Keep a close eye on a brand's presence on Instagram and see how they perform.

Identify brands doing best at sparking interest and conversation with the ER (Engagement Rate) ranking - Sort brands by number of followers or #hashtag popularity - Narrow down to your competitors with categories - Get a detailed analysis on each brand's profile page.

all

Brand Categories Followers ER i Average engagement rate of all media. Engagement rate is based on the likes and comments received divided by the number of followers at the time of the post. Posts on hashtag Media posted
1

Selena Gomez

133.9M (=)

2.71% (1202)

20.8M (47)

1.4k (2578)

2

Cristiano Ronaldo

121.4M (=)

2.74% (1179)

5.3M (180)

2.2k (1652)

3

Ariana Grande

117.9M (=)

1.40% (2876)

23M (45)

3.4k (944)

4

Beyoncé

111.9M (=)

2.32% (1550)

11.5M (90)

1.6k (2303)

5

Kim Kardashian West

108.2M (=)

1.35% (2980)

8.5M (113)

4.2k (690)

6

Taylor Swift

106.5M (=)

1.78% (2259)

13.1M (74)

104 (5833)

7

Kylie

104.4M (=)

2.01% (1923)

10.8M (96)

5.4k (460)

8

therock

100.6M (=)

1.07% (3485)

1.7M (434)

3.4k (946)

9

Justin Bieber

97.1M (=)

2.25% (1615)

32.7M (24)

4.3k (659)

10

Nj

89.8M (=)

1.82% (2195)

4.9M (189)

4.1k (706)

11

Kendall

87.7M (=)

1.95% (2006)

5.4M (177)

2.9k (1146)

12

Leo Messi

87.6M (=)

3.86% (554)

7.6M (131)

290 (5262)

13

National Geographic

86.1M (=)

0.87% (3887)

10.4M (99)

16.4k (30)

14

Barbie®

85.9M (=)

0.83% (3966)

5.6M (172)

5.2k (484)

15

nike

76.2M (=)

1.15% (3332)

66.3M (7)

914 (3535)

16

Miley Cyrus

74.4M (=)

1.23% (3175)

6.7M (146)

6.7k (261)

17

Khloé

73.1M (=)

1.85% (2145)

2M (377)

3.2k (998)

18

Jennifer Lopez

72.7M (=)

0.96% (3673)

1.8M (419)

2.2k (1613)

19

KATY PERRY

68.5M (=)

0.94% (3722)

4.1M (218)

892 (3588)

20

Demi Lovato

66M (=)

2.26% (1604)

7.2M (139)

2k (1817)

21

Kourtney Kardashian

61.1M (=)

1.23% (3174)

1.5M (477)

3.4k (923)

22

badgalriri

60.5M (=)

1.65% (2463)

1.6M (469)

4.2k (678)

23

Victoria's Secret

58.7M (=)

0.73% (4179)

4.4M (209)

5.8k (376)

24

Kevin Hart

57.2M (=)

0.66% (4299)

975.4k (635)

5.1k (493)

25

Real Madrid C.F.

55.8M (=)

1.81% (2203)

9.4M (107)

1.9k (1883)

26

FC Barcelona

55.1M (=)

1.66% (2450)

4M (226)

10.4k (92)

27

Ellen

51M (=)

1.01% (3612)

350.7k (1138)

5.8k (379)

28

Justin Timberlake

49M (=)

1.25% (3131)

1.4M (504)

673 (4148)

29

Zendaya

48.5M (=)

2.97% (1004)

913.6k (654)

3.3k (968)

30

Vin Diesel

47.1M (=)

1.89% (2083)

552.4k (878)

1.3k (2748)

1

Sean Penn

76.8k (3246)

1,470.08% (=)

52.7k (2333)

4 (6172)

2

Dodge Viper

30k (4075)

245.74% (=)

7M (140)

24 (6101)

3

GroupG3

41.7k (3785)

158.10% (=)

103 (5677)

5 (6169)

4

Wipro Limited

25.8k (4200)

88.97% (=)

667 (4947)

435 (4849)

5

The Glee Project

19k (4456)

35.22% (=)

4.5k (3843)

192 (5556)

6

Closeup

14.4k (4657)

34.31% (=)

52 (5784)

9 (6155)

7

⚡️ThunderReach

59.4k (3485)

29.87% (=)

20 (5933)

11 (6150)

8

Techfest, IIT Bombay

15.1k (4625)

26.95% (=)

64 (5750)

576 (4428)

9

Durex UK

11.8k (4811)

26.37% (=)

73 (5726)

108 (5824)

10

Republicants

49.2k (3650)

26.25% (=)

1.6k (4439)

281 (5292)

11

The Beatles

112.3k (2885)

23.97% (=)

2.3M (349)

114 (5796)

12

Cagatay Ulusoy

2.7M (603)

23.14% (=)

719.7k (766)

86 (5906)

13

Greece Photo Tours

11.3k (4843)

22.42% (=)

924 (4742)

119 (5781)

14

Disney Movie Club

23.4k (4280)

22.25% (=)

9.5k (3404)

71 (5965)

15

ディレップジャマー

12k (4800)

21.13% (=)

88 (5694)

112 (5801)

16

Red Band Society

58.4k (3495)

19.10% (=)

28.3k (2742)

139 (5716)

17

Беларусь

22.8k (4304)

18.82% (=)

4.8M (193)

163 (5638)

18

Interstellar Movie

23.3k (4288)

17.33% (=)

4.7k (3819)

82 (5925)

19

The Millionaire Mentality

140.4k (2674)

16.60% (=)

7k (3590)

14 (6137)

20

Chips Ahoy!

12.2k (4788)

16.17% (=)

121.7k (1779)

87 (5904)

21

Homayoun Shajarian

1.1M (1042)

15.88% (=)

17.4k (3039)

57 (6003)

22

Jensen Ackles

5.9M (321)

15.41% (=)

4.5M (208)

126 (5760)

23

Lifestyle tv|on|fit

34.4k (3953)

15.19% (=)

109 (5662)

124 (5765)

24

_artistiq

871k (1190)

15.15% (=)

10.7k (3343)

290 (5264)

25

Rabbid Peach

19.4k (4440)

14.71% (+1)

718 (4902)

137 (5726)

26

i rill alrays ruv u rong tym

44k (3737)

14.67% (-1)

22 (5920)

11.1k (80)

27

Simon Baker

183.4k (2418)

14.34% (=)

77.7k (2103)

93 (5876)

28

Tom Brady

3.9M (454)

13.87% (=)

705.3k (775)

244 (5411)

29

Bundespolizei Karriere

36.8k (3884)

13.74% (=)

0 (6168)

335 (5125)

30

LEGO Batman

61.5k (3453)

13.59% (=)

1.4k (4510)

301 (5224)

31

Louis Tomlinson

14.1M (127)

9.12% (64)

27.4M (=)

235 (5446)

32

Orange France

11.2k (4852)

4.05% (497)

27.4M (=)

1.3k (2834)

33

Star Wars

8.9M (224)

1.95% (2004)

27.4M (=)

2.8k (1176)

34

BMW France

66.4k (3382)

2.18% (1680)

27M (=)

1.4k (2650)

35

BMW

14.9M (115)

1.96% (1993)

27M (=)

4.5k (601)

36

ARTE

164.8k (2518)

0.61% (4411)

26M (=)

2.1k (1756)

37

LifeTricks

1.3M (966)

0.51% (4565)

25.4M (=)

21 (6112)

38

Burberry

10.9M (177)

0.53% (4552)

25M (=)

3.7k (834)

39

Cartier Official

6.4M (304)

0.62% (4398)

24.9M (=)

1.3k (2820)

40

#MyDubai

869.3k (1191)

1.59% (2573)

24.1M (=)

4.1k (713)

41

Zayn Malik

443.5k (1684)

6.25% (163)

23.8M (=)

915 (3528)

42

Chloé

5.6M (333)

0.55% (4508)

23.5M (=)

1.7k (2101)

43

Kik

173.6k (2472)

2.91% (1054)

23.3M (=)

366 (5048)

44

LOOKBOOK

1.1M (1069)

1.29% (3077)

23.3M (=)

7.2k (225)

45

Ariana Grande

117.9M (3)

1.40% (2876)

23M (=)

3.4k (944)

46

Honda

2.3M (669)

1.06% (3498)

21.2M (=)

1.6k (2321)

47

Selena Gomez

133.9M (1)

2.71% (1202)

20.8M (=)

1.4k (2578)

48

İZMİR BÜYÜKŞEHİR BELEDİYESİ

78.3k (3225)

2.93% (1041)

20.8M (=)

1.6k (2343)

49

Michael Kors

11.1M (171)

0.47% (4645)

20.6M (=)

4.1k (712)

50

etsy

1.7M (808)

0.75% (4153)

20.1M (=)

2.5k (1400)

51

La Famiglia Restaurant

828 (5977)

8.65% (0)

19.1M (=)

294 (5245)

52

HOTEL CAMPESTRE EL CISNE

3.7k (5452)

2.03% (0)

18.1M (=)

212 (5507)

53

Marvel Entertainment

16.6M (97)

1.32% (3019)

18M (=)

1.9k (1896)

54

Balenciaga

5.4M (349)

0.66% (4313)

17.9M (=)

1.2k (3008)

55

Discover Atlanta

84.7k (3156)

3.08% (947)

17.8M (=)

941 (3468)

56

Disneyland

6.4M (305)

3.33% (793)

17.5M (=)

1.4k (2619)

57

New York City by Liz Eswein

1.4M (908)

1.85% (2150)

17M (=)

1.6k (2268)

58

SAINT LAURENT

3.7M (477)

0.68% (4267)

16.6M (=)

414 (4913)

59

Visit Colorado

131.6k (2737)

2.40% (1470)

16.6M (=)

5.3k (461)

60

vans

10.4M (192)

1.77% (2279)

16M (=)

2.7k (1249)

1

DEL RECORDS

694.2k (1356)

0.36% (4782)

2.1M (373)

44.2k (=)

2

Listín Diario

224.2k (2230)

0.10% (4909)

259 (5383)

43.6k (=)

3

Instant Bollywood

5.1M (367)

1.72% (2372)

274.7k (1273)

37.1k (=)

4

snoopdogg

21.8M (62)

0.39% (4750)

1.3M (540)

34.4k (=)

5

FashionNova.com

10.7M (182)

0.46% (4663)

501.9k (932)

32.3k (=)

6

TC Televisión

796k (1251)

0.10% (4910)

457.6k (989)

26.8k (=)

7

Inked Magazine

1.8M (775)

0.34% (4801)

1.4M (513)

24.5k (=)

8

Culturizando

708.5k (1341)

0.68% (4256)

82.3k (2056)

24.5k (=)

9

FASHION | BEAUTY | LIFESTYLE

2.6M (619)

0.75% (4137)

99.6k (1920)

23.9k (=)

10

NBA

27M (49)

1.03% (3559)

12.6M (82)

23.4k (=)

11

Glamour Brasil

1.2M (988)

0.31% (4822)

41.9k (2472)

22.6k (=)

12

HOT 97

740.8k (1309)

0.42% (4722)

1.1M (613)

22k (=)

13

HYPEBEAST

5.5M (345)

1.25% (3144)

11.7M (87)

21.8k (=)

14

MLB ⚾

4M (434)

2.55% (1347)

4.8M (195)

21.6k (=)

15

SportsCenter

11.1M (172)

1.67% (2441)

278.4k (1267)

21.4k (=)

16

Rebel Circus

329.2k (1888)

0.68% (4254)

117.3k (1810)

21.4k (=)

17

شركة مجموعة الراي الإعلامية

111.9k (2887)

0.28% (4843)

350 (5261)

21k (=)

18

NFL

10.9M (176)

1.74% (2332)

10.2M (101)

20.4k (=)

19

SuicideGirls

7.1M (276)

1.04% (3554)

1.6M (452)

20.1k (=)

20

Freedom Of Style

508k (1593)

1.42% (2836)

36.9k (2547)

20k (=)

21

SHOWPO

1.3M (951)

0.95% (3689)

34.9k (2588)

19.3k (=)

22

Del Toro ®||Matthew Chevallard

147.5k (2616)

0.59% (4448)

56.4k (2302)

19k (=)

23

Motives Cosmetics Official

2.3M (679)

0.57% (4465)

686.4k (789)

18.8k (=)

24

JD

874.2k (1188)

0.67% (4288)

406 (5197)

18.7k (=)

25

OOTD Magazine

2.9M (559)

1.15% (3317)

3M (289)

18.3k (=)

26

Telemundo

5.1M (370)

0.29% (4837)

502k (931)

18.3k (=)

27

Chiara Ferragni

11.8M (156)

1.56% (2621)

447k (1005)

17.7k (=)

28

Pink Boutique

376.3k (1798)

0.39% (4748)

2.7k (4147)

17k (=)

29

beIN SPORTS

3.6M (482)

0.32% (4815)

92.7k (1969)

16.5k (=)

30

National Geographic

86.1M (13)

0.87% (3887)

10.4M (99)

16.4k (=)