Keep a close eye on a brand's presence on Instagram and see how they perform.

Identify brands doing best at sparking interest and conversation with the ER (Engagement Rate) ranking - Sort brands by number of followers or #hashtag popularity - Narrow down to your competitors with categories - Get a detailed analysis on each brand's profile page.

all except celebrities

Brand Categories Followers ER i Average engagement rate of all media. Engagement rate is based on the likes and comments received divided by the number of followers at the time of the post. Posts on hashtag Media posted
1

National Geographic

82M (=)

0.94% (2901)

8.8M (86)

15.2k (27)

2

nike

74.8M (=)

1.33% (2296)

61.5M (5)

908 (2808)

3

Victoria's Secret

57.3M (=)

0.83% (3100)

4M (172)

5.2k (351)

4

Real Madrid C.F.

53.2M (=)

1.87% (1593)

8.6M (88)

1.7k (1668)

5

FC Barcelona

52.6M (=)

1.69% (1818)

3.6M (187)

9.9k (74)

6

9GAG: Go Fun The World

42.1M (=)

1.94% (1505)

2.1M (283)

14.1k (32)

7

Nike Football (Soccer)

30.3M (=)

2.79% (816)

657.8k (606)

1.5k (1919)

8

NASA

28M (=)

2.40% (1078)

2M (285)

2.1k (1296)

9

NBA

25M (=)

1.03% (2754)

11.3M (65)

21.4k (7)

10

CHANEL

24.4M (=)

0.70% (3315)

51.5M (8)

858 (2909)

11

H&M

23.2M (=)

0.78% (3185)

6.6M (111)

3.8k (606)

12

ZARA Official

22.7M (=)

0.65% (3403)

12.6k (2534)

1.6k (1743)

13

adidas Originals

22.6M (=)

1.00% (2810)

4M (173)

3.7k (647)

14

National Geographic Travel

20.5M (=)

1.36% (2245)

8.8M (85)

7.4k (157)

15

Louis Vuitton Official

19.5M (=)

0.58% (3513)

26.9M (22)

2.2k (1242)

16

Manchester United

19.4M (=)

2.00% (1446)

1.2M (423)

7k (183)

17

Alia ✨⭐️

18.3M (=)

2.07% (1376)

90.8k (1502)

1.1k (2513)

18

Gucci

18.1M (=)

0.50% (3634)

39.7M (12)

3.7k (620)

19

Dior Official

17.4M (=)

0.58% (3504)

37.8M (13)

3k (857)

20

#UCL

17.3M (=)

1.08% (2674)

470.8k (720)

4.6k (447)

21

Vogue

16.9M (=)

0.71% (3305)

741.5k (575)

3.9k (580)

22

adidas

16.8M (=)

1.18% (2522)

36.2M (14)

942 (2728)

23

M·A·C Cosmetics

16.6M (=)

0.58% (3500)

10.4M (72)

4.9k (410)

24

Starbucks Coffee ☕

15.5M (=)

2.75% (844)

29.3M (20)

1.5k (1885)

25

musical.ly

15.1M (=)

2.63% (919)

2.1M (280)

1.6k (1766)

26

Dolce & Gabbana

14.8M (=)

0.40% (3752)

7.1M (100)

5.5k (308)

27

Anastasia Beverly Hills

14.8M (=)

0.95% (2875)

11.9M (61)

11k (63)

28

chrissy teigen

14.7M (=)

3.16% (628)

94.1k (1479)

3.1k (809)

29

Marvel Entertainment

14.4M (=)

1.52% (2026)

16M (42)

1.5k (1835)

30

Mesut Özil

14.3M (=)

4.08% (330)

465k (729)

956 (2699)

3661

Azarai Jewelers

45.7k (2780)

0.48% (-2)

1.8k (3520)

1.8k (1508)

3662

hotmiamistyles

1.5M (447)

0.48% (-2)

29.5k (2089)

8.3k (113)

3663

Dafiti Chile

78.5k (2348)

0.48% (-1)

1.5k (3580)

1.4k (1941)

3664

Rossmann Türkiye

244.9k (1409)

0.48% (+3)

17.4k (2368)

1.4k (2002)

3665

adidas Colombia

416.5k (1073)

0.48% (-2)

8.3k (2742)

1.3k (2204)

3666

Gustazos

67.4k (2475)

0.47% (-1)

2.6k (3322)

1.3k (2099)

3667

Animale Brasil

987.7k (605)

0.47% (-1)

77.4k (1596)

7.2k (171)

3668

Mashable

558.5k (904)

0.47% (-4)

37k (1960)

3k (848)

3669

Laugh Factory

65.3k (2501)

0.47% (-1)

42.7k (1886)

2.6k (1018)

3670

PBS NewsHour

83.6k (2284)

0.47% (-1)

2.7k (3300)

1.6k (1748)

3671

Perfect Boii

11.4k (3825)

0.47% (+1)

174 (4523)

0 (5051)

3672

Planet Girls For You

394.5k (1102)

0.47% (-2)

7.7k (2788)

5.8k (278)

3673

Festival Gear

124.4k (1947)

0.47% (=)

33 (4790)

1.7k (1665)

3674

Fisher-Price

314.1k (1238)

0.47% (-3)

348.7k (868)

959 (2694)

3675

Clinique

285.3k (1299)

0.47% (+1)

5.4k (2960)

1.8k (1516)

3676

JUICEDWATCHES.COM

25.7k (3234)

0.47% (-1)

13.1k (2511)

7.5k (152)

3677

Sam Villa

751.5k (721)

0.47% (-3)

95.9k (1468)

2.9k (872)

3678

IKEA Türkiye

787.6k (696)

0.47% (-1)

27.4k (2128)

909 (2807)

3679

Calvin Klein Brasil

457.4k (1023)

0.46% (-1)

5.2k (2976)

795 (3031)

3680

AnOther Magazine

934.9k (627)

0.46% (-1)

36.4k (1967)

5.5k (314)

3681

Avon Malaysia

33.6k (3015)

0.46% (-1)

9.8k (2660)

1k (2554)

3682

Vera Wang

1.7M (408)

0.46% (-1)

357.7k (850)

4.1k (545)

3683

Vevo

2.7M (253)

0.46% (=)

598.5k (642)

4.4k (493)

3684

Men's Fitness

215.8k (1502)

0.46% (-2)

7.8k (2777)

1.7k (1629)

3685

beIN SPORTS FRANCE

284.5k (1302)

0.46% (=)

72.3k (1634)

1.9k (1439)

3686

Pânico No Instagram

5M (134)

0.46% (-2)

18.2k (2342)

1.9k (1434)

3687

NBC News

1.1M (546)

0.46% (-1)

47.7k (1837)

2.4k (1112)

3688

Luxuria Cosmetics

14.6k (3656)

0.45% (-1)

786 (3905)

761 (3109)

3689

Shopbop

787.4k (697)

0.45% (=)

57.6k (1754)

3.9k (584)

3690

بينكيز كب كيك Pinkyz Cupcake

34k (3005)

0.45% (-2)

19 (4845)

2.3k (1172)

1

Fashionglama.com Photography

1.3k (4775)

3.21% (0)

428.2M (=)

424 (3951)

2

CONTEMPORARY ART

23.2k (3317)

9.58% (32)

295.3M (=)

100 (4789)

3

VSCO

3.4M (204)

2.31% (1147)

149.9M (=)

2.8k (920)

4

Paris

164.2k (1742)

1.56% (1968)

71.7M (=)

852 (2922)

5

nike

74.8M (2)

1.33% (2296)

61.5M (=)

908 (2808)

6

Visit Dubai

641.4k (822)

1.57% (1953)

57.2M (=)

1.3k (2072)

7

Dubai Airports

127.7k (1923)

1.30% (2345)

57.2M (=)

513 (3708)

8

CHANEL

24.4M (10)

0.70% (3315)

51.5M (=)

858 (2909)

9

visitcalifornia

301k (1268)

1.86% (1606)

47M (=)

2.9k (914)

10

Tumblr

1.2M (517)

1.07% (2699)

45.8M (=)

707 (3226)

11

Disney

10.3M (50)

1.64% (1878)

42.1M (=)

2.8k (934)

12

Gucci

18.1M (18)

0.50% (3634)

39.7M (=)

3.7k (620)

13

Dior Official

17.4M (19)

0.58% (3504)

37.8M (=)

3k (857)

14

adidas

16.8M (22)

1.18% (2522)

36.2M (=)

942 (2728)

15

Prada

13.7M (33)

0.37% (3771)

35.6M (=)

2.9k (910)

16

VisitMexico

144.8k (1829)

2.42% (1057)

34.7M (=)

1k (2601)

17

Hermès official account

5.7M (118)

0.53% (3582)

34.6M (=)

1.4k (2003)

18

gopro

13.3M (38)

2.73% (859)

31.9M (=)

3.8k (605)

19

CrossFit

2.2M (324)

1.10% (2662)

31.3M (=)

7.6k (142)

20

Starbucks Coffee ☕

15.5M (24)

2.75% (844)

29.3M (=)

1.5k (1885)

21

Las Vegas

442.4k (1042)

2.84% (791)

27.7M (=)

949 (2711)

22

Louis Vuitton Official

19.5M (15)

0.58% (3513)

26.9M (=)

2.2k (1242)

23

GIVENCHY

9.2M (63)

0.45% (3699)

26.8M (=)

2.5k (1055)

24

YouTube

10.7M (44)

1.02% (2770)

26.1M (=)

1.2k (2291)

25

Orange France

11.2k (3839)

4.05% (334)

25.6M (=)

1.3k (2199)

26

BMW France

58.2k (2601)

2.19% (1249)

24.4M (+1)

1.3k (2111)

27

BMW

13.6M (34)

2.04% (1407)

24.4M (+1)

4.1k (539)

28

Burberry

10.2M (53)

0.59% (3491)

24.4M (-2)

3.4k (742)

29

Star Wars

8.1M (78)

2.00% (1443)

24.4M (=)

2.6k (1007)

30

Cartier Official

5.8M (115)

0.64% (3435)

24.4M (=)

1.2k (2339)

1

DEL Records

657.4k (809)

0.37% (3773)

2.1M (284)

43.4k (=)

2

Listín Diario

207.3k (1539)

0.09% (3891)

236 (4412)

40.2k (=)

3

FashionNova.com

9M (66)

0.49% (3646)

328.7k (892)

28.5k (=)

4

TC Televisión

734.1k (733)

0.09% (3893)

463.9k (732)

23.7k (=)

5

Culturizando

696.8k (767)

0.26% (3842)

77.8k (1593)

23.1k (=)

6

Inked Magazine

1.7M (396)

0.33% (3802)

1.1M (433)

22.7k (=)

7

NBA

25M (9)

1.03% (2754)

11.3M (65)

21.4k (=)

8

Glamour Brasil

1.2M (523)

0.32% (3807)

40.1k (1921)

21.3k (=)

9

MLB ⚾

3.9M (173)

2.58% (956)

4.4M (157)

20.8k (=)

10

SportsCenter

10.2M (52)

1.66% (1862)

245.8k (1022)

19.7k (=)

11

HOT 97

664.3k (801)

0.43% (3720)

918.9k (499)

19.5k (=)

12

HYPEBEAST

4.6M (148)

1.30% (2338)

9.3M (77)

19.5k (=)

13

SuicideGirls

6.9M (95)

1.09% (2670)

1.3M (390)

19.1k (=)

14

Rebel Circus

315k (1235)

0.69% (3322)

103.3k (1422)

19.1k (=)

15

شركة مجموعة الراي الإعلامية

105.3k (2087)

0.30% (3821)

344 (4285)

18.6k (=)

16

Del Toro ®||Matthew Chevallard

149.7k (1804)

0.60% (3482)

52.5k (1800)

18.6k (=)

17

Motives Cosmetics Official

2.3M (297)

0.59% (3489)

657.3k (608)

18.4k (=)

18

NFL

10.1M (55)

1.82% (1660)

9.1M (81)

18k (=)

19

JD

776k (702)

0.67% (3376)

236 (4410)

17.5k (=)

20

SHOWPO

1.3M (498)

0.98% (2837)

29.5k (2091)

17.4k (=)

21

OOTD Magazine

2.9M (239)

1.23% (2441)

2.6M (244)

16.6k (=)

22

Pink Boutique

360.7k (1156)

0.40% (3753)

2.8k (3284)

16.3k (=)

23

Telemundo

4.5M (150)

0.28% (3833)

466k (728)

16.1k (=)

24

curlbox

362.2k (1153)

1.50% (2047)

732.1k (581)

15.9k (=)

25

CarLifestyle

3.9M (172)

1.69% (1820)

2.9M (220)

15.7k (=)

26

Freedom Of Style

509.4k (953)

1.59% (1933)

32.1k (2037)

15.6k (=)

27

National Geographic

82M (1)

0.94% (2901)

8.8M (86)

15.2k (=)

28

Gypsy Warrior

867.1k (655)

1.06% (2706)

86.8k (1532)

14.9k (=)

29

LIKEtoKNOW.it

2.6M (259)

0.77% (3209)

2M (287)

14.7k (=)

30

beIN SPORTS

3.5M (199)

0.35% (3789)

72.3k (1633)

14.7k (=)