Keep a close eye on a brand's presence on Instagram and see how they perform.

Identify brands doing best at sparking interest and conversation with the ER (Engagement Rate) ranking - Sort brands by number of followers or #hashtag popularity - Narrow down to your competitors with categories - Get a detailed analysis on each brand's profile page.

all

Brand Categories Followers ER i Average engagement rate of all media. Engagement rate is based on the likes and comments received divided by the number of followers at the time of the post. Posts on hashtag Media posted
1

Selena Gomez

93.1M (=)

2.55% (1527)

12.9M (49)

1.2k (1852)

2

Taylor Swift

87.8M (=)

2.00% (2074)

9.9M (62)

913 (2416)

3

Ariana Grande

80.9M (=)

1.59% (2574)

16M (40)

2.4k (847)

4

Beyoncé

80.3M (=)

2.74% (1375)

8.5M (69)

1.3k (1727)

5

Kim Kardashian West

79.1M (=)

1.37% (2871)

4.1M (138)

3.6k (432)

6

Justin Bieber

77.1M (=)

2.11% (1976)

24.5M (20)

3.7k (410)

7

Cristiano Ronaldo

71.4M (=)

2.89% (1249)

3.1M (176)

1.3k (1723)

8

King Kylie

70M (=)

1.98% (2098)

4.8M (118)

4.5k (276)

9

Nicki Minaj

62.8M (=)

0.97% (3390)

3.4M (165)

3.9k (378)

10

Kendall Jenner

62.6M (=)

1.71% (2426)

2.7M (197)

2.6k (744)

11

therock

61.8M (=)

1.49% (2714)

926.7k (452)

2.1k (957)

12

nike

58M (=)

2.39% (1703)

45.7M (5)

847 (2570)

13

National Geographic

56.9M (=)

1.30% (2974)

4M (144)

11.4k (26)

14

Nj

55.9M (=)

1.45% (2756)

2.9M (185)

3.4k (479)

15

Khloé

53.9M (=)

2.32% (1771)

1.2M (379)

3.5k (457)

16

KATY PERRY

53.6M (=)

1.58% (2589)

3.1M (175)

467 (3637)

17

Leo Messi

49.8M (=)

4.81% (406)

4.5M (131)

167 (4661)

18

Jennifer Lopez

49.5M (=)

1.39% (2849)

1M (418)

1.5k (1545)

19

Miley Cyrus

48.4M (=)

1.50% (2706)

5.9M (97)

5.5k (173)

20

Kourtney Kardashian

44.4M (=)

1.24% (3033)

847.1k (494)

2.8k (682)

21

Demi Lovato

43.8M (=)

2.81% (1326)

5.7M (103)

1.4k (1654)

22

Victoria's Secret

43.1M (=)

1.25% (3025)

3.2M (174)

3.8k (406)

23

badgalriri

42.2M (=)

1.55% (2613)

924.7k (454)

3.5k (463)

24

Kevin Hart

40M (=)

0.69% (3737)

768.3k (523)

3.6k (444)

25

FC Barcelona

37.7M (=)

1.97% (2112)

2.6M (208)

8.2k (63)

26

Real Madrid C.F.

35.9M (=)

2.25% (1847)

5.8M (99)

932 (2376)

27

Ellen

33.2M (=)

1.75% (2373)

191.8k (1140)

3.8k (396)

28

Justin Timberlake

33.1M (=)

1.79% (2318)

1.1M (392)

464 (3648)

29

9gag

31.8M (=)

2.63% (1475)

1.3M (340)

9.8k (40)

30

Cara Delevingne

31.8M (=)

1.49% (2711)

1.3M (353)

3.1k (560)

1

Blake Shelton

1.2M (754)

5,072.57% (=)

315.7k (865)

2 (5168)

2

Sean Penn

44.5k (2995)

1,180.46% (=)

38.2k (2051)

4 (5162)

3

Dodge Viper

18k (3663)

118.17% (=)

4.7M (123)

24 (5108)

4

Mattel

25.4k (3410)

78.14% (=)

495.5k (670)

14 (5138)

5

tv|on|fit

33.4k (3205)

53.07% (=)

78 (4832)

98 (4888)

6

Closeup

16.4k (3727)

40.41% (=)

88 (4810)

22 (5113)

7

Henrikh Mkhitaryan

390.5k (1370)

37.32% (=)

11 (5073)

8 (5154)

8

The Beatles

116.3k (2234)

31.46% (=)

1.6M (299)

114 (4824)

9

The Glee Project

21.8k (3524)

29.31% (=)

4.8k (3189)

192 (4579)

10

Wake And Bake Entertainment®

13.6k (3858)

25.67% (=)

17.5k (2490)

63 (5015)

11

Swimming

16.1k (3741)

22.42% (=)

2 (5122)

405 (3836)

12

BTS official

1.5M (643)

22.23% (=)

0 (5211)

174 (4631)

13

Interstellar Movie

21.3k (3535)

22.00% (=)

4.5k (3217)

80 (4952)

14

CONTEMPORARY ART

12.3k (3914)

21.05% (=)

179M (1)

70 (4989)

15

The Lego Movie

28.9k (3311)

19.41% (=)

86.4k (1563)

46 (5057)

16

Tarkan Tevetoğlu

457.9k (1270)

19.15% (=)

149.2k (1288)

20 (5120)

17

Swedish House Mafia

339.3k (1459)

17.86% (=)

272.3k (956)

225 (4473)

18

Homayoun Shajarian

370.9k (1400)

17.22% (=)

7.2k (2981)

23 (5111)

19

Toda Pasión

16.6k (3720)

16.57% (=)

1 (5143)

8 (5153)

20

The Millionaire Mentality

163.8k (1970)

16.54% (=)

6.4k (3037)

14 (5137)

21

Justpaintings

10.8k (3994)

15.62% (=)

1.2k (3845)

83 (4946)

22

Cas

1M (827)

15.21% (=)

7.2k (2979)

288 (4245)

23

TheEvilWithin

17.6k (3681)

14.96% (=)

71k (1674)

71 (4987)

24

Louis Tomlinson

10.4M (90)

14.78% (=)

25M (19)

134 (4761)

25

Unfriended

27.6k (3344)

14.41% (=)

2k (3608)

39 (5070)

26

Simon Baker

123.3k (2191)

14.33% (=)

58.2k (1804)

80 (4951)

27

LEGO Batman

65.5k (2676)

13.74% (=)

1.5k (3750)

300 (4197)

28

Jacob Artist

436.9k (1300)

13.47% (=)

16k (2543)

82 (4947)

29

PONY mag

15.2k (3786)

13.39% (=)

778 (4037)

334 (4067)

30

World Soccer Shop

10.3k (4033)

12.78% (=)

3.7k (3310)

72 (4980)

1

CONTEMPORARY ART

12.3k (3914)

21.05% (14)

179M (=)

70 (4989)

2

VSCO

2.3M (451)

4.00% (637)

101.8M (=)

1.7k (1312)

3

One Direction

16.6M (49)

9.95% (47)

50.6M (=)

726 (2824)

4

Paris

140.1k (2096)

2.21% (1875)

49.7M (=)

628 (3104)

5

nike

58M (12)

2.39% (1703)

45.7M (=)

847 (2570)

6

CHANEL

14.2M (57)

1.10% (3226)

44.2M (=)

458 (3661)

7

Visit Dubai

362.4k (1411)

1.94% (2141)

42.8M (=)

788 (2697)

8

Dubai Airports

52.5k (2852)

2.55% (1526)

42.8M (=)

311 (4150)

9

Tumblr

859.3k (906)

1.68% (2458)

33.9M (=)

343 (4043)

10

Dior Official

11.1M (83)

0.83% (3576)

32.9M (=)

1.6k (1430)

11

harrystyles

18.5M (42)

12.38% (34)

32.8M (=)

385 (3908)

12

Gucci

9.8M (102)

0.61% (3821)

32.5M (=)

2.1k (981)

13

Prada

9.2M (111)

0.60% (3835)

32.4M (=)

1.6k (1396)

14

Disney

6.4M (178)

2.64% (1456)

30.7M (=)

1.5k (1540)

15

visitcalifornia

203.7k (1792)

2.51% (1561)

30.7M (=)

1.9k (1126)

16

Hermès official account

2.9M (371)

0.83% (3577)

30.1M (=)

939 (2361)

17

Niall horan

16.6M (48)

8.05% (91)

27.7M (=)

729 (2818)

18

GIVENCHY

6.1M (185)

0.68% (3751)

25.4M (=)

1.8k (1258)

19

Louis Tomlinson

10.4M (90)

14.78% (24)

25M (=)

134 (4761)

20

Justin Bieber

77.1M (6)

2.11% (1976)

24.5M (=)

3.7k (410)

21

Starbucks Coffee ☕

10.5M (87)

3.52% (847)

23.8M (=)

1.1k (1998)

22

Travel | Earth | Nature

1.4M (664)

0.24% (4032)

23.2M (=)

114 (4826)

23

Louis Vuitton Official

12.3M (70)

0.80% (3614)

23.2M (=)

1.6k (1448)

24

Burberry

7.3M (148)

0.97% (3398)

23.1M (=)

2.5k (802)

25

Cartier Official

3.4M (329)

1.04% (3299)

23.1M (=)

662 (3006)

26

Kik

176.5k (1902)

3.24% (1027)

22.9M (=)

282 (4271)

27

DescubreMiMexico

32.9k (3216)

2.13% (1952)

22.8M (=)

509 (3489)

28

Las Vegas

279.6k (1581)

3.20% (1044)

22.6M (=)

713 (2858)

29

Chloé

2.7M (394)

0.90% (3492)

22M (=)

892 (2475)

30

gopro

9.8M (101)

3.65% (791)

21.8M (=)

2.8k (662)

1

delrecords

527k (1179)

0.43% (3968)

1.9M (267)

38.8k (=)

2

snoopdogg

11.6M (77)

0.54% (3901)

734.1k (536)

24.3k (=)

3

Listín Diario

107.1k (2312)

0.17% (4042)

141 (4691)

20.7k (=)

4

1.6M ⚡ Instant Bollywood

1.5M (614)

0.63% (3799)

115k (1426)

20.3k (=)

5

Culturizando

618.5k (1085)

0.53% (3908)

49.7k (1891)

17.6k (=)

6

Motives Cosmetics Official

2.3M (453)

0.68% (3745)

544.6k (646)

16.8k (=)

7

Glamour Brasil

1M (830)

0.41% (3978)

31.4k (2146)

16.6k (=)

8

Del Toro ®||Matthew Chevallard

151.7k (2034)

0.68% (3753)

43.2k (1982)

16.2k (=)

9

NBA

17.6M (46)

1.29% (2985)

7.9M (72)

15.7k (=)

10

SuicideGirls

5.2M (227)

1.35% (2902)

873.7k (481)

15.7k (=)

11

MLB ⚾

2.9M (376)

3.16% (1069)

2.9M (188)

15.5k (=)

12

✖️ 100FlavoursUK ✖️

523.5k (1185)

1.60% (2557)

21.8k (2366)

15.4k (=)

13

Fashion Nova ™

5.1M (235)

0.65% (3786)

70.5k (1678)

15k (=)

14

curlbox

330.5k (1471)

1.75% (2366)

585.3k (622)

15k (=)

15

Inked Magazine

1.3M (716)

0.76% (3662)

535.9k (650)

15k (=)

16

Chiara Ferragni

6.4M (176)

1.19% (3098)

237.1k (1037)

14.7k (=)

17

HOT 97

486.1k (1235)

0.61% (3816)

592.2k (618)

13.1k (=)

18

Gypsy Warrior

852.9k (914)

1.18% (3111)

73k (1664)

13.1k (=)

19

Pink Boutique

285.5k (1564)

0.44% (3965)

2.5k (3497)

12.8k (=)

20

CARLiFESTYLE

3.7M (307)

2.18% (1912)

1.3M (334)

12.4k (=)

21

herworldsingapore

31.6k (3248)

0.61% (3817)

2.4k (3516)

12.3k (=)

22

Rebel Circus

241.8k (1686)

0.75% (3682)

71k (1673)

12.2k (=)

23

GettinLOW® official, Indonesia

125.6k (2178)

0.96% (3400)

288.4k (916)

12k (=)

24

HYPEBEAST

2.7M (404)

1.52% (2664)

3.9M (147)

12k (=)

25

NFL

6.8M (160)

2.50% (1574)

6.3M (91)

11.7k (=)

26

National Geographic

56.9M (13)

1.30% (2974)

4M (144)

11.4k (=)

27

OOTD Magazine

2.6M (409)

1.67% (2478)

1.2M (371)

11.3k (=)

28

JD Sports Official

549k (1159)

0.76% (3663)

648 (4125)

11.3k (+1)

29

ELLE UK

710.2k (1021)

0.56% (3876)

31.1k (2151)

11.3k (-1)

30

SHOWPO

1.1M (808)

1.06% (3278)

12.4k (2671)

11.1k (=)