Keep a close eye on a brand's presence on Instagram and see how they perform.

Identify brands doing best at sparking interest and conversation with the ER (Engagement Rate) ranking - Sort brands by number of followers or #hashtag popularity - Narrow down to your competitors with categories - Get a detailed analysis on each brand's profile page.

all

Brand Categories Followers ER i Average engagement rate of all media. Engagement rate is based on the likes and comments received divided by the number of followers at the time of the post. Posts on hashtag Media posted
31

Shakira

44.1M (=)

1.49% (2657)

1M (570)

954 (3271)

32

9GAG: Go Fun The World

42.6M (=)

1.92% (1991)

2.1M (329)

14.4k (38)

33

David Beckham

41M (=)

2.66% (1220)

509.3k (868)

702 (3882)

34

Cara Delevingne

40.7M (=)

1.62% (2452)

1.8M (383)

3.6k (799)

35

Emma Watson

40.7M (=)

7.46% (91)

1.6M (411)

61 (5761)

36

champagnepapi

38.5M (=)

1.41% (2782)

416.4k (990)

4.1k (656)

37

Gigi Hadid

36.7M (=)

2.10% (1745)

2.8M (280)

2.6k (1263)

38

LeBron James

33.8M (=)

1.52% (2614)

2.8M (277)

1.5k (2291)

39

James Rodríguez

33.7M (=)

2.59% (1271)

653.3k (767)

717 (3838)

40

Gareth Bale

31.9M (=)

2.59% (1268)

474.2k (913)

651 (4025)

41

Zac Efron

31.3M (=)

4.54% (351)

576.5k (814)

463 (4582)

42

Nike Football (Soccer)

30.7M (=)

2.77% (1120)

682.6k (746)

1.5k (2345)

43

MALUMA

29.7M (=)

1.47% (2687)

1M (578)

6k (308)

44

IAmZlatan

28.9M (=)

3.42% (727)

82.1k (1983)

389 (4803)

45

NASA

28.7M (=)

2.37% (1460)

2.1M (339)

2.2k (1561)

46

Vanessa Hudgens

27.4M (=)

2.27% (1561)

367k (1062)

2.4k (1413)

47

Shawn Mendes

26.7M (=)

5.44% (214)

4.6M (183)

1.7k (1992)

48

Lady Gaga

26.5M (=)

1.44% (2739)

4.7M (181)

2.7k (1166)

49

NBA

25.6M (=)

1.03% (3467)

11.6M (76)

21.9k (9)

50

Luis Suarez

25.3M (=)

2.31% (1511)

14.4k (3062)

316 (4996)

51

CHANEL

25M (=)

0.69% (4134)

52.2M (9)

882 (3444)

52

anitta

23.9M (=)

1.57% (2527)

849.6k (646)

2.7k (1145)

53

H&M

23.6M (=)

0.75% (4010)

6.8M (126)

3.9k (691)

54

Bruna Marquezine ♡

23.6M (=)

1.46% (2699)

108.1k (1785)

2.4k (1370)

55

ZARA Official

23.3M (=)

0.63% (4242)

12.5k (3147)

1.7k (2079)

56

adidas Originals

23.2M (=)

0.98% (3560)

4M (206)

3.7k (757)

57

harrystyles

22.3M (=)

11.81% (32)

35.9M (17)

415 (4725)

58

Marina Ruy Barbosa

21.6M (+1)

1.21% (3151)

101.8k (1836)

1.9k (1798)

59

Marcelo Vieira Jr.

21.6M (-1)

2.21% (1626)

764.7k (703)

1.6k (2152)

60

National Geographic Travel

21.2M (=)

1.35% (2898)

9.3M (97)

7.6k (173)

1

Sean Penn

50.5k (3499)

1,387.38% (=)

50.6k (2284)

4 (5923)

2

Dodge Viper

28.3k (4001)

222.42% (=)

6.6M (134)

24 (5865)

3

GroupG3

42.8k (3645)

158.28% (=)

103 (5472)

5 (5920)

4

Wipro Limited

17.3k (4386)

65.54% (=)

630 (4808)

391 (4799)

5

⚡️ThunderReach

59.6k (3364)

39.31% (=)

16 (5732)

10 (5908)

6

The Glee Project

19.3k (4306)

35.13% (=)

4.6k (3716)

192 (5375)

7

Closeup

14.9k (4482)

34.27% (=)

52 (5577)

9 (5910)

8

Republicants

48.7k (3534)

26.98% (=)

1.4k (4393)

276 (5123)

9

Greece Photo Tours

11.3k (4681)

24.16% (=)

855 (4624)

113 (5596)

10

Durex UK

10.3k (4735)

24.14% (=)

71 (5521)

108 (5612)

11

The Beatles

114.8k (2758)

24.00% (=)

2.2M (327)

114 (5592)

12

Cagatay Ulusoy

2.5M (597)

22.59% (=)

653.7k (766)

85 (5693)

13

Disney Movie Club

22.3k (4179)

21.13% (=)

9.2k (3320)

71 (5730)

14

ディレップジャマー

11.9k (4648)

21.12% (=)

88 (5490)

112 (5601)

15

Беларусь

20.1k (4269)

19.00% (=)

4.4M (190)

153 (5472)

16

Red Band Society

58.6k (3377)

19.00% (=)

28.1k (2659)

139 (5504)

17

Homayoun Shajarian

1M (1062)

17.99% (=)

15.3k (3028)

44 (5805)

18

i rill alrays ruv u rong tym

41k (3675)

17.64% (=)

16 (5729)

10.8k (76)

19

Lifestyle tv|on|fit

34.9k (3796)

16.73% (=)

105 (5467)

120 (5567)

20

The Millionaire Mentality

143.5k (2546)

16.61% (=)

7k (3479)

14 (5898)

21

Jensen Ackles

5.6M (315)

15.66% (=)

4.4M (191)

114 (5590)

22

Interstellar Movie

21.6k (4211)

15.56% (=)

4.5k (3723)

82 (5707)

23

Chips Ahoy!

11.8k (4653)

15.53% (=)

120.5k (1717)

87 (5690)

24

Tom Brady

3M (513)

15.38% (=)

612k (797)

190 (5380)

25

_artistiq

895.5k (1133)

15.15% (=)

10.3k (3251)

290 (5088)

26

Rabbid Peach

18.6k (4343)

14.71% (=)

582 (4848)

133 (5528)

27

Simon Baker

170k (2405)

13.99% (=)

76.8k (2027)

93 (5666)

28

LEGO Batman

62.7k (3329)

13.59% (=)

1.4k (4374)

301 (5044)

29

Bundespolizei Karriere

28.9k (3985)

13.07% (=)

0 (5930)

276 (5127)

30

Unfriended

24.6k (4103)

12.54% (=)

1.8k (4235)

39 (5821)

1

Fashionglama.com Photography

1.3k (5654)

3.20% (0)

442.1M (=)

427 (4687)

2

CONTEMPORARY ART

23k (4158)

9.37% (52)

306.3M (=)

92 (5668)

3

VSCO

3.4M (467)

2.28% (1546)

153M (=)

2.9k (1072)

4

Paris

165.5k (2426)

1.56% (2544)

73.7M (=)

857 (3497)

5

nike

75.2M (15)

1.27% (3041)

62.8M (=)

913 (3371)

6

Visit Dubai

661.9k (1333)

1.58% (2510)

58.7M (=)

1.4k (2492)

7

Dubai Airports

138k (2591)

1.20% (3163)

58.7M (=)

545 (4337)

8

One Direction

17.3M (84)

10.05% (43)

53.6M (=)

726 (3821)

9

CHANEL

25M (51)

0.69% (4134)

52.2M (=)

882 (3444)

10

visitcalifornia

306k (1879)

1.83% (2121)

48.3M (=)

2.9k (1052)

11

Tumblr

1.2M (939)

1.04% (3448)

46.9M (=)

742 (3777)

12

Disney

10.5M (166)

1.60% (2486)

43.1M (=)

2.9k (1067)

13

Gucci

19M (74)

0.50% (4458)

40.7M (=)

3.9k (705)

14

Dior Official

17.7M (82)

0.57% (4338)

38.3M (=)

3.1k (975)

15

adidas

17.3M (87)

1.16% (3246)

37.3M (=)

950 (3283)

16

Prada

14M (118)

0.36% (4627)

35.9M (=)

3k (1036)

17

harrystyles

22.3M (57)

11.81% (32)

35.9M (=)

415 (4725)

18

VisitMexico

161.8k (2448)

2.50% (1356)

35.8M (=)

1.1k (3008)

19

Hermès official account

5.8M (302)

0.52% (4418)

35M (=)

1.4k (2404)

20

gopro

13.4M (127)

2.68% (1197)

32.5M (=)

3.9k (699)

21

CrossFit

2.2M (655)

1.08% (3377)

32.3M (=)

7.8k (158)

22

Justin Bieber

93.8M (9)

2.19% (1651)

31.4M (=)

4.3k (607)

23

Niall Horan

19.9M (68)

6.42% (142)

29.9M (=)

1k (3156)

24

Starbucks Coffee ☕

15.8M (95)

2.71% (1161)

29.8M (=)

1.5k (2286)

25

Las Vegas

450.7k (1612)

2.84% (1069)

28M (=)

954 (3272)

26

Louis Vuitton Official

20M (67)

0.57% (4346)

27.3M (=)

2.3k (1461)

27

Louis Tomlinson

14M (117)

9.27% (55)

27M (=)

223 (5286)

28

YouTube

10.9M (158)

0.97% (3582)

27M (=)

1.2k (2714)

29

GIVENCHY

9.3M (197)

0.44% (4546)

26.9M (=)

2.6k (1254)

30

Orange France

11.2k (4687)

4.05% (477)

26.2M (=)

1.3k (2673)

1

DEL Records

658.8k (1336)

0.37% (4624)

2.1M (343)

43.4k (=)

2

Listín Diario

211.5k (2191)

0.10% (4748)

243 (5213)

41.3k (=)

3

Instant Bollywood

4.1M (405)

1.74% (2278)

237.1k (1310)

33.9k (=)

4

snoopdogg

20M (66)

0.39% (4611)

1.2M (531)

32.5k (=)

5

FashionNova.com

9.4M (194)

0.48% (4501)

367.4k (1061)

29.6k (=)

6

TC Televisión

753.1k (1227)

0.09% (4750)

462.6k (928)

24.6k (=)

7

Culturizando

700.2k (1288)

0.26% (4699)

79.2k (2007)

23.5k (=)

8

Inked Magazine

1.8M (758)

0.33% (4653)

1.2M (516)

23.2k (=)

9

NBA

25.6M (49)

1.03% (3467)

11.6M (76)

21.9k (=)

10

Glamour Brasil

1.2M (953)

0.32% (4660)

41k (2404)

21.7k (=)

11

HOT 97

709.2k (1278)

0.41% (4581)

958.1k (601)

21.3k (=)

12

MLB ⚾

3.9M (422)

2.57% (1288)

4.6M (185)

21.2k (=)

13

HYPEBEAST

4.9M (361)

1.28% (3019)

9.9M (88)

20.1k (=)

14

SportsCenter

10.5M (171)

1.66% (2398)

254.2k (1268)

20.1k (=)

15

Rebel Circus

320.3k (1841)

0.69% (4122)

108.1k (1784)

19.7k (=)

16

SuicideGirls

7M (265)

1.07% (3392)

1.4M (467)

19.4k (=)

17

Freedom Of Style

496.9k (1540)

1.59% (2507)

33.5k (2527)

19.3k (=)

18

شركة مجموعة الراي الإعلامية

107.3k (2815)

0.29% (4678)

345 (5089)

19.3k (=)

19

Del Toro ®||Matthew Chevallard

150k (2505)

0.59% (4302)

53.3k (2260)

18.7k (=)

20

NFL

10.2M (179)

1.79% (2194)

9.4M (95)

18.7k (=)

21

Motives Cosmetics Official

2.3M (633)

0.59% (4316)

665.2k (758)

18.5k (=)

22

SHOWPO

1.3M (917)

0.97% (3568)

30.9k (2583)

17.9k (=)

23

JD

800.7k (1191)

0.67% (4178)

281 (5159)

17.8k (=)

24

Chiara Ferragni

11M (155)

1.49% (2658)

405.6k (1005)

17.3k (=)

25

OOTD Magazine

2.9M (530)

1.20% (3161)

2.7M (286)

17.2k (=)

26

Telemundo

4.6M (375)

0.27% (4689)

477.3k (903)

16.9k (=)

27

Pink Boutique

365.4k (1754)

0.40% (4600)

2.8k (3986)

16.5k (=)

28

curlbox

362.9k (1765)

1.49% (2655)

743.1k (719)

16k (=)

29

CarLifestyle

3.9M (432)

1.66% (2387)

3M (259)

15.8k (=)

30

National Geographic

82.9M (14)

0.92% (3663)

9.3M (98)

15.5k (=)