Keep a close eye on a brand's presence on Instagram and see how they perform.

Identify brands doing best at sparking interest and conversation with the ER (Engagement Rate) ranking - Sort brands by number of followers or #hashtag popularity - Narrow down to your competitors with categories - Get a detailed analysis on each brand's profile page.

all

Brand Categories Followers ER i Average engagement rate of all media. Engagement rate is based on the likes and comments received divided by the number of followers at the time of the post. Posts on hashtag Media posted
1

Selena Gomez

132.9M (=)

2.70% (1191)

20.4M (48)

1.4k (2531)

2

Cristiano Ronaldo

119.7M (=)

2.72% (1171)

5.2M (180)

2.2k (1631)

3

Ariana Grande

117.2M (=)

1.40% (2838)

22.7M (45)

3.4k (923)

4

Beyoncé

110.4M (=)

2.29% (1549)

11.3M (88)

1.6k (2253)

5

Kim Kardashian West

106.6M (=)

1.33% (2953)

8.2M (111)

4.1k (683)

6

Taylor Swift

106.1M (=)

1.78% (2233)

12.9M (73)

101 (5749)

7

Kylie

100.9M (=)

1.99% (1924)

10.4M (96)

5.3k (437)

8

therock

99.1M (=)

1.07% (3437)

1.6M (432)

3.3k (937)

9

Justin Bieber

96.3M (=)

2.24% (1608)

32.3M (24)

4.3k (639)

10

Nj

88M (=)

1.79% (2218)

4.7M (189)

4.1k (696)

11

Kendall

86.5M (=)

1.93% (2007)

5.3M (176)

2.9k (1131)

12

Leo Messi

86.4M (=)

3.84% (553)

7.3M (128)

283 (5200)

13

Barbie®

85.5M (=)

0.83% (3905)

5.5M (170)

5.2k (466)

14

National Geographic

85.1M (=)

0.88% (3790)

10M (99)

16.1k (28)

15

nike

75.7M (=)

1.20% (3190)

65.1M (7)

905 (3499)

16

Miley Cyrus

74M (=)

1.23% (3136)

6.7M (142)

6.7k (254)

17

Jennifer Lopez

71.9M (=)

0.97% (3611)

1.7M (416)

2.2k (1613)

18

Khloé

71.9M (=)

1.84% (2128)

1.9M (377)

3.2k (974)

19

KATY PERRY

68.4M (=)

0.95% (3646)

4.1M (215)

865 (3586)

20

Demi Lovato

65.2M (=)

2.27% (1571)

7.1M (130)

2k (1802)

21

Kourtney Kardashian

60.2M (=)

1.22% (3154)

1.5M (475)

3.4k (902)

22

badgalriri

59.5M (=)

1.65% (2443)

1.5M (467)

4.2k (661)

23

Victoria's Secret

58.6M (=)

0.75% (4079)

4.3M (206)

5.7k (379)

24

Kevin Hart

56.5M (=)

0.66% (4262)

955.8k (632)

5k (496)

25

Real Madrid C.F.

55M (=)

1.82% (2174)

9.2M (106)

1.9k (1878)

26

FC Barcelona

54.5M (=)

1.67% (2399)

3.9M (225)

10.3k (88)

27

Ellen

50.3M (=)

1.02% (3542)

339.8k (1141)

5.7k (386)

28

Justin Timberlake

48.3M (=)

1.32% (2988)

1.3M (510)

613 (4241)

29

Zendaya

47.5M (=)

2.93% (1009)

878.5k (656)

3.3k (945)

30

Vin Diesel

46.7M (=)

1.88% (2072)

548k (866)

1.3k (2693)

1

Sean Penn

52.4k (3550)

1,450.69% (=)

52k (2317)

4 (6055)

2

Dodge Viper

29.4k (4042)

239.71% (=)

6.8M (140)

24 (5985)

3

GroupG3

42k (3732)

158.25% (=)

103 (5582)

5 (6051)

4

Wipro Limited

23.6k (4212)

89.48% (=)

655 (4888)

420 (4819)

5

⚡️ThunderReach

59.6k (3437)

42.33% (=)

17 (5846)

10 (6033)

6

The Glee Project

19k (4394)

35.14% (=)

4.5k (3788)

192 (5476)

7

Closeup

14.5k (4588)

34.29% (=)

52 (5690)

9 (6034)

8

Techfest, IIT Bombay

15.4k (4547)

27.38% (=)

64 (5657)

574 (4370)

9

Republicants

48.2k (3616)

26.55% (=)

1.5k (4421)

279 (5215)

10

Durex UK

11.4k (4769)

25.67% (=)

73 (5628)

108 (5721)

11

The Beatles

113.1k (2835)

23.98% (=)

2.2M (344)

114 (5702)

12

Cagatay Ulusoy

2.6M (600)

22.91% (=)

693.2k (770)

86 (5804)

13

Greece Photo Tours

11.4k (4773)

22.44% (=)

889 (4699)

118 (5684)

14

Disney Movie Club

22.9k (4239)

21.88% (=)

9.3k (3378)

71 (5855)

15

ディレップジャマー

12k (4734)

21.13% (=)

88 (5600)

112 (5710)

16

Red Band Society

58.5k (3454)

19.06% (=)

28.5k (2692)

139 (5617)

17

Беларусь

20.3k (4345)

18.95% (=)

4.7M (192)

154 (5578)

18

Interstellar Movie

22.7k (4250)

16.75% (=)

4.6k (3782)

82 (5823)

19

The Millionaire Mentality

141.3k (2632)

16.60% (=)

7k (3540)

14 (6022)

20

Homayoun Shajarian

1.1M (1045)

16.06% (=)

16.8k (3023)

55 (5901)

21

Chips Ahoy!

12.1k (4728)

16.02% (=)

121.2k (1761)

87 (5801)

22

i rill alrays ruv u rong tym

44k (3694)

15.54% (=)

20 (5824)

11k (77)

23

Jensen Ackles

5.8M (317)

15.40% (=)

4.5M (201)

122 (5671)

24

_artistiq

878.9k (1171)

15.15% (=)

10.6k (3302)

290 (5179)

25

Lifestyle tv|on|fit

34.3k (3903)

15.13% (=)

109 (5569)

124 (5666)

26

Rabbid Peach

19.1k (4392)

14.81% (=)

669 (4874)

135 (5632)

27

Simon Baker

179.7k (2412)

14.23% (=)

77.4k (2072)

93 (5777)

28

Tom Brady

3.4M (487)

14.07% (=)

649.1k (802)

227 (5392)

29

LEGO Batman

61.9k (3402)

13.59% (=)

1.4k (4453)

301 (5142)

30

Bundespolizei Karriere

34.4k (3902)

13.57% (=)

0 (6041)

313 (5109)

1

VEREL

486 (5950)

5.07% (0)

466.2M (=)

268 (5254)

2

Fashionglama.com Photography

1.3k (5770)

3.19% (0)

466.2M (=)

439 (4769)

3

CONTEMPORARY ART

22.7k (4247)

9.38% (55)

326.1M (=)

92 (5783)

4

A FIRMA

424 (5966)

31.09% (0)

182.4M (=)

142 (5607)

5

VSCO

3.5M (478)

2.24% (1606)

158.6M (=)

3k (1086)

6

Paris

168.7k (2465)

1.57% (2560)

77.2M (=)

881 (3549)

7

nike

75.7M (15)

1.20% (3190)

65.1M (=)

905 (3499)

8

Visit Dubai

764.5k (1259)

1.69% (2364)

61.4M (=)

1.5k (2460)

9

Dubai Airports

152.6k (2561)

1.14% (3301)

61.4M (=)

581 (4347)

10

One Direction

17.3M (90)

10.05% (45)

54M (=)

726 (3935)

11

CHANEL

25.9M (51)

0.65% (4279)

53.3M (=)

951 (3395)

12

visitcalifornia

316.4k (1898)

1.80% (2198)

50.6M (=)

3k (1054)

13

Tumblr

1.3M (951)

1.01% (3549)

49M (=)

806 (3730)

14

Disney

10.8M (172)

1.55% (2592)

45M (=)

3.1k (1044)

15

Gucci

20.7M (67)

0.51% (4500)

42.5M (=)

4.1k (687)

16

adidas

18M (83)

1.12% (3350)

39.4M (=)

927 (3442)

17

Dior Official

18.2M (82)

0.54% (4459)

39.1M (=)

3.3k (929)

18

VisitMexico

213.1k (2245)

2.59% (1290)

37.8M (=)

1.2k (2890)

19

Prada

14.5M (116)

0.35% (4722)

36.4M (=)

3.2k (1003)

20

harrystyles

23M (57)

11.79% (33)

36.2M (=)

417 (4833)

21

Hermès official account

6.1M (308)

0.50% (4538)

35.7M (=)

1.5k (2370)

22

CrossFit

2.3M (661)

1.06% (3460)

34M (=)

8.1k (158)

23

GoPro

13.6M (129)

2.61% (1268)

33.6M (=)

4k (699)

24

Justin Bieber

96.3M (9)

2.24% (1608)

32.3M (=)

4.3k (639)

25

Starbucks Coffee ☕

16M (101)

2.59% (1292)

30.4M (=)

1.5k (2300)

26

Niall Horan

20.3M (70)

6.35% (146)

30.1M (=)

1k (3185)

27

YouTube

11.6M (155)

0.96% (3638)

28.8M (=)

1.3k (2724)

28

Las Vegas

470.9k (1615)

2.91% (1029)

28.5M (=)

975 (3333)

29

Louis Vuitton Official

21M (65)

0.55% (4445)

28.1M (=)

2.4k (1440)

30

GIVENCHY

9.6M (203)

0.42% (4648)

27.3M (=)

2.7k (1259)

1

DEL RECORDS

687.6k (1343)

0.36% (4712)

2.1M (365)

44k (=)

2

Listín Diario

219.7k (2221)

0.10% (4834)

258 (5299)

43k (=)

3

Instant Bollywood

4.8M (377)

1.74% (2300)

262.8k (1283)

36.1k (=)

4

snoopdogg

21.3M (63)

0.39% (4682)

1.2M (534)

33.8k (=)

5

FashionNova.com

10.3M (186)

0.47% (4592)

455k (975)

31.5k (=)

6

TC Televisión

784.8k (1235)

0.10% (4836)

459.1k (970)

26.2k (=)

7

Culturizando

705.7k (1328)

0.70% (4165)

81.3k (2037)

24.2k (=)

8

Inked Magazine

1.8M (764)

0.34% (4726)

1.3M (511)

24.1k (=)

9

NBA

26.5M (49)

1.03% (3528)

12.3M (81)

22.9k (=)

10

Glamour Brasil

1.2M (974)

0.31% (4749)

41.5k (2449)

22.3k (=)

11

HOT 97

740.8k (1288)

0.42% (4658)

1M (608)

22k (=)

12

MLB ⚾

4M (432)

2.56% (1325)

4.7M (191)

21.5k (=)

13

HYPEBEAST

5.3M (344)

1.26% (3081)

11.1M (90)

21.2k (=)

14

SportsCenter

10.9M (170)

1.66% (2406)

268.6k (1265)

20.9k (=)

15

Rebel Circus

327.9k (1867)

0.69% (4178)

114.7k (1794)

20.8k (=)

16

شركة مجموعة الراي الإعلامية

110.6k (2862)

0.29% (4765)

350 (5180)

20.5k (=)

17

NFL

10.7M (178)

1.75% (2286)

10M (101)

20k (=)

18

SuicideGirls

7.1M (271)

1.05% (3483)

1.6M (452)

19.9k (=)

19

Freedom Of Style

505k (1574)

1.42% (2797)

35.5k (2548)

19.8k (=)

20

Del Toro ®||Matthew Chevallard

149.1k (2577)

0.59% (4380)

55.5k (2284)

18.9k (=)

21

SHOWPO

1.3M (940)

0.96% (3631)

33.5k (2572)

18.8k (=)

22

Motives Cosmetics Official

2.3M (664)

0.58% (4399)

677.9k (779)

18.7k (=)

23

JD

862.1k (1179)

0.67% (4229)

357 (5172)

18.4k (=)

24

OOTD Magazine

2.9M (549)

1.17% (3258)

2.9M (284)

18k (=)

25

Telemundo

4.9M (373)

0.28% (4768)

492.6k (919)

17.8k (=)

26

Chiara Ferragni

11.6M (157)

1.54% (2616)

431.3k (1009)

17.6k (=)

27

Pink Boutique

371.5k (1791)

0.39% (4677)

2.8k (4076)

16.9k (=)

28

National Geographic

85.1M (14)

0.88% (3790)

10M (99)

16.1k (=)

29

CarLifestyle

3.8M (452)

1.62% (2480)

3.3M (254)

16.1k (=)

30

curlbox

363.6k (1805)

1.46% (2732)

761k (734)

16k (=)