Keep a close eye on a brand's presence on Instagram and see how they perform.

Identify brands doing best at sparking interest and conversation with the ER (Engagement Rate) ranking - Sort brands by number of followers or #hashtag popularity - Narrow down to your competitors with categories - Get a detailed analysis on each brand's profile page.

all except celebrities

Brand Categories Followers ER i Average engagement rate of all media. Engagement rate is based on the likes and comments received divided by the number of followers at the time of the post. Posts on hashtag Media posted
1

National Geographic

80.3M (=)

0.97% (2849)

8.1M (88)

14.7k (28)

2

nike

73.8M (=)

1.42% (2183)

59.4M (5)

905 (2721)

3

Victoria's Secret

56.8M (=)

0.87% (3020)

3.8M (171)

5k (355)

4

Real Madrid C.F.

52M (=)

1.90% (1586)

8.3M (85)

1.6k (1724)

5

FC Barcelona

51.7M (=)

1.70% (1826)

3.5M (186)

9.7k (75)

6

9GAG: Go Fun The World

41.5M (=)

2.00% (1467)

1.9M (288)

13.5k (33)

7

Nike Football (Soccer)

29.6M (=)

2.86% (791)

616.1k (614)

1.4k (1875)

8

NASA

26.4M (=)

2.48% (1037)

1.9M (293)

2.1k (1287)

9

NBA

24.5M (=)

1.03% (2768)

10.8M (65)

21.1k (7)

10

CHANEL

23.6M (=)

0.74% (3259)

50.4M (8)

797 (2956)

11

H&M

22.4M (=)

0.82% (3122)

6.3M (111)

3.7k (611)

12

adidas Originals

21.9M (=)

1.03% (2756)

3.8M (170)

3.6k (644)

13

ZARA Official

21.6M (=)

0.70% (3301)

12.6k (2493)

1.5k (1780)

14

National Geographic Travel

19.6M (=)

1.40% (2219)

8.1M (87)

7.1k (160)

15

Manchester United

18.8M (=)

2.01% (1449)

1.1M (424)

6.8k (183)

16

Louis Vuitton Official

18.6M (=)

0.59% (3475)

26.3M (23)

2.1k (1262)

17

Alia ✨⭐️

17.5M (=)

1.97% (1505)

76.7k (1560)

1k (2513)

18

Gucci

16.9M (=)

0.50% (3594)

38.3M (12)

3.5k (671)

19

Vogue

16.7M (=)

0.76% (3211)

674.5k (588)

3.7k (599)

20

Dior Official

16.6M (=)

0.59% (3471)

37M (13)

2.8k (898)

21

M·A·C Cosmetics

16.2M (=)

0.61% (3448)

9.9M (73)

4.6k (422)

22

adidas

16.1M (=)

1.23% (2455)

34.3M (15)

1.2k (2305)

23

#UCL

15.8M (=)

1.04% (2742)

437.1k (736)

4.1k (510)

24

Starbucks Coffee ☕

15.2M (=)

2.82% (817)

28.7M (20)

1.4k (1871)

25

musical.ly

14.7M (=)

2.86% (790)

2M (284)

1.5k (1765)

26

Anastasia Beverly Hills

14.4M (=)

0.96% (2866)

11M (62)

10.7k (61)

27

Dolce & Gabbana

14.3M (=)

0.42% (3695)

6.9M (100)

5k (353)

28

chrissy teigen

14.1M (=)

3.14% (652)

91k (1470)

3.1k (786)

29

Marvel Entertainment

13.8M (=)

1.71% (1809)

15.3M (45)

1.4k (1956)

30

forever21

13.7M (=)

1.36% (2271)

4.5M (153)

4.7k (408)

3661

World Economic Forum

201.7k (1525)

0.46% (+1)

64.8k (1663)

1.6k (1727)

3662

NBC Sports

122.2k (1913)

0.46% (-1)

23.9k (2169)

2.7k (940)

3663

CNBC

167.9k (1682)

0.45% (=)

55.2k (1741)

3.2k (767)

3664

Kickstarter

171.2k (1671)

0.45% (=)

790.2k (527)

1.5k (1843)

3665

Gerard Cosmetics

1.6M (400)

0.45% (=)

398.4k (781)

11.5k (50)

3666

20FIT

66.2k (2445)

0.45% (+1)

21.1k (2221)

1.4k (1930)

3667

UOL Esporte

535.6k (903)

0.45% (-1)

4.7k (2979)

5.5k (288)

3668

زیورآلات نقره و استیل، ساعت

96.1k (2109)

0.45% (+1)

422 (4155)

1.2k (2280)

3669

Women's Health Magazine

1.1M (557)

0.45% (-1)

22.9k (2189)

3.4k (705)

3670

CNN iReport

294.7k (1257)

0.45% (=)

70.2k (1613)

1.2k (2178)

3671

Saatchi Gallery

1.6M (395)

0.45% (+1)

156.9k (1184)

1.7k (1593)

3672

TNT Brasil

292.2k (1260)

0.45% (-1)

641 (3961)

1.9k (1387)

3673

JON LINDSAY'S MUSCLECONTEST

84k (2228)

0.45% (=)

314.5k (893)

8.1k (105)

3674

Al Jothen Gallery

100.2k (2081)

0.45% (=)

0 (5037)

3.3k (735)

3675

Boots Middle East

109.5k (2006)

0.45% (=)

1.5k (3556)

718 (3119)

3676

Luxuria Cosmetics

14.8k (3597)

0.44% (=)

791 (3848)

761 (3029)

3677

Айгунь

22.8k (3280)

0.44% (=)

2.5k (3290)

3.5k (683)

3678

CIMB Malaysia

44.6k (2744)

0.44% (+1)

2.1k (3383)

534 (3604)

3679

Men's Health

932.2k (612)

0.44% (-1)

22.6k (2192)

2.9k (864)

3680

Taste of Home

474.5k (973)

0.44% (=)

70.5k (1609)

891 (2756)

3681

instylemagazine

1.8M (375)

0.44% (=)

64.3k (1669)

6.5k (198)

3682

wikiHow

62.2k (2512)

0.44% (=)

8.4k (2699)

790 (2972)

3683

Price Shoes

86.5k (2209)

0.44% (=)

3.4k (3154)

1.3k (1989)

3684

Orange Côte d'Ivoire

51.1k (2654)

0.44% (=)

1.5k (3548)

627 (3365)

3685

Google Play Music

198.1k (1537)

0.43% (=)

507 (4067)

395 (3965)

3686

Chevignon Colombia

99.5k (2086)

0.43% (=)

22.2k (2204)

2.4k (1062)

3687

HOT 97

664.3k (770)

0.43% (+1)

873.1k (502)

19.5k (10)

3688

Riachuelo

2.9M (224)

0.43% (-1)

111.7k (1347)

5.3k (317)

3689

Barneys New York

1.3M (476)

0.43% (=)

78.7k (1542)

6.4k (208)

3690

Greenhouse Interiors

116.3k (1961)

0.43% (+1)

2.7k (3254)

2.7k (925)

1

Fashionglama.com Photography

1.3k (4723)

3.41% (0)

406.6M (=)

396 (3960)

2

CONTEMPORARY ART

23.3k (3260)

9.58% (31)

277.8M (=)

100 (4744)

3

VSCO

3.3M (198)

2.37% (1122)

144.1M (=)

2.8k (911)

4

Paris

161.5k (1711)

1.60% (1929)

68.5M (=)

813 (2922)

5

nike

73.8M (2)

1.42% (2183)

59.4M (=)

905 (2721)

6

Visit Dubai

616.8k (818)

1.57% (1977)

55.2M (=)

1.3k (2091)

7

Dubai Airports

118.3k (1944)

1.37% (2261)

55.2M (=)

487 (3725)

8

CHANEL

23.6M (10)

0.74% (3259)

50.4M (=)

797 (2956)

9

visitcalifornia

291.9k (1261)

1.89% (1606)

44.7M (=)

2.8k (908)

10

Tumblr

1.2M (520)

1.14% (2592)

44M (=)

649 (3291)

11

Disney

10M (48)

1.72% (1805)

40.6M (=)

2.6k (961)

12

Gucci

16.9M (18)

0.50% (3594)

38.3M (=)

3.5k (671)

13

Dior Official

16.6M (20)

0.59% (3471)

37M (=)

2.8k (898)

14

Prada

13.2M (33)

0.40% (3711)

35.1M (=)

2.6k (963)

15

adidas

16.1M (22)

1.23% (2455)

34.3M (=)

1.2k (2305)

16

Hermès official account

5.3M (117)

0.56% (3522)

33.9M (=)

1.3k (2028)

17

VisitMexico

121.9k (1915)

2.30% (1183)

32.8M (=)

911 (2704)

18

gopro

13M (36)

2.82% (824)

30.6M (=)

3.7k (603)

19

CrossFit

2.1M (320)

1.12% (2621)

29.7M (=)

7.3k (145)

20

Starbucks Coffee ☕

15.2M (24)

2.82% (817)

28.7M (=)

1.4k (1871)

21

Las Vegas

414.1k (1050)

2.81% (830)

27M (=)

921 (2680)

22

GIVENCHY

8.9M (63)

0.49% (3616)

26.6M (=)

2.4k (1086)

23

Louis Vuitton Official

18.6M (16)

0.59% (3475)

26.3M (=)

2.1k (1262)

24

Orange France

11.2k (3783)

4.05% (344)

24.7M (=)

1.3k (2110)

25

youtube

10.3M (45)

1.07% (2686)

24.5M (=)

1.2k (2266)

26

Burberry

9.9M (52)

0.64% (3410)

24.2M (=)

3.2k (760)

27

Cartier Official

5.6M (114)

0.69% (3336)

24.1M (=)

1.1k (2388)

28

Star Wars

7.8M (77)

2.05% (1408)

23.7M (=)

2.5k (1009)

29

BMW France

56.3k (2578)

2.27% (1202)

23.2M (=)

1.3k (2083)

30

BMW

13M (37)

2.08% (1384)

23.2M (=)

4k (544)

1

DEL Records

646.5k (789)

0.37% (3737)

2.1M (272)

43.1k (=)

2

Listín Diario

192.9k (1556)

0.09% (3844)

232 (4364)

38.2k (=)

3

FashionNova.com

8.5M (68)

0.50% (3605)

264.1k (960)

26.8k (=)

4

Culturizando

692k (748)

0.25% (3800)

75.4k (1577)

22.5k (=)

5

TC Televisión

695.7k (744)

0.08% (3846)

465.9k (707)

22.1k (=)

6

Inked Magazine

1.7M (390)

0.33% (3767)

1.1M (445)

21.8k (=)

7

NBA

24.5M (9)

1.03% (2768)

10.8M (65)

21.1k (=)

8

Glamour Brasil

1.2M (523)

0.33% (3763)

39.3k (1903)

20.5k (=)

9

MLB ⚾

3.8M (172)

2.64% (939)

4.2M (160)

19.9k (=)

10

HOT 97

664.3k (770)

0.43% (3687)

873.1k (502)

19.5k (=)

11

SportsCenter

9.9M (49)

1.68% (1860)

230.3k (1023)

18.9k (=)

12

SuicideGirls

6.8M (93)

1.11% (2636)

1.2M (402)

18.6k (=)

13

Del Toro ®||Matthew Chevallard

150.3k (1765)

0.60% (3453)

51.4k (1780)

18.4k (=)

14

HYPEBEAST

4.3M (149)

1.33% (2301)

8.4M (84)

18.4k (=)

15

Motives Cosmetics Official

2.3M (283)

0.60% (3461)

647.2k (597)

18.2k (=)

16

Rebel Circus

309.1k (1221)

0.70% (3314)

97.9k (1419)

18k (=)

17

شركة مجموعة الراي الإعلامية

103.1k (2055)

0.30% (3780)

335 (4250)

17.5k (=)

18

JD

750.2k (700)

0.68% (3355)

182 (4443)

16.9k (=)

19

NFL

9.8M (55)

1.92% (1562)

8.5M (83)

16.7k (=)

20

SHOWPO

1.3M (490)

0.99% (2827)

26.8k (2105)

16.5k (=)

21

Pink Boutique

350k (1150)

0.40% (3707)

2.8k (3245)

15.9k (=)

22

curlbox

360.5k (1124)

1.53% (2035)

715.1k (569)

15.8k (=)

23

OOTD Magazine

2.8M (235)

1.27% (2389)

2.4M (250)

15.7k (=)

24

Freedom Of Style

509.4k (921)

1.59% (1946)

30.2k (2038)

15.6k (=)

25

CarLifestyle

3.9M (164)

1.73% (1794)

2.7M (229)

15.2k (=)

26

Telemundo

4.2M (152)

0.28% (3787)

447.7k (726)

15.2k (=)

27

Gypsy Warrior

870.7k (643)

1.06% (2698)

85.9k (1496)

14.9k (=)

28

National Geographic

80.3M (1)

0.97% (2849)

8.1M (88)

14.7k (=)

29

LIKEtoKNOW.it

2.6M (248)

0.79% (3162)

1.9M (294)

14.1k (=)

30

Her World Singapore

38.4k (2864)

0.51% (3588)

3.7k (3102)

13.9k (=)