Keep a close eye on a brand's presence on Instagram and see how they perform.

Identify brands doing best at sparking interest and conversation with the ER (Engagement Rate) ranking - Sort brands by number of followers or #hashtag popularity - Narrow down to your competitors with categories - Get a detailed analysis on each brand's profile page.

all

Brand Categories Followers ER i Average engagement rate of all media. Engagement rate is based on the likes and comments received divided by the number of followers at the time of the post. Posts on hashtag Media posted
2

Ariana Grande

111.3M (=)

1.38% (2831)

19.8M (42)

3.2k (841)

3

Cristiano Ronaldo

107.2M (=)

2.64% (1259)

4.3M (179)

1.9k (1639)

5

Taylor Swift

102.7M (=)

1.94% (1995)

11.4M (69)

977 (3012)

6

Kim Kardashian West

102M (=)

1.35% (2883)

6.8M (112)

3.9k (620)

7

Kylie

96.1M (=)

1.96% (1965)

8.4M (93)

5.3k (349)

9

Justin Bieber

90.1M (=)

2.28% (1575)

29.5M (21)

4.1k (576)

10

Kendall

82.3M (=)

1.87% (2092)

4.5M (172)

2.8k (1011)

12

National Geographic

79.5M (=)

0.98% (3501)

7.8M (100)

14.5k (31)

13

Nj

78.3M (=)

1.62% (2447)

3.9M (193)

3.8k (642)

15

nike

73.4M (=)

1.43% (2754)

58.3M (5)

904 (3172)

17

Khloé

68.5M (=)

1.92% (2021)

1.7M (366)

3.1k (877)

20

Demi Lovato

59.7M (=)

2.46% (1399)

6.5M (118)

1.7k (1886)

21

badgalriri

59M (+2)

1.55% (2558)

1.3M (456)

3.9k (611)

22

Kourtney Kardashian

58.3M (-1)

1.23% (3084)

1.3M (469)

3.3k (820)

23

Victoria's Secret

56.6M (-1)

0.89% (3682)

3.7M (199)

5k (406)

24

Kevin Hart

53.7M (=)

0.66% (4106)

857.8k (600)

4.5k (492)

27

Ellen

47M (=)

1.17% (3185)

284.1k (1141)

5k (407)

29

Zendaya

43.4M (=)

2.87% (1063)

655.2k (719)

3.2k (849)

32

Shakira

40.7M (=)

1.59% (2490)

949k (557)

870 (3258)

33

Cara Delevingne

40.4M (=)

1.60% (2474)

1.7M (369)

3.5k (756)

34

David Beckham

38.9M (=)

2.77% (1151)

483.5k (843)

642 (3841)

36

champagnepapi

37.5M (=)

1.41% (2790)

384.6k (968)

3.8k (643)

37

Gigi Hadid

35.2M (=)

1.94% (2004)

2.3M (296)

2.5k (1204)

38

James Rodríguez

32.4M (=)

2.55% (1323)

623.3k (737)

685 (3731)

39

LeBron James

31.9M (=)

1.45% (2710)

2.7M (263)

1.4k (2266)

41

Zac Efron

29.8M (=)

4.68% (333)

552.6k (785)

436 (4478)

42

Nike Football (Soccer)

29.1M (=)

2.89% (1030)

596.8k (753)

1.4k (2226)

43

MALUMA

26.9M (=)

1.40% (2801)

879.9k (591)

5.7k (299)

47

xoxo, Gaga

24.9M (=)

1.39% (2815)

4.4M (177)

2.5k (1159)

48

NBA

24.2M (=)

1.03% (3434)

10.6M (76)

21k (9)

3

tv|on|fit

31k (3763)

45.58% (=)

79 (5339)

98 (5483)

5

The Glee Project

19.9k (4140)

35.10% (=)

4.6k (3599)

192 (5210)

6

The Beatles

117.6k (2609)

24.01% (=)

2M (320)

114 (5425)

12

Беларусь

20.1k (4133)

18.90% (=)

3.9M (194)

142 (5349)

15

The Millionaire Mentality

147.8k (2423)

16.63% (=)

6.9k (3381)

14 (5724)

19

Simon Baker

155.9k (2376)

13.91% (=)

72.1k (1977)

86 (5526)

26

harrystyles

21.4M (56)

12.07% (+1)

34.9M (15)

404 (4575)

30

michael clifford

4.9M (326)

11.20% (+1)

301.8k (1115)

405 (4570)

33

Jacob Artist

466.1k (1518)

10.80% (=)

16.7k (2856)

84 (5539)

36

Mono County Tourism

15.7k (4301)

10.45% (-1)

3.1k (3819)

650 (3821)

40

One Direction

17.5M (72)

10.03% (=)

52.6M (8)

726 (3615)

41

Ted Wells Living:Simple

10.2k (4605)

10.01% (=)

528 (4747)

571 (4061)

42

FAUVE

83.9k (2919)

9.92% (=)

101.4k (1735)

424 (4509)

43

TONI MAHFUD†

3.2M (478)

9.91% (=)

46.5k (2245)

926 (3127)

44

queensuniversity

21.1k (4093)

9.86% (=)

52.6k (2189)

643 (3839)

46

Tarkan Tevetoğlu

1.5M (804)

9.60% (=)

250.5k (1207)

97 (5486)

47

Louis Tomlinson

13.4M (107)

9.57% (=)

26.5M (27)

205 (5181)

49

True Blood

215.1k (2080)

9.44% (=)

3k (3829)

306 (4868)

63

Elon University

19.2k (4162)

8.45% (=)

56.4k (2137)

1k (2915)

64

Grand Canyon University

32.3k (3729)

8.44% (=)

140.4k (1548)

762 (3520)

65

Cimorelli

649.2k (1273)

8.38% (=)

175.1k (1423)

2k (1572)

69

Carl Hedin

104.7k (2720)

8.09% (=)

3 (5661)

1.8k (1739)

73

alexgoot

196.2k (2163)

7.92% (=)

10.1k (3151)

375 (4670)

74

Samuel Umtiti

1.9M (682)

7.92% (=)

419 (4862)

245 (5061)

78

William & Mary

18.2k (4203)

7.81% (=)

24k (2653)

707 (3654)

79

MileSplit

91.5k (2833)

7.76% (=)

8.7k (3242)

1.4k (2283)

82

Seventeen Magazine

16.3k (4276)

7.68% (=)

34.2k (2418)

49 (5622)

88

Dartmouth College

35.7k (3645)

7.50% (=)

240.5k (1230)

932 (3112)

93

Furby

28.7k (3839)

7.37% (=)

524.6k (810)

293 (4917)

101

IM5 Band

104.2k (2726)

7.19% (+1)

17.2k (2835)

1.2k (2587)

3

VSCO

3.3M (457)

2.40% (1452)

141.2M (=)

2.7k (1057)

5

nike

73.4M (15)

1.43% (2754)

58.3M (=)

904 (3172)

8

One Direction

17.5M (72)

10.03% (40)

52.6M (=)

726 (3615)

10

visitcalifornia

286.9k (1853)

1.91% (2037)

43.6M (=)

2.7k (1058)

11

Tumblr

1.2M (939)

1.17% (3181)

43.2M (=)

625 (3909)

13

Gucci

16.4M (82)

0.50% (4356)

37.7M (=)

3.4k (776)

15

harrystyles

21.4M (56)

12.07% (26)

34.9M (=)

404 (4575)

18

adidas

15.6M (88)

1.25% (3042)

33.4M (=)

1.1k (2721)

20

gopro

12.9M (122)

2.86% (1069)

29.9M (=)

3.6k (693)

21

Justin Bieber

90.1M (9)

2.28% (1575)

29.5M (=)

4.1k (576)

22

Niall Horan

19.5M (60)

6.80% (116)

29.2M (=)

916 (3139)

24

Starbucks Coffee ☕

15M (93)

2.85% (1074)

28.4M (=)

1.4k (2234)

25

Las Vegas

406k (1607)

2.80% (1128)

26.6M (=)

909 (3155)

27

Louis Tomlinson

13.4M (107)

9.57% (47)

26.5M (=)

205 (5181)

28

Louis Vuitton Official

18.2M (70)

0.59% (4209)

26M (=)

2.1k (1484)

30

Orange France

11.2k (4537)

4.05% (489)

24.3M (=)

1.3k (2488)

31

Burberry

9.7M (174)

0.65% (4133)

24.1M (=)

3.2k (860)

33

youtube

10.1M (156)

1.08% (3336)

23.8M (=)

1.2k (2670)

36

Zayn Malik

459.3k (1526)

6.26% (144)

22.9M (=)

913 (3149)

39

BMW

12.8M (123)

2.10% (1785)

22.7M (=)

3.9k (626)

42

Ariana Grande

111.3M (2)

1.38% (2831)

19.8M (=)

3.2k (841)

43

Michael Kors

10.3M (151)

0.51% (4343)

19.6M (=)

3.7k (678)

44

LOOKBOOK

1.1M (965)

1.32% (2918)

18.7M (=)

7.1k (172)

47

Balenciaga

3.9M (398)

0.54% (4289)

16.4M (=)

1k (2886)

48

etsy

1.5M (813)

0.77% (3917)

16.3M (=)

2k (1544)

51

Christian Louboutin

10.1M (158)

0.91% (3625)

15.4M (=)

3.5k (746)

52

SAINT LAURENT

2.4M (557)

0.69% (4064)

15.4M (=)

279 (4959)

54

Marvel Entertainment

13.3M (108)

1.79% (2218)

14.9M (=)

1.3k (2396)

56

VERSACE

9.7M (176)

0.65% (4128)

14.6M (=)

2.8k (1017)

58

Visit Colorado

119.2k (2601)

2.56% (1314)

14.1M (=)

4.7k (453)

3

snoopdogg

18.4M (69)

0.41% (4459)

1.1M (525)

30.4k (=)

4

Instant Bollywood

3.5M (439)

1.42% (2764)

201.6k (1340)

29.9k (=)

5

FashionNova.com

8.3M (206)

0.50% (4349)

239.4k (1235)

26k (=)

6

Culturizando

689.8k (1233)

0.25% (4566)

74.2k (1958)

22.2k (=)

7

Inked Magazine

1.6M (752)

0.32% (4525)

1M (541)

21.5k (=)

9

NBA

24.2M (48)

1.03% (3434)

10.6M (76)

21k (=)

10

Glamour Brasil

1.2M (931)

0.34% (4517)

38.6k (2345)

20.1k (=)

11

MLB ⚾

3.7M (416)

2.66% (1242)

4M (188)

19.5k (=)

12

HOT 97

659.3k (1260)

0.44% (4438)

850.1k (605)

19.2k (=)

14

SuicideGirls

6.8M (257)

1.12% (3265)

1.2M (487)

18.5k (=)

15

Del Toro ®||Matthew Chevallard

150.6k (2407)

0.61% (4185)

51k (2204)

18.3k (=)

16

Motives Cosmetics Official

2.3M (586)

0.60% (4191)

641.4k (725)

18.2k (=)

17

HYPEBEAST

4.2M (376)

1.34% (2895)

8M (99)

17.9k (=)

19

شركة مجموعة الراي الإعلامية

100.5k (2754)

0.30% (4538)

324 (4967)

16.9k (+1)

20

Chiara Ferragni

10M (160)

1.40% (2812)

370.7k (994)

16.9k (-1)

22

NFL

9.7M (175)

1.96% (1963)

8.3M (95)

16.3k (=)

23

SHOWPO

1.3M (892)

0.99% (3494)

25.7k (2612)

16.1k (=)

25

curlbox

359.5k (1697)

1.54% (2571)

704.2k (687)

15.8k (=)

26

Freedom Of Style

509.4k (1448)

1.59% (2486)

29.5k (2516)

15.6k (=)

28

Gypsy Warrior

871.5k (1100)

1.06% (3361)

85.6k (1858)

14.9k (=)

30

Telemundo

4.1M (381)

0.28% (4547)

437.6k (891)

14.8k (=)

31

National Geographic

79.5M (12)

0.98% (3501)

7.8M (100)

14.5k (=)

32

Her World Singapore

38.3k (3599)

0.51% (4337)

3.6k (3734)

13.9k (=)

35

GETTINLOW® official, Indonesia

153.7k (2391)

0.98% (3513)

418.9k (922)

13.6k (=)

37

Sony Music Latin

319.7k (1779)

0.24% (4573)

14.5k (2956)

13.1k (=)

38

HIGHSNOBIETY

1.7M (738)

1.31% (2933)

2.1M (309)

13k (=)

39

Oklahoma City Thunder

2.9M (506)

1.04% (3404)

63.8k (2062)

12.9k (=)

40

ELLE UK

790.7k (1149)

0.49% (4372)

39.3k (2332)

12.8k (=)

41

Racer X Online

691.1k (1230)

1.42% (2774)

3.4k (3782)

12.8k (=)

42

Perez Hilton

684.4k (1237)

0.74% (3969)

31.3k (2470)

12.8k (=)