Keep a close eye on a brand's presence on Instagram and see how they perform.

Identify brands doing best at sparking interest and conversation with the ER (Engagement Rate) ranking - Sort brands by number of followers or #hashtag popularity - Narrow down to your competitors with categories - Get a detailed analysis on each brand's profile page.

all

Brand Categories Followers ER i Average engagement rate of all media. Engagement rate is based on the likes and comments received divided by the number of followers at the time of the post. Posts on hashtag Media posted
1

Selena Gomez

132.9M (=)

2.70% (1194)

20.4M (48)

1.4k (2528)

2

Cristiano Ronaldo

119.7M (=)

2.72% (1171)

5.2M (180)

2.2k (1631)

3

Ariana Grande

117.2M (=)

1.40% (2837)

22.7M (45)

3.4k (924)

4

Beyoncé

110.5M (=)

2.29% (1550)

11.4M (88)

1.6k (2251)

5

Kim Kardashian West

106.6M (=)

1.33% (2951)

8.3M (111)

4.1k (684)

6

Taylor Swift

106.1M (=)

1.78% (2233)

12.9M (73)

101 (5752)

7

Kylie

100.9M (=)

1.99% (1925)

10.4M (96)

5.3k (437)

8

therock

99.1M (=)

1.07% (3438)

1.6M (432)

3.3k (937)

9

Justin Bieber

96.3M (=)

2.24% (1606)

32.3M (24)

4.3k (640)

10

Nj

88.1M (=)

1.79% (2218)

4.7M (189)

4.1k (697)

11

Kendall

86.5M (=)

1.93% (2004)

5.3M (176)

2.9k (1131)

12

Leo Messi

86.5M (=)

3.84% (551)

7.4M (128)

283 (5202)

13

Barbie®

85.5M (=)

0.83% (3907)

5.5M (170)

5.2k (467)

14

National Geographic

85.2M (=)

0.88% (3790)

10.1M (99)

16.1k (28)

15

nike

75.8M (=)

1.20% (3202)

65.1M (7)

906 (3495)

16

Miley Cyrus

74M (=)

1.23% (3137)

6.7M (142)

6.7k (256)

17

Jennifer Lopez

72M (=)

0.97% (3611)

1.7M (416)

2.2k (1613)

18

Khloé

71.9M (=)

1.84% (2128)

1.9M (378)

3.2k (974)

19

KATY PERRY

68.4M (=)

0.95% (3643)

4.1M (215)

866 (3583)

20

Demi Lovato

65.2M (=)

2.27% (1571)

7.1M (130)

2k (1800)

21

Kourtney Kardashian

60.3M (=)

1.22% (3152)

1.5M (475)

3.4k (902)

22

badgalriri

59.6M (=)

1.65% (2442)

1.5M (467)

4.2k (661)

23

Victoria's Secret

58.6M (=)

0.75% (4080)

4.3M (206)

5.7k (379)

24

Kevin Hart

56.5M (=)

0.66% (4262)

956.4k (632)

5k (496)

25

Real Madrid C.F.

55M (=)

1.82% (2172)

9.2M (106)

1.9k (1878)

26

FC Barcelona

54.5M (=)

1.67% (2397)

3.9M (225)

10.3k (88)

27

Ellen

50.3M (=)

1.02% (3542)

340.2k (1141)

5.7k (386)

28

Justin Timberlake

48.3M (=)

1.31% (2993)

1.3M (511)

614 (4241)

29

Zendaya

47.6M (=)

2.93% (1008)

879.8k (656)

3.3k (945)

30

Vin Diesel

46.7M (=)

1.88% (2069)

548.3k (866)

1.3k (2693)

1

Sean Penn

52.4k (3553)

1,450.90% (=)

52k (2317)

4 (6054)

2

Dodge Viper

29.4k (4043)

240.43% (=)

6.8M (140)

24 (5985)

3

GroupG3

42k (3732)

158.26% (=)

103 (5583)

5 (6050)

4

Wipro Limited

23.9k (4202)

89.27% (=)

656 (4885)

421 (4817)

5

⚡️ThunderReach

59.6k (3438)

42.33% (=)

16 (5848)

10 (6033)

6

The Glee Project

19k (4394)

35.14% (=)

4.5k (3789)

192 (5478)

7

Closeup

14.5k (4588)

34.28% (=)

52 (5691)

9 (6036)

8

Techfest, IIT Bombay

15.4k (4547)

27.38% (=)

64 (5657)

574 (4370)

9

Republicants

48.2k (3617)

26.55% (=)

1.5k (4418)

279 (5214)

10

Durex UK

11.5k (4765)

25.74% (=)

73 (5632)

108 (5727)

11

The Beatles

113.1k (2838)

23.98% (=)

2.2M (344)

114 (5705)

12

Cagatay Ulusoy

2.6M (602)

22.92% (=)

693.9k (770)

86 (5807)

13

Greece Photo Tours

11.4k (4772)

22.46% (=)

889 (4699)

118 (5685)

14

Disney Movie Club

22.9k (4240)

21.95% (=)

9.3k (3378)

71 (5853)

15

ディレップジャマー

12k (4733)

21.13% (=)

88 (5601)

112 (5711)

16

Red Band Society

58.5k (3454)

19.06% (=)

28.5k (2693)

139 (5618)

17

Беларусь

20.3k (4345)

18.87% (=)

4.7M (192)

155 (5576)

18

Interstellar Movie

22.7k (4250)

16.76% (=)

4.6k (3782)

82 (5821)

19

The Millionaire Mentality

141.3k (2633)

16.60% (=)

7k (3541)

14 (6022)

20

Homayoun Shajarian

1.1M (1045)

16.06% (=)

16.8k (3025)

55 (5901)

21

Chips Ahoy!

12k (4729)

16.02% (=)

121.2k (1761)

87 (5801)

22

i rill alrays ruv u rong tym

44.4k (3677)

15.56% (=)

20 (5823)

11k (77)

23

Jensen Ackles

5.8M (317)

15.38% (=)

4.5M (201)

123 (5671)

24

_artistiq

878.6k (1171)

15.15% (=)

10.6k (3305)

290 (5181)

25

Lifestyle tv|on|fit

34.3k (3903)

15.13% (=)

109 (5568)

124 (5667)

26

Rabbid Peach

19.1k (4393)

14.81% (=)

669 (4876)

135 (5632)

27

Simon Baker

179.8k (2412)

14.23% (=)

77.4k (2072)

93 (5780)

28

Tom Brady

3.5M (485)

14.12% (=)

652k (800)

228 (5389)

29

Bundespolizei Karriere

34.4k (3902)

13.59% (+1)

0 (6038)

314 (5109)

30

LEGO Batman

61.9k (3402)

13.59% (-1)

1.4k (4452)

301 (5143)

1

VEREL

486 (5950)

5.07% (0)

466.6M (=)

268 (5254)

2

Fashionglama.com Photography

1.3k (5770)

3.19% (0)

466.6M (=)

439 (4767)

3

CONTEMPORARY ART

22.7k (4248)

9.38% (55)

326.4M (=)

92 (5788)

4

A FIRMA

421 (5966)

31.18% (0)

182.6M (=)

142 (5607)

5

VSCO

3.5M (478)

2.24% (1608)

158.7M (=)

3k (1084)

6

Paris

168.7k (2466)

1.57% (2559)

77.3M (=)

881 (3547)

7

nike

75.8M (15)

1.20% (3202)

65.1M (=)

906 (3495)

8

Visit Dubai

765.9k (1260)

1.69% (2360)

61.4M (=)

1.5k (2457)

9

Dubai Airports

152.8k (2560)

1.14% (3306)

61.4M (=)

582 (4344)

10

One Direction

17.3M (90)

10.05% (45)

54M (=)

726 (3935)

11

CHANEL

26M (51)

0.64% (4284)

53.3M (=)

955 (3387)

12

visitcalifornia

316.5k (1899)

1.80% (2197)

50.7M (=)

3k (1054)

13

Tumblr

1.3M (952)

1.01% (3551)

49M (=)

808 (3724)

14

Disney

10.8M (172)

1.55% (2595)

45M (=)

3.1k (1043)

15

Gucci

20.7M (67)

0.51% (4500)

42.5M (=)

4.1k (685)

16

adidas

18.1M (83)

1.12% (3344)

39.4M (=)

927 (3441)

17

Dior Official

18.3M (82)

0.54% (4460)

39.1M (=)

3.4k (927)

18

VisitMexico

213.6k (2245)

2.60% (1290)

37.8M (=)

1.2k (2886)

19

Prada

14.5M (116)

0.35% (4722)

36.4M (=)

3.2k (1003)

20

harrystyles

23M (57)

11.79% (33)

36.2M (=)

417 (4834)

21

Hermès official account

6.1M (308)

0.50% (4538)

35.7M (=)

1.5k (2366)

22

CrossFit

2.3M (660)

1.06% (3462)

34M (=)

8.1k (158)

23

GoPro

13.6M (129)

2.61% (1270)

33.7M (=)

4k (699)

24

Justin Bieber

96.3M (9)

2.24% (1606)

32.3M (=)

4.3k (640)

25

Starbucks Coffee ☕

16M (102)

2.59% (1297)

30.4M (=)

1.5k (2303)

26

Niall Horan

20.3M (70)

6.34% (146)

30.1M (=)

1k (3182)

27

YouTube

11.7M (155)

0.96% (3638)

28.9M (=)

1.3k (2720)

28

Las Vegas

471.3k (1615)

2.91% (1027)

28.5M (=)

975 (3332)

29

Louis Vuitton Official

21M (65)

0.55% (4445)

28.1M (=)

2.4k (1440)

30

GIVENCHY

9.6M (203)

0.42% (4650)

27.3M (=)

2.7k (1260)

5641

Durex Portugal

2.5k (5531)

6.07% (0)

82.4k (2027)

133 (-4)

5642

FDJ

6.1k (5128)

3.91% (0)

153.6k (1616)

132 (+1)

5643

Maple Leaf Foods

1.2k (5788)

17.66% (0)

520 (5014)

132 (-1)

5644

WWF Schweiz/Suisse/Svizzera

2.2k (5597)

10.53% (0)

1.6M (447)

131 (+4)

5645

FIJI Water ASIA

301 (6000)

12.10% (0)

33 (5765)

131 (+2)

5646

Sean Kingston

1M (1093)

1.58% (2550)

35.6k (2544)

131 (-2)

5647

Molson Canadian 67

931 (5851)

3.07% (0)

114 (5555)

131 (-1)

5648

Charles L Ramseyer

278 (6007)

14.51% (0)

33 (5764)

131 (-3)

5649

Ovozela

418 (5970)

17.12% (0)

92 (5598)

130 (=)

5650

MINUTIAE

4.6k (5260)

7.81% (0)

4k (3873)

130 (=)

5651

Cereales Nestlé RD

2.7k (5517)

1.63% (0)

33 (5763)

130 (=)

5652

Triscuit

3.8k (5358)

5.26% (0)

15.1k (3094)

129 (=)

5653

Saipa-Citroen

4.7k (5256)

8.62% (0)

110 (5566)

129 (+34)

5654

SEPbeauty

7k (5047)

5.18% (0)

449.2k (982)

128 (-1)

5655

Universidade de Coimbra

12.8k (4686)

6.13% (162)

2.4k (4167)

128 (=)

5656

Lovs - Lovin' On Viral Stuff

11k (4798)

7.75% (85)

46 (5705)

128 (-2)

5657

WOOD44 Sunglasses

18.3k (4430)

0.22% (4801)

729 (4822)

126 (+2)

5658

S I M P L E

3.6k (5391)

6.95% (0)

1.5M (474)

126 (+2)

5659

MILO Malaysia

7.2k (5030)

3.61% (0)

287 (5251)

126 (-3)

5660

piCture pOlish

491.4k (1596)

1.06% (3466)

139.9k (1660)

126 (+3)

5661

H O U S E O F H A C K N E Y

123.3k (2763)

0.76% (4068)

13.3k (3164)

126 (=)

5662

JustFit

2.3k (5574)

7.23% (0)

326 (5209)

126 (-4)

5663

Pointe Perfect

1k (5831)

9.04% (0)

3 (5943)

126 (-6)

5664

Dream Whip

32.7k (3947)

1.71% (2346)

3 (5946)

125 (-2)

5665

DR.MOLKE®

6.9k (5053)

9.35% (0)

59 (5673)

124 (=)

5666

Has Cave Konak

5.2k (5211)

14.38% (0)

199 (5389)

124 (+2)

5667

Lifestyle tv|on|fit

34.3k (3903)

15.13% (25)

109 (5568)

124 (-1)

5668

sedaoficial

90.5k (3047)

1.21% (3180)

299.5k (1206)

124 (-1)

5669

Kicks Links

14k (4609)

1.37% (2885)

171 (5452)

124 (-5)

5670

Art Pillows

1.1k (5818)

24.74% (0)

58 (5674)

123 (-1)