Keep a close eye on a brand's presence on Instagram and see how they perform.

Identify brands doing best at sparking interest and conversation with the ER (Engagement Rate) ranking - Sort brands by number of followers or #hashtag popularity - Narrow down to your competitors with categories - Get a detailed analysis on each brand's profile page.

all

Brand Categories Followers ER i Average engagement rate of all media. Engagement rate is based on the likes and comments received divided by the number of followers at the time of the post. Posts on hashtag Media posted
1

Selena Gomez

107.7M (=)

2.62% (1321)

14.9M (47)

1.2k (2176)

2

Taylor Swift

96.4M (=)

1.96% (2033)

10.6M (66)

962 (2708)

3

Ariana Grande

94.4M (=)

1.41% (2773)

17.2M (41)

2.8k (813)

4

Beyoncé

91.9M (=)

2.51% (1427)

9.3M (71)

1.4k (1928)

5

Kim Kardashian West

90.5M (=)

1.40% (2803)

5.3M (127)

3.6k (558)

6

Cristiano Ronaldo

87.6M (=)

2.61% (1336)

3.7M (176)

1.7k (1608)

7

Kylie

83.9M (=)

1.90% (2104)

6.5M (101)

4.9k (304)

8

Justin Bieber

77.9M (=)

1.66% (2410)

26.6M (20)

3.8k (518)

9

therock

75.4M (=)

1.23% (3059)

1.1M (450)

2.6k (929)

10

Kendall

72.8M (=)

1.80% (2249)

3.5M (178)

2.7k (871)

11

Nicki Minaj

72.4M (=)

0.93% (3535)

3.8M (171)

4.2k (422)

12

nike

68.7M (=)

1.73% (2328)

51.4M (4)

882 (2872)

13

National Geographic

67.3M (=)

1.12% (3221)

5.6M (117)

12.9k (31)

14

Nj

65.7M (=)

1.54% (2601)

3.4M (188)

3.6k (563)

15

Leo Messi

63.3M (=)

4.28% (472)

5.2M (132)

182 (4940)

16

Khloé

61.4M (=)

2.12% (1828)

1.5M (358)

3.1k (710)

17

KATY PERRY

60M (=)

1.49% (2665)

3.3M (193)

513 (3884)

18

Miley Cyrus

59.3M (=)

1.38% (2833)

6M (108)

5.9k (197)

19

Jennifer Lopez

57M (=)

1.21% (3083)

1.2M (420)

1.6k (1641)

20

Demi Lovato

52.4M (=)

2.62% (1324)

6M (109)

1.5k (1804)

21

Kourtney Kardashian

51.9M (=)

1.25% (3023)

1.1M (472)

3k (752)

22

Victoria's Secret

50.4M (=)

1.01% (3396)

3.5M (179)

4.4k (391)

23

badgalriri

48.1M (=)

1.53% (2606)

1.1M (447)

3.7k (538)

24

Kevin Hart

46.8M (=)

0.68% (3928)

812k (557)

4k (458)

25

FC Barcelona

44.5M (=)

1.77% (2289)

2.9M (214)

9k (69)

26

Real Madrid C.F.

43.1M (=)

1.99% (1993)

6.7M (99)

1.1k (2515)

27

Justin Timberlake

40.1M (=)

1.41% (2769)

1.2M (435)

502 (3918)

28

Ellen

39.2M (=)

1.39% (2817)

243.1k (1118)

4.4k (397)

29

Zendaya

37.4M (=)

2.99% (1048)

523.3k (726)

3.1k (739)

30

Cara Delevingne

36.9M (=)

1.55% (2571)

1.5M (348)

3.3k (666)

1

Sean Penn

47.5k (3206)

1,243.98% (=)

43.1k (2140)

4 (5480)

2

Dodge Viper

22.7k (3789)

150.78% (=)

5.3M (130)

24 (5417)

3

Mattel

33.6k (3475)

96.39% (=)

598.6k (680)

14 (5458)

4

tv|on|fit

32.8k (3495)

45.72% (=)

81 (5136)

98 (5223)

5

The Glee Project

20.9k (3850)

35.17% (=)

4.7k (3414)

192 (4914)

6

Closeup

15.3k (4075)

35.05% (=)

86 (5126)

25 (5415)

7

The Beatles

119.9k (2417)

23.91% (=)

1.8M (310)

114 (5163)

8

Interstellar Movie

21.9k (3808)

19.79% (=)

4.9k (3391)

80 (5285)

9

Беларусь

19.7k (3904)

19.65% (=)

3.1M (201)

129 (5111)

10

Red Band Society

60.8k (3012)

18.81% (=)

26.3k (2415)

139 (5072)

11

Homayoun Shajarian

594.1k (1217)

18.57% (=)

9.1k (3048)

32 (5401)

12

Toda Pasión

19.3k (3911)

18.06% (=)

3 (5436)

8 (5468)

13

Disney Movie Club

19.1k (3925)

18.03% (=)

7.8k (3137)

71 (5308)

14

The Millionaire Mentality

155.6k (2201)

16.61% (=)

6.8k (3213)

14 (5461)

15

The Lego Movie

30.9k (3544)

15.59% (=)

88.4k (1678)

46 (5365)

16

Bundespolizei Karriere

10.8k (4301)

15.38% (+1)

0 (5481)

132 (5099)

17

Cas

986.7k (935)

15.38% (-1)

7.9k (3134)

289 (4619)

18

TheEvilWithin

18.3k (3957)

14.44% (=)

74.1k (1808)

71 (5306)

19

Simon Baker

138.7k (2289)

14.37% (=)

65.2k (1885)

85 (5267)

20

Henrikh Mkhitaryan

1.1M (865)

14.21% (=)

197 (4893)

44 (5372)

21

Chips Ahoy!

11.3k (4281)

14.11% (=)

115.2k (1534)

87 (5257)

22

Justpaintings

12.9k (4198)

13.77% (=)

2.2k (3796)

88 (5253)

23

LEGO Batman

65.8k (2930)

13.58% (=)

1.4k (4020)

301 (4575)

24

CONTEMPORARY ART

19.8k (3899)

13.11% (=)

219.2M (1)

83 (5277)

25

Kevin Spacey

374.6k (1539)

13.09% (=)

84.5k (1711)

30 (5406)

26

Unfriended

26.6k (3662)

12.45% (=)

1.9k (3860)

39 (5383)

27

harrystyles

19.6M (47)

12.40% (=)

33.5M (15)

391 (4275)

28

Wake And Bake Entertainment®

18.7k (3945)

12.07% (=)

25.6k (2441)

80 (5284)

29

Swimming

15.3k (4077)

11.81% (=)

2 (5452)

405 (4236)

30

Michael Clifford

4.8M (289)

11.70% (+1)

289.1k (1026)

380 (4308)

1

CONTEMPORARY ART

19.8k (3899)

13.11% (24)

219.2M (=)

83 (5277)

2

VSCO

3M (431)

2.77% (1204)

121.5M (=)

2.3k (1108)

3

Paris

154.1k (2210)

2.00% (1984)

57.6M (=)

683 (3364)

4

nike

68.7M (12)

1.73% (2328)

51.4M (=)

882 (2872)

5

One Direction

17.3M (56)

10.00% (45)

51.4M (=)

726 (3233)

6

Visit Dubai

482.2k (1359)

1.54% (2590)

48M (=)

984 (2661)

7

Dubai Airports

82.8k (2713)

1.84% (2194)

48M (=)

386 (4292)

8

CHANEL

17.6M (55)

0.89% (3601)

46.9M (=)

587 (3652)

9

Tumblr

994k (930)

1.46% (2703)

38.2M (=)

463 (4043)

10

visitcalifornia

235.4k (1840)

2.14% (1811)

36.3M (=)

2.3k (1082)

11

Disney

8.2M (166)

2.12% (1825)

34.9M (=)

2k (1326)

12

Dior Official

13.4M (83)

0.72% (3878)

34.6M (=)

2k (1330)

13

Gucci

12.3M (93)

0.54% (4103)

34.6M (=)

2.7k (883)

14

Prada

10.9M (113)

0.49% (4155)

33.7M (=)

2k (1294)

15

harrystyles

19.6M (47)

12.40% (27)

33.5M (=)

391 (4275)

16

Hermès official account

4M (330)

0.73% (3861)

31.7M (=)

1.1k (2408)

17

Niall Horan

18.6M (51)

7.53% (93)

28.3M (=)

806 (3040)

18

adidas

12.4M (92)

1.49% (2667)

27.1M (=)

1k (2527)

19

VisitMexico

53.1k (3127)

1.62% (2479)

26.9M (=)

638 (3495)

20

Justin Bieber

77.9M (8)

1.66% (2410)

26.6M (=)

3.8k (518)

21

Starbucks Coffee ☕

12.9M (86)

3.13% (964)

26.1M (=)

1.3k (2073)

22

GIVENCHY

7.3M (195)

0.58% (4052)

26M (=)

2.1k (1245)

23

gopro

11.3M (104)

3.27% (882)

25.8M (=)

3.2k (693)

24

Louis Tomlinson

12.1M (97)

11.30% (32)

25.6M (=)

155 (5028)

25

Las Vegas

336.3k (1605)

2.88% (1128)

24.5M (=)

820 (3014)

26

Louis Vuitton Official

14.5M (74)

0.70% (3900)

24.4M (=)

1.8k (1526)

27

LifeTricks

1.3M (796)

0.51% (4126)

23.8M (=)

21 (5434)

28

Burberry

8.5M (158)

0.79% (3744)

23.6M (=)

2.8k (839)

29

CrossFit

1.7M (645)

1.30% (2941)

23.6M (=)

5.9k (200)

30

Cartier Official

4.3M (316)

0.83% (3700)

23.5M (=)

850 (2939)

1

DEL Records

579.6k (1239)

0.39% (4248)

2M (295)

41.4k (=)

2

Listín Diario

154.8k (2204)

0.09% (4336)

191 (4906)

28.6k (=)

3

snoopdogg

14.6M (73)

0.46% (4192)

880.3k (529)

27.5k (=)

4

Instant Bollywood

2.3M (517)

1.32% (2915)

155.3k (1375)

24.3k (=)

5

FashionNova.com

6.3M (230)

0.57% (4058)

121.9k (1504)

20.3k (=)

6

Culturizando

658k (1154)

0.25% (4309)

62.8k (1908)

20k (=)

7

Inked Magazine

1.4M (750)

0.31% (4281)

732k (595)

18.4k (=)

8

NBA

20.6M (46)

1.10% (3259)

8.9M (75)

18.4k (=)

9

Glamour Brasil

1.1M (891)

0.37% (4258)

34.8k (2253)

18.2k (=)

10

Motives Cosmetics Official

2.3M (516)

0.64% (3974)

599.6k (677)

17.6k (=)

11

Del Toro ®||Matthew Chevallard

149.9k (2231)

0.64% (3981)

48.2k (2081)

17.4k (=)

12

MLB ⚾

3.3M (400)

2.91% (1103)

3.4M (187)

17.2k (=)

13

SuicideGirls

6M (243)

1.23% (3046)

1M (491)

17k (=)

14

Chiara Ferragni

7.9M (180)

1.25% (3022)

302.8k (999)

15.9k (=)

15

✖️ 100FlavoursUK ✖️

509.4k (1322)

1.59% (2515)

26k (2424)

15.6k (=)

16

HOT 97

571.9k (1247)

0.52% (4118)

729.7k (596)

15.5k (=)

17

curlbox

344.4k (1586)

1.64% (2439)

639.5k (652)

15.4k (=)

18

TC Televisión

591.6k (1223)

0.09% (4338)

483.7k (761)

15.3k (=)

19

SportsCenter

8.2M (165)

1.76% (2294)

187.3k (1277)

15k (=)

20

Pink Boutique

319.1k (1635)

0.41% (4230)

2.7k (3683)

14.7k (=)

21

NFL

8.4M (160)

2.11% (1845)

7.5M (89)

14.5k (=)

22

JD Sports Official

656.7k (1157)

0.57% (4072)

841 (4264)

14.4k (=)

23

Rebel Circus

271.3k (1756)

0.72% (3875)

78.7k (1757)

14.3k (=)

24

HYPEBEAST

3.2M (403)

1.40% (2786)

5.5M (122)

14.2k (=)

25

Gypsy Warrior

864.1k (1009)

1.12% (3234)

79.8k (1744)

14.1k (=)

26

OOTD Magazine

2.8M (456)

1.47% (2691)

1.7M (321)

13.5k (=)

27

Her World Singapore

35.7k (3435)

0.54% (4099)

3k (3649)

13.4k (=)

28

SHOWPO

1.1M (848)

1.01% (3388)

18.2k (2649)

13.4k (=)

29

CARLiFESTYLE

3.9M (338)

1.98% (2004)

1.8M (309)

13k (=)

30

GETTINLOW® official, Indonesia

136.4k (2299)

0.96% (3476)

349.5k (913)

12.9k (=)