Keep a close eye on a brand's presence on Instagram and see how they perform.

Identify brands doing best at sparking interest and conversation with the ER (Engagement Rate) ranking - Sort brands by number of followers or #hashtag popularity - Narrow down to your competitors with categories - Get a detailed analysis on each brand's profile page.

all except celebrities

Brand Categories Followers ER i Average engagement rate of all media. Engagement rate is based on the likes and comments received divided by the number of followers at the time of the post. Posts on hashtag Media posted
1

National Geographic

73.3M (=)

1.07% (2692)

6.3M (96)

13.4k (28)

2

nike

70.3M (=)

1.61% (1948)

53.8M (5)

890 (2530)

3

Victoria's Secret

53M (=)

0.95% (2859)

3.6M (159)

4.6k (338)

4

FC Barcelona

48.1M (=)

1.74% (1811)

3.1M (181)

9.2k (65)

5

Real Madrid C.F.

46.9M (=)

1.92% (1627)

7M (86)

1.2k (2030)

6

9GAG

38.3M (=)

2.20% (1310)

1.7M (287)

12.4k (33)

7

Nike Football (Soccer)

26.9M (=)

3.08% (710)

525.9k (615)

1.4k (1718)

8

NBA

22.1M (=)

1.05% (2716)

9.5M (64)

19.7k (5)

9

NASA

21.1M (=)

2.77% (905)

1.6M (299)

1.9k (1233)

10

H&M

19.4M (=)

0.93% (2909)

5.7M (109)

3.3k (633)

11

CHANEL

19.1M (=)

0.83% (3046)

48M (8)

661 (3037)

12

adidas Originals

18.3M (=)

1.14% (2571)

3.4M (168)

3.3k (611)

13

Manchester United

16.8M (=)

2.16% (1363)

990.5k (432)

6k (194)

14

ZARA Official

16.7M (=)

0.80% (3094)

12.8k (2374)

1.3k (1781)

15

National Geographic Travel

16.2M (=)

1.46% (2145)

6.3M (95)

6.3k (171)

16

Louis Vuitton Official

15.5M (=)

0.66% (3305)

25M (23)

1.9k (1279)

17

Vogue

15.1M (=)

0.93% (2896)

534.1k (609)

3.2k (654)

18

Dior Official

14.5M (=)

0.67% (3296)

35.3M (13)

2.2k (1039)

19

M·A·C Cosmetics

14.4M (=)

0.66% (3310)

8.4M (75)

3.8k (478)

20

Starbucks Coffee ☕

13.6M (=)

3.01% (748)

26.9M (19)

1.3k (1779)

21

Gucci

13.5M (=)

0.52% (3462)

35.5M (12)

3k (715)

22

Anastasia Beverly Hills

13.3M (=)

1.01% (2777)

9M (67)

9.7k (55)

23

adidas

13.2M (=)

1.34% (2289)

29.4M (16)

1.1k (2157)

24

Dolce & Gabbana

12.8M (=)

0.45% (3532)

6.4M (92)

4.3k (387)

25

forever21

12.6M (=)

1.54% (2047)

4.1M (148)

4.2k (417)

26

musical.ly

12.2M (+1)

3.57% (507)

1.8M (278)

1.4k (1750)

27

WWE

12.2M (-1)

0.96% (2847)

7.9M (78)

11k (46)

28

gopro

11.9M (=)

3.13% (685)

27.3M (18)

3.3k (604)

29

Prada

11.6M (=)

0.47% (3520)

34.1M (14)

2.2k (1057)

30

Jordan

11.5M (=)

1.90% (1653)

709.9k (520)

1k (2268)

1

Dodge Viper

23.8k (3079)

164.85% (=)

5.6M (115)

24 (4779)

2

Mattel

35.6k (2778)

101.65% (=)

645.6k (549)

1 (4826)

3

tv|on|fit

32.9k (2838)

45.66% (=)

82 (4486)

98 (4599)

4

Closeup

15.3k (3413)

35.57% (=)

87 (4472)

25 (4777)

5

The Glee Project

20.5k (3216)

35.10% (=)

4.6k (2880)

192 (4325)

6

Interstellar Movie

22.1k (3140)

20.69% (=)

5.1k (2839)

80 (4651)

7

Беларусь

20k (3234)

19.48% (=)

3.3M (171)

133 (4484)

8

Disney Movie Club

20.2k (3224)

19.42% (=)

8.2k (2605)

71 (4669)

9

Red Band Society

59.5k (2409)

18.81% (=)

26.4k (2011)

139 (4471)

10

Homayoun Shajarian

670.6k (703)

18.36% (=)

10k (2514)

35 (4748)

11

_artistiq

966.7k (553)

15.29% (=)

8.5k (2585)

290 (4062)

12

TheEvilWithin

18.4k (3293)

14.80% (=)

74.8k (1488)

71 (4670)

13

Bundespolizei Karriere

13.3k (3504)

14.78% (=)

0 (4859)

162 (4408)

14

Chips Ahoy!

11.6k (3586)

14.56% (=)

116.7k (1255)

87 (4628)

15

Justpaintings

13.8k (3471)

14.08% (=)

2.6k (3149)

90 (4617)

16

LEGO Batman

65.6k (2323)

13.59% (=)

1.4k (3444)

301 (4027)

17

The Lego Movie

33.2k (2832)

12.82% (=)

90.7k (1375)

49 (4712)

18

Unfriended

26.1k (3018)

12.47% (=)

1.9k (3303)

39 (4735)

19

Swimming

15k (3422)

11.82% (=)

2 (4772)

405 (3730)

20

CONTEMPORARY ART

21.7k (3160)

11.35% (=)

237.2M (2)

94 (4607)

21

Mono County Tourism

12.8k (3529)

11.33% (=)

2.4k (3174)

532 (3392)

22

Parks And Recreation

167.5k (1568)

11.00% (=)

392 (4020)

354 (3876)

23

The Killing

11.1k (3618)

10.39% (=)

32.2k (1899)

233 (4223)

24

TONI MAHFUD†

2.8M (213)

10.01% (=)

36.7k (1839)

918 (2467)

25

Wake And Bake Entertainment®

19.2k (3265)

9.95% (+3)

27.6k (1986)

86 (4633)

26

queensuniversity

19.8k (3244)

9.95% (=)

49.3k (1709)

609 (3165)

27

Verne Q. Powell Flutes

11.2k (3615)

9.95% (-2)

2.4k (3175)

426 (3677)

28

Sardinia.in

11.6k (3585)

9.94% (-1)

29.1k (1951)

302 (4024)

29

Saechsische Schweiz

15.8k (3384)

9.53% (=)

4.2k (2924)

243 (4190)

30

ryazan.city

10k (3692)

9.40% (=)

13.1k (2362)

725 (2889)

1

Fashionglama.com Photography

1.1k (4587)

3.45% (0)

355.7M (=)

373 (3829)

2

CONTEMPORARY ART

21.7k (3160)

11.35% (20)

237.2M (=)

94 (4607)

3

VSCO

3.1M (188)

2.61% (992)

128.6M (=)

2.4k (932)

4

Paris

156.9k (1622)

1.89% (1669)

61M (=)

711 (2916)

5

nike

70.3M (2)

1.61% (1948)

53.8M (=)

890 (2530)

6

Visit Dubai

539.1k (824)

1.59% (1975)

50.4M (+1)

1.1k (2154)

7

Dubai Airports

94k (1999)

1.66% (1891)

50.4M (-1)

418 (3694)

8

CHANEL

19.1M (11)

0.83% (3046)

48M (=)

661 (3037)

9

Tumblr

1M (523)

1.34% (2294)

40M (=)

516 (3434)

10

visitcalifornia

257k (1247)

2.06% (1475)

38.7M (=)

2.4k (918)

11

Disney

8.8M (48)

1.99% (1558)

36.7M (=)

2.2k (1049)

12

Gucci

13.5M (21)

0.52% (3462)

35.5M (=)

3k (715)

13

Dior Official

14.5M (18)

0.67% (3296)

35.3M (=)

2.2k (1039)

14

Prada

11.6M (29)

0.47% (3520)

34.1M (=)

2.2k (1057)

15

Hermès official account

4.4M (121)

0.66% (3303)

32.4M (=)

1.2k (1987)

16

adidas

13.2M (23)

1.34% (2289)

29.4M (=)

1.1k (2157)

17

VisitMexico

66.1k (2312)

1.68% (1865)

28.7M (=)

682 (2986)

18

gopro

11.9M (28)

3.13% (685)

27.3M (=)

3.3k (604)

19

Starbucks Coffee ☕

13.6M (20)

3.01% (748)

26.9M (=)

1.3k (1779)

20

GIVENCHY

7.9M (61)

0.54% (3441)

26.2M (=)

2.2k (1038)

21

CrossFit

1.8M (315)

1.25% (2418)

25.6M (=)

6.3k (175)

22

Las Vegas

358.1k (1055)

2.79% (896)

25.2M (=)

863 (2576)

23

Louis Vuitton Official

15.5M (16)

0.66% (3305)

25M (=)

1.9k (1279)

24

Burberry

9M (45)

0.73% (3201)

23.8M (=)

2.9k (737)

25

Cartier Official

4.7M (115)

0.82% (3067)

23.7M (=)

907 (2486)

26

Kik

182.2k (1499)

3.22% (649)

23.1M (=)

314 (3992)

27

Orange France

11.2k (3612)

4.05% (385)

22.8M (=)

1.3k (1899)

28

Chloé

4.2M (127)

0.69% (3265)

22.6M (=)

1.3k (1818)

29

Star Wars

6.9M (73)

2.18% (1336)

21.5M (=)

2.3k (995)

30

youtube

8.5M (55)

1.19% (2510)

20.8M (=)

1.1k (2239)

4861

Biotherm Canada

0 (4853)

0.00% (0)

321 (4114)

0 (-3)

4862

Suavva Smoothies

0 (4848)

7.92% (0)

220 (4233)

0 (-19)

4863

Kerastase Danmark

0 (4844)

0.00% (0)

559.6k (595)

0 (-17)

4864

Body Shop NL

0 (4892)

0.00% (0)

406 (4006)

0 (=)

4865

Nokia Greece

0 (4882)

0.00% (0)

224 (4228)

0 (+26)

4866

Nokia Turkiye

0 (4884)

0.00% (0)

89 (4467)

0 (+26)

4867

Yahoo! Screen

0 (4873)

0.00% (0)

1.8k (3334)

0 (-27)

4868

Quinn & Co.

0 (4890)

0.00% (0)

245 (4197)

0 (+9)

4869

The Body Shop Danmark

0 (4888)

0.00% (0)

1.7k (3345)

0 (-25)

4870

L'Oréal Paris France

0 (4867)

0.00% (0)

2.5M (211)

0 (-2)

4871

Euro 2016

0 (4832)

0.00% (0)

2.4M (235)

0 (-24)

4872

pepsi

0 (4841)

1.49% (0)

1.5M (321)

0 (+9)

4873

Maybelline Chile

0 (4868)

0.00% (0)

2.6k (3145)

0 (-20)

4874

Gail

0 (4893)

0.00% (0)

71 (4509)

0 (-4)

4875

GDF Suez

0 (4835)

0.00% (0)

1.6k (3402)

0 (+1)

4876

The Body Shop Belgium

0 (4886)

0.00% (0)

785 (3712)

0 (-14)

4877

Lancôme Hong-Kong

0 (4878)

0.00% (0)

11.9k (2413)

0 (+6)

4878

Desperados

0 (4870)

0.00% (0)

376.2k (742)

0 (+15)

4879

American Eagle Russia

0 (4862)

0.00% (0)

273 (4167)

0 (-44)

4880

Biotherm Homme

0 (4834)

0.00% (0)

58 (4543)

0 (+10)

4881

Elim Pulso Com

0 (4836)

0.00% (0)

9.2k (2544)

0 (-10)

4882

L'Oréal Professionnel DK

0 (4845)

0.00% (0)

333.4k (792)

0 (-13)

4883

Biotherm VE

0 (4874)

0.00% (0)

23 (4659)

0 (+1)

4884

veganinfocus

4.9k (4024)

4.31% (0)

8 (4723)

0 (+2)

4885

5 Gum

3.7k (4156)

365.02% (0)

53k (1672)

0 (-31)

4886

Michael Carrick

0 (4833)

0.00% (0)

61.5k (1592)

0 (-12)

4887

Nike Snowboarding

0 (4846)

0.00% (0)

15.5k (2273)

0 (-38)

4888

Lancôme Italia

0 (4850)

0.00% (0)

460 (3949)

0 (-43)

4889

Biotherm Korea

0 (4879)

0.00% (0)

75 (4499)

0 (-39)

4890

Deuter USA

0 (4872)

0.00% (0)

1.4k (3438)

0 (-33)