Keep a close eye on a brand's presence on Instagram and see how they perform.

Identify brands doing best at sparking interest and conversation with the ER (Engagement Rate) ranking - Sort brands by number of followers or #hashtag popularity - Narrow down to your competitors with categories - Get a detailed analysis on each brand's profile page.

all

Brand Categories Followers ER i Average engagement rate of all media. Engagement rate is based on the likes and comments received divided by the number of followers at the time of the post. Posts on hashtag Media posted
1

Selena Gomez

127.4M (=)

2.66% (1222)

18.5M (46)

1.4k (2401)

2

Ariana Grande

113.8M (=)

1.39% (2830)

20.8M (42)

3.3k (849)

3

Cristiano Ronaldo

111.4M (=)

2.66% (1224)

4.6M (174)

2k (1638)

4

Beyoncé

106.7M (=)

2.48% (1363)

10.6M (81)

1.5k (2230)

5

Taylor Swift

103.5M (=)

1.92% (2013)

11.8M (69)

18 (5787)

6

Kim Kardashian West

103.2M (=)

1.33% (2922)

7.3M (112)

3.9k (647)

7

Kylie

97.5M (=)

1.97% (1923)

9.1M (90)

5.3k (379)

8

therock

93.7M (=)

1.10% (3326)

1.4M (440)

3k (952)

9

Justin Bieber

91.7M (=)

2.14% (1708)

30.6M (21)

4.2k (582)

10

Kendall

83.3M (=)

1.89% (2065)

4.8M (172)

2.8k (1049)

11

Barbie®

83.2M (=)

0.83% (3813)

4.9M (169)

5k (434)

12

Nj

81.7M (=)

1.68% (2360)

4.3M (188)

3.9k (653)

13

National Geographic

81.4M (=)

0.95% (3572)

8.5M (100)

14.9k (30)

14

Leo Messi

80.2M (=)

3.81% (571)

6.5M (127)

250 (5114)

15

nike

74.3M (=)

1.35% (2884)

60.5M (5)

911 (3257)

16

Miley Cyrus

71.8M (=)

1.26% (3030)

6.4M (129)

6.5k (233)

17

Khloé

69.1M (=)

1.89% (2054)

1.8M (374)

3.2k (910)

18

Jennifer Lopez

69M (=)

1.02% (3464)

1.6M (405)

2k (1639)

19

KATY PERRY

67.5M (=)

1.01% (3488)

3.8M (206)

792 (3540)

20

Demi Lovato

61.1M (=)

2.37% (1468)

6.7M (119)

1.8k (1852)

21

Kourtney Kardashian

58.6M (=)

1.23% (3105)

1.3M (471)

3.3k (853)

22

Victoria's Secret

57M (=)

0.85% (3765)

3.9M (203)

5.1k (406)

23

badgalriri

56.7M (=)

1.56% (2541)

1.4M (458)

4k (627)

24

Kevin Hart

54.6M (=)

0.66% (4156)

882.5k (614)

4.6k (501)

25

Real Madrid C.F.

52.7M (=)

1.88% (2070)

8.5M (98)

1.6k (2009)

26

FC Barcelona

52.2M (=)

1.69% (2344)

3.5M (218)

9.9k (82)

27

Ellen

47.8M (=)

1.14% (3251)

296.3k (1152)

5.1k (416)

28

Justin Timberlake

46M (=)

1.39% (2812)

1.2M (490)

539 (4250)

29

Zendaya

44.6M (=)

2.87% (1051)

749.1k (685)

3.2k (880)

30

Vin Diesel

43.7M (=)

1.86% (2094)

522.5k (834)

1.3k (2590)

1

Sean Penn

48.7k (3467)

1,319.68% (=)

49.1k (2264)

4 (5831)

2

Dodge Viper

27.3k (3958)

207.42% (=)

6.3M (134)

24 (5766)

3

GroupG3

43.4k (3569)

158.56% (=)

104 (5393)

5 (5829)

4

Closeup

15.3k (4394)

37.34% (=)

49 (5513)

25 (5763)

5

The Glee Project

19.6k (4225)

35.10% (=)

4.5k (3661)

192 (5280)

6

Wipro Limited

10.1k (4682)

33.38% (=)

590 (4770)

349 (4830)

7

Lifestyle tv|on|fit

33.2k (3776)

26.98% (=)

81 (5420)

108 (5520)

8

The Beatles

116.3k (2683)

24.01% (=)

2.1M (322)

114 (5497)

9

Cagatay Ulusoy

2.4M (596)

22.34% (=)

608.1k (774)

83 (5615)

10

Interstellar Movie

21.6k (4140)

21.62% (=)

5.6k (3557)

80 (5625)

11

Dileep Jamma

11.6k (4591)

21.45% (=)

88 (5406)

111 (5506)

12

Disney Movie Club

21.2k (4159)

20.27% (=)

9.1k (3279)

71 (5643)

13

Red Band Society

58.7k (3320)

18.96% (=)

27.3k (2625)

139 (5419)

14

Беларусь

20.1k (4202)

18.58% (=)

4.2M (193)

148 (5399)

15

Homayoun Shajarian

936.6k (1080)

18.41% (=)

13.9k (3034)

42 (5715)

16

i rill alrays ruv u rong tym

33.7k (3761)

18.17% (=)

13 (5672)

10.5k (74)

17

The Millionaire Mentality

145.6k (2486)

16.62% (=)

7k (3432)

14 (5802)

18

Jensen Ackles

5.4M (314)

16.41% (=)

4.3M (183)

102 (5552)

19

Chips Ahoy!

11.7k (4576)

15.32% (=)

119.7k (1680)

87 (5599)

20

Cas

908k (1100)

15.26% (=)

9.8k (3224)

288 (5009)

21

Rabbid Peach

16.9k (4325)

15.04% (=)

431 (4928)

127 (5455)

22

Simon Baker

161.6k (2395)

13.95% (=)

75.9k (1992)

89 (5592)

23

LEGO Batman

63.4k (3245)

13.59% (=)

1.4k (4309)

301 (4962)

24

Justpaintings

17k (4321)

13.39% (=)

4.1k (3715)

99 (5559)

25

Bundespolizei Karriere

24.5k (4036)

13.33% (=)

0 (5913)

247 (5123)

26

Unfriended

24.8k (4023)

12.53% (=)

1.8k (4176)

39 (5723)

27

harrystyles

21.8M (57)

12.09% (=)

35.4M (15)

404 (4659)

28

BTS official

5.5M (309)

11.97% (=)

0 (5874)

346 (4835)

29

Swimming

13.6k (4477)

11.79% (=)

1 (5785)

405 (4654)

30

SteakEat

11.7k (4584)

11.70% (=)

311 (5053)

106 (5535)

1

Fashionglama.com Photography

1.3k (5574)

3.20% (0)

417.9M (=)

424 (4594)

2

CONTEMPORARY ART

23.2k (4091)

9.58% (49)

286.7M (=)

100 (5556)

3

VSCO

3.4M (466)

2.34% (1498)

147.3M (=)

2.8k (1061)

4

Paris

162.9k (2387)

1.57% (2524)

70.1M (=)

841 (3424)

5

nike

74.3M (15)

1.35% (2884)

60.5M (=)

911 (3257)

6

Visit Dubai

628.4k (1335)

1.57% (2525)

56.2M (=)

1.3k (2492)

7

Dubai Airports

122.1k (2633)

1.32% (2936)

56.2M (=)

501 (4359)

8

One Direction

17.3M (79)

10.04% (40)

53M (=)

726 (3714)

9

CHANEL

24M (51)

0.73% (4024)

51M (=)

814 (3480)

10

visitcalifornia

296.3k (1870)

1.87% (2084)

45.9M (=)

2.8k (1051)

11

Tumblr

1.2M (936)

1.10% (3313)

45M (=)

679 (3840)

12

Disney

10.2M (167)

1.68% (2368)

41.3M (=)

2.7k (1104)

13

Gucci

17.5M (76)

0.50% (4402)

39M (=)

3.6k (752)

14

Dior Official

17M (83)

0.59% (4257)

37.4M (=)

2.9k (1025)

15

harrystyles

21.8M (57)

12.09% (27)

35.4M (=)

404 (4659)

16

Prada

13.5M (121)

0.38% (4548)

35.4M (=)

2.8k (1080)

17

adidas

16.5M (89)

1.20% (3143)

35.4M (=)

1.2k (2766)

18

Hermès official account

5.5M (305)

0.55% (4327)

34.3M (=)

1.3k (2432)

19

VisitMexico

134.9k (2553)

2.37% (1467)

33.7M (=)

959 (3152)

20

gopro

13.1M (126)

2.77% (1138)

31.3M (=)

3.8k (691)

21

Justin Bieber

91.7M (9)

2.14% (1708)

30.6M (=)

4.2k (582)

22

CrossFit

2.1M (654)

1.11% (3306)

30.6M (=)

7.5k (163)

23

Niall Horan

19.5M (66)

6.69% (123)

29.5M (=)

944 (3179)

24

Starbucks Coffee ☕

15.3M (94)

2.79% (1114)

29M (=)

1.5k (2259)

25

Las Vegas

427.3k (1613)

2.83% (1081)

27.4M (=)

937 (3191)

26

Louis Tomlinson

13.7M (115)

9.38% (51)

26.8M (=)

214 (5225)

27

GIVENCHY

9M (196)

0.47% (4450)

26.7M (=)

2.5k (1268)

28

Louis Vuitton Official

19M (70)

0.59% (4263)

26.6M (=)

2.1k (1503)

29

youtube

10.5M (157)

1.06% (3384)

25.3M (=)

1.2k (2736)

30

Orange France

11.2k (4613)

4.05% (477)

25.1M (=)

1.3k (2572)

5641

Интернет-магазин SKAY.UA

5.3k (4993)

4.76% (0)

785 (4605)

71 (+3)

5642

Pitane

3.7k (5177)

9.18% (0)

13 (5663)

71 (+3)

5643

Disney Movie Club

21.2k (4159)

20.27% (12)

9.1k (3279)

71 (-4)

5644

Motown The Musical

7.8k (4818)

4.18% (0)

5k (3615)

71 (-2)

5645

Supplements & Vitamins USA

2.8k (5313)

5.01% (0)

1 (5783)

71 (-4)

5646

KVR

39.2k (3648)

10.42% (37)

11.4k (3143)

70 (+1)

5647

EZ Rankings

118 (5835)

68.16% (0)

129 (5345)

70 (-1)

5648

Suunto Outdoor

19.3k (4233)

5.21% (247)

435.9k (933)

69 (=)

5649

Ambozeli® Clothing

2.8k (5305)

4.35% (0)

70 (5445)

68 (+1)

5650

La Roche-Posay Maroc

14.4k (4440)

2.67% (1205)

370 (4995)

68 (+2)

5651

Chocapic

944 (5646)

17.80% (0)

23.2k (2725)

68 (-2)

5652

Car Vines

4.4k (5093)

16.42% (0)

16 (5651)

67 (-1)

5653

NESTEA

6.3k (4916)

24.15% (0)

93.6k (1849)

66 (=)

5654

Pulla Bulla

6.4k (4908)

1.07% (0)

0 (5845)

66 (+1)

5655

Trenkwalder Italia

230 (5804)

11.53% (0)

62 (5469)

66 (-1)

5656

KtechSolutionsDR

811 (5668)

9.60% (0)

0 (5808)

65 (+5)

5657

In-N-Out Burger

260.7k (1948)

8.21% (69)

937.6k (588)

65 (=)

5658

Façonnable Official

5.9k (4953)

2.37% (0)

6.4k (3477)

65 (-2)

5659

chocolatesublime

354 (5772)

7.10% (0)

417 (4948)

65 (-1)

5660

Keyshia Cole

4.7M (356)

1.25% (3056)

89.7k (1876)

64 (=)

5661

Monese

8.9k (4741)

1.81% (0)

68 (5452)

64 (+1)

5662

Anime clothing and merchandise

16k (4360)

6.94% (109)

33 (5574)

64 (-3)

5663

JustFit

2.3k (5384)

11.27% (0)

154 (5304)

63 (+4)

5664

LeCookieLab

192 (5817)

66.95% (0)

169 (5277)

63 (=)

5665

Softonic

6.4k (4907)

1.03% (0)

399 (4963)

63 (=)

5666

#MUSEUMSTAGRAM

15.8k (4366)

0.92% (3631)

3.5k (3830)

63 (=)

5667

Mercure Hotels

2.7k (5319)

14.35% (0)

9k (3282)

63 (-4)

5668

Emma Watson

39.8M (35)

7.36% (91)

1.5M (413)

61 (=)

5669

Delfrance Ribeiro

1.4k (5556)

16.76% (0)

157 (5298)

61 (=)

5670

Women's Clothing & Accessories

4.4k (5092)

4.60% (0)

110 (5382)

61 (=)