Keep a close eye on a brand's presence on Instagram and see how they perform.

Identify brands doing best at sparking interest and conversation with the ER (Engagement Rate) ranking - Sort brands by number of followers or #hashtag popularity - Narrow down to your competitors with categories - Get a detailed analysis on each brand's profile page.

all except celebrities

Brand Categories Followers ER i Average engagement rate of all media. Engagement rate is based on the likes and comments received divided by the number of followers at the time of the post. Posts on hashtag Media posted
1

nike

68.7M (=)

1.73% (1815)

51.4M (4)

882 (2414)

2

National Geographic

67.3M (=)

1.12% (2578)

5.6M (101)

12.9k (28)

3

Victoria's Secret

50.4M (=)

1.01% (2733)

3.5M (152)

4.4k (337)

4

FC Barcelona

44.5M (=)

1.77% (1788)

2.9M (179)

9k (62)

5

Real Madrid C.F.

43.1M (=)

1.99% (1552)

6.7M (86)

1.1k (2098)

6

9GAG

35.8M (=)

2.35% (1205)

1.6M (287)

11.6k (33)

7

Nike Football (Soccer)

25.6M (=)

3.17% (707)

484.4k (617)

1.4k (1622)

8

NBA

20.6M (=)

1.10% (2610)

8.9M (63)

18.4k (6)

9

NASA

18.8M (=)

2.90% (833)

1.4M (304)

1.9k (1202)

10

H&M

18.5M (=)

0.98% (2786)

5.5M (108)

3.1k (629)

11

CHANEL

17.6M (=)

0.89% (2918)

46.9M (7)

587 (3096)

12

adidas Originals

16.8M (=)

1.19% (2488)

3.1M (168)

3.2k (605)

13

Manchester United

15.6M (=)

2.30% (1264)

931.4k (429)

5.6k (199)

14

ZARA Official

15.6M (=)

0.88% (2934)

13k (2313)

1.3k (1804)

15

National Geographic Travel

14.8M (=)

1.51% (2070)

5.6M (100)

6k (168)

16

Louis Vuitton Official

14.5M (=)

0.70% (3185)

24.4M (21)

1.8k (1277)

17

Vogue

14.1M (=)

1.04% (2693)

467.9k (628)

3k (664)

18

M·A·C Cosmetics

13.4M (=)

0.70% (3192)

7.8M (74)

3.4k (527)

19

Dior Official

13.4M (=)

0.72% (3163)

34.6M (11)

2k (1119)

20

Starbucks Coffee ☕

12.9M (=)

3.13% (720)

26.1M (17)

1.3k (1719)

21

Anastasia Beverly Hills

12.6M (=)

1.03% (2704)

8.1M (70)

9.2k (58)

22

adidas

12.4M (=)

1.49% (2097)

27.1M (15)

1k (2112)

23

Gucci

12.3M (=)

0.54% (3366)

34.6M (12)

2.7k (756)

24

forever21

12.2M (=)

1.64% (1913)

3.9M (145)

3.9k (419)

25

Dolce & Gabbana

11.9M (=)

0.48% (3426)

6.1M (92)

4k (407)

26

WWE

11.4M (=)

1.01% (2725)

7.4M (78)

10.1k (49)

27

gopro

11.3M (=)

3.27% (652)

25.8M (19)

3.2k (597)

28

musical.ly

11M (=)

4.01% (402)

1.7M (267)

1.3k (1726)

29

Prada

10.9M (=)

0.49% (3409)

33.7M (13)

2k (1089)

30

Jordan

10.8M (=)

1.99% (1561)

669.2k (517)

978 (2245)

1

Dodge Viper

22.7k (3038)

150.78% (=)

5.3M (113)

24 (4659)

2

Mattel

33.6k (2734)

96.39% (=)

598.6k (553)

14 (4691)

3

tv|on|fit

32.8k (2754)

45.72% (=)

81 (4398)

98 (4479)

4

The Glee Project

20.9k (3097)

35.17% (=)

4.7k (2816)

192 (4209)

5

Closeup

15.3k (3318)

35.05% (=)

86 (4393)

25 (4656)

6

Interstellar Movie

21.9k (3057)

19.79% (=)

4.9k (2796)

80 (4537)

7

Беларусь

19.7k (3150)

19.65% (=)

3.1M (170)

129 (4380)

8

Red Band Society

60.8k (2310)

18.81% (=)

26.3k (1950)

139 (4342)

9

Homayoun Shajarian

594.1k (737)

18.57% (=)

9.1k (2490)

32 (4643)

10

Toda Pasión

19.3k (3157)

18.06% (=)

3 (4672)

8 (4698)

11

Disney Movie Club

19.1k (3171)

18.03% (=)

7.8k (2572)

71 (4556)

12

The Lego Movie

30.9k (2802)

15.59% (=)

88.4k (1335)

46 (4614)

13

Bundespolizei Karriere

10.8k (3541)

15.38% (+1)

0 (4739)

132 (4372)

14

Cas

986.7k (517)

15.38% (-1)

7.9k (2569)

289 (3953)

15

TheEvilWithin

18.3k (3203)

14.44% (=)

74.1k (1445)

71 (4558)

16

Chips Ahoy!

11.3k (3521)

14.11% (=)

115.2k (1218)

87 (4512)

17

Justpaintings

12.9k (3438)

13.77% (=)

2.2k (3162)

88 (4506)

18

LEGO Batman

65.8k (2233)

13.58% (=)

1.4k (3365)

301 (3912)

19

CONTEMPORARY ART

19.8k (3145)

13.11% (=)

219.2M (1)

83 (4523)

20

Unfriended

26.6k (2916)

12.45% (=)

1.9k (3221)

39 (4628)

21

Wake And Bake Entertainment®

18.7k (3191)

12.07% (=)

25.6k (1969)

80 (4538)

22

Swimming

15.3k (3320)

11.81% (=)

2 (4683)

405 (3612)

23

Mono County Tourism

11.5k (3499)

11.65% (=)

2.2k (3145)

488 (3373)

24

Parks And Recreation

167.5k (1504)

10.99% (+1)

404 (3921)

354 (3758)

25

Saechsische Schweiz

14.2k (3363)

10.69% (+1)

3.5k (2947)

215 (4151)

26

Bobby Arthur Jewelry

23.7k (2996)

10.50% (-2)

158 (4256)

86 (4515)

27

The Killing

10.7k (3547)

10.35% (+1)

31k (1866)

233 (4105)

28

Michael Schumacher

149.9k (1588)

10.29% (-1)

12.3k (2341)

43 (4623)

29

Sardinia.in

11.7k (3489)

10.05% (=)

26k (1960)

298 (3920)

30

TONI MAHFUD†

2.7M (209)

10.03% (=)

33.8k (1833)

904 (2372)

1

CONTEMPORARY ART

19.8k (3145)

13.11% (19)

219.2M (=)

83 (4523)

2

VSCO

3M (182)

2.77% (912)

121.5M (=)

2.3k (934)

3

Paris

154.1k (1569)

2.00% (1544)

57.6M (=)

683 (2849)

4

nike

68.7M (1)

1.73% (1815)

51.4M (=)

882 (2414)

5

Visit Dubai

482.2k (850)

1.54% (2033)

48M (=)

984 (2227)

6

Dubai Airports

82.8k (2028)

1.84% (1710)

48M (=)

386 (3661)

7

CHANEL

17.6M (11)

0.89% (2918)

46.9M (=)

587 (3096)

8

Tumblr

994k (515)

1.46% (2127)

38.2M (=)

463 (3444)

9

visitcalifornia

235.4k (1251)

2.14% (1402)

36.3M (=)

2.3k (918)

10

Disney

8.2M (49)

2.12% (1413)

34.9M (=)

2k (1115)

11

Dior Official

13.4M (19)

0.72% (3163)

34.6M (=)

2k (1119)

12

Gucci

12.3M (23)

0.54% (3366)

34.6M (=)

2.7k (756)

13

Prada

10.9M (29)

0.49% (3409)

33.7M (=)

2k (1089)

14

Hermès official account

4M (121)

0.73% (3147)

31.7M (=)

1.1k (2007)

15

adidas

12.4M (22)

1.49% (2097)

27.1M (=)

1k (2112)

16

VisitMexico

53.1k (2418)

1.62% (1940)

26.9M (=)

638 (2961)

17

Starbucks Coffee ☕

12.9M (20)

3.13% (720)

26.1M (=)

1.3k (1719)

18

GIVENCHY

7.3M (62)

0.58% (3319)

26M (=)

2.1k (1044)

19

gopro

11.3M (27)

3.27% (652)

25.8M (=)

3.2k (597)

20

Las Vegas

336.3k (1048)

2.88% (847)

24.5M (=)

820 (2539)

21

Louis Vuitton Official

14.5M (16)

0.70% (3185)

24.4M (=)

1.8k (1277)

22

Burberry

8.5M (43)

0.79% (3044)

23.6M (=)

2.8k (720)

23

CrossFit

1.7M (316)

1.30% (2330)

23.6M (=)

5.9k (173)

24

Cartier Official

4.3M (118)

0.83% (3004)

23.5M (=)

850 (2475)

25

Kik

184.8k (1429)

3.29% (645)

23M (=)

304 (3902)

26

Chloé

3.8M (130)

0.74% (3131)

22.5M (=)

1.2k (1864)

27

Orange France

11k (3534)

4.01% (401)

22M (=)

1.3k (1776)

28

Star Wars

6.5M (72)

2.25% (1297)

20.6M (=)

2.2k (972)

29

#MyDubai

714.4k (645)

1.93% (1610)

19.8M (=)

3.4k (542)

30

youtube

7.7M (59)

1.29% (2341)

19.2M (=)

966 (2265)

1

DEL Records

579.6k (753)

0.39% (3494)

2M (249)

41.4k (=)

2

Listín Diario

154.8k (1564)

0.09% (3577)

191 (4191)

28.6k (=)

3

FashionNova.com

6.3M (78)

0.57% (3323)

121.9k (1192)

20.3k (=)

4

Culturizando

658k (684)

0.25% (3550)

62.8k (1522)

20k (=)

5

Inked Magazine

1.4M (391)

0.31% (3527)

732k (492)

18.4k (=)

6

NBA

20.6M (8)

1.10% (2610)

8.9M (63)

18.4k (=)

7

Glamour Brasil

1.1M (485)

0.37% (3504)

34.8k (1819)

18.2k (=)

8

Motives Cosmetics Official

2.3M (238)

0.64% (3248)

599.6k (550)

17.6k (=)

9

Del Toro ®||Matthew Chevallard

149.9k (1589)

0.64% (3254)

48.2k (1668)

17.4k (=)

10

MLB ⚾

3.3M (166)

2.91% (825)

3.4M (159)

17.2k (=)

11

SuicideGirls

6M (87)

1.23% (2421)

1M (407)

17k (=)

12

✖️ 100FlavoursUK ✖️

509.4k (818)

1.59% (1967)

26k (1959)

15.6k (=)

13

HOT 97

571.9k (761)

0.52% (3377)

729.7k (493)

15.5k (=)

14

curlbox

344.4k (1031)

1.64% (1908)

639.5k (532)

15.4k (=)

15

TC Televisión

591.6k (741)

0.09% (3579)

483.7k (619)

15.3k (=)

16

SportsCenter

8.2M (48)

1.76% (1792)

187.3k (1022)

15k (=)

17

Pink Boutique

319.1k (1072)

0.41% (3476)

2.7k (3060)

14.7k (=)

18

NFL

8.4M (44)

2.11% (1429)

7.5M (76)

14.5k (=)

19

JD Sports Official

656.7k (687)

0.57% (3333)

841 (3594)

14.4k (=)

20

Rebel Circus

271.3k (1176)

0.72% (3160)

78.7k (1403)

14.3k (=)

21

HYPEBEAST

3.2M (168)

1.40% (2196)

5.5M (106)

14.2k (=)

22

Gypsy Warrior

864.1k (574)

1.12% (2589)

79.8k (1391)

14.1k (=)

23

OOTD Magazine

2.8M (200)

1.47% (2115)

1.7M (271)

13.5k (=)

24

Her World Singapore

35.7k (2697)

0.54% (3360)

3k (3028)

13.4k (=)

25

SHOWPO

1.1M (460)

1.01% (2727)

18.2k (2152)

13.4k (=)

26

CARLiFESTYLE

3.9M (127)

1.98% (1562)

1.8M (261)

13k (=)

27

GETTINLOW® official, Indonesia

136.4k (1651)

0.96% (2808)

349.5k (734)

12.9k (=)

28

National Geographic

67.3M (2)

1.12% (2578)

5.6M (101)

12.9k (=)

29

ELLE UK

746.9k (631)

0.52% (3379)

35.2k (1815)

12.1k (=)

30

Racer X Online

650.9k (694)

1.53% (2050)

2.7k (3062)

11.7k (=)