Keep a close eye on a brand's presence on Instagram and see how they perform.

Identify brands doing best at sparking interest and conversation with the ER (Engagement Rate) ranking - Sort brands by number of followers or #hashtag popularity - Narrow down to your competitors with categories - Get a detailed analysis on each brand's profile page.

all except celebrities

Brand Categories Followers ER i Average engagement rate of all media. Engagement rate is based on the likes and comments received divided by the number of followers at the time of the post. Posts on hashtag Media posted
1

National Geographic

70.2M (=)

1.09% (2638)

6M (97)

13.2k (27)

2

nike

69.5M (=)

1.65% (1902)

52.6M (4)

888 (2470)

3

Victoria's Secret

51.5M (=)

0.97% (2815)

3.5M (155)

4.5k (339)

4

FC Barcelona

46.2M (=)

1.75% (1812)

3M (180)

9.1k (64)

5

Real Madrid C.F.

44.9M (=)

1.95% (1603)

6.8M (85)

1.1k (2060)

6

9GAG

36.9M (=)

2.26% (1274)

1.6M (287)

12k (33)

7

Nike Football (Soccer)

26.1M (=)

3.12% (714)

504.8k (616)

1.4k (1663)

8

NBA

21.3M (=)

1.07% (2675)

9.2M (62)

19.1k (5)

9

NASA

19.6M (=)

2.84% (862)

1.5M (300)

1.9k (1214)

10

H&M

18.9M (=)

0.95% (2849)

5.6M (107)

3.2k (630)

11

CHANEL

18.2M (=)

0.86% (2988)

47.4M (7)

621 (3074)

12

adidas Originals

17.4M (=)

1.16% (2534)

3.3M (167)

3.2k (608)

13

Manchester United

16.2M (=)

2.22% (1321)

962.1k (427)

5.8k (195)

14

ZARA Official

16M (=)

0.83% (3031)

12.9k (2333)

1.3k (1781)

15

National Geographic Travel

15.4M (=)

1.48% (2124)

6M (96)

6.2k (167)

16

Louis Vuitton Official

14.9M (=)

0.69% (3240)

24.7M (21)

1.8k (1288)

17

Vogue

14.6M (=)

0.98% (2801)

499.9k (619)

3.1k (657)

18

Dior Official

13.9M (=)

0.69% (3234)

35M (12)

2.1k (1071)

19

M·A·C Cosmetics

13.9M (=)

0.68% (3259)

8.1M (73)

3.6k (497)

20

Starbucks Coffee ☕

13.1M (=)

3.07% (736)

26.5M (18)

1.3k (1747)

21

Anastasia Beverly Hills

12.9M (=)

1.02% (2741)

8.6M (68)

9.5k (55)

22

Gucci

12.8M (=)

0.53% (3418)

35M (11)

2.8k (740)

23

adidas

12.8M (=)

1.40% (2218)

28.2M (15)

1.1k (2130)

24

forever21

12.4M (=)

1.58% (1985)

4M (145)

4k (419)

25

Dolce & Gabbana

12.3M (=)

0.46% (3488)

6.2M (91)

4.2k (390)

26

WWE

11.7M (=)

0.98% (2800)

7.7M (78)

10.6k (47)

27

musical.ly

11.6M (=)

3.85% (436)

1.8M (272)

1.3k (1743)

28

gopro

11.5M (=)

3.21% (669)

26.6M (17)

3.2k (603)

29

Prada

11.2M (=)

0.48% (3469)

33.9M (13)

2.1k (1075)

30

Jordan

11.1M (=)

1.91% (1645)

691.7k (516)

1k (2249)

1

Dodge Viper

23.3k (3053)

159.23% (=)

5.4M (112)

24 (4718)

2

Mattel

35.1k (2746)

99.95% (=)

623.2k (550)

1 (4763)

3

tv|on|fit

30.5k (2845)

45.69% (=)

82 (4441)

98 (4532)

4

The Glee Project

20.7k (3158)

35.14% (=)

4.6k (2844)

192 (4269)

5

Closeup

15.1k (3373)

35.03% (=)

87 (4430)

25 (4714)

6

Interstellar Movie

22k (3095)

20.31% (=)

5k (2816)

80 (4598)

7

Беларусь

19.8k (3189)

19.54% (=)

3.2M (171)

132 (4431)

8

Homayoun Shajarian

625.9k (724)

19.15% (=)

9.5k (2503)

33 (4689)

9

Disney Movie Club

19.7k (3193)

19.09% (=)

8k (2591)

71 (4613)

10

Red Band Society

60.1k (2361)

18.80% (=)

26.3k (1981)

139 (4405)

11

Toda Pasión

19.5k (3205)

18.20% (=)

3 (4708)

8 (4752)

12

Cas

975.8k (538)

15.29% (=)

8.3k (2574)

290 (4007)

13

Bundespolizei Karriere

12.1k (3518)

15.06% (=)

0 (4799)

146 (4385)

14

TheEvilWithin

18.4k (3244)

14.61% (=)

74.5k (1462)

71 (4615)

15

Chips Ahoy!

11.5k (3552)

14.38% (=)

116k (1233)

87 (4571)

16

Justpaintings

13.5k (3442)

14.16% (=)

2.4k (3148)

88 (4567)

17

LEGO Batman

65.8k (2274)

13.59% (=)

1.4k (3405)

301 (3974)

18

The Lego Movie

31.8k (2820)

12.75% (=)

90k (1350)

49 (4657)

19

Unfriended

26.3k (2961)

12.46% (=)

1.9k (3256)

39 (4674)

20

CONTEMPORARY ART

20.8k (3152)

12.28% (=)

228.5M (1)

88 (4566)

21

Wake And Bake Entertainment®

18.8k (3228)

12.16% (=)

26.5k (1978)

80 (4596)

22

Swimming

15.1k (3371)

11.81% (=)

2 (4719)

405 (3673)

23

Mono County Tourism

12.3k (3510)

11.55% (=)

2.3k (3156)

512 (3377)

24

Parks And Recreation

167.7k (1542)

11.00% (=)

394 (3968)

354 (3819)

25

The Killing

10.9k (3584)

10.37% (=)

31.6k (1879)

233 (4166)

26

Saechsische Schweiz

15.1k (3372)

10.25% (=)

4k (2915)

226 (4184)

27

Verne Q. Powell Flutes

11k (3580)

10.06% (=)

2.3k (3164)

422 (3631)

28

TONI MAHFUD†

2.7M (212)

10.03% (=)

35.3k (1834)

912 (2419)

29

Sardinia.in

11.6k (3541)

10.00% (=)

27.7k (1944)

300 (3976)

30

queensuniversity

19.3k (3210)

9.91% (=)

48k (1696)

600 (3126)

1

CONTEMPORARY ART

20.8k (3152)

12.28% (20)

228.5M (=)

88 (4566)

2

VSCO

3M (185)

2.67% (971)

125.1M (=)

2.3k (931)

3

Paris

155.8k (1596)

1.98% (1569)

59.3M (=)

694 (2892)

4

nike

69.5M (2)

1.65% (1902)

52.6M (=)

888 (2470)

5

Visit Dubai

510.1k (834)

1.56% (2013)

49.2M (=)

1k (2194)

6

Dubai Airports

87.6k (2016)

1.77% (1779)

49.2M (=)

401 (3684)

7

CHANEL

18.2M (11)

0.86% (2988)

47.4M (=)

621 (3074)

8

Tumblr

1M (519)

1.39% (2224)

39.1M (=)

492 (3436)

9

visitcalifornia

247.6k (1245)

2.08% (1451)

37.5M (=)

2.4k (916)

10

Disney

8.4M (48)

2.06% (1484)

35.7M (=)

2.1k (1093)

11

Gucci

12.8M (22)

0.53% (3418)

35M (=)

2.8k (740)

12

Dior Official

13.9M (18)

0.69% (3234)

35M (=)

2.1k (1071)

13

Prada

11.2M (29)

0.48% (3469)

33.9M (=)

2.1k (1075)

14

Hermès official account

4.2M (120)

0.70% (3227)

32M (=)

1.2k (2002)

15

adidas

12.8M (23)

1.40% (2218)

28.2M (=)

1.1k (2130)

16

VisitMexico

58.5k (2378)

1.62% (1937)

27.8M (=)

657 (2978)

17

gopro

11.5M (28)

3.21% (669)

26.6M (=)

3.2k (603)

18

Starbucks Coffee ☕

13.1M (20)

3.07% (736)

26.5M (=)

1.3k (1747)

19

GIVENCHY

7.6M (62)

0.55% (3396)

26.1M (=)

2.2k (1029)

20

Las Vegas

345.6k (1054)

2.80% (891)

24.8M (=)

844 (2550)

21

Louis Vuitton Official

14.9M (16)

0.69% (3240)

24.7M (=)

1.8k (1288)

22

CrossFit

1.8M (316)

1.27% (2379)

24.6M (=)

6.1k (177)

23

Burberry

8.7M (44)

0.75% (3137)

23.7M (=)

2.9k (724)

24

Cartier Official

4.5M (116)

0.84% (3024)

23.6M (=)

884 (2480)

25

Kik

183.5k (1462)

3.27% (634)

23M (=)

308 (3953)

26

Chloé

4M (126)

0.73% (3172)

22.5M (=)

1.2k (1862)

27

Orange France

11.2k (3570)

4.05% (388)

22.4M (=)

1.3k (1845)

28

Star Wars

6.7M (71)

2.23% (1315)

21.1M (=)

2.2k (986)

29

#MyDubai

728.3k (649)

1.90% (1654)

20.2M (=)

3.4k (553)

30

youtube

8M (58)

1.24% (2432)

20M (=)

1k (2250)

1

DEL Records

591.3k (759)

0.39% (3544)

2M (250)

41.7k (=)

2

Listín Diario

165.2k (1550)

0.09% (3633)

205 (4213)

30.3k (=)

3

FashionNova.com

6.7M (75)

0.56% (3385)

138.7k (1155)

21.3k (=)

4

Culturizando

662.8k (695)

0.25% (3603)

65.2k (1527)

20.4k (=)

5

NBA

21.3M (8)

1.07% (2675)

9.2M (62)

19.1k (=)

6

Inked Magazine

1.4M (391)

0.32% (3577)

782.3k (483)

19k (=)

7

Glamour Brasil

1.1M (490)

0.37% (3557)

35.3k (1833)

18.6k (=)

8

Motives Cosmetics Official

2.3M (243)

0.63% (3295)

607.8k (558)

17.7k (=)

9

Del Toro ®||Matthew Chevallard

149.7k (1619)

0.63% (3297)

48.4k (1689)

17.6k (=)

10

MLB ⚾

3.3M (168)

2.87% (839)

3.4M (161)

17.4k (=)

11

SuicideGirls

6.1M (87)

1.21% (2474)

1M (411)

17.3k (=)

12

TC Televisión

605.3k (744)

0.09% (3636)

480k (632)

16.4k (=)

13

HOT 97

586.4k (764)

0.50% (3443)

729.4k (505)

16.2k (=)

14

SportsCenter

8.6M (45)

1.73% (1827)

192.8k (1023)

15.7k (=)

15

✖️ 100FlavoursUK ✖️

509.4k (835)

1.59% (1974)

25.9k (1988)

15.6k (=)

16

curlbox

346.6k (1051)

1.62% (1932)

649.3k (535)

15.4k (=)

17

NFL

8.8M (43)

2.07% (1478)

7.8M (76)

15k (=)

18

Rebel Circus

278.7k (1179)

0.72% (3188)

81.2k (1413)

14.9k (=)

19

Pink Boutique

322.9k (1081)

0.41% (3526)

2.7k (3090)

14.9k (=)

20

HYPEBEAST

3.4M (163)

1.38% (2238)

5.9M (99)

14.8k (=)

21

JD Sports Official

676.3k (689)

0.58% (3363)

850 (3626)

14.8k (=)

22

Gypsy Warrior

865.1k (587)

1.10% (2619)

81.3k (1411)

14.3k (=)

23

OOTD Magazine

2.8M (207)

1.43% (2173)

1.8M (265)

14k (=)

24

SHOWPO

1.2M (466)

1.01% (2753)

19.3k (2144)

13.9k (=)

25

Her World Singapore

36.2k (2725)

0.54% (3404)

3.1k (3044)

13.5k (=)

26

CARLIFESTYLE

3.9M (132)

1.94% (1607)

2M (253)

13.3k (=)

27

National Geographic

70.2M (1)

1.09% (2638)

6M (97)

13.2k (=)

28

شركة مجموعة الراي الإعلامية

89.5k (1998)

0.34% (3566)

269 (4129)

13.1k (=)

29

GETTINLOW® official, Indonesia

138.1k (1667)

0.97% (2820)

362.5k (738)

13k (=)

30

ELLE UK

756.6k (637)

0.51% (3436)

35.9k (1826)

12.3k (=)