Keep a close eye on a brand's presence on Instagram and see how they perform.

Identify brands doing best at sparking interest and conversation with the ER (Engagement Rate) ranking - Sort brands by number of followers or #hashtag popularity - Narrow down to your competitors with categories - Get a detailed analysis on each brand's profile page.

all

Brand Categories Followers ER i Average engagement rate of all media. Engagement rate is based on the likes and comments received divided by the number of followers at the time of the post. Posts on hashtag Media posted
1

Selena Gomez

133.8M (=)

2.71% (1204)

20.8M (47)

1.4k (2578)

2

Cristiano Ronaldo

121.3M (=)

2.73% (1183)

5.3M (180)

2.2k (1651)

3

Ariana Grande

117.9M (=)

1.40% (2876)

23M (45)

3.4k (943)

4

Beyoncé

111.8M (=)

2.32% (1553)

11.5M (90)

1.6k (2303)

5

Kim Kardashian West

108.1M (=)

1.35% (2978)

8.5M (113)

4.2k (690)

6

Taylor Swift

106.5M (=)

1.78% (2260)

13.1M (74)

104 (5836)

7

Kylie

104.3M (=)

2.01% (1925)

10.8M (96)

5.4k (458)

8

therock

100.5M (=)

1.07% (3487)

1.7M (435)

3.4k (946)

9

Justin Bieber

97.1M (=)

2.24% (1618)

32.7M (24)

4.3k (659)

10

Nj

89.7M (=)

1.82% (2192)

4.9M (189)

4.1k (705)

11

Kendall

87.6M (=)

1.94% (2015)

5.4M (176)

2.9k (1144)

12

Leo Messi

87.5M (=)

3.85% (558)

7.5M (131)

290 (5263)

13

National Geographic

86M (=)

0.87% (3884)

10.4M (99)

16.4k (30)

14

Barbie®

85.8M (=)

0.83% (3966)

5.6M (172)

5.2k (482)

15

nike

76.1M (=)

1.14% (3340)

66.3M (7)

914 (3533)

16

Miley Cyrus

74.4M (=)

1.23% (3178)

6.7M (146)

6.7k (261)

17

Khloé

73M (=)

1.85% (2143)

2M (377)

3.2k (997)

18

Jennifer Lopez

72.7M (=)

0.97% (3671)

1.8M (419)

2.2k (1612)

19

KATY PERRY

68.5M (=)

0.94% (3721)

4.1M (218)

892 (3587)

20

Demi Lovato

65.9M (=)

2.26% (1601)

7.2M (138)

2k (1815)

21

Kourtney Kardashian

61M (=)

1.23% (3176)

1.5M (477)

3.4k (922)

22

badgalriri

60.2M (=)

1.65% (2470)

1.6M (470)

4.2k (678)

23

Victoria's Secret

58.7M (=)

0.73% (4178)

4.4M (209)

5.8k (378)

24

Kevin Hart

57.1M (=)

0.66% (4303)

974.5k (635)

5.1k (493)

25

Real Madrid C.F.

55.7M (=)

1.81% (2205)

9.4M (107)

1.9k (1883)

26

FC Barcelona

55.1M (=)

1.66% (2449)

3.9M (227)

10.4k (92)

27

Ellen

50.9M (=)

1.01% (3606)

350.3k (1138)

5.8k (381)

28

Justin Timberlake

49M (=)

1.25% (3127)

1.4M (504)

672 (4147)

29

Zendaya

48.5M (=)

2.96% (1007)

910.5k (654)

3.3k (966)

30

Vin Diesel

47M (=)

1.89% (2087)

552.4k (878)

1.3k (2746)

1

Sean Penn

76.9k (3244)

1,468.35% (=)

52.6k (2332)

4 (6172)

2

Dodge Viper

29.9k (4074)

245.64% (=)

7M (141)

24 (6099)

3

GroupG3

41.7k (3781)

158.11% (=)

103 (5677)

5 (6169)

4

Wipro Limited

25.5k (4211)

88.42% (=)

666 (4951)

434 (4850)

5

The Glee Project

18.9k (4455)

35.17% (=)

4.5k (3842)

192 (5557)

6

Closeup

14.4k (4656)

34.31% (=)

51 (5791)

9 (6154)

7

⚡️ThunderReach

59.4k (3483)

29.85% (=)

20 (5938)

11 (6147)

8

Techfest, IIT Bombay

15.1k (4625)

26.95% (=)

64 (5750)

576 (4429)

9

Durex UK

11.8k (4812)

26.35% (=)

73 (5727)

108 (5822)

10

Republicants

49.2k (3645)

26.25% (=)

1.6k (4439)

281 (5291)

11

The Beatles

112.4k (2884)

23.97% (=)

2.3M (349)

114 (5798)

12

Cagatay Ulusoy

2.7M (602)

23.13% (=)

717.8k (766)

86 (5909)

13

Greece Photo Tours

11.3k (4839)

22.41% (=)

920 (4745)

119 (5779)

14

Disney Movie Club

23.4k (4280)

22.20% (=)

9.5k (3404)

71 (5964)

15

ディレップジャマー

11.9k (4807)

21.13% (=)

88 (5695)

112 (5804)

16

Red Band Society

58.4k (3495)

19.10% (=)

28.3k (2742)

139 (5710)

17

Беларусь

22.2k (4326)

18.71% (=)

4.8M (193)

163 (5640)

18

Interstellar Movie

23.3k (4288)

17.30% (=)

4.7k (3818)

82 (5924)

19

The Millionaire Mentality

140.5k (2673)

16.60% (=)

7k (3590)

14 (6135)

20

Chips Ahoy!

12.2k (4789)

16.17% (=)

121.7k (1776)

87 (5902)

21

Homayoun Shajarian

1.1M (1042)

15.87% (=)

17.4k (3039)

57 (6003)

22

Jensen Ackles

5.9M (320)

15.40% (=)

4.5M (208)

126 (5761)

23

Lifestyle tv|on|fit

34.4k (3955)

15.18% (=)

109 (5658)

124 (5766)

24

_artistiq

871.5k (1189)

15.15% (=)

10.7k (3342)

290 (5262)

25

i rill alrays ruv u rong tym

44k (3735)

14.74% (=)

22 (5923)

11.1k (80)

26

Rabbid Peach

19.3k (4440)

14.71% (=)

715 (4904)

137 (5725)

27

Simon Baker

183.1k (2418)

14.33% (=)

77.6k (2103)

93 (5876)

28

Tom Brady

3.9M (454)

13.86% (=)

706.6k (773)

244 (5412)

29

Bundespolizei Karriere

36.7k (3884)

13.75% (=)

0 (6232)

333 (5130)

30

LEGO Batman

61.5k (3452)

13.59% (=)

1.4k (4510)

301 (5223)

1

VEREL

2.2k (5694)

4.99% (0)

477.5M (=)

275 (5317)

2

Fashionglama.com Photography

1.3k (5865)

3.20% (0)

477.5M (=)

439 (4836)

3

ANDREY KALININ

22.6k (4313)

9.25% (61)

335.7M (=)

93 (5874)

4

A FIRMA

459 (6065)

27.18% (0)

187.5M (=)

168 (5625)

5

VSCO

3.5M (484)

2.21% (1648)

161M (=)

3k (1095)

6

Paris

170.2k (2487)

1.58% (2588)

78.9M (=)

898 (3578)

7

nike

76.1M (15)

1.14% (3340)

66.3M (=)

914 (3533)

8

Visit Dubai

791.6k (1256)

1.72% (2361)

62.6M (=)

1.5k (2450)

9

Dubai Airports

159k (2549)

1.11% (3418)

62.6M (=)

599 (4352)

10

One Direction

17.2M (94)

10.06% (48)

54.2M (=)

726 (4003)

11

CHANEL

26.3M (53)

0.63% (4377)

53.8M (=)

996 (3353)

12

visitcalifornia

321.4k (1906)

1.78% (2271)

51.7M (=)

3.1k (1062)

13

Tumblr

1.3M (958)

1.00% (3612)

50M (=)

834 (3718)

14

Disney

10.9M (175)

1.53% (2666)

45.8M (=)

3.1k (1045)

15

Gucci

21.4M (66)

0.52% (4559)

43.4M (=)

4.2k (680)

16

adidas

18.6M (82)

1.08% (3466)

40.4M (=)

949 (3451)

17

Dior Official

18.5M (83)

0.53% (4542)

39.5M (=)

3.4k (921)

18

VisitMexico

224.6k (2227)

2.59% (1320)

38.7M (=)

1.2k (2860)

19

Prada

14.7M (117)

0.34% (4799)

36.7M (=)

3.2k (996)

20

harrystyles

23.1M (58)

11.80% (35)

36.4M (=)

417 (4902)

21

Hermès official account

6.2M (313)

0.49% (4618)

36M (=)

1.5k (2385)

22

CrossFit

2.3M (666)

1.05% (3530)

34.8M (=)

8.2k (158)

23

GoPro

13.6M (131)

2.58% (1328)

34.2M (=)

4.1k (701)

24

Justin Bieber

97.1M (9)

2.24% (1618)

32.7M (=)

4.3k (659)

25

Starbucks Coffee ☕

16.1M (105)

2.53% (1360)

30.7M (=)

1.6k (2327)

26

Niall Horan

20.4M (71)

6.32% (156)

30.2M (=)

1k (3230)

27

YouTube

11.7M (160)

0.93% (3739)

29.7M (=)

1.3k (2729)

28

Las Vegas

482k (1625)

2.92% (1043)

28.8M (=)

979 (3391)

29

Louis Vuitton Official

21.5M (65)

0.54% (4511)

28.4M (=)

2.4k (1466)

30

GIVENCHY

9.7M (206)

0.41% (4728)

27.5M (=)

2.7k (1254)

1

DEL RECORDS

694.2k (1354)

0.36% (4782)

2.1M (373)

44.2k (=)

2

Listín Diario

223.7k (2233)

0.10% (4907)

258 (5385)

43.6k (=)

3

Instant Bollywood

5.1M (369)

1.72% (2369)

273.9k (1273)

37k (=)

4

snoopdogg

21.8M (62)

0.39% (4748)

1.2M (540)

34.3k (=)

5

FashionNova.com

10.7M (182)

0.46% (4663)

498k (934)

32.2k (=)

6

TC Televisión

795.3k (1251)

0.10% (4909)

457.6k (987)

26.7k (=)

7

Inked Magazine

1.8M (774)

0.34% (4798)

1.4M (513)

24.5k (=)

8

Culturizando

708.3k (1339)

0.68% (4252)

82.1k (2055)

24.4k (=)

9

FASHION | BEAUTY | LIFESTYLE

2.6M (618)

0.75% (4139)

99.6k (1919)

23.9k (=)

10

NBA

26.9M (49)

1.03% (3564)

12.6M (82)

23.4k (=)

11

Glamour Brasil

1.2M (986)

0.31% (4822)

41.8k (2472)

22.6k (=)

12

HOT 97

740.8k (1308)

0.42% (4721)

1.1M (614)

22k (=)

13

HYPEBEAST

5.5M (345)

1.25% (3143)

11.7M (89)

21.8k (=)

14

MLB ⚾

4M (434)

2.55% (1348)

4.8M (195)

21.6k (=)

15

SportsCenter

11.1M (172)

1.67% (2437)

277.8k (1268)

21.4k (=)

16

Rebel Circus

329.3k (1884)

0.68% (4254)

117.1k (1810)

21.3k (=)

17

شركة مجموعة الراي الإعلامية

111.8k (2887)

0.28% (4842)

350 (5262)

20.9k (=)

18

NFL

10.9M (176)

1.74% (2330)

10.2M (101)

20.4k (=)

19

SuicideGirls

7.1M (276)

1.04% (3552)

1.6M (450)

20k (=)

20

Freedom Of Style

507.8k (1593)

1.42% (2836)

36.8k (2547)

20k (=)

21

SHOWPO

1.3M (950)

0.95% (3693)

34.8k (2587)

19.2k (=)

22

Del Toro ®||Matthew Chevallard

147.8k (2614)

0.59% (4448)

56.3k (2302)

19k (=)

23

Motives Cosmetics Official

2.3M (679)

0.57% (4464)

685.8k (789)

18.8k (=)

24

JD

873.5k (1186)

0.67% (4288)

401 (5208)

18.6k (=)

25

OOTD Magazine

2.9M (559)

1.15% (3318)

3M (289)

18.3k (=)

26

Telemundo

5.1M (371)

0.29% (4836)

501.2k (931)

18.3k (=)

27

Chiara Ferragni

11.8M (157)

1.56% (2624)

446.5k (1005)

17.7k (=)

28

Pink Boutique

376.2k (1798)

0.39% (4747)

2.7k (4145)

17k (=)

29

beIN SPORTS

3.6M (482)

0.32% (4815)

92.4k (1973)

16.5k (=)

30

National Geographic

86M (13)

0.87% (3884)

10.4M (99)

16.4k (=)