Keep a close eye on a brand's presence on Instagram and see how they perform.

Identify brands doing best at sparking interest and conversation with the ER (Engagement Rate) ranking - Sort brands by number of followers or #hashtag popularity - Narrow down to your competitors with categories - Get a detailed analysis on each brand's profile page.

all

Brand Categories Followers ER i Average engagement rate of all media. Engagement rate is based on the likes and comments received divided by the number of followers at the time of the post. Posts on hashtag Media posted
1

Selena Gomez

130M (=)

2.66% (1211)

19.4M (46)

1.4k (2474)

2

Cristiano Ronaldo

115.6M (=)

2.68% (1197)

4.9M (176)

2.1k (1630)

3

Ariana Grande

115.5M (=)

1.39% (2819)

21.7M (42)

3.4k (888)

4

Beyoncé

108.4M (=)

2.32% (1499)

11M (82)

1.5k (2222)

5

Kim Kardashian West

104.7M (=)

1.33% (2933)

7.7M (110)

4k (670)

6

Taylor Swift

104.4M (=)

1.80% (2180)

12.4M (69)

78 (5718)

7

Kylie

99.4M (=)

1.98% (1903)

9.8M (90)

5.3k (405)

8

therock

95.9M (=)

1.08% (3375)

1.5M (436)

3.2k (953)

9

Justin Bieber

93.7M (=)

2.18% (1653)

31.4M (22)

4.3k (607)

10

Kendall

84.7M (=)

1.90% (2021)

5M (172)

2.8k (1086)

11

Nj

84.3M (=)

1.74% (2274)

4.5M (186)

4k (676)

12

Barbie®

84.1M (=)

0.83% (3849)

5.2M (168)

5.1k (445)

13

Leo Messi

83.4M (=)

3.79% (559)

6.9M (124)

270 (5140)

14

National Geographic

82.8M (=)

0.92% (3661)

9.2M (98)

15.5k (30)

15

nike

75.2M (=)

1.27% (3023)

62.7M (5)

912 (3371)

16

Miley Cyrus

73M (=)

1.24% (3090)

6.6M (135)

6.6k (237)

17

Jennifer Lopez

70.1M (=)

0.99% (3541)

1.6M (405)

2.1k (1628)

18

Khloé

70M (=)

1.85% (2087)

1.9M (372)

3.2k (936)

19

KATY PERRY

68.1M (=)

0.97% (3561)

4M (208)

832 (3543)

20

Demi Lovato

62.6M (=)

2.26% (1576)

6.9M (123)

1.9k (1797)

21

Kourtney Kardashian

59.4M (=)

1.23% (3106)

1.4M (473)

3.4k (883)

22

badgalriri

58.1M (=)

1.60% (2484)

1.5M (458)

4.1k (643)

23

Victoria's Secret

57.6M (=)

0.80% (3913)

4.1M (204)

5.4k (397)

24

Kevin Hart

55.2M (=)

0.65% (4210)

927.8k (610)

4.8k (504)

25

Real Madrid C.F.

53.8M (=)

1.85% (2081)

8.8M (101)

1.8k (1958)

26

FC Barcelona

53.1M (=)

1.68% (2364)

3.7M (220)

10k (84)

27

Ellen

49.2M (=)

1.07% (3411)

314.8k (1148)

5.4k (395)

28

Justin Timberlake

47M (=)

1.34% (2907)

1.3M (493)

570 (4263)

29

Zendaya

45.5M (=)

2.90% (1011)

807k (675)

3.3k (914)

30

Vin Diesel

45.4M (=)

1.88% (2046)

535.6k (850)

1.3k (2612)

31

BTS official

6.6M (273)

12.18% (=)

0 (5970)

356 (4892)

32

harrystyles

22.3M (57)

11.81% (=)

35.9M (17)

415 (4725)

33

Swimming

13.3k (4554)

11.77% (=)

1 (5874)

405 (4752)

34

SteakEat

11.5k (4666)

11.72% (=)

343 (5090)

106 (5621)

35

Parks And Recreation

168.5k (2410)

10.91% (=)

417 (5013)

355 (4896)

36

Jacob Artist

460.3k (1600)

10.81% (=)

17k (2958)

86 (5691)

37

michael clifford

4.8M (364)

10.78% (=)

306.2k (1162)

427 (4687)

38

The Lego Movie

33.8k (3829)

10.77% (=)

93.4k (1889)

52 (5784)

39

Kevin Spacey

691.6k (1297)

10.67% (=)

123.4k (1697)

43 (5809)

40

The Killing

12.1k (4629)

10.53% (=)

34.8k (2502)

233 (5249)

41

Justpaintings

18.1k (4362)

10.25% (=)

4.8k (3685)

115 (5580)

42

Disney's NEWSIES

88.4k (3004)

10.17% (=)

181.9k (1478)

468 (4561)

43

One Direction

17.3M (84)

10.05% (=)

53.5M (8)

726 (3817)

44

Agatha Christie Ltd

12.2k (4621)

10.00% (=)

165k (1529)

447 (4626)

45

FAUVE

82.8k (3067)

10.00% (=)

103.1k (1822)

425 (4690)

46

TONI MAHFUD†

3.3M (480)

9.96% (=)

52.3k (2268)

943 (3296)

47

queensuniversity

22.8k (4161)

9.75% (=)

57.2k (2220)

672 (3971)

48

Mono County Tourism

17.6k (4371)

9.70% (=)

4.2k (3777)

784 (3664)

49

Tarkan Tevetoğlu

1.9M (733)

9.68% (+1)

287.5k (1195)

111 (5602)

50

Ted Wells Living:Simple

10.3k (4738)

9.64% (-1)

529 (4895)

608 (4143)

51

True Blood

219.6k (2150)

9.44% (=)

3.4k (3898)

307 (5023)

52

CONTEMPORARY ART

23k (4154)

9.37% (=)

305.7M (2)

92 (5669)

53

Kinky Boots on Broadway

122.9k (2688)

9.37% (+1)

209.8k (1388)

646 (4043)

54

Sardinia.in

14.7k (4496)

9.36% (-1)

43.2k (2364)

368 (4863)

55

Louis Tomlinson

14M (116)

9.27% (=)

27M (27)

223 (5287)

56

Yusa Özcan

44.6k (3607)

9.22% (+1)

201.6k (1421)

6 (5917)

57

AFF Suzuki Cup

107.7k (2808)

9.19% (+1)

7.5k (3437)

438 (4653)

58

STABILO Singapore

11.2k (4691)

9.16% (-2)

828 (4648)

373 (4851)

59

Evolve

12.7k (4589)

8.88% (=)

2k (4169)

92 (5668)

60

Henrikh Mkhitaryan

2.3M (635)

8.86% (=)

547 (4877)

144 (5494)

1

Fashionglama.com Photography

1.3k (5654)

3.20% (0)

441.3M (=)

427 (4686)

2

CONTEMPORARY ART

23k (4154)

9.37% (52)

305.7M (=)

92 (5669)

3

VSCO

3.4M (467)

2.28% (1544)

152.8M (=)

2.9k (1071)

4

Paris

165.5k (2424)

1.55% (2555)

73.6M (=)

857 (3492)

5

nike

75.2M (15)

1.27% (3023)

62.7M (=)

912 (3371)

6

Visit Dubai

660.4k (1334)

1.58% (2510)

58.6M (=)

1.4k (2493)

7

Dubai Airports

137.1k (2596)

1.21% (3148)

58.6M (=)

543 (4340)

8

One Direction

17.3M (84)

10.05% (43)

53.5M (=)

726 (3817)

9

CHANEL

25M (51)

0.69% (4128)

52.1M (=)

879 (3450)

10

visitcalifornia

305.8k (1878)

1.83% (2120)

48.2M (=)

2.9k (1052)

11

Tumblr

1.2M (939)

1.04% (3451)

46.8M (=)

740 (3777)

12

Disney

10.5M (168)

1.60% (2485)

43.1M (=)

2.9k (1069)

13

Gucci

18.9M (74)

0.50% (4459)

40.6M (=)

3.9k (705)

14

Dior Official

17.7M (82)

0.57% (4339)

38.3M (=)

3.1k (975)

15

adidas

17.2M (87)

1.16% (3244)

37.3M (=)

950 (3278)

16

Prada

13.9M (118)

0.36% (4626)

35.9M (=)

3k (1039)

17

harrystyles

22.3M (57)

11.81% (32)

35.9M (=)

415 (4725)

18

VisitMexico

160.7k (2452)

2.49% (1359)

35.8M (=)

1.1k (3013)

19

Hermès official account

5.8M (303)

0.52% (4416)

35M (=)

1.4k (2407)

20

gopro

13.4M (127)

2.69% (1189)

32.4M (=)

3.9k (699)

21

CrossFit

2.2M (656)

1.08% (3374)

32.2M (=)

7.8k (161)

22

Justin Bieber

93.7M (9)

2.18% (1653)

31.4M (=)

4.3k (607)

23

Niall Horan

19.9M (68)

6.41% (142)

29.8M (=)

1k (3156)

24

Starbucks Coffee ☕

15.8M (95)

2.71% (1164)

29.8M (=)

1.5k (2282)

25

Las Vegas

450.1k (1612)

2.84% (1073)

28M (=)

953 (3273)

26

Louis Vuitton Official

19.9M (67)

0.57% (4343)

27.2M (=)

2.3k (1461)

27

Louis Tomlinson

14M (116)

9.27% (55)

27M (=)

223 (5287)

28

YouTube

10.9M (158)

0.97% (3582)

27M (=)

1.2k (2711)

29

GIVENCHY

9.3M (197)

0.44% (4546)

26.9M (=)

2.6k (1254)

30

Orange France

11.2k (4687)

4.05% (477)

26.2M (=)

1.3k (2672)

1

DEL Records

658.8k (1335)

0.37% (4623)

2.1M (343)

43.4k (=)

2

Listín Diario

211.1k (2193)

0.10% (4747)

238 (5218)

41.3k (=)

3

Instant Bollywood

4.1M (405)

1.74% (2273)

236.7k (1310)

33.8k (=)

4

snoopdogg

20M (66)

0.39% (4609)

1.2M (531)

32.5k (=)

5

FashionNova.com

9.3M (194)

0.48% (4499)

365k (1063)

29.5k (=)

6

TC Televisión

751.8k (1228)

0.09% (4749)

462.7k (926)

24.6k (=)

7

Culturizando

700k (1287)

0.26% (4698)

79.1k (2005)

23.5k (=)

8

Inked Magazine

1.8M (758)

0.33% (4651)

1.2M (517)

23.1k (=)

9

NBA

25.6M (49)

1.03% (3464)

11.6M (76)

21.9k (=)

10

Glamour Brasil

1.2M (954)

0.32% (4659)

41k (2403)

21.7k (=)

11

HOT 97

708.1k (1278)

0.41% (4580)

955.3k (601)

21.3k (=)

12

MLB ⚾

3.9M (422)

2.57% (1289)

4.6M (185)

21.2k (=)

13

SportsCenter

10.4M (170)

1.66% (2398)

253.8k (1268)

20.1k (=)

14

HYPEBEAST

4.9M (363)

1.28% (3019)

9.9M (89)

20.1k (=)

15

Rebel Circus

320k (1842)

0.69% (4120)

107.9k (1784)

19.6k (=)

16

SuicideGirls

6.9M (264)

1.07% (3389)

1.4M (467)

19.4k (=)

17

Freedom Of Style

496.9k (1539)

1.59% (2505)

33.5k (2526)

19.3k (=)

18

شركة مجموعة الراي الإعلامية

107.1k (2814)

0.29% (4677)

345 (5088)

19.3k (=)

19

Del Toro ®||Matthew Chevallard

149.9k (2505)

0.59% (4301)

53.2k (2260)

18.7k (=)

20

NFL

10.2M (179)

1.79% (2192)

9.4M (95)

18.6k (=)

21

Motives Cosmetics Official

2.3M (633)

0.59% (4315)

664.7k (757)

18.5k (=)

22

SHOWPO

1.3M (917)

0.97% (3567)

30.8k (2583)

17.8k (=)

23

JD

799.3k (1190)

0.67% (4177)

279 (5163)

17.8k (=)

24

Chiara Ferragni

11M (155)

1.48% (2664)

405k (1006)

17.3k (=)

25

OOTD Magazine

2.9M (530)

1.20% (3155)

2.7M (286)

17.1k (=)

26

Telemundo

4.6M (376)

0.27% (4688)

476.9k (903)

16.8k (=)

27

Pink Boutique

365.2k (1754)

0.40% (4597)

2.8k (3986)

16.5k (=)

28

curlbox

362.9k (1763)

1.49% (2651)

742.9k (719)

16k (=)

29

CarLifestyle

3.9M (430)

1.66% (2383)

3M (259)

15.8k (=)

30

National Geographic

82.8M (14)

0.92% (3661)

9.2M (98)

15.5k (=)