Keep a close eye on a brand's presence on Instagram and see how they perform.

Identify brands doing best at sparking interest and conversation with the ER (Engagement Rate) ranking - Sort brands by number of followers or #hashtag popularity - Narrow down to your competitors with categories - Get a detailed analysis on each brand's profile page.

all

Brand Categories Followers ER i Average engagement rate of all media. Engagement rate is based on the likes and comments received divided by the number of followers at the time of the post. Posts on hashtag Media posted
1

Selena Gomez

118.2M (=)

2.66% (1262)

16.2M (46)

1.3k (2293)

2

Ariana Grande

103.9M (=)

1.36% (2867)

18.2M (42)

3.1k (809)

3

Taylor Swift

101.3M (=)

1.94% (2026)

11M (67)

975 (2872)

4

Beyoncé

100.2M (=)

2.53% (1364)

9.8M (75)

1.4k (2070)

5

Cristiano Ronaldo

98.7M (+1)

2.58% (1322)

4M (179)

1.8k (1652)

6

Kim Kardashian West

98.6M (-1)

1.38% (2821)

6.1M (118)

3.8k (603)

7

Kylie

92.3M (=)

1.92% (2050)

7.5M (96)

5.1k (332)

8

Justin Bieber

85.1M (=)

2.18% (1717)

28M (21)

3.9k (564)

9

therock

84.2M (=)

1.14% (3234)

1.2M (450)

2.8k (938)

10

Kendall

79.2M (=)

1.82% (2214)

4M (178)

2.8k (942)

11

Nicki Minaj

78.8M (=)

0.89% (3663)

4.2M (170)

4.5k (444)

12

National Geographic

75.9M (=)

1.04% (3389)

6.6M (108)

13.7k (31)

13

Nj

73.1M (=)

1.57% (2531)

3.6M (190)

3.7k (610)

14

nike

71.2M (=)

1.58% (2530)

54.9M (5)

893 (3042)

15

Leo Messi

69.7M (=)

4.37% (422)

5.6M (138)

187 (5102)

16

Khloé

66.9M (=)

2.01% (1945)

1.6M (362)

3.1k (822)

17

Miley Cyrus

64.9M (=)

1.33% (2915)

6.1M (117)

6.1k (220)

18

Jennifer Lopez

63.7M (+1)

1.12% (3255)

1.4M (411)

1.8k (1648)

19

KATY PERRY

63.7M (-1)

1.27% (3009)

3.4M (199)

608 (3782)

20

Demi Lovato

56.7M (=)

2.60% (1310)

6.2M (115)

1.6k (1854)

21

Kourtney Kardashian

56.3M (=)

1.24% (3064)

1.2M (470)

3.1k (794)

22

Victoria's Secret

54.4M (=)

0.93% (3569)

3.6M (193)

4.7k (389)

23

badgalriri

52.5M (=)

1.54% (2592)

1.2M (448)

3.8k (581)

24

Kevin Hart

51.1M (=)

0.67% (4024)

831.7k (578)

4.2k (484)

25

FC Barcelona

49.3M (=)

1.73% (2312)

3.2M (214)

9.3k (77)

26

Real Madrid C.F.

48.4M (=)

1.90% (2082)

7.2M (100)

1.2k (2365)

27

Ellen

44.2M (=)

1.24% (3053)

265.5k (1132)

4.7k (388)

28

Justin Timberlake

43.6M (=)

1.42% (2777)

1.2M (456)

525 (4062)

29

Zendaya

40.7M (=)

2.90% (1077)

570.8k (731)

3.1k (790)

30

Cara Delevingne

39.4M (=)

1.58% (2520)

1.6M (357)

3.3k (716)

31

Parks And Recreation

167.3k (2240)

11.00% (=)

393 (4768)

354 (4591)

32

CONTEMPORARY ART

22.2k (3942)

10.85% (=)

244.6M (2)

98 (5386)

33

Jacob Artist

459.7k (1455)

10.66% (=)

16.3k (2798)

84 (5431)

34

Louis Tomlinson

13M (99)

10.61% (=)

26M (26)

173 (5146)

35

The Killing

11.2k (4419)

10.40% (=)

32.5k (2364)

233 (4961)

36

Disney's NEWSIES

79.1k (2884)

10.34% (=)

154.8k (1433)

461 (4254)

37

Foster The People

291.4k (1782)

10.10% (+1)

170.7k (1384)

600 (3810)

38

Tarkan Tevetoğlu

1.1M (954)

10.03% (-1)

196.5k (1301)

72 (5463)

39

One Direction

17.5M (64)

10.02% (=)

51.9M (6)

726 (3451)

40

TONI MAHFUD†

2.9M (480)

9.96% (=)

38.8k (2272)

923 (2968)

41

queensuniversity

20.1k (4025)

9.95% (=)

49.9k (2149)

618 (3751)

42

Sardinia.in

11.8k (4380)

9.93% (=)

30.5k (2412)

303 (4739)

43

FAUVE

85.2k (2799)

9.91% (=)

101.4k (1669)

424 (4368)

44

Yusa Özcan

45.9k (3366)

9.87% (=)

127.7k (1543)

5 (5640)

45

Verne Q. Powell Flutes

11.3k (4415)

9.78% (=)

2.5k (3822)

433 (4341)

46

True Blood

211.3k (2019)

9.39% (=)

2.8k (3761)

305 (4733)

47

BTS official

3.4M (417)

9.29% (+1)

0 (5622)

321 (4685)

48

AFF Suzuki Cup

113.8k (2559)

9.28% (-1)

7.3k (3252)

436 (4321)

49

ryazan.city

10k (4488)

9.25% (=)

14k (2891)

732 (3434)

50

Wellesley College

10.6k (4449)

9.05% (=)

10.7k (3061)

629 (3721)

51

Zafferano Zaffiro

11.7k (4392)

9.00% (=)

3.7k (3636)

648 (3665)

52

Saechsische Schweiz

16.4k (4157)

8.97% (=)

4.5k (3532)

265 (4866)

53

Evolve

13.3k (4306)

8.89% (=)

2.1k (3937)

92 (5404)

54

University of Dayton

18.8k (4068)

8.88% (+1)

8.3k (3192)

750 (3383)

55

Isac Elliot

457.6k (1460)

8.87% (+1)

257.9k (1150)

1.8k (1597)

56

PONY mag

22.2k (3938)

8.87% (-2)

1.8k (4017)

514 (4094)

57

Belles des Pins

11.2k (4422)

8.76% (=)

239 (4958)

220 (4997)

58

Grand Canyon Athletics

10.5k (4456)

8.74% (=)

3.2k (3719)

1.4k (2040)

59

Cimorelli

658.4k (1209)

8.61% (=)

165.8k (1404)

2k (1495)

60

In-N-Out Burger

216.4k (1997)

8.53% (=)

898.8k (543)

63 (5486)

1

Fashionglama.com Photography

1.2k (5387)

3.39% (0)

365M (=)

383 (4494)

2

CONTEMPORARY ART

22.2k (3942)

10.85% (32)

244.6M (=)

98 (5386)

3

VSCO

3.2M (445)

2.55% (1342)

131.4M (=)

2.5k (1079)

4

Paris

157.2k (2292)

1.82% (2205)

62.4M (=)

726 (3450)

5

nike

71.2M (14)

1.58% (2530)

54.9M (=)

893 (3042)

6

One Direction

17.5M (64)

10.02% (39)

51.9M (=)

726 (3451)

7

Visit Dubai

558.1k (1332)

1.58% (2524)

51.3M (=)

1.1k (2572)

8

Dubai Airports

100.9k (2668)

1.60% (2493)

51.3M (=)

429 (4355)

9

CHANEL

20.6M (51)

0.83% (3765)

48.4M (=)

671 (3607)

10

Tumblr

1.1M (948)

1.31% (2957)

40.7M (=)

540 (4010)

11

visitcalifornia

265.3k (1844)

2.01% (1937)

39.7M (=)

2.5k (1064)

12

Disney

9.1M (165)

1.92% (2055)

37.4M (=)

2.3k (1216)

13

Gucci

14.4M (85)

0.51% (4241)

36M (=)

3.1k (823)

14

Dior Official

15.1M (80)

0.66% (4054)

35.6M (=)

2.3k (1212)

15

Prada

12.1M (111)

0.46% (4309)

34.3M (=)

2.2k (1247)

16

harrystyles

20.2M (54)

12.19% (26)

34.1M (=)

398 (4443)

17

Hermès official account

4.7M (320)

0.65% (4065)

32.7M (=)

1.1k (2537)

18

adidas

13.9M (91)

1.30% (2960)

30.3M (=)

1.1k (2599)

19

VisitMexico

75.1k (2939)

1.75% (2287)

29.4M (=)

707 (3499)

20

Niall Horan

19.3M (58)

7.42% (92)

28.7M (=)

827 (3184)

21

Justin Bieber

85.1M (8)

2.18% (1717)

28M (=)

3.9k (564)

22

gopro

12.2M (109)

3.08% (953)

27.9M (=)

3.4k (697)

23

Starbucks Coffee ☕

14M (90)

2.99% (1004)

27.3M (=)

1.4k (2169)

24

CrossFit

1.9M (648)

1.23% (3080)

26.3M (=)

6.4k (200)

25

GIVENCHY

8.2M (190)

0.53% (4218)

26.2M (=)

2.3k (1240)

26

Louis Tomlinson

13M (99)

10.61% (34)

26M (=)

173 (5146)

27

Las Vegas

371.5k (1615)

2.77% (1180)

25.5M (=)

873 (3077)

28

Louis Vuitton Official

16.6M (69)

0.65% (4068)

25.2M (=)

1.9k (1523)

29

LifeTricks

1.3M (845)

0.51% (4239)

24.1M (=)

21 (5597)

30

Burberry

9.2M (159)

0.72% (3944)

23.9M (=)

3k (868)

1

DEL Records

615.4k (1257)

0.38% (4379)

2M (309)

42.1k (=)

2

Listín Diario

178k (2174)

0.10% (4479)

219 (4994)

32.8k (=)

3

snoopdogg

16.8M (68)

0.43% (4332)

960.9k (529)

28.9k (=)

4

Instant Bollywood ⚡

2.9M (474)

1.36% (2863)

177.1k (1362)

26.8k (=)

5

FashionNova.com

7.5M (211)

0.54% (4211)

173.5k (1374)

23.1k (=)

6

Culturizando

676k (1190)

0.25% (4446)

69.6k (1927)

21.2k (=)

7

NBA

22.8M (48)

1.04% (3404)

9.7M (76)

20.1k (=)

8

Inked Magazine

1.5M (753)

0.32% (4412)

865.7k (562)

20k (=)

9

Glamour Brasil

1.1M (907)

0.35% (4397)

36.8k (2297)

19.2k (=)

10

TC Televisión

632.6k (1237)

0.08% (4482)

475.5k (806)

18.6k (=)

11

MLB ⚾

3.5M (406)

2.77% (1178)

3.7M (187)

18.2k (=)

12

Motives Cosmetics Official

2.3M (543)

0.62% (4102)

620.4k (700)

17.9k (=)

13

Del Toro ®||Matthew Chevallard

150k (2328)

0.62% (4101)

49.5k (2153)

17.8k (=)

14

SuicideGirls

6.4M (252)

1.17% (3172)

1.1M (497)

17.7k (=)

15

HOT 97

618.7k (1251)

0.48% (4287)

775.7k (606)

17.2k (=)

16

SportsCenter

9.1M (164)

1.71% (2348)

202.9k (1283)

16.9k (=)

17

Chiara Ferragni

9M (175)

1.30% (2961)

337.9k (994)

16.4k (=)

18

HYPEBEAST

3.7M (381)

1.36% (2866)

6.7M (106)

16k (=)

19

Rebel Circus

292k (1781)

0.71% (3966)

85.9k (1789)

15.9k (=)

20

NFL

9.2M (158)

2.02% (1931)

8M (92)

15.6k (=)

21

Freedom Of Style

509.4k (1394)

1.59% (2503)

27.7k (2483)

15.6k (=)

22

curlbox

352.8k (1648)

1.59% (2500)

670.9k (666)

15.5k (=)

23

JD Sports Official

705.3k (1173)

2.02% (1924)

892 (4359)

15.5k (=)

24

Pink Boutique

331.9k (1688)

0.41% (4359)

2.7k (3789)

15.2k (=)

25

OOTD Magazine

2.8M (484)

1.37% (2854)

2M (304)

14.8k (=)

26

SHOWPO

1.2M (873)

1.00% (3456)

21.8k (2635)

14.8k (=)

27

شركة مجموعة الراي الإعلامية

94.6k (2722)

0.33% (4411)

271 (4918)

14.6k (+1)

28

Gypsy Warrior

870.3k (1061)

1.08% (3326)

83.3k (1809)

14.6k (-1)

29

CarLifestyle

3.9M (366)

1.87% (2133)

2.2M (294)

13.9k (=)

30

Her World Singapore

37.3k (3526)

0.53% (4222)

3.3k (3711)

13.7k (=)