Keep a close eye on a brand's presence on Instagram and see how they perform.

Identify brands doing best at sparking interest and conversation with the ER (Engagement Rate) ranking - Sort brands by number of followers or #hashtag popularity - Narrow down to your competitors with categories - Get a detailed analysis on each brand's profile page.

all

Brand Categories Followers ER i Average engagement rate of all media. Engagement rate is based on the likes and comments received divided by the number of followers at the time of the post. Posts on hashtag Media posted
1

Selena Gomez

118.2M (=)

2.66% (1262)

16.2M (46)

1.3k (2293)

2

Ariana Grande

103.9M (=)

1.36% (2867)

18.2M (42)

3.1k (809)

3

Taylor Swift

101.3M (=)

1.94% (2026)

11M (67)

975 (2872)

4

Beyoncé

100.2M (=)

2.53% (1364)

9.8M (75)

1.4k (2070)

5

Cristiano Ronaldo

98.7M (+1)

2.58% (1322)

4M (179)

1.8k (1652)

6

Kim Kardashian West

98.6M (-1)

1.38% (2821)

6.1M (118)

3.8k (603)

7

Kylie

92.3M (=)

1.92% (2050)

7.5M (96)

5.1k (332)

8

Justin Bieber

85.1M (=)

2.18% (1717)

28M (21)

3.9k (564)

9

therock

84.2M (=)

1.14% (3234)

1.2M (450)

2.8k (938)

10

Kendall

79.2M (=)

1.82% (2214)

4M (178)

2.8k (942)

11

Nicki Minaj

78.8M (=)

0.89% (3663)

4.2M (170)

4.5k (444)

12

National Geographic

75.9M (=)

1.04% (3389)

6.6M (108)

13.7k (31)

13

Nj

73.1M (=)

1.57% (2531)

3.6M (190)

3.7k (610)

14

nike

71.2M (=)

1.58% (2530)

54.9M (5)

893 (3042)

15

Leo Messi

69.7M (=)

4.37% (422)

5.6M (138)

187 (5102)

16

Khloé

66.9M (=)

2.01% (1945)

1.6M (362)

3.1k (822)

17

Miley Cyrus

64.9M (=)

1.33% (2915)

6.1M (117)

6.1k (220)

18

Jennifer Lopez

63.7M (+1)

1.12% (3255)

1.4M (411)

1.8k (1648)

19

KATY PERRY

63.7M (-1)

1.27% (3009)

3.4M (199)

608 (3782)

20

Demi Lovato

56.7M (=)

2.60% (1310)

6.2M (115)

1.6k (1854)

21

Kourtney Kardashian

56.3M (=)

1.24% (3064)

1.2M (470)

3.1k (794)

22

Victoria's Secret

54.4M (=)

0.93% (3569)

3.6M (193)

4.7k (389)

23

badgalriri

52.5M (=)

1.54% (2592)

1.2M (448)

3.8k (581)

24

Kevin Hart

51.1M (=)

0.67% (4024)

831.7k (578)

4.2k (484)

25

FC Barcelona

49.3M (=)

1.73% (2312)

3.2M (214)

9.3k (77)

26

Real Madrid C.F.

48.4M (=)

1.90% (2082)

7.2M (100)

1.2k (2365)

27

Ellen

44.2M (=)

1.24% (3053)

265.5k (1132)

4.7k (388)

28

Justin Timberlake

43.6M (=)

1.42% (2777)

1.2M (456)

525 (4062)

29

Zendaya

40.7M (=)

2.90% (1077)

570.8k (731)

3.1k (790)

30

Cara Delevingne

39.4M (=)

1.58% (2520)

1.6M (357)

3.3k (716)

1

Sean Penn

48.1k (3325)

1,271.59% (=)

45.1k (2199)

4 (5642)

2

Dodge Viper

24.4k (3853)

172.37% (=)

5.7M (130)

24 (5586)

3

tv|on|fit

32.3k (3622)

45.64% (=)

82 (5265)

98 (5384)

4

Closeup

15.5k (4195)

36.05% (=)

89 (5245)

25 (5582)

5

The Glee Project

20.3k (4017)

35.10% (=)

4.6k (3516)

192 (5087)

6

KVR

10.7k (4442)

28.39% (=)

9.8k (3110)

37 (5544)

7

The Beatles

118.8k (2525)

23.96% (=)

1.9M (318)

114 (5321)

8

Cagatay Ulusoy

1.9M (643)

21.25% (=)

443.2k (843)

78 (5450)

9

Interstellar Movie

22.2k (3941)

21.07% (=)

5.2k (3466)

80 (5443)

10

Disney Movie Club

20.7k (3996)

19.63% (=)

8.4k (3186)

71 (5466)

11

Беларусь

20k (4032)

19.49% (=)

3.4M (200)

133 (5263)

12

Red Band Society

59.4k (3151)

18.82% (=)

26.4k (2512)

139 (5242)

13

Homayoun Shajarian

713.3k (1165)

18.58% (=)

10.2k (3083)

35 (5551)

14

The Millionaire Mentality

151.5k (2323)

16.64% (=)

6.8k (3308)

14 (5619)

15

_artistiq

958.7k (1004)

15.30% (=)

8.8k (3160)

290 (4789)

16

TheEvilWithin

18.4k (4088)

14.94% (=)

74.5k (1876)

71 (5464)

17

Chips Ahoy!

11.6k (4393)

14.76% (=)

117.3k (1590)

87 (5421)

18

Simon Baker

147.8k (2342)

14.56% (=)

68.9k (1937)

86 (5426)

19

Bundespolizei Karriere

14.4k (4244)

14.20% (=)

0 (5684)

178 (5129)

20

LEGO Batman

65.3k (3061)

13.59% (=)

1.4k (4138)

301 (4750)

21

Kevin Spacey

404.1k (1555)

13.34% (=)

89.1k (1759)

31 (5564)

22

Justpaintings

14.2k (4255)

13.31% (=)

2.8k (3773)

92 (5402)

23

The Lego Movie

34.3k (3583)

12.86% (=)

90.7k (1742)

49 (5515)

24

Unfriended

25.9k (3812)

12.49% (=)

1.9k (3986)

39 (5533)

25

SteakEat

10k (4489)

12.45% (=)

220 (4991)

91 (5410)

26

harrystyles

20.2M (54)

12.19% (=)

34.1M (16)

398 (4443)

27

Swimming

14.7k (4229)

11.81% (=)

2 (5584)

405 (4429)

28

Henrikh Mkhitaryan

1.5M (758)

11.60% (=)

298 (4885)

69 (5470)

29

michael clifford

4.9M (307)

11.50% (=)

300.4k (1062)

392 (4468)

30

Mono County Tourism

13.3k (4307)

11.08% (=)

2.5k (3823)

560 (3931)

31

Cartier Official

5M (302)

0.80% (3800)

23.8M (=)

936 (2943)

32

Orange France

11.2k (4420)

4.05% (531)

23.1M (=)

1.3k (2331)

33

Kik

181.3k (2155)

3.18% (898)

23.1M (=)

319 (4691)

34

Chloé

4.5M (329)

0.69% (4004)

22.7M (=)

1.3k (2217)

35

Zayn Malik

466.8k (1446)

6.26% (147)

22.5M (=)

913 (2994)

36

Star Wars

7.1M (222)

2.15% (1760)

21.9M (=)

2.4k (1163)

37

youtube

9M (173)

1.16% (3204)

21.5M (=)

1.1k (2648)

38

#MyDubai

764.8k (1125)

1.84% (2174)

20.9M (=)

3.5k (652)

39

BMW France

51k (3282)

2.62% (1301)

20.8M (=)

1.2k (2429)

40

BMW

11.7M (120)

2.19% (1710)

20.8M (=)

3.6k (640)

41

Michael Kors

9.9M (145)

0.51% (4243)

19.2M (=)

3.5k (654)

42

Ariana Grande

103.9M (2)

1.36% (2867)

18.2M (=)

3.1k (809)

43

ARTE

107.3k (2619)

0.59% (4132)

17.6M (=)

1.7k (1738)

44

Honda

1.5M (757)

1.08% (3332)

16.9M (=)

1.4k (2176)

45

LOOKBOOK

1.1M (919)

1.34% (2895)

16.8M (=)

7k (149)

46

Selena Gomez

118.2M (1)

2.66% (1262)

16.2M (=)

1.3k (2293)

47

Balenciaga

3.5M (412)

0.61% (4112)

16M (=)

896 (3038)

48

Christian Louboutin

9.6M (152)

0.98% (3494)

15.3M (=)

3.3k (727)

49

SAINT LAURENT

2M (630)

0.74% (3914)

15M (=)

207 (5046)

50

etsy

1.4M (815)

0.78% (3826)

14.8M (=)

1.8k (1595)

51

İZMİR BÜYÜKŞEHİR BELEDİYESİ

60.9k (3129)

3.31% (825)

14.6M (=)

1.5k (1989)

52

Miu Miu

4M (358)

0.62% (4107)

14.5M (=)

1.5k (1968)

53

Versace

9M (174)

0.70% (3988)

14.2M (=)

2.5k (1046)

54

Disneyland

5.4M (285)

3.95% (566)

14.1M (=)

1.2k (2431)

55

La Famiglia Restaurant

462 (5555)

12.39% (0)

14.1M (=)

199 (5069)

56

5 Seconds of Summer

7.6M (207)

7.67% (85)

13.9M (=)

1.9k (1517)

57

Jimmy Choo

6.4M (254)

1.08% (3323)

13.7M (=)

1.8k (1594)

58

Marvel Entertainment

11.7M (122)

1.99% (1964)

13.6M (=)

1.2k (2469)

59

vans

7.5M (209)

2.03% (1907)

13.3M (=)

2.3k (1191)

60

Discover Atlanta

62.6k (3106)

3.21% (880)

13.1M (=)

763 (3353)

1

DEL Records

615.4k (1257)

0.38% (4379)

2M (309)

42.1k (=)

2

Listín Diario

178k (2174)

0.10% (4479)

219 (4994)

32.8k (=)

3

snoopdogg

16.8M (68)

0.43% (4332)

960.9k (529)

28.9k (=)

4

Instant Bollywood ⚡

2.9M (474)

1.36% (2863)

177.1k (1362)

26.8k (=)

5

FashionNova.com

7.5M (211)

0.54% (4211)

173.5k (1374)

23.1k (=)

6

Culturizando

676k (1190)

0.25% (4446)

69.6k (1927)

21.2k (=)

7

NBA

22.8M (48)

1.04% (3404)

9.7M (76)

20.1k (=)

8

Inked Magazine

1.5M (753)

0.32% (4412)

865.7k (562)

20k (=)

9

Glamour Brasil

1.1M (907)

0.35% (4397)

36.8k (2297)

19.2k (=)

10

TC Televisión

632.6k (1237)

0.08% (4482)

475.5k (806)

18.6k (=)

11

MLB ⚾

3.5M (406)

2.77% (1178)

3.7M (187)

18.2k (=)

12

Motives Cosmetics Official

2.3M (543)

0.62% (4102)

620.4k (700)

17.9k (=)

13

Del Toro ®||Matthew Chevallard

150k (2328)

0.62% (4101)

49.5k (2153)

17.8k (=)

14

SuicideGirls

6.4M (252)

1.17% (3172)

1.1M (497)

17.7k (=)

15

HOT 97

618.7k (1251)

0.48% (4287)

775.7k (606)

17.2k (=)

16

SportsCenter

9.1M (164)

1.71% (2348)

202.9k (1283)

16.9k (=)

17

Chiara Ferragni

9M (175)

1.30% (2961)

337.9k (994)

16.4k (=)

18

HYPEBEAST

3.7M (381)

1.36% (2866)

6.7M (106)

16k (=)

19

Rebel Circus

292k (1781)

0.71% (3966)

85.9k (1789)

15.9k (=)

20

NFL

9.2M (158)

2.02% (1931)

8M (92)

15.6k (=)

21

Freedom Of Style

509.4k (1394)

1.59% (2503)

27.7k (2483)

15.6k (=)

22

curlbox

352.8k (1648)

1.59% (2500)

670.9k (666)

15.5k (=)

23

JD Sports Official

705.3k (1173)

2.02% (1924)

892 (4359)

15.5k (=)

24

Pink Boutique

331.9k (1688)

0.41% (4359)

2.7k (3789)

15.2k (=)

25

OOTD Magazine

2.8M (484)

1.37% (2854)

2M (304)

14.8k (=)

26

SHOWPO

1.2M (873)

1.00% (3456)

21.8k (2635)

14.8k (=)

27

شركة مجموعة الراي الإعلامية

94.6k (2722)

0.33% (4411)

271 (4918)

14.6k (+1)

28

Gypsy Warrior

870.3k (1061)

1.08% (3326)

83.3k (1809)

14.6k (-1)

29

CarLifestyle

3.9M (366)

1.87% (2133)

2.2M (294)

13.9k (=)

30

Her World Singapore

37.3k (3526)

0.53% (4222)

3.3k (3711)

13.7k (=)