Keep a close eye on a brand's presence on Instagram and see how they perform.

Identify brands doing best at sparking interest and conversation with the ER (Engagement Rate) ranking - Sort brands by number of followers or #hashtag popularity - Narrow down to your competitors with categories - Get a detailed analysis on each brand's profile page.

all

Brand Categories Followers ER i Average engagement rate of all media. Engagement rate is based on the likes and comments received divided by the number of followers at the time of the post. Posts on hashtag Media posted
1

Selena Gomez

114.6M (=)

2.64% (1292)

15.8M (47)

1.3k (2251)

2

Ariana Grande

100.8M (=)

1.37% (2857)

17.9M (42)

3k (807)

3

Taylor Swift

99.4M (=)

1.94% (2051)

10.9M (67)

975 (2818)

4

Beyoncé

97.8M (=)

2.55% (1373)

9.7M (72)

1.4k (2038)

5

Kim Kardashian West

95.8M (=)

1.40% (2801)

5.9M (120)

3.7k (601)

6

Cristiano Ronaldo

95.1M (=)

2.59% (1340)

3.9M (179)

1.7k (1655)

7

Kylie

89.9M (=)

1.91% (2086)

7.3M (98)

5.1k (320)

8

Justin Bieber

81.6M (=)

2.13% (1805)

27.6M (21)

3.9k (547)

9

therock

81M (=)

1.16% (3192)

1.2M (453)

2.7k (944)

10

Kendall

77.1M (=)

1.81% (2231)

3.9M (178)

2.8k (917)

11

Nicki Minaj

76.9M (=)

0.90% (3634)

4.1M (169)

4.4k (440)

12

National Geographic

73.2M (=)

1.07% (3350)

6.3M (110)

13.4k (31)

13

Nj

70.7M (=)

1.56% (2565)

3.5M (190)

3.7k (598)

14

nike

70.2M (=)

1.62% (2463)

53.7M (5)

890 (2998)

15

Leo Messi

67M (=)

4.30% (458)

5.5M (139)

187 (5055)

16

Khloé

64.8M (=)

2.04% (1927)

1.6M (360)

3k (806)

17

Miley Cyrus

62.7M (=)

1.33% (2914)

6.1M (117)

6.1k (211)

18

KATY PERRY

62.1M (=)

1.33% (2915)

3.4M (197)

571 (3835)

19

Jennifer Lopez

61.5M (=)

1.14% (3213)

1.3M (416)

1.7k (1636)

20

Demi Lovato

55.2M (=)

2.60% (1321)

6.2M (115)

1.6k (1843)

21

Kourtney Kardashian

54.9M (=)

1.24% (3052)

1.1M (472)

3.1k (778)

22

Victoria's Secret

52.9M (=)

0.95% (3533)

3.6M (187)

4.6k (390)

23

badgalriri

51.2M (=)

1.54% (2594)

1.2M (447)

3.8k (563)

24

Kevin Hart

49.5M (=)

0.67% (4007)

827.4k (568)

4.2k (479)

25

FC Barcelona

48M (=)

1.74% (2315)

3.1M (213)

9.2k (72)

26

Real Madrid C.F.

46.7M (=)

1.92% (2081)

7M (100)

1.2k (2431)

27

Ellen

42.5M (=)

1.28% (2988)

259.6k (1130)

4.6k (387)

28

Justin Timberlake

42.1M (=)

1.42% (2777)

1.2M (448)

521 (4007)

29

Zendaya

39.5M (=)

2.92% (1076)

553.8k (737)

3.1k (771)

30

Cara Delevingne

38.5M (=)

1.57% (2538)

1.6M (353)

3.3k (705)

1

Sean Penn

48.1k (3284)

1,263.52% (=)

44.5k (2178)

4 (5601)

2

Dodge Viper

23.8k (3834)

164.30% (=)

5.6M (132)

24 (5545)

3

Mattel

35.6k (3522)

101.52% (=)

644.3k (673)

1 (5607)

4

tv|on|fit

32.9k (3582)

45.66% (=)

82 (5228)

98 (5348)

5

Closeup

15.3k (4173)

35.57% (=)

88 (5213)

25 (5543)

6

The Glee Project

20.5k (3974)

35.10% (=)

4.6k (3489)

192 (5038)

7

The Beatles

119.3k (2486)

23.94% (=)

1.9M (319)

114 (5274)

8

Interstellar Movie

22.1k (3895)

20.64% (=)

5.1k (3440)

80 (5404)

9

Беларусь

20k (3992)

19.48% (=)

3.3M (203)

133 (5223)

10

Disney Movie Club

20.2k (3984)

19.42% (=)

8.2k (3174)

71 (5425)

11

Homayoun Shajarian

667.8k (1184)

19.05% (=)

9.9k (3075)

34 (5512)

12

Red Band Society

59.5k (3118)

18.81% (=)

26.4k (2482)

139 (5208)

13

The Millionaire Mentality

152.7k (2284)

16.65% (=)

6.8k (3275)

14 (5582)

14

_artistiq

967.4k (976)

15.29% (=)

8.5k (3154)

290 (4737)

15

TheEvilWithin

18.4k (4051)

14.79% (+1)

74.7k (1857)

71 (5424)

16

Simon Baker

145.1k (2322)

14.66% (+1)

67.9k (1924)

85 (5388)

17

Bundespolizei Karriere

13.3k (4271)

14.63% (-2)

0 (5606)

161 (5140)

18

Chips Ahoy!

11.6k (4351)

14.56% (=)

116.6k (1577)

87 (5385)

19

Justpaintings

13.8k (4234)

14.06% (=)

2.6k (3784)

89 (5371)

20

LEGO Batman

65.6k (3023)

13.59% (=)

1.4k (4106)

301 (4697)

21

Kevin Spacey

401.3k (1538)

13.29% (=)

87.7k (1746)

30 (5528)

22

The Lego Movie

33k (3578)

12.81% (=)

90.7k (1724)

49 (5473)

23

Unfriended

26.1k (3770)

12.47% (=)

1.9k (3950)

39 (5500)

24

harrystyles

19.8M (51)

12.42% (=)

33.9M (16)

391 (4416)

25

Henrikh Mkhitaryan

1.4M (791)

12.04% (=)

244 (4917)

63 (5443)

26

Swimming

15k (4182)

11.82% (=)

2 (5542)

405 (4372)

27

michael clifford

4.9M (301)

11.55% (=)

300k (1044)

389 (4422)

28

CONTEMPORARY ART

21.6k (3917)

11.33% (=)

236.7M (2)

94 (5359)

29

Mono County Tourism

12.8k (4295)

11.33% (=)

2.4k (3812)

531 (3981)

30

Yusa Özcan

46.2k (3322)

11.02% (=)

125.1k (1535)

13 (5586)

1

Fashionglama.com Photography

1.1k (5365)

3.45% (0)

355.1M (=)

373 (4479)

2

CONTEMPORARY ART

21.6k (3917)

11.33% (28)

236.7M (=)

94 (5359)

3

VSCO

3.1M (442)

2.62% (1308)

128.4M (=)

2.4k (1090)

4

Paris

156.8k (2264)

1.88% (2124)

60.9M (=)

711 (3440)

5

nike

70.2M (14)

1.62% (2463)

53.7M (=)

890 (2998)

6

One Direction

17.4M (62)

10.01% (38)

51.7M (=)

726 (3401)

7

Visit Dubai

537.4k (1334)

1.60% (2504)

50.3M (=)

1.1k (2580)

8

Dubai Airports

93.6k (2690)

1.66% (2410)

50.3M (=)

417 (4327)

9

CHANEL

19M (56)

0.83% (3744)

48M (=)

661 (3576)

10

Tumblr

1M (940)

1.34% (2895)

40M (=)

515 (4031)

11

visitcalifornia

256.4k (1837)

2.06% (1901)

38.6M (=)

2.4k (1074)

12

Disney

8.8M (168)

1.99% (1993)

36.7M (=)

2.2k (1247)

13

Gucci

13.4M (91)

0.52% (4209)

35.5M (=)

3k (829)

14

Dior Official

14.4M (81)

0.67% (4017)

35.3M (=)

2.2k (1234)

15

Prada

11.6M (113)

0.47% (4272)

34.1M (=)

2.2k (1257)

16

harrystyles

19.8M (51)

12.42% (24)

33.9M (=)

391 (4416)

17

Hermès official account

4.4M (323)

0.66% (4028)

32.4M (=)

1.2k (2384)

18

adidas

13.2M (95)

1.35% (2892)

29.3M (=)

1.1k (2576)

19

VisitMexico

65.6k (3025)

1.68% (2392)

28.6M (=)

681 (3515)

20

Niall Horan

19.1M (55)

7.41% (97)

28.6M (=)

826 (3131)

21

Justin Bieber

81.6M (8)

2.13% (1805)

27.6M (=)

3.9k (547)

22

gopro

11.8M (110)

3.14% (924)

27.3M (=)

3.3k (698)

23

Starbucks Coffee ☕

13.5M (89)

3.02% (1005)

26.9M (=)

1.3k (2143)

24

GIVENCHY

7.8M (193)

0.54% (4187)

26.2M (=)

2.2k (1231)

25

Louis Tomlinson

12.6M (99)

10.65% (32)

25.9M (=)

171 (5101)

26

CrossFit

1.8M (645)

1.25% (3037)

25.5M (=)

6.2k (200)

27

Las Vegas

357.4k (1613)

2.78% (1185)

25.2M (=)

862 (3053)

28

Louis Vuitton Official

15.5M (75)

0.66% (4031)

25M (=)

1.9k (1522)

29

LifeTricks

1.3M (828)

0.51% (4215)

24M (=)

21 (5554)

30

Burberry

9M (161)

0.74% (3913)

23.8M (=)

2.9k (854)

1

DEL Records

603.8k (1253)

0.38% (4352)

2M (303)

41.9k (=)

2

Listín Diario

172.2k (2186)

0.10% (4447)

210 (4966)

31.7k (=)

3

snoopdogg

16M (70)

0.44% (4297)

932.2k (529)

28.3k (=)

4

Instant Bollywood ⚡

2.7M (488)

1.37% (2855)

171.2k (1363)

26k (=)

5

FashionNova.com

7.1M (218)

0.55% (4178)

154.9k (1412)

22.2k (=)

6

Culturizando

669.1k (1181)

0.25% (4416)

67.4k (1928)

20.8k (=)

7

NBA

22.1M (47)

1.05% (3378)

9.4M (76)

19.6k (=)

8

Inked Magazine

1.5M (755)

0.32% (4384)

823k (571)

19.5k (=)

9

Glamour Brasil

1.1M (900)

0.36% (4367)

36.2k (2288)

19k (=)

10

Motives Cosmetics Official

2.3M (539)

0.63% (4067)

614.7k (693)

17.8k (=)

11

MLB ⚾

3.4M (403)

2.82% (1155)

3.5M (191)

17.8k (=)

12

Del Toro ®||Matthew Chevallard

149.8k (2301)

0.63% (4070)

49k (2136)

17.7k (=)

13

TC Televisión

618.4k (1234)

0.08% (4450)

478.5k (796)

17.5k (+1)

14

SuicideGirls

6.3M (247)

1.19% (3148)

1.1M (497)

17.5k (-1)

15

HOT 97

605k (1252)

0.49% (4243)

753.6k (607)

16.6k (=)

16

Chiara Ferragni

8.6M (175)

1.28% (2984)

327.9k (999)

16.3k (=)

17

SportsCenter

8.9M (162)

1.72% (2337)

198.3k (1285)

16.3k (=)

18

Freedom Of Style

509.4k (1368)

1.59% (2512)

27k (2470)

15.6k (=)

19

curlbox

349.3k (1630)

1.61% (2482)

659.8k (660)

15.5k (=)

20

Rebel Circus

285.3k (1773)

0.72% (3942)

83.6k (1788)

15.4k (=)

21

HYPEBEAST

3.5M (385)

1.36% (2859)

6.3M (108)

15.4k (=)

22

NFL

9M (156)

2.03% (1934)

7.9M (92)

15.4k (=)

23

JD Sports Official

691.1k (1167)

2.16% (1765)

880 (4333)

15.1k (=)

24

Pink Boutique

327.3k (1676)

0.41% (4334)

2.7k (3757)

15.1k (=)

25

Gypsy Warrior

868.1k (1044)

1.09% (3303)

82.5k (1797)

14.4k (=)

26

OOTD Magazine

2.8M (478)

1.39% (2806)

1.9M (311)

14.4k (=)

27

SHOWPO

1.2M (870)

1.00% (3450)

20.3k (2651)

14.3k (=)

28

شركة مجموعة الراي الإعلامية

92.1k (2703)

0.33% (4378)

269 (4885)

13.9k (=)

29

Her World Singapore

36.8k (3495)

0.53% (4194)

3.2k (3689)

13.6k (=)

30

CARLIFESTYLE

3.9M (354)

1.91% (2098)

2.1M (299)

13.6k (=)