Keep a close eye on a brand's presence on Instagram and see how they perform.

Identify brands doing best at sparking interest and conversation with the ER (Engagement Rate) ranking - Sort brands by number of followers or #hashtag popularity - Narrow down to your competitors with categories - Get a detailed analysis on each brand's profile page.

all

Brand Categories Followers ER i Average engagement rate of all media. Engagement rate is based on the likes and comments received divided by the number of followers at the time of the post. Posts on hashtag Media posted
1

Selena Gomez

128.7M (=)

2.67% (1201)

18.9M (46)

1.4k (2453)

2

Ariana Grande

114.9M (=)

1.39% (2808)

21.4M (42)

3.3k (864)

3

Cristiano Ronaldo

113.5M (=)

2.66% (1206)

4.8M (174)

2k (1633)

4

Beyoncé

107.6M (=)

2.33% (1490)

10.8M (82)

1.5k (2189)

5

Taylor Swift

104.3M (=)

1.91% (1996)

12.1M (69)

24 (5829)

6

Kim Kardashian West

104M (=)

1.33% (2924)

7.5M (111)

4k (663)

7

Kylie

98.8M (=)

1.98% (1904)

9.5M (89)

5.3k (391)

8

therock

94.9M (=)

1.09% (3347)

1.5M (438)

3.1k (957)

9

Justin Bieber

92.4M (=)

2.17% (1664)

31M (22)

4.2k (594)

10

Kendall

84.1M (=)

1.90% (2024)

4.9M (172)

2.8k (1068)

11

Barbie®

83.8M (=)

0.83% (3828)

5.1M (169)

5k (441)

12

Nj

83M (=)

1.71% (2320)

4.4M (185)

4k (666)

13

National Geographic

82.1M (=)

0.93% (3613)

8.9M (99)

15.2k (30)

14

Leo Messi

82.1M (=)

3.76% (576)

6.8M (124)

263 (5133)

15

nike

74.9M (=)

1.32% (2930)

61.8M (5)

909 (3326)

16

Miley Cyrus

72.7M (=)

1.24% (3062)

6.5M (133)

6.6k (234)

17

Khloé

69.5M (=)

1.87% (2070)

1.8M (372)

3.2k (922)

18

Jennifer Lopez

69.4M (=)

0.99% (3511)

1.6M (403)

2k (1629)

19

KATY PERRY

67.9M (=)

0.98% (3530)

3.9M (207)

821 (3522)

20

Demi Lovato

61.7M (=)

2.30% (1526)

6.8M (122)

1.8k (1823)

21

Kourtney Kardashian

59M (=)

1.22% (3099)

1.4M (470)

3.3k (865)

22

badgalriri

57.6M (=)

1.59% (2483)

1.4M (458)

4.1k (633)

23

Victoria's Secret

57.3M (=)

0.82% (3847)

4M (203)

5.3k (402)

24

Kevin Hart

54.8M (=)

0.65% (4172)

919.5k (608)

4.7k (508)

25

Real Madrid C.F.

53.3M (=)

1.87% (2068)

8.7M (101)

1.7k (1982)

26

FC Barcelona

52.7M (=)

1.69% (2345)

3.6M (220)

10k (82)

27

Ellen

48.6M (=)

1.10% (3330)

305.5k (1148)

5.2k (408)

28

Justin Timberlake

46.5M (=)

1.35% (2885)

1.3M (491)

558 (4246)

29

Zendaya

45M (=)

2.88% (1040)

780.4k (681)

3.3k (895)

30

Vin Diesel

44.7M (=)

1.87% (2061)

530.8k (844)

1.3k (2589)

1

Sean Penn

49.6k (3486)

1,350.47% (=)

50k (2275)

4 (5887)

2

Dodge Viper

27.8k (3974)

214.71% (=)

6.5M (134)

24 (5827)

3

GroupG3

43k (3608)

158.36% (=)

104 (5438)

5 (5886)

4

Wipro Limited

13.3k (4523)

49.87% (=)

620 (4786)

375 (4813)

5

The Glee Project

19.4k (4263)

35.11% (=)

4.5k (3695)

192 (5331)

6

Closeup

15.1k (4441)

34.26% (=)

51 (5549)

27 (5819)

7

Republicants

48.6k (3501)

27.09% (=)

1.3k (4375)

275 (5090)

8

The Beatles

115.4k (2723)

24.01% (=)

2.1M (324)

114 (5548)

9

Durex UK

10k (4722)

23.43% (=)

71 (5488)

108 (5572)

10

Cagatay Ulusoy

2.4M (590)

22.77% (=)

634k (775)

84 (5667)

11

ディレップジャマー

11.6k (4631)

21.10% (=)

88 (5459)

112 (5558)

12

Disney Movie Club

22.1k (4149)

20.87% (=)

9.2k (3299)

71 (5695)

13

Red Band Society

58.5k (3358)

18.98% (=)

27.9k (2634)

139 (5476)

14

Homayoun Shajarian

983.8k (1066)

18.67% (+1)

14.7k (3034)

42 (5772)

15

i rill alrays ruv u rong tym

40.5k (3652)

18.67% (-1)

15 (5704)

10.7k (75)

16

Беларусь

20k (4238)

18.55% (=)

4.3M (190)

150 (5446)

17

Lifestyle tv|on|fit

34.6k (3776)

16.69% (=)

106 (5435)

120 (5532)

18

The Millionaire Mentality

144.4k (2514)

16.61% (=)

7k (3457)

14 (5861)

19

Jensen Ackles

5.5M (317)

15.65% (=)

4.4M (188)

113 (5556)

20

Chips Ahoy!

11.8k (4619)

15.43% (=)

120.2k (1698)

87 (5655)

21

Interstellar Movie

21.4k (4184)

15.34% (=)

5.5k (3594)

82 (5673)

22

_artistiq

901.9k (1118)

15.14% (=)

10k (3242)

290 (5051)

23

Rabbid Peach

18.2k (4316)

14.65% (=)

534 (4861)

131 (5498)

24

Simon Baker

166.7k (2400)

13.92% (=)

77.9k (1999)

92 (5634)

25

LEGO Batman

63k (3292)

13.59% (=)

1.4k (4347)

301 (5014)

26

Bundespolizei Karriere

26.8k (4014)

12.95% (=)

0 (5858)

268 (5111)

27

Unfriended

24.7k (4065)

12.54% (=)

1.8k (4212)

39 (5780)

28

BTS official

6.1M (286)

12.38% (=)

0 (5946)

347 (4887)

29

harrystyles

22.1M (57)

12.08% (=)

35.7M (16)

405 (4710)

30

Justpaintings

17.7k (4337)

11.92% (=)

4.5k (3702)

105 (5590)

31

LifeTricks

1.3M (911)

0.51% (4407)

25M (=)

21 (5839)

32

BMW France

58.6k (3356)

2.19% (1642)

24.6M (+1)

1.3k (2537)

33

BMW

13.7M (119)

2.04% (1846)

24.6M (-1)

4.1k (621)

34

Star Wars

8.1M (227)

1.99% (1890)

24.5M (=)

2.6k (1177)

35

Burberry

10.2M (174)

0.59% (4286)

24.4M (=)

3.4k (846)

36

Cartier Official

5.8M (298)

0.63% (4218)

24.4M (=)

1.2k (2797)

37

Zayn Malik

451.5k (1597)

6.26% (145)

23.3M (=)

914 (3313)

38

Kik

176.1k (2349)

2.95% (976)

23.2M (=)

349 (4882)

39

Chloé

5.3M (326)

0.60% (4261)

23.1M (=)

1.6k (2121)

40

#MyDubai

819.3k (1163)

1.67% (2373)

22.8M (=)

3.9k (690)

41

ARTE

139.1k (2553)

0.59% (4281)

22.4M (=)

1.9k (1745)

42

Ariana Grande

114.9M (2)

1.39% (2808)

21.4M (=)

3.3k (864)

43

LOOKBOOK

1.1M (1011)

1.31% (2951)

20.7M (=)

7.2k (195)

44

Michael Kors

10.7M (159)

0.49% (4451)

20M (=)

3.9k (684)

45

Honda

2M (689)

1.04% (3425)

19.6M (=)

1.5k (2235)

46

Selena Gomez

128.7M (1)

2.67% (1201)

18.9M (=)

1.4k (2453)

47

İZMİR BÜYÜKŞEHİR BELEDİYESİ

70k (3184)

2.98% (961)

18M (=)

1.5k (2309)

48

etsy

1.6M (810)

0.74% (4017)

17.9M (=)

2.2k (1480)

49

La Famiglia Restaurant

469 (5796)

8.23% (0)

17.1M (=)

272 (5100)

50

Balenciaga

4.4M (383)

0.56% (4335)

16.8M (=)

1.1k (2967)

51

Marvel Entertainment

14.4M (109)

1.50% (2618)

16.1M (=)

1.5k (2182)

52

Disneyland

6M (295)

3.59% (653)

16.1M (=)

1.3k (2583)

53

Discover Atlanta

76.8k (3102)

3.01% (938)

16M (=)

865 (3430)

54

SAINT LAURENT

3M (515)

0.69% (4100)

15.9M (=)

336 (4920)

55

Christian Louboutin

10.3M (170)

0.85% (3782)

15.6M (=)

3.7k (735)

56

Visit Colorado

124.6k (2648)

2.49% (1353)

15.3M (=)

5k (455)

57

New York City by Liz Eswein

1.3M (889)

1.85% (2090)

15.2M (=)

1.6k (2108)

58

Miu Miu

4.6M (367)

0.55% (4343)

15M (=)

1.8k (1865)

59

VERSACE

10.4M (166)

0.63% (4225)

15M (=)

3k (1004)

60

vans

9.1M (199)

1.85% (2086)

14.9M (=)

2.5k (1239)

1

DEL Records

658.8k (1322)

0.37% (4590)

2.1M (336)

43.4k (=)

2

Listín Diario

207.8k (2183)

0.09% (4712)

237 (5190)

40.5k (=)

3

Instant Bollywood

3.8M (424)

1.78% (2226)

229.2k (1316)

32.9k (=)

4

snoopdogg

19.7M (66)

0.39% (4574)

1.1M (530)

32k (=)

5

FashionNova.com

9.1M (201)

0.48% (4455)

336.4k (1101)

28.8k (=)

6

TC Televisión

738.4k (1228)

0.09% (4713)

463.6k (915)

23.9k (=)

7

Culturizando

697.4k (1273)

0.26% (4663)

78.1k (1998)

23.2k (=)

8

Inked Magazine

1.7M (757)

0.33% (4618)

1.2M (523)

22.8k (=)

9

NBA

25.2M (49)

1.03% (3442)

11.4M (76)

21.6k (=)

10

Glamour Brasil

1.2M (945)

0.32% (4624)

40.3k (2395)

21.4k (=)

11

MLB ⚾

3.9M (420)

2.57% (1283)

4.5M (183)

20.9k (=)

12

SportsCenter

10.3M (171)

1.66% (2397)

248.1k (1270)

19.8k (=)

13

HYPEBEAST

4.6M (370)

1.30% (2973)

9.5M (90)

19.6k (=)

14

HOT 97

664.3k (1314)

0.43% (4533)

926.3k (605)

19.5k (=)

15

Rebel Circus

315.8k (1840)

0.69% (4093)

104.5k (1788)

19.2k (=)

16

SuicideGirls

6.9M (263)

1.08% (3358)

1.4M (471)

19.2k (=)

17

شركة مجموعة الراي الإعلامية

105.7k (2805)

0.29% (4638)

344 (5060)

18.8k (=)

18

Del Toro ®||Matthew Chevallard

149.8k (2485)

0.60% (4266)

52.7k (2250)

18.6k (=)

19

Motives Cosmetics Official

2.3M (620)

0.59% (4280)

659.1k (752)

18.4k (=)

20

NFL

10.1M (178)

1.81% (2148)

9.2M (94)

18.2k (=)

21

JD

780.2k (1191)

0.67% (4151)

242 (5183)

17.6k (=)

22

SHOWPO

1.3M (908)

0.98% (3540)

29.8k (2590)

17.5k (=)

23

Chiara Ferragni

10.6M (160)

1.46% (2698)

396.5k (1005)

17.2k (=)

24

OOTD Magazine

2.9M (525)

1.22% (3105)

2.6M (289)

16.7k (=)

25

Pink Boutique

362.3k (1744)

0.40% (4569)

2.8k (3966)

16.3k (=)

26

Telemundo

4.5M (376)

0.28% (4651)

467.9k (903)

16.2k (=)

27

curlbox

362.4k (1742)

1.50% (2621)

734.4k (715)

15.9k (=)

28

CarLifestyle

3.9M (422)

1.68% (2353)

2.9M (260)

15.7k (=)

29

Freedom Of Style

509.4k (1502)

1.59% (2479)

32.5k (2527)

15.6k (=)

30

National Geographic

82.1M (13)

0.93% (3613)

8.9M (99)

15.2k (=)