Keep a close eye on a brand's presence on Instagram and see how they perform.

Identify brands doing best at sparking interest and conversation with the ER (Engagement Rate) ranking - Sort brands by number of followers or #hashtag popularity - Narrow down to your competitors with categories - Get a detailed analysis on each brand's profile page.

all

Brand Categories Followers ER i Average engagement rate of all media. Engagement rate is based on the likes and comments received divided by the number of followers at the time of the post. Posts on hashtag Media posted
1

Selena Gomez

127.4M (=)

2.66% (1222)

18.5M (46)

1.4k (2401)

2

Ariana Grande

113.8M (=)

1.39% (2830)

20.8M (42)

3.3k (849)

3

Cristiano Ronaldo

111.4M (=)

2.66% (1224)

4.6M (174)

2k (1638)

4

Beyoncé

106.7M (=)

2.48% (1363)

10.6M (81)

1.5k (2230)

5

Taylor Swift

103.5M (=)

1.92% (2013)

11.8M (69)

18 (5787)

6

Kim Kardashian West

103.2M (=)

1.33% (2922)

7.3M (112)

3.9k (647)

7

Kylie

97.5M (=)

1.97% (1923)

9.1M (90)

5.3k (379)

8

therock

93.7M (=)

1.10% (3326)

1.4M (440)

3k (952)

9

Justin Bieber

91.7M (=)

2.14% (1708)

30.6M (21)

4.2k (582)

10

Kendall

83.3M (=)

1.89% (2065)

4.8M (172)

2.8k (1049)

11

Barbie®

83.2M (=)

0.83% (3813)

4.9M (169)

5k (434)

12

Nj

81.7M (=)

1.68% (2360)

4.3M (188)

3.9k (653)

13

National Geographic

81.4M (=)

0.95% (3572)

8.5M (100)

14.9k (30)

14

Leo Messi

80.2M (=)

3.81% (571)

6.5M (127)

250 (5114)

15

nike

74.3M (=)

1.35% (2884)

60.5M (5)

911 (3257)

16

Miley Cyrus

71.8M (=)

1.26% (3030)

6.4M (129)

6.5k (233)

17

Khloé

69.1M (=)

1.89% (2054)

1.8M (374)

3.2k (910)

18

Jennifer Lopez

69M (=)

1.02% (3464)

1.6M (405)

2k (1639)

19

KATY PERRY

67.5M (=)

1.01% (3488)

3.8M (206)

792 (3540)

20

Demi Lovato

61.1M (=)

2.37% (1468)

6.7M (119)

1.8k (1852)

21

Kourtney Kardashian

58.6M (=)

1.23% (3105)

1.3M (471)

3.3k (853)

22

Victoria's Secret

57M (=)

0.85% (3765)

3.9M (203)

5.1k (406)

23

badgalriri

56.7M (=)

1.56% (2541)

1.4M (458)

4k (627)

24

Kevin Hart

54.6M (=)

0.66% (4156)

882.5k (614)

4.6k (501)

25

Real Madrid C.F.

52.7M (=)

1.88% (2070)

8.5M (98)

1.6k (2009)

26

FC Barcelona

52.2M (=)

1.69% (2344)

3.5M (218)

9.9k (82)

27

Ellen

47.8M (=)

1.14% (3251)

296.3k (1152)

5.1k (416)

28

Justin Timberlake

46M (=)

1.39% (2812)

1.2M (490)

539 (4250)

29

Zendaya

44.6M (=)

2.87% (1051)

749.1k (685)

3.2k (880)

30

Vin Diesel

43.7M (=)

1.86% (2094)

522.5k (834)

1.3k (2590)

61

Western Washington University

14.9k (4416)

8.48% (=)

105.1k (1758)

835 (3438)

62

Isac Elliot

452.4k (1577)

8.47% (=)

262.2k (1216)

1.9k (1725)

63

Sochi 2014

58.1k (3328)

8.46% (=)

718.7k (708)

625 (4004)

64

Grand Canyon Athletics

11.4k (4601)

8.45% (=)

3.7k (3787)

1.5k (2163)

65

Zafferano Zaffiro

15.7k (4378)

8.36% (=)

4.2k (3707)

717 (3733)

66

Samuel Umtiti

2.3M (611)

8.25% (=)

525 (4827)

265 (5067)

67

Cimorelli

639k (1319)

8.24% (=)

178.2k (1453)

2k (1629)

68

Grand Canyon University

34k (3750)

8.21% (=)

146.3k (1567)

798 (3523)

69

In-N-Out Burger

260.7k (1948)

8.21% (=)

937.6k (588)

65 (5657)

70

glee

406.4k (1644)

8.15% (=)

17.3k (2895)

306 (4950)

71

Carl Hedin

110.5k (2728)

8.07% (=)

3 (5743)

1.8k (1775)

72

京都いいとこフォト

91.7k (2891)

7.99% (=)

378 (4986)

780 (3563)

73

Basics Life

56.9k (3343)

7.96% (=)

940 (4514)

916 (3245)

74

PowWow Smile

28.1k (3922)

7.95% (=)

196 (5222)

173 (5335)

75

Verbier Official

19.7k (4218)

7.90% (=)

50.2k (2258)

376 (4754)

76

William & Mary

18.7k (4257)

7.79% (=)

25k (2682)

728 (3704)

77

VisitFinland

204.3k (2175)

7.77% (+1)

739.2k (693)

1.1k (2891)

78

Saechsische Schweiz

18.7k (4256)

7.74% (-1)

6.9k (3438)

355 (4804)

79

alexgoot

196.6k (2205)

7.72% (=)

10.1k (3203)

382 (4736)

80

Seventeen Magazine

16.3k (4346)

7.68% (=)

35k (2450)

49 (5697)

81

Roger Federer

3.9M (417)

7.66% (=)

316k (1120)

165 (5356)

82

New York University

109.5k (2733)

7.63% (=)

1.1k (4416)

707 (3759)

83

Bates Motel on A&E

172.6k (2342)

7.62% (=)

614 (4745)

514 (4316)

84

MileSplit

95.4k (2857)

7.59% (=)

9.3k (3261)

1.5k (2232)

85

Dartmouth College

36.8k (3688)

7.53% (=)

256.5k (1228)

940 (3187)

86

PONY mag

24.1k (4050)

7.49% (=)

2.3k (4026)

639 (3966)

87

Wet'n'Wild Sydney

30k (3868)

7.46% (=)

6.1k (3503)

542 (4236)

88

Salzburg.info

20.8k (4170)

7.43% (+1)

28.7k (2586)

567 (4165)

89

United States Naval Academy

81k (3029)

7.43% (-1)

27.5k (2618)

897 (3299)

90

Furby

28.5k (3913)

7.38% (=)

524.7k (830)

293 (4995)

1

Fashionglama.com Photography

1.3k (5574)

3.20% (0)

417.9M (=)

424 (4594)

2

CONTEMPORARY ART

23.2k (4091)

9.58% (49)

286.7M (=)

100 (5556)

3

VSCO

3.4M (466)

2.34% (1498)

147.3M (=)

2.8k (1061)

4

Paris

162.9k (2387)

1.57% (2524)

70.1M (=)

841 (3424)

5

nike

74.3M (15)

1.35% (2884)

60.5M (=)

911 (3257)

6

Visit Dubai

628.4k (1335)

1.57% (2525)

56.2M (=)

1.3k (2492)

7

Dubai Airports

122.1k (2633)

1.32% (2936)

56.2M (=)

501 (4359)

8

One Direction

17.3M (79)

10.04% (40)

53M (=)

726 (3714)

9

CHANEL

24M (51)

0.73% (4024)

51M (=)

814 (3480)

10

visitcalifornia

296.3k (1870)

1.87% (2084)

45.9M (=)

2.8k (1051)

11

Tumblr

1.2M (936)

1.10% (3313)

45M (=)

679 (3840)

12

Disney

10.2M (167)

1.68% (2368)

41.3M (=)

2.7k (1104)

13

Gucci

17.5M (76)

0.50% (4402)

39M (=)

3.6k (752)

14

Dior Official

17M (83)

0.59% (4257)

37.4M (=)

2.9k (1025)

15

harrystyles

21.8M (57)

12.09% (27)

35.4M (=)

404 (4659)

16

Prada

13.5M (121)

0.38% (4548)

35.4M (=)

2.8k (1080)

17

adidas

16.5M (89)

1.20% (3143)

35.4M (=)

1.2k (2766)

18

Hermès official account

5.5M (305)

0.55% (4327)

34.3M (=)

1.3k (2432)

19

VisitMexico

134.9k (2553)

2.37% (1467)

33.7M (=)

959 (3152)

20

gopro

13.1M (126)

2.77% (1138)

31.3M (=)

3.8k (691)

21

Justin Bieber

91.7M (9)

2.14% (1708)

30.6M (=)

4.2k (582)

22

CrossFit

2.1M (654)

1.11% (3306)

30.6M (=)

7.5k (163)

23

Niall Horan

19.5M (66)

6.69% (123)

29.5M (=)

944 (3179)

24

Starbucks Coffee ☕

15.3M (94)

2.79% (1114)

29M (=)

1.5k (2259)

25

Las Vegas

427.3k (1613)

2.83% (1081)

27.4M (=)

937 (3191)

26

Louis Tomlinson

13.7M (115)

9.38% (51)

26.8M (=)

214 (5225)

27

GIVENCHY

9M (196)

0.47% (4450)

26.7M (=)

2.5k (1268)

28

Louis Vuitton Official

19M (70)

0.59% (4263)

26.6M (=)

2.1k (1503)

29

youtube

10.5M (157)

1.06% (3384)

25.3M (=)

1.2k (2736)

30

Orange France

11.2k (4613)

4.05% (477)

25.1M (=)

1.3k (2572)

1

DEL Records

651.8k (1303)

0.37% (4554)

2.1M (326)

43.2k (=)

2

Listín Diario

202.4k (2180)

0.09% (4675)

233 (5154)

39.3k (=)

3

Instant Bollywood

3.7M (437)

1.84% (2126)

218.5k (1330)

31.7k (=)

4

snoopdogg

19.3M (67)

0.40% (4533)

1.1M (529)

31.3k (=)

5

FashionNova.com

8.7M (203)

0.49% (4419)

298.5k (1150)

27.7k (=)

6

TC Televisión

712.5k (1244)

0.09% (4676)

464.5k (889)

22.9k (=)

7

Culturizando

694.5k (1263)

0.25% (4631)

76.6k (1988)

22.8k (=)

8

Inked Magazine

1.7M (760)

0.33% (4588)

1.1M (530)

22.3k (=)

9

NBA

24.7M (49)

1.03% (3453)

11M (76)

21.2k (=)

10

Glamour Brasil

1.2M (948)

0.33% (4590)

39.7k (2377)

20.9k (=)

11

MLB ⚾

3.8M (422)

2.61% (1266)

4.3M (185)

20.4k (=)

12

HOT 97

664.3k (1291)

0.43% (4506)

898.8k (609)

19.5k (=)

13

SportsCenter

10.1M (172)

1.67% (2392)

238.9k (1274)

19.3k (=)

14

HYPEBEAST

4.4M (371)

1.32% (2937)

8.9M (93)

19k (=)

15

SuicideGirls

6.9M (261)

1.10% (3325)

1.3M (478)

18.9k (=)

16

Rebel Circus

311.9k (1832)

0.70% (4073)

100.8k (1789)

18.6k (=)

17

Del Toro ®||Matthew Chevallard

149.5k (2463)

0.60% (4240)

51.8k (2238)

18.5k (=)

18

Motives Cosmetics Official

2.3M (612)

0.60% (4249)

653.3k (740)

18.3k (=)

19

شركة مجموعة الراي الإعلامية

104.2k (2783)

0.30% (4604)

342 (5025)

18.2k (=)

20

NFL

9.9M (177)

1.88% (2072)

8.8M (96)

17.3k (=)

21

JD

763.3k (1186)

0.67% (4130)

212 (5189)

17.3k (=)

22

Chiara Ferragni

10.3M (161)

1.43% (2746)

384.6k (1005)

17k (=)

23

SHOWPO

1.3M (897)

0.98% (3525)

28.1k (2606)

17k (=)

24

OOTD Magazine

2.8M (522)

1.25% (3064)

2.5M (291)

16.1k (=)

25

Pink Boutique

355k (1747)

0.40% (4534)

2.8k (3939)

16.1k (=)

26

curlbox

361.2k (1734)

1.51% (2610)

725.2k (702)

15.8k (=)

27

Telemundo

4.3M (380)

0.28% (4612)

458.4k (900)

15.6k (=)

28

Freedom Of Style

509.4k (1478)

1.59% (2484)

31.2k (2531)

15.6k (=)

29

CarLifestyle

3.9M (416)

1.71% (2322)

2.8M (265)

15.4k (=)

30

National Geographic

81.4M (13)

0.95% (3572)

8.5M (100)

14.9k (=)