Keep a close eye on a brand's presence on Instagram and see how they perform.

Identify brands doing best at sparking interest and conversation with the ER (Engagement Rate) ranking - Sort brands by number of followers or #hashtag popularity - Narrow down to your competitors with categories - Get a detailed analysis on each brand's profile page.

all

Brand Categories Followers ER i Average engagement rate of all media. Engagement rate is based on the likes and comments received divided by the number of followers at the time of the post. Posts on hashtag Media posted
1

Selena Gomez

122.8M (=)

2.66% (1251)

17M (46)

1.3k (2328)

2

Ariana Grande

110M (=)

1.37% (2849)

19.2M (42)

3.2k (825)

3

Cristiano Ronaldo

105.1M (=)

2.63% (1273)

4.2M (180)

1.9k (1635)

4

Beyoncé

103.9M (=)

2.47% (1399)

10M (78)

1.5k (2130)

5

Taylor Swift

102.9M (=)

1.94% (2011)

11.2M (68)

976 (2973)

6

Kim Kardashian West

101.3M (=)

1.36% (2867)

6.5M (113)

3.9k (611)

7

Kylie

95.5M (=)

1.95% (2005)

8.1M (96)

5.2k (341)

8

therock

89.2M (=)

1.12% (3275)

1.3M (449)

2.9k (942)

9

Justin Bieber

88.9M (=)

2.22% (1664)

28.9M (22)

4k (572)

10

Kendall

82.1M (=)

1.86% (2136)

4.3M (173)

2.8k (979)

11

Nicki Minaj

81.4M (=)

0.85% (3765)

4.4M (170)

4.7k (434)

12

National Geographic

78.8M (=)

1.00% (3480)

7.4M (105)

14.2k (31)

13

Nj

76.7M (=)

1.60% (2481)

3.8M (193)

3.8k (623)

14

Leo Messi

74.3M (=)

4.49% (376)

6M (130)

193 (5188)

15

nike

73.1M (=)

1.50% (2653)

57.1M (5)

900 (3129)

16

Miley Cyrus

68.9M (=)

1.31% (2963)

6.2M (121)

6.3k (227)

17

Khloé

68.3M (=)

1.94% (2015)

1.7M (367)

3.1k (857)

18

Jennifer Lopez

66.9M (=)

1.07% (3364)

1.5M (404)

1.9k (1643)

19

KATY PERRY

66.2M (=)

1.08% (3349)

3.6M (202)

724 (3576)

20

Demi Lovato

59.2M (=)

2.51% (1362)

6.4M (118)

1.6k (1879)

21

Kourtney Kardashian

58.1M (=)

1.23% (3083)

1.2M (466)

3.2k (819)

22

Victoria's Secret

56.4M (=)

0.91% (3652)

3.7M (197)

4.9k (403)

23

badgalriri

54.2M (=)

1.54% (2589)

1.3M (455)

3.9k (596)

24

Kevin Hart

53M (=)

0.67% (4100)

843.4k (597)

4.4k (488)

25

Real Madrid C.F.

50.8M (=)

1.94% (2008)

7.9M (97)

1.4k (2175)

26

FC Barcelona

50.7M (=)

1.72% (2337)

3.3M (217)

9.5k (82)

27

Ellen

46.5M (=)

1.17% (3188)

278.5k (1135)

4.9k (394)

28

Justin Timberlake

45.2M (=)

1.41% (2791)

1.2M (467)

532 (4139)

29

Zendaya

42.5M (=)

2.86% (1093)

611.2k (733)

3.2k (829)

30

Vin Diesel

40.9M (=)

1.85% (2144)

502.1k (817)

1.2k (2515)

1

Sean Penn

48.7k (3387)

1,290.77% (=)

46.5k (2231)

4 (5738)

2

Dodge Viper

25.6k (3905)

187.28% (=)

5.9M (131)

24 (5679)

3

tv|on|fit

31.3k (3724)

45.59% (=)

79 (5325)

98 (5470)

4

Closeup

15.8k (4267)

37.42% (=)

56 (5386)

25 (5677)

5

The Glee Project

20k (4115)

35.06% (=)

4.6k (3585)

192 (5191)

6

The Beatles

118.1k (2586)

24.00% (=)

2M (318)

114 (5410)

7

Cagatay Ulusoy

2.2M (604)

22.00% (=)

522k (796)

83 (5528)

8

Interstellar Movie

22.2k (4025)

21.45% (=)

5.3k (3512)

80 (5537)

9

Disney Movie Club

20.8k (4086)

19.73% (=)

8.7k (3215)

71 (5557)

10

Red Band Society

59.4k (3222)

18.89% (=)

26.5k (2573)

139 (5343)

11

Беларусь

20.1k (4111)

18.87% (=)

3.7M (195)

142 (5329)

12

Homayoun Shajarian

841.7k (1108)

18.66% (=)

11.3k (3088)

39 (5634)

13

i rill alrays ruv u rong tym

21.7k (4046)

18.41% (+1)

13 (5572)

10k (74)

14

Jensen Ackles

5.1M (310)

18.27% (-1)

4.2M (178)

87 (5509)

15

Wildlife Vet & Eco-Fashionista

52.5k (3331)

17.92% (=)

0 (5769)

204 (5157)

16

The Millionaire Mentality

149.2k (2393)

16.63% (=)

6.9k (3363)

14 (5713)

17

Rabbid Peach

12.1k (4465)

15.30% (+3)

33 (5468)

114 (5408)

18

_artistiq

939.9k (1045)

15.30% (-1)

9.1k (3183)

290 (4893)

19

Chips Ahoy!

11.6k (4488)

15.00% (-1)

118.3k (1620)

87 (5510)

20

KVR

33.1k (3680)

14.71% (-1)

10.4k (3126)

61 (5585)

21

Simon Baker

153.1k (2367)

14.14% (=)

70.5k (1974)

85 (5518)

22

Bundespolizei Karriere

18.1k (4185)

14.05% (=)

0 (5700)

202 (5162)

23

LEGO Batman

64.7k (3140)

13.59% (=)

1.4k (4222)

301 (4855)

24

Justpaintings

15.3k (4292)

13.13% (=)

3.4k (3748)

95 (5479)

25

The Lego Movie

34.6k (3640)

12.92% (=)

91.3k (1791)

49 (5612)

26

Unfriended

25.4k (3912)

12.50% (=)

1.8k (4083)

39 (5633)

27

harrystyles

21.1M (54)

12.08% (=)

34.6M (16)

403 (4534)

28

SteakEat

11k (4528)

11.97% (=)

263 (5022)

101 (5466)

29

Swimming

14.3k (4352)

11.78% (=)

2 (5665)

405 (4529)

30

michael clifford

4.9M (319)

11.29% (=)

299.6k (1098)

400 (4551)

61

Visit Colorado

117.3k (2595)

2.60% (1299)

13.6M (=)

4.6k (457)

62

Ford Motor Company

2.7M (522)

1.54% (2593)

13.5M (=)

1.4k (2269)

63

New York City by Liz Eswein

1.3M (856)

1.88% (2111)

13.4M (=)

1.6k (1981)

64

Topshop

8.9M (182)

0.94% (3595)

12.5M (=)

5k (382)

65

Converse

5.9M (275)

1.88% (2109)

12.3M (=)

1.8k (1722)

66

Simple

12.6k (4435)

3.75% (627)

12.2M (=)

245 (5035)

67

Facebook

2.8M (501)

0.32% (4506)

11.5M (=)

293 (4878)

68

Taylor Swift

102.9M (5)

1.94% (2011)

11.2M (=)

976 (2973)

69

Xbox

5.7M (285)

2.92% (1029)

11.1M (=)

593 (3956)

70

DAILYLOOK

300.6k (1805)

1.05% (3398)

11M (=)

4.2k (549)

71

Facts by Guff

748.5k (1169)

2.31% (1565)

10.9M (=)

1.4k (2200)

72

Herbalife Nutrition

692.9k (1210)

1.21% (3133)

10.9M (=)

878 (3180)

73

Audi France

40.6k (3531)

3.13% (911)

10.4M (+1)

1.2k (2604)

74

Audi

8.4M (196)

2.87% (1077)

10.4M (-1)

1.6k (1978)

75

NBA

23.9M (48)

1.03% (3440)

10.3M (=)

20.8k (8)

76

Anastasia Beverly Hills

14.1M (95)

0.98% (3517)

10.2M (=)

10.3k (63)

77

Volkswagen USA

385.8k (1634)

1.81% (2218)

10.1M (=)

1.8k (1763)

78

Beyoncé

103.9M (4)

2.47% (1399)

10M (=)

1.5k (2130)

79

Mercedes-Benz

9.9M (153)

2.07% (1833)

9.9M (=)

8.7k (88)

80

toyotausa

793.8k (1137)

1.13% (3262)

9.7M (=)

1.8k (1733)

81

Office

151.9k (2374)

0.42% (4434)

9.7M (=)

145 (5321)

82

YamahaMotorUSA

348.9k (1704)

1.19% (3157)

9.5M (=)

4.3k (511)

83

Sony

4.3M (353)

1.58% (2521)

9.5M (=)

1.2k (2511)

84

Nissan

1.8M (722)

2.17% (1726)

9.5M (=)

2.6k (1101)

85

M·A·C Cosmetics

15.7M (84)

0.63% (4142)

9.3M (=)

4.3k (507)

86

LEGO

2.1M (619)

1.78% (2255)

9M (=)

1.3k (2295)

87

Porsche

7.7M (220)

1.89% (2095)

8.8M (=)

799 (3381)

88

Monster

14.6k (4328)

1.04% (3409)

8.6M (=)

356 (4687)

89

Tod's

781k (1147)

0.57% (4225)

8.6M (=)

2.6k (1083)

90

WWE

13M (107)

0.90% (3654)

8.5M (=)

12.2k (48)

1

DEL Records

633.6k (1279)

0.38% (4476)

2M (314)

42.6k (=)

2

Listín Diario

188.1k (2182)

0.09% (4582)

218 (5083)

36k (=)

3

snoopdogg

17.9M (68)

0.42% (4437)

1M (528)

29.9k (=)

4

Instant Bollywood

3.4M (443)

1.41% (2793)

191.8k (1355)

28.8k (=)

5

FashionNova.com

8.1M (205)

0.51% (4316)

213.1k (1287)

24.9k (=)

6

Culturizando

686.6k (1220)

0.25% (4545)

72.8k (1947)

21.8k (=)

7

Inked Magazine

1.6M (754)

0.32% (4505)

959.5k (542)

21k (=)

8

NBA

23.9M (48)

1.03% (3440)

10.3M (75)

20.8k (=)

9

TC Televisión

666.2k (1242)

0.08% (4584)

471.3k (841)

20.4k (=)

10

Glamour Brasil

1.2M (920)

0.34% (4495)

38.2k (2326)

19.8k (=)

11

MLB ⚾

3.7M (412)

2.69% (1226)

3.9M (188)

19k (=)

12

HOT 97

647.2k (1264)

0.45% (4412)

823.2k (605)

18.5k (=)

13

SuicideGirls

6.7M (253)

1.14% (3251)

1.1M (490)

18.2k (=)

14

Del Toro ®||Matthew Chevallard

150.3k (2386)

0.61% (4175)

50.5k (2191)

18.1k (=)

15

Motives Cosmetics Official

2.3M (563)

0.61% (4178)

635.5k (718)

18.1k (=)

16

SportsCenter

9.6M (167)

1.69% (2383)

216.8k (1275)

17.9k (=)

17

HYPEBEAST

4.1M (375)

1.34% (2901)

7.5M (101)

17.2k (=)

18

Rebel Circus

303.9k (1798)

0.70% (4027)

91.2k (1793)

17k (=)

19

Chiara Ferragni

9.8M (156)

1.36% (2864)

361k (988)

16.7k (=)

20

شركة مجموعة الراي الإعلامية

98.9k (2748)

0.31% (4513)

310 (4961)

16.3k (+1)

21

JD Sports Official

728.8k (1183)

0.68% (4063)

903 (4435)

16.2k (-1)

22

NFL

9.6M (169)

1.97% (1974)

8.2M (94)

16.1k (=)

23

curlbox

358.3k (1687)

1.55% (2574)

690.8k (680)

15.7k (=)

24

SHOWPO

1.2M (885)

0.99% (3496)

24.2k (2626)

15.6k (=)

25

Pink Boutique

339.2k (1719)

0.40% (4449)

2.7k (3863)

15.6k (=)

26

Freedom Of Style

509.4k (1437)

1.59% (2501)

28.9k (2503)

15.6k (=)

27

OOTD Magazine

2.9M (500)

1.32% (2945)

2.2M (300)

15.4k (=)

28

Gypsy Warrior

871.9k (1089)

1.06% (3374)

84.8k (1847)

14.9k (=)

29

CarLifestyle

3.9M (386)

1.80% (2237)

2.4M (285)

14.6k (=)

30

Telemundo

4M (384)

0.27% (4532)

425.5k (888)

14.3k (=)