Keep a close eye on a brand's presence on Instagram and see how they perform.

Identify brands doing best at sparking interest and conversation with the ER (Engagement Rate) ranking - Sort brands by number of followers or #hashtag popularity - Narrow down to your competitors with categories - Get a detailed analysis on each brand's profile page.

all

Brand Categories Followers ER i Average engagement rate of all media. Engagement rate is based on the likes and comments received divided by the number of followers at the time of the post. Posts on hashtag Media posted
1

Selena Gomez

125.2M (=)

2.66% (1236)

18M (46)

1.4k (2372)

2

Ariana Grande

112.5M (=)

1.39% (2831)

20.3M (42)

3.3k (844)

3

Cristiano Ronaldo

109.2M (=)

2.65% (1242)

4.5M (177)

2k (1638)

4

Beyoncé

105.7M (=)

2.50% (1354)

10.4M (79)

1.5k (2211)

5

Taylor Swift

102.8M (=)

1.94% (1977)

11.5M (69)

0 (5849)

6

Kim Kardashian West

102.6M (=)

1.35% (2889)

7M (112)

3.9k (640)

7

Kylie

96.9M (=)

1.96% (1952)

8.8M (92)

5.3k (362)

8

therock

92.2M (=)

1.10% (3306)

1.4M (446)

3k (946)

9

Justin Bieber

91M (=)

2.23% (1615)

30M (21)

4.2k (574)

10

Kendall

82.8M (=)

1.88% (2076)

4.6M (173)

2.8k (1023)

11

Barbie®

82.6M (=)

0.84% (3777)

4.7M (171)

4.8k (440)

12

Nj

80.3M (+1)

1.65% (2416)

4.1M (191)

3.9k (646)

13

National Geographic

80.3M (-1)

0.97% (3534)

8.1M (102)

14.7k (31)

14

Leo Messi

78.4M (=)

4.00% (506)

6.3M (130)

226 (5146)

15

nike

73.8M (=)

1.42% (2769)

59.4M (5)

905 (3213)

16

Miley Cyrus

71.1M (=)

1.28% (2998)

6.4M (127)

6.4k (231)

17

Khloé

68.8M (=)

1.90% (2049)

1.7M (371)

3.1k (891)

18

Jennifer Lopez

68.5M (=)

1.03% (3437)

1.5M (406)

2k (1627)

19

KATY PERRY

67.2M (=)

1.03% (3441)

3.7M (206)

767 (3549)

20

Demi Lovato

60.3M (=)

2.43% (1415)

6.6M (119)

1.7k (1876)

21

Kourtney Kardashian

58.5M (=)

1.23% (3090)

1.3M (469)

3.3k (834)

22

Victoria's Secret

56.8M (=)

0.87% (3716)

3.8M (202)

5k (402)

23

badgalriri

56.1M (=)

1.57% (2531)

1.3M (458)

4k (619)

24

Kevin Hart

54.1M (=)

0.66% (4129)

867k (610)

4.5k (495)

25

Real Madrid C.F.

52M (=)

1.90% (2046)

8.3M (99)

1.6k (2058)

26

FC Barcelona

51.7M (=)

1.70% (2338)

3.5M (219)

9.7k (83)

27

Ellen

47.3M (=)

1.16% (3201)

288.8k (1148)

5k (415)

28

Justin Timberlake

45.8M (=)

1.39% (2816)

1.2M (484)

538 (4204)

29

Zendaya

44M (=)

2.86% (1057)

704.1k (702)

3.2k (861)

30

Vin Diesel

42.8M (=)

1.87% (2095)

514.9k (829)

1.2k (2560)

4471

HOT 97

664.3k (1270)

0.43% (+1)

873.1k (607)

19.5k (12)

4472

Riachuelo

2.9M (501)

0.43% (-1)

111.7k (1697)

5.3k (364)

4473

Barneys New York

1.3M (871)

0.43% (+2)

78.7k (1931)

6.4k (235)

4474

BVLGARI

4.6M (359)

0.43% (=)

446.3k (899)

2.2k (1390)

4475

Mudo

313.8k (1807)

0.43% (-2)

149 (5266)

3.4k (789)

4476

Greenhouse Interiors

116.3k (2652)

0.43% (=)

2.7k (3910)

2.7k (1069)

4477

Melissa Philippines

70.6k (3110)

0.43% (=)

9.2k (3224)

3.3k (831)

4478

LongHairDontCare

76.1k (3052)

0.42% (=)

251.9k (1219)

3.1k (914)

4479

Ecko Unltd.

84.6k (2938)

0.42% (=)

94.6k (1806)

1.1k (2807)

4480

Kerastase

482.4k (1505)

0.42% (+1)

691.4k (709)

1.2k (2686)

4481

Dolce & Gabbana

14.3M (101)

0.42% (-1)

6.9M (115)

5k (400)

4482

Akon Official

3.3M (463)

0.41% (=)

186.8k (1406)

1.3k (2422)

4483

TNT América Latina

654k (1283)

0.41% (=)

413 (4908)

1.9k (1649)

4484

Foreign Policy Magazine

56.8k (3313)

0.41% (+1)

12 (5627)

332 (4832)

4485

IG Model Search

30.8k (3801)

0.41% (-1)

3.6k (3763)

1.2k (2597)

4486

The Daily Beast

93.9k (2838)

0.41% (=)

2.8k (3904)

3.3k (837)

4487

Barbican Centre

187.9k (2225)

0.41% (=)

34.4k (2439)

795 (3480)

4488

LIVE!

208.1k (2135)

0.41% (+1)

63.5k (2091)

4.8k (445)

4489

CLIO APPAREL

44.6k (3505)

0.41% (-1)

277 (5054)

540 (4196)

4490

snoopdogg

18.8M (68)

0.41% (=)

1.1M (526)

30.8k (3)

4491

Reebok Colombia

134.2k (2528)

0.40% (=)

13k (3039)

2.1k (1470)

4492

TELVA

174.5k (2309)

0.40% (=)

32.1k (2479)

7.4k (163)

4493

BBC News

2.5M (553)

0.40% (=)

63.7k (2088)

4k (601)

4494

Pink Boutique

350k (1734)

0.40% (=)

2.8k (3901)

15.9k (24)

4495

Office

161k (2372)

0.40% (+1)

10.1M (83)

152 (5351)

4496

BabyCenter

257.6k (1938)

0.40% (+1)

55.2k (2170)

1.2k (2543)

4497

Wall Street Journal

953.9k (1055)

0.40% (-2)

66.7k (2051)

1.4k (2294)

4498

The Doctors

256.7k (1939)

0.40% (+1)

1.4k (4293)

1.3k (2496)

4499

Prada

13.2M (121)

0.40% (-1)

35.1M (16)

2.6k (1119)

4500

CosmopolitanSA

79.9k (3005)

0.40% (=)

1.5k (4230)

7.1k (186)

1

Fashionglama.com Photography

1.3k (5527)

3.41% (0)

406.6M (=)

396 (4637)

2

CONTEMPORARY ART

23.3k (4038)

9.58% (46)

277.8M (=)

100 (5515)

3

VSCO

3.3M (460)

2.37% (1476)

144.1M (=)

2.8k (1056)

4

Paris

161.5k (2368)

1.60% (2467)

68.5M (=)

813 (3443)

5

nike

73.8M (15)

1.42% (2769)

59.4M (=)

905 (3213)

6

Visit Dubai

616.8k (1325)

1.57% (2526)

55.2M (=)

1.3k (2501)

7

Dubai Airports

118.3k (2633)

1.37% (2862)

55.2M (=)

487 (4363)

8

One Direction

17.4M (74)

10.04% (40)

52.8M (=)

726 (3653)

9

CHANEL

23.6M (51)

0.74% (3996)

50.4M (=)

797 (3476)

10

visitcalifornia

291.9k (1858)

1.89% (2072)

44.7M (=)

2.8k (1052)

11

Tumblr

1.2M (935)

1.14% (3243)

44M (=)

649 (3870)

12

Disney

10M (165)

1.72% (2308)

40.6M (=)

2.6k (1117)

13

Gucci

16.9M (80)

0.50% (4369)

38.3M (=)

3.5k (770)

14

Dior Official

16.6M (85)

0.59% (4231)

37M (=)

2.8k (1038)

15

harrystyles

21.7M (56)

12.08% (26)

35.1M (=)

404 (4615)

16

Prada

13.2M (121)

0.40% (4499)

35.1M (=)

2.6k (1119)

17

adidas

16.1M (90)

1.23% (3092)

34.3M (=)

1.2k (2748)

18

Hermès official account

5.3M (307)

0.56% (4287)

33.9M (=)

1.3k (2429)

19

VisitMexico

121.9k (2602)

2.30% (1551)

32.8M (=)

911 (3195)

20

gopro

13M (125)

2.82% (1103)

30.6M (=)

3.7k (691)

21

Justin Bieber

91M (9)

2.23% (1615)

30M (=)

4.2k (574)

22

CrossFit

2.1M (649)

1.12% (3276)

29.7M (=)

7.3k (165)

23

Niall Horan

19.5M (63)

6.78% (113)

29.3M (=)

922 (3166)

24

Starbucks Coffee ☕

15.2M (94)

2.82% (1096)

28.7M (=)

1.4k (2240)

25

Las Vegas

414.1k (1612)

2.81% (1110)

27M (=)

921 (3169)

26

Louis Tomlinson

13.6M (114)

9.45% (47)

26.6M (=)

211 (5198)

27

GIVENCHY

8.9M (196)

0.49% (4390)

26.6M (=)

2.4k (1278)

28

Louis Vuitton Official

18.6M (70)

0.59% (4233)

26.3M (=)

2.1k (1493)

29

LifeTricks

1.3M (889)

0.51% (4349)

24.7M (=)

21 (5740)

30

Orange France

11.2k (4573)

4.05% (485)

24.7M (=)

1.3k (2522)

1

DEL Records

646.5k (1292)

0.37% (4523)

2.1M (322)

43.1k (=)

2

Listín Diario

192.9k (2196)

0.09% (4635)

232 (5110)

38.2k (=)

3

snoopdogg

18.8M (68)

0.41% (4490)

1.1M (526)

30.8k (=)

4

Instant Bollywood

3.6M (439)

1.43% (2742)

208.9k (1340)

30.6k (=)

5

FashionNova.com

8.5M (209)

0.50% (4379)

264.1k (1193)

26.8k (=)

6

Culturizando

692k (1243)

0.25% (4591)

75.4k (1975)

22.5k (=)

7

TC Televisión

695.7k (1238)

0.08% (4637)

465.9k (870)

22.1k (=)

8

Inked Magazine

1.7M (755)

0.33% (4554)

1.1M (535)

21.8k (=)

9

NBA

24.5M (48)

1.03% (3446)

10.8M (76)

21.1k (=)

10

Glamour Brasil

1.2M (939)

0.33% (4550)

39.3k (2358)

20.5k (=)

11

MLB ⚾

3.8M (419)

2.64% (1250)

4.2M (188)

19.9k (=)

12

HOT 97

664.3k (1270)

0.43% (4471)

873.1k (607)

19.5k (=)

13

SportsCenter

9.9M (171)

1.68% (2381)

230.3k (1271)

18.9k (=)

14

SuicideGirls

6.8M (261)

1.11% (3289)

1.2M (486)

18.6k (=)

15

Del Toro ®||Matthew Chevallard

150.3k (2430)

0.60% (4210)

51.4k (2220)

18.4k (=)

16

HYPEBEAST

4.3M (375)

1.33% (2912)

8.4M (97)

18.4k (=)

17

Motives Cosmetics Official

2.3M (596)

0.60% (4219)

647.2k (732)

18.2k (=)

18

Rebel Circus

309.1k (1817)

0.70% (4056)

97.9k (1780)

18k (=)

19

شركة مجموعة الراي الإعلامية

103.1k (2757)

0.30% (4567)

335 (4991)

17.5k (=)

20

JD

750.2k (1183)

0.68% (4100)

182 (5196)

16.9k (+1)

21

Chiara Ferragni

10.2M (161)

1.41% (2784)

378k (999)

16.9k (-1)

22

NFL

9.8M (179)

1.92% (2017)

8.5M (96)

16.7k (=)

23

SHOWPO

1.3M (894)

0.99% (3509)

26.8k (2606)

16.5k (=)

24

Pink Boutique

350k (1734)

0.40% (4494)

2.8k (3901)

15.9k (=)

25

curlbox

360.5k (1708)

1.53% (2590)

715.1k (695)

15.8k (=)

26

OOTD Magazine

2.8M (516)

1.27% (3013)

2.4M (294)

15.7k (=)

27

Freedom Of Style

509.4k (1458)

1.59% (2487)

30.2k (2522)

15.6k (=)

28

CarLifestyle

3.9M (404)

1.73% (2295)

2.7M (273)

15.2k (=)

29

Telemundo

4.2M (379)

0.28% (4575)

447.7k (896)

15.2k (=)

30

Gypsy Warrior

870.7k (1114)

1.06% (3367)

85.9k (1875)

14.9k (=)