Keep a close eye on a brand's presence on Instagram and see how they perform.

Identify brands doing best at sparking interest and conversation with the ER (Engagement Rate) ranking - Sort brands by number of followers or #hashtag popularity - Narrow down to your competitors with categories - Get a detailed analysis on each brand's profile page.

all

Brand Categories Followers ER i Average engagement rate of all media. Engagement rate is based on the likes and comments received divided by the number of followers at the time of the post. Posts on hashtag Media posted
1

Selena Gomez

122.8M (=)

2.66% (1251)

17M (46)

1.3k (2328)

2

Ariana Grande

110M (=)

1.37% (2849)

19.2M (42)

3.2k (825)

3

Cristiano Ronaldo

105.1M (=)

2.63% (1273)

4.2M (180)

1.9k (1635)

4

Beyoncé

103.9M (=)

2.47% (1399)

10M (78)

1.5k (2130)

5

Taylor Swift

102.9M (=)

1.94% (2011)

11.2M (68)

976 (2973)

6

Kim Kardashian West

101.3M (=)

1.36% (2867)

6.5M (113)

3.9k (611)

7

Kylie

95.5M (=)

1.95% (2005)

8.1M (96)

5.2k (341)

8

therock

89.2M (=)

1.12% (3275)

1.3M (449)

2.9k (942)

9

Justin Bieber

88.9M (=)

2.22% (1664)

28.9M (22)

4k (572)

10

Kendall

82.1M (=)

1.86% (2136)

4.3M (173)

2.8k (979)

11

Nicki Minaj

81.4M (=)

0.85% (3765)

4.4M (170)

4.7k (434)

12

National Geographic

78.8M (=)

1.00% (3480)

7.4M (105)

14.2k (31)

13

Nj

76.7M (=)

1.60% (2481)

3.8M (193)

3.8k (623)

14

Leo Messi

74.3M (=)

4.49% (376)

6M (130)

193 (5188)

15

nike

73.1M (=)

1.50% (2653)

57.1M (5)

900 (3129)

16

Miley Cyrus

68.9M (=)

1.31% (2963)

6.2M (121)

6.3k (227)

17

Khloé

68.3M (=)

1.94% (2015)

1.7M (367)

3.1k (857)

18

Jennifer Lopez

66.9M (=)

1.07% (3364)

1.5M (404)

1.9k (1643)

19

KATY PERRY

66.2M (=)

1.08% (3349)

3.6M (202)

724 (3576)

20

Demi Lovato

59.2M (=)

2.51% (1362)

6.4M (118)

1.6k (1879)

21

Kourtney Kardashian

58.1M (=)

1.23% (3083)

1.2M (466)

3.2k (819)

22

Victoria's Secret

56.4M (=)

0.91% (3652)

3.7M (197)

4.9k (403)

23

badgalriri

54.2M (=)

1.54% (2589)

1.3M (455)

3.9k (596)

24

Kevin Hart

53M (=)

0.67% (4100)

843.4k (597)

4.4k (488)

25

Real Madrid C.F.

50.8M (=)

1.94% (2008)

7.9M (97)

1.4k (2175)

26

FC Barcelona

50.7M (=)

1.72% (2337)

3.3M (217)

9.5k (82)

27

Ellen

46.5M (=)

1.17% (3188)

278.5k (1135)

4.9k (394)

28

Justin Timberlake

45.2M (=)

1.41% (2791)

1.2M (467)

532 (4139)

29

Zendaya

42.5M (=)

2.86% (1093)

611.2k (733)

3.2k (829)

30

Vin Diesel

40.9M (=)

1.85% (2144)

502.1k (817)

1.2k (2515)

61

Saechsische Schweiz

17.5k (4211)

8.51% (=)

5.4k (3500)

293 (4880)

62

In-N-Out Burger

235.3k (1984)

8.49% (=)

913.3k (560)

64 (5580)

63

Western Washington University

14.9k (4305)

8.48% (=)

102.2k (1710)

835 (3285)

64

Sochi 2014

59.7k (3214)

8.46% (=)

729.6k (650)

625 (3846)

65

Elon University

19.1k (4147)

8.44% (=)

55.5k (2129)

1k (2875)

66

Cimorelli

650.8k (1259)

8.43% (=)

172.3k (1412)

2k (1542)

67

Zafferano Zaffiro

13.4k (4401)

8.40% (=)

4k (3656)

694 (3653)

68

京都いいとこフォト

84k (2890)

8.22% (=)

303 (4967)

753 (3487)

69

PONY mag

22.9k (4005)

8.20% (=)

2k (4028)

566 (4042)

70

Verbier Official

19.3k (4142)

8.17% (=)

44.6k (2245)

362 (4669)

71

Samuel Umtiti

1.8M (713)

8.16% (=)

392 (4871)

234 (5063)

72

glee

411k (1583)

8.12% (=)

15.6k (2877)

306 (4837)

73

Carl Hedin

98.8k (2749)

8.10% (+1)

3 (5653)

1.8k (1731)

74

VisitFinland

195k (2150)

8.09% (+1)

625.5k (723)

1k (2839)

75

Mix-o-Logic

14.9k (4304)

7.95% (+3)

6 (5628)

287 (4907)

76

Salzburg.info

18.3k (4178)

7.92% (=)

23k (2657)

499 (4248)

77

alexgoot

196.1k (2140)

7.91% (+3)

10.2k (3133)

375 (4634)

78

Belles des Pins

12.2k (4454)

7.91% (-1)

251 (5036)

256 (4999)

79

MileSplit

90.1k (2826)

7.88% (+2)

8.3k (3241)

1.3k (2301)

80

Michael Schumacher

235.5k (1981)

7.87% (+2)

16.5k (2840)

101 (5467)

81

Wet'n'Wild Sydney

30.3k (3749)

7.87% (-2)

6.1k (3428)

532 (4141)

82

New York University

100.3k (2736)

7.83% (+2)

994 (4389)

677 (3698)

83

William & Mary

18k (4188)

7.81% (=)

23.6k (2641)

694 (3651)

84

The Gay Beards

258.2k (1903)

7.76% (+1)

1.4k (4237)

519 (4177)

85

TheEvilWithin

19.9k (4121)

7.72% (-12)

76.3k (1901)

101 (5465)

86

Luxury | Travel | Lifestyle

69.3k (3083)

7.71% (=)

310 (4960)

6 (5734)

87

Seventeen Magazine

16.3k (4250)

7.68% (=)

33.8k (2399)

49 (5611)

88

The Best Screen Printing

24.2k (3957)

7.61% (=)

1.6M (373)

120 (5392)

89

5 Seconds of Summer

7.5M (222)

7.61% (=)

13.8M (58)

1.9k (1588)

90

Bates Motel on A&E

163.9k (2318)

7.57% (+1)

600 (4655)

514 (4197)

1

Fashionglama.com Photography

1.3k (5478)

3.37% (0)

386M (=)

390 (4580)

2

CONTEMPORARY ART

23.5k (3989)

10.31% (37)

260.9M (=)

98 (5472)

3

VSCO

3.3M (456)

2.44% (1434)

137.5M (=)

2.6k (1064)

4

Paris

159k (2337)

1.73% (2309)

65.4M (=)

750 (3499)

5

nike

73.1M (15)

1.50% (2653)

57.1M (=)

900 (3129)

6

Visit Dubai

594.3k (1326)

1.58% (2519)

53.4M (+1)

1.2k (2535)

7

Dubai Airports

110.4k (2651)

1.47% (2698)

53.4M (-1)

458 (4369)

8

One Direction

17.5M (70)

10.03% (39)

52.2M (=)

726 (3572)

9

CHANEL

22.7M (51)

0.77% (3917)

49.4M (=)

743 (3518)

10

visitcalifornia

280.8k (1852)

1.94% (2022)

42.1M (+1)

2.6k (1052)

11

Tumblr

1.1M (946)

1.22% (3107)

42.1M (-1)

591 (3968)

12

Disney

9.7M (165)

1.80% (2236)

39M (=)

2.5k (1144)

13

Gucci

15.8M (83)

0.50% (4337)

37M (=)

3.3k (783)

14

Dior Official

16M (81)

0.62% (4168)

36.3M (=)

2.5k (1114)

15

Prada

12.8M (111)

0.42% (4430)

34.7M (=)

2.5k (1176)

16

harrystyles

21.1M (54)

12.08% (27)

34.6M (=)

403 (4534)

17

Hermès official account

5.1M (311)

0.60% (4196)

33.3M (=)

1.2k (2481)

18

adidas

15.2M (87)

1.27% (3013)

32.3M (=)

1.1k (2678)

19

VisitMexico

96.6k (2765)

1.99% (1946)

31.1M (=)

794 (3398)

20

gopro

12.8M (113)

2.93% (1018)

29.1M (=)

3.5k (697)

21

Niall Horan

19.5M (59)

6.83% (122)

29M (=)

907 (3116)

22

Justin Bieber

88.9M (9)

2.22% (1664)

28.9M (=)

4k (572)

23

Starbucks Coffee ☕

14.7M (91)

2.89% (1052)

28.1M (=)

1.4k (2221)

24

CrossFit

2M (647)

1.17% (3207)

28M (=)

6.9k (185)

25

GIVENCHY

8.6M (188)

0.51% (4322)

26.4M (=)

2.3k (1268)

26

Louis Tomlinson

13.3M (103)

9.97% (40)

26.2M (=)

188 (5200)

27

Las Vegas

395.8k (1608)

2.79% (1152)

26.2M (=)

896 (3137)

28

Louis Vuitton Official

17.7M (69)

0.61% (4176)

25.7M (=)

2k (1498)

29

LifeTricks

1.3M (869)

0.51% (4317)

24.4M (=)

21 (5689)

30

Burberry

9.6M (168)

0.67% (4091)

24.1M (=)

3.1k (860)

1

DEL Records

633.6k (1279)

0.38% (4476)

2M (314)

42.6k (=)

2

Listín Diario

188.1k (2182)

0.09% (4582)

218 (5083)

36k (=)

3

snoopdogg

17.9M (68)

0.42% (4437)

1M (528)

29.9k (=)

4

Instant Bollywood

3.4M (443)

1.41% (2793)

191.8k (1355)

28.8k (=)

5

FashionNova.com

8.1M (205)

0.51% (4316)

213.1k (1287)

24.9k (=)

6

Culturizando

686.6k (1220)

0.25% (4545)

72.8k (1947)

21.8k (=)

7

Inked Magazine

1.6M (754)

0.32% (4505)

959.5k (542)

21k (=)

8

NBA

23.9M (48)

1.03% (3440)

10.3M (75)

20.8k (=)

9

TC Televisión

666.2k (1242)

0.08% (4584)

471.3k (841)

20.4k (=)

10

Glamour Brasil

1.2M (920)

0.34% (4495)

38.2k (2326)

19.8k (=)

11

MLB ⚾

3.7M (412)

2.69% (1226)

3.9M (188)

19k (=)

12

HOT 97

647.2k (1264)

0.45% (4412)

823.2k (605)

18.5k (=)

13

SuicideGirls

6.7M (253)

1.14% (3251)

1.1M (490)

18.2k (=)

14

Del Toro ®||Matthew Chevallard

150.3k (2386)

0.61% (4175)

50.5k (2191)

18.1k (=)

15

Motives Cosmetics Official

2.3M (563)

0.61% (4178)

635.5k (718)

18.1k (=)

16

SportsCenter

9.6M (167)

1.69% (2383)

216.8k (1275)

17.9k (=)

17

HYPEBEAST

4.1M (375)

1.34% (2901)

7.5M (101)

17.2k (=)

18

Rebel Circus

303.9k (1798)

0.70% (4027)

91.2k (1793)

17k (=)

19

Chiara Ferragni

9.8M (156)

1.36% (2864)

361k (988)

16.7k (=)

20

شركة مجموعة الراي الإعلامية

98.9k (2748)

0.31% (4513)

310 (4961)

16.3k (+1)

21

JD Sports Official

728.8k (1183)

0.68% (4063)

903 (4435)

16.2k (-1)

22

NFL

9.6M (169)

1.97% (1974)

8.2M (94)

16.1k (=)

23

curlbox

358.3k (1687)

1.55% (2574)

690.8k (680)

15.7k (=)

24

SHOWPO

1.2M (885)

0.99% (3496)

24.2k (2626)

15.6k (=)

25

Pink Boutique

339.2k (1719)

0.40% (4449)

2.7k (3863)

15.6k (=)

26

Freedom Of Style

509.4k (1437)

1.59% (2501)

28.9k (2503)

15.6k (=)

27

OOTD Magazine

2.9M (500)

1.32% (2945)

2.2M (300)

15.4k (=)

28

Gypsy Warrior

871.9k (1089)

1.06% (3374)

84.8k (1847)

14.9k (=)

29

CarLifestyle

3.9M (386)

1.80% (2237)

2.4M (285)

14.6k (=)

30

Telemundo

4M (384)

0.27% (4532)

425.5k (888)

14.3k (=)