Keep a close eye on a brand's presence on Instagram and see how they perform.

Identify brands doing best at sparking interest and conversation with the ER (Engagement Rate) ranking - Sort brands by number of followers or #hashtag popularity - Narrow down to your competitors with categories - Get a detailed analysis on each brand's profile page.

all except celebrities

Brand Categories Followers ER i Average engagement rate of all media. Engagement rate is based on the likes and comments received divided by the number of followers at the time of the post. Posts on hashtag Media posted
1

National Geographic

86.1M (=)

0.87% (3142)

10.4M (85)

16.4k (26)

2

nike

76.2M (=)

1.15% (2648)

66.3M (7)

914 (2980)

3

Victoria's Secret

58.7M (=)

0.73% (3399)

4.4M (175)

5.8k (327)

4

Real Madrid C.F.

55.8M (=)

1.81% (1706)

9.4M (93)

1.9k (1572)

5

FC Barcelona

55.1M (=)

1.66% (1899)

4M (188)

10.4k (81)

6

9GAG: Go Fun The World

44M (=)

1.89% (1612)

2.4M (276)

15.3k (34)

7

Nike Football (Soccer)

31.4M (=)

2.67% (921)

765.9k (605)

1.5k (2032)

8

NASA

30.9M (=)

2.29% (1201)

2.3M (284)

2.3k (1336)

9

NBA

27M (=)

1.03% (2846)

12.6M (71)

23.4k (7)

10

CHANEL

26.4M (=)

0.63% (3573)

53.9M (10)

996 (2828)

11

adidas Originals

24.7M (=)

0.93% (3005)

4.3M (182)

3.9k (664)

12

H&M

24.4M (=)

0.71% (3413)

7.2M (119)

4.1k (603)

13

ZARA Official

24.4M (=)

0.57% (3650)

12.4k (2624)

1.8k (1733)

14

National Geographic Travel

22.5M (=)

1.30% (2411)

10.4M (84)

8.1k (149)

15

Louis Vuitton Official

21.5M (=)

0.54% (3695)

28.5M (25)

2.4k (1244)

16

Gucci

21.4M (=)

0.52% (3739)

43.5M (14)

4.2k (590)

17

Manchester United

20.9M (=)

1.94% (1556)

1.3M (434)

7.6k (183)

18

Alia ✨⭐️

20.4M (=)

2.36% (1149)

133.7k (1350)

1.1k (2562)

19

#UCL

20M (=)

1.14% (2657)

3.8M (194)

5.7k (342)

20

adidas

18.7M (=)

1.07% (2774)

40.4M (15)

952 (2904)

21

Dior Official

18.5M (=)

0.53% (3727)

39.5M (16)

3.5k (802)

22

M·A·C Cosmetics

17.8M (=)

0.54% (3707)

11.7M (77)

5.7k (344)

23

Vogue

17.6M (=)

0.65% (3527)

856.2k (558)

4.4k (552)

24

Marvel Entertainment

16.6M (=)

1.32% (2375)

18M (44)

1.9k (1584)

25

chrissy teigen

16.3M (=)

3.34% (574)

106.3k (1484)

3.2k (870)

26

Anastasia Beverly Hills

16.2M (=)

0.95% (2979)

13.7M (62)

11.9k (64)

27

Starbucks Coffee ☕

16.1M (=)

2.53% (1028)

30.7M (22)

1.6k (1930)

28

Dolce & Gabbana

15.9M (=)

0.37% (3923)

7.6M (110)

6.2k (290)

29

Premier League

15.6M (=)

1.27% (2448)

2.4M (281)

6.7k (230)

30

Mesut Özil

15.5M (=)

4.02% (363)

503.1k (747)

1k (2755)

1

Dodge Viper

30k (3250)

245.74% (=)

7M (120)

24 (5252)

2

GroupG3

41.7k (2971)

158.10% (=)

103 (4856)

5 (5311)

3

Wipro Limited

25.8k (3369)

88.97% (=)

667 (4169)

435 (4123)

4

The Glee Project

19k (3621)

35.22% (=)

4.5k (3154)

192 (4767)

5

Closeup

14.4k (3815)

34.31% (=)

52 (4955)

9 (5301)

6

⚡️ThunderReach

59.4k (2694)

29.87% (=)

20 (5090)

11 (5291)

7

Techfest, IIT Bombay

15.1k (3784)

26.95% (=)

64 (4926)

576 (3756)

8

Durex UK

11.8k (3964)

26.37% (=)

73 (4902)

108 (4993)

9

Republicants

49.2k (2845)

26.25% (=)

1.6k (3696)

281 (4527)

10

Cagatay Ulusoy

2.7M (283)

23.14% (=)

719.7k (619)

86 (5072)

11

Greece Photo Tours

11.3k (3996)

22.42% (=)

924 (3978)

119 (4961)

12

Disney Movie Club

23.4k (3448)

22.25% (=)

9.5k (2769)

71 (5127)

13

ディレップジャマー

12k (3953)

21.13% (=)

88 (4873)

112 (4980)

14

Red Band Society

58.4k (2702)

19.10% (=)

28.3k (2194)

139 (4900)

15

Беларусь

22.8k (3472)

18.82% (=)

4.8M (161)

163 (4837)

16

Interstellar Movie

23.3k (3456)

17.33% (=)

4.7k (3132)

82 (5091)

17

Chips Ahoy!

12.2k (3941)

16.17% (=)

121.7k (1398)

87 (5071)

18

Homayoun Shajarian

1.1M (585)

15.88% (=)

17.4k (2455)

57 (5163)

19

Lifestyle tv|on|fit

34.4k (3133)

15.19% (=)

109 (4841)

124 (4949)

20

_artistiq

871k (694)

15.15% (=)

10.7k (2715)

290 (4499)

21

Rabbid Peach

19.4k (3607)

14.71% (=)

718 (4125)

137 (4916)

22

Tom Brady

3.9M (192)

13.87% (=)

705.3k (625)

244 (4633)

23

Bundespolizei Karriere

36.8k (3067)

13.74% (=)

0 (5281)

335 (4377)

24

LEGO Batman

61.5k (2662)

13.59% (=)

1.4k (3759)

301 (4463)

25

BLΛƆKPIИK

8M (86)

13.21% (=)

3.7M (198)

381 (4279)

26

Unfriended

23.9k (3436)

12.57% (=)

1.8k (3654)

39 (5202)

27

Menē Official Account

13.5k (3867)

12.13% (=)

326 (4494)

35 (5217)

28

Swimming

12.7k (3912)

11.77% (=)

1 (5225)

405 (4201)

29

SteakEat

11.3k (3989)

11.74% (=)

375 (4437)

105 (5006)

30

Parks And Recreation

174.8k (1775)

10.86% (=)

427 (4388)

357 (4330)

1

VEREL

2k (4858)

4.99% (0)

478.3M (=)

275 (4552)

2

Fashionglama.com Photography

1.3k (5005)

3.20% (0)

478.3M (=)

439 (4113)

3

ANDREY KALININ

22.7k (3476)

9.11% (45)

336.4M (=)

91 (5057)

4

A FIRMA

457 (5206)

26.64% (0)

187.9M (=)

170 (4820)

5

VSCO

3.5M (210)

2.21% (1259)

161.2M (=)

3k (947)

6

Paris

170.3k (1792)

1.58% (2013)

79M (=)

898 (3019)

7

nike

76.2M (2)

1.15% (2648)

66.3M (=)

914 (2980)

8

Visit Dubai

793.8k (745)

1.73% (1832)

62.6M (=)

1.5k (2025)

9

Dubai Airports

159.5k (1840)

1.10% (2726)

62.6M (=)

600 (3689)

10

CHANEL

26.4M (10)

0.63% (3573)

53.9M (=)

996 (2828)

11

visitcalifornia

321.9k (1282)

1.77% (1770)

51.8M (=)

3.1k (914)

12

Tumblr

1.3M (529)

1.00% (2895)

50M (=)

836 (3142)

13

Disney

10.9M (53)

1.53% (2081)

45.8M (=)

3.1k (900)

14

Gucci

21.4M (16)

0.52% (3739)

43.5M (=)

4.2k (590)

15

adidas

18.7M (20)

1.07% (2774)

40.4M (=)

952 (2904)

16

Dior Official

18.5M (21)

0.53% (3727)

39.5M (=)

3.5k (802)

17

VisitMexico

225.3k (1555)

2.59% (992)

38.8M (=)

1.2k (2384)

18

Prada

14.7M (33)

0.34% (3957)

36.7M (=)

3.3k (859)

19

Hermès official account

6.2M (121)

0.49% (3786)

36M (=)

1.5k (1977)

20

CrossFit

2.3M (325)

1.05% (2824)

34.9M (=)

8.3k (140)

21

GoPro

13.6M (39)

2.58% (997)

34.2M (=)

4.1k (609)

22

Starbucks Coffee ☕

16.1M (27)

2.53% (1028)

30.7M (=)

1.6k (1930)

23

YouTube

11.7M (46)

0.92% (3021)

29.8M (=)

1.3k (2277)

24

Las Vegas

482.9k (1045)

2.92% (778)

28.8M (=)

980 (2860)

25

Louis Vuitton Official

21.5M (15)

0.54% (3695)

28.5M (=)

2.4k (1244)

26

GIVENCHY

9.7M (68)

0.41% (3891)

27.5M (=)

2.7k (1073)

27

Orange France

11.2k (4005)

4.05% (354)

27.4M (=)

1.3k (2365)

28

Star Wars

8.9M (76)

1.95% (1546)

27.4M (=)

2.8k (1010)

29

BMW France

66.4k (2596)

2.18% (1277)

27M (=)

1.4k (2208)

30

BMW

14.9M (32)

1.96% (1539)

27M (=)

4.5k (522)

4861

Privato Cafe

6.6k (4311)

6.78% (0)

565 (4254)

157 (-2)

4862

LuxuryInsider

705 (5150)

3.89% (0)

0 (5388)

156 (+1)

4863

Rub-A-Dub ATL

1.4k (4968)

5.43% (0)

457 (4353)

156 (-1)

4864

Goood Pizza

1.1k (5061)

9.44% (0)

79 (4890)

154 (+1)

4865

Banque Nationale du Canada

3.3k (4650)

1.93% (0)

1.3k (3824)

154 (+2)

4866

Kostelecké Uzeniny

1.2k (5014)

5.56% (0)

179 (4716)

153 (=)

4867

Интернет-магазин SKAY.UA

6k (4358)

1.96% (0)

940 (3965)

153 (+2)

4868

Kimberly-Clark Corporation

1.4k (4983)

3.82% (0)

8.4k (2830)

152 (=)

4869

Pitane

5.5k (4407)

5.17% (0)

61 (4935)

152 (+2)

4870

kreathieves

7.7k (4222)

2.52% (0)

0 (5331)

151 (+2)

4871

Jurassic Park Builder

1.8k (4893)

13.39% (0)

4 (5193)

151 (-1)

4872

Accuride International

2.9k (4710)

9.03% (0)

34 (5025)

150 (+1)

4873

妳好南搞

1.1k (5067)

8.34% (0)

0 (5253)

150 (+2)

4874

Façonnable Official

6.6k (4322)

2.25% (0)

6.8k (2944)

150 (=)

4875

Vespa India

9.1k (4132)

3.69% (0)

3.6k (3284)

149 (+1)

4876

Denon

14.4k (3811)

3.67% (450)

3k (3375)

149 (+1)

4877

Mail Online Sport

448 (5207)

14.26% (0)

37 (5014)

148 (+1)

4878

TM Tsukor • Est. in Kiev

3.7k (4611)

1.52% (0)

152 (4759)

148 (+1)

4879

House of Formen

7.4k (4255)

9.91% (0)

12.9k (2606)

148 (+2)

4880

Socks Collection | سوكس كولكشن

4k (4563)

2.63% (0)

1.9k (3631)

147 (=)

4881

Pier Martino Eyewear

1k (5077)

18.67% (0)

193 (4685)

146 (+2)

4882

Little Sushiya

535 (5188)

19.37% (0)

437 (4377)

146 (+2)

4883

ESET

2.6k (4763)

3.86% (0)

10.8k (2711)

146 (-1)

4884

Ferrero Rocher Colombia

4.6k (4502)

5.61% (0)

41 (4987)

143 (+4)

4885

Howlin' Rooster Guitars & Such

1.1k (5065)

10.77% (0)

85 (4879)

143 (+2)

4886

LetsTango.com

2.4k (4787)

4.28% (0)

401 (4413)

143 (-1)

4887

FIJI Water ASIA

302 (5251)

10.03% (0)

33 (5030)

143 (+2)

4888

DIZAIND

7.5k (4246)

0.86% (0)

148 (4766)

143 (-2)

4889

AEGEAN'S GREECE

631 (5166)

23.85% (0)

182 (4708)

142 (+2)

4890

Premier Inn

4k (4565)

4.37% (0)

35.5k (2056)

142 (=)