Keep a close eye on a brand's presence on Instagram and see how they perform.

Identify brands doing best at sparking interest and conversation with the ER (Engagement Rate) ranking - Sort brands by number of followers or #hashtag popularity - Narrow down to your competitors with categories - Get a detailed analysis on each brand's profile page.

all

Brand Categories Followers ER i Average engagement rate of all media. Engagement rate is based on the likes and comments received divided by the number of followers at the time of the post. Posts on hashtag Media posted
1

Selena Gomez

125.2M (=)

2.66% (1236)

18M (46)

1.4k (2372)

2

Ariana Grande

112.5M (=)

1.39% (2831)

20.3M (42)

3.3k (844)

3

Cristiano Ronaldo

109.2M (=)

2.65% (1242)

4.5M (177)

2k (1638)

4

Beyoncé

105.7M (=)

2.50% (1354)

10.4M (79)

1.5k (2211)

5

Taylor Swift

102.8M (=)

1.94% (1977)

11.5M (69)

0 (5849)

6

Kim Kardashian West

102.6M (=)

1.35% (2889)

7M (112)

3.9k (640)

7

Kylie

96.9M (=)

1.96% (1952)

8.8M (92)

5.3k (362)

8

therock

92.2M (=)

1.10% (3306)

1.4M (446)

3k (946)

9

Justin Bieber

91M (=)

2.23% (1615)

30M (21)

4.2k (574)

10

Kendall

82.8M (=)

1.88% (2076)

4.6M (173)

2.8k (1023)

11

Barbie®

82.6M (=)

0.84% (3777)

4.7M (171)

4.8k (440)

12

Nj

80.3M (+1)

1.65% (2416)

4.1M (191)

3.9k (646)

13

National Geographic

80.3M (-1)

0.97% (3534)

8.1M (102)

14.7k (31)

14

Leo Messi

78.4M (=)

4.00% (506)

6.3M (130)

226 (5146)

15

nike

73.8M (=)

1.42% (2769)

59.4M (5)

905 (3213)

16

Miley Cyrus

71.1M (=)

1.28% (2998)

6.4M (127)

6.4k (231)

17

Khloé

68.8M (=)

1.90% (2049)

1.7M (371)

3.1k (891)

18

Jennifer Lopez

68.5M (=)

1.03% (3437)

1.5M (406)

2k (1627)

19

KATY PERRY

67.2M (=)

1.03% (3441)

3.7M (206)

767 (3549)

20

Demi Lovato

60.3M (=)

2.43% (1415)

6.6M (119)

1.7k (1876)

21

Kourtney Kardashian

58.5M (=)

1.23% (3090)

1.3M (469)

3.3k (834)

22

Victoria's Secret

56.8M (=)

0.87% (3716)

3.8M (202)

5k (402)

23

badgalriri

56.1M (=)

1.57% (2531)

1.3M (458)

4k (619)

24

Kevin Hart

54.1M (=)

0.66% (4129)

867k (610)

4.5k (495)

25

Real Madrid C.F.

52M (=)

1.90% (2046)

8.3M (99)

1.6k (2058)

26

FC Barcelona

51.7M (=)

1.70% (2338)

3.5M (219)

9.7k (83)

27

Ellen

47.3M (=)

1.16% (3201)

288.8k (1148)

5k (415)

28

Justin Timberlake

45.8M (=)

1.39% (2816)

1.2M (484)

538 (4204)

29

Zendaya

44M (=)

2.86% (1057)

704.1k (702)

3.2k (861)

30

Vin Diesel

42.8M (=)

1.87% (2095)

514.9k (829)

1.2k (2560)

1

Sean Penn

48.6k (3430)

1,305.55% (=)

48.4k (2252)

4 (5786)

2

Dodge Viper

26.7k (3927)

201.65% (=)

6.2M (136)

24 (5730)

3

tv|on|fit

31k (3792)

40.08% (=)

74 (5384)

99 (5518)

4

Closeup

15.4k (4347)

37.36% (=)

54 (5444)

25 (5728)

5

The Glee Project

19.7k (4175)

35.09% (=)

4.6k (3624)

192 (5246)

6

The Beatles

117k (2646)

24.01% (=)

2.1M (320)

114 (5457)

7

Cagatay Ulusoy

2.3M (597)

22.72% (=)

586.7k (775)

81 (5575)

8

Interstellar Movie

21.8k (4099)

21.46% (=)

5.5k (3536)

80 (5580)

9

Dileep Jamma

12k (4523)

21.27% (=)

86 (5361)

111 (5468)

10

Disney Movie Club

20.8k (4129)

20.05% (=)

8.9k (3255)

71 (5604)

11

Red Band Society

58.9k (3278)

18.93% (=)

27.1k (2597)

139 (5384)

12

Беларусь

20k (4161)

18.90% (=)

4M (194)

142 (5377)

13

i rill alrays ruv u rong tym

31k (3794)

18.65% (=)

13 (5621)

10.4k (74)

14

Homayoun Shajarian

903.3k (1092)

17.95% (=)

13k (3038)

41 (5676)

15

Jensen Ackles

5.3M (312)

17.81% (=)

4.3M (183)

95 (5528)

16

The Millionaire Mentality

146.8k (2451)

16.62% (=)

6.9k (3402)

14 (5765)

17

_artistiq

917.7k (1084)

15.31% (=)

9.6k (3197)

287 (4969)

18

Chips Ahoy!

11.6k (4548)

15.15% (=)

119.3k (1656)

87 (5559)

19

Rabbid Peach

14.5k (4398)

14.83% (=)

81 (5369)

123 (5427)

20

Simon Baker

159k (2383)

14.03% (=)

74.6k (1981)

86 (5563)

21

LEGO Batman

63.8k (3212)

13.59% (=)

1.4k (4267)

301 (4920)

22

Bundespolizei Karriere

22.3k (4079)

13.58% (=)

0 (5826)

234 (5118)

23

Justpaintings

16.4k (4305)

12.85% (=)

3.9k (3715)

99 (5517)

24

SteakEat

11.7k (4542)

12.60% (=)

287 (5038)

101 (5509)

25

Unfriended

25k (3988)

12.52% (=)

1.8k (4138)

39 (5682)

26

harrystyles

21.7M (56)

12.08% (=)

35.1M (15)

404 (4615)

27

Swimming

13.8k (4426)

11.79% (=)

1 (5726)

405 (4610)

28

STABILO Singapore

11k (4585)

11.44% (=)

790 (4558)

340 (4809)

29

The Lego Movie

34.2k (3705)

11.38% (=)

92.5k (1832)

51 (5649)

30

BTS official

4.9M (331)

11.21% (+1)

0 (5867)

342 (4801)

1

Fashionglama.com Photography

1.3k (5527)

3.41% (0)

406.6M (=)

396 (4637)

2

CONTEMPORARY ART

23.3k (4038)

9.58% (46)

277.8M (=)

100 (5515)

3

VSCO

3.3M (460)

2.37% (1476)

144.1M (=)

2.8k (1056)

4

Paris

161.5k (2368)

1.60% (2467)

68.5M (=)

813 (3443)

5

nike

73.8M (15)

1.42% (2769)

59.4M (=)

905 (3213)

6

Visit Dubai

616.8k (1325)

1.57% (2526)

55.2M (=)

1.3k (2501)

7

Dubai Airports

118.3k (2633)

1.37% (2862)

55.2M (=)

487 (4363)

8

One Direction

17.4M (74)

10.04% (40)

52.8M (=)

726 (3653)

9

CHANEL

23.6M (51)

0.74% (3996)

50.4M (=)

797 (3476)

10

visitcalifornia

291.9k (1858)

1.89% (2072)

44.7M (=)

2.8k (1052)

11

Tumblr

1.2M (935)

1.14% (3243)

44M (=)

649 (3870)

12

Disney

10M (165)

1.72% (2308)

40.6M (=)

2.6k (1117)

13

Gucci

16.9M (80)

0.50% (4369)

38.3M (=)

3.5k (770)

14

Dior Official

16.6M (85)

0.59% (4231)

37M (=)

2.8k (1038)

15

harrystyles

21.7M (56)

12.08% (26)

35.1M (=)

404 (4615)

16

Prada

13.2M (121)

0.40% (4499)

35.1M (=)

2.6k (1119)

17

adidas

16.1M (90)

1.23% (3092)

34.3M (=)

1.2k (2748)

18

Hermès official account

5.3M (307)

0.56% (4287)

33.9M (=)

1.3k (2429)

19

VisitMexico

121.9k (2602)

2.30% (1551)

32.8M (=)

911 (3195)

20

gopro

13M (125)

2.82% (1103)

30.6M (=)

3.7k (691)

21

Justin Bieber

91M (9)

2.23% (1615)

30M (=)

4.2k (574)

22

CrossFit

2.1M (649)

1.12% (3276)

29.7M (=)

7.3k (165)

23

Niall Horan

19.5M (63)

6.78% (113)

29.3M (=)

922 (3166)

24

Starbucks Coffee ☕

15.2M (94)

2.82% (1096)

28.7M (=)

1.4k (2240)

25

Las Vegas

414.1k (1612)

2.81% (1110)

27M (=)

921 (3169)

26

Louis Tomlinson

13.6M (114)

9.45% (47)

26.6M (=)

211 (5198)

27

GIVENCHY

8.9M (196)

0.49% (4390)

26.6M (=)

2.4k (1278)

28

Louis Vuitton Official

18.6M (70)

0.59% (4233)

26.3M (=)

2.1k (1493)

29

LifeTricks

1.3M (889)

0.51% (4349)

24.7M (=)

21 (5740)

30

Orange France

11.2k (4573)

4.05% (485)

24.7M (=)

1.3k (2522)

5701

Microsoft France

595 (5667)

8.22% (0)

1.6M (401)

31 (-1)

5702

bingoisland

692 (5647)

15.95% (0)

107 (5338)

30 (+3)

5703

Brunello Cucinelli

178.1k (2287)

2.01% (1886)

151.7k (1517)

30 (=)

5704

freeledsnikers

2.2k (5348)

6.83% (0)

0 (5794)

30 (+2)

5705

Luan Otten

147k (2448)

3.71% (615)

150.7k (1523)

30 (+5)

5706

DE QUIXOTE

186 (5770)

31.35% (0)

24 (5565)

30 (+2)

5707

Aceh Tourism Magazine

351 (5724)

37.57% (0)

30.8k (2504)

30 (-3)

5708

Master Cleaner Corp

86 (5792)

32.84% (0)

14 (5612)

30 (-1)

5709

Bubba

519 (5682)

0.00% (0)

0 (5844)

29 (=)

5710

NestStrix

412 (5711)

24.37% (0)

24 (5563)

29 (+2)

5711

Daily Tech Update

68.1k (3141)

6.77% (115)

317 (5005)

29 (=)

5712

LAST DAY OARA OFFER‼️

38.8k (3617)

0.11% (4634)

2.7k (3918)

28 (-13)

5713

Gunbin

430 (5705)

18.32% (0)

28 (5542)

28 (+2)

5714

Hollywood Visual Studio

14.4k (4400)

1.51% (2618)

19 (5587)

28 (-1)

5715

DISH

7.4k (4808)

1.42% (0)

11.7k (3115)

28 (+2)

5716

Nature Republic

1.5k (5468)

13.28% (0)

315.5k (1103)

28 (-2)

5717

Честный Бизнес

2.4k (5318)

3.31% (0)

839 (4523)

28 (-1)

5718

When I Die It Will Be Alright

19.1k (4205)

0.51% (4350)

0 (5851)

27 (=)

5719

FRSH

21.6k (4105)

4.82% (308)

4.2k (3678)

27 (+2)

5720

Active Goose™

1.2k (5535)

22.24% (0)

469 (4840)

27 (=)

5721

Presedintele Romaniei

2.6k (5292)

25.22% (0)

549 (4751)

27 (+2)

5722

Originalmusiccompany

112 (5788)

0.00% (0)

54.5k (2185)

27 (-3)

5723

BLH Fashion

600 (5666)

6.19% (0)

1 (5725)

27 (-1)

5724

Tasty Venezuela

147 (5779)

15.03% (0)

0 (5750)

26 (=)

5725

Healthist

3k (5237)

55.46% (0)

24 (5562)

25 (=)

5726

MALIK BENTALHA

342.2k (1747)

1.70% (2334)

1.7k (4162)

25 (+1)

5727

DESOTO

3k (5224)

9.77% (0)

5 (5687)

25 (+1)

5728

Closeup

15.4k (4347)

37.36% (4)

54 (5444)

25 (-2)

5729

nikeseattle

899 (5606)

20.14% (0)

2k (4078)

24 (+2)

5730

Dodge Viper

26.7k (3927)

201.65% (2)

6.2M (136)

24 (=)