Keep a close eye on a brand's presence on Instagram and see how they perform.

Identify brands doing best at sparking interest and conversation with the ER (Engagement Rate) ranking - Sort brands by number of followers or #hashtag popularity - Narrow down to your competitors with categories - Get a detailed analysis on each brand's profile page.

all

Brand Categories Followers ER i Average engagement rate of all media. Engagement rate is based on the likes and comments received divided by the number of followers at the time of the post. Posts on hashtag Media posted
12

National Geographic

73.3M (=)

1.07% (3350)

6.3M (110)

13.4k (31)

22

Victoria's Secret

52.9M (=)

0.95% (3532)

3.6M (187)

4.6k (388)

30

Cara Delevingne

38.5M (=)

1.57% (2538)

1.6M (353)

3.3k (704)

52

Bruna Marquezine ♡

19.6M (=)

1.26% (3020)

63.8k (1961)

2.3k (1153)

69

Ashley Benson

16.1M (=)

3.24% (866)

775.9k (599)

1.7k (1733)

70

snoopdogg

16.1M (=)

0.44% (4297)

933k (529)

28.3k (3)

71

Shay Mitchell

16M (=)

3.86% (599)

736.1k (617)

4.5k (418)

89

Starbucks Coffee ☕

13.6M (=)

3.01% (1005)

26.9M (23)

1.3k (2145)

91

Gucci

13.5M (=)

0.52% (4209)

35.5M (13)

3k (829)

97

Dolce & Gabbana

12.8M (=)

0.45% (4290)

6.3M (106)

4.3k (448)

107

Emily Ratajkowski

12M (=)

3.94% (573)

34.4k (2315)

1.4k (2128)

115

Jordan

11.5M (=)

1.90% (2110)

709.4k (631)

1k (2702)

144

Michael Kors

9.7M (=)

0.51% (4224)

19.1M (41)

3.5k (657)

161

Burberry

9M (=)

0.73% (3916)

23.8M (30)

2.9k (854)

179

youtube

8.5M (+1)

1.19% (3147)

20.8M (37)

1.1k (2668)

182

Topshop

8.4M (=)

0.98% (3488)

12.2M (64)

4.8k (358)

204

MTV

7.5M (=)

0.73% (3925)

2.9M (228)

9.4k (69)

207

espn

7.4M (=)

1.24% (3066)

1.4M (410)

8.9k (78)

222

Red Bull

6.9M (=)

1.97% (2009)

4.8M (153)

3.3k (724)

224

Anne Curtis

6.8M (=)

1.19% (3152)

51.7k (2096)

5.3k (287)

231

Urban Outfitters

6.7M (=)

2.41% (1499)

1.3M (423)

6.9k (147)

239

MANGO

6.5M (=)

0.87% (3684)

17.5k (2736)

2.7k (956)

247

SuicideGirls

6.3M (=)

1.19% (3145)

1.1M (497)

17.5k (14)

254

Benefit Cosmetics US

6.1M (+1)

1.21% (3113)

861.1k (554)

4.1k (483)

259

Marc Jacobs

6M (=)

0.70% (3968)

5.8M (124)

3.3k (710)

261

Playboy

5.9M (=)

0.74% (3904)

3M (222)

7.1k (131)

265

ASOS

5.8M (=)

0.94% (3562)

2.4M (261)

6k (218)

270

Jamie Oliver

5.6M (=)

1.19% (3132)

1.5k (4065)

4.9k (346)

280

Walt Disney World

5.4M (=)

3.36% (803)

2.9M (227)

953 (2864)

293

Laurennnn Palmer

5M (=)

0.98% (3492)

80.6k (1814)

2.5k (1019)

9

Беларусь

20k (3992)

19.48% (=)

3.3M (202)

133 (5225)

44

Tarkan Tevetoğlu

914.4k (1013)

9.81% (=)

193.1k (1298)

64 (5441)

122

Tony Perry

855.3k (1052)

6.85% (=)

494k (783)

662 (3571)

140

Thiago Pethit

38.6k (3457)

6.41% (=)

3.5k (3637)

1.3k (2268)

148

#LesCartons

122.9k (2467)

6.21% (=)

18.9k (2686)

1.7k (1693)

165

One Direction

164.6k (2222)

6.00% (+1)

54 (5298)

2.3k (1204)

192

WALK THE MOON

275k (1796)

5.71% (-2)

132.4k (1508)

1.4k (1989)

202

Megan Mace

189.9k (2087)

5.64% (-1)

29.8k (2399)

2.3k (1164)

212

Austin Carlile

1M (965)

5.57% (=)

460.5k (811)

955 (2858)

226

Carolina Loureiro ☾

246k (1864)

5.48% (+1)

8 (5496)

1.2k (2433)

227

Visit OSLO

88.2k (2741)

5.47% (+1)

349.5k (959)

1.3k (2252)

277

sharpie

159.9k (2250)

5.17% (-6)

1.8M (321)

466 (4192)

296

Helen Owen

1.2M (868)

5.03% (=)

1.2k (4174)

677 (3534)

320

Shane Oneill

1.1M (906)

4.91% (-2)

529 (4584)

1.5k (1956)

346

Starbucks España

67.6k (2992)

4.76% (-4)

118 (5143)

666 (3566)

371

Solidays

13.4k (4264)

4.61% (=)

51.1k (2105)

463 (4202)

396

University of Florida

105.8k (2598)

4.48% (-1)

2.8k (3744)

883 (3016)

416

The Cavaliers

84.5k (2777)

4.42% (+1)

528.2k (750)

2.2k (1253)

420

Daniela Ruah

610.1k (1244)

4.41% (+2)

35.7k (2296)

1.1k (2615)

438

Petrobras

14.2k (4214)

4.36% (=)

56.1k (2047)

156 (5157)

455

Mark Hoppus

879.9k (1033)

4.30% (-1)

202.7k (1271)

681 (3518)

468

New England Patriots

2.6M (506)

4.27% (=)

2.5M (256)

4.2k (471)

520

carlyaquilino

452.7k (1450)

4.09% (-1)

4.3k (3531)

2.3k (1163)

533

Ben & Jerry's

687.3k (1171)

4.05% (-3)

747.4k (611)

1.5k (1864)

543

Dubai

1.9M (619)

4.03% (=)

128.5k (1524)

1.3k (2157)

563

Cadbury UK

126.7k (2437)

3.98% (+2)

627.7k (686)

995 (2780)

565

Yale

139.6k (2357)

3.97% (-4)

211.9k (1235)

1.8k (1552)

571

Lolo Jones

336.8k (1650)

3.95% (=)

4.4k (3514)

612 (3717)

573

Emily Ratajkowski

12M (107)

3.94% (-1)

34.4k (2315)

1.4k (2128)

582

RAC

21.3k (3933)

3.92% (=)

89.5k (1731)

1.7k (1655)

13

Gucci

13.5M (91)

0.52% (4209)

35.5M (=)

3k (829)

23

Starbucks Coffee ☕

13.6M (89)

3.01% (1005)

26.9M (=)

1.3k (2145)

30

Burberry

9M (161)

0.73% (3916)

23.8M (=)

2.9k (854)

37

youtube

8.5M (179)

1.19% (3147)

20.8M (=)

1.1k (2668)

41

Michael Kors

9.7M (144)

0.51% (4224)

19.1M (=)

3.5k (657)

63

Liz Eswein

1.3M (816)

1.91% (2092)

12.2M (=)

1.5k (1865)

64

Topshop

8.4M (182)

0.98% (3488)

12.2M (=)

4.8k (358)

68

Facebook

2.8M (482)

0.32% (4385)

10.7M (=)

293 (4727)

106

Dolce & Gabbana

12.8M (97)

0.45% (4290)

6.3M (=)

4.3k (448)

110

National Geographic

73.3M (12)

1.07% (3350)

6.3M (=)

13.4k (31)

124

Marc Jacobs

6M (259)

0.70% (3968)

5.8M (=)

3.3k (710)

128

Moschino

4.7M (314)

0.69% (3983)

5.6M (=)

4.4k (434)

140

Nice Kicks

2.7M (490)

1.32% (2936)

5.4M (=)

11.8k (43)

153

Red Bull

6.9M (222)

1.97% (2009)

4.8M (=)

3.3k (724)

158

Kawasaki

453.9k (1448)

2.68% (1260)

4.6M (=)

380 (4457)

163

GUESS

2M (596)

1.27% (3002)

4.4M (=)

3.7k (588)

168

Chris Pfaff

1.4M (772)

1.46% (2719)

4.1M (=)

4.7k (385)

171

chevrolet

1.7M (686)

1.80% (2245)

4.1M (=)

1.4k (2099)

187

Victoria's Secret

52.9M (22)

0.95% (3532)

3.6M (=)

4.6k (388)

194

Lonely Planet

1.2M (866)

1.37% (2850)

3.5M (=)

2.1k (1339)

202

Беларусь

20k (3992)

19.48% (9)

3.3M (+1)

133 (5225)

222

Playboy

5.9M (261)

0.74% (3904)

3M (+1)

7.1k (131)

227

Walt Disney World

5.4M (280)

3.36% (803)

2.9M (=)

953 (2864)

228

MTV

7.5M (204)

0.73% (3925)

2.9M (=)

9.4k (69)

231

BBC America

189.4k (2090)

1.46% (2725)

2.9M (=)

1.4k (2057)

256

New England Patriots

2.6M (506)

4.27% (468)

2.5M (-1)

4.2k (471)

261

ASOS

5.8M (265)

0.94% (3562)

2.4M (=)

6k (218)

285

Levi's®

2.1M (582)

1.35% (2878)

2.2M (=)

1.9k (1503)

302

Mavi

541.4k (1331)

2.07% (1884)

2M (=)

2.9k (870)

309

Timberland

1.5M (752)

1.49% (2678)

1.9M (=)

2.4k (1127)

3

snoopdogg

16.1M (70)

0.44% (4297)

933k (529)

28.3k (=)

14

SuicideGirls

6.3M (247)

1.19% (3145)

1.1M (497)

17.5k (=)

25

Gypsy Warrior

868.2k (1044)

1.09% (3304)

82.5k (1798)

14.4k (=)

31

National Geographic

73.3M (12)

1.07% (3350)

6.3M (110)

13.4k (=)

33

Telemundo

3.5M (389)

0.27% (4409)

394.5k (890)

12.8k (=)

37

Oklahoma City Thunder

2.6M (502)

1.07% (3349)

53.1k (2075)

12.2k (=)

43

Nice Kicks

2.7M (490)

1.32% (2936)

5.4M (140)

11.8k (=)

53

HIGHSNOBIETY

1.5M (740)

1.27% (3004)

1.6M (343)

10.9k (=)

66

Nylon Magazine

1.2M (885)

0.75% (3870)

30.5k (2387)

9.5k (=)

68

Vans Warped Tour

1.1M (914)

1.85% (2166)

1.2M (459)

9.4k (-1)

69

MTV

7.5M (204)

0.73% (3925)

2.9M (228)

9.4k (=)

78

espn

7.4M (207)

1.24% (3066)

1.4M (410)

8.9k (=)

83

Preta Gil

4.9M (298)

0.61% (4084)

88.3k (1741)

8.3k (=)

84

freepeople

3.1M (436)

2.13% (1810)

1.3M (418)

8.3k (=)

89

Soulja Boy

4M (348)

0.70% (3961)

264.8k (1119)

8.1k (=)

94

Man Repeller

1.8M (661)

0.90% (3641)

25.1k (2532)

7.9k (=)

96

Christina Milian

3.9M (351)

1.08% (3316)

3.8k (3590)

7.8k (-1)

112

NET-A-PORTER

2.7M (488)

0.53% (4193)

139.7k (1477)

7.6k (-1)

115

Refinery29

1.5M (731)

0.73% (3926)

57.2k (2035)

7.5k (+1)

131

Playboy

5.9M (261)

0.74% (3904)

3M (222)

7.1k (-1)

135

VH1

538.7k (1332)

0.35% (4371)

813.4k (583)

7.1k (=)

141

Billboard

2.7M (492)

0.75% (3882)

784.3k (596)

7k (-1)

146

Queen Qya

1.5M (753)

0.60% (4102)

9k (3127)

6.9k (-1)

147

Urban Outfitters

6.7M (231)

2.41% (1499)

1.3M (423)

6.9k (=)

153

Karmaloop

176k (2160)

0.77% (3846)

1M (500)

6.8k (=)

162

Snowboarder Magazine

1.1M (916)

2.44% (1469)

13k (2907)

6.7k (=)

173

Neiman Marcus

1.1M (895)

0.63% (4061)

235.9k (1180)

6.6k (=)

177

Bergdorf Goodman

1.3M (805)

0.75% (3893)

25.7k (2507)

6.5k (-1)

181

pacsun

1.8M (652)

1.46% (2721)

406.5k (881)

6.5k (=)

185

Nate Robinson

1.6M (717)

1.35% (2882)

16.7k (2766)

6.4k (=)