Keep a close eye on a brand's presence on Instagram and see how they perform.

Identify brands doing best at sparking interest and conversation with the ER (Engagement Rate) ranking - Sort brands by number of followers or #hashtag popularity - Narrow down to your competitors with categories - Get a detailed analysis on each brand's profile page.

all except celebrities

Brand Categories Followers ER i Average engagement rate of all media. Engagement rate is based on the likes and comments received divided by the number of followers at the time of the post. Posts on hashtag Media posted
31

Antoine Griezmann

15.2M (=)

5.50% (160)

21.1k (2350)

445 (4101)

32

BMW

14.9M (=)

1.96% (1539)

27M (30)

4.5k (522)

33

Prada

14.7M (=)

0.34% (3957)

36.7M (18)

3.3k (859)

34

Jordan

14.6M (=)

1.62% (1950)

896k (541)

8 (5303)

35

forever21

14.4M (=)

1.17% (2607)

5M (157)

5.4k (391)

36

WWE

14.3M (=)

0.82% (3226)

10.2M (88)

15.4k (32)

37

Sephora

13.8M (=)

0.64% (3549)

6.4M (130)

3.7k (715)

38

EA SPORTS FIFA

13.8M (=)

3.17% (654)

643.4k (661)

1.3k (2267)

39

GoPro

13.6M (=)

2.58% (997)

34.2M (21)

4.1k (609)

40

Giovanna Ewbank

13.1M (=)

0.99% (2922)

784 (4080)

4.6k (505)

41

Mercedes-Benz

12.5M (=)

1.85% (1657)

12.6M (72)

10k (86)

42

NYX Professional Makeup

12.5M (=)

0.77% (3299)

6.1M (139)

5.2k (429)

43

Cole Sprouse

12.5M (=)

3.71% (433)

795.8k (589)

863 (3092)

44

Lamborghini

11.9M (=)

2.08% (1380)

10.1M (89)

1.1k (2623)

45

FC Bayern Official

11.9M (=)

1.94% (1554)

783.4k (597)

9.5k (97)

46

YouTube

11.7M (=)

0.92% (3021)

29.8M (23)

1.3k (2277)

47

Paris Saint-Germain

11.7M (=)

1.36% (2310)

2.2M (300)

4.6k (511)

48

Versace

11.4M (=)

0.61% (3607)

15.6M (54)

3.4k (818)

49

Michael Kors

11.1M (=)

0.47% (3813)

20.6M (40)

4.1k (619)

50

SportsCenter

11.1M (=)

1.67% (1894)

278.4k (1011)

21.4k (12)

51

Chelsea FC!

11.1M (=)

2.25% (1228)

1.2M (452)

4.4k (545)

52

Jimmy Fallon

11M (=)

1.59% (2005)

391.2k (869)

420 (4161)

53

Disney

10.9M (=)

1.53% (2081)

45.8M (13)

3.1k (900)

54

NFL

10.9M (=)

1.74% (1810)

10.2M (87)

20.4k (15)

55

Burberry

10.9M (=)

0.53% (3731)

25M (32)

3.7k (729)

56

Arsenal Official

10.8M (=)

1.73% (1826)

3.7M (201)

5.6k (356)

57

FashionNova.com

10.7M (=)

0.46% (3830)

501.9k (751)

32.3k (3)

58

Christian Louboutin

10.7M (=)

0.76% (3324)

15.9M (53)

3.9k (648)

59

Audi

10.4M (=)

2.44% (1087)

12.8M (69)

1.7k (1814)

60

vans

10.4M (=)

1.77% (1765)

16M (51)

2.7k (1069)

1

Dodge Viper

30k (3250)

245.74% (=)

7M (120)

24 (5252)

2

GroupG3

41.7k (2971)

158.10% (=)

103 (4856)

5 (5311)

3

Wipro Limited

25.8k (3369)

88.97% (=)

667 (4169)

435 (4123)

4

The Glee Project

19k (3621)

35.22% (=)

4.5k (3154)

192 (4767)

5

Closeup

14.4k (3815)

34.31% (=)

52 (4955)

9 (5301)

6

⚡️ThunderReach

59.4k (2694)

29.87% (=)

20 (5090)

11 (5291)

7

Techfest, IIT Bombay

15.1k (3784)

26.95% (=)

64 (4926)

576 (3756)

8

Durex UK

11.8k (3964)

26.37% (=)

73 (4902)

108 (4993)

9

Republicants

49.2k (2845)

26.25% (=)

1.6k (3696)

281 (4527)

10

Cagatay Ulusoy

2.7M (283)

23.14% (=)

719.7k (619)

86 (5072)

11

Greece Photo Tours

11.3k (3996)

22.42% (=)

924 (3978)

119 (4961)

12

Disney Movie Club

23.4k (3448)

22.25% (=)

9.5k (2769)

71 (5127)

13

ディレップジャマー

12k (3953)

21.13% (=)

88 (4873)

112 (4980)

14

Red Band Society

58.4k (2702)

19.10% (=)

28.3k (2194)

139 (4900)

15

Беларусь

22.8k (3472)

18.82% (=)

4.8M (161)

163 (4837)

16

Interstellar Movie

23.3k (3456)

17.33% (=)

4.7k (3132)

82 (5091)

17

Chips Ahoy!

12.2k (3941)

16.17% (=)

121.7k (1398)

87 (5071)

18

Homayoun Shajarian

1.1M (585)

15.88% (=)

17.4k (2455)

57 (5163)

19

Lifestyle tv|on|fit

34.4k (3133)

15.19% (=)

109 (4841)

124 (4949)

20

_artistiq

871k (694)

15.15% (=)

10.7k (2715)

290 (4499)

21

Rabbid Peach

19.4k (3607)

14.71% (=)

718 (4125)

137 (4916)

22

Tom Brady

3.9M (192)

13.87% (=)

705.3k (625)

244 (4633)

23

Bundespolizei Karriere

36.8k (3067)

13.74% (=)

0 (5281)

335 (4377)

24

LEGO Batman

61.5k (2662)

13.59% (=)

1.4k (3759)

301 (4463)

25

BLΛƆKPIИK

8M (86)

13.21% (=)

3.7M (198)

381 (4279)

26

Unfriended

23.9k (3436)

12.57% (=)

1.8k (3654)

39 (5202)

27

Menē Official Account

13.5k (3867)

12.13% (=)

326 (4494)

35 (5217)

28

Swimming

12.7k (3912)

11.77% (=)

1 (5225)

405 (4201)

29

SteakEat

11.3k (3989)

11.74% (=)

375 (4437)

105 (5006)

30

Parks And Recreation

174.8k (1775)

10.86% (=)

427 (4388)

357 (4330)

1

VEREL

2k (4858)

4.99% (0)

478.3M (=)

275 (4552)

2

Fashionglama.com Photography

1.3k (5005)

3.20% (0)

478.3M (=)

439 (4113)

3

ANDREY KALININ

22.7k (3476)

9.11% (45)

336.4M (=)

91 (5057)

4

A FIRMA

457 (5206)

26.64% (0)

187.9M (=)

170 (4820)

5

VSCO

3.5M (210)

2.21% (1259)

161.2M (=)

3k (947)

6

Paris

170.3k (1792)

1.58% (2013)

79M (=)

898 (3019)

7

nike

76.2M (2)

1.15% (2648)

66.3M (=)

914 (2980)

8

Visit Dubai

793.8k (745)

1.73% (1832)

62.6M (=)

1.5k (2025)

9

Dubai Airports

159.5k (1840)

1.10% (2726)

62.6M (=)

600 (3689)

10

CHANEL

26.4M (10)

0.63% (3573)

53.9M (=)

996 (2828)

11

visitcalifornia

321.9k (1282)

1.77% (1770)

51.8M (=)

3.1k (914)

12

Tumblr

1.3M (529)

1.00% (2895)

50M (=)

836 (3142)

13

Disney

10.9M (53)

1.53% (2081)

45.8M (=)

3.1k (900)

14

Gucci

21.4M (16)

0.52% (3739)

43.5M (=)

4.2k (590)

15

adidas

18.7M (20)

1.07% (2774)

40.4M (=)

952 (2904)

16

Dior Official

18.5M (21)

0.53% (3727)

39.5M (=)

3.5k (802)

17

VisitMexico

225.3k (1555)

2.59% (992)

38.8M (=)

1.2k (2384)

18

Prada

14.7M (33)

0.34% (3957)

36.7M (=)

3.3k (859)

19

Hermès official account

6.2M (121)

0.49% (3786)

36M (=)

1.5k (1977)

20

CrossFit

2.3M (325)

1.05% (2824)

34.9M (=)

8.3k (140)

21

GoPro

13.6M (39)

2.58% (997)

34.2M (=)

4.1k (609)

22

Starbucks Coffee ☕

16.1M (27)

2.53% (1028)

30.7M (=)

1.6k (1930)

23

YouTube

11.7M (46)

0.92% (3021)

29.8M (=)

1.3k (2277)

24

Las Vegas

482.9k (1045)

2.92% (778)

28.8M (=)

980 (2860)

25

Louis Vuitton Official

21.5M (15)

0.54% (3695)

28.5M (=)

2.4k (1244)

26

GIVENCHY

9.7M (68)

0.41% (3891)

27.5M (=)

2.7k (1073)

27

Orange France

11.2k (4005)

4.05% (354)

27.4M (=)

1.3k (2365)

28

Star Wars

8.9M (76)

1.95% (1546)

27.4M (=)

2.8k (1010)

29

BMW France

66.4k (2596)

2.18% (1277)

27M (=)

1.4k (2208)

30

BMW

14.9M (32)

1.96% (1539)

27M (=)

4.5k (522)

1

DEL RECORDS

694.2k (827)

0.36% (3939)

2.1M (311)

44.2k (=)

2

Listín Diario

224.2k (1566)

0.10% (4061)

259 (4583)

43.6k (=)

3

FashionNova.com

10.7M (57)

0.46% (3830)

501.9k (751)

32.3k (=)

4

TC Televisión

796k (742)

0.10% (4062)

457.6k (799)

26.8k (=)

5

Inked Magazine

1.8M (402)

0.34% (3958)

1.4M (418)

24.5k (=)

6

FASHION | BEAUTY | LIFESTYLE

2.6M (294)

0.75% (3361)

99.6k (1520)

23.9k (=)

7

NBA

27M (9)

1.03% (2846)

12.6M (71)

23.4k (=)

8

Glamour Brasil

1.2M (548)

0.31% (3977)

41.9k (1974)

22.6k (=)

9

HOT 97

740.8k (793)

0.42% (3883)

1.1M (501)

22k (=)

10

HYPEBEAST

5.5M (136)

1.25% (2477)

11.7M (76)

21.8k (=)

11

MLB ⚾

4M (179)

2.55% (1009)

4.8M (163)

21.6k (=)

12

SportsCenter

11.1M (50)

1.67% (1894)

278.4k (1011)

21.4k (=)

13

Rebel Circus

329.2k (1264)

0.68% (3457)

117.3k (1425)

21.4k (=)

14

شركة مجموعة الراي الإعلامية

111.9k (2141)

0.28% (3998)

350 (4464)

21k (=)

15

NFL

10.9M (54)

1.74% (1810)

10.2M (87)

20.4k (=)

16

SuicideGirls

7.1M (98)

1.04% (2841)

1.6M (370)

20.1k (=)

17

Freedom Of Style

508k (1018)

1.42% (2221)

36.9k (2035)

20k (=)

18

SHOWPO

1.3M (525)

0.95% (2967)

34.9k (2069)

19.3k (=)

19

Del Toro ®||Matthew Chevallard

147.5k (1905)

0.59% (3635)

56.4k (1828)

19k (=)

20

Motives Cosmetics Official

2.3M (337)

0.57% (3652)

686.4k (638)

18.8k (=)

21

JD

874.2k (692)

0.67% (3491)

406 (4403)

18.7k (=)

22

OOTD Magazine

2.9M (259)

1.15% (2633)

3M (241)

18.3k (=)

23

Telemundo

5.1M (145)

0.29% (3994)

502k (750)

18.3k (=)

24

Pink Boutique

376.3k (1184)

0.39% (3906)

2.7k (3430)

17k (=)

25

beIN SPORTS

3.6M (208)

0.32% (3971)

92.7k (1559)

16.5k (=)

26

National Geographic

86.1M (1)

0.87% (3142)

10.4M (85)

16.4k (=)

27

CarLifestyle

3.8M (198)

1.60% (1988)

3.4M (212)

16.3k (=)

28

HIGHSNOBIETY

2.1M (357)

1.44% (2194)

3.2M (230)

16.3k (=)

29

LIKEtoKNOW.it

2.8M (265)

0.73% (3386)

2.5M (270)

16.2k (=)

30

curlbox

364k (1199)

1.45% (2182)

768.7k (601)

16k (=)