Keep a close eye on a brand's presence on Instagram and see how they perform.

Identify brands doing best at sparking interest and conversation with the ER (Engagement Rate) ranking - Sort brands by number of followers or #hashtag popularity - Narrow down to your competitors with categories - Get a detailed analysis on each brand's profile page.

all

Brand Categories Followers ER i Average engagement rate of all media. Engagement rate is based on the likes and comments received divided by the number of followers at the time of the post. Posts on hashtag Media posted
1

Selena Gomez

128.5M (=)

2.67% (1199)

18.9M (46)

1.4k (2448)

2

Ariana Grande

114.8M (=)

1.39% (2806)

21.3M (42)

3.3k (860)

3

Cristiano Ronaldo

113.3M (=)

2.66% (1201)

4.8M (174)

2k (1631)

4

Beyoncé

107.5M (=)

2.35% (1469)

10.8M (82)

1.5k (2191)

5

Taylor Swift

104.2M (=)

1.92% (1986)

12.1M (69)

21 (5830)

6

Kim Kardashian West

103.9M (=)

1.33% (2920)

7.5M (111)

4k (663)

7

Kylie

98.7M (=)

1.98% (1900)

9.5M (89)

5.3k (389)

8

therock

94.8M (=)

1.09% (3342)

1.5M (440)

3.1k (957)

9

Justin Bieber

92.3M (=)

2.16% (1673)

31M (22)

4.2k (594)

10

Kendall

84M (=)

1.89% (2029)

4.9M (172)

2.8k (1068)

11

Barbie®

83.7M (=)

0.83% (3821)

5M (169)

5k (439)

12

Nj

82.8M (=)

1.71% (2320)

4.4M (187)

4k (665)

13

National Geographic

82M (=)

0.94% (3604)

8.9M (99)

15.2k (30)

14

Leo Messi

81.9M (=)

3.79% (563)

6.8M (124)

260 (5135)

15

nike

74.8M (=)

1.32% (2927)

61.6M (5)

909 (3318)

16

Miley Cyrus

72.6M (=)

1.24% (3064)

6.5M (133)

6.6k (231)

17

Khloé

69.5M (=)

1.87% (2066)

1.8M (372)

3.2k (922)

18

Jennifer Lopez

69.3M (=)

1.00% (3506)

1.6M (404)

2k (1630)

19

KATY PERRY

67.8M (=)

0.98% (3527)

3.9M (207)

821 (3518)

20

Demi Lovato

61.6M (=)

2.29% (1525)

6.8M (122)

1.8k (1822)

21

Kourtney Kardashian

59M (=)

1.23% (3097)

1.4M (470)

3.3k (864)

22

badgalriri

57.5M (=)

1.59% (2487)

1.4M (457)

4.1k (630)

23

Victoria's Secret

57.3M (=)

0.83% (3833)

4M (203)

5.3k (401)

24

Kevin Hart

54.8M (=)

0.66% (4167)

918.1k (608)

4.7k (507)

25

Real Madrid C.F.

53.3M (=)

1.87% (2063)

8.7M (101)

1.7k (1988)

26

FC Barcelona

52.6M (=)

1.69% (2341)

3.6M (220)

10k (82)

27

Ellen

48.5M (=)

1.10% (3318)

304.2k (1149)

5.2k (410)

28

Justin Timberlake

46.4M (=)

1.37% (2847)

1.3M (491)

555 (4249)

29

Zendaya

45M (=)

2.87% (1046)

777.2k (680)

3.3k (893)

30

Vin Diesel

44.6M (=)

1.88% (2055)

529.7k (843)

1.3k (2590)

4471

PBS NewsHour

84k (3014)

0.47% (=)

2.7k (3981)

1.6k (2094)

4472

Fisher-Price

315.9k (1834)

0.47% (=)

350k (1076)

962 (3187)

4473

Festival Gear

124.7k (2645)

0.47% (=)

33 (5616)

1.7k (1979)

4474

Planet Girls For You

394.3k (1686)

0.47% (=)

7.7k (3406)

5.8k (320)

4475

Hi

11.4k (4643)

0.47% (=)

174 (5315)

0 (5938)

4476

JUICEDWATCHES.COM

25.7k (4031)

0.47% (+1)

13.1k (3093)

7.5k (173)

4477

Clinique

285.8k (1904)

0.47% (+1)

5.4k (3603)

1.8k (1813)

4478

Sam Villa

751.9k (1210)

0.47% (-2)

96.3k (1850)

3k (1009)

4479

Diddy

8.9M (207)

0.46% (+3)

302.8k (1154)

12.2k (54)

4480

AnOther Magazine

935.6k (1089)

0.46% (+1)

36.5k (2447)

5.5k (360)

4481

Calvin Klein Brasil

458.9k (1580)

0.46% (-1)

5.2k (3627)

796 (3574)

4482

IKEA Türkiye

790.6k (1178)

0.46% (-3)

27.5k (2644)

911 (3316)

4483

Avon Malaysia

33.8k (3802)

0.46% (=)

9.8k (3261)

1k (3044)

4484

Vera Wang

1.7M (775)

0.46% (=)

358.3k (1057)

4.1k (627)

4485

Farruko

8.7M (218)

0.46% (=)

211.2k (1370)

510 (4378)

4486

Men's Fitness

216.7k (2136)

0.46% (=)

7.8k (3394)

1.7k (1932)

4487

Vevo

2.7M (544)

0.46% (=)

599.5k (792)

4.4k (564)

4488

Pânico No Instagram

5M (344)

0.46% (=)

18.2k (2884)

2k (1708)

4489

NBC News

1.1M (983)

0.46% (=)

47.9k (2293)

2.5k (1300)

4490

Luxuria Cosmetics

14.6k (4463)

0.45% (=)

786 (4645)

761 (3672)

4491

beIN SPORTS FRANCE

285.2k (1908)

0.45% (=)

72.5k (2046)

2k (1705)

4492

Shopbop

788.2k (1183)

0.45% (=)

57.8k (2192)

3.9k (672)

4493

بينكيز كب كيك Pinkyz Cupcake

34k (3795)

0.45% (=)

19 (5685)

2.3k (1376)

4494

Pernambucanas

351.9k (1768)

0.45% (+4)

18.4k (2879)

2.1k (1558)

4495

NBC Sports

126.5k (2630)

0.45% (-1)

25.4k (2698)

2.9k (1045)

4496

UOL Esporte

554.6k (1443)

0.45% (-1)

4.8k (3666)

6.1k (277)

4497

Palytte

30.2k (3900)

0.45% (=)

7.2k (3435)

4.4k (560)

4498

epicrecords

198.1k (2220)

0.45% (-2)

155.5k (1548)

4.9k (473)

4499

زیورآلات نقره و استیل، ساعت

94.6k (2905)

0.45% (=)

416 (4989)

1.2k (2807)

4500

GIVENCHY

9.2M (195)

0.45% (+1)

26.8M (28)

2.5k (1237)

1

Fashionglama.com Photography

1.3k (5613)

3.19% (0)

429.7M (=)

427 (4636)

2

CONTEMPORARY ART

23.1k (4114)

9.58% (49)

296.6M (=)

100 (5598)

3

VSCO

3.4M (467)

2.30% (1519)

150.2M (=)

2.8k (1064)

4

Paris

164.4k (2410)

1.56% (2528)

72M (=)

853 (3449)

5

nike

74.8M (15)

1.32% (2927)

61.6M (=)

909 (3318)

6

Visit Dubai

643.3k (1334)

1.57% (2511)

57.4M (=)

1.3k (2487)

7

Dubai Airports

128.3k (2616)

1.29% (2977)

57.4M (=)

514 (4362)

8

One Direction

17.3M (83)

10.04% (40)

53.3M (=)

726 (3761)

9

CHANEL

24.5M (51)

0.70% (4081)

51.6M (=)

861 (3431)

10

visitcalifornia

301.6k (1871)

1.86% (2084)

47.1M (=)

2.9k (1056)

11

Tumblr

1.2M (936)

1.06% (3385)

45.9M (=)

710 (3801)

12

Disney

10.3M (168)

1.63% (2423)

42.2M (=)

2.8k (1081)

13

Gucci

18.2M (74)

0.50% (4431)

39.8M (=)

3.8k (711)

14

Dior Official

17.4M (81)

0.58% (4288)

37.9M (=)

3k (993)

15

adidas

16.9M (88)

1.18% (3187)

36.3M (=)

943 (3234)

16

harrystyles

22M (57)

12.08% (28)

35.6M (=)

405 (4706)

17

Prada

13.7M (118)

0.37% (4583)

35.6M (=)

2.9k (1048)

18

VisitMexico

146.1k (2501)

2.41% (1411)

34.8M (=)

1k (3078)

19

Hermès official account

5.7M (304)

0.53% (4372)

34.7M (=)

1.4k (2401)

20

gopro

13.3M (127)

2.73% (1158)

31.9M (=)

3.8k (694)

21

CrossFit

2.2M (653)

1.10% (3335)

31.4M (=)

7.6k (163)

22

Justin Bieber

92.3M (9)

2.16% (1673)

31M (=)

4.2k (594)

23

Niall Horan

19.6M (66)

6.56% (130)

29.7M (=)

969 (3175)

24

Starbucks Coffee ☕

15.5M (94)

2.74% (1140)

29.3M (=)

1.5k (2266)

25

Las Vegas

443.1k (1608)

2.84% (1064)

27.7M (=)

949 (3217)

26

Louis Tomlinson

13.9M (116)

9.31% (53)

26.9M (=)

219 (5256)

27

Louis Vuitton Official

19.5M (68)

0.57% (4300)

26.9M (=)

2.2k (1471)

28

GIVENCHY

9.2M (195)

0.45% (4500)

26.8M (=)

2.5k (1237)

29

YouTube

10.7M (157)

1.01% (3478)

26.2M (=)

1.2k (2731)

30

Orange France

11.2k (4654)

4.05% (475)

25.6M (=)

1.3k (2631)

1

DEL Records

658.3k (1321)

0.37% (4584)

2.1M (336)

43.4k (=)

2

Listín Diario

207.6k (2183)

0.09% (4707)

236 (5189)

40.3k (=)

3

Instant Bollywood

3.8M (427)

1.78% (2223)

228k (1318)

32.8k (=)

4

snoopdogg

19.6M (67)

0.39% (4568)

1.1M (530)

31.9k (=)

5

FashionNova.com

9M (201)

0.49% (4448)

331.6k (1105)

28.6k (=)

6

TC Televisión

736k (1228)

0.09% (4708)

463.9k (908)

23.8k (=)

7

Culturizando

697k (1272)

0.26% (4659)

77.9k (1998)

23.2k (=)

8

Inked Magazine

1.7M (759)

0.33% (4613)

1.2M (523)

22.7k (=)

9

NBA

25.1M (49)

1.03% (3442)

11.3M (76)

21.5k (=)

10

Glamour Brasil

1.2M (944)

0.32% (4619)

40.2k (2390)

21.3k (=)

11

MLB ⚾

3.9M (420)

2.58% (1278)

4.4M (183)

20.8k (=)

12

SportsCenter

10.2M (171)

1.66% (2395)

246.9k (1270)

19.7k (=)

13

HYPEBEAST

4.6M (371)

1.30% (2964)

9.4M (90)

19.5k (=)

14

HOT 97

664.3k (1313)

0.43% (4525)

921.8k (606)

19.5k (=)

15

SuicideGirls

6.9M (263)

1.08% (3349)

1.4M (471)

19.1k (=)

16

Rebel Circus

315.3k (1836)

0.69% (4089)

103.9k (1792)

19.1k (=)

17

شركة مجموعة الراي الإعلامية

105.5k (2805)

0.29% (4633)

344 (5058)

18.7k (=)

18

Del Toro ®||Matthew Chevallard

149.7k (2482)

0.60% (4263)

52.6k (2250)

18.6k (=)

19

Motives Cosmetics Official

2.3M (618)

0.59% (4273)

658.2k (751)

18.4k (=)

20

NFL

10.1M (178)

1.82% (2145)

9.2M (94)

18.1k (=)

21

JD

777.6k (1188)

0.67% (4144)

240 (5183)

17.5k (=)

22

SHOWPO

1.3M (908)

0.98% (3535)

29.6k (2593)

17.4k (=)

23

Chiara Ferragni

10.6M (160)

1.45% (2697)

395.4k (1005)

17.2k (=)

24

OOTD Magazine

2.9M (524)

1.22% (3098)

2.6M (289)

16.6k (=)

25

Pink Boutique

361.6k (1744)

0.40% (4564)

2.8k (3965)

16.3k (=)

26

Telemundo

4.5M (375)

0.28% (4646)

466.9k (904)

16.1k (=)

27

curlbox

362.3k (1741)

1.50% (2620)

732.9k (714)

15.9k (=)

28

CarLifestyle

3.9M (419)

1.68% (2345)

2.9M (260)

15.7k (=)

29

Freedom Of Style

509.4k (1498)

1.59% (2480)

32.3k (2532)

15.6k (=)

30

National Geographic

82M (13)

0.94% (3604)

8.9M (99)

15.2k (=)