Keep a close eye on a brand's presence on Instagram and see how they perform.

Identify brands doing best at sparking interest and conversation with the ER (Engagement Rate) ranking - Sort brands by number of followers or #hashtag popularity - Narrow down to your competitors with categories - Get a detailed analysis on each brand's profile page.

all

Brand Categories Followers ER i Average engagement rate of all media. Engagement rate is based on the likes and comments received divided by the number of followers at the time of the post. Posts on hashtag Media posted
1

Selena Gomez

130.1M (=)

2.66% (1216)

19.4M (46)

1.4k (2457)

2

Cristiano Ronaldo

115.7M (=)

2.68% (1201)

4.9M (176)

2.1k (1633)

3

Ariana Grande

115.6M (=)

1.39% (2819)

21.8M (42)

3.4k (891)

4

Beyoncé

108.4M (=)

2.32% (1498)

11M (82)

1.5k (2224)

5

Kim Kardashian West

104.8M (=)

1.33% (2934)

7.8M (110)

4k (671)

6

Taylor Swift

104.5M (=)

1.80% (2177)

12.4M (69)

78 (5718)

7

Kylie

99.5M (=)

1.98% (1902)

9.8M (90)

5.3k (408)

8

therock

96M (=)

1.08% (3379)

1.5M (434)

3.2k (951)

9

Justin Bieber

93.9M (=)

2.19% (1644)

31.5M (22)

4.3k (607)

10

Kendall

84.8M (=)

1.90% (2020)

5.1M (172)

2.9k (1089)

11

Nj

84.4M (=)

1.74% (2274)

4.5M (186)

4k (677)

12

Barbie®

84.2M (=)

0.83% (3851)

5.2M (168)

5.1k (445)

13

Leo Messi

83.6M (=)

3.80% (557)

6.9M (124)

270 (5141)

14

National Geographic

82.9M (=)

0.92% (3665)

9.3M (98)

15.5k (30)

15

nike

75.2M (=)

1.27% (3040)

62.8M (5)

913 (3371)

16

Miley Cyrus

73.1M (=)

1.24% (3089)

6.6M (135)

6.6k (237)

17

Jennifer Lopez

70.2M (=)

0.99% (3542)

1.7M (404)

2.1k (1625)

18

Khloé

70M (=)

1.85% (2089)

1.9M (373)

3.2k (938)

19

KATY PERRY

68.1M (=)

0.97% (3571)

4M (208)

833 (3545)

20

Demi Lovato

62.7M (=)

2.25% (1578)

7M (123)

1.9k (1792)

21

Kourtney Kardashian

59.5M (=)

1.23% (3109)

1.4M (473)

3.4k (884)

22

badgalriri

58.2M (=)

1.61% (2474)

1.5M (458)

4.1k (642)

23

Victoria's Secret

57.7M (=)

0.80% (3916)

4.1M (204)

5.4k (397)

24

Kevin Hart

55.2M (=)

0.65% (4215)

928.7k (610)

4.8k (504)

25

Real Madrid C.F.

53.8M (=)

1.85% (2086)

8.8M (101)

1.8k (1956)

26

FC Barcelona

53.1M (=)

1.68% (2365)

3.7M (220)

10.1k (84)

27

Ellen

49.3M (=)

1.06% (3413)

317.8k (1144)

5.4k (395)

28

Justin Timberlake

47.1M (=)

1.34% (2904)

1.3M (493)

572 (4260)

29

Zendaya

45.6M (=)

2.91% (1013)

809.6k (674)

3.3k (915)

30

Vin Diesel

45.5M (=)

1.88% (2045)

536.3k (850)

1.3k (2622)

1

Sean Penn

50.5k (3501)

1,387.82% (=)

50.6k (2284)

4 (5923)

2

Dodge Viper

28.3k (4002)

222.51% (=)

6.6M (134)

24 (5867)

3

GroupG3

42.7k (3646)

158.26% (=)

103 (5472)

5 (5922)

4

Wipro Limited

17.3k (4386)

65.24% (=)

630 (4809)

392 (4800)

5

⚡️ThunderReach

59.6k (3366)

39.33% (=)

16 (5730)

10 (5909)

6

The Glee Project

19.3k (4309)

35.13% (=)

4.6k (3716)

192 (5377)

7

Closeup

14.9k (4483)

34.27% (=)

52 (5577)

9 (5911)

8

Republicants

48.6k (3536)

26.97% (=)

1.4k (4392)

276 (5128)

9

Durex UK

10.3k (4737)

24.15% (+1)

71 (5518)

108 (5613)

10

The Beatles

114.8k (2760)

24.00% (+1)

2.2M (327)

114 (5596)

11

Greece Photo Tours

11.7k (4663)

23.61% (-2)

857 (4622)

114 (5595)

12

Cagatay Ulusoy

2.5M (597)

22.60% (=)

654.4k (766)

85 (5695)

13

Disney Movie Club

22.3k (4184)

21.13% (=)

9.2k (3320)

71 (5736)

14

ディレップジャマー

11.9k (4645)

21.12% (=)

88 (5491)

112 (5603)

15

Беларусь

20.1k (4271)

19.02% (=)

4.4M (190)

153 (5473)

16

Red Band Society

58.5k (3380)

19.00% (=)

28.1k (2661)

139 (5508)

17

Homayoun Shajarian

1M (1062)

18.00% (=)

15.3k (3026)

44 (5808)

18

i rill alrays ruv u rong tym

41.4k (3672)

17.67% (=)

16 (5729)

10.8k (76)

19

Lifestyle tv|on|fit

34.9k (3797)

16.73% (=)

105 (5467)

120 (5570)

20

The Millionaire Mentality

143.5k (2550)

16.61% (=)

7k (3479)

14 (5900)

21

Jensen Ackles

5.6M (315)

15.58% (=)

4.4M (191)

115 (5586)

22

Interstellar Movie

21.6k (4213)

15.56% (=)

4.5k (3723)

82 (5708)

23

Chips Ahoy!

11.8k (4654)

15.53% (=)

120.5k (1718)

87 (5690)

24

Tom Brady

3M (513)

15.34% (=)

613.2k (797)

192 (5376)

25

_artistiq

895.3k (1133)

15.15% (=)

10.2k (3253)

290 (5089)

26

Rabbid Peach

18.6k (4343)

14.71% (=)

582 (4848)

133 (5532)

27

Simon Baker

170.1k (2406)

13.99% (=)

76.9k (2027)

93 (5664)

28

LEGO Batman

62.7k (3330)

13.59% (=)

1.4k (4376)

301 (5046)

29

Bundespolizei Karriere

29k (3986)

13.08% (=)

0 (5941)

277 (5118)

30

Unfriended

24.6k (4104)

12.54% (=)

1.8k (4235)

39 (5821)

1

Fashionglama.com Photography

1.3k (5656)

3.20% (0)

442.5M (=)

427 (4689)

2

CONTEMPORARY ART

23k (4160)

9.37% (53)

306.7M (=)

92 (5672)

3

VSCO

3.4M (467)

2.28% (1547)

153.1M (=)

2.9k (1072)

4

Paris

165.5k (2428)

1.56% (2543)

73.8M (=)

857 (3499)

5

nike

75.2M (15)

1.27% (3040)

62.8M (=)

913 (3371)

6

Visit Dubai

662.6k (1333)

1.58% (2510)

58.7M (=)

1.4k (2492)

7

Dubai Airports

138.2k (2591)

1.20% (3164)

58.7M (=)

546 (4333)

8

One Direction

17.3M (84)

10.05% (43)

53.6M (=)

726 (3821)

9

CHANEL

25M (51)

0.69% (4134)

52.2M (=)

882 (3448)

10

visitcalifornia

306.2k (1880)

1.83% (2122)

48.3M (=)

2.9k (1052)

11

Tumblr

1.2M (939)

1.04% (3450)

46.9M (=)

743 (3774)

12

Disney

10.5M (166)

1.60% (2486)

43.2M (=)

2.9k (1067)

13

Gucci

19M (74)

0.50% (4458)

40.7M (=)

3.9k (705)

14

Dior Official

17.7M (82)

0.57% (4338)

38.3M (=)

3.1k (975)

15

adidas

17.3M (87)

1.16% (3244)

37.4M (=)

950 (3283)

16

Prada

14M (118)

0.36% (4628)

35.9M (=)

3k (1036)

17

harrystyles

22.4M (57)

11.81% (32)

35.9M (=)

415 (4729)

18

VisitMexico

162.4k (2445)

2.50% (1357)

35.9M (=)

1.1k (3006)

19

Hermès official account

5.8M (302)

0.52% (4419)

35.1M (=)

1.4k (2407)

20

gopro

13.4M (127)

2.68% (1200)

32.5M (=)

3.9k (699)

21

CrossFit

2.2M (655)

1.08% (3378)

32.3M (=)

7.8k (159)

22

Justin Bieber

93.9M (9)

2.19% (1644)

31.5M (=)

4.3k (607)

23

Niall Horan

19.9M (68)

6.41% (142)

29.9M (=)

1k (3155)

24

Starbucks Coffee ☕

15.8M (95)

2.71% (1163)

29.8M (=)

1.5k (2287)

25

Las Vegas

451.1k (1612)

2.84% (1069)

28M (=)

954 (3273)

26

Louis Vuitton Official

20M (67)

0.57% (4347)

27.3M (=)

2.3k (1463)

27

Louis Tomlinson

14M (117)

9.27% (55)

27M (=)

223 (5289)

28

YouTube

11M (158)

0.97% (3581)

27M (=)

1.2k (2715)

29

GIVENCHY

9.3M (197)

0.44% (4547)

27M (=)

2.6k (1255)

30

Orange France

11.2k (4689)

4.05% (477)

26.2M (=)

1.3k (2675)

61

colette

1.1M (1029)

0.55% (4370)

232.8k (1324)

12.1k (=)

62

Alternative Press

693.7k (1296)

1.37% (2842)

55.8k (2239)

12k (=)

63

Fenerbahçe SK

2.8M (544)

1.93% (1980)

1.8M (387)

12k (=)

64

PayPorte

211.2k (2194)

0.30% (4673)

23.5k (2760)

11.9k (=)

65

Lola Shoetique

1.9M (719)

0.68% (4146)

91.7k (1906)

11.8k (=)

66

size?

850.9k (1153)

0.71% (4080)

13.3k (3111)

11.6k (=)

67

nbatv

3.6M (456)

0.90% (3693)

100.8k (1842)

11.6k (=)

68

MTV

8.5M (221)

0.63% (4241)

3.4M (231)

11.6k (=)

69

Corinthians

2.1M (685)

1.17% (3226)

1.3M (486)

11.5k (=)

70

ChefsTalk

654.4k (1339)

0.86% (3789)

1.1M (544)

11.4k (=)

71

Galatasaray

3.9M (421)

1.59% (2492)

77.6k (2019)

11.4k (=)

72

Anastasia Beverly Hills

15M (104)

0.95% (3614)

12.3M (70)

11.3k (=)

73

BET Networks

706.1k (1285)

0.20% (4723)

14.6k (3056)

11.3k (=)

74

Super Street

3.2M (492)

1.72% (2298)

3.9k (3829)

11k (=)

75

Zac Posen

1.5M (849)

0.74% (4040)

107.3k (1790)

10.8k (=)

76

i rill alrays ruv u rong tym

41.4k (3672)

17.67% (18)

16 (5729)

10.8k (=)

77

Nylon Magazine

1.2M (952)

0.67% (4180)

38.6k (2437)

10.5k (=)

78

City Beach

427.3k (1651)

1.44% (2733)

103.9k (1818)

10.5k (=)

79

ufc

9M (212)

0.90% (3695)

7.1M (118)

10.4k (=)

80

The Jewellery Editor

140.1k (2579)

0.54% (4384)

203 (5280)

10.4k (=)

81

GlobalStreetArt #WallsProject

192.5k (2283)

1.11% (3336)

155.1k (1568)

10.3k (=)

82

TODAY

1.5M (846)

0.74% (4041)

242.9k (1298)

10.2k (=)

83

univision

2M (691)

0.26% (4696)

544k (842)

10.1k (=)

84

FC Barcelona

53.1M (26)

1.68% (2365)

3.7M (220)

10.1k (=)

85

LaLiga

5M (353)

1.52% (2605)

1.6M (419)

10k (=)

86

SLAM

833.2k (1170)

1.76% (2232)

7.3k (3452)

10k (=)

87

Estadão

607.7k (1392)

0.76% (4003)

103.6k (1820)

9.8k (=)

88

Siam Paragon

72.2k (3188)

0.34% (4643)

0 (5993)

9.8k (=)

89

PASMAG

59.1k (3371)

0.91% (3686)

77k (2025)

9.7k (=)

90

MISSGUIDED

2.6M (579)

0.72% (4068)

355.1k (1087)

9.7k (=)