Keep a close eye on a brand's presence on Instagram and see how they perform.

Identify brands doing best at sparking interest and conversation with the ER (Engagement Rate) ranking - Sort brands by number of followers or #hashtag popularity - Narrow down to your competitors with categories - Get a detailed analysis on each brand's profile page.

all

Brand Categories Followers ER i Average engagement rate of all media. Engagement rate is based on the likes and comments received divided by the number of followers at the time of the post. Posts on hashtag Media posted
1

Selena Gomez

130M (=)

2.66% (1211)

19.4M (46)

1.4k (2474)

2

Cristiano Ronaldo

115.6M (=)

2.68% (1197)

4.9M (176)

2.1k (1630)

3

Ariana Grande

115.5M (=)

1.39% (2819)

21.7M (42)

3.4k (888)

4

Beyoncé

108.4M (=)

2.32% (1499)

11M (82)

1.5k (2222)

5

Kim Kardashian West

104.7M (=)

1.33% (2933)

7.7M (110)

4k (670)

6

Taylor Swift

104.4M (=)

1.80% (2180)

12.4M (69)

78 (5718)

7

Kylie

99.4M (=)

1.98% (1903)

9.8M (90)

5.3k (405)

8

therock

95.9M (=)

1.08% (3375)

1.5M (436)

3.2k (953)

9

Justin Bieber

93.7M (=)

2.18% (1653)

31.4M (22)

4.3k (607)

10

Kendall

84.7M (=)

1.90% (2021)

5M (172)

2.8k (1086)

11

Nj

84.3M (=)

1.74% (2274)

4.5M (186)

4k (676)

12

Barbie®

84.1M (=)

0.83% (3849)

5.2M (168)

5.1k (445)

13

Leo Messi

83.4M (=)

3.79% (559)

6.9M (124)

270 (5140)

14

National Geographic

82.8M (=)

0.92% (3661)

9.2M (98)

15.5k (30)

15

nike

75.2M (=)

1.27% (3023)

62.7M (5)

912 (3371)

16

Miley Cyrus

73M (=)

1.24% (3090)

6.6M (135)

6.6k (237)

17

Jennifer Lopez

70.1M (=)

0.99% (3541)

1.6M (405)

2.1k (1628)

18

Khloé

70M (=)

1.85% (2087)

1.9M (372)

3.2k (936)

19

KATY PERRY

68.1M (=)

0.97% (3561)

4M (208)

832 (3543)

20

Demi Lovato

62.6M (=)

2.26% (1576)

6.9M (123)

1.9k (1797)

21

Kourtney Kardashian

59.4M (=)

1.23% (3106)

1.4M (473)

3.4k (883)

22

badgalriri

58.1M (=)

1.60% (2484)

1.5M (458)

4.1k (643)

23

Victoria's Secret

57.6M (=)

0.80% (3913)

4.1M (204)

5.4k (397)

24

Kevin Hart

55.2M (=)

0.65% (4210)

927.8k (610)

4.8k (504)

25

Real Madrid C.F.

53.8M (=)

1.85% (2081)

8.8M (101)

1.8k (1958)

26

FC Barcelona

53.1M (=)

1.68% (2364)

3.7M (220)

10k (84)

27

Ellen

49.2M (=)

1.07% (3411)

314.8k (1148)

5.4k (395)

28

Justin Timberlake

47M (=)

1.34% (2907)

1.3M (493)

570 (4263)

29

Zendaya

45.5M (=)

2.90% (1011)

807k (675)

3.3k (914)

30

Vin Diesel

45.4M (=)

1.88% (2046)

535.6k (850)

1.3k (2612)

1

Sean Penn

50.5k (3497)

1,385.94% (=)

50.6k (2282)

4 (5923)

2

Dodge Viper

28.3k (4000)

222.10% (=)

6.6M (134)

24 (5864)

3

GroupG3

42.8k (3641)

158.27% (=)

103 (5469)

5 (5921)

4

Wipro Limited

17k (4394)

63.88% (=)

630 (4806)

390 (4799)

5

⚡️ThunderReach

59.6k (3364)

39.23% (=)

16 (5732)

10 (5907)

6

The Glee Project

19.3k (4303)

35.13% (=)

4.6k (3713)

192 (5375)

7

Closeup

14.9k (4478)

34.26% (=)

52 (5573)

9 (5909)

8

Republicants

48.7k (3534)

26.97% (=)

1.4k (4391)

276 (5120)

9

Durex UK

10.3k (4736)

24.11% (=)

71 (5518)

108 (5610)

10

Greece Photo Tours

10.8k (4710)

24.09% (=)

853 (4625)

113 (5597)

11

The Beatles

114.8k (2755)

24.00% (=)

2.2M (327)

114 (5589)

12

Cagatay Ulusoy

2.5M (595)

22.58% (=)

652.6k (767)

85 (5694)

13

Disney Movie Club

22.3k (4177)

21.12% (+1)

9.2k (3320)

71 (5732)

14

ディレップジャマー

11.8k (4649)

21.12% (-1)

88 (5490)

112 (5599)

15

Беларусь

20.1k (4267)

19.06% (=)

4.4M (191)

152 (5475)

16

Red Band Society

58.5k (3377)

19.00% (=)

28.1k (2659)

139 (5505)

17

Homayoun Shajarian

1M (1061)

17.98% (=)

15.3k (3028)

44 (5806)

18

i rill alrays ruv u rong tym

41.1k (3672)

17.73% (=)

16 (5731)

10.8k (76)

19

Lifestyle tv|on|fit

34.9k (3796)

16.73% (=)

105 (5464)

120 (5569)

20

The Millionaire Mentality

143.6k (2544)

16.61% (=)

7k (3478)

14 (5898)

21

Jensen Ackles

5.5M (314)

15.66% (=)

4.4M (190)

114 (5585)

22

Chips Ahoy!

11.8k (4651)

15.52% (=)

120.5k (1717)

87 (5688)

23

Interstellar Movie

21.6k (4209)

15.51% (=)

4.5k (3723)

82 (5706)

24

Tom Brady

3M (513)

15.39% (=)

611.7k (796)

189 (5379)

25

_artistiq

896k (1132)

15.15% (=)

10.2k (3252)

290 (5087)

26

Rabbid Peach

18.5k (4344)

14.71% (=)

584 (4845)

133 (5528)

27

Simon Baker

169.7k (2405)

13.97% (=)

76.8k (2026)

93 (5666)

28

LEGO Batman

62.7k (3328)

13.59% (=)

1.4k (4372)

301 (5040)

29

Bundespolizei Karriere

28.8k (3985)

13.05% (=)

0 (5974)

276 (5122)

30

Unfriended

24.6k (4101)

12.54% (=)

1.8k (4232)

39 (5817)

1

Fashionglama.com Photography

1.3k (5654)

3.20% (0)

441.3M (=)

427 (4686)

2

CONTEMPORARY ART

23k (4154)

9.37% (52)

305.7M (=)

92 (5669)

3

VSCO

3.4M (467)

2.28% (1544)

152.8M (=)

2.9k (1071)

4

Paris

165.5k (2424)

1.55% (2555)

73.6M (=)

857 (3492)

5

nike

75.2M (15)

1.27% (3023)

62.7M (=)

912 (3371)

6

Visit Dubai

660.4k (1334)

1.58% (2510)

58.6M (=)

1.4k (2493)

7

Dubai Airports

137.1k (2596)

1.21% (3148)

58.6M (=)

543 (4340)

8

One Direction

17.3M (84)

10.05% (43)

53.5M (=)

726 (3817)

9

CHANEL

25M (51)

0.69% (4128)

52.1M (=)

879 (3450)

10

visitcalifornia

305.8k (1878)

1.83% (2120)

48.2M (=)

2.9k (1052)

11

Tumblr

1.2M (939)

1.04% (3451)

46.8M (=)

740 (3777)

12

Disney

10.5M (168)

1.60% (2485)

43.1M (=)

2.9k (1069)

13

Gucci

18.9M (74)

0.50% (4459)

40.6M (=)

3.9k (705)

14

Dior Official

17.7M (82)

0.57% (4339)

38.3M (=)

3.1k (975)

15

adidas

17.2M (87)

1.16% (3244)

37.3M (=)

950 (3278)

16

Prada

13.9M (118)

0.36% (4626)

35.9M (=)

3k (1039)

17

harrystyles

22.3M (57)

11.81% (32)

35.9M (=)

415 (4725)

18

VisitMexico

160.7k (2452)

2.49% (1359)

35.8M (=)

1.1k (3013)

19

Hermès official account

5.8M (303)

0.52% (4416)

35M (=)

1.4k (2407)

20

gopro

13.4M (127)

2.69% (1189)

32.4M (=)

3.9k (699)

21

CrossFit

2.2M (656)

1.08% (3374)

32.2M (=)

7.8k (161)

22

Justin Bieber

93.7M (9)

2.18% (1653)

31.4M (=)

4.3k (607)

23

Niall Horan

19.9M (68)

6.41% (142)

29.8M (=)

1k (3156)

24

Starbucks Coffee ☕

15.8M (95)

2.71% (1164)

29.8M (=)

1.5k (2282)

25

Las Vegas

450.1k (1612)

2.84% (1073)

28M (=)

953 (3273)

26

Louis Vuitton Official

19.9M (67)

0.57% (4343)

27.2M (=)

2.3k (1461)

27

Louis Tomlinson

14M (116)

9.27% (55)

27M (=)

223 (5287)

28

YouTube

10.9M (158)

0.97% (3582)

27M (=)

1.2k (2711)

29

GIVENCHY

9.3M (197)

0.44% (4546)

26.9M (=)

2.6k (1254)

30

Orange France

11.2k (4687)

4.05% (477)

26.2M (=)

1.3k (2672)

1

DEL Records

658.8k (1335)

0.37% (4623)

2.1M (343)

43.4k (=)

2

Listín Diario

211.1k (2193)

0.10% (4747)

238 (5218)

41.3k (=)

3

Instant Bollywood

4.1M (405)

1.74% (2273)

236.7k (1310)

33.8k (=)

4

snoopdogg

20M (66)

0.39% (4609)

1.2M (531)

32.5k (=)

5

FashionNova.com

9.3M (194)

0.48% (4499)

365k (1063)

29.5k (=)

6

TC Televisión

751.8k (1228)

0.09% (4749)

462.7k (926)

24.6k (=)

7

Culturizando

700k (1287)

0.26% (4698)

79.1k (2005)

23.5k (=)

8

Inked Magazine

1.8M (758)

0.33% (4651)

1.2M (517)

23.1k (=)

9

NBA

25.6M (49)

1.03% (3464)

11.6M (76)

21.9k (=)

10

Glamour Brasil

1.2M (954)

0.32% (4659)

41k (2403)

21.7k (=)

11

HOT 97

708.1k (1278)

0.41% (4580)

955.3k (601)

21.3k (=)

12

MLB ⚾

3.9M (422)

2.57% (1289)

4.6M (185)

21.2k (=)

13

SportsCenter

10.4M (170)

1.66% (2398)

253.8k (1268)

20.1k (=)

14

HYPEBEAST

4.9M (363)

1.28% (3019)

9.9M (89)

20.1k (=)

15

Rebel Circus

320k (1842)

0.69% (4120)

107.9k (1784)

19.6k (=)

16

SuicideGirls

6.9M (264)

1.07% (3389)

1.4M (467)

19.4k (=)

17

Freedom Of Style

496.9k (1539)

1.59% (2505)

33.5k (2526)

19.3k (=)

18

شركة مجموعة الراي الإعلامية

107.1k (2814)

0.29% (4677)

345 (5088)

19.3k (=)

19

Del Toro ®||Matthew Chevallard

149.9k (2505)

0.59% (4301)

53.2k (2260)

18.7k (=)

20

NFL

10.2M (179)

1.79% (2192)

9.4M (95)

18.6k (=)

21

Motives Cosmetics Official

2.3M (633)

0.59% (4315)

664.7k (757)

18.5k (=)

22

SHOWPO

1.3M (917)

0.97% (3567)

30.8k (2583)

17.8k (=)

23

JD

799.3k (1190)

0.67% (4177)

279 (5163)

17.8k (=)

24

Chiara Ferragni

11M (155)

1.48% (2664)

405k (1006)

17.3k (=)

25

OOTD Magazine

2.9M (530)

1.20% (3155)

2.7M (286)

17.1k (=)

26

Telemundo

4.6M (376)

0.27% (4688)

476.9k (903)

16.8k (=)

27

Pink Boutique

365.2k (1754)

0.40% (4597)

2.8k (3986)

16.5k (=)

28

curlbox

362.9k (1763)

1.49% (2651)

742.9k (719)

16k (=)

29

CarLifestyle

3.9M (430)

1.66% (2383)

3M (259)

15.8k (=)

30

National Geographic

82.8M (14)

0.92% (3661)

9.2M (98)

15.5k (=)