Keep a close eye on a brand's presence on Instagram and see how they perform.

Identify brands doing best at sparking interest and conversation with the ER (Engagement Rate) ranking - Sort brands by number of followers or #hashtag popularity - Narrow down to your competitors with categories - Get a detailed analysis on each brand's profile page.

all

Brand Categories Followers ER i Average engagement rate of all media. Engagement rate is based on the likes and comments received divided by the number of followers at the time of the post. Posts on hashtag Media posted
1

Selena Gomez

123M (=)

2.66% (1251)

17.1M (46)

1.3k (2339)

2

Ariana Grande

110.3M (=)

1.38% (2846)

19.3M (42)

3.2k (826)

3

Cristiano Ronaldo

105.4M (=)

2.63% (1271)

4.2M (179)

1.9k (1631)

4

Beyoncé

104M (=)

2.47% (1400)

10M (78)

1.5k (2142)

5

Taylor Swift

102.9M (=)

1.94% (2006)

11.3M (68)

976 (2981)

6

Kim Kardashian West

101.4M (=)

1.36% (2869)

6.6M (113)

3.9k (612)

7

Kylie

95.6M (=)

1.95% (1998)

8.2M (96)

5.2k (341)

8

therock

89.5M (=)

1.12% (3275)

1.3M (447)

2.9k (946)

9

Justin Bieber

89M (=)

2.22% (1657)

29M (22)

4.1k (571)

10

Kendall

82.1M (=)

1.86% (2129)

4.3M (172)

2.8k (990)

11

Nicki Minaj

81.5M (=)

0.85% (3762)

4.5M (170)

4.7k (433)

12

National Geographic

78.9M (=)

1.00% (3486)

7.4M (103)

14.3k (31)

13

Nj

76.9M (=)

1.61% (2473)

3.8M (193)

3.8k (627)

14

Leo Messi

74.7M (=)

4.56% (362)

6M (130)

194 (5187)

15

nike

73.3M (=)

1.49% (2662)

57.3M (5)

901 (3139)

16

Miley Cyrus

69.1M (=)

1.31% (2958)

6.2M (122)

6.3k (227)

17

Khloé

68.4M (=)

1.94% (2018)

1.7M (367)

3.1k (858)

18

Jennifer Lopez

67.1M (=)

1.07% (3361)

1.5M (404)

1.9k (1642)

19

KATY PERRY

66.3M (=)

1.07% (3357)

3.6M (202)

730 (3572)

20

Demi Lovato

59.2M (=)

2.51% (1361)

6.4M (118)

1.6k (1888)

21

Kourtney Kardashian

58.1M (=)

1.23% (3083)

1.2M (466)

3.2k (816)

22

Victoria's Secret

56.4M (=)

0.90% (3655)

3.7M (198)

4.9k (403)

23

badgalriri

54.3M (=)

1.54% (2579)

1.3M (455)

3.9k (596)

24

Kevin Hart

53.1M (=)

0.67% (4099)

844.9k (598)

4.4k (492)

25

Real Madrid C.F.

50.8M (=)

1.94% (2008)

7.9M (97)

1.4k (2181)

26

FC Barcelona

50.7M (=)

1.72% (2335)

3.3M (217)

9.6k (82)

27

Ellen

46.6M (=)

1.17% (3186)

279.7k (1136)

4.9k (398)

28

Justin Timberlake

45.3M (=)

1.41% (2791)

1.2M (468)

533 (4142)

29

Zendaya

42.7M (=)

2.86% (1084)

617.6k (730)

3.2k (834)

30

Vin Diesel

41.1M (=)

1.86% (2133)

503.7k (818)

1.2k (2518)

1

Sean Penn

48.7k (3390)

1,294.74% (=)

46.6k (2232)

4 (5735)

2

Dodge Viper

25.7k (3906)

188.73% (=)

6M (131)

24 (5680)

3

tv|on|fit

31.2k (3727)

45.60% (=)

79 (5329)

98 (5470)

4

Closeup

15.8k (4269)

37.41% (=)

56 (5387)

25 (5678)

5

The Glee Project

20k (4122)

35.06% (=)

4.6k (3588)

192 (5190)

6

The Beatles

118.1k (2588)

24.00% (=)

2M (319)

114 (5412)

7

Cagatay Ulusoy

2.2M (600)

22.15% (=)

530.2k (786)

83 (5533)

8

Interstellar Movie

22.2k (4030)

21.45% (=)

5.3k (3511)

80 (5539)

9

Disney Movie Club

20.8k (4088)

19.73% (=)

8.7k (3220)

71 (5561)

10

Red Band Society

59.3k (3230)

18.89% (=)

26.5k (2576)

139 (5345)

11

Беларусь

20.1k (4115)

18.87% (+1)

3.7M (194)

142 (5332)

12

i rill alrays ruv u rong tym

23.1k (4002)

18.80% (-1)

13 (5574)

10.1k (74)

13

Homayoun Shajarian

850.4k (1105)

18.73% (=)

11.4k (3087)

39 (5632)

14

Jensen Ackles

5.1M (311)

18.29% (=)

4.2M (178)

87 (5511)

15

Wildlife Vet & Eco-Fashionista

52.6k (3333)

17.92% (=)

0 (5703)

203 (5163)

16

The Millionaire Mentality

149k (2400)

16.63% (=)

6.9k (3364)

14 (5714)

17

Rabbid Peach

12.9k (4422)

15.54% (=)

43 (5428)

115 (5407)

18

_artistiq

937.3k (1046)

15.30% (=)

9.1k (3186)

290 (4900)

19

Chips Ahoy!

11.6k (4494)

15.03% (=)

118.4k (1622)

87 (5510)

20

Simon Baker

153.7k (2367)

14.17% (+1)

70.8k (1975)

85 (5518)

21

KVR

32.1k (3706)

14.13% (-1)

10.5k (3127)

62 (5585)

22

Bundespolizei Karriere

18.3k (4183)

13.83% (=)

0 (5711)

201 (5166)

23

LEGO Batman

64.6k (3143)

13.59% (=)

1.4k (4225)

301 (4858)

24

The Lego Movie

34.6k (3647)

12.91% (+1)

91.5k (1794)

49 (5611)

25

Justpaintings

15.5k (4287)

12.85% (-1)

3.5k (3738)

96 (5474)

26

Unfriended

25.4k (3920)

12.51% (=)

1.8k (4086)

39 (5637)

27

harrystyles

21.2M (54)

12.09% (=)

34.6M (16)

403 (4539)

28

SteakEat

11.1k (4526)

12.07% (=)

266 (5023)

101 (5464)

29

Swimming

14.2k (4360)

11.78% (=)

2 (5663)

405 (4535)

30

michael clifford

4.9M (320)

11.22% (=)

300.1k (1100)

403 (4538)

1

Fashionglama.com Photography

1.3k (5480)

3.36% (0)

388.1M (=)

396 (4562)

2

CONTEMPORARY ART

23.5k (3993)

10.31% (37)

262.7M (=)

98 (5469)

3

VSCO

3.3M (456)

2.43% (1438)

138.2M (=)

2.7k (1064)

4

Paris

159.4k (2341)

1.71% (2338)

65.8M (=)

759 (3487)

5

nike

73.3M (15)

1.49% (2662)

57.3M (=)

901 (3139)

6

Visit Dubai

596.5k (1329)

1.58% (2514)

53.6M (=)

1.2k (2529)

7

Dubai Airports

111.2k (2644)

1.44% (2746)

53.6M (=)

463 (4363)

8

One Direction

17.5M (70)

10.03% (40)

52.3M (=)

726 (3580)

9

CHANEL

22.8M (51)

0.76% (3926)

49.5M (=)

751 (3506)

10

visitcalifornia

282k (1849)

1.93% (2029)

42.4M (=)

2.7k (1053)

11

Tumblr

1.1M (945)

1.21% (3124)

42.3M (=)

598 (3952)

12

Disney

9.7M (164)

1.79% (2241)

39.2M (=)

2.5k (1140)

13

Gucci

15.9M (82)

0.50% (4340)

37.1M (=)

3.3k (782)

14

Dior Official

16M (81)

0.61% (4172)

36.3M (=)

2.6k (1105)

15

Prada

12.8M (113)

0.42% (4440)

34.7M (=)

2.5k (1155)

16

harrystyles

21.2M (54)

12.09% (27)

34.6M (=)

403 (4539)

17

Hermès official account

5.1M (310)

0.59% (4209)

33.3M (=)

1.3k (2471)

18

adidas

15.2M (87)

1.28% (3006)

32.5M (=)

1.1k (2689)

19

VisitMexico

100.1k (2742)

2.05% (1855)

31.3M (=)

808 (3370)

20

gopro

12.8M (116)

2.92% (1030)

29.3M (=)

3.6k (696)

21

Niall Horan

19.5M (59)

6.82% (119)

29M (=)

909 (3124)

22

Justin Bieber

89M (9)

2.22% (1657)

29M (=)

4.1k (571)

23

CrossFit

2M (649)

1.16% (3208)

28.2M (=)

6.9k (183)

24

Starbucks Coffee ☕

14.8M (91)

2.89% (1055)

28.2M (=)

1.4k (2221)

25

GIVENCHY

8.7M (188)

0.51% (4333)

26.4M (=)

2.3k (1268)

26

Las Vegas

398k (1610)

2.79% (1151)

26.3M (=)

898 (3145)

27

Louis Tomlinson

13.3M (103)

9.94% (41)

26.3M (=)

190 (5195)

28

Louis Vuitton Official

17.8M (69)

0.60% (4193)

25.7M (=)

2.1k (1472)

29

LifeTricks

1.3M (873)

0.51% (4318)

24.4M (=)

21 (5691)

30

Burberry

9.6M (168)

0.67% (4096)

24.1M (=)

3.1k (859)

1

DEL Records

634.6k (1280)

0.38% (4479)

2M (314)

42.6k (=)

2

Listín Diario

188.9k (2180)

0.09% (4586)

219 (5083)

36.3k (=)

3

snoopdogg

18M (68)

0.42% (4441)

1M (527)

29.9k (=)

4

Instant Bollywood

3.4M (440)

1.41% (2784)

193.6k (1352)

29k (=)

5

FashionNova.com

8.2M (205)

0.51% (4322)

217.6k (1278)

25.1k (=)

6

Culturizando

687k (1222)

0.25% (4548)

73.1k (1950)

21.9k (=)

7

Inked Magazine

1.6M (754)

0.33% (4506)

970.5k (541)

21.1k (=)

8

NBA

24M (48)

1.03% (3439)

10.3M (75)

20.9k (=)

9

TC Televisión

668.9k (1242)

0.08% (4588)

470.7k (844)

20.6k (=)

10

Glamour Brasil

1.2M (922)

0.34% (4497)

38.3k (2328)

19.9k (=)

11

MLB ⚾

3.7M (411)

2.69% (1231)

3.9M (188)

19.1k (=)

12

HOT 97

649.7k (1263)

0.44% (4416)

828.2k (605)

18.7k (=)

13

SuicideGirls

6.7M (254)

1.14% (3250)

1.2M (490)

18.2k (=)

14

Del Toro ®||Matthew Chevallard

150.4k (2392)

0.61% (4175)

50.6k (2191)

18.1k (=)

15

Motives Cosmetics Official

2.3M (566)

0.61% (4178)

637k (719)

18.1k (=)

16

SportsCenter

9.7M (167)

1.68% (2386)

218.4k (1274)

18k (=)

17

HYPEBEAST

4.1M (375)

1.34% (2900)

7.6M (100)

17.3k (=)

18

Rebel Circus

304.5k (1802)

0.70% (4032)

91.9k (1789)

17.1k (=)

19

Chiara Ferragni

9.9M (155)

1.37% (2855)

363.2k (988)

16.8k (=)

20

شركة مجموعة الراي الإعلامية

99.1k (2752)

0.31% (4515)

318 (4957)

16.4k (=)

21

JD Sports Official

730.5k (1184)

0.68% (4063)

903 (4439)

16.3k (=)

22

NFL

9.6M (170)

1.97% (1972)

8.2M (94)

16.2k (=)

23

SHOWPO

1.2M (887)

0.99% (3491)

24.5k (2623)

15.7k (=)

24

curlbox

358.5k (1687)

1.55% (2574)

693.1k (681)

15.7k (=)

25

Pink Boutique

339.7k (1720)

0.40% (4451)

2.7k (3865)

15.6k (=)

26

Freedom Of Style

509.4k (1438)

1.59% (2498)

29k (2503)

15.6k (=)

27

OOTD Magazine

2.9M (500)

1.31% (2950)

2.3M (300)

15.5k (=)

28

Gypsy Warrior

871.4k (1089)

1.06% (3374)

84.9k (1850)

14.9k (=)

29

CarLifestyle

3.9M (386)

1.79% (2243)

2.4M (285)

14.6k (=)

30

Telemundo

4M (384)

0.27% (4536)

428.8k (887)

14.4k (=)