Keep a close eye on a brand's presence on Instagram and see how they perform.

Identify brands doing best at sparking interest and conversation with the ER (Engagement Rate) ranking - Sort brands by number of followers or #hashtag popularity - Narrow down to your competitors with categories - Get a detailed analysis on each brand's profile page.

all

Brand Categories Followers ER i Average engagement rate of all media. Engagement rate is based on the likes and comments received divided by the number of followers at the time of the post. Posts on hashtag Media posted
1

Selena Gomez

130.3M (=)

2.67% (1209)

19.5M (46)

1.4k (2464)

2

Cristiano Ronaldo

115.9M (=)

2.68% (1203)

4.9M (176)

2.1k (1634)

3

Ariana Grande

115.7M (=)

1.39% (2819)

21.8M (42)

3.4k (893)

4

Beyoncé

108.5M (=)

2.33% (1500)

11M (82)

1.5k (2228)

5

Kim Kardashian West

104.8M (=)

1.33% (2935)

7.8M (110)

4k (672)

6

Taylor Swift

104.5M (=)

1.80% (2177)

12.5M (69)

78 (5735)

7

Kylie

99.5M (=)

1.98% (1904)

9.8M (90)

5.3k (404)

8

therock

96M (=)

1.08% (3383)

1.5M (434)

3.2k (952)

9

Justin Bieber

94M (=)

2.19% (1645)

31.5M (22)

4.3k (611)

10

Kendall

84.9M (=)

1.90% (2023)

5.1M (172)

2.9k (1091)

11

Nj

84.5M (=)

1.74% (2274)

4.5M (186)

4k (680)

12

Barbie®

84.2M (=)

0.83% (3853)

5.2M (168)

5.1k (446)

13

Leo Messi

83.6M (=)

3.80% (559)

6.9M (124)

270 (5150)

14

National Geographic

83M (=)

0.92% (3673)

9.3M (98)

15.5k (30)

15

nike

75.3M (=)

1.26% (3053)

62.9M (5)

914 (3375)

16

Miley Cyrus

73.1M (=)

1.23% (3098)

6.6M (135)

6.6k (238)

17

Jennifer Lopez

70.3M (=)

0.99% (3542)

1.7M (404)

2.1k (1631)

18

Khloé

70.1M (=)

1.85% (2093)

1.9M (373)

3.2k (940)

19

KATY PERRY

68.1M (=)

0.97% (3579)

4M (208)

835 (3549)

20

Demi Lovato

62.8M (=)

2.26% (1577)

7M (123)

1.9k (1797)

21

Kourtney Kardashian

59.5M (=)

1.23% (3109)

1.4M (473)

3.4k (888)

22

badgalriri

58.2M (=)

1.61% (2473)

1.5M (458)

4.2k (641)

23

Victoria's Secret

57.8M (=)

0.80% (3920)

4.1M (203)

5.4k (397)

24

Kevin Hart

55.2M (=)

0.65% (4220)

929.6k (613)

4.8k (507)

25

Real Madrid C.F.

53.9M (=)

1.85% (2089)

8.8M (101)

1.8k (1952)

26

FC Barcelona

53.2M (=)

1.68% (2368)

3.7M (220)

10.1k (84)

27

Ellen

49.4M (=)

1.06% (3418)

319k (1145)

5.4k (395)

28

Justin Timberlake

47.2M (=)

1.33% (2928)

1.3M (493)

576 (4252)

29

Zendaya

45.6M (=)

2.91% (1012)

811.2k (672)

3.3k (917)

30

Vin Diesel

45.5M (=)

1.88% (2048)

536.8k (851)

1.3k (2625)

1

Sean Penn

50.6k (3506)

1,388.75% (=)

50.7k (2289)

4 (5944)

2

Dodge Viper

28.4k (4010)

223.07% (=)

6.6M (134)

24 (5883)

3

GroupG3

42.7k (3654)

158.26% (=)

103 (5491)

5 (5941)

4

Wipro Limited

17.6k (4387)

67.11% (=)

631 (4822)

393 (4805)

5

⚡️ThunderReach

59.6k (3372)

39.42% (=)

16 (5748)

10 (5928)

6

The Glee Project

19.3k (4320)

35.13% (=)

4.6k (3724)

192 (5388)

7

Closeup

14.9k (4494)

34.27% (=)

52 (5593)

9 (5930)

8

Republicants

48.6k (3542)

26.97% (=)

1.4k (4402)

276 (5136)

9

Durex UK

10.4k (4747)

24.19% (=)

71 (5536)

108 (5628)

10

The Beatles

114.7k (2765)

24.00% (=)

2.2M (327)

114 (5610)

11

Greece Photo Tours

12.1k (4643)

23.86% (=)

859 (4633)

114 (5609)

12

Cagatay Ulusoy

2.5M (597)

22.61% (=)

655.8k (767)

85 (5711)

13

Disney Movie Club

22.3k (4193)

21.20% (=)

9.2k (3326)

71 (5750)

14

ディレップジャマー

12k (4652)

21.12% (=)

88 (5508)

112 (5618)

15

Беларусь

20.2k (4280)

19.02% (=)

4.4M (190)

153 (5489)

16

Red Band Society

58.5k (3388)

19.00% (=)

28.1k (2666)

139 (5521)

17

Homayoun Shajarian

1M (1062)

18.00% (=)

15.3k (3031)

44 (5825)

18

i rill alrays ruv u rong tym

41.5k (3678)

17.64% (=)

16 (5751)

10.8k (76)

19

Lifestyle tv|on|fit

34.9k (3804)

16.74% (=)

105 (5482)

120 (5585)

20

The Millionaire Mentality

143.4k (2557)

16.61% (=)

7k (3486)

14 (5919)

21

Interstellar Movie

21.6k (4222)

15.59% (+1)

4.5k (3731)

82 (5722)

22

Jensen Ackles

5.6M (315)

15.54% (-1)

4.4M (191)

116 (5598)

23

Chips Ahoy!

11.8k (4665)

15.52% (=)

120.5k (1720)

87 (5704)

24

Tom Brady

3.1M (512)

15.28% (=)

613.8k (798)

193 (5387)

25

_artistiq

894.8k (1134)

15.15% (=)

10.2k (3260)

290 (5096)

26

Rabbid Peach

18.6k (4354)

14.71% (=)

588 (4858)

133 (5546)

27

Simon Baker

170.3k (2408)

13.99% (=)

77k (2030)

93 (5682)

28

LEGO Batman

62.7k (3336)

13.59% (=)

1.4k (4393)

301 (5056)

29

Bundespolizei Karriere

29.2k (3989)

13.11% (=)

0 (5900)

279 (5124)

30

Unfriended

24.5k (4113)

12.54% (=)

1.8k (4245)

39 (5839)

1

Fashionglama.com Photography

1.3k (5673)

3.20% (0)

443.4M (=)

427 (4703)

2

CONTEMPORARY ART

23k (4169)

9.37% (52)

307.3M (=)

92 (5690)

3

VSCO

3.5M (468)

2.28% (1550)

153.3M (=)

2.9k (1073)

4

Paris

165.6k (2433)

1.56% (2549)

73.9M (=)

858 (3504)

5

nike

75.3M (15)

1.26% (3053)

62.9M (=)

914 (3375)

6

Visit Dubai

664k (1334)

1.58% (2513)

58.8M (=)

1.4k (2498)

7

Dubai Airports

138.7k (2592)

1.20% (3168)

58.8M (=)

547 (4340)

8

One Direction

17.3M (86)

10.05% (43)

53.6M (=)

726 (3830)

9

CHANEL

25M (51)

0.69% (4144)

52.2M (=)

883 (3454)

10

visitcalifornia

306.5k (1883)

1.83% (2124)

48.4M (=)

2.9k (1053)

11

Tumblr

1.2M (939)

1.04% (3459)

47M (=)

745 (3775)

12

Disney

10.5M (166)

1.60% (2490)

43.2M (=)

2.9k (1066)

13

Gucci

19.1M (74)

0.50% (4465)

40.8M (=)

3.9k (705)

14

Dior Official

17.7M (82)

0.57% (4350)

38.4M (=)

3.1k (974)

15

adidas

17.3M (85)

1.16% (3247)

37.4M (=)

950 (3291)

16

VisitMexico

163.3k (2440)

2.49% (1359)

35.9M (+1)

1.1k (3004)

17

Prada

14M (118)

0.36% (4637)

35.9M (-1)

3k (1038)

18

harrystyles

22.4M (57)

11.81% (32)

35.9M (=)

415 (4741)

19

Hermès official account

5.8M (302)

0.52% (4430)

35.1M (=)

1.4k (2410)

20

gopro

13.4M (127)

2.68% (1201)

32.5M (=)

3.9k (700)

21

CrossFit

2.2M (655)

1.08% (3384)

32.4M (=)

7.8k (160)

22

Justin Bieber

94M (9)

2.19% (1645)

31.5M (=)

4.3k (611)

23

Niall Horan

19.9M (68)

6.41% (141)

29.9M (=)

1k (3158)

24

Starbucks Coffee ☕

15.8M (95)

2.71% (1175)

29.8M (=)

1.5k (2292)

25

Las Vegas

451.7k (1614)

2.86% (1058)

28M (=)

956 (3274)

26

Louis Vuitton Official

20M (67)

0.57% (4355)

27.3M (=)

2.3k (1466)

27

YouTube

11M (158)

0.97% (3586)

27.1M (=)

1.2k (2722)

28

Louis Tomlinson

14M (117)

9.28% (55)

27M (=)

223 (5298)

29

GIVENCHY

9.3M (198)

0.44% (4558)

27M (=)

2.6k (1255)

30

Orange France

11.2k (4699)

4.05% (474)

26.3M (=)

1.3k (2684)

1

DEL Records

658.8k (1337)

0.37% (4634)

2.1M (344)

43.4k (=)

2

Listín Diario

212.1k (2194)

0.10% (4759)

243 (5229)

41.4k (=)

3

Instant Bollywood

4.2M (405)

1.74% (2282)

237.8k (1310)

34k (=)

4

snoopdogg

20.1M (65)

0.39% (4620)

1.2M (530)

32.6k (=)

5

FashionNova.com

9.4M (193)

0.48% (4511)

370.9k (1057)

29.7k (=)

6

TC Televisión

754.7k (1228)

0.09% (4761)

462.6k (930)

24.7k (=)

7

Culturizando

700.8k (1290)

0.26% (4710)

79.3k (2009)

23.6k (=)

8

Inked Magazine

1.8M (757)

0.33% (4663)

1.2M (514)

23.2k (=)

9

NBA

25.6M (49)

1.03% (3473)

11.7M (76)

21.9k (=)

10

Glamour Brasil

1.2M (957)

0.32% (4672)

41k (2409)

21.8k (=)

11

HOT 97

711.6k (1279)

0.42% (4592)

962.2k (601)

21.4k (=)

12

MLB ⚾

3.9M (423)

2.56% (1292)

4.6M (185)

21.2k (=)

13

HYPEBEAST

4.9M (359)

1.28% (3022)

10M (88)

20.2k (=)

14

SportsCenter

10.5M (171)

1.66% (2397)

254.9k (1267)

20.1k (=)

15

Rebel Circus

320.9k (1844)

0.69% (4131)

108.5k (1786)

19.7k (=)

16

SuicideGirls

7M (265)

1.07% (3399)

1.4M (465)

19.4k (=)

17

شركة مجموعة الراي الإعلامية

107.4k (2820)

0.29% (4690)

346 (5104)

19.4k (+1)

18

Freedom Of Style

496.9k (1544)

1.58% (2515)

33.6k (2532)

19.4k (-1)

19

Del Toro ®||Matthew Chevallard

149.9k (2514)

0.59% (4312)

53.3k (2265)

18.7k (=)

20

NFL

10.3M (179)

1.79% (2199)

9.5M (95)

18.7k (=)

21

Motives Cosmetics Official

2.3M (635)

0.58% (4327)

665.7k (758)

18.5k (=)

22

SHOWPO

1.3M (917)

0.97% (3577)

31.1k (2586)

17.9k (=)

23

JD

802.6k (1191)

0.67% (4187)

287 (5169)

17.8k (=)

24

Chiara Ferragni

11.1M (155)

1.49% (2649)

406.6k (1006)

17.3k (=)

25

OOTD Magazine

2.9M (530)

1.20% (3163)

2.7M (286)

17.2k (=)

26

Telemundo

4.6M (375)

0.27% (4700)

478k (903)

16.9k (=)

27

Pink Boutique

365.5k (1758)

0.40% (4609)

2.8k (3997)

16.5k (=)

28

curlbox

362.9k (1770)

1.49% (2654)

743.8k (721)

15.9k (=)

29

CarLifestyle

3.9M (432)

1.66% (2391)

3.1M (258)

15.8k (=)

30

National Geographic

83M (14)

0.92% (3673)

9.3M (98)

15.5k (=)