Keep a close eye on a brand's presence on Instagram and see how they perform.

Identify brands doing best at sparking interest and conversation with the ER (Engagement Rate) ranking - Sort brands by number of followers or #hashtag popularity - Narrow down to your competitors with categories - Get a detailed analysis on each brand's profile page.

all except celebrities

Brand Categories Followers ER i Average engagement rate of all media. Engagement rate is based on the likes and comments received divided by the number of followers at the time of the post. Posts on hashtag Media posted
1

National Geographic

83.7M (=)

0.90% (3007)

9.5M (86)

15.7k (27)

2

nike

75.5M (=)

1.24% (2463)

63.7M (6)

915 (2888)

3

Victoria's Secret

58.1M (=)

0.78% (3244)

4.2M (171)

5.5k (338)

4

Real Madrid C.F.

54.2M (=)

1.84% (1634)

9M (89)

1.8k (1614)

5

FC Barcelona

53.5M (=)

1.67% (1855)

3.7M (187)

10.1k (76)

6

9GAG: Go Fun The World

43M (=)

1.91% (1554)

2.2M (279)

14.6k (34)

7

Nike Football (Soccer)

30.9M (=)

2.77% (838)

700.8k (607)

1.5k (1984)

8

NASA

29.3M (=)

2.36% (1124)

2.2M (286)

2.2k (1321)

9

NBA

25.9M (=)

1.03% (2795)

11.9M (66)

22.2k (7)

10

CHANEL

25.4M (=)

0.67% (3419)

52.6M (9)

910 (2895)

11

H&M

23.9M (=)

0.74% (3303)

6.9M (110)

4k (599)

12

ZARA Official

23.7M (=)

0.61% (3526)

12.5k (2577)

1.7k (1726)

13

adidas Originals

23.6M (=)

0.97% (2901)

4.1M (175)

3.8k (659)

14

National Geographic Travel

21.6M (=)

1.34% (2321)

9.5M (85)

7.7k (154)

15

Louis Vuitton Official

20.4M (=)

0.56% (3601)

27.6M (24)

2.3k (1239)

16

Manchester United

20M (=)

1.96% (1490)

1.2M (426)

7.3k (182)

17

Gucci

19.6M (=)

0.51% (3683)

41.4M (13)

4k (608)

18

Alia ✨⭐️

19.3M (=)

2.20% (1248)

110.8k (1419)

1.1k (2534)

19

#UCL

18.5M (=)

1.09% (2700)

3.5M (193)

5.3k (377)

20

Dior Official

17.9M (=)

0.56% (3595)

38.6M (14)

3.2k (833)

21

adidas

17.5M (=)

1.14% (2612)

38.2M (15)

956 (2796)

22

M·A·C Cosmetics

17.2M (+1)

0.57% (3587)

11M (72)

5.3k (376)

23

Vogue

17.2M (-1)

0.68% (3414)

792.9k (569)

4.2k (571)

24

Starbucks Coffee ☕

15.9M (=)

2.67% (911)

30.1M (21)

1.5k (1917)

25

chrissy teigen

15.4M (=)

3.20% (609)

98.2k (1495)

3.2k (839)

26

musical.ly

15.4M (=)

2.49% (1039)

2.2M (274)

1.6k (1803)

27

Marvel Entertainment

15.4M (=)

1.41% (2196)

16.9M (43)

1.7k (1721)

28

Dolce & Gabbana

15.3M (=)

0.39% (3833)

7.3M (101)

5.9k (300)

29

Anastasia Beverly Hills

15.3M (=)

0.94% (2930)

12.6M (60)

11.5k (64)

30

Mesut Özil

14.8M (=)

4.01% (345)

481.8k (738)

990 (2729)

3661

Stella McCartney

4.5M (153)

0.52% (=)

1.1M (471)

3.1k (856)

3662

Marc Jacobs Beauty

1.7M (407)

0.52% (+1)

52.3k (1831)

3k (911)

3663

NYX Professional Makeup ID

196.5k (1628)

0.52% (+1)

70.3k (1688)

2.2k (1357)

3664

conwaypanama

140.6k (1904)

0.52% (-2)

2.3M (268)

9.3k (89)

3665

Pierre Cardin

142.9k (1887)

0.52% (+2)

267 (4453)

987 (2733)

3666

IKEA UAE

97.7k (2207)

0.52% (+2)

3.8k (3202)

1.2k (2413)

3667

Hermès official account

5.9M (118)

0.52% (-1)

35.3M (18)

1.4k (2005)

3668

hFASHION

149.7k (1852)

0.52% (-3)

2.5k (3413)

3k (913)

3669

Iceland Foods

42k (2908)

0.51% (+1)

7k (2874)

622 (3533)

3670

Amazon.com/Fashion

197k (1626)

0.51% (+2)

21.8k (2288)

2.5k (1102)

3671

Academia BartenderOn Venezuela

53.2k (2721)

0.51% (-2)

5.8k (2981)

2.9k (942)

3672

BET Music

656.6k (835)

0.51% (+1)

71.1k (1684)

4.7k (472)

3673

SigmaBeauty.com

3.1M (233)

0.51% (+2)

607.6k (655)

5.5k (347)

3674

L'Oréal Professionnel

87.2k (2312)

0.51% (+2)

3.9k (3181)

1.4k (2048)

3675

Perdue Chicken

11.9k (3865)

0.51% (-4)

1.2k (3775)

545 (3730)

3676

CNN

4M (172)

0.51% (+3)

1.1M (465)

3.6k (688)

3677

Lansinoh Türkiye

34.7k (3049)

0.51% (-3)

401 (4306)

2k (1463)

3678

Minted

266.1k (1382)

0.51% (-1)

62.7k (1748)

2.2k (1314)

3679

Myoho Milano

15.4k (3684)

0.51% (-1)

4.3k (3131)

6.6k (220)

3680

NUTRICIONISTA Tatiana De Vuono

136.2k (1931)

0.51% (=)

5.2k (3033)

2k (1454)

3681

Avon Philippines

120.1k (2039)

0.51% (=)

16.3k (2449)

3.4k (772)

3682

BAM

79.8k (2387)

0.51% (=)

4.3k (3126)

2k (1484)

3683

Gucci

19.6M (17)

0.51% (=)

41.4M (13)

4k (608)

3684

Grazia Korea

179.2k (1712)

0.50% (+1)

14.1k (2521)

3.5k (752)

3685

Le Monde

361.2k (1191)

0.50% (-1)

980 (3858)

4.1k (587)

3686

DASH

2.3M (307)

0.50% (=)

14.2k (2515)

1.3k (2212)

3687

AMANDA PEARL

13.1k (3801)

0.50% (+1)

2.7k (3365)

5.6k (332)

3688

Contrapunto

21.5k (3449)

0.50% (+2)

252 (4471)

6.3k (254)

3689

mytheresa.com

419.7k (1097)

0.50% (+2)

31.6k (2092)

6.2k (260)

3690

Yas Mall

56.8k (2675)

0.50% (-1)

80.5k (1607)

3.2k (827)

1

VEREL

446 (5042)

4.86% (0)

451.7M (=)

259 (4470)

2

Fashionglama.com Photography

1.3k (4864)

3.20% (0)

451.7M (=)

427 (4040)

3

CONTEMPORARY ART

22.9k (3397)

9.37% (37)

313.8M (=)

92 (4908)

4

VSCO

3.5M (204)

2.27% (1195)

155.1M (=)

2.9k (931)

5

Paris

166.6k (1772)

1.57% (1993)

75.1M (=)

870 (2979)

6

nike

75.5M (2)

1.24% (2463)

63.7M (=)

915 (2888)

7

Visit Dubai

686.4k (810)

1.61% (1934)

59.7M (=)

1.4k (2078)

8

Dubai Airports

144.1k (1882)

1.18% (2550)

59.7M (=)

560 (3691)

9

CHANEL

25.4M (10)

0.67% (3419)

52.6M (=)

910 (2895)

10

visitcalifornia

310k (1280)

1.83% (1647)

49.2M (=)

3k (912)

11

Tumblr

1.3M (522)

1.03% (2790)

47.6M (=)

766 (3190)

12

Disney

10.7M (50)

1.58% (1975)

43.8M (=)

3k (909)

13

Gucci

19.6M (17)

0.51% (3683)

41.4M (=)

4k (608)

14

Dior Official

17.9M (20)

0.56% (3595)

38.6M (=)

3.2k (833)

15

adidas

17.5M (21)

1.14% (2612)

38.2M (=)

956 (2796)

16

VisitMexico

176.1k (1726)

2.51% (1027)

36.6M (=)

1.1k (2486)

17

Prada

14.1M (35)

0.35% (3860)

36.1M (=)

3.1k (877)

18

Hermès official account

5.9M (118)

0.52% (3667)

35.3M (=)

1.4k (2005)

19

CrossFit

2.2M (328)

1.07% (2727)

32.9M (=)

7.9k (140)

20

GoPro

13.5M (38)

2.66% (918)

32.9M (=)

4k (609)

21

Starbucks Coffee ☕

15.9M (24)

2.67% (911)

30.1M (=)

1.5k (1917)

22

Las Vegas

457.2k (1049)

2.90% (766)

28.2M (=)

963 (2783)

23

YouTube

11.2M (44)

0.96% (2908)

27.7M (=)

1.3k (2267)

24

Louis Vuitton Official

20.4M (15)

0.56% (3601)

27.6M (=)

2.3k (1239)

25

GIVENCHY

9.4M (66)

0.43% (3782)

27.1M (=)

2.6k (1072)

26

Orange France

11.2k (3907)

4.05% (339)

26.5M (=)

1.3k (2280)

27

BMW France

62.2k (2596)

2.19% (1266)

25.6M (=)

1.3k (2156)

28

BMW

14.3M (32)

2.01% (1449)

25.6M (=)

4.3k (533)

29

Star Wars

8.4M (77)

1.93% (1529)

25.4M (=)

2.7k (1002)

30

Burberry

10.5M (53)

0.55% (3613)

24.6M (=)

3.5k (737)

1

DEL RECORDS

676.5k (819)

0.36% (3851)

2.1M (298)

43.8k (=)

2

Listín Diario

215.6k (1548)

0.10% (3968)

256 (4465)

42k (=)

3

FashionNova.com

9.6M (62)

0.47% (3733)

399.6k (831)

30.3k (=)

4

TC Televisión

766.1k (734)

0.10% (3970)

461.7k (766)

25.2k (=)

5

Culturizando

703k (791)

0.26% (3918)

80.1k (1611)

23.8k (=)

6

Inked Magazine

1.8M (394)

0.34% (3870)

1.2M (425)

23.5k (=)

7

NBA

25.9M (9)

1.03% (2795)

11.9M (66)

22.2k (=)

8

Glamour Brasil

1.2M (536)

0.31% (3888)

41.3k (1947)

22k (=)

9

HOT 97

724.3k (774)

0.42% (3809)

985.4k (497)

21.7k (=)

10

MLB ⚾

4M (176)

2.56% (977)

4.6M (158)

21.3k (=)

11

HYPEBEAST

5.1M (137)

1.27% (2411)

10.4M (77)

20.6k (=)

12

SportsCenter

10.6M (52)

1.66% (1862)

259.6k (1016)

20.4k (=)

13

Rebel Circus

323.9k (1246)

0.69% (3385)

110.9k (1417)

20.1k (=)

14

شركة مجموعة الراي الإعلامية

108.7k (2111)

0.29% (3903)

348 (4362)

19.8k (=)

15

SuicideGirls

7M (96)

1.06% (2741)

1.5M (383)

19.6k (=)

16

Freedom Of Style

500.8k (997)

1.42% (2179)

34.1k (2044)

19.5k (=)

17

NFL

10.4M (57)

1.77% (1740)

9.6M (82)

19.2k (=)

18

Del Toro ®||Matthew Chevallard

149.9k (1851)

0.59% (3554)

53.9k (1817)

18.8k (=)

19

Motives Cosmetics Official

2.3M (315)

0.58% (3568)

670.6k (623)

18.6k (=)

20

SHOWPO

1.3M (511)

0.97% (2898)

32k (2083)

18.2k (=)

21

JD

819.1k (697)

0.67% (3434)

308 (4404)

18k (=)

22

OOTD Magazine

2.9M (246)

1.19% (2536)

2.8M (241)

17.5k (=)

23

Telemundo

4.7M (152)

0.28% (3911)

483.7k (733)

17.2k (=)

24

Pink Boutique

367.6k (1177)

0.39% (3823)

2.8k (3336)

16.6k (=)

25

curlbox

363.4k (1181)

1.48% (2108)

748.9k (592)

16k (=)

26

CarLifestyle

3.8M (184)

1.65% (1878)

3.1M (220)

15.9k (=)

27

National Geographic

83.7M (1)

0.90% (3007)

9.5M (86)

15.7k (=)

28

beIN SPORTS

3.5M (201)

0.33% (3876)

81.5k (1601)

15.4k (=)

29

LIKEtoKNOW.it

2.7M (261)

0.75% (3280)

2.2M (277)

15.4k (=)

30

HIGHSNOBIETY

2M (366)

1.40% (2213)

2.8M (240)

15.2k (=)