Keep a close eye on a brand's presence on Instagram and see how they perform.

Identify brands doing best at sparking interest and conversation with the ER (Engagement Rate) ranking - Sort brands by number of followers or #hashtag popularity - Narrow down to your competitors with categories - Get a detailed analysis on each brand's profile page.

all

Brand Categories Followers ER i Average engagement rate of all media. Engagement rate is based on the likes and comments received divided by the number of followers at the time of the post. Posts on hashtag Media posted
31

Shakira

45.1M (=)

1.46% (2725)

1.1M (585)

973 (3334)

32

9GAG: Go Fun The World

43.6M (=)

1.90% (2050)

2.3M (330)

15k (36)

33

David Beckham

41.9M (=)

2.63% (1246)

522.1k (884)

726 (3936)

34

Emma Watson

41.9M (=)

5.54% (207)

1.7M (418)

81 (5827)

35

Cara Delevingne

41.1M (=)

1.62% (2482)

1.8M (396)

3.7k (817)

36

champagnepapi

39.3M (=)

1.43% (2779)

430.1k (1011)

4.2k (662)

37

Gigi Hadid

37.9M (=)

2.16% (1695)

3M (279)

2.6k (1289)

38

LeBron James

34.9M (=)

1.58% (2556)

2.9M (290)

1.5k (2305)

39

James Rodríguez

34.5M (=)

2.63% (1250)

668.6k (786)

742 (3892)

40

Zac Efron

33M (=)

4.58% (341)

605.7k (827)

489 (4622)

41

Gareth Bale

32.4M (=)

2.59% (1294)

484.2k (938)

665 (4101)

42

Nike Football (Soccer)

31.2M (=)

2.74% (1158)

731.9k (747)

1.5k (2413)

43

MALUMA

30.8M (=)

1.49% (2682)

1.1M (578)

6.2k (314)

44

NASA

30.2M (=)

2.32% (1531)

2.2M (339)

2.2k (1568)

45

IAmZlatan

29.9M (=)

3.32% (776)

82.1k (2031)

408 (4855)

46

Shawn Mendes

28.4M (=)

5.51% (210)

5M (183)

1.8k (2036)

47

Vanessa Hudgens

27.8M (=)

2.20% (1648)

372k (1089)

2.4k (1391)

48

Lady Gaga

27.5M (=)

1.47% (2720)

4.8M (186)

2.8k (1164)

49

NBA

26.4M (=)

1.03% (3525)

12.2M (81)

22.9k (9)

50

Luis Suarez

26M (=)

2.34% (1505)

15k (3095)

341 (5037)

51

CHANEL

25.9M (=)

0.65% (4277)

53.3M (11)

950 (3396)

52

anitta

25.7M (=)

1.65% (2439)

984.5k (622)

2.9k (1135)

53

Bruna Marquezine ♡

25.4M (=)

1.59% (2539)

129.7k (1719)

2.4k (1396)

54

H&M

24.2M (=)

0.73% (4116)

7.1M (132)

4.1k (691)

55

adidas Originals

24.2M (=)

0.95% (3647)

4.2M (214)

3.8k (754)

56

ZARA Official

24.1M (=)

0.60% (4362)

12.5k (3205)

1.7k (2086)

57

harrystyles

23M (=)

11.79% (33)

36.2M (20)

417 (4835)

58

Marina Ruy Barbosa

22.7M (=)

1.28% (3050)

113.5k (1802)

2k (1773)

59

Marcelo Vieira Jr.

22.4M (=)

2.21% (1631)

787.8k (717)

1.6k (2172)

60

National Geographic Travel

22.1M (=)

1.32% (2975)

10M (98)

7.9k (171)

1

Sean Penn

52.3k (3547)

1,448.96% (=)

52k (2318)

4 (6052)

2

Dodge Viper

29.4k (4044)

239.20% (=)

6.8M (140)

24 (5984)

3

GroupG3

42k (3731)

158.26% (=)

103 (5582)

5 (6047)

4

Wipro Limited

23.4k (4223)

89.63% (=)

655 (4886)

419 (4821)

5

⚡️ThunderReach

59.6k (3436)

42.22% (=)

17 (5845)

10 (6032)

6

The Glee Project

19k (4393)

35.14% (=)

4.5k (3786)

192 (5476)

7

Closeup

14.5k (4585)

34.29% (=)

51 (5691)

9 (6033)

8

Techfest, IIT Bombay

15.4k (4543)

27.38% (=)

64 (5655)

574 (4371)

9

Republicants

48.2k (3614)

26.55% (=)

1.5k (4425)

279 (5213)

10

Durex UK

11.4k (4768)

25.63% (=)

73 (5632)

108 (5720)

11

The Beatles

113.2k (2834)

23.98% (=)

2.2M (344)

114 (5700)

12

Cagatay Ulusoy

2.6M (599)

22.90% (+1)

691.5k (770)

86 (5803)

13

Greece Photo Tours

11.4k (4773)

22.38% (-1)

886 (4700)

118 (5683)

14

Disney Movie Club

22.9k (4238)

21.87% (=)

9.3k (3378)

71 (5852)

15

ディレップジャマー

12k (4732)

21.13% (=)

88 (5600)

112 (5709)

16

Red Band Society

58.5k (3453)

19.06% (=)

28.5k (2691)

139 (5617)

17

Беларусь

20.3k (4345)

18.95% (=)

4.7M (192)

154 (5574)

18

Interstellar Movie

22.7k (4249)

16.70% (=)

4.6k (3782)

82 (5823)

19

The Millionaire Mentality

141.4k (2630)

16.60% (=)

7k (3536)

14 (6022)

20

Homayoun Shajarian

1.1M (1046)

16.05% (=)

17k (3016)

55 (5901)

21

Chips Ahoy!

12k (4728)

16.01% (=)

121.2k (1760)

87 (5800)

22

i rill alrays ruv u rong tym

43.4k (3701)

15.51% (=)

20 (5828)

11k (76)

23

Jensen Ackles

5.8M (317)

15.38% (=)

4.5M (201)

122 (5670)

24

_artistiq

879.5k (1168)

15.15% (=)

10.6k (3302)

290 (5180)

25

Lifestyle tv|on|fit

34.3k (3902)

15.12% (=)

109 (5568)

124 (5664)

26

Rabbid Peach

19.1k (4392)

14.79% (=)

668 (4875)

135 (5633)

27

Simon Baker

179.5k (2413)

14.22% (=)

77.5k (2068)

93 (5778)

28

Tom Brady

3.3M (497)

13.98% (=)

636.9k (808)

224 (5398)

29

LEGO Batman

61.9k (3402)

13.59% (=)

1.4k (4452)

301 (5144)

30

Bundespolizei Karriere

34.3k (3904)

13.56% (=)

0 (6063)

312 (5111)

1

VEREL

488 (5950)

5.08% (0)

465.5M (=)

267 (5259)

2

Fashionglama.com Photography

1.3k (5770)

3.19% (0)

465.5M (=)

439 (4768)

3

CONTEMPORARY ART

22.7k (4243)

9.38% (55)

325.4M (=)

92 (5782)

4

A FIRMA

425 (5964)

31.53% (0)

182M (=)

141 (5610)

5

VSCO

3.5M (478)

2.24% (1606)

158.5M (=)

3k (1084)

6

Paris

168.7k (2463)

1.57% (2558)

77.1M (=)

880 (3552)

7

nike

75.7M (15)

1.21% (3177)

65M (=)

904 (3502)

8

Visit Dubai

761.9k (1259)

1.69% (2376)

61.3M (=)

1.4k (2463)

9

Dubai Airports

152.4k (2560)

1.13% (3321)

61.3M (=)

580 (4350)

10

One Direction

17.3M (90)

10.05% (45)

54M (=)

726 (3937)

11

CHANEL

25.9M (51)

0.65% (4277)

53.3M (=)

950 (3396)

12

visitcalifornia

316.2k (1899)

1.81% (2186)

50.5M (=)

3k (1054)

13

Tumblr

1.3M (951)

1.01% (3549)

48.9M (=)

804 (3734)

14

Disney

10.8M (172)

1.55% (2593)

44.9M (=)

3k (1044)

15

Gucci

20.6M (67)

0.51% (4500)

42.4M (=)

4.1k (688)

16

adidas

18M (83)

1.12% (3348)

39.3M (=)

927 (3442)

17

Dior Official

18.2M (82)

0.55% (4444)

39.1M (=)

3.3k (939)

18

VisitMexico

212.1k (2249)

2.60% (1286)

37.7M (=)

1.2k (2894)

19

Prada

14.4M (116)

0.35% (4722)

36.4M (=)

3.2k (1003)

20

harrystyles

23M (57)

11.79% (33)

36.2M (=)

417 (4835)

21

Hermès official account

6.1M (308)

0.51% (4525)

35.7M (=)

1.5k (2394)

22

CrossFit

2.3M (661)

1.06% (3458)

33.9M (=)

8.1k (158)

23

GoPro

13.6M (129)

2.62% (1267)

33.6M (=)

4k (700)

24

Justin Bieber

96.2M (9)

2.23% (1612)

32.3M (=)

4.3k (639)

25

Starbucks Coffee ☕

16M (101)

2.59% (1289)

30.4M (=)

1.5k (2301)

26

Niall Horan

20.3M (70)

6.36% (145)

30.1M (=)

1k (3191)

27

YouTube

11.6M (155)

0.96% (3634)

28.8M (=)

1.3k (2730)

28

Las Vegas

470k (1614)

2.92% (1020)

28.5M (=)

974 (3331)

29

Louis Vuitton Official

20.9M (65)

0.55% (4446)

28M (=)

2.4k (1445)

30

GIVENCHY

9.6M (203)

0.42% (4646)

27.3M (=)

2.7k (1260)

1

DEL RECORDS

687.1k (1344)

0.36% (4712)

2.1M (364)

44k (=)

2

Listín Diario

219.4k (2222)

0.10% (4833)

258 (5299)

43k (=)

3

Instant Bollywood

4.8M (378)

1.74% (2298)

262k (1283)

36k (=)

4

snoopdogg

21.3M (63)

0.39% (4682)

1.2M (534)

33.7k (=)

5

FashionNova.com

10.3M (186)

0.47% (4592)

451.7k (977)

31.4k (=)

6

TC Televisión

784k (1234)

0.10% (4835)

459.3k (969)

26.1k (=)

7

Culturizando

705.6k (1328)

0.70% (4160)

81.3k (2037)

24.1k (=)

8

Inked Magazine

1.8M (764)

0.34% (4726)

1.3M (511)

24k (=)

9

NBA

26.4M (49)

1.03% (3525)

12.2M (81)

22.9k (=)

10

Glamour Brasil

1.2M (974)

0.31% (4749)

41.5k (2448)

22.3k (=)

11

HOT 97

740.8k (1287)

0.42% (4655)

1M (608)

22k (=)

12

MLB ⚾

4M (432)

2.56% (1324)

4.7M (191)

21.5k (=)

13

HYPEBEAST

5.3M (344)

1.26% (3080)

11.1M (90)

21.2k (=)

14

SportsCenter

10.9M (170)

1.66% (2404)

268k (1267)

20.9k (=)

15

Rebel Circus

327.7k (1867)

0.69% (4178)

114.5k (1794)

20.8k (=)

16

شركة مجموعة الراي الإعلامية

110.5k (2860)

0.29% (4764)

350 (5179)

20.4k (=)

17

NFL

10.6M (178)

1.75% (2282)

9.9M (101)

19.9k (=)

18

SuicideGirls

7.1M (271)

1.05% (3478)

1.6M (452)

19.8k (=)

19

Freedom Of Style

504.8k (1574)

1.42% (2796)

35.4k (2549)

19.8k (=)

20

Del Toro ®||Matthew Chevallard

149.2k (2576)

0.59% (4376)

55.4k (2285)

18.9k (=)

21

SHOWPO

1.3M (939)

0.96% (3633)

33.4k (2573)

18.8k (=)

22

Motives Cosmetics Official

2.3M (663)

0.58% (4399)

677.7k (779)

18.7k (=)

23

JD

860.4k (1183)

0.67% (4226)

351 (5177)

18.4k (=)

24

OOTD Magazine

2.9M (548)

1.17% (3253)

2.9M (284)

18k (=)

25

Telemundo

4.9M (373)

0.28% (4767)

492.2k (917)

17.8k (=)

26

Chiara Ferragni

11.6M (157)

1.54% (2618)

430.4k (1010)

17.6k (=)

27

Pink Boutique

371.1k (1792)

0.39% (4677)

2.8k (4073)

16.8k (=)

28

National Geographic

85.1M (14)

0.89% (3783)

10M (99)

16.1k (=)

29

CarLifestyle

3.8M (452)

1.62% (2478)

3.3M (254)

16k (=)

30

curlbox

363.6k (1805)

1.46% (2731)

760.1k (734)

16k (=)