Keep a close eye on a brand's presence on Instagram and see how they perform.

Identify brands doing best at sparking interest and conversation with the ER (Engagement Rate) ranking - Sort brands by number of followers or #hashtag popularity - Narrow down to your competitors with categories - Get a detailed analysis on each brand's profile page.

all

Brand Categories Followers ER i Average engagement rate of all media. Engagement rate is based on the likes and comments received divided by the number of followers at the time of the post. Posts on hashtag Media posted
1

Selena Gomez

133.8M (=)

2.71% (1204)

20.8M (47)

1.4k (2578)

2

Cristiano Ronaldo

121.3M (=)

2.73% (1183)

5.3M (180)

2.2k (1651)

3

Ariana Grande

117.9M (=)

1.40% (2876)

23M (45)

3.4k (943)

4

Beyoncé

111.8M (=)

2.32% (1553)

11.5M (90)

1.6k (2303)

5

Kim Kardashian West

108.1M (=)

1.35% (2978)

8.5M (113)

4.2k (690)

6

Taylor Swift

106.5M (=)

1.78% (2260)

13.1M (74)

104 (5836)

7

Kylie

104.3M (=)

2.01% (1925)

10.8M (96)

5.4k (458)

8

therock

100.5M (=)

1.07% (3487)

1.7M (435)

3.4k (946)

9

Justin Bieber

97.1M (=)

2.24% (1618)

32.7M (24)

4.3k (659)

10

Nj

89.7M (=)

1.82% (2192)

4.9M (189)

4.1k (705)

11

Kendall

87.6M (=)

1.94% (2015)

5.4M (176)

2.9k (1144)

12

Leo Messi

87.5M (=)

3.85% (558)

7.5M (131)

290 (5263)

13

National Geographic

86M (=)

0.87% (3884)

10.4M (99)

16.4k (30)

14

Barbie®

85.8M (=)

0.83% (3966)

5.6M (172)

5.2k (482)

15

nike

76.1M (=)

1.14% (3340)

66.3M (7)

914 (3533)

16

Miley Cyrus

74.4M (=)

1.23% (3178)

6.7M (146)

6.7k (261)

17

Khloé

73M (=)

1.85% (2143)

2M (377)

3.2k (997)

18

Jennifer Lopez

72.7M (=)

0.97% (3671)

1.8M (419)

2.2k (1612)

19

KATY PERRY

68.5M (=)

0.94% (3721)

4.1M (218)

892 (3587)

20

Demi Lovato

65.9M (=)

2.26% (1601)

7.2M (138)

2k (1815)

21

Kourtney Kardashian

61M (=)

1.23% (3176)

1.5M (477)

3.4k (922)

22

badgalriri

60.2M (=)

1.65% (2470)

1.6M (470)

4.2k (678)

23

Victoria's Secret

58.7M (=)

0.73% (4178)

4.4M (209)

5.8k (378)

24

Kevin Hart

57.1M (=)

0.66% (4303)

974.5k (635)

5.1k (493)

25

Real Madrid C.F.

55.7M (=)

1.81% (2205)

9.4M (107)

1.9k (1883)

26

FC Barcelona

55.1M (=)

1.66% (2449)

3.9M (227)

10.4k (92)

27

Ellen

50.9M (=)

1.01% (3606)

350.3k (1138)

5.8k (381)

28

Justin Timberlake

49M (=)

1.25% (3127)

1.4M (504)

672 (4147)

29

Zendaya

48.5M (=)

2.96% (1007)

910.5k (654)

3.3k (966)

30

Vin Diesel

47M (=)

1.89% (2087)

552.4k (878)

1.3k (2746)

1

Sean Penn

76.9k (3244)

1,468.35% (=)

52.6k (2332)

4 (6172)

2

Dodge Viper

29.9k (4074)

245.64% (=)

7M (141)

24 (6099)

3

GroupG3

41.7k (3781)

158.11% (=)

103 (5677)

5 (6169)

4

Wipro Limited

25.5k (4211)

88.42% (=)

666 (4951)

434 (4850)

5

The Glee Project

18.9k (4455)

35.17% (=)

4.5k (3842)

192 (5557)

6

Closeup

14.4k (4656)

34.31% (=)

51 (5791)

9 (6154)

7

⚡️ThunderReach

59.4k (3483)

29.85% (=)

20 (5938)

11 (6147)

8

Techfest, IIT Bombay

15.1k (4625)

26.95% (=)

64 (5750)

576 (4429)

9

Durex UK

11.8k (4812)

26.35% (=)

73 (5727)

108 (5822)

10

Republicants

49.2k (3645)

26.25% (=)

1.6k (4439)

281 (5291)

11

The Beatles

112.4k (2884)

23.97% (=)

2.3M (349)

114 (5798)

12

Cagatay Ulusoy

2.7M (602)

23.13% (=)

717.8k (766)

86 (5909)

13

Greece Photo Tours

11.3k (4839)

22.41% (=)

920 (4745)

119 (5779)

14

Disney Movie Club

23.4k (4280)

22.20% (=)

9.5k (3404)

71 (5964)

15

ディレップジャマー

11.9k (4807)

21.13% (=)

88 (5695)

112 (5804)

16

Red Band Society

58.4k (3495)

19.10% (=)

28.3k (2742)

139 (5710)

17

Беларусь

22.2k (4326)

18.71% (=)

4.8M (193)

163 (5640)

18

Interstellar Movie

23.3k (4288)

17.30% (=)

4.7k (3818)

82 (5924)

19

The Millionaire Mentality

140.5k (2673)

16.60% (=)

7k (3590)

14 (6135)

20

Chips Ahoy!

12.2k (4789)

16.17% (=)

121.7k (1776)

87 (5902)

21

Homayoun Shajarian

1.1M (1042)

15.87% (=)

17.4k (3039)

57 (6003)

22

Jensen Ackles

5.9M (320)

15.40% (=)

4.5M (208)

126 (5761)

23

Lifestyle tv|on|fit

34.4k (3955)

15.18% (=)

109 (5658)

124 (5766)

24

_artistiq

871.5k (1189)

15.15% (=)

10.7k (3342)

290 (5262)

25

i rill alrays ruv u rong tym

44k (3735)

14.74% (=)

22 (5923)

11.1k (80)

26

Rabbid Peach

19.3k (4440)

14.71% (=)

715 (4904)

137 (5725)

27

Simon Baker

183.1k (2418)

14.33% (=)

77.6k (2103)

93 (5876)

28

Tom Brady

3.9M (454)

13.86% (=)

706.6k (773)

244 (5412)

29

Bundespolizei Karriere

36.7k (3884)

13.75% (=)

0 (6232)

333 (5130)

30

LEGO Batman

61.5k (3452)

13.59% (=)

1.4k (4510)

301 (5223)

5701

ALL ABOUT THE PUMP

2.1k (5696)

4.51% (0)

85 (-13)

392 (4980)

5702

Narang Chocolate & Desserts

300 (6112)

11.75% (0)

85 (-12)

110 (5811)

5703

Howlin' Rooster Guitars & Such

1.1k (5924)

10.77% (0)

85 (-14)

143 (5697)

5704

PRECINCT SKATE SHOP

9.6k (4936)

3.31% (0)

85 (-19)

1.7k (2158)

5705

Agostini Designs

1.1k (5912)

0.00% (0)

84 (-11)

179 (5586)

5706

Productora Audiovisual

1.3k (5849)

6.81% (0)

84 (-14)

93 (5877)

5707

Aggie

15.1k (4624)

6.91% (120)

84 (-14)

927 (3499)

5708

Art Pillows

1.1k (5927)

24.74% (0)

83 (-12)

123 (5769)

5709

ZRIMO.art

4.4k (5377)

9.72% (0)

81 (+520)

80 (5932)

5710

Perrier Belgium

615 (6029)

7.93% (0)

81 (-13)

242 (5418)

5711

OleaJuice

176 (6154)

5.62% (0)

80 (-12)

104 (5834)

5712

UCast

12.4k (4772)

3.75% (595)

80 (-17)

271 (5334)

5713

Just Julia

57.1k (3513)

0.86% (3904)

80 (-15)

3.3k (991)

5714

Goood Pizza

1.1k (5923)

9.43% (0)

79 (-14)

154 (5669)

5715

Turenlaces

650 (6020)

3.16% (0)

77 (-14)

480 (4725)

5716

Health Careers

155 (6163)

84.42% (0)

77 (-14)

102 (5843)

5717

Maple Avenue Boxing Gym

1.9k (5731)

2.93% (0)

76 (-12)

1.1k (3138)

5718

Ambozeli® Clothing

2.7k (5598)

4.16% (0)

76 (-15)

74 (5951)

5719

OPSOBJECTS OFFICIAL

167.1k (2506)

1.33% (2996)

76 (-13)

2.2k (1664)

5720

Write Side Up

1.5k (5819)

8.53% (0)

76 (-16)

239 (5429)

5721

Eat Drink Stay Dubai

11.9k (4809)

1.44% (2806)

75 (-14)

745 (3952)

5722

ESPM São Paulo

10.1k (4916)

7.36% (104)

75 (-14)

77 (5941)

5723

Alavaca

16.4k (4559)

2.48% (1405)

74 (-8)

160 (5650)

5724

Motorola México

27.8k (4134)

1.76% (2312)

73 (-10)

345 (5099)

5725

Wanted Shoes Australia

123.5k (2789)

0.76% (4104)

73 (-14)

2.2k (1603)

5726

glenmorangieusa

34.4k (3959)

2.03% (1881)

73 (-16)

204 (5530)

5727

Durex UK

11.8k (4812)

26.35% (9)

73 (-18)

108 (5822)

5728

ساراچیذری مشاور تغذیه

14.1k (4677)

6.39% (150)

73 (-16)

158 (5660)

5729

Selma Sukayar Varol

5.7k (5237)

5.11% (0)

73 (-16)

464 (4773)

5730

Tea Leaf Co

1.3k (5859)

9.81% (0)

72 (-13)

213 (5506)

1

DEL RECORDS

694.2k (1354)

0.36% (4782)

2.1M (373)

44.2k (=)

2

Listín Diario

223.7k (2233)

0.10% (4907)

258 (5385)

43.6k (=)

3

Instant Bollywood

5.1M (369)

1.72% (2369)

273.9k (1273)

37k (=)

4

snoopdogg

21.8M (62)

0.39% (4748)

1.2M (540)

34.3k (=)

5

FashionNova.com

10.7M (182)

0.46% (4663)

498k (934)

32.2k (=)

6

TC Televisión

795.3k (1251)

0.10% (4909)

457.6k (987)

26.7k (=)

7

Inked Magazine

1.8M (774)

0.34% (4798)

1.4M (513)

24.5k (=)

8

Culturizando

708.3k (1339)

0.68% (4252)

82.1k (2055)

24.4k (=)

9

FASHION | BEAUTY | LIFESTYLE

2.6M (618)

0.75% (4139)

99.6k (1919)

23.9k (=)

10

NBA

26.9M (49)

1.03% (3564)

12.6M (82)

23.4k (=)

11

Glamour Brasil

1.2M (986)

0.31% (4822)

41.8k (2472)

22.6k (=)

12

HOT 97

740.8k (1308)

0.42% (4721)

1.1M (614)

22k (=)

13

HYPEBEAST

5.5M (345)

1.25% (3143)

11.7M (89)

21.8k (=)

14

MLB ⚾

4M (434)

2.55% (1348)

4.8M (195)

21.6k (=)

15

SportsCenter

11.1M (172)

1.67% (2437)

277.8k (1268)

21.4k (=)

16

Rebel Circus

329.3k (1884)

0.68% (4254)

117.1k (1810)

21.3k (=)

17

شركة مجموعة الراي الإعلامية

111.8k (2887)

0.28% (4842)

350 (5262)

20.9k (=)

18

NFL

10.9M (176)

1.74% (2330)

10.2M (101)

20.4k (=)

19

SuicideGirls

7.1M (276)

1.04% (3552)

1.6M (450)

20k (=)

20

Freedom Of Style

507.8k (1593)

1.42% (2836)

36.8k (2547)

20k (=)

21

SHOWPO

1.3M (950)

0.95% (3693)

34.8k (2587)

19.2k (=)

22

Del Toro ®||Matthew Chevallard

147.8k (2614)

0.59% (4448)

56.3k (2302)

19k (=)

23

Motives Cosmetics Official

2.3M (679)

0.57% (4464)

685.8k (789)

18.8k (=)

24

JD

873.5k (1186)

0.67% (4288)

401 (5208)

18.6k (=)

25

OOTD Magazine

2.9M (559)

1.15% (3318)

3M (289)

18.3k (=)

26

Telemundo

5.1M (371)

0.29% (4836)

501.2k (931)

18.3k (=)

27

Chiara Ferragni

11.8M (157)

1.56% (2624)

446.5k (1005)

17.7k (=)

28

Pink Boutique

376.2k (1798)

0.39% (4747)

2.7k (4145)

17k (=)

29

beIN SPORTS

3.6M (482)

0.32% (4815)

92.4k (1973)

16.5k (=)

30

National Geographic

86M (13)

0.87% (3884)

10.4M (99)

16.4k (=)