Keep a close eye on a brand's presence on Instagram and see how they perform.

Identify brands doing best at sparking interest and conversation with the ER (Engagement Rate) ranking - Sort brands by number of followers or #hashtag popularity - Narrow down to your competitors with categories - Get a detailed analysis on each brand's profile page.

all except celebrities

Brand Categories Followers ER i Average engagement rate of all media. Engagement rate is based on the likes and comments received divided by the number of followers at the time of the post. Posts on hashtag Media posted
1

National Geographic

83M (=)

0.92% (2973)

9.3M (85)

15.5k (28)

2

nike

75.3M (=)

1.26% (2421)

62.9M (5)

914 (2863)

3

Victoria's Secret

57.8M (=)

0.80% (3193)

4.1M (171)

5.4k (349)

4

Real Madrid C.F.

53.9M (=)

1.85% (1619)

8.8M (88)

1.8k (1642)

5

FC Barcelona

53.2M (=)

1.68% (1844)

3.7M (186)

10.1k (76)

6

9GAG: Go Fun The World

42.6M (=)

1.92% (1546)

2.2M (276)

14.4k (35)

7

Nike Football (Soccer)

30.7M (=)

2.77% (836)

685.8k (607)

1.5k (1963)

8

NASA

28.8M (=)

2.37% (1117)

2.1M (285)

2.2k (1319)

9

NBA

25.6M (=)

1.03% (2787)

11.7M (65)

22k (7)

10

CHANEL

25M (=)

0.68% (3387)

52.3M (8)

884 (2930)

11

H&M

23.7M (=)

0.75% (3278)

6.8M (109)

4k (602)

12

ZARA Official

23.4M (=)

0.63% (3491)

12.6k (2568)

1.7k (1739)

13

adidas Originals

23.3M (=)

0.97% (2875)

4M (174)

3.7k (657)

14

National Geographic Travel

21.2M (=)

1.34% (2294)

9.3M (84)

7.6k (154)

15

Louis Vuitton Official

20M (=)

0.57% (3576)

27.3M (22)

2.3k (1241)

16

Manchester United

19.8M (=)

1.97% (1479)

1.2M (425)

7.2k (186)

17

Gucci

19.1M (+1)

0.50% (3680)

40.8M (12)

3.9k (616)

18

Alia ✨⭐️

19.1M (-1)

2.16% (1279)

105.3k (1440)

1.1k (2528)

19

#UCL

18M (=)

1.08% (2716)

500.7k (710)

5.1k (407)

20

Dior Official

17.8M (=)

0.57% (3574)

38.4M (13)

3.1k (842)

21

adidas

17.3M (=)

1.16% (2587)

37.5M (14)

951 (2784)

22

Vogue

17.1M (=)

0.69% (3386)

775.4k (572)

4.1k (574)

23

M·A·C Cosmetics

17M (=)

0.57% (3566)

10.8M (71)

5.2k (389)

24

Starbucks Coffee ☕

15.8M (=)

2.70% (883)

29.8M (20)

1.5k (1916)

25

musical.ly

15.3M (=)

2.53% (1000)

2.2M (274)

1.6k (1799)

26

Dolce & Gabbana

15.1M (=)

0.39% (3815)

7.2M (100)

5.8k (308)

27

chrissy teigen

15.1M (=)

3.16% (640)

96.4k (1493)

3.2k (828)

28

Anastasia Beverly Hills

15.1M (=)

0.95% (2921)

12.4M (59)

11.3k (65)

29

Marvel Entertainment

14.9M (=)

1.40% (2212)

16.6M (42)

1.7k (1734)

30

Mesut Özil

14.6M (=)

4.03% (345)

475.8k (737)

982 (2720)

1

Dodge Viper

28.4k (3219)

223.32% (=)

6.6M (117)

24 (5071)

2

GroupG3

42.7k (2879)

158.29% (=)

103 (4710)

5 (5122)

3

Wipro Limited

17.7k (3587)

66.99% (=)

631 (4081)

394 (4106)

4

⚡️ThunderReach

59.6k (2616)

39.45% (=)

16 (4942)

10 (5110)

5

The Glee Project

19.3k (3523)

35.13% (=)

4.6k (3077)

192 (4635)

6

Closeup

14.9k (3695)

34.27% (=)

52 (4806)

9 (5112)

7

Republicants

48.6k (2774)

26.97% (=)

1.4k (3692)

276 (4409)

8

Durex UK

10.4k (3940)

24.21% (=)

71 (4753)

108 (4840)

9

Greece Photo Tours

12.1k (3839)

23.86% (=)

860 (3908)

114 (4828)

10

Cagatay Ulusoy

2.5M (285)

22.61% (=)

656.4k (625)

85 (4916)

11

Disney Movie Club

22.3k (3399)

21.20% (=)

9.2k (2722)

71 (4953)

12

ディレップジャマー

12k (3845)

21.12% (=)

88 (4727)

112 (4832)

13

Беларусь

20.2k (3486)

19.02% (=)

4.4M (160)

153 (4723)

14

Red Band Society

58.5k (2630)

19.00% (=)

28.1k (2151)

139 (4753)

15

Homayoun Shajarian

1M (609)

18.00% (=)

15.3k (2466)

44 (5024)

16

Lifestyle tv|on|fit

34.9k (3020)

16.74% (=)

105 (4702)

120 (4810)

17

Interstellar Movie

21.6k (3427)

15.62% (=)

4.5k (3082)

82 (4931)

18

Chips Ahoy!

11.8k (3859)

15.52% (=)

120.5k (1364)

87 (4914)

19

Tom Brady

3.1M (231)

15.30% (=)

614.1k (648)

193 (4630)

20

_artistiq

894.6k (658)

15.15% (=)

10.2k (2665)

290 (4377)

21

Rabbid Peach

18.6k (3559)

14.71% (=)

589 (4114)

133 (4772)

22

LEGO Batman

62.7k (2585)

13.59% (=)

1.4k (3685)

301 (4340)

23

Bundespolizei Karriere

29.3k (3194)

13.14% (=)

0 (5187)

279 (4399)

24

Unfriended

24.5k (3321)

12.54% (=)

1.8k (3555)

39 (5032)

25

Champagne Canard-Duchêne

10k (3962)

11.87% (=)

3.3k (3261)

92 (4893)

26

Swimming

13.3k (3767)

11.77% (=)

1 (5055)

405 (4074)

27

SteakEat

11.5k (3873)

11.72% (=)

347 (4344)

106 (4847)

28

Parks And Recreation

168.8k (1750)

10.91% (=)

418 (4278)

355 (4207)

29

The Lego Movie

33.7k (3059)

10.77% (=)

93.6k (1508)

52 (5001)

30

The Killing

12.2k (3835)

10.53% (=)

34.8k (2022)

233 (4522)

1

Fashionglama.com Photography

1.3k (4852)

3.20% (0)

443.8M (=)

427 (4017)

2

CONTEMPORARY ART

23k (3376)

9.37% (37)

307.6M (=)

92 (4896)

3

VSCO

3.5M (204)

2.28% (1186)

153.4M (=)

2.9k (928)

4

Paris

165.6k (1763)

1.56% (1996)

74M (=)

859 (2976)

5

nike

75.3M (2)

1.26% (2421)

62.9M (=)

914 (2863)

6

Visit Dubai

665.4k (819)

1.58% (1968)

58.9M (=)

1.4k (2087)

7

Dubai Airports

139k (1898)

1.20% (2509)

58.9M (=)

548 (3697)

8

CHANEL

25M (10)

0.68% (3387)

52.3M (=)

884 (2930)

9

visitcalifornia

306.6k (1278)

1.83% (1650)

48.4M (=)

2.9k (909)

10

Tumblr

1.2M (520)

1.04% (2776)

47M (=)

746 (3209)

11

Disney

10.5M (49)

1.60% (1948)

43.2M (=)

2.9k (921)

12

Gucci

19.1M (17)

0.50% (3680)

40.8M (=)

3.9k (616)

13

Dior Official

17.8M (20)

0.57% (3574)

38.4M (=)

3.1k (842)

14

adidas

17.3M (21)

1.16% (2587)

37.5M (=)

951 (2784)

15

VisitMexico

163.8k (1769)

2.49% (1028)

36M (=)

1.1k (2527)

16

Prada

14M (34)

0.36% (3837)

35.9M (=)

3k (896)

17

Hermès official account

5.8M (117)

0.52% (3647)

35.1M (=)

1.4k (2014)

18

gopro

13.4M (38)

2.68% (907)

32.5M (=)

3.9k (609)

19

CrossFit

2.2M (326)

1.08% (2712)

32.4M (=)

7.8k (141)

20

Starbucks Coffee ☕

15.8M (24)

2.70% (883)

29.8M (=)

1.5k (1916)

21

Las Vegas

451.9k (1049)

2.86% (787)

28M (=)

956 (2776)

22

Louis Vuitton Official

20M (15)

0.57% (3576)

27.3M (=)

2.3k (1241)

23

YouTube

11M (44)

0.97% (2890)

27.1M (=)

1.2k (2281)

24

GIVENCHY

9.3M (65)

0.44% (3763)

27M (=)

2.6k (1072)

25

Orange France

11.2k (3893)

4.05% (336)

26.3M (=)

1.3k (2255)

26

BMW France

61.2k (2598)

2.19% (1256)

25.2M (=)

1.3k (2147)

27

BMW

14.1M (33)

2.03% (1435)

25.2M (=)

4.2k (534)

28

Star Wars

8.3M (78)

1.95% (1504)

25M (=)

2.7k (1005)

29

Burberry

10.4M (55)

0.56% (3581)

24.6M (=)

3.5k (739)

30

Cartier Official

6M (115)

0.63% (3492)

24.5M (=)

1.2k (2355)

4861

Bikester

93 (5122)

66.95% (0)

2 (5046)

103 (+1)

4862

Freelance Desain Grafis

2.1k (4702)

31.25% (0)

111 (4695)

103 (-2)

4863

M E N D E L E E V V O D K A

737 (4972)

9.87% (0)

185 (4565)

103 (-4)

4864

Prudential

7.3k (4128)

4.53% (0)

179 (4582)

102 (=)

4865

길벗

1.3k (4837)

8.84% (0)

6 (5008)

102 (=)

4866

Health Careers

156 (5110)

84.76% (0)

79 (4741)

101 (=)

4867

Legion Paris

902 (4932)

17.62% (0)

187 (4560)

101 (-17)

4868

LUCY + OLLIE Boutique

14.6k (3716)

1.19% (2531)

360 (4335)

100 (=)

4869

Omni Limo

3.2k (4530)

11.86% (0)

86 (4729)

100 (+1)

4870

High Sierra

1k (4907)

17.46% (0)

53.7k (1811)

100 (-3)

4871

Brittany Stoess

568 (5010)

24.31% (0)

64 (4778)

100 (-2)

4872

Интернет-магазин SKAY.UA

6.3k (4213)

2.84% (0)

851 (3916)

100 (-1)

4873

Game News Intel

1.1k (4889)

3.85% (0)

0 (5127)

99 (-1)

4874

Ambizion Apparel

132 (5114)

17.82% (0)

148 (4627)

98 (=)

4875

oldpassion

3.3k (4517)

4.10% (0)

6.3k (2907)

98 (-2)

4876

AXE Middle East

323 (5064)

4.62% (0)

18 (4936)

97 (-1)

4877

Attic Salt

2.3k (4662)

8.36% (0)

0 (5143)

97 (=)

4878

Creative Recreation

120.9k (2016)

0.93% (2958)

51.1k (1830)

97 (-2)

4879

Samsara Life

609 (5001)

1.76% (0)

220 (4506)

95 (+1)

4880

LEAP STREET

1.1k (4899)

8.82% (0)

151 (4621)

95 (+1)

4881

Genius Marketplace

2.8k (4597)

2.41% (0)

60 (4788)

95 (+1)

4882

Nabobil.no

853 (4944)

3.98% (0)

231 (4489)

95 (+3)

4883

Lily Paloma ®

2.8k (4586)

8.27% (0)

149 (4624)

95 (-5)

4884

WithHer_ladies

1.1k (4901)

1.80% (0)

90 (4724)

95 (-5)

4885

LootMarket.com

3.3k (4514)

1.50% (0)

68 (4764)

94 (-2)

4886

SEPbeauty

5.6k (4257)

4.90% (0)

435.9k (783)

94 (+2)

4887

ATHLEATZ Supplements

22.6k (3388)

0.81% (3169)

3.5k (3225)

94 (-3)

4888

Moons Of Noor

3.2k (4538)

4.10% (0)

294 (4406)

93 (+3)

4889

Narang Chocolate & Desserts

211 (5092)

11.41% (0)

68 (4765)

93 (-3)

4890

Delfrance Ribeiro

1.7k (4769)

11.44% (0)

193 (4544)

93 (-1)