Keep a close eye on a brand's presence on Instagram and see how they perform.

Identify brands doing best at sparking interest and conversation with the ER (Engagement Rate) ranking - Sort brands by number of followers or #hashtag popularity - Narrow down to your competitors with categories - Get a detailed analysis on each brand's profile page.

all except celebrities

Brand Categories Followers ER i Average engagement rate of all media. Engagement rate is based on the likes and comments received divided by the number of followers at the time of the post. Posts on hashtag Media posted
1

National Geographic

78.8M (=)

1.00% (2804)

7.4M (90)

14.2k (28)

2

nike

73.2M (=)

1.50% (2087)

57.2M (5)

900 (2639)

3

Victoria's Secret

56.4M (=)

0.90% (2962)

3.7M (167)

4.9k (355)

4

Real Madrid C.F.

50.8M (=)

1.94% (1559)

7.9M (83)

1.4k (1810)

5

FC Barcelona

50.7M (=)

1.72% (1824)

3.3M (184)

9.5k (74)

6

9GAG: Go Fun The World

40.8M (=)

2.05% (1435)

1.8M (286)

13.1k (33)

7

Nike Football (Soccer)

28.7M (=)

2.98% (735)

579k (614)

1.4k (1832)

8

NASA

25.2M (=)

2.62% (962)

1.8M (292)

2k (1276)

9

NBA

24M (=)

1.03% (2767)

10.3M (64)

20.8k (6)

10

CHANEL

22.7M (=)

0.76% (3198)

49.4M (8)

750 (2971)

11

H&M

21.8M (=)

0.86% (3038)

6.1M (108)

3.5k (623)

12

adidas Originals

21.1M (=)

1.09% (2661)

3.7M (170)

3.4k (643)

13

ZARA Official

20.7M (=)

0.74% (3222)

12.7k (2454)

1.5k (1775)

14

National Geographic Travel

18.4M (=)

1.41% (2200)

7.4M (89)

6.8k (166)

15

Manchester United

18.1M (=)

2.07% (1419)

1.1M (424)

6.4k (189)

16

Louis Vuitton Official

17.8M (=)

0.60% (3434)

25.7M (23)

2.1k (1250)

17

Vogue

16.4M (=)

0.81% (3120)

620.3k (594)

3.5k (619)

18

Dior Official

16M (=)

0.62% (3414)

36.3M (13)

2.6k (955)

19

Gucci

15.8M (=)

0.50% (3568)

37.1M (12)

3.3k (679)

20

M·A·C Cosmetics

15.8M (=)

0.63% (3395)

9.3M (73)

4.3k (442)

21

adidas

15.2M (=)

1.28% (2385)

32.4M (16)

1.1k (2246)

22

Starbucks Coffee ☕

14.7M (=)

2.89% (784)

28.1M (19)

1.4k (1848)

23

Anastasia Beverly Hills

14.2M (=)

0.98% (2835)

10.2M (65)

10.3k (56)

24

Dolce & Gabbana

14M (=)

0.43% (3647)

6.7M (98)

4.8k (363)

25

musical.ly

14M (=)

3.11% (682)

1.9M (282)

1.5k (1765)

26

chrissy teigen

13.4M (=)

3.10% (685)

87.3k (1456)

3.1k (760)

27

forever21

13.4M (=)

1.42% (2187)

4.3M (151)

4.5k (414)

28

WWE

13M (=)

0.90% (2964)

8.5M (78)

12.2k (43)

29

Mesut Özil

12.9M (=)

4.21% (317)

432.5k (716)

890 (2656)

30

Prada

12.8M (=)

0.42% (3649)

34.7M (14)

2.5k (1001)

31

True Blood

212.4k (1450)

9.41% (=)

3k (3169)

305 (4146)

32

Verne Q. Powell Flutes

11.5k (3717)

9.36% (=)

2.8k (3200)

444 (3763)

33

Kinky Boots on Broadway

105k (1995)

9.35% (=)

168.7k (1134)

592 (3370)

34

AFF Suzuki Cup

111.4k (1948)

9.15% (=)

7.3k (2730)

438 (3785)

35

ryazan.city

10k (3806)

9.06% (=)

16.6k (2304)

742 (2993)

36

Wellesley College

11.2k (3732)

8.97% (=)

11.7k (2502)

686 (3117)

37

Evolve

13.1k (3630)

8.89% (=)

2k (3354)

92 (4723)

38

University of Dayton

19.4k (3357)

8.85% (=)

8.8k (2631)

775 (2921)

39

Grand Canyon Athletics

10.7k (3758)

8.57% (=)

3.4k (3110)

1.5k (1751)

40

Grand Canyon University

32k (2944)

8.55% (=)

138.4k (1215)

751 (2969)

41

Saechsische Schweiz

17.5k (3434)

8.53% (=)

5.4k (2878)

294 (4180)

42

In-N-Out Burger

236k (1365)

8.50% (=)

913.9k (466)

64 (4799)

43

Western Washington University

14.9k (3526)

8.48% (=)

102.3k (1361)

835 (2782)

44

Sochi 2014

59.6k (2488)

8.46% (=)

727.7k (535)

625 (3268)

45

Elon University

19.1k (3369)

8.44% (=)

55.5k (1708)

1k (2414)

46

Zafferano Zaffiro

13.4k (3613)

8.41% (=)

4k (3019)

694 (3101)

47

京都いいとこフォト

84.1k (2182)

8.21% (=)

304 (4228)

754 (2959)

48

PONY mag

22.9k (3233)

8.19% (=)

2k (3358)

567 (3437)

49

Verbier Official

19.3k (3363)

8.14% (=)

44.7k (1804)

363 (3984)

50

glee

411k (1026)

8.12% (=)

15.6k (2337)

306 (4144)

51

Carl Hedin

99k (2047)

8.11% (=)

3 (4852)

1.8k (1452)

52

VisitFinland

195.2k (1516)

8.08% (=)

628k (592)

1k (2376)

53

Mix-o-Logic

15.1k (3519)

7.91% (=)

6 (4833)

288 (4203)

54

Salzburg.info

18.3k (3399)

7.88% (=)

23.1k (2150)

501 (3613)

55

MileSplit

90.3k (2119)

7.88% (+1)

8.3k (2659)

1.3k (1916)

56

Wet'n'Wild Sydney

30.4k (2984)

7.87% (+1)

6.1k (2818)

532 (3526)

57

Belles des Pins

12.2k (3672)

7.85% (-2)

251 (4297)

258 (4285)

58

Michael Schumacher

236.1k (1364)

7.83% (+2)

16.5k (2306)

102 (4695)

59

New York University

100.4k (2036)

7.83% (-1)

998 (3691)

678 (3134)

60

William & Mary

18k (3410)

7.81% (-1)

23.6k (2138)

695 (3095)

1

Fashionglama.com Photography

1.3k (4679)

3.33% (0)

386.6M (=)

396 (3890)

2

CONTEMPORARY ART

23.5k (3215)

10.31% (26)

261.4M (=)

98 (4702)

3

VSCO

3.3M (194)

2.44% (1088)

137.7M (=)

2.6k (917)

4

Paris

159.1k (1683)

1.72% (1820)

65.6M (=)

754 (2960)

5

nike

73.2M (2)

1.50% (2087)

57.2M (=)

900 (2639)

6

Dubai Airports

110.7k (1952)

1.47% (2128)

53.5M (=)

459 (3723)

7

Visit Dubai

595k (818)

1.58% (1965)

53.5M (=)

1.2k (2117)

8

CHANEL

22.7M (10)

0.76% (3198)

49.4M (=)

750 (2971)

9

visitcalifornia

281.2k (1254)

1.93% (1574)

42.2M (=)

2.7k (905)

10

Tumblr

1.1M (527)

1.22% (2473)

42.2M (=)

593 (3366)

11

Disney

9.7M (47)

1.79% (1748)

39.1M (=)

2.5k (979)

12

Gucci

15.8M (19)

0.50% (3568)

37.1M (=)

3.3k (679)

13

Dior Official

16M (18)

0.62% (3414)

36.3M (=)

2.6k (955)

14

Prada

12.8M (30)

0.42% (3649)

34.7M (=)

2.5k (1001)

15

Hermès official account

5.1M (117)

0.60% (3440)

33.3M (=)

1.2k (2075)

16

adidas

15.2M (21)

1.28% (2385)

32.4M (=)

1.1k (2246)

17

VisitMexico

97.6k (2059)

2.01% (1479)

31.1M (=)

798 (2872)

18

gopro

12.8M (32)

2.93% (759)

29.2M (=)

3.6k (607)

19

Starbucks Coffee ☕

14.7M (22)

2.89% (784)

28.1M (=)

1.4k (1848)

20

CrossFit

2M (320)

1.16% (2558)

28.1M (=)

6.9k (162)

21

GIVENCHY

8.7M (58)

0.51% (3557)

26.4M (=)

2.3k (1069)

22

Las Vegas

396.6k (1044)

2.79% (867)

26.2M (=)

896 (2647)

23

Louis Vuitton Official

17.8M (16)

0.60% (3434)

25.7M (=)

2.1k (1250)

24

Burberry

9.6M (49)

0.67% (3346)

24.1M (=)

3.1k (744)

25

Cartier Official

5.3M (112)

0.72% (3260)

24M (=)

1k (2416)

26

Orange France

11.2k (3728)

4.05% (353)

23.9M (=)

1.3k (2035)

27

Kik

179.7k (1585)

3.15% (664)

23.1M (=)

325 (4096)

28

Star Wars

7.5M (76)

2.10% (1383)

23.1M (=)

2.5k (999)

29

youtube

9.8M (44)

1.10% (2654)

22.9M (=)

1.1k (2216)

30

Chloé

4.8M (123)

0.68% (3335)

22.8M (=)

1.4k (1859)

1

DEL Records

634k (779)

0.38% (3693)

2M (265)

42.6k (=)

2

Listín Diario

188.3k (1541)

0.09% (3796)

218 (4339)

36.1k (=)

3

FashionNova.com

8.1M (68)

0.51% (3547)

214.4k (1031)

25k (=)

4

Culturizando

686.7k (730)

0.25% (3758)

72.8k (1553)

21.9k (=)

5

Inked Magazine

1.6M (389)

0.32% (3723)

962.8k (453)

21k (=)

6

NBA

24M (9)

1.03% (2767)

10.3M (64)

20.8k (=)

7

TC Televisión

667k (746)

0.08% (3798)

471k (686)

20.5k (=)

8

Glamour Brasil

1.2M (508)

0.34% (3713)

38.2k (1875)

19.8k (=)

9

MLB ⚾

3.7M (170)

2.69% (928)

3.9M (159)

19.1k (=)

10

HOT 97

648.1k (765)

0.44% (3634)

824.5k (501)

18.6k (=)

11

SuicideGirls

6.7M (90)

1.14% (2598)

1.2M (408)

18.2k (=)

12

Del Toro ®||Matthew Chevallard

150.3k (1724)

0.61% (3422)

50.5k (1756)

18.1k (=)

13

Motives Cosmetics Official

2.3M (267)

0.61% (3425)

636.1k (587)

18.1k (=)

14

SportsCenter

9.6M (48)

1.68% (1861)

217.3k (1027)

18k (=)

15

HYPEBEAST

4.1M (148)

1.34% (2289)

7.5M (86)

17.2k (=)

16

Rebel Circus

304.1k (1207)

0.70% (3290)

91.4k (1429)

17k (=)

17

شركة مجموعة الراي الإعلامية

98.9k (2048)

0.31% (3731)

314 (4220)

16.3k (=)

18

JD Sports Official

729.4k (699)

0.68% (3321)

904 (3736)

16.3k (=)

19

NFL

9.6M (50)

1.97% (1528)

8.2M (81)

16.1k (=)

20

curlbox

358.4k (1108)

1.55% (2022)

691.5k (558)

15.7k (=)

21

SHOWPO

1.2M (486)

0.99% (2814)

24.3k (2120)

15.7k (=)

22

Pink Boutique

339.4k (1135)

0.40% (3667)

2.7k (3211)

15.6k (=)

23

Freedom Of Style

509.4k (905)

1.59% (1955)

28.9k (2023)

15.6k (=)

24

OOTD Magazine

2.9M (224)

1.32% (2332)

2.2M (255)

15.4k (=)

25

Gypsy Warrior

871.8k (626)

1.06% (2703)

84.8k (1475)

14.9k (=)

26

CarLifestyle

3.9M (154)

1.79% (1747)

2.4M (241)

14.6k (=)

27

Telemundo

4M (153)

0.27% (3748)

426.4k (722)

14.3k (=)

28

National Geographic

78.8M (1)

1.00% (2804)

7.4M (90)

14.2k (=)

29

Her World Singapore

38.1k (2823)

0.51% (3548)

3.5k (3092)

13.9k (=)

30

GETTINLOW® official, Indonesia

152.1k (1711)

0.97% (2846)

409.4k (745)

13.6k (=)