Keep a close eye on a brand's presence on Instagram and see how they perform.

Identify brands doing best at sparking interest and conversation with the ER (Engagement Rate) ranking - Sort brands by number of followers or #hashtag popularity - Narrow down to your competitors with categories - Get a detailed analysis on each brand's profile page.

all

Brand Categories Followers ER i Average engagement rate of all media. Engagement rate is based on the likes and comments received divided by the number of followers at the time of the post. Posts on hashtag Media posted
1

Selena Gomez

132.9M (=)

2.70% (1194)

20.4M (48)

1.4k (2528)

2

Cristiano Ronaldo

119.7M (=)

2.72% (1171)

5.2M (180)

2.2k (1631)

3

Ariana Grande

117.2M (=)

1.40% (2837)

22.7M (45)

3.4k (924)

4

Beyoncé

110.5M (=)

2.29% (1550)

11.4M (88)

1.6k (2251)

5

Kim Kardashian West

106.6M (=)

1.33% (2951)

8.3M (111)

4.1k (684)

6

Taylor Swift

106.1M (=)

1.78% (2233)

12.9M (73)

101 (5752)

7

Kylie

100.9M (=)

1.99% (1925)

10.4M (96)

5.3k (437)

8

therock

99.1M (=)

1.07% (3438)

1.6M (432)

3.3k (937)

9

Justin Bieber

96.3M (=)

2.24% (1606)

32.3M (24)

4.3k (640)

10

Nj

88.1M (=)

1.79% (2218)

4.7M (189)

4.1k (697)

11

Kendall

86.5M (=)

1.93% (2004)

5.3M (176)

2.9k (1131)

12

Leo Messi

86.5M (=)

3.84% (551)

7.4M (128)

283 (5202)

13

Barbie®

85.5M (=)

0.83% (3907)

5.5M (170)

5.2k (467)

14

National Geographic

85.2M (=)

0.88% (3790)

10.1M (99)

16.1k (28)

15

nike

75.8M (=)

1.20% (3202)

65.1M (7)

906 (3495)

16

Miley Cyrus

74M (=)

1.23% (3137)

6.7M (142)

6.7k (256)

17

Jennifer Lopez

72M (=)

0.97% (3611)

1.7M (416)

2.2k (1613)

18

Khloé

71.9M (=)

1.84% (2128)

1.9M (378)

3.2k (974)

19

KATY PERRY

68.4M (=)

0.95% (3643)

4.1M (215)

866 (3583)

20

Demi Lovato

65.2M (=)

2.27% (1571)

7.1M (130)

2k (1800)

21

Kourtney Kardashian

60.3M (=)

1.22% (3152)

1.5M (475)

3.4k (902)

22

badgalriri

59.6M (=)

1.65% (2442)

1.5M (467)

4.2k (661)

23

Victoria's Secret

58.6M (=)

0.75% (4080)

4.3M (206)

5.7k (379)

24

Kevin Hart

56.5M (=)

0.66% (4262)

956.4k (632)

5k (496)

25

Real Madrid C.F.

55M (=)

1.82% (2172)

9.2M (106)

1.9k (1878)

26

FC Barcelona

54.5M (=)

1.67% (2397)

3.9M (225)

10.3k (88)

27

Ellen

50.3M (=)

1.02% (3542)

340.2k (1141)

5.7k (386)

28

Justin Timberlake

48.3M (=)

1.31% (2993)

1.3M (511)

614 (4241)

29

Zendaya

47.6M (=)

2.93% (1008)

879.8k (656)

3.3k (945)

30

Vin Diesel

46.7M (=)

1.88% (2069)

548.3k (866)

1.3k (2693)

61

Nature Valley

24.5k (4188)

8.98% (-1)

108.9k (1828)

1.2k (2799)

62

Evolve

12.6k (4698)

8.87% (-1)

2k (4245)

92 (5784)

63

University of Dayton

21.4k (4310)

8.71% (=)

10.7k (3295)

879 (3555)

64

Zafferano Zaffiro

19.9k (4359)

8.71% (=)

4.4k (3819)

717 (3963)

65

Elon University

21.5k (4301)

8.57% (=)

64.6k (2192)

1.1k (3062)

66

Western Washington University

14.9k (4572)

8.48% (=)

110.6k (1817)

835 (3651)

67

Sochi 2014

56.2k (3485)

8.46% (=)

713.8k (757)

625 (4219)

68

Kinky Boots on Broadway

123.4k (2762)

8.40% (+1)

220.5k (1398)

683 (4060)

69

Wellesley College

12.7k (4688)

8.39% (-1)

13.8k (3147)

829 (3662)

70

Basics Life

74.7k (3233)

8.34% (=)

1.1k (4595)

1k (3159)

71

Verne Q. Powell Flutes

11.6k (4759)

8.34% (=)

3.7k (3930)

479 (4653)

72

STABILO Singapore

12k (4734)

8.21% (=)

919 (4673)

391 (4901)

73

glee

397.9k (1734)

8.17% (=)

19.8k (2916)

306 (5130)

74

Verbier Official

24.3k (4193)

8.16% (+1)

56.9k (2273)

405 (4860)

75

Grand Canyon Athletics

12.3k (4715)

8.14% (+1)

4.6k (3786)

1.6k (2222)

76

Isac Elliot

446.2k (1656)

8.12% (+1)

264.9k (1277)

1.9k (1836)

77

Samuel Umtiti

2.9M (545)

8.11% (-3)

816 (4748)

298 (5153)

78

EA SPORTS FIFA ESPAÑA

134.6k (2675)

8.02% (=)

2 (5961)

692 (4033)

79

William & Mary

20k (4354)

7.96% (=)

27k (2735)

774 (3814)

80

Grand Canyon University

36.7k (3830)

7.94% (=)

157.4k (1600)

771 (3826)

81

Cimorelli

624k (1406)

7.88% (=)

186.2k (1505)

2.1k (1697)

82

PowWow Smile

26.4k (4119)

7.88% (=)

190 (5407)

173 (5527)

83

Carl Hedin

125.2k (2752)

7.83% (=)

3 (5949)

1.9k (1835)

84

Dartmouth College

40.5k (3754)

7.78% (=)

283.3k (1245)

971 (3340)

85

Lovs - Lovin' On Viral Stuff

11k (4798)

7.75% (+1)

46 (5705)

128 (5656)

86

VisitFinland

230.3k (2162)

7.72% (+1)

859.7k (673)

1.1k (2978)

87

KVR

37.8k (3814)

7.69% (+1)

12.2k (3221)

88 (5800)

88

alexgoot

196.5k (2326)

7.69% (+1)

10.1k (3323)

384 (4918)

89

Seventeen Magazine

16.3k (4502)

7.68% (+1)

36.4k (2519)

49 (5913)

90

Roger Federer

4.3M (410)

7.67% (-5)

350k (1125)

185 (5491)

1

VEREL

486 (5950)

5.07% (0)

466.6M (=)

268 (5254)

2

Fashionglama.com Photography

1.3k (5770)

3.19% (0)

466.6M (=)

439 (4767)

3

CONTEMPORARY ART

22.7k (4248)

9.38% (55)

326.4M (=)

92 (5788)

4

A FIRMA

421 (5966)

31.18% (0)

182.6M (=)

142 (5607)

5

VSCO

3.5M (478)

2.24% (1608)

158.7M (=)

3k (1084)

6

Paris

168.7k (2466)

1.57% (2559)

77.3M (=)

881 (3547)

7

nike

75.8M (15)

1.20% (3202)

65.1M (=)

906 (3495)

8

Visit Dubai

765.9k (1260)

1.69% (2360)

61.4M (=)

1.5k (2457)

9

Dubai Airports

152.8k (2560)

1.14% (3306)

61.4M (=)

582 (4344)

10

One Direction

17.3M (90)

10.05% (45)

54M (=)

726 (3935)

11

CHANEL

26M (51)

0.64% (4284)

53.3M (=)

955 (3387)

12

visitcalifornia

316.5k (1899)

1.80% (2197)

50.7M (=)

3k (1054)

13

Tumblr

1.3M (952)

1.01% (3551)

49M (=)

808 (3724)

14

Disney

10.8M (172)

1.55% (2595)

45M (=)

3.1k (1043)

15

Gucci

20.7M (67)

0.51% (4500)

42.5M (=)

4.1k (685)

16

adidas

18.1M (83)

1.12% (3344)

39.4M (=)

927 (3441)

17

Dior Official

18.3M (82)

0.54% (4460)

39.1M (=)

3.4k (927)

18

VisitMexico

213.6k (2245)

2.60% (1290)

37.8M (=)

1.2k (2886)

19

Prada

14.5M (116)

0.35% (4722)

36.4M (=)

3.2k (1003)

20

harrystyles

23M (57)

11.79% (33)

36.2M (=)

417 (4834)

21

Hermès official account

6.1M (308)

0.50% (4538)

35.7M (=)

1.5k (2366)

22

CrossFit

2.3M (660)

1.06% (3462)

34M (=)

8.1k (158)

23

GoPro

13.6M (129)

2.61% (1270)

33.7M (=)

4k (699)

24

Justin Bieber

96.3M (9)

2.24% (1606)

32.3M (=)

4.3k (640)

25

Starbucks Coffee ☕

16M (102)

2.59% (1297)

30.4M (=)

1.5k (2303)

26

Niall Horan

20.3M (70)

6.34% (146)

30.1M (=)

1k (3182)

27

YouTube

11.7M (155)

0.96% (3638)

28.9M (=)

1.3k (2720)

28

Las Vegas

471.3k (1615)

2.91% (1027)

28.5M (=)

975 (3332)

29

Louis Vuitton Official

21M (65)

0.55% (4445)

28.1M (=)

2.4k (1440)

30

GIVENCHY

9.6M (203)

0.42% (4650)

27.3M (=)

2.7k (1260)

1

DEL RECORDS

687.9k (1345)

0.36% (4712)

2.1M (365)

44k (=)

2

Listín Diario

219.8k (2222)

0.10% (4834)

258 (5298)

43.1k (=)

3

Instant Bollywood

4.8M (377)

1.74% (2300)

263.3k (1283)

36.1k (=)

4

snoopdogg

21.3M (63)

0.39% (4682)

1.2M (535)

33.8k (=)

5

FashionNova.com

10.3M (186)

0.47% (4592)

456.6k (974)

31.5k (=)

6

TC Televisión

785.2k (1236)

0.10% (4836)

458.9k (971)

26.2k (=)

7

Culturizando

705.8k (1329)

0.70% (4163)

81.4k (2037)

24.2k (=)

8

Inked Magazine

1.8M (764)

0.34% (4726)

1.3M (510)

24.1k (=)

9

NBA

26.5M (49)

1.03% (3526)

12.3M (81)

22.9k (=)

10

Glamour Brasil

1.2M (975)

0.31% (4749)

41.5k (2449)

22.4k (=)

11

HOT 97

740.8k (1289)

0.42% (4656)

1M (607)

22k (=)

12

MLB ⚾

4M (432)

2.56% (1325)

4.7M (191)

21.5k (=)

13

HYPEBEAST

5.3M (344)

1.26% (3081)

11.1M (90)

21.3k (=)

14

SportsCenter

10.9M (170)

1.66% (2405)

268.9k (1264)

21k (=)

15

Rebel Circus

328k (1869)

0.69% (4183)

114.7k (1794)

20.8k (=)

16

شركة مجموعة الراي الإعلامية

110.6k (2862)

0.29% (4765)

350 (5182)

20.5k (=)

17

NFL

10.7M (178)

1.75% (2285)

10M (101)

20k (=)

18

SuicideGirls

7.1M (272)

1.05% (3480)

1.6M (452)

19.9k (=)

19

Freedom Of Style

505k (1575)

1.42% (2791)

35.5k (2548)

19.8k (=)

20

Del Toro ®||Matthew Chevallard

149.1k (2577)

0.59% (4379)

55.5k (2284)

18.9k (=)

21

SHOWPO

1.3M (940)

0.96% (3633)

33.5k (2572)

18.8k (=)

22

Motives Cosmetics Official

2.3M (665)

0.58% (4399)

678.2k (779)

18.7k (=)

23

JD

862.5k (1179)

0.67% (4228)

361 (5169)

18.4k (=)

24

OOTD Magazine

2.9M (550)

1.17% (3256)

2.9M (284)

18k (=)

25

Telemundo

4.9M (373)

0.28% (4768)

492.9k (919)

17.8k (=)

26

Chiara Ferragni

11.6M (157)

1.54% (2611)

431.8k (1009)

17.6k (=)

27

Pink Boutique

371.6k (1791)

0.39% (4677)

2.8k (4077)

16.9k (=)

28

National Geographic

85.2M (14)

0.88% (3790)

10.1M (99)

16.1k (=)

29

CarLifestyle

3.8M (452)

1.62% (2481)

3.3M (254)

16.1k (=)

30

beIN SPORTS

3.6M (476)

0.32% (4740)

87k (1990)

16k (+1)