Keep a close eye on a brand's presence on Instagram and see how they perform.

Identify brands doing best at sparking interest and conversation with the ER (Engagement Rate) ranking - Sort brands by number of followers or #hashtag popularity - Narrow down to your competitors with categories - Get a detailed analysis on each brand's profile page.

all

Brand Categories Followers ER i Average engagement rate of all media. Engagement rate is based on the likes and comments received divided by the number of followers at the time of the post. Posts on hashtag Media posted
1

Selena Gomez

125.1M (=)

2.66% (1234)

18M (46)

1.4k (2371)

2

Ariana Grande

112.3M (=)

1.39% (2831)

20.3M (42)

3.3k (843)

3

Cristiano Ronaldo

109M (=)

2.65% (1242)

4.5M (177)

1.9k (1638)

4

Beyoncé

105.6M (=)

2.50% (1357)

10.3M (79)

1.5k (2210)

5

Taylor Swift

102.8M (=)

1.94% (1976)

11.5M (70)

0 (5863)

6

Kim Kardashian West

102.5M (=)

1.34% (2890)

7M (112)

3.9k (640)

7

Kylie

96.9M (=)

1.96% (1953)

8.8M (92)

5.3k (362)

8

therock

92.1M (=)

1.10% (3306)

1.4M (446)

3k (947)

9

Justin Bieber

90.9M (=)

2.23% (1615)

30M (21)

4.2k (574)

10

Kendall

82.8M (=)

1.88% (2081)

4.6M (173)

2.8k (1023)

11

Nicki Minaj

82.5M (=)

0.84% (3780)

4.7M (171)

4.8k (440)

12

National Geographic

80.3M (=)

0.97% (3533)

8.1M (102)

14.7k (31)

13

Nj

80.3M (=)

1.65% (2416)

4.1M (191)

3.9k (646)

14

Leo Messi

78.3M (=)

3.99% (509)

6.3M (130)

226 (5146)

15

nike

73.7M (=)

1.42% (2770)

59.3M (5)

905 (3213)

16

Miley Cyrus

71M (=)

1.28% (2996)

6.4M (127)

6.4k (231)

17

Khloé

68.7M (=)

1.90% (2048)

1.7M (371)

3.1k (889)

18

Jennifer Lopez

68.4M (=)

1.03% (3432)

1.5M (406)

2k (1625)

19

KATY PERRY

67.2M (=)

1.03% (3431)

3.7M (206)

766 (3549)

20

Demi Lovato

60.3M (=)

2.43% (1415)

6.6M (119)

1.7k (1876)

21

Kourtney Kardashian

58.4M (=)

1.23% (3090)

1.3M (469)

3.3k (834)

22

Victoria's Secret

56.7M (=)

0.87% (3717)

3.8M (202)

5k (402)

23

badgalriri

56M (=)

1.57% (2532)

1.3M (457)

4k (617)

24

Kevin Hart

54.1M (=)

0.66% (4132)

866.7k (608)

4.5k (495)

25

Real Madrid C.F.

51.9M (=)

1.90% (2050)

8.3M (99)

1.6k (2060)

26

FC Barcelona

51.7M (=)

1.70% (2337)

3.5M (218)

9.7k (83)

27

Ellen

47.2M (=)

1.16% (3202)

288.6k (1148)

5k (414)

28

Justin Timberlake

45.8M (=)

1.39% (2815)

1.2M (484)

538 (4202)

29

Zendaya

44M (=)

2.86% (1062)

701.8k (702)

3.2k (861)

30

Vin Diesel

42.7M (=)

1.86% (2098)

514.6k (829)

1.2k (2557)

31

BTS official

4.9M (331)

11.19% (+1)

0 (5816)

342 (4804)

32

michael clifford

4.9M (335)

11.19% (-1)

303.7k (1129)

406 (4606)

33

Parks And Recreation

167.2k (2340)

11.02% (=)

401 (4919)

354 (4771)

34

Jacob Artist

465.5k (1532)

10.83% (=)

16.8k (2883)

84 (5569)

35

Kevin Spacey

586.2k (1369)

10.75% (=)

104.4k (1733)

41 (5677)

36

The Killing

11.7k (4537)

10.47% (=)

34.1k (2443)

233 (5121)

37

Mono County Tourism

16.2k (4313)

10.21% (=)

3.3k (3814)

683 (3773)

38

Disney's NEWSIES

84.8k (2935)

10.15% (=)

169.7k (1459)

468 (4412)

39

Kinky Boots on Broadway

121.5k (2605)

10.07% (+1)

193.7k (1386)

621 (3968)

40

One Direction

17.4M (74)

10.04% (-1)

52.8M (8)

726 (3650)

41

Ted Wells Living:Simple

10.2k (4632)

9.96% (=)

528 (4783)

577 (4078)

42

FAUVE

83.6k (2948)

9.93% (=)

101.7k (1756)

424 (4553)

43

TONI MAHFUD†

3.2M (478)

9.92% (=)

48.3k (2252)

930 (3149)

44

queensuniversity

21.3k (4114)

9.80% (=)

53.1k (2204)

649 (3865)

45

Tarkan Tevetoğlu

1.6M (777)

9.67% (=)

257.2k (1210)

97 (5524)

46

CONTEMPORARY ART

23.3k (4038)

9.58% (=)

277.5M (2)

100 (5513)

47

Louis Tomlinson

13.6M (113)

9.47% (=)

26.6M (26)

211 (5200)

48

True Blood

216.2k (2089)

9.44% (=)

3.1k (3848)

306 (4906)

49

Sardinia.in

14.3k (4412)

9.37% (=)

38.5k (2366)

352 (4777)

50

Henrikh Mkhitaryan

2M (663)

9.32% (=)

465 (4848)

120 (5438)

51

Yusa Özcan

45k (3492)

9.23% (=)

154.5k (1502)

6 (5781)

52

AFF Suzuki Cup

109.2k (2710)

9.16% (=)

7.5k (3361)

438 (4504)

53

Evolve

13k (4463)

8.88% (=)

2k (4070)

92 (5537)

54

University of Dayton

19.8k (4168)

8.84% (=)

9.1k (3233)

798 (3472)

55

Verne Q. Powell Flutes

11.5k (4556)

8.79% (=)

3.1k (3855)

459 (4437)

56

Wellesley College

11.4k (4559)

8.66% (=)

12.2k (3089)

724 (3657)

57

In-N-Out Burger

252.9k (1952)

8.64% (=)

930k (576)

64 (5617)

58

Isac Elliot

454.8k (1547)

8.56% (=)

259.9k (1201)

1.9k (1701)

59

Zafferano Zaffiro

14.4k (4407)

8.52% (=)

4.1k (3681)

705 (3711)

60

Elon University

19.7k (4176)

8.52% (=)

57.3k (2150)

1k (2930)

1

Fashionglama.com Photography

1.3k (5525)

3.41% (0)

406.2M (=)

396 (4637)

2

CONTEMPORARY ART

23.3k (4038)

9.58% (46)

277.5M (=)

100 (5513)

3

VSCO

3.3M (460)

2.37% (1475)

144M (=)

2.8k (1057)

4

Paris

161.4k (2367)

1.60% (2473)

68.5M (=)

813 (3439)

5

nike

73.7M (15)

1.42% (2770)

59.3M (=)

905 (3213)

6

Visit Dubai

616.5k (1325)

1.57% (2526)

55.2M (=)

1.3k (2503)

7

Dubai Airports

118.1k (2633)

1.37% (2862)

55.2M (=)

487 (4362)

8

One Direction

17.4M (74)

10.04% (40)

52.8M (=)

726 (3650)

9

CHANEL

23.6M (51)

0.74% (4000)

50.4M (=)

796 (3475)

10

visitcalifornia

291.7k (1858)

1.89% (2069)

44.6M (=)

2.8k (1053)

11

Tumblr

1.2M (935)

1.14% (3239)

44M (=)

648 (3868)

12

Disney

10M (166)

1.72% (2308)

40.5M (=)

2.6k (1118)

13

Gucci

16.9M (80)

0.50% (4369)

38.2M (=)

3.5k (769)

14

Dior Official

16.6M (85)

0.59% (4231)

37M (=)

2.8k (1039)

15

harrystyles

21.7M (56)

12.08% (26)

35.1M (=)

404 (4614)

16

Prada

13.2M (121)

0.40% (4498)

35.1M (=)

2.6k (1122)

17

adidas

16.1M (90)

1.23% (3093)

34.3M (=)

1.2k (2744)

18

Hermès official account

5.3M (308)

0.56% (4287)

33.9M (=)

1.3k (2427)

19

VisitMexico

121.5k (2606)

2.29% (1559)

32.8M (=)

909 (3201)

20

gopro

13M (124)

2.82% (1103)

30.6M (=)

3.7k (690)

21

Justin Bieber

90.9M (9)

2.23% (1615)

30M (=)

4.2k (574)

22

CrossFit

2.1M (648)

1.12% (3275)

29.7M (=)

7.3k (165)

23

Niall Horan

19.5M (63)

6.78% (113)

29.3M (=)

921 (3166)

24

Starbucks Coffee ☕

15.2M (93)

2.83% (1096)

28.7M (=)

1.4k (2238)

25

Las Vegas

413.7k (1612)

2.81% (1111)

26.9M (=)

921 (3167)

26

Louis Tomlinson

13.6M (113)

9.47% (47)

26.6M (=)

211 (5200)

27

GIVENCHY

8.9M (195)

0.49% (4386)

26.6M (=)

2.4k (1279)

28

Louis Vuitton Official

18.5M (70)

0.59% (4233)

26.2M (=)

2.1k (1494)

29

LifeTricks

1.3M (889)

0.51% (4349)

24.7M (=)

21 (5740)

30

Orange France

11.2k (4573)

4.05% (485)

24.7M (=)

1.3k (2519)

1

DEL Records

646.2k (1292)

0.37% (4524)

2M (322)

43k (=)

2

Listín Diario

192.9k (2196)

0.09% (4635)

232 (5110)

38.1k (=)

3

snoopdogg

18.8M (68)

0.41% (4490)

1.1M (526)

30.8k (=)

4

Instant Bollywood

3.6M (439)

1.43% (2747)

208.6k (1340)

30.6k (=)

5

FashionNova.com

8.5M (209)

0.50% (4378)

262.9k (1194)

26.8k (=)

6

Culturizando

692k (1243)

0.25% (4591)

75.4k (1975)

22.5k (=)

7

TC Televisión

695.3k (1238)

0.08% (4637)

465.9k (870)

22.1k (=)

8

Inked Magazine

1.7M (755)

0.33% (4553)

1.1M (535)

21.8k (=)

9

NBA

24.4M (48)

1.03% (3445)

10.8M (76)

21.1k (=)

10

Glamour Brasil

1.2M (939)

0.33% (4550)

39.3k (2359)

20.5k (=)

11

MLB ⚾

3.8M (419)

2.64% (1251)

4.2M (188)

19.9k (=)

12

HOT 97

664.3k (1269)

0.43% (4472)

872.5k (607)

19.5k (=)

13

SportsCenter

9.9M (171)

1.68% (2381)

230.1k (1271)

18.8k (=)

14

SuicideGirls

6.8M (261)

1.11% (3290)

1.2M (486)

18.6k (=)

15

Del Toro ®||Matthew Chevallard

150.3k (2430)

0.60% (4211)

51.4k (2220)

18.4k (=)

16

HYPEBEAST

4.3M (375)

1.33% (2912)

8.4M (97)

18.4k (=)

17

Motives Cosmetics Official

2.3M (596)

0.60% (4218)

647.3k (732)

18.2k (=)

18

Rebel Circus

309k (1817)

0.70% (4057)

97.8k (1780)

18k (=)

19

شركة مجموعة الراي الإعلامية

103k (2757)

0.30% (4567)

335 (4991)

17.5k (=)

20

Chiara Ferragni

10.2M (161)

1.41% (2789)

377.9k (997)

16.9k (=)

21

JD

749.7k (1183)

0.68% (4100)

181 (5196)

16.9k (=)

22

NFL

9.8M (179)

1.92% (2017)

8.5M (96)

16.7k (=)

23

SHOWPO

1.3M (894)

0.99% (3509)

26.7k (2607)

16.5k (=)

24

Pink Boutique

349.8k (1734)

0.40% (4494)

2.8k (3901)

15.9k (=)

25

curlbox

360.3k (1708)

1.53% (2590)

714.6k (694)

15.8k (=)

26

OOTD Magazine

2.8M (516)

1.27% (3014)

2.4M (294)

15.7k (=)

27

Freedom Of Style

509.4k (1458)

1.59% (2488)

30.2k (2523)

15.6k (=)

28

CarLifestyle

3.9M (404)

1.73% (2297)

2.7M (273)

15.2k (=)

29

Telemundo

4.2M (379)

0.28% (4575)

447.3k (896)

15.2k (=)

30

Gypsy Warrior

870.8k (1113)

1.06% (3368)

85.9k (1875)

14.9k (=)