Keep a close eye on a brand's presence on Instagram and see how they perform.

Identify brands doing best at sparking interest and conversation with the ER (Engagement Rate) ranking - Sort brands by number of followers or #hashtag popularity - Narrow down to your competitors with categories - Get a detailed analysis on each brand's profile page.

all

Brand Categories Followers ER i Average engagement rate of all media. Engagement rate is based on the likes and comments received divided by the number of followers at the time of the post. Posts on hashtag Media posted
1

Selena Gomez

130.1M (=)

2.66% (1216)

19.4M (46)

1.4k (2457)

2

Cristiano Ronaldo

115.7M (=)

2.68% (1201)

4.9M (176)

2.1k (1633)

3

Ariana Grande

115.6M (=)

1.39% (2819)

21.8M (42)

3.4k (891)

4

Beyoncé

108.4M (=)

2.32% (1498)

11M (82)

1.5k (2224)

5

Kim Kardashian West

104.8M (=)

1.33% (2934)

7.8M (110)

4k (671)

6

Taylor Swift

104.5M (=)

1.80% (2177)

12.4M (69)

78 (5718)

7

Kylie

99.5M (=)

1.98% (1902)

9.8M (90)

5.3k (408)

8

therock

96M (=)

1.08% (3379)

1.5M (434)

3.2k (951)

9

Justin Bieber

93.9M (=)

2.19% (1644)

31.5M (22)

4.3k (607)

10

Kendall

84.8M (=)

1.90% (2020)

5.1M (172)

2.9k (1089)

11

Nj

84.4M (=)

1.74% (2274)

4.5M (186)

4k (677)

12

Barbie®

84.2M (=)

0.83% (3851)

5.2M (168)

5.1k (445)

13

Leo Messi

83.6M (=)

3.80% (557)

6.9M (124)

270 (5141)

14

National Geographic

82.9M (=)

0.92% (3665)

9.3M (98)

15.5k (30)

15

nike

75.2M (=)

1.27% (3040)

62.8M (5)

913 (3371)

16

Miley Cyrus

73.1M (=)

1.24% (3089)

6.6M (135)

6.6k (237)

17

Jennifer Lopez

70.2M (=)

0.99% (3542)

1.7M (404)

2.1k (1625)

18

Khloé

70M (=)

1.85% (2089)

1.9M (373)

3.2k (938)

19

KATY PERRY

68.1M (=)

0.97% (3571)

4M (208)

833 (3545)

20

Demi Lovato

62.7M (=)

2.25% (1578)

7M (123)

1.9k (1792)

21

Kourtney Kardashian

59.5M (=)

1.23% (3109)

1.4M (473)

3.4k (884)

22

badgalriri

58.2M (=)

1.61% (2474)

1.5M (458)

4.1k (642)

23

Victoria's Secret

57.7M (=)

0.80% (3916)

4.1M (204)

5.4k (397)

24

Kevin Hart

55.2M (=)

0.65% (4215)

928.7k (610)

4.8k (504)

25

Real Madrid C.F.

53.8M (=)

1.85% (2086)

8.8M (101)

1.8k (1956)

26

FC Barcelona

53.1M (=)

1.68% (2365)

3.7M (220)

10.1k (84)

27

Ellen

49.3M (=)

1.06% (3413)

317.8k (1144)

5.4k (395)

28

Justin Timberlake

47.1M (=)

1.34% (2904)

1.3M (493)

572 (4260)

29

Zendaya

45.6M (=)

2.91% (1013)

809.6k (674)

3.3k (915)

30

Vin Diesel

45.5M (=)

1.88% (2045)

536.3k (850)

1.3k (2622)

61

University of Dayton

20.9k (4243)

8.71% (=)

10.2k (3255)

859 (3496)

62

KVR

38.1k (3737)

8.55% (=)

11.9k (3168)

81 (5709)

63

Elon University

21k (4238)

8.54% (=)

61.7k (2177)

1.1k (3000)

64

Wellesley College

12.3k (4623)

8.52% (=)

13.3k (3110)

785 (3666)

65

Verne Q. Powell Flutes

11.6k (4667)

8.52% (=)

3.5k (3883)

470 (4559)

66

Zafferano Zaffiro

17.4k (4383)

8.51% (=)

4.3k (3744)

717 (3842)

67

Western Washington University

14.9k (4484)

8.48% (=)

108.9k (1779)

835 (3541)

68

Sochi 2014

57.2k (3403)

8.46% (=)

716.5k (733)

625 (4108)

69

Grand Canyon Athletics

11.9k (4642)

8.29% (=)

4.1k (3786)

1.6k (2202)

70

Basics Life

66.5k (3273)

8.29% (+1)

996 (4546)

980 (3208)

71

Isac Elliot

449.1k (1615)

8.28% (-1)

264.6k (1245)

1.9k (1783)

72

Lovs - Lovin' On Viral Stuff

10.6k (4719)

8.18% (=)

43 (5600)

113 (5599)

73

Samuel Umtiti

2.6M (576)

8.17% (=)

663 (4778)

285 (5097)

74

glee

402.3k (1687)

8.16% (=)

18.6k (2897)

306 (5029)

75

Cimorelli

632.4k (1361)

8.04% (=)

181.5k (1481)

2k (1664)

76

Grand Canyon University

35.6k (3780)

8.01% (=)

152.3k (1579)

750 (3749)

77

PowWow Smile

27.4k (4024)

7.97% (=)

192 (5299)

173 (5429)

78

Carl Hedin

118.3k (2730)

7.96% (=)

3 (5827)

1.9k (1803)

79

Verbier Official

21k (4237)

7.90% (=)

53.6k (2257)

386 (4820)

80

William & Mary

19.3k (4307)

7.80% (=)

26.2k (2697)

749 (3753)

81

京都いいとこフォト

98k (2902)

7.80% (=)

491 (4945)

800 (3623)

82

VisitFinland

217.1k (2167)

7.73% (=)

796.5k (679)

1.1k (2942)

83

alexgoot

196.6k (2267)

7.69% (=)

10.2k (3256)

383 (4828)

84

Seventeen Magazine

16.3k (4423)

7.68% (=)

35.7k (2482)

49 (5795)

85

Roger Federer

4.1M (406)

7.67% (=)

336.8k (1114)

175 (5421)

86

Dartmouth College

38.6k (3724)

7.65% (=)

270.4k (1232)

955 (3272)

87

Bates Motel on A&E

175.1k (2378)

7.64% (=)

616 (4818)

514 (4419)

88

Nature Valley

22.5k (4176)

7.63% (=)

103.4k (1822)

1.2k (2756)

89

In-N-Out Burger

278k (1945)

7.53% (+1)

951.2k (603)

67 (5745)

90

Saechsische Schweiz

35.5k (3783)

7.51% (-1)

7.9k (3411)

379 (4839)

1

Fashionglama.com Photography

1.3k (5656)

3.20% (0)

442.5M (=)

427 (4689)

2

CONTEMPORARY ART

23k (4160)

9.37% (53)

306.7M (=)

92 (5672)

3

VSCO

3.4M (467)

2.28% (1547)

153.1M (=)

2.9k (1072)

4

Paris

165.5k (2428)

1.56% (2543)

73.8M (=)

857 (3499)

5

nike

75.2M (15)

1.27% (3040)

62.8M (=)

913 (3371)

6

Visit Dubai

662.6k (1333)

1.58% (2510)

58.7M (=)

1.4k (2492)

7

Dubai Airports

138.2k (2591)

1.20% (3164)

58.7M (=)

546 (4333)

8

One Direction

17.3M (84)

10.05% (43)

53.6M (=)

726 (3821)

9

CHANEL

25M (51)

0.69% (4134)

52.2M (=)

882 (3448)

10

visitcalifornia

306.2k (1880)

1.83% (2122)

48.3M (=)

2.9k (1052)

11

Tumblr

1.2M (939)

1.04% (3450)

46.9M (=)

743 (3774)

12

Disney

10.5M (166)

1.60% (2486)

43.2M (=)

2.9k (1067)

13

Gucci

19M (74)

0.50% (4458)

40.7M (=)

3.9k (705)

14

Dior Official

17.7M (82)

0.57% (4338)

38.3M (=)

3.1k (975)

15

adidas

17.3M (87)

1.16% (3244)

37.4M (=)

950 (3283)

16

Prada

14M (118)

0.36% (4628)

35.9M (=)

3k (1036)

17

harrystyles

22.4M (57)

11.81% (32)

35.9M (=)

415 (4729)

18

VisitMexico

162.4k (2445)

2.50% (1357)

35.9M (=)

1.1k (3006)

19

Hermès official account

5.8M (302)

0.52% (4419)

35.1M (=)

1.4k (2407)

20

gopro

13.4M (127)

2.68% (1200)

32.5M (=)

3.9k (699)

21

CrossFit

2.2M (655)

1.08% (3378)

32.3M (=)

7.8k (159)

22

Justin Bieber

93.9M (9)

2.19% (1644)

31.5M (=)

4.3k (607)

23

Niall Horan

19.9M (68)

6.41% (142)

29.9M (=)

1k (3155)

24

Starbucks Coffee ☕

15.8M (95)

2.71% (1163)

29.8M (=)

1.5k (2287)

25

Las Vegas

451.1k (1612)

2.84% (1069)

28M (=)

954 (3273)

26

Louis Vuitton Official

20M (67)

0.57% (4347)

27.3M (=)

2.3k (1463)

27

Louis Tomlinson

14M (117)

9.27% (55)

27M (=)

223 (5289)

28

YouTube

11M (158)

0.97% (3581)

27M (=)

1.2k (2715)

29

GIVENCHY

9.3M (197)

0.44% (4547)

27M (=)

2.6k (1255)

30

Orange France

11.2k (4689)

4.05% (477)

26.2M (=)

1.3k (2675)

1

DEL Records

658.8k (1336)

0.37% (4624)

2.1M (344)

43.4k (=)

2

Listín Diario

211.6k (2192)

0.10% (4748)

243 (5213)

41.4k (=)

3

Instant Bollywood

4.1M (405)

1.74% (2277)

237.4k (1309)

33.9k (=)

4

snoopdogg

20.1M (66)

0.39% (4611)

1.2M (531)

32.5k (=)

5

FashionNova.com

9.4M (194)

0.48% (4501)

368.8k (1058)

29.6k (=)

6

TC Televisión

753.5k (1227)

0.09% (4751)

462.5k (928)

24.6k (=)

7

Culturizando

700.4k (1288)

0.26% (4699)

79.3k (2007)

23.5k (=)

8

Inked Magazine

1.8M (758)

0.33% (4654)

1.2M (515)

23.2k (=)

9

NBA

25.6M (49)

1.03% (3469)

11.6M (76)

21.9k (=)

10

Glamour Brasil

1.2M (956)

0.32% (4661)

41k (2405)

21.7k (=)

11

HOT 97

709.9k (1278)

0.42% (4582)

959.2k (601)

21.3k (=)

12

MLB ⚾

3.9M (422)

2.57% (1291)

4.6M (185)

21.2k (=)

13

HYPEBEAST

4.9M (361)

1.28% (3023)

10M (88)

20.1k (=)

14

SportsCenter

10.5M (171)

1.66% (2397)

254.5k (1268)

20.1k (=)

15

Rebel Circus

320.5k (1841)

0.69% (4122)

108.2k (1784)

19.7k (=)

16

SuicideGirls

7M (265)

1.07% (3391)

1.4M (466)

19.4k (=)

17

Freedom Of Style

496.8k (1540)

1.58% (2508)

33.6k (2527)

19.3k (=)

18

شركة مجموعة الراي الإعلامية

107.3k (2816)

0.29% (4679)

345 (5091)

19.3k (=)

19

Del Toro ®||Matthew Chevallard

150k (2508)

0.59% (4302)

53.3k (2260)

18.7k (=)

20

NFL

10.2M (179)

1.79% (2196)

9.4M (95)

18.7k (=)

21

Motives Cosmetics Official

2.3M (634)

0.59% (4319)

665.4k (757)

18.5k (=)

22

SHOWPO

1.3M (917)

0.97% (3568)

31k (2583)

17.9k (=)

23

JD

801.4k (1191)

0.67% (4178)

285 (5157)

17.8k (=)

24

Chiara Ferragni

11M (155)

1.49% (2653)

405.9k (1005)

17.3k (=)

25

OOTD Magazine

2.9M (530)

1.20% (3158)

2.7M (286)

17.2k (=)

26

Telemundo

4.6M (375)

0.27% (4690)

477.4k (903)

16.9k (=)

27

Pink Boutique

365.5k (1756)

0.40% (4598)

2.8k (3986)

16.5k (=)

28

curlbox

362.9k (1765)

1.49% (2654)

743.3k (720)

15.9k (=)

29

CarLifestyle

3.9M (432)

1.66% (2388)

3M (258)

15.8k (=)

30

National Geographic

82.9M (14)

0.92% (3665)

9.3M (98)

15.5k (=)