Keep a close eye on a brand's presence on Instagram and see how they perform.

Identify brands doing best at sparking interest and conversation with the ER (Engagement Rate) ranking - Sort brands by number of followers or #hashtag popularity - Narrow down to your competitors with categories - Get a detailed analysis on each brand's profile page.

all except celebrities

Brand Categories Followers ER i Average engagement rate of all media. Engagement rate is based on the likes and comments received divided by the number of followers at the time of the post. Posts on hashtag Media posted
1

National Geographic

73.3M (=)

1.07% (2692)

6.3M (96)

13.4k (28)

2

nike

70.3M (=)

1.61% (1948)

53.8M (5)

890 (2530)

3

Victoria's Secret

53M (=)

0.95% (2859)

3.6M (159)

4.6k (338)

4

FC Barcelona

48.1M (=)

1.74% (1811)

3.1M (181)

9.2k (65)

5

Real Madrid C.F.

46.9M (=)

1.92% (1627)

7M (86)

1.2k (2030)

6

9GAG

38.3M (=)

2.20% (1310)

1.7M (287)

12.4k (33)

7

Nike Football (Soccer)

26.9M (=)

3.08% (710)

525.9k (615)

1.4k (1718)

8

NBA

22.1M (=)

1.05% (2716)

9.5M (64)

19.7k (5)

9

NASA

21.1M (=)

2.77% (905)

1.6M (299)

1.9k (1233)

10

H&M

19.4M (=)

0.93% (2909)

5.7M (109)

3.3k (633)

11

CHANEL

19.1M (=)

0.83% (3046)

48M (8)

661 (3037)

12

adidas Originals

18.3M (=)

1.14% (2571)

3.4M (168)

3.3k (611)

13

Manchester United

16.8M (=)

2.16% (1363)

990.5k (432)

6k (194)

14

ZARA Official

16.7M (=)

0.80% (3094)

12.8k (2374)

1.3k (1781)

15

National Geographic Travel

16.2M (=)

1.46% (2145)

6.3M (95)

6.3k (171)

16

Louis Vuitton Official

15.5M (=)

0.66% (3305)

25M (23)

1.9k (1279)

17

Vogue

15.1M (=)

0.93% (2896)

534.1k (609)

3.2k (654)

18

Dior Official

14.5M (=)

0.67% (3296)

35.3M (13)

2.2k (1039)

19

M·A·C Cosmetics

14.4M (=)

0.66% (3310)

8.4M (75)

3.8k (478)

20

Starbucks Coffee ☕

13.6M (=)

3.01% (748)

26.9M (19)

1.3k (1779)

21

Gucci

13.5M (=)

0.52% (3462)

35.5M (12)

3k (715)

22

Anastasia Beverly Hills

13.3M (=)

1.01% (2777)

9M (67)

9.7k (55)

23

adidas

13.2M (=)

1.34% (2289)

29.4M (16)

1.1k (2157)

24

Dolce & Gabbana

12.8M (=)

0.45% (3532)

6.4M (92)

4.3k (387)

25

forever21

12.6M (=)

1.54% (2047)

4.1M (148)

4.2k (417)

26

musical.ly

12.2M (+1)

3.57% (507)

1.8M (278)

1.4k (1750)

27

WWE

12.2M (-1)

0.96% (2847)

7.9M (78)

11k (46)

28

gopro

11.9M (=)

3.13% (685)

27.3M (18)

3.3k (604)

29

Prada

11.6M (=)

0.47% (3520)

34.1M (14)

2.2k (1057)

30

Jordan

11.5M (=)

1.90% (1653)

709.9k (520)

1k (2268)

1

Dodge Viper

23.8k (3079)

164.85% (=)

5.6M (115)

24 (4779)

2

Mattel

35.6k (2778)

101.65% (=)

645.6k (549)

1 (4826)

3

tv|on|fit

32.9k (2838)

45.66% (=)

82 (4486)

98 (4599)

4

Closeup

15.3k (3413)

35.57% (=)

87 (4472)

25 (4777)

5

The Glee Project

20.5k (3216)

35.10% (=)

4.6k (2880)

192 (4325)

6

Interstellar Movie

22.1k (3140)

20.69% (=)

5.1k (2839)

80 (4651)

7

Беларусь

20k (3234)

19.48% (=)

3.3M (171)

133 (4484)

8

Disney Movie Club

20.2k (3224)

19.42% (=)

8.2k (2605)

71 (4669)

9

Red Band Society

59.5k (2409)

18.81% (=)

26.4k (2011)

139 (4471)

10

Homayoun Shajarian

670.6k (703)

18.36% (=)

10k (2514)

35 (4748)

11

_artistiq

966.7k (553)

15.29% (=)

8.5k (2585)

290 (4062)

12

TheEvilWithin

18.4k (3293)

14.80% (=)

74.8k (1488)

71 (4670)

13

Bundespolizei Karriere

13.3k (3504)

14.78% (=)

0 (4859)

162 (4408)

14

Chips Ahoy!

11.6k (3586)

14.56% (=)

116.7k (1255)

87 (4628)

15

Justpaintings

13.8k (3471)

14.08% (=)

2.6k (3149)

90 (4617)

16

LEGO Batman

65.6k (2323)

13.59% (=)

1.4k (3444)

301 (4027)

17

The Lego Movie

33.2k (2832)

12.82% (=)

90.7k (1375)

49 (4712)

18

Unfriended

26.1k (3018)

12.47% (=)

1.9k (3303)

39 (4735)

19

Swimming

15k (3422)

11.82% (=)

2 (4772)

405 (3730)

20

CONTEMPORARY ART

21.7k (3160)

11.35% (=)

237.2M (2)

94 (4607)

21

Mono County Tourism

12.8k (3529)

11.33% (=)

2.4k (3174)

532 (3392)

22

Parks And Recreation

167.5k (1568)

11.00% (=)

392 (4020)

354 (3876)

23

The Killing

11.1k (3618)

10.39% (=)

32.2k (1899)

233 (4223)

24

TONI MAHFUD†

2.8M (213)

10.01% (=)

36.7k (1839)

918 (2467)

25

Wake And Bake Entertainment®

19.2k (3265)

9.95% (+3)

27.6k (1986)

86 (4633)

26

queensuniversity

19.8k (3244)

9.95% (=)

49.3k (1709)

609 (3165)

27

Verne Q. Powell Flutes

11.2k (3615)

9.95% (-2)

2.4k (3175)

426 (3677)

28

Sardinia.in

11.6k (3585)

9.94% (-1)

29.1k (1951)

302 (4024)

29

Saechsische Schweiz

15.8k (3384)

9.53% (=)

4.2k (2924)

243 (4190)

30

ryazan.city

10k (3692)

9.40% (=)

13.1k (2362)

725 (2889)

4861

ACR Systems

11.9k (3571)

4.14% (364)

0 (+24)

834 (2627)

4862

System4

1.8k (4445)

10.43% (0)

0 (-15)

128 (4501)

4863

identityUP

8.6k (3763)

4.81% (0)

0 (-9)

84 (4640)

4864

Absolut Vodka Ukraine.

241 (4784)

11.12% (0)

0 (=)

149 (4440)

4865

Wasted Times

4.9k (4023)

4.30% (0)

0 (+12)

560 (3289)

4866

Autozeitung

10.4k (3658)

3.13% (688)

0 (-20)

862 (2577)

4867

mr ralph paddington

343 (4758)

8.95% (0)

0 (-23)

92 (4611)

4868

Game News Intel

1.2k (4572)

3.88% (0)

0 (-17)

98 (4600)

4869

lapsopay

5.3k (3989)

5.98% (0)

0 (-17)

162 (4411)

4870

Cashmere knitwear

72 (4822)

60.06% (0)

0 (-22)

44 (4729)

4871

Deutsche Fußball Bundesliga

0 (4885)

0.00% (0)

0 (-69)

0 (4842)

4872

Pepsi Light Chile

246 (4782)

3.66% (0)

0 (-71)

91 (4613)

4873

GoMore

98 (4818)

15.92% (0)

0 (-36)

31 (4759)

4874

Оле скоро 27

5.7k (3957)

2.43% (0)

0 (-45)

209 (4285)

4875

By Stav & Alexa

82.4k (2105)

2.34% (1199)

0 (-57)

4.7k (334)

4876

Fitness Edge MD

1k (4619)

5.90% (0)

0 (-48)

725 (2892)

4877

PURIFICACION GARCIA

149.5k (1655)

0.72% (3219)

0 (-39)

2.1k (1153)

4878

Campagna Motors: T-REX & V13R

3.9k (4131)

5.93% (0)

0 (-38)

250 (4178)

4879

Garmin Fish & Hunt

28.9k (2928)

3.00% (755)

0 (-76)

746 (2829)

4880

EVS Sports

30.6k (2885)

2.13% (1389)

0 (-39)

1.2k (1915)

4881

LiebherrConstruction

26.6k (2989)

5.75% (136)

0 (-49)

130 (4496)

4882

ESTHER

165.6k (1579)

0.86% (3007)

0 (-56)

6.5k (156)

4883

د. حمد الحلو

1.9k (4427)

5.67% (0)

0 (-34)

325 (3958)

4884

Crave Lifestyle

1.4k (4529)

5.06% (0)

0 (-48)

533 (3388)

4885

the only blonde color salon

18.5k (3289)

1.57% (2006)

0 (-50)

955 (2403)

4886

Nextel Argentina

107 (4817)

1.21% (0)

0 (-55)

60 (4691)

4887

Alex Gomez Martinez

2.7k (4300)

10.32% (0)

0 (-70)

87 (4627)

4888

fashion now

13.5k (3497)

2.89% (824)

0 (-58)

284 (4083)

4889

مخابز الغرافة الآلية

19.6k (3256)

0.26% (3649)

0 (-67)

261 (4149)

4890

Dickies

113.9k (1856)

2.27% (1254)

0 (-65)

661 (3036)

1

DEL Records

604.5k (760)

0.38% (3590)

2M (256)

41.9k (=)

2

Listín Diario

172.5k (1550)

0.10% (3682)

213 (4245)

31.8k (=)

3

FashionNova.com

7.1M (71)

0.55% (3436)

156.1k (1124)

22.3k (=)

4

Culturizando

669.5k (705)

0.25% (3651)

67.5k (1540)

20.8k (=)

5

NBA

22.1M (8)

1.05% (2716)

9.5M (64)

19.7k (=)

6

Inked Magazine

1.5M (393)

0.32% (3622)

825.8k (472)

19.6k (=)

7

Glamour Brasil

1.1M (494)

0.36% (3605)

36.3k (1845)

19k (=)

8

MLB ⚾

3.4M (169)

2.82% (871)

3.5M (162)

17.8k (+1)

9

Motives Cosmetics Official

2.3M (253)

0.63% (3336)

615.2k (567)

17.8k (-1)

10

Del Toro ®||Matthew Chevallard

149.8k (1653)

0.63% (3339)

49k (1715)

17.7k (=)

11

TC Televisión

619.1k (746)

0.08% (3685)

478k (646)

17.6k (=)

12

SuicideGirls

6.3M (88)

1.19% (2512)

1.1M (413)

17.5k (=)

13

HOT 97

605.7k (759)

0.49% (3490)

755.2k (503)

16.6k (=)

14

SportsCenter

8.9M (46)

1.72% (1827)

198.7k (1032)

16.3k (=)

15

Freedom Of Style

509.4k (856)

1.59% (1974)

27k (1999)

15.6k (=)

16

curlbox

349.5k (1068)

1.61% (1950)

660.5k (540)

15.5k (=)

17

Rebel Circus

285.5k (1192)

0.71% (3227)

83.7k (1429)

15.5k (=)

18

HYPEBEAST

3.6M (159)

1.36% (2264)

6.3M (93)

15.5k (=)

19

NFL

9M (43)

2.03% (1504)

7.9M (79)

15.4k (=)

20

JD Sports Official

691.9k (692)

2.15% (1374)

879 (3657)

15.2k (=)

21

Pink Boutique

327.6k (1105)

0.41% (3572)

2.7k (3125)

15.1k (=)

22

OOTD Magazine

2.8M (212)

1.39% (2216)

1.9M (264)

14.4k (+1)

23

Gypsy Warrior

868.3k (598)

1.09% (2650)

82.5k (1436)

14.4k (-1)

24

SHOWPO

1.2M (475)

1.00% (2781)

20.3k (2150)

14.4k (=)

25

شركة مجموعة الراي الإعلامية

92.2k (2014)

0.33% (3617)

269 (4170)

13.9k (=)

26

Her World Singapore

36.8k (2753)

0.53% (3449)

3.2k (3062)

13.6k (=)

27

CARLIFESTYLE

3.9M (138)

1.90% (1646)

2.1M (253)

13.6k (=)

28

National Geographic

73.3M (1)

1.07% (2692)

6.3M (96)

13.4k (=)

29

GETTINLOW® official, Indonesia

140.3k (1698)

0.96% (2836)

374.7k (744)

13.2k (=)

30

Telemundo

3.5M (160)

0.27% (3646)

394.6k (719)

12.8k (=)