Keep a close eye on a brand's presence on Instagram and see how they perform.

Identify brands doing best at sparking interest and conversation with the ER (Engagement Rate) ranking - Sort brands by number of followers or #hashtag popularity - Narrow down to your competitors with categories - Get a detailed analysis on each brand's profile page.

all

Brand Categories Followers ER i Average engagement rate of all media. Engagement rate is based on the likes and comments received divided by the number of followers at the time of the post. Posts on hashtag Media posted
1

Selena Gomez

131.4M (=)

2.68% (1194)

19.8M (47)

1.4k (2480)

2

Cristiano Ronaldo

117.1M (=)

2.70% (1176)

5M (177)

2.1k (1629)

3

Ariana Grande

116.1M (=)

1.39% (2825)

22M (43)

3.4k (903)

4

Beyoncé

109.1M (=)

2.31% (1526)

11.1M (83)

1.6k (2234)

5

Kim Kardashian West

105.2M (=)

1.32% (2962)

7.9M (111)

4.1k (672)

6

Taylor Swift

104.9M (=)

1.79% (2207)

12.6M (70)

96 (5683)

7

Kylie

100M (=)

1.98% (1905)

10M (92)

5.3k (414)

8

therock

97M (=)

1.08% (3395)

1.6M (435)

3.2k (936)

9

Justin Bieber

94.7M (=)

2.20% (1633)

31.8M (23)

4.3k (618)

10

Kendall

85.4M (=)

1.92% (1995)

5.1M (173)

2.9k (1106)

11

Nj

85.3M (=)

1.75% (2259)

4.6M (187)

4k (687)

12

Barbie®

84.6M (=)

0.83% (3875)

5.3M (167)

5.2k (453)

13

Leo Messi

84.6M (=)

3.80% (563)

7.1M (124)

274 (5157)

14

National Geographic

83.6M (=)

0.90% (3712)

9.5M (99)

15.7k (30)

15

nike

75.4M (=)

1.24% (3105)

63.7M (6)

915 (3407)

16

Miley Cyrus

73.5M (=)

1.23% (3113)

6.6M (136)

6.7k (245)

17

Jennifer Lopez

70.8M (=)

0.99% (3555)

1.7M (406)

2.1k (1626)

18

Khloé

70.4M (=)

1.83% (2123)

1.9M (375)

3.2k (948)

19

KATY PERRY

68.2M (=)

0.96% (3603)

4M (210)

843 (3565)

20

Demi Lovato

63.5M (=)

2.26% (1577)

7M (125)

1.9k (1804)

21

Kourtney Kardashian

59.7M (=)

1.22% (3130)

1.4M (474)

3.4k (893)

22

badgalriri

58.7M (=)

1.63% (2437)

1.5M (461)

4.2k (646)

23

Victoria's Secret

58.1M (=)

0.78% (3983)

4.2M (203)

5.5k (386)

24

Kevin Hart

55.7M (=)

0.65% (4225)

934.9k (621)

4.9k (501)

25

Real Madrid C.F.

54.2M (=)

1.84% (2110)

9M (102)

1.8k (1927)

26

FC Barcelona

53.4M (=)

1.67% (2381)

3.7M (221)

10.1k (86)

27

Ellen

49.8M (=)

1.04% (3465)

326.5k (1142)

5.5k (389)

28

Justin Timberlake

47.4M (=)

1.33% (2946)

1.3M (498)

583 (4260)

29

Zendaya

46.1M (=)

2.92% (1014)

829.9k (672)

3.3k (924)

30

Vin Diesel

46M (=)

1.89% (2041)

540.6k (856)

1.3k (2650)

4471

NUTRICIONISTA Tatiana De Vuono

136.2k (2625)

0.51% (=)

5.2k (3680)

2k (1725)

4472

BAM

79.8k (3124)

0.51% (+1)

4.3k (3780)

2k (1763)

4473

Avon Philippines

120.1k (2741)

0.51% (-1)

16.3k (3009)

3.4k (881)

4474

Gucci

19.6M (71)

0.51% (+2)

41.3M (14)

4k (698)

4475

Grazia Korea

179.5k (2374)

0.51% (-1)

14.1k (3100)

3.5k (861)

4476

Le Monde

360.9k (1786)

0.51% (-1)

979 (4583)

4.1k (676)

4477

DASH

2.3M (632)

0.50% (=)

14.2k (3093)

1.3k (2649)

4478

AMANDA PEARL

13.1k (4605)

0.50% (=)

2.7k (4041)

5.6k (380)

4479

Coca-Cola Kazakhstan

40.5k (3708)

0.50% (+4)

486 (4981)

540 (4388)

4480

cantorbelo

1.3M (938)

0.50% (-1)

7.3k (3466)

2.2k (1558)

4481

Yas Mall

56.7k (3435)

0.50% (=)

80.5k (2011)

3.2k (957)

4482

Klaus Biesenbach

246.3k (2070)

0.50% (-2)

3.7k (3877)

6.2k (295)

4483

mytheresa.com

419.3k (1673)

0.50% (+1)

31.5k (2591)

6.2k (293)

4484

Contrapunto

21.5k (4243)

0.50% (-2)

252 (5234)

6.3k (286)

4485

HUGO

268.8k (1990)

0.50% (=)

4.3k (3778)

1.1k (2974)

4486

LRG Girls

182.9k (2356)

0.50% (=)

2k (4201)

1.1k (3083)

4487

NET-A-PORTER

3M (522)

0.50% (=)

176.6k (1504)

8k (155)

4488

adidas Colombia

457.7k (1612)

0.50% (=)

8.7k (3375)

1.3k (2684)

4489

PBS NewsHour

89.7k (3015)

0.50% (=)

2.7k (4018)

1.6k (2119)

4490

LC Waikiki

1.2M (970)

0.50% (=)

145.8k (1617)

1.9k (1812)

4491

Ona Saez

105.5k (2857)

0.50% (=)

3.8k (3874)

1.5k (2305)

4492

Walgreens

215.7k (2188)

0.49% (+1)

358.3k (1091)

1.1k (2958)

4493

Yeng Constantino

3.9M (434)

0.49% (-1)

1 (5886)

8.5k (131)

4494

DelightFULL · Unique Lamps

42.8k (3671)

0.49% (+1)

694k (751)

3.9k (719)

4495

World Music Awards

18.6k (4363)

0.49% (+1)

11.1k (3229)

6.7k (240)

4496

Missoni

701.8k (1302)

0.49% (+5)

355.1k (1097)

2.2k (1597)

4497

ELLE UK

808.6k (1192)

0.49% (+2)

41.9k (2411)

13.2k (50)

4498

Her World Singapore

39.2k (3740)

0.49% (+2)

4.2k (3798)

14.2k (42)

4499

Confetti Wedding

18.8k (4358)

0.49% (-2)

2.3k (4139)

5.1k (466)

4500

Canal Sony Brasil

125.6k (2697)

0.49% (-2)

316 (5149)

4.2k (640)

1

VEREL

445 (5866)

4.86% (0)

451.3M (=)

259 (5207)

2

Fashionglama.com Photography

1.3k (5686)

3.20% (0)

451.3M (=)

427 (4730)

3

CONTEMPORARY ART

22.9k (4189)

9.37% (54)

313.5M (=)

92 (5702)

4

VSCO

3.5M (470)

2.27% (1562)

155M (=)

2.9k (1078)

5

Paris

166.6k (2443)

1.57% (2539)

75M (=)

869 (3510)

6

nike

75.4M (15)

1.24% (3105)

63.7M (=)

915 (3407)

7

Visit Dubai

685.1k (1323)

1.61% (2480)

59.7M (=)

1.4k (2490)

8

Dubai Airports

143.7k (2570)

1.18% (3204)

59.7M (=)

559 (4337)

9

One Direction

17.3M (88)

10.05% (46)

53.7M (=)

726 (3854)

10

CHANEL

25.4M (51)

0.67% (4180)

52.6M (=)

910 (3416)

11

visitcalifornia

309.8k (1886)

1.83% (2125)

49.1M (=)

3k (1057)

12

Tumblr

1.3M (941)

1.03% (3478)

47.6M (=)

764 (3755)

13

Disney

10.6M (167)

1.58% (2518)

43.8M (=)

3k (1055)

14

Gucci

19.6M (71)

0.51% (4474)

41.3M (=)

4k (698)

15

Dior Official

17.9M (82)

0.56% (4376)

38.6M (=)

3.2k (962)

16

adidas

17.5M (85)

1.14% (3273)

38.1M (=)

956 (3300)

17

VisitMexico

175.4k (2392)

2.51% (1359)

36.5M (=)

1.1k (2961)

18

Prada

14.1M (118)

0.35% (4663)

36.1M (=)

3.1k (1017)

19

harrystyles

22.6M (57)

11.77% (34)

36M (=)

417 (4758)

20

Hermès official account

5.9M (303)

0.52% (4453)

35.3M (=)

1.4k (2402)

21

CrossFit

2.2M (657)

1.07% (3406)

32.9M (=)

7.9k (160)

22

GoPro

13.5M (127)

2.66% (1218)

32.9M (=)

4k (699)

23

Justin Bieber

94.7M (9)

2.20% (1633)

31.8M (=)

4.3k (618)

24

Starbucks Coffee ☕

15.9M (97)

2.67% (1209)

30.1M (=)

1.5k (2298)

25

Niall Horan

20.1M (68)

6.39% (145)

30M (=)

1k (3162)

26

Las Vegas

457k (1614)

2.90% (1030)

28.2M (=)

962 (3287)

27

YouTube

11.2M (156)

0.96% (3610)

27.6M (=)

1.3k (2707)

28

Louis Vuitton Official

20.4M (65)

0.56% (4382)

27.6M (=)

2.3k (1461)

29

Louis Tomlinson

14.1M (120)

9.17% (58)

27.1M (=)

230 (5299)

30

GIVENCHY

9.4M (200)

0.43% (4581)

27.1M (=)

2.6k (1250)

1

DEL RECORDS

676.2k (1334)

0.36% (4656)

2.1M (350)

43.8k (=)

2

Listín Diario

215.5k (2190)

0.10% (4776)

256 (5229)

42k (=)

3

Instant Bollywood

4.4M (388)

1.74% (2275)

245.4k (1304)

34.6k (=)

4

snoopdogg

20.5M (64)

0.39% (4635)

1.2M (530)

33k (=)

5

FashionNova.com

9.6M (190)

0.47% (4531)

398.5k (1030)

30.2k (=)

6

TC Televisión

765.5k (1229)

0.10% (4778)

461.5k (943)

25.2k (=)

7

Culturizando

702.9k (1301)

0.26% (4724)

80.1k (2015)

23.7k (=)

8

Inked Magazine

1.8M (758)

0.34% (4674)

1.2M (512)

23.5k (=)

9

NBA

25.9M (49)

1.03% (3487)

11.9M (77)

22.2k (=)

10

Glamour Brasil

1.2M (962)

0.32% (4692)

41.3k (2418)

22k (=)

11

HOT 97

723.5k (1280)

0.42% (4609)

984.5k (602)

21.7k (=)

12

MLB ⚾

4M (424)

2.56% (1300)

4.6M (186)

21.3k (=)

13

HYPEBEAST

5.1M (352)

1.27% (3048)

10.4M (89)

20.5k (=)

14

SportsCenter

10.6M (170)

1.66% (2392)

259.4k (1262)

20.4k (=)

15

Rebel Circus

323.8k (1848)

0.69% (4144)

110.8k (1785)

20.1k (=)

16

شركة مجموعة الراي الإعلامية

108.6k (2829)

0.29% (4708)

348 (5120)

19.8k (=)

17

SuicideGirls

7M (267)

1.06% (3418)

1.5M (459)

19.5k (=)

18

Freedom Of Style

500.7k (1550)

1.42% (2766)

34k (2539)

19.5k (=)

19

NFL

10.4M (179)

1.77% (2235)

9.6M (95)

19.2k (=)

20

Del Toro ®||Matthew Chevallard

150k (2533)

0.59% (4331)

53.9k (2268)

18.8k (=)

21

Motives Cosmetics Official

2.3M (643)

0.58% (4345)

670.4k (764)

18.6k (=)

22

SHOWPO

1.3M (926)

0.97% (3597)

32k (2581)

18.2k (=)

23

JD

818.4k (1185)

0.67% (4198)

308 (5164)

18k (=)

24

OOTD Magazine

2.9M (533)

1.19% (3194)

2.8M (287)

17.5k (=)

25

Chiara Ferragni

11.2M (154)

1.51% (2641)

413.8k (1005)

17.4k (=)

26

Telemundo

4.7M (374)

0.28% (4717)

483.5k (906)

17.2k (=)

27

Pink Boutique

367.5k (1769)

0.39% (4626)

2.8k (4012)

16.6k (=)

28

curlbox

363.3k (1773)

1.48% (2681)

748.6k (726)

16k (=)

29

CarLifestyle

3.8M (437)

1.65% (2406)

3.1M (258)

15.9k (=)

30

National Geographic

83.6M (14)

0.90% (3712)

9.5M (99)

15.7k (=)