Keep a close eye on a brand's presence on Instagram and see how they perform.

Identify brands doing best at sparking interest and conversation with the ER (Engagement Rate) ranking - Sort brands by number of followers or #hashtag popularity - Narrow down to your competitors with categories - Get a detailed analysis on each brand's profile page.

all except celebrities

Brand Categories Followers ER i Average engagement rate of all media. Engagement rate is based on the likes and comments received divided by the number of followers at the time of the post. Posts on hashtag Media posted
1

National Geographic

79.4M (=)

0.99% (2823)

7.7M (88)

14.4k (28)

2

nike

73.4M (=)

1.43% (2182)

58.1M (5)

904 (2668)

3

Victoria's Secret

56.5M (=)

0.89% (2991)

3.7M (169)

4.9k (357)

4

Real Madrid C.F.

51.2M (=)

1.92% (1576)

8M (84)

1.5k (1781)

5

FC Barcelona

51M (=)

1.71% (1821)

3.4M (185)

9.6k (75)

6

9GAG: Go Fun The World

41.1M (=)

2.03% (1442)

1.9M (287)

13.3k (33)

7

Nike Football (Soccer)

29M (=)

2.90% (763)

594.2k (614)

1.4k (1852)

8

NASA

25.7M (=)

2.55% (1001)

1.8M (292)

2k (1282)

9

NBA

24.2M (=)

1.03% (2763)

10.5M (65)

21k (7)

10

CHANEL

23.2M (=)

0.75% (3228)

49.9M (8)

777 (2952)

11

H&M

22M (=)

0.84% (3078)

6.2M (110)

3.6k (618)

12

adidas Originals

21.4M (=)

1.06% (2693)

3.7M (170)

3.5k (645)

13

ZARA Official

21.1M (=)

0.73% (3253)

12.7k (2467)

1.5k (1787)

14

National Geographic Travel

19M (=)

1.40% (2213)

7.7M (87)

7k (162)

15

Manchester United

18.4M (=)

2.04% (1425)

1.1M (425)

6.6k (191)

16

Louis Vuitton Official

18.1M (=)

0.59% (3453)

25.9M (23)

2.1k (1249)

17

Vogue

16.5M (=)

0.78% (3166)

643.3k (589)

3.6k (603)

18

Gucci

16.3M (=)

0.50% (3584)

37.5M (12)

3.4k (674)

19

Dior Official

16.2M (=)

0.61% (3441)

36.6M (13)

2.7k (924)

20

M·A·C Cosmetics

15.9M (=)

0.63% (3414)

9.6M (73)

4.4k (430)

21

adidas

15.5M (=)

1.25% (2415)

33.2M (16)

1.1k (2276)

22

#UCL

15.2M (=)

1.00% (2804)

430.3k (730)

4k (525)

23

Starbucks Coffee ☕

14.9M (=)

2.86% (807)

28.4M (20)

1.4k (1861)

24

musical.ly

14.3M (=)

2.99% (726)

1.9M (284)

1.5k (1764)

25

Anastasia Beverly Hills

14.2M (=)

0.97% (2844)

10.6M (64)

10.4k (62)

26

Dolce & Gabbana

14.2M (=)

0.42% (3670)

6.8M (98)

5k (355)

27

chrissy teigen

13.7M (=)

3.09% (682)

88.9k (1463)

3.1k (777)

28

forever21

13.5M (=)

1.39% (2227)

4.4M (151)

4.6k (412)

29

Marvel Entertainment

13.2M (=)

1.80% (1721)

14.8M (45)

1.3k (2017)

30

Mesut Özil

13.1M (=)

4.14% (328)

441.5k (715)

913 (2651)

1

Dodge Viper

26.1k (3137)

194.24% (=)

6.1M (115)

24 (4900)

2

tv|on|fit

31k (2992)

45.59% (=)

79 (4575)

98 (4709)

3

Closeup

15.7k (3518)

37.41% (=)

57 (4627)

25 (4893)

4

The Glee Project

19.9k (3360)

35.10% (=)

4.6k (2967)

192 (4464)

5

Cagatay Ulusoy

2.2M (284)

22.49% (=)

553.2k (636)

80 (4774)

6

Interstellar Movie

22.1k (3276)

21.29% (=)

5.4k (2889)

80 (4771)

7

Disney Movie Club

20.8k (3330)

19.82% (=)

8.8k (2650)

71 (4792)

8

Red Band Society

59.2k (2513)

18.91% (=)

26.7k (2083)

139 (4595)

9

Беларусь

20.1k (3354)

18.90% (=)

3.9M (164)

142 (4591)

10

Homayoun Shajarian

872.1k (631)

18.16% (=)

11.6k (2517)

40 (4858)

11

Rabbid Peach

14k (3608)

15.35% (=)

57 (4630)

119 (4649)

12

_artistiq

928.7k (608)

15.30% (=)

9.3k (2607)

287 (4230)

13

Chips Ahoy!

11.6k (3723)

15.11% (=)

118.8k (1290)

87 (4750)

14

Bundespolizei Karriere

20.1k (3350)

13.81% (=)

0 (5014)

218 (4403)

15

Wildlife Vet & Eco-Fashionista

52.5k (2601)

13.70% (=)

0 (4919)

205 (4444)

16

LEGO Batman

64.3k (2442)

13.59% (=)

1.4k (3550)

301 (4187)

17

Justpaintings

15.8k (3513)

12.64% (=)

3.7k (3081)

98 (4712)

18

Unfriended

25.2k (3170)

12.52% (=)

1.8k (3432)

39 (4859)

19

STABILO Singapore

10.2k (3814)

12.46% (=)

757 (3844)

328 (4109)

20

SteakEat

11.4k (3739)

12.34% (=)

271 (4290)

101 (4704)

21

KVR

40.6k (2787)

12.21% (=)

10.7k (2554)

64 (4808)

22

The Lego Movie

34.4k (2905)

12.09% (=)

92k (1438)

50 (4834)

23

Swimming

14k (3606)

11.78% (=)

2 (4881)

405 (3887)

24

Parks And Recreation

167.3k (1665)

11.01% (=)

397 (4154)

354 (4040)

25

Mono County Tourism

15.6k (3521)

10.53% (=)

3.1k (3172)

641 (3263)

26

The Killing

11.6k (3722)

10.45% (=)

33.6k (1957)

233 (4360)

27

CONTEMPORARY ART

23.4k (3229)

10.05% (=)

268.7M (2)

97 (4717)

28

Ted Wells Living:Simple

10.1k (3819)

10.00% (=)

529 (4018)

569 (3458)

29

TONI MAHFUD†

3.1M (210)

9.91% (=)

46k (1806)

927 (2630)

30

queensuniversity

21k (3315)

9.87% (=)

52.5k (1753)

642 (3259)

4861

Carl Hedin

104.3k (2023)

8.09% (49)

3 (=)

1.8k (1459)

4862

Dream Whip

33.1k (2932)

1.71% (1816)

3 (=)

125 (4629)

4863

Бали | Фотограф | Вулканы.

8.7k (3887)

5.92% (0)

3 (=)

602 (3382)

4864

Volkswagen Perú

2.5k (4478)

2.48% (0)

3 (=)

739 (3035)

4865

Aumcore

2.5k (4465)

5.35% (0)

3 (=)

219 (4401)

4866

Тантра

2.2k (4514)

12.41% (0)

3 (=)

86 (4755)

4867

Jose Ortiz Bernal

2.2k (4521)

11.49% (0)

3 (=)

337 (4088)

4868

Accessories

1.5k (4638)

0.96% (0)

2 (=)

551 (3506)

4869

Pointe Perfect

984 (4753)

10.07% (0)

2 (=)

96 (4718)

4870

Jurassic Park Builder

1.9k (4576)

14.46% (0)

2 (=)

148 (4573)

4871

Godrej Microwave Ovens

1.9k (4562)

1.70% (0)

2 (=)

505 (3632)

4872

Irish Independent

7.4k (3975)

0.95% (0)

2 (=)

304 (4177)

4873

New/Slang

377 (4877)

4.92% (0)

2 (=)

106 (4688)

4874

Southern United Insurance

1.4k (4654)

24.30% (0)

2 (=)

6 (4945)

4875

MID Rocket

7.9k (3944)

6.35% (0)

2 (=)

173 (4515)

4876

ESSERE2 bölcsőde - magán óvoda

46 (4953)

0.00% (0)

2 (=)

56 (4823)

4877

Wholegrain Milling Co Pty Ltd

3k (4393)

7.02% (0)

2 (=)

278 (4254)

4878

Plattenkreisel

2.9k (4409)

8.05% (0)

2 (=)

135 (4607)

4879

Wasted Times

6.5k (4035)

3.59% (0)

2 (=)

853 (2786)

4880

Pierre Cardin El Salvador

4.7k (4176)

1.29% (0)

2 (=)

245 (4334)

4881

Swimming

14k (3606)

11.78% (23)

2 (=)

405 (3887)

4882

El Sendero del Cacao

3.8k (4275)

1.20% (0)

2 (=)

1k (2439)

4883

Prestigio Ukraine

290 (4895)

32.56% (0)

2 (=)

21 (4908)

4884

NVIDIA GeForce Brasil

51.1k (2626)

1.03% (2762)

1 (=)

685 (3159)

4885

Signority

47 (4952)

239.74% (0)

1 (=)

16 (4925)

4886

Topito

134.4k (1827)

3.88% (400)

1 (=)

1k (2460)

4887

Defra Meble łazienkowe

367 (4879)

9.34% (0)

1 (=)

358 (4026)

4888

BLH Fashion

611 (4826)

6.67% (0)

1 (=)

20 (4911)

4889

RIO

38 (4955)

237.04% (0)

1 (=)

11 (4933)

4890

Land Rover Türkiye

62.8k (2466)

2.14% (1340)

1 (=)

434 (3818)

1

DEL Records

639.4k (783)

0.37% (3713)

2M (268)

42.8k (=)

2

Listín Diario

190.6k (1544)

0.09% (3817)

220 (4353)

37.2k (=)

3

FashionNova.com

8.3M (66)

0.51% (3576)

235.1k (997)

25.8k (=)

4

Culturizando

688.9k (738)

0.25% (3777)

74k (1561)

22.2k (=)

5

Inked Magazine

1.6M (388)

0.33% (3740)

1M (452)

21.4k (=)

6

TC Televisión

679.7k (747)

0.09% (3819)

468.5k (696)

21.2k (=)

7

NBA

24.2M (9)

1.03% (2763)

10.5M (65)

21k (=)

8

Glamour Brasil

1.2M (516)

0.34% (3732)

38.5k (1889)

20.1k (=)

9

MLB ⚾

3.7M (171)

2.66% (936)

4M (159)

19.5k (=)

10

HOT 97

657k (765)

0.44% (3658)

845.6k (501)

19.1k (=)

11

SportsCenter

9.8M (49)

1.68% (1854)

222.6k (1027)

18.4k (=)

12

SuicideGirls

6.8M (92)

1.13% (2612)

1.2M (404)

18.4k (=)

13

Del Toro ®||Matthew Chevallard

150.7k (1742)

0.61% (3433)

50.9k (1765)

18.2k (=)

14

Motives Cosmetics Official

2.3M (275)

0.61% (3439)

640.4k (591)

18.1k (=)

15

HYPEBEAST

4.1M (149)

1.34% (2287)

7.9M (85)

17.8k (=)

16

Rebel Circus

306.5k (1211)

0.70% (3296)

94.2k (1422)

17.5k (=)

17

شركة مجموعة الراي الإعلامية

100.4k (2049)

0.30% (3753)

323 (4227)

16.9k (=)

18

JD

736.7k (701)

0.68% (3331)

924 (3742)

16.6k (=)

19

NFL

9.7M (53)

1.96% (1525)

8.3M (82)

16.3k (=)

20

SHOWPO

1.3M (487)

0.99% (2813)

25.4k (2110)

16.1k (=)

21

OOTD Magazine

2.8M (230)

1.29% (2347)

2.3M (250)

15.8k (=)

22

curlbox

359.2k (1113)

1.54% (2016)

702k (562)

15.8k (=)

23

Pink Boutique

342.4k (1139)

0.40% (3683)

2.8k (3223)

15.7k (=)

24

Freedom Of Style

509.4k (910)

1.59% (1955)

29.4k (2032)

15.6k (=)

25

Gypsy Warrior

871.6k (632)

1.06% (2695)

85.4k (1483)

14.9k (=)

26

CarLifestyle

3.9M (157)

1.76% (1767)

2.5M (240)

14.9k (=)

27

Telemundo

4.1M (151)

0.28% (3764)

435k (723)

14.7k (=)

28

National Geographic

79.4M (1)

0.99% (2823)

7.7M (88)

14.4k (=)

29

Her World Singapore

38.3k (2834)

0.51% (3570)

3.6k (3096)

13.9k (=)

30

GETTINLOW® official, Indonesia

153.4k (1727)

0.98% (2839)

416.7k (748)

13.7k (=)