Keep a close eye on a brand's presence on Instagram and see how they perform.

Identify brands doing best at sparking interest and conversation with the ER (Engagement Rate) ranking - Sort brands by number of followers or #hashtag popularity - Narrow down to your competitors with categories - Get a detailed analysis on each brand's profile page.

all

Brand Categories Followers ER i Average engagement rate of all media. Engagement rate is based on the likes and comments received divided by the number of followers at the time of the post. Posts on hashtag Media posted
1

Selena Gomez

131.4M (=)

2.69% (1187)

19.8M (47)

1.4k (2480)

2

Cristiano Ronaldo

117.2M (=)

2.70% (1174)

5M (177)

2.1k (1627)

3

Ariana Grande

116.1M (=)

1.39% (2827)

22M (43)

3.4k (903)

4

Beyoncé

109.1M (=)

2.30% (1526)

11.1M (83)

1.6k (2231)

5

Kim Kardashian West

105.2M (=)

1.32% (2964)

7.9M (111)

4.1k (672)

6

Taylor Swift

104.9M (=)

1.79% (2207)

12.6M (70)

96 (5684)

7

Kylie

100M (=)

1.98% (1906)

10M (92)

5.3k (414)

8

therock

97.1M (=)

1.08% (3398)

1.6M (435)

3.2k (936)

9

Justin Bieber

94.8M (=)

2.20% (1629)

31.8M (23)

4.3k (619)

10

Kendall

85.4M (=)

1.92% (1998)

5.1M (173)

2.9k (1105)

11

Nj

85.4M (=)

1.75% (2261)

4.6M (187)

4k (688)

12

Barbie®

84.6M (=)

0.83% (3872)

5.3M (167)

5.2k (453)

13

Leo Messi

84.6M (=)

3.81% (559)

7.1M (124)

274 (5156)

14

National Geographic

83.7M (=)

0.90% (3712)

9.5M (99)

15.7k (30)

15

nike

75.5M (=)

1.24% (3105)

63.7M (6)

915 (3406)

16

Miley Cyrus

73.5M (=)

1.23% (3113)

6.6M (136)

6.7k (244)

17

Jennifer Lopez

70.8M (=)

0.99% (3556)

1.7M (406)

2.1k (1626)

18

Khloé

70.4M (=)

1.83% (2120)

1.9M (375)

3.2k (951)

19

KATY PERRY

68.2M (=)

0.96% (3604)

4M (210)

842 (3565)

20

Demi Lovato

63.5M (=)

2.26% (1576)

7M (125)

1.9k (1801)

21

Kourtney Kardashian

59.7M (=)

1.22% (3131)

1.4M (473)

3.4k (893)

22

badgalriri

58.7M (=)

1.63% (2436)

1.5M (460)

4.2k (645)

23

Victoria's Secret

58.1M (=)

0.78% (3985)

4.2M (203)

5.5k (386)

24

Kevin Hart

55.7M (=)

0.65% (4224)

935.4k (621)

4.9k (500)

25

Real Madrid C.F.

54.2M (=)

1.84% (2109)

9M (102)

1.8k (1923)

26

FC Barcelona

53.5M (=)

1.67% (2382)

3.7M (221)

10.1k (86)

27

Ellen

49.9M (=)

1.04% (3472)

326.7k (1142)

5.5k (389)

28

Justin Timberlake

47.5M (=)

1.33% (2949)

1.3M (500)

583 (4257)

29

Zendaya

46.1M (=)

2.92% (1015)

830.7k (672)

3.3k (924)

30

Vin Diesel

46M (=)

1.89% (2043)

540.8k (856)

1.3k (2652)

1

Sean Penn

50.9k (3522)

1,402.74% (=)

51.1k (2298)

4 (5954)

2

Dodge Viper

28.6k (4015)

227.34% (=)

6.7M (135)

24 (5896)

3

GroupG3

42.5k (3674)

158.22% (=)

103 (5504)

5 (5952)

4

Wipro Limited

19.1k (4346)

78.73% (=)

638 (4836)

404 (4794)

5

⚡️ThunderReach

59.7k (3388)

40.10% (=)

17 (5762)

10 (5938)

6

The Glee Project

19.2k (4342)

35.13% (=)

4.5k (3739)

192 (5409)

7

Closeup

14.8k (4522)

34.27% (=)

49 (5618)

9 (5939)

8

Republicants

49k (3552)

26.55% (=)

1.4k (4394)

279 (5142)

9

Durex UK

11.1k (4727)

24.91% (=)

73 (5548)

108 (5642)

10

The Beatles

114.2k (2785)

23.99% (=)

2.2M (333)

114 (5624)

11

Greece Photo Tours

11.5k (4694)

23.84% (=)

871 (4647)

114 (5623)

12

Cagatay Ulusoy

2.5M (597)

22.62% (=)

665.3k (767)

86 (5722)

13

Disney Movie Club

22.4k (4207)

21.30% (=)

9.2k (3337)

71 (5765)

14

ディレップジャマー

12.3k (4645)

21.12% (=)

88 (5521)

112 (5629)

15

Red Band Society

58.5k (3401)

19.02% (=)

28.2k (2674)

139 (5540)

16

Беларусь

20.2k (4298)

18.91% (=)

4.5M (189)

154 (5502)

17

Homayoun Shajarian

1M (1061)

17.34% (=)

15.9k (3025)

47 (5835)

18

i rill alrays ruv u rong tym

43.5k (3652)

17.22% (=)

18 (5750)

10.9k (76)

19

The Millionaire Mentality

142.8k (2578)

16.60% (=)

7k (3494)

14 (5929)

20

Lifestyle tv|on|fit

34.9k (3822)

15.90% (=)

107 (5493)

122 (5596)

21

Interstellar Movie

21.8k (4223)

15.83% (=)

4.5k (3744)

82 (5737)

22

Chips Ahoy!

11.9k (4675)

15.66% (=)

120.8k (1730)

87 (5720)

23

Jensen Ackles

5.6M (317)

15.52% (=)

4.5M (192)

117 (5610)

24

_artistiq

889.9k (1143)

15.15% (=)

10.2k (3273)

290 (5110)

25

Rabbid Peach

18.7k (4360)

14.77% (+1)

599 (4871)

133 (5564)

26

Tom Brady

3.2M (512)

14.70% (-1)

620.1k (801)

203 (5382)

27

Simon Baker

173.2k (2414)

14.06% (=)

77.5k (2037)

93 (5697)

28

LEGO Batman

62.4k (3348)

13.59% (=)

1.4k (4408)

301 (5074)

29

Bundespolizei Karriere

30.9k (3949)

13.17% (=)

0 (5985)

293 (5102)

30

Unfriended

24.4k (4136)

12.55% (=)

1.8k (4264)

39 (5852)

31

Orange France

11.2k (4716)

4.05% (476)

26.5M (=)

1.3k (2718)

32

BMW France

62.2k (3351)

2.19% (1658)

25.6M (=)

1.3k (2575)

33

BMW

14.3M (114)

2.01% (1878)

25.6M (=)

4.3k (613)

34

Star Wars

8.4M (225)

1.93% (1974)

25.4M (=)

2.7k (1166)

35

LifeTricks

1.3M (932)

0.51% (4457)

25.2M (=)

21 (5906)

36

Burberry

10.5M (172)

0.55% (4396)

24.6M (=)

3.5k (843)

37

Cartier Official

6M (301)

0.64% (4261)

24.6M (=)

1.2k (2815)

38

ARTE

150.2k (2531)

0.60% (4319)

24M (=)

2k (1755)

39

Zayn Malik

448k (1630)

6.25% (154)

23.5M (=)

915 (3405)

40

#MyDubai

838.4k (1180)

1.64% (2424)

23.4M (=)

3.9k (702)

41

Kik

175.2k (2396)

2.92% (1018)

23.3M (=)

360 (4916)

42

Chloé

5.4M (324)

0.58% (4350)

23.2M (=)

1.7k (2106)

43

Ariana Grande

116.1M (3)

1.39% (2827)

22M (=)

3.4k (903)

44

LOOKBOOK

1.1M (1032)

1.30% (2995)

21.9M (=)

7.2k (209)

45

Honda

2.1M (683)

1.04% (3456)

20.3M (=)

1.5k (2260)

46

Michael Kors

10.9M (161)

0.48% (4516)

20.2M (=)

4k (698)

47

Selena Gomez

131.4M (1)

2.69% (1187)

19.8M (=)

1.4k (2480)

48

İZMİR BÜYÜKŞEHİR BELEDİYESİ

73.6k (3197)

2.96% (975)

19.2M (=)

1.5k (2302)

49

etsy

1.7M (801)

0.73% (4075)

18.9M (=)

2.3k (1453)

50

La Famiglia Restaurant

625 (5831)

8.45% (0)

18M (=)

264 (5193)

51

Balenciaga

4.8M (371)

0.58% (4356)

17.2M (=)

1.1k (2998)

52

Marvel Entertainment

15.4M (103)

1.41% (2788)

16.9M (=)

1.7k (2058)

53

Discover Atlanta

79.5k (3127)

3.02% (941)

16.8M (=)

896 (3452)

54

Disneyland

6.2M (295)

3.44% (719)

16.7M (=)

1.3k (2581)

55

SAINT LAURENT

3.2M (502)

0.68% (4177)

16.2M (=)

390 (4838)

56

New York City by Liz Eswein

1.3M (905)

1.84% (2102)

16M (=)

1.6k (2176)

57

Visit Colorado

127k (2686)

2.47% (1385)

15.8M (=)

5.1k (459)

58

Christian Louboutin

10.5M (173)

0.81% (3909)

15.7M (=)

3.8k (747)

59

vans

9.6M (188)

1.81% (2167)

15.4M (=)

2.6k (1248)

60

Ford Motor Company

3.1M (516)

1.54% (2587)

15.3M (=)

1.4k (2508)

1

DEL RECORDS

676.5k (1334)

0.36% (4657)

2.1M (351)

43.8k (=)

2

Listín Diario

215.6k (2189)

0.10% (4777)

256 (5230)

42k (=)

3

Instant Bollywood

4.4M (387)

1.74% (2275)

245.8k (1304)

34.7k (=)

4

snoopdogg

20.5M (64)

0.39% (4637)

1.2M (530)

33k (=)

5

FashionNova.com

9.6M (190)

0.47% (4531)

399.6k (1028)

30.3k (=)

6

TC Televisión

766.1k (1229)

0.10% (4779)

461.7k (943)

25.2k (=)

7

Culturizando

703k (1301)

0.26% (4726)

80.1k (2015)

23.8k (=)

8

Inked Magazine

1.8M (758)

0.34% (4675)

1.2M (512)

23.5k (=)

9

NBA

25.9M (49)

1.03% (3487)

11.9M (77)

22.2k (=)

10

Glamour Brasil

1.2M (962)

0.31% (4693)

41.3k (2418)

22k (=)

11

HOT 97

724.3k (1280)

0.42% (4610)

985.4k (602)

21.7k (=)

12

MLB ⚾

4M (424)

2.56% (1299)

4.6M (186)

21.3k (=)

13

HYPEBEAST

5.1M (351)

1.27% (3048)

10.4M (89)

20.6k (=)

14

SportsCenter

10.6M (170)

1.66% (2392)

259.6k (1262)

20.4k (=)

15

Rebel Circus

323.9k (1849)

0.69% (4145)

110.9k (1784)

20.1k (=)

16

شركة مجموعة الراي الإعلامية

108.7k (2830)

0.29% (4708)

348 (5120)

19.8k (=)

17

SuicideGirls

7M (267)

1.06% (3420)

1.5M (459)

19.6k (=)

18

Freedom Of Style

500.8k (1550)

1.42% (2767)

34.1k (2538)

19.5k (=)

19

NFL

10.4M (179)

1.77% (2236)

9.6M (95)

19.2k (=)

20

Del Toro ®||Matthew Chevallard

149.9k (2534)

0.59% (4332)

53.9k (2268)

18.8k (=)

21

Motives Cosmetics Official

2.3M (643)

0.58% (4345)

670.6k (764)

18.6k (=)

22

SHOWPO

1.3M (926)

0.97% (3599)

32k (2581)

18.2k (=)

23

JD

819.1k (1185)

0.67% (4197)

308 (5164)

18k (=)

24

OOTD Magazine

2.9M (533)

1.19% (3195)

2.8M (287)

17.5k (=)

25

Chiara Ferragni

11.3M (154)

1.51% (2641)

414k (1005)

17.4k (=)

26

Telemundo

4.7M (374)

0.28% (4718)

483.7k (906)

17.2k (=)

27

Pink Boutique

367.6k (1769)

0.39% (4627)

2.8k (4013)

16.6k (=)

28

curlbox

363.4k (1773)

1.48% (2683)

748.9k (726)

16k (=)

29

CarLifestyle

3.8M (437)

1.65% (2410)

3.1M (258)

15.9k (=)

30

National Geographic

83.7M (14)

0.90% (3712)

9.5M (99)

15.7k (=)