Keep a close eye on a brand's presence on Instagram and see how they perform.

Identify brands doing best at sparking interest and conversation with the ER (Engagement Rate) ranking - Sort brands by number of followers or #hashtag popularity - Narrow down to your competitors with categories - Get a detailed analysis on each brand's profile page.

all

Brand Categories Followers ER i Average engagement rate of all media. Engagement rate is based on the likes and comments received divided by the number of followers at the time of the post. Posts on hashtag Media posted
1

Selena Gomez

127.6M (=)

2.67% (1215)

18.5M (46)

1.4k (2407)

2

Ariana Grande

113.9M (=)

1.39% (2824)

20.9M (42)

3.3k (846)

3

Cristiano Ronaldo

111.6M (=)

2.66% (1222)

4.7M (174)

2k (1638)

4

Beyoncé

106.8M (=)

2.44% (1391)

10.6M (81)

1.5k (2214)

5

Taylor Swift

103.6M (=)

1.92% (2007)

11.8M (69)

18 (5788)

6

Kim Kardashian West

103.3M (=)

1.33% (2921)

7.3M (111)

4k (648)

7

Kylie

97.6M (=)

1.97% (1914)

9.1M (90)

5.3k (380)

8

therock

93.8M (=)

1.10% (3323)

1.5M (441)

3k (958)

9

Justin Bieber

91.7M (=)

2.14% (1703)

30.6M (22)

4.2k (583)

10

Kendall

83.4M (=)

1.89% (2053)

4.8M (172)

2.8k (1052)

11

Barbie®

83.3M (=)

0.83% (3810)

4.9M (169)

5k (434)

12

Nj

81.9M (=)

1.68% (2361)

4.3M (187)

3.9k (656)

13

National Geographic

81.5M (=)

0.95% (3577)

8.5M (100)

15k (30)

14

Leo Messi

80.4M (=)

3.82% (567)

6.6M (127)

251 (5117)

15

nike

74.4M (=)

1.36% (2882)

60.7M (5)

912 (3264)

16

Miley Cyrus

71.9M (=)

1.26% (3040)

6.4M (129)

6.5k (232)

17

Khloé

69.1M (=)

1.89% (2048)

1.8M (374)

3.2k (911)

18

Jennifer Lopez

69M (=)

1.02% (3468)

1.6M (405)

2k (1641)

19

KATY PERRY

67.5M (=)

0.99% (3514)

3.8M (206)

806 (3509)

20

Demi Lovato

61.1M (=)

2.36% (1473)

6.7M (120)

1.8k (1843)

21

Kourtney Kardashian

58.7M (=)

1.23% (3101)

1.3M (471)

3.3k (850)

22

Victoria's Secret

57.1M (=)

0.85% (3769)

3.9M (203)

5.1k (405)

23

badgalriri

56.8M (=)

1.56% (2536)

1.4M (458)

4k (626)

24

Kevin Hart

54.7M (=)

0.66% (4155)

900.3k (611)

4.6k (502)

25

Real Madrid C.F.

52.7M (=)

1.88% (2069)

8.5M (98)

1.6k (2006)

26

FC Barcelona

52.2M (=)

1.69% (2340)

3.5M (218)

9.9k (82)

27

Ellen

47.8M (=)

1.13% (3264)

296.7k (1154)

5.1k (415)

28

Justin Timberlake

46.1M (=)

1.40% (2799)

1.3M (490)

543 (4244)

29

Zendaya

44.6M (=)

2.87% (1051)

751.7k (685)

3.2k (886)

30

Vin Diesel

43.8M (=)

1.86% (2082)

523.5k (835)

1.3k (2594)

1

Sean Penn

48.8k (3471)

1,322.71% (=)

49.2k (2262)

4 (5832)

2

Dodge Viper

27.3k (3960)

208.29% (=)

6.4M (134)

24 (5768)

3

GroupG3

43.3k (3575)

158.49% (=)

104 (5395)

5 (5831)

4

Closeup

15.2k (4399)

37.34% (=)

47 (5519)

25 (5764)

5

Wipro Limited

10.6k (4656)

35.98% (=)

600 (4766)

351 (4828)

6

The Glee Project

19.6k (4227)

35.10% (=)

4.5k (3666)

192 (5282)

7

Lifestyle tv|on|fit

33.2k (3784)

25.87% (=)

82 (5422)

108 (5527)

8

The Beatles

116.2k (2689)

24.01% (=)

2.1M (322)

114 (5503)

9

Cagatay Ulusoy

2.4M (596)

22.51% (=)

612.1k (772)

83 (5618)

10

Interstellar Movie

21.5k (4145)

21.61% (=)

5.6k (3560)

80 (5624)

11

Dileep Jamma

11.5k (4596)

21.45% (=)

88 (5410)

111 (5509)

12

Disney Movie Club

21.2k (4160)

20.27% (=)

9.1k (3280)

71 (5647)

13

Red Band Society

58.6k (3323)

18.96% (=)

27.3k (2627)

139 (5423)

14

Беларусь

20.1k (4207)

18.58% (=)

4.2M (192)

148 (5404)

15

Homayoun Shajarian

941.3k (1079)

18.44% (=)

14k (3033)

42 (5718)

16

i rill alrays ruv u rong tym

33.9k (3760)

17.98% (=)

13 (5671)

10.5k (74)

17

The Millionaire Mentality

145.5k (2490)

16.62% (=)

7k (3433)

14 (5805)

18

Jensen Ackles

5.4M (314)

16.28% (=)

4.4M (183)

103 (5548)

19

Chips Ahoy!

11.7k (4582)

15.35% (=)

119.8k (1680)

87 (5603)

20

Cas

907.1k (1101)

15.26% (=)

9.8k (3226)

288 (5014)

21

Rabbid Peach

17.1k (4321)

14.84% (=)

441 (4919)

128 (5456)

22

Simon Baker

162k (2397)

13.99% (=)

76.2k (1992)

90 (5589)

23

LEGO Batman

63.3k (3249)

13.59% (=)

1.4k (4311)

301 (4967)

24

Justpaintings

17.1k (4323)

13.43% (=)

4.2k (3714)

99 (5561)

25

Bundespolizei Karriere

24.6k (4034)

13.30% (=)

0 (5910)

250 (5119)

26

Unfriended

24.8k (4028)

12.53% (=)

1.8k (4180)

39 (5723)

27

harrystyles

21.9M (57)

12.06% (=)

35.4M (16)

405 (4665)

28

BTS official

5.6M (303)

12.03% (=)

0 (5881)

346 (4841)

29

Swimming

13.6k (4480)

11.79% (=)

1 (5775)

405 (4659)

30

SteakEat

11.6k (4593)

11.70% (=)

311 (5055)

106 (5534)

1

Fashionglama.com Photography

1.3k (5575)

3.20% (0)

419.5M (=)

424 (4605)

2

CONTEMPORARY ART

23.2k (4095)

9.58% (50)

287.9M (=)

100 (5557)

3

VSCO

3.4M (466)

2.33% (1501)

147.6M (=)

2.8k (1061)

4

Paris

163.1k (2390)

1.57% (2515)

70.3M (=)

844 (3423)

5

nike

74.4M (15)

1.36% (2882)

60.7M (=)

912 (3264)

6

Visit Dubai

630.2k (1336)

1.57% (2514)

56.4M (=)

1.3k (2495)

7

Dubai Airports

122.6k (2636)

1.31% (2944)

56.4M (=)

503 (4356)

8

One Direction

17.3M (79)

10.04% (40)

53.1M (=)

726 (3721)

9

CHANEL

24.1M (51)

0.72% (4029)

51.1M (=)

817 (3483)

10

visitcalifornia

296.7k (1871)

1.86% (2085)

46.1M (=)

2.8k (1053)

11

Tumblr

1.2M (935)

1.10% (3321)

45.1M (=)

683 (3833)

12

Disney

10.2M (168)

1.67% (2373)

41.4M (=)

2.7k (1104)

13

Gucci

17.6M (75)

0.50% (4407)

39.1M (=)

3.6k (737)

14

Dior Official

17M (83)

0.59% (4260)

37.5M (=)

2.9k (1022)

15

adidas

16.6M (89)

1.20% (3147)

35.5M (=)

1.2k (2769)

16

harrystyles

21.9M (57)

12.06% (27)

35.4M (=)

405 (4665)

17

Prada

13.5M (121)

0.38% (4551)

35.4M (=)

2.8k (1078)

18

Hermès official account

5.5M (307)

0.55% (4327)

34.3M (=)

1.4k (2437)

19

VisitMexico

136.2k (2548)

2.38% (1451)

34M (=)

963 (3150)

20

gopro

13.2M (126)

2.76% (1135)

31.4M (=)

3.8k (692)

21

CrossFit

2.1M (651)

1.11% (3309)

30.7M (=)

7.5k (163)

22

Justin Bieber

91.7M (9)

2.14% (1703)

30.6M (=)

4.2k (583)

23

Niall Horan

19.5M (66)

6.67% (124)

29.5M (=)

949 (3177)

24

Starbucks Coffee ☕

15.3M (95)

2.78% (1119)

29M (=)

1.5k (2260)

25

Las Vegas

428.6k (1612)

2.83% (1075)

27.4M (=)

939 (3195)

26

Louis Tomlinson

13.8M (115)

9.38% (52)

26.8M (=)

215 (5224)

27

GIVENCHY

9M (196)

0.47% (4454)

26.7M (=)

2.5k (1262)

28

Louis Vuitton Official

19.1M (69)

0.59% (4261)

26.6M (=)

2.2k (1502)

29

youtube

10.5M (157)

1.05% (3395)

25.4M (=)

1.2k (2734)

30

Orange France

11.2k (4616)

4.05% (476)

25.1M (=)

1.3k (2583)

1

DEL Records

652.4k (1305)

0.37% (4558)

2.1M (328)

43.3k (=)

2

Listín Diario

203.9k (2178)

0.09% (4678)

233 (5155)

39.5k (=)

3

Instant Bollywood

3.7M (437)

1.83% (2134)

219.8k (1328)

31.8k (=)

4

snoopdogg

19.3M (67)

0.40% (4538)

1.1M (529)

31.4k (=)

5

FashionNova.com

8.8M (203)

0.49% (4421)

302.9k (1143)

27.8k (=)

6

TC Televisión

715.4k (1243)

0.09% (4679)

464.7k (893)

23k (=)

7

Culturizando

694.7k (1263)

0.25% (4632)

76.7k (1988)

22.9k (=)

8

Inked Magazine

1.7M (761)

0.33% (4590)

1.1M (527)

22.3k (=)

9

NBA

24.8M (49)

1.03% (3451)

11M (76)

21.2k (=)

10

Glamour Brasil

1.2M (949)

0.32% (4593)

39.8k (2379)

21k (=)

11

MLB ⚾

3.8M (422)

2.61% (1266)

4.3M (185)

20.4k (=)

12

HOT 97

664.3k (1292)

0.43% (4507)

902k (609)

19.5k (=)

13

SportsCenter

10.1M (172)

1.67% (2386)

239.9k (1274)

19.3k (=)

14

HYPEBEAST

4.5M (370)

1.32% (2941)

9M (93)

19k (=)

15

SuicideGirls

6.9M (261)

1.09% (3329)

1.3M (477)

18.9k (=)

16

Rebel Circus

312.3k (1831)

0.70% (4076)

101.2k (1789)

18.6k (=)

17

Del Toro ®||Matthew Chevallard

149.4k (2463)

0.60% (4242)

51.8k (2239)

18.5k (=)

18

Motives Cosmetics Official

2.3M (612)

0.59% (4250)

654.3k (741)

18.3k (=)

19

شركة مجموعة الراي الإعلامية

104.3k (2786)

0.30% (4606)

343 (5024)

18.2k (=)

20

NFL

10M (178)

1.87% (2077)

8.8M (96)

17.4k (=)

21

JD

764.6k (1188)

0.67% (4132)

216 (5186)

17.3k (=)

22

Chiara Ferragni

10.4M (161)

1.43% (2736)

386.2k (1002)

17.1k (=)

23

SHOWPO

1.3M (898)

0.98% (3525)

28.3k (2605)

17k (=)

24

OOTD Magazine

2.8M (522)

1.25% (3069)

2.6M (291)

16.2k (=)

25

Pink Boutique

355.6k (1747)

0.40% (4535)

2.8k (3943)

16.1k (=)

26

curlbox

361.8k (1731)

1.51% (2606)

726.1k (702)

15.9k (=)

27

Telemundo

4.4M (380)

0.28% (4615)

459.3k (901)

15.7k (=)

28

Freedom Of Style

509.4k (1482)

1.59% (2487)

31.3k (2531)

15.6k (=)

29

CarLifestyle

3.9M (417)

1.71% (2321)

2.8M (263)

15.4k (=)

30

National Geographic

81.5M (13)

0.95% (3577)

8.5M (100)

15k (=)