Keep a close eye on a brand's presence on Instagram and see how they perform.

Identify brands doing best at sparking interest and conversation with the ER (Engagement Rate) ranking - Sort brands by number of followers or #hashtag popularity - Narrow down to your competitors with categories - Get a detailed analysis on each brand's profile page.

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Brand Categories Followers ER i Average engagement rate of the 10 latest media. Engagement rate is based on the likes and comments received divided by the number of followers at the time of the post. Posts on hashtag Media posted
1

Selena Gomez

86.7M (=)

2.54% (1542)

12.2M (49)

1.2k (1783)

2

Taylor Swift

83.4M (=)

2.00% (2050)

9.6M (62)

900 (2344)

3

Ariana Grande

77.2M (=)

1.61% (2516)

15.4M (38)

2.3k (828)

4

Beyoncé

75.9M (=)

2.81% (1331)

8.1M (70)

1.3k (1661)

5

Kim Kardashian West

75.3M (=)

1.38% (2808)

3.9M (141)

3.6k (420)

6

Justin Bieber

73.1M (=)

2.13% (1924)

23.9M (20)

3.6k (408)

7

King Kylie

65.5M (=)

1.91% (2148)

4.4M (127)

4.4k (269)

8

Cristiano Ronaldo

64.8M (=)

2.90% (1256)

2.9M (178)

1.2k (1753)

9

Kendall Jenner

60.3M (=)

1.69% (2418)

2.5M (202)

2.6k (707)

10

Nicki Minaj

58.9M (=)

0.97% (3314)

3.3M (163)

3.9k (354)

11

therock

57.2M (=)

1.57% (2577)

891.3k (453)

2.1k (955)

12

National Geographic

53.9M (=)

1.34% (2856)

3.7M (147)

11.1k (26)

13

nike

53M (=)

2.60% (1497)

44.2M (5)

840 (2482)

14

Nj

52.6M (=)

1.44% (2733)

2.8M (183)

3.4k (463)

15

Khloé

51.8M (=)

2.37% (1714)

1.1M (381)

3.5k (442)

16

KATY PERRY

51.3M (=)

1.59% (2540)

3.1M (174)

459 (3534)

17

Jennifer Lopez

47.5M (=)

1.45% (2718)

998.5k (414)

1.4k (1502)

18

Leo Messi

46.7M (=)

4.75% (419)

4.3M (129)

167 (4526)

19

Miley Cyrus

45.7M (=)

1.51% (2647)

5.8M (94)

5.5k (156)

20

Kourtney Kardashian

42.5M (=)

1.24% (2962)

811.4k (493)

2.7k (674)

21

Demi Lovato

41.4M (=)

2.87% (1267)

5.5M (101)

1.3k (1615)

22

Victoria's Secret

41.2M (=)

1.30% (2894)

3.1M (171)

3.7k (396)

23

badgalriri

40.6M (=)

1.57% (2583)

874.5k (463)

3.5k (445)

24

Kevin Hart

37.9M (=)

0.69% (3641)

760.4k (509)

3.5k (441)

25

FC Barcelona

35.7M (=)

2.02% (2032)

2.5M (203)

8k (62)

26

Real Madrid C.F.

33.7M (=)

2.37% (1716)

5.7M (97)

840 (2484)

27

Ellen

31.8M (=)

1.77% (2320)

183.2k (1144)

3.8k (379)

28

9gag

31.1M (=)

2.69% (1429)

1.3M (341)

9.5k (40)

29

Justin Timberlake

30.9M (=)

1.82% (2267)

1.1M (384)

454 (3555)

30

Cara Delevingne

30.7M (=)

1.47% (2689)

1.2M (354)

3.1k (542)

1

Blake Shelton

1.1M (732)

4,825.38% (=)

309.8k (856)

2 (5033)

2

Sean Penn

43.7k (2885)

1,169.29% (=)

37.4k (1998)

4 (5030)

3

Dodge Viper

16.4k (3596)

109.09% (=)

4.6M (119)

24 (4977)

4

Mattel

23.5k (3348)

74.09% (=)

469.7k (677)

14 (5012)

5

Closeup

16.9k (3579)

40.31% (=)

89 (4645)

22 (4981)

6

The Beatles

115k (2154)

31.39% (=)

1.6M (294)

114 (4700)

7

The Glee Project

21.9k (3398)

29.30% (=)

4.8k (3084)

192 (4455)

8

Wake And Bake Entertainment®

12.3k (3802)

24.00% (=)

15.6k (2482)

63 (4881)

9

Swimming

16.3k (3601)

22.41% (=)

2 (4951)

405 (3714)

10

BTS official

1.3M (646)

22.05% (=)

0 (4978)

174 (4500)

11

Interstellar Movie

21.1k (3418)

21.59% (=)

4.4k (3135)

80 (4828)

12

The Lego Movie

28.2k (3213)

20.74% (=)

86k (1539)

45 (4927)

13

Tarkan Tevetoğlu

435.2k (1242)

19.85% (=)

144k (1273)

19 (4995)

14

Swedish House Mafia

338.2k (1389)

17.86% (=)

271k (931)

225 (4337)

15

The Millionaire Mentality

166k (1865)

16.52% (=)

6.4k (2952)

14 (5011)

16

Homayoun Shajarian

313.8k (1439)

16.17% (=)

6.8k (2918)

21 (4989)

17

Toda Pasión

14.6k (3684)

15.63% (=)

1 (4964)

8 (5023)

18

Justpaintings

10.7k (3882)

15.55% (=)

1k (3799)

82 (4817)

19

Cas

1M (781)

15.42% (=)

7.1k (2897)

286 (4111)

20

Louis Tomlinson

10M (88)

14.86% (=)

24.8M (19)

130 (4655)

21

TheEvilWithin

17.2k (3565)

14.76% (=)

70.1k (1646)

71 (4855)

22

Unfriended

27.7k (3228)

14.34% (=)

2k (3510)

39 (4941)

23

Simon Baker

119.8k (2114)

14.20% (=)

56.3k (1769)

80 (4827)

24

PONY mag

14.4k (3696)

13.97% (=)

699 (3969)

318 (3990)

25

LEGO Batman

64.7k (2580)

13.73% (=)

1.6k (3618)

300 (4054)

26

Jacob Artist

433k (1247)

13.56% (=)

16k (2473)

81 (4819)

27

Kevin Spacey

258.4k (1563)

12.80% (=)

72.8k (1624)

29 (4968)

28

Michael Clifford

4.2M (253)

12.68% (=)

232.6k (1017)

334 (3936)

29

Red Band Society

65.6k (2566)

12.60% (=)

26.6k (2176)

139 (4630)

30

Oasis

233.9k (1635)

12.56% (=)

1.1M (386)

96 (4769)

1

CONTEMPORARY ART

9.9k (3928)

24.61% (0)

171.1M (=)

66 (4868)

2

VSCO

2.3M (418)

4.00% (651)

97.1M (=)

1.7k (1250)

3

One Direction

16.3M (47)

9.93% (46)

50.3M (=)

726 (2718)

4

Paris

134.5k (2039)

2.32% (1760)

48.1M (=)

603 (3059)

5

nike

53M (13)

2.60% (1497)

44.2M (=)

840 (2482)

6

CHANEL

13.3M (57)

1.17% (3064)

43.5M (=)

424 (3654)

7

Visit Dubai

349.6k (1367)

2.15% (1912)

41.9M (=)

766 (2631)

8

Dubai Airports

45.9k (2847)

2.62% (1481)

41.9M (=)

302 (4048)

9

Tumblr

814.9k (885)

1.77% (2319)

32.9M (=)

318 (3994)

10

18M (42)

12.35% (31)

32.5M (=)

385 (3782)

11

Dior Official

10.5M (82)

0.85% (3463)

32.4M (=)

1.5k (1423)

12

Gucci

9.3M (101)

0.63% (3697)

32.1M (=)

2k (999)

13

Prada

8.8M (109)

0.62% (3709)

32M (=)

1.6k (1363)

14

Disney

5.9M (180)

2.77% (1362)

29.8M (=)

1.4k (1556)

15

Hermès official account

2.7M (368)

0.86% (3455)

29.7M (=)

906 (2331)

16

visitcalifornia

191.8k (1769)

2.56% (1520)

29.4M (=)

1.9k (1104)

17

Niall horan

16.1M (48)

8.10% (92)

27.5M (=)

715 (2745)

18

GIVENCHY

5.8M (182)

0.70% (3627)

25.2M (=)

1.7k (1233)

19

Louis Tomlinson

10M (88)

14.86% (20)

24.8M (=)

130 (4655)

20

Justin Bieber

73.1M (6)

2.13% (1924)

23.9M (=)

3.6k (408)

21

Starbucks Coffee ☕

9.7M (94)

3.57% (843)

23.2M (=)

1.1k (1969)

22

Follow Before we go private

1.4M (620)

0.36% (3875)

23M (=)

26 (4974)

23

Burberry

7M (139)

1.00% (3272)

23M (=)

2.4k (788)

24

Louis Vuitton Official

11.7M (68)

0.81% (3511)

22.9M (=)

1.5k (1407)

25

Cartier Official

3.2M (316)

1.12% (3124)

22.9M (=)

629 (2981)

26

Kik

173.4k (1839)

3.17% (1075)

22.9M (=)

278 (4148)

27

DescubreMiMexico

28.6k (3204)

2.16% (1900)

22M (=)

490 (3431)

28

Las Vegas

259.2k (1561)

3.31% (993)

21.9M (=)

694 (2803)

29

Chloé

2.5M (390)

0.93% (3361)

21.9M (=)

840 (2483)

30

Zayn Malik

474.2k (1192)

6.32% (204)

21.6M (=)

903 (2337)

1

507.2k (1144)

0.45% (3838)

1.9M (262)

38k (=)

2

snoopdogg

11M (78)

0.56% (3760)

698.5k (539)

23.5k (=)

3

1.3M ⚡ Instant Bollywood

1.3M (673)

0.59% (3738)

108k (1423)

18.9k (=)

4

Listín Diario

97.4k (2294)

0.18% (3910)

126 (4568)

18.7k (=)

5

Culturizando

602.2k (1049)

0.55% (3781)

47k (1874)

17.1k (=)

6

Motives Cosmetics Official

2.3M (424)

0.69% (3630)

531.9k (635)

16.7k (=)

7

Glamour Brasil

997.9k (795)

0.42% (3851)

30.8k (2100)

16.3k (=)

8

Del Toro ®||Matthew Chevallard

151.3k (1948)

0.69% (3637)

42.3k (1940)

16k (=)

9

NBA

16.6M (46)

1.30% (2892)

7.7M (71)

15.4k (=)

10

SuicideGirls

5M (215)

1.38% (2815)

833.6k (483)

15.4k (=)

11

✖️ 100FlavoursUK ✖️

529.2k (1125)

1.66% (2452)

21k (2320)

15.2k (=)

12

MLB ⚾

2.8M (361)

3.25% (1038)

2.7M (188)

15.1k (=)

13

326.3k (1417)

1.78% (2300)

574k (612)

15k (=)

14

Chiara Ferragni

6.2M (165)

1.18% (3044)

223.8k (1037)

14.4k (=)

15

Inked Magazine

1.2M (682)

0.80% (3523)

504k (652)

14.4k (=)

16

Fashion Nova ™

4.8M (226)

0.68% (3650)

62.4k (1710)

14.1k (=)

17

Gypsy Warrior

851.1k (857)

1.20% (3020)

71.4k (1635)

12.8k (=)

18

HOT 97

466.8k (1201)

0.64% (3682)

557.7k (621)

12.6k (=)

19

herworldsingapore

30.4k (3163)

0.62% (3706)

2.3k (3439)

12.2k (=)

20

CARLiFESTYLE

3.6M (291)

2.22% (1847)

1.2M (348)

12.1k (=)

21

Pink Boutique

276.3k (1510)

0.46% (3834)

2.5k (3390)

12.1k (=)

22

Rebel Circus

237.7k (1614)

0.75% (3584)

68.8k (1651)

12k (=)

23

GettinLOW® official, JKT-ID

121.6k (2102)

0.97% (3320)

278.5k (904)

11.6k (=)

24

HYPEBEAST

2.6M (386)

1.55% (2604)

3.6M (152)

11.6k (=)

25

6.5M (157)

2.57% (1515)

6.1M (86)

11.4k (=)

26

National Geographic

53.9M (12)

1.34% (2856)

3.7M (147)

11.1k (=)

27

ELLE UK

696k (986)

0.57% (3755)

29.8k (2111)

11.1k (=)

28

OOTD Magazine

2.6M (380)

1.72% (2375)

1.1M (371)

10.9k (=)

29

Nice Kicks

2.4M (406)

1.44% (2736)

4.5M (122)

10.6k (=)

30

Racer X Online

597.2k (1055)

1.67% (2441)

2.2k (3469)

10.6k (=)

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