Keep a close eye on a brand's presence on Instagram and see how they perform.

Identify brands doing best at sparking interest and conversation with the ER (Engagement Rate) ranking - Sort brands by number of followers or #hashtag popularity - Narrow down to your competitors with categories - Get a detailed analysis on each brand's profile page.

all

Brand Categories Followers ER i Average engagement rate of all media. Engagement rate is based on the likes and comments received divided by the number of followers at the time of the post. Posts on hashtag Media posted
1

Selena Gomez

121.3M (=)

2.65% (1265)

16.6M (46)

1.3k (2318)

2

Ariana Grande

107.4M (=)

1.36% (2877)

18.7M (42)

3.1k (823)

3

Beyoncé

102.6M (=)

2.47% (1414)

9.9M (77)

1.5k (2093)

4

Taylor Swift

102.4M (=)

1.94% (2028)

11.1M (68)

976 (2931)

5

Cristiano Ronaldo

102.3M (=)

2.60% (1302)

4.1M (180)

1.8k (1657)

6

Kim Kardashian West

100.4M (=)

1.37% (2857)

6.3M (115)

3.8k (607)

7

Kylie

94.4M (=)

1.94% (2033)

7.9M (96)

5.2k (334)

8

Justin Bieber

87.6M (=)

2.26% (1639)

28.4M (22)

4k (571)

9

therock

87.4M (=)

1.12% (3272)

1.3M (447)

2.9k (938)

10

Kendall

81.1M (=)

1.85% (2170)

4.2M (177)

2.8k (966)

11

Nicki Minaj

80.6M (=)

0.87% (3729)

4.3M (170)

4.6k (437)

12

National Geographic

77.8M (=)

1.02% (3459)

7.1M (105)

14k (30)

13

Nj

75.4M (=)

1.59% (2514)

3.7M (191)

3.8k (613)

14

Leo Messi

72.6M (=)

4.47% (386)

5.9M (130)

190 (5166)

15

nike

72.4M (=)

1.54% (2591)

56.2M (5)

897 (3101)

16

Khloé

67.8M (=)

1.97% (1988)

1.6M (365)

3.1k (840)

17

Miley Cyrus

67.1M (=)

1.32% (2942)

6.2M (120)

6.2k (226)

18

Jennifer Lopez

65.6M (=)

1.09% (3332)

1.4M (403)

1.8k (1633)

19

KATY PERRY

65.2M (=)

1.19% (3173)

3.5M (203)

660 (3711)

20

Demi Lovato

58.4M (=)

2.54% (1343)

6.3M (116)

1.6k (1856)

21

Kourtney Kardashian

57.5M (=)

1.24% (3083)

1.2M (468)

3.2k (810)

22

Victoria's Secret

55.7M (=)

0.92% (3633)

3.6M (196)

4.8k (396)

23

badgalriri

53.6M (=)

1.54% (2588)

1.3M (455)

3.9k (587)

24

Kevin Hart

52.3M (=)

0.67% (4080)

836.7k (593)

4.3k (488)

25

FC Barcelona

50.4M (=)

1.73% (2330)

3.3M (214)

9.5k (80)

26

¡CAMPEONES!

49.8M (=)

1.92% (2046)

7.5M (99)

1.3k (2264)

27

Ellen

45.7M (=)

1.19% (3159)

274.4k (1134)

4.9k (388)

28

Justin Timberlake

44.7M (=)

1.41% (2802)

1.2M (463)

531 (4112)

29

Zendaya

42M (=)

2.87% (1086)

595.4k (734)

3.2k (815)

30

Cara Delevingne

40.3M (=)

1.59% (2512)

1.6M (361)

3.4k (736)

31

Parks And Recreation

167.1k (2282)

11.01% (+1)

396 (4828)

354 (4657)

32

PowWow Smile

28.4k (3782)

10.93% (-1)

232 (5027)

134 (5326)

33

Mono County Tourism

13.9k (4324)

10.82% (=)

2.7k (3845)

590 (3915)

34

Jacob Artist

460.1k (1491)

10.70% (=)

16.4k (2816)

84 (5494)

35

CONTEMPORARY ART

22.9k (3970)

10.67% (=)

254.4M (2)

96 (5448)

36

The Killing

11.4k (4473)

10.43% (=)

33.1k (2392)

233 (5034)

37

Kevin Spacey

440.8k (1520)

10.31% (=)

91.8k (1765)

37 (5607)

38

Louis Tomlinson

13.2M (102)

10.19% (=)

26.1M (26)

183 (5184)

39

Disney's NEWSIES

81.2k (2898)

10.15% (=)

156.6k (1449)

467 (4306)

40

One Direction

17.5M (67)

10.02% (=)

52M (8)

726 (3522)

41

queensuniversity

20.5k (4060)

9.96% (=)

51.2k (2158)

626 (3816)

42

TONI MAHFUD†

3M (479)

9.93% (=)

41.5k (2257)

927 (3027)

43

FAUVE

84.7k (2857)

9.92% (=)

101.1k (1700)

424 (4443)

44

Tarkan Tevetoğlu

1.2M (892)

9.90% (=)

201.6k (1302)

79 (5510)

45

Sardinia.in

13.3k (4360)

9.69% (=)

33.1k (2386)

326 (4742)

46

BTS official

3.8M (387)

9.63% (=)

0 (5750)

330 (4734)

47

Verne Q. Powell Flutes

11.4k (4469)

9.57% (=)

2.7k (3842)

438 (4392)

48

True Blood

212.2k (2045)

9.40% (=)

2.9k (3803)

305 (4807)

49

Yusa Özcan

45.5k (3403)

9.25% (=)

132.5k (1541)

6 (5698)

50

AFF Suzuki Cup

112.1k (2611)

9.14% (=)

7.3k (3299)

438 (4393)

51

Foster The People

304.2k (1781)

9.12% (=)

172.9k (1397)

642 (3755)

52

Wellesley College

10.9k (4491)

9.11% (=)

11.4k (3060)

666 (3692)

53

ryazan.city

10k (4558)

9.09% (=)

15.6k (2848)

740 (3487)

54

Evolve

13.2k (4371)

8.88% (=)

2k (3988)

92 (5462)

55

University of Dayton

19.1k (4110)

8.85% (=)

8.6k (3196)

764 (3425)

56

Isac Elliot

457.4k (1494)

8.79% (=)

259k (1164)

1.8k (1644)

57

Zafferano Zaffiro

12.8k (4387)

8.73% (=)

3.9k (3649)

671 (3672)

58

Saechsische Schweiz

17.1k (4192)

8.72% (=)

5k (3509)

282 (4884)

59

Grand Canyon Athletics

10.6k (4510)

8.63% (=)

3.3k (3732)

1.5k (2070)

60

In-N-Out Burger

227.9k (1987)

8.61% (+1)

908k (554)

63 (5547)

1

Fashionglama.com Photography

1.2k (5446)

3.32% (0)

377.8M (=)

390 (4540)

2

CONTEMPORARY ART

22.9k (3970)

10.67% (35)

254.4M (=)

96 (5448)

3

VSCO

3.2M (455)

2.48% (1401)

135.2M (=)

2.6k (1068)

4

Paris

158.1k (2320)

1.79% (2251)

64.2M (=)

735 (3495)

5

nike

72.4M (15)

1.54% (2591)

56.2M (=)

897 (3101)

6

Visit Dubai

581.6k (1328)

1.59% (2525)

52.6M (=)

1.2k (2557)

7

Dubai Airports

106.2k (2658)

1.54% (2587)

52.6M (=)

446 (4370)

8

One Direction

17.5M (67)

10.02% (40)

52M (=)

726 (3522)

9

CHANEL

22M (50)

0.80% (3842)

49M (=)

711 (3564)

10

Tumblr

1.1M (948)

1.25% (3051)

41.5M (=)

571 (3980)

11

visitcalifornia

274.3k (1850)

1.95% (2014)

41.2M (=)

2.6k (1050)

12

Disney

9.5M (162)

1.85% (2158)

38.4M (=)

2.4k (1177)

13

Gucci

15.3M (86)

0.51% (4303)

36.6M (=)

3.2k (806)

14

Dior Official

15.7M (80)

0.63% (4134)

36M (=)

2.5k (1132)

15

Prada

12.6M (109)

0.44% (4385)

34.5M (=)

2.4k (1217)

16

harrystyles

20.8M (54)

12.14% (26)

34.4M (=)

401 (4503)

17

Hermès official account

4.9M (316)

0.62% (4144)

33.1M (=)

1.2k (2514)

18

adidas

14.7M (88)

1.28% (3002)

31.6M (=)

1.1k (2645)

19

VisitMexico

86.2k (2831)

1.86% (2153)

30.4M (=)

746 (3472)

20

Niall Horan

19.4M (59)

6.94% (117)

28.9M (=)

888 (3119)

21

gopro

12.5M (111)

2.99% (1002)

28.6M (=)

3.5k (696)

22

Justin Bieber

87.6M (8)

2.26% (1639)

28.4M (=)

4k (571)

23

Starbucks Coffee ☕

14.5M (90)

2.93% (1043)

27.8M (=)

1.4k (2203)

24

CrossFit

2M (645)

1.19% (3158)

27.3M (=)

6.7k (189)

25

GIVENCHY

8.5M (188)

0.52% (4285)

26.3M (=)

2.3k (1258)

26

Louis Tomlinson

13.2M (102)

10.19% (38)

26.1M (=)

183 (5184)

27

Las Vegas

384.7k (1612)

2.80% (1162)

25.9M (=)

885 (3124)

28

Louis Vuitton Official

17.3M (69)

0.62% (4151)

25.5M (=)

2k (1512)

29

LifeTricks

1.3M (858)

0.51% (4292)

24.3M (=)

21 (5657)

30

Burberry

9.5M (164)

0.69% (4035)

24M (=)

3k (861)

1

DEL Records

627.6k (1269)

0.38% (4447)

2M (312)

42.4k (=)

2

Listín Diario

184.3k (2176)

0.09% (4548)

217 (5055)

34.7k (=)

3

snoopdogg

17.5M (68)

0.42% (4408)

998.3k (531)

29.5k (=)

4

Instant Bollywood ⚡

3.2M (458)

1.39% (2822)

185.8k (1357)

28k (=)

5

FashionNova.com

7.9M (204)

0.52% (4279)

197.4k (1315)

24.2k (=)

6

Culturizando

683.5k (1203)

0.25% (4511)

71.7k (1939)

21.6k (=)

7

Inked Magazine

1.6M (755)

0.32% (4475)

921.9k (544)

20.6k (=)

8

NBA

23.4M (48)

1.03% (3449)

10M (75)

20.5k (=)

9

TC Televisión

651.6k (1239)

0.08% (4551)

473.2k (830)

19.8k (=)

10

Glamour Brasil

1.2M (915)

0.35% (4465)

37.6k (2314)

19.6k (=)

11

MLB ⚾

3.6M (413)

2.73% (1220)

3.8M (188)

18.7k (=)

12

SuicideGirls

6.6M (253)

1.15% (3233)

1.1M (491)

18k (=)

13

Del Toro ®||Matthew Chevallard

149.8k (2359)

0.62% (4158)

50.1k (2170)

18k (=)

14

Motives Cosmetics Official

2.3M (552)

0.62% (4160)

630.2k (706)

18k (=)

15

HOT 97

632.5k (1263)

0.46% (4373)

802.2k (611)

17.9k (=)

16

SportsCenter

9.4M (169)

1.69% (2381)

211k (1279)

17.5k (=)

17

HYPEBEAST

3.9M (378)

1.35% (2880)

7.2M (102)

16.7k (=)

18

Chiara Ferragni

9.6M (157)

1.34% (2904)

352.9k (988)

16.6k (=)

19

Rebel Circus

298.8k (1789)

0.71% (4006)

88.9k (1794)

16.6k (=)

20

JD Sports Official

720.7k (1179)

0.69% (4039)

888 (4408)

16k (+1)

21

NFL

9.4M (168)

1.98% (1972)

8.1M (94)

16k (-1)

22

curlbox

356.7k (1674)

1.57% (2560)

683.9k (677)

15.7k (=)

23

شركة مجموعة الراي الإعلامية

97.3k (2732)

0.31% (4480)

277 (4966)

15.6k (=)

24

Freedom Of Style

509.4k (1417)

1.59% (2515)

28.4k (2494)

15.6k (=)

25

Pink Boutique

337k (1705)

0.40% (4419)

2.7k (3838)

15.4k (=)

26

SHOWPO

1.2M (880)

1.00% (3491)

23.2k (2629)

15.3k (=)

27

OOTD Magazine

2.9M (495)

1.34% (2912)

2.2M (303)

15.1k (=)

28

Gypsy Warrior

871.7k (1081)

1.07% (3363)

84.1k (1835)

14.8k (=)

29

CarLifestyle

3.9M (380)

1.82% (2204)

2.3M (290)

14.3k (=)

30

National Geographic

77.8M (12)

1.02% (3459)

7.1M (105)

14k (=)