Keep a close eye on a brand's presence on Instagram and see how they perform.

Identify brands doing best at sparking interest and conversation with the ER (Engagement Rate) ranking - Sort brands by number of followers or #hashtag popularity - Narrow down to your competitors with categories - Get a detailed analysis on each brand's profile page.

all

Brand Categories Followers ER i Average engagement rate of all media. Engagement rate is based on the likes and comments received divided by the number of followers at the time of the post. Posts on hashtag Media posted
1

Selena Gomez

130.1M (=)

2.66% (1216)

19.4M (46)

1.4k (2457)

2

Cristiano Ronaldo

115.7M (=)

2.68% (1201)

4.9M (176)

2.1k (1633)

3

Ariana Grande

115.6M (=)

1.39% (2819)

21.8M (42)

3.4k (891)

4

Beyoncé

108.4M (=)

2.32% (1498)

11M (82)

1.5k (2224)

5

Kim Kardashian West

104.8M (=)

1.33% (2934)

7.8M (110)

4k (671)

6

Taylor Swift

104.5M (=)

1.80% (2177)

12.4M (69)

78 (5718)

7

Kylie

99.5M (=)

1.98% (1902)

9.8M (90)

5.3k (408)

8

therock

96M (=)

1.08% (3379)

1.5M (434)

3.2k (951)

9

Justin Bieber

93.9M (=)

2.19% (1644)

31.5M (22)

4.3k (607)

10

Kendall

84.8M (=)

1.90% (2020)

5.1M (172)

2.9k (1089)

11

Nj

84.4M (=)

1.74% (2274)

4.5M (186)

4k (677)

12

Barbie®

84.2M (=)

0.83% (3851)

5.2M (168)

5.1k (445)

13

Leo Messi

83.6M (=)

3.80% (557)

6.9M (124)

270 (5141)

14

National Geographic

82.9M (=)

0.92% (3665)

9.3M (98)

15.5k (30)

15

nike

75.2M (=)

1.27% (3040)

62.8M (5)

913 (3371)

16

Miley Cyrus

73.1M (=)

1.24% (3089)

6.6M (135)

6.6k (237)

17

Jennifer Lopez

70.2M (=)

0.99% (3542)

1.7M (404)

2.1k (1625)

18

Khloé

70M (=)

1.85% (2089)

1.9M (373)

3.2k (938)

19

KATY PERRY

68.1M (=)

0.97% (3571)

4M (208)

833 (3545)

20

Demi Lovato

62.7M (=)

2.25% (1578)

7M (123)

1.9k (1792)

21

Kourtney Kardashian

59.5M (=)

1.23% (3109)

1.4M (473)

3.4k (884)

22

badgalriri

58.2M (=)

1.61% (2474)

1.5M (458)

4.1k (642)

23

Victoria's Secret

57.7M (=)

0.80% (3916)

4.1M (204)

5.4k (397)

24

Kevin Hart

55.2M (=)

0.65% (4215)

928.7k (610)

4.8k (504)

25

Real Madrid C.F.

53.8M (=)

1.85% (2086)

8.8M (101)

1.8k (1956)

26

FC Barcelona

53.1M (=)

1.68% (2365)

3.7M (220)

10.1k (84)

27

Ellen

49.3M (=)

1.06% (3413)

317.8k (1144)

5.4k (395)

28

Justin Timberlake

47.1M (=)

1.34% (2904)

1.3M (493)

572 (4260)

29

Zendaya

45.6M (=)

2.91% (1013)

809.6k (674)

3.3k (915)

30

Vin Diesel

45.5M (=)

1.88% (2045)

536.3k (850)

1.3k (2622)

1

Sean Penn

50.5k (3501)

1,387.82% (=)

50.6k (2284)

4 (5923)

2

Dodge Viper

28.3k (4002)

222.51% (=)

6.6M (134)

24 (5867)

3

GroupG3

42.7k (3646)

158.26% (=)

103 (5472)

5 (5922)

4

Wipro Limited

17.3k (4386)

65.24% (=)

630 (4809)

392 (4800)

5

⚡️ThunderReach

59.6k (3366)

39.33% (=)

16 (5730)

10 (5909)

6

The Glee Project

19.3k (4309)

35.13% (=)

4.6k (3716)

192 (5377)

7

Closeup

14.9k (4483)

34.27% (=)

52 (5577)

9 (5911)

8

Republicants

48.6k (3536)

26.97% (=)

1.4k (4392)

276 (5128)

9

Durex UK

10.3k (4737)

24.15% (+1)

71 (5518)

108 (5613)

10

The Beatles

114.8k (2760)

24.00% (+1)

2.2M (327)

114 (5596)

11

Greece Photo Tours

11.7k (4663)

23.61% (-2)

857 (4622)

114 (5595)

12

Cagatay Ulusoy

2.5M (597)

22.60% (=)

654.4k (766)

85 (5695)

13

Disney Movie Club

22.3k (4184)

21.13% (=)

9.2k (3320)

71 (5736)

14

ディレップジャマー

11.9k (4645)

21.12% (=)

88 (5491)

112 (5603)

15

Беларусь

20.1k (4271)

19.02% (=)

4.4M (190)

153 (5473)

16

Red Band Society

58.5k (3380)

19.00% (=)

28.1k (2661)

139 (5508)

17

Homayoun Shajarian

1M (1062)

18.00% (=)

15.3k (3026)

44 (5808)

18

i rill alrays ruv u rong tym

41.4k (3672)

17.67% (=)

16 (5729)

10.8k (76)

19

Lifestyle tv|on|fit

34.9k (3797)

16.73% (=)

105 (5467)

120 (5570)

20

The Millionaire Mentality

143.5k (2550)

16.61% (=)

7k (3479)

14 (5900)

21

Jensen Ackles

5.6M (315)

15.58% (=)

4.4M (191)

115 (5586)

22

Interstellar Movie

21.6k (4213)

15.56% (=)

4.5k (3723)

82 (5708)

23

Chips Ahoy!

11.8k (4654)

15.53% (=)

120.5k (1718)

87 (5690)

24

Tom Brady

3M (513)

15.34% (=)

613.2k (797)

192 (5376)

25

_artistiq

895.3k (1133)

15.15% (=)

10.2k (3253)

290 (5089)

26

Rabbid Peach

18.6k (4343)

14.71% (=)

582 (4848)

133 (5532)

27

Simon Baker

170.1k (2406)

13.99% (=)

76.9k (2027)

93 (5664)

28

LEGO Batman

62.7k (3330)

13.59% (=)

1.4k (4376)

301 (5046)

29

Bundespolizei Karriere

29k (3986)

13.08% (=)

0 (5941)

277 (5118)

30

Unfriended

24.6k (4104)

12.54% (=)

1.8k (4235)

39 (5821)

61

Miu Miu

4.7M (371)

0.54% (4389)

15.1M (-1)

1.9k (1848)

62

Jimmy Choo

7.3M (254)

0.94% (3618)

13.9M (=)

2k (1675)

63

5 Seconds of Summer

7.4M (250)

7.33% (95)

13.8M (=)

2k (1719)

64

DAILYLOOK

301.2k (1889)

1.01% (3510)

13.8M (=)

4.3k (600)

65

Simple

13.8k (4527)

3.01% (932)

13.7M (=)

296 (5060)

66

Converse

6.5M (279)

1.73% (2285)

13.4M (=)

1.8k (1852)

67

Topshop

9.2M (204)

0.86% (3793)

13.2M (=)

5.3k (415)

68

Facebook

2.9M (527)

0.33% (4653)

12.9M (=)

294 (5074)

69

Taylor Swift

104.5M (6)

1.80% (2177)

12.4M (=)

78 (5718)

70

Anastasia Beverly Hills

15M (104)

0.95% (3614)

12.3M (=)

11.3k (72)

71

Xbox

6.4M (280)

2.66% (1214)

12.2M (=)

652 (4025)

72

Herbalife Nutrition

789.8k (1201)

1.17% (3225)

12.2M (=)

953 (3277)

73

Facts by Guff

732.2k (1256)

2.30% (1524)

12.2M (=)

1.4k (2382)

74

Audi France

46.7k (3574)

2.92% (1001)

11.9M (=)

1.3k (2694)

75

Audi

9.7M (186)

2.56% (1298)

11.9M (=)

1.6k (2141)

76

NBA

25.6M (49)

1.03% (3469)

11.6M (=)

21.9k (9)

77

Mercedes-Benz

11.5M (146)

1.94% (1957)

11.6M (=)

9.5k (94)

78

Sony

5.1M (346)

1.43% (2752)

11.5M (=)

1.3k (2589)

79

toyotausa

898.8k (1132)

1.12% (3317)

11.2M (=)

1.8k (1861)

80

Volkswagen USA

407.9k (1677)

1.74% (2268)

11.2M (=)

1.8k (1887)

81

YamahaMotorUSA

368.1k (1746)

1.13% (3285)

11.1M (=)

4.8k (498)

82

Beyoncé

108.4M (4)

2.32% (1498)

11M (=)

1.5k (2224)

83

M·A·C Cosmetics

17M (90)

0.58% (4331)

10.8M (=)

5.1k (441)

84

Office

175.7k (2374)

0.37% (4622)

10.8M (=)

165 (5443)

85

Nissan

2.1M (677)

2.07% (1813)

10.6M (=)

2.9k (1053)

86

Fashion Week Los Angeles

16.1k (4432)

2.60% (1265)

10.4M (=)

261 (5170)

87

Porsche

9M (213)

1.77% (2212)

10.2M (=)

908 (3386)

88

HYPEBEAST

4.9M (361)

1.28% (3023)

10M (=)

20.1k (13)

89

LEGO

2.3M (620)

1.43% (2742)

9.9M (=)

1.8k (1947)

90

Kylie

99.5M (7)

1.98% (1902)

9.8M (=)

5.3k (408)

1

DEL Records

658.8k (1336)

0.37% (4624)

2.1M (344)

43.4k (=)

2

Listín Diario

211.6k (2192)

0.10% (4748)

243 (5213)

41.4k (=)

3

Instant Bollywood

4.1M (405)

1.74% (2277)

237.4k (1309)

33.9k (=)

4

snoopdogg

20.1M (66)

0.39% (4611)

1.2M (531)

32.5k (=)

5

FashionNova.com

9.4M (194)

0.48% (4501)

368.8k (1058)

29.6k (=)

6

TC Televisión

753.5k (1227)

0.09% (4751)

462.5k (928)

24.6k (=)

7

Culturizando

700.4k (1288)

0.26% (4699)

79.3k (2007)

23.5k (=)

8

Inked Magazine

1.8M (758)

0.33% (4654)

1.2M (515)

23.2k (=)

9

NBA

25.6M (49)

1.03% (3469)

11.6M (76)

21.9k (=)

10

Glamour Brasil

1.2M (956)

0.32% (4661)

41k (2405)

21.7k (=)

11

HOT 97

709.9k (1278)

0.42% (4582)

959.2k (601)

21.3k (=)

12

MLB ⚾

3.9M (422)

2.57% (1291)

4.6M (185)

21.2k (=)

13

HYPEBEAST

4.9M (361)

1.28% (3023)

10M (88)

20.1k (=)

14

SportsCenter

10.5M (171)

1.66% (2397)

254.5k (1268)

20.1k (=)

15

Rebel Circus

320.5k (1841)

0.69% (4122)

108.2k (1784)

19.7k (=)

16

SuicideGirls

7M (265)

1.07% (3391)

1.4M (466)

19.4k (=)

17

Freedom Of Style

496.8k (1540)

1.58% (2508)

33.6k (2527)

19.3k (=)

18

شركة مجموعة الراي الإعلامية

107.3k (2816)

0.29% (4679)

345 (5091)

19.3k (=)

19

Del Toro ®||Matthew Chevallard

150k (2508)

0.59% (4302)

53.3k (2260)

18.7k (=)

20

NFL

10.2M (179)

1.79% (2196)

9.4M (95)

18.7k (=)

21

Motives Cosmetics Official

2.3M (634)

0.59% (4319)

665.4k (757)

18.5k (=)

22

SHOWPO

1.3M (917)

0.97% (3568)

31k (2583)

17.9k (=)

23

JD

801.4k (1191)

0.67% (4178)

285 (5157)

17.8k (=)

24

Chiara Ferragni

11M (155)

1.49% (2653)

405.9k (1005)

17.3k (=)

25

OOTD Magazine

2.9M (530)

1.20% (3158)

2.7M (286)

17.2k (=)

26

Telemundo

4.6M (375)

0.27% (4690)

477.4k (903)

16.9k (=)

27

Pink Boutique

365.5k (1756)

0.40% (4598)

2.8k (3986)

16.5k (=)

28

curlbox

362.9k (1765)

1.49% (2654)

743.3k (720)

15.9k (=)

29

CarLifestyle

3.9M (432)

1.66% (2388)

3M (258)

15.8k (=)

30

National Geographic

82.9M (14)

0.92% (3665)

9.3M (98)

15.5k (=)