Keep a close eye on a brand's presence on Instagram and see how they perform.

Identify brands doing best at sparking interest and conversation with the ER (Engagement Rate) ranking - Sort brands by number of followers or #hashtag popularity - Narrow down to your competitors with categories - Get a detailed analysis on each brand's profile page.

all except celebrities

Brand Categories Followers ER i Average engagement rate of all media. Engagement rate is based on the likes and comments received divided by the number of followers at the time of the post. Posts on hashtag Media posted
1

National Geographic

73.1M (=)

1.07% (2688)

6.3M (96)

13.4k (28)

2

nike

70.2M (=)

1.64% (1921)

53.7M (5)

888 (2533)

3

Victoria's Secret

52.8M (=)

0.95% (2854)

3.6M (159)

4.6k (339)

4

FC Barcelona

47.9M (=)

1.74% (1811)

3.1M (179)

9.2k (65)

5

Real Madrid C.F.

46.7M (=)

1.92% (1626)

7M (86)

1.2k (2030)

6

9GAG

38.2M (=)

2.21% (1310)

1.7M (287)

12.3k (33)

7

Nike Football (Soccer)

26.8M (=)

3.08% (710)

523.7k (615)

1.4k (1713)

8

NBA

22.1M (=)

1.05% (2716)

9.4M (64)

19.6k (5)

9

NASA

20.9M (=)

2.77% (904)

1.6M (298)

1.9k (1233)

10

H&M

19.4M (=)

0.93% (2906)

5.7M (109)

3.3k (632)

11

CHANEL

19M (=)

0.83% (3046)

48M (8)

661 (3032)

12

adidas Originals

18.2M (=)

1.15% (2567)

3.4M (168)

3.3k (612)

13

Manchester United

16.8M (=)

2.16% (1362)

989k (431)

6k (193)

14

ZARA Official

16.6M (=)

0.80% (3092)

12.8k (2367)

1.3k (1779)

15

National Geographic Travel

16.1M (=)

1.46% (2144)

6.3M (95)

6.3k (170)

16

Louis Vuitton Official

15.4M (=)

0.66% (3304)

24.9M (23)

1.9k (1279)

17

Vogue

15M (=)

0.93% (2891)

530.8k (608)

3.2k (654)

18

Dior Official

14.4M (=)

0.67% (3290)

35.3M (13)

2.2k (1042)

19

M·A·C Cosmetics

14.3M (=)

0.66% (3307)

8.4M (75)

3.8k (479)

20

Starbucks Coffee ☕

13.5M (=)

3.02% (745)

26.9M (19)

1.3k (1777)

21

Gucci

13.4M (=)

0.52% (3461)

35.5M (12)

3k (715)

22

Anastasia Beverly Hills

13.3M (=)

1.01% (2775)

9M (67)

9.7k (55)

23

adidas

13.2M (=)

1.35% (2286)

29.3M (16)

1.1k (2155)

24

Dolce & Gabbana

12.8M (=)

0.46% (3528)

6.3M (92)

4.3k (391)

25

forever21

12.6M (=)

1.54% (2042)

4.1M (148)

4.1k (419)

26

WWE

12.2M (=)

0.96% (2842)

7.9M (79)

10.9k (46)

27

musical.ly

12.2M (=)

3.57% (508)

1.8M (276)

1.4k (1749)

28

gopro

11.8M (=)

3.14% (685)

27.3M (18)

3.3k (606)

29

Prada

11.6M (=)

0.47% (3518)

34.1M (14)

2.2k (1057)

30

Jordan

11.5M (=)

1.90% (1648)

708.2k (519)

1k (2266)

1

Dodge Viper

23.8k (3078)

164.18% (=)

5.5M (115)

24 (4781)

2

Mattel

35.6k (2775)

101.48% (=)

643.6k (549)

1 (4828)

3

tv|on|fit

32.9k (2835)

45.67% (=)

82 (4477)

98 (4598)

4

Closeup

15.3k (3410)

35.56% (=)

88 (4461)

25 (4778)

5

The Glee Project

20.5k (3214)

35.10% (=)

4.6k (2875)

192 (4323)

6

Interstellar Movie

22.1k (3138)

20.68% (=)

5.1k (2834)

80 (4652)

7

Беларусь

20k (3231)

19.48% (=)

3.3M (172)

133 (4483)

8

Disney Movie Club

20.2k (3225)

19.42% (=)

8.2k (2600)

71 (4669)

9

Homayoun Shajarian

666.2k (708)

19.05% (=)

9.9k (2512)

34 (4750)

10

Red Band Society

59.6k (2407)

18.81% (=)

26.4k (2006)

139 (4467)

11

_artistiq

967.6k (550)

15.29% (=)

8.5k (2581)

290 (4062)

12

Bundespolizei Karriere

13.2k (3508)

14.79% (=)

0 (4861)

160 (4413)

13

TheEvilWithin

18.4k (3291)

14.78% (=)

74.7k (1482)

71 (4670)

14

Chips Ahoy!

11.6k (3587)

14.56% (=)

116.6k (1247)

87 (4629)

15

Justpaintings

13.8k (3471)

14.00% (=)

2.6k (3144)

89 (4620)

16

LEGO Batman

65.6k (2316)

13.59% (=)

1.4k (3438)

301 (4023)

17

The Lego Movie

33k (2833)

12.81% (=)

90.7k (1370)

49 (4712)

18

Unfriended

26.1k (3015)

12.47% (=)

1.9k (3298)

39 (4736)

19

Swimming

15k (3419)

11.82% (=)

2 (4767)

405 (3729)

20

CONTEMPORARY ART

21.6k (3160)

11.32% (+1)

236.4M (2)

94 (4605)

21

Mono County Tourism

12.8k (3530)

11.32% (-1)

2.4k (3168)

530 (3392)

22

Parks And Recreation

167.4k (1566)

11.00% (=)

392 (4011)

354 (3873)

23

The Killing

11.1k (3617)

10.39% (+1)

32.1k (1893)

233 (4219)

24

Wake And Bake Entertainment®

19.2k (3262)

10.23% (-1)

27.4k (1983)

85 (4637)

25

TONI MAHFUD†

2.8M (213)

10.00% (=)

36.6k (1836)

918 (2466)

26

Verne Q. Powell Flutes

11.2k (3613)

9.95% (=)

2.4k (3171)

426 (3674)

27

queensuniversity

19.7k (3244)

9.95% (=)

49.2k (1705)

607 (3167)

28

Sardinia.in

11.6k (3584)

9.94% (=)

29k (1949)

302 (4020)

29

Saechsische Schweiz

15.7k (3389)

9.59% (=)

4.2k (2921)

241 (4193)

30

ryazan.city

10k (3688)

9.42% (=)

13.1k (2351)

725 (2885)

31

#MyDubai

746.9k (652)

1.88% (1671)

20.6M (=)

3.5k (562)

32

BMW France

49.5k (2536)

2.71% (935)

20.2M (=)

1.2k (2009)

33

BMW

11.2M (32)

2.22% (1293)

20.2M (=)

3.5k (555)

34

Michael Kors

9.7M (38)

0.51% (3472)

19.1M (=)

3.5k (570)

35

ARTE

104.4k (1929)

0.61% (3357)

16.8M (=)

1.6k (1461)

36

Honda

1.4M (407)

1.10% (2639)

16.4M (=)

1.3k (1791)

37

LOOKBOOK

1.1M (493)

1.35% (2284)

16.2M (=)

7k (121)

38

Balenciaga

3.2M (181)

0.62% (3350)

15.9M (=)

875 (2549)

39

Christian Louboutin

9.4M (39)

1.01% (2777)

15.2M (=)

3.3k (622)

40

SAINT LAURENT

1.7M (344)

0.74% (3193)

14.9M (=)

189 (4328)

41

Miu Miu

3.7M (145)

0.62% (3343)

14.4M (=)

1.5k (1641)

42

etsy

1.3M (432)

0.79% (3099)

14.3M (=)

1.8k (1361)

43

Versace

8.6M (52)

0.70% (3238)

14.1M (=)

2.5k (891)

44

İZMİR BÜYÜKŞEHİR BELEDİYESİ

59.2k (2409)

3.38% (581)

14.1M (=)

1.4k (1657)

45

Disneyland

5.2M (104)

4.00% (396)

13.8M (=)

1.2k (1999)

46

Jimmy Choo

6.2M (89)

1.11% (2630)

13.7M (=)

1.8k (1326)

47

La Famiglia Restaurant

462 (4736)

12.26% (0)

13.7M (=)

199 (4307)

48

Marvel Entertainment

11M (35)

2.03% (1504)

13.3M (=)

1.1k (2080)

49

vans

7.2M (70)

2.07% (1458)

13M (=)

2.3k (997)

50

Discover Atlanta

59.7k (2406)

3.30% (617)

12.7M (=)

745 (2825)

51

Visit Colorado

112.6k (1861)

2.71% (934)

12.6M (=)

4.4k (379)

52

Ford Motor Company

2.4M (249)

1.53% (2057)

12.6M (=)

1.4k (1761)

53

Liz Eswein

1.3M (435)

1.91% (1640)

12.2M (=)

1.5k (1553)

54

Topshop

8.4M (57)

0.98% (2814)

12.1M (=)

4.8k (312)

55

Converse

5.5M (100)

1.96% (1585)

11.6M (=)

1.8k (1365)

56

Simple

11k (3624)

2.31% (1227)

11.4M (=)

198 (4313)

57

Facebook

2.8M (215)

0.32% (3622)

10.7M (=)

293 (4053)

58

Xbox

5M (106)

3.29% (623)

10.5M (=)

548 (3333)

59

Facts by Guff

751.1k (650)

2.33% (1205)

10.2M (=)

1.4k (1768)

60

Herbalife Nutrition

626.1k (738)

1.25% (2411)

9.9M (=)

831 (2630)

1

DEL Records

603.5k (760)

0.38% (3590)

2M (255)

41.9k (=)

2

Listín Diario

172k (1549)

0.10% (3680)

210 (4238)

31.6k (=)

3

FashionNova.com

7.1M (71)

0.55% (3434)

154.4k (1125)

22.2k (=)

4

Culturizando

669k (703)

0.25% (3649)

67.3k (1536)

20.8k (=)

5

NBA

22.1M (8)

1.05% (2716)

9.4M (64)

19.6k (=)

6

Inked Magazine

1.5M (394)

0.32% (3621)

821.4k (474)

19.5k (=)

7

Glamour Brasil

1.1M (494)

0.36% (3603)

36.2k (1842)

19k (=)

8

Motives Cosmetics Official

2.3M (253)

0.63% (3333)

614.5k (565)

17.8k (=)

9

MLB ⚾

3.4M (169)

2.82% (870)

3.5M (162)

17.8k (=)

10

Del Toro ®||Matthew Chevallard

149.8k (1649)

0.63% (3338)

49k (1708)

17.7k (=)

11

SuicideGirls

6.3M (88)

1.19% (2510)

1.1M (412)

17.5k (=)

12

TC Televisión

617.9k (747)

0.08% (3683)

478.6k (645)

17.4k (=)

13

HOT 97

604.6k (759)

0.49% (3491)

752.7k (503)

16.6k (=)

14

SportsCenter

8.9M (46)

1.72% (1828)

198.1k (1029)

16.2k (=)

15

Freedom Of Style

509.4k (855)

1.59% (1974)

26.9k (1995)

15.6k (=)

16

curlbox

349.2k (1066)

1.61% (1950)

659.4k (539)

15.5k (=)

17

Rebel Circus

285.2k (1192)

0.72% (3225)

83.5k (1424)

15.4k (=)

18

HYPEBEAST

3.5M (158)

1.37% (2261)

6.3M (94)

15.4k (=)

19

NFL

9M (43)

2.03% (1502)

7.9M (78)

15.4k (=)

20

JD Sports Official

690.8k (691)

2.17% (1350)

880 (3647)

15.1k (=)

21

Pink Boutique

327.1k (1106)

0.41% (3571)

2.7k (3120)

15.1k (=)

22

Gypsy Warrior

867.9k (597)

1.09% (2646)

82.4k (1431)

14.4k (=)

23

OOTD Magazine

2.8M (212)

1.40% (2213)

1.9M (263)

14.4k (=)

24

SHOWPO

1.2M (475)

1.00% (2779)

20.2k (2147)

14.3k (=)

25

شركة مجموعة الراي الإعلامية

92k (2012)

0.33% (3615)

269 (4161)

13.9k (=)

26

Her World Singapore

36.8k (2748)

0.53% (3448)

3.2k (3057)

13.6k (=)

27

CARLIFESTYLE

3.9M (138)

1.91% (1643)

2.1M (252)

13.6k (=)

28

National Geographic

73.1M (1)

1.07% (2688)

6.3M (96)

13.4k (=)

29

GETTINLOW® official, Indonesia

140.1k (1698)

0.97% (2833)

373.5k (742)

13.2k (=)

30

Telemundo

3.5M (161)

0.27% (3645)

393.8k (717)

12.8k (=)