Keep a close eye on a brand's presence on Instagram and see how they perform.

Identify brands doing best at sparking interest and conversation with the ER (Engagement Rate) ranking - Sort brands by number of followers or #hashtag popularity - Narrow down to your competitors with categories - Get a detailed analysis on each brand's profile page.

all except celebrities

Brand Categories Followers ER i Average engagement rate of all media. Engagement rate is based on the likes and comments received divided by the number of followers at the time of the post. Posts on hashtag Media posted
31

Marvel Entertainment

12.8M (+1)

1.84% (1680)

14.4M (47)

1.3k (2047)

32

gopro

12.8M (-1)

2.93% (759)

29.2M (18)

3.6k (607)

33

Jordan

12.7M (=)

1.81% (1721)

760.2k (526)

1.1k (2293)

34

BMW

12.5M (=)

2.13% (1355)

22.1M (32)

3.8k (549)

35

Premier League

12.4M (=)

1.33% (2314)

1.6M (313)

5.2k (295)

36

Sephora

11.9M (=)

0.79% (3166)

5.2M (132)

2.9k (814)

37

Antoine Griezmann

11.4M (=)

6.22% (108)

17.6k (2275)

359 (3995)

38

NYX Professional Makeup

11.3M (=)

0.98% (2829)

4.8M (140)

4k (502)

39

EA SPORTS FIFA

10.7M (=)

3.17% (654)

613.1k (598)

1.2k (2114)

40

Michael Kors

10.3M (=)

0.51% (3554)

19.5M (34)

3.6k (580)

41

FC Bayern Official

10.2M (=)

2.04% (1454)

637.8k (586)

8.4k (85)

42

Christian Louboutin

10M (=)

0.93% (2918)

15.4M (41)

3.4k (648)

43

Mercedes-Benz

9.9M (=)

2.07% (1413)

10M (67)

8.7k (79)

44

youtube

9.8M (=)

1.10% (2654)

22.9M (29)

1.1k (2216)

45

Jimmy Fallon

9.7M (=)

1.79% (1751)

345k (818)

344 (4041)

46

Arsenal Official

9.7M (=)

1.89% (1643)

3.1M (193)

4.6k (407)

47

Disney

9.7M (=)

1.79% (1748)

39.1M (11)

2.5k (979)

48

SportsCenter

9.6M (=)

1.68% (1861)

217.3k (1027)

18k (14)

49

Burberry

9.6M (=)

0.67% (3346)

24.1M (24)

3.1k (744)

50

NFL

9.6M (=)

1.97% (1528)

8.2M (81)

16.1k (19)

51

Chelsea FC!

9.6M (=)

2.49% (1047)

1M (435)

3.3k (687)

52

VERSACE

9.5M (+1)

0.66% (3358)

14.5M (46)

2.7k (877)

53

Calvin Klein

9.5M (-1)

1.12% (2619)

2.8M (208)

1.9k (1328)

54

Cesc Fàbregas

9.1M (=)

2.35% (1164)

167.4k (1136)

584 (3394)

55

Valentino

9.1M (=)

0.54% (3521)

85.6k (1470)

5.1k (313)

56

Too Faced Cosmetics

9.1M (=)

1.30% (2355)

2.9M (205)

3.6k (585)

57

Topshop

8.9M (=)

0.94% (2914)

12.5M (54)

5k (336)

58

GIVENCHY

8.7M (=)

0.51% (3557)

26.4M (21)

2.3k (1069)

59

Armani

8.5M (=)

0.59% (3443)

7M (95)

4.3k (447)

60

Urban Decay Cosmetics

8.5M (=)

0.95% (2893)

6.1M (107)

2.7k (891)

1

Dodge Viper

25.7k (3135)

187.59% (=)

6M (113)

24 (4893)

2

tv|on|fit

31.2k (2962)

45.59% (=)

79 (4565)

98 (4703)

3

Closeup

15.8k (3489)

37.41% (=)

56 (4620)

25 (4889)

4

The Glee Project

20k (3343)

35.06% (=)

4.6k (2958)

192 (4449)

5

Cagatay Ulusoy

2.2M (292)

22.06% (=)

524.8k (643)

83 (4753)

6

Interstellar Movie

22.2k (3251)

21.45% (=)

5.3k (2888)

80 (4759)

7

Disney Movie Club

20.8k (3311)

19.73% (=)

8.7k (2634)

71 (4776)

8

Red Band Society

59.3k (2495)

18.89% (=)

26.5k (2074)

139 (4584)

9

Беларусь

20.1k (3336)

18.87% (=)

3.7M (164)

142 (4576)

10

Homayoun Shajarian

844.6k (636)

18.71% (=)

11.4k (2515)

39 (4847)

11

Wildlife Vet & Eco-Fashionista

52.7k (2588)

17.92% (=)

0 (4919)

203 (4426)

12

Rabbid Peach

12.5k (3653)

15.52% (=)

39 (4668)

114 (4647)

13

_artistiq

939.1k (593)

15.30% (=)

9.1k (2606)

290 (4193)

14

Chips Ahoy!

11.6k (3705)

15.03% (=)

118.3k (1281)

87 (4736)

15

KVR

32.6k (2928)

14.71% (=)

10.4k (2552)

61 (4804)

16

Bundespolizei Karriere

18.2k (3404)

13.95% (=)

0 (4932)

198 (4436)

17

LEGO Batman

64.6k (2418)

13.59% (=)

1.4k (3538)

301 (4158)

18

Justpaintings

15.4k (3509)

13.19% (=)

3.4k (3099)

95 (4709)

19

The Lego Movie

34.6k (2881)

12.92% (=)

91.5k (1427)

49 (4828)

20

Unfriended

25.4k (3140)

12.50% (=)

1.8k (3417)

39 (4849)

21

SteakEat

11k (3743)

11.99% (=)

265 (4280)

101 (4697)

22

Swimming

14.3k (3573)

11.79% (=)

2 (4862)

405 (3860)

23

Parks And Recreation

167.3k (1653)

11.01% (=)

396 (4136)

354 (4010)

24

Mono County Tourism

14.6k (3544)

10.66% (=)

2.8k (3199)

616 (3297)

25

The Killing

11.5k (3712)

10.44% (=)

33.4k (1949)

233 (4347)

26

CONTEMPORARY ART

23.5k (3215)

10.31% (=)

261.4M (2)

98 (4702)

27

queensuniversity

20.8k (3309)

9.89% (=)

52k (1744)

634 (3253)

28

TONI MAHFUD†

3.1M (210)

9.89% (=)

43.8k (1812)

934 (2578)

29

Sardinia.in

13.4k (3616)

9.53% (=)

34.8k (1915)

335 (4069)

30

PowWow Smile

28.2k (3055)

9.48% (=)

181 (4399)

145 (4568)

1

Fashionglama.com Photography

1.3k (4679)

3.33% (0)

386.6M (=)

396 (3890)

2

CONTEMPORARY ART

23.5k (3215)

10.31% (26)

261.4M (=)

98 (4702)

3

VSCO

3.3M (194)

2.44% (1088)

137.7M (=)

2.6k (917)

4

Paris

159.1k (1683)

1.72% (1820)

65.6M (=)

754 (2960)

5

nike

73.2M (2)

1.50% (2087)

57.2M (=)

900 (2639)

6

Dubai Airports

110.7k (1952)

1.47% (2128)

53.5M (=)

459 (3723)

7

Visit Dubai

595k (818)

1.58% (1965)

53.5M (=)

1.2k (2117)

8

CHANEL

22.7M (10)

0.76% (3198)

49.4M (=)

750 (2971)

9

visitcalifornia

281.2k (1254)

1.93% (1574)

42.2M (=)

2.7k (905)

10

Tumblr

1.1M (527)

1.22% (2473)

42.2M (=)

593 (3366)

11

Disney

9.7M (47)

1.79% (1748)

39.1M (=)

2.5k (979)

12

Gucci

15.8M (19)

0.50% (3568)

37.1M (=)

3.3k (679)

13

Dior Official

16M (18)

0.62% (3414)

36.3M (=)

2.6k (955)

14

Prada

12.8M (30)

0.42% (3649)

34.7M (=)

2.5k (1001)

15

Hermès official account

5.1M (117)

0.60% (3440)

33.3M (=)

1.2k (2075)

16

adidas

15.2M (21)

1.28% (2385)

32.4M (=)

1.1k (2246)

17

VisitMexico

97.6k (2059)

2.01% (1479)

31.1M (=)

798 (2872)

18

gopro

12.8M (32)

2.93% (759)

29.2M (=)

3.6k (607)

19

Starbucks Coffee ☕

14.7M (22)

2.89% (784)

28.1M (=)

1.4k (1848)

20

CrossFit

2M (320)

1.16% (2558)

28.1M (=)

6.9k (162)

21

GIVENCHY

8.7M (58)

0.51% (3557)

26.4M (=)

2.3k (1069)

22

Las Vegas

396.6k (1044)

2.79% (867)

26.2M (=)

896 (2647)

23

Louis Vuitton Official

17.8M (16)

0.60% (3434)

25.7M (=)

2.1k (1250)

24

Burberry

9.6M (49)

0.67% (3346)

24.1M (=)

3.1k (744)

25

Cartier Official

5.3M (112)

0.72% (3260)

24M (=)

1k (2416)

26

Orange France

11.2k (3728)

4.05% (353)

23.9M (=)

1.3k (2035)

27

Kik

179.7k (1585)

3.15% (664)

23.1M (=)

325 (4096)

28

Star Wars

7.5M (76)

2.10% (1383)

23.1M (=)

2.5k (999)

29

youtube

9.8M (44)

1.10% (2654)

22.9M (=)

1.1k (2216)

30

Chloé

4.8M (123)

0.68% (3335)

22.8M (=)

1.4k (1859)

1

DEL Records

634k (779)

0.38% (3693)

2M (265)

42.6k (=)

2

Listín Diario

188.3k (1541)

0.09% (3796)

218 (4339)

36.1k (=)

3

FashionNova.com

8.1M (68)

0.51% (3547)

214.4k (1031)

25k (=)

4

Culturizando

686.7k (730)

0.25% (3758)

72.8k (1553)

21.9k (=)

5

Inked Magazine

1.6M (389)

0.32% (3723)

962.8k (453)

21k (=)

6

NBA

24M (9)

1.03% (2767)

10.3M (64)

20.8k (=)

7

TC Televisión

667k (746)

0.08% (3798)

471k (686)

20.5k (=)

8

Glamour Brasil

1.2M (508)

0.34% (3713)

38.2k (1875)

19.8k (=)

9

MLB ⚾

3.7M (170)

2.69% (928)

3.9M (159)

19.1k (=)

10

HOT 97

648.1k (765)

0.44% (3634)

824.5k (501)

18.6k (=)

11

SuicideGirls

6.7M (90)

1.14% (2598)

1.2M (408)

18.2k (=)

12

Del Toro ®||Matthew Chevallard

150.3k (1724)

0.61% (3422)

50.5k (1756)

18.1k (=)

13

Motives Cosmetics Official

2.3M (267)

0.61% (3425)

636.1k (587)

18.1k (=)

14

SportsCenter

9.6M (48)

1.68% (1861)

217.3k (1027)

18k (=)

15

HYPEBEAST

4.1M (148)

1.34% (2289)

7.5M (86)

17.2k (=)

16

Rebel Circus

304.1k (1207)

0.70% (3290)

91.4k (1429)

17k (=)

17

شركة مجموعة الراي الإعلامية

98.9k (2048)

0.31% (3731)

314 (4220)

16.3k (=)

18

JD Sports Official

729.4k (699)

0.68% (3321)

904 (3736)

16.3k (=)

19

NFL

9.6M (50)

1.97% (1528)

8.2M (81)

16.1k (=)

20

curlbox

358.4k (1108)

1.55% (2022)

691.5k (558)

15.7k (=)

21

SHOWPO

1.2M (486)

0.99% (2814)

24.3k (2120)

15.7k (=)

22

Pink Boutique

339.4k (1135)

0.40% (3667)

2.7k (3211)

15.6k (=)

23

Freedom Of Style

509.4k (905)

1.59% (1955)

28.9k (2023)

15.6k (=)

24

OOTD Magazine

2.9M (224)

1.32% (2332)

2.2M (255)

15.4k (=)

25

Gypsy Warrior

871.8k (626)

1.06% (2703)

84.8k (1475)

14.9k (=)

26

CarLifestyle

3.9M (154)

1.79% (1747)

2.4M (241)

14.6k (=)

27

Telemundo

4M (153)

0.27% (3748)

426.4k (722)

14.3k (=)

28

National Geographic

78.8M (1)

1.00% (2804)

7.4M (90)

14.2k (=)

29

Her World Singapore

38.1k (2823)

0.51% (3548)

3.5k (3092)

13.9k (=)

30

GETTINLOW® official, Indonesia

152.1k (1711)

0.97% (2846)

409.4k (745)

13.6k (=)