Keep a close eye on a brand's presence on Instagram and see how they perform.

Identify brands doing best at sparking interest and conversation with the ER (Engagement Rate) ranking - Sort brands by number of followers or #hashtag popularity - Narrow down to your competitors with categories - Get a detailed analysis on each brand's profile page.

all except celebrities

Brand Categories Followers ER i Average engagement rate of all media. Engagement rate is based on the likes and comments received divided by the number of followers at the time of the post. Posts on hashtag Media posted
1

National Geographic

73.1M (=)

1.07% (2688)

6.3M (96)

13.4k (28)

2

nike

70.2M (=)

1.64% (1921)

53.7M (5)

888 (2533)

3

Victoria's Secret

52.8M (=)

0.95% (2854)

3.6M (159)

4.6k (339)

4

FC Barcelona

47.9M (=)

1.74% (1811)

3.1M (179)

9.2k (65)

5

Real Madrid C.F.

46.7M (=)

1.92% (1626)

7M (86)

1.2k (2030)

6

9GAG

38.2M (=)

2.21% (1310)

1.7M (287)

12.3k (33)

7

Nike Football (Soccer)

26.8M (=)

3.08% (710)

523.7k (615)

1.4k (1713)

8

NBA

22.1M (=)

1.05% (2716)

9.4M (64)

19.6k (5)

9

NASA

20.9M (=)

2.77% (904)

1.6M (298)

1.9k (1233)

10

H&M

19.4M (=)

0.93% (2906)

5.7M (109)

3.3k (632)

11

CHANEL

19M (=)

0.83% (3046)

48M (8)

661 (3032)

12

adidas Originals

18.2M (=)

1.15% (2567)

3.4M (168)

3.3k (612)

13

Manchester United

16.8M (=)

2.16% (1362)

989k (431)

6k (193)

14

ZARA Official

16.6M (=)

0.80% (3092)

12.8k (2367)

1.3k (1779)

15

National Geographic Travel

16.1M (=)

1.46% (2144)

6.3M (95)

6.3k (170)

16

Louis Vuitton Official

15.4M (=)

0.66% (3304)

24.9M (23)

1.9k (1279)

17

Vogue

15M (=)

0.93% (2891)

530.8k (608)

3.2k (654)

18

Dior Official

14.4M (=)

0.67% (3290)

35.3M (13)

2.2k (1042)

19

M·A·C Cosmetics

14.3M (=)

0.66% (3307)

8.4M (75)

3.8k (479)

20

Starbucks Coffee ☕

13.5M (=)

3.02% (745)

26.9M (19)

1.3k (1777)

21

Gucci

13.4M (=)

0.52% (3461)

35.5M (12)

3k (715)

22

Anastasia Beverly Hills

13.3M (=)

1.01% (2775)

9M (67)

9.7k (55)

23

adidas

13.2M (=)

1.35% (2286)

29.3M (16)

1.1k (2155)

24

Dolce & Gabbana

12.8M (=)

0.46% (3528)

6.3M (92)

4.3k (391)

25

forever21

12.6M (=)

1.54% (2042)

4.1M (148)

4.1k (419)

26

WWE

12.2M (=)

0.96% (2842)

7.9M (79)

10.9k (46)

27

musical.ly

12.2M (=)

3.57% (508)

1.8M (276)

1.4k (1749)

28

gopro

11.8M (=)

3.14% (685)

27.3M (18)

3.3k (606)

29

Prada

11.6M (=)

0.47% (3518)

34.1M (14)

2.2k (1057)

30

Jordan

11.5M (=)

1.90% (1648)

708.2k (519)

1k (2266)

31

True Blood

210.6k (1378)

9.39% (=)

2.7k (3109)

305 (4008)

32

AFF Suzuki Cup

115.2k (1845)

9.34% (=)

7.4k (2644)

435 (3651)

33

Wellesley College

10.4k (3661)

9.30% (=)

10.2k (2488)

600 (3183)

34

Zafferano Zaffiro

10.7k (3638)

9.21% (=)

3.5k (3008)

622 (3135)

35

PONY mag

21.8k (3147)

9.14% (=)

1.6k (3390)

492 (3503)

36

Belles des Pins

10.1k (3683)

9.08% (=)

216 (4232)

203 (4296)

37

Grand Canyon Athletics

10.2k (3671)

8.90% (=)

3k (3077)

1.4k (1690)

38

Evolve

13.3k (3501)

8.87% (+1)

2k (3259)

92 (4610)

39

University of Dayton

18.6k (3283)

8.87% (+1)

7.8k (2624)

733 (2857)

40

京都いいとこフォト

76.6k (2171)

8.86% (-2)

263 (4167)

697 (2948)

41

In-N-Out Burger

208.3k (1390)

8.80% (=)

891.9k (448)

61 (4690)

42

Grand Canyon University

30.3k (2891)

8.61% (=)

131.1k (1200)

715 (2908)

43

Michael Schumacher

176.5k (1524)

8.55% (=)

14.4k (2309)

73 (4668)

44

Western Washington University

14.8k (3426)

8.53% (=)

97.3k (1331)

826 (2640)

45

Salzburg.info

15.3k (3408)

8.47% (+1)

17.7k (2216)

430 (3668)

46

Sochi 2014

61.2k (2383)

8.46% (-1)

728.2k (512)

625 (3129)

47

Verbier Official

18.4k (3293)

8.40% (=)

39k (1811)

345 (3899)

48

Elon University

18k (3306)

8.27% (+1)

51.7k (1680)

996 (2320)

49

Fitness & MORE

75.7k (2183)

8.26% (-1)

300 (4127)

185 (4343)

50

VisitFinland

185.3k (1487)

8.26% (=)

546.1k (602)

1k (2281)

51

Beat The Grind

30.8k (2879)

8.18% (=)

364 (4045)

225 (4239)

52

Carl Hedin

80.3k (2126)

8.16% (=)

2 (4756)

1.7k (1412)

53

glee

414.8k (976)

8.10% (=)

13k (2359)

306 (4005)

54

Bobby Arthur Jewelry

27.9k (2948)

8.02% (+1)

163 (4320)

89 (4621)

55

New York University

89.7k (2032)

8.02% (-1)

857 (3660)

642 (3079)

56

MileSplit

71.9k (2244)

7.96% (=)

7.1k (2662)

1.2k (2000)

57

William & Mary

17.5k (3326)

7.87% (=)

21.8k (2114)

655 (3051)

58

Trevor James Flutes

11.4k (3596)

7.81% (=)

877 (3649)

407 (3722)

59

GR ilovegreece™

80.5k (2122)

7.76% (=)

54.3k (1652)

893 (2519)

60

House of Cards

351.8k (1065)

7.75% (=)

370.1k (747)

335 (3925)

1

Fashionglama.com Photography

1.1k (4586)

3.45% (0)

354.7M (=)

373 (3825)

2

CONTEMPORARY ART

21.6k (3160)

11.32% (20)

236.4M (=)

94 (4605)

3

VSCO

3.1M (188)

2.62% (993)

128.3M (=)

2.4k (931)

4

Paris

156.8k (1620)

1.90% (1658)

60.8M (=)

710 (2915)

5

nike

70.2M (2)

1.64% (1921)

53.7M (=)

888 (2533)

6

Visit Dubai

536.7k (826)

1.60% (1969)

50.3M (=)

1.1k (2156)

7

Dubai Airports

93.4k (2001)

1.66% (1885)

50.3M (=)

417 (3694)

8

CHANEL

19M (11)

0.83% (3046)

48M (=)

661 (3032)

9

Tumblr

1M (522)

1.35% (2289)

40M (=)

514 (3436)

10

visitcalifornia

256.2k (1246)

2.06% (1474)

38.5M (=)

2.4k (918)

11

Disney

8.8M (48)

1.99% (1553)

36.6M (=)

2.2k (1051)

12

Gucci

13.4M (21)

0.52% (3461)

35.5M (=)

3k (715)

13

Dior Official

14.4M (18)

0.67% (3290)

35.3M (=)

2.2k (1042)

14

Prada

11.6M (29)

0.47% (3518)

34.1M (=)

2.2k (1057)

15

Hermès official account

4.4M (121)

0.66% (3303)

32.4M (=)

1.2k (1988)

16

adidas

13.2M (23)

1.35% (2286)

29.3M (=)

1.1k (2155)

17

VisitMexico

65.3k (2323)

1.68% (1872)

28.6M (=)

680 (2983)

18

gopro

11.8M (28)

3.14% (685)

27.3M (=)

3.3k (606)

19

Starbucks Coffee ☕

13.5M (20)

3.02% (745)

26.9M (=)

1.3k (1777)

20

GIVENCHY

7.8M (61)

0.54% (3439)

26.2M (=)

2.2k (1035)

21

CrossFit

1.8M (315)

1.25% (2413)

25.5M (=)

6.2k (175)

22

Las Vegas

357.1k (1056)

2.78% (898)

25.2M (=)

861 (2576)

23

Louis Vuitton Official

15.4M (16)

0.66% (3304)

24.9M (=)

1.9k (1279)

24

Burberry

8.9M (45)

0.74% (3198)

23.8M (=)

2.9k (736)

25

Cartier Official

4.7M (115)

0.82% (3067)

23.7M (=)

905 (2488)

26

Kik

182.3k (1498)

3.23% (648)

23.1M (=)

313 (3994)

27

Orange France

11.2k (3610)

4.05% (385)

22.7M (=)

1.3k (1895)

28

Chloé

4.2M (127)

0.69% (3265)

22.6M (=)

1.3k (1818)

29

Star Wars

6.9M (73)

2.19% (1336)

21.4M (=)

2.3k (995)

30

youtube

8.5M (56)

1.19% (2507)

20.8M (=)

1k (2243)

1

DEL Records

603.5k (760)

0.38% (3590)

2M (255)

41.9k (=)

2

Listín Diario

172k (1549)

0.10% (3680)

210 (4238)

31.6k (=)

3

FashionNova.com

7.1M (71)

0.55% (3434)

154.4k (1125)

22.2k (=)

4

Culturizando

669k (703)

0.25% (3649)

67.3k (1536)

20.8k (=)

5

NBA

22.1M (8)

1.05% (2716)

9.4M (64)

19.6k (=)

6

Inked Magazine

1.5M (394)

0.32% (3621)

821.4k (474)

19.5k (=)

7

Glamour Brasil

1.1M (494)

0.36% (3603)

36.2k (1842)

19k (=)

8

Motives Cosmetics Official

2.3M (253)

0.63% (3333)

614.5k (565)

17.8k (=)

9

MLB ⚾

3.4M (169)

2.82% (870)

3.5M (162)

17.8k (=)

10

Del Toro ®||Matthew Chevallard

149.8k (1649)

0.63% (3338)

49k (1708)

17.7k (=)

11

SuicideGirls

6.3M (88)

1.19% (2510)

1.1M (412)

17.5k (=)

12

TC Televisión

617.9k (747)

0.08% (3683)

478.6k (645)

17.4k (=)

13

HOT 97

604.6k (759)

0.49% (3491)

752.7k (503)

16.6k (=)

14

SportsCenter

8.9M (46)

1.72% (1828)

198.1k (1029)

16.2k (=)

15

Freedom Of Style

509.4k (855)

1.59% (1974)

26.9k (1995)

15.6k (=)

16

curlbox

349.2k (1066)

1.61% (1950)

659.4k (539)

15.5k (=)

17

Rebel Circus

285.2k (1192)

0.72% (3225)

83.5k (1424)

15.4k (=)

18

HYPEBEAST

3.5M (158)

1.37% (2261)

6.3M (94)

15.4k (=)

19

NFL

9M (43)

2.03% (1502)

7.9M (78)

15.4k (=)

20

JD Sports Official

690.8k (691)

2.17% (1350)

880 (3647)

15.1k (=)

21

Pink Boutique

327.1k (1106)

0.41% (3571)

2.7k (3120)

15.1k (=)

22

Gypsy Warrior

867.9k (597)

1.09% (2646)

82.4k (1431)

14.4k (=)

23

OOTD Magazine

2.8M (212)

1.40% (2213)

1.9M (263)

14.4k (=)

24

SHOWPO

1.2M (475)

1.00% (2779)

20.2k (2147)

14.3k (=)

25

شركة مجموعة الراي الإعلامية

92k (2012)

0.33% (3615)

269 (4161)

13.9k (=)

26

Her World Singapore

36.8k (2748)

0.53% (3448)

3.2k (3057)

13.6k (=)

27

CARLIFESTYLE

3.9M (138)

1.91% (1643)

2.1M (252)

13.6k (=)

28

National Geographic

73.1M (1)

1.07% (2688)

6.3M (96)

13.4k (=)

29

GETTINLOW® official, Indonesia

140.1k (1698)

0.97% (2833)

373.5k (742)

13.2k (=)

30

Telemundo

3.5M (161)

0.27% (3645)

393.8k (717)

12.8k (=)