Keep a close eye on a brand's presence on Instagram and see how they perform.

Identify brands doing best at sparking interest and conversation with the ER (Engagement Rate) ranking - Sort brands by number of followers or #hashtag popularity - Narrow down to your competitors with categories - Get a detailed analysis on each brand's profile page.

all except celebrities

Brand Categories Followers ER i Average engagement rate of all media. Engagement rate is based on the likes and comments received divided by the number of followers at the time of the post. Posts on hashtag Media posted
1

National Geographic

86.1M (=)

0.87% (3142)

10.4M (85)

16.4k (26)

2

nike

76.2M (=)

1.15% (2648)

66.3M (7)

914 (2980)

3

Victoria's Secret

58.7M (=)

0.73% (3399)

4.4M (175)

5.8k (327)

4

Real Madrid C.F.

55.8M (=)

1.81% (1706)

9.4M (93)

1.9k (1572)

5

FC Barcelona

55.1M (=)

1.66% (1899)

4M (188)

10.4k (81)

6

9GAG: Go Fun The World

44M (=)

1.89% (1612)

2.4M (276)

15.3k (34)

7

Nike Football (Soccer)

31.4M (=)

2.67% (921)

765.9k (605)

1.5k (2032)

8

NASA

30.9M (=)

2.29% (1201)

2.3M (284)

2.3k (1336)

9

NBA

27M (=)

1.03% (2846)

12.6M (71)

23.4k (7)

10

CHANEL

26.4M (=)

0.63% (3573)

53.9M (10)

996 (2828)

11

adidas Originals

24.7M (=)

0.93% (3005)

4.3M (182)

3.9k (664)

12

H&M

24.4M (=)

0.71% (3413)

7.2M (119)

4.1k (603)

13

ZARA Official

24.4M (=)

0.57% (3650)

12.4k (2624)

1.8k (1733)

14

National Geographic Travel

22.5M (=)

1.30% (2411)

10.4M (84)

8.1k (149)

15

Louis Vuitton Official

21.5M (=)

0.54% (3695)

28.5M (25)

2.4k (1244)

16

Gucci

21.4M (=)

0.52% (3739)

43.5M (14)

4.2k (590)

17

Manchester United

20.9M (=)

1.94% (1556)

1.3M (434)

7.6k (183)

18

Alia ✨⭐️

20.4M (=)

2.36% (1149)

133.7k (1350)

1.1k (2562)

19

#UCL

20M (=)

1.14% (2657)

3.8M (194)

5.7k (342)

20

adidas

18.7M (=)

1.07% (2774)

40.4M (15)

952 (2904)

21

Dior Official

18.5M (=)

0.53% (3727)

39.5M (16)

3.5k (802)

22

M·A·C Cosmetics

17.8M (=)

0.54% (3707)

11.7M (77)

5.7k (344)

23

Vogue

17.6M (=)

0.65% (3527)

856.2k (558)

4.4k (552)

24

Marvel Entertainment

16.6M (=)

1.32% (2375)

18M (44)

1.9k (1584)

25

chrissy teigen

16.3M (=)

3.34% (574)

106.3k (1484)

3.2k (870)

26

Anastasia Beverly Hills

16.2M (=)

0.95% (2979)

13.7M (62)

11.9k (64)

27

Starbucks Coffee ☕

16.1M (=)

2.53% (1028)

30.7M (22)

1.6k (1930)

28

Dolce & Gabbana

15.9M (=)

0.37% (3923)

7.6M (110)

6.2k (290)

29

Premier League

15.6M (=)

1.27% (2448)

2.4M (281)

6.7k (230)

30

Mesut Özil

15.5M (=)

4.02% (363)

503.1k (747)

1k (2755)

31

Justpaintings

19.5k (3601)

10.79% (=)

5.4k (3057)

117 (4963)

32

Champagne Canard-Duchêne

11.2k (4014)

10.69% (=)

3.6k (3283)

109 (4992)

33

REPENTE | Cycling is an Art

10.2k (4064)

10.62% (=)

102 (4858)

92 (5051)

34

The Killing

12.8k (3911)

10.60% (=)

35.7k (2054)

233 (4669)

35

SuspiciouS

17.3k (3696)

10.22% (=)

195 (4681)

99 (5025)

36

TONI MAHFUD†

3.4M (221)

9.95% (=)

54.8k (1839)

957 (2895)

37

queensuniversity

23.7k (3441)

9.80% (=)

60.9k (1798)

694 (3463)

38

The Lego Movie

33.2k (3163)

9.69% (=)

95k (1543)

54 (5172)

39

Nature Valley

25.4k (3387)

9.60% (=)

111.6k (1450)

1.3k (2379)

40

Mono County Tourism

19k (3622)

9.52% (=)

4.4k (3168)

882 (3049)

41

Sardinia.in

15k (3792)

9.47% (=)

46.3k (1917)

381 (4277)

42

True Blood

220.1k (1585)

9.46% (=)

3.6k (3292)

307 (4446)

43

Ted Wells Living:Simple

10.2k (4063)

9.34% (=)

529 (4284)

632 (3604)

44

AFF Suzuki Cup

105.8k (2192)

9.19% (+1)

7.5k (2895)

438 (4116)

45

ANDREY KALININ

22.7k (3476)

9.11% (-1)

336.4M (3)

91 (5057)

46

The Voice van Vlaanderen

12.2k (3942)

9.02% (=)

1.3k (3826)

405 (4200)

47

Sudtirol Lovers

49.2k (2843)

8.97% (=)

25.8k (2241)

528 (3876)

48

OnePlus India

995k (637)

8.94% (+4)

695.5k (635)

775 (3286)

49

Evolve

12.5k (3924)

8.86% (-1)

2k (3589)

92 (5054)

50

Zafferano Zaffiro

20.6k (3554)

8.78% (-1)

4.4k (3170)

717 (3406)

51

Roger Federer

4.7M (156)

8.67% (-1)

382.3k (878)

194 (4763)

52

University of Dayton

21.5k (3523)

8.59% (-1)

10.9k (2707)

895 (3026)

53

Western Washington University

14.9k (3795)

8.48% (=)

111.7k (1449)

835 (3143)

54

Elon University

21.6k (3516)

8.46% (=)

67.9k (1739)

1.1k (2602)

55

Sochi 2014

55.8k (2742)

8.46% (=)

714.4k (622)

625 (3622)

56

Basics Life

78.2k (2455)

8.41% (=)

1.1k (3897)

1.1k (2665)

57

Wellesley College

12.9k (3905)

8.35% (=)

14.1k (2560)

851 (3104)

58

Verbier Official

25.3k (3392)

8.26% (+1)

58.7k (1815)

414 (4178)

59

Verne Q. Powell Flutes

11.6k (3973)

8.24% (-1)

3.8k (3264)

485 (4003)

60

glee

398.3k (1144)

8.18% (=)

20.5k (2363)

306 (4450)

1

VEREL

2k (4858)

4.99% (0)

478.3M (=)

275 (4552)

2

Fashionglama.com Photography

1.3k (5005)

3.20% (0)

478.3M (=)

439 (4113)

3

ANDREY KALININ

22.7k (3476)

9.11% (45)

336.4M (=)

91 (5057)

4

A FIRMA

457 (5206)

26.64% (0)

187.9M (=)

170 (4820)

5

VSCO

3.5M (210)

2.21% (1259)

161.2M (=)

3k (947)

6

Paris

170.3k (1792)

1.58% (2013)

79M (=)

898 (3019)

7

nike

76.2M (2)

1.15% (2648)

66.3M (=)

914 (2980)

8

Visit Dubai

793.8k (745)

1.73% (1832)

62.6M (=)

1.5k (2025)

9

Dubai Airports

159.5k (1840)

1.10% (2726)

62.6M (=)

600 (3689)

10

CHANEL

26.4M (10)

0.63% (3573)

53.9M (=)

996 (2828)

11

visitcalifornia

321.9k (1282)

1.77% (1770)

51.8M (=)

3.1k (914)

12

Tumblr

1.3M (529)

1.00% (2895)

50M (=)

836 (3142)

13

Disney

10.9M (53)

1.53% (2081)

45.8M (=)

3.1k (900)

14

Gucci

21.4M (16)

0.52% (3739)

43.5M (=)

4.2k (590)

15

adidas

18.7M (20)

1.07% (2774)

40.4M (=)

952 (2904)

16

Dior Official

18.5M (21)

0.53% (3727)

39.5M (=)

3.5k (802)

17

VisitMexico

225.3k (1555)

2.59% (992)

38.8M (=)

1.2k (2384)

18

Prada

14.7M (33)

0.34% (3957)

36.7M (=)

3.3k (859)

19

Hermès official account

6.2M (121)

0.49% (3786)

36M (=)

1.5k (1977)

20

CrossFit

2.3M (325)

1.05% (2824)

34.9M (=)

8.3k (140)

21

GoPro

13.6M (39)

2.58% (997)

34.2M (=)

4.1k (609)

22

Starbucks Coffee ☕

16.1M (27)

2.53% (1028)

30.7M (=)

1.6k (1930)

23

YouTube

11.7M (46)

0.92% (3021)

29.8M (=)

1.3k (2277)

24

Las Vegas

482.9k (1045)

2.92% (778)

28.8M (=)

980 (2860)

25

Louis Vuitton Official

21.5M (15)

0.54% (3695)

28.5M (=)

2.4k (1244)

26

GIVENCHY

9.7M (68)

0.41% (3891)

27.5M (=)

2.7k (1073)

27

Orange France

11.2k (4005)

4.05% (354)

27.4M (=)

1.3k (2365)

28

Star Wars

8.9M (76)

1.95% (1546)

27.4M (=)

2.8k (1010)

29

BMW France

66.4k (2596)

2.18% (1277)

27M (=)

1.4k (2208)

30

BMW

14.9M (32)

1.96% (1539)

27M (=)

4.5k (522)

1

DEL RECORDS

694.2k (827)

0.36% (3939)

2.1M (311)

44.2k (=)

2

Listín Diario

224.2k (1566)

0.10% (4061)

259 (4583)

43.6k (=)

3

FashionNova.com

10.7M (57)

0.46% (3830)

501.9k (751)

32.3k (=)

4

TC Televisión

796k (742)

0.10% (4062)

457.6k (799)

26.8k (=)

5

Inked Magazine

1.8M (402)

0.34% (3958)

1.4M (418)

24.5k (=)

6

FASHION | BEAUTY | LIFESTYLE

2.6M (294)

0.75% (3361)

99.6k (1520)

23.9k (=)

7

NBA

27M (9)

1.03% (2846)

12.6M (71)

23.4k (=)

8

Glamour Brasil

1.2M (548)

0.31% (3977)

41.9k (1974)

22.6k (=)

9

HOT 97

740.8k (793)

0.42% (3883)

1.1M (501)

22k (=)

10

HYPEBEAST

5.5M (136)

1.25% (2477)

11.7M (76)

21.8k (=)

11

MLB ⚾

4M (179)

2.55% (1009)

4.8M (163)

21.6k (=)

12

SportsCenter

11.1M (50)

1.67% (1894)

278.4k (1011)

21.4k (=)

13

Rebel Circus

329.2k (1264)

0.68% (3457)

117.3k (1425)

21.4k (=)

14

شركة مجموعة الراي الإعلامية

111.9k (2141)

0.28% (3998)

350 (4464)

21k (=)

15

NFL

10.9M (54)

1.74% (1810)

10.2M (87)

20.4k (=)

16

SuicideGirls

7.1M (98)

1.04% (2841)

1.6M (370)

20.1k (=)

17

Freedom Of Style

508k (1018)

1.42% (2221)

36.9k (2035)

20k (=)

18

SHOWPO

1.3M (525)

0.95% (2967)

34.9k (2069)

19.3k (=)

19

Del Toro ®||Matthew Chevallard

147.5k (1905)

0.59% (3635)

56.4k (1828)

19k (=)

20

Motives Cosmetics Official

2.3M (337)

0.57% (3652)

686.4k (638)

18.8k (=)

21

JD

874.2k (692)

0.67% (3491)

406 (4403)

18.7k (=)

22

OOTD Magazine

2.9M (259)

1.15% (2633)

3M (241)

18.3k (=)

23

Telemundo

5.1M (145)

0.29% (3994)

502k (750)

18.3k (=)

24

Pink Boutique

376.3k (1184)

0.39% (3906)

2.7k (3430)

17k (=)

25

beIN SPORTS

3.6M (208)

0.32% (3971)

92.7k (1559)

16.5k (=)

26

National Geographic

86.1M (1)

0.87% (3142)

10.4M (85)

16.4k (=)

27

CarLifestyle

3.8M (198)

1.60% (1988)

3.4M (212)

16.3k (=)

28

HIGHSNOBIETY

2.1M (357)

1.44% (2194)

3.2M (230)

16.3k (=)

29

LIKEtoKNOW.it

2.8M (265)

0.73% (3386)

2.5M (270)

16.2k (=)

30

curlbox

364k (1199)

1.45% (2182)

768.7k (601)

16k (=)