Keep a close eye on a brand's presence on Instagram and see how they perform.

Identify brands doing best at sparking interest and conversation with the ER (Engagement Rate) ranking - Sort brands by number of followers or #hashtag popularity - Narrow down to your competitors with categories - Get a detailed analysis on each brand's profile page.

all

Brand Categories Followers ER i Average engagement rate of all media. Engagement rate is based on the likes and comments received divided by the number of followers at the time of the post. Posts on hashtag Media posted
1

Selena Gomez

123.7M (=)

2.66% (1244)

17.5M (46)

1.3k (2346)

2

Ariana Grande

111.2M (=)

1.38% (2835)

19.8M (42)

3.2k (839)

3

Cristiano Ronaldo

107.1M (=)

2.64% (1256)

4.3M (179)

1.9k (1639)

4

Beyoncé

104.8M (=)

2.50% (1369)

10.2M (79)

1.5k (2178)

5

Taylor Swift

102.7M (=)

1.94% (1997)

11.4M (69)

977 (3006)

6

Kim Kardashian West

101.9M (=)

1.35% (2882)

6.8M (112)

3.9k (620)

7

Kylie

96M (=)

1.96% (1966)

8.4M (93)

5.2k (348)

8

therock

90.5M (=)

1.11% (3286)

1.4M (449)

3k (945)

9

Justin Bieber

89.9M (=)

2.26% (1588)

29.5M (21)

4.1k (576)

10

Kendall

82.3M (=)

1.87% (2101)

4.5M (172)

2.8k (1010)

11

Nicki Minaj

81.8M (=)

0.85% (3767)

4.6M (170)

4.8k (438)

12

National Geographic

79.4M (=)

0.98% (3504)

7.7M (102)

14.5k (31)

13

Nj

78M (=)

1.62% (2452)

3.9M (193)

3.8k (641)

14

Leo Messi

76.4M (=)

4.36% (403)

6.1M (131)

204 (5181)

15

nike

73.4M (=)

1.43% (2758)

58.3M (5)

904 (3162)

16

Miley Cyrus

69.9M (=)

1.29% (2967)

6.3M (123)

6.4k (228)

17

Khloé

68.5M (=)

1.92% (2021)

1.7M (366)

3.1k (874)

18

Jennifer Lopez

67.7M (=)

1.03% (3416)

1.5M (405)

1.9k (1628)

19

KATY PERRY

66.7M (=)

1.05% (3379)

3.7M (202)

745 (3565)

20

Demi Lovato

59.5M (=)

2.46% (1397)

6.5M (118)

1.7k (1880)

21

Kourtney Kardashian

58.3M (=)

1.23% (3085)

1.3M (468)

3.3k (819)

22

Victoria's Secret

56.5M (=)

0.89% (3682)

3.7M (199)

5k (405)

23

badgalriri

54.7M (=)

1.54% (2562)

1.3M (456)

3.9k (611)

24

Kevin Hart

53.6M (=)

0.66% (4107)

856k (600)

4.5k (492)

25

Real Madrid C.F.

51.2M (=)

1.92% (2032)

8M (98)

1.5k (2137)

26

FC Barcelona

51.1M (=)

1.71% (2332)

3.4M (218)

9.6k (83)

27

Ellen

46.9M (=)

1.17% (3188)

283.8k (1141)

4.9k (407)

28

Justin Timberlake

45.5M (=)

1.41% (2792)

1.2M (478)

535 (4165)

29

Zendaya

43.3M (=)

2.86% (1068)

651.7k (722)

3.2k (846)

30

Vin Diesel

41.9M (=)

1.86% (2118)

509.2k (823)

1.2k (2529)

61

Western Washington University

14.9k (4345)

8.48% (=)

103.2k (1718)

835 (3345)

62

Sochi 2014

59.1k (3249)

8.46% (=)

720.1k (676)

625 (3903)

63

Elon University

19.2k (4164)

8.45% (=)

56.4k (2136)

1k (2911)

64

Grand Canyon University

32.3k (3728)

8.44% (=)

140.2k (1547)

761 (3516)

65

Cimorelli

649.6k (1272)

8.38% (=)

175.2k (1422)

2k (1567)

66

Saechsische Schweiz

18k (4210)

8.25% (=)

5.8k (3472)

315 (4838)

67

京都いいとこフォト

85.8k (2899)

8.16% (=)

315 (4976)

760 (3521)

68

glee

410.7k (1601)

8.13% (=)

16k (2893)

306 (4865)

69

Carl Hedin

104.3k (2722)

8.09% (=)

3 (5663)

1.8k (1739)

70

Verbier Official

19.4k (4155)

8.07% (=)

46.5k (2244)

366 (4691)

71

VisitFinland

197.1k (2156)

8.01% (=)

671.2k (704)

1.1k (2861)

72

PONY mag

23.3k (4011)

7.94% (=)

2.1k (4027)

590 (4019)

73

PowWow Smile

28.2k (3849)

7.92% (=)

208 (5113)

169 (5280)

74

alexgoot

196.2k (2161)

7.91% (+1)

10.1k (3150)

375 (4663)

75

Foster The People

321.6k (1765)

7.90% (-1)

178.8k (1410)

714 (3642)

76

Samuel Umtiti

1.9M (688)

7.87% (=)

416 (4867)

244 (5061)

77

Wet'n'Wild Sydney

30.4k (3783)

7.82% (=)

6.1k (3452)

533 (4173)

78

William & Mary

18.2k (4201)

7.80% (=)

24k (2653)

706 (3656)

79

MileSplit

91.2k (2833)

7.77% (=)

8.7k (3242)

1.4k (2286)

80

New York University

102.7k (2737)

7.75% (=)

1k (4385)

687 (3721)

81

Salzburg.info

18.9k (4175)

7.71% (=)

24.9k (2628)

524 (4207)

82

Seventeen Magazine

16.3k (4273)

7.68% (=)

34.2k (2417)

49 (5618)

83

The Gay Beards

255.3k (1923)

7.65% (=)

1.4k (4253)

526 (4200)

84

Roger Federer

3.6M (425)

7.64% (=)

301.3k (1114)

156 (5310)

85

The Best Screen Printing

22.9k (4022)

7.63% (=)

1.7M (369)

120 (5408)

86

Bates Motel on A&E

166.9k (2323)

7.59% (=)

600 (4680)

514 (4228)

87

5 Seconds of Summer

7.5M (230)

7.55% (=)

13.8M (61)

1.9k (1615)

88

Dartmouth College

35.6k (3641)

7.50% (=)

239.9k (1231)

931 (3111)

89

United States Naval Academy

77.9k (3001)

7.50% (=)

26.6k (2585)

861 (3275)

90

Michael Schumacher

250.2k (1943)

7.48% (=)

17.3k (2834)

112 (5427)

1

Fashionglama.com Photography

1.3k (5497)

3.39% (0)

396.5M (=)

396 (4601)

2

CONTEMPORARY ART

23.4k (4006)

10.05% (38)

269.6M (=)

97 (5484)

3

VSCO

3.3M (457)

2.40% (1450)

140.9M (=)

2.7k (1059)

4

Paris

160.5k (2350)

1.65% (2415)

67.2M (=)

784 (3460)

5

nike

73.4M (15)

1.43% (2758)

58.3M (=)

904 (3162)

6

Visit Dubai

605.8k (1326)

1.58% (2516)

54.3M (=)

1.2k (2507)

7

Dubai Airports

113.9k (2641)

1.40% (2812)

54.3M (=)

475 (4353)

8

One Direction

17.5M (72)

10.03% (39)

52.5M (=)

726 (3610)

9

CHANEL

23.2M (51)

0.75% (3960)

49.9M (=)

777 (3479)

10

visitcalifornia

286.2k (1854)

1.91% (2040)

43.5M (=)

2.7k (1058)

11

Tumblr

1.1M (940)

1.17% (3174)

43.1M (=)

623 (3911)

12

Disney

9.8M (164)

1.74% (2282)

39.8M (=)

2.6k (1114)

13

Gucci

16.3M (82)

0.50% (4353)

37.6M (=)

3.4k (776)

14

Dior Official

16.3M (83)

0.61% (4191)

36.6M (=)

2.7k (1067)

15

harrystyles

21.4M (56)

12.06% (28)

34.9M (=)

404 (4570)

16

Prada

13M (118)

0.41% (4459)

34.9M (=)

2.5k (1148)

17

Hermès official account

5.2M (309)

0.56% (4251)

33.6M (=)

1.3k (2430)

18

adidas

15.5M (88)

1.25% (3041)

33.3M (=)

1.1k (2721)

19

VisitMexico

109.1k (2685)

2.20% (1668)

32M (=)

856 (3283)

20

gopro

12.9M (121)

2.87% (1053)

29.9M (=)

3.6k (694)

21

Justin Bieber

89.9M (9)

2.26% (1588)

29.5M (=)

4.1k (576)

22

Niall Horan

19.5M (60)

6.80% (116)

29.2M (=)

916 (3138)

23

CrossFit

2M (649)

1.15% (3226)

28.9M (=)

7k (180)

24

Starbucks Coffee ☕

15M (92)

2.86% (1076)

28.4M (=)

1.4k (2234)

25

Las Vegas

405k (1609)

2.80% (1131)

26.6M (=)

909 (3152)

26

GIVENCHY

8.8M (190)

0.50% (4356)

26.5M (=)

2.4k (1281)

27

Louis Tomlinson

13.4M (106)

9.57% (47)

26.4M (=)

203 (5183)

28

Louis Vuitton Official

18.1M (70)

0.59% (4208)

26M (=)

2.1k (1477)

29

LifeTricks

1.3M (882)

0.51% (4330)

24.6M (=)

21 (5694)

30

Orange France

11.2k (4532)

4.05% (489)

24.3M (=)

1.3k (2483)

1

DEL Records

640.1k (1287)

0.37% (4497)

2M (317)

42.8k (=)

2

Listín Diario

190.7k (2186)

0.09% (4605)

220 (5100)

37.2k (=)

3

snoopdogg

18.4M (69)

0.41% (4458)

1M (525)

30.4k (=)

4

Instant Bollywood

3.5M (438)

1.42% (2769)

201.1k (1340)

29.8k (=)

5

FashionNova.com

8.3M (206)

0.51% (4347)

237.4k (1237)

25.9k (=)

6

Culturizando

689.1k (1233)

0.25% (4565)

74.1k (1958)

22.2k (=)

7

Inked Magazine

1.6M (752)

0.32% (4524)

1M (542)

21.4k (=)

8

TC Televisión

680.8k (1240)

0.09% (4606)

468.1k (857)

21.3k (=)

9

NBA

24.2M (48)

1.03% (3435)

10.6M (76)

21k (=)

10

Glamour Brasil

1.2M (930)

0.34% (4517)

38.6k (2344)

20.1k (=)

11

MLB ⚾

3.7M (416)

2.66% (1238)

4M (188)

19.5k (=)

12

HOT 97

658.5k (1260)

0.44% (4438)

848.6k (606)

19.1k (=)

13

SportsCenter

9.8M (168)

1.68% (2371)

222.9k (1277)

18.5k (=)

14

SuicideGirls

6.8M (257)

1.12% (3267)

1.2M (487)

18.4k (=)

15

Del Toro ®||Matthew Chevallard

150.7k (2407)

0.61% (4185)

51k (2202)

18.3k (=)

16

Motives Cosmetics Official

2.3M (583)

0.60% (4195)

641k (725)

18.1k (=)

17

HYPEBEAST

4.2M (376)

1.34% (2894)

8M (99)

17.8k (=)

18

Rebel Circus

306.5k (1807)

0.70% (4032)

94.5k (1787)

17.5k (=)

19

Chiara Ferragni

10M (159)

1.39% (2817)

370.3k (992)

16.9k (=)

20

شركة مجموعة الراي الإعلامية

100.4k (2751)

0.30% (4537)

324 (4966)

16.9k (=)

21

JD

737.4k (1187)

0.68% (4074)

926 (4444)

16.6k (=)

22

NFL

9.7M (175)

1.96% (1963)

8.3M (95)

16.3k (=)

23

SHOWPO

1.3M (891)

0.99% (3495)

25.6k (2614)

16.1k (=)

24

OOTD Magazine

2.8M (508)

1.29% (2971)

2.3M (295)

15.9k (=)

25

Pink Boutique

342.5k (1724)

0.40% (4467)

2.8k (3876)

15.8k (+1)

26

curlbox

359.3k (1697)

1.54% (2572)

703.4k (686)

15.8k (-1)

27

Freedom Of Style

509.4k (1445)

1.59% (2490)

29.5k (2514)

15.6k (=)

28

Gypsy Warrior

871.5k (1100)

1.06% (3363)

85.5k (1857)

14.9k (=)

29

CarLifestyle

3.9M (393)

1.76% (2261)

2.5M (284)

14.9k (=)

30

Telemundo

4.1M (380)

0.28% (4549)

436.5k (893)

14.8k (=)