Keep a close eye on a brand's presence on Instagram and see how they perform.

Identify brands doing best at sparking interest and conversation with the ER (Engagement Rate) ranking - Sort brands by number of followers or #hashtag popularity - Narrow down to your competitors with categories - Get a detailed analysis on each brand's profile page.

all except celebrities

Brand Categories Followers ER i Average engagement rate of all media. Engagement rate is based on the likes and comments received divided by the number of followers at the time of the post. Posts on hashtag Media posted
1

National Geographic

80.3M (=)

0.97% (2850)

8.1M (88)

14.7k (28)

2

nike

73.9M (=)

1.42% (2185)

59.4M (5)

905 (2721)

3

Victoria's Secret

56.8M (=)

0.87% (3018)

3.8M (171)

5k (358)

4

Real Madrid C.F.

52.1M (=)

1.90% (1587)

8.3M (85)

1.6k (1724)

5

FC Barcelona

51.7M (=)

1.70% (1827)

3.5M (186)

9.8k (75)

6

9GAG: Go Fun The World

41.6M (=)

2.00% (1468)

1.9M (287)

13.5k (33)

7

Nike Football (Soccer)

29.6M (=)

2.86% (791)

616.7k (614)

1.4k (1876)

8

NASA

26.5M (=)

2.48% (1041)

1.9M (293)

2.1k (1287)

9

NBA

24.5M (=)

1.03% (2767)

10.8M (65)

21.1k (7)

10

CHANEL

23.7M (=)

0.73% (3263)

50.4M (8)

800 (2948)

11

H&M

22.4M (=)

0.82% (3122)

6.4M (111)

3.7k (612)

12

adidas Originals

21.9M (=)

1.03% (2753)

3.8M (170)

3.6k (644)

13

ZARA Official

21.6M (=)

0.70% (3301)

12.6k (2493)

1.5k (1780)

14

National Geographic Travel

19.6M (=)

1.39% (2221)

8.1M (87)

7.1k (160)

15

Manchester United

18.8M (=)

2.01% (1448)

1.1M (423)

6.8k (184)

16

Louis Vuitton Official

18.6M (=)

0.59% (3475)

26.3M (23)

2.1k (1262)

17

Alia ✨⭐️

17.5M (=)

1.97% (1504)

76.7k (1560)

1k (2514)

18

Gucci

16.9M (=)

0.50% (3594)

38.3M (12)

3.5k (671)

19

Vogue

16.7M (=)

0.76% (3214)

675.7k (588)

3.7k (598)

20

Dior Official

16.6M (=)

0.59% (3473)

37M (13)

2.8k (898)

21

M·A·C Cosmetics

16.2M (=)

0.61% (3447)

9.9M (73)

4.6k (422)

22

adidas

16.1M (=)

1.23% (2456)

34.4M (15)

1.2k (2307)

23

#UCL

15.9M (=)

1.04% (2738)

437.2k (736)

4.1k (510)

24

Starbucks Coffee ☕

15.2M (=)

2.83% (816)

28.7M (20)

1.4k (1871)

25

musical.ly

14.7M (=)

2.85% (793)

2M (284)

1.5k (1766)

26

Anastasia Beverly Hills

14.4M (=)

0.96% (2866)

11.1M (62)

10.7k (61)

27

Dolce & Gabbana

14.4M (=)

0.42% (3696)

6.9M (100)

5k (354)

28

chrissy teigen

14.1M (=)

3.14% (651)

91.1k (1470)

3.1k (787)

29

Marvel Entertainment

13.8M (=)

1.71% (1811)

15.3M (45)

1.4k (1954)

30

forever21

13.7M (=)

1.36% (2271)

4.5M (153)

4.7k (409)

31

CONTEMPORARY ART

23.3k (3263)

9.58% (=)

278.1M (2)

100 (4746)

32

True Blood

216.3k (1463)

9.44% (=)

3.1k (3198)

306 (4207)

33

Sardinia.in

14.3k (3626)

9.39% (=)

38.7k (1908)

353 (4085)

34

AFF Suzuki Cup

109.2k (2011)

9.16% (=)

7.5k (2762)

438 (3846)

35

Evolve

13k (3678)

8.88% (=)

2k (3397)

92 (4769)

36

University of Dayton

19.9k (3388)

8.84% (=)

9.1k (2646)

800 (2949)

37

Verne Q. Powell Flutes

11.5k (3767)

8.79% (=)

3.1k (3203)

459 (3787)

38

Wellesley College

11.4k (3769)

8.66% (=)

12.2k (2517)

724 (3107)

39

In-N-Out Burger

253.5k (1342)

8.65% (=)

930.6k (478)

64 (4838)

40

Zafferano Zaffiro

14.4k (3619)

8.52% (=)

4.1k (3042)

705 (3156)

41

Elon University

19.7k (3394)

8.52% (=)

57.4k (1727)

1k (2462)

42

Grand Canyon Athletics

10.9k (3800)

8.51% (=)

3.4k (3148)

1.5k (1797)

43

Western Washington University

14.9k (3588)

8.48% (=)

104.3k (1384)

835 (2875)

44

Sochi 2014

58.6k (2545)

8.46% (=)

719.6k (564)

625 (3369)

45

Grand Canyon University

32.7k (2979)

8.36% (=)

142.3k (1233)

772 (3013)

46

glee

408.4k (1060)

8.14% (=)

16.6k (2350)

306 (4209)

47

Carl Hedin

106.6k (2029)

8.05% (=)

3 (4903)

1.8k (1473)

48

京都いいとこフォト

88.3k (2187)

8.03% (=)

342 (4241)

774 (3009)

49

Saechsische Schweiz

18.5k (3443)

8.01% (+1)

6.4k (2839)

336 (4129)

50

Verbier Official

19.5k (3406)

8.01% (-1)

48.4k (1808)

370 (4034)

51

PowWow Smile

28.4k (3101)

7.91% (=)

199 (4420)

170 (4559)

52

VisitFinland

200.2k (1531)

7.89% (=)

710.8k (572)

1.1k (2412)

53

William & Mary

18.4k (3446)

7.79% (=)

24.4k (2155)

716 (3123)

54

PONY mag

23.8k (3242)

7.74% (=)

2.2k (3357)

612 (3405)

55

Wet'n'Wild Sydney

30.2k (3050)

7.73% (=)

6.1k (2857)

535 (3601)

56

Roger Federer

3.7M (176)

7.71% (=)

307.4k (905)

160 (4582)

57

New York University

105.6k (2038)

7.69% (=)

1.1k (3699)

696 (3176)

58

Seventeen Magazine

16.3k (3528)

7.68% (=)

34.7k (1962)

49 (4873)

59

MileSplit

92.8k (2143)

7.68% (=)

9k (2664)

1.4k (1888)

60

Bates Motel on A&E

171k (1675)

7.61% (=)

605 (3990)

514 (3651)

1

Fashionglama.com Photography

1.3k (4722)

3.41% (0)

406.9M (=)

396 (3963)

2

CONTEMPORARY ART

23.3k (3263)

9.58% (31)

278.1M (=)

100 (4746)

3

VSCO

3.3M (198)

2.37% (1123)

144.2M (=)

2.8k (911)

4

Paris

161.5k (1713)

1.60% (1930)

68.6M (=)

813 (2922)

5

nike

73.9M (2)

1.42% (2185)

59.4M (=)

905 (2721)

6

Dubai Airports

118.4k (1943)

1.36% (2266)

55.2M (+1)

488 (3722)

7

Visit Dubai

617.2k (819)

1.57% (1975)

55.2M (-1)

1.3k (2090)

8

CHANEL

23.7M (10)

0.73% (3263)

50.4M (=)

800 (2948)

9

visitcalifornia

292.1k (1262)

1.89% (1605)

44.7M (=)

2.8k (909)

10

Tumblr

1.2M (520)

1.14% (2592)

44.1M (=)

650 (3286)

11

Disney

10M (48)

1.72% (1803)

40.6M (=)

2.6k (961)

12

Gucci

16.9M (18)

0.50% (3594)

38.3M (=)

3.5k (671)

13

Dior Official

16.6M (20)

0.59% (3473)

37M (=)

2.8k (898)

14

Prada

13.2M (33)

0.40% (3711)

35.1M (=)

2.6k (963)

15

adidas

16.1M (22)

1.23% (2456)

34.4M (=)

1.2k (2307)

16

Hermès official account

5.3M (117)

0.56% (3524)

33.9M (=)

1.3k (2028)

17

VisitMexico

122.4k (1912)

2.30% (1177)

32.8M (=)

913 (2700)

18

gopro

13M (36)

2.82% (824)

30.6M (=)

3.7k (602)

19

CrossFit

2.1M (320)

1.12% (2618)

29.7M (=)

7.3k (145)

20

Starbucks Coffee ☕

15.2M (24)

2.83% (816)

28.7M (=)

1.4k (1871)

21

Las Vegas

414.6k (1049)

2.81% (829)

27M (=)

921 (2681)

22

GIVENCHY

8.9M (63)

0.49% (3614)

26.6M (=)

2.4k (1086)

23

Louis Vuitton Official

18.6M (16)

0.59% (3475)

26.3M (=)

2.1k (1262)

24

Orange France

11.2k (3783)

4.05% (344)

24.7M (=)

1.3k (2110)

25

youtube

10.3M (45)

1.07% (2686)

24.6M (=)

1.2k (2266)

26

Burberry

9.9M (52)

0.64% (3410)

24.2M (=)

3.2k (760)

27

Cartier Official

5.6M (114)

0.69% (3334)

24.1M (=)

1.1k (2390)

28

Star Wars

7.8M (77)

2.05% (1411)

23.7M (=)

2.5k (1010)

29

BMW France

56.3k (2578)

2.27% (1202)

23.3M (=)

1.3k (2085)

30

BMW

13M (37)

2.08% (1384)

23.3M (=)

4k (544)

1

DEL Records

646.8k (789)

0.37% (3736)

2.1M (272)

43.1k (=)

2

Listín Diario

192.9k (1556)

0.09% (3844)

232 (4364)

38.2k (=)

3

FashionNova.com

8.5M (68)

0.50% (3602)

265.4k (960)

26.8k (=)

4

Culturizando

692.1k (748)

0.25% (3801)

75.5k (1577)

22.5k (=)

5

TC Televisión

696.1k (744)

0.08% (3846)

465.7k (707)

22.1k (=)

6

Inked Magazine

1.7M (390)

0.33% (3767)

1.1M (443)

21.9k (=)

7

NBA

24.5M (9)

1.03% (2767)

10.8M (65)

21.1k (=)

8

Glamour Brasil

1.2M (522)

0.33% (3762)

39.3k (1903)

20.5k (=)

9

MLB ⚾

3.8M (172)

2.64% (939)

4.2M (160)

20k (=)

10

HOT 97

664.3k (770)

0.43% (3687)

874k (502)

19.5k (=)

11

SportsCenter

9.9M (49)

1.68% (1859)

230.6k (1023)

18.9k (=)

12

SuicideGirls

6.8M (93)

1.11% (2635)

1.2M (402)

18.6k (=)

13

HYPEBEAST

4.3M (149)

1.33% (2301)

8.4M (84)

18.4k (+1)

14

Del Toro ®||Matthew Chevallard

150.3k (1766)

0.60% (3454)

51.4k (1781)

18.4k (-1)

15

Motives Cosmetics Official

2.3M (284)

0.60% (3461)

647.4k (597)

18.2k (=)

16

Rebel Circus

309.2k (1221)

0.70% (3313)

98k (1419)

18.1k (=)

17

شركة مجموعة الراي الإعلامية

103.1k (2055)

0.30% (3780)

335 (4252)

17.5k (=)

18

JD

750.7k (700)

0.68% (3355)

184 (4442)

16.9k (=)

19

NFL

9.8M (55)

1.92% (1568)

8.5M (83)

16.8k (=)

20

SHOWPO

1.3M (489)

0.99% (2827)

26.8k (2106)

16.5k (=)

21

Pink Boutique

350.1k (1149)

0.40% (3707)

2.8k (3246)

15.9k (=)

22

curlbox

360.5k (1124)

1.53% (2035)

715.4k (569)

15.8k (=)

23

OOTD Magazine

2.8M (235)

1.27% (2387)

2.4M (250)

15.7k (=)

24

Freedom Of Style

509.4k (921)

1.59% (1946)

30.2k (2038)

15.6k (=)

25

Telemundo

4.2M (152)

0.28% (3787)

448.1k (726)

15.2k (+1)

26

CarLifestyle

3.9M (164)

1.73% (1794)

2.7M (229)

15.2k (-1)

27

Gypsy Warrior

870.7k (644)

1.06% (2697)

85.9k (1497)

14.9k (=)

28

National Geographic

80.3M (1)

0.97% (2850)

8.1M (88)

14.7k (=)

29

LIKEtoKNOW.it

2.6M (249)

0.79% (3164)

1.9M (294)

14.1k (=)

30

beIN SPORTS

3.4M (190)

0.36% (3745)

66.1k (1650)

13.9k (+1)