Keep a close eye on a brand's presence on Instagram and see how they perform.

Identify brands doing best at sparking interest and conversation with the ER (Engagement Rate) ranking - Sort brands by number of followers or #hashtag popularity - Narrow down to your competitors with categories - Get a detailed analysis on each brand's profile page.

all

Brand Categories Followers ER i Average engagement rate of all media. Engagement rate is based on the likes and comments received divided by the number of followers at the time of the post. Posts on hashtag Media posted
1

Selena Gomez

121.3M (=)

2.65% (1265)

16.6M (46)

1.3k (2318)

2

Ariana Grande

107.4M (=)

1.36% (2877)

18.7M (42)

3.1k (823)

3

Beyoncé

102.6M (=)

2.47% (1414)

9.9M (77)

1.5k (2093)

4

Taylor Swift

102.4M (=)

1.94% (2028)

11.1M (68)

976 (2931)

5

Cristiano Ronaldo

102.3M (=)

2.60% (1302)

4.1M (180)

1.8k (1657)

6

Kim Kardashian West

100.4M (=)

1.37% (2857)

6.3M (115)

3.8k (607)

7

Kylie

94.4M (=)

1.94% (2033)

7.9M (96)

5.2k (334)

8

Justin Bieber

87.6M (=)

2.26% (1639)

28.4M (22)

4k (571)

9

therock

87.4M (=)

1.12% (3272)

1.3M (447)

2.9k (938)

10

Kendall

81.1M (=)

1.85% (2170)

4.2M (177)

2.8k (966)

11

Nicki Minaj

80.6M (=)

0.87% (3729)

4.3M (170)

4.6k (437)

12

National Geographic

77.8M (=)

1.02% (3459)

7.1M (105)

14k (30)

13

Nj

75.4M (=)

1.59% (2514)

3.7M (191)

3.8k (613)

14

Leo Messi

72.6M (=)

4.47% (386)

5.9M (130)

190 (5166)

15

nike

72.4M (=)

1.54% (2591)

56.2M (5)

897 (3101)

16

Khloé

67.8M (=)

1.97% (1988)

1.6M (365)

3.1k (840)

17

Miley Cyrus

67.1M (=)

1.32% (2942)

6.2M (120)

6.2k (226)

18

Jennifer Lopez

65.6M (=)

1.09% (3332)

1.4M (403)

1.8k (1633)

19

KATY PERRY

65.2M (=)

1.19% (3173)

3.5M (203)

660 (3711)

20

Demi Lovato

58.4M (=)

2.54% (1343)

6.3M (116)

1.6k (1856)

21

Kourtney Kardashian

57.5M (=)

1.24% (3083)

1.2M (468)

3.2k (810)

22

Victoria's Secret

55.7M (=)

0.92% (3633)

3.6M (196)

4.8k (396)

23

badgalriri

53.6M (=)

1.54% (2588)

1.3M (455)

3.9k (587)

24

Kevin Hart

52.3M (=)

0.67% (4080)

836.7k (593)

4.3k (488)

25

FC Barcelona

50.4M (=)

1.73% (2330)

3.3M (214)

9.5k (80)

26

¡CAMPEONES!

49.8M (=)

1.92% (2046)

7.5M (99)

1.3k (2264)

27

Ellen

45.7M (=)

1.19% (3159)

274.4k (1134)

4.9k (388)

28

Justin Timberlake

44.7M (=)

1.41% (2802)

1.2M (463)

531 (4112)

29

Zendaya

42M (=)

2.87% (1086)

595.4k (734)

3.2k (815)

30

Cara Delevingne

40.3M (=)

1.59% (2512)

1.6M (361)

3.4k (736)

1

Sean Penn

48.5k (3359)

1,284.07% (=)

45.9k (2216)

4 (5704)

2

Dodge Viper

25.1k (3883)

180.73% (=)

5.8M (131)

24 (5645)

3

tv|on|fit

31.7k (3682)

45.61% (=)

79 (5295)

98 (5445)

4

Closeup

16k (4235)

37.39% (=)

56 (5349)

25 (5641)

5

The Glee Project

20.2k (4073)

35.07% (=)

4.6k (3564)

192 (5161)

6

The Beatles

118.5k (2563)

23.97% (=)

2M (319)

114 (5383)

7

Cagatay Ulusoy

2M (627)

21.54% (=)

479.7k (827)

81 (5505)

8

Interstellar Movie

22.2k (3986)

21.45% (=)

5.2k (3496)

80 (5507)

9

Disney Movie Club

20.8k (4048)

19.66% (=)

8.5k (3200)

71 (5522)

10

Беларусь

20k (4080)

19.12% (=)

3.6M (198)

139 (5307)

11

Homayoun Shajarian

795.2k (1123)

18.88% (=)

11.1k (3077)

38 (5604)

12

Red Band Society

59.5k (3186)

18.86% (=)

26.4k (2544)

139 (5302)

13

Jensen Ackles

5M (310)

18.46% (+1)

4.2M (176)

84 (5492)

14

KVR

20.1k (4076)

17.81% (-1)

10.1k (3120)

56 (5561)

15

The Millionaire Mentality

150k (2358)

16.63% (=)

6.8k (3338)

14 (5678)

16

i rill alrays ruv u rong tym

14.3k (4307)

15.76% (=)

10 (5555)

9.7k (74)

17

_artistiq

947.6k (1029)

15.30% (=)

9k (3168)

290 (4857)

18

TheEvilWithin

18.4k (4135)

15.09% (=)

74.7k (1899)

71 (5525)

19

Chips Ahoy!

11.6k (4453)

14.92% (=)

117.9k (1607)

87 (5483)

20

Bundespolizei Karriere

17.3k (4182)

14.73% (=)

0 (5740)

191 (5163)

21

Simon Baker

151k (2353)

14.07% (=)

69.5k (1957)

88 (5477)

22

Justpaintings

14.7k (4287)

13.88% (=)

3.2k (3763)

92 (5461)

23

LEGO Batman

64.9k (3114)

13.59% (=)

1.4k (4179)

301 (4819)

24

The Lego Movie

34.4k (3618)

12.89% (=)

91k (1774)

49 (5574)

25

Unfriended

25.6k (3870)

12.49% (=)

1.8k (4052)

39 (5601)

26

harrystyles

20.8M (54)

12.14% (=)

34.4M (16)

401 (4503)

27

Swimming

14.4k (4298)

11.80% (=)

2 (5628)

405 (4490)

28

SteakEat

10.6k (4509)

11.63% (=)

259 (4992)

101 (5439)

29

michael clifford

4.9M (317)

11.43% (=)

300.1k (1086)

395 (4524)

30

Henrikh Mkhitaryan

1.7M (727)

11.37% (=)

343 (4895)

80 (5508)

31

Cartier Official

5.2M (297)

0.74% (3947)

23.9M (=)

996 (2892)

32

Orange France

11.2k (4477)

4.05% (519)

23.6M (=)

1.3k (2398)

33

Kik

180.4k (2205)

3.15% (911)

23.1M (=)

323 (4750)

34

Star Wars

7.4M (224)

2.12% (1789)

22.8M (=)

2.4k (1158)

35

Chloé

4.7M (326)

0.68% (4046)

22.7M (=)

1.4k (2226)

36

Zayn Malik

464.6k (1473)

6.26% (148)

22.7M (=)

913 (3066)

37

youtube

9.5M (163)

1.12% (3289)

22.3M (=)

1.1k (2630)

38

BMW

12.2M (120)

2.15% (1741)

21.5M (+1)

3.7k (632)

39

BMW France

52.8k (3293)

2.40% (1481)

21.5M (-1)

1.2k (2436)

40

#MyDubai

783.6k (1129)

1.80% (2235)

21.3M (=)

3.6k (660)

41

Michael Kors

10.2M (149)

0.51% (4299)

19.4M (=)

3.6k (661)

42

Ariana Grande

107.4M (2)

1.36% (2877)

18.7M (=)

3.1k (823)

43

ARTE

112.8k (2605)

0.57% (4206)

18.5M (=)

1.7k (1734)

44

LOOKBOOK

1.1M (935)

1.33% (2915)

17.6M (=)

7k (160)

45

Honda

1.6M (749)

1.07% (3351)

17.4M (=)

1.4k (2189)

46

Selena Gomez

121.3M (1)

2.65% (1265)

16.6M (=)

1.3k (2318)

47

Balenciaga

3.7M (406)

0.59% (4181)

16.1M (=)

953 (2975)

48

etsy

1.4M (809)

0.79% (3857)

15.4M (=)

1.9k (1595)

49

Christian Louboutin

9.9M (152)

0.95% (3564)

15.3M (=)

3.4k (735)

50

İZMİR BÜYÜKŞEHİR BELEDİYESİ

63.1k (3138)

3.19% (888)

15.3M (=)

1.5k (1977)

51

SAINT LAURENT

2.2M (592)

0.69% (4041)

15.2M (=)

249 (4989)

52

La Famiglia Restaurant

468 (5613)

10.86% (0)

14.7M (=)

217 (5078)

53

Miu Miu

4.2M (355)

0.61% (4165)

14.5M (=)

1.6k (1946)

54

Disneyland

5.5M (286)

3.88% (581)

14.5M (=)

1.2k (2465)

55

Versace

9.3M (174)

0.68% (4053)

14.3M (=)

2.6k (1033)

56

Marvel Entertainment

12.3M (118)

1.88% (2119)

14.1M (=)

1.2k (2450)

57

5 Seconds of Summer

7.6M (217)

7.62% (86)

13.9M (=)

1.9k (1554)

58

Jimmy Choo

6.6M (255)

1.05% (3397)

13.7M (=)

1.9k (1609)

59

Discover Atlanta

65.7k (3102)

3.16% (905)

13.7M (=)

784 (3380)

60

vans

7.8M (207)

1.98% (1973)

13.5M (=)

2.4k (1201)

1

DEL Records

627.6k (1269)

0.38% (4447)

2M (312)

42.4k (=)

2

Listín Diario

184.3k (2176)

0.09% (4548)

217 (5055)

34.7k (=)

3

snoopdogg

17.5M (68)

0.42% (4408)

998.3k (531)

29.5k (=)

4

Instant Bollywood ⚡

3.2M (458)

1.39% (2822)

185.8k (1357)

28k (=)

5

FashionNova.com

7.9M (204)

0.52% (4279)

197.4k (1315)

24.2k (=)

6

Culturizando

683.5k (1203)

0.25% (4511)

71.7k (1939)

21.6k (=)

7

Inked Magazine

1.6M (755)

0.32% (4475)

921.9k (544)

20.6k (=)

8

NBA

23.4M (48)

1.03% (3449)

10M (75)

20.5k (=)

9

TC Televisión

651.6k (1239)

0.08% (4551)

473.2k (830)

19.8k (=)

10

Glamour Brasil

1.2M (915)

0.35% (4465)

37.6k (2314)

19.6k (=)

11

MLB ⚾

3.6M (413)

2.73% (1220)

3.8M (188)

18.7k (=)

12

SuicideGirls

6.6M (253)

1.15% (3233)

1.1M (491)

18k (=)

13

Del Toro ®||Matthew Chevallard

149.8k (2359)

0.62% (4158)

50.1k (2170)

18k (=)

14

Motives Cosmetics Official

2.3M (552)

0.62% (4160)

630.2k (706)

18k (=)

15

HOT 97

632.5k (1263)

0.46% (4373)

802.2k (611)

17.9k (=)

16

SportsCenter

9.4M (169)

1.69% (2381)

211k (1279)

17.5k (=)

17

HYPEBEAST

3.9M (378)

1.35% (2880)

7.2M (102)

16.7k (=)

18

Chiara Ferragni

9.6M (157)

1.34% (2904)

352.9k (988)

16.6k (=)

19

Rebel Circus

298.8k (1789)

0.71% (4006)

88.9k (1794)

16.6k (=)

20

JD Sports Official

720.7k (1179)

0.69% (4039)

888 (4408)

16k (+1)

21

NFL

9.4M (168)

1.98% (1972)

8.1M (94)

16k (-1)

22

curlbox

356.7k (1674)

1.57% (2560)

683.9k (677)

15.7k (=)

23

شركة مجموعة الراي الإعلامية

97.3k (2732)

0.31% (4480)

277 (4966)

15.6k (=)

24

Freedom Of Style

509.4k (1417)

1.59% (2515)

28.4k (2494)

15.6k (=)

25

Pink Boutique

337k (1705)

0.40% (4419)

2.7k (3838)

15.4k (=)

26

SHOWPO

1.2M (880)

1.00% (3491)

23.2k (2629)

15.3k (=)

27

OOTD Magazine

2.9M (495)

1.34% (2912)

2.2M (303)

15.1k (=)

28

Gypsy Warrior

871.7k (1081)

1.07% (3363)

84.1k (1835)

14.8k (=)

29

CarLifestyle

3.9M (380)

1.82% (2204)

2.3M (290)

14.3k (=)

30

National Geographic

77.8M (12)

1.02% (3459)

7.1M (105)

14k (=)