Keep a close eye on a brand's presence on Instagram and see how they perform.

Identify brands doing best at sparking interest and conversation with the ER (Engagement Rate) ranking - Sort brands by number of followers or #hashtag popularity - Narrow down to your competitors with categories - Get a detailed analysis on each brand's profile page.

all

Brand Categories Followers ER i Average engagement rate of all media. Engagement rate is based on the likes and comments received divided by the number of followers at the time of the post. Posts on hashtag Media posted
61

Karim Benzema

17.6M (=)

2.50% (1417)

702k (634)

889 (3008)

62

One Direction

17.4M (=)

10.01% (37)

51.7M (6)

726 (3402)

63

Andres Iniesta

16.9M (=)

1.87% (2144)

470.9k (803)

421 (4319)

64

Manchester United

16.8M (=)

2.16% (1770)

990.5k (518)

6k (221)

65

ZARA Official

16.7M (=)

0.80% (3796)

12.8k (2915)

1.3k (2147)

66

Marcelo Vieira Jr.

16.2M (+1)

2.03% (1935)

631.3k (684)

1.4k (2089)

67

David Luiz

16.2M (-1)

1.43% (2753)

269.9k (1113)

1.6k (1790)

68

National Geographic Travel

16.2M (=)

1.46% (2715)

6.3M (109)

6.3k (196)

69

Ashley Benson

16.1M (=)

3.24% (865)

777.2k (598)

1.7k (1733)

70

snoopdogg

16.1M (=)

0.44% (4296)

933.9k (529)

28.4k (3)

71

Shay Mitchell

16M (=)

3.86% (599)

737.5k (617)

4.5k (418)

72

Britney Spears

15.7M (=)

1.24% (3068)

1.8M (331)

1.7k (1703)

73

Ciara

15.7M (=)

1.56% (2573)

528.2k (752)

3k (827)

74

Sergio Ramos

15.5M (=)

3.08% (954)

573.5k (715)

676 (3537)

75

Louis Vuitton Official

15.5M (=)

0.66% (4029)

25M (28)

1.9k (1521)

76

BELLA

15.2M (=)

2.41% (1500)

317.7k (1020)

4.2k (479)

77

Vogue

15.1M (=)

0.93% (3576)

534.1k (747)

3.2k (754)

78

Tata Werneck

14.8M (=)

0.78% (3822)

27.9k (2445)

2.3k (1137)

79

Floyd Mayweather

14.8M (=)

1.37% (2841)

335.2k (984)

521 (4013)

80

Daddy Yankee

14.6M (=)

0.64% (4050)

348.2k (963)

3.3k (714)

81

Dior Official

14.5M (=)

0.67% (4019)

35.3M (14)

2.2k (1233)

82

Victoria Beckham

14.4M (+1)

1.36% (2862)

574.9k (714)

1.6k (1761)

83

M·A·C Cosmetics

14.4M (-1)

0.66% (4036)

8.4M (87)

3.8k (554)

84

Robert Downey Jr.

14.1M (=)

3.86% (600)

857.8k (558)

138 (5211)

85

Channing Tatum

14M (=)

4.68% (358)

482.9k (792)

721 (3422)

86

50 Cent

13.9M (=)

0.89% (3656)

739.8k (616)

1.5k (1878)

87

Barack Obama

13.8M (=)

3.68% (665)

2.9M (233)

231 (4920)

88

Paul Labile Pogba

13.6M (=)

5.64% (202)

91.8k (1716)

441 (4256)

89

Starbucks Coffee ☕

13.6M (=)

3.01% (1005)

26.9M (23)

1.3k (2145)

90

elliegoulding

13.5M (=)

1.73% (2327)

651.5k (668)

3.7k (597)

1

Sean Penn

48.2k (3287)

1,264.74% (=)

44.5k (2180)

4 (5601)

2

Dodge Viper

23.8k (3835)

164.85% (=)

5.6M (132)

24 (5545)

3

Mattel

35.6k (3524)

101.65% (=)

645.6k (672)

1 (5606)

4

tv|on|fit

32.9k (3584)

45.66% (=)

82 (5228)

98 (5346)

5

Closeup

15.3k (4176)

35.57% (=)

87 (5214)

25 (5542)

6

The Glee Project

20.5k (3975)

35.10% (=)

4.6k (3489)

192 (5040)

7

The Beatles

119.3k (2488)

23.94% (=)

1.9M (319)

114 (5275)

8

Interstellar Movie

22.1k (3896)

20.69% (=)

5.1k (3440)

80 (5405)

9

Беларусь

20k (3993)

19.48% (=)

3.3M (202)

133 (5227)

10

Disney Movie Club

20.2k (3983)

19.42% (=)

8.2k (3175)

71 (5426)

11

Red Band Society

59.5k (3120)

18.81% (=)

26.4k (2484)

139 (5208)

12

Homayoun Shajarian

670.6k (1181)

18.36% (=)

10k (3074)

35 (5513)

13

The Millionaire Mentality

152.6k (2285)

16.65% (=)

6.8k (3277)

14 (5584)

14

_artistiq

966.7k (979)

15.29% (=)

8.5k (3154)

290 (4741)

15

TheEvilWithin

18.4k (4053)

14.80% (=)

74.8k (1860)

71 (5424)

16

Bundespolizei Karriere

13.3k (4269)

14.78% (=)

0 (5671)

162 (5136)

17

Chips Ahoy!

11.6k (4351)

14.56% (+1)

116.7k (1579)

87 (5380)

18

Simon Baker

145.1k (2322)

14.37% (-1)

68k (1925)

86 (5387)

19

Justpaintings

13.8k (4236)

14.08% (=)

2.6k (3784)

90 (5369)

20

LEGO Batman

65.6k (3029)

13.59% (=)

1.4k (4107)

301 (4702)

21

Kevin Spacey

401.3k (1539)

13.29% (=)

87.8k (1747)

30 (5528)

22

The Lego Movie

33.2k (3578)

12.82% (=)

90.7k (1726)

49 (5472)

23

Unfriended

26.1k (3771)

12.47% (=)

1.9k (3952)

39 (5500)

24

harrystyles

19.8M (51)

12.25% (=)

33.9M (16)

394 (4410)

25

Henrikh Mkhitaryan

1.4M (789)

11.96% (=)

244 (4919)

64 (5443)

26

Swimming

15k (4185)

11.82% (=)

2 (5543)

405 (4376)

27

michael clifford

4.9M (301)

11.55% (=)

300k (1044)

389 (4423)

28

CONTEMPORARY ART

21.7k (3917)

11.35% (=)

237.2M (2)

94 (5360)

29

Mono County Tourism

12.8k (4294)

11.33% (=)

2.4k (3812)

532 (3980)

30

Yusa Özcan

46.1k (3324)

11.02% (=)

124.9k (1537)

4 (5602)

1

Fashionglama.com Photography

1.1k (5366)

3.45% (0)

355.7M (=)

373 (4482)

2

CONTEMPORARY ART

21.7k (3917)

11.35% (28)

237.2M (=)

94 (5360)

3

VSCO

3.1M (442)

2.61% (1307)

128.6M (=)

2.4k (1091)

4

Paris

156.9k (2266)

1.89% (2125)

61M (=)

711 (3441)

5

nike

70.3M (14)

1.61% (2480)

53.8M (=)

890 (3005)

6

One Direction

17.4M (62)

10.01% (37)

51.7M (=)

726 (3402)

7

Visit Dubai

539.1k (1332)

1.59% (2514)

50.4M (=)

1.1k (2576)

8

Dubai Airports

94k (2689)

1.66% (2416)

50.4M (=)

418 (4327)

9

CHANEL

19.1M (56)

0.83% (3744)

48M (=)

661 (3577)

10

Tumblr

1M (941)

1.34% (2895)

40M (=)

516 (4031)

11

visitcalifornia

257k (1838)

2.06% (1900)

38.7M (=)

2.4k (1074)

12

Disney

8.8M (166)

1.99% (1995)

36.7M (=)

2.2k (1245)

13

Gucci

13.5M (91)

0.52% (4209)

35.5M (=)

3k (829)

14

Dior Official

14.5M (81)

0.67% (4019)

35.3M (=)

2.2k (1233)

15

Prada

11.6M (113)

0.47% (4275)

34.1M (=)

2.2k (1255)

16

harrystyles

19.8M (51)

12.25% (24)

33.9M (=)

394 (4410)

17

Hermès official account

4.4M (323)

0.66% (4028)

32.4M (=)

1.2k (2382)

18

adidas

13.2M (95)

1.34% (2890)

29.4M (=)

1.1k (2581)

19

VisitMexico

66.1k (3018)

1.68% (2387)

28.7M (=)

682 (3513)

20

Niall Horan

19.1M (55)

7.41% (97)

28.6M (=)

826 (3130)

21

Justin Bieber

81.8M (8)

2.14% (1791)

27.6M (=)

3.9k (548)

22

gopro

11.9M (110)

3.13% (922)

27.3M (=)

3.3k (697)

23

Starbucks Coffee ☕

13.6M (89)

3.01% (1005)

26.9M (=)

1.3k (2145)

24

GIVENCHY

7.9M (193)

0.54% (4187)

26.2M (=)

2.2k (1231)

25

Louis Tomlinson

12.7M (99)

10.66% (32)

25.9M (=)

171 (5103)

26

CrossFit

1.8M (645)

1.25% (3037)

25.6M (=)

6.3k (200)

27

Las Vegas

358.1k (1613)

2.79% (1183)

25.2M (=)

863 (3052)

28

Louis Vuitton Official

15.5M (75)

0.66% (4029)

25M (=)

1.9k (1521)

29

LifeTricks

1.3M (828)

0.51% (4212)

24M (=)

21 (5553)

30

Burberry

9M (161)

0.73% (3915)

23.8M (=)

2.9k (854)

1

DEL Records

604.5k (1253)

0.38% (4352)

2M (303)

41.9k (=)

2

Listín Diario

172.5k (2185)

0.10% (4447)

213 (4964)

31.8k (=)

3

snoopdogg

16.1M (70)

0.44% (4296)

933.9k (529)

28.4k (=)

4

Instant Bollywood ⚡

2.7M (487)

1.37% (2854)

171.7k (1363)

26k (=)

5

FashionNova.com

7.1M (218)

0.55% (4178)

156.1k (1407)

22.3k (=)

6

Culturizando

669.5k (1183)

0.25% (4416)

67.5k (1928)

20.8k (=)

7

NBA

22.1M (47)

1.05% (3378)

9.5M (76)

19.7k (=)

8

Inked Magazine

1.5M (754)

0.32% (4382)

825.8k (571)

19.6k (=)

9

Glamour Brasil

1.1M (900)

0.36% (4367)

36.3k (2288)

19k (=)

10

MLB ⚾

3.4M (403)

2.82% (1156)

3.5M (191)

17.8k (+1)

11

Motives Cosmetics Official

2.3M (539)

0.63% (4067)

615.2k (694)

17.8k (-1)

12

Del Toro ®||Matthew Chevallard

149.8k (2301)

0.63% (4070)

49k (2138)

17.7k (=)

13

TC Televisión

619.1k (1234)

0.08% (4450)

478k (796)

17.6k (=)

14

SuicideGirls

6.3M (247)

1.19% (3145)

1.1M (497)

17.5k (=)

15

HOT 97

605.7k (1252)

0.49% (4243)

755.2k (606)

16.6k (=)

16

SportsCenter

8.9M (162)

1.72% (2338)

198.7k (1285)

16.3k (=)

17

Chiara Ferragni

8.7M (175)

1.28% (2980)

328.6k (999)

16.3k (=)

18

Freedom Of Style

509.4k (1369)

1.59% (2513)

27k (2470)

15.6k (=)

19

curlbox

349.5k (1631)

1.61% (2482)

660.5k (660)

15.5k (=)

20

Rebel Circus

285.5k (1773)

0.71% (3944)

83.7k (1789)

15.5k (=)

21

HYPEBEAST

3.6M (386)

1.36% (2859)

6.3M (107)

15.5k (=)

22

NFL

9M (156)

2.03% (1934)

7.9M (92)

15.4k (=)

23

JD Sports Official

691.9k (1168)

2.15% (1783)

879 (4336)

15.2k (=)

24

Pink Boutique

327.6k (1674)

0.41% (4335)

2.7k (3757)

15.1k (=)

25

OOTD Magazine

2.8M (478)

1.39% (2806)

1.9M (311)

14.4k (+1)

26

Gypsy Warrior

868.3k (1044)

1.09% (3304)

82.5k (1799)

14.4k (-1)

27

SHOWPO

1.2M (870)

1.00% (3448)

20.3k (2649)

14.4k (=)

28

شركة مجموعة الراي الإعلامية

92.2k (2704)

0.33% (4378)

269 (4887)

13.9k (=)

29

Her World Singapore

36.8k (3498)

0.53% (4195)

3.2k (3689)

13.6k (=)

30

CARLIFESTYLE

3.9M (354)

1.90% (2101)

2.1M (299)

13.6k (=)