Keep a close eye on a brand's presence on Instagram and see how they perform.

Identify brands doing best at sparking interest and conversation with the ER (Engagement Rate) ranking - Sort brands by number of followers or #hashtag popularity - Narrow down to your competitors with categories - Get a detailed analysis on each brand's profile page.

all

Brand Categories Followers ER i Average engagement rate of all media. Engagement rate is based on the likes and comments received divided by the number of followers at the time of the post. Posts on hashtag Media posted
1

Selena Gomez

100M (=)

2.52% (1763)

13.5M (49)

1.2k (1952)

2

Taylor Swift

91.4M (=)

2.00% (2147)

10.1M (63)

921 (2526)

3

Beyoncé

85.2M (=)

3.00% (1277)

8.9M (69)

1.4k (1775)

4

Ariana Grande

84.8M (=)

2.00% (2184)

16.2M (41)

2.5k (827)

5

Kim Kardashian West

83.5M (=)

1.00% (3485)

4.5M (137)

3.6k (474)

6

Justin Bieber

77.9M (=)

2.00% (2237)

25.1M (20)

3.8k (434)

7

Cristiano Ronaldo

77.7M (=)

3.01% (1253)

3.3M (176)

1.4k (1666)

8

Kylie

75.3M (=)

2.00% (2137)

5.3M (112)

4.7k (282)

9

therock

66.8M (=)

2.00% (2294)

988k (454)

2.3k (955)

10

Nicki Minaj

66.5M (=)

0.98% (3690)

3.6M (165)

4k (396)

11

Kendall Jenner

66.2M (=)

2.00% (2141)

2.9M (192)

2.7k (778)

12

nike

63.1M (=)

3.00% (1436)

47.9M (5)

867 (2660)

13

National Geographic

60.3M (=)

1.00% (3236)

4.5M (139)

11.8k (29)

14

Nj

59.9M (=)

1.00% (3501)

3.1M (184)

3.5k (498)

15

Khloé

56.6M (=)

2.43% (1817)

1.3M (371)

3.6k (478)

16

KATY PERRY

56.2M (=)

1.61% (2757)

3.2M (179)

482 (3717)

17

Leo Messi

55.5M (=)

5.00% (486)

4.7M (129)

174 (4737)

18

Miley Cyrus

52.6M (=)

1.52% (2825)

5.9M (100)

5.6k (188)

19

Jennifer Lopez

51.7M (=)

1.51% (2833)

1.1M (423)

1.5k (1605)

20

Demi Lovato

46.9M (=)

2.94% (1510)

5.8M (104)

1.4k (1691)

21

Kourtney Kardashian

46.7M (=)

1.25% (3026)

918.5k (484)

2.8k (703)

22

Victoria's Secret

45.7M (=)

1.00% (3270)

3.3M (175)

3.9k (405)

23

badgalriri

44.3M (=)

1.57% (2791)

1M (447)

3.6k (470)

24

Kevin Hart

42.4M (=)

0.69% (3897)

780.4k (535)

3.7k (447)

25

FC Barcelona

40M (=)

1.00% (3413)

2.7M (209)

8.5k (64)

26

Real Madrid C.F.

38.2M (=)

3.00% (1332)

6.1M (98)

811 (2770)

27

Justin Timberlake

35.8M (=)

2.00% (2379)

1.1M (408)

475 (3744)

28

Ellen

35M (=)

1.81% (2596)

208.7k (1130)

4k (403)

29

Cara Delevingne

34M (=)

1.46% (2878)

1.4M (338)

3.2k (598)

30

9gag

32.8M (=)

3.00% (1448)

1.4M (340)

10.4k (39)

1

Blake Shelton

1.2M (757)

4,456.21% (=)

324.8k (882)

2 (5272)

2

Sean Penn

45.6k (3076)

1,159.48% (=)

40.1k (2084)

4 (5269)

3

Dodge Viper

20.2k (3692)

100.23% (=)

4.9M (122)

24 (5219)

4

Mattel

27.7k (3449)

71.20% (=)

526.5k (673)

14 (5243)

5

tv|on|fit

30.1k (3376)

61.73% (=)

79 (4949)

97 (5002)

6

Closeup

16k (3851)

42.34% (=)

87 (4935)

22 (5222)

7

Henrikh Mkhitaryan

622.7k (1127)

36.38% (=)

42 (5052)

19 (5236)

8

The Beatles

117.8k (2298)

31.27% (=)

1.7M (301)

114 (4941)

9

CONTEMPORARY ART

15.2k (3881)

29.42% (=)

191.2M (1)

76 (5080)

10

The Glee Project

21.5k (3643)

29.29% (=)

4.8k (3272)

192 (4691)

11

Chips Ahoy!

11k (4100)

24.51% (=)

110.5k (1476)

86 (5039)

12

Saechsische Schweiz

10.5k (4127)

24.00% (=)

2.5k (3576)

176 (4731)

13

Swimming

15.8k (3855)

22.40% (=)

2 (5254)

405 (3973)

14

Luxury | Lifestyle | Travel

63.2k (2785)

22.00% (=)

419 (4420)

122 (4911)

15

BTS official

1.6M (621)

21.79% (=)

0 (5353)

177 (4728)

16

Interstellar Movie

21.5k (3639)

21.18% (=)

4.7k (3290)

80 (5061)

17

The Lego Movie

29.6k (3391)

20.57% (=)

87.3k (1596)

46 (5165)

18

Tarkan Tevetoğlu

489.2k (1271)

20.18% (=)

167.6k (1267)

22 (5229)

19

Wake And Bake Entertainment®

16.2k (3835)

20.00% (=)

20.4k (2467)

72 (5093)

20

Swedish House Mafia

337.7k (1509)

17.85% (=)

274.3k (987)

0 (5336)

21

The Millionaire Mentality

160.8k (2048)

16.51% (=)

6.5k (3107)

14 (5242)

22

Justpaintings

11.7k (4054)

16.14% (=)

1.5k (3812)

86 (5040)

23

Homayoun Shajarian

454.6k (1313)

16.12% (=)

7.6k (3021)

26 (5211)

24

Gocase - Exclusive Phone Cases

87k (2516)

16.00% (=)

217 (4670)

621 (3258)

25

Беларусь

13.8k (3948)

15.62% (=)

2.7M (211)

95 (5016)

26

Louis Tomlinson

10.9M (92)

15.57% (=)

25.2M (19)

140 (4853)

27

Cas

1M (860)

15.38% (=)

7.3k (3044)

289 (4381)

28

Global Art Assistance

185.9k (1924)

15.00% (=)

17.3k (2568)

705 (3030)

29

PONY mag

18.2k (3762)

14.56% (=)

970 (4040)

367 (4097)

30

TheEvilWithin

18k (3770)

14.52% (=)

72.3k (1713)

71 (5097)

1

CONTEMPORARY ART

15.2k (3881)

29.42% (9)

191.2M (=)

76 (5080)

2

VSCO

2.7M (419)

3.21% (1159)

108.6M (=)

2k (1109)

3

Paris

145.9k (2123)

2.48% (1781)

52M (=)

644 (3193)

4

One Direction

16.8M (49)

9.92% (68)

50.9M (=)

726 (2966)

5

nike

63.1M (12)

3.00% (1436)

47.9M (=)

867 (2660)

6

CHANEL

15.2M (57)

1.00% (3414)

45.1M (=)

497 (3669)

7

Visit Dubai

384.8k (1430)

3.00% (1342)

44.3M (=)

829 (2742)

8

Dubai Airports

61k (2819)

2.69% (1648)

44.3M (=)

332 (4224)

9

Tumblr

920.5k (910)

1.84% (2571)

35.3M (=)

385 (4041)

10

Dior Official

11.8M (84)

1.00% (3494)

33.5M (=)

1.7k (1448)

11

Gucci

10.6M (99)

1.00% (3385)

33.2M (=)

2.3k (932)

12

harrystyles

18.7M (45)

12.00% (45)

33M (=)

388 (4028)

13

Prada

9.8M (111)

1.00% (3593)

32.9M (=)

1.7k (1373)

14

visitcalifornia

217.6k (1799)

3.00% (1363)

32.6M (=)

2k (1126)

15

Disney

6.9M (174)

2.91% (1521)

31.9M (=)

1.6k (1469)

16

Hermès official account

3.3M (354)

1.00% (3672)

30.7M (=)

981 (2412)

17

Niall Horan

17.2M (48)

8.24% (119)

28M (=)

744 (2917)

18

GIVENCHY

6.5M (194)

1.00% (3409)

25.6M (=)

1.8k (1264)

19

Louis Tomlinson

10.9M (92)

15.57% (26)

25.2M (=)

140 (4853)

20

Justin Bieber

77.9M (6)

2.00% (2237)

25.1M (=)

3.8k (434)

21

Starbucks Coffee ☕

11.5M (87)

4.00% (838)

24.5M (=)

1.2k (2031)

22

DescubreMiMexico

36.7k (3222)

2.21% (1953)

24M (=)

538 (3544)

23

Louis Vuitton Official

13M (73)

1.00% (3303)

23.6M (=)

1.6k (1505)

24

adidas

10.8M (94)

2.00% (2242)

23.6M (=)

1k (2363)

25

Travel | Earth | Nature

1.4M (695)

0.15% (4116)

23.5M (=)

136 (4868)

26

Las Vegas

301.2k (1590)

3.00% (1475)

23.4M (=)

744 (2919)

27

gopro

10.3M (102)

4.00% (842)

23.3M (+1)

2.9k (667)

28

Burberry

7.7M (153)

1.00% (3322)

23.3M (-1)

2.6k (808)

29

Cartier Official

3.7M (327)

1.00% (3502)

23.2M (=)

713 (3002)

30

Kik

180.4k (1952)

3.19% (1166)

23M (=)

290 (4379)

1

delrecords

547.5k (1202)

0.46% (4049)

2M (272)

40.1k (=)

2

snoopdogg

12.4M (77)

0.00% (4126)

785k (533)

25.5k (=)

3

Listín Diario

122.2k (2264)

0.19% (4108)

147 (4795)

23k (=)

4

1.7 M ⚡ Instant Bollywood

1.8M (578)

0.56% (3996)

128.6k (1408)

21.4k (=)

5

Culturizando

636.5k (1112)

0.57% (3988)

54.3k (1898)

18.4k (=)

6

Glamour Brasil

1M (846)

0.44% (4057)

32.5k (2185)

17.1k (=)

7

Motives Cosmetics Official

2.3M (480)

0.00% (4156)

565.5k (654)

17.1k (=)

8

Fashion Nova ™

5.3M (238)

1.00% (3329)

84.4k (1615)

16.7k (=)

9

Del Toro ®||Matthew Chevallard

150.7k (2101)

1.00% (3533)

45.1k (2015)

16.6k (=)

10

MLB ⚾

3M (383)

2.00% (2198)

3.1M (185)

16.2k (=)

11

Inked Magazine

1.3M (729)

1.00% (3305)

587k (637)

16.1k (=)

12

SuicideGirls

5.5M (232)

1.00% (3245)

925.3k (480)

16.1k (=)

13

NBA

18.7M (46)

1.00% (3445)

8.2M (73)

15.9k (=)

14

✖️ 100FlavoursUK ✖️

509.4k (1247)

1.00% (3247)

23.1k (2393)

15.6k (=)

15

curlbox

336.5k (1512)

1.00% (3359)

604.4k (632)

15.1k (=)

16

Chiara Ferragni

6.7M (183)

1.00% (3416)

257.5k (1025)

15.1k (=)

17

HOT 97

513.6k (1246)

0.68% (3915)

635.7k (615)

14k (=)

18

Pink Boutique

300.7k (1591)

0.48% (4035)

2.5k (3571)

13.7k (=)

19

Gypsy Warrior

857.6k (947)

1.00% (3280)

75.2k (1692)

13.3k (=)

20

CARLiFESTYLE

3.7M (315)

1.00% (3649)

1.5M (324)

12.8k (=)

21

Rebel Circus

258.2k (1697)

0.75% (3861)

73.9k (1702)

12.8k (=)

22

GETTINLOW® official, Indonesia

129.8k (2219)

0.97% (3703)

309.4k (909)

12.7k (=)

23

HYPEBEAST

2.8M (409)

1.58% (2783)

4.3M (142)

12.6k (=)

24

herworldsingapore

33.2k (3307)

0.64% (3942)

2.6k (3567)

12.6k (=)

25

NFL

7.2M (161)

2.00% (2174)

6.7M (91)

12.5k (=)

26

JD Sports Official

575.8k (1164)

1.00% (3455)

710 (4180)

12.4k (=)

27

SportsCenter

7.2M (163)

2.26% (1914)

169.6k (1259)

12.2k (=)

28

OOTD Magazine

2.7M (430)

2.00% (2105)

1.3M (353)

11.9k (=)

29

National Geographic

60.3M (13)

1.00% (3236)

4.5M (139)

11.8k (=)

30

SHOWPO

1.1M (813)

1.00% (3276)

14.5k (2657)

11.8k (=)