Keep a close eye on a brand's presence on Instagram and see how they perform.

Identify brands doing best at sparking interest and conversation with the ER (Engagement Rate) ranking - Sort brands by number of followers or #hashtag popularity - Narrow down to your competitors with categories - Get a detailed analysis on each brand's profile page.

all

Brand Categories Followers ER i Average engagement rate of all media. Engagement rate is based on the likes and comments received divided by the number of followers at the time of the post. Posts on hashtag Media posted
1

Selena Gomez

118.8M (=)

2.67% (1257)

16.3M (46)

1.3k (2303)

2

Ariana Grande

104.4M (=)

1.36% (2873)

18.3M (42)

3.1k (811)

3

Taylor Swift

101.6M (=)

1.94% (2019)

11M (67)

975 (2882)

4

Beyoncé

100.8M (=)

2.53% (1355)

9.8M (75)

1.4k (2083)

5

Cristiano Ronaldo

99.4M (=)

2.59% (1314)

4M (179)

1.8k (1659)

6

Kim Kardashian West

98.8M (=)

1.38% (2824)

6.1M (117)

3.8k (605)

7

Kylie

92.7M (=)

1.93% (2040)

7.6M (96)

5.1k (333)

8

Justin Bieber

85.4M (=)

2.23% (1666)

28M (21)

3.9k (566)

9

therock

84.8M (=)

1.13% (3242)

1.2M (449)

2.8k (938)

10

Kendall

79.5M (=)

1.82% (2215)

4M (178)

2.8k (944)

11

Nicki Minaj

79.1M (=)

0.89% (3671)

4.2M (170)

4.5k (447)

12

National Geographic

76.3M (=)

1.04% (3406)

6.7M (108)

13.8k (30)

13

Nj

73.7M (=)

1.58% (2528)

3.6M (190)

3.7k (611)

14

nike

71.4M (=)

1.58% (2531)

55.1M (5)

893 (3049)

15

Leo Messi

70.4M (=)

4.36% (423)

5.7M (130)

188 (5115)

16

Khloé

66.9M (=)

2.00% (1945)

1.6M (363)

3.1k (824)

17

Miley Cyrus

65.2M (=)

1.33% (2915)

6.1M (118)

6.1k (224)

18

Jennifer Lopez

64.1M (=)

1.11% (3270)

1.4M (411)

1.8k (1645)

19

KATY PERRY

64M (=)

1.26% (3024)

3.4M (199)

611 (3798)

20

Demi Lovato

57.1M (=)

2.60% (1306)

6.2M (115)

1.6k (1856)

21

Kourtney Kardashian

56.6M (=)

1.23% (3076)

1.2M (470)

3.1k (794)

22

Victoria's Secret

54.7M (=)

0.93% (3579)

3.6M (193)

4.7k (390)

23

badgalriri

52.7M (=)

1.54% (2589)

1.2M (450)

3.8k (585)

24

Kevin Hart

51.3M (=)

0.67% (4038)

832.3k (581)

4.2k (482)

25

FC Barcelona

49.7M (=)

1.74% (2311)

3.2M (213)

9.3k (76)

26

Real Madrid C.F.

48.7M (=)

1.90% (2083)

7.3M (100)

1.3k (2355)

27

Ellen

44.6M (=)

1.23% (3074)

267.2k (1131)

4.7k (387)

28

Justin Timberlake

43.8M (=)

1.41% (2782)

1.2M (457)

526 (4075)

29

Zendaya

40.9M (=)

2.89% (1083)

572.3k (734)

3.2k (792)

30

Cara Delevingne

39.6M (=)

1.58% (2525)

1.6M (357)

3.4k (715)

1

Sean Penn

48.1k (3333)

1,273.11% (=)

45.3k (2200)

4 (5657)

2

Dodge Viper

24.6k (3855)

173.77% (=)

5.7M (131)

24 (5597)

3

tv|on|fit

32.3k (3629)

45.63% (=)

82 (5274)

98 (5399)

4

Closeup

15.6k (4196)

36.46% (=)

89 (5258)

25 (5594)

5

The Glee Project

20.3k (4022)

35.09% (=)

4.6k (3527)

192 (5099)

6

KVR

10.9k (4443)

26.96% (=)

9.8k (3111)

39 (5550)

7

The Beatles

118.8k (2530)

23.97% (=)

1.9M (318)

114 (5332)

8

Interstellar Movie

22.2k (3950)

21.16% (=)

5.2k (3472)

80 (5457)

9

Cagatay Ulusoy

1.9M (639)

21.07% (=)

448.1k (843)

79 (5460)

10

Disney Movie Club

20.7k (4000)

19.65% (=)

8.4k (3186)

71 (5478)

11

Беларусь

19.9k (4041)

19.49% (=)

3.4M (200)

133 (5276)

12

Red Band Society

59.4k (3156)

18.83% (=)

26.4k (2518)

139 (5253)

13

Homayoun Shajarian

720.3k (1162)

18.61% (=)

10.4k (3081)

35 (5564)

14

The Millionaire Mentality

151.2k (2329)

16.64% (=)

6.8k (3313)

14 (5629)

15

_artistiq

956.9k (1008)

15.30% (=)

8.8k (3161)

290 (4802)

16

TheEvilWithin

18.4k (4095)

14.96% (=)

74.7k (1877)

71 (5477)

17

Chips Ahoy!

11.6k (4400)

14.81% (=)

117.4k (1594)

87 (5433)

18

Simon Baker

148.4k (2342)

14.58% (=)

69.1k (1940)

86 (5437)

19

Bundespolizei Karriere

15.2k (4214)

14.42% (=)

0 (5716)

180 (5137)

20

LEGO Batman

65.2k (3074)

13.59% (=)

1.4k (4150)

301 (4766)

21

Justpaintings

14.3k (4262)

13.38% (+1)

2.8k (3772)

92 (5420)

22

Kevin Spacey

406.5k (1560)

13.36% (-1)

89.5k (1761)

31 (5574)

23

The Lego Movie

34.3k (3586)

12.87% (=)

90.7k (1747)

49 (5527)

24

Unfriended

25.8k (3820)

12.49% (=)

1.9k (3993)

39 (5547)

25

harrystyles

20.3M (54)

12.20% (=)

34.1M (16)

399 (4455)

26

Swimming

14.7k (4239)

11.81% (=)

2 (5604)

405 (4441)

27

SteakEat

10.2k (4495)

11.60% (=)

226 (4993)

97 (5405)

28

Henrikh Mkhitaryan

1.5M (751)

11.53% (=)

297 (4896)

70 (5481)

29

michael clifford

4.9M (308)

11.50% (=)

298.7k (1067)

392 (4482)

30

Mono County Tourism

13.3k (4313)

11.01% (=)

2.6k (3825)

565 (3931)

5641

Arafat Kabir

902 (5472)

5.09% (0)

0 (-21)

331 (4662)

5642

Garmin Fish & Hunt

30k (3684)

2.93% (1048)

0 (+5)

773 (3345)

5643

Water-to-Go POLSKA

222 (5623)

14.86% (0)

0 (+9)

253 (4918)

5644

Wealth Management for You

17.5k (4122)

6.02% (163)

0 (+1)

528 (4068)

5645

Crave Lifestyle

1.5k (5346)

5.11% (0)

0 (+77)

558 (3958)

5646

Обручальные кольца Rings

653 (5524)

10.96% (0)

0 (-2)

186 (5119)

5647

iChinesedress.com

1k (5444)

0.69% (0)

0 (-31)

2.8k (955)

5648

The Game

0 (5701)

0.00% (0)

0 (+73)

0 (5720)

5649

Noble Foundation

624 (5529)

8.43% (0)

0 (+82)

419 (4393)

5650

Al Jothen Gallery

95.6k (2716)

0.49% (4279)

0 (+48)

2.9k (890)

5651

Atasay Jewelry

81.1k (2861)

1.20% (3132)

0 (+36)

1.6k (1878)

5652

Shiv Kumar Photography

206 (5626)

13.21% (0)

0 (-9)

180 (5138)

5653

I.C.

5.1k (4825)

2.48% (0)

0 (-38)

322 (4696)

5654

Оле скоро 27

5.5k (4786)

2.49% (0)

0 (+54)

209 (5052)

5655

Paige Spiranac

1M (981)

4.60% (366)

0 (-14)

217 (5029)

5656

DeeZee Shoes

246.4k (1895)

1.64% (2436)

0 (+34)

6.3k (205)

5657

i-Paint®

18.7k (4081)

1.07% (3345)

0 (+34)

843 (3154)

5658

Ann Demeulemeester HK store

29k (3712)

2.11% (1812)

0 (-31)

160 (5204)

5659

Yves Rocher Ukraine

16.6k (4157)

2.75% (1206)

0 (-29)

694 (3552)

5660

Fitness Edge MD

1.1k (5436)

5.82% (0)

0 (+52)

770 (3350)

5661

johnwall

3.1M (456)

1.63% (2446)

0 (-25)

704 (3522)

5662

Patagonia Argentina

9.8k (4515)

2.94% (0)

0 (+24)

649 (3679)

5663

When I Die It Will Be Alright

19.7k (4047)

0.54% (4211)

0 (+66)

19 (5616)

5664

freeledsnikers

2.3k (5196)

6.71% (0)

0 (-47)

30 (5579)

5665

د. حمد الحلو

2k (5229)

5.72% (0)

0 (+63)

328 (4677)

5666

ESPN Fans

35.6k (3562)

0.79% (3828)

0 (+57)

2.7k (995)

5667

Pulla Bulla

6.2k (4747)

1.02% (0)

0 (+2)

49 (5525)

5668

Lancome Malaysia

0 (5686)

0.00% (0)

0 (-34)

0 (5693)

5669

Nextel Argentina

110 (5650)

1.28% (0)

0 (-27)

60 (5503)

5670

PURIFICACION GARCIA

154.6k (2311)

0.71% (3986)

0 (-41)

2.1k (1355)

1

DEL Records

617.7k (1257)

0.38% (4392)

2M (310)

42.2k (=)

2

Listín Diario

178.9k (2176)

0.10% (4492)

219 (5005)

33.1k (=)

3

snoopdogg

16.9M (68)

0.43% (4346)

966.9k (529)

29k (=)

4

Instant Bollywood ⚡

3M (472)

1.36% (2866)

178.7k (1360)

27k (=)

5

FashionNova.com

7.6M (209)

0.53% (4226)

178.1k (1361)

23.3k (=)

6

Culturizando

677.3k (1194)

0.25% (4459)

70.1k (1929)

21.2k (=)

7

NBA

22.9M (48)

1.03% (3412)

9.7M (76)

20.2k (=)

8

Inked Magazine

1.5M (753)

0.32% (4425)

874.4k (558)

20.1k (=)

9

Glamour Brasil

1.1M (912)

0.35% (4408)

36.9k (2301)

19.3k (=)

10

TC Televisión

635.5k (1236)

0.08% (4495)

475.3k (810)

18.8k (=)

11

MLB ⚾

3.7M (391)

2.77% (1186)

3.7M (187)

18.2k (=)

12

Motives Cosmetics Official

2.3M (544)

0.62% (4114)

621.9k (700)

17.9k (=)

13

Del Toro ®||Matthew Chevallard

150k (2332)

0.62% (4113)

49.6k (2155)

17.8k (=)

14

SuicideGirls

6.5M (253)

1.17% (3186)

1.1M (498)

17.8k (=)

15

HOT 97

622.1k (1253)

0.47% (4302)

780.6k (606)

17.3k (=)

16

SportsCenter

9.1M (169)

1.71% (2352)

204.5k (1281)

16.9k (=)

17

Chiara Ferragni

9M (174)

1.30% (2965)

339.6k (993)

16.5k (=)

18

HYPEBEAST

3.8M (378)

1.36% (2872)

6.8M (106)

16.1k (=)

19

Rebel Circus

293k (1783)

0.71% (3979)

86.5k (1790)

16.1k (=)

20

NFL

9.3M (159)

2.00% (1942)

8M (92)

15.7k (=)

21

JD Sports Official

708.5k (1172)

0.70% (3992)

893 (4366)

15.6k (=)

22

curlbox

353.7k (1652)

1.59% (2508)

673.1k (666)

15.6k (+1)

23

Freedom Of Style

509.4k (1399)

1.59% (2509)

27.9k (2482)

15.6k (-1)

24

Pink Boutique

333k (1691)

0.41% (4373)

2.7k (3795)

15.3k (=)

25

OOTD Magazine

2.8M (487)

1.36% (2865)

2.1M (302)

14.9k (=)

26

SHOWPO

1.2M (875)

1.00% (3468)

22k (2632)

14.9k (=)

27

شركة مجموعة الراي الإعلامية

94.9k (2721)

0.32% (4424)

274 (4924)

14.8k (=)

28

Gypsy Warrior

870.4k (1064)

1.08% (3335)

83.5k (1815)

14.6k (=)

29

CarLifestyle

3.9M (368)

1.86% (2142)

2.2M (293)

14k (=)

30

National Geographic

76.3M (12)

1.04% (3406)

6.7M (108)

13.8k (=)