Keep a close eye on a brand's presence on Instagram and see how they perform.

Identify brands doing best at sparking interest and conversation with the ER (Engagement Rate) ranking - Sort brands by number of followers or #hashtag popularity - Narrow down to your competitors with categories - Get a detailed analysis on each brand's profile page.

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Brand Categories Followers ER i Average engagement rate of all media. Engagement rate is based on the likes and comments received divided by the number of followers at the time of the post. Posts on hashtag Media posted
1

Selena Gomez

91.1M (=)

2.55% (1522)

12.6M (49)

1.2k (1835)

2

Taylor Swift

86.3M (=)

2.00% (2061)

9.8M (62)

913 (2384)

3

Ariana Grande

79.6M (=)

1.59% (2553)

15.8M (40)

2.3k (843)

4

Beyoncé

78.9M (=)

2.77% (1344)

8.4M (70)

1.3k (1714)

5

Kim Kardashian West

77.8M (=)

1.37% (2842)

4.1M (138)

3.6k (430)

6

Justin Bieber

75.6M (=)

2.11% (1954)

24.3M (20)

3.7k (407)

7

Cristiano Ronaldo

69.7M (=)

2.90% (1235)

3.1M (175)

1.3k (1722)

8

King Kylie

68.4M (=)

1.96% (2099)

4.6M (123)

4.5k (276)

9

Kendall Jenner

61.9M (=)

1.70% (2414)

2.6M (197)

2.6k (731)

10

Nicki Minaj

61.5M (=)

0.97% (3359)

3.4M (164)

3.9k (370)

11

therock

60.2M (=)

1.51% (2666)

914.9k (453)

2.1k (955)

12

nike

56.4M (=)

2.44% (1635)

45.2M (5)

845 (2544)

13

National Geographic

55.9M (=)

1.31% (2932)

3.9M (144)

11.3k (26)

14

Nj

54.9M (=)

1.45% (2737)

2.9M (184)

3.4k (468)

15

Khloé

53.2M (=)

2.33% (1753)

1.2M (380)

3.5k (449)

16

KATY PERRY

52.8M (=)

1.58% (2558)

3.1M (174)

464 (3611)

17

Leo Messi

49M (=)

4.79% (402)

4.4M (130)

167 (4623)

18

Jennifer Lopez

48.8M (=)

1.40% (2814)

1M (417)

1.5k (1536)

19

Miley Cyrus

47.6M (=)

1.50% (2675)

5.9M (95)

5.5k (169)

20

Kourtney Kardashian

43.8M (=)

1.24% (3011)

838.3k (493)

2.8k (675)

21

Demi Lovato

43M (=)

2.81% (1316)

5.6M (102)

1.4k (1639)

22

Victoria's Secret

42.6M (=)

1.27% (2972)

3.2M (173)

3.7k (405)

23

badgalriri

41.8M (=)

1.56% (2589)

907k (458)

3.5k (458)

24

Kevin Hart

39.4M (=)

0.69% (3701)

766.4k (518)

3.6k (443)

25

FC Barcelona

37.1M (=)

1.99% (2071)

2.6M (207)

8.1k (63)

26

Real Madrid C.F.

35.3M (=)

2.29% (1798)

5.8M (97)

906 (2401)

27

Ellen

32.8M (=)

1.75% (2346)

189.1k (1138)

3.8k (390)

28

Justin Timberlake

32.4M (=)

1.81% (2282)

1.1M (391)

459 (3623)

29

9gag

31.6M (=)

2.65% (1448)

1.3M (341)

9.7k (40)

30

Cara Delevingne

31.3M (=)

1.48% (2704)

1.3M (354)

3.1k (556)

1

Blake Shelton

1.2M (738)

4,988.55% (=)

312.9k (863)

2 (5130)

2

Sean Penn

44.2k (2952)

1,177.36% (=)

38k (2032)

4 (5125)

3

Dodge Viper

17.6k (3634)

114.82% (=)

4.7M (120)

24 (5072)

4

Mattel

24.8k (3379)

76.86% (=)

487k (674)

14 (5102)

5

tv|on|fit

31.8k (3195)

53.06% (=)

79 (4797)

98 (4851)

6

Closeup

16.5k (3671)

40.39% (=)

89 (4772)

22 (5083)

7

The Beatles

116.1k (2198)

31.44% (=)

1.6M (298)

114 (4786)

8

The Glee Project

21.8k (3475)

29.31% (=)

4.8k (3159)

192 (4546)

9

Wake And Bake Entertainment®

13.3k (3826)

25.24% (=)

16.8k (2490)

63 (4979)

10

Swimming

16.2k (3686)

22.41% (=)

2 (5093)

405 (3803)

11

CONTEMPORARY ART

11.5k (3906)

22.19% (+1)

176.4M (1)

67 (4957)

12

BTS official

1.4M (636)

22.18% (-1)

0 (5191)

174 (4594)

13

Interstellar Movie

21.2k (3495)

21.88% (=)

4.5k (3193)

80 (4916)

14

The Lego Movie

28.7k (3267)

19.36% (=)

86.3k (1555)

46 (5020)

15

Tarkan Tevetoğlu

452.5k (1248)

18.94% (=)

148.3k (1280)

20 (5091)

16

Swedish House Mafia

338.9k (1428)

17.86% (=)

271.9k (948)

225 (4431)

17

Homayoun Shajarian

350.1k (1406)

16.97% (=)

7.1k (2961)

23 (5076)

18

The Millionaire Mentality

164.5k (1929)

16.54% (=)

6.4k (3013)

14 (5103)

19

Toda Pasión

16k (3694)

16.36% (=)

1 (5113)

8 (5117)

20

Justpaintings

10.7k (3956)

15.74% (=)

1.1k (3839)

82 (4909)

21

Cas

1M (802)

15.28% (=)

7.2k (2952)

288 (4207)

22

TheEvilWithin

17.5k (3636)

14.91% (=)

70.6k (1665)

71 (4941)

23

Louis Tomlinson

10.3M (88)

14.85% (=)

24.9M (19)

132 (4732)

24

Unfriended

27.7k (3301)

14.39% (=)

2k (3578)

39 (5036)

25

Simon Baker

122k (2159)

14.27% (=)

57.3k (1796)

80 (4915)

26

LEGO Batman

65.3k (2634)

13.74% (=)

1.5k (3722)

300 (4155)

27

PONY mag

14.9k (3746)

13.60% (=)

731 (4034)

329 (4046)

28

Jacob Artist

435.6k (1271)

13.46% (=)

16k (2521)

82 (4910)

29

Red Band Society

64.9k (2640)

12.61% (=)

26.5k (2225)

139 (4711)

30

Michael Clifford

4.3M (258)

12.59% (=)

242.3k (1017)

339 (4011)

1

CONTEMPORARY ART

11.5k (3906)

22.19% (11)

176.4M (=)

67 (4957)

2

VSCO

2.3M (436)

4.00% (635)

100.3M (=)

1.7k (1303)

3

One Direction

16.5M (48)

9.94% (47)

50.5M (=)

726 (2796)

4

Paris

138.6k (2063)

2.23% (1844)

49.3M (=)

624 (3092)

5

nike

56.4M (12)

2.44% (1635)

45.2M (=)

845 (2544)

6

CHANEL

13.9M (58)

1.10% (3191)

43.9M (=)

455 (3639)

7

Visit Dubai

358.9k (1379)

1.99% (2075)

42.5M (=)

782 (2677)

8

Dubai Airports

50.3k (2848)

2.57% (1505)

42.5M (=)

306 (4126)

9

Tumblr

848.7k (883)

1.71% (2405)

33.6M (=)

337 (4018)

10

Dior Official

10.9M (82)

0.84% (3534)

32.7M (=)

1.6k (1423)

11

harrystyles

18.4M (42)

12.37% (32)

32.6M (=)

385 (3869)

12

Gucci

9.6M (100)

0.62% (3777)

32.4M (=)

2.1k (986)

13

Prada

9.1M (110)

0.61% (3793)

32.3M (=)

1.6k (1384)

14

Disney

6.2M (178)

2.69% (1417)

30.4M (=)

1.5k (1552)

15

visitcalifornia

201.4k (1771)

2.53% (1538)

30.2M (=)

1.9k (1120)

16

Hermès official account

2.9M (361)

0.84% (3532)

30M (=)

932 (2344)

17

Niall horan

16.5M (49)

8.08% (88)

27.6M (=)

725 (2798)

18

GIVENCHY

6M (183)

0.68% (3708)

25.3M (=)

1.8k (1248)

19

Louis Tomlinson

10.3M (88)

14.85% (23)

24.9M (=)

132 (4732)

20

Justin Bieber

75.6M (6)

2.11% (1954)

24.3M (=)

3.7k (407)

21

Starbucks Coffee ☕

10.3M (89)

3.54% (836)

23.6M (=)

1.1k (1988)

22

Travel | Earth | Nature

1.4M (642)

0.23% (3990)

23.2M (=)

105 (4822)

23

Louis Vuitton Official

12.1M (70)

0.80% (3584)

23.1M (=)

1.6k (1438)

24

Burberry

7.2M (144)

0.97% (3355)

23.1M (=)

2.4k (798)

25

Cartier Official

3.3M (320)

1.06% (3249)

23M (=)

650 (3013)

26

Kik

175.3k (1873)

3.22% (1030)

22.9M (=)

281 (4237)

27

DescubreMiMexico

32k (3188)

2.15% (1917)

22.5M (=)

505 (3475)

28

Las Vegas

275.6k (1556)

3.22% (1028)

22.4M (=)

706 (2851)

29

Chloé

2.7M (386)

0.90% (3455)

22M (=)

873 (2489)

30

Zayn Malik

473k (1221)

6.31% (202)

21.7M (=)

904 (2408)

1

del_records_oficial

521.3k (1153)

0.44% (3926)

1.9M (264)

38.5k (=)

2

snoopdogg

11.4M (78)

0.55% (3855)

720.1k (539)

24k (=)

3

Listín Diario

104.2k (2298)

0.17% (3999)

131 (4679)

20.1k (=)

4

1.4M ⚡ Instant Bollywood

1.5M (613)

0.62% (3771)

112.7k (1422)

20k (=)

5

Culturizando

613.9k (1064)

0.53% (3865)

48.7k (1885)

17.4k (=)

6

Motives Cosmetics Official

2.3M (438)

0.69% (3707)

540.1k (645)

16.8k (=)

7

Glamour Brasil

1M (807)

0.42% (3937)

31.3k (2131)

16.5k (=)

8

Del Toro ®||Matthew Chevallard

151.8k (1996)

0.68% (3711)

42.8k (1968)

16.2k (=)

9

NBA

17.4M (46)

1.29% (2953)

7.9M (71)

15.6k (=)

10

SuicideGirls

5.2M (221)

1.35% (2868)

858.1k (480)

15.6k (=)

11

MLB ⚾

2.8M (365)

3.19% (1052)

2.8M (189)

15.4k (=)

12

✖️ 100FlavoursUK ✖️

525.2k (1150)

1.61% (2521)

21.4k (2351)

15.3k (=)

13

curlbox

329.2k (1442)

1.76% (2335)

582.2k (617)

14.9k (=)

14

Inked Magazine

1.3M (695)

0.77% (3622)

526.1k (652)

14.9k (=)

15

Fashion Nova ™

5M (230)

0.66% (3743)

67.8k (1692)

14.7k (=)

16

Chiara Ferragni

6.3M (170)

1.19% (3075)

232.2k (1041)

14.6k (=)

17

Gypsy Warrior

852.6k (880)

1.19% (3078)

72.5k (1650)

13k (=)

18

HOT 97

481k (1212)

0.63% (3762)

580.2k (618)

12.9k (=)

19

Pink Boutique

281.4k (1535)

0.44% (3923)

2.5k (3469)

12.6k (=)

20

CARLiFESTYLE

3.7M (299)

2.19% (1882)

1.3M (336)

12.3k (=)

21

herworldsingapore

31.1k (3216)

0.62% (3774)

2.4k (3493)

12.3k (=)

22

Rebel Circus

237.9k (1663)

0.75% (3651)

70.1k (1668)

12k (=)

23

HYPEBEAST

2.6M (391)

1.53% (2642)

3.8M (147)

11.8k (=)

24

GettinLOW® official, JKT-ID

124k (2145)

0.97% (3363)

283.9k (920)

11.8k (=)

25

nfl

6.7M (158)

2.53% (1541)

6.2M (86)

11.6k (=)

26

National Geographic

55.9M (13)

1.31% (2932)

3.9M (144)

11.3k (=)

27

ELLE UK

705.1k (996)

0.56% (3837)

30.1k (2147)

11.2k (=)

28

OOTD Magazine

2.6M (394)

1.68% (2440)

1.2M (371)

11.2k (=)

29

JD Sports Official

538.9k (1141)

0.78% (3611)

648 (4091)

11.1k (=)

30

SHOWPO

1M (787)

1.06% (3245)

12k (2667)

10.9k (=)

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