Keep a close eye on a brand's presence on Instagram and see how they perform.

Identify brands doing best at sparking interest and conversation with the ER (Engagement Rate) ranking - Sort brands by number of followers or #hashtag popularity - Narrow down to your competitors with categories - Get a detailed analysis on each brand's profile page.

all

Brand Categories Followers ER i Average engagement rate of all media. Engagement rate is based on the likes and comments received divided by the number of followers at the time of the post. Posts on hashtag Media posted
1

Selena Gomez

132.9M (=)

2.70% (1194)

20.4M (48)

1.4k (2528)

2

Cristiano Ronaldo

119.7M (=)

2.72% (1171)

5.2M (180)

2.2k (1631)

3

Ariana Grande

117.2M (=)

1.40% (2837)

22.7M (45)

3.4k (924)

4

Beyoncé

110.5M (=)

2.29% (1550)

11.4M (88)

1.6k (2251)

5

Kim Kardashian West

106.6M (=)

1.33% (2951)

8.3M (111)

4.1k (684)

6

Taylor Swift

106.1M (=)

1.78% (2233)

12.9M (73)

101 (5752)

7

Kylie

100.9M (=)

1.99% (1925)

10.4M (96)

5.3k (437)

8

therock

99.1M (=)

1.07% (3438)

1.6M (432)

3.3k (937)

9

Justin Bieber

96.3M (=)

2.24% (1606)

32.3M (24)

4.3k (640)

10

Nj

88.1M (=)

1.79% (2218)

4.7M (189)

4.1k (697)

11

Kendall

86.5M (=)

1.93% (2004)

5.3M (176)

2.9k (1131)

12

Leo Messi

86.5M (=)

3.84% (551)

7.4M (128)

283 (5202)

13

Barbie®

85.5M (=)

0.83% (3907)

5.5M (170)

5.2k (467)

14

National Geographic

85.2M (=)

0.88% (3790)

10.1M (99)

16.1k (28)

15

nike

75.8M (=)

1.20% (3202)

65.1M (7)

906 (3495)

16

Miley Cyrus

74M (=)

1.23% (3137)

6.7M (142)

6.7k (256)

17

Jennifer Lopez

72M (=)

0.97% (3611)

1.7M (416)

2.2k (1613)

18

Khloé

71.9M (=)

1.84% (2128)

1.9M (378)

3.2k (974)

19

KATY PERRY

68.4M (=)

0.95% (3643)

4.1M (215)

866 (3583)

20

Demi Lovato

65.2M (=)

2.27% (1571)

7.1M (130)

2k (1800)

21

Kourtney Kardashian

60.3M (=)

1.22% (3152)

1.5M (475)

3.4k (902)

22

badgalriri

59.6M (=)

1.65% (2442)

1.5M (467)

4.2k (661)

23

Victoria's Secret

58.6M (=)

0.75% (4080)

4.3M (206)

5.7k (379)

24

Kevin Hart

56.5M (=)

0.66% (4262)

956.4k (632)

5k (496)

25

Real Madrid C.F.

55M (=)

1.82% (2172)

9.2M (106)

1.9k (1878)

26

FC Barcelona

54.5M (=)

1.67% (2397)

3.9M (225)

10.3k (88)

27

Ellen

50.3M (=)

1.02% (3542)

340.2k (1141)

5.7k (386)

28

Justin Timberlake

48.3M (=)

1.31% (2993)

1.3M (511)

614 (4241)

29

Zendaya

47.6M (=)

2.93% (1008)

879.8k (656)

3.3k (945)

30

Vin Diesel

46.7M (=)

1.88% (2069)

548.3k (866)

1.3k (2693)

4441

Elle Magazine

3.1M (525)

0.55% (-1)

1.9M (392)

6.8k (242)

4442

Vision Express Philippines

43.5k (3700)

0.55% (-1)

1.2k (4553)

1.5k (2301)

4443

ماكدونالدز السعودية

267.8k (2036)

0.55% (-1)

916 (4679)

9.2k (107)

4444

Erin Heatherton

869.3k (1175)

0.55% (+10)

2.3k (4191)

1.7k (2054)

4445

Louis Vuitton Official

21M (65)

0.55% (=)

28.1M (29)

2.4k (1440)

4446

Blue Apron

294.3k (1962)

0.54% (+4)

467.3k (962)

2.1k (1639)

4447

royaldream_store

17.6k (4458)

0.54% (+2)

2.1k (4230)

839 (3643)

4448

Wendy Williams

860.9k (1184)

0.54% (-4)

17.2k (3009)

5.3k (452)

4449

Fitsmind of Norway

44.5k (3673)

0.54% (+2)

1.2k (4537)

1.2k (2914)

4450

Lorraine

121k (2779)

0.54% (+2)

1.8k (4334)

2.9k (1134)

4451

PHAX Swimwear ®

35.4k (3861)

0.54% (-3)

6.3k (3606)

2.3k (1522)

4452

LOEWE

843.8k (1197)

0.54% (+1)

6.5M (146)

3k (1095)

4453

Waze

71.5k (3270)

0.54% (+4)

72.9k (2123)

561 (4406)

4454

Moschino

5.8M (320)

0.54% (-7)

6.2M (155)

6.1k (328)

4455

Universal Music México

30.3k (4011)

0.54% (+1)

3.7k (3923)

3.7k (796)

4456

Opening Ceremony

1.1M (1031)

0.54% (-1)

332.7k (1152)

4.3k (628)

4457

Burberry

10.7M (174)

0.54% (+4)

24.8M (38)

3.6k (840)

4458

Lider Interiores

246.7k (2107)

0.54% (+4)

13.3k (3162)

2.7k (1218)

4459

Mastercard

79.9k (3161)

0.54% (-13)

236.9k (1347)

584 (4341)

4460

Dior Official

18.3M (82)

0.54% (-1)

39.1M (17)

3.4k (927)

4461

Kotex Perú

12.7k (4690)

0.54% (-3)

43 (5715)

781 (3796)

4462

Samsung Brasil

574.3k (1475)

0.54% (+1)

9k (3387)

1.5k (2393)

4463

Personal Paraguay

32.2k (3957)

0.54% (-3)

1.7k (4340)

900 (3508)

4464

FS1

216.6k (2233)

0.54% (=)

28.5k (2695)

4.3k (625)

4465

Agua Bendita Official ®

379.9k (1771)

0.54% (=)

10.7k (3290)

4.3k (642)

4466

Revista Máxima

26.6k (4111)

0.54% (=)

1.2k (4530)

2.3k (1520)

4467

The Jewellery Editor

141.2k (2636)

0.54% (=)

204 (5379)

10.4k (84)

4468

Paco Rabanne

174.7k (2441)

0.53% (=)

268.9k (1263)

2.2k (1559)

4469

TecMundo

433.1k (1678)

0.53% (+2)

2 (5959)

815 (3699)

4470

ESPN Fútbol Club

144.3k (2608)

0.53% (-1)

144 (5499)

6.4k (292)

1

VEREL

486 (5950)

5.07% (0)

466.6M (=)

268 (5254)

2

Fashionglama.com Photography

1.3k (5770)

3.19% (0)

466.6M (=)

439 (4767)

3

CONTEMPORARY ART

22.7k (4248)

9.38% (55)

326.4M (=)

92 (5788)

4

A FIRMA

421 (5966)

31.18% (0)

182.6M (=)

142 (5607)

5

VSCO

3.5M (478)

2.24% (1608)

158.7M (=)

3k (1084)

6

Paris

168.7k (2466)

1.57% (2559)

77.3M (=)

881 (3547)

7

nike

75.8M (15)

1.20% (3202)

65.1M (=)

906 (3495)

8

Visit Dubai

765.9k (1260)

1.69% (2360)

61.4M (=)

1.5k (2457)

9

Dubai Airports

152.8k (2560)

1.14% (3306)

61.4M (=)

582 (4344)

10

One Direction

17.3M (90)

10.05% (45)

54M (=)

726 (3935)

11

CHANEL

26M (51)

0.64% (4284)

53.3M (=)

955 (3387)

12

visitcalifornia

316.5k (1899)

1.80% (2197)

50.7M (=)

3k (1054)

13

Tumblr

1.3M (952)

1.01% (3551)

49M (=)

808 (3724)

14

Disney

10.8M (172)

1.55% (2595)

45M (=)

3.1k (1043)

15

Gucci

20.7M (67)

0.51% (4500)

42.5M (=)

4.1k (685)

16

adidas

18.1M (83)

1.12% (3344)

39.4M (=)

927 (3441)

17

Dior Official

18.3M (82)

0.54% (4460)

39.1M (=)

3.4k (927)

18

VisitMexico

213.6k (2245)

2.60% (1290)

37.8M (=)

1.2k (2886)

19

Prada

14.5M (116)

0.35% (4722)

36.4M (=)

3.2k (1003)

20

harrystyles

23M (57)

11.79% (33)

36.2M (=)

417 (4834)

21

Hermès official account

6.1M (308)

0.50% (4538)

35.7M (=)

1.5k (2366)

22

CrossFit

2.3M (660)

1.06% (3462)

34M (=)

8.1k (158)

23

GoPro

13.6M (129)

2.61% (1270)

33.7M (=)

4k (699)

24

Justin Bieber

96.3M (9)

2.24% (1606)

32.3M (=)

4.3k (640)

25

Starbucks Coffee ☕

16M (102)

2.59% (1297)

30.4M (=)

1.5k (2303)

26

Niall Horan

20.3M (70)

6.34% (146)

30.1M (=)

1k (3182)

27

YouTube

11.7M (155)

0.96% (3638)

28.9M (=)

1.3k (2720)

28

Las Vegas

471.3k (1615)

2.91% (1027)

28.5M (=)

975 (3332)

29

Louis Vuitton Official

21M (65)

0.55% (4445)

28.1M (=)

2.4k (1440)

30

GIVENCHY

9.6M (203)

0.42% (4650)

27.3M (=)

2.7k (1260)

1

DEL RECORDS

687.9k (1345)

0.36% (4712)

2.1M (365)

44k (=)

2

Listín Diario

219.8k (2222)

0.10% (4834)

258 (5298)

43.1k (=)

3

Instant Bollywood

4.8M (377)

1.74% (2300)

263.3k (1283)

36.1k (=)

4

snoopdogg

21.3M (63)

0.39% (4682)

1.2M (535)

33.8k (=)

5

FashionNova.com

10.3M (186)

0.47% (4592)

456.6k (974)

31.5k (=)

6

TC Televisión

785.2k (1236)

0.10% (4836)

458.9k (971)

26.2k (=)

7

Culturizando

705.8k (1329)

0.70% (4163)

81.4k (2037)

24.2k (=)

8

Inked Magazine

1.8M (764)

0.34% (4726)

1.3M (510)

24.1k (=)

9

NBA

26.5M (49)

1.03% (3526)

12.3M (81)

22.9k (=)

10

Glamour Brasil

1.2M (975)

0.31% (4749)

41.5k (2449)

22.4k (=)

11

HOT 97

740.8k (1289)

0.42% (4656)

1M (607)

22k (=)

12

MLB ⚾

4M (432)

2.56% (1325)

4.7M (191)

21.5k (=)

13

HYPEBEAST

5.3M (344)

1.26% (3081)

11.1M (90)

21.3k (=)

14

SportsCenter

10.9M (170)

1.66% (2405)

268.9k (1264)

21k (=)

15

Rebel Circus

328k (1869)

0.69% (4183)

114.7k (1794)

20.8k (=)

16

شركة مجموعة الراي الإعلامية

110.6k (2862)

0.29% (4765)

350 (5182)

20.5k (=)

17

NFL

10.7M (178)

1.75% (2285)

10M (101)

20k (=)

18

SuicideGirls

7.1M (272)

1.05% (3480)

1.6M (452)

19.9k (=)

19

Freedom Of Style

505k (1575)

1.42% (2791)

35.5k (2548)

19.8k (=)

20

Del Toro ®||Matthew Chevallard

149.1k (2577)

0.59% (4379)

55.5k (2284)

18.9k (=)

21

SHOWPO

1.3M (940)

0.96% (3633)

33.5k (2572)

18.8k (=)

22

Motives Cosmetics Official

2.3M (665)

0.58% (4399)

678.2k (779)

18.7k (=)

23

JD

862.5k (1179)

0.67% (4228)

361 (5169)

18.4k (=)

24

OOTD Magazine

2.9M (550)

1.17% (3256)

2.9M (284)

18k (=)

25

Telemundo

4.9M (373)

0.28% (4768)

492.9k (919)

17.8k (=)

26

Chiara Ferragni

11.6M (157)

1.54% (2611)

431.8k (1009)

17.6k (=)

27

Pink Boutique

371.6k (1791)

0.39% (4677)

2.8k (4077)

16.9k (=)

28

National Geographic

85.2M (14)

0.88% (3790)

10.1M (99)

16.1k (=)

29

CarLifestyle

3.8M (452)

1.62% (2481)

3.3M (254)

16.1k (=)

30

beIN SPORTS

3.6M (476)

0.32% (4740)

87k (1990)

16k (+1)