Keep a close eye on a brand's presence on Instagram and see how they perform.

Identify brands doing best at sparking interest and conversation with the ER (Engagement Rate) ranking - Sort brands by number of followers or #hashtag popularity - Narrow down to your competitors with categories - Get a detailed analysis on each brand's profile page.

all except celebrities

Brand Categories Followers ER i Average engagement rate of all media. Engagement rate is based on the likes and comments received divided by the number of followers at the time of the post. Posts on hashtag Media posted
1

National Geographic

77.7M (=)

1.02% (2779)

7M (91)

14k (27)

2

nike

72.3M (=)

1.54% (2036)

56.1M (5)

897 (2610)

3

Victoria's Secret

55.6M (=)

0.92% (2942)

3.6M (164)

4.8k (348)

4

FC Barcelona

50.3M (=)

1.73% (1821)

3.3M (183)

9.4k (73)

5

¡CAMPEONES!

49.7M (=)

1.92% (1592)

7.5M (85)

1.3k (1890)

6

9GAG: Go Fun Yourself

40.2M (=)

2.09% (1410)

1.8M (286)

12.9k (33)

7

Nike Football (Soccer)

28.2M (=)

3.03% (717)

563.8k (613)

1.4k (1797)

8

NASA

24.4M (=)

2.69% (940)

1.7M (295)

2k (1269)

9

NBA

23.3M (=)

1.03% (2771)

10M (64)

20.5k (6)

10

CHANEL

21.9M (=)

0.80% (3126)

49M (8)

708 (3027)

11

H&M

21.3M (=)

0.88% (2999)

6M (109)

3.4k (622)

12

adidas Originals

20.5M (=)

1.11% (2638)

3.6M (169)

3.4k (636)

13

ZARA Official

19.9M (=)

0.76% (3192)

12.7k (2430)

1.4k (1775)

14

National Geographic Travel

17.9M (=)

1.43% (2188)

7M (90)

6.7k (165)

15

Manchester United

17.8M (=)

2.07% (1430)

1.1M (426)

6.4k (185)

16

Louis Vuitton Official

17.3M (=)

0.62% (3400)

25.5M (23)

2k (1274)

17

Vogue

16.2M (=)

0.85% (3053)

595.3k (599)

3.4k (623)

18

Dior Official

15.6M (=)

0.63% (3388)

36M (13)

2.5k (972)

19

M·A·C Cosmetics

15.4M (=)

0.64% (3368)

9M (73)

4.2k (450)

20

Gucci

15.2M (=)

0.51% (3537)

36.5M (12)

3.2k (703)

21

adidas

14.7M (=)

1.29% (2379)

31.5M (16)

1.1k (2216)

22

Starbucks Coffee ☕

14.4M (=)

2.94% (769)

27.8M (19)

1.4k (1829)

23

Anastasia Beverly Hills

13.9M (=)

0.99% (2826)

9.9M (65)

10.1k (56)

24

Dolce & Gabbana

13.8M (=)

0.44% (3613)

6.6M (98)

4.6k (376)

25

musical.ly

13.4M (=)

3.20% (645)

1.8M (281)

1.4k (1762)

26

forever21

13.2M (=)

1.46% (2148)

4.2M (151)

4.4k (410)

27

WWE

12.9M (=)

0.92% (2930)

8.4M (78)

11.8k (45)

28

chrissy teigen

12.9M (=)

3.08% (705)

84.9k (1455)

3k (753)

29

Prada

12.6M (=)

0.44% (3610)

34.5M (14)

2.3k (1033)

30

gopro

12.5M (=)

2.99% (741)

28.6M (18)

3.5k (607)

1

Dodge Viper

25.1k (3114)

180.22% (=)

5.8M (113)

24 (4862)

2

tv|on|fit

31.8k (2924)

45.62% (=)

79 (4527)

98 (4679)

3

Closeup

15.9k (3457)

37.33% (=)

58 (4571)

25 (4859)

4

The Glee Project

20.2k (3305)

35.07% (=)

4.6k (2934)

192 (4424)

5

Cagatay Ulusoy

2M (307)

21.47% (+1)

475.4k (674)

81 (4732)

6

Interstellar Movie

22.2k (3218)

21.45% (-1)

5.2k (2874)

80 (4735)

7

Disney Movie Club

20.8k (3278)

19.66% (=)

8.5k (2620)

71 (4753)

8

KVR

17.9k (3377)

19.31% (+1)

10.1k (2549)

54 (4788)

9

Беларусь

20k (3309)

19.12% (-1)

3.6M (168)

139 (4554)

10

Red Band Society

59.5k (2459)

18.86% (=)

26.4k (2055)

139 (4548)

11

Homayoun Shajarian

787.2k (655)

18.84% (=)

11k (2511)

38 (4825)

12

_artistiq

948.5k (584)

15.30% (=)

9k (2592)

290 (4163)

13

TheEvilWithin

18.4k (3360)

15.06% (=)

74.8k (1514)

71 (4751)

14

Chips Ahoy!

11.6k (3670)

14.91% (=)

117.8k (1272)

87 (4710)

15

Bundespolizei Karriere

17.2k (3410)

14.71% (=)

0 (4934)

191 (4425)

16

Justpaintings

14.7k (3511)

13.85% (=)

3.1k (3114)

92 (4697)

17

LEGO Batman

64.9k (2395)

13.59% (=)

1.4k (3493)

301 (4131)

18

The Lego Movie

34.4k (2860)

12.89% (=)

91k (1410)

49 (4800)

19

Unfriended

25.6k (3101)

12.50% (=)

1.8k (3378)

39 (4823)

20

Swimming

14.5k (3521)

11.80% (=)

2 (4826)

405 (3829)

21

SteakEat

10.6k (3729)

11.59% (=)

251 (4251)

101 (4675)

22

PowWow Smile

28.5k (3010)

11.23% (+3749)

0 (4956)

131 (4575)

23

Parks And Recreation

167.1k (1629)

11.01% (-1)

396 (4089)

354 (3971)

24

Mono County Tourism

13.9k (3548)

10.83% (-1)

2.7k (3192)

588 (3330)

25

CONTEMPORARY ART

22.8k (3202)

10.65% (-1)

253.6M (2)

96 (4681)

26

The Killing

11.4k (3691)

10.42% (-1)

33k (1926)

233 (4318)

27

queensuniversity

20.5k (3291)

9.94% (-1)

51.1k (1729)

626 (3237)

28

TONI MAHFUD†

3M (211)

9.92% (-1)

41.3k (1818)

927 (2547)

29

Sardinia.in

13.3k (3583)

9.70% (-1)

33k (1932)

325 (4060)

30

Verne Q. Powell Flutes

11.4k (3690)

9.57% (-1)

2.7k (3189)

438 (3747)

4861

arafatkabir22

1.2k (4665)

3.62% (0)

0 (+16)

547 (3463)

4862

Golf גולף

31.1k (2938)

1.17% (2560)

0 (+90)

1.1k (2253)

4863

Ann Demeulemeester HK store

28.9k (2994)

2.12% (1377)

0 (+36)

160 (4505)

4864

iChinesedress.com

1.1k (4697)

0.67% (0)

0 (+27)

3.1k (738)

4865

Attic Salt

2.4k (4437)

8.25% (0)

0 (+1)

106 (4653)

4866

Chill By WILL

13.6k (3563)

2.79% (876)

0 (+9)

482 (3639)

4867

Campagna Motors: T-REX & V13R

4.1k (4190)

5.96% (0)

0 (+91)

256 (4263)

4868

HABU Global

927 (4723)

12.81% (0)

0 (+15)

143 (4541)

4869

freeledsnikers

2.3k (4457)

6.74% (0)

0 (+5)

30 (4843)

4870

Mariusz Pałczyński

21.3k (3247)

6.79% (90)

0 (+85)

115 (4621)

4871

KtechSolutionsDR

740 (4755)

8.14% (0)

0 (+5)

51 (4795)

4872

Bubba

519 (4808)

0.00% (0)

0 (+16)

29 (4848)

4873

Dine In The City

19k (3340)

1.32% (2328)

0 (+12)

813 (2787)

4874

ESTHER

167.2k (1628)

0.83% (3085)

0 (+82)

6.8k (156)

4875

커피프로젝트

1.7k (4543)

6.78% (0)

0 (+82)

7 (4904)

4876

Al Jothen Gallery

98k (2030)

0.47% (3571)

0 (-20)

3k (757)

4877

Ferretti Group

80.7k (2194)

2.14% (1353)

0 (-19)

1.2k (2090)

4878

WEDDING STORY WRITER™

3.2k (4304)

4.25% (0)

0 (+63)

945 (2513)

4879

ROMA BOOTS: For You. For All.

23.7k (3168)

2.00% (1509)

0 (-1)

1.3k (1977)

4880

Kon Beats Raps

159 (4896)

22.29% (0)

0 (-21)

7 (4905)

4881

Le Silla

125.6k (1836)

0.84% (3069)

0 (+78)

2.6k (912)

4882

obat keputihan crystal x

1.1k (4683)

4.66% (0)

0 (-18)

160 (4508)

4883

ЛНУ LIFE

1.8k (4538)

22.08% (0)

0 (-21)

135 (4566)

4884

C0C00N Resorts Sri Lanka

8.1k (3875)

2.41% (0)

0 (+70)

168 (4485)

4885

WhistlePig Rye Whiskey

105.3k (1970)

5.78% (129)

0 (-17)

296 (4143)

4886

Riva Yacht

40.9k (2738)

5.16% (184)

0 (-25)

400 (3841)

4887

Footwear and accessories

20.6k (3284)

2.49% (1060)

0 (+87)

371 (3929)

4888

stupiddsghahgg

150.9k (1697)

0.18% (3750)

0 (+62)

1 (4915)

4889

Shiv Kumar Photography

235 (4873)

12.52% (0)

0 (+76)

238 (4308)

4890

HOUND

81k (2192)

0.95% (2888)

0 (+19)

3k (767)

1

DEL Records

626.5k (774)

0.38% (3668)

2M (263)

42.4k (=)

2

Listín Diario

184.1k (1537)

0.09% (3765)

214 (4310)

34.6k (=)

3

FashionNova.com

7.9M (67)

0.52% (3513)

195.4k (1062)

24.1k (=)

4

Culturizando

683.1k (718)

0.25% (3728)

71.5k (1546)

21.5k (=)

5

Inked Magazine

1.6M (392)

0.32% (3696)

916.9k (456)

20.5k (+1)

6

NBA

23.3M (9)

1.03% (2771)

10M (64)

20.5k (-1)

7

TC Televisión

649.8k (747)

0.08% (3768)

473.6k (676)

19.7k (=)

8

Glamour Brasil

1.2M (506)

0.35% (3685)

37.5k (1862)

19.6k (=)

9

MLB ⚾

3.6M (172)

2.73% (919)

3.8M (159)

18.6k (=)

10

Del Toro ®||Matthew Chevallard

149.9k (1700)

0.62% (3407)

50k (1737)

18k (=)

11

Motives Cosmetics Official

2.3M (259)

0.62% (3409)

629.6k (576)

18k (=)

12

SuicideGirls

6.6M (89)

1.16% (2578)

1.1M (408)

18k (=)

13

HOT 97

631.9k (768)

0.46% (3597)

800.1k (504)

17.9k (=)

14

SportsCenter

9.4M (50)

1.69% (1855)

210.5k (1030)

17.5k (=)

15

HYPEBEAST

3.9M (153)

1.35% (2278)

7.2M (88)

16.7k (=)

16

Rebel Circus

298.1k (1201)

0.71% (3269)

88.7k (1429)

16.5k (=)

17

NFL

9.4M (49)

1.98% (1530)

8.1M (80)

16k (=)

18

JD Sports Official

719.9k (698)

0.69% (3301)

887 (3704)

15.9k (=)

19

curlbox

356.5k (1099)

1.57% (2004)

682.7k (554)

15.6k (=)

20

Freedom Of Style

509.4k (893)

1.59% (1968)

28.3k (2015)

15.6k (=)

21

شركة مجموعة الراي الإعلامية

96.7k (2036)

0.32% (3701)

276 (4221)

15.6k (=)

22

Pink Boutique

336.7k (1124)

0.40% (3642)

2.7k (3182)

15.4k (=)

23

SHOWPO

1.2M (481)

1.00% (2811)

23.1k (2129)

15.2k (=)

24

OOTD Magazine

2.9M (221)

1.34% (2297)

2.1M (256)

15k (=)

25

Gypsy Warrior

871.4k (623)

1.07% (2694)

84k (1463)

14.8k (=)

26

CarLifestyle

3.9M (152)

1.83% (1718)

2.3M (245)

14.3k (=)

27

National Geographic

77.7M (1)

1.02% (2779)

7M (91)

14k (=)

28

Telemundo

3.9M (154)

0.27% (3721)

418.3k (722)

13.9k (=)

29

Her World Singapore

37.8k (2806)

0.52% (3522)

3.4k (3080)

13.8k (=)

30

GETTINLOW® official, Indonesia

145.5k (1726)

0.97% (2858)

398.3k (748)

13.7k (=)