Keep a close eye on a brand's presence on Instagram and see how they perform.

Identify brands doing best at sparking interest and conversation with the ER (Engagement Rate) ranking - Sort brands by number of followers or #hashtag popularity - Narrow down to your competitors with categories - Get a detailed analysis on each brand's profile page.

all

Brand Categories Followers ER i Average engagement rate of all media. Engagement rate is based on the likes and comments received divided by the number of followers at the time of the post. Posts on hashtag Media posted
1

Selena Gomez

128.5M (=)

2.67% (1199)

18.9M (46)

1.4k (2448)

2

Ariana Grande

114.8M (=)

1.39% (2806)

21.3M (42)

3.3k (860)

3

Cristiano Ronaldo

113.3M (=)

2.66% (1201)

4.8M (174)

2k (1631)

4

Beyoncé

107.5M (=)

2.35% (1469)

10.8M (82)

1.5k (2191)

5

Taylor Swift

104.2M (=)

1.92% (1986)

12.1M (69)

21 (5830)

6

Kim Kardashian West

103.9M (=)

1.33% (2920)

7.5M (111)

4k (663)

7

Kylie

98.7M (=)

1.98% (1900)

9.5M (89)

5.3k (389)

8

therock

94.8M (=)

1.09% (3342)

1.5M (440)

3.1k (957)

9

Justin Bieber

92.3M (=)

2.16% (1673)

31M (22)

4.2k (594)

10

Kendall

84M (=)

1.89% (2029)

4.9M (172)

2.8k (1068)

11

Barbie®

83.7M (=)

0.83% (3821)

5M (169)

5k (439)

12

Nj

82.8M (=)

1.71% (2320)

4.4M (187)

4k (665)

13

National Geographic

82M (=)

0.94% (3604)

8.9M (99)

15.2k (30)

14

Leo Messi

81.9M (=)

3.79% (563)

6.8M (124)

260 (5135)

15

nike

74.8M (=)

1.32% (2927)

61.6M (5)

909 (3318)

16

Miley Cyrus

72.6M (=)

1.24% (3064)

6.5M (133)

6.6k (231)

17

Khloé

69.5M (=)

1.87% (2066)

1.8M (372)

3.2k (922)

18

Jennifer Lopez

69.3M (=)

1.00% (3506)

1.6M (404)

2k (1630)

19

KATY PERRY

67.8M (=)

0.98% (3527)

3.9M (207)

821 (3518)

20

Demi Lovato

61.6M (=)

2.29% (1525)

6.8M (122)

1.8k (1822)

21

Kourtney Kardashian

59M (=)

1.23% (3097)

1.4M (470)

3.3k (864)

22

badgalriri

57.5M (=)

1.59% (2487)

1.4M (457)

4.1k (630)

23

Victoria's Secret

57.3M (=)

0.83% (3833)

4M (203)

5.3k (401)

24

Kevin Hart

54.8M (=)

0.66% (4167)

918.1k (608)

4.7k (507)

25

Real Madrid C.F.

53.3M (=)

1.87% (2063)

8.7M (101)

1.7k (1988)

26

FC Barcelona

52.6M (=)

1.69% (2341)

3.6M (220)

10k (82)

27

Ellen

48.5M (=)

1.10% (3318)

304.2k (1149)

5.2k (410)

28

Justin Timberlake

46.4M (=)

1.37% (2847)

1.3M (491)

555 (4249)

29

Zendaya

45M (=)

2.87% (1046)

777.2k (680)

3.3k (893)

30

Vin Diesel

44.6M (=)

1.88% (2055)

529.7k (843)

1.3k (2590)

1

Sean Penn

49.4k (3486)

1,334.03% (=)

49.8k (2275)

4 (5882)

2

Dodge Viper

27.8k (3974)

214.25% (=)

6.5M (134)

24 (5820)

3

GroupG3

43.1k (3605)

158.36% (=)

104 (5437)

5 (5878)

4

Wipro Limited

12.8k (4552)

48.37% (=)

615 (4792)

371 (4815)

5

The Glee Project

19.5k (4261)

35.11% (=)

4.5k (3694)

192 (5326)

6

Closeup

15.1k (4440)

34.22% (=)

50 (5555)

27 (5813)

7

Republicants

48.6k (3499)

27.09% (=)

1.3k (4374)

275 (5086)

8

The Beatles

115.5k (2718)

24.01% (=)

2.1M (324)

114 (5546)

9

Cagatay Ulusoy

2.4M (590)

22.75% (=)

630.6k (777)

84 (5660)

10

ディレップジャマー

11.5k (4635)

21.01% (=)

88 (5456)

112 (5549)

11

Disney Movie Club

22.1k (4148)

20.80% (=)

9.2k (3297)

71 (5692)

12

Red Band Society

58.5k (3355)

18.98% (=)

27.8k (2634)

139 (5468)

13

Homayoun Shajarian

972.1k (1070)

18.55% (+1)

14.6k (3035)

42 (5763)

14

Беларусь

20k (4238)

18.53% (-1)

4.3M (190)

150 (5439)

15

i rill alrays ruv u rong tym

37.8k (3700)

18.12% (=)

16 (5696)

10.7k (75)

16

Lifestyle tv|on|fit

34.5k (3778)

16.68% (=)

106 (5433)

120 (5528)

17

The Millionaire Mentality

144.5k (2512)

16.62% (=)

7k (3456)

14 (5856)

18

Jensen Ackles

5.5M (317)

15.62% (=)

4.4M (185)

112 (5551)

19

Chips Ahoy!

11.8k (4618)

15.41% (=)

120.1k (1696)

87 (5649)

20

Interstellar Movie

21.4k (4186)

15.32% (=)

5.7k (3576)

82 (5666)

21

_artistiq

902.5k (1114)

15.14% (=)

10k (3241)

290 (5048)

22

Rabbid Peach

18.2k (4316)

14.63% (=)

526 (4871)

131 (5491)

23

Simon Baker

166.2k (2402)

13.90% (=)

77.8k (1999)

92 (5625)

24

LEGO Batman

63k (3290)

13.59% (=)

1.4k (4343)

301 (5010)

25

Bundespolizei Karriere

26.5k (4017)

12.99% (=)

0 (5898)

267 (5109)

26

Unfriended

24.7k (4061)

12.54% (=)

1.8k (4207)

39 (5770)

27

BTS official

6.1M (287)

12.32% (=)

0 (5878)

346 (4882)

28

harrystyles

22M (57)

12.08% (=)

35.6M (16)

405 (4706)

29

Justpaintings

17.6k (4337)

11.87% (=)

4.4k (3705)

105 (5581)

30

Swimming

13.5k (4509)

11.77% (=)

1 (5821)

405 (4704)

1

Fashionglama.com Photography

1.3k (5613)

3.19% (0)

429.7M (=)

427 (4636)

2

CONTEMPORARY ART

23.1k (4114)

9.58% (49)

296.6M (=)

100 (5598)

3

VSCO

3.4M (467)

2.30% (1519)

150.2M (=)

2.8k (1064)

4

Paris

164.4k (2410)

1.56% (2528)

72M (=)

853 (3449)

5

nike

74.8M (15)

1.32% (2927)

61.6M (=)

909 (3318)

6

Visit Dubai

643.3k (1334)

1.57% (2511)

57.4M (=)

1.3k (2487)

7

Dubai Airports

128.3k (2616)

1.29% (2977)

57.4M (=)

514 (4362)

8

One Direction

17.3M (83)

10.04% (40)

53.3M (=)

726 (3761)

9

CHANEL

24.5M (51)

0.70% (4081)

51.6M (=)

861 (3431)

10

visitcalifornia

301.6k (1871)

1.86% (2084)

47.1M (=)

2.9k (1056)

11

Tumblr

1.2M (936)

1.06% (3385)

45.9M (=)

710 (3801)

12

Disney

10.3M (168)

1.63% (2423)

42.2M (=)

2.8k (1081)

13

Gucci

18.2M (74)

0.50% (4431)

39.8M (=)

3.8k (711)

14

Dior Official

17.4M (81)

0.58% (4288)

37.9M (=)

3k (993)

15

adidas

16.9M (88)

1.18% (3187)

36.3M (=)

943 (3234)

16

harrystyles

22M (57)

12.08% (28)

35.6M (=)

405 (4706)

17

Prada

13.7M (118)

0.37% (4583)

35.6M (=)

2.9k (1048)

18

VisitMexico

146.1k (2501)

2.41% (1411)

34.8M (=)

1k (3078)

19

Hermès official account

5.7M (304)

0.53% (4372)

34.7M (=)

1.4k (2401)

20

gopro

13.3M (127)

2.73% (1158)

31.9M (=)

3.8k (694)

21

CrossFit

2.2M (653)

1.10% (3335)

31.4M (=)

7.6k (163)

22

Justin Bieber

92.3M (9)

2.16% (1673)

31M (=)

4.2k (594)

23

Niall Horan

19.6M (66)

6.56% (130)

29.7M (=)

969 (3175)

24

Starbucks Coffee ☕

15.5M (94)

2.74% (1140)

29.3M (=)

1.5k (2266)

25

Las Vegas

443.1k (1608)

2.84% (1064)

27.7M (=)

949 (3217)

26

Louis Tomlinson

13.9M (116)

9.31% (53)

26.9M (=)

219 (5256)

27

Louis Vuitton Official

19.5M (68)

0.57% (4300)

26.9M (=)

2.2k (1471)

28

GIVENCHY

9.2M (195)

0.45% (4500)

26.8M (=)

2.5k (1237)

29

YouTube

10.7M (157)

1.01% (3478)

26.2M (=)

1.2k (2731)

30

Orange France

11.2k (4654)

4.05% (475)

25.6M (=)

1.3k (2631)

5701

Trenkwalder Italia

228 (5850)

11.53% (0)

64 (5504)

66 (+1)

5702

PurAloeUnePlantepourlaVie

1.7k (5522)

14.65% (0)

45 (5563)

66 (+1)

5703

NESTEA

6.5k (4948)

24.84% (0)

94.7k (1862)

66 (-2)

5704

LONIA

3.9k (5192)

3.23% (0)

102 (5441)

66 (=)

5705

Productora Audiovisual

1.2k (5634)

8.40% (0)

55 (5537)

66 (+1)

5706

Ambizion Apparel

112 (5880)

26.04% (0)

94 (5450)

65 (+9)

5707

chocolatesublime

358 (5815)

7.11% (0)

425 (4981)

65 (=)

5708

Anime clothing and merchandise

18.3k (4309)

7.35% (92)

41 (5575)

64 (=)

5709

LeboSkinCare

281 (5834)

6.73% (0)

41 (5576)

64 (=)

5710

#MUSEUMSTAGRAM

15.9k (4402)

0.92% (3628)

3.7k (3822)

63 (=)

5711

Mercure Hotels

2.7k (5359)

14.35% (0)

9.4k (3281)

63 (=)

5712

LeCookieLab

192 (5860)

66.95% (0)

172 (5317)

63 (+1)

5713

Booth Boy

1.3k (5607)

15.34% (0)

11 (5722)

62 (+1)

5714

Bud Light

189.8k (2275)

0.95% (3594)

1.7M (390)

61 (+4)

5715

Emma Watson

40.3M (35)

7.41% (87)

1.6M (411)

61 (+2)

5716

Women's Clothing & Accessories

4.4k (5139)

4.60% (0)

117 (5411)

61 (=)

5717

Pack & Smooch

338 (5820)

12.09% (0)

158 (5345)

60 (+3)

5718

Nextel Argentina

125 (5877)

1.31% (0)

0 (5961)

60 (+1)

5719

LAVINCCI

8.5k (4806)

1.91% (0)

132 (5380)

60 (+2)

5720

AutoUno Volkswagen Napoli

187 (5862)

27.92% (0)

124 (5396)

58 (+4)

5721

Balacía

14.5k (4468)

0.50% (4427)

1 (5823)

57 (+1)

5722

Events By Koda

273 (5836)

12.42% (0)

29 (5632)

57 (+3)

5723

Lipton Indonesia

2.5k (5390)

6.68% (0)

9 (5744)

57 (=)

5724

AUTOMATIC WATCHES

15.3k (4431)

5.28% (232)

215 (5225)

56 (+3)

5725

ESSERE2 bölcsőde - magán óvoda

46 (5895)

0.00% (0)

2 (5803)

56 (+3)

5726

Chiclets Brasil

1.2k (5631)

16.78% (0)

139 (5374)

56 (=)

5727

WALK THE MOON

272.9k (1933)

5.40% (215)

134.5k (1629)

55 (+3)

5728

Big Drop

10k (4719)

1.93% (0)

37 (5596)

55 (+7)

5729

MEDIATEL CZ

48 (5894)

22.07% (0)

61 (5519)

55 (+3)

5730

JM Schneiders

399 (5803)

24.04% (0)

4k (3772)

55 (+3)