Keep a close eye on a brand's presence on Instagram and see how they perform.

Identify brands doing best at sparking interest and conversation with the ER (Engagement Rate) ranking - Sort brands by number of followers or #hashtag popularity - Narrow down to your competitors with categories - Get a detailed analysis on each brand's profile page.

all

Brand Categories Followers ER i Average engagement rate of all media. Engagement rate is based on the likes and comments received divided by the number of followers at the time of the post. Posts on hashtag Media posted
1

Selena Gomez

125.3M (=)

2.66% (1235)

18M (46)

1.4k (2374)

2

Ariana Grande

112.7M (=)

1.39% (2828)

20.4M (42)

3.3k (845)

3

Cristiano Ronaldo

109.4M (=)

2.65% (1239)

4.5M (177)

2k (1638)

4

Beyoncé

105.8M (=)

2.50% (1356)

10.4M (79)

1.5k (2212)

5

Taylor Swift

102.8M (=)

1.94% (1976)

11.5M (70)

0 (5815)

6

Kim Kardashian West

102.6M (=)

1.34% (2889)

7M (112)

3.9k (640)

7

Kylie

97M (=)

1.96% (1950)

8.8M (92)

5.3k (365)

8

therock

92.3M (=)

1.10% (3309)

1.4M (446)

3k (945)

9

Justin Bieber

91.1M (=)

2.23% (1615)

30M (21)

4.2k (575)

10

Kendall

82.9M (=)

1.88% (2079)

4.6M (173)

2.8k (1024)

11

Barbie®

82.6M (=)

0.84% (3777)

4.7M (171)

4.8k (442)

12

Nj

80.4M (=)

1.65% (2417)

4.1M (191)

3.9k (646)

13

National Geographic

80.3M (=)

0.97% (3532)

8.1M (102)

14.7k (31)

14

Leo Messi

78.5M (=)

4.00% (503)

6.3M (130)

226 (5149)

15

nike

73.9M (=)

1.42% (2767)

59.4M (5)

905 (3215)

16

Miley Cyrus

71.1M (=)

1.28% (2999)

6.4M (127)

6.4k (231)

17

Khloé

68.8M (=)

1.90% (2051)

1.7M (371)

3.1k (891)

18

Jennifer Lopez

68.5M (=)

1.03% (3433)

1.5M (406)

2k (1627)

19

KATY PERRY

67.2M (=)

1.03% (3439)

3.7M (206)

767 (3550)

20

Demi Lovato

60.4M (=)

2.43% (1414)

6.6M (119)

1.7k (1875)

21

Kourtney Kardashian

58.5M (=)

1.23% (3089)

1.3M (469)

3.3k (835)

22

Victoria's Secret

56.8M (=)

0.87% (3718)

3.8M (202)

5k (405)

23

badgalriri

56.1M (=)

1.57% (2529)

1.3M (458)

4k (621)

24

Kevin Hart

54.2M (=)

0.66% (4130)

867.5k (610)

4.5k (496)

25

Real Madrid C.F.

52.1M (=)

1.90% (2046)

8.3M (99)

1.6k (2058)

26

FC Barcelona

51.7M (=)

1.70% (2339)

3.5M (219)

9.8k (83)

27

Ellen

47.3M (=)

1.16% (3199)

289k (1148)

5k (418)

28

Justin Timberlake

45.8M (=)

1.39% (2814)

1.2M (485)

538 (4207)

29

Zendaya

44.1M (=)

2.86% (1056)

706k (702)

3.2k (861)

30

Vin Diesel

42.9M (=)

1.87% (2096)

515.2k (829)

1.2k (2560)

1

Sean Penn

48.6k (3430)

1,305.91% (=)

48.4k (2253)

4 (5786)

2

Dodge Viper

26.8k (3929)

201.69% (=)

6.2M (136)

24 (5729)

3

tv|on|fit

31k (3793)

40.08% (=)

74 (5384)

99 (5517)

4

Closeup

15.4k (4347)

37.36% (=)

55 (5441)

25 (5727)

5

The Glee Project

19.7k (4176)

35.09% (=)

4.6k (3624)

192 (5245)

6

The Beatles

117k (2648)

24.01% (=)

2.1M (320)

114 (5459)

7

Cagatay Ulusoy

2.3M (596)

22.74% (=)

587.5k (775)

81 (5575)

8

Interstellar Movie

21.8k (4100)

21.46% (=)

5.5k (3536)

80 (5579)

9

Dileep Jamma

12.1k (4522)

21.31% (=)

86 (5362)

111 (5468)

10

Disney Movie Club

20.9k (4129)

20.05% (=)

8.9k (3257)

71 (5602)

11

Red Band Society

58.9k (3278)

18.94% (=)

27.2k (2596)

139 (5386)

12

Беларусь

20k (4161)

18.90% (=)

4M (193)

142 (5377)

13

i rill alrays ruv u rong tym

31.1k (3791)

18.67% (=)

13 (5623)

10.4k (74)

14

Homayoun Shajarian

904.4k (1090)

17.95% (=)

13.1k (3038)

41 (5674)

15

Jensen Ackles

5.3M (313)

17.82% (=)

4.3M (183)

95 (5527)

16

The Millionaire Mentality

146.7k (2452)

16.62% (=)

6.9k (3402)

14 (5765)

17

_artistiq

917.3k (1084)

15.31% (=)

9.6k (3197)

287 (4972)

18

Chips Ahoy!

11.6k (4549)

15.15% (=)

119.3k (1656)

87 (5558)

19

Rabbid Peach

14.5k (4398)

14.84% (=)

82 (5369)

123 (5427)

20

Simon Baker

159.2k (2383)

14.03% (=)

74.6k (1982)

86 (5562)

21

LEGO Batman

63.8k (3212)

13.59% (=)

1.4k (4267)

301 (4920)

22

Bundespolizei Karriere

22.3k (4079)

13.59% (=)

0 (5814)

234 (5119)

23

Justpaintings

16.4k (4304)

12.88% (=)

3.9k (3716)

99 (5518)

24

SteakEat

11.7k (4543)

12.61% (=)

287 (5038)

101 (5512)

25

Unfriended

25k (3988)

12.53% (=)

1.8k (4138)

39 (5682)

26

harrystyles

21.7M (56)

12.08% (=)

35.2M (15)

404 (4617)

27

Swimming

13.8k (4427)

11.79% (=)

1 (5732)

405 (4614)

28

STABILO Singapore

11k (4584)

11.44% (=)

790 (4558)

340 (4809)

29

The Lego Movie

34.2k (3706)

11.38% (=)

92.5k (1832)

51 (5650)

30

BTS official

5M (330)

11.24% (=)

0 (5819)

342 (4801)

1

Fashionglama.com Photography

1.3k (5526)

3.41% (0)

406.9M (=)

396 (4638)

2

CONTEMPORARY ART

23.3k (4041)

9.58% (46)

278.1M (=)

100 (5514)

3

VSCO

3.3M (460)

2.37% (1477)

144.2M (=)

2.8k (1055)

4

Paris

161.5k (2370)

1.60% (2470)

68.6M (=)

813 (3444)

5

nike

73.9M (15)

1.42% (2767)

59.4M (=)

905 (3215)

6

Visit Dubai

617.2k (1326)

1.57% (2524)

55.2M (=)

1.3k (2501)

7

Dubai Airports

118.4k (2632)

1.36% (2871)

55.2M (=)

488 (4363)

8

One Direction

17.4M (74)

10.04% (40)

52.8M (=)

726 (3650)

9

CHANEL

23.7M (51)

0.73% (4000)

50.4M (=)

800 (3469)

10

visitcalifornia

292.1k (1859)

1.89% (2072)

44.7M (=)

2.8k (1053)

11

Tumblr

1.2M (935)

1.14% (3243)

44.1M (=)

650 (3865)

12

Disney

10M (165)

1.72% (2307)

40.6M (=)

2.6k (1117)

13

Gucci

16.9M (80)

0.50% (4369)

38.3M (=)

3.5k (769)

14

Dior Official

16.6M (85)

0.59% (4231)

37M (=)

2.8k (1038)

15

harrystyles

21.7M (56)

12.08% (26)

35.2M (=)

404 (4617)

16

Prada

13.2M (121)

0.40% (4498)

35.1M (=)

2.6k (1119)

17

adidas

16.1M (90)

1.23% (3091)

34.4M (=)

1.2k (2749)

18

Hermès official account

5.3M (307)

0.56% (4289)

33.9M (=)

1.3k (2429)

19

VisitMexico

122.4k (2599)

2.30% (1543)

32.8M (=)

913 (3190)

20

gopro

13M (125)

2.82% (1104)

30.6M (=)

3.7k (690)

21

Justin Bieber

91.1M (9)

2.23% (1615)

30M (=)

4.2k (575)

22

CrossFit

2.1M (648)

1.12% (3273)

29.7M (=)

7.3k (165)

23

Niall Horan

19.5M (63)

6.78% (113)

29.3M (=)

922 (3166)

24

Starbucks Coffee ☕

15.2M (93)

2.83% (1095)

28.7M (=)

1.4k (2241)

25

Las Vegas

414.6k (1611)

2.81% (1109)

27M (=)

921 (3171)

26

Louis Tomlinson

13.6M (114)

9.46% (47)

26.6M (=)

211 (5201)

27

GIVENCHY

8.9M (196)

0.49% (4388)

26.6M (=)

2.4k (1278)

28

Louis Vuitton Official

18.6M (70)

0.59% (4233)

26.3M (=)

2.1k (1493)

29

LifeTricks

1.3M (890)

0.51% (4348)

24.7M (=)

21 (5738)

30

Orange France

11.2k (4573)

4.05% (485)

24.7M (=)

1.3k (2523)

1

DEL Records

646.8k (1292)

0.37% (4523)

2.1M (322)

43.1k (=)

2

Listín Diario

192.9k (2196)

0.09% (4635)

232 (5109)

38.2k (=)

3

snoopdogg

18.8M (68)

0.41% (4490)

1.1M (526)

30.9k (=)

4

Instant Bollywood

3.6M (438)

1.89% (2066)

209.3k (1340)

30.7k (=)

5

FashionNova.com

8.5M (209)

0.50% (4376)

265.4k (1192)

26.8k (=)

6

Culturizando

692.1k (1243)

0.25% (4592)

75.5k (1975)

22.5k (=)

7

TC Televisión

696.1k (1238)

0.08% (4637)

465.7k (870)

22.1k (=)

8

Inked Magazine

1.7M (755)

0.33% (4554)

1.1M (533)

21.9k (=)

9

NBA

24.5M (48)

1.03% (3445)

10.8M (76)

21.1k (=)

10

Glamour Brasil

1.2M (938)

0.33% (4550)

39.3k (2358)

20.5k (=)

11

MLB ⚾

3.8M (419)

2.64% (1249)

4.2M (188)

20k (=)

12

HOT 97

664.3k (1270)

0.43% (4471)

874k (607)

19.5k (=)

13

SportsCenter

9.9M (171)

1.68% (2382)

230.6k (1271)

18.9k (=)

14

SuicideGirls

6.8M (261)

1.11% (3289)

1.2M (486)

18.6k (=)

15

HYPEBEAST

4.3M (375)

1.33% (2913)

8.4M (97)

18.4k (+1)

16

Del Toro ®||Matthew Chevallard

150.3k (2431)

0.60% (4210)

51.4k (2221)

18.4k (-1)

17

Motives Cosmetics Official

2.3M (597)

0.60% (4219)

647.4k (732)

18.2k (=)

18

Rebel Circus

309.2k (1817)

0.70% (4058)

98k (1780)

18.1k (=)

19

شركة مجموعة الراي الإعلامية

103.1k (2757)

0.30% (4567)

335 (4991)

17.5k (=)

20

JD

750.7k (1183)

0.68% (4100)

184 (5194)

16.9k (=)

21

Chiara Ferragni

10.2M (161)

1.41% (2785)

378.2k (999)

16.9k (=)

22

NFL

9.8M (179)

1.92% (2027)

8.5M (96)

16.8k (=)

23

SHOWPO

1.3M (892)

0.99% (3509)

26.8k (2607)

16.5k (=)

24

Pink Boutique

350.1k (1733)

0.40% (4494)

2.8k (3902)

15.9k (=)

25

curlbox

360.5k (1708)

1.53% (2592)

715.4k (695)

15.8k (=)

26

OOTD Magazine

2.8M (516)

1.27% (3011)

2.4M (295)

15.7k (=)

27

Freedom Of Style

509.4k (1458)

1.59% (2489)

30.2k (2522)

15.6k (=)

28

Telemundo

4.2M (379)

0.28% (4575)

448.1k (896)

15.2k (+1)

29

CarLifestyle

3.9M (404)

1.73% (2297)

2.7M (273)

15.2k (-1)

30

Gypsy Warrior

870.7k (1115)

1.06% (3365)

85.9k (1876)

14.9k (=)