Keep a close eye on a brand's presence on Instagram and see how they perform.

Identify brands doing best at sparking interest and conversation with the ER (Engagement Rate) ranking - Sort brands by number of followers or #hashtag popularity - Narrow down to your competitors with categories - Get a detailed analysis on each brand's profile page.

all

Brand Categories Followers ER i Average engagement rate of all media. Engagement rate is based on the likes and comments received divided by the number of followers at the time of the post. Posts on hashtag Media posted
1

Selena Gomez

133.9M (=)

2.71% (1200)

20.8M (47)

1.4k (2580)

2

Cristiano Ronaldo

121.4M (=)

2.74% (1179)

5.3M (180)

2.2k (1655)

3

Ariana Grande

118M (=)

1.40% (2877)

23M (45)

3.4k (945)

4

Beyoncé

111.9M (=)

2.32% (1549)

11.5M (91)

1.6k (2306)

5

Kim Kardashian West

108.3M (=)

1.35% (2971)

8.6M (113)

4.2k (691)

6

Taylor Swift

106.5M (=)

1.78% (2254)

13.1M (74)

104 (5836)

7

Kylie

104.5M (=)

2.01% (1923)

10.8M (96)

5.4k (460)

8

therock

100.6M (=)

1.07% (3484)

1.7M (434)

3.4k (946)

9

Justin Bieber

97.2M (=)

2.25% (1613)

32.7M (24)

4.3k (660)

10

Nj

89.8M (=)

1.82% (2189)

4.9M (189)

4.1k (707)

11

Kendall

87.7M (=)

1.95% (2005)

5.4M (177)

2.9k (1146)

12

Leo Messi

87.7M (=)

3.87% (554)

7.6M (131)

290 (5266)

13

National Geographic

86.1M (=)

0.87% (3891)

10.5M (99)

16.5k (30)

14

Barbie®

85.9M (=)

0.83% (3964)

5.6M (172)

5.2k (487)

15

nike

76.2M (=)

1.14% (3342)

66.4M (7)

915 (3535)

16

Miley Cyrus

74.5M (=)

1.23% (3168)

6.7M (146)

6.7k (261)

17

Khloé

73.1M (=)

1.86% (2141)

2M (377)

3.2k (998)

18

Jennifer Lopez

72.8M (=)

0.96% (3673)

1.8M (419)

2.2k (1611)

19

KATY PERRY

68.5M (=)

0.94% (3720)

4.1M (218)

892 (3593)

20

Demi Lovato

66M (=)

2.26% (1601)

7.2M (139)

2k (1812)

21

Kourtney Kardashian

61.1M (=)

1.23% (3167)

1.5M (476)

3.4k (924)

22

badgalriri

60.6M (=)

1.66% (2459)

1.6M (469)

4.2k (680)

23

Victoria's Secret

58.7M (=)

0.73% (4180)

4.5M (209)

5.8k (376)

24

Kevin Hart

57.2M (=)

0.66% (4298)

976k (635)

5.1k (494)

25

Real Madrid C.F.

55.8M (=)

1.81% (2205)

9.4M (107)

2k (1876)

26

FC Barcelona

55.2M (=)

1.66% (2449)

4M (226)

10.4k (92)

27

Ellen

51M (=)

1.00% (3614)

351.3k (1137)

5.8k (379)

28

Justin Timberlake

49.1M (=)

1.24% (3148)

1.4M (504)

677 (4134)

29

Zendaya

48.6M (=)

2.97% (1002)

916.2k (653)

3.3k (970)

30

Vin Diesel

47.1M (=)

1.89% (2083)

552.6k (878)

1.3k (2753)

1

Sean Penn

76.9k (3248)

1,471.74% (=)

52.7k (2333)

4 (6173)

2

Dodge Viper

30k (4077)

246.08% (=)

7M (140)

24 (6099)

3

GroupG3

41.6k (3788)

158.10% (=)

103 (5678)

5 (6169)

4

Wipro Limited

26k (4197)

89.09% (=)

667 (4952)

435 (4853)

5

The Glee Project

19k (4456)

35.22% (=)

4.5k (3844)

192 (5559)

6

Closeup

14.4k (4660)

34.31% (=)

50 (5794)

9 (6155)

7

⚡️ThunderReach

59.4k (3487)

29.87% (=)

19 (5944)

11 (6147)

8

Techfest, IIT Bombay

15.1k (4627)

26.95% (=)

64 (5750)

576 (4428)

9

Durex UK

11.8k (4810)

26.39% (=)

73 (5729)

108 (5821)

10

Republicants

49.2k (3652)

26.25% (=)

1.6k (4439)

281 (5295)

11

The Beatles

112.3k (2885)

23.97% (=)

2.3M (349)

114 (5796)

12

Cagatay Ulusoy

2.7M (603)

23.15% (=)

721.4k (766)

86 (5911)

13

Greece Photo Tours

11.3k (4846)

22.42% (=)

928 (4740)

119 (5781)

14

Disney Movie Club

23.5k (4281)

22.30% (=)

9.6k (3404)

71 (5963)

15

ディレップジャマー

12.1k (4798)

21.13% (=)

88 (5697)

112 (5803)

16

Red Band Society

58.4k (3496)

19.10% (=)

28.3k (2743)

139 (5712)

17

Беларусь

23.1k (4303)

18.86% (=)

4.8M (193)

163 (5641)

18

Interstellar Movie

23.3k (4290)

17.36% (=)

4.7k (3821)

82 (5926)

19

The Millionaire Mentality

140.3k (2675)

16.60% (=)

7k (3590)

14 (6136)

20

Chips Ahoy!

12.2k (4792)

16.17% (=)

121.8k (1782)

87 (5906)

21

Homayoun Shajarian

1.1M (1042)

15.96% (=)

17.5k (3039)

58 (6003)

22

Jensen Ackles

5.9M (321)

15.41% (=)

4.5M (208)

126 (5762)

23

Lifestyle tv|on|fit

34.5k (3956)

15.19% (=)

109 (5661)

124 (5769)

24

_artistiq

870.5k (1193)

15.15% (=)

10.7k (3345)

290 (5265)

25

Rabbid Peach

19.4k (4441)

14.71% (=)

719 (4903)

137 (5730)

26

i rill alrays ruv u rong tym

43.9k (3741)

14.60% (=)

22 (5924)

11.1k (80)

27

Simon Baker

183.6k (2419)

14.34% (=)

77.7k (2104)

93 (5878)

28

Tom Brady

3.9M (454)

13.81% (=)

705.4k (776)

245 (5410)

29

Bundespolizei Karriere

37k (3881)

13.68% (=)

0 (6257)

337 (5124)

30

LEGO Batman

61.4k (3454)

13.59% (=)

1.4k (4512)

301 (5225)

1

VEREL

1.9k (5732)

4.99% (0)

479.1M (=)

275 (5319)

2

Fashionglama.com Photography

1.3k (5865)

3.20% (0)

479.1M (=)

439 (4839)

3

ANDREY KALININ

22.7k (4310)

8.92% (68)

337.1M (=)

92 (5886)

4

A FIRMA

457 (6067)

26.38% (0)

188.2M (=)

171 (5617)

5

VSCO

3.5M (484)

2.20% (1656)

161.4M (=)

3k (1096)

6

Paris

170.4k (2489)

1.58% (2585)

79.1M (=)

899 (3579)

7

nike

76.2M (15)

1.14% (3342)

66.4M (=)

915 (3535)

8

Visit Dubai

795.4k (1254)

1.73% (2356)

62.7M (=)

1.5k (2436)

9

Dubai Airports

160k (2544)

1.10% (3421)

62.7M (=)

601 (4351)

10

One Direction

17.2M (94)

10.06% (49)

54.2M (=)

726 (4011)

11

CHANEL

26.4M (53)

0.63% (4376)

53.9M (=)

997 (3356)

12

visitcalifornia

322.5k (1907)

1.77% (2289)

51.9M (=)

3.1k (1058)

13

Tumblr

1.3M (958)

1.00% (3616)

50.1M (=)

839 (3705)

14

Disney

10.9M (175)

1.53% (2672)

45.9M (=)

3.1k (1042)

15

Gucci

21.5M (66)

0.52% (4558)

43.5M (=)

4.2k (676)

16

adidas

18.7M (82)

1.07% (3483)

40.5M (=)

955 (3438)

17

Dior Official

18.6M (83)

0.53% (4544)

39.5M (=)

3.5k (916)

18

VisitMexico

226k (2215)

2.58% (1325)

38.9M (=)

1.3k (2853)

19

Prada

14.7M (118)

0.34% (4800)

36.7M (=)

3.3k (993)

20

harrystyles

23.1M (58)

11.80% (35)

36.4M (=)

417 (4899)

21

Hermès official account

6.2M (313)

0.49% (4623)

36M (=)

1.5k (2383)

22

CrossFit

2.3M (665)

1.05% (3534)

34.9M (=)

8.3k (157)

23

GoPro

13.6M (131)

2.58% (1330)

34.2M (=)

4.1k (703)

24

Justin Bieber

97.2M (9)

2.25% (1613)

32.7M (=)

4.3k (660)

25

Starbucks Coffee ☕

16.1M (105)

2.53% (1363)

30.7M (=)

1.6k (2323)

26

Niall Horan

20.4M (72)

6.32% (155)

30.2M (=)

1k (3229)

27

YouTube

11.7M (161)

0.92% (3752)

29.9M (=)

1.3k (2728)

28

Las Vegas

483.6k (1624)

2.92% (1046)

28.8M (=)

981 (3391)

29

Louis Vuitton Official

21.7M (64)

0.55% (4511)

28.5M (=)

2.4k (1468)

30

GIVENCHY

9.8M (206)

0.41% (4730)

27.5M (=)

2.7k (1256)

1

DEL RECORDS

696.8k (1355)

0.36% (4782)

2.1M (373)

44.2k (=)

2

Listín Diario

224.4k (2230)

0.10% (4909)

260 (5379)

43.7k (=)

3

Instant Bollywood

5.1M (367)

1.71% (2372)

275.4k (1274)

37.2k (=)

4

snoopdogg

21.9M (62)

0.39% (4751)

1.3M (540)

34.4k (=)

5

FashionNova.com

10.7M (182)

0.46% (4665)

506k (925)

32.3k (=)

6

TC Televisión

796.9k (1250)

0.10% (4910)

457.5k (992)

26.8k (=)

7

Inked Magazine

1.8M (776)

0.34% (4799)

1.4M (513)

24.5k (=)

8

Culturizando

708.7k (1341)

0.68% (4261)

82.4k (2056)

24.5k (=)

9

FASHION | BEAUTY | LIFESTYLE

2.6M (620)

0.75% (4137)

99.6k (1920)

23.9k (=)

10

NBA

27M (49)

1.03% (3564)

12.6M (82)

23.5k (=)

11

Glamour Brasil

1.2M (989)

0.31% (4822)

42k (2471)

22.7k (=)

12

HOT 97

740.8k (1309)

0.42% (4724)

1.1M (613)

22k (=)

13

HYPEBEAST

5.5M (345)

1.25% (3143)

11.7M (87)

21.8k (=)

14

MLB ⚾

4.1M (434)

2.55% (1345)

4.8M (195)

21.7k (=)

15

SportsCenter

11.1M (172)

1.67% (2438)

278.9k (1267)

21.4k (=)

16

Rebel Circus

329.2k (1888)

0.68% (4257)

117.5k (1810)

21.4k (=)

17

شركة مجموعة الراي الإعلامية

112k (2887)

0.28% (4843)

350 (5263)

21k (=)

18

NFL

10.9M (177)

1.74% (2334)

10.2M (101)

20.5k (=)

19

SuicideGirls

7.1M (276)

1.04% (3552)

1.6M (452)

20.1k (=)

20

Freedom Of Style

508.1k (1595)

1.42% (2836)

37k (2547)

20k (=)

21

SHOWPO

1.3M (951)

0.95% (3692)

35k (2586)

19.3k (=)

22

Del Toro ®||Matthew Chevallard

147.4k (2620)

0.59% (4447)

56.4k (2302)

19k (=)

23

Motives Cosmetics Official

2.3M (679)

0.57% (4464)

686.9k (790)

18.8k (=)

24

JD

875.2k (1189)

0.67% (4288)

408 (5198)

18.7k (=)

25

OOTD Magazine

2.9M (559)

1.15% (3320)

3M (289)

18.4k (=)

26

Telemundo

5.1M (369)

0.29% (4838)

503.1k (932)

18.4k (=)

27

Chiara Ferragni

11.8M (156)

1.56% (2618)

447.7k (1004)

17.7k (=)

28

Pink Boutique

376.5k (1798)

0.39% (4749)

2.7k (4147)

17k (=)

29

beIN SPORTS

3.6M (482)

0.32% (4818)

93k (1968)

16.5k (=)

30

National Geographic

86.1M (13)

0.87% (3891)

10.5M (99)

16.5k (=)