Keep a close eye on a brand's presence on Instagram and see how they perform.

Identify brands doing best at sparking interest and conversation with the ER (Engagement Rate) ranking - Sort brands by number of followers or #hashtag popularity - Narrow down to your competitors with categories - Get a detailed analysis on each brand's profile page.

all

Brand Categories Followers ER i Average engagement rate of all media. Engagement rate is based on the likes and comments received divided by the number of followers at the time of the post. Posts on hashtag Media posted
1

Selena Gomez

132.9M (=)

2.70% (1194)

20.4M (48)

1.4k (2528)

2

Cristiano Ronaldo

119.7M (=)

2.72% (1171)

5.2M (180)

2.2k (1631)

3

Ariana Grande

117.2M (=)

1.40% (2837)

22.7M (45)

3.4k (924)

4

Beyoncé

110.5M (=)

2.29% (1550)

11.4M (88)

1.6k (2251)

5

Kim Kardashian West

106.6M (=)

1.33% (2951)

8.3M (111)

4.1k (684)

6

Taylor Swift

106.1M (=)

1.78% (2233)

12.9M (73)

101 (5752)

7

Kylie

100.9M (=)

1.99% (1925)

10.4M (96)

5.3k (437)

8

therock

99.1M (=)

1.07% (3438)

1.6M (432)

3.3k (937)

9

Justin Bieber

96.3M (=)

2.24% (1606)

32.3M (24)

4.3k (640)

10

Nj

88.1M (=)

1.79% (2218)

4.7M (189)

4.1k (697)

11

Kendall

86.5M (=)

1.93% (2004)

5.3M (176)

2.9k (1131)

12

Leo Messi

86.5M (=)

3.84% (551)

7.4M (128)

283 (5202)

13

Barbie®

85.5M (=)

0.83% (3907)

5.5M (170)

5.2k (467)

14

National Geographic

85.2M (=)

0.88% (3790)

10.1M (99)

16.1k (28)

15

nike

75.8M (=)

1.20% (3202)

65.1M (7)

906 (3495)

16

Miley Cyrus

74M (=)

1.23% (3137)

6.7M (142)

6.7k (256)

17

Jennifer Lopez

72M (=)

0.97% (3611)

1.7M (416)

2.2k (1613)

18

Khloé

71.9M (=)

1.84% (2128)

1.9M (378)

3.2k (974)

19

KATY PERRY

68.4M (=)

0.95% (3643)

4.1M (215)

866 (3583)

20

Demi Lovato

65.2M (=)

2.27% (1571)

7.1M (130)

2k (1800)

21

Kourtney Kardashian

60.3M (=)

1.22% (3152)

1.5M (475)

3.4k (902)

22

badgalriri

59.6M (=)

1.65% (2442)

1.5M (467)

4.2k (661)

23

Victoria's Secret

58.6M (=)

0.75% (4080)

4.3M (206)

5.7k (379)

24

Kevin Hart

56.5M (=)

0.66% (4262)

956.4k (632)

5k (496)

25

Real Madrid C.F.

55M (=)

1.82% (2172)

9.2M (106)

1.9k (1878)

26

FC Barcelona

54.5M (=)

1.67% (2397)

3.9M (225)

10.3k (88)

27

Ellen

50.3M (=)

1.02% (3542)

340.2k (1141)

5.7k (386)

28

Justin Timberlake

48.3M (=)

1.31% (2993)

1.3M (511)

614 (4241)

29

Zendaya

47.6M (=)

2.93% (1008)

879.8k (656)

3.3k (945)

30

Vin Diesel

46.7M (=)

1.88% (2069)

548.3k (866)

1.3k (2693)

1

Sean Penn

52.4k (3553)

1,450.90% (=)

52k (2317)

4 (6054)

2

Dodge Viper

29.4k (4043)

240.43% (=)

6.8M (140)

24 (5985)

3

GroupG3

42k (3732)

158.26% (=)

103 (5583)

5 (6050)

4

Wipro Limited

23.9k (4202)

89.27% (=)

656 (4885)

421 (4817)

5

⚡️ThunderReach

59.6k (3438)

42.33% (=)

16 (5848)

10 (6033)

6

The Glee Project

19k (4394)

35.14% (=)

4.5k (3789)

192 (5478)

7

Closeup

14.5k (4588)

34.28% (=)

52 (5691)

9 (6036)

8

Techfest, IIT Bombay

15.4k (4547)

27.38% (=)

64 (5657)

574 (4370)

9

Republicants

48.2k (3617)

26.55% (=)

1.5k (4418)

279 (5214)

10

Durex UK

11.5k (4765)

25.74% (=)

73 (5632)

108 (5727)

11

The Beatles

113.1k (2838)

23.98% (=)

2.2M (344)

114 (5705)

12

Cagatay Ulusoy

2.6M (602)

22.92% (=)

693.9k (770)

86 (5807)

13

Greece Photo Tours

11.4k (4772)

22.46% (=)

889 (4699)

118 (5685)

14

Disney Movie Club

22.9k (4240)

21.95% (=)

9.3k (3378)

71 (5853)

15

ディレップジャマー

12k (4733)

21.13% (=)

88 (5601)

112 (5711)

16

Red Band Society

58.5k (3454)

19.06% (=)

28.5k (2693)

139 (5618)

17

Беларусь

20.3k (4345)

18.87% (=)

4.7M (192)

155 (5576)

18

Interstellar Movie

22.7k (4250)

16.76% (=)

4.6k (3782)

82 (5821)

19

The Millionaire Mentality

141.3k (2633)

16.60% (=)

7k (3541)

14 (6022)

20

Homayoun Shajarian

1.1M (1045)

16.06% (=)

16.8k (3025)

55 (5901)

21

Chips Ahoy!

12k (4729)

16.02% (=)

121.2k (1761)

87 (5801)

22

i rill alrays ruv u rong tym

44.4k (3677)

15.56% (=)

20 (5823)

11k (77)

23

Jensen Ackles

5.8M (317)

15.38% (=)

4.5M (201)

123 (5671)

24

_artistiq

878.6k (1171)

15.15% (=)

10.6k (3305)

290 (5181)

25

Lifestyle tv|on|fit

34.3k (3903)

15.13% (=)

109 (5568)

124 (5667)

26

Rabbid Peach

19.1k (4393)

14.81% (=)

669 (4876)

135 (5632)

27

Simon Baker

179.8k (2412)

14.23% (=)

77.4k (2072)

93 (5780)

28

Tom Brady

3.5M (485)

14.12% (=)

652k (800)

228 (5389)

29

Bundespolizei Karriere

34.4k (3902)

13.59% (+1)

0 (6038)

314 (5109)

30

LEGO Batman

61.9k (3402)

13.59% (-1)

1.4k (4452)

301 (5143)

5641

Xaricdə Təhsil al

2.6k (5524)

1.44% (0)

70 (-2)

366 (4970)

5642

Gameloft Brasil

21.5k (4303)

1.29% (3030)

70 (+1)

657 (4127)

5643

HuffPost Entertainment

132.2k (2695)

1.31% (3002)

68 (-2)

2.5k (1334)

5644

Little Caesars Pizza Kit

1.5k (5715)

2.52% (0)

68 (-2)

882 (3542)

5645

LootMarket.com

3.2k (5441)

1.50% (0)

67 (+1)

94 (5777)

5646

LCL

897 (5858)

5.48% (0)

67 (+3)

39 (5934)

5647

GenteMotera

6.3k (5116)

13.20% (0)

67 (-3)

12 (6028)

5648

NestFreshEggs

368 (5984)

5.67% (0)

67 (-1)

270 (5246)

5649

Alavaca

16.5k (4494)

2.48% (1403)

67 (+1)

160 (5561)

5650

Телефони, планшети, аксесуари

5.2k (5199)

0.52% (0)

67 (-2)

433 (4785)

5651

Harmony Products

6k (5133)

1.84% (0)

66 (=)

933 (3430)

5652

RMD Advertising

546 (5936)

3.38% (0)

65 (=)

840 (3641)

5653

Trenkwalder Italia

223 (6023)

11.60% (0)

64 (+3)

66 (5871)

5654

Steffi Ruby

188.4k (2370)

2.06% (1821)

64 (+1)

113 (5708)

5655

Bloomberg Philanthropies

19k (4396)

1.47% (2721)

64 (+3)

664 (4104)

5656

Brittany Stoess

561 (5933)

24.34% (0)

64 (+3)

103 (5742)

5657

Techfest, IIT Bombay

15.4k (4547)

27.38% (8)

64 (=)

574 (4370)

5658

HuffPost Politics

129.5k (2717)

1.07% (3437)

64 (-5)

684 (4059)

5659

thecounselormovie

384 (5977)

6.50% (0)

63 (+3)

141 (5612)

5660

PurAloeUnePlantepourlaVie

2.3k (5567)

11.90% (0)

63 (-6)

81 (5827)

5661

TAG Marketing

2.7k (5507)

5.39% (0)

63 (-1)

29 (5968)

5662

Kala-Agni

242 (6017)

9.74% (0)

63 (+1)

71 (5854)

5663

Vodafone España

8.2k (4967)

1.76% (0)

63 (-2)

230 (5378)

5664

Greenpeace Chile

28.2k (4079)

2.73% (1165)

62 (+1)

676 (4079)

5665

Ana Beatriz Barros El Chiaty

613.1k (1422)

3.30% (788)

62 (-1)

1.6k (2171)

5666

Iltalehti

31.3k (3981)

1.99% (1919)

61 (+2)

2.3k (1542)

5667

Sarah McLachlan

64.3k (3375)

2.54% (1336)

61 (=)

1.1k (3054)

5668

Alyssa Miller

161.9k (2503)

2.11% (1765)

61 (-2)

1.2k (2898)

5669

Teenage Cancer Trust

19k (4397)

1.86% (2107)

60 (+2)

1.4k (2624)

5670

Oceanaut Watches

6.7k (5067)

3.19% (0)

60 (=)

303 (5138)

1

DEL RECORDS

687.9k (1345)

0.36% (4712)

2.1M (365)

44k (=)

2

Listín Diario

219.8k (2222)

0.10% (4834)

258 (5298)

43.1k (=)

3

Instant Bollywood

4.8M (377)

1.74% (2300)

263.3k (1283)

36.1k (=)

4

snoopdogg

21.3M (63)

0.39% (4682)

1.2M (535)

33.8k (=)

5

FashionNova.com

10.3M (186)

0.47% (4592)

456.6k (974)

31.5k (=)

6

TC Televisión

785.2k (1236)

0.10% (4836)

458.9k (971)

26.2k (=)

7

Culturizando

705.8k (1329)

0.70% (4163)

81.4k (2037)

24.2k (=)

8

Inked Magazine

1.8M (764)

0.34% (4726)

1.3M (510)

24.1k (=)

9

NBA

26.5M (49)

1.03% (3526)

12.3M (81)

22.9k (=)

10

Glamour Brasil

1.2M (975)

0.31% (4749)

41.5k (2449)

22.4k (=)

11

HOT 97

740.8k (1289)

0.42% (4656)

1M (607)

22k (=)

12

MLB ⚾

4M (432)

2.56% (1325)

4.7M (191)

21.5k (=)

13

HYPEBEAST

5.3M (344)

1.26% (3081)

11.1M (90)

21.3k (=)

14

SportsCenter

10.9M (170)

1.66% (2405)

268.9k (1264)

21k (=)

15

Rebel Circus

328k (1869)

0.69% (4183)

114.7k (1794)

20.8k (=)

16

شركة مجموعة الراي الإعلامية

110.6k (2862)

0.29% (4765)

350 (5182)

20.5k (=)

17

NFL

10.7M (178)

1.75% (2285)

10M (101)

20k (=)

18

SuicideGirls

7.1M (272)

1.05% (3480)

1.6M (452)

19.9k (=)

19

Freedom Of Style

505k (1575)

1.42% (2791)

35.5k (2548)

19.8k (=)

20

Del Toro ®||Matthew Chevallard

149.1k (2577)

0.59% (4379)

55.5k (2284)

18.9k (=)

21

SHOWPO

1.3M (940)

0.96% (3633)

33.5k (2572)

18.8k (=)

22

Motives Cosmetics Official

2.3M (665)

0.58% (4399)

678.2k (779)

18.7k (=)

23

JD

862.5k (1179)

0.67% (4228)

361 (5169)

18.4k (=)

24

OOTD Magazine

2.9M (550)

1.17% (3256)

2.9M (284)

18k (=)

25

Telemundo

4.9M (373)

0.28% (4768)

492.9k (919)

17.8k (=)

26

Chiara Ferragni

11.6M (157)

1.54% (2611)

431.8k (1009)

17.6k (=)

27

Pink Boutique

371.6k (1791)

0.39% (4677)

2.8k (4077)

16.9k (=)

28

National Geographic

85.2M (14)

0.88% (3790)

10.1M (99)

16.1k (=)

29

CarLifestyle

3.8M (452)

1.62% (2481)

3.3M (254)

16.1k (=)

30

beIN SPORTS

3.6M (476)

0.32% (4740)

87k (1990)

16k (+1)