Keep a close eye on a brand's presence on Instagram and see how they perform.

Identify brands doing best at sparking interest and conversation with the ER (Engagement Rate) ranking - Sort brands by number of followers or #hashtag popularity - Narrow down to your competitors with categories - Get a detailed analysis on each brand's profile page.

all

Brand Categories Followers ER i Average engagement rate of all media. Engagement rate is based on the likes and comments received divided by the number of followers at the time of the post. Posts on hashtag Media posted
1

Selena Gomez

125.2M (=)

2.66% (1236)

18M (46)

1.4k (2372)

2

Ariana Grande

112.5M (=)

1.39% (2831)

20.3M (42)

3.3k (844)

3

Cristiano Ronaldo

109.2M (=)

2.65% (1242)

4.5M (177)

2k (1638)

4

Beyoncé

105.7M (=)

2.50% (1354)

10.4M (79)

1.5k (2211)

5

Taylor Swift

102.8M (=)

1.94% (1977)

11.5M (69)

0 (5849)

6

Kim Kardashian West

102.6M (=)

1.35% (2889)

7M (112)

3.9k (640)

7

Kylie

96.9M (=)

1.96% (1952)

8.8M (92)

5.3k (362)

8

therock

92.2M (=)

1.10% (3306)

1.4M (446)

3k (946)

9

Justin Bieber

91M (=)

2.23% (1615)

30M (21)

4.2k (574)

10

Kendall

82.8M (=)

1.88% (2076)

4.6M (173)

2.8k (1023)

11

Barbie®

82.6M (=)

0.84% (3777)

4.7M (171)

4.8k (440)

12

Nj

80.3M (+1)

1.65% (2416)

4.1M (191)

3.9k (646)

13

National Geographic

80.3M (-1)

0.97% (3534)

8.1M (102)

14.7k (31)

14

Leo Messi

78.4M (=)

4.00% (506)

6.3M (130)

226 (5146)

15

nike

73.8M (=)

1.42% (2769)

59.4M (5)

905 (3213)

16

Miley Cyrus

71.1M (=)

1.28% (2998)

6.4M (127)

6.4k (231)

17

Khloé

68.8M (=)

1.90% (2049)

1.7M (371)

3.1k (891)

18

Jennifer Lopez

68.5M (=)

1.03% (3437)

1.5M (406)

2k (1627)

19

KATY PERRY

67.2M (=)

1.03% (3441)

3.7M (206)

767 (3549)

20

Demi Lovato

60.3M (=)

2.43% (1415)

6.6M (119)

1.7k (1876)

21

Kourtney Kardashian

58.5M (=)

1.23% (3090)

1.3M (469)

3.3k (834)

22

Victoria's Secret

56.8M (=)

0.87% (3716)

3.8M (202)

5k (402)

23

badgalriri

56.1M (=)

1.57% (2531)

1.3M (458)

4k (619)

24

Kevin Hart

54.1M (=)

0.66% (4129)

867k (610)

4.5k (495)

25

Real Madrid C.F.

52M (=)

1.90% (2046)

8.3M (99)

1.6k (2058)

26

FC Barcelona

51.7M (=)

1.70% (2338)

3.5M (219)

9.7k (83)

27

Ellen

47.3M (=)

1.16% (3201)

288.8k (1148)

5k (415)

28

Justin Timberlake

45.8M (=)

1.39% (2816)

1.2M (484)

538 (4204)

29

Zendaya

44M (=)

2.86% (1057)

704.1k (702)

3.2k (861)

30

Vin Diesel

42.8M (=)

1.87% (2095)

514.9k (829)

1.2k (2560)

1

Sean Penn

48.6k (3430)

1,305.55% (=)

48.4k (2252)

4 (5786)

2

Dodge Viper

26.7k (3927)

201.65% (=)

6.2M (136)

24 (5730)

3

tv|on|fit

31k (3792)

40.08% (=)

74 (5384)

99 (5518)

4

Closeup

15.4k (4347)

37.36% (=)

54 (5444)

25 (5728)

5

The Glee Project

19.7k (4175)

35.09% (=)

4.6k (3624)

192 (5246)

6

The Beatles

117k (2646)

24.01% (=)

2.1M (320)

114 (5457)

7

Cagatay Ulusoy

2.3M (597)

22.72% (=)

586.7k (775)

81 (5575)

8

Interstellar Movie

21.8k (4099)

21.46% (=)

5.5k (3536)

80 (5580)

9

Dileep Jamma

12k (4523)

21.27% (=)

86 (5361)

111 (5468)

10

Disney Movie Club

20.8k (4129)

20.05% (=)

8.9k (3255)

71 (5604)

11

Red Band Society

58.9k (3278)

18.93% (=)

27.1k (2597)

139 (5384)

12

Беларусь

20k (4161)

18.90% (=)

4M (194)

142 (5377)

13

i rill alrays ruv u rong tym

31k (3794)

18.65% (=)

13 (5621)

10.4k (74)

14

Homayoun Shajarian

903.3k (1092)

17.95% (=)

13k (3038)

41 (5676)

15

Jensen Ackles

5.3M (312)

17.81% (=)

4.3M (183)

95 (5528)

16

The Millionaire Mentality

146.8k (2451)

16.62% (=)

6.9k (3402)

14 (5765)

17

_artistiq

917.7k (1084)

15.31% (=)

9.6k (3197)

287 (4969)

18

Chips Ahoy!

11.6k (4548)

15.15% (=)

119.3k (1656)

87 (5559)

19

Rabbid Peach

14.5k (4398)

14.83% (=)

81 (5369)

123 (5427)

20

Simon Baker

159k (2383)

14.03% (=)

74.6k (1981)

86 (5563)

21

LEGO Batman

63.8k (3212)

13.59% (=)

1.4k (4267)

301 (4920)

22

Bundespolizei Karriere

22.3k (4079)

13.58% (=)

0 (5826)

234 (5118)

23

Justpaintings

16.4k (4305)

12.85% (=)

3.9k (3715)

99 (5517)

24

SteakEat

11.7k (4542)

12.60% (=)

287 (5038)

101 (5509)

25

Unfriended

25k (3988)

12.52% (=)

1.8k (4138)

39 (5682)

26

harrystyles

21.7M (56)

12.08% (=)

35.1M (15)

404 (4615)

27

Swimming

13.8k (4426)

11.79% (=)

1 (5726)

405 (4610)

28

STABILO Singapore

11k (4585)

11.44% (=)

790 (4558)

340 (4809)

29

The Lego Movie

34.2k (3705)

11.38% (=)

92.5k (1832)

51 (5649)

30

BTS official

4.9M (331)

11.21% (+1)

0 (5867)

342 (4801)

5701

Pierre Cardin El Salvador

4.9k (4996)

1.19% (0)

3 (-5)

271 (5016)

5702

Aumcore

2.5k (5295)

5.04% (0)

3 (+1)

237 (5109)

5703

Volkswagen Perú

2.5k (5300)

2.47% (0)

3 (+1)

749 (3591)

5704

Бали | Фотограф | Фотоконтент

8.8k (4711)

5.65% (0)

3 (-7)

624 (3956)

5705

Westley Richards & Co. Ltd.

70.2k (3117)

4.89% (295)

2 (+9)

1.8k (1755)

5706

NVIDIA GeForce Brasil

52.7k (3376)

1.04% (3414)

2 (+7)

714 (3691)

5707

Plattenkreisel

3k (5231)

7.39% (0)

2 (+3)

140 (5383)

5708

Wasted Times

6.8k (4850)

3.52% (0)

2 (+11)

892 (3247)

5709

El Sendero del Cacao

3.9k (5101)

1.20% (0)

2 (+3)

1k (2923)

5710

Pointe Perfect

990 (5588)

10.03% (0)

2 (+5)

99 (5520)

5711

New/Slang

377 (5719)

4.92% (0)

2 (+7)

106 (5488)

5712

MID Rocket

7.9k (4769)

6.39% (0)

2 (-4)

173 (5299)

5713

Prestigio Ukraine

291 (5737)

32.90% (0)

2 (-7)

21 (5738)

5714

Godrej Microwave Ovens

1.9k (5399)

1.69% (0)

2 (-3)

514 (4279)

5715

Accessories

1.5k (5475)

0.96% (0)

2 (-10)

551 (4163)

5716

Southern United Insurance

1.4k (5491)

24.52% (0)

2 (=)

6 (5783)

5717

MyTyme Social App & Games

3k (5225)

2.48% (0)

2 (-8)

1.1k (2854)

5718

ESSERE2 bölcsőde - magán óvoda

46 (5799)

0.00% (0)

2 (-11)

56 (5636)

5719

Wholegrain Milling Co Pty Ltd

3k (5226)

6.73% (0)

2 (-2)

287 (4970)

5720

Leroy Merlin España

57.6k (3302)

1.57% (2529)

1 (+16)

361 (4747)

5721

Bark

5.5k (4934)

31.13% (0)

1 (+16)

48 (5659)

5722

Ingrid Michaelson

303 (5734)

13.32% (0)

1 (+16)

161 (5330)

5723

Signority

53 (5797)

241.37% (0)

1 (+18)

16 (5755)

5724

RIO

39 (5801)

237.04% (0)

1 (+18)

11 (5771)

5725

BLH Fashion

600 (5666)

6.19% (0)

1 (+5)

27 (5723)

5726

Swimming

13.8k (4426)

11.79% (27)

1 (+3)

405 (4610)

5727

J O A N A F R E I T A S

103.2k (2755)

2.31% (1536)

1 (-6)

1.8k (1726)

5728

arafatkabir22

5.4k (4938)

2.58% (0)

1 (-5)

1.8k (1794)

5729

Mikado Belgium

11 (5803)

50.00% (0)

1 (+10)

16 (5754)

5730

Irish Independent

7.6k (4789)

0.95% (0)

1 (-2)

307 (4904)

1

DEL Records

646.5k (1292)

0.37% (4523)

2.1M (322)

43.1k (=)

2

Listín Diario

192.9k (2196)

0.09% (4635)

232 (5110)

38.2k (=)

3

snoopdogg

18.8M (68)

0.41% (4490)

1.1M (526)

30.8k (=)

4

Instant Bollywood

3.6M (439)

1.43% (2742)

208.9k (1340)

30.6k (=)

5

FashionNova.com

8.5M (209)

0.50% (4379)

264.1k (1193)

26.8k (=)

6

Culturizando

692k (1243)

0.25% (4591)

75.4k (1975)

22.5k (=)

7

TC Televisión

695.7k (1238)

0.08% (4637)

465.9k (870)

22.1k (=)

8

Inked Magazine

1.7M (755)

0.33% (4554)

1.1M (535)

21.8k (=)

9

NBA

24.5M (48)

1.03% (3446)

10.8M (76)

21.1k (=)

10

Glamour Brasil

1.2M (939)

0.33% (4550)

39.3k (2358)

20.5k (=)

11

MLB ⚾

3.8M (419)

2.64% (1250)

4.2M (188)

19.9k (=)

12

HOT 97

664.3k (1270)

0.43% (4471)

873.1k (607)

19.5k (=)

13

SportsCenter

9.9M (171)

1.68% (2381)

230.3k (1271)

18.9k (=)

14

SuicideGirls

6.8M (261)

1.11% (3289)

1.2M (486)

18.6k (=)

15

Del Toro ®||Matthew Chevallard

150.3k (2430)

0.60% (4210)

51.4k (2220)

18.4k (=)

16

HYPEBEAST

4.3M (375)

1.33% (2912)

8.4M (97)

18.4k (=)

17

Motives Cosmetics Official

2.3M (596)

0.60% (4219)

647.2k (732)

18.2k (=)

18

Rebel Circus

309.1k (1817)

0.70% (4056)

97.9k (1780)

18k (=)

19

شركة مجموعة الراي الإعلامية

103.1k (2757)

0.30% (4567)

335 (4991)

17.5k (=)

20

JD

750.2k (1183)

0.68% (4100)

182 (5196)

16.9k (+1)

21

Chiara Ferragni

10.2M (161)

1.41% (2784)

378k (999)

16.9k (-1)

22

NFL

9.8M (179)

1.92% (2017)

8.5M (96)

16.7k (=)

23

SHOWPO

1.3M (894)

0.99% (3509)

26.8k (2606)

16.5k (=)

24

Pink Boutique

350k (1734)

0.40% (4494)

2.8k (3901)

15.9k (=)

25

curlbox

360.5k (1708)

1.53% (2590)

715.1k (695)

15.8k (=)

26

OOTD Magazine

2.8M (516)

1.27% (3013)

2.4M (294)

15.7k (=)

27

Freedom Of Style

509.4k (1458)

1.59% (2487)

30.2k (2522)

15.6k (=)

28

CarLifestyle

3.9M (404)

1.73% (2295)

2.7M (273)

15.2k (=)

29

Telemundo

4.2M (379)

0.28% (4575)

447.7k (896)

15.2k (=)

30

Gypsy Warrior

870.7k (1114)

1.06% (3367)

85.9k (1875)

14.9k (=)