Keep a close eye on a brand's presence on Instagram and see how they perform.

Identify brands doing best at sparking interest and conversation with the ER (Engagement Rate) ranking - Sort brands by number of followers or #hashtag popularity - Narrow down to your competitors with categories - Get a detailed analysis on each brand's profile page.

all

Brand Categories Followers ER i Average engagement rate of all media. Engagement rate is based on the likes and comments received divided by the number of followers at the time of the post. Posts on hashtag Media posted
1

Selena Gomez

114.9M (=)

2.64% (1291)

15.9M (47)

1.3k (2257)

2

Ariana Grande

101M (=)

1.36% (2863)

18M (42)

3k (802)

3

Taylor Swift

99.5M (=)

1.94% (2041)

10.9M (67)

975 (2820)

4

Beyoncé

98M (=)

2.55% (1368)

9.7M (72)

1.4k (2041)

5

Kim Kardashian West

95.9M (=)

1.40% (2801)

5.9M (120)

3.7k (601)

6

Cristiano Ronaldo

95.3M (=)

2.58% (1339)

3.9M (179)

1.7k (1654)

7

Kylie

90M (=)

1.91% (2084)

7.3M (98)

5.1k (321)

8

Justin Bieber

81.8M (=)

2.14% (1791)

27.6M (21)

3.9k (548)

9

therock

81.2M (=)

1.16% (3197)

1.2M (453)

2.7k (944)

10

Kendall

77.2M (=)

1.81% (2230)

3.9M (178)

2.8k (917)

11

Nicki Minaj

77M (=)

0.90% (3634)

4.1M (169)

4.4k (441)

12

National Geographic

73.3M (=)

1.07% (3350)

6.3M (110)

13.4k (31)

13

Nj

70.8M (=)

1.56% (2562)

3.6M (190)

3.7k (600)

14

nike

70.3M (=)

1.61% (2480)

53.8M (5)

890 (3005)

15

Leo Messi

67.2M (=)

4.31% (454)

5.5M (139)

187 (5055)

16

Khloé

64.9M (=)

2.04% (1929)

1.6M (360)

3k (808)

17

Miley Cyrus

62.8M (=)

1.33% (2916)

6.1M (117)

6.1k (211)

18

KATY PERRY

62.2M (=)

1.33% (2914)

3.4M (197)

571 (3837)

19

Jennifer Lopez

61.6M (=)

1.14% (3214)

1.3M (416)

1.7k (1637)

20

Demi Lovato

55.3M (=)

2.60% (1321)

6.2M (115)

1.6k (1843)

21

Kourtney Kardashian

55M (=)

1.24% (3053)

1.1M (472)

3.1k (779)

22

Victoria's Secret

53M (=)

0.95% (3533)

3.6M (187)

4.6k (388)

23

badgalriri

51.2M (=)

1.54% (2594)

1.2M (447)

3.8k (564)

24

Kevin Hart

49.6M (=)

0.67% (4006)

827.9k (570)

4.2k (478)

25

FC Barcelona

48.1M (=)

1.74% (2314)

3.1M (213)

9.2k (72)

26

Real Madrid C.F.

46.9M (=)

1.92% (2080)

7M (100)

1.2k (2430)

27

Ellen

42.6M (=)

1.28% (2987)

259.8k (1130)

4.6k (387)

28

Justin Timberlake

42.2M (=)

1.42% (2775)

1.2M (448)

521 (4008)

29

Zendaya

39.5M (=)

2.92% (1078)

555.3k (736)

3.1k (772)

30

Cara Delevingne

38.6M (=)

1.57% (2539)

1.6M (353)

3.3k (705)

1

Sean Penn

48.2k (3287)

1,264.74% (=)

44.5k (2180)

4 (5601)

2

Dodge Viper

23.8k (3835)

164.85% (=)

5.6M (132)

24 (5545)

3

Mattel

35.6k (3524)

101.65% (=)

645.6k (672)

1 (5606)

4

tv|on|fit

32.9k (3584)

45.66% (=)

82 (5228)

98 (5346)

5

Closeup

15.3k (4176)

35.57% (=)

87 (5214)

25 (5542)

6

The Glee Project

20.5k (3975)

35.10% (=)

4.6k (3489)

192 (5040)

7

The Beatles

119.3k (2488)

23.94% (=)

1.9M (319)

114 (5275)

8

Interstellar Movie

22.1k (3896)

20.69% (=)

5.1k (3440)

80 (5405)

9

Беларусь

20k (3993)

19.48% (=)

3.3M (202)

133 (5227)

10

Disney Movie Club

20.2k (3983)

19.42% (=)

8.2k (3175)

71 (5426)

11

Red Band Society

59.5k (3120)

18.81% (=)

26.4k (2484)

139 (5208)

12

Homayoun Shajarian

670.6k (1181)

18.36% (=)

10k (3074)

35 (5513)

13

The Millionaire Mentality

152.6k (2285)

16.65% (=)

6.8k (3277)

14 (5584)

14

_artistiq

966.7k (979)

15.29% (=)

8.5k (3154)

290 (4741)

15

TheEvilWithin

18.4k (4053)

14.80% (=)

74.8k (1860)

71 (5424)

16

Bundespolizei Karriere

13.3k (4269)

14.78% (=)

0 (5671)

162 (5136)

17

Chips Ahoy!

11.6k (4351)

14.56% (+1)

116.7k (1579)

87 (5380)

18

Simon Baker

145.1k (2322)

14.37% (-1)

68k (1925)

86 (5387)

19

Justpaintings

13.8k (4236)

14.08% (=)

2.6k (3784)

90 (5369)

20

LEGO Batman

65.6k (3029)

13.59% (=)

1.4k (4107)

301 (4702)

21

Kevin Spacey

401.3k (1539)

13.29% (=)

87.8k (1747)

30 (5528)

22

The Lego Movie

33.2k (3578)

12.82% (=)

90.7k (1726)

49 (5472)

23

Unfriended

26.1k (3771)

12.47% (=)

1.9k (3952)

39 (5500)

24

harrystyles

19.8M (51)

12.25% (=)

33.9M (16)

394 (4410)

25

Henrikh Mkhitaryan

1.4M (789)

11.96% (=)

244 (4919)

64 (5443)

26

Swimming

15k (4185)

11.82% (=)

2 (5543)

405 (4376)

27

michael clifford

4.9M (301)

11.55% (=)

300k (1044)

389 (4423)

28

CONTEMPORARY ART

21.7k (3917)

11.35% (=)

237.2M (2)

94 (5360)

29

Mono County Tourism

12.8k (4294)

11.33% (=)

2.4k (3812)

532 (3980)

30

Yusa Özcan

46.1k (3324)

11.02% (=)

124.9k (1537)

4 (5602)

1

Fashionglama.com Photography

1.1k (5366)

3.45% (0)

355.7M (=)

373 (4482)

2

CONTEMPORARY ART

21.7k (3917)

11.35% (28)

237.2M (=)

94 (5360)

3

VSCO

3.1M (442)

2.61% (1307)

128.6M (=)

2.4k (1091)

4

Paris

156.9k (2266)

1.89% (2125)

61M (=)

711 (3441)

5

nike

70.3M (14)

1.61% (2480)

53.8M (=)

890 (3005)

6

One Direction

17.4M (62)

10.01% (37)

51.7M (=)

726 (3402)

7

Visit Dubai

539.1k (1332)

1.59% (2514)

50.4M (=)

1.1k (2576)

8

Dubai Airports

94k (2689)

1.66% (2416)

50.4M (=)

418 (4327)

9

CHANEL

19.1M (56)

0.83% (3744)

48M (=)

661 (3577)

10

Tumblr

1M (941)

1.34% (2895)

40M (=)

516 (4031)

11

visitcalifornia

257k (1838)

2.06% (1900)

38.7M (=)

2.4k (1074)

12

Disney

8.8M (166)

1.99% (1995)

36.7M (=)

2.2k (1245)

13

Gucci

13.5M (91)

0.52% (4209)

35.5M (=)

3k (829)

14

Dior Official

14.5M (81)

0.67% (4019)

35.3M (=)

2.2k (1233)

15

Prada

11.6M (113)

0.47% (4275)

34.1M (=)

2.2k (1255)

16

harrystyles

19.8M (51)

12.25% (24)

33.9M (=)

394 (4410)

17

Hermès official account

4.4M (323)

0.66% (4028)

32.4M (=)

1.2k (2382)

18

adidas

13.2M (95)

1.34% (2890)

29.4M (=)

1.1k (2581)

19

VisitMexico

66.1k (3018)

1.68% (2387)

28.7M (=)

682 (3513)

20

Niall Horan

19.1M (55)

7.41% (97)

28.6M (=)

826 (3130)

21

Justin Bieber

81.8M (8)

2.14% (1791)

27.6M (=)

3.9k (548)

22

gopro

11.9M (110)

3.13% (922)

27.3M (=)

3.3k (697)

23

Starbucks Coffee ☕

13.6M (89)

3.01% (1005)

26.9M (=)

1.3k (2145)

24

GIVENCHY

7.9M (193)

0.54% (4187)

26.2M (=)

2.2k (1231)

25

Louis Tomlinson

12.7M (99)

10.66% (32)

25.9M (=)

171 (5103)

26

CrossFit

1.8M (645)

1.25% (3037)

25.6M (=)

6.3k (200)

27

Las Vegas

358.1k (1613)

2.79% (1183)

25.2M (=)

863 (3052)

28

Louis Vuitton Official

15.5M (75)

0.66% (4029)

25M (=)

1.9k (1521)

29

LifeTricks

1.3M (828)

0.51% (4212)

24M (=)

21 (5553)

30

Burberry

9M (161)

0.73% (3915)

23.8M (=)

2.9k (854)

5641

Aarons Sports

0 (5648)

0.00% (0)

68 (5259)

0 (+24)

5642

WorldSoccerShop.com

0 (5625)

0.00% (0)

4.3k (3534)

0 (+30)

5643

Estrella Damm Portugal

0 (5628)

0.00% (0)

85.1k (1771)

0 (-1)

5644

Scotch Duct Tape

0 (5664)

0.00% (0)

1M (510)

0 (+22)

5645

Yahoo! Screen

0 (5662)

0.00% (0)

1.8k (3983)

0 (+25)

5646

Nike Snowboarding

0 (5679)

0.00% (0)

15.5k (2797)

0 (+29)

5647

pepsi

0 (5647)

1.49% (0)

1.5M (384)

0 (-34)

5648

Maybelline Chile

0 (5673)

0.00% (0)

2.6k (3782)

0 (-27)

5649

Crocs France

0 (5622)

0.00% (0)

25 (5415)

0 (+25)

5650

Michael Carrick

0 (5650)

0.00% (0)

61.5k (1989)

0 (-18)

5651

Maybelline NY Middle East

0 (5630)

0.00% (0)

680 (4470)

0 (+10)

5652

The Body Shop Belgium

0 (5636)

0.00% (0)

785 (4392)

0 (-36)

5653

Lancôme Spain

0 (5652)

0.00% (0)

3.3k (3667)

0 (+23)

5654

Body Shop NL

0 (5641)

0.00% (0)

406 (4715)

0 (+9)

5655

L'Oréal Paris Chile

0 (5653)

0.00% (0)

474 (4636)

0 (+14)

5656

Lancôme Deutschland

0 (5619)

0.00% (0)

449 (4669)

0 (-12)

5657

L'Oréal Paris Greece

0 (5616)

0.00% (0)

2k (3909)

0 (-12)

5658

Magnum Danmark

0 (5613)

0.00% (0)

555 (4562)

0 (-18)

5659

L'Oréal Professionnel DK

0 (5654)

0.00% (0)

333.4k (985)

0 (-30)

5660

Gilly Hicks

0 (5649)

0.00% (0)

47.1k (2158)

0 (-5)

5661

Jeff Dunham

0 (5670)

2.65% (0)

37.4k (2272)

0 (-5)

5662

Kerastase Danmark

0 (5671)

0.00% (0)

559.6k (730)

0 (-28)

5663

The Body Shop Danmark

0 (5678)

0.00% (0)

1.7k (3994)

0 (-25)

5664

L'Oréal Paris Levant

0 (5614)

0.00% (0)

203 (4983)

0 (-28)

5665

Magnum SA

0 (5655)

0.00% (0)

1k (4256)

0 (-42)

5666

Google Glass

0 (5672)

0.00% (0)

70.3k (1901)

0 (-56)

5667

Biotherm Korea

0 (5656)

0.00% (0)

75 (5244)

0 (-40)

5668

Donna Karan New York

0 (5634)

0.00% (0)

1.4M (411)

0 (-15)

5669

Euro 2016

0 (5669)

0.00% (0)

2.4M (277)

0 (-57)

5670

Gail

0 (5666)

0.00% (0)

71 (5252)

0 (-27)