Keep a close eye on a brand's presence on Instagram and see how they perform.

Identify brands doing best at sparking interest and conversation with the ER (Engagement Rate) ranking - Sort brands by number of followers or #hashtag popularity - Narrow down to your competitors with categories - Get a detailed analysis on each brand's profile page.

all

Brand Categories Followers ER i Average engagement rate of all media. Engagement rate is based on the likes and comments received divided by the number of followers at the time of the post. Posts on hashtag Media posted
1

Selena Gomez

114.9M (=)

2.64% (1291)

15.9M (47)

1.3k (2257)

2

Ariana Grande

101M (=)

1.36% (2863)

18M (42)

3k (802)

3

Taylor Swift

99.5M (=)

1.94% (2041)

10.9M (67)

975 (2820)

4

Beyoncé

98M (=)

2.55% (1368)

9.7M (72)

1.4k (2041)

5

Kim Kardashian West

95.9M (=)

1.40% (2801)

5.9M (120)

3.7k (601)

6

Cristiano Ronaldo

95.3M (=)

2.58% (1339)

3.9M (179)

1.7k (1654)

7

Kylie

90M (=)

1.91% (2084)

7.3M (98)

5.1k (321)

8

Justin Bieber

81.8M (=)

2.14% (1791)

27.6M (21)

3.9k (548)

9

therock

81.2M (=)

1.16% (3197)

1.2M (453)

2.7k (944)

10

Kendall

77.2M (=)

1.81% (2230)

3.9M (178)

2.8k (917)

11

Nicki Minaj

77M (=)

0.90% (3634)

4.1M (169)

4.4k (441)

12

National Geographic

73.3M (=)

1.07% (3350)

6.3M (110)

13.4k (31)

13

Nj

70.8M (=)

1.56% (2562)

3.6M (190)

3.7k (600)

14

nike

70.3M (=)

1.61% (2480)

53.8M (5)

890 (3005)

15

Leo Messi

67.2M (=)

4.31% (454)

5.5M (139)

187 (5055)

16

Khloé

64.9M (=)

2.04% (1929)

1.6M (360)

3k (808)

17

Miley Cyrus

62.8M (=)

1.33% (2916)

6.1M (117)

6.1k (211)

18

KATY PERRY

62.2M (=)

1.33% (2914)

3.4M (197)

571 (3837)

19

Jennifer Lopez

61.6M (=)

1.14% (3214)

1.3M (416)

1.7k (1637)

20

Demi Lovato

55.3M (=)

2.60% (1321)

6.2M (115)

1.6k (1843)

21

Kourtney Kardashian

55M (=)

1.24% (3053)

1.1M (472)

3.1k (779)

22

Victoria's Secret

53M (=)

0.95% (3533)

3.6M (187)

4.6k (388)

23

badgalriri

51.2M (=)

1.54% (2594)

1.2M (447)

3.8k (564)

24

Kevin Hart

49.6M (=)

0.67% (4006)

827.9k (570)

4.2k (478)

25

FC Barcelona

48.1M (=)

1.74% (2314)

3.1M (213)

9.2k (72)

26

Real Madrid C.F.

46.9M (=)

1.92% (2080)

7M (100)

1.2k (2430)

27

Ellen

42.6M (=)

1.28% (2987)

259.8k (1130)

4.6k (387)

28

Justin Timberlake

42.2M (=)

1.42% (2775)

1.2M (448)

521 (4008)

29

Zendaya

39.5M (=)

2.92% (1078)

555.3k (736)

3.1k (772)

30

Cara Delevingne

38.6M (=)

1.57% (2539)

1.6M (353)

3.3k (705)

1

Sean Penn

48.2k (3287)

1,264.74% (=)

44.5k (2180)

4 (5601)

2

Dodge Viper

23.8k (3835)

164.85% (=)

5.6M (132)

24 (5545)

3

Mattel

35.6k (3524)

101.65% (=)

645.6k (672)

1 (5606)

4

tv|on|fit

32.9k (3584)

45.66% (=)

82 (5228)

98 (5346)

5

Closeup

15.3k (4176)

35.57% (=)

87 (5214)

25 (5542)

6

The Glee Project

20.5k (3975)

35.10% (=)

4.6k (3489)

192 (5040)

7

The Beatles

119.3k (2488)

23.94% (=)

1.9M (319)

114 (5275)

8

Interstellar Movie

22.1k (3896)

20.69% (=)

5.1k (3440)

80 (5405)

9

Беларусь

20k (3993)

19.48% (=)

3.3M (202)

133 (5227)

10

Disney Movie Club

20.2k (3983)

19.42% (=)

8.2k (3175)

71 (5426)

11

Red Band Society

59.5k (3120)

18.81% (=)

26.4k (2484)

139 (5208)

12

Homayoun Shajarian

670.6k (1181)

18.36% (=)

10k (3074)

35 (5513)

13

The Millionaire Mentality

152.6k (2285)

16.65% (=)

6.8k (3277)

14 (5584)

14

_artistiq

966.7k (979)

15.29% (=)

8.5k (3154)

290 (4741)

15

TheEvilWithin

18.4k (4053)

14.80% (=)

74.8k (1860)

71 (5424)

16

Bundespolizei Karriere

13.3k (4269)

14.78% (=)

0 (5671)

162 (5136)

17

Chips Ahoy!

11.6k (4351)

14.56% (+1)

116.7k (1579)

87 (5380)

18

Simon Baker

145.1k (2322)

14.37% (-1)

68k (1925)

86 (5387)

19

Justpaintings

13.8k (4236)

14.08% (=)

2.6k (3784)

90 (5369)

20

LEGO Batman

65.6k (3029)

13.59% (=)

1.4k (4107)

301 (4702)

21

Kevin Spacey

401.3k (1539)

13.29% (=)

87.8k (1747)

30 (5528)

22

The Lego Movie

33.2k (3578)

12.82% (=)

90.7k (1726)

49 (5472)

23

Unfriended

26.1k (3771)

12.47% (=)

1.9k (3952)

39 (5500)

24

harrystyles

19.8M (51)

12.25% (=)

33.9M (16)

394 (4410)

25

Henrikh Mkhitaryan

1.4M (789)

11.96% (=)

244 (4919)

64 (5443)

26

Swimming

15k (4185)

11.82% (=)

2 (5543)

405 (4376)

27

michael clifford

4.9M (301)

11.55% (=)

300k (1044)

389 (4423)

28

CONTEMPORARY ART

21.7k (3917)

11.35% (=)

237.2M (2)

94 (5360)

29

Mono County Tourism

12.8k (4294)

11.33% (=)

2.4k (3812)

532 (3980)

30

Yusa Özcan

46.1k (3324)

11.02% (=)

124.9k (1537)

4 (5602)

31

Cartier Official

4.7M (309)

0.82% (3768)

23.7M (=)

907 (2954)

32

Kik

182.2k (2128)

3.22% (878)

23.1M (=)

314 (4664)

33

Orange France

11.2k (4377)

4.05% (534)

22.8M (=)

1.3k (2281)

34

Chloé

4.2M (337)

0.69% (3987)

22.6M (=)

1.3k (2191)

35

Zayn Malik

467.1k (1427)

6.26% (145)

22.5M (=)

913 (2943)

36

Star Wars

6.9M (221)

2.18% (1736)

21.5M (=)

2.3k (1181)

37

youtube

8.5M (179)

1.19% (3144)

20.8M (=)

1.1k (2671)

38

#MyDubai

748.8k (1120)

1.88% (2132)

20.6M (=)

3.5k (647)

39

BMW France

49.7k (3256)

2.68% (1253)

20.2M (=)

1.2k (2408)

40

BMW

11.3M (124)

2.22% (1685)

20.2M (=)

3.5k (638)

41

Michael Kors

9.7M (144)

0.51% (4224)

19.1M (=)

3.5k (656)

42

Ariana Grande

101M (2)

1.36% (2863)

18M (=)

3k (802)

43

ARTE

104.8k (2606)

0.60% (4098)

16.9M (=)

1.7k (1738)

44

Honda

1.4M (773)

1.09% (3301)

16.5M (=)

1.3k (2155)

45

LOOKBOOK

1.1M (899)

1.35% (2883)

16.3M (=)

7k (142)

46

Balenciaga

3.2M (426)

0.62% (4082)

15.9M (=)

876 (3027)

47

Selena Gomez

114.9M (1)

2.64% (1291)

15.9M (=)

1.3k (2257)

48

Christian Louboutin

9.4M (150)

1.00% (3451)

15.2M (=)

3.3k (720)

49

SAINT LAURENT

1.7M (680)

0.74% (3907)

14.9M (=)

189 (5047)

50

Miu Miu

3.8M (366)

0.62% (4076)

14.4M (=)

1.5k (1968)

51

etsy

1.3M (811)

0.79% (3802)

14.4M (=)

1.8k (1619)

52

İZMİR BÜYÜKŞEHİR BELEDİYESİ

59.4k (3122)

3.37% (793)

14.1M (+1)

1.4k (1992)

53

Versace

8.7M (174)

0.70% (3955)

14.1M (-1)

2.5k (1042)

54

5 Seconds of Summer

7.5M (202)

7.72% (84)

13.9M (=)

1.9k (1492)

55

Disneyland

5.2M (285)

3.99% (556)

13.9M (=)

1.2k (2401)

56

La Famiglia Restaurant

462 (5516)

12.28% (0)

13.7M (=)

199 (5018)

57

Jimmy Choo

6.2M (249)

1.10% (3290)

13.7M (=)

1.8k (1586)

58

Marvel Entertainment

11M (127)

2.05% (1914)

13.3M (=)

1.1k (2482)

59

vans

7.2M (213)

2.07% (1884)

13M (=)

2.3k (1184)

60

Discover Atlanta

60k (3114)

3.30% (836)

12.8M (=)

747 (3330)

1

DEL Records

604.5k (1253)

0.38% (4352)

2M (303)

41.9k (=)

2

Listín Diario

172.5k (2185)

0.10% (4447)

213 (4964)

31.8k (=)

3

snoopdogg

16.1M (70)

0.44% (4296)

933.9k (529)

28.4k (=)

4

Instant Bollywood ⚡

2.7M (487)

1.37% (2854)

171.7k (1363)

26k (=)

5

FashionNova.com

7.1M (218)

0.55% (4178)

156.1k (1407)

22.3k (=)

6

Culturizando

669.5k (1183)

0.25% (4416)

67.5k (1928)

20.8k (=)

7

NBA

22.1M (47)

1.05% (3378)

9.5M (76)

19.7k (=)

8

Inked Magazine

1.5M (754)

0.32% (4382)

825.8k (571)

19.6k (=)

9

Glamour Brasil

1.1M (900)

0.36% (4367)

36.3k (2288)

19k (=)

10

MLB ⚾

3.4M (403)

2.82% (1156)

3.5M (191)

17.8k (+1)

11

Motives Cosmetics Official

2.3M (539)

0.63% (4067)

615.2k (694)

17.8k (-1)

12

Del Toro ®||Matthew Chevallard

149.8k (2301)

0.63% (4070)

49k (2138)

17.7k (=)

13

TC Televisión

619.1k (1234)

0.08% (4450)

478k (796)

17.6k (=)

14

SuicideGirls

6.3M (247)

1.19% (3145)

1.1M (497)

17.5k (=)

15

HOT 97

605.7k (1252)

0.49% (4243)

755.2k (606)

16.6k (=)

16

SportsCenter

8.9M (162)

1.72% (2338)

198.7k (1285)

16.3k (=)

17

Chiara Ferragni

8.7M (175)

1.28% (2980)

328.6k (999)

16.3k (=)

18

Freedom Of Style

509.4k (1369)

1.59% (2513)

27k (2470)

15.6k (=)

19

curlbox

349.5k (1631)

1.61% (2482)

660.5k (660)

15.5k (=)

20

Rebel Circus

285.5k (1773)

0.71% (3944)

83.7k (1789)

15.5k (=)

21

HYPEBEAST

3.6M (386)

1.36% (2859)

6.3M (107)

15.5k (=)

22

NFL

9M (156)

2.03% (1934)

7.9M (92)

15.4k (=)

23

JD Sports Official

691.9k (1168)

2.15% (1783)

879 (4336)

15.2k (=)

24

Pink Boutique

327.6k (1674)

0.41% (4335)

2.7k (3757)

15.1k (=)

25

OOTD Magazine

2.8M (478)

1.39% (2806)

1.9M (311)

14.4k (+1)

26

Gypsy Warrior

868.3k (1044)

1.09% (3304)

82.5k (1799)

14.4k (-1)

27

SHOWPO

1.2M (870)

1.00% (3448)

20.3k (2649)

14.4k (=)

28

شركة مجموعة الراي الإعلامية

92.2k (2704)

0.33% (4378)

269 (4887)

13.9k (=)

29

Her World Singapore

36.8k (3498)

0.53% (4195)

3.2k (3689)

13.6k (=)

30

CARLIFESTYLE

3.9M (354)

1.90% (2101)

2.1M (299)

13.6k (=)