804)

9.5M (66)

9.9k (55)

24

Dolce & Gabbana

13.4M (=)

0.44% (3572)

6.5M (98)

4.5k (375)

25

forever21

13M (=)

1.49% (2098)

4.1M (149)

4.3k (414)

26

musical.ly

12.9M (=)

3.31% (605)

1.8M (279)

1.4k (1750)

27

WWE

12.7M (=)

0.94% (2882)

8.2M (78)

11.5k (46)

28

Prada

12.3M (=)

0.46% (3559)

34.3M (14)

2.3k (1045)

29

chrissy teigen

12.2M (=)

3.05% (713)

81k (1466)

3k (735)

30

gopro

12.2M (=)

3.06% (707)

28M (18)

3.4k (606)

1

Dodge Viper

24.6k (3093)

173.89% (=)

5.7M (113)

24 (4822)

2

tv|on|fit

32.3k (2877)

45.63% (=)

82 (4524)

98 (4640)

3

Closeup

15.7k (3425)

36.50% (=)

89 (4508)

25 (4819)

4

The Glee Project

20.3k (3259)

35.09% (=)

4.6k (2911)

192 (4374)

5

KVR

11k (3668)

27.06% (=)

9.8k (2544)

39 (4778)

6

Interstellar Movie

22.2k (3188)

21.17% (=)

5.2k (2862)

80 (4695)

7

Cagatay Ulusoy

1.9M (313)

21.08% (=)

449k (685)

79 (4697)

8

Disney Movie Club

20.8k (3235)

19.65% (=)

8.4k (2612)

71 (4713)

9

Беларусь

19.9k (3276)

19.49% (=)

3.4M (170)

133 (4527)

10

Red Band Society

59.4k (2438)

18.83% (=)

26.4k (2036)

139 (4509)

11

Homayoun Shajarian

721.6k (684)

18.62% (=)

10.4k (2517)

35 (4793)

12

_artistiq

956.5k (573)

15.30% (=)

8.8k (2588)

290 (4120)

13

TheEvilWithin

18.4k (3328)

14.96% (=)

74.7k (1501)

71 (4714)

14

Chips Ahoy!

11.6k (3626)

14.81% (=)

117.4k (1263)

87 (4673)

15

Bundespolizei Karriere

15.3k (3443)

14.44% (=)

0 (4926)

180 (4405)

16

LEGO Batman

65.2k (2362)

13.59% (=)

1.4k (3480)

301 (4084)

17

Justpaintings

14.3k (3492)

13.38% (=)

2.8k (3134)

92 (4656)

18

The Lego Movie

34.3k (2835)

12.87% (=)

90.7k (1392)

49 (4759)

19

Unfriended

25.8k (3059)

12.49% (=)

1.9k (3338)

39 (4776)

20

Swimming

14.7k (3468)

11.81% (=)

2 (4821)

405 (3786)

21

SteakEat

10.2k (3722)

11.63% (=)

226 (4266)

97 (4646)

22

Parks And Recreation

167.3k (1604)

11.00% (+1)

393 (4057)

354 (3933)

23

Mono County Tourism

13.3k (3540)

11.00% (-1)

2.6k (3182)

566 (3339)

24

CONTEMPORARY ART

22.4k (3176)

10.88% (=)

246.5M (2)

98 (4641)

25

The Killing

11.3k (3649)

10.41% (=)

32.6k (1910)

233 (4279)

26

queensuniversity

20.2k (3264)

9.96% (=)

50.2k (1726)

619 (3193)

27

TONI MAHFUD†

2.9M (213)

9.95% (=)

39.6k (1832)

923 (2508)

28

Sardinia.in

11.9k (3612)

9.90% (=)

30.9k (1948)

305 (4066)

29

Verne Q. Powell Flutes

11.3k (3646)

9.79% (=)

2.6k (3184)

433 (3716)

30

True Blood

211.4k (1410)

9.39% (=)

2.9k (3126)

305 (4064)

31

#MyDubai

767.9k (656)

1.83% (1712)

21M (=)

3.6k (568)

32

BMW France

51.3k (2556)

2.53% (1031)

20.9M (=)

1.2k (2024)

33

BMW

11.8M (33)

2.18% (1320)

20.9M (=)

3.6k (554)

34

Michael Kors

10M (38)

0.51% (3499)

19.3M (=)

3.5k (571)

35

ARTE

108.8k (1933)

0.59% (3403)

17.7M (=)

1.7k (1447)

36

LOOKBOOK

1.1M (512)

1.34% (2297)

17M (+1)

7k (133)

37

Honda

1.5M (391)

1.08% (2676)

17M (-1)

1.4k (1808)

38

Balenciaga

3.5M (172)

0.61% (3384)

16M (=)

908 (2544)

39

Christian Louboutin

9.7M (42)

0.98% (2827)

15.3M (=)

3.3k (634)

40

SAINT LAURENT

2M (303)

0.74% (3190)

15M (=)

207 (4341)

41

etsy

1.4M (434)

0.78% (3127)

14.9M (=)

1.8k (1334)

42

İZMİR BÜYÜKŞEHİR BELEDİYESİ

61.3k (2415)

3.27% (623)

14.7M (=)

1.5k (1648)

43

Miu Miu

4M (140)

0.62% (3378)

14.5M (=)

1.5k (1629)

44

La Famiglia Restaurant

461 (4780)

12.07% (0)

14.2M (+1)

203 (4354)

45

Versace

9.1M (52)

0.69% (3276)

14.2M (-1)

2.6k (899)

46

Disneyland

5.4M (104)

3.94% (407)

14.2M (=)

1.2k (2035)

47

Jimmy Choo

6.4M (92)

1.08% (2677)

13.7M (=)

1.8k (1338)

48

Marvel Entertainment

11.8M (34)

1.97% (1542)

13.7M (=)

1.2k (2056)

49

vans

7.6M (69)

2.03% (1487)

13.3M (=)

2.3k (1009)

50

Discover Atlanta

63.2k (2390)

3.21% (649)

13.3M (=)

768 (2848)

51

Visit Colorado

113.9k (1886)

2.65% (965)

13M (=)

4.5k (384)

52

Ford Motor Company

2.5M (240)

1.54% (2040)

13M (=)

1.4k (1809)

53

New York City by Liz Eswein

1.3M (453)

1.90% (1632)

12.7M (=)

1.5k (1591)

54

Topshop

8.7M (57)

0.96% (2853)

12.2M (=)

4.9k (317)

55

Converse

5.7M (100)

1.93% (1587)

11.9M (=)

1.8k (1393)

56

Simple

11.4k (3638)

4.51% (271)

11.7M (=)

218 (4315)

57

Facebook

2.8M (220)

0.32% (3657)

11M (=)

293 (4113)

58

Xbox

5.3M (105)

3.20% (653)

10.7M (=)

559 (3365)

59

Facts by Guff

751.2k (663)

2.31% (1202)

10.5M (=)

1.4k (1743)

60

Herbalife Nutrition

654.6k (730)

1.23% (2448)

10.3M (=)

852 (2642)

1

DEL Records

618.1k (764)

0.38% (3623)

2M (262)

42.2k (=)

2

Listín Diario

179k (1541)

0.10% (3719)

219 (4278)

33.1k (=)

3

FashionNova.com

7.6M (68)

0.53% (3470)

178.7k (1089)

23.3k (=)

4

Culturizando

677.5k (712)

0.25% (3686)

70.1k (1540)

21.2k (=)

5

NBA

22.9M (9)

1.03% (2746)

9.7M (64)

20.2k (=)

6

Inked Magazine

1.5M (392)

0.32% (3656)

876.2k (465)

20.1k (=)

7

Glamour Brasil

1.1M (506)

0.35% (3640)

37k (1856)

19.3k (=)

8

TC Televisión

636k (745)

0.08% (3722)

475.1k (659)

18.9k (=)

9

MLB ⚾

3.5M (169)

2.76% (897)

3.7M (159)

18.3k (=)

10

Motives Cosmetics Official

2.3M (255)

0.62% (3373)

622.2k (573)

17.9k (=)

11

Del Toro ®||Matthew Chevallard

150k (1680)

0.62% (3372)

49.6k (1729)

17.9k (=)

12

SuicideGirls

6.5M (90)

1.17% (2545)

1.1M (414)

17.8k (=)

13

HOT 97

622.5k (760)

0.47% (3542)

781k (503)

17.3k (=)

14

SportsCenter

9.1M (50)

1.71% (1836)

204.8k (1030)

16.9k (=)

15

HYPEBEAST

3.8M (152)

1.36% (2270)

6.8M (92)

16.1k (=)

16

Rebel Circus

293.1k (1197)

0.71% (3252)

86.6k (1429)

16.1k (=)

17

NFL

9.3M (45)

2.00% (1508)

8M (79)

15.7k (=)

18

JD Sports Official

709k (694)

0.70% (3264)

894 (3679)

15.6k (=)

19

curlbox

353.8k (1084)

1.59% (1967)

673.5k (546)

15.6k (=)

20

Freedom Of Style

509.4k (881)

1.59% (1965)

27.9k (2009)

15.6k (=)

21

Pink Boutique

333.1k (1116)

0.41% (3603)

2.7k (3156)

15.3k (=)

22

OOTD Magazine

2.8M (216)

1.36% (2262)

2.1M (256)

14.9k (=)

23

SHOWPO

1.2M (479)

1.00% (2794)

22.1k (2132)

14.9k (=)

24

شركة مجموعة الراي الإعلامية

95k (2030)

0.32% (3655)

274 (4198)

14.8k (=)

25

Gypsy Warrior

870.4k (613)

1.08% (2673)

83.5k (1449)

14.6k (=)

26

CarLifestyle

3.9M (146)

1.86% (1678)

2.2M (248)

14k (=)

27

National Geographic

76.4M (1)

1.04% (2740)

6.7M (94)

13.8k (=)

28

Her World Singapore

37.4k (2779)

0.52% (3480)

3.3k (3079)

13.8k (=)

29

GETTINLOW® official, Indonesia

142.8k (1717)

0.96% (2849)

386.1k (746)

13.5k (=)

30

Telemundo

3.7M (157)

0.27% (3680)

408.4k (721)

13.5k (=)