Keep a close eye on a brand's presence on Instagram and see how they perform.

Identify brands doing best at sparking interest and conversation with the ER (Engagement Rate) ranking - Sort brands by number of followers or #hashtag popularity - Narrow down to your competitors with categories - Get a detailed analysis on each brand's profile page.

all

Brand Categories Followers ER i Average engagement rate of all media. Engagement rate is based on the likes and comments received divided by the number of followers at the time of the post. Posts on hashtag Media posted
1

Selena Gomez

127.4M (=)

2.66% (1222)

18.5M (46)

1.4k (2401)

2

Ariana Grande

113.8M (=)

1.39% (2830)

20.8M (42)

3.3k (849)

3

Cristiano Ronaldo

111.4M (=)

2.66% (1224)

4.6M (174)

2k (1638)

4

Beyoncé

106.7M (=)

2.48% (1363)

10.6M (81)

1.5k (2230)

5

Taylor Swift

103.5M (=)

1.92% (2013)

11.8M (69)

18 (5787)

6

Kim Kardashian West

103.2M (=)

1.33% (2922)

7.3M (112)

3.9k (647)

7

Kylie

97.5M (=)

1.97% (1923)

9.1M (90)

5.3k (379)

8

therock

93.7M (=)

1.10% (3326)

1.4M (440)

3k (952)

9

Justin Bieber

91.7M (=)

2.14% (1708)

30.6M (21)

4.2k (582)

10

Kendall

83.3M (=)

1.89% (2065)

4.8M (172)

2.8k (1049)

11

Barbie®

83.2M (=)

0.83% (3813)

4.9M (169)

5k (434)

12

Nj

81.7M (=)

1.68% (2360)

4.3M (188)

3.9k (653)

13

National Geographic

81.4M (=)

0.95% (3572)

8.5M (100)

14.9k (30)

14

Leo Messi

80.2M (=)

3.81% (571)

6.5M (127)

250 (5114)

15

nike

74.3M (=)

1.35% (2884)

60.5M (5)

911 (3257)

16

Miley Cyrus

71.8M (=)

1.26% (3030)

6.4M (129)

6.5k (233)

17

Khloé

69.1M (=)

1.89% (2054)

1.8M (374)

3.2k (910)

18

Jennifer Lopez

69M (=)

1.02% (3464)

1.6M (405)

2k (1639)

19

KATY PERRY

67.5M (=)

1.01% (3488)

3.8M (206)

792 (3540)

20

Demi Lovato

61.1M (=)

2.37% (1468)

6.7M (119)

1.8k (1852)

21

Kourtney Kardashian

58.6M (=)

1.23% (3105)

1.3M (471)

3.3k (853)

22

Victoria's Secret

57M (=)

0.85% (3765)

3.9M (203)

5.1k (406)

23

badgalriri

56.7M (=)

1.56% (2541)

1.4M (458)

4k (627)

24

Kevin Hart

54.6M (=)

0.66% (4156)

882.5k (614)

4.6k (501)

25

Real Madrid C.F.

52.7M (=)

1.88% (2070)

8.5M (98)

1.6k (2009)

26

FC Barcelona

52.2M (=)

1.69% (2344)

3.5M (218)

9.9k (82)

27

Ellen

47.8M (=)

1.14% (3251)

296.3k (1152)

5.1k (416)

28

Justin Timberlake

46M (=)

1.39% (2812)

1.2M (490)

539 (4250)

29

Zendaya

44.6M (=)

2.87% (1051)

749.1k (685)

3.2k (880)

30

Vin Diesel

43.7M (=)

1.86% (2094)

522.5k (834)

1.3k (2590)

1

Sean Penn

48.7k (3467)

1,319.68% (=)

49.1k (2264)

4 (5831)

2

Dodge Viper

27.3k (3958)

207.42% (=)

6.3M (134)

24 (5766)

3

GroupG3

43.4k (3569)

158.56% (=)

104 (5393)

5 (5829)

4

Closeup

15.3k (4394)

37.34% (=)

49 (5513)

25 (5763)

5

The Glee Project

19.6k (4225)

35.10% (=)

4.5k (3661)

192 (5280)

6

Wipro Limited

10.1k (4682)

33.38% (=)

590 (4770)

349 (4830)

7

Lifestyle tv|on|fit

33.2k (3776)

26.98% (=)

81 (5420)

108 (5520)

8

The Beatles

116.3k (2683)

24.01% (=)

2.1M (322)

114 (5497)

9

Cagatay Ulusoy

2.4M (596)

22.34% (=)

608.1k (774)

83 (5615)

10

Interstellar Movie

21.6k (4140)

21.62% (=)

5.6k (3557)

80 (5625)

11

Dileep Jamma

11.6k (4591)

21.45% (=)

88 (5406)

111 (5506)

12

Disney Movie Club

21.2k (4159)

20.27% (=)

9.1k (3279)

71 (5643)

13

Red Band Society

58.7k (3320)

18.96% (=)

27.3k (2625)

139 (5419)

14

Беларусь

20.1k (4202)

18.58% (=)

4.2M (193)

148 (5399)

15

Homayoun Shajarian

936.6k (1080)

18.41% (=)

13.9k (3034)

42 (5715)

16

i rill alrays ruv u rong tym

33.7k (3761)

18.17% (=)

13 (5672)

10.5k (74)

17

The Millionaire Mentality

145.6k (2486)

16.62% (=)

7k (3432)

14 (5802)

18

Jensen Ackles

5.4M (314)

16.41% (=)

4.3M (183)

102 (5552)

19

Chips Ahoy!

11.7k (4576)

15.32% (=)

119.7k (1680)

87 (5599)

20

Cas

908k (1100)

15.26% (=)

9.8k (3224)

288 (5009)

21

Rabbid Peach

16.9k (4325)

15.04% (=)

431 (4928)

127 (5455)

22

Simon Baker

161.6k (2395)

13.95% (=)

75.9k (1992)

89 (5592)

23

LEGO Batman

63.4k (3245)

13.59% (=)

1.4k (4309)

301 (4962)

24

Justpaintings

17k (4321)

13.39% (=)

4.1k (3715)

99 (5559)

25

Bundespolizei Karriere

24.5k (4036)

13.33% (=)

0 (5913)

247 (5123)

26

Unfriended

24.8k (4023)

12.53% (=)

1.8k (4176)

39 (5723)

27

harrystyles

21.8M (57)

12.09% (=)

35.4M (15)

404 (4659)

28

BTS official

5.5M (309)

11.97% (=)

0 (5874)

346 (4835)

29

Swimming

13.6k (4477)

11.79% (=)

1 (5785)

405 (4654)

30

SteakEat

11.7k (4584)

11.70% (=)

311 (5053)

106 (5535)

61

Ford Motor Company

2.9M (519)

1.52% (2594)

14.4M (=)

1.4k (2383)

62

Jimmy Choo

7M (258)

0.97% (3537)

13.9M (=)

2k (1657)

63

5 Seconds of Summer

7.4M (243)

7.36% (92)

13.8M (=)

2k (1655)

64

Simple

13.7k (4474)

3.12% (891)

13.1M (=)

287 (5010)

65

Converse

6.2M (278)

1.79% (2216)

13M (=)

1.8k (1788)

66

Topshop

9M (197)

0.88% (3712)

12.9M (=)

5.2k (396)

67

DAILYLOOK

299.4k (1861)

1.02% (3458)

12.5M (=)

4.3k (576)

68

Facebook

2.9M (518)

0.33% (4586)

12.3M (=)

293 (4994)

69

Taylor Swift

103.5M (5)

1.92% (2013)

11.8M (=)

18 (5787)

70

Xbox

6.1M (281)

2.76% (1141)

11.7M (=)

624 (4007)

71

Herbalife Nutrition

755.1k (1197)

1.19% (3159)

11.7M (=)

925 (3222)

72

Anastasia Beverly Hills

14.6M (100)

0.96% (3562)

11.6M (+1)

10.9k (70)

73

Facts by Guff

736.2k (1216)

2.30% (1535)

11.6M (-1)

1.4k (2307)

74

Audi France

43.4k (3568)

2.97% (980)

11.3M (=)

1.2k (2674)

75

Audi

9.1M (191)

2.73% (1167)

11.3M (=)

1.5k (2127)

76

NBA

24.7M (49)

1.03% (3453)

11M (=)

21.2k (9)

77

Mercedes-Benz

10.8M (153)

1.98% (1905)

10.9M (=)

9.2k (91)

78

Volkswagen USA

397k (1661)

1.77% (2243)

10.8M (=)

1.8k (1820)

79

Sony

4.7M (355)

1.47% (2674)

10.7M (=)

1.3k (2544)

80

toyotausa

838.4k (1139)

1.13% (3275)

10.6M (=)

1.8k (1823)

81

Beyoncé

106.7M (4)

2.48% (1363)

10.6M (=)

1.5k (2230)

82

YamahaMotorUSA

358.5k (1739)

1.14% (3245)

10.5M (=)

4.7k (493)

83

Office

163.7k (2386)

0.40% (4531)

10.3M (=)

152 (5388)

84

M·A·C Cosmetics

16.4M (90)

0.60% (4246)

10.2M (=)

4.8k (475)

85

Nissan

1.9M (690)

2.12% (1737)

10.1M (=)

2.8k (1074)

86

Porsche

8.4M (218)

1.82% (2166)

9.7M (=)

850 (3403)

87

LEGO

2.2M (618)

1.52% (2599)

9.6M (=)

1.6k (2018)

88

Fashion Week Los Angeles

16.3k (4350)

2.59% (1275)

9.3M (=)

261 (5083)

89

WWE

13.5M (119)

0.86% (3764)

9.2M (=)

13.4k (40)

90

Kylie

97.5M (7)

1.97% (1923)

9.1M (=)

5.3k (379)

1

DEL Records

651.8k (1303)

0.37% (4554)

2.1M (326)

43.2k (=)

2

Listín Diario

202.4k (2180)

0.09% (4675)

233 (5154)

39.3k (=)

3

Instant Bollywood

3.7M (437)

1.84% (2126)

218.5k (1330)

31.7k (=)

4

snoopdogg

19.3M (67)

0.40% (4533)

1.1M (529)

31.3k (=)

5

FashionNova.com

8.7M (203)

0.49% (4419)

298.5k (1150)

27.7k (=)

6

TC Televisión

712.5k (1244)

0.09% (4676)

464.5k (889)

22.9k (=)

7

Culturizando

694.5k (1263)

0.25% (4631)

76.6k (1988)

22.8k (=)

8

Inked Magazine

1.7M (760)

0.33% (4588)

1.1M (530)

22.3k (=)

9

NBA

24.7M (49)

1.03% (3453)

11M (76)

21.2k (=)

10

Glamour Brasil

1.2M (948)

0.33% (4590)

39.7k (2377)

20.9k (=)

11

MLB ⚾

3.8M (422)

2.61% (1266)

4.3M (185)

20.4k (=)

12

HOT 97

664.3k (1291)

0.43% (4506)

898.8k (609)

19.5k (=)

13

SportsCenter

10.1M (172)

1.67% (2392)

238.9k (1274)

19.3k (=)

14

HYPEBEAST

4.4M (371)

1.32% (2937)

8.9M (93)

19k (=)

15

SuicideGirls

6.9M (261)

1.10% (3325)

1.3M (478)

18.9k (=)

16

Rebel Circus

311.9k (1832)

0.70% (4073)

100.8k (1789)

18.6k (=)

17

Del Toro ®||Matthew Chevallard

149.5k (2463)

0.60% (4240)

51.8k (2238)

18.5k (=)

18

Motives Cosmetics Official

2.3M (612)

0.60% (4249)

653.3k (740)

18.3k (=)

19

شركة مجموعة الراي الإعلامية

104.2k (2783)

0.30% (4604)

342 (5025)

18.2k (=)

20

NFL

9.9M (177)

1.88% (2072)

8.8M (96)

17.3k (=)

21

JD

763.3k (1186)

0.67% (4130)

212 (5189)

17.3k (=)

22

Chiara Ferragni

10.3M (161)

1.43% (2746)

384.6k (1005)

17k (=)

23

SHOWPO

1.3M (897)

0.98% (3525)

28.1k (2606)

17k (=)

24

OOTD Magazine

2.8M (522)

1.25% (3064)

2.5M (291)

16.1k (=)

25

Pink Boutique

355k (1747)

0.40% (4534)

2.8k (3939)

16.1k (=)

26

curlbox

361.2k (1734)

1.51% (2610)

725.2k (702)

15.8k (=)

27

Telemundo

4.3M (380)

0.28% (4612)

458.4k (900)

15.6k (=)

28

Freedom Of Style

509.4k (1478)

1.59% (2484)

31.2k (2531)

15.6k (=)

29

CarLifestyle

3.9M (416)

1.71% (2322)

2.8M (265)

15.4k (=)

30

National Geographic

81.4M (13)

0.95% (3572)

8.5M (100)

14.9k (=)