Keep a close eye on a brand's presence on Instagram and see how they perform.

Identify brands doing best at sparking interest and conversation with the ER (Engagement Rate) ranking - Sort brands by number of followers or #hashtag popularity - Narrow down to your competitors with categories - Get a detailed analysis on each brand's profile page.

all except celebrities

Brand Categories Followers ER i Average engagement rate of all media. Engagement rate is based on the likes and comments received divided by the number of followers at the time of the post. Posts on hashtag Media posted
1

National Geographic

81.5M (=)

0.95% (2886)

8.5M (87)

15k (27)

2

nike

74.4M (=)

1.36% (2272)

60.7M (5)

912 (2768)

3

Victoria's Secret

57.1M (=)

0.85% (3059)

3.9M (172)

5.1k (357)

4

Real Madrid C.F.

52.7M (=)

1.88% (1600)

8.5M (85)

1.6k (1679)

5

FC Barcelona

52.2M (=)

1.69% (1825)

3.5M (185)

9.9k (74)

6

9GAG: Go Fun The World

41.9M (=)

1.96% (1493)

2M (284)

13.9k (34)

7

Nike Football (Soccer)

30.1M (=)

2.80% (822)

641.2k (612)

1.5k (1895)

8

NASA

27.4M (=)

2.45% (1047)

2M (286)

2.1k (1296)

9

NBA

24.8M (=)

1.03% (2768)

11M (65)

21.2k (7)

10

CHANEL

24.1M (=)

0.72% (3286)

51.1M (8)

817 (2960)

11

H&M

22.9M (=)

0.80% (3162)

6.5M (111)

3.8k (610)

12

adidas Originals

22.3M (=)

1.01% (2791)

3.9M (173)

3.6k (645)

13

ZARA Official

22.2M (=)

0.67% (3381)

12.6k (2522)

1.6k (1753)

14

National Geographic Travel

20.1M (=)

1.38% (2245)

8.5M (86)

7.3k (157)

15

Manchester United

19.2M (=)

2.00% (1449)

1.2M (420)

6.9k (181)

16

Louis Vuitton Official

19.1M (=)

0.59% (3494)

26.6M (23)

2.2k (1268)

17

Alia ✨⭐️

17.9M (=)

2.01% (1439)

85.3k (1526)

1k (2515)

18

Gucci

17.6M (=)

0.50% (3626)

39.1M (12)

3.6k (641)

19

Dior Official

17M (=)

0.59% (3496)

37.5M (13)

2.9k (883)

20

Vogue

16.8M (=)

0.73% (3280)

714.7k (583)

3.9k (588)

21

#UCL

16.7M (=)

1.08% (2686)

458.2k (732)

4.4k (476)

22

adidas

16.6M (=)

1.20% (2499)

35.5M (14)

1.2k (2322)

23

M·A·C Cosmetics

16.4M (=)

0.59% (3484)

10.2M (72)

4.8k (413)

24

Starbucks Coffee ☕

15.3M (=)

2.78% (835)

29M (20)

1.5k (1881)

25

musical.ly

14.9M (=)

2.72% (885)

2M (283)

1.6k (1763)

26

Anastasia Beverly Hills

14.6M (=)

0.96% (2872)

11.7M (61)

10.9k (63)

27

Dolce & Gabbana

14.6M (=)

0.41% (3730)

7M (100)

5.2k (340)

28

chrissy teigen

14.5M (=)

3.16% (636)

92.9k (1476)

3.1k (798)

29

Marvel Entertainment

14.1M (=)

1.62% (1906)

15.8M (43)

1.4k (1920)

30

Mesut Özil

14.1M (=)

4.10% (325)

460.1k (727)

948 (2688)

1

Dodge Viper

27.3k (3177)

208.29% (=)

6.4M (116)

24 (4971)

2

GroupG3

43.3k (2810)

158.49% (=)

104 (4623)

5 (5023)

3

Closeup

15.2k (3607)

37.34% (=)

47 (4738)

25 (4967)

4

Wipro Limited

10.6k (3857)

35.98% (=)

600 (4031)

351 (4135)

5

The Glee Project

19.6k (3439)

35.10% (=)

4.5k (3027)

192 (4537)

6

Lifestyle tv|on|fit

33.2k (3009)

25.87% (=)

82 (4650)

108 (4756)

7

Cagatay Ulusoy

2.4M (284)

22.51% (=)

612.1k (629)

83 (4838)

8

Interstellar Movie

21.5k (3359)

21.61% (=)

5.6k (2930)

80 (4843)

9

Dileep Jamma

11.5k (3798)

21.45% (=)

88 (4638)

111 (4740)

10

Disney Movie Club

21.2k (3374)

20.27% (=)

9.1k (2688)

71 (4860)

11

Red Band Society

58.6k (2575)

18.96% (=)

27.3k (2119)

139 (4659)

12

Беларусь

20.1k (3421)

18.58% (=)

4.2M (161)

148 (4640)

13

Homayoun Shajarian

941.3k (619)

18.44% (=)

14k (2470)

42 (4927)

14

Chips Ahoy!

11.7k (3785)

15.35% (=)

119.8k (1331)

87 (4824)

15

Cas

907.1k (634)

15.26% (=)

9.8k (2639)

288 (4308)

16

Rabbid Peach

17.1k (3532)

14.84% (=)

441 (4175)

128 (4692)

17

LEGO Batman

63.3k (2510)

13.59% (=)

1.4k (3612)

301 (4262)

18

Justpaintings

17.1k (3534)

13.43% (=)

4.2k (3066)

99 (4786)

19

Bundespolizei Karriere

24.6k (3249)

13.30% (=)

0 (5072)

250 (4393)

20

Unfriended

24.8k (3243)

12.53% (=)

1.8k (3500)

39 (4931)

21

Swimming

13.6k (3687)

11.79% (=)

1 (4963)

405 (3982)

22

SteakEat

11.6k (3795)

11.70% (=)

311 (4310)

106 (4764)

23

The Lego Movie

34k (2981)

11.40% (=)

92.8k (1478)

51 (4907)

24

Parks And Recreation

167k (1714)

11.02% (=)

406 (4217)

354 (4118)

25

The Killing

11.9k (3777)

10.49% (+1)

34.4k (1987)

233 (4437)

26

STABILO Singapore

11.1k (3824)

10.46% (-1)

819 (3871)

353 (4126)

27

TONI MAHFUD†

3.2M (210)

9.92% (+2)

51.1k (1801)

934 (2715)

28

Lovs - Lovin' On Viral Stuff

10.2k (3877)

9.88% (-1)

43 (4746)

82 (4839)

29

Mono County Tourism

16.6k (3552)

9.87% (+2)

3.5k (3161)

721 (3171)

30

Kinky Boots on Broadway

121.6k (1948)

9.86% (=)

200.5k (1106)

630 (3402)

1

Fashionglama.com Photography

1.3k (4764)

3.20% (0)

419.5M (=)

424 (3931)

2

CONTEMPORARY ART

23.2k (3310)

9.58% (34)

287.9M (=)

100 (4779)

3

VSCO

3.4M (203)

2.33% (1142)

147.6M (=)

2.8k (916)

4

Paris

163.1k (1727)

1.57% (1968)

70.3M (=)

844 (2905)

5

nike

74.4M (2)

1.36% (2272)

60.7M (=)

912 (2768)

6

Visit Dubai

630.2k (823)

1.57% (1970)

56.4M (=)

1.3k (2083)

7

Dubai Airports

122.6k (1942)

1.31% (2326)

56.4M (=)

503 (3714)

8

CHANEL

24.1M (10)

0.72% (3286)

51.1M (=)

817 (2960)

9

visitcalifornia

296.7k (1270)

1.86% (1616)

46.1M (=)

2.8k (908)

10

Tumblr

1.2M (517)

1.10% (2659)

45.1M (=)

683 (3257)

11

Disney

10.2M (48)

1.67% (1849)

41.4M (=)

2.7k (952)

12

Gucci

17.6M (18)

0.50% (3626)

39.1M (=)

3.6k (641)

13

Dior Official

17M (19)

0.59% (3496)

37.5M (=)

2.9k (883)

14

adidas

16.6M (22)

1.20% (2499)

35.5M (=)

1.2k (2322)

15

Prada

13.5M (34)

0.38% (3756)

35.4M (=)

2.8k (930)

16

Hermès official account

5.5M (119)

0.55% (3554)

34.3M (=)

1.4k (2029)

17

VisitMexico

136.2k (1862)

2.38% (1102)

34M (=)

963 (2662)

18

gopro

13.2M (37)

2.76% (846)

31.4M (=)

3.8k (602)

19

CrossFit

2.1M (323)

1.11% (2647)

30.7M (=)

7.5k (142)

20

Starbucks Coffee ☕

15.3M (24)

2.78% (835)

29M (=)

1.5k (1881)

21

Las Vegas

428.6k (1048)

2.83% (798)

27.4M (=)

939 (2700)

22

GIVENCHY

9M (63)

0.47% (3669)

26.7M (=)

2.5k (1076)

23

Louis Vuitton Official

19.1M (16)

0.59% (3494)

26.6M (=)

2.2k (1268)

24

youtube

10.5M (45)

1.05% (2721)

25.4M (=)

1.2k (2293)

25

Orange France

11.2k (3818)

4.05% (336)

25.1M (=)

1.3k (2161)

26

Burberry

10.1M (52)

0.61% (3468)

24.3M (=)

3.3k (747)

27

Cartier Official

5.7M (114)

0.66% (3393)

24.3M (=)

1.1k (2369)

28

Star Wars

8M (78)

2.02% (1432)

24.1M (=)

2.6k (1010)

29

BMW France

57.2k (2595)

2.22% (1230)

23.9M (=)

1.3k (2109)

30

BMW

13.4M (36)

2.05% (1399)

23.9M (=)

4.1k (538)

1

DEL Records

652.4k (797)

0.37% (3763)

2.1M (277)

43.3k (=)

2

Listín Diario

203.9k (1539)

0.09% (3879)

233 (4404)

39.5k (=)

3

FashionNova.com

8.8M (67)

0.49% (3638)

302.9k (917)

27.8k (=)

4

TC Televisión

715.4k (744)

0.09% (3880)

464.7k (722)

23k (=)

5

Culturizando

694.7k (762)

0.25% (3833)

76.7k (1588)

22.9k (=)

6

Inked Magazine

1.7M (395)

0.33% (3795)

1.1M (436)

22.3k (=)

7

NBA

24.8M (9)

1.03% (2768)

11M (65)

21.2k (=)

8

Glamour Brasil

1.2M (529)

0.32% (3798)

39.8k (1917)

21k (=)

9

MLB ⚾

3.8M (174)

2.61% (951)

4.3M (157)

20.4k (=)

10

HOT 97

664.3k (786)

0.43% (3716)

902k (503)

19.5k (=)

11

SportsCenter

10.1M (51)

1.67% (1859)

239.9k (1024)

19.3k (=)

12

HYPEBEAST

4.5M (148)

1.32% (2323)

9M (80)

19k (=)

13

SuicideGirls

6.9M (93)

1.09% (2666)

1.3M (394)

18.9k (=)

14

Rebel Circus

312.3k (1232)

0.70% (3322)

101.2k (1423)

18.6k (=)

15

Del Toro ®||Matthew Chevallard

149.4k (1790)

0.60% (3478)

51.8k (1795)

18.5k (=)

16

Motives Cosmetics Official

2.3M (292)

0.59% (3486)

654.3k (603)

18.3k (=)

17

شركة مجموعة الراي الإعلامية

104.3k (2077)

0.30% (3810)

343 (4277)

18.2k (=)

18

NFL

10M (55)

1.87% (1610)

8.8M (83)

17.4k (=)

19

JD

764.6k (702)

0.67% (3379)

216 (4433)

17.3k (=)

20

SHOWPO

1.3M (493)

0.98% (2837)

28.3k (2104)

17k (=)

21

OOTD Magazine

2.8M (238)

1.25% (2428)

2.6M (246)

16.2k (=)

22

Pink Boutique

355.6k (1158)

0.40% (3742)

2.8k (3277)

16.1k (=)

23

curlbox

361.8k (1144)

1.51% (2044)

726.1k (572)

15.9k (=)

24

Telemundo

4.4M (152)

0.28% (3820)

459.3k (728)

15.7k (=)

25

Freedom Of Style

509.4k (939)

1.59% (1944)

31.3k (2042)

15.6k (=)

26

CarLifestyle

3.9M (170)

1.71% (1815)

2.8M (222)

15.4k (=)

27

National Geographic

81.5M (1)

0.95% (2886)

8.5M (87)

15k (=)

28

Gypsy Warrior

867.7k (650)

1.06% (2700)

86.4k (1519)

14.9k (=)

29

LIKEtoKNOW.it

2.6M (256)

0.77% (3201)

1.9M (291)

14.5k (=)

30

beIN SPORTS

3.5M (195)

0.35% (3776)

69.6k (1643)

14.4k (=)