Keep a close eye on a brand's presence on Instagram and see how they perform.

Identify brands doing best at sparking interest and conversation with the ER (Engagement Rate) ranking - Sort brands by number of followers or #hashtag popularity - Narrow down to your competitors with categories - Get a detailed analysis on each brand's profile page.

all except celebrities

Brand Categories Followers ER i Average engagement rate of all media. Engagement rate is based on the likes and comments received divided by the number of followers at the time of the post. Posts on hashtag Media posted
1

National Geographic

83.6M (=)

0.90% (3006)

9.5M (86)

15.7k (27)

2

nike

75.4M (=)

1.24% (2466)

63.6M (6)

915 (2888)

3

Victoria's Secret

58.1M (=)

0.78% (3246)

4.2M (171)

5.5k (338)

4

Real Madrid C.F.

54.2M (=)

1.84% (1633)

8.9M (89)

1.8k (1621)

5

FC Barcelona

53.4M (=)

1.67% (1857)

3.7M (187)

10.1k (76)

6

9GAG: Go Fun The World

42.9M (=)

1.91% (1551)

2.2M (279)

14.6k (34)

7

Nike Football (Soccer)

30.9M (=)

2.77% (841)

700k (607)

1.5k (1983)

8

NASA

29.3M (=)

2.35% (1127)

2.2M (287)

2.2k (1321)

9

NBA

25.9M (=)

1.03% (2795)

11.8M (66)

22.2k (7)

10

CHANEL

25.4M (=)

0.68% (3418)

52.6M (9)

908 (2899)

11

H&M

23.9M (=)

0.74% (3303)

6.9M (110)

4k (599)

12

ZARA Official

23.6M (=)

0.62% (3526)

12.6k (2576)

1.7k (1730)

13

adidas Originals

23.6M (=)

0.97% (2902)

4.1M (175)

3.8k (659)

14

National Geographic Travel

21.6M (=)

1.34% (2317)

9.5M (85)

7.7k (154)

15

Louis Vuitton Official

20.3M (=)

0.56% (3600)

27.5M (24)

2.3k (1240)

16

Manchester United

20M (=)

1.96% (1489)

1.2M (426)

7.3k (181)

17

Gucci

19.5M (=)

0.51% (3685)

41.3M (13)

4k (608)

18

Alia ✨⭐️

19.3M (=)

2.20% (1250)

110.3k (1419)

1.1k (2534)

19

#UCL

18.4M (=)

1.09% (2707)

3.5M (193)

5.3k (381)

20

Dior Official

17.9M (=)

0.56% (3597)

38.6M (14)

3.2k (836)

21

adidas

17.5M (=)

1.14% (2613)

38.1M (15)

956 (2795)

22

Vogue

17.2M (=)

0.68% (3415)

791.2k (570)

4.1k (570)

23

M·A·C Cosmetics

17.2M (=)

0.57% (3587)

11M (72)

5.3k (378)

24

Starbucks Coffee ☕

15.9M (=)

2.67% (909)

30.1M (21)

1.5k (1920)

25

chrissy teigen

15.4M (+1)

3.20% (610)

98k (1497)

3.2k (837)

26

musical.ly

15.3M (-1)

2.50% (1038)

2.2M (275)

1.6k (1800)

27

Marvel Entertainment

15.3M (=)

1.41% (2198)

16.9M (43)

1.7k (1723)

28

Dolce & Gabbana

15.3M (=)

0.39% (3833)

7.3M (101)

5.8k (300)

29

Anastasia Beverly Hills

15.2M (=)

0.94% (2929)

12.6M (60)

11.4k (64)

30

Mesut Özil

14.8M (=)

4.02% (348)

481.5k (737)

989 (2726)

31

Justpaintings

18.5k (3570)

10.49% (+1)

5k (3050)

115 (4834)

32

Elele Baby "We Made For Moms"

10.1k (3974)

10.11% (-4)

102 (4724)

73 (4961)

33

TONI MAHFUD†

3.3M (211)

9.98% (=)

53.3k (1819)

945 (2816)

34

queensuniversity

23.1k (3386)

9.76% (=)

58.3k (1783)

678 (3391)

35

Mono County Tourism

18k (3594)

9.67% (=)

4.3k (3135)

813 (3082)

36

Ted Wells Living:Simple

10.3k (3968)

9.55% (=)

529 (4186)

615 (3542)

37

True Blood

219.7k (1532)

9.44% (=)

3.4k (3248)

307 (4336)

38

CONTEMPORARY ART

22.9k (3392)

9.37% (=)

313.2M (3)

92 (4905)

39

Sardinia.in

14.6k (3725)

9.36% (=)

44.1k (1906)

370 (4190)

40

AFF Suzuki Cup

107.1k (2128)

9.19% (=)

7.5k (2838)

438 (4008)

41

Kinky Boots on Broadway

122.9k (2013)

9.16% (=)

213.7k (1113)

653 (3459)

42

STABILO Singapore

11.2k (3907)

9.01% (=)

850 (3931)

372 (4186)

43

Evolve

12.7k (3818)

8.87% (=)

2k (3504)

92 (4907)

44

University of Dayton

21k (3467)

8.71% (=)

10.3k (2672)

870 (2977)

45

Zafferano Zaffiro

18.3k (3582)

8.58% (=)

4.4k (3109)

717 (3294)

46

Elon University

21.2k (3463)

8.55% (=)

62.8k (1746)

1.1k (2546)

47

Verne Q. Powell Flutes

11.6k (3879)

8.48% (=)

3.6k (3233)

473 (3914)

48

Western Washington University

14.9k (3708)

8.48% (=)

109.7k (1423)

835 (3041)

49

Wellesley College

12.4k (3829)

8.47% (=)

13.5k (2540)

802 (3109)

50

Sochi 2014

56.9k (2671)

8.46% (=)

716k (602)

625 (3522)

51

Basics Life

70.9k (2493)

8.44% (=)

1k (3837)

1k (2698)

52

K V R

38.3k (2973)

8.27% (=)

11.9k (2596)

83 (4938)

53

Grand Canyon Athletics

12.1k (3852)

8.24% (=)

4.3k (3129)

1.6k (1851)

54

glee

400.8k (1117)

8.16% (=)

19.1k (2359)

306 (4337)

55

Nature Valley

22.9k (3391)

8.03% (=)

105.1k (1453)

1.2k (2315)

56

Grand Canyon University

36k (3014)

7.97% (+1)

154.1k (1254)

762 (3198)

57

PowWow Smile

27.3k (3253)

7.97% (-1)

191 (4563)

173 (4690)

58

Verbier Official

21.9k (3425)

7.96% (=)

54.8k (1814)

392 (4135)

59

Carl Hedin

120.4k (2032)

7.94% (=)

3 (5038)

1.9k (1527)

60

The Voice van Vlaanderen

10.6k (3942)

7.93% (=)

1.1k (3787)

377 (4171)

1

VEREL

446 (5042)

4.85% (0)

450.9M (=)

258 (4471)

2

Fashionglama.com Photography

1.3k (4865)

3.20% (0)

450.9M (=)

427 (4040)

3

CONTEMPORARY ART

22.9k (3392)

9.37% (38)

313.2M (=)

92 (4905)

4

VSCO

3.5M (204)

2.27% (1194)

155M (=)

2.9k (930)

5

Paris

166.5k (1771)

1.57% (1988)

75M (=)

869 (2978)

6

nike

75.4M (2)

1.24% (2466)

63.6M (=)

915 (2888)

7

Visit Dubai

683.9k (811)

1.61% (1937)

59.6M (=)

1.4k (2079)

8

Dubai Airports

143.4k (1882)

1.19% (2534)

59.6M (=)

558 (3693)

9

CHANEL

25.4M (10)

0.68% (3418)

52.6M (=)

908 (2899)

10

visitcalifornia

309.7k (1279)

1.83% (1643)

49.1M (=)

3k (910)

11

Tumblr

1.3M (521)

1.04% (2785)

47.6M (=)

763 (3193)

12

Disney

10.6M (50)

1.58% (1974)

43.8M (=)

3k (911)

13

Gucci

19.5M (17)

0.51% (3685)

41.3M (=)

4k (608)

14

Dior Official

17.9M (20)

0.56% (3597)

38.6M (=)

3.2k (836)

15

adidas

17.5M (21)

1.14% (2613)

38.1M (=)

956 (2795)

16

VisitMexico

174.7k (1732)

2.51% (1033)

36.5M (=)

1.1k (2490)

17

Prada

14.1M (35)

0.35% (3859)

36.1M (=)

3.1k (878)

18

Hermès official account

5.9M (118)

0.52% (3667)

35.3M (=)

1.4k (2008)

19

CrossFit

2.2M (327)

1.07% (2731)

32.9M (=)

7.9k (140)

20

GoPro

13.5M (38)

2.66% (918)

32.9M (=)

4k (609)

21

Starbucks Coffee ☕

15.9M (24)

2.67% (909)

30.1M (=)

1.5k (1920)

22

Las Vegas

456.7k (1049)

2.90% (767)

28.2M (=)

962 (2784)

23

YouTube

11.2M (44)

0.96% (2909)

27.6M (=)

1.3k (2271)

24

Louis Vuitton Official

20.3M (15)

0.56% (3600)

27.5M (=)

2.3k (1240)

25

GIVENCHY

9.4M (65)

0.43% (3784)

27.1M (=)

2.6k (1070)

26

Orange France

11.2k (3904)

4.05% (338)

26.5M (=)

1.3k (2280)

27

BMW France

62.2k (2596)

2.19% (1265)

25.5M (=)

1.3k (2158)

28

BMW

14.3M (32)

2.02% (1450)

25.5M (=)

4.3k (533)

29

Star Wars

8.4M (78)

1.93% (1528)

25.3M (=)

2.7k (1003)

30

Burberry

10.5M (53)

0.55% (3610)

24.6M (=)

3.5k (737)

1

DEL RECORDS

675.9k (819)

0.37% (3850)

2.1M (297)

43.8k (=)

2

Listín Diario

215.3k (1549)

0.10% (3968)

256 (4465)

42k (=)

3

FashionNova.com

9.6M (63)

0.47% (3735)

397k (833)

30.2k (=)

4

TC Televisión

765k (734)

0.10% (3970)

461.6k (766)

25.2k (=)

5

Culturizando

702.8k (790)

0.26% (3917)

80.1k (1611)

23.7k (=)

6

Inked Magazine

1.8M (394)

0.34% (3869)

1.2M (425)

23.5k (=)

7

NBA

25.9M (9)

1.03% (2795)

11.8M (66)

22.2k (=)

8

Glamour Brasil

1.2M (536)

0.32% (3888)

41.3k (1948)

22k (=)

9

HOT 97

722.6k (774)

0.42% (3808)

983.5k (497)

21.6k (=)

10

MLB ⚾

4M (176)

2.56% (980)

4.6M (158)

21.3k (=)

11

HYPEBEAST

5M (138)

1.27% (2414)

10.4M (77)

20.5k (=)

12

SportsCenter

10.6M (52)

1.66% (1862)

259.2k (1016)

20.4k (=)

13

Rebel Circus

323.6k (1244)

0.69% (3387)

110.7k (1418)

20.1k (=)

14

شركة مجموعة الراي الإعلامية

108.6k (2109)

0.29% (3904)

348 (4361)

19.7k (=)

15

SuicideGirls

7M (96)

1.06% (2741)

1.5M (383)

19.5k (=)

16

Freedom Of Style

500.7k (997)

1.42% (2180)

34k (2045)

19.5k (=)

17

NFL

10.4M (57)

1.77% (1738)

9.6M (82)

19.2k (=)

18

Del Toro ®||Matthew Chevallard

150k (1848)

0.59% (3555)

53.8k (1817)

18.8k (=)

19

Motives Cosmetics Official

2.3M (315)

0.58% (3566)

670.2k (623)

18.6k (=)

20

SHOWPO

1.3M (510)

0.97% (2896)

31.9k (2083)

18.2k (=)

21

JD

817.9k (697)

0.67% (3436)

307 (4404)

18k (=)

22

OOTD Magazine

2.9M (246)

1.19% (2538)

2.8M (241)

17.5k (=)

23

Telemundo

4.7M (152)

0.28% (3911)

483.2k (734)

17.2k (=)

24

Pink Boutique

367.4k (1177)

0.39% (3824)

2.8k (3334)

16.6k (=)

25

curlbox

363.3k (1181)

1.48% (2107)

748.5k (592)

16k (=)

26

CarLifestyle

3.8M (184)

1.65% (1875)

3.1M (220)

15.9k (=)

27

National Geographic

83.6M (1)

0.90% (3006)

9.5M (86)

15.7k (=)

28

beIN SPORTS

3.5M (201)

0.33% (3876)

81.2k (1601)

15.4k (=)

29

LIKEtoKNOW.it

2.7M (260)

0.76% (3281)

2.2M (277)

15.4k (=)

30

HIGHSNOBIETY

1.9M (366)

1.40% (2218)

2.8M (240)

15.1k (=)