Keep a close eye on a brand's presence on Instagram and see how they perform.

Identify brands doing best at sparking interest and conversation with the ER (Engagement Rate) ranking - Sort brands by number of followers or #hashtag popularity - Narrow down to your competitors with categories - Get a detailed analysis on each brand's profile page.

all

Brand Categories Followers ER i Average engagement rate of all media. Engagement rate is based on the likes and comments received divided by the number of followers at the time of the post. Posts on hashtag Media posted
61

Karim Benzema

21.5M (=)

2.42% (1436)

877.6k (657)

1.1k (3109)

62

Leonardo DiCaprio

21.4M (=)

1.55% (2602)

1.4M (493)

647 (4145)

63

snoopdogg

21.3M (=)

0.39% (4682)

1.2M (535)

33.8k (4)

64

Sergio Ramos

21.3M (=)

3.35% (762)

787.9k (718)

1k (3232)

65

Louis Vuitton Official

21M (=)

0.55% (4445)

28.1M (29)

2.4k (1440)

66

Andres Iniesta

20.9M (=)

1.90% (2047)

667.5k (788)

632 (4202)

67

Gucci

20.7M (=)

0.51% (4500)

42.5M (15)

4.1k (685)

68

Manchester United

20.6M (+1)

1.95% (1978)

1.3M (520)

7.5k (202)

69

Paul Labile Pogba

20.5M (-1)

4.56% (348)

121.6k (1760)

633 (4195)

70

Niall Horan

20.3M (=)

6.34% (146)

30.1M (26)

1k (3182)

71

Scott Disick

20.2M (=)

1.36% (2899)

281.9k (1247)

944 (3409)

72

Tata Werneck

20M (=)

0.82% (3931)

45.7k (2383)

3k (1066)

73

Alia ✨⭐️

19.9M (=)

2.32% (1533)

124.6k (1743)

1.1k (3012)

74

Floyd Mayweather

19.8M (=)

0.55% (4439)

393.1k (1060)

605 (4268)

75

Lucy Hale

19.5M (=)

3.17% (876)

921.5k (646)

2.8k (1177)

76

#UCL

19.3M (=)

1.13% (3322)

3.6M (231)

5.5k (413)

77

Shay Mitchell

18.7M (=)

3.61% (649)

872.3k (662)

4.9k (509)

78

Robert Downey Jr.

18.6M (=)

4.40% (383)

1M (601)

199 (5463)

79

Victoria Beckham

18.5M (=)

1.21% (3182)

664.5k (789)

2.1k (1674)

80

Daddy Yankee

18.5M (=)

0.75% (4089)

501.1k (909)

3.8k (767)

81

Britney Spears

18.5M (=)

1.23% (3129)

2.1M (359)

1.9k (1828)

82

Dior Official

18.3M (=)

0.54% (4460)

39.1M (17)

3.4k (927)

83

adidas

18.1M (=)

1.12% (3344)

39.4M (16)

927 (3441)

84

DanialvesD2 My Twitter

18M (=)

1.72% (2333)

182.2k (1514)

2.3k (1537)

85

Ashley Benson

17.9M (=)

3.14% (893)

893.2k (651)

1.9k (1864)

86

M·A·C Cosmetics

17.6M (=)

0.56% (4430)

11.4M (87)

5.5k (408)

87

David Luiz

17.5M (=)

1.37% (2877)

290.8k (1223)

1.7k (2079)

88

Ciara

17.5M (=)

1.48% (2692)

583.5k (840)

3.3k (960)

89

Vogue

17.4M (=)

0.66% (4239)

828.7k (691)

4.3k (646)

90

One Direction

17.3M (=)

10.05% (45)

54M (10)

726 (3935)

1

Sean Penn

52.4k (3553)

1,450.90% (=)

52k (2317)

4 (6054)

2

Dodge Viper

29.4k (4043)

240.43% (=)

6.8M (140)

24 (5985)

3

GroupG3

42k (3732)

158.26% (=)

103 (5583)

5 (6050)

4

Wipro Limited

23.9k (4202)

89.27% (=)

656 (4885)

421 (4817)

5

⚡️ThunderReach

59.6k (3438)

42.33% (=)

16 (5848)

10 (6033)

6

The Glee Project

19k (4394)

35.14% (=)

4.5k (3789)

192 (5478)

7

Closeup

14.5k (4588)

34.28% (=)

52 (5691)

9 (6036)

8

Techfest, IIT Bombay

15.4k (4547)

27.38% (=)

64 (5657)

574 (4370)

9

Republicants

48.2k (3617)

26.55% (=)

1.5k (4418)

279 (5214)

10

Durex UK

11.5k (4765)

25.74% (=)

73 (5632)

108 (5727)

11

The Beatles

113.1k (2838)

23.98% (=)

2.2M (344)

114 (5705)

12

Cagatay Ulusoy

2.6M (602)

22.92% (=)

693.9k (770)

86 (5807)

13

Greece Photo Tours

11.4k (4772)

22.46% (=)

889 (4699)

118 (5685)

14

Disney Movie Club

22.9k (4240)

21.95% (=)

9.3k (3378)

71 (5853)

15

ディレップジャマー

12k (4733)

21.13% (=)

88 (5601)

112 (5711)

16

Red Band Society

58.5k (3454)

19.06% (=)

28.5k (2693)

139 (5618)

17

Беларусь

20.3k (4345)

18.87% (=)

4.7M (192)

155 (5576)

18

Interstellar Movie

22.7k (4250)

16.76% (=)

4.6k (3782)

82 (5821)

19

The Millionaire Mentality

141.3k (2633)

16.60% (=)

7k (3541)

14 (6022)

20

Homayoun Shajarian

1.1M (1045)

16.06% (=)

16.8k (3025)

55 (5901)

21

Chips Ahoy!

12k (4729)

16.02% (=)

121.2k (1761)

87 (5801)

22

i rill alrays ruv u rong tym

44.4k (3677)

15.56% (=)

20 (5823)

11k (77)

23

Jensen Ackles

5.8M (317)

15.38% (=)

4.5M (201)

123 (5671)

24

_artistiq

878.6k (1171)

15.15% (=)

10.6k (3305)

290 (5181)

25

Lifestyle tv|on|fit

34.3k (3903)

15.13% (=)

109 (5568)

124 (5667)

26

Rabbid Peach

19.1k (4393)

14.81% (=)

669 (4876)

135 (5632)

27

Simon Baker

179.8k (2412)

14.23% (=)

77.4k (2072)

93 (5780)

28

Tom Brady

3.5M (485)

14.12% (=)

652k (800)

228 (5389)

29

Bundespolizei Karriere

34.4k (3902)

13.59% (+1)

0 (6038)

314 (5109)

30

LEGO Batman

61.9k (3402)

13.59% (-1)

1.4k (4452)

301 (5143)

1

VEREL

486 (5950)

5.07% (0)

466.6M (=)

268 (5254)

2

Fashionglama.com Photography

1.3k (5770)

3.19% (0)

466.6M (=)

439 (4767)

3

CONTEMPORARY ART

22.7k (4248)

9.38% (55)

326.4M (=)

92 (5788)

4

A FIRMA

421 (5966)

31.18% (0)

182.6M (=)

142 (5607)

5

VSCO

3.5M (478)

2.24% (1608)

158.7M (=)

3k (1084)

6

Paris

168.7k (2466)

1.57% (2559)

77.3M (=)

881 (3547)

7

nike

75.8M (15)

1.20% (3202)

65.1M (=)

906 (3495)

8

Visit Dubai

765.9k (1260)

1.69% (2360)

61.4M (=)

1.5k (2457)

9

Dubai Airports

152.8k (2560)

1.14% (3306)

61.4M (=)

582 (4344)

10

One Direction

17.3M (90)

10.05% (45)

54M (=)

726 (3935)

11

CHANEL

26M (51)

0.64% (4284)

53.3M (=)

955 (3387)

12

visitcalifornia

316.5k (1899)

1.80% (2197)

50.7M (=)

3k (1054)

13

Tumblr

1.3M (952)

1.01% (3551)

49M (=)

808 (3724)

14

Disney

10.8M (172)

1.55% (2595)

45M (=)

3.1k (1043)

15

Gucci

20.7M (67)

0.51% (4500)

42.5M (=)

4.1k (685)

16

adidas

18.1M (83)

1.12% (3344)

39.4M (=)

927 (3441)

17

Dior Official

18.3M (82)

0.54% (4460)

39.1M (=)

3.4k (927)

18

VisitMexico

213.6k (2245)

2.60% (1290)

37.8M (=)

1.2k (2886)

19

Prada

14.5M (116)

0.35% (4722)

36.4M (=)

3.2k (1003)

20

harrystyles

23M (57)

11.79% (33)

36.2M (=)

417 (4834)

21

Hermès official account

6.1M (308)

0.50% (4538)

35.7M (=)

1.5k (2366)

22

CrossFit

2.3M (660)

1.06% (3462)

34M (=)

8.1k (158)

23

GoPro

13.6M (129)

2.61% (1270)

33.7M (=)

4k (699)

24

Justin Bieber

96.3M (9)

2.24% (1606)

32.3M (=)

4.3k (640)

25

Starbucks Coffee ☕

16M (102)

2.59% (1297)

30.4M (=)

1.5k (2303)

26

Niall Horan

20.3M (70)

6.34% (146)

30.1M (=)

1k (3182)

27

YouTube

11.7M (155)

0.96% (3638)

28.9M (=)

1.3k (2720)

28

Las Vegas

471.3k (1615)

2.91% (1027)

28.5M (=)

975 (3332)

29

Louis Vuitton Official

21M (65)

0.55% (4445)

28.1M (=)

2.4k (1440)

30

GIVENCHY

9.6M (203)

0.42% (4650)

27.3M (=)

2.7k (1260)

1

DEL RECORDS

687.9k (1345)

0.36% (4712)

2.1M (365)

44k (=)

2

Listín Diario

219.8k (2222)

0.10% (4834)

258 (5298)

43.1k (=)

3

Instant Bollywood

4.8M (377)

1.74% (2300)

263.3k (1283)

36.1k (=)

4

snoopdogg

21.3M (63)

0.39% (4682)

1.2M (535)

33.8k (=)

5

FashionNova.com

10.3M (186)

0.47% (4592)

456.6k (974)

31.5k (=)

6

TC Televisión

785.2k (1236)

0.10% (4836)

458.9k (971)

26.2k (=)

7

Culturizando

705.8k (1329)

0.70% (4163)

81.4k (2037)

24.2k (=)

8

Inked Magazine

1.8M (764)

0.34% (4726)

1.3M (510)

24.1k (=)

9

NBA

26.5M (49)

1.03% (3526)

12.3M (81)

22.9k (=)

10

Glamour Brasil

1.2M (975)

0.31% (4749)

41.5k (2449)

22.4k (=)

11

HOT 97

740.8k (1289)

0.42% (4656)

1M (607)

22k (=)

12

MLB ⚾

4M (432)

2.56% (1325)

4.7M (191)

21.5k (=)

13

HYPEBEAST

5.3M (344)

1.26% (3081)

11.1M (90)

21.3k (=)

14

SportsCenter

10.9M (170)

1.66% (2405)

268.9k (1264)

21k (=)

15

Rebel Circus

328k (1869)

0.69% (4183)

114.7k (1794)

20.8k (=)

16

شركة مجموعة الراي الإعلامية

110.6k (2862)

0.29% (4765)

350 (5182)

20.5k (=)

17

NFL

10.7M (178)

1.75% (2285)

10M (101)

20k (=)

18

SuicideGirls

7.1M (272)

1.05% (3480)

1.6M (452)

19.9k (=)

19

Freedom Of Style

505k (1575)

1.42% (2791)

35.5k (2548)

19.8k (=)

20

Del Toro ®||Matthew Chevallard

149.1k (2577)

0.59% (4379)

55.5k (2284)

18.9k (=)

21

SHOWPO

1.3M (940)

0.96% (3633)

33.5k (2572)

18.8k (=)

22

Motives Cosmetics Official

2.3M (665)

0.58% (4399)

678.2k (779)

18.7k (=)

23

JD

862.5k (1179)

0.67% (4228)

361 (5169)

18.4k (=)

24

OOTD Magazine

2.9M (550)

1.17% (3256)

2.9M (284)

18k (=)

25

Telemundo

4.9M (373)

0.28% (4768)

492.9k (919)

17.8k (=)

26

Chiara Ferragni

11.6M (157)

1.54% (2611)

431.8k (1009)

17.6k (=)

27

Pink Boutique

371.6k (1791)

0.39% (4677)

2.8k (4077)

16.9k (=)

28

National Geographic

85.2M (14)

0.88% (3790)

10.1M (99)

16.1k (=)

29

CarLifestyle

3.8M (452)

1.62% (2481)

3.3M (254)

16.1k (=)

30

beIN SPORTS

3.6M (476)

0.32% (4740)

87k (1990)

16k (+1)