Keep a close eye on a brand's presence on Instagram and see how they perform.

Identify brands doing best at sparking interest and conversation with the ER (Engagement Rate) ranking - Sort brands by number of followers or #hashtag popularity - Narrow down to your competitors with categories - Get a detailed analysis on each brand's profile page.

all

Brand Categories Followers ER i Average engagement rate of all media. Engagement rate is based on the likes and comments received divided by the number of followers at the time of the post. Posts on hashtag Media posted
1

Selena Gomez

114.9M (=)

2.64% (1291)

15.9M (47)

1.3k (2257)

2

Ariana Grande

101M (=)

1.36% (2863)

18M (42)

3k (802)

3

Taylor Swift

99.5M (=)

1.94% (2041)

10.9M (67)

975 (2820)

4

Beyoncé

98M (=)

2.55% (1368)

9.7M (72)

1.4k (2041)

5

Kim Kardashian West

95.9M (=)

1.40% (2801)

5.9M (120)

3.7k (601)

6

Cristiano Ronaldo

95.3M (=)

2.58% (1339)

3.9M (179)

1.7k (1654)

7

Kylie

90M (=)

1.91% (2084)

7.3M (98)

5.1k (321)

8

Justin Bieber

81.8M (=)

2.14% (1791)

27.6M (21)

3.9k (548)

9

therock

81.2M (=)

1.16% (3197)

1.2M (453)

2.7k (944)

10

Kendall

77.2M (=)

1.81% (2230)

3.9M (178)

2.8k (917)

11

Nicki Minaj

77M (=)

0.90% (3634)

4.1M (169)

4.4k (441)

12

National Geographic

73.3M (=)

1.07% (3350)

6.3M (110)

13.4k (31)

13

Nj

70.8M (=)

1.56% (2562)

3.6M (190)

3.7k (600)

14

nike

70.3M (=)

1.61% (2480)

53.8M (5)

890 (3005)

15

Leo Messi

67.2M (=)

4.31% (454)

5.5M (139)

187 (5055)

16

Khloé

64.9M (=)

2.04% (1929)

1.6M (360)

3k (808)

17

Miley Cyrus

62.8M (=)

1.33% (2916)

6.1M (117)

6.1k (211)

18

KATY PERRY

62.2M (=)

1.33% (2914)

3.4M (197)

571 (3837)

19

Jennifer Lopez

61.6M (=)

1.14% (3214)

1.3M (416)

1.7k (1637)

20

Demi Lovato

55.3M (=)

2.60% (1321)

6.2M (115)

1.6k (1843)

21

Kourtney Kardashian

55M (=)

1.24% (3053)

1.1M (472)

3.1k (779)

22

Victoria's Secret

53M (=)

0.95% (3533)

3.6M (187)

4.6k (388)

23

badgalriri

51.2M (=)

1.54% (2594)

1.2M (447)

3.8k (564)

24

Kevin Hart

49.6M (=)

0.67% (4006)

827.9k (570)

4.2k (478)

25

FC Barcelona

48.1M (=)

1.74% (2314)

3.1M (213)

9.2k (72)

26

Real Madrid C.F.

46.9M (=)

1.92% (2080)

7M (100)

1.2k (2430)

27

Ellen

42.6M (=)

1.28% (2987)

259.8k (1130)

4.6k (387)

28

Justin Timberlake

42.2M (=)

1.42% (2775)

1.2M (448)

521 (4008)

29

Zendaya

39.5M (=)

2.92% (1078)

555.3k (736)

3.1k (772)

30

Cara Delevingne

38.6M (=)

1.57% (2539)

1.6M (353)

3.3k (705)

4441

Últimas Noticias

126.6k (2440)

0.13% (=)

8.6k (3153)

2.6k (967)

4442

Safaricom Limited

156.9k (2267)

0.13% (=)

4.3k (3527)

1.5k (1974)

4443

El Circo de La Mega

707.6k (1153)

0.13% (=)

1.9k (3959)

700 (3471)

4444

Prom Outfitters®

102.5k (2621)

0.13% (=)

1.7k (3991)

2k (1453)

4445

أسواق عبدالله العثيم

170.3k (2200)

0.12% (=)

2k (3927)

3.3k (724)

4446

INSTANT SHAWL STYLISH

37k (3492)

0.11% (=)

4.1k (3555)

6.7k (166)

4447

Listín Diario

172.5k (2185)

0.10% (=)

213 (4964)

31.8k (2)

4448

فرانس 24 / FRANCE 24 Arabic

353.8k (1623)

0.09% (=)

30 (5394)

1.4k (2007)

4449

Movistar Perú

75.6k (2890)

0.09% (=)

492 (4615)

1.8k (1633)

4450

TC Televisión

619.1k (1234)

0.08% (=)

478k (796)

17.6k (13)

4451

Select Mobiles

20.6k (3972)

0.08% (=)

532 (4579)

2.6k (991)

4452

Dan Kim

213k (1979)

0.07% (=)

101.3k (1648)

2.1k (1296)

4453

Scorpio Mvp

58.5k (3134)

0.03% (=)

311 (4840)

83 (5400)

4454

Geoff De Weaver

46.2k (3321)

0.02% (=)

28 (5403)

184 (5070)

4455

Aneta Blaszczak

14.3k (4211)

0.00% (+2)

969 (4286)

798 (3195)

4456

Roadster Shop

161.5k (2244)

0.00% (-1)

4.4k (3509)

920 (2932)

4457

SimplyFitment® Official

80.5k (2821)

0.00% (-1)

188.5k (1317)

5.8k (240)

4458

Belmond

26k (3774)

0.00% (=)

12.2k (2949)

556 (3885)

4459

Mapiful.com - Designed by You

10.4k (4420)

0.00% (=)

2.5k (3793)

144 (5190)

1

Fashionglama.com Photography

1.1k (5366)

3.45% (0)

355.7M (=)

373 (4482)

2

CONTEMPORARY ART

21.7k (3917)

11.35% (28)

237.2M (=)

94 (5360)

3

VSCO

3.1M (442)

2.61% (1307)

128.6M (=)

2.4k (1091)

4

Paris

156.9k (2266)

1.89% (2125)

61M (=)

711 (3441)

5

nike

70.3M (14)

1.61% (2480)

53.8M (=)

890 (3005)

6

One Direction

17.4M (62)

10.01% (37)

51.7M (=)

726 (3402)

7

Visit Dubai

539.1k (1332)

1.59% (2514)

50.4M (=)

1.1k (2576)

8

Dubai Airports

94k (2689)

1.66% (2416)

50.4M (=)

418 (4327)

9

CHANEL

19.1M (56)

0.83% (3744)

48M (=)

661 (3577)

10

Tumblr

1M (941)

1.34% (2895)

40M (=)

516 (4031)

11

visitcalifornia

257k (1838)

2.06% (1900)

38.7M (=)

2.4k (1074)

12

Disney

8.8M (166)

1.99% (1995)

36.7M (=)

2.2k (1245)

13

Gucci

13.5M (91)

0.52% (4209)

35.5M (=)

3k (829)

14

Dior Official

14.5M (81)

0.67% (4019)

35.3M (=)

2.2k (1233)

15

Prada

11.6M (113)

0.47% (4275)

34.1M (=)

2.2k (1255)

16

harrystyles

19.8M (51)

12.25% (24)

33.9M (=)

394 (4410)

17

Hermès official account

4.4M (323)

0.66% (4028)

32.4M (=)

1.2k (2382)

18

adidas

13.2M (95)

1.34% (2890)

29.4M (=)

1.1k (2581)

19

VisitMexico

66.1k (3018)

1.68% (2387)

28.7M (=)

682 (3513)

20

Niall Horan

19.1M (55)

7.41% (97)

28.6M (=)

826 (3130)

21

Justin Bieber

81.8M (8)

2.14% (1791)

27.6M (=)

3.9k (548)

22

gopro

11.9M (110)

3.13% (922)

27.3M (=)

3.3k (697)

23

Starbucks Coffee ☕

13.6M (89)

3.01% (1005)

26.9M (=)

1.3k (2145)

24

GIVENCHY

7.9M (193)

0.54% (4187)

26.2M (=)

2.2k (1231)

25

Louis Tomlinson

12.7M (99)

10.66% (32)

25.9M (=)

171 (5103)

26

CrossFit

1.8M (645)

1.25% (3037)

25.6M (=)

6.3k (200)

27

Las Vegas

358.1k (1613)

2.79% (1183)

25.2M (=)

863 (3052)

28

Louis Vuitton Official

15.5M (75)

0.66% (4029)

25M (=)

1.9k (1521)

29

LifeTricks

1.3M (828)

0.51% (4212)

24M (=)

21 (5553)

30

Burberry

9M (161)

0.73% (3915)

23.8M (=)

2.9k (854)

1

DEL Records

604.5k (1253)

0.38% (4352)

2M (303)

41.9k (=)

2

Listín Diario

172.5k (2185)

0.10% (4447)

213 (4964)

31.8k (=)

3

snoopdogg

16.1M (70)

0.44% (4296)

933.9k (529)

28.4k (=)

4

Instant Bollywood ⚡

2.7M (487)

1.37% (2854)

171.7k (1363)

26k (=)

5

FashionNova.com

7.1M (218)

0.55% (4178)

156.1k (1407)

22.3k (=)

6

Culturizando

669.5k (1183)

0.25% (4416)

67.5k (1928)

20.8k (=)

7

NBA

22.1M (47)

1.05% (3378)

9.5M (76)

19.7k (=)

8

Inked Magazine

1.5M (754)

0.32% (4382)

825.8k (571)

19.6k (=)

9

Glamour Brasil

1.1M (900)

0.36% (4367)

36.3k (2288)

19k (=)

10

MLB ⚾

3.4M (403)

2.82% (1156)

3.5M (191)

17.8k (+1)

11

Motives Cosmetics Official

2.3M (539)

0.63% (4067)

615.2k (694)

17.8k (-1)

12

Del Toro ®||Matthew Chevallard

149.8k (2301)

0.63% (4070)

49k (2138)

17.7k (=)

13

TC Televisión

619.1k (1234)

0.08% (4450)

478k (796)

17.6k (=)

14

SuicideGirls

6.3M (247)

1.19% (3145)

1.1M (497)

17.5k (=)

15

HOT 97

605.7k (1252)

0.49% (4243)

755.2k (606)

16.6k (=)

16

SportsCenter

8.9M (162)

1.72% (2338)

198.7k (1285)

16.3k (=)

17

Chiara Ferragni

8.7M (175)

1.28% (2980)

328.6k (999)

16.3k (=)

18

Freedom Of Style

509.4k (1369)

1.59% (2513)

27k (2470)

15.6k (=)

19

curlbox

349.5k (1631)

1.61% (2482)

660.5k (660)

15.5k (=)

20

Rebel Circus

285.5k (1773)

0.71% (3944)

83.7k (1789)

15.5k (=)

21

HYPEBEAST

3.6M (386)

1.36% (2859)

6.3M (107)

15.5k (=)

22

NFL

9M (156)

2.03% (1934)

7.9M (92)

15.4k (=)

23

JD Sports Official

691.9k (1168)

2.15% (1783)

879 (4336)

15.2k (=)

24

Pink Boutique

327.6k (1674)

0.41% (4335)

2.7k (3757)

15.1k (=)

25

OOTD Magazine

2.8M (478)

1.39% (2806)

1.9M (311)

14.4k (+1)

26

Gypsy Warrior

868.3k (1044)

1.09% (3304)

82.5k (1799)

14.4k (-1)

27

SHOWPO

1.2M (870)

1.00% (3448)

20.3k (2649)

14.4k (=)

28

شركة مجموعة الراي الإعلامية

92.2k (2704)

0.33% (4378)

269 (4887)

13.9k (=)

29

Her World Singapore

36.8k (3498)

0.53% (4195)

3.2k (3689)

13.6k (=)

30

CARLIFESTYLE

3.9M (354)

1.90% (2101)

2.1M (299)

13.6k (=)