Keep a close eye on a brand's presence on Instagram and see how they perform.

Identify brands doing best at sparking interest and conversation with the ER (Engagement Rate) ranking - Sort brands by number of followers or #hashtag popularity - Narrow down to your competitors with categories - Get a detailed analysis on each brand's profile page.

all

Brand Categories Followers ER i Average engagement rate of all media. Engagement rate is based on the likes and comments received divided by the number of followers at the time of the post. Posts on hashtag Media posted
1

Selena Gomez

111M (=)

2.63% (1308)

15.4M (46)

1.3k (2211)

2

Taylor Swift

98M (=)

1.94% (2052)

10.8M (66)

974 (2758)

3

Ariana Grande

97.6M (=)

1.38% (2827)

17.6M (41)

3k (802)

4

Beyoncé

95.5M (=)

2.55% (1378)

9.5M (71)

1.4k (1982)

5

Kim Kardashian West

93.2M (=)

1.40% (2807)

5.6M (123)

3.7k (578)

6

Cristiano Ronaldo

91.3M (=)

2.60% (1329)

3.8M (176)

1.7k (1631)

7

Kylie

86.8M (=)

1.91% (2107)

7M (98)

5k (312)

8

Justin Bieber

78.4M (=)

1.87% (2145)

27.1M (20)

3.8k (544)

9

therock

78M (=)

1.19% (3133)

1.2M (450)

2.6k (939)

10

Kendall

74.8M (=)

1.80% (2238)

3.7M (177)

2.8k (892)

11

Nicki Minaj

74.5M (=)

0.92% (3571)

3.9M (172)

4.3k (435)

12

National Geographic

70.2M (=)

1.09% (3292)

6M (113)

13.2k (30)

13

nike

69.5M (=)

1.65% (2429)

52.6M (4)

888 (2940)

14

Nj

68.1M (=)

1.55% (2580)

3.4M (189)

3.7k (576)

15

Leo Messi

65M (=)

4.23% (482)

5.3M (137)

186 (4996)

16

Khloé

63.1M (=)

2.09% (1869)

1.5M (357)

3.2k (730)

17

Miley Cyrus

60.9M (=)

1.34% (2898)

6.1M (111)

6k (203)

18

KATY PERRY

60.7M (=)

1.39% (2811)

3.4M (194)

546 (3846)

19

Jennifer Lopez

59.2M (=)

1.18% (3158)

1.3M (417)

1.7k (1629)

20

Demi Lovato

53.8M (=)

2.60% (1332)

6.1M (110)

1.5k (1814)

21

Kourtney Kardashian

53.5M (=)

1.25% (3040)

1.1M (467)

3.1k (763)

22

Victoria's Secret

51.5M (=)

0.97% (3486)

3.5M (183)

4.5k (392)

23

badgalriri

49.7M (=)

1.54% (2605)

1.2M (446)

3.8k (552)

24

Kevin Hart

48.1M (=)

0.68% (3975)

821.3k (561)

4.1k (471)

25

FC Barcelona

46.2M (=)

1.75% (2312)

3M (214)

9.1k (71)

26

Real Madrid C.F.

44.9M (=)

1.95% (2046)

6.8M (99)

1.1k (2469)

27

Justin Timberlake

40.8M (=)

1.41% (2790)

1.2M (443)

509 (3979)

28

Ellen

40.8M (=)

1.32% (2922)

251.9k (1122)

4.5k (394)

29

Zendaya

38.6M (=)

2.97% (1053)

539.2k (729)

3.1k (752)

30

Cara Delevingne

37.6M (=)

1.56% (2567)

1.6M (348)

3.3k (687)

1

Sean Penn

48.2k (3239)

1,254.94% (=)

43.8k (2156)

4 (5539)

2

Dodge Viper

23.3k (3810)

159.23% (=)

5.4M (129)

24 (5483)

3

Mattel

35.1k (3492)

99.95% (=)

623.2k (674)

1 (5545)

4

tv|on|fit

30.5k (3594)

45.69% (=)

82 (5182)

98 (5284)

5

The Glee Project

20.7k (3917)

35.14% (=)

4.6k (3450)

192 (4985)

6

Closeup

15.1k (4137)

35.03% (=)

87 (5172)

25 (5481)

7

The Beatles

119.8k (2458)

23.94% (=)

1.9M (310)

114 (5223)

8

Interstellar Movie

22k (3852)

20.31% (=)

5k (3418)

80 (5352)

9

Беларусь

19.8k (3949)

19.54% (=)

3.2M (202)

132 (5169)

10

Homayoun Shajarian

625.9k (1207)

19.15% (=)

9.5k (3066)

33 (5456)

11

Disney Movie Club

19.7k (3953)

19.09% (=)

8k (3162)

71 (5371)

12

Red Band Society

60.1k (3072)

18.80% (=)

26.3k (2452)

139 (5141)

13

Toda Pasión

19.5k (3965)

18.20% (=)

3 (5482)

8 (5528)

14

The Millionaire Mentality

154k (2247)

16.63% (=)

6.8k (3243)

14 (5517)

15

Cas

975.8k (961)

15.29% (=)

8.3k (3143)

290 (4678)

16

Bundespolizei Karriere

12.1k (4284)

15.06% (=)

0 (5587)

146 (5123)

17

TheEvilWithin

18.4k (4004)

14.61% (=)

74.5k (1834)

71 (5372)

18

Simon Baker

142.4k (2300)

14.54% (=)

66.6k (1905)

85 (5332)

19

Chips Ahoy!

11.5k (4318)

14.38% (=)

116k (1556)

87 (5325)

20

Justpaintings

13.5k (4208)

14.16% (=)

2.4k (3786)

88 (5317)

21

LEGO Batman

65.8k (2979)

13.59% (=)

1.4k (4067)

301 (4646)

22

Kevin Spacey

388.8k (1539)

13.20% (+1)

86.2k (1727)

30 (5464)

23

Henrikh Mkhitaryan

1.2M (828)

13.17% (-1)

240 (4882)

52 (5410)

24

The Lego Movie

31.8k (3568)

12.75% (=)

90k (1698)

49 (5417)

25

Unfriended

26.3k (3713)

12.46% (=)

1.9k (3903)

39 (5438)

26

harrystyles

19.7M (49)

12.41% (=)

33.7M (15)

391 (4352)

27

CONTEMPORARY ART

20.8k (3911)

12.28% (=)

228.5M (1)

88 (5314)

28

Wake And Bake Entertainment®

18.8k (3988)

12.16% (=)

26.5k (2449)

80 (5353)

29

Swimming

15.1k (4135)

11.81% (=)

2 (5499)

405 (4307)

30

Michael Clifford

4.8M (294)

11.60% (=)

295.6k (1033)

386 (4367)

1

CONTEMPORARY ART

20.8k (3911)

12.28% (27)

228.5M (=)

88 (5314)

2

VSCO

3M (435)

2.67% (1274)

125.1M (=)

2.3k (1093)

3

Paris

155.8k (2242)

1.98% (2007)

59.3M (=)

694 (3416)

4

nike

69.5M (13)

1.65% (2429)

52.6M (=)

888 (2940)

5

One Direction

17.3M (61)

10.01% (43)

51.5M (=)

726 (3322)

6

Visit Dubai

510.1k (1345)

1.56% (2559)

49.2M (=)

1k (2623)

7

Dubai Airports

87.6k (2708)

1.77% (2273)

49.2M (=)

401 (4323)

8

CHANEL

18.2M (56)

0.86% (3685)

47.4M (=)

621 (3627)

9

Tumblr

1M (937)

1.39% (2815)

39.1M (=)

492 (4037)

10

visitcalifornia

247.6k (1837)

2.08% (1874)

37.5M (=)

2.4k (1076)

11

Disney

8.4M (168)

2.06% (1908)

35.7M (=)

2.1k (1301)

12

Gucci

12.8M (93)

0.53% (4164)

35M (=)

2.8k (862)

13

Dior Official

13.9M (81)

0.69% (3950)

35M (=)

2.1k (1274)

14

Prada

11.2M (111)

0.48% (4221)

33.9M (=)

2.1k (1279)

15

harrystyles

19.7M (49)

12.41% (26)

33.7M (=)

391 (4352)

16

Hermès official account

4.2M (324)

0.70% (3942)

32M (=)

1.2k (2406)

17

Niall Horan

18.9M (55)

7.50% (95)

28.4M (=)

813 (3094)

18

adidas

12.8M (94)

1.40% (2806)

28.2M (=)

1.1k (2555)

19

VisitMexico

58.5k (3089)

1.62% (2471)

27.8M (=)

657 (3519)

20

Justin Bieber

78.4M (8)

1.87% (2145)

27.1M (=)

3.8k (544)

21

gopro

11.5M (109)

3.21% (903)

26.6M (=)

3.2k (701)

22

Starbucks Coffee ☕

13.1M (88)

3.07% (985)

26.5M (=)

1.3k (2110)

23

GIVENCHY

7.6M (196)

0.55% (4138)

26.1M (=)

2.2k (1225)

24

Louis Tomlinson

12.4M (98)

10.60% (34)

25.7M (=)

170 (5046)

25

Las Vegas

345.6k (1616)

2.80% (1181)

24.8M (=)

844 (3025)

26

Louis Vuitton Official

14.9M (75)

0.69% (3959)

24.7M (=)

1.8k (1540)

27

CrossFit

1.8M (647)

1.27% (2990)

24.6M (=)

6.1k (202)

28

LifeTricks

1.3M (812)

0.51% (4178)

23.9M (=)

21 (5497)

29

Burberry

8.7M (161)

0.75% (3850)

23.7M (=)

2.9k (844)

30

Cartier Official

4.5M (313)

0.84% (3725)

23.6M (=)

884 (2949)

1

DEL Records

591.3k (1249)

0.39% (4304)

2M (296)

41.7k (=)

2

Listín Diario

165.2k (2189)

0.09% (4398)

205 (4934)

30.3k (=)

3

snoopdogg

15.2M (71)

0.45% (4252)

905.6k (526)

28k (=)

4

Instant Bollywood

2.6M (502)

1.36% (2863)

164.3k (1364)

25.2k (=)

5

FashionNova.com

6.7M (225)

0.56% (4127)

138.7k (1452)

21.3k (=)

6

Culturizando

662.8k (1172)

0.25% (4368)

65.2k (1916)

20.4k (=)

7

NBA

21.3M (46)

1.07% (3332)

9.2M (74)

19.1k (=)

8

Inked Magazine

1.4M (755)

0.32% (4338)

782.3k (583)

19k (=)

9

Glamour Brasil

1.1M (899)

0.37% (4318)

35.3k (2274)

18.6k (=)

10

Motives Cosmetics Official

2.3M (526)

0.63% (4025)

607.8k (686)

17.7k (=)

11

Del Toro ®||Matthew Chevallard

149.7k (2268)

0.63% (4030)

48.4k (2112)

17.6k (=)

12

MLB ⚾

3.3M (402)

2.87% (1119)

3.4M (190)

17.4k (=)

13

SuicideGirls

6.1M (244)

1.21% (3105)

1M (495)

17.3k (=)

14

TC Televisión

605.3k (1228)

0.09% (4400)

480k (778)

16.4k (=)

15

HOT 97

586.4k (1256)

0.50% (4193)

729.4k (610)

16.2k (=)

16

Chiara Ferragni

8.3M (175)

1.26% (3009)

314.3k (1000)

16.1k (=)

17

SportsCenter

8.6M (162)

1.73% (2330)

192.8k (1277)

15.7k (=)

18

✖️ 100FlavoursUK ✖️

509.4k (1347)

1.59% (2517)

25.9k (2462)

15.6k (=)

19

curlbox

346.6k (1613)

1.62% (2464)

649.3k (656)

15.4k (=)

20

NFL

8.8M (159)

2.07% (1902)

7.8M (89)

15k (=)

21

Rebel Circus

278.7k (1762)

0.72% (3905)

81.2k (1773)

14.9k (=)

22

Pink Boutique

322.9k (1651)

0.41% (4286)

2.7k (3721)

14.9k (=)

23

HYPEBEAST

3.4M (393)

1.38% (2833)

5.9M (115)

14.8k (=)

24

JD Sports Official

676.3k (1163)

0.58% (4103)

850 (4305)

14.8k (=)

25

Gypsy Warrior

865.1k (1029)

1.10% (3270)

81.3k (1771)

14.3k (=)

26

OOTD Magazine

2.8M (470)

1.43% (2756)

1.8M (314)

14k (=)

27

SHOWPO

1.2M (859)

1.01% (3418)

19.3k (2647)

13.9k (=)

28

Her World Singapore

36.2k (3470)

0.54% (4149)

3.1k (3670)

13.5k (=)

29

CARLIFESTYLE

3.9M (347)

1.94% (2051)

2M (299)

13.3k (=)

30

National Geographic

70.2M (12)

1.09% (3292)

6M (113)

13.2k (=)