Keep a close eye on a brand's presence on Instagram and see how they perform.

Identify brands doing best at sparking interest and conversation with the ER (Engagement Rate) ranking - Sort brands by number of followers or #hashtag popularity - Narrow down to your competitors with categories - Get a detailed analysis on each brand's profile page.

all except celebrities

Brand Categories Followers ER i Average engagement rate of all media. Engagement rate is based on the likes and comments received divided by the number of followers at the time of the post. Posts on hashtag Media posted
1

National Geographic

82M (=)

0.93% (2907)

8.9M (86)

15.2k (27)

2

nike

74.8M (=)

1.32% (2311)

61.7M (5)

909 (2813)

3

Victoria's Secret

57.3M (=)

0.82% (3115)

4M (172)

5.3k (353)

4

Real Madrid C.F.

53.3M (=)

1.87% (1592)

8.7M (88)

1.7k (1670)

5

FC Barcelona

52.6M (=)

1.69% (1823)

3.6M (187)

10k (74)

6

9GAG: Go Fun The World

42.2M (=)

1.94% (1511)

2.1M (283)

14.1k (33)

7

Nike Football (Soccer)

30.4M (=)

2.79% (818)

660.5k (608)

1.5k (1929)

8

NASA

28.1M (=)

2.40% (1083)

2M (286)

2.1k (1302)

9

NBA

25.1M (=)

1.03% (2760)

11.3M (65)

21.5k (7)

10

CHANEL

24.5M (=)

0.70% (3328)

51.6M (8)

861 (2913)

11

H&M

23.3M (=)

0.78% (3200)

6.6M (109)

3.8k (605)

12

ZARA Official

22.8M (=)

0.65% (3421)

12.6k (2546)

1.6k (1740)

13

adidas Originals

22.7M (=)

0.99% (2823)

4M (173)

3.7k (646)

14

National Geographic Travel

20.6M (=)

1.36% (2253)

8.9M (85)

7.4k (158)

15

Louis Vuitton Official

19.5M (=)

0.57% (3525)

26.9M (22)

2.2k (1243)

16

Manchester United

19.5M (=)

1.99% (1452)

1.2M (425)

7.1k (184)

17

Alia ✨⭐️

18.4M (=)

2.09% (1352)

91.9k (1503)

1.1k (2513)

18

Gucci

18.2M (=)

0.50% (3646)

39.9M (12)

3.8k (619)

19

Dior Official

17.4M (=)

0.58% (3515)

37.9M (13)

3k (858)

20

#UCL

17.4M (=)

1.08% (2698)

479k (715)

4.7k (438)

21

Vogue

16.9M (=)

0.70% (3324)

743.4k (577)

4k (580)

22

adidas

16.9M (=)

1.18% (2531)

36.4M (14)

944 (2738)

23

M·A·C Cosmetics

16.7M (=)

0.58% (3513)

10.5M (72)

4.9k (408)

24

Starbucks Coffee ☕

15.6M (=)

2.74% (849)

29.3M (20)

1.5k (1892)

25

musical.ly

15.1M (=)

2.62% (925)

2.1M (277)

1.6k (1771)

26

Dolce & Gabbana

14.8M (=)

0.40% (3765)

7.1M (100)

5.5k (310)

27

Anastasia Beverly Hills

14.8M (=)

0.95% (2881)

11.9M (61)

11.1k (64)

28

chrissy teigen

14.8M (=)

3.15% (630)

94.3k (1484)

3.1k (808)

29

Marvel Entertainment

14.4M (=)

1.51% (2038)

16.1M (42)

1.5k (1830)

30

Mesut Özil

14.3M (=)

4.07% (331)

466k (732)

957 (2706)

31

Ted Wells Living:Simple

10.4k (3894)

9.71% (-1)

529 (4118)

601 (3497)

32

Kinky Boots on Broadway

122.3k (1962)

9.67% (=)

206k (1106)

636 (3423)

33

CONTEMPORARY ART

23.1k (3325)

9.58% (=)

296.6M (2)

100 (4820)

34

KVR

38.5k (2911)

9.49% (=)

11.7k (2572)

75 (4896)

35

True Blood

219.1k (1497)

9.43% (=)

3.3k (3232)

307 (4280)

36

Sardinia.in

14.6k (3668)

9.34% (=)

42.2k (1900)

362 (4147)

37

AFF Suzuki Cup

108.4k (2069)

9.19% (=)

7.5k (2809)

438 (3929)

38

Evolve

12.8k (3753)

8.88% (=)

2.1k (3455)

92 (4839)

39

University of Dayton

20.6k (3429)

8.81% (+1)

10k (2649)

834 (2967)

40

Lovs - Lovin' On Viral Stuff

10.1k (3907)

8.75% (-1)

43 (4781)

99 (4821)

41

Verne Q. Powell Flutes

11.5k (3828)

8.65% (=)

3.4k (3210)

465 (3854)

42

Elon University

20.7k (3424)

8.56% (=)

59.9k (1743)

1.1k (2502)

43

Wellesley College

12k (3796)

8.52% (=)

12.9k (2527)

764 (3115)

44

Western Washington University

14.9k (3654)

8.48% (=)

107.1k (1407)

835 (2965)

45

Sochi 2014

57.7k (2614)

8.46% (=)

717.4k (591)

625 (3462)

46

Zafferano Zaffiro

16.7k (3575)

8.43% (=)

4.3k (3083)

717 (3217)

47

Grand Canyon Athletics

11.7k (3817)

8.36% (=)

3.9k (3141)

1.5k (1818)

48

Basics Life

59.9k (2586)

8.16% (+1)

963 (3816)

949 (2723)

49

glee

404.4k (1093)

8.15% (-1)

18k (2358)

306 (4285)

50

Grand Canyon University

34.9k (2983)

8.07% (=)

149.5k (1245)

812 (3004)

51

Carl Hedin

114k (2027)

7.99% (=)

3 (4977)

1.9k (1493)

52

PowWow Smile

27.8k (3187)

7.97% (=)

195 (4497)

173 (4630)

53

京都いいとこフォト

95.2k (2180)

7.92% (=)

416 (4242)

786 (3063)

54

Verbier Official

20.1k (3441)

7.85% (=)

51.8k (1809)

379 (4097)

55

William & Mary

19k (3486)

7.75% (=)

25.5k (2173)

739 (3171)

56

VisitFinland

210k (1533)

7.71% (=)

769.7k (561)

1.1k (2449)

57

Roger Federer

4M (164)

7.71% (+2)

327.6k (901)

173 (4627)

58

Saechsische Schweiz

22.9k (3337)

7.68% (-1)

7.4k (2812)

368 (4129)

59

Seventeen Magazine

16.3k (3590)

7.68% (-1)

35.3k (1986)

49 (4949)

60

Bates Motel on A&E

174.1k (1702)

7.63% (=)

619 (4049)

514 (3723)

1

Fashionglama.com Photography

1.3k (4798)

3.19% (0)

429.7M (=)

427 (3960)

2

CONTEMPORARY ART

23.1k (3325)

9.58% (33)

296.6M (=)

100 (4820)

3

VSCO

3.4M (204)

2.30% (1153)

150.3M (=)

2.8k (921)

4

Paris

164.4k (1744)

1.56% (1980)

72M (=)

853 (2928)

5

nike

74.8M (2)

1.32% (2311)

61.7M (=)

909 (2813)

6

Visit Dubai

643.9k (821)

1.57% (1962)

57.4M (=)

1.3k (2077)

7

Dubai Airports

128.6k (1920)

1.29% (2352)

57.4M (=)

514 (3722)

8

CHANEL

24.5M (10)

0.70% (3328)

51.6M (=)

861 (2913)

9

visitcalifornia

301.7k (1269)

1.85% (1612)

47.1M (=)

2.9k (913)

10

Tumblr

1.2M (517)

1.06% (2711)

45.9M (=)

711 (3233)

11

Disney

10.3M (49)

1.63% (1890)

42.2M (=)

2.8k (935)

12

Gucci

18.2M (18)

0.50% (3646)

39.9M (=)

3.8k (619)

13

Dior Official

17.4M (19)

0.58% (3515)

37.9M (=)

3k (858)

14

adidas

16.9M (22)

1.18% (2531)

36.4M (=)

944 (2738)

15

Prada

13.7M (33)

0.37% (3784)

35.6M (=)

2.9k (908)

16

VisitMexico

146.6k (1822)

2.41% (1069)

34.8M (=)

1k (2592)

17

Hermès official account

5.7M (118)

0.53% (3593)

34.7M (=)

1.4k (2003)

18

gopro

13.3M (38)

2.73% (864)

31.9M (=)

3.8k (606)

19

CrossFit

2.2M (325)

1.10% (2668)

31.4M (=)

7.6k (143)

20

Starbucks Coffee ☕

15.6M (24)

2.74% (849)

29.3M (=)

1.5k (1892)

21

Las Vegas

443.4k (1044)

2.84% (792)

27.8M (=)

949 (2724)

22

Louis Vuitton Official

19.5M (15)

0.57% (3525)

26.9M (=)

2.2k (1243)

23

GIVENCHY

9.2M (63)

0.45% (3711)

26.8M (=)

2.5k (1057)

24

YouTube

10.7M (44)

1.01% (2796)

26.2M (=)

1.2k (2288)

25

Orange France

11.2k (3851)

4.05% (336)

25.6M (=)

1.3k (2207)

26

BMW

13.7M (34)

2.04% (1412)

24.5M (+1)

4.1k (539)

27

BMW France

58.3k (2606)

2.19% (1250)

24.5M (-1)

1.3k (2118)

28

Star Wars

8.1M (78)

1.99% (1450)

24.5M (=)

2.6k (1008)

29

Burberry

10.2M (53)

0.59% (3505)

24.4M (=)

3.4k (738)

30

Cartier Official

5.8M (115)

0.63% (3449)

24.4M (=)

1.2k (2343)

1

DEL Records

658.7k (812)

0.37% (3785)

2.1M (285)

43.4k (=)

2

Listín Diario

207.7k (1541)

0.09% (3904)

236 (4432)

40.4k (=)

3

FashionNova.com

9.1M (66)

0.48% (3662)

332.5k (890)

28.7k (=)

4

TC Televisión

736.5k (732)

0.09% (3906)

463.9k (735)

23.8k (=)

5

Culturizando

697.2k (767)

0.26% (3856)

77.9k (1595)

23.2k (=)

6

Inked Magazine

1.7M (396)

0.33% (3814)

1.2M (434)

22.7k (=)

7

NBA

25.1M (9)

1.03% (2760)

11.3M (65)

21.5k (=)

8

Glamour Brasil

1.2M (522)

0.32% (3820)

40.2k (1923)

21.4k (=)

9

MLB ⚾

3.9M (173)

2.57% (960)

4.4M (157)

20.8k (=)

10

SportsCenter

10.3M (52)

1.66% (1868)

246.9k (1023)

19.7k (=)

11

HYPEBEAST

4.6M (148)

1.30% (2347)

9.4M (77)

19.6k (=)

12

HOT 97

664.3k (803)

0.43% (3733)

923k (500)

19.5k (=)

13

SuicideGirls

6.9M (95)

1.08% (2680)

1.4M (391)

19.1k (=)

14

Rebel Circus

315.3k (1239)

0.69% (3335)

103.9k (1425)

19.1k (=)

15

شركة مجموعة الراي الإعلامية

105.5k (2093)

0.29% (3834)

344 (4306)

18.7k (=)

16

Del Toro ®||Matthew Chevallard

149.8k (1806)

0.60% (3492)

52.6k (1803)

18.6k (=)

17

Motives Cosmetics Official

2.3M (298)

0.59% (3502)

658.4k (611)

18.4k (=)

18

NFL

10.1M (55)

1.82% (1665)

9.2M (81)

18.1k (=)

19

JD

778.2k (703)

0.67% (3388)

240 (4427)

17.5k (=)

20

SHOWPO

1.3M (500)

0.98% (2843)

29.6k (2093)

17.4k (=)

21

OOTD Magazine

2.9M (241)

1.22% (2451)

2.6M (244)

16.7k (=)

22

Pink Boutique

361.7k (1155)

0.40% (3766)

2.8k (3295)

16.3k (=)

23

Telemundo

4.5M (150)

0.28% (3846)

467.2k (730)

16.2k (=)

24

curlbox

362.3k (1152)

1.50% (2055)

733.5k (583)

15.9k (=)

25

CarLifestyle

3.9M (172)

1.68% (1824)

2.9M (219)

15.7k (=)

26

Freedom Of Style

509.4k (956)

1.59% (1938)

32.3k (2040)

15.6k (=)

27

National Geographic

82M (1)

0.93% (2907)

8.9M (86)

15.2k (=)

28

Gypsy Warrior

866.9k (657)

1.06% (2710)

86.8k (1536)

14.9k (=)

29

LIKEtoKNOW.it

2.7M (260)

0.77% (3220)

2M (288)

14.8k (=)

30

beIN SPORTS

3.5M (201)

0.35% (3802)

72.5k (1636)

14.7k (=)