Keep a close eye on a brand's presence on Instagram and see how they perform.

Identify brands doing best at sparking interest and conversation with the ER (Engagement Rate) ranking - Sort brands by number of followers or #hashtag popularity - Narrow down to your competitors with categories - Get a detailed analysis on each brand's profile page.

all except celebrities

Brand Categories Followers ER i Average engagement rate of all media. Engagement rate is based on the likes and comments received divided by the number of followers at the time of the post. Posts on hashtag Media posted
31

Premier League

14.6M (=)

1.29% (2380)

2.1M (292)

6.2k (265)

32

BMW

14.3M (=)

2.02% (1450)

25.5M (28)

4.3k (533)

33

forever21

14.2M (=)

1.23% (2472)

4.8M (154)

5.1k (402)

34

Antoine Griezmann

14.1M (=)

5.62% (147)

19.9k (2334)

429 (4035)

35

Prada

14.1M (=)

0.35% (3859)

36.1M (17)

3.1k (878)

36

Jordan

14.1M (=)

1.66% (1867)

848.8k (541)

1.2k (2358)

37

WWE

13.9M (=)

0.83% (3140)

9.7M (80)

14.4k (35)

38

GoPro

13.5M (=)

2.66% (918)

32.9M (20)

4k (609)

39

Sephora

13.3M (=)

0.68% (3412)

6.1M (129)

3.5k (748)

40

EA SPORTS FIFA

12.9M (=)

3.13% (649)

634.4k (644)

1.3k (2241)

41

NYX Professional Makeup

12.2M (=)

0.82% (3160)

5.7M (139)

4.8k (445)

42

Mercedes-Benz

11.8M (=)

1.93% (1535)

11.8M (68)

9.7k (84)

43

FC Bayern Official

11.4M (=)

1.96% (1491)

741.1k (594)

9.2k (91)

44

YouTube

11.2M (=)

0.96% (2909)

27.6M (23)

1.3k (2271)

45

Lamborghini

10.9M (=)

2.13% (1311)

9.6M (83)

1.1k (2606)

46

Michael Kors

10.9M (=)

0.48% (3721)

20.2M (38)

4k (607)

47

CALVIN KLEIN

10.9M (=)

0.92% (2987)

3.4M (203)

2.2k (1315)

48

VERSACE

10.7M (=)

0.61% (3527)

15.2M (52)

3.2k (845)

49

Paris Saint-Germain

10.7M (=)

1.34% (2307)

2M (306)

4.3k (526)

50

Disney

10.6M (=)

1.58% (1974)

43.8M (12)

3k (911)

51

Chelsea FC!

10.6M (=)

2.32% (1156)

1.2M (448)

4.1k (582)

52

SportsCenter

10.6M (=)

1.66% (1862)

259.2k (1016)

20.4k (12)

53

Burberry

10.5M (=)

0.55% (3610)

24.6M (30)

3.5k (737)

54

Christian Louboutin

10.5M (=)

0.81% (3175)

15.7M (49)

3.8k (652)

55

Arsenal Official

10.4M (=)

1.76% (1747)

3.5M (199)

5.3k (374)

56

Jimmy Fallon

10.4M (=)

1.50% (2077)

376.5k (855)

395 (4124)

57

NFL

10.4M (=)

1.77% (1738)

9.6M (82)

19.2k (17)

58

Audi

9.9M (=)

2.54% (997)

12.1M (65)

1.6k (1799)

59

Too Faced Cosmetics

9.6M (=)

1.16% (2593)

3.4M (202)

4.1k (573)

60

Giorgio Armani

9.6M (=)

0.52% (3657)

552.4k (691)

4.7k (457)

1

Dodge Viper

28.6k (3221)

226.98% (=)

6.7M (118)

24 (5082)

2

GroupG3

42.5k (2894)

158.23% (=)

103 (4723)

5 (5131)

3

Wipro Limited

18.8k (3560)

76.35% (=)

636 (4093)

403 (4100)

4

⚡️ThunderReach

59.7k (2630)

40.10% (=)

17 (4951)

10 (5119)

5

The Glee Project

19.2k (3542)

35.13% (=)

4.5k (3088)

192 (4650)

6

Closeup

14.8k (3718)

34.28% (=)

49 (4825)

9 (5122)

7

Republicants

49.1k (2783)

26.55% (=)

1.4k (3687)

279 (4413)

8

Durex UK

11.1k (3918)

24.85% (=)

72 (4765)

108 (4852)

9

Greece Photo Tours

11.6k (3881)

23.85% (=)

869 (3921)

114 (4835)

10

Cagatay Ulusoy

2.5M (284)

22.60% (=)

664.1k (627)

86 (4925)

11

Disney Movie Club

22.4k (3413)

21.30% (=)

9.2k (2733)

71 (4967)

12

ディレップジャマー

12.3k (3835)

21.12% (=)

88 (4737)

112 (4841)

13

Red Band Society

58.5k (2641)

19.01% (=)

28.1k (2157)

139 (4766)

14

Беларусь

20.1k (3501)

18.97% (=)

4.5M (160)

153 (4735)

15

Homayoun Shajarian

1M (609)

17.31% (=)

15.9k (2463)

47 (5027)

16

Lifestyle tv|on|fit

34.8k (3040)

15.89% (=)

107 (4710)

122 (4814)

17

Interstellar Movie

21.8k (3429)

15.82% (=)

4.5k (3092)

82 (4942)

18

Chips Ahoy!

11.9k (3866)

15.62% (=)

120.8k (1372)

87 (4924)

19

_artistiq

890.1k (665)

15.15% (=)

10.2k (2677)

290 (4386)

20

Tom Brady

3.1M (231)

14.81% (=)

619.1k (652)

202 (4629)

21

Rabbid Peach

18.7k (3562)

14.76% (=)

598 (4124)

133 (4786)

22

LEGO Batman

62.5k (2593)

13.59% (=)

1.4k (3696)

301 (4352)

23

Bundespolizei Karriere

30.7k (3165)

13.18% (=)

0 (5195)

290 (4383)

24

Unfriended

24.4k (3337)

12.55% (=)

1.8k (3571)

39 (5042)

25

Champagne Canard-Duchêne

10.4k (3958)

12.00% (=)

3.4k (3261)

96 (4894)

26

Swimming

13.2k (3795)

11.77% (=)

1 (5063)

405 (4091)

27

SteakEat

11.5k (3888)

11.73% (=)

356 (4351)

106 (4858)

28

Parks And Recreation

169.6k (1759)

10.85% (+1)

419 (4287)

356 (4218)

29

The Lego Movie

33.6k (3079)

10.78% (+1)

94k (1513)

52 (5013)

30

The Killing

12.2k (3841)

10.54% (+1)

35k (2034)

233 (4542)

1

VEREL

446 (5042)

4.85% (0)

450.9M (=)

258 (4471)

2

Fashionglama.com Photography

1.3k (4865)

3.20% (0)

450.9M (=)

427 (4040)

3

CONTEMPORARY ART

22.9k (3392)

9.37% (38)

313.2M (=)

92 (4905)

4

VSCO

3.5M (204)

2.27% (1194)

155M (=)

2.9k (930)

5

Paris

166.5k (1771)

1.57% (1988)

75M (=)

869 (2978)

6

nike

75.4M (2)

1.24% (2466)

63.6M (=)

915 (2888)

7

Visit Dubai

683.9k (811)

1.61% (1937)

59.6M (=)

1.4k (2079)

8

Dubai Airports

143.4k (1882)

1.19% (2534)

59.6M (=)

558 (3693)

9

CHANEL

25.4M (10)

0.68% (3418)

52.6M (=)

908 (2899)

10

visitcalifornia

309.7k (1279)

1.83% (1643)

49.1M (=)

3k (910)

11

Tumblr

1.3M (521)

1.04% (2785)

47.6M (=)

763 (3193)

12

Disney

10.6M (50)

1.58% (1974)

43.8M (=)

3k (911)

13

Gucci

19.5M (17)

0.51% (3685)

41.3M (=)

4k (608)

14

Dior Official

17.9M (20)

0.56% (3597)

38.6M (=)

3.2k (836)

15

adidas

17.5M (21)

1.14% (2613)

38.1M (=)

956 (2795)

16

VisitMexico

174.7k (1732)

2.51% (1033)

36.5M (=)

1.1k (2490)

17

Prada

14.1M (35)

0.35% (3859)

36.1M (=)

3.1k (878)

18

Hermès official account

5.9M (118)

0.52% (3667)

35.3M (=)

1.4k (2008)

19

CrossFit

2.2M (327)

1.07% (2731)

32.9M (=)

7.9k (140)

20

GoPro

13.5M (38)

2.66% (918)

32.9M (=)

4k (609)

21

Starbucks Coffee ☕

15.9M (24)

2.67% (909)

30.1M (=)

1.5k (1920)

22

Las Vegas

456.7k (1049)

2.90% (767)

28.2M (=)

962 (2784)

23

YouTube

11.2M (44)

0.96% (2909)

27.6M (=)

1.3k (2271)

24

Louis Vuitton Official

20.3M (15)

0.56% (3600)

27.5M (=)

2.3k (1240)

25

GIVENCHY

9.4M (65)

0.43% (3784)

27.1M (=)

2.6k (1070)

26

Orange France

11.2k (3904)

4.05% (338)

26.5M (=)

1.3k (2280)

27

BMW France

62.2k (2596)

2.19% (1265)

25.5M (=)

1.3k (2158)

28

BMW

14.3M (32)

2.02% (1450)

25.5M (=)

4.3k (533)

29

Star Wars

8.4M (78)

1.93% (1528)

25.3M (=)

2.7k (1003)

30

Burberry

10.5M (53)

0.55% (3610)

24.6M (=)

3.5k (737)

1

DEL RECORDS

675.9k (819)

0.37% (3850)

2.1M (297)

43.8k (=)

2

Listín Diario

215.3k (1549)

0.10% (3968)

256 (4465)

42k (=)

3

FashionNova.com

9.6M (63)

0.47% (3735)

397k (833)

30.2k (=)

4

TC Televisión

765k (734)

0.10% (3970)

461.6k (766)

25.2k (=)

5

Culturizando

702.8k (790)

0.26% (3917)

80.1k (1611)

23.7k (=)

6

Inked Magazine

1.8M (394)

0.34% (3869)

1.2M (425)

23.5k (=)

7

NBA

25.9M (9)

1.03% (2795)

11.8M (66)

22.2k (=)

8

Glamour Brasil

1.2M (536)

0.32% (3888)

41.3k (1948)

22k (=)

9

HOT 97

722.6k (774)

0.42% (3808)

983.5k (497)

21.6k (=)

10

MLB ⚾

4M (176)

2.56% (980)

4.6M (158)

21.3k (=)

11

HYPEBEAST

5M (138)

1.27% (2414)

10.4M (77)

20.5k (=)

12

SportsCenter

10.6M (52)

1.66% (1862)

259.2k (1016)

20.4k (=)

13

Rebel Circus

323.6k (1244)

0.69% (3387)

110.7k (1418)

20.1k (=)

14

شركة مجموعة الراي الإعلامية

108.6k (2109)

0.29% (3904)

348 (4361)

19.7k (=)

15

SuicideGirls

7M (96)

1.06% (2741)

1.5M (383)

19.5k (=)

16

Freedom Of Style

500.7k (997)

1.42% (2180)

34k (2045)

19.5k (=)

17

NFL

10.4M (57)

1.77% (1738)

9.6M (82)

19.2k (=)

18

Del Toro ®||Matthew Chevallard

150k (1848)

0.59% (3555)

53.8k (1817)

18.8k (=)

19

Motives Cosmetics Official

2.3M (315)

0.58% (3566)

670.2k (623)

18.6k (=)

20

SHOWPO

1.3M (510)

0.97% (2896)

31.9k (2083)

18.2k (=)

21

JD

817.9k (697)

0.67% (3436)

307 (4404)

18k (=)

22

OOTD Magazine

2.9M (246)

1.19% (2538)

2.8M (241)

17.5k (=)

23

Telemundo

4.7M (152)

0.28% (3911)

483.2k (734)

17.2k (=)

24

Pink Boutique

367.4k (1177)

0.39% (3824)

2.8k (3334)

16.6k (=)

25

curlbox

363.3k (1181)

1.48% (2107)

748.5k (592)

16k (=)

26

CarLifestyle

3.8M (184)

1.65% (1875)

3.1M (220)

15.9k (=)

27

National Geographic

83.6M (1)

0.90% (3006)

9.5M (86)

15.7k (=)

28

beIN SPORTS

3.5M (201)

0.33% (3876)

81.2k (1601)

15.4k (=)

29

LIKEtoKNOW.it

2.7M (260)

0.76% (3281)

2.2M (277)

15.4k (=)

30

HIGHSNOBIETY

1.9M (366)

1.40% (2218)

2.8M (240)

15.1k (=)