Keep a close eye on a brand's presence on Instagram and see how they perform.

Identify brands doing best at sparking interest and conversation with the ER (Engagement Rate) ranking - Sort brands by number of followers or #hashtag popularity - Narrow down to your competitors with categories - Get a detailed analysis on each brand's profile page.

all

Brand Categories Followers ER i Average engagement rate of all media. Engagement rate is based on the likes and comments received divided by the number of followers at the time of the post. Posts on hashtag Media posted
1

Selena Gomez

104.2M (=)

2.61% (1368)

14.3M (47)

1.2k (2099)

2

Taylor Swift

94.3M (=)

1.97% (2061)

10.4M (65)

955 (2632)

3

Ariana Grande

90.9M (=)

1.45% (2738)

16.8M (41)

2.7k (835)

4

Beyoncé

89.7M (=)

2.53% (1448)

9.2M (70)

1.4k (1871)

5

Kim Kardashian West

88.7M (=)

1.39% (2827)

5M (133)

3.6k (530)

6

Cristiano Ronaldo

83.5M (=)

2.66% (1328)

3.5M (174)

1.6k (1632)

7

Kylie

80.6M (=)

1.88% (2151)

6M (106)

4.8k (303)

8

Justin Bieber

77.9M (=)

1.66% (2431)

26M (18)

3.8k (485)

9

therock

72M (=)

1.27% (3011)

1.1M (450)

2.5k (936)

10

Kendall

69.9M (=)

1.78% (2295)

3.3M (183)

2.7k (834)

11

Nicki Minaj

69.9M (=)

0.94% (3523)

3.7M (169)

4.2k (408)

12

nike

67.5M (=)

1.76% (2309)

50.1M (5)

880 (2802)

13

National Geographic

64.8M (=)

1.16% (3161)

5.2M (124)

12.5k (31)

14

Nj

63M (=)

1.52% (2648)

3.2M (188)

3.6k (546)

15

Leo Messi

60.7M (=)

4.22% (510)

5M (132)

180 (4889)

16

Khloé

59.6M (=)

2.19% (1795)

1.4M (366)

3.1k (691)

17

KATY PERRY

59.2M (=)

1.51% (2657)

3.3M (185)

504 (3830)

18

Miley Cyrus

56.8M (=)

1.42% (2778)

6M (105)

5.7k (199)

19

Jennifer Lopez

54.4M (=)

1.24% (3050)

1.2M (428)

1.6k (1626)

20

Demi Lovato

50.6M (=)

2.68% (1309)

5.9M (107)

1.5k (1766)

21

Kourtney Kardashian

50M (=)

1.25% (3039)

1,000k (478)

3k (741)

22

Victoria's Secret

48.5M (=)

1.05% (3344)

3.4M (178)

4.3k (391)

23

badgalriri

46.7M (=)

1.54% (2616)

1.1M (448)

3.7k (509)

24

Kevin Hart

45.3M (=)

0.68% (3897)

802.8k (544)

3.9k (457)

25

FC Barcelona

42.6M (=)

1.80% (2272)

2.8M (210)

8.8k (67)

26

Real Madrid C.F.

41M (=)

2.04% (1978)

6.5M (100)

952 (2637)

27

Justin Timberlake

39.1M (=)

1.42% (2780)

1.2M (429)

498 (3852)

28

Ellen

37.5M (=)

1.46% (2735)

232.1k (1110)

4.2k (395)

29

Cara Delevingne

35.7M (=)

1.55% (2604)

1.5M (343)

3.2k (643)

30

Zendaya

35.3M (=)

3.06% (1035)

500.7k (727)

3k (718)

1

Sean Penn

46.6k (3170)

1,226.60% (=)

41.9k (2126)

4 (5418)

2

Dodge Viper

22k (3757)

143.00% (=)

5.2M (126)

24 (5360)

3

Mattel

32.3k (3455)

91.65% (=)

569.6k (676)

14 (5395)

4

tv|on|fit

28.9k (3542)

48.62% (=)

79 (5068)

97 (5162)

5

The Glee Project

21.1k (3788)

35.16% (=)

4.7k (3365)

192 (4849)

6

Closeup

15.6k (4010)

35.02% (=)

85 (5055)

25 (5357)

7

The Beatles

119.7k (2380)

23.87% (=)

1.8M (308)

114 (5093)

8

Беларусь

19.1k (3862)

20.66% (=)

2.9M (205)

108 (5111)

9

Interstellar Movie

21.8k (3765)

19.26% (=)

4.8k (3351)

80 (5219)

10

Red Band Society

61.8k (2941)

18.79% (=)

26.4k (2368)

139 (5013)

11

Homayoun Shajarian

552.8k (1247)

18.36% (=)

8.5k (3032)

31 (5342)

12

Toda Pasión

19.1k (3865)

17.88% (=)

2 (5379)

8 (5409)

13

Disney Movie Club

18.9k (3872)

17.51% (=)

7.7k (3091)

71 (5251)

14

The Millionaire Mentality

157.5k (2151)

16.60% (=)

6.7k (3171)

14 (5398)

15

Henrikh Mkhitaryan

859.5k (997)

16.22% (=)

86 (5053)

30 (5347)

16

The Lego Movie

30.4k (3502)

15.51% (=)

88k (1654)

46 (5309)

17

Cas

1M (913)

15.37% (=)

7.6k (3101)

289 (4549)

18

Chips Ahoy!

11.3k (4225)

15.27% (=)

113.8k (1513)

86 (5199)

19

Michael Schumacher

129.8k (2302)

15.26% (=)

11.7k (2863)

15 (5391)

20

TheEvilWithin

18.2k (3898)

14.25% (=)

73.6k (1770)

71 (5250)

21

Simon Baker

134.3k (2274)

14.13% (=)

63.1k (1867)

85 (5203)

22

LEGO Batman

66k (2878)

13.79% (=)

1.4k (3959)

300 (4500)

23

CONTEMPORARY ART

18.4k (3890)

13.62% (=)

208.4M (1)

79 (5225)

24

Justpaintings

12.5k (4159)

13.55% (=)

1.9k (3798)

87 (5194)

25

Kevin Spacey

354.3k (1550)

12.91% (=)

82.3k (1690)

30 (5345)

26

Bobby Arthur Jewelry

21.4k (3775)

12.44% (+1)

159 (4906)

87 (5193)

27

Unfriended

26.9k (3599)

12.43% (-1)

1.9k (3796)

39 (5326)

28

harrystyles

19.4M (47)

12.38% (=)

33.3M (15)

391 (4197)

29

Blake Shelton

1.3M (772)

12.35% (=)

331.2k (917)

3 (5420)

30

Wake And Bake Entertainment®

18.8k (3878)

12.05% (=)

24.2k (2432)

80 (5221)

1

CONTEMPORARY ART

18.4k (3890)

13.62% (23)

208.4M (=)

79 (5225)

2

VSCO

2.9M (430)

2.90% (1145)

116.5M (=)

2.2k (1117)

3

Paris

151.5k (2183)

2.01% (2014)

55.5M (=)

673 (3308)

4

One Direction

17.1M (54)

10.00% (46)

51.1M (=)

726 (3153)

5

nike

67.5M (12)

1.76% (2309)

50.1M (=)

880 (2802)

6

Visit Dubai

418.5k (1428)

1.58% (2563)

46.5M (=)

909 (2737)

7

Dubai Airports

75.5k (2753)

2.01% (2012)

46.5M (=)

368 (4282)

8

CHANEL

16.7M (55)

0.89% (3589)

46.2M (=)

575 (3603)

9

Tumblr

973.2k (926)

1.51% (2654)

37M (=)

442 (4028)

10

visitcalifornia

229.2k (1830)

2.25% (1728)

34.9M (=)

2.2k (1119)

11

Dior Official

12.8M (81)

0.75% (3806)

34.2M (=)

1.9k (1366)

12

Gucci

11.7M (93)

0.55% (4054)

34M (=)

2.5k (898)

13

Disney

7.7M (169)

2.20% (1774)

33.7M (=)

1.9k (1360)

14

Prada

10.5M (111)

0.53% (4085)

33.4M (=)

1.9k (1345)

15

harrystyles

19.4M (47)

12.38% (28)

33.3M (=)

391 (4197)

16

Hermès official account

3.7M (334)

0.74% (3829)

31.3M (=)

1.1k (2385)

17

Niall Horan

18M (50)

7.63% (92)

28.2M (=)

785 (3000)

18

Justin Bieber

77.9M (8)

1.66% (2431)

26M (=)

3.8k (485)

19

GIVENCHY

7M (194)

0.61% (3986)

25.8M (=)

2k (1266)

20

adidas

11.8M (92)

1.53% (2627)

25.8M (=)

1k (2471)

21

VisitMexico

46.4k (3174)

1.64% (2476)

25.7M (=)

617 (3469)

22

Starbucks Coffee ☕

12.4M (87)

3.23% (938)

25.6M (=)

1.3k (2053)

23

Louis Tomlinson

11.5M (96)

11.12% (35)

25.4M (=)

147 (4988)

24

gopro

10.9M (103)

3.33% (867)

24.8M (=)

3.1k (680)

25

Louis Vuitton Official

14M (73)

0.75% (3804)

24.1M (=)

1.7k (1536)

26

Las Vegas

323.1k (1609)

2.95% (1115)

24.1M (=)

790 (2986)

27

LifeTricks

1.3M (779)

0.51% (4098)

23.7M (=)

21 (5373)

28

Burberry

8.2M (156)

0.83% (3687)

23.5M (=)

2.7k (827)

29

Cartier Official

4.1M (317)

0.87% (3633)

23.4M (=)

797 (2966)

30

Kik

185.7k (2004)

3.26% (916)

23M (=)

300 (4494)

1

DEL Records

567.8k (1230)

0.39% (4204)

2M (287)

41.1k (=)

2

snoopdogg

13.7M (75)

0.47% (4141)

840.1k (530)

26.7k (=)

3

Listín Diario

142.6k (2226)

0.09% (4291)

162 (4900)

26.5k (=)

4

Instant Bollywood

2M (550)

1.22% (3094)

145k (1379)

23.2k (=)

5

Culturizando

651.6k (1137)

0.25% (4262)

59.6k (1901)

19.4k (=)

6

FashionNova.com

5.8M (239)

0.59% (4005)

104.4k (1554)

19k (=)

7

Glamour Brasil

1.1M (878)

0.38% (4217)

34k (2230)

17.9k (=)

8

Inked Magazine

1.4M (734)

0.31% (4244)

674.4k (617)

17.6k (=)

9

Motives Cosmetics Official

2.3M (506)

0.65% (3947)

589k (664)

17.4k (=)

10

NBA

19.8M (46)

1.16% (3170)

8.6M (73)

17.3k (=)

11

Del Toro ®||Matthew Chevallard

150.3k (2194)

0.65% (3952)

47.5k (2053)

17.1k (=)

12

MLB ⚾

3.2M (395)

2.93% (1128)

3.3M (184)

17k (=)

13

SuicideGirls

5.8M (238)

1.26% (3025)

975.4k (492)

16.6k (=)

14

Chiara Ferragni

7.4M (182)

1.23% (3078)

286.5k (1004)

15.6k (=)

15

✖️ 100FlavoursUK ✖️

509.4k (1294)

1.59% (2549)

25k (2413)

15.6k (=)

16

curlbox

342.1k (1568)

1.68% (2409)

627.5k (641)

15.3k (=)

17

HOT 97

551.4k (1251)

0.54% (4067)

690.3k (605)

14.9k (=)

18

Pink Boutique

314.6k (1622)

0.41% (4190)

2.6k (3657)

14.5k (=)

19

SportsCenter

7.8M (165)

1.80% (2269)

180.6k (1269)

14.1k (=)

20

Gypsy Warrior

863.6k (993)

1.13% (3219)

78.3k (1728)

13.8k (=)

21

JD Sports Official

629.6k (1162)

0.55% (4059)

752 (4264)

13.7k (=)

22

NFL

7.9M (164)

2.18% (1806)

7.2M (90)

13.7k (=)

23

TC Televisión

573.7k (1219)

0.09% (4292)

487.4k (736)

13.6k (=)

24

HYPEBEAST

3.1M (406)

1.43% (2774)

5M (130)

13.5k (=)

25

GETTINLOW® official, Indonesia

134.4k (2272)

0.96% (3483)

332.5k (914)

13.4k (=)

26

CARLiFESTYLE

3.8M (329)

2.02% (1998)

1.7M (316)

13.4k (=)

27

Rebel Circus

266.6k (1738)

0.73% (3837)

76.2k (1741)

13.3k (=)

28

Her World Singapore

35k (3398)

0.56% (4047)

2.9k (3613)

13.2k (=)

29

OOTD Magazine

2.8M (443)

1.53% (2637)

1.6M (329)

12.9k (=)

30

SHOWPO

1.1M (842)

1.02% (3391)

16.7k (2656)

12.7k (=)