Keep a close eye on a brand's presence on Instagram and see how they perform.

Identify brands doing best at sparking interest and conversation with the ER (Engagement Rate) ranking - Sort brands by number of followers or #hashtag popularity - Narrow down to your competitors with categories - Get a detailed analysis on each brand's profile page.

all except celebrities

Brand Categories Followers ER i Average engagement rate of all media. Engagement rate is based on the likes and comments received divided by the number of followers at the time of the post. Posts on hashtag Media posted
1

National Geographic

78.9M (=)

1.00% (2806)

7.4M (89)

14.3k (28)

2

nike

73.2M (=)

1.48% (2097)

57.3M (5)

901 (2646)

3

Victoria's Secret

56.4M (=)

0.90% (2965)

3.7M (167)

4.9k (355)

4

Real Madrid C.F.

50.8M (=)

1.94% (1561)

7.9M (83)

1.4k (1813)

5

FC Barcelona

50.7M (=)

1.72% (1825)

3.3M (184)

9.6k (74)

6

9GAG: Go Fun The World

40.8M (=)

2.05% (1437)

1.8M (286)

13.1k (33)

7

Nike Football (Soccer)

28.7M (=)

2.97% (740)

580.7k (612)

1.4k (1834)

8

NASA

25.3M (=)

2.61% (966)

1.8M (292)

2k (1278)

9

NBA

24M (=)

1.03% (2765)

10.3M (64)

20.9k (6)

10

CHANEL

22.8M (=)

0.76% (3198)

49.5M (8)

751 (2975)

11

H&M

21.8M (=)

0.86% (3043)

6.1M (108)

3.5k (622)

12

adidas Originals

21.2M (=)

1.09% (2664)

3.7M (170)

3.4k (647)

13

ZARA Official

20.8M (=)

0.74% (3227)

12.7k (2456)

1.5k (1779)

14

National Geographic Travel

18.5M (=)

1.41% (2205)

7.4M (88)

6.9k (164)

15

Manchester United

18.2M (=)

2.07% (1419)

1.1M (425)

6.5k (191)

16

Louis Vuitton Official

17.8M (=)

0.60% (3439)

25.7M (23)

2.1k (1245)

17

Vogue

16.4M (=)

0.80% (3132)

623.4k (593)

3.6k (612)

18

Dior Official

16M (=)

0.62% (3421)

36.3M (13)

2.6k (950)

19

Gucci

15.9M (=)

0.50% (3571)

37.1M (12)

3.3k (678)

20

M·A·C Cosmetics

15.8M (=)

0.63% (3396)

9.4M (73)

4.3k (441)

21

adidas

15.2M (=)

1.28% (2384)

32.5M (16)

1.1k (2249)

22

Starbucks Coffee ☕

14.8M (=)

2.89% (790)

28.2M (20)

1.4k (1847)

23

Anastasia Beverly Hills

14.2M (=)

0.98% (2833)

10.3M (65)

10.3k (56)

24

Dolce & Gabbana

14M (=)

0.42% (3650)

6.7M (98)

4.8k (361)

25

musical.ly

14M (=)

3.10% (684)

1.9M (282)

1.5k (1765)

26

chrissy teigen

13.4M (=)

3.10% (685)

87.5k (1456)

3.1k (762)

27

forever21

13.4M (=)

1.42% (2194)

4.3M (151)

4.5k (414)

28

WWE

13M (=)

0.90% (2966)

8.6M (78)

12.2k (43)

29

Mesut Özil

12.9M (=)

4.20% (318)

433.5k (716)

892 (2658)

30

Prada

12.8M (=)

0.42% (3655)

34.7M (14)

2.5k (991)

1

Dodge Viper

25.7k (3133)

188.56% (=)

6M (113)

24 (4893)

2

tv|on|fit

31.2k (2963)

45.60% (=)

79 (4568)

98 (4702)

3

Closeup

15.8k (3488)

37.41% (=)

57 (4619)

25 (4890)

4

The Glee Project

20k (3345)

35.06% (=)

4.6k (2958)

192 (4448)

5

Cagatay Ulusoy

2.2M (289)

22.13% (=)

529k (641)

83 (4754)

6

Interstellar Movie

22.2k (3253)

21.45% (=)

5.3k (2888)

80 (4761)

7

Disney Movie Club

20.8k (3312)

19.73% (=)

8.7k (2637)

71 (4780)

8

Red Band Society

59.3k (2500)

18.89% (=)

26.5k (2077)

139 (4586)

9

Беларусь

20.1k (3338)

18.87% (=)

3.7M (164)

142 (4576)

10

Homayoun Shajarian

849.4k (636)

18.73% (=)

11.4k (2515)

39 (4852)

11

Wildlife Vet & Eco-Fashionista

52.6k (2592)

17.92% (=)

0 (4993)

203 (4425)

12

Rabbid Peach

12.8k (3644)

15.50% (=)

43 (4656)

115 (4646)

13

_artistiq

937.7k (593)

15.30% (=)

9.1k (2605)

290 (4200)

14

Chips Ahoy!

11.6k (3707)

15.03% (=)

118.4k (1283)

87 (4737)

15

KVR

32.2k (2942)

14.72% (=)

10.5k (2552)

61 (4807)

16

Bundespolizei Karriere

18.2k (3404)

13.82% (=)

0 (4923)

201 (4431)

17

LEGO Batman

64.6k (2419)

13.59% (=)

1.4k (3540)

301 (4161)

18

Justpaintings

15.5k (3505)

13.29% (=)

3.5k (3095)

95 (4712)

19

The Lego Movie

34.6k (2884)

12.91% (=)

91.5k (1430)

49 (4830)

20

Unfriended

25.4k (3143)

12.51% (=)

1.8k (3418)

39 (4851)

21

SteakEat

11.1k (3743)

12.04% (=)

266 (4282)

101 (4697)

22

Swimming

14.2k (3575)

11.78% (=)

2 (4865)

405 (3865)

23

Parks And Recreation

167.3k (1655)

11.01% (=)

397 (4135)

354 (4013)

24

Mono County Tourism

14.7k (3544)

10.65% (=)

2.8k (3199)

619 (3295)

25

The Killing

11.5k (3713)

10.44% (=)

33.4k (1953)

233 (4350)

26

CONTEMPORARY ART

23.5k (3218)

10.31% (=)

262.4M (2)

98 (4701)

27

Ted Wells Living:Simple

10k (3809)

10.07% (=)

529 (3993)

561 (3460)

28

queensuniversity

20.8k (3309)

9.91% (=)

52.1k (1748)

634 (3255)

29

TONI MAHFUD†

3.1M (210)

9.89% (=)

44.1k (1812)

934 (2586)

30

Sardinia.in

13.4k (3616)

9.51% (=)

35.1k (1913)

336 (4071)

1

Fashionglama.com Photography

1.3k (4679)

3.36% (0)

387.8M (=)

396 (3889)

2

CONTEMPORARY ART

23.5k (3218)

10.31% (26)

262.4M (=)

98 (4701)

3

VSCO

3.3M (194)

2.43% (1092)

138.1M (=)

2.6k (917)

4

Paris

159.4k (1683)

1.72% (1820)

65.8M (=)

758 (2958)

5

nike

73.2M (2)

1.48% (2097)

57.3M (=)

901 (2646)

6

Visit Dubai

596k (818)

1.58% (1967)

53.6M (=)

1.2k (2112)

7

Dubai Airports

111.1k (1951)

1.45% (2157)

53.6M (=)

462 (3717)

8

CHANEL

22.8M (10)

0.76% (3198)

49.5M (=)

751 (2975)

9

visitcalifornia

281.8k (1253)

1.93% (1580)

42.4M (=)

2.7k (906)

10

Tumblr

1.1M (527)

1.22% (2485)

42.3M (=)

597 (3358)

11

Disney

9.7M (47)

1.79% (1753)

39.2M (=)

2.5k (977)

12

Gucci

15.9M (19)

0.50% (3571)

37.1M (=)

3.3k (678)

13

Dior Official

16M (18)

0.62% (3421)

36.3M (=)

2.6k (950)

14

Prada

12.8M (30)

0.42% (3655)

34.7M (=)

2.5k (991)

15

Hermès official account

5.1M (117)

0.59% (3453)

33.3M (=)

1.2k (2063)

16

adidas

15.2M (21)

1.28% (2384)

32.5M (=)

1.1k (2249)

17

VisitMexico

99.7k (2045)

2.04% (1443)

31.2M (=)

806 (2856)

18

gopro

12.8M (32)

2.92% (764)

29.3M (=)

3.6k (607)

19

CrossFit

2M (321)

1.16% (2565)

28.2M (=)

6.9k (161)

20

Starbucks Coffee ☕

14.8M (22)

2.89% (790)

28.2M (=)

1.4k (1847)

21

GIVENCHY

8.7M (58)

0.51% (3564)

26.4M (=)

2.3k (1070)

22

Las Vegas

397.7k (1044)

2.79% (867)

26.3M (=)

898 (2651)

23

Louis Vuitton Official

17.8M (16)

0.60% (3439)

25.7M (=)

2.1k (1245)

24

Burberry

9.6M (49)

0.67% (3351)

24.1M (=)

3.1k (745)

25

Cartier Official

5.4M (112)

0.72% (3266)

24M (=)

1k (2403)

26

Orange France

11.2k (3730)

4.05% (356)

23.9M (=)

1.3k (2043)

27

Kik

179.7k (1587)

3.15% (665)

23.1M (=)

325 (4097)

28

Star Wars

7.6M (75)

2.10% (1384)

23.1M (=)

2.5k (1001)

29

youtube

9.9M (44)

1.09% (2661)

23M (=)

1.2k (2209)

30

Chloé

4.8M (123)

0.68% (3338)

22.8M (=)

1.4k (1861)

1

DEL Records

634.5k (779)

0.38% (3696)

2M (265)

42.6k (=)

2

Listín Diario

188.8k (1540)

0.09% (3799)

218 (4343)

36.2k (=)

3

FashionNova.com

8.2M (68)

0.51% (3552)

217k (1029)

25.1k (=)

4

Culturizando

687k (730)

0.25% (3761)

73k (1555)

21.9k (=)

5

Inked Magazine

1.6M (390)

0.33% (3723)

969k (452)

21.1k (=)

6

NBA

24M (9)

1.03% (2765)

10.3M (64)

20.9k (=)

7

TC Televisión

668.4k (746)

0.08% (3801)

470.3k (687)

20.6k (=)

8

Glamour Brasil

1.2M (510)

0.34% (3713)

38.3k (1876)

19.9k (=)

9

MLB ⚾

3.7M (170)

2.69% (931)

3.9M (159)

19.1k (=)

10

HOT 97

649.4k (764)

0.44% (3638)

827.2k (501)

18.7k (=)

11

SuicideGirls

6.7M (90)

1.14% (2599)

1.2M (408)

18.2k (=)

12

Del Toro ®||Matthew Chevallard

150.3k (1730)

0.61% (3425)

50.6k (1756)

18.1k (=)

13

Motives Cosmetics Official

2.3M (267)

0.61% (3426)

636.9k (588)

18.1k (=)

14

SportsCenter

9.7M (48)

1.68% (1863)

218.1k (1026)

18k (=)

15

HYPEBEAST

4.1M (148)

1.34% (2292)

7.6M (86)

17.3k (=)

16

Rebel Circus

304.4k (1208)

0.70% (3293)

91.8k (1426)

17.1k (=)

17

شركة مجموعة الراي الإعلامية

99k (2050)

0.31% (3732)

318 (4219)

16.4k (=)

18

JD Sports Official

730.2k (699)

0.68% (3323)

903 (3737)

16.3k (=)

19

NFL

9.6M (50)

1.97% (1530)

8.2M (81)

16.2k (=)

20

SHOWPO

1.2M (487)

0.99% (2809)

24.5k (2118)

15.7k (+1)

21

curlbox

358.4k (1108)

1.55% (2024)

692.8k (559)

15.7k (-1)

22

Pink Boutique

339.6k (1135)

0.40% (3669)

2.7k (3211)

15.6k (=)

23

Freedom Of Style

509.4k (905)

1.59% (1957)

29k (2022)

15.6k (=)

24

OOTD Magazine

2.9M (224)

1.31% (2333)

2.3M (255)

15.5k (=)

25

Gypsy Warrior

871.5k (626)

1.06% (2704)

84.9k (1476)

14.9k (=)

26

CarLifestyle

3.9M (154)

1.79% (1754)

2.4M (241)

14.6k (=)

27

Telemundo

4M (153)

0.27% (3750)

428.1k (721)

14.4k (=)

28

National Geographic

78.9M (1)

1.00% (2806)

7.4M (89)

14.3k (=)

29

Her World Singapore

38.1k (2824)

0.51% (3550)

3.5k (3092)

13.9k (=)

30

GETTINLOW® official, Indonesia

152.4k (1713)

0.98% (2837)

410k (746)

13.6k (=)