Keep a close eye on a brand's presence on Instagram and see how they perform.

Identify brands doing best at sparking interest and conversation with the ER (Engagement Rate) ranking - Sort brands by number of followers or #hashtag popularity - Narrow down to your competitors with categories - Get a detailed analysis on each brand's profile page.

all

Brand Categories Followers ER i Average engagement rate of all media. Engagement rate is based on the likes and comments received divided by the number of followers at the time of the post. Posts on hashtag Media posted
1

Selena Gomez

123.9M (=)

2.66% (1243)

17.5M (46)

1.3k (2336)

2

Ariana Grande

111.3M (=)

1.38% (2831)

19.8M (42)

3.2k (841)

3

Cristiano Ronaldo

107.2M (=)

2.64% (1259)

4.3M (179)

1.9k (1639)

4

Beyoncé

104.9M (=)

2.50% (1367)

10.2M (79)

1.5k (2183)

5

Taylor Swift

102.7M (=)

1.94% (1995)

11.4M (69)

977 (3012)

6

Kim Kardashian West

102M (=)

1.35% (2883)

6.8M (112)

3.9k (620)

7

Kylie

96.1M (=)

1.96% (1965)

8.4M (93)

5.3k (349)

8

therock

90.7M (=)

1.10% (3292)

1.4M (449)

3k (945)

9

Justin Bieber

90.1M (=)

2.28% (1575)

29.5M (21)

4.1k (576)

10

Kendall

82.3M (=)

1.87% (2092)

4.5M (172)

2.8k (1011)

11

Nicki Minaj

81.9M (=)

0.85% (3766)

4.6M (170)

4.8k (440)

12

National Geographic

79.5M (=)

0.98% (3501)

7.8M (100)

14.5k (31)

13

Nj

78.3M (=)

1.62% (2447)

3.9M (193)

3.8k (642)

14

Leo Messi

76.5M (=)

4.28% (422)

6.1M (131)

206 (5177)

15

nike

73.4M (=)

1.43% (2754)

58.3M (5)

904 (3172)

16

Miley Cyrus

70.1M (=)

1.29% (2966)

6.3M (124)

6.4k (228)

17

Khloé

68.5M (=)

1.92% (2021)

1.7M (366)

3.1k (877)

18

Jennifer Lopez

67.9M (=)

1.04% (3403)

1.5M (404)

1.9k (1627)

19

KATY PERRY

66.8M (=)

1.05% (3375)

3.7M (202)

746 (3562)

20

Demi Lovato

59.7M (=)

2.46% (1399)

6.5M (118)

1.7k (1886)

21

badgalriri

59M (+2)

1.55% (2558)

1.3M (456)

3.9k (611)

22

Kourtney Kardashian

58.3M (-1)

1.23% (3084)

1.3M (469)

3.3k (820)

23

Victoria's Secret

56.6M (-1)

0.89% (3682)

3.7M (199)

5k (406)

24

Kevin Hart

53.7M (=)

0.66% (4106)

857.8k (600)

4.5k (492)

25

Real Madrid C.F.

51.3M (=)

1.91% (2038)

8M (98)

1.5k (2119)

26

FC Barcelona

51.1M (=)

1.70% (2334)

3.4M (218)

9.7k (83)

27

Ellen

47M (=)

1.17% (3185)

284.1k (1141)

5k (407)

28

Justin Timberlake

45.5M (=)

1.41% (2793)

1.2M (478)

535 (4170)

29

Zendaya

43.4M (=)

2.87% (1063)

655.2k (719)

3.2k (849)

30

Vin Diesel

41.9M (=)

1.86% (2116)

509.8k (823)

1.2k (2529)

1

Sean Penn

48.7k (3408)

1,299.93% (=)

47.2k (2237)

4 (5748)

2

Dodge Viper

26.2k (3911)

195.34% (=)

6.1M (133)

24 (5688)

3

tv|on|fit

31k (3763)

45.58% (=)

79 (5339)

98 (5483)

4

Closeup

15.6k (4305)

37.40% (=)

57 (5398)

25 (5683)

5

The Glee Project

19.9k (4140)

35.10% (=)

4.6k (3599)

192 (5210)

6

The Beatles

117.6k (2609)

24.01% (=)

2M (320)

114 (5425)

7

Cagatay Ulusoy

2.2M (594)

22.56% (=)

559.1k (778)

80 (5548)

8

Interstellar Movie

22k (4063)

21.30% (=)

5.4k (3511)

80 (5549)

9

Disney Movie Club

20.7k (4111)

19.90% (=)

8.8k (3234)

71 (5569)

10

i rill alrays ruv u rong tym

28.4k (3843)

19.57% (=)

14 (5572)

10.2k (74)

11

Red Band Society

59.2k (3249)

18.91% (=)

26.7k (2584)

139 (5356)

12

Беларусь

20.1k (4133)

18.90% (=)

3.9M (194)

142 (5349)

13

Homayoun Shajarian

877k (1095)

18.19% (=)

11.8k (3085)

40 (5640)

14

Jensen Ackles

5.2M (310)

17.74% (=)

4.3M (181)

93 (5502)

15

The Millionaire Mentality

147.8k (2423)

16.63% (=)

6.9k (3381)

14 (5724)

16

Rabbid Peach

14k (4392)

15.37% (=)

60 (5390)

119 (5412)

17

_artistiq

926.7k (1066)

15.30% (=)

9.3k (3189)

287 (4936)

18

Chips Ahoy!

11.6k (4514)

15.11% (=)

118.9k (1636)

87 (5525)

19

Simon Baker

155.9k (2376)

13.91% (=)

72.1k (1977)

86 (5526)

20

Bundespolizei Karriere

20.3k (4123)

13.77% (=)

0 (5756)

219 (5135)

21

LEGO Batman

64.2k (3174)

13.59% (=)

1.4k (4238)

301 (4890)

22

Justpaintings

15.9k (4296)

12.77% (=)

3.7k (3722)

98 (5485)

23

Unfriended

25.2k (3950)

12.52% (=)

1.8k (4105)

39 (5643)

24

SteakEat

11.5k (4525)

12.40% (=)

271 (5035)

101 (5473)

25

STABILO Singapore

10.4k (4596)

12.27% (=)

766 (4545)

331 (4796)

26

harrystyles

21.4M (56)

12.07% (+1)

34.9M (15)

404 (4575)

27

KVR

40.8k (3545)

11.80% (+1)

10.8k (3128)

65 (5586)

28

Swimming

14k (4393)

11.78% (+1)

2 (5678)

405 (4569)

29

The Lego Movie

34.3k (3676)

11.35% (+1)

92.1k (1808)

51 (5614)

30

michael clifford

4.9M (326)

11.20% (+1)

301.8k (1115)

405 (4570)

1

Fashionglama.com Photography

1.3k (5499)

3.39% (0)

397.1M (=)

396 (4604)

2

CONTEMPORARY ART

23.4k (4006)

10.05% (38)

270.1M (=)

97 (5489)

3

VSCO

3.3M (457)

2.40% (1452)

141.2M (=)

2.7k (1057)

4

Paris

160.6k (2351)

1.65% (2421)

67.3M (=)

787 (3460)

5

nike

73.4M (15)

1.43% (2754)

58.3M (=)

904 (3172)

6

Visit Dubai

607k (1325)

1.57% (2516)

54.4M (=)

1.2k (2505)

7

Dubai Airports

114.2k (2641)

1.39% (2822)

54.4M (=)

477 (4352)

8

One Direction

17.5M (72)

10.03% (40)

52.6M (=)

726 (3615)

9

CHANEL

23.3M (51)

0.74% (3965)

50M (=)

780 (3472)

10

visitcalifornia

286.9k (1853)

1.91% (2037)

43.6M (=)

2.7k (1058)

11

Tumblr

1.2M (939)

1.17% (3181)

43.2M (=)

625 (3909)

12

Disney

9.9M (164)

1.74% (2280)

39.9M (=)

2.6k (1113)

13

Gucci

16.4M (82)

0.50% (4356)

37.7M (=)

3.4k (776)

14

Dior Official

16.3M (83)

0.60% (4189)

36.7M (=)

2.7k (1066)

15

harrystyles

21.4M (56)

12.07% (26)

34.9M (=)

404 (4575)

16

Prada

13M (118)

0.41% (4461)

34.9M (=)

2.6k (1149)

17

Hermès official account

5.2M (309)

0.56% (4256)

33.6M (=)

1.3k (2429)

18

adidas

15.6M (88)

1.25% (3042)

33.4M (=)

1.1k (2721)

19

VisitMexico

110.6k (2673)

2.22% (1636)

32M (=)

862 (3275)

20

gopro

12.9M (122)

2.86% (1069)

29.9M (=)

3.6k (693)

21

Justin Bieber

90.1M (9)

2.28% (1575)

29.5M (=)

4.1k (576)

22

Niall Horan

19.5M (60)

6.80% (116)

29.2M (=)

916 (3139)

23

CrossFit

2M (649)

1.15% (3228)

29M (=)

7.1k (179)

24

Starbucks Coffee ☕

15M (93)

2.85% (1074)

28.4M (=)

1.4k (2234)

25

Las Vegas

406k (1607)

2.80% (1128)

26.6M (=)

909 (3155)

26

GIVENCHY

8.8M (191)

0.50% (4353)

26.5M (=)

2.4k (1282)

27

Louis Tomlinson

13.4M (107)

9.57% (47)

26.5M (=)

205 (5181)

28

Louis Vuitton Official

18.2M (70)

0.59% (4209)

26M (=)

2.1k (1484)

29

LifeTricks

1.3M (882)

0.51% (4332)

24.6M (=)

21 (5696)

30

Orange France

11.2k (4537)

4.05% (489)

24.3M (=)

1.3k (2488)

1

DEL Records

640.7k (1288)

0.37% (4498)

2M (319)

42.9k (=)

2

Listín Diario

190.9k (2187)

0.09% (4606)

220 (5099)

37.3k (=)

3

snoopdogg

18.4M (69)

0.41% (4459)

1.1M (525)

30.4k (=)

4

Instant Bollywood

3.5M (439)

1.42% (2764)

201.6k (1340)

29.9k (=)

5

FashionNova.com

8.3M (206)

0.50% (4349)

239.4k (1235)

26k (=)

6

Culturizando

689.8k (1233)

0.25% (4566)

74.2k (1958)

22.2k (=)

7

Inked Magazine

1.6M (752)

0.32% (4525)

1M (541)

21.5k (=)

8

TC Televisión

682.1k (1240)

0.09% (4608)

467.8k (857)

21.4k (=)

9

NBA

24.2M (48)

1.03% (3434)

10.6M (76)

21k (=)

10

Glamour Brasil

1.2M (931)

0.34% (4517)

38.6k (2345)

20.1k (=)

11

MLB ⚾

3.7M (416)

2.66% (1242)

4M (188)

19.5k (=)

12

HOT 97

659.3k (1260)

0.44% (4438)

850.1k (605)

19.2k (=)

13

SportsCenter

9.8M (168)

1.68% (2369)

223.4k (1277)

18.5k (=)

14

SuicideGirls

6.8M (257)

1.12% (3265)

1.2M (487)

18.5k (=)

15

Del Toro ®||Matthew Chevallard

150.6k (2407)

0.61% (4185)

51k (2204)

18.3k (=)

16

Motives Cosmetics Official

2.3M (586)

0.60% (4191)

641.4k (725)

18.2k (=)

17

HYPEBEAST

4.2M (376)

1.34% (2895)

8M (99)

17.9k (=)

18

Rebel Circus

306.6k (1807)

0.70% (4034)

94.7k (1787)

17.6k (=)

19

شركة مجموعة الراي الإعلامية

100.5k (2754)

0.30% (4538)

324 (4967)

16.9k (+1)

20

Chiara Ferragni

10M (160)

1.40% (2812)

370.7k (994)

16.9k (-1)

21

JD

738.3k (1187)

0.68% (4073)

925 (4446)

16.6k (=)

22

NFL

9.7M (175)

1.96% (1963)

8.3M (95)

16.3k (=)

23

SHOWPO

1.3M (892)

0.99% (3494)

25.7k (2612)

16.1k (=)

24

Pink Boutique

342.8k (1728)

0.40% (4468)

2.8k (3878)

15.8k (=)

25

curlbox

359.5k (1697)

1.54% (2571)

704.2k (687)

15.8k (=)

26

Freedom Of Style

509.4k (1448)

1.59% (2486)

29.5k (2516)

15.6k (=)

27

OOTD Magazine

2.8M (508)

1.29% (2972)

2.3M (295)

15.3k (=)

28

Gypsy Warrior

871.5k (1100)

1.06% (3361)

85.6k (1858)

14.9k (=)

29

CarLifestyle

3.9M (393)

1.76% (2263)

2.5M (284)

14.9k (=)

30

Telemundo

4.1M (381)

0.28% (4547)

437.6k (891)

14.8k (=)