Keep a close eye on a brand's presence on Instagram and see how they perform.

Identify brands doing best at sparking interest and conversation with the ER (Engagement Rate) ranking - Sort brands by number of followers or #hashtag popularity - Narrow down to your competitors with categories - Get a detailed analysis on each brand's profile page.

all except celebrities

Brand Categories Followers ER i Average engagement rate of all media. Engagement rate is based on the likes and comments received divided by the number of followers at the time of the post. Posts on hashtag Media posted
1

National Geographic

86M (=)

0.87% (3132)

10.4M (85)

16.4k (26)

2

nike

76.1M (=)

1.16% (2625)

66.2M (7)

912 (2977)

3

Victoria's Secret

58.7M (=)

0.73% (3388)

4.4M (175)

5.8k (328)

4

Real Madrid C.F.

55.7M (=)

1.81% (1704)

9.4M (93)

1.9k (1570)

5

FC Barcelona

55.1M (=)

1.66% (1894)

3.9M (189)

10.4k (81)

6

9GAG: Go Fun The World

44M (=)

1.89% (1608)

2.4M (276)

15.3k (34)

7

Nike Football (Soccer)

31.4M (=)

2.67% (922)

762.5k (606)

1.5k (2026)

8

NASA

30.9M (=)

2.29% (1197)

2.3M (285)

2.3k (1333)

9

NBA

26.9M (=)

1.03% (2848)

12.6M (71)

23.4k (7)

10

CHANEL

26.3M (=)

0.63% (3563)

53.8M (10)

996 (2820)

11

adidas Originals

24.6M (=)

0.93% (2992)

4.3M (182)

3.9k (662)

12

H&M

24.4M (=)

0.71% (3403)

7.2M (119)

4.1k (603)

13

ZARA Official

24.4M (=)

0.58% (3639)

12.4k (2624)

1.8k (1728)

14

National Geographic Travel

22.4M (=)

1.30% (2403)

10.4M (84)

8.1k (150)

15

Louis Vuitton Official

21.4M (=)

0.54% (3683)

28.4M (25)

2.4k (1240)

16

Gucci

21.3M (=)

0.52% (3732)

43.4M (14)

4.2k (590)

17

Manchester United

20.9M (=)

1.94% (1554)

1.3M (433)

7.6k (183)

18

Alia ✨⭐️

20.4M (=)

2.36% (1150)

133.2k (1351)

1.1k (2553)

19

#UCL

19.9M (=)

1.14% (2644)

3.8M (194)

5.6k (355)

20

adidas

18.6M (=)

1.08% (2762)

40.3M (15)

949 (2899)

21

Dior Official

18.5M (=)

0.53% (3712)

39.5M (16)

3.4k (800)

22

M·A·C Cosmetics

17.8M (=)

0.54% (3692)

11.7M (76)

5.7k (344)

23

Vogue

17.5M (=)

0.65% (3517)

852.8k (562)

4.4k (555)

24

Marvel Entertainment

16.6M (=)

1.33% (2356)

17.9M (44)

1.9k (1589)

25

chrissy teigen

16.2M (=)

3.34% (572)

106.1k (1484)

3.2k (866)

26

Anastasia Beverly Hills

16.2M (=)

0.95% (2969)

13.6M (63)

11.9k (65)

27

Starbucks Coffee ☕

16.1M (=)

2.54% (1021)

30.7M (22)

1.6k (1927)

28

Dolce & Gabbana

15.9M (=)

0.38% (3912)

7.6M (110)

6.2k (291)

29

Premier League

15.6M (=)

1.27% (2442)

2.3M (282)

6.7k (232)

30

Mesut Özil

15.5M (=)

4.02% (363)

502.5k (747)

1k (2748)

3661

Desa Fashion

108.4k (2170)

0.56% (-1)

3.5k (3298)

3k (933)

3662

Peter Coppola

34.8k (3112)

0.56% (+1)

2.3k (3513)

1.6k (1853)

3663

V Magazine

1.4M (507)

0.56% (+2)

94.6k (1546)

5.8k (332)

3664

Fendi

8.6M (79)

0.56% (-2)

1.3k (3783)

4.2k (600)

3665

Vice News

509.4k (1012)

0.56% (+6)

8.9k (2805)

1.2k (2450)

3666

royaldream_store

17.7k (3671)

0.56% (+3)

2.1k (3551)

832 (3145)

3667

STC

521.6k (994)

0.56% (-3)

239.7k (1082)

2.5k (1192)

3668

Isabel Marant Official Account

1.2M (569)

0.56% (-1)

1.1M (489)

1.1k (2550)

3669

Cool Hunting

301.9k (1336)

0.56% (-3)

155.2k (1279)

3.6k (746)

3670

colette

1.1M (589)

0.55% (+2)

249k (1063)

12.3k (59)

3671

Goldenpoint Official

279.9k (1387)

0.55% (-3)

31.3k (2133)

2k (1525)

3672

Wedding Chicks®

792.3k (744)

0.55% (+1)

296.2k (983)

9.4k (101)

3673

Amazon

1.2M (544)

0.55% (-3)

4.7M (167)

1.8k (1711)

3674

Tustyle

76.4k (2476)

0.55% (+1)

16.4k (2491)

6.2k (289)

3675

THE ICONIC

301.1k (1339)

0.55% (-1)

3.7k (3266)

6.6k (243)

3676

Proenza Schouler

748.3k (785)

0.55% (=)

186.8k (1193)

1.2k (2430)

3677

Elle Magazine

3.1M (240)

0.55% (+1)

1.9M (328)

6.9k (217)

3678

Chloé

5.6M (132)

0.55% (-1)

23.5M (35)

1.7k (1747)

3679

Vision Express Philippines

43.4k (2934)

0.55% (=)

1.2k (3843)

1.6k (1945)

3680

Wendy Williams

874.3k (688)

0.55% (+2)

17.1k (2462)

5.4k (400)

3681

Next

702.7k (819)

0.55% (-1)

13.9k (2564)

6.4k (275)

3682

Fitsmind of Norway

44k (2917)

0.55% (+1)

1.2k (3836)

1.2k (2476)

3683

Louis Vuitton Official

21.4M (15)

0.54% (+1)

28.4M (25)

2.4k (1240)

3684

Blue Apron

297.8k (1345)

0.54% (-3)

472.7k (786)

2.2k (1384)

3685

Waze

71.8k (2522)

0.54% (+1)

73.9k (1699)

583 (3735)

3686

BOSS

3.3M (230)

0.54% (-1)

15M (57)

2.5k (1211)

3687

ماكدونالدز السعودية

274.2k (1405)

0.54% (=)

923 (3972)

9.4k (99)

3688

Country Road

516.8k (1002)

0.54% (=)

269k (1025)

3.8k (680)

3689

LOEWE

865.4k (696)

0.54% (=)

6.5M (128)

3k (951)

3690

PBS NewsHour

96.2k (2263)

0.54% (+6)

2.9k (3396)

1.7k (1784)

1

VEREL

2.2k (4819)

4.98% (0)

477.1M (=)

275 (4537)

2

Fashionglama.com Photography

1.3k (4990)

3.19% (0)

477.1M (=)

439 (4103)

3

ANDREY KALININ

22.6k (3472)

9.25% (43)

335.4M (=)

93 (5030)

4

A FIRMA

459 (5188)

27.45% (0)

187.3M (=)

168 (4812)

5

VSCO

3.5M (210)

2.21% (1254)

160.9M (=)

3k (945)

6

Paris

170.1k (1791)

1.58% (2008)

78.8M (=)

897 (3015)

7

nike

76.1M (2)

1.16% (2625)

66.2M (=)

912 (2977)

8

Visit Dubai

790.7k (746)

1.72% (1834)

62.5M (=)

1.5k (2028)

9

Dubai Airports

158.7k (1845)

1.11% (2713)

62.5M (=)

598 (3685)

10

CHANEL

26.3M (10)

0.63% (3563)

53.8M (=)

996 (2820)

11

visitcalifornia

321k (1283)

1.78% (1760)

51.7M (=)

3.1k (915)

12

Tumblr

1.3M (529)

1.00% (2891)

49.9M (=)

833 (3141)

13

Disney

10.9M (53)

1.53% (2074)

45.7M (=)

3.1k (898)

14

Gucci

21.3M (16)

0.52% (3732)

43.4M (=)

4.2k (590)

15

adidas

18.6M (20)

1.08% (2762)

40.3M (=)

949 (2899)

16

Dior Official

18.5M (21)

0.53% (3712)

39.5M (=)

3.4k (800)

17

VisitMexico

224.2k (1562)

2.59% (990)

38.7M (=)

1.2k (2383)

18

Prada

14.7M (33)

0.34% (3945)

36.7M (=)

3.2k (859)

19

Hermès official account

6.2M (121)

0.49% (3775)

36M (=)

1.5k (1973)

20

CrossFit

2.3M (325)

1.05% (2818)

34.8M (=)

8.2k (139)

21

GoPro

13.6M (39)

2.58% (994)

34.1M (=)

4.1k (609)

22

Starbucks Coffee ☕

16.1M (27)

2.54% (1021)

30.7M (=)

1.6k (1927)

23

YouTube

11.7M (46)

0.93% (3002)

29.7M (=)

1.3k (2275)

24

Las Vegas

481.6k (1046)

2.92% (775)

28.8M (=)

979 (2852)

25

Louis Vuitton Official

21.4M (15)

0.54% (3683)

28.4M (=)

2.4k (1240)

26

GIVENCHY

9.7M (68)

0.42% (3877)

27.5M (=)

2.7k (1071)

27

Orange France

11.2k (3992)

4.05% (353)

27.3M (=)

1.3k (2354)

28

Star Wars

8.9M (76)

1.95% (1541)

27.3M (=)

2.8k (1006)

29

BMW France

66.3k (2593)

2.18% (1275)

26.9M (=)

1.4k (2200)

30

BMW

14.9M (32)

1.96% (1534)

26.9M (=)

4.5k (523)

1

DEL RECORDS

694.2k (825)

0.36% (3928)

2.1M (311)

44.2k (=)

2

Listín Diario

223.5k (1566)

0.10% (4048)

257 (4576)

43.6k (=)

3

FashionNova.com

10.7M (58)

0.46% (3818)

496.2k (754)

32.2k (=)

4

TC Televisión

795k (741)

0.10% (4050)

457.7k (797)

26.7k (=)

5

Inked Magazine

1.8M (400)

0.34% (3946)

1.3M (418)

24.5k (=)

6

FASHION | BEAUTY | LIFESTYLE

2.6M (292)

0.75% (3352)

99.6k (1519)

23.9k (=)

7

NBA

26.9M (9)

1.03% (2848)

12.6M (71)

23.4k (=)

8

Glamour Brasil

1.2M (547)

0.31% (3966)

41.8k (1975)

22.6k (=)

9

HOT 97

740.8k (792)

0.42% (3872)

1.1M (502)

22k (=)

10

HYPEBEAST

5.5M (136)

1.25% (2469)

11.6M (77)

21.7k (=)

11

MLB ⚾

4M (179)

2.55% (1011)

4.8M (163)

21.6k (=)

12

SportsCenter

11M (50)

1.67% (1890)

277.5k (1012)

21.4k (=)

13

Rebel Circus

329.3k (1260)

0.68% (3449)

117k (1424)

21.3k (=)

14

شركة مجموعة الراي الإعلامية

111.8k (2141)

0.28% (3986)

350 (4456)

20.9k (=)

15

NFL

10.9M (54)

1.74% (1807)

10.2M (87)

20.4k (=)

16

SuicideGirls

7.1M (98)

1.04% (2837)

1.6M (368)

20k (=)

17

Freedom Of Style

507.7k (1018)

1.42% (2217)

36.8k (2035)

20k (=)

18

SHOWPO

1.3M (523)

0.95% (2959)

34.7k (2068)

19.2k (=)

19

Del Toro ®||Matthew Chevallard

147.9k (1901)

0.59% (3628)

56.3k (1828)

19k (=)

20

Motives Cosmetics Official

2.3M (337)

0.57% (3641)

685.6k (638)

18.8k (=)

21

JD

873.3k (690)

0.67% (3481)

399 (4405)

18.6k (=)

22

OOTD Magazine

2.9M (258)

1.15% (2627)

3M (241)

18.3k (=)

23

Telemundo

5.1M (146)

0.29% (3983)

501k (750)

18.3k (=)

24

Pink Boutique

376.1k (1183)

0.39% (3895)

2.7k (3423)

17k (=)

25

beIN SPORTS

3.6M (208)

0.32% (3959)

92.1k (1563)

16.5k (=)

26

National Geographic

86M (1)

0.87% (3132)

10.4M (85)

16.4k (=)

27

CarLifestyle

3.8M (198)

1.60% (1979)

3.4M (212)

16.3k (=)

28

HIGHSNOBIETY

2.1M (357)

1.44% (2189)

3.2M (230)

16.2k (=)

29

LIKEtoKNOW.it

2.8M (264)

0.74% (3377)

2.4M (270)

16.2k (=)

30

curlbox

363.9k (1199)

1.45% (2171)

767.8k (601)

16k (=)