Keep a close eye on a brand's presence on Instagram and see how they perform.

Identify brands doing best at sparking interest and conversation with the ER (Engagement Rate) ranking - Sort brands by number of followers or #hashtag popularity - Narrow down to your competitors with categories - Get a detailed analysis on each brand's profile page.

all except celebrities

Brand Categories Followers ER i Average engagement rate of all media. Engagement rate is based on the likes and comments received divided by the number of followers at the time of the post. Posts on hashtag Media posted
1

National Geographic

80.3M (=)

0.97% (2850)

8.1M (88)

14.7k (28)

2

nike

73.9M (=)

1.42% (2185)

59.4M (5)

905 (2721)

3

Victoria's Secret

56.8M (=)

0.87% (3018)

3.8M (171)

5k (358)

4

Real Madrid C.F.

52.1M (=)

1.90% (1587)

8.3M (85)

1.6k (1724)

5

FC Barcelona

51.7M (=)

1.70% (1827)

3.5M (186)

9.8k (75)

6

9GAG: Go Fun The World

41.6M (=)

2.00% (1468)

1.9M (287)

13.5k (33)

7

Nike Football (Soccer)

29.6M (=)

2.86% (791)

616.7k (614)

1.4k (1876)

8

NASA

26.5M (=)

2.48% (1041)

1.9M (293)

2.1k (1287)

9

NBA

24.5M (=)

1.03% (2767)

10.8M (65)

21.1k (7)

10

CHANEL

23.7M (=)

0.73% (3263)

50.4M (8)

800 (2948)

11

H&M

22.4M (=)

0.82% (3122)

6.4M (111)

3.7k (612)

12

adidas Originals

21.9M (=)

1.03% (2753)

3.8M (170)

3.6k (644)

13

ZARA Official

21.6M (=)

0.70% (3301)

12.6k (2493)

1.5k (1780)

14

National Geographic Travel

19.6M (=)

1.39% (2221)

8.1M (87)

7.1k (160)

15

Manchester United

18.8M (=)

2.01% (1448)

1.1M (423)

6.8k (184)

16

Louis Vuitton Official

18.6M (=)

0.59% (3475)

26.3M (23)

2.1k (1262)

17

Alia ✨⭐️

17.5M (=)

1.97% (1504)

76.7k (1560)

1k (2514)

18

Gucci

16.9M (=)

0.50% (3594)

38.3M (12)

3.5k (671)

19

Vogue

16.7M (=)

0.76% (3214)

675.7k (588)

3.7k (598)

20

Dior Official

16.6M (=)

0.59% (3473)

37M (13)

2.8k (898)

21

M·A·C Cosmetics

16.2M (=)

0.61% (3447)

9.9M (73)

4.6k (422)

22

adidas

16.1M (=)

1.23% (2456)

34.4M (15)

1.2k (2307)

23

#UCL

15.9M (=)

1.04% (2738)

437.2k (736)

4.1k (510)

24

Starbucks Coffee ☕

15.2M (=)

2.83% (816)

28.7M (20)

1.4k (1871)

25

musical.ly

14.7M (=)

2.85% (793)

2M (284)

1.5k (1766)

26

Anastasia Beverly Hills

14.4M (=)

0.96% (2866)

11.1M (62)

10.7k (61)

27

Dolce & Gabbana

14.4M (=)

0.42% (3696)

6.9M (100)

5k (354)

28

chrissy teigen

14.1M (=)

3.14% (651)

91.1k (1470)

3.1k (787)

29

Marvel Entertainment

13.8M (=)

1.71% (1811)

15.3M (45)

1.4k (1954)

30

forever21

13.7M (=)

1.36% (2271)

4.5M (153)

4.7k (409)

1

Dodge Viper

26.8k (3152)

201.69% (=)

6.2M (118)

24 (4938)

2

tv|on|fit

31k (3023)

40.08% (=)

74 (4616)

99 (4750)

3

Closeup

15.4k (3563)

37.36% (=)

55 (4670)

25 (4936)

4

The Glee Project

19.7k (3396)

35.09% (=)

4.6k (2993)

192 (4503)

5

Cagatay Ulusoy

2.3M (283)

22.74% (=)

587.5k (632)

81 (4799)

6

Interstellar Movie

21.8k (3321)

21.46% (=)

5.5k (2912)

80 (4805)

7

Dileep Jamma

12.1k (3733)

21.31% (=)

86 (4596)

111 (4702)

8

Disney Movie Club

20.9k (3350)

20.05% (=)

8.9k (2670)

71 (4824)

9

Red Band Society

58.9k (2542)

18.94% (=)

27.2k (2095)

139 (4625)

10

Беларусь

20k (3382)

18.90% (=)

4M (163)

142 (4619)

11

Homayoun Shajarian

904.4k (626)

17.95% (=)

13.1k (2476)

41 (4893)

12

_artistiq

917.3k (621)

15.31% (=)

9.6k (2616)

287 (4269)

13

Chips Ahoy!

11.6k (3759)

15.15% (=)

119.3k (1312)

87 (4784)

14

Rabbid Peach

14.5k (3612)

14.84% (=)

82 (4603)

123 (4669)

15

LEGO Batman

63.8k (2482)

13.59% (=)

1.4k (3578)

301 (4224)

16

Bundespolizei Karriere

22.3k (3300)

13.59% (=)

0 (5039)

234 (4396)

17

Justpaintings

16.4k (3522)

12.88% (=)

3.9k (3074)

99 (4749)

18

SteakEat

11.7k (3753)

12.61% (=)

287 (4296)

101 (4742)

19

Unfriended

25k (3210)

12.53% (=)

1.8k (3467)

39 (4895)

20

Swimming

13.8k (3641)

11.79% (=)

1 (4920)

405 (3941)

21

STABILO Singapore

11k (3793)

11.44% (=)

790 (3849)

340 (4120)

22

The Lego Movie

34.2k (2940)

11.38% (=)

92.5k (1462)

51 (4869)

23

KVR

40k (2835)

11.20% (=)

11.1k (2555)

67 (4831)

24

Parks And Recreation

167.2k (1687)

11.02% (=)

401 (4184)

354 (4081)

25

The Killing

11.7k (3747)

10.47% (=)

34.1k (1972)

233 (4403)

26

Mono County Tourism

16.3k (3532)

10.19% (=)

3.3k (3163)

685 (3205)

27

Kinky Boots on Broadway

121.7k (1919)

10.08% (=)

194.2k (1108)

621 (3384)

28

Ted Wells Living:Simple

10.2k (3840)

9.96% (=)

528 (4056)

577 (3474)

29

TONI MAHFUD†

3.2M (210)

9.92% (=)

48.5k (1807)

930 (2667)

30

queensuniversity

21.3k (3334)

9.80% (=)

53.2k (1767)

649 (3292)

31

Kik

177.8k (1637)

3.11% (665)

23.2M (=)

333 (4138)

32

Chloé

5M (126)

0.66% (3385)

22.9M (=)

1.5k (1862)

33

#MyDubai

809.9k (668)

1.73% (1797)

22.1M (=)

3.7k (589)

34

ARTE

127.3k (1884)

0.58% (3492)

20.6M (=)

1.8k (1458)

35

Michael Kors

10.4M (44)

0.51% (3591)

19.7M (=)

3.7k (593)

36

LOOKBOOK

1.1M (546)

1.32% (2320)

19.3M (=)

7.1k (159)

37

Honda

1.8M (369)

1.07% (2690)

18.7M (=)

1.5k (1852)

38

İZMİR BÜYÜKŞEHİR BELEDİYESİ

66.4k (2443)

3.04% (700)

16.8M (=)

1.4k (1909)

39

etsy

1.5M (436)

0.76% (3213)

16.8M (=)

2.1k (1289)

40

Balenciaga

4M (159)

0.54% (3541)

16.5M (=)

1k (2453)

41

La Famiglia Restaurant

469 (4891)

8.86% (0)

16.1M (=)

251 (4360)

42

SAINT LAURENT

2.6M (257)

0.69% (3342)

15.5M (=)

285 (4275)

43

Christian Louboutin

10.1M (46)

0.91% (2956)

15.5M (=)

3.5k (656)

44

Disneyland

5.8M (108)

3.77% (420)

15.4M (=)

1.2k (2136)

45

Marvel Entertainment

13.8M (29)

1.71% (1811)

15.3M (=)

1.4k (1954)

46

Discover Atlanta

72.8k (2368)

3.06% (689)

14.9M (=)

831 (2889)

47

Miu Miu

4.4M (146)

0.58% (3487)

14.8M (=)

1.7k (1591)

48

VERSACE

9.8M (54)

0.65% (3402)

14.7M (=)

2.8k (876)

49

Visit Colorado

120.7k (1924)

2.54% (1001)

14.5M (=)

4.8k (403)

50

vans

8.5M (70)

1.87% (1623)

14.3M (=)

2.5k (1028)

51

New York City by Liz Eswein

1.3M (477)

1.86% (1631)

14.3M (=)

1.6k (1715)

52

Ford Motor Company

2.8M (238)

1.52% (2047)

14.1M (=)

1.4k (1947)

53

Jimmy Choo

6.9M (92)

0.99% (2824)

13.8M (=)

1.9k (1382)

54

Topshop

9M (61)

0.90% (2977)

12.8M (=)

5.1k (342)

55

Simple

13.6k (3649)

3.27% (596)

12.8M (=)

276 (4302)

56

Converse

6.2M (102)

1.82% (1688)

12.8M (=)

1.8k (1474)

57

Facebook

2.9M (233)

0.33% (3765)

12M (=)

293 (4247)

58

DAILYLOOK

299.5k (1242)

1.03% (2759)

12M (=)

4.2k (493)

59

Xbox

6M (106)

2.85% (796)

11.5M (=)

607 (3423)

60

Herbalife Nutrition

739.2k (706)

1.20% (2502)

11.4M (=)

912 (2702)

1

DEL Records

646.8k (789)

0.37% (3736)

2.1M (272)

43.1k (=)

2

Listín Diario

192.9k (1556)

0.09% (3844)

232 (4364)

38.2k (=)

3

FashionNova.com

8.5M (68)

0.50% (3602)

265.4k (960)

26.8k (=)

4

Culturizando

692.1k (748)

0.25% (3801)

75.5k (1577)

22.5k (=)

5

TC Televisión

696.1k (744)

0.08% (3846)

465.7k (707)

22.1k (=)

6

Inked Magazine

1.7M (390)

0.33% (3767)

1.1M (443)

21.9k (=)

7

NBA

24.5M (9)

1.03% (2767)

10.8M (65)

21.1k (=)

8

Glamour Brasil

1.2M (522)

0.33% (3762)

39.3k (1903)

20.5k (=)

9

MLB ⚾

3.8M (172)

2.64% (939)

4.2M (160)

20k (=)

10

HOT 97

664.3k (770)

0.43% (3687)

874k (502)

19.5k (=)

11

SportsCenter

9.9M (49)

1.68% (1859)

230.6k (1023)

18.9k (=)

12

SuicideGirls

6.8M (93)

1.11% (2635)

1.2M (402)

18.6k (=)

13

HYPEBEAST

4.3M (149)

1.33% (2301)

8.4M (84)

18.4k (+1)

14

Del Toro ®||Matthew Chevallard

150.3k (1766)

0.60% (3454)

51.4k (1781)

18.4k (-1)

15

Motives Cosmetics Official

2.3M (284)

0.60% (3461)

647.4k (597)

18.2k (=)

16

Rebel Circus

309.2k (1221)

0.70% (3313)

98k (1419)

18.1k (=)

17

شركة مجموعة الراي الإعلامية

103.1k (2055)

0.30% (3780)

335 (4252)

17.5k (=)

18

JD

750.7k (700)

0.68% (3355)

184 (4442)

16.9k (=)

19

NFL

9.8M (55)

1.92% (1568)

8.5M (83)

16.8k (=)

20

SHOWPO

1.3M (489)

0.99% (2827)

26.8k (2106)

16.5k (=)

21

Pink Boutique

350.1k (1149)

0.40% (3707)

2.8k (3246)

15.9k (=)

22

curlbox

360.5k (1124)

1.53% (2035)

715.4k (569)

15.8k (=)

23

OOTD Magazine

2.8M (235)

1.27% (2387)

2.4M (250)

15.7k (=)

24

Freedom Of Style

509.4k (921)

1.59% (1946)

30.2k (2038)

15.6k (=)

25

Telemundo

4.2M (152)

0.28% (3787)

448.1k (726)

15.2k (+1)

26

CarLifestyle

3.9M (164)

1.73% (1794)

2.7M (229)

15.2k (-1)

27

Gypsy Warrior

870.7k (644)

1.06% (2697)

85.9k (1497)

14.9k (=)

28

National Geographic

80.3M (1)

0.97% (2850)

8.1M (88)

14.7k (=)

29

LIKEtoKNOW.it

2.6M (249)

0.79% (3164)

1.9M (294)

14.1k (=)

30

beIN SPORTS

3.4M (190)

0.36% (3745)

66.1k (1650)

13.9k (+1)