Keep a close eye on a brand's presence on Instagram and see how they perform.

Identify brands doing best at sparking interest and conversation with the ER (Engagement Rate) ranking - Sort brands by number of followers or #hashtag popularity - Narrow down to your competitors with categories - Get a detailed analysis on each brand's profile page.

all

Brand Categories Followers ER i Average engagement rate of all media. Engagement rate is based on the likes and comments received divided by the number of followers at the time of the post. Posts on hashtag Media posted
1

Selena Gomez

128.5M (=)

2.67% (1200)

18.9M (46)

1.4k (2445)

2

Ariana Grande

114.8M (=)

1.39% (2808)

21.3M (42)

3.3k (859)

3

Cristiano Ronaldo

113.3M (=)

2.66% (1202)

4.8M (174)

2k (1630)

4

Beyoncé

107.4M (=)

2.34% (1481)

10.8M (82)

1.5k (2190)

5

Taylor Swift

104.2M (=)

1.92% (1989)

12M (69)

18 (5841)

6

Kim Kardashian West

103.9M (=)

1.33% (2921)

7.5M (111)

4k (663)

7

Kylie

98.7M (=)

1.98% (1900)

9.4M (89)

5.3k (389)

8

therock

94.8M (=)

1.09% (3341)

1.5M (440)

3.1k (957)

9

Justin Bieber

92.3M (=)

2.16% (1675)

31M (22)

4.2k (594)

10

Kendall

84M (=)

1.89% (2030)

4.9M (172)

2.8k (1068)

11

Barbie®

83.7M (=)

0.83% (3824)

5M (169)

5k (439)

12

Nj

82.8M (=)

1.71% (2323)

4.4M (187)

4k (665)

13

National Geographic

82M (=)

0.94% (3605)

8.8M (99)

15.2k (30)

14

Leo Messi

81.8M (=)

3.78% (566)

6.7M (125)

260 (5138)

15

nike

74.8M (=)

1.32% (2929)

61.6M (5)

909 (3320)

16

Miley Cyrus

72.5M (=)

1.24% (3065)

6.5M (133)

6.6k (231)

17

Khloé

69.5M (=)

1.87% (2068)

1.8M (371)

3.2k (919)

18

Jennifer Lopez

69.3M (=)

1.00% (3507)

1.6M (403)

2k (1631)

19

KATY PERRY

67.8M (=)

0.98% (3525)

3.9M (207)

821 (3519)

20

Demi Lovato

61.5M (=)

2.29% (1524)

6.8M (122)

1.8k (1824)

21

Kourtney Kardashian

59M (=)

1.23% (3097)

1.4M (469)

3.3k (862)

22

badgalriri

57.5M (=)

1.59% (2489)

1.4M (456)

4.1k (630)

23

Victoria's Secret

57.3M (=)

0.83% (3833)

4M (203)

5.3k (401)

24

Kevin Hart

54.8M (=)

0.66% (4168)

917.6k (606)

4.7k (506)

25

Real Madrid C.F.

53.3M (=)

1.87% (2065)

8.7M (101)

1.7k (1989)

26

FC Barcelona

52.6M (=)

1.69% (2341)

3.6M (220)

9.9k (82)

27

Ellen

48.5M (=)

1.10% (3317)

303.6k (1148)

5.2k (410)

28

Justin Timberlake

46.4M (=)

1.37% (2849)

1.3M (490)

555 (4249)

29

Zendaya

45M (=)

2.88% (1047)

775.4k (681)

3.3k (893)

30

Vin Diesel

44.6M (=)

1.88% (2050)

529.7k (840)

1.3k (2594)

1

Sean Penn

49.4k (3486)

1,333.89% (=)

49.8k (2270)

4 (5881)

2

Dodge Viper

27.7k (3974)

213.99% (=)

6.5M (134)

24 (5822)

3

GroupG3

43.1k (3604)

158.37% (=)

104 (5409)

5 (5879)

4

Wipro Limited

12.6k (4562)

47.47% (=)

614 (4771)

370 (4814)

5

The Glee Project

19.5k (4260)

35.11% (=)

4.5k (3681)

192 (5326)

6

Closeup

15.1k (4439)

34.22% (=)

49 (5523)

27 (5814)

7

republicants

48.6k (3498)

27.09% (=)

0 (5905)

275 (5083)

8

The Beatles

115.6k (2717)

24.01% (=)

2.1M (324)

114 (5545)

9

Cagatay Ulusoy

2.4M (590)

22.74% (=)

629k (775)

84 (5659)

10

ディレップジャマー

11.5k (4634)

21.01% (=)

88 (5426)

112 (5548)

11

Disney Movie Club

22k (4148)

20.80% (=)

9.1k (3286)

71 (5691)

12

Red Band Society

58.5k (3354)

18.98% (=)

27.8k (2629)

139 (5467)

13

Беларусь

20k (4238)

18.64% (=)

4.3M (190)

149 (5440)

14

Homayoun Shajarian

971.2k (1072)

18.55% (=)

14.5k (3029)

42 (5764)

15

i rill alrays ruv u rong tym

37.2k (3711)

17.95% (=)

16 (5664)

10.7k (75)

16

Lifestyle tv|on|fit

34.4k (3778)

16.67% (=)

106 (5405)

120 (5528)

17

The Millionaire Mentality

144.5k (2512)

16.62% (=)

7k (3445)

14 (5856)

18

Jensen Ackles

5.5M (317)

15.70% (=)

4.4M (185)

111 (5554)

19

Chips Ahoy!

11.8k (4618)

15.41% (=)

120.1k (1692)

87 (5649)

20

Interstellar Movie

21.4k (4183)

15.31% (=)

5.7k (3564)

82 (5666)

21

_artistiq

902.9k (1114)

15.14% (=)

10k (3232)

290 (5046)

22

Rabbid Peach

18.2k (4316)

14.62% (=)

523 (4851)

131 (5490)

23

Simon Baker

166.1k (2402)

13.90% (=)

77.7k (1996)

92 (5625)

24

LEGO Batman

63.1k (3290)

13.59% (=)

1.4k (4325)

301 (5011)

25

Bundespolizei Karriere

26.5k (4019)

13.10% (=)

0 (5894)

265 (5118)

26

Unfriended

24.7k (4061)

12.54% (=)

1.8k (4191)

39 (5774)

27

BTS official

6M (287)

12.31% (=)

0 (5900)

346 (4884)

28

harrystyles

22M (57)

12.08% (=)

35.6M (16)

405 (4704)

29

Justpaintings

17.6k (4337)

11.85% (=)

4.4k (3693)

105 (5583)

30

Swimming

13.5k (4508)

11.77% (=)

1 (5780)

405 (4705)

1

Fashionglama.com Photography

1.3k (5613)

3.19% (0)

428.9M (=)

427 (4638)

2

CONTEMPORARY ART

23.1k (4114)

9.58% (49)

295.9M (=)

100 (5595)

3

VSCO

3.4M (467)

2.30% (1517)

150M (=)

2.8k (1064)

4

Paris

164.3k (2410)

1.56% (2527)

71.8M (=)

852 (3450)

5

nike

74.8M (15)

1.32% (2929)

61.6M (=)

909 (3320)

6

Visit Dubai

642.6k (1334)

1.57% (2510)

57.3M (=)

1.3k (2489)

7

Dubai Airports

128.1k (2617)

1.30% (2972)

57.3M (=)

513 (4364)

8

One Direction

17.3M (83)

10.04% (40)

53.3M (=)

726 (3762)

9

CHANEL

24.5M (51)

0.70% (4080)

51.5M (=)

860 (3434)

10

visitcalifornia

301.4k (1870)

1.86% (2084)

47M (=)

2.9k (1056)

11

Tumblr

1.2M (936)

1.06% (3383)

45.8M (=)

709 (3802)

12

Disney

10.3M (168)

1.64% (2420)

42.1M (=)

2.8k (1081)

13

Gucci

18.1M (74)

0.50% (4432)

39.8M (=)

3.8k (711)

14

Dior Official

17.4M (81)

0.58% (4286)

37.8M (=)

3k (992)

15

adidas

16.9M (88)

1.18% (3183)

36.3M (=)

942 (3236)

16

harrystyles

22M (57)

12.08% (28)

35.6M (=)

405 (4704)

17

Prada

13.7M (118)

0.37% (4583)

35.6M (=)

2.9k (1048)

18

VisitMexico

145.7k (2504)

2.42% (1410)

34.7M (=)

1k (3083)

19

Hermès official account

5.7M (304)

0.53% (4371)

34.6M (=)

1.4k (2404)

20

gopro

13.3M (127)

2.73% (1157)

31.9M (=)

3.8k (693)

21

CrossFit

2.2M (653)

1.10% (3335)

31.3M (=)

7.6k (163)

22

Justin Bieber

92.3M (9)

2.16% (1675)

31M (=)

4.2k (594)

23

Niall Horan

19.6M (66)

6.56% (128)

29.7M (=)

968 (3175)

24

Starbucks Coffee ☕

15.5M (94)

2.75% (1141)

29.3M (=)

1.5k (2263)

25

Las Vegas

442.9k (1607)

2.84% (1063)

27.7M (=)

949 (3217)

26

Louis Tomlinson

13.9M (116)

9.31% (53)

26.9M (=)

219 (5256)

27

Louis Vuitton Official

19.5M (68)

0.57% (4300)

26.9M (=)

2.2k (1471)

28

GIVENCHY

9.2M (195)

0.45% (4501)

26.8M (=)

2.5k (1236)

29

YouTube

10.7M (157)

1.01% (3473)

26.1M (=)

1.2k (2732)

30

Orange France

11.2k (4654)

4.05% (476)

25.6M (=)

1.3k (2633)

1

DEL Records

658k (1320)

0.37% (4586)

2.1M (335)

43.4k (=)

2

Listín Diario

207.6k (2182)

0.09% (4707)

236 (5167)

40.3k (=)

3

Instant Bollywood

3.8M (427)

1.78% (2219)

227.4k (1317)

32.7k (=)

4

snoopdogg

19.6M (67)

0.39% (4567)

1.1M (529)

31.9k (=)

5

FashionNova.com

9M (201)

0.49% (4449)

329.8k (1103)

28.6k (=)

6

TC Televisión

735.2k (1228)

0.09% (4708)

463.7k (905)

23.8k (=)

7

Culturizando

696.9k (1272)

0.26% (4659)

77.8k (1994)

23.2k (=)

8

Inked Magazine

1.7M (759)

0.33% (4614)

1.2M (522)

22.7k (=)

9

NBA

25.1M (49)

1.03% (3443)

11.3M (76)

21.5k (=)

10

Glamour Brasil

1.2M (944)

0.32% (4617)

40.2k (2385)

21.3k (=)

11

MLB ⚾

3.9M (420)

2.58% (1279)

4.4M (183)

20.8k (=)

12

SportsCenter

10.2M (171)

1.66% (2394)

246.4k (1268)

19.7k (=)

13

HYPEBEAST

4.6M (371)

1.30% (2965)

9.4M (90)

19.5k (=)

14

HOT 97

664.3k (1311)

0.43% (4527)

919.8k (604)

19.5k (=)

15

SuicideGirls

6.9M (263)

1.08% (3350)

1.4M (470)

19.1k (=)

16

Rebel Circus

315.2k (1834)

0.69% (4090)

103.5k (1789)

19.1k (=)

17

شركة مجموعة الراي الإعلامية

105.4k (2803)

0.30% (4633)

344 (5036)

18.7k (=)

18

Del Toro ®||Matthew Chevallard

149.7k (2482)

0.60% (4261)

52.5k (2245)

18.6k (=)

19

Motives Cosmetics Official

2.3M (618)

0.59% (4272)

657.6k (747)

18.4k (=)

20

NFL

10.1M (178)

1.82% (2146)

9.2M (94)

18.1k (=)

21

JD

777.1k (1188)

0.67% (4147)

238 (5163)

17.5k (=)

22

SHOWPO

1.3M (906)

0.98% (3534)

29.5k (2590)

17.4k (=)

23

Chiara Ferragni

10.6M (160)

1.45% (2704)

394.6k (1003)

17.2k (=)

24

OOTD Magazine

2.9M (523)

1.23% (3096)

2.6M (289)

16.6k (=)

25

Pink Boutique

361.3k (1744)

0.40% (4564)

2.8k (3953)

16.3k (=)

26

Telemundo

4.5M (375)

0.28% (4646)

466.2k (901)

16.1k (=)

27

curlbox

362.2k (1741)

1.50% (2619)

732.5k (711)

15.9k (=)

28

CarLifestyle

3.9M (419)

1.69% (2345)

2.9M (260)

15.7k (=)

29

Freedom Of Style

509.4k (1498)

1.59% (2479)

32.1k (2527)

15.6k (=)

30

National Geographic

82M (13)

0.94% (3605)

8.8M (99)

15.2k (=)