Keep a close eye on a brand's presence on Instagram and see how they perform.

Identify brands doing best at sparking interest and conversation with the ER (Engagement Rate) ranking - Sort brands by number of followers or #hashtag popularity - Narrow down to your competitors with categories - Get a detailed analysis on each brand's profile page.

all

Brand Categories Followers ER i Average engagement rate of all media. Engagement rate is based on the likes and comments received divided by the number of followers at the time of the post. Posts on hashtag Media posted
1

Selena Gomez

120.8M (=)

2.65% (1261)

16.6M (46)

1.3k (2307)

2

Ariana Grande

105.9M (=)

1.35% (2875)

18.5M (42)

3.1k (819)

3

Taylor Swift

102.2M (=)

1.94% (2019)

11.1M (68)

976 (2917)

4

Beyoncé

102.2M (=)

2.47% (1402)

9.9M (76)

1.4k (2085)

5

Cristiano Ronaldo

101.8M (=)

2.59% (1304)

4.1M (180)

1.8k (1656)

6

Kim Kardashian West

100M (=)

1.37% (2844)

6.3M (115)

3.8k (606)

7

Kylie

94.1M (=)

1.94% (2023)

7.8M (96)

5.2k (333)

8

Justin Bieber

87.2M (=)

2.23% (1661)

28.3M (22)

4k (569)

9

therock

87M (=)

1.12% (3269)

1.3M (446)

2.8k (935)

10

Kendall

80.8M (=)

1.84% (2166)

4.1M (176)

2.8k (961)

11

Nicki Minaj

80.3M (=)

0.87% (3708)

4.3M (170)

4.6k (440)

12

National Geographic

77.5M (=)

1.02% (3445)

7M (107)

14k (30)

13

Nj

75M (=)

1.59% (2507)

3.7M (190)

3.8k (613)

14

nike

72.2M (=)

1.54% (2586)

56M (5)

897 (3082)

15

Leo Messi

72.2M (=)

4.45% (391)

5.8M (130)

190 (5149)

16

Khloé

67.6M (=)

1.97% (1977)

1.6M (363)

3.1k (841)

17

Miley Cyrus

66.6M (=)

1.32% (2930)

6.1M (120)

6.2k (224)

18

Jennifer Lopez

65.3M (=)

1.09% (3313)

1.4M (402)

1.8k (1636)

19

KATY PERRY

64.9M (=)

1.19% (3157)

3.5M (202)

656 (3702)

20

Demi Lovato

58.1M (=)

2.54% (1333)

6.3M (116)

1.6k (1854)

21

Kourtney Kardashian

57.3M (=)

1.24% (3075)

1.2M (469)

3.2k (807)

22

Victoria's Secret

55.5M (=)

0.92% (3616)

3.6M (193)

4.8k (396)

23

badgalriri

53.4M (=)

1.54% (2578)

1.3M (453)

3.9k (586)

24

Kevin Hart

52.1M (=)

0.67% (4062)

835.9k (589)

4.3k (487)

25

FC Barcelona

50.3M (=)

1.73% (2320)

3.3M (214)

9.4k (80)

26

¡CAMPEONES!

49.6M (=)

1.92% (2049)

7.4M (99)

1.3k (2281)

27

Ellen

45.5M (=)

1.20% (3136)

273k (1133)

4.8k (388)

28

Justin Timberlake

44.6M (=)

1.41% (2793)

1.2M (462)

530 (4105)

29

Zendaya

41.8M (=)

2.88% (1076)

591.7k (731)

3.2k (812)

30

Cara Delevingne

40.2M (=)

1.59% (2500)

1.6M (357)

3.4k (729)

1

Sean Penn

48.3k (3351)

1,278.52% (=)

45.8k (2210)

4 (5682)

2

Dodge Viper

25.1k (3870)

179.57% (=)

5.8M (131)

24 (5623)

3

tv|on|fit

31.8k (3671)

45.62% (=)

79 (5277)

98 (5428)

4

Closeup

15.9k (4217)

37.23% (=)

58 (5329)

25 (5620)

5

The Glee Project

20.2k (4061)

35.07% (=)

4.6k (3554)

192 (5139)

6

The Beatles

118.5k (2556)

23.97% (=)

1.9M (319)

114 (5366)

7

Interstellar Movie

22.2k (3974)

21.45% (=)

5.2k (3489)

80 (5487)

8

Cagatay Ulusoy

2M (636)

20.92% (=)

469k (829)

81 (5482)

9

KVR

17.4k (4158)

20.04% (=)

10k (3118)

52 (5548)

10

Disney Movie Club

20.8k (4032)

19.66% (=)

8.5k (3195)

71 (5505)

11

Беларусь

20k (4064)

19.12% (=)

3.6M (198)

139 (5282)

12

Red Band Society

59.5k (3175)

18.86% (=)

26.4k (2541)

139 (5284)

13

Homayoun Shajarian

779.4k (1131)

18.81% (=)

10.9k (3080)

38 (5582)

14

The Millionaire Mentality

150.3k (2352)

16.63% (=)

6.8k (3330)

14 (5659)

15

_artistiq

949.3k (1023)

15.30% (=)

9k (3164)

290 (4841)

16

TheEvilWithin

18.4k (4117)

15.05% (=)

74.8k (1893)

71 (5503)

17

Chips Ahoy!

11.6k (4434)

14.90% (=)

117.8k (1601)

87 (5463)

18

i rill alrays ruv u rong tym

12.9k (4363)

14.82% (=)

11 (5536)

9.6k (74)

19

Bundespolizei Karriere

17k (4176)

14.68% (=)

0 (5745)

190 (5148)

20

Simon Baker

150.7k (2349)

14.05% (=)

70k (1948)

88 (5457)

21

Justpaintings

14.7k (4271)

13.80% (=)

3.1k (3754)

92 (5443)

22

LEGO Batman

65k (3100)

13.59% (=)

1.4k (4168)

301 (4804)

23

The Lego Movie

34.4k (3604)

12.88% (=)

91k (1767)

49 (5558)

24

Unfriended

25.7k (3853)

12.50% (=)

1.8k (4033)

39 (5580)

25

harrystyles

20.7M (54)

12.14% (=)

34.4M (16)

401 (4489)

26

Swimming

14.5k (4280)

11.81% (=)

2 (5601)

405 (4477)

27

SteakEat

10.5k (4495)

11.56% (=)

251 (4983)

101 (5420)

28

michael clifford

4.9M (315)

11.42% (=)

299.4k (1080)

395 (4505)

29

Henrikh Mkhitaryan

1.6M (740)

11.03% (=)

289 (4932)

77 (5493)

30

Kevin Spacey

428.9k (1543)

11.03% (+1)

91.2k (1762)

35 (5591)

1

Fashionglama.com Photography

1.2k (5425)

3.32% (0)

375.3M (=)

390 (4521)

2

CONTEMPORARY ART

22.7k (3959)

10.64% (34)

252.5M (=)

96 (5431)

3

VSCO

3.2M (454)

2.49% (1386)

134.5M (=)

2.6k (1069)

4

Paris

157.9k (2315)

1.79% (2248)

63.9M (=)

735 (3485)

5

nike

72.2M (14)

1.54% (2586)

56M (=)

897 (3082)

6

Visit Dubai

577.4k (1329)

1.58% (2532)

52.4M (=)

1.2k (2560)

7

Dubai Airports

105.1k (2659)

1.55% (2562)

52.4M (=)

443 (4363)

8

One Direction

17.5M (67)

10.02% (38)

52M (=)

726 (3506)

9

CHANEL

21.8M (50)

0.81% (3819)

48.9M (=)

703 (3570)

10

Tumblr

1.1M (949)

1.26% (3035)

41.3M (=)

566 (3984)

11

visitcalifornia

272.6k (1846)

1.96% (1993)

40.9M (=)

2.6k (1048)

12

Disney

9.4M (164)

1.86% (2139)

38.2M (=)

2.4k (1176)

13

Gucci

15.2M (85)

0.51% (4284)

36.4M (=)

3.2k (809)

14

Dior Official

15.6M (80)

0.63% (4117)

35.9M (=)

2.4k (1141)

15

Prada

12.5M (110)

0.44% (4365)

34.5M (=)

2.3k (1220)

16

harrystyles

20.7M (54)

12.14% (25)

34.4M (=)

401 (4489)

17

Hermès official account

4.9M (316)

0.63% (4116)

33M (=)

1.2k (2521)

18

adidas

14.6M (88)

1.29% (2995)

31.3M (=)

1.1k (2639)

19

VisitMexico

83.3k (2864)

1.83% (2194)

30.2M (=)

737 (3477)

20

Niall Horan

19.4M (59)

7.06% (110)

28.8M (=)

873 (3140)

21

gopro

12.5M (111)

3.00% (985)

28.5M (=)

3.5k (696)

22

Justin Bieber

87.2M (8)

2.23% (1661)

28.3M (=)

4k (569)

23

Starbucks Coffee ☕

14.4M (90)

2.95% (1024)

27.7M (=)

1.4k (2197)

24

CrossFit

2M (647)

1.20% (3132)

27.1M (=)

6.6k (192)

25

GIVENCHY

8.5M (188)

0.52% (4262)

26.3M (=)

2.3k (1258)

26

Louis Tomlinson

13.1M (101)

10.25% (36)

26.1M (=)

182 (5169)

27

Las Vegas

382.2k (1611)

2.79% (1155)

25.8M (=)

883 (3113)

28

Louis Vuitton Official

17.2M (69)

0.63% (4126)

25.4M (=)

2k (1510)

29

LifeTricks

1.3M (852)

0.51% (4276)

24.2M (=)

21 (5633)

30

Burberry

9.4M (163)

0.69% (4016)

24M (=)

3k (859)

5701

Desperados

0 (5760)

0.00% (0)

385.6k (934)

0 (+7)

5702

Magnum Danmark

0 (5728)

0.00% (0)

550 (4640)

0 (+45)

5703

Yahoo! Screen

0 (5718)

0.00% (0)

1.7k (4081)

0 (+4)

5704

Jeff Dunham

0 (5700)

2.65% (0)

38k (2298)

0 (+30)

5705

L'Oréal Paris Levant

0 (5727)

0.00% (0)

204 (5057)

0 (+39)

5706

Lancôme Egypt

0 (5742)

0.00% (0)

360 (4856)

0 (+35)

5707

Lancôme Hong-Kong

0 (5759)

0.00% (0)

12.3k (3001)

0 (-2)

5708

Lancome Malaysia

0 (5707)

0.00% (0)

0 (5708)

0 (+4)

5709

Biotherm Canada

0 (5733)

0.00% (0)

337 (4886)

0 (-7)

5710

Gilly Hicks

0 (5736)

0.00% (0)

46.8k (2201)

0 (-16)

5711

Korn

0 (5758)

0.00% (0)

669k (682)

0 (+38)

5712

American Eagle Russia

0 (5734)

0.00% (0)

274 (4957)

0 (-13)

5713

Biotherm Korea

0 (5752)

0.00% (0)

58 (5330)

0 (-3)

5714

Body Shop NL

0 (5717)

0.00% (0)

432 (4767)

0 (+34)

5715

Gemey Maybelline

0 (5699)

0.00% (0)

2.5M (264)

0 (+45)

5716

Magnum SA

0 (5751)

0.00% (0)

1k (4330)

0 (-23)

5717

Maybelline NY Middle East

0 (5697)

0.00% (0)

678 (4541)

0 (+18)

5718

Donna Karan New York

0 (5754)

0.00% (0)

1.4M (424)

0 (-3)

5719

Crocs France

0 (5738)

0.00% (0)

17 (5498)

0 (+12)

5720

veganinfocus

4.8k (4893)

4.31% (0)

1 (5620)

0 (-1)

5721

Swedish House Mafia

322.6k (1724)

5.55% (205)

274.8k (1131)

0 (+6)

5722

Deutsche Fußball Bundesliga

0 (5723)

0.00% (0)

0 (5650)

0 (-2)

5723

Gail

0 (5740)

0.00% (0)

71 (5289)

0 (-1)

5724

Suavva Smoothies

0 (5739)

7.92% (0)

212 (5045)

0 (+32)

5725

L'Oréal Paris Chile

0 (5711)

0.00% (0)

469 (4726)

0 (-11)

5726

Lancôme Spain

0 (5713)

0.00% (0)

3.6k (3682)

0 (+27)

5727

Centrum Brasil

0 (5714)

0.00% (0)

2 (5608)

0 (-11)

5728

Nike Snowboarding

0 (5737)

0.00% (0)

15.5k (2846)

0 (+29)

5729

Aarons Sports

0 (5706)

0.00% (0)

53 (5345)

0 (+10)

5730

Lancôme Italia

0 (5701)

0.00% (0)

565 (4628)

0 (+28)