Keep a close eye on a brand's presence on Instagram and see how they perform.

Identify brands doing best at sparking interest and conversation with the ER (Engagement Rate) ranking - Sort brands by number of followers or #hashtag popularity - Narrow down to your competitors with categories - Get a detailed analysis on each brand's profile page.

all except celebrities

Brand Categories Followers ER i Average engagement rate of all media. Engagement rate is based on the likes and comments received divided by the number of followers at the time of the post. Posts on hashtag Media posted
1

National Geographic

81.5M (=)

0.95% (2886)

8.5M (87)

15k (27)

2

nike

74.4M (=)

1.36% (2272)

60.7M (5)

912 (2768)

3

Victoria's Secret

57.1M (=)

0.85% (3059)

3.9M (172)

5.1k (357)

4

Real Madrid C.F.

52.7M (=)

1.88% (1600)

8.5M (85)

1.6k (1679)

5

FC Barcelona

52.2M (=)

1.69% (1825)

3.5M (185)

9.9k (74)

6

9GAG: Go Fun The World

41.9M (=)

1.96% (1493)

2M (284)

13.9k (34)

7

Nike Football (Soccer)

30.1M (=)

2.80% (822)

641.2k (612)

1.5k (1895)

8

NASA

27.4M (=)

2.45% (1047)

2M (286)

2.1k (1296)

9

NBA

24.8M (=)

1.03% (2768)

11M (65)

21.2k (7)

10

CHANEL

24.1M (=)

0.72% (3286)

51.1M (8)

817 (2960)

11

H&M

22.9M (=)

0.80% (3162)

6.5M (111)

3.8k (610)

12

adidas Originals

22.3M (=)

1.01% (2791)

3.9M (173)

3.6k (645)

13

ZARA Official

22.2M (=)

0.67% (3381)

12.6k (2522)

1.6k (1753)

14

National Geographic Travel

20.1M (=)

1.38% (2245)

8.5M (86)

7.3k (157)

15

Manchester United

19.2M (=)

2.00% (1449)

1.2M (420)

6.9k (181)

16

Louis Vuitton Official

19.1M (=)

0.59% (3494)

26.6M (23)

2.2k (1268)

17

Alia ✨⭐️

17.9M (=)

2.01% (1439)

85.3k (1526)

1k (2515)

18

Gucci

17.6M (=)

0.50% (3626)

39.1M (12)

3.6k (641)

19

Dior Official

17M (=)

0.59% (3496)

37.5M (13)

2.9k (883)

20

Vogue

16.8M (=)

0.73% (3280)

714.7k (583)

3.9k (588)

21

#UCL

16.7M (=)

1.08% (2686)

458.2k (732)

4.4k (476)

22

adidas

16.6M (=)

1.20% (2499)

35.5M (14)

1.2k (2322)

23

M·A·C Cosmetics

16.4M (=)

0.59% (3484)

10.2M (72)

4.8k (413)

24

Starbucks Coffee ☕

15.3M (=)

2.78% (835)

29M (20)

1.5k (1881)

25

musical.ly

14.9M (=)

2.72% (885)

2M (283)

1.6k (1763)

26

Anastasia Beverly Hills

14.6M (=)

0.96% (2872)

11.7M (61)

10.9k (63)

27

Dolce & Gabbana

14.6M (=)

0.41% (3730)

7M (100)

5.2k (340)

28

chrissy teigen

14.5M (=)

3.16% (636)

92.9k (1476)

3.1k (798)

29

Marvel Entertainment

14.1M (=)

1.62% (1906)

15.8M (43)

1.4k (1920)

30

Mesut Özil

14.1M (=)

4.10% (325)

460.1k (727)

948 (2688)

1

Dodge Viper

27.3k (3177)

208.29% (=)

6.4M (116)

24 (4971)

2

GroupG3

43.3k (2810)

158.49% (=)

104 (4623)

5 (5023)

3

Closeup

15.2k (3607)

37.34% (=)

47 (4738)

25 (4967)

4

Wipro Limited

10.6k (3857)

35.98% (=)

600 (4031)

351 (4135)

5

The Glee Project

19.6k (3439)

35.10% (=)

4.5k (3027)

192 (4537)

6

Lifestyle tv|on|fit

33.2k (3009)

25.87% (=)

82 (4650)

108 (4756)

7

Cagatay Ulusoy

2.4M (284)

22.51% (=)

612.1k (629)

83 (4838)

8

Interstellar Movie

21.5k (3359)

21.61% (=)

5.6k (2930)

80 (4843)

9

Dileep Jamma

11.5k (3798)

21.45% (=)

88 (4638)

111 (4740)

10

Disney Movie Club

21.2k (3374)

20.27% (=)

9.1k (2688)

71 (4860)

11

Red Band Society

58.6k (2575)

18.96% (=)

27.3k (2119)

139 (4659)

12

Беларусь

20.1k (3421)

18.58% (=)

4.2M (161)

148 (4640)

13

Homayoun Shajarian

941.3k (619)

18.44% (=)

14k (2470)

42 (4927)

14

Chips Ahoy!

11.7k (3785)

15.35% (=)

119.8k (1331)

87 (4824)

15

Cas

907.1k (634)

15.26% (=)

9.8k (2639)

288 (4308)

16

Rabbid Peach

17.1k (3532)

14.84% (=)

441 (4175)

128 (4692)

17

LEGO Batman

63.3k (2510)

13.59% (=)

1.4k (3612)

301 (4262)

18

Justpaintings

17.1k (3534)

13.43% (=)

4.2k (3066)

99 (4786)

19

Bundespolizei Karriere

24.6k (3249)

13.30% (=)

0 (5072)

250 (4393)

20

Unfriended

24.8k (3243)

12.53% (=)

1.8k (3500)

39 (4931)

21

Swimming

13.6k (3687)

11.79% (=)

1 (4963)

405 (3982)

22

SteakEat

11.6k (3795)

11.70% (=)

311 (4310)

106 (4764)

23

The Lego Movie

34k (2981)

11.40% (=)

92.8k (1478)

51 (4907)

24

Parks And Recreation

167k (1714)

11.02% (=)

406 (4217)

354 (4118)

25

The Killing

11.9k (3777)

10.49% (+1)

34.4k (1987)

233 (4437)

26

STABILO Singapore

11.1k (3824)

10.46% (-1)

819 (3871)

353 (4126)

27

TONI MAHFUD†

3.2M (210)

9.92% (+2)

51.1k (1801)

934 (2715)

28

Lovs - Lovin' On Viral Stuff

10.2k (3877)

9.88% (-1)

43 (4746)

82 (4839)

29

Mono County Tourism

16.6k (3552)

9.87% (+2)

3.5k (3161)

721 (3171)

30

Kinky Boots on Broadway

121.6k (1948)

9.86% (=)

200.5k (1106)

630 (3402)

4861

Master Cleaner Corp

83 (5028)

34.29% (0)

14 (+2)

30 (4952)

4862

Dreamworld Boardshop

4.6k (4267)

31.24% (0)

14 (-2)

296 (4281)

4863

샘표우리맛연구중심

967 (4830)

10.01% (0)

14 (-5)

103 (4772)

4864

Jose Ortiz Bernal

2.2k (4598)

11.53% (0)

13 (+4)

344 (4154)

4865

Pitane

3.7k (4370)

8.78% (0)

13 (+6)

74 (4856)

4866

Joel Goodrich

18.8k (3469)

2.35% (1125)

13 (+1)

196 (4528)

4867

bon o bon Bolivia

856 (4848)

1.31% (0)

13 (-2)

439 (3889)

4868

The Bralette Boutique

17.4k (3522)

2.41% (1083)

13 (+6)

312 (4228)

4869

Team Liquid

139.9k (1838)

3.97% (358)

13 (+1)

889 (2818)

4870

Back of House

11k (3830)

1.34% (2296)

13 (-1)

1.5k (1893)

4871

Mix-o-Logic

22k (3342)

6.30% (102)

13 (+2)

354 (4121)

4872

Jaza Cosmetics

14.5k (3645)

0.64% (3442)

13 (=)

58 (4895)

4873

NVIDIA GeForce Brasil

53.9k (2643)

1.06% (2701)

12 (+6)

748 (3106)

4874

Expansion CNN

77.6k (2340)

0.20% (3855)

12 (+2)

249 (4399)

4875

HER COSMETICS LLC

54 (5034)

60.68% (0)

12 (=)

13 (5005)

4876

YUHU Store

29k (3122)

3.36% (550)

12 (+1)

638 (3383)

4877

Unopiù Official

1.7k (4675)

6.65% (0)

12 (-11)

413 (3958)

4878

Foreign Policy Magazine

58k (2584)

0.41% (3733)

12 (=)

344 (4157)

4879

Booth Boy

1.3k (4756)

15.60% (0)

11 (+14)

61 (4887)

4880

dandythecorgi

1.6k (4700)

4.98% (0)

11 (+6)

3 (5027)

4881

Build-A-Bear Workshop

398 (4951)

146.38% (0)

11 (-17)

31 (4948)

4882

Knowledge Magazine India

11k (3827)

1.79% (1719)

11 (-1)

3.1k (799)

4883

Pure Slo

4.5k (4275)

5.62% (0)

11 (-1)

639 (3379)

4884

SPFC.NET

127.4k (1904)

1.71% (1807)

11 (=)

1.5k (1891)

4885

Functional Fitness Equipment

15.8k (3582)

1.94% (1525)

11 (=)

487 (3760)

4886

Andreia Rodrigues

170.8k (1694)

1.66% (1871)

11 (-3)

1.8k (1557)

4887

Lace Kingdom

9.2k (3932)

0.21% (0)

11 (-7)

3.7k (624)

4888

Stand Up To Cancer Nigeria

1.9k (4654)

4.06% (0)

10 (+4)

226 (4458)

4889

Centrum Brasil

0 (5068)

0.00% (0)

10 (+2)

0 (5067)

4890

Deezer France

6.4k (4113)

1.97% (0)

10 (-3)

673 (3287)

1

DEL Records

652.4k (797)

0.37% (3763)

2.1M (277)

43.3k (=)

2

Listín Diario

203.9k (1539)

0.09% (3879)

233 (4404)

39.5k (=)

3

FashionNova.com

8.8M (67)

0.49% (3638)

302.9k (917)

27.8k (=)

4

TC Televisión

715.4k (744)

0.09% (3880)

464.7k (722)

23k (=)

5

Culturizando

694.7k (762)

0.25% (3833)

76.7k (1588)

22.9k (=)

6

Inked Magazine

1.7M (395)

0.33% (3795)

1.1M (436)

22.3k (=)

7

NBA

24.8M (9)

1.03% (2768)

11M (65)

21.2k (=)

8

Glamour Brasil

1.2M (529)

0.32% (3798)

39.8k (1917)

21k (=)

9

MLB ⚾

3.8M (174)

2.61% (951)

4.3M (157)

20.4k (=)

10

HOT 97

664.3k (786)

0.43% (3716)

902k (503)

19.5k (=)

11

SportsCenter

10.1M (51)

1.67% (1859)

239.9k (1024)

19.3k (=)

12

HYPEBEAST

4.5M (148)

1.32% (2323)

9M (80)

19k (=)

13

SuicideGirls

6.9M (93)

1.09% (2666)

1.3M (394)

18.9k (=)

14

Rebel Circus

312.3k (1232)

0.70% (3322)

101.2k (1423)

18.6k (=)

15

Del Toro ®||Matthew Chevallard

149.4k (1790)

0.60% (3478)

51.8k (1795)

18.5k (=)

16

Motives Cosmetics Official

2.3M (292)

0.59% (3486)

654.3k (603)

18.3k (=)

17

شركة مجموعة الراي الإعلامية

104.3k (2077)

0.30% (3810)

343 (4277)

18.2k (=)

18

NFL

10M (55)

1.87% (1610)

8.8M (83)

17.4k (=)

19

JD

764.6k (702)

0.67% (3379)

216 (4433)

17.3k (=)

20

SHOWPO

1.3M (493)

0.98% (2837)

28.3k (2104)

17k (=)

21

OOTD Magazine

2.8M (238)

1.25% (2428)

2.6M (246)

16.2k (=)

22

Pink Boutique

355.6k (1158)

0.40% (3742)

2.8k (3277)

16.1k (=)

23

curlbox

361.8k (1144)

1.51% (2044)

726.1k (572)

15.9k (=)

24

Telemundo

4.4M (152)

0.28% (3820)

459.3k (728)

15.7k (=)

25

Freedom Of Style

509.4k (939)

1.59% (1944)

31.3k (2042)

15.6k (=)

26

CarLifestyle

3.9M (170)

1.71% (1815)

2.8M (222)

15.4k (=)

27

National Geographic

81.5M (1)

0.95% (2886)

8.5M (87)

15k (=)

28

Gypsy Warrior

867.7k (650)

1.06% (2700)

86.4k (1519)

14.9k (=)

29

LIKEtoKNOW.it

2.6M (256)

0.77% (3201)

1.9M (291)

14.5k (=)

30

beIN SPORTS

3.5M (195)

0.35% (3776)

69.6k (1643)

14.4k (=)