Keep a close eye on a brand's presence on Instagram and see how they perform.

Identify brands doing best at sparking interest and conversation with the ER (Engagement Rate) ranking - Sort brands by number of followers or #hashtag popularity - Narrow down to your competitors with categories - Get a detailed analysis on each brand's profile page.

all

Brand Categories Followers ER i Average engagement rate of all media. Engagement rate is based on the likes and comments received divided by the number of followers at the time of the post. Posts on hashtag Media posted
31

9GAG: Go Fun Yourself

40.2M (=)

2.09% (1825)

1.8M (338)

12.9k (36)

32

Vin Diesel

39.5M (=)

1.83% (2192)

496.3k (800)

1.2k (2493)

33

Shakira

37.9M (=)

1.73% (2323)

887.5k (562)

790 (3357)

34

David Beckham

37.2M (=)

2.86% (1101)

466.2k (834)

593 (3901)

35

champagnepapi

36.9M (=)

1.39% (2815)

370.2k (963)

3.7k (630)

36

Emma Watson

35.7M (=)

7.09% (109)

1.4M (424)

59 (5557)

37

Gigi Hadid

34.4M (=)

1.87% (2124)

2.1M (304)

2.4k (1153)

38

James Rodríguez

31.2M (=)

2.48% (1397)

588.6k (736)

669 (3672)

39

LeBron James

30.4M (=)

1.43% (2759)

2.6M (258)

1.4k (2209)

40

Gareth Bale

29.3M (=)

2.76% (1184)

438.6k (864)

566 (3990)

41

Zac Efron

28.3M (=)

4.76% (329)

532.9k (770)

416 (4459)

42

Nike Football (Soccer)

28.2M (=)

3.03% (968)

563.8k (752)

1.4k (2161)

43

Vanessa Hudgens

25.8M (=)

2.41% (1467)

327.5k (1028)

2.1k (1394)

44

IAmZlatan

25.3M (=)

3.53% (708)

81.7k (1849)

335 (4713)

45

MALUMA

24.9M (=)

1.33% (2913)

802.3k (606)

5.5k (291)

46

xoxo, Gaga

24.5M (=)

1.39% (2829)

4.3M (171)

2.5k (1100)

47

NASA

24.4M (=)

2.69% (1243)

1.7M (349)

2k (1505)

48

NBA

23.3M (=)

1.03% (3443)

10M (75)

20.5k (8)

49

Luis Suarez

22.4M (=)

2.51% (1367)

12.9k (2973)

217 (5073)

50

CHANEL

21.9M (=)

0.80% (3840)

49M (9)

708 (3570)

51

Shawn Mendes

21.9M (=)

5.25% (248)

3.1M (222)

1.6k (1913)

52

H&M

21.3M (=)

0.88% (3692)

6M (126)

3.4k (713)

53

Bruna Marquezine ♡

20.9M (=)

1.29% (2994)

68.3k (1967)

2.3k (1223)

54

harrystyles

20.8M (=)

12.14% (26)

34.4M (16)

401 (4500)

55

adidas Originals

20.5M (=)

1.11% (3297)

3.6M (198)

3.4k (730)

56

anitta

20.1M (=)

1.47% (2706)

582.4k (742)

2.5k (1126)

57

Scott Disick

19.9M (=)

1.52% (2614)

243.4k (1190)

829 (3254)

58

ZARA Official

19.9M (=)

0.76% (3916)

12.7k (2981)

1.4k (2134)

59

Niall Horan

19.4M (=)

7.06% (111)

28.8M (20)

882 (3127)

60

Marina Ruy Barbosa

18.7M (=)

1.03% (3428)

75.7k (1889)

2.1k (1399)

1

Sean Penn

48.3k (3359)

1,279.16% (=)

45.8k (2213)

4 (5704)

2

Dodge Viper

25.1k (3881)

180.22% (=)

5.8M (131)

24 (5644)

3

tv|on|fit

31.8k (3681)

45.62% (=)

79 (5280)

98 (5445)

4

Closeup

15.9k (4230)

37.33% (=)

58 (5329)

25 (5642)

5

The Glee Project

20.2k (4074)

35.07% (=)

4.6k (3555)

192 (5160)

6

The Beatles

118.5k (2560)

23.97% (=)

2M (318)

114 (5382)

7

Cagatay Ulusoy

2M (629)

21.47% (+1)

475.4k (827)

81 (5502)

8

Interstellar Movie

22.2k (3986)

21.45% (-1)

5.2k (3490)

80 (5506)

9

Disney Movie Club

20.8k (4047)

19.66% (=)

8.5k (3195)

71 (5525)

10

KVR

17.9k (4149)

19.31% (+1)

10.1k (3117)

54 (5565)

11

Беларусь

20k (4078)

19.12% (-1)

3.6M (197)

139 (5303)

12

Red Band Society

59.5k (3182)

18.86% (=)

26.4k (2541)

139 (5306)

13

Homayoun Shajarian

787.2k (1125)

18.84% (=)

11k (3075)

38 (5604)

14

jensenAckles

5M (310)

18.45% (+4534)

0 (5734)

84 (5491)

15

The Millionaire Mentality

150.1k (2358)

16.63% (-1)

6.8k (3331)

14 (5678)

16

_artistiq

948.5k (1025)

15.30% (-1)

9k (3165)

290 (4854)

17

i rill alrays ruv u rong tym

13.5k (4351)

15.27% (-1)

11 (5530)

9.7k (74)

18

TheEvilWithin

18.4k (4132)

15.06% (-1)

74.8k (1894)

71 (5522)

19

Chips Ahoy!

11.6k (4449)

14.91% (-1)

117.8k (1603)

87 (5481)

20

Bundespolizei Karriere

17.2k (4182)

14.71% (-1)

0 (5719)

191 (5161)

21

Simon Baker

150.8k (2354)

14.06% (-1)

69.8k (1953)

88 (5476)

22

Justpaintings

14.7k (4286)

13.85% (-1)

3.1k (3754)

92 (5462)

23

LEGO Batman

64.9k (3113)

13.59% (-1)

1.4k (4168)

301 (4819)

24

The Lego Movie

34.4k (3616)

12.89% (-1)

91k (1769)

49 (5577)

25

Unfriended

25.6k (3867)

12.50% (-1)

1.8k (4038)

39 (5597)

26

harrystyles

20.8M (54)

12.14% (-1)

34.4M (16)

401 (4500)

27

Swimming

14.5k (4296)

11.80% (-1)

2 (5610)

405 (4488)

28

SteakEat

10.6k (4508)

11.59% (-1)

251 (4983)

101 (5439)

29

michael clifford

4.9M (317)

11.43% (-1)

299.7k (1083)

395 (4518)

30

_powwowsmile

28.5k (3772)

11.23% (+4521)

0 (5751)

131 (5331)

1

Fashionglama.com Photography

1.2k (5444)

3.32% (0)

376.8M (=)

390 (4533)

2

CONTEMPORARY ART

22.8k (3970)

10.65% (36)

253.6M (=)

96 (5447)

3

VSCO

3.2M (455)

2.49% (1393)

134.9M (=)

2.6k (1068)

4

Paris

158k (2319)

1.79% (2251)

64.1M (=)

735 (3494)

5

nike

72.3M (15)

1.54% (2589)

56.1M (=)

897 (3095)

6

Visit Dubai

579.8k (1329)

1.58% (2526)

52.5M (=)

1.2k (2560)

7

Dubai Airports

105.7k (2659)

1.54% (2587)

52.5M (=)

445 (4368)

8

One Direction

17.5M (67)

10.02% (40)

52M (=)

726 (3518)

9

CHANEL

21.9M (50)

0.80% (3840)

49M (=)

708 (3570)

10

Tumblr

1.1M (949)

1.26% (3047)

41.4M (=)

568 (3987)

11

visitcalifornia

273.5k (1849)

1.95% (2009)

41.1M (=)

2.6k (1051)

12

Disney

9.5M (163)

1.85% (2160)

38.3M (=)

2.4k (1175)

13

Gucci

15.2M (85)

0.51% (4299)

36.5M (=)

3.2k (807)

14

Dior Official

15.6M (80)

0.63% (4132)

36M (=)

2.5k (1135)

15

Prada

12.6M (110)

0.44% (4382)

34.5M (=)

2.3k (1217)

16

harrystyles

20.8M (54)

12.14% (26)

34.4M (=)

401 (4500)

17

Hermès official account

4.9M (316)

0.63% (4139)

33M (=)

1.2k (2513)

18

adidas

14.7M (88)

1.29% (3002)

31.5M (=)

1.1k (2647)

19

VisitMexico

84.9k (2848)

1.84% (2171)

30.4M (=)

740 (3483)

20

Niall Horan

19.4M (59)

7.06% (111)

28.8M (=)

882 (3127)

21

gopro

12.5M (111)

2.99% (994)

28.6M (=)

3.5k (696)

22

Justin Bieber

87.4M (8)

2.25% (1649)

28.4M (=)

4k (569)

23

Starbucks Coffee ☕

14.4M (89)

2.94% (1035)

27.8M (=)

1.4k (2201)

24

CrossFit

2M (647)

1.20% (3148)

27.3M (=)

6.6k (192)

25

GIVENCHY

8.5M (188)

0.52% (4279)

26.3M (=)

2.3k (1256)

26

Louis Tomlinson

13.1M (102)

10.19% (38)

26.1M (=)

183 (5184)

27

Las Vegas

383.4k (1611)

2.79% (1164)

25.9M (=)

884 (3122)

28

Louis Vuitton Official

17.3M (69)

0.62% (4145)

25.5M (=)

2k (1511)

29

LifeTricks

1.3M (857)

0.51% (4291)

24.3M (=)

21 (5656)

30

Burberry

9.5M (164)

0.69% (4027)

24M (=)

3k (862)

1

DEL Records

626.5k (1269)

0.38% (4443)

2M (311)

42.4k (=)

2

Listín Diario

184.1k (2175)

0.09% (4544)

214 (5041)

34.6k (=)

3

snoopdogg

17.4M (68)

0.42% (4402)

995.7k (530)

29.4k (=)

4

Instant Bollywood ⚡

3.2M (459)

1.39% (2826)

185.3k (1356)

27.9k (=)

5

FashionNova.com

7.9M (204)

0.52% (4274)

195.4k (1320)

24.1k (=)

6

Culturizando

683.1k (1202)

0.25% (4507)

71.5k (1935)

21.5k (=)

7

Inked Magazine

1.6M (755)

0.32% (4471)

916.9k (545)

20.5k (+1)

8

NBA

23.3M (48)

1.03% (3443)

10M (75)

20.5k (-1)

9

TC Televisión

649.8k (1240)

0.08% (4547)

473.6k (829)

19.7k (=)

10

Glamour Brasil

1.2M (915)

0.35% (4460)

37.5k (2310)

19.6k (=)

11

MLB ⚾

3.6M (413)

2.73% (1218)

3.8M (187)

18.6k (=)

12

Del Toro ®||Matthew Chevallard

149.9k (2359)

0.62% (4155)

50k (2165)

18k (=)

13

Motives Cosmetics Official

2.3M (552)

0.62% (4157)

629.6k (704)

18k (=)

14

SuicideGirls

6.6M (252)

1.16% (3227)

1.1M (490)

18k (=)

15

HOT 97

631.9k (1263)

0.46% (4367)

800.1k (609)

17.9k (=)

16

SportsCenter

9.4M (169)

1.69% (2376)

210.5k (1278)

17.5k (=)

17

HYPEBEAST

3.9M (380)

1.35% (2883)

7.2M (102)

16.7k (=)

18

Chiara Ferragni

9.6M (156)

1.34% (2905)

351.8k (987)

16.6k (=)

19

Rebel Circus

298.1k (1789)

0.71% (4002)

88.7k (1790)

16.5k (=)

20

NFL

9.4M (167)

1.98% (1969)

8.1M (93)

16k (=)

21

JD Sports Official

719.9k (1179)

0.69% (4035)

887 (4393)

15.9k (=)

22

curlbox

356.5k (1672)

1.57% (2552)

682.7k (676)

15.6k (=)

23

Freedom Of Style

509.4k (1417)

1.59% (2511)

28.3k (2491)

15.6k (=)

24

شركة مجموعة الراي الإعلامية

96.7k (2732)

0.32% (4475)

276 (4951)

15.6k (=)

25

Pink Boutique

336.7k (1704)

0.40% (4415)

2.7k (3826)

15.4k (=)

26

SHOWPO

1.2M (879)

1.00% (3488)

23.1k (2627)

15.2k (=)

27

OOTD Magazine

2.9M (495)

1.34% (2906)

2.1M (302)

15k (=)

28

Gypsy Warrior

871.4k (1080)

1.07% (3362)

84k (1831)

14.8k (=)

29

CarLifestyle

3.9M (379)

1.83% (2194)

2.3M (289)

14.3k (=)

30

National Geographic

77.7M (12)

1.02% (3455)

7M (105)

14k (=)