Keep a close eye on a brand's presence on Instagram and see how they perform.

Identify brands doing best at sparking interest and conversation with the ER (Engagement Rate) ranking - Sort brands by number of followers or #hashtag popularity - Narrow down to your competitors with categories - Get a detailed analysis on each brand's profile page.

all

Brand Categories Followers ER i Average engagement rate of all media. Engagement rate is based on the likes and comments received divided by the number of followers at the time of the post. Posts on hashtag Media posted
61

Karim Benzema

18.1M (=)

2.50% (1401)

722k (640)

900 (3038)

62

Lucy Hale

18.1M (=)

3.21% (874)

816k (595)

3.1k (813)

63

Andres Iniesta

17.7M (=)

1.89% (2095)

484k (800)

441 (4321)

64

One Direction

17.5M (=)

10.02% (38)

51.9M (6)

726 (3464)

65

Manchester United

17.4M (=)

2.11% (1808)

1M (517)

6.2k (215)

66

National Geographic Travel

17.3M (=)

1.44% (2747)

6.7M (107)

6.5k (192)

67

Marcelo Vieira Jr.

17.1M (=)

2.04% (1907)

651.2k (684)

1.4k (2100)

68

snoopdogg

16.9M (=)

0.43% (4346)

966.9k (529)

29k (3)

69

Louis Vuitton Official

16.8M (=)

0.64% (4078)

25.2M (28)

1.9k (1528)

70

Shay Mitchell

16.6M (=)

3.83% (604)

757.1k (615)

4.5k (430)

71

David Luiz

16.6M (=)

1.42% (2774)

272.6k (1123)

1.6k (1814)

72

Ashley Benson

16.5M (=)

3.22% (868)

796.6k (602)

1.7k (1720)

73

Sergio Ramos

16.5M (=)

3.12% (932)

599.6k (711)

711 (3505)

74

Britney Spears

16.4M (=)

1.22% (3106)

1.8M (331)

1.7k (1706)

75

Ciara

16.2M (=)

1.55% (2567)

534.9k (760)

3k (848)

76

Vogue

15.8M (=)

0.89% (3669)

566.9k (741)

3.3k (742)

77

Daddy Yankee

15.5M (+2)

0.66% (4058)

368.4k (949)

3.3k (724)

78

Tata Werneck

15.4M (-1)

0.77% (3867)

28.8k (2459)

2.4k (1132)

79

BELLA

15.4M (-1)

2.39% (1491)

324.8k (1021)

4.2k (493)

80

Dior Official

15.2M (=)

0.65% (4072)

35.7M (14)

2.3k (1198)

81

Floyd Mayweather

15.1M (=)

1.35% (2879)

337.9k (998)

527 (4070)

82

Victoria Beckham

15.1M (=)

1.37% (2858)

589.4k (722)

1.7k (1767)

83

M·A·C Cosmetics

15M (=)

0.65% (4073)

8.7M (85)

4k (538)

84

Robert Downey Jr.

14.8M (=)

4.12% (501)

872k (560)

141 (5248)

85

Gucci

14.6M (=)

0.51% (4253)

36.1M (13)

3.1k (820)

86

Paul Labile Pogba

14.5M (=)

5.53% (216)

94.4k (1720)

455 (4279)

87

50 Cent

14.4M (=)

0.88% (3678)

752.8k (616)

1.4k (2088)

88

Channing Tatum

14.3M (=)

4.59% (368)

483.9k (801)

728 (3459)

89

adidas

14.1M (+1)

1.30% (2970)

30.5M (18)

1.1k (2605)

90

Starbucks Coffee ☕

14.1M (-1)

2.98% (1013)

27.4M (23)

1.4k (2174)

1

Sean Penn

48.1k (3333)

1,273.11% (=)

45.3k (2200)

4 (5657)

2

Dodge Viper

24.6k (3855)

173.77% (=)

5.7M (131)

24 (5597)

3

tv|on|fit

32.3k (3629)

45.63% (=)

82 (5274)

98 (5399)

4

Closeup

15.6k (4196)

36.46% (=)

89 (5258)

25 (5594)

5

The Glee Project

20.3k (4022)

35.09% (=)

4.6k (3527)

192 (5099)

6

KVR

10.9k (4443)

26.96% (=)

9.8k (3111)

39 (5550)

7

The Beatles

118.8k (2530)

23.97% (=)

1.9M (318)

114 (5332)

8

Interstellar Movie

22.2k (3950)

21.16% (=)

5.2k (3472)

80 (5457)

9

Cagatay Ulusoy

1.9M (639)

21.07% (=)

448.1k (843)

79 (5460)

10

Disney Movie Club

20.7k (4000)

19.65% (=)

8.4k (3186)

71 (5478)

11

Беларусь

19.9k (4041)

19.49% (=)

3.4M (200)

133 (5276)

12

Red Band Society

59.4k (3156)

18.83% (=)

26.4k (2518)

139 (5253)

13

Homayoun Shajarian

720.3k (1162)

18.61% (=)

10.4k (3081)

35 (5564)

14

The Millionaire Mentality

151.2k (2329)

16.64% (=)

6.8k (3313)

14 (5629)

15

_artistiq

956.9k (1008)

15.30% (=)

8.8k (3161)

290 (4802)

16

TheEvilWithin

18.4k (4095)

14.96% (=)

74.7k (1877)

71 (5477)

17

Chips Ahoy!

11.6k (4400)

14.81% (=)

117.4k (1594)

87 (5433)

18

Simon Baker

148.4k (2342)

14.58% (=)

69.1k (1940)

86 (5437)

19

Bundespolizei Karriere

15.2k (4214)

14.42% (=)

0 (5716)

180 (5137)

20

LEGO Batman

65.2k (3074)

13.59% (=)

1.4k (4150)

301 (4766)

21

Justpaintings

14.3k (4262)

13.38% (+1)

2.8k (3772)

92 (5420)

22

Kevin Spacey

406.5k (1560)

13.36% (-1)

89.5k (1761)

31 (5574)

23

The Lego Movie

34.3k (3586)

12.87% (=)

90.7k (1747)

49 (5527)

24

Unfriended

25.8k (3820)

12.49% (=)

1.9k (3993)

39 (5547)

25

harrystyles

20.3M (54)

12.20% (=)

34.1M (16)

399 (4455)

26

Swimming

14.7k (4239)

11.81% (=)

2 (5604)

405 (4441)

27

SteakEat

10.2k (4495)

11.60% (=)

226 (4993)

97 (5405)

28

Henrikh Mkhitaryan

1.5M (751)

11.53% (=)

297 (4896)

70 (5481)

29

michael clifford

4.9M (308)

11.50% (=)

298.7k (1067)

392 (4482)

30

Mono County Tourism

13.3k (4313)

11.01% (=)

2.6k (3825)

565 (3931)

1

Fashionglama.com Photography

1.2k (5395)

3.39% (0)

367.2M (=)

383 (4503)

2

CONTEMPORARY ART

22.4k (3940)

10.87% (32)

246.3M (=)

98 (5397)

3

VSCO

3.2M (446)

2.54% (1346)

132M (=)

2.5k (1077)

4

Paris

157.3k (2296)

1.81% (2221)

62.7M (=)

728 (3460)

5

nike

71.4M (14)

1.58% (2531)

55.1M (=)

893 (3049)

6

One Direction

17.5M (64)

10.02% (38)

51.9M (=)

726 (3464)

7

Visit Dubai

561.6k (1333)

1.57% (2536)

51.6M (=)

1.1k (2569)

8

Dubai Airports

101.6k (2667)

1.57% (2532)

51.6M (=)

433 (4349)

9

CHANEL

21M (51)

0.82% (3773)

48.5M (=)

673 (3613)

10

Tumblr

1.1M (949)

1.30% (2968)

40.8M (=)

543 (4016)

11

visitcalifornia

266.1k (1845)

2.00% (1944)

40M (=)

2.5k (1059)

12

Disney

9.2M (164)

1.91% (2074)

37.6M (=)

2.3k (1207)

13

Gucci

14.6M (85)

0.51% (4253)

36.1M (=)

3.1k (820)

14

Dior Official

15.2M (80)

0.65% (4072)

35.7M (=)

2.3k (1198)

15

Prada

12.3M (109)

0.46% (4322)

34.3M (=)

2.3k (1240)

16

harrystyles

20.3M (54)

12.20% (25)

34.1M (=)

399 (4455)

17

Hermès official account

4.7M (319)

0.65% (4076)

32.8M (=)

1.2k (2536)

18

adidas

14.1M (89)

1.30% (2970)

30.5M (=)

1.1k (2605)

19

VisitMexico

76.4k (2919)

1.76% (2284)

29.6M (=)

713 (3495)

20

Niall Horan

19.4M (58)

7.41% (92)

28.7M (=)

828 (3195)

21

Justin Bieber

85.4M (8)

2.23% (1666)

28M (=)

3.9k (566)

22

gopro

12.2M (111)

3.06% (954)

28M (=)

3.4k (697)

23

Starbucks Coffee ☕

14.1M (90)

2.98% (1013)

27.4M (=)

1.4k (2174)

24

CrossFit

1.9M (646)

1.22% (3096)

26.5M (=)

6.4k (200)

25

GIVENCHY

8.3M (190)

0.53% (4231)

26.3M (=)

2.3k (1245)

26

Louis Tomlinson

13M (100)

10.61% (34)

26M (=)

174 (5152)

27

Las Vegas

373.7k (1616)

2.77% (1184)

25.6M (=)

874 (3087)

28

Louis Vuitton Official

16.8M (69)

0.64% (4078)

25.2M (=)

1.9k (1528)

29

LifeTricks

1.3M (847)

0.51% (4250)

24.1M (=)

21 (5607)

30

Burberry

9.3M (158)

0.72% (3956)

23.9M (=)

3k (869)

1

DEL Records

617.7k (1257)

0.38% (4392)

2M (310)

42.2k (=)

2

Listín Diario

178.9k (2176)

0.10% (4492)

219 (5005)

33.1k (=)

3

snoopdogg

16.9M (68)

0.43% (4346)

966.9k (529)

29k (=)

4

Instant Bollywood ⚡

3M (472)

1.36% (2866)

178.7k (1360)

27k (=)

5

FashionNova.com

7.6M (209)

0.53% (4226)

178.1k (1361)

23.3k (=)

6

Culturizando

677.3k (1194)

0.25% (4459)

70.1k (1929)

21.2k (=)

7

NBA

22.9M (48)

1.03% (3412)

9.7M (76)

20.2k (=)

8

Inked Magazine

1.5M (753)

0.32% (4425)

874.4k (558)

20.1k (=)

9

Glamour Brasil

1.1M (912)

0.35% (4408)

36.9k (2301)

19.3k (=)

10

TC Televisión

635.5k (1236)

0.08% (4495)

475.3k (810)

18.8k (=)

11

MLB ⚾

3.7M (391)

2.77% (1186)

3.7M (187)

18.2k (=)

12

Motives Cosmetics Official

2.3M (544)

0.62% (4114)

621.9k (700)

17.9k (=)

13

Del Toro ®||Matthew Chevallard

150k (2332)

0.62% (4113)

49.6k (2155)

17.8k (=)

14

SuicideGirls

6.5M (253)

1.17% (3186)

1.1M (498)

17.8k (=)

15

HOT 97

622.1k (1253)

0.47% (4302)

780.6k (606)

17.3k (=)

16

SportsCenter

9.1M (169)

1.71% (2352)

204.5k (1281)

16.9k (=)

17

Chiara Ferragni

9M (174)

1.30% (2965)

339.6k (993)

16.5k (=)

18

HYPEBEAST

3.8M (378)

1.36% (2872)

6.8M (106)

16.1k (=)

19

Rebel Circus

293k (1783)

0.71% (3979)

86.5k (1790)

16.1k (=)

20

NFL

9.3M (159)

2.00% (1942)

8M (92)

15.7k (=)

21

JD Sports Official

708.5k (1172)

0.70% (3992)

893 (4366)

15.6k (=)

22

curlbox

353.7k (1652)

1.59% (2508)

673.1k (666)

15.6k (+1)

23

Freedom Of Style

509.4k (1399)

1.59% (2509)

27.9k (2482)

15.6k (-1)

24

Pink Boutique

333k (1691)

0.41% (4373)

2.7k (3795)

15.3k (=)

25

OOTD Magazine

2.8M (487)

1.36% (2865)

2.1M (302)

14.9k (=)

26

SHOWPO

1.2M (875)

1.00% (3468)

22k (2632)

14.9k (=)

27

شركة مجموعة الراي الإعلامية

94.9k (2721)

0.32% (4424)

274 (4924)

14.8k (=)

28

Gypsy Warrior

870.4k (1064)

1.08% (3335)

83.5k (1815)

14.6k (=)

29

CarLifestyle

3.9M (368)

1.86% (2142)

2.2M (293)

14k (=)

30

National Geographic

76.3M (12)

1.04% (3406)

6.7M (108)

13.8k (=)