Keep a close eye on a brand's presence on Instagram and see how they perform.

Identify brands doing best at sparking interest and conversation with the ER (Engagement Rate) ranking - Sort brands by number of followers or #hashtag popularity - Narrow down to your competitors with categories - Get a detailed analysis on each brand's profile page.

all except celebrities

Brand Categories Followers ER i Average engagement rate of all media. Engagement rate is based on the likes and comments received divided by the number of followers at the time of the post. Posts on hashtag Media posted
1

National Geographic

73.3M (=)

1.07% (2692)

6.3M (96)

13.4k (28)

2

nike

70.3M (=)

1.61% (1948)

53.8M (5)

890 (2530)

3

Victoria's Secret

53M (=)

0.95% (2859)

3.6M (159)

4.6k (338)

4

FC Barcelona

48.1M (=)

1.74% (1811)

3.1M (181)

9.2k (65)

5

Real Madrid C.F.

46.9M (=)

1.92% (1627)

7M (86)

1.2k (2030)

6

9GAG

38.3M (=)

2.20% (1310)

1.7M (287)

12.4k (33)

7

Nike Football (Soccer)

26.9M (=)

3.08% (710)

525.9k (615)

1.4k (1718)

8

NBA

22.1M (=)

1.05% (2716)

9.5M (64)

19.7k (5)

9

NASA

21.1M (=)

2.77% (905)

1.6M (299)

1.9k (1233)

10

H&M

19.4M (=)

0.93% (2909)

5.7M (109)

3.3k (633)

11

CHANEL

19.1M (=)

0.83% (3046)

48M (8)

661 (3037)

12

adidas Originals

18.3M (=)

1.14% (2571)

3.4M (168)

3.3k (611)

13

Manchester United

16.8M (=)

2.16% (1363)

990.5k (432)

6k (194)

14

ZARA Official

16.7M (=)

0.80% (3094)

12.8k (2374)

1.3k (1781)

15

National Geographic Travel

16.2M (=)

1.46% (2145)

6.3M (95)

6.3k (171)

16

Louis Vuitton Official

15.5M (=)

0.66% (3305)

25M (23)

1.9k (1279)

17

Vogue

15.1M (=)

0.93% (2896)

534.1k (609)

3.2k (654)

18

Dior Official

14.5M (=)

0.67% (3296)

35.3M (13)

2.2k (1039)

19

M·A·C Cosmetics

14.4M (=)

0.66% (3310)

8.4M (75)

3.8k (478)

20

Starbucks Coffee ☕

13.6M (=)

3.01% (748)

26.9M (19)

1.3k (1779)

21

Gucci

13.5M (=)

0.52% (3462)

35.5M (12)

3k (715)

22

Anastasia Beverly Hills

13.3M (=)

1.01% (2777)

9M (67)

9.7k (55)

23

adidas

13.2M (=)

1.34% (2289)

29.4M (16)

1.1k (2157)

24

Dolce & Gabbana

12.8M (=)

0.45% (3532)

6.4M (92)

4.3k (387)

25

forever21

12.6M (=)

1.54% (2047)

4.1M (148)

4.2k (417)

26

musical.ly

12.2M (+1)

3.57% (507)

1.8M (278)

1.4k (1750)

27

WWE

12.2M (-1)

0.96% (2847)

7.9M (78)

11k (46)

28

gopro

11.9M (=)

3.13% (685)

27.3M (18)

3.3k (604)

29

Prada

11.6M (=)

0.47% (3520)

34.1M (14)

2.2k (1057)

30

Jordan

11.5M (=)

1.90% (1653)

709.9k (520)

1k (2268)

3661

Cbcsofra

1M (542)

0.21% (=)

6.5k (2716)

3.2k (648)

3662

WOOD44 Sunglasses

18.7k (3283)

0.20% (=)

605 (3832)

126 (4505)

3663

SM Supermalls

74.6k (2203)

0.20% (=)

47.6k (1724)

5.7k (220)

3664

Depilarte Venezuela

35.9k (2772)

0.20% (=)

187 (4292)

709 (2924)

3665

Ad Age and Creativity

133k (1743)

0.20% (=)

1.9k (3304)

871 (2560)

3666

Univision Noticias

569.6k (792)

0.19% (=)

471 (3936)

4.7k (322)

3667

Sky News

259k (1242)

0.19% (=)

20.2k (2152)

2.2k (1054)

3668

GittiGidiyor

224.7k (1329)

0.19% (=)

44.2k (1756)

1.2k (1984)

3669

SACO ساكو

1M (535)

0.19% (=)

451 (3958)

7.3k (102)

3670

Citizen TV Kenya

485.7k (885)

0.19% (=)

323 (4109)

5.6k (228)

3671

stupiddsghahgg

152.1k (1642)

0.18% (=)

0 (4838)

1 (4828)

3672

BET Networks

595.3k (770)

0.17% (=)

12.4k (2392)

9.7k (56)

3673

METRO FM

142k (1692)

0.16% (=)

468 (3939)

2.6k (840)

3674

Todo Para Mamás y Bebés

74k (2215)

0.15% (=)

0 (4833)

2.8k (780)

3675

Tienda Virtual

21.7k (3158)

0.14% (=)

491 (3914)

3.6k (544)

3676

Últimas Noticias

126.6k (1779)

0.13% (+1)

8.6k (2584)

2.6k (833)

3677

Safaricom Limited

156.9k (1623)

0.13% (-1)

4.3k (2914)

1.5k (1645)

3678

El Circo de La Mega

707.6k (678)

0.13% (=)

1.9k (3311)

700 (2944)

3679

Prom Outfitters®

102.5k (1941)

0.13% (=)

1.7k (3342)

2k (1221)

3680

أسواق عبدالله العثيم

170.3k (1564)

0.12% (=)

2k (3280)

3.3k (627)

3681

INSTANT SHAWL STYLISH

37k (2747)

0.11% (=)

4.1k (2939)

6.7k (143)

3682

Listín Diario

172.5k (1550)

0.10% (=)

213 (4245)

31.8k (2)

3683

فرانس 24 / FRANCE 24 Arabic

353.8k (1063)

0.09% (=)

30 (4637)

1.4k (1672)

3684

Movistar Perú

75.6k (2192)

0.09% (=)

492 (3912)

1.8k (1371)

3685

TC Televisión

619.1k (746)

0.08% (=)

478k (646)

17.6k (11)

3686

Select Mobiles

20.6k (3213)

0.08% (=)

532 (3879)

2.6k (855)

3687

Dan Kim

213k (1372)

0.07% (=)

101.3k (1312)

2.1k (1091)

3688

Scorpio Mvp

58.5k (2422)

0.03% (=)

311 (4128)

83 (4643)

3689

Belmond

26k (3020)

0.00% (=)

12.2k (2404)

556 (3306)

3690

Mapiful.com - Designed by You

10.4k (3654)

0.00% (=)

2.5k (3157)

144 (4456)

1

Fashionglama.com Photography

1.1k (4587)

3.45% (0)

355.7M (=)

373 (3829)

2

CONTEMPORARY ART

21.7k (3160)

11.35% (20)

237.2M (=)

94 (4607)

3

VSCO

3.1M (188)

2.61% (992)

128.6M (=)

2.4k (932)

4

Paris

156.9k (1622)

1.89% (1669)

61M (=)

711 (2916)

5

nike

70.3M (2)

1.61% (1948)

53.8M (=)

890 (2530)

6

Visit Dubai

539.1k (824)

1.59% (1975)

50.4M (+1)

1.1k (2154)

7

Dubai Airports

94k (1999)

1.66% (1891)

50.4M (-1)

418 (3694)

8

CHANEL

19.1M (11)

0.83% (3046)

48M (=)

661 (3037)

9

Tumblr

1M (523)

1.34% (2294)

40M (=)

516 (3434)

10

visitcalifornia

257k (1247)

2.06% (1475)

38.7M (=)

2.4k (918)

11

Disney

8.8M (48)

1.99% (1558)

36.7M (=)

2.2k (1049)

12

Gucci

13.5M (21)

0.52% (3462)

35.5M (=)

3k (715)

13

Dior Official

14.5M (18)

0.67% (3296)

35.3M (=)

2.2k (1039)

14

Prada

11.6M (29)

0.47% (3520)

34.1M (=)

2.2k (1057)

15

Hermès official account

4.4M (121)

0.66% (3303)

32.4M (=)

1.2k (1987)

16

adidas

13.2M (23)

1.34% (2289)

29.4M (=)

1.1k (2157)

17

VisitMexico

66.1k (2312)

1.68% (1865)

28.7M (=)

682 (2986)

18

gopro

11.9M (28)

3.13% (685)

27.3M (=)

3.3k (604)

19

Starbucks Coffee ☕

13.6M (20)

3.01% (748)

26.9M (=)

1.3k (1779)

20

GIVENCHY

7.9M (61)

0.54% (3441)

26.2M (=)

2.2k (1038)

21

CrossFit

1.8M (315)

1.25% (2418)

25.6M (=)

6.3k (175)

22

Las Vegas

358.1k (1055)

2.79% (896)

25.2M (=)

863 (2576)

23

Louis Vuitton Official

15.5M (16)

0.66% (3305)

25M (=)

1.9k (1279)

24

Burberry

9M (45)

0.73% (3201)

23.8M (=)

2.9k (737)

25

Cartier Official

4.7M (115)

0.82% (3067)

23.7M (=)

907 (2486)

26

Kik

182.2k (1499)

3.22% (649)

23.1M (=)

314 (3992)

27

Orange France

11.2k (3612)

4.05% (385)

22.8M (=)

1.3k (1899)

28

Chloé

4.2M (127)

0.69% (3265)

22.6M (=)

1.3k (1818)

29

Star Wars

6.9M (73)

2.18% (1336)

21.5M (=)

2.3k (995)

30

youtube

8.5M (55)

1.19% (2510)

20.8M (=)

1.1k (2239)

1

DEL Records

604.5k (760)

0.38% (3590)

2M (256)

41.9k (=)

2

Listín Diario

172.5k (1550)

0.10% (3682)

213 (4245)

31.8k (=)

3

FashionNova.com

7.1M (71)

0.55% (3436)

156.1k (1124)

22.3k (=)

4

Culturizando

669.5k (705)

0.25% (3651)

67.5k (1540)

20.8k (=)

5

NBA

22.1M (8)

1.05% (2716)

9.5M (64)

19.7k (=)

6

Inked Magazine

1.5M (393)

0.32% (3622)

825.8k (472)

19.6k (=)

7

Glamour Brasil

1.1M (494)

0.36% (3605)

36.3k (1845)

19k (=)

8

MLB ⚾

3.4M (169)

2.82% (871)

3.5M (162)

17.8k (+1)

9

Motives Cosmetics Official

2.3M (253)

0.63% (3336)

615.2k (567)

17.8k (-1)

10

Del Toro ®||Matthew Chevallard

149.8k (1653)

0.63% (3339)

49k (1715)

17.7k (=)

11

TC Televisión

619.1k (746)

0.08% (3685)

478k (646)

17.6k (=)

12

SuicideGirls

6.3M (88)

1.19% (2512)

1.1M (413)

17.5k (=)

13

HOT 97

605.7k (759)

0.49% (3490)

755.2k (503)

16.6k (=)

14

SportsCenter

8.9M (46)

1.72% (1827)

198.7k (1032)

16.3k (=)

15

Freedom Of Style

509.4k (856)

1.59% (1974)

27k (1999)

15.6k (=)

16

curlbox

349.5k (1068)

1.61% (1950)

660.5k (540)

15.5k (=)

17

Rebel Circus

285.5k (1192)

0.71% (3227)

83.7k (1429)

15.5k (=)

18

HYPEBEAST

3.6M (159)

1.36% (2264)

6.3M (93)

15.5k (=)

19

NFL

9M (43)

2.03% (1504)

7.9M (79)

15.4k (=)

20

JD Sports Official

691.9k (692)

2.15% (1374)

879 (3657)

15.2k (=)

21

Pink Boutique

327.6k (1105)

0.41% (3572)

2.7k (3125)

15.1k (=)

22

OOTD Magazine

2.8M (212)

1.39% (2216)

1.9M (264)

14.4k (+1)

23

Gypsy Warrior

868.3k (598)

1.09% (2650)

82.5k (1436)

14.4k (-1)

24

SHOWPO

1.2M (475)

1.00% (2781)

20.3k (2150)

14.4k (=)

25

شركة مجموعة الراي الإعلامية

92.2k (2014)

0.33% (3617)

269 (4170)

13.9k (=)

26

Her World Singapore

36.8k (2753)

0.53% (3449)

3.2k (3062)

13.6k (=)

27

CARLIFESTYLE

3.9M (138)

1.90% (1646)

2.1M (253)

13.6k (=)

28

National Geographic

73.3M (1)

1.07% (2692)

6.3M (96)

13.4k (=)

29

GETTINLOW® official, Indonesia

140.3k (1698)

0.96% (2836)

374.7k (744)

13.2k (=)

30

Telemundo

3.5M (160)

0.27% (3646)

394.6k (719)

12.8k (=)