Keep a close eye on a brand's presence on Instagram and see how they perform.

Identify brands doing best at sparking interest and conversation with the ER (Engagement Rate) ranking - Sort brands by number of followers or #hashtag popularity - Narrow down to your competitors with categories - Get a detailed analysis on each brand's profile page.

all

Brand Categories Followers ER i Average engagement rate of all media. Engagement rate is based on the likes and comments received divided by the number of followers at the time of the post. Posts on hashtag Media posted
31

9GAG

38.3M (=)

2.20% (1708)

1.7M (340)

12.4k (36)

32

champagnepapi

35.1M (=)

1.37% (2856)

351.6k (956)

3.6k (620)

33

Vin Diesel

34.6M (=)

1.73% (2328)

441.6k (830)

1.1k (2515)

34

David Beckham

34.5M (=)

2.94% (1061)

450.2k (819)

548 (3922)

35

Shakira

33.3M (=)

1.94% (2057)

844.5k (564)

718 (3426)

36

Gigi Hadid

31.7M (=)

1.81% (2233)

1.9M (312)

2.4k (1098)

37

James Rodríguez

29.7M (=)

2.46% (1448)

562.3k (727)

653 (3605)

38

LeBron James

29M (=)

1.44% (2747)

2.5M (249)

1.4k (2101)

39

Gareth Bale

27.6M (=)

2.82% (1154)

422.5k (850)

535 (3970)

40

Emma Watson

27.2M (=)

6.66% (128)

1.2M (441)

58 (5454)

41

Nike Football (Soccer)

26.9M (=)

3.08% (953)

525.9k (754)

1.4k (2066)

42

Zac Efron

26.1M (=)

4.81% (337)

519k (766)

386 (4437)

43

Vanessa Hudgens

24.2M (=)

2.48% (1429)

316.6k (1023)

2k (1391)

44

IAmZlatan

23.6M (=)

3.57% (697)

81.3k (1807)

322 (4636)

45

xoxo, Joanne

23.2M (=)

1.37% (2847)

4.2M (167)

2.5k (1048)

46

MALUMA

22.5M (=)

1.29% (2972)

709k (632)

5.3k (295)

47

NBA

22.1M (=)

1.05% (3378)

9.5M (76)

19.7k (7)

48

NASA

21.1M (=)

2.77% (1194)

1.6M (357)

1.9k (1469)

49

Luis Suarez

21M (=)

2.52% (1397)

11.7k (2976)

202 (5010)

50

Shawn Mendes

19.9M (=)

5.35% (245)

2.8M (236)

1.5k (1924)

51

harrystyles

19.8M (=)

12.25% (24)

33.9M (16)

394 (4410)

52

Bruna Marquezine ♡

19.7M (=)

1.26% (3022)

64k (1959)

2.3k (1152)

53

Scott Disick

19.5M (=)

1.54% (2605)

235.1k (1184)

818 (3143)

54

H&M

19.4M (=)

0.93% (3586)

5.7M (126)

3.3k (730)

55

Niall Horan

19.1M (=)

7.41% (97)

28.6M (20)

826 (3130)

56

CHANEL

19.1M (=)

0.83% (3744)

48M (9)

661 (3577)

57

euanitta

18.8M (=)

1.46% (2716)

525.8k (755)

2.8k (893)

58

adidas Originals

18.3M (=)

1.14% (3217)

3.4M (198)

3.3k (708)

59

Marina Ruy Barbosa

17.9M (=)

1.05% (3368)

72.4k (1879)

2.1k (1323)

60

Lucy Hale

17.7M (=)

3.23% (872)

793.2k (593)

3.1k (801)

1

Sean Penn

48.2k (3287)

1,264.74% (=)

44.5k (2180)

4 (5601)

2

Dodge Viper

23.8k (3835)

164.85% (=)

5.6M (132)

24 (5545)

3

Mattel

35.6k (3524)

101.65% (=)

645.6k (672)

1 (5606)

4

tv|on|fit

32.9k (3584)

45.66% (=)

82 (5228)

98 (5346)

5

Closeup

15.3k (4176)

35.57% (=)

87 (5214)

25 (5542)

6

The Glee Project

20.5k (3975)

35.10% (=)

4.6k (3489)

192 (5040)

7

The Beatles

119.3k (2488)

23.94% (=)

1.9M (319)

114 (5275)

8

Interstellar Movie

22.1k (3896)

20.69% (=)

5.1k (3440)

80 (5405)

9

Беларусь

20k (3993)

19.48% (=)

3.3M (202)

133 (5227)

10

Disney Movie Club

20.2k (3983)

19.42% (=)

8.2k (3175)

71 (5426)

11

Red Band Society

59.5k (3120)

18.81% (=)

26.4k (2484)

139 (5208)

12

Homayoun Shajarian

670.6k (1181)

18.36% (=)

10k (3074)

35 (5513)

13

The Millionaire Mentality

152.6k (2285)

16.65% (=)

6.8k (3277)

14 (5584)

14

_artistiq

966.7k (979)

15.29% (=)

8.5k (3154)

290 (4741)

15

TheEvilWithin

18.4k (4053)

14.80% (=)

74.8k (1860)

71 (5424)

16

Bundespolizei Karriere

13.3k (4269)

14.78% (=)

0 (5671)

162 (5136)

17

Chips Ahoy!

11.6k (4351)

14.56% (+1)

116.7k (1579)

87 (5380)

18

Simon Baker

145.1k (2322)

14.37% (-1)

68k (1925)

86 (5387)

19

Justpaintings

13.8k (4236)

14.08% (=)

2.6k (3784)

90 (5369)

20

LEGO Batman

65.6k (3029)

13.59% (=)

1.4k (4107)

301 (4702)

21

Kevin Spacey

401.3k (1539)

13.29% (=)

87.8k (1747)

30 (5528)

22

The Lego Movie

33.2k (3578)

12.82% (=)

90.7k (1726)

49 (5472)

23

Unfriended

26.1k (3771)

12.47% (=)

1.9k (3952)

39 (5500)

24

harrystyles

19.8M (51)

12.25% (=)

33.9M (16)

394 (4410)

25

Henrikh Mkhitaryan

1.4M (789)

11.96% (=)

244 (4919)

64 (5443)

26

Swimming

15k (4185)

11.82% (=)

2 (5543)

405 (4376)

27

michael clifford

4.9M (301)

11.55% (=)

300k (1044)

389 (4423)

28

CONTEMPORARY ART

21.7k (3917)

11.35% (=)

237.2M (2)

94 (5360)

29

Mono County Tourism

12.8k (4294)

11.33% (=)

2.4k (3812)

532 (3980)

30

Yusa Özcan

46.1k (3324)

11.02% (=)

124.9k (1537)

4 (5602)

1

Fashionglama.com Photography

1.1k (5366)

3.45% (0)

355.7M (=)

373 (4482)

2

CONTEMPORARY ART

21.7k (3917)

11.35% (28)

237.2M (=)

94 (5360)

3

VSCO

3.1M (442)

2.61% (1307)

128.6M (=)

2.4k (1091)

4

Paris

156.9k (2266)

1.89% (2125)

61M (=)

711 (3441)

5

nike

70.3M (14)

1.61% (2480)

53.8M (=)

890 (3005)

6

One Direction

17.4M (62)

10.01% (37)

51.7M (=)

726 (3402)

7

Visit Dubai

539.1k (1332)

1.59% (2514)

50.4M (=)

1.1k (2576)

8

Dubai Airports

94k (2689)

1.66% (2416)

50.4M (=)

418 (4327)

9

CHANEL

19.1M (56)

0.83% (3744)

48M (=)

661 (3577)

10

Tumblr

1M (941)

1.34% (2895)

40M (=)

516 (4031)

11

visitcalifornia

257k (1838)

2.06% (1900)

38.7M (=)

2.4k (1074)

12

Disney

8.8M (166)

1.99% (1995)

36.7M (=)

2.2k (1245)

13

Gucci

13.5M (91)

0.52% (4209)

35.5M (=)

3k (829)

14

Dior Official

14.5M (81)

0.67% (4019)

35.3M (=)

2.2k (1233)

15

Prada

11.6M (113)

0.47% (4275)

34.1M (=)

2.2k (1255)

16

harrystyles

19.8M (51)

12.25% (24)

33.9M (=)

394 (4410)

17

Hermès official account

4.4M (323)

0.66% (4028)

32.4M (=)

1.2k (2382)

18

adidas

13.2M (95)

1.34% (2890)

29.4M (=)

1.1k (2581)

19

VisitMexico

66.1k (3018)

1.68% (2387)

28.7M (=)

682 (3513)

20

Niall Horan

19.1M (55)

7.41% (97)

28.6M (=)

826 (3130)

21

Justin Bieber

81.8M (8)

2.14% (1791)

27.6M (=)

3.9k (548)

22

gopro

11.9M (110)

3.13% (922)

27.3M (=)

3.3k (697)

23

Starbucks Coffee ☕

13.6M (89)

3.01% (1005)

26.9M (=)

1.3k (2145)

24

GIVENCHY

7.9M (193)

0.54% (4187)

26.2M (=)

2.2k (1231)

25

Louis Tomlinson

12.7M (99)

10.66% (32)

25.9M (=)

171 (5103)

26

CrossFit

1.8M (645)

1.25% (3037)

25.6M (=)

6.3k (200)

27

Las Vegas

358.1k (1613)

2.79% (1183)

25.2M (=)

863 (3052)

28

Louis Vuitton Official

15.5M (75)

0.66% (4029)

25M (=)

1.9k (1521)

29

LifeTricks

1.3M (828)

0.51% (4212)

24M (=)

21 (5553)

30

Burberry

9M (161)

0.73% (3915)

23.8M (=)

2.9k (854)

1

DEL Records

604.5k (1253)

0.38% (4352)

2M (303)

41.9k (=)

2

Listín Diario

172.5k (2185)

0.10% (4447)

213 (4964)

31.8k (=)

3

snoopdogg

16.1M (70)

0.44% (4296)

933.9k (529)

28.4k (=)

4

Instant Bollywood ⚡

2.7M (487)

1.37% (2854)

171.7k (1363)

26k (=)

5

FashionNova.com

7.1M (218)

0.55% (4178)

156.1k (1407)

22.3k (=)

6

Culturizando

669.5k (1183)

0.25% (4416)

67.5k (1928)

20.8k (=)

7

NBA

22.1M (47)

1.05% (3378)

9.5M (76)

19.7k (=)

8

Inked Magazine

1.5M (754)

0.32% (4382)

825.8k (571)

19.6k (=)

9

Glamour Brasil

1.1M (900)

0.36% (4367)

36.3k (2288)

19k (=)

10

MLB ⚾

3.4M (403)

2.82% (1156)

3.5M (191)

17.8k (+1)

11

Motives Cosmetics Official

2.3M (539)

0.63% (4067)

615.2k (694)

17.8k (-1)

12

Del Toro ®||Matthew Chevallard

149.8k (2301)

0.63% (4070)

49k (2138)

17.7k (=)

13

TC Televisión

619.1k (1234)

0.08% (4450)

478k (796)

17.6k (=)

14

SuicideGirls

6.3M (247)

1.19% (3145)

1.1M (497)

17.5k (=)

15

HOT 97

605.7k (1252)

0.49% (4243)

755.2k (606)

16.6k (=)

16

SportsCenter

8.9M (162)

1.72% (2338)

198.7k (1285)

16.3k (=)

17

Chiara Ferragni

8.7M (175)

1.28% (2980)

328.6k (999)

16.3k (=)

18

Freedom Of Style

509.4k (1369)

1.59% (2513)

27k (2470)

15.6k (=)

19

curlbox

349.5k (1631)

1.61% (2482)

660.5k (660)

15.5k (=)

20

Rebel Circus

285.5k (1773)

0.71% (3944)

83.7k (1789)

15.5k (=)

21

HYPEBEAST

3.6M (386)

1.36% (2859)

6.3M (107)

15.5k (=)

22

NFL

9M (156)

2.03% (1934)

7.9M (92)

15.4k (=)

23

JD Sports Official

691.9k (1168)

2.15% (1783)

879 (4336)

15.2k (=)

24

Pink Boutique

327.6k (1674)

0.41% (4335)

2.7k (3757)

15.1k (=)

25

OOTD Magazine

2.8M (478)

1.39% (2806)

1.9M (311)

14.4k (+1)

26

Gypsy Warrior

868.3k (1044)

1.09% (3304)

82.5k (1799)

14.4k (-1)

27

SHOWPO

1.2M (870)

1.00% (3448)

20.3k (2649)

14.4k (=)

28

شركة مجموعة الراي الإعلامية

92.2k (2704)

0.33% (4378)

269 (4887)

13.9k (=)

29

Her World Singapore

36.8k (3498)

0.53% (4195)

3.2k (3689)

13.6k (=)

30

CARLIFESTYLE

3.9M (354)

1.90% (2101)

2.1M (299)

13.6k (=)