Keep a close eye on a brand's presence on Instagram and see how they perform.

Identify brands doing best at sparking interest and conversation with the ER (Engagement Rate) ranking - Sort brands by number of followers or #hashtag popularity - Narrow down to your competitors with categories - Get a detailed analysis on each brand's profile page.

all

Brand Categories Followers ER i Average engagement rate of all media. Engagement rate is based on the likes and comments received divided by the number of followers at the time of the post. Posts on hashtag Media posted
2

Ariana Grande

110M (=)

1.37% (2848)

19.2M (42)

3.2k (825)

9

Justin Bieber

88.9M (=)

2.22% (1654)

28.9M (22)

4k (572)

10

Kendall

82.1M (=)

1.86% (2137)

4.3M (172)

2.8k (979)

12

National Geographic

78.8M (=)

1.00% (3482)

7.4M (105)

14.2k (31)

22

Victoria's Secret

56.4M (=)

0.91% (3653)

3.7M (197)

4.9k (404)

24

Kevin Hart

53M (=)

0.67% (4101)

843.8k (597)

4.4k (489)

29

Zendaya

42.6M (=)

2.86% (1085)

612.4k (733)

3.2k (829)

32

Cara Delevingne

40.5M (=)

1.60% (2491)

1.7M (366)

3.4k (752)

53

Bruna Marquezine ♡

21.5M (=)

1.32% (2947)

73.2k (1943)

2.4k (1241)

55

adidas Originals

21.1M (=)

1.09% (3323)

3.7M (200)

3.4k (739)

63

Lucy Hale

18.6M (=)

3.20% (871)

843.2k (598)

3.1k (856)

68

snoopdogg

17.9M (=)

0.42% (4435)

1M (528)

29.9k (3)

71

Shay Mitchell

17.3M (=)

3.78% (612)

783.7k (622)

4.6k (451)

73

Ashley Benson

17M (=)

3.19% (877)

819k (607)

1.8k (1720)

82

Gucci

15.8M (+1)

0.50% (4338)

37M (13)

3.3k (783)

83

BELLA

15.8M (-1)

2.37% (1499)

340.2k (1025)

4.3k (517)

91

Starbucks Coffee ☕

14.7M (=)

2.89% (1050)

28.1M (23)

1.4k (2222)

92

Barack Obama

14.4M (=)

3.77% (618)

3M (241)

231 (5074)

94

Luan Santana

14.3M (=)

1.46% (2704)

686.1k (682)

2.9k (944)

96

Dolce & Gabbana

14M (=)

0.43% (4428)

6.6M (112)

4.8k (414)

99

Emily Ratajkowski

13.6M (=)

3.96% (539)

41k (2284)

1.4k (2164)

100

Chloe Grace Moretz

13.5M (=)

3.69% (658)

58.5k (2093)

2.5k (1180)

102

forever21

13.4M (-1)

1.43% (2770)

4.3M (176)

4.5k (477)

109

Victoria Justice

13M (=)

3.49% (726)

296k (1107)

1.9k (1645)

117

Jordan

12.7M (=)

1.81% (2205)

759.6k (636)

1.1k (2740)

122

Tyga / T-Raww

12.5M (=)

1.25% (3062)

1.3M (463)

2.7k (1033)

132

Meek Mill

11.6M (=)

0.59% (4208)

1.2M (486)

11.9k (52)

136

NYX Professional Makeup

11.3M (=)

0.99% (3507)

4.8M (161)

4k (578)

138

Kaká

11.2M (=)

1.98% (1959)

466.3k (847)

955 (3012)

149

Michael Kors

10.3M (=)

0.51% (4323)

19.5M (41)

3.6k (667)

3

tv|on|fit

31.2k (3725)

45.59% (=)

79 (5327)

98 (5470)

5

The Glee Project

20k (4117)

35.06% (=)

4.6k (3585)

192 (5191)

11

Беларусь

20.1k (4111)

18.87% (=)

3.7M (194)

142 (5334)

32

Jacob Artist

464.5k (1504)

10.75% (=)

16.4k (2845)

84 (5528)

43

TONI MAHFUD†

3M (478)

9.88% (=)

43.7k (2255)

933 (3060)

45

Tarkan Tevetoğlu

1.3M (864)

9.66% (=)

217.5k (1274)

85 (5520)

137

Tony Perry

860.9k (1095)

6.50% (=)

493.5k (824)

699 (3637)

140

UW-Milwaukee

12.3k (4447)

6.42% (+1)

62.2k (2051)

601 (3926)

155

Thiago Pethit

40.2k (3541)

6.21% (=)

3.6k (3720)

1.3k (2350)

168

One Direction

161.5k (2326)

6.00% (+1)

38 (5443)

2.3k (1312)

172

#LesCartons

120.5k (2571)

5.97% (-4)

18.3k (2782)

1.7k (1783)

184

Carolina Loureiro ☾

288.1k (1832)

5.80% (=)

15 (5550)

1.3k (2356)

188

UC Berkeley

44.3k (3458)

5.70% (=)

166.7k (1430)

1.5k (2068)

205

WALK THE MOON

272.8k (1869)

5.56% (=)

131.7k (1564)

1.5k (2094)

212

Austin Carlile

1M (1004)

5.53% (=)

452.8k (863)

955 (3011)

213

Megan Mace

186.2k (2191)

5.51% (=)

30.1k (2473)

2.4k (1225)

234

Athina Oikonomakou Official☾

544.4k (1390)

5.38% (=)

0 (5726)

1.5k (2041)

245

Bethany Hamilton

1.6M (769)

5.30% (=)

16.7k (2833)

2.9k (956)

247

Casa Batlló | Gaudí Barcelona

48.7k (3388)

5.28% (=)

174.3k (1406)

1.5k (2035)

255

Visit OSLO

95.2k (2773)

5.22% (=)

384.8k (954)

1.4k (2213)

296

®

110.6k (2650)

4.93% (+2)

1.6k (4161)

1.1k (2792)

299

Helen Owen

1.3M (877)

4.92% (+1)

1.5k (4191)

727 (3570)

325

Shane Oneill

1.1M (939)

4.77% (=)

532 (4710)

1.5k (2062)

332

Matt Hunter

342.4k (1714)

4.74% (=)

28.6k (2513)

761 (3474)

361

Starbucks España

79.3k (2947)

4.57% (=)

149 (5208)

722 (3582)

368

vineyard vines

961.4k (1031)

4.52% (+1)

222.4k (1258)

1.9k (1646)

383

Megan Nicole

588k (1336)

4.47% (-1)

14.2k (2946)

1.6k (1996)

385

Hoonigan Racing

210.7k (2080)

4.47% (=)

9.7k (3157)

206 (5152)

388

Alana Blanchard

1.9M (669)

4.44% (=)

9.3k (3177)

1.7k (1775)

392

Daniela Ruah

645.7k (1266)

4.42% (=)

39.6k (2306)

1.1k (2662)

10

visitcalifornia

281k (1851)

1.93% (2025)

42.2M (=)

2.7k (1051)

13

Gucci

15.8M (82)

0.50% (4338)

37M (=)

3.3k (783)

22

Justin Bieber

88.9M (9)

2.22% (1654)

28.9M (=)

4k (572)

23

Starbucks Coffee ☕

14.7M (91)

2.89% (1050)

28.1M (=)

1.4k (2222)

27

Las Vegas

396.3k (1608)

2.79% (1152)

26.2M (=)

896 (3140)

30

Burberry

9.6M (168)

0.67% (4090)

24.1M (=)

3.1k (861)

35

youtube

9.8M (157)

1.10% (3315)

22.9M (=)

1.1k (2656)

41

Michael Kors

10.3M (149)

0.51% (4323)

19.5M (=)

3.6k (667)

42

Ariana Grande

110M (2)

1.37% (2848)

19.2M (=)

3.2k (825)

47

Balenciaga

3.8M (399)

0.54% (4282)

16.2M (=)

1k (2856)

48

etsy

1.5M (812)

0.78% (3897)

15.8M (=)

1.9k (1572)

50

Christian Louboutin

10M (152)

0.93% (3604)

15.4M (=)

3.4k (743)

55

VERSACE

9.5M (174)

0.66% (4106)

14.4M (=)

2.7k (1019)

63

New York City by Liz Eswein

1.3M (855)

1.88% (2112)

13.4M (=)

1.6k (1982)

64

Topshop

8.9M (182)

0.94% (3601)

12.5M (=)

5k (381)

65

Converse

5.9M (275)

1.88% (2111)

12.3M (=)

1.8k (1721)

67

Facebook

2.8M (501)

0.32% (4506)

11.5M (=)

293 (4882)

74

Audi

8.4M (196)

2.87% (1071)

10.4M (=)

1.6k (1978)

93

Hello Kitty

939.2k (1046)

2.31% (1566)

8.2M (=)

1.2k (2557)

105

National Geographic

78.8M (12)

1.00% (3482)

7.4M (=)

14.2k (31)

106

PlayStation

8M (208)

1.87% (2127)

7.2M (=)

789 (3415)

112

Dolce & Gabbana

14M (96)

0.43% (4428)

6.6M (=)

4.8k (414)

123

LOEWE

655.7k (1251)

0.56% (4250)

6.2M (-1)

2.5k (1133)

124

Urban Decay Cosmetics

8.5M (194)

0.95% (3570)

6.1M (=)

2.7k (1034)

126

Ralph Lauren

6.3M (262)

0.98% (3526)

6.1M (=)

3.4k (763)

136

Marc Jacobs

6.5M (259)

0.64% (4130)

5.9M (=)

3.6k (693)

137

PUMA

4.8M (324)

1.63% (2450)

5.9M (=)

2.2k (1384)

141

Moschino

5.1M (309)

0.62% (4158)

5.7M (=)

5k (384)

142

Nice Kicks

2.8M (505)

1.26% (3048)

5.7M (=)

12.4k (43)

155

Kawasaki

510.7k (1435)

2.68% (1236)

5.1M (=)

402 (4541)

3

snoopdogg

17.9M (68)

0.42% (4435)

1M (528)

29.9k (=)

13

SuicideGirls

6.7M (254)

1.14% (3252)

1.1M (490)

18.2k (=)

28

Gypsy Warrior

871.8k (1089)

1.06% (3372)

84.8k (1847)

14.9k (=)

30

Telemundo

4M (384)

0.27% (4533)

426k (888)

14.3k (=)

31

National Geographic

78.8M (12)

1.00% (3482)

7.4M (105)

14.2k (=)

37

Oklahoma City Thunder

2.8M (504)

1.04% (3419)

59.6k (2084)

12.8k (=)

42

HIGHSNOBIETY

1.7M (738)

1.29% (2986)

2M (316)

12.5k (=)

43

Nice Kicks

2.8M (505)

1.26% (3048)

5.7M (142)

12.4k (=)

45

StanceNation

3.8M (409)

2.64% (1269)

5M (157)

12.3k (=)

49

Thessy & Yiota

1.7M (734)

1.36% (2869)

63.4k (2036)

12.2k (=)

52

Meek Mill

11.6M (132)

0.59% (4208)

1.2M (486)

11.9k (=)

55

colette

1M (1003)

0.58% (4217)

206.8k (1305)

11.5k (-1)

62

espn

8.2M (203)

1.23% (3095)

1.5M (408)

10.4k (=)

66

MTV

7.9M (210)

0.69% (4051)

3.1M (231)

10.2k (=)

76

Nylon Magazine

1.2M (904)

0.72% (4003)

33.5k (2412)

9.9k (=)

77

TODAY

1.5M (802)

0.75% (3943)

222.7k (1256)

9.8k (=)

79

Vans Warped Tour

1.1M (954)

1.78% (2257)

1.2M (481)

9.7k (=)

89

freepeople

3.3M (458)

2.01% (1917)

1.4M (409)

8.6k (=)

92

Preta Gil

5.2M (302)

0.61% (4187)

93.7k (1770)

8.6k (=)

97

Nicky Diamonds™

768k (1151)

2.03% (1899)

298.7k (1101)

8.4k (=)

98

ModernNotoriety

470.6k (1486)

2.88% (1063)

716k (664)

8.4k (=)

105

Soulja Boy

4M (376)

0.69% (4045)

275.7k (1143)

8.2k (=)

106

Man Repeller

1.9M (671)

0.87% (3733)

27k (2559)

8.2k (=)

108

Yeng Constantino

3.5M (428)

0.50% (4345)

1 (5686)

8.1k (=)

113

Christina Milian

4.1M (372)

1.06% (3379)

4.6k (3587)

8k (=)

114

Refinery29

1.7M (737)

0.70% (4041)

67.6k (1998)

8k (=)

118

Instagrafite

1.2M (923)

1.70% (2363)

1.1M (495)

7.9k (=)

122

Billboard

3.2M (473)

0.80% (3865)

948.8k (545)

7.8k (+1)

126

NET-A-PORTER

2.9M (495)

0.52% (4309)

150k (1481)

7.7k (=)

128

VH1

556.6k (1372)

0.33% (4505)

882.4k (577)

7.7k (=)