Keep a close eye on a brand's presence on Instagram and see how they perform.

Identify brands doing best at sparking interest and conversation with the ER (Engagement Rate) ranking - Sort brands by number of followers or #hashtag popularity - Narrow down to your competitors with categories - Get a detailed analysis on each brand's profile page.

all

Brand Categories Followers ER i Average engagement rate of all media. Engagement rate is based on the likes and comments received divided by the number of followers at the time of the post. Posts on hashtag Media posted
1

Selena Gomez

114.9M (=)

2.64% (1291)

15.9M (47)

1.3k (2257)

2

Ariana Grande

101M (=)

1.36% (2863)

18M (42)

3k (802)

3

Taylor Swift

99.5M (=)

1.94% (2041)

10.9M (67)

975 (2820)

4

Beyoncé

98M (=)

2.55% (1368)

9.7M (72)

1.4k (2041)

5

Kim Kardashian West

95.9M (=)

1.40% (2801)

5.9M (120)

3.7k (601)

6

Cristiano Ronaldo

95.3M (=)

2.58% (1339)

3.9M (179)

1.7k (1654)

7

Kylie

90M (=)

1.91% (2084)

7.3M (98)

5.1k (321)

8

Justin Bieber

81.8M (=)

2.14% (1791)

27.6M (21)

3.9k (548)

9

therock

81.2M (=)

1.16% (3197)

1.2M (453)

2.7k (944)

10

Kendall

77.2M (=)

1.81% (2230)

3.9M (178)

2.8k (917)

11

Nicki Minaj

77M (=)

0.90% (3634)

4.1M (169)

4.4k (441)

12

National Geographic

73.3M (=)

1.07% (3350)

6.3M (110)

13.4k (31)

13

Nj

70.8M (=)

1.56% (2562)

3.6M (190)

3.7k (600)

14

nike

70.3M (=)

1.61% (2480)

53.8M (5)

890 (3005)

15

Leo Messi

67.2M (=)

4.31% (454)

5.5M (139)

187 (5055)

16

Khloé

64.9M (=)

2.04% (1929)

1.6M (360)

3k (808)

17

Miley Cyrus

62.8M (=)

1.33% (2916)

6.1M (117)

6.1k (211)

18

KATY PERRY

62.2M (=)

1.33% (2914)

3.4M (197)

571 (3837)

19

Jennifer Lopez

61.6M (=)

1.14% (3214)

1.3M (416)

1.7k (1637)

20

Demi Lovato

55.3M (=)

2.60% (1321)

6.2M (115)

1.6k (1843)

21

Kourtney Kardashian

55M (=)

1.24% (3053)

1.1M (472)

3.1k (779)

22

Victoria's Secret

53M (=)

0.95% (3533)

3.6M (187)

4.6k (388)

23

badgalriri

51.2M (=)

1.54% (2594)

1.2M (447)

3.8k (564)

24

Kevin Hart

49.6M (=)

0.67% (4006)

827.9k (570)

4.2k (478)

25

FC Barcelona

48.1M (=)

1.74% (2314)

3.1M (213)

9.2k (72)

26

Real Madrid C.F.

46.9M (=)

1.92% (2080)

7M (100)

1.2k (2430)

27

Ellen

42.6M (=)

1.28% (2987)

259.8k (1130)

4.6k (387)

28

Justin Timberlake

42.2M (=)

1.42% (2775)

1.2M (448)

521 (4008)

29

Zendaya

39.5M (=)

2.92% (1078)

555.3k (736)

3.1k (772)

30

Cara Delevingne

38.6M (=)

1.57% (2539)

1.6M (353)

3.3k (705)

31

Parks And Recreation

167.5k (2207)

11.00% (=)

392 (4730)

354 (4536)

32

Louis Tomlinson

12.7M (99)

10.66% (=)

25.9M (25)

171 (5103)

33

Jacob Artist

457.7k (1441)

10.63% (=)

16.3k (2776)

84 (5395)

34

The Killing

11.1k (4383)

10.39% (=)

32.2k (2351)

233 (4915)

35

Disney's NEWSIES

75.5k (2893)

10.34% (=)

153.5k (1423)

460 (4215)

36

Foster The People

284.5k (1775)

10.25% (=)

169.9k (1371)

593 (3772)

37

One Direction

17.4M (62)

10.01% (=)

51.7M (6)

726 (3402)

38

TONI MAHFUD†

2.8M (480)

10.01% (=)

36.7k (2279)

918 (2934)

39

Wake And Bake Entertainment®

19.2k (4025)

9.95% (+3)

27.6k (2455)

86 (5386)

40

queensuniversity

19.8k (4004)

9.95% (-1)

49.3k (2132)

609 (3726)

41

Verne Q. Powell Flutes

11.2k (4380)

9.95% (-1)

2.4k (3813)

426 (4305)

42

Sardinia.in

11.6k (4350)

9.94% (-1)

29.1k (2414)

302 (4696)

43

FAUVE

85.5k (2762)

9.91% (=)

101.2k (1649)

424 (4307)

44

Tarkan Tevetoğlu

918.2k (1013)

9.81% (=)

193.2k (1298)

64 (5441)

45

Saechsische Schweiz

15.8k (4146)

9.53% (=)

4.2k (3540)

243 (4882)

46

ryazan.city

10k (4458)

9.40% (=)

13.1k (2902)

725 (3406)

47

True Blood

210.7k (1992)

9.39% (=)

2.7k (3746)

305 (4687)

48

AFF Suzuki Cup

115.1k (2518)

9.34% (=)

7.4k (3227)

435 (4277)

49

Wellesley College

10.4k (4426)

9.31% (=)

10.3k (3050)

601 (3750)

50

PONY mag

21.9k (3907)

9.14% (+1)

1.6k (4047)

493 (4105)

51

Zafferano Zaffiro

10.8k (4400)

9.13% (-1)

3.6k (3633)

626 (3685)

52

BTS official

3.2M (432)

9.10% (+1)

0 (5639)

321 (4638)

53

Belles des Pins

10.1k (4453)

9.06% (-1)

217 (4956)

205 (5002)

54

Isac Elliot

457.3k (1442)

8.94% (=)

254.1k (1140)

1.8k (1574)

55

Grand Canyon Athletics

10.2k (4434)

8.90% (=)

3k (3711)

1.4k (2035)

56

Evolve

13.3k (4268)

8.88% (=)

2k (3911)

92 (5363)

57

University of Dayton

18.7k (4042)

8.88% (=)

7.8k (3198)

735 (3370)

58

京都いいとこフォト

77k (2869)

8.85% (=)

263 (4892)

698 (3476)

59

In-N-Out Burger

208.8k (2005)

8.81% (=)

892.7k (540)

61 (5448)

60

Cimorelli

659.6k (1192)

8.67% (=)

162.4k (1398)

1.9k (1466)

1

Fashionglama.com Photography

1.1k (5366)

3.45% (0)

355.7M (=)

373 (4482)

2

CONTEMPORARY ART

21.7k (3917)

11.35% (28)

237.2M (=)

94 (5360)

3

VSCO

3.1M (442)

2.61% (1307)

128.6M (=)

2.4k (1091)

4

Paris

156.9k (2266)

1.89% (2125)

61M (=)

711 (3441)

5

nike

70.3M (14)

1.61% (2480)

53.8M (=)

890 (3005)

6

One Direction

17.4M (62)

10.01% (37)

51.7M (=)

726 (3402)

7

Visit Dubai

539.1k (1332)

1.59% (2514)

50.4M (=)

1.1k (2576)

8

Dubai Airports

94k (2689)

1.66% (2416)

50.4M (=)

418 (4327)

9

CHANEL

19.1M (56)

0.83% (3744)

48M (=)

661 (3577)

10

Tumblr

1M (941)

1.34% (2895)

40M (=)

516 (4031)

11

visitcalifornia

257k (1838)

2.06% (1900)

38.7M (=)

2.4k (1074)

12

Disney

8.8M (166)

1.99% (1995)

36.7M (=)

2.2k (1245)

13

Gucci

13.5M (91)

0.52% (4209)

35.5M (=)

3k (829)

14

Dior Official

14.5M (81)

0.67% (4019)

35.3M (=)

2.2k (1233)

15

Prada

11.6M (113)

0.47% (4275)

34.1M (=)

2.2k (1255)

16

harrystyles

19.8M (51)

12.25% (24)

33.9M (=)

394 (4410)

17

Hermès official account

4.4M (323)

0.66% (4028)

32.4M (=)

1.2k (2382)

18

adidas

13.2M (95)

1.34% (2890)

29.4M (=)

1.1k (2581)

19

VisitMexico

66.1k (3018)

1.68% (2387)

28.7M (=)

682 (3513)

20

Niall Horan

19.1M (55)

7.41% (97)

28.6M (=)

826 (3130)

21

Justin Bieber

81.8M (8)

2.14% (1791)

27.6M (=)

3.9k (548)

22

gopro

11.9M (110)

3.13% (922)

27.3M (=)

3.3k (697)

23

Starbucks Coffee ☕

13.6M (89)

3.01% (1005)

26.9M (=)

1.3k (2145)

24

GIVENCHY

7.9M (193)

0.54% (4187)

26.2M (=)

2.2k (1231)

25

Louis Tomlinson

12.7M (99)

10.66% (32)

25.9M (=)

171 (5103)

26

CrossFit

1.8M (645)

1.25% (3037)

25.6M (=)

6.3k (200)

27

Las Vegas

358.1k (1613)

2.79% (1183)

25.2M (=)

863 (3052)

28

Louis Vuitton Official

15.5M (75)

0.66% (4029)

25M (=)

1.9k (1521)

29

LifeTricks

1.3M (828)

0.51% (4212)

24M (=)

21 (5553)

30

Burberry

9M (161)

0.73% (3915)

23.8M (=)

2.9k (854)

1

DEL Records

604.5k (1253)

0.38% (4352)

2M (303)

41.9k (=)

2

Listín Diario

172.5k (2185)

0.10% (4447)

213 (4964)

31.8k (=)

3

snoopdogg

16.1M (70)

0.44% (4296)

933.9k (529)

28.4k (=)

4

Instant Bollywood ⚡

2.7M (487)

1.37% (2854)

171.7k (1363)

26k (=)

5

FashionNova.com

7.1M (218)

0.55% (4178)

156.1k (1407)

22.3k (=)

6

Culturizando

669.5k (1183)

0.25% (4416)

67.5k (1928)

20.8k (=)

7

NBA

22.1M (47)

1.05% (3378)

9.5M (76)

19.7k (=)

8

Inked Magazine

1.5M (754)

0.32% (4382)

825.8k (571)

19.6k (=)

9

Glamour Brasil

1.1M (900)

0.36% (4367)

36.3k (2288)

19k (=)

10

MLB ⚾

3.4M (403)

2.82% (1156)

3.5M (191)

17.8k (+1)

11

Motives Cosmetics Official

2.3M (539)

0.63% (4067)

615.2k (694)

17.8k (-1)

12

Del Toro ®||Matthew Chevallard

149.8k (2301)

0.63% (4070)

49k (2138)

17.7k (=)

13

TC Televisión

619.1k (1234)

0.08% (4450)

478k (796)

17.6k (=)

14

SuicideGirls

6.3M (247)

1.19% (3145)

1.1M (497)

17.5k (=)

15

HOT 97

605.7k (1252)

0.49% (4243)

755.2k (606)

16.6k (=)

16

SportsCenter

8.9M (162)

1.72% (2338)

198.7k (1285)

16.3k (=)

17

Chiara Ferragni

8.7M (175)

1.28% (2980)

328.6k (999)

16.3k (=)

18

Freedom Of Style

509.4k (1369)

1.59% (2513)

27k (2470)

15.6k (=)

19

curlbox

349.5k (1631)

1.61% (2482)

660.5k (660)

15.5k (=)

20

Rebel Circus

285.5k (1773)

0.71% (3944)

83.7k (1789)

15.5k (=)

21

HYPEBEAST

3.6M (386)

1.36% (2859)

6.3M (107)

15.5k (=)

22

NFL

9M (156)

2.03% (1934)

7.9M (92)

15.4k (=)

23

JD Sports Official

691.9k (1168)

2.15% (1783)

879 (4336)

15.2k (=)

24

Pink Boutique

327.6k (1674)

0.41% (4335)

2.7k (3757)

15.1k (=)

25

OOTD Magazine

2.8M (478)

1.39% (2806)

1.9M (311)

14.4k (+1)

26

Gypsy Warrior

868.3k (1044)

1.09% (3304)

82.5k (1799)

14.4k (-1)

27

SHOWPO

1.2M (870)

1.00% (3448)

20.3k (2649)

14.4k (=)

28

شركة مجموعة الراي الإعلامية

92.2k (2704)

0.33% (4378)

269 (4887)

13.9k (=)

29

Her World Singapore

36.8k (3498)

0.53% (4195)

3.2k (3689)

13.6k (=)

30

CARLIFESTYLE

3.9M (354)

1.90% (2101)

2.1M (299)

13.6k (=)