Keep a close eye on a brand's presence on Instagram and see how they perform.

Identify brands doing best at sparking interest and conversation with the ER (Engagement Rate) ranking - Sort brands by number of followers or #hashtag popularity - Narrow down to your competitors with categories - Get a detailed analysis on each brand's profile page.

all

Brand Categories Followers ER i Average engagement rate of all media. Engagement rate is based on the likes and comments received divided by the number of followers at the time of the post. Posts on hashtag Media posted
1

Selena Gomez

121.1M (=)

2.65% (1265)

16.6M (46)

1.3k (2316)

2

Ariana Grande

107M (=)

1.35% (2878)

18.6M (42)

3.1k (823)

3

Beyoncé

102.4M (=)

2.48% (1401)

9.9M (76)

1.4k (2092)

4

Taylor Swift

102.3M (=)

1.94% (2028)

11.1M (68)

976 (2928)

5

Cristiano Ronaldo

102M (=)

2.60% (1306)

4.1M (179)

1.8k (1656)

6

Kim Kardashian West

100.2M (=)

1.37% (2853)

6.3M (115)

3.8k (606)

7

Kylie

94.2M (=)

1.94% (2031)

7.8M (96)

5.2k (334)

8

Justin Bieber

87.4M (=)

2.25% (1649)

28.4M (22)

4k (569)

9

therock

87.2M (=)

1.12% (3270)

1.3M (446)

2.9k (937)

10

Kendall

81M (=)

1.84% (2173)

4.2M (176)

2.8k (965)

11

Nicki Minaj

80.4M (=)

0.87% (3723)

4.3M (170)

4.6k (439)

12

National Geographic

77.7M (=)

1.02% (3455)

7M (105)

14k (30)

13

Nj

75.2M (=)

1.59% (2515)

3.7M (190)

3.8k (614)

14

Leo Messi

72.4M (=)

4.46% (389)

5.8M (130)

190 (5165)

15

nike

72.3M (=)

1.54% (2589)

56.1M (5)

897 (3095)

16

Khloé

67.7M (=)

1.97% (1986)

1.6M (364)

3.1k (841)

17

Miley Cyrus

66.9M (=)

1.32% (2939)

6.1M (120)

6.2k (226)

18

Jennifer Lopez

65.4M (=)

1.09% (3323)

1.4M (402)

1.8k (1634)

19

KATY PERRY

65M (=)

1.19% (3158)

3.5M (202)

656 (3715)

20

Demi Lovato

58.3M (=)

2.54% (1341)

6.3M (116)

1.6k (1853)

21

Kourtney Kardashian

57.4M (=)

1.24% (3080)

1.2M (469)

3.2k (810)

22

Victoria's Secret

55.6M (=)

0.92% (3630)

3.6M (193)

4.8k (396)

23

badgalriri

53.5M (=)

1.54% (2586)

1.3M (453)

3.9k (587)

24

Kevin Hart

52.2M (=)

0.67% (4077)

836.4k (592)

4.3k (488)

25

FC Barcelona

50.3M (=)

1.73% (2330)

3.3M (214)

9.4k (80)

26

¡CAMPEONES!

49.7M (=)

1.92% (2043)

7.5M (99)

1.3k (2270)

27

Ellen

45.6M (=)

1.19% (3156)

273.8k (1133)

4.9k (386)

28

Justin Timberlake

44.6M (=)

1.41% (2799)

1.2M (462)

530 (4112)

29

Zendaya

41.9M (=)

2.87% (1086)

594k (733)

3.2k (815)

30

Cara Delevingne

40.2M (=)

1.59% (2508)

1.6M (357)

3.4k (733)

1

Sean Penn

48.3k (3359)

1,279.16% (=)

45.8k (2213)

4 (5704)

2

Dodge Viper

25.1k (3881)

180.22% (=)

5.8M (131)

24 (5644)

3

tv|on|fit

31.8k (3681)

45.62% (=)

79 (5280)

98 (5445)

4

Closeup

15.9k (4230)

37.33% (=)

58 (5329)

25 (5642)

5

The Glee Project

20.2k (4074)

35.07% (=)

4.6k (3555)

192 (5160)

6

The Beatles

118.5k (2560)

23.97% (=)

2M (318)

114 (5382)

7

Cagatay Ulusoy

2M (629)

21.47% (+1)

475.4k (827)

81 (5502)

8

Interstellar Movie

22.2k (3986)

21.45% (-1)

5.2k (3490)

80 (5506)

9

Disney Movie Club

20.8k (4047)

19.66% (=)

8.5k (3195)

71 (5525)

10

KVR

17.9k (4149)

19.31% (+1)

10.1k (3117)

54 (5565)

11

Беларусь

20k (4078)

19.12% (-1)

3.6M (197)

139 (5303)

12

Red Band Society

59.5k (3182)

18.86% (=)

26.4k (2541)

139 (5306)

13

Homayoun Shajarian

787.2k (1125)

18.84% (=)

11k (3075)

38 (5604)

14

Jensen Ackles

5M (310)

18.45% (+4534)

0 (5734)

84 (5491)

15

The Millionaire Mentality

150.1k (2358)

16.63% (-1)

6.8k (3331)

14 (5678)

16

_artistiq

948.5k (1025)

15.30% (-1)

9k (3165)

290 (4854)

17

i rill alrays ruv u rong tym

13.5k (4351)

15.27% (-1)

11 (5530)

9.7k (74)

18

TheEvilWithin

18.4k (4132)

15.06% (-1)

74.8k (1894)

71 (5522)

19

Chips Ahoy!

11.6k (4449)

14.91% (-1)

117.8k (1603)

87 (5481)

20

Bundespolizei Karriere

17.2k (4182)

14.71% (-1)

0 (5719)

191 (5161)

21

Simon Baker

150.8k (2354)

14.06% (-1)

69.8k (1953)

88 (5476)

22

Justpaintings

14.7k (4286)

13.85% (-1)

3.1k (3754)

92 (5462)

23

LEGO Batman

64.9k (3113)

13.59% (-1)

1.4k (4168)

301 (4819)

24

The Lego Movie

34.4k (3616)

12.89% (-1)

91k (1769)

49 (5577)

25

Unfriended

25.6k (3867)

12.50% (-1)

1.8k (4038)

39 (5597)

26

harrystyles

20.8M (54)

12.14% (-1)

34.4M (16)

401 (4500)

27

Swimming

14.5k (4296)

11.80% (-1)

2 (5610)

405 (4488)

28

SteakEat

10.6k (4508)

11.59% (-1)

251 (4983)

101 (5439)

29

michael clifford

4.9M (317)

11.43% (-1)

299.7k (1083)

395 (4518)

30

PowWow Smile

28.5k (3772)

11.23% (+4521)

0 (5751)

131 (5331)

1

Fashionglama.com Photography

1.2k (5444)

3.32% (0)

376.8M (=)

390 (4533)

2

CONTEMPORARY ART

22.8k (3970)

10.65% (36)

253.6M (=)

96 (5447)

3

VSCO

3.2M (455)

2.49% (1393)

134.9M (=)

2.6k (1068)

4

Paris

158k (2319)

1.79% (2251)

64.1M (=)

735 (3494)

5

nike

72.3M (15)

1.54% (2589)

56.1M (=)

897 (3095)

6

Visit Dubai

579.8k (1329)

1.58% (2526)

52.5M (=)

1.2k (2560)

7

Dubai Airports

105.7k (2659)

1.54% (2587)

52.5M (=)

445 (4368)

8

One Direction

17.5M (67)

10.02% (40)

52M (=)

726 (3518)

9

CHANEL

21.9M (50)

0.80% (3840)

49M (=)

708 (3570)

10

Tumblr

1.1M (949)

1.26% (3047)

41.4M (=)

568 (3987)

11

visitcalifornia

273.5k (1849)

1.95% (2009)

41.1M (=)

2.6k (1051)

12

Disney

9.5M (163)

1.85% (2160)

38.3M (=)

2.4k (1175)

13

Gucci

15.2M (85)

0.51% (4299)

36.5M (=)

3.2k (807)

14

Dior Official

15.6M (80)

0.63% (4132)

36M (=)

2.5k (1135)

15

Prada

12.6M (110)

0.44% (4382)

34.5M (=)

2.3k (1217)

16

harrystyles

20.8M (54)

12.14% (26)

34.4M (=)

401 (4500)

17

Hermès official account

4.9M (316)

0.63% (4139)

33M (=)

1.2k (2513)

18

adidas

14.7M (88)

1.29% (3002)

31.5M (=)

1.1k (2647)

19

VisitMexico

84.9k (2848)

1.84% (2171)

30.4M (=)

740 (3483)

20

Niall Horan

19.4M (59)

7.06% (111)

28.8M (=)

882 (3127)

21

gopro

12.5M (111)

2.99% (994)

28.6M (=)

3.5k (696)

22

Justin Bieber

87.4M (8)

2.25% (1649)

28.4M (=)

4k (569)

23

Starbucks Coffee ☕

14.4M (89)

2.94% (1035)

27.8M (=)

1.4k (2201)

24

CrossFit

2M (647)

1.20% (3148)

27.3M (=)

6.6k (192)

25

GIVENCHY

8.5M (188)

0.52% (4279)

26.3M (=)

2.3k (1256)

26

Louis Tomlinson

13.1M (102)

10.19% (38)

26.1M (=)

183 (5184)

27

Las Vegas

383.4k (1611)

2.79% (1164)

25.9M (=)

884 (3122)

28

Louis Vuitton Official

17.3M (69)

0.62% (4145)

25.5M (=)

2k (1511)

29

LifeTricks

1.3M (857)

0.51% (4291)

24.3M (=)

21 (5656)

30

Burberry

9.5M (164)

0.69% (4027)

24M (=)

3k (862)

1

DEL Records

626.5k (1269)

0.38% (4443)

2M (311)

42.4k (=)

2

Listín Diario

184.1k (2175)

0.09% (4544)

214 (5041)

34.6k (=)

3

snoopdogg

17.4M (68)

0.42% (4402)

995.7k (530)

29.4k (=)

4

Instant Bollywood ⚡

3.2M (459)

1.39% (2826)

185.3k (1356)

27.9k (=)

5

FashionNova.com

7.9M (204)

0.52% (4274)

195.4k (1320)

24.1k (=)

6

Culturizando

683.1k (1202)

0.25% (4507)

71.5k (1935)

21.5k (=)

7

Inked Magazine

1.6M (755)

0.32% (4471)

916.9k (545)

20.5k (+1)

8

NBA

23.3M (48)

1.03% (3443)

10M (75)

20.5k (-1)

9

TC Televisión

649.8k (1240)

0.08% (4547)

473.6k (829)

19.7k (=)

10

Glamour Brasil

1.2M (915)

0.35% (4460)

37.5k (2310)

19.6k (=)

11

MLB ⚾

3.6M (413)

2.73% (1218)

3.8M (187)

18.6k (=)

12

Del Toro ®||Matthew Chevallard

149.9k (2359)

0.62% (4155)

50k (2165)

18k (=)

13

Motives Cosmetics Official

2.3M (552)

0.62% (4157)

629.6k (704)

18k (=)

14

SuicideGirls

6.6M (252)

1.16% (3227)

1.1M (490)

18k (=)

15

HOT 97

631.9k (1263)

0.46% (4367)

800.1k (609)

17.9k (=)

16

SportsCenter

9.4M (169)

1.69% (2376)

210.5k (1278)

17.5k (=)

17

HYPEBEAST

3.9M (380)

1.35% (2883)

7.2M (102)

16.7k (=)

18

Chiara Ferragni

9.6M (156)

1.34% (2905)

351.8k (987)

16.6k (=)

19

Rebel Circus

298.1k (1789)

0.71% (4002)

88.7k (1790)

16.5k (=)

20

NFL

9.4M (167)

1.98% (1969)

8.1M (93)

16k (=)

21

JD Sports Official

719.9k (1179)

0.69% (4035)

887 (4393)

15.9k (=)

22

curlbox

356.5k (1672)

1.57% (2552)

682.7k (676)

15.6k (=)

23

Freedom Of Style

509.4k (1417)

1.59% (2511)

28.3k (2491)

15.6k (=)

24

شركة مجموعة الراي الإعلامية

96.7k (2732)

0.32% (4475)

276 (4951)

15.6k (=)

25

Pink Boutique

336.7k (1704)

0.40% (4415)

2.7k (3826)

15.4k (=)

26

SHOWPO

1.2M (879)

1.00% (3488)

23.1k (2627)

15.2k (=)

27

OOTD Magazine

2.9M (495)

1.34% (2906)

2.1M (302)

15k (=)

28

Gypsy Warrior

871.4k (1080)

1.07% (3362)

84k (1831)

14.8k (=)

29

CarLifestyle

3.9M (379)

1.83% (2194)

2.3M (289)

14.3k (=)

30

National Geographic

77.7M (12)

1.02% (3455)

7M (105)

14k (=)