Keep a close eye on a brand's presence on Instagram and see how they perform.

Identify brands doing best at sparking interest and conversation with the ER (Engagement Rate) ranking - Sort brands by number of followers or #hashtag popularity - Narrow down to your competitors with categories - Get a detailed analysis on each brand's profile page.

all

Brand Categories Followers ER i Average engagement rate of all media. Engagement rate is based on the likes and comments received divided by the number of followers at the time of the post. Posts on hashtag Media posted
1

Selena Gomez

132.8M (=)

2.70% (1192)

20.4M (48)

1.4k (2527)

2

Cristiano Ronaldo

119.6M (=)

2.72% (1170)

5.2M (180)

2.2k (1631)

3

Ariana Grande

117.1M (=)

1.40% (2838)

22.6M (45)

3.4k (922)

4

Beyoncé

110.4M (=)

2.29% (1548)

11.3M (88)

1.6k (2252)

5

Kim Kardashian West

106.5M (=)

1.33% (2958)

8.2M (111)

4.1k (683)

6

Taylor Swift

106.1M (=)

1.78% (2230)

12.9M (73)

101 (5750)

7

Kylie

100.9M (=)

1.99% (1923)

10.4M (96)

5.3k (434)

8

therock

99M (=)

1.07% (3434)

1.6M (431)

3.3k (936)

9

Justin Bieber

96.2M (=)

2.23% (1612)

32.3M (24)

4.3k (639)

10

Nj

87.9M (=)

1.79% (2219)

4.7M (189)

4.1k (695)

11

Kendall

86.5M (=)

1.93% (2005)

5.3M (176)

2.9k (1129)

12

Leo Messi

86.3M (=)

3.84% (554)

7.3M (128)

283 (5202)

13

Barbie®

85.5M (=)

0.83% (3906)

5.5M (170)

5.2k (465)

14

National Geographic

85.1M (=)

0.89% (3783)

10M (99)

16.1k (28)

15

nike

75.7M (=)

1.21% (3177)

65M (7)

904 (3502)

16

Miley Cyrus

74M (=)

1.23% (3131)

6.6M (142)

6.7k (254)

17

Jennifer Lopez

71.9M (=)

0.97% (3609)

1.7M (416)

2.2k (1618)

18

Khloé

71.9M (=)

1.84% (2124)

1.9M (377)

3.2k (974)

19

KATY PERRY

68.4M (=)

0.95% (3646)

4.1M (215)

864 (3589)

20

Demi Lovato

65.1M (=)

2.27% (1571)

7.1M (130)

2k (1801)

21

Kourtney Kardashian

60.2M (=)

1.22% (3154)

1.5M (475)

3.4k (901)

22

badgalriri

59.5M (=)

1.65% (2442)

1.5M (467)

4.2k (660)

23

Victoria's Secret

58.6M (=)

0.75% (4078)

4.3M (206)

5.7k (380)

24

Kevin Hart

56.5M (=)

0.66% (4258)

954.9k (632)

5k (497)

25

Real Madrid C.F.

55M (=)

1.82% (2170)

9.2M (106)

1.9k (1881)

26

FC Barcelona

54.5M (=)

1.67% (2396)

3.9M (225)

10.3k (88)

27

Ellen

50.3M (=)

1.02% (3540)

339.1k (1141)

5.7k (386)

28

Justin Timberlake

48.3M (=)

1.32% (2985)

1.3M (510)

612 (4246)

29

Zendaya

47.5M (=)

2.93% (1012)

876k (656)

3.3k (943)

30

Vin Diesel

46.6M (=)

1.88% (2071)

547.4k (866)

1.3k (2691)

31

BTS official

8.2M (238)

12.84% (=)

0 (6046)

356 (4996)

32

Unfriended

24.1k (4194)

12.56% (=)

1.8k (4321)

39 (5932)

33

harrystyles

23M (57)

11.79% (=)

36.2M (20)

417 (4835)

34

Swimming

12.9k (4671)

11.77% (=)

1 (5978)

405 (4859)

35

SteakEat

11.4k (4769)

11.74% (=)

369 (5162)

105 (5730)

36

Champagne Canard-Duchêne

10.8k (4806)

10.97% (=)

3.6k (3946)

105 (5731)

37

Jacob Artist

464.1k (1624)

10.91% (=)

17.2k (3007)

86 (5802)

38

Parks And Recreation

172.7k (2450)

10.85% (=)

422 (5109)

356 (4997)

39

Kevin Spacey

691.2k (1337)

10.84% (=)

132.3k (1704)

43 (5928)

40

Justpaintings

19.2k (4390)

10.79% (=)

5.3k (3707)

115 (5695)

41

michael clifford

4.9M (370)

10.71% (=)

307.4k (1192)

432 (4788)

42

The Killing

12.5k (4702)

10.57% (=)

35.3k (2551)

233 (5367)

43

Tarkan Tevetoğlu

2.3M (647)

10.56% (=)

308.6k (1190)

138 (5623)

44

Disney's NEWSIES

88.8k (3069)

10.18% (=)

189.8k (1487)

468 (4691)

45

One Direction

17.3M (90)

10.05% (=)

54M (10)

726 (3937)

46

FAUVE

82.6k (3138)

10.01% (=)

104k (1866)

425 (4802)

47

TONI MAHFUD†

3.4M (490)

9.96% (=)

53.1k (2303)

954 (3385)

48

queensuniversity

23.4k (4220)

9.78% (=)

59.6k (2243)

687 (4045)

49

The Lego Movie

33.3k (3925)

9.66% (=)

94.8k (1927)

54 (5903)

50

Agatha Christie Ltd

15.6k (4531)

9.64% (=)

185.5k (1506)

503 (4568)

51

Mono County Tourism

18.5k (4424)

9.56% (=)

4.4k (3823)

851 (3618)

52

True Blood

220.2k (2215)

9.45% (=)

3.5k (3955)

307 (5126)

53

Ted Wells Living:Simple

10.2k (4838)

9.42% (=)

529 (5002)

625 (4219)

54

Sardinia.in

14.8k (4575)

9.41% (=)

45k (2393)

376 (4945)

55

CONTEMPORARY ART

22.7k (4243)

9.38% (=)

325.4M (3)

92 (5782)

56

Yusa Özcan

44.3k (3678)

9.22% (=)

232.9k (1361)

6 (6045)

57

AFF Suzuki Cup

106.1k (2899)

9.19% (=)

7.5k (3500)

438 (4772)

58

Louis Tomlinson

14.1M (123)

9.12% (=)

27.3M (31)

233 (5365)

59

The Voice van Vlaanderen

12.3k (4715)

9.02% (=)

1.3k (4517)

405 (4858)

60

Nature Valley

24.5k (4185)

9.01% (=)

108.7k (1827)

1.2k (2799)

1

VEREL

488 (5950)

5.08% (0)

465.5M (=)

267 (5259)

2

Fashionglama.com Photography

1.3k (5770)

3.19% (0)

465.5M (=)

439 (4768)

3

CONTEMPORARY ART

22.7k (4243)

9.38% (55)

325.4M (=)

92 (5782)

4

A FIRMA

425 (5964)

31.53% (0)

182M (=)

141 (5610)

5

VSCO

3.5M (478)

2.24% (1606)

158.5M (=)

3k (1084)

6

Paris

168.7k (2463)

1.57% (2558)

77.1M (=)

880 (3552)

7

nike

75.7M (15)

1.21% (3177)

65M (=)

904 (3502)

8

Visit Dubai

761.9k (1259)

1.69% (2376)

61.3M (=)

1.4k (2463)

9

Dubai Airports

152.4k (2560)

1.13% (3321)

61.3M (=)

580 (4350)

10

One Direction

17.3M (90)

10.05% (45)

54M (=)

726 (3937)

11

CHANEL

25.9M (51)

0.65% (4277)

53.3M (=)

950 (3396)

12

visitcalifornia

316.2k (1899)

1.81% (2186)

50.5M (=)

3k (1054)

13

Tumblr

1.3M (951)

1.01% (3549)

48.9M (=)

804 (3734)

14

Disney

10.8M (172)

1.55% (2593)

44.9M (=)

3k (1044)

15

Gucci

20.6M (67)

0.51% (4500)

42.4M (=)

4.1k (688)

16

adidas

18M (83)

1.12% (3348)

39.3M (=)

927 (3442)

17

Dior Official

18.2M (82)

0.55% (4444)

39.1M (=)

3.3k (939)

18

VisitMexico

212.1k (2249)

2.60% (1286)

37.7M (=)

1.2k (2894)

19

Prada

14.4M (116)

0.35% (4722)

36.4M (=)

3.2k (1003)

20

harrystyles

23M (57)

11.79% (33)

36.2M (=)

417 (4835)

21

Hermès official account

6.1M (308)

0.51% (4525)

35.7M (=)

1.5k (2394)

22

CrossFit

2.3M (661)

1.06% (3458)

33.9M (=)

8.1k (158)

23

GoPro

13.6M (129)

2.62% (1267)

33.6M (=)

4k (700)

24

Justin Bieber

96.2M (9)

2.23% (1612)

32.3M (=)

4.3k (639)

25

Starbucks Coffee ☕

16M (101)

2.59% (1289)

30.4M (=)

1.5k (2301)

26

Niall Horan

20.3M (70)

6.36% (145)

30.1M (=)

1k (3191)

27

YouTube

11.6M (155)

0.96% (3634)

28.8M (=)

1.3k (2730)

28

Las Vegas

470k (1614)

2.92% (1020)

28.5M (=)

974 (3331)

29

Louis Vuitton Official

20.9M (65)

0.55% (4446)

28M (=)

2.4k (1445)

30

GIVENCHY

9.6M (203)

0.42% (4646)

27.3M (=)

2.7k (1260)

1

DEL RECORDS

687.1k (1344)

0.36% (4712)

2.1M (364)

44k (=)

2

Listín Diario

219.4k (2222)

0.10% (4833)

258 (5299)

43k (=)

3

Instant Bollywood

4.8M (378)

1.74% (2298)

262k (1283)

36k (=)

4

snoopdogg

21.3M (63)

0.39% (4682)

1.2M (534)

33.7k (=)

5

FashionNova.com

10.3M (186)

0.47% (4592)

451.7k (977)

31.4k (=)

6

TC Televisión

784k (1234)

0.10% (4835)

459.3k (969)

26.1k (=)

7

Culturizando

705.6k (1328)

0.70% (4160)

81.3k (2037)

24.1k (=)

8

Inked Magazine

1.8M (764)

0.34% (4726)

1.3M (511)

24k (=)

9

NBA

26.4M (49)

1.03% (3525)

12.2M (81)

22.9k (=)

10

Glamour Brasil

1.2M (974)

0.31% (4749)

41.5k (2448)

22.3k (=)

11

HOT 97

740.8k (1287)

0.42% (4655)

1M (608)

22k (=)

12

MLB ⚾

4M (432)

2.56% (1324)

4.7M (191)

21.5k (=)

13

HYPEBEAST

5.3M (344)

1.26% (3080)

11.1M (90)

21.2k (=)

14

SportsCenter

10.9M (170)

1.66% (2404)

268k (1267)

20.9k (=)

15

Rebel Circus

327.7k (1867)

0.69% (4178)

114.5k (1794)

20.8k (=)

16

شركة مجموعة الراي الإعلامية

110.5k (2860)

0.29% (4764)

350 (5179)

20.4k (=)

17

NFL

10.6M (178)

1.75% (2282)

9.9M (101)

19.9k (=)

18

SuicideGirls

7.1M (271)

1.05% (3478)

1.6M (452)

19.8k (=)

19

Freedom Of Style

504.8k (1574)

1.42% (2796)

35.4k (2549)

19.8k (=)

20

Del Toro ®||Matthew Chevallard

149.2k (2576)

0.59% (4376)

55.4k (2285)

18.9k (=)

21

SHOWPO

1.3M (939)

0.96% (3633)

33.4k (2573)

18.8k (=)

22

Motives Cosmetics Official

2.3M (663)

0.58% (4399)

677.7k (779)

18.7k (=)

23

JD

860.4k (1183)

0.67% (4226)

351 (5177)

18.4k (=)

24

OOTD Magazine

2.9M (548)

1.17% (3253)

2.9M (284)

18k (=)

25

Telemundo

4.9M (373)

0.28% (4767)

492.2k (917)

17.8k (=)

26

Chiara Ferragni

11.6M (157)

1.54% (2618)

430.4k (1010)

17.6k (=)

27

Pink Boutique

371.1k (1792)

0.39% (4677)

2.8k (4073)

16.8k (=)

28

National Geographic

85.1M (14)

0.89% (3783)

10M (99)

16.1k (=)

29

CarLifestyle

3.8M (452)

1.62% (2478)

3.3M (254)

16k (=)

30

curlbox

363.6k (1805)

1.46% (2731)

760.1k (734)

16k (=)