Keep a close eye on a brand's presence on Instagram and see how they perform.

Identify brands doing best at sparking interest and conversation with the ER (Engagement Rate) ranking - Sort brands by number of followers or #hashtag popularity - Narrow down to your competitors with categories - Get a detailed analysis on each brand's profile page.

all

Brand Categories Followers ER i Average engagement rate of all media. Engagement rate is based on the likes and comments received divided by the number of followers at the time of the post. Posts on hashtag Media posted
1

Selena Gomez

122.8M (=)

2.66% (1251)

17M (46)

1.3k (2328)

2

Ariana Grande

110M (=)

1.37% (2849)

19.2M (42)

3.2k (825)

3

Cristiano Ronaldo

105.1M (=)

2.63% (1273)

4.2M (180)

1.9k (1635)

4

Beyoncé

103.9M (=)

2.47% (1399)

10M (78)

1.5k (2130)

5

Taylor Swift

102.9M (=)

1.94% (2011)

11.2M (68)

976 (2973)

6

Kim Kardashian West

101.3M (=)

1.36% (2867)

6.5M (113)

3.9k (611)

7

Kylie

95.5M (=)

1.95% (2005)

8.1M (96)

5.2k (341)

8

therock

89.2M (=)

1.12% (3275)

1.3M (449)

2.9k (942)

9

Justin Bieber

88.9M (=)

2.22% (1664)

28.9M (22)

4k (572)

10

Kendall

82.1M (=)

1.86% (2136)

4.3M (173)

2.8k (979)

11

Nicki Minaj

81.4M (=)

0.85% (3765)

4.4M (170)

4.7k (434)

12

National Geographic

78.8M (=)

1.00% (3480)

7.4M (105)

14.2k (31)

13

Nj

76.7M (=)

1.60% (2481)

3.8M (193)

3.8k (623)

14

Leo Messi

74.3M (=)

4.49% (376)

6M (130)

193 (5188)

15

nike

73.1M (=)

1.50% (2653)

57.1M (5)

900 (3129)

16

Miley Cyrus

68.9M (=)

1.31% (2963)

6.2M (121)

6.3k (227)

17

Khloé

68.3M (=)

1.94% (2015)

1.7M (367)

3.1k (857)

18

Jennifer Lopez

66.9M (=)

1.07% (3364)

1.5M (404)

1.9k (1643)

19

KATY PERRY

66.2M (=)

1.08% (3349)

3.6M (202)

724 (3576)

20

Demi Lovato

59.2M (=)

2.51% (1362)

6.4M (118)

1.6k (1879)

21

Kourtney Kardashian

58.1M (=)

1.23% (3083)

1.2M (466)

3.2k (819)

22

Victoria's Secret

56.4M (=)

0.91% (3652)

3.7M (197)

4.9k (403)

23

badgalriri

54.2M (=)

1.54% (2589)

1.3M (455)

3.9k (596)

24

Kevin Hart

53M (=)

0.67% (4100)

843.4k (597)

4.4k (488)

25

Real Madrid C.F.

50.8M (=)

1.94% (2008)

7.9M (97)

1.4k (2175)

26

FC Barcelona

50.7M (=)

1.72% (2337)

3.3M (217)

9.5k (82)

27

Ellen

46.5M (=)

1.17% (3188)

278.5k (1135)

4.9k (394)

28

Justin Timberlake

45.2M (=)

1.41% (2791)

1.2M (467)

532 (4139)

29

Zendaya

42.5M (=)

2.86% (1093)

611.2k (733)

3.2k (829)

30

Vin Diesel

40.9M (=)

1.85% (2144)

502.1k (817)

1.2k (2515)

4441

PayPorte

199.7k (2123)

0.42% (-2)

16.4k (2848)

9.3k (84)

4442

BabyCenter

244.8k (1941)

0.41% (=)

50.9k (2185)

1.2k (2519)

4443

thebodyshopuae

57.6k (3243)

0.41% (=)

1.3k (4247)

2.3k (1279)

4444

TELVA

168.1k (2302)

0.41% (+1)

31.4k (2449)

7.2k (157)

4445

Avon Malaysia

29k (3797)

0.41% (-1)

8.6k (3219)

1k (2928)

4446

TheBodyShopJed

296.2k (1817)

0.41% (+1)

1.1k (4351)

1.7k (1820)

4447

Pepsi_Arabia

264k (1887)

0.40% (-1)

282 (4994)

352 (4701)

4448

BBC News

2.5M (535)

0.40% (=)

56.1k (2118)

4k (570)

4449

Pink Boutique

339.2k (1719)

0.40% (+1)

2.7k (3863)

15.6k (25)

4450

directv

50k (3371)

0.40% (-1)

94.9k (1755)

1.7k (1824)

4451

Vogue Paris

3.2M (471)

0.40% (+2)

236k (1227)

3.7k (648)

4452

Def Jam Recordings

382k (1639)

0.40% (-1)

418.6k (905)

5.7k (286)

4453

Triagem Jeans

45.2k (3446)

0.40% (-1)

6.3k (3414)

5.2k (344)

4454

Movistar Venezuela

110.9k (2645)

0.40% (=)

43.7k (2255)

1.4k (2277)

4455

TechCrunch

671k (1238)

0.40% (=)

24.5k (2617)

1.9k (1620)

4456

The Doctors

253.8k (1912)

0.40% (+1)

1.3k (4253)

1.3k (2441)

4457

CosmopolitanSA

77.5k (2982)

0.40% (-1)

1.4k (4210)

6.9k (179)

4458

PMCanal5

508.5k (1438)

0.40% (=)

112 (5280)

2.6k (1057)

4459

ROMANOVAMAKEUP Ресницы

67.5k (3106)

0.40% (=)

16k (2859)

5.4k (310)

4460

Fast Company

269.9k (1877)

0.39% (=)

15.6k (2882)

1.6k (1942)

4461

Siam Paragon

42.3k (3492)

0.39% (=)

0 (5698)

8.8k (86)

4462

Fashionista

394.3k (1610)

0.39% (+1)

2k (4027)

2.9k (939)

4463

Zoosk

64.6k (3142)

0.39% (-1)

3.2k (3788)

874 (3193)

4464

Lojas Renner

3.4M (434)

0.39% (=)

37.7k (2335)

4.6k (452)

4465

Televisora De Costa Rica

170.5k (2288)

0.39% (=)

337 (4936)

406 (4528)

4466

يمي جدة | YummyJeddah

352.1k (1693)

0.39% (=)

27.3k (2545)

8.3k (100)

4467

Lati

72.4k (3050)

0.39% (=)

43 (5429)

2.2k (1340)

4468

Sabadazo Oficial

353.3k (1692)

0.39% (=)

27.6k (2533)

1k (2900)

4469

Dafiti Colombia

35.1k (3632)

0.38% (+1)

29.2k (2495)

619 (3868)

4470

LafargeHolcim

10.5k (4555)

0.38% (+1)

11.5k (3076)

634 (3830)

1

Fashionglama.com Photography

1.3k (5478)

3.37% (0)

386M (=)

390 (4580)

2

CONTEMPORARY ART

23.5k (3989)

10.31% (37)

260.9M (=)

98 (5472)

3

VSCO

3.3M (456)

2.44% (1434)

137.5M (=)

2.6k (1064)

4

Paris

159k (2337)

1.73% (2309)

65.4M (=)

750 (3499)

5

nike

73.1M (15)

1.50% (2653)

57.1M (=)

900 (3129)

6

Visit Dubai

594.3k (1326)

1.58% (2519)

53.4M (+1)

1.2k (2535)

7

Dubai Airports

110.4k (2651)

1.47% (2698)

53.4M (-1)

458 (4369)

8

One Direction

17.5M (70)

10.03% (39)

52.2M (=)

726 (3572)

9

CHANEL

22.7M (51)

0.77% (3917)

49.4M (=)

743 (3518)

10

visitcalifornia

280.8k (1852)

1.94% (2022)

42.1M (+1)

2.6k (1052)

11

Tumblr

1.1M (946)

1.22% (3107)

42.1M (-1)

591 (3968)

12

Disney

9.7M (165)

1.80% (2236)

39M (=)

2.5k (1144)

13

Gucci

15.8M (83)

0.50% (4337)

37M (=)

3.3k (783)

14

Dior Official

16M (81)

0.62% (4168)

36.3M (=)

2.5k (1114)

15

Prada

12.8M (111)

0.42% (4430)

34.7M (=)

2.5k (1176)

16

harrystyles

21.1M (54)

12.08% (27)

34.6M (=)

403 (4534)

17

Hermès official account

5.1M (311)

0.60% (4196)

33.3M (=)

1.2k (2481)

18

adidas

15.2M (87)

1.27% (3013)

32.3M (=)

1.1k (2678)

19

VisitMexico

96.6k (2765)

1.99% (1946)

31.1M (=)

794 (3398)

20

gopro

12.8M (113)

2.93% (1018)

29.1M (=)

3.5k (697)

21

Niall Horan

19.5M (59)

6.83% (122)

29M (=)

907 (3116)

22

Justin Bieber

88.9M (9)

2.22% (1664)

28.9M (=)

4k (572)

23

Starbucks Coffee ☕

14.7M (91)

2.89% (1052)

28.1M (=)

1.4k (2221)

24

CrossFit

2M (647)

1.17% (3207)

28M (=)

6.9k (185)

25

GIVENCHY

8.6M (188)

0.51% (4322)

26.4M (=)

2.3k (1268)

26

Louis Tomlinson

13.3M (103)

9.97% (40)

26.2M (=)

188 (5200)

27

Las Vegas

395.8k (1608)

2.79% (1152)

26.2M (=)

896 (3137)

28

Louis Vuitton Official

17.7M (69)

0.61% (4176)

25.7M (=)

2k (1498)

29

LifeTricks

1.3M (869)

0.51% (4317)

24.4M (=)

21 (5689)

30

Burberry

9.6M (168)

0.67% (4091)

24.1M (=)

3.1k (860)

1

DEL Records

633.6k (1279)

0.38% (4476)

2M (314)

42.6k (=)

2

Listín Diario

188.1k (2182)

0.09% (4582)

218 (5083)

36k (=)

3

snoopdogg

17.9M (68)

0.42% (4437)

1M (528)

29.9k (=)

4

Instant Bollywood

3.4M (443)

1.41% (2793)

191.8k (1355)

28.8k (=)

5

FashionNova.com

8.1M (205)

0.51% (4316)

213.1k (1287)

24.9k (=)

6

Culturizando

686.6k (1220)

0.25% (4545)

72.8k (1947)

21.8k (=)

7

Inked Magazine

1.6M (754)

0.32% (4505)

959.5k (542)

21k (=)

8

NBA

23.9M (48)

1.03% (3440)

10.3M (75)

20.8k (=)

9

TC Televisión

666.2k (1242)

0.08% (4584)

471.3k (841)

20.4k (=)

10

Glamour Brasil

1.2M (920)

0.34% (4495)

38.2k (2326)

19.8k (=)

11

MLB ⚾

3.7M (412)

2.69% (1226)

3.9M (188)

19k (=)

12

HOT 97

647.2k (1264)

0.45% (4412)

823.2k (605)

18.5k (=)

13

SuicideGirls

6.7M (253)

1.14% (3251)

1.1M (490)

18.2k (=)

14

Del Toro ®||Matthew Chevallard

150.3k (2386)

0.61% (4175)

50.5k (2191)

18.1k (=)

15

Motives Cosmetics Official

2.3M (563)

0.61% (4178)

635.5k (718)

18.1k (=)

16

SportsCenter

9.6M (167)

1.69% (2383)

216.8k (1275)

17.9k (=)

17

HYPEBEAST

4.1M (375)

1.34% (2901)

7.5M (101)

17.2k (=)

18

Rebel Circus

303.9k (1798)

0.70% (4027)

91.2k (1793)

17k (=)

19

Chiara Ferragni

9.8M (156)

1.36% (2864)

361k (988)

16.7k (=)

20

شركة مجموعة الراي الإعلامية

98.9k (2748)

0.31% (4513)

310 (4961)

16.3k (+1)

21

JD Sports Official

728.8k (1183)

0.68% (4063)

903 (4435)

16.2k (-1)

22

NFL

9.6M (169)

1.97% (1974)

8.2M (94)

16.1k (=)

23

curlbox

358.3k (1687)

1.55% (2574)

690.8k (680)

15.7k (=)

24

SHOWPO

1.2M (885)

0.99% (3496)

24.2k (2626)

15.6k (=)

25

Pink Boutique

339.2k (1719)

0.40% (4449)

2.7k (3863)

15.6k (=)

26

Freedom Of Style

509.4k (1437)

1.59% (2501)

28.9k (2503)

15.6k (=)

27

OOTD Magazine

2.9M (500)

1.32% (2945)

2.2M (300)

15.4k (=)

28

Gypsy Warrior

871.9k (1089)

1.06% (3374)

84.8k (1847)

14.9k (=)

29

CarLifestyle

3.9M (386)

1.80% (2237)

2.4M (285)

14.6k (=)

30

Telemundo

4M (384)

0.27% (4532)

425.5k (888)

14.3k (=)