Keep a close eye on a brand's presence on Instagram and see how they perform.

Identify brands doing best at sparking interest and conversation with the ER (Engagement Rate) ranking - Sort brands by number of followers or #hashtag popularity - Narrow down to your competitors with categories - Get a detailed analysis on each brand's profile page.

all

Brand Categories Followers ER i Average engagement rate of all media. Engagement rate is based on the likes and comments received divided by the number of followers at the time of the post. Posts on hashtag Media posted
1

Selena Gomez

118.8M (=)

2.67% (1257)

16.3M (46)

1.3k (2303)

2

Ariana Grande

104.4M (=)

1.36% (2873)

18.3M (42)

3.1k (811)

3

Taylor Swift

101.6M (=)

1.94% (2019)

11M (67)

975 (2882)

4

Beyoncé

100.8M (=)

2.53% (1355)

9.8M (75)

1.4k (2083)

5

Cristiano Ronaldo

99.4M (=)

2.59% (1314)

4M (179)

1.8k (1659)

6

Kim Kardashian West

98.8M (=)

1.38% (2824)

6.1M (117)

3.8k (605)

7

Kylie

92.7M (=)

1.93% (2040)

7.6M (96)

5.1k (333)

8

Justin Bieber

85.4M (=)

2.23% (1666)

28M (21)

3.9k (566)

9

therock

84.8M (=)

1.13% (3242)

1.2M (449)

2.8k (938)

10

Kendall

79.5M (=)

1.82% (2215)

4M (178)

2.8k (944)

11

Nicki Minaj

79.1M (=)

0.89% (3671)

4.2M (170)

4.5k (447)

12

National Geographic

76.3M (=)

1.04% (3406)

6.7M (108)

13.8k (30)

13

Nj

73.7M (=)

1.58% (2528)

3.6M (190)

3.7k (611)

14

nike

71.4M (=)

1.58% (2531)

55.1M (5)

893 (3049)

15

Leo Messi

70.4M (=)

4.36% (423)

5.7M (130)

188 (5115)

16

Khloé

66.9M (=)

2.00% (1945)

1.6M (363)

3.1k (824)

17

Miley Cyrus

65.2M (=)

1.33% (2915)

6.1M (118)

6.1k (224)

18

Jennifer Lopez

64.1M (=)

1.11% (3270)

1.4M (411)

1.8k (1645)

19

KATY PERRY

64M (=)

1.26% (3024)

3.4M (199)

611 (3798)

20

Demi Lovato

57.1M (=)

2.60% (1306)

6.2M (115)

1.6k (1856)

21

Kourtney Kardashian

56.6M (=)

1.23% (3076)

1.2M (470)

3.1k (794)

22

Victoria's Secret

54.7M (=)

0.93% (3579)

3.6M (193)

4.7k (390)

23

badgalriri

52.7M (=)

1.54% (2589)

1.2M (450)

3.8k (585)

24

Kevin Hart

51.3M (=)

0.67% (4038)

832.3k (581)

4.2k (482)

25

FC Barcelona

49.7M (=)

1.74% (2311)

3.2M (213)

9.3k (76)

26

Real Madrid C.F.

48.7M (=)

1.90% (2083)

7.3M (100)

1.3k (2355)

27

Ellen

44.6M (=)

1.23% (3074)

267.2k (1131)

4.7k (387)

28

Justin Timberlake

43.8M (=)

1.41% (2782)

1.2M (457)

526 (4075)

29

Zendaya

40.9M (=)

2.89% (1083)

572.3k (734)

3.2k (792)

30

Cara Delevingne

39.6M (=)

1.58% (2525)

1.6M (357)

3.4k (715)

1

Sean Penn

48.1k (3333)

1,273.11% (=)

45.3k (2200)

4 (5657)

2

Dodge Viper

24.6k (3855)

173.77% (=)

5.7M (131)

24 (5597)

3

tv|on|fit

32.3k (3629)

45.63% (=)

82 (5274)

98 (5399)

4

Closeup

15.6k (4196)

36.46% (=)

89 (5258)

25 (5594)

5

The Glee Project

20.3k (4022)

35.09% (=)

4.6k (3527)

192 (5099)

6

KVR

10.9k (4443)

26.96% (=)

9.8k (3111)

39 (5550)

7

The Beatles

118.8k (2530)

23.97% (=)

1.9M (318)

114 (5332)

8

Interstellar Movie

22.2k (3950)

21.16% (=)

5.2k (3472)

80 (5457)

9

Cagatay Ulusoy

1.9M (639)

21.07% (=)

448.1k (843)

79 (5460)

10

Disney Movie Club

20.7k (4000)

19.65% (=)

8.4k (3186)

71 (5478)

11

Беларусь

19.9k (4041)

19.49% (=)

3.4M (200)

133 (5276)

12

Red Band Society

59.4k (3156)

18.83% (=)

26.4k (2518)

139 (5253)

13

Homayoun Shajarian

720.3k (1162)

18.61% (=)

10.4k (3081)

35 (5564)

14

The Millionaire Mentality

151.2k (2329)

16.64% (=)

6.8k (3313)

14 (5629)

15

_artistiq

956.9k (1008)

15.30% (=)

8.8k (3161)

290 (4802)

16

TheEvilWithin

18.4k (4095)

14.96% (=)

74.7k (1877)

71 (5477)

17

Chips Ahoy!

11.6k (4400)

14.81% (=)

117.4k (1594)

87 (5433)

18

Simon Baker

148.4k (2342)

14.58% (=)

69.1k (1940)

86 (5437)

19

Bundespolizei Karriere

15.2k (4214)

14.42% (=)

0 (5716)

180 (5137)

20

LEGO Batman

65.2k (3074)

13.59% (=)

1.4k (4150)

301 (4766)

21

Justpaintings

14.3k (4262)

13.38% (+1)

2.8k (3772)

92 (5420)

22

Kevin Spacey

406.5k (1560)

13.36% (-1)

89.5k (1761)

31 (5574)

23

The Lego Movie

34.3k (3586)

12.87% (=)

90.7k (1747)

49 (5527)

24

Unfriended

25.8k (3820)

12.49% (=)

1.9k (3993)

39 (5547)

25

harrystyles

20.3M (54)

12.20% (=)

34.1M (16)

399 (4455)

26

Swimming

14.7k (4239)

11.81% (=)

2 (5604)

405 (4441)

27

SteakEat

10.2k (4495)

11.60% (=)

226 (4993)

97 (5405)

28

Henrikh Mkhitaryan

1.5M (751)

11.53% (=)

297 (4896)

70 (5481)

29

michael clifford

4.9M (308)

11.50% (=)

298.7k (1067)

392 (4482)

30

Mono County Tourism

13.3k (4313)

11.01% (=)

2.6k (3825)

565 (3931)

1

Fashionglama.com Photography

1.2k (5395)

3.39% (0)

367.2M (=)

383 (4503)

2

CONTEMPORARY ART

22.4k (3940)

10.87% (32)

246.3M (=)

98 (5397)

3

VSCO

3.2M (446)

2.54% (1346)

132M (=)

2.5k (1077)

4

Paris

157.3k (2296)

1.81% (2221)

62.7M (=)

728 (3460)

5

nike

71.4M (14)

1.58% (2531)

55.1M (=)

893 (3049)

6

One Direction

17.5M (64)

10.02% (38)

51.9M (=)

726 (3464)

7

Visit Dubai

561.6k (1333)

1.57% (2536)

51.6M (=)

1.1k (2569)

8

Dubai Airports

101.6k (2667)

1.57% (2532)

51.6M (=)

433 (4349)

9

CHANEL

21M (51)

0.82% (3773)

48.5M (=)

673 (3613)

10

Tumblr

1.1M (949)

1.30% (2968)

40.8M (=)

543 (4016)

11

visitcalifornia

266.1k (1845)

2.00% (1944)

40M (=)

2.5k (1059)

12

Disney

9.2M (164)

1.91% (2074)

37.6M (=)

2.3k (1207)

13

Gucci

14.6M (85)

0.51% (4253)

36.1M (=)

3.1k (820)

14

Dior Official

15.2M (80)

0.65% (4072)

35.7M (=)

2.3k (1198)

15

Prada

12.3M (109)

0.46% (4322)

34.3M (=)

2.3k (1240)

16

harrystyles

20.3M (54)

12.20% (25)

34.1M (=)

399 (4455)

17

Hermès official account

4.7M (319)

0.65% (4076)

32.8M (=)

1.2k (2536)

18

adidas

14.1M (89)

1.30% (2970)

30.5M (=)

1.1k (2605)

19

VisitMexico

76.4k (2919)

1.76% (2284)

29.6M (=)

713 (3495)

20

Niall Horan

19.4M (58)

7.41% (92)

28.7M (=)

828 (3195)

21

Justin Bieber

85.4M (8)

2.23% (1666)

28M (=)

3.9k (566)

22

gopro

12.2M (111)

3.06% (954)

28M (=)

3.4k (697)

23

Starbucks Coffee ☕

14.1M (90)

2.98% (1013)

27.4M (=)

1.4k (2174)

24

CrossFit

1.9M (646)

1.22% (3096)

26.5M (=)

6.4k (200)

25

GIVENCHY

8.3M (190)

0.53% (4231)

26.3M (=)

2.3k (1245)

26

Louis Tomlinson

13M (100)

10.61% (34)

26M (=)

174 (5152)

27

Las Vegas

373.7k (1616)

2.77% (1184)

25.6M (=)

874 (3087)

28

Louis Vuitton Official

16.8M (69)

0.64% (4078)

25.2M (=)

1.9k (1528)

29

LifeTricks

1.3M (847)

0.51% (4250)

24.1M (=)

21 (5607)

30

Burberry

9.3M (158)

0.72% (3956)

23.9M (=)

3k (869)

61

Anastasia Beverly Hills

13.7M (95)

1.00% (3475)

9.5M (78)

9.9k (=)

62

City Beach

432.9k (1514)

1.53% (2609)

85.7k (1794)

9.9k (=)

63

Alternative Press

661.9k (1209)

1.52% (2614)

47k (2179)

9.9k (=)

64

BET Networks

600.1k (1278)

0.17% (4480)

12.4k (2971)

9.9k (=)

65

Zac Posen

1.4M (792)

0.80% (3820)

93.1k (1731)

9.8k (=)

66

ChefsTalk

606.7k (1273)

0.92% (3599)

795k (603)

9.7k (=)

67

Nylon Magazine

1.2M (894)

0.74% (3920)

31.8k (2394)

9.7k (=)

68

MTV

7.6M (205)

0.71% (3975)

3M (230)

9.7k (=)

69

Super Street

3.1M (451)

2.06% (1880)

3.4k (3699)

9.6k (=)

70

nbatv

3.3M (425)

0.97% (3512)

82.6k (1821)

9.6k (=)

71

Vans Warped Tour

1.1M (930)

1.83% (2195)

1.2M (469)

9.5k (=)

72

Corinthians

1.8M (676)

1.21% (3114)

1.1M (487)

9.4k (=)

73

ufc

7.5M (211)

0.93% (3580)

5.7M (129)

9.4k (=)

74

i rill alrays ruv u rong tym

7.6k (4655)

11.04% (0)

13 (5522)

9.4k (=)

75

TODAY

1.4M (791)

0.77% (3860)

212.1k (1253)

9.4k (=)

76

FC Barcelona

49.7M (25)

1.74% (2311)

3.2M (213)

9.3k (=)

77

GlobalStreetArt #WallsProject

177.8k (2183)

1.19% (3164)

109.1k (1625)

9.3k (=)

78

espn

7.6M (204)

1.24% (3072)

1.4M (409)

9.3k (=)

79

WAKA FLOCKA

2.3M (554)

0.71% (3971)

95k (1716)

9.3k (=)

80

Fenerbahçe SK

2.4M (535)

1.92% (2046)

1.4M (401)

9.3k (=)

81

Skyrockfm

125.3k (2483)

0.53% (4230)

20.1k (2686)

9.2k (=)

82

MISSGUIDED

2.3M (555)

0.78% (3840)

286.5k (1104)

8.9k (=)

83

Línea BBVA Provincial

44.5k (3385)

0.33% (4418)

10.1k (3094)

8.6k (=)

84

Preta Gil

5.1M (298)

0.61% (4126)

90.8k (1745)

8.4k (=)

85

freepeople

3.2M (443)

2.08% (1850)

1.4M (413)

8.4k (=)

86

Siam Paragon

35.3k (3568)

0.41% (4368)

0 (5674)

8.4k (=)

87

Speed Society

976.6k (992)

1.30% (2972)

72.3k (1906)

8.4k (=)

88

Mercedes-Benz

9.2M (162)

2.13% (1779)

9.4M (79)

8.4k (=)

89

Nicky Diamonds™

772.6k (1123)

2.05% (1890)

296.3k (1074)

8.3k (=)

90

univision

1.8M (686)

0.27% (4449)

493k (793)

8.3k (=)