Keep a close eye on a brand's presence on Instagram and see how they perform.

Identify brands doing best at sparking interest and conversation with the ER (Engagement Rate) ranking - Sort brands by number of followers or #hashtag popularity - Narrow down to your competitors with categories - Get a detailed analysis on each brand's profile page.

all

Brand Categories Followers ER i Average engagement rate of all media. Engagement rate is based on the likes and comments received divided by the number of followers at the time of the post. Posts on hashtag Media posted
1

Selena Gomez

131.4M (=)

2.69% (1187)

19.8M (47)

1.4k (2480)

2

Cristiano Ronaldo

117.2M (=)

2.70% (1174)

5M (177)

2.1k (1627)

3

Ariana Grande

116.1M (=)

1.39% (2827)

22M (43)

3.4k (903)

4

Beyoncé

109.1M (=)

2.30% (1526)

11.1M (83)

1.6k (2231)

5

Kim Kardashian West

105.2M (=)

1.32% (2964)

7.9M (111)

4.1k (672)

6

Taylor Swift

104.9M (=)

1.79% (2207)

12.6M (70)

96 (5684)

7

Kylie

100M (=)

1.98% (1906)

10M (92)

5.3k (414)

8

therock

97.1M (=)

1.08% (3398)

1.6M (435)

3.2k (936)

9

Justin Bieber

94.8M (=)

2.20% (1629)

31.8M (23)

4.3k (619)

10

Kendall

85.4M (=)

1.92% (1998)

5.1M (173)

2.9k (1105)

11

Nj

85.4M (=)

1.75% (2261)

4.6M (187)

4k (688)

12

Barbie®

84.6M (=)

0.83% (3872)

5.3M (167)

5.2k (453)

13

Leo Messi

84.6M (=)

3.81% (559)

7.1M (124)

274 (5156)

14

National Geographic

83.7M (=)

0.90% (3712)

9.5M (99)

15.7k (30)

15

nike

75.5M (=)

1.24% (3105)

63.7M (6)

915 (3406)

16

Miley Cyrus

73.5M (=)

1.23% (3113)

6.6M (136)

6.7k (244)

17

Jennifer Lopez

70.8M (=)

0.99% (3556)

1.7M (406)

2.1k (1626)

18

Khloé

70.4M (=)

1.83% (2120)

1.9M (375)

3.2k (951)

19

KATY PERRY

68.2M (=)

0.96% (3604)

4M (210)

842 (3565)

20

Demi Lovato

63.5M (=)

2.26% (1576)

7M (125)

1.9k (1801)

21

Kourtney Kardashian

59.7M (=)

1.22% (3131)

1.4M (473)

3.4k (893)

22

badgalriri

58.7M (=)

1.63% (2436)

1.5M (460)

4.2k (645)

23

Victoria's Secret

58.1M (=)

0.78% (3985)

4.2M (203)

5.5k (386)

24

Kevin Hart

55.7M (=)

0.65% (4224)

935.4k (621)

4.9k (500)

25

Real Madrid C.F.

54.2M (=)

1.84% (2109)

9M (102)

1.8k (1923)

26

FC Barcelona

53.5M (=)

1.67% (2382)

3.7M (221)

10.1k (86)

27

Ellen

49.9M (=)

1.04% (3472)

326.7k (1142)

5.5k (389)

28

Justin Timberlake

47.5M (=)

1.33% (2949)

1.3M (500)

583 (4257)

29

Zendaya

46.1M (=)

2.92% (1015)

830.7k (672)

3.3k (924)

30

Vin Diesel

46M (=)

1.89% (2043)

540.8k (856)

1.3k (2652)

1

Sean Penn

50.9k (3522)

1,402.74% (=)

51.1k (2298)

4 (5954)

2

Dodge Viper

28.6k (4015)

227.34% (=)

6.7M (135)

24 (5896)

3

GroupG3

42.5k (3674)

158.22% (=)

103 (5504)

5 (5952)

4

Wipro Limited

19.1k (4346)

78.73% (=)

638 (4836)

404 (4794)

5

⚡️ThunderReach

59.7k (3388)

40.10% (=)

17 (5762)

10 (5938)

6

The Glee Project

19.2k (4342)

35.13% (=)

4.5k (3739)

192 (5409)

7

Closeup

14.8k (4522)

34.27% (=)

49 (5618)

9 (5939)

8

Republicants

49k (3552)

26.55% (=)

1.4k (4394)

279 (5142)

9

Durex UK

11.1k (4727)

24.91% (=)

73 (5548)

108 (5642)

10

The Beatles

114.2k (2785)

23.99% (=)

2.2M (333)

114 (5624)

11

Greece Photo Tours

11.5k (4694)

23.84% (=)

871 (4647)

114 (5623)

12

Cagatay Ulusoy

2.5M (597)

22.62% (=)

665.3k (767)

86 (5722)

13

Disney Movie Club

22.4k (4207)

21.30% (=)

9.2k (3337)

71 (5765)

14

ディレップジャマー

12.3k (4645)

21.12% (=)

88 (5521)

112 (5629)

15

Red Band Society

58.5k (3401)

19.02% (=)

28.2k (2674)

139 (5540)

16

Беларусь

20.2k (4298)

18.91% (=)

4.5M (189)

154 (5502)

17

Homayoun Shajarian

1M (1061)

17.34% (=)

15.9k (3025)

47 (5835)

18

i rill alrays ruv u rong tym

43.5k (3652)

17.22% (=)

18 (5750)

10.9k (76)

19

The Millionaire Mentality

142.8k (2578)

16.60% (=)

7k (3494)

14 (5929)

20

Lifestyle tv|on|fit

34.9k (3822)

15.90% (=)

107 (5493)

122 (5596)

21

Interstellar Movie

21.8k (4223)

15.83% (=)

4.5k (3744)

82 (5737)

22

Chips Ahoy!

11.9k (4675)

15.66% (=)

120.8k (1730)

87 (5720)

23

Jensen Ackles

5.6M (317)

15.52% (=)

4.5M (192)

117 (5610)

24

_artistiq

889.9k (1143)

15.15% (=)

10.2k (3273)

290 (5110)

25

Rabbid Peach

18.7k (4360)

14.77% (+1)

599 (4871)

133 (5564)

26

Tom Brady

3.2M (512)

14.70% (-1)

620.1k (801)

203 (5382)

27

Simon Baker

173.2k (2414)

14.06% (=)

77.5k (2037)

93 (5697)

28

LEGO Batman

62.4k (3348)

13.59% (=)

1.4k (4408)

301 (5074)

29

Bundespolizei Karriere

30.9k (3949)

13.17% (=)

0 (5985)

293 (5102)

30

Unfriended

24.4k (4136)

12.55% (=)

1.8k (4264)

39 (5852)

1

VEREL

446 (5866)

4.86% (0)

451.7M (=)

259 (5207)

2

Fashionglama.com Photography

1.3k (5686)

3.20% (0)

451.7M (=)

427 (4730)

3

CONTEMPORARY ART

22.9k (4192)

9.37% (53)

313.8M (=)

92 (5702)

4

VSCO

3.5M (470)

2.27% (1564)

155.1M (=)

2.9k (1078)

5

Paris

166.6k (2444)

1.57% (2545)

75.1M (=)

870 (3509)

6

nike

75.5M (15)

1.24% (3105)

63.7M (=)

915 (3406)

7

Visit Dubai

686.4k (1323)

1.61% (2477)

59.7M (=)

1.4k (2488)

8

Dubai Airports

144.1k (2568)

1.18% (3209)

59.7M (=)

560 (4336)

9

One Direction

17.3M (88)

10.05% (45)

53.7M (=)

726 (3858)

10

CHANEL

25.4M (51)

0.67% (4180)

52.6M (=)

910 (3415)

11

visitcalifornia

310k (1886)

1.83% (2129)

49.2M (=)

3k (1057)

12

Tumblr

1.3M (942)

1.03% (3482)

47.6M (=)

766 (3753)

13

Disney

10.7M (167)

1.58% (2522)

43.8M (=)

3k (1054)

14

Gucci

19.6M (71)

0.51% (4475)

41.4M (=)

4k (697)

15

Dior Official

17.9M (82)

0.56% (4377)

38.6M (=)

3.2k (962)

16

adidas

17.5M (85)

1.14% (3274)

38.2M (=)

956 (3302)

17

VisitMexico

176.1k (2391)

2.51% (1354)

36.6M (=)

1.1k (2958)

18

Prada

14.1M (118)

0.35% (4664)

36.1M (=)

3.1k (1018)

19

harrystyles

22.6M (57)

11.77% (34)

36M (=)

417 (4758)

20

Hermès official account

5.9M (303)

0.52% (4455)

35.3M (=)

1.4k (2401)

21

CrossFit

2.2M (659)

1.07% (3405)

32.9M (=)

7.9k (160)

22

GoPro

13.5M (127)

2.66% (1218)

32.9M (=)

4k (699)

23

Justin Bieber

94.8M (9)

2.20% (1629)

31.8M (=)

4.3k (619)

24

Starbucks Coffee ☕

15.9M (97)

2.67% (1209)

30.1M (=)

1.5k (2292)

25

Niall Horan

20.1M (68)

6.39% (144)

30M (=)

1k (3157)

26

Las Vegas

457.2k (1613)

2.90% (1029)

28.2M (=)

963 (3286)

27

YouTube

11.2M (155)

0.96% (3609)

27.7M (=)

1.3k (2703)

28

Louis Vuitton Official

20.4M (65)

0.56% (4383)

27.6M (=)

2.3k (1460)

29

Louis Tomlinson

14.1M (120)

9.17% (58)

27.1M (=)

230 (5297)

30

GIVENCHY

9.4M (200)

0.43% (4582)

27.1M (=)

2.6k (1250)

31

beIN SPORTS

3.5M (466)

0.33% (4681)

81.5k (2002)

15.4k (=)

32

LIKEtoKNOW.it

2.7M (558)

0.75% (4027)

2.2M (327)

15.4k (=)

33

HIGHSNOBIETY

2M (719)

1.40% (2804)

2.8M (285)

15.2k (=)

34

Sony Music Latin

371.2k (1758)

0.25% (4732)

16.4k (3007)

15.1k (=)

35

Gypsy Warrior

861.6k (1158)

1.06% (3419)

87.1k (1957)

14.9k (=)

36

HHSK MEDIA

49.1k (3551)

0.86% (3817)

0 (6000)

14.8k (=)

37

9GAG: Go Fun The World

43M (32)

1.91% (2010)

2.2M (329)

14.6k (=)

38

END.

1.2M (977)

0.65% (4223)

1.2k (4503)

14.5k (=)

39

WWE

13.9M (123)

0.83% (3875)

9.8M (93)

14.5k (=)

40

GETTINLOW® official, Indonesia

158.1k (2481)

0.98% (3566)

470.4k (931)

14.3k (=)

41

Thessy & Yiota

1.7M (787)

1.20% (3173)

68.6k (2130)

14.2k (=)

42

Her World Singapore

39.2k (3741)

0.49% (4501)

4.2k (3795)

14.2k (=)

43

Nice Kicks

2.9M (534)

1.14% (3269)

6.3M (142)

14k (=)

44

Perez Hilton

711.2k (1292)

0.72% (4092)

34.7k (2528)

13.9k (=)

45

Oklahoma City Thunder

3.2M (509)

1.06% (3434)

75.8k (2055)

13.7k (=)

46

Racer X Online

712.4k (1291)

1.37% (2852)

3.6k (3893)

13.5k (=)

47

Rádio FM O Dia

751.2k (1247)

0.24% (4739)

13.4k (3125)

13.4k (=)

48

STYLERUNNER

557.9k (1470)

0.64% (4256)

74.2k (2077)

13.4k (=)

49

IMGmodels

1.2M (960)

0.78% (3975)

378.3k (1054)

13.3k (=)

50

ELLE UK

808.7k (1192)

0.49% (4500)

41.9k (2411)

13.2k (=)

51

KicksOnFire

2.9M (530)

1.68% (2356)

7.4M (115)

13.1k (=)

52

StanceNation

3.9M (436)

2.44% (1402)

5.7M (158)

13.1k (=)

53

espn

9.1M (216)

1.24% (3103)

1.7M (402)

12.6k (=)

54

SKYROCK

136.7k (2620)

0.43% (4581)

23.9k (2769)

12.5k (=)

55

Diddy

9.3M (205)

0.47% (4529)

323k (1146)

12.5k (=)

56

People Magazine

3.9M (432)

0.71% (4105)

87.1k (1959)

12.5k (=)

57

Sneaker News

6.8M (272)

1.36% (2882)

4.1M (206)

12.3k (=)

58

Meek Mill

12.2M (139)

0.60% (4323)

1.3M (492)

12.3k (=)

59

Fenerbahçe SK

2.8M (542)

1.93% (1980)

1.8M (385)

12.3k (=)

60

Gerard Cosmetics

1.7M (790)

0.45% (4553)

426.2k (990)

12.3k (=)