Keep a close eye on a brand's presence on Instagram and see how they perform.

Identify brands doing best at sparking interest and conversation with the ER (Engagement Rate) ranking - Sort brands by number of followers or #hashtag popularity - Narrow down to your competitors with categories - Get a detailed analysis on each brand's profile page.

all

Brand Categories Followers ER i Average engagement rate of all media. Engagement rate is based on the likes and comments received divided by the number of followers at the time of the post. Posts on hashtag Media posted
1

Selena Gomez

118.3M (=)

2.66% (1262)

16.2M (46)

1.3k (2294)

2

Ariana Grande

104M (=)

1.36% (2869)

18.3M (42)

3.1k (809)

3

Taylor Swift

101.4M (=)

1.94% (2025)

11M (67)

975 (2870)

4

Beyoncé

100.3M (=)

2.53% (1361)

9.8M (75)

1.4k (2072)

5

Cristiano Ronaldo

98.9M (=)

2.58% (1318)

4M (179)

1.8k (1656)

6

Kim Kardashian West

98.7M (=)

1.38% (2820)

6.1M (118)

3.8k (603)

7

Kylie

92.4M (=)

1.92% (2049)

7.5M (96)

5.1k (333)

8

Justin Bieber

85.2M (=)

2.21% (1686)

28M (21)

3.9k (564)

9

therock

84.3M (=)

1.14% (3234)

1.2M (450)

2.8k (938)

10

Kendall

79.3M (=)

1.82% (2215)

4M (178)

2.8k (942)

11

Nicki Minaj

78.9M (=)

0.89% (3663)

4.2M (170)

4.5k (444)

12

National Geographic

76M (=)

1.04% (3394)

6.7M (108)

13.7k (31)

13

Nj

73.2M (=)

1.57% (2531)

3.6M (190)

3.7k (610)

14

nike

71.3M (=)

1.58% (2530)

54.9M (5)

893 (3043)

15

Leo Messi

69.8M (=)

4.37% (421)

5.6M (138)

187 (5102)

16

Khloé

66.9M (=)

2.01% (1943)

1.6M (363)

3.1k (823)

17

Miley Cyrus

64.9M (=)

1.33% (2914)

6.1M (117)

6.1k (220)

18

Jennifer Lopez

63.8M (=)

1.12% (3256)

1.4M (411)

1.8k (1646)

19

KATY PERRY

63.8M (=)

1.27% (3003)

3.4M (199)

608 (3786)

20

Demi Lovato

56.8M (=)

2.60% (1308)

6.2M (115)

1.6k (1853)

21

Kourtney Kardashian

56.4M (=)

1.24% (3067)

1.2M (471)

3.1k (795)

22

Victoria's Secret

54.5M (=)

0.93% (3567)

3.6M (193)

4.7k (389)

23

badgalriri

52.5M (=)

1.54% (2591)

1.2M (448)

3.8k (581)

24

Kevin Hart

51.1M (=)

0.67% (4026)

831.9k (578)

4.2k (484)

25

FC Barcelona

49.3M (=)

1.74% (2312)

3.2M (214)

9.3k (77)

26

Real Madrid C.F.

48.4M (=)

1.90% (2082)

7.2M (100)

1.2k (2362)

27

Ellen

44.3M (=)

1.24% (3054)

265.8k (1133)

4.7k (388)

28

Justin Timberlake

43.7M (=)

1.42% (2775)

1.2M (456)

525 (4063)

29

Zendaya

40.7M (=)

2.89% (1082)

571.1k (731)

3.1k (789)

30

Cara Delevingne

39.5M (=)

1.58% (2518)

1.6M (357)

3.3k (717)

1

Sean Penn

48.1k (3326)

1,271.81% (=)

45.2k (2199)

4 (5645)

2

Dodge Viper

24.4k (3852)

172.51% (=)

5.7M (130)

24 (5586)

3

tv|on|fit

32.3k (3622)

45.64% (=)

82 (5265)

98 (5383)

4

Closeup

15.5k (4196)

36.11% (=)

89 (5245)

25 (5584)

5

The Glee Project

20.3k (4017)

35.10% (=)

4.6k (3516)

192 (5087)

6

KVR

10.8k (4441)

28.44% (=)

9.8k (3109)

38 (5540)

7

The Beatles

118.8k (2525)

23.96% (=)

1.9M (318)

114 (5319)

8

Interstellar Movie

22.2k (3942)

21.08% (+1)

5.2k (3466)

80 (5443)

9

Cagatay Ulusoy

1.9M (643)

20.86% (-1)

443.8k (843)

79 (5447)

10

Disney Movie Club

20.7k (3997)

19.64% (=)

8.4k (3186)

71 (5465)

11

Беларусь

20k (4032)

19.49% (=)

3.4M (200)

133 (5265)

12

Red Band Society

59.4k (3152)

18.83% (=)

26.4k (2512)

139 (5242)

13

Homayoun Shajarian

714.6k (1163)

18.59% (=)

10.2k (3083)

35 (5552)

14

The Millionaire Mentality

151.4k (2324)

16.64% (=)

6.8k (3309)

14 (5620)

15

_artistiq

958.3k (1004)

15.30% (=)

8.8k (3159)

290 (4789)

16

TheEvilWithin

18.4k (4087)

14.96% (=)

74.5k (1877)

71 (5464)

17

Chips Ahoy!

11.6k (4393)

14.78% (=)

117.3k (1591)

87 (5423)

18

Simon Baker

147.8k (2341)

14.56% (=)

68.9k (1937)

86 (5426)

19

Bundespolizei Karriere

14.5k (4241)

14.21% (=)

0 (5635)

178 (5130)

20

LEGO Batman

65.3k (3063)

13.59% (=)

1.4k (4140)

301 (4750)

21

Kevin Spacey

404.4k (1555)

13.35% (=)

89.2k (1760)

31 (5565)

22

Justpaintings

14.2k (4256)

13.31% (=)

2.8k (3771)

92 (5405)

23

The Lego Movie

34.3k (3583)

12.86% (=)

90.6k (1745)

49 (5516)

24

Unfriended

25.9k (3813)

12.49% (=)

1.9k (3986)

39 (5536)

25

harrystyles

20.2M (54)

12.19% (+1)

34.1M (16)

398 (4443)

26

SteakEat

10.1k (4488)

12.04% (-1)

221 (4989)

93 (5399)

27

Swimming

14.7k (4229)

11.81% (=)

2 (5594)

405 (4431)

28

Henrikh Mkhitaryan

1.5M (757)

11.60% (=)

298 (4886)

69 (5469)

29

michael clifford

4.9M (307)

11.50% (=)

300.4k (1062)

392 (4465)

30

Mono County Tourism

13.3k (4307)

11.06% (=)

2.5k (3825)

561 (3931)

1

Fashionglama.com Photography

1.2k (5388)

3.39% (0)

365.3M (=)

383 (4496)

2

CONTEMPORARY ART

22.2k (3941)

10.86% (32)

244.9M (=)

98 (5384)

3

VSCO

3.2M (446)

2.55% (1342)

131.5M (=)

2.5k (1079)

4

Paris

157.2k (2293)

1.82% (2213)

62.4M (=)

727 (3446)

5

nike

71.3M (14)

1.58% (2530)

54.9M (=)

893 (3043)

6

One Direction

17.5M (64)

10.02% (39)

51.9M (=)

726 (3451)

7

Visit Dubai

558.7k (1332)

1.58% (2524)

51.4M (=)

1.1k (2571)

8

Dubai Airports

101k (2667)

1.59% (2502)

51.4M (=)

430 (4352)

9

CHANEL

20.7M (51)

0.83% (3765)

48.4M (=)

671 (3606)

10

Tumblr

1.1M (947)

1.31% (2959)

40.7M (=)

540 (4013)

11

visitcalifornia

265.3k (1844)

2.01% (1942)

39.8M (=)

2.5k (1061)

12

Disney

9.1M (165)

1.92% (2056)

37.5M (=)

2.3k (1215)

13

Gucci

14.5M (85)

0.51% (4242)

36M (=)

3.1k (822)

14

Dior Official

15.1M (80)

0.66% (4056)

35.6M (=)

2.3k (1209)

15

Prada

12.2M (109)

0.46% (4310)

34.3M (=)

2.2k (1247)

16

harrystyles

20.2M (54)

12.19% (25)

34.1M (=)

398 (4443)

17

Hermès official account

4.7M (320)

0.65% (4066)

32.7M (=)

1.1k (2537)

18

adidas

13.9M (91)

1.30% (2960)

30.4M (=)

1.1k (2599)

19

VisitMexico

75.3k (2936)

1.75% (2288)

29.4M (=)

708 (3499)

20

Niall Horan

19.3M (58)

7.42% (92)

28.7M (=)

827 (3186)

21

Justin Bieber

85.2M (8)

2.21% (1686)

28M (=)

3.9k (564)

22

gopro

12.2M (110)

3.07% (953)

27.9M (=)

3.4k (697)

23

Starbucks Coffee ☕

14M (89)

2.99% (1002)

27.4M (=)

1.4k (2171)

24

CrossFit

1.9M (648)

1.23% (3082)

26.4M (=)

6.4k (200)

25

GIVENCHY

8.2M (190)

0.53% (4220)

26.2M (=)

2.3k (1240)

26

Louis Tomlinson

13M (99)

10.61% (34)

26M (=)

173 (5146)

27

Las Vegas

371.9k (1615)

2.77% (1177)

25.5M (=)

873 (3078)

28

Louis Vuitton Official

16.6M (69)

0.65% (4068)

25.2M (=)

1.9k (1524)

29

LifeTricks

1.3M (845)

0.51% (4240)

24.1M (=)

21 (5595)

30

Burberry

9.2M (159)

0.72% (3945)

23.9M (=)

3k (868)

1

DEL Records

615.7k (1257)

0.38% (4379)

2M (309)

42.1k (=)

2

Listín Diario

178.1k (2174)

0.10% (4480)

219 (4995)

32.9k (=)

3

snoopdogg

16.9M (68)

0.43% (4333)

961.7k (529)

28.9k (=)

4

Instant Bollywood ⚡

2.9M (474)

1.36% (2865)

177.3k (1361)

26.9k (=)

5

FashionNova.com

7.5M (210)

0.54% (4213)

174.2k (1371)

23.1k (=)

6

Culturizando

676.3k (1191)

0.25% (4447)

69.7k (1927)

21.2k (=)

7

NBA

22.8M (48)

1.03% (3406)

9.7M (76)

20.1k (=)

8

Inked Magazine

1.5M (752)

0.32% (4413)

867.2k (562)

20k (=)

9

Glamour Brasil

1.1M (908)

0.35% (4397)

36.8k (2298)

19.2k (=)

10

TC Televisión

633k (1237)

0.08% (4483)

475.4k (808)

18.6k (=)

11

MLB ⚾

3.5M (406)

2.77% (1180)

3.7M (187)

18.2k (=)

12

Motives Cosmetics Official

2.3M (543)

0.62% (4100)

620.7k (700)

17.9k (=)

13

Del Toro ®||Matthew Chevallard

150k (2329)

0.62% (4104)

49.5k (2154)

17.8k (=)

14

SuicideGirls

6.4M (252)

1.17% (3175)

1.1M (497)

17.7k (=)

15

HOT 97

619.2k (1251)

0.48% (4287)

776.5k (606)

17.2k (=)

16

SportsCenter

9.1M (164)

1.71% (2348)

203.2k (1283)

16.9k (=)

17

Chiara Ferragni

9M (175)

1.30% (2961)

338.2k (994)

16.4k (=)

18

HYPEBEAST

3.7M (381)

1.36% (2867)

6.7M (106)

16k (=)

19

Rebel Circus

292.2k (1781)

0.71% (3971)

86k (1790)

16k (=)

20

NFL

9.2M (158)

2.02% (1931)

8M (92)

15.6k (=)

21

Freedom Of Style

509.4k (1395)

1.59% (2507)

27.7k (2483)

15.6k (=)

22

curlbox

352.9k (1648)

1.59% (2501)

671.3k (666)

15.5k (=)

23

JD Sports Official

705.6k (1173)

2.01% (1933)

893 (4359)

15.5k (=)

24

Pink Boutique

332.1k (1689)

0.41% (4360)

2.7k (3789)

15.2k (=)

25

OOTD Magazine

2.8M (485)

1.37% (2858)

2M (304)

14.8k (=)

26

SHOWPO

1.2M (872)

1.00% (3458)

21.8k (2633)

14.8k (=)

27

شركة مجموعة الراي الإعلامية

94.6k (2722)

0.33% (4412)

272 (4916)

14.6k (=)

28

Gypsy Warrior

870.3k (1062)

1.08% (3328)

83.3k (1810)

14.6k (=)

29

CarLifestyle

3.9M (366)

1.87% (2133)

2.2M (294)

13.9k (=)

30

Her World Singapore

37.3k (3526)

0.53% (4221)

3.3k (3711)

13.7k (=)