Keep a close eye on a brand's presence on Instagram and see how they perform.

Identify brands doing best at sparking interest and conversation with the ER (Engagement Rate) ranking - Sort brands by number of followers or #hashtag popularity - Narrow down to your competitors with categories - Get a detailed analysis on each brand's profile page.

all

Brand Categories Followers ER i Average engagement rate of all media. Engagement rate is based on the likes and comments received divided by the number of followers at the time of the post. Posts on hashtag Media posted
1

Selena Gomez

123.7M (=)

2.66% (1244)

17.5M (46)

1.3k (2346)

2

Ariana Grande

111.2M (=)

1.38% (2835)

19.8M (42)

3.2k (839)

3

Cristiano Ronaldo

107.1M (=)

2.64% (1256)

4.3M (179)

1.9k (1639)

4

Beyoncé

104.8M (=)

2.50% (1369)

10.2M (79)

1.5k (2178)

5

Taylor Swift

102.7M (=)

1.94% (1997)

11.4M (69)

977 (3006)

6

Kim Kardashian West

101.9M (=)

1.35% (2882)

6.8M (112)

3.9k (620)

7

Kylie

96M (=)

1.96% (1966)

8.4M (93)

5.2k (348)

8

therock

90.5M (=)

1.11% (3286)

1.4M (449)

3k (945)

9

Justin Bieber

89.9M (=)

2.26% (1588)

29.5M (21)

4.1k (576)

10

Kendall

82.3M (=)

1.87% (2101)

4.5M (172)

2.8k (1010)

11

Nicki Minaj

81.8M (=)

0.85% (3767)

4.6M (170)

4.8k (438)

12

National Geographic

79.4M (=)

0.98% (3504)

7.7M (102)

14.5k (31)

13

Nj

78M (=)

1.62% (2452)

3.9M (193)

3.8k (641)

14

Leo Messi

76.4M (=)

4.36% (403)

6.1M (131)

204 (5181)

15

nike

73.4M (=)

1.43% (2758)

58.3M (5)

904 (3162)

16

Miley Cyrus

69.9M (=)

1.29% (2967)

6.3M (123)

6.4k (228)

17

Khloé

68.5M (=)

1.92% (2021)

1.7M (366)

3.1k (874)

18

Jennifer Lopez

67.7M (=)

1.03% (3416)

1.5M (405)

1.9k (1628)

19

KATY PERRY

66.7M (=)

1.05% (3379)

3.7M (202)

745 (3565)

20

Demi Lovato

59.5M (=)

2.46% (1397)

6.5M (118)

1.7k (1880)

21

Kourtney Kardashian

58.3M (=)

1.23% (3085)

1.3M (468)

3.3k (819)

22

Victoria's Secret

56.5M (=)

0.89% (3682)

3.7M (199)

5k (405)

23

badgalriri

54.7M (=)

1.54% (2562)

1.3M (456)

3.9k (611)

24

Kevin Hart

53.6M (=)

0.66% (4107)

856k (600)

4.5k (492)

25

Real Madrid C.F.

51.2M (=)

1.92% (2032)

8M (98)

1.5k (2137)

26

FC Barcelona

51.1M (=)

1.71% (2332)

3.4M (218)

9.6k (83)

27

Ellen

46.9M (=)

1.17% (3188)

283.8k (1141)

4.9k (407)

28

Justin Timberlake

45.5M (=)

1.41% (2792)

1.2M (478)

535 (4165)

29

Zendaya

43.3M (=)

2.86% (1068)

651.7k (722)

3.2k (846)

30

Vin Diesel

41.9M (=)

1.86% (2118)

509.2k (823)

1.2k (2529)

1

Sean Penn

48.8k (3405)

1,299.42% (=)

47.1k (2237)

4 (5748)

2

Dodge Viper

26.2k (3911)

194.67% (=)

6.1M (133)

24 (5688)

3

tv|on|fit

31k (3759)

45.59% (=)

79 (5338)

98 (5480)

4

Closeup

15.6k (4304)

37.40% (=)

57 (5396)

25 (5685)

5

The Glee Project

19.9k (4135)

35.10% (=)

4.6k (3598)

192 (5208)

6

The Beatles

117.7k (2608)

24.01% (=)

2M (320)

114 (5423)

7

Cagatay Ulusoy

2.2M (594)

22.52% (=)

556.8k (778)

80 (5547)

8

Interstellar Movie

22k (4060)

21.29% (=)

5.4k (3511)

80 (5550)

9

Disney Movie Club

20.7k (4108)

19.83% (=)

8.8k (3235)

71 (5570)

10

i rill alrays ruv u rong tym

27.9k (3858)

19.38% (=)

14 (5575)

10.2k (74)

11

Red Band Society

59.2k (3248)

18.91% (=)

26.7k (2583)

139 (5353)

12

Беларусь

20.1k (4131)

18.90% (=)

3.9M (194)

142 (5347)

13

Homayoun Shajarian

874.1k (1097)

18.18% (=)

11.7k (3087)

40 (5639)

14

Jensen Ackles

5.2M (311)

17.60% (=)

4.3M (181)

93 (5502)

15

The Millionaire Mentality

148k (2419)

16.63% (=)

6.9k (3381)

14 (5723)

16

Rabbid Peach

14k (4392)

15.36% (=)

60 (5392)

119 (5410)

17

_artistiq

927.9k (1066)

15.30% (=)

9.3k (3189)

287 (4931)

18

Chips Ahoy!

11.6k (4510)

15.11% (=)

118.8k (1633)

87 (5522)

19

Simon Baker

155.6k (2375)

13.90% (=)

72k (1977)

86 (5530)

20

Bundespolizei Karriere

20.2k (4125)

13.81% (=)

0 (5786)

218 (5132)

21

Wildlife Vet & Eco-Fashionista

51.2k (3365)

13.70% (=)

0 (5795)

205 (5178)

22

LEGO Batman

64.3k (3171)

13.59% (=)

1.4k (4237)

301 (4884)

23

Justpaintings

15.9k (4293)

12.69% (=)

3.7k (3723)

98 (5481)

24

Unfriended

25.2k (3948)

12.52% (=)

1.8k (4103)

39 (5643)

25

STABILO Singapore

10.3k (4597)

12.43% (=)

763 (4548)

329 (4798)

26

SteakEat

11.4k (4526)

12.36% (=)

271 (5035)

101 (5472)

27

The Lego Movie

34.4k (3670)

12.09% (+1)

92.1k (1806)

50 (5616)

28

harrystyles

21.4M (56)

12.06% (+1)

34.9M (15)

404 (4570)

29

Swimming

14k (4391)

11.78% (+1)

2 (5676)

405 (4566)

30

KVR

39.9k (3566)

11.78% (-3)

10.8k (3130)

65 (5583)

1

Fashionglama.com Photography

1.3k (5497)

3.39% (0)

396.5M (=)

396 (4601)

2

CONTEMPORARY ART

23.4k (4006)

10.05% (38)

269.6M (=)

97 (5484)

3

VSCO

3.3M (457)

2.40% (1450)

140.9M (=)

2.7k (1059)

4

Paris

160.5k (2350)

1.65% (2415)

67.2M (=)

784 (3460)

5

nike

73.4M (15)

1.43% (2758)

58.3M (=)

904 (3162)

6

Visit Dubai

605.8k (1326)

1.58% (2516)

54.3M (=)

1.2k (2507)

7

Dubai Airports

113.9k (2641)

1.40% (2812)

54.3M (=)

475 (4353)

8

One Direction

17.5M (72)

10.03% (39)

52.5M (=)

726 (3610)

9

CHANEL

23.2M (51)

0.75% (3960)

49.9M (=)

777 (3479)

10

visitcalifornia

286.2k (1854)

1.91% (2040)

43.5M (=)

2.7k (1058)

11

Tumblr

1.1M (940)

1.17% (3174)

43.1M (=)

623 (3911)

12

Disney

9.8M (164)

1.74% (2282)

39.8M (=)

2.6k (1114)

13

Gucci

16.3M (82)

0.50% (4353)

37.6M (=)

3.4k (776)

14

Dior Official

16.3M (83)

0.61% (4191)

36.6M (=)

2.7k (1067)

15

harrystyles

21.4M (56)

12.06% (28)

34.9M (=)

404 (4570)

16

Prada

13M (118)

0.41% (4459)

34.9M (=)

2.5k (1148)

17

Hermès official account

5.2M (309)

0.56% (4251)

33.6M (=)

1.3k (2430)

18

adidas

15.5M (88)

1.25% (3041)

33.3M (=)

1.1k (2721)

19

VisitMexico

109.1k (2685)

2.20% (1668)

32M (=)

856 (3283)

20

gopro

12.9M (121)

2.87% (1053)

29.9M (=)

3.6k (694)

21

Justin Bieber

89.9M (9)

2.26% (1588)

29.5M (=)

4.1k (576)

22

Niall Horan

19.5M (60)

6.80% (116)

29.2M (=)

916 (3138)

23

CrossFit

2M (649)

1.15% (3226)

28.9M (=)

7k (180)

24

Starbucks Coffee ☕

15M (92)

2.86% (1076)

28.4M (=)

1.4k (2234)

25

Las Vegas

405k (1609)

2.80% (1131)

26.6M (=)

909 (3152)

26

GIVENCHY

8.8M (190)

0.50% (4356)

26.5M (=)

2.4k (1281)

27

Louis Tomlinson

13.4M (106)

9.57% (47)

26.4M (=)

203 (5183)

28

Louis Vuitton Official

18.1M (70)

0.59% (4208)

26M (=)

2.1k (1477)

29

LifeTricks

1.3M (882)

0.51% (4330)

24.6M (=)

21 (5694)

30

Orange France

11.2k (4532)

4.05% (489)

24.3M (=)

1.3k (2483)

5641

SUPER SKINNY ME

716 (5608)

3.83% (0)

286 (5006)

39 (=)

5642

Sean Kingston

926.4k (1067)

1.57% (2521)

32k (2458)

39 (+6)

5643

Unfriended

25.2k (3948)

12.52% (24)

1.8k (4103)

39 (-1)

5644

activia_ua

328 (5692)

44.00% (0)

8 (5623)

38 (+1)

5645

Particle Peptides

1.4k (5473)

9.40% (0)

416 (4868)

38 (+1)

5646

Maple Leaf Prime

452 (5658)

10.05% (0)

49 (5427)

38 (-2)

5647

Indeed

33.1k (3703)

5.54% (202)

1.9k (4091)

38 (-4)

5648

JM Schneiders

396 (5675)

37.88% (0)

3.7k (3719)

37 (-1)

5649

Josh Francisco

1.3k (5486)

2.43% (0)

973.6k (547)

36 (+4)

5650

Farruko

8.3M (209)

0.47% (4395)

194.2k (1362)

36 (+31)

5651

KFC Nederland

1.9k (5376)

3.03% (0)

30 (5496)

36 (-2)

5652

ATV | UTV CLUB QUADSQUAD

593 (5632)

0.00% (0)

2.2k (4006)

36 (-2)

5653

TiCATi

200 (5726)

222.63% (0)

35 (5473)

36 (-2)

5654

38.8k (3588)

5.12% (264)

32 (5485)

35 (=)

5655

Skintimate

1.2k (5526)

3.38% (0)

2k (4062)

34 (=)

5656

Mojo

442 (5663)

9.21% (0)

10 (5605)

34 (=)

5657

Kirks Originals

225 (5720)

22.28% (0)

5.5k (3508)

33 (+1)

5658

Italian Bamboo Bicycles

3.8k (5077)

14.87% (0)

148 (5232)

33 (-1)

5659

Alison Krauss

32.5k (3721)

5.62% (192)

8.1k (3281)

32 (=)

5660

AutoUno Peugeot Napoli

105 (5749)

44.32% (0)

103 (5316)

31 (=)

5661

Build-A-Bear Workshop

404 (5673)

146.65% (0)

11 (5594)

31 (=)

5662

pinarecovery

230 (5718)

46.16% (0)

214 (5107)

31 (+2)

5663

Microsoft France

576 (5638)

8.17% (0)

1.5M (400)

31 (-1)

5664

Verphoria

79.1k (2984)

5.10% (268)

115 (5293)

30 (-1)

5665

freeledsnikers

2.2k (5312)

6.83% (0)

0 (5707)

30 (+1)

5666

bingoisland

685 (5615)

15.95% (0)

110 (5304)

30 (-1)

5667

NueStyle LLC.

19.3k (4159)

0.85% (3764)

526 (4750)

30 (+3)

5668

DE QUIXOTE

193 (5727)

31.02% (0)

23 (5527)

30 (-1)

5669

Aceh Tourism Magazine

353 (5687)

37.62% (0)

28.2k (2546)

30 (-1)

5670

Bubba

519 (5648)

0.00% (0)

0 (5717)

29 (-1)